Holding space for your podcast guests is a skill every podcaster needs to have! This week I am bringing in my client, and expert on this topic, Lisa Cooper Ellison, about how she holds space for her guests week after week. 

Lisa Cooper Ellison, a trauma-informed writing coach and host of the Writing Your Resilience podcast. She shares how she creates a space for vulnerability and connection with her guests and audience. Whether you’re a podcaster, writer, or someone curious about the intersection of storytelling and healing, this episode is packed with actionable insights.

Lisa and I have been working together since the launch of her podcast! 

In this episode: Lisa’s journey from trauma therapy to podcasting and writing coaching. The importance of holding space for guests and allowing vulnerability during interviews. Practical tips for navigating emotionally intense topics on your podcast. How Lisa markets her show and engages with her community to foster meaningful conversations. The role of mindfulness and reflective listening in creating impactful interviews. Lisa’s strategies for growing her podcast and balancing authenticity with marketing.

Connect with Lisa: Website: https://lisacooperellison.com Podcast: https://lisacooperellison.com/writing-your-resilience-podcast/

Connect with me, Hayleigh Hayhurst:

Steal my Podcast Launch Checklist for free: https://www.espressopodcastproduction.com/checklist

Website: ⁠https://www.espressopodcastproduction.com/⁠

Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

Curious about the legal side of podcasting? In this episode, I’m joined by Gordon Firemark, The Podcast Lawyer, to explore how to protect your podcast and navigate things like trademarks, guest releases, and more. 

Gordon brings over 16 years of podcasting experience and 30+ years as an entertainment lawyer to the table. Together, we discuss how podcasters can protect their content, avoid legal pitfalls, and create a strong foundation for their shows.

From trademarks and guest releases to navigating tricky copyright issues, this conversation is packed with actionable insights and expert advice for podcasters at every stage of their journey.

In this episode:

• The importance of trademarks for podcast branding.
• Why having a guest release form is essential for your show.
• How to avoid common copyright and trademark violations.
• Tips for navigating co-hosting and partnership agreements (aka podcast prenups).
• Gordon’s insights into the evolution of podcasting over 16 years.
• How to make your podcast accessible with transcripts and why it matters.

Connect with Gordon:

• Gordon Firemark’s Website: https://www.gordonfiremark.com
• Legit Podcast Pro Podcast: https://podcasts.apple.com/us/podcast/legit-podcast-pro/id1661249335
• PodcastRelease.com – Free guest release template.
• Entertainment Law Update Podcast: https://www.entertainmentlawupdate.com

Connect with me, Hayleigh Hayhurst:

Steal my Podcast Launch Checklist for free: https://www.espressopodcastproduction.com/checklist

Website: ⁠https://www.espressopodcastproduction.com/⁠

Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

Here’s the truth - a lot of podcasts are inauthentic. If you want to show up as who you are and connect with your audience more, this episode is for you!

 In this episode, I chat with my friend, Alisha Kumar, host of Here for a Good Time, to talk all things podcasting! From finding the courage to launch her show to balancing podcasting with her other ventures, Alisha shares her journey of creating a podcast that’s raw, humorous, and undeniably authentic.

Alisha dives into her strategies for showing up authentically on her podcast, creating a human connection with her audience, and building a brand that resonates. She also shares her experiences navigating cultural expectations, outsourcing strategically to manage her workload, and marketing her show using creative techniques like PR packages and leveraging Instagram and Pinterest.

Whether you're a podcaster or aspiring to start your own show, Alicia's advice will inspire you to take action and embrace your unique voice.

In this episode:

• Why authenticity is key to connecting with your audience.
• How Alisha overcame cultural and personal fears to launch her podcast.
• Alisha’s creative approach to marketing her podcast, including PR packages and Pinterest.
• Tips for outsourcing podcast tasks and staying consistent.
• The importance of trademarking and legal work in podcasting.

Connect with Alisha:

Here For A Good Time Podcast: https://podcasts.apple.com/us/podcast/here-for-a-good-time-podcast/id1673553517

Alisha’s Instagram: https://www.instagram.com/alishakumar/

The Social Project Website (for all your marketing needs): https://thesocialproject.ca

Podcast Instagram: https://www.instagram.com/goodtimemediaco/

Connect with me, Hayleigh Hayhurst:

Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

Website: ⁠https://www.espressopodcastproduction.com/⁠

Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

As a podcast manager and entrepreneur, I’m always looking for ways to grow my business and help my clients scale theirs. That’s why I attended Alex and Leila Hormozi’s Scaling Workshop in Las Vegas, and wow—this event did not disappoint!

In this episode, I’m sharing my biggest takeaways from the workshop and how they relate to podcasting, business growth, and creating a scalable strategy. 

In this episode:

• Why being in the right room matters and how it can shift your mindset as an entrepreneur.
• Single-Channel Risk: What it is, why it’s dangerous, and how podcasting can help mitigate it.
• Outsourcing and Scaling: Leila Hormozi’s advice on letting go of control to unlock growth.
• Podcast Ads: The hidden gem in scaling your brand and reaching your audience.
• Building Trust: How to use your podcast to consistently nurture leads and convert listeners into clients.

Whether you’re a podcaster, an entrepreneur, or both, this episode is packed with insights to help you scale smarter. Let’s dive into what I learned and how I’m putting it into action as the owner of Espresso Podcast Production.

Connect with me, Hayleigh Hayhurst:

Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

Website: ⁠https://www.espressopodcastproduction.com/⁠

Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

Let’s talk podcasting! In this episode, I chat with memoirist, teacher, and podcaster Ronit Plank. As the creator of the Let’s Talk Memoir podcast, Ronit shares her journey into podcasting, what inspired her niche podcast, and how she has grown her show into a rich resource for writers, memoir enthusiasts, and creative professionals. From managing a busy schedule to marketing her podcast effectively, Ronit provides invaluable insights and advice for aspiring podcasters and storytellers.

Ronit Plank's podcasts include Let's Talk Memoir, And Then Everything Changed, and The Body Myth. Her writing has been widely published including in The Atlantic, The New York Times, Poets & Writers, The Washington Post, Hippocampus, The Rumpus, and Writer's Digest. Kirkus Reviews calls her memoir WHEN SHE COMES BACK, “An intimate, intuitive, emotionally vivid family account that finds hope in reconciliation" and her short story collection HOME IS A MADE-UP PLACE won Hidden River Arts’ Eludia Award and the 2023 Page Turner Awards for Short Stories. She is Creative Nonfiction Editor at The Citron Review, teaches memoir independently and as a guest lecturer, and lives in Seattle with her family of people and dogs.

In this episode:

• How Ronit’s early experiences with podcasting shaped her approach to Let’s Talk Memoir.
• The benefits of hosting a niche podcast and building a highly engaged audience.
• Ronit’s strategies for balancing podcast production, teaching, and her creative pursuits.
• Tips on promoting your podcast, fostering community, and avoiding burnout.
• Ronit’s approach to promoting episodes across platforms, from Instagram to Substack, and why posting consistently matters.
• Batch Recording: How Ronit uses batch recording to streamline her podcast production and maintain consistency.
• Niche Power: Why a focused podcast like Let’s Talk Memoir creates opportunities for networking, guest collaboration, and professional growth.

Podcast Conferences mentioned:

She Podcasts

PodFest

Connect with Ronit:

-More about Ronit: https://ronitplank.com

-Ronit's memoir: https://ronitplank.com/when-she-comes-back/

-Sign up for monthly podcast and writing updates: https://bit.ly/33nyTKd

-Substack: https://substack.com/@ronitplank

Follow Ronit:

https://www.instagram.com/ronitplank/

https://twitter.com/RonitPlank

https://www.facebook.com/RonitPlank

Connect with me, Hayleigh Hayhurst:

Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

Website: ⁠https://www.espressopodcastproduction.com/⁠

Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

What does it mean to be more than a label? Fiorella Lopez Lima, host of Not Your Spicy Latina, joins me to talk about breaking barriers, redefining Latina identity, and empowering women to own their stories and careers through her podcast.

Fiorella is an immigrant, first-generation Latina, and Certified Professional Coach. As the Founder of Latinas Ahead, she is dedicated to providing culturally sensitive career coaching that empowers Latinas to build self-worth and confidence. She guides them to embrace their inner strength, show up authentically, and discover their superpowers so they can thrive in their careers as the talented, multifaceted, and fearless individuals they are.

Through her podcast, Not Your Spicy Latina, she amplifies the voices of inspiring Latinas, creating a safe space to share their stories, break down stereotypes, and honor the rich diversity and depth of Latina experiences.

In this episode:

• The inspiration behind Not Your Spicy Latina and how Fio created a platform for Latinas to share their stories.
• Why representation and community-building are crucial for breaking stereotypes and fostering empowerment.
• How Fio intertwines her podcast with her coaching business to attract and connect with her ideal clients.
• Her process for planning impactful episodes and making guests feel comfortable sharing their authentic stories.
• Tips for starting a podcast and letting your personality shine through.

Connect with Fiorella:

Website: https://www.fiorellalopez.com/

Email: info@fiorellalopez.com

LinkedIn: https://www.linkedin.com/in/fiorellalopez90/

Instagram: https://www.instagram.com/latinasahead/

Tik Tok: https://www.tiktok.com/@fiorellalopezlima

Free Career Coaching Discovery Call: https://calendly.com/info-71xn/discovery-call-individual

YouTube: https://www.youtube.com/@notyourspicylatinapod

Instagram (Not Your Spicy Latina): https://www.instagram.com/notyourspicylatinapod/

Connect with me, Hayleigh Hayhurst:

Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

Website: ⁠https://www.espressopodcastproduction.com/⁠

Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

Have you ever wanted to ditch social media, but are not sure how you will grow your business if you do? Well — let me tell you. Amelia Hruby has the answers!

Amelia Hruby is a writer, educator and podcaster with a PhD in philosophy from DePaul University. Over the past decade, she’s been a university professor, a community organizer, and a radio DJ. Now, she is the founder and executive producer of Softer Sounds, a feminist podcast studio that supports women and nonbinary business owners in creating purposeful, powerful podcasts. Since leaving social media in April 2021, she’s also launched Off the Grid, a podcast about leaving social media without losing all your clients. On the show she interviews business leaders and former influencers, and shares stories, strategies and experiments for growing your business with radical generosity and energetic sovereignty.

Amelia shares her unique journey, actionable strategies, and lessons learned from stepping away from social media and leaning into authentic connection and marketing alternatives for podcasters!

In this episode:

• How Amelia transitioned away from social media and built a successful podcast and business.
• Why being intentional with your marketing and finding resonance is more impactful than relying on social media.
• The difference between promoting your podcast and marketing your podcast—and why you need both.
• Practical strategies for growing your podcast audience, one listener at a time.
• Why listening to your own podcast is essential for growth and connection.

Connect with Amelia:

https://www.softersounds.studio/

Connect with me, Hayleigh Hayhurst:

Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

Website: ⁠https://www.espressopodcastproduction.com/⁠

Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

Here's why... Whether you’re a seasoned entrepreneur or just getting started, podcasting is the ultimate tool for connecting with your audience, building trust, and amplifying your voice.

We’re talking real strategies, practical examples, and actionable tips to help you understand why podcasting is the long-form content you need to cut down on marketing time and grow your business.

What You’ll Learn in This Episode:

• Why podcasting is the most repurposeable content format (seriously, one episode = dozens of touchpoints).
• How to tailor your podcast goals to fit your unique business—whether you’re a coach, writer, or even a real estate agent.
• Why podcasting builds trust and authority in a way no other platform can.
• The importance of defining what success looks like for your podcast and how it connects to your business goals.
• Tips for starting your podcast or testing the waters with guest appearances.

Connect with me, Hayleigh Hayhurst:

Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

Website: ⁠https://www.espressopodcastproduction.com/⁠

YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

TikTok: ⁠https://www.tiktok.com/@espressopodproduction⁠

Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

Welcome to the very first episode of Podcast Café! ☕🎙️ I’m Hayleigh Hayhurst, founder of Espresso Podcast Production, and I’m so pumped to have you here. This podcast is all about creating a space where podcasters—whether you’re just starting out or already deep in the game—can learn, grow, and have some fun along the way.

In this episode, I’m spilling the beans (pun intended 😉) on:

• The story behind Podcast Café and how I got into podcasting
• Why podcast strategy is the secret to turning your show into a marketing powerhouse for your business.
• The common challenges podcasters face—and how I’ve helped hundreds of creators overcome them.
• Why podcasting isn’t a “get-rich-quick” scheme but can seriously transform your brand when done right.

I also dive into the 8 rapid-fire questions I’ll be asking all my guests—spoiler alert: I share my favorite coffee order (hazelnut latte, all day, every day), my podcast pet peeves, and my dream guests (looking at you, Leila Hormozi 👀).

You'll walk away with:

• Why starting your podcast sooner, not later, is the key to success.
• How to connect your podcast to your business goals without feeling salesy.
• A glimpse into the vibes of Podcast Café—real talk, actionable tips, and good conversations.

Connect with me, Hayleigh Hayhurst:

Steal my Podcast Launch Checklist for free: https://www.espressopodcastproduction.com/⁠checklist

Website: https://www.espressopodcastproduction.com/

YouTube: https://www.youtube.com/@EspressoPodcastProduction

Instagram: https://www.instagram.com/espressopodcastproduction/

TikTok: https://www.tiktok.com/@espressopodproduction

Produced by Espresso Podcast Production: https://www.espressopodcastproduction.com/

Welcome to the Podcast Café, where we’re serving up everything you need to know about podcasting—from tips, stories, and strategies from podcasters, for podcasters. Hosted by Hayleigh Hayhurst, founder of Espresso Podcast Production, a full-service podcast agency specializing in editing, marketing, and strategy for businesses ready to grow through podcasting.

Whether you’re just starting to think about podcasting or looking to take your show to the next level, this is your space. Each episode is like a personal coffee chat, breaking down the art and science of podcasting in a way that’s fun, relatable, and actionable.

At Podcast Café, we go beyond the mic. You’ll hear real stories, practical tips, and insights from industry experts who’ve been exactly where you are now. We’ll cover everything from the basics to in-depth strategies successful podcasters use to stand out in their niche.

Podcasting is a journey, and at the Podcast Café, we’re here to make sure you’re fueled and inspired every step of the way. Join a community of creators eager to grow, connect, and make podcasting a powerful tool for their businesses.

Grab your coffee, get comfortable, and hit subscribe. Together, let’s make podcasting something you love—and something that works for you.

Connect with us:

Website: https://www.espressopodcastproduction.com

Instagram: https://www.instagram.com/espressopodcastproduction/

Want to start your own podcast? Download our Podcast Launch Checklist for free now!  https://www.espressopodcastproduction.com/checklist

She almost quit her podcast after years of slow growth.

Then she gave it one last year, brought in expert help, and 8×’d her downloads.

Now? She’s ranked #2 in her category, has 400+ episodes under her belt—and her podcast is finally bringing in high-ticket clients.

If you’ve been wondering whether your show is worth investing in… this episode will inspire you to take the leap.

Laura Mixon Camacho, PhD, is an executive communication strategist who helps high-performing leaders sharpen their executive presence and step into top roles with confidence. She’s the creator of Executive Presence Mastery, a bespoke program designed to prepare ambitious professionals for the executive suite.

We talk about what it really takes to grow a podcast over the long haul—especially when it supports a business—and how she kept going when most podcasters would’ve given up.

Laura’s podcast, Speak Up: Develop Your Executive Presence, is ranked #2 in the world for communication skills and sits in the top 2% of all podcasts globally.

Her client list is as diverse as it is impressive: ABI, Bosch, Comcast, Google, Hilton, Medtronic, Nestlé, and Society of Women Engineers—to name just a few.

She lives in Mt. Pleasant with husband, Ruben. Her favorite hang out is on the beach at Sullivan’s Island.

What You’ll Learn:

• How Laura rebooted her podcast after a plateau and skyrocketed her downloads
• The shift that helped her show finally convert listeners into coaching clients
• Why short, strategic episodes can boost retention and rankings
• How she comes up with fresh content ideas for three episodes a week
• Why knowing your audience intimately is the secret to long-term growth
• Why podcasting is perfect for people who don’t want to be “on” all the time

Connect with Laura:

 hello@speakupwithlaura.com

Mobile: 252-258-4704

Instagram: Speak Up With Laura

X/Twitter: Speak Up With Laura

 Linkedin: Laura Mixon Camacho, PhD

Website: www.speakupwithlaura.com

Podcast: Speak Up: Develop Your Executive Presence

Connect with me, Hayleigh Hayhurst:

Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

Website: ⁠https://www.espressopodcastproduction.com/⁠

Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ

 Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

In this episode I’m joined by longtime indie podcaster Bubbawheat, who has been podcasting since 2012 and is a brilliant example of what it means to stay consistent, go niche, and keep creating for the love of it.

Bubbawheat shares how he got started with a superhero movie blog (Flights, Tights, and Movie Nights), which evolved into several podcasts, including FilmWhys, It’s Time to Rewind, and his newest creative challenge, Reel Crime Scenes.We talk about:

• How he built a 200+ episode podcast focused entirely on time loops
• His process for breaking down movies one minute at a time
• The value of finding your voice in solo vs. group podcasts
• How to research, script, and edit efficiently (without burning out)
• Collaborating with fellow indie podcasters—and even film actors
• Staying motivated when you’re podcasting in a small but loyal niche

  Featured Projects by Bubbawheat:

• It’s Time to Rewind – Time loop TV + movies, one loop at a time
• Reel Crime Scenes – A creative true crime-style podcast based on fictional plots
• FilmWhys – A cult classic/superhero movie swap podcast

He also shares what it’s like creating content for a super-specific audience and why niche creators shouldn’t chase trends or fame—just make content they genuinely love.

Connect with Bubbawheat:

Listen to his podcasts: https://linktr.ee/bubbawheat

Follow ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bubbawheat⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Threads: https://www.threads.com/@bubbawheat

Join the Facebook Group ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠It's Time to Rewind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: https://www.facebook.com/groups/849400315988924/

Connect with me, Hayleigh Hayhurst:

Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

Website: ⁠https://www.espressopodcastproduction.com/⁠

Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ

Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

Welcome back to the Podcast Café! In this Espresso Shot episode, we’re diving into one of the most common questions I get from clients and listeners alike: How long should your podcast episodes be?

The short answer? It depends. But in this episode, I’m giving you a clear framework to help you decide what length works best based on your audience, content style, and goals. Whether you’re creating bite-sized tips or deep-dive interviews, there’s a strategy behind your ideal episode length—and it starts with understanding your listeners.

Connect with me, Hayleigh Hayhurst:

Apply to work with us: ⁠https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44⁠

Steal my Podcast Launch Checklist for free: ⁠⁠https://www.espressopodcastproduction.com/⁠checklist⁠⁠

Website: ⁠⁠https://www.espressopodcastproduction.com/⁠⁠

Instagram: ⁠⁠https://www.instagram.com/espressopodcastproduction/⁠⁠

YouTube: ⁠⁠https://www.youtube.com/@EspressoPodcastProduction⁠⁠

My favorite podcast tool, Descript: ⁠https://www.descript.com/?lmref=KkInCQ⁠ 

Produced by Espresso Podcast Production: ⁠⁠https://www.espressopodcastproduction.com/

What if your lack of self-trust is the very thing holding you back from launching—or growing—your podcast? In this episode, Dawn Ledet, the host of The Self Trust Solution podcast, joins me to explore the connection between self-trust, personal growth, and podcasting success.

Dawn shares how her own wake-up call led to a life dedicated to helping others build self-trust, and how that translates directly to showing up, staying consistent, and creating content that truly connects. If you’ve been sitting on a podcast idea for months (or years) or struggling with confidence around your next move, this episode will reframe your mindset and give you tools to take bold, aligned action.

In this episode:

• Why clarity comes after taking action—not before
• The truth about "lobby noise" and how it’s blocking your creativity
• What it really means to bet on yourself and build self-trust
• How to stop overconsumption and start creating
• A framework for planning podcast content from intuition, not pressure

Connect with Dawn:

www.theselftrustcoach.com

https://www.instagram.com/dawnledetcoach

Free 7 Day Self Trust Boost:  https://www.theselftrustcoach.com/self-trust-boost-series

My book Master Your Inner Dialogue on Amazon:  https://a.co/d/0khdG2T

Connect with me, Hayleigh Hayhurst:

Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

Website: ⁠https://www.espressopodcastproduction.com/⁠

Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ 

Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

Think you need a sales page, a funnel, and a polished offer to launch something new? Not quite. In this quick Espresso Shot episode, I share why your podcast is actually the best place to test new concepts—before investing time or money into building them out.Whether you’re considering a new offer, a shift in your niche, or a fresh content framework, your podcast can give you real-time data, audience feedback, and the clarity you need to move forward confidently.

You’ll learn:

• Why your podcast is your best “low-pressure testing lab”
• 3 ways to test new ideas on your show
• What signs to look for to know if something’s resonating
• How to use your podcast to refine before you sell
• Why testing leads to better launches and more sales

Pick one idea you’ve been sitting on. Record a solo episode about it. Ask your audience to DM you or click a link. That’s all it takes to start validating your idea.📈 BONUS TIP: Episode 20 is all about podcast metrics that matter—check it out next to learn how to track what’s working.

Check out Building a StoryBrand by Donald Miller. Get it through your library or Audible: http://www.audibletrial.com/QyNjxo

Connect with me, Hayleigh Hayhurst:

Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist

⁠Website: ⁠https://www.espressopodcastproduction.com/⁠

Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ 

Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

What if the secret to building confidence, connection, and community was just hitting “record”?

This week on Podcast Café, I’m joined by business mentor, serial entrepreneur, and podcast host Katy of #ActuallyICan. Katy's journey into podcasting didn’t start as a marketing strategy — it started as a way to share truth, connection, and the real stories that often get left off the highlight reel.

From launching multiple businesses to producing a podcast that’s evolving right alongside her life and work, Katy gets candid about burnout, pivots, and giving herself permission to do things differently — including stepping fully into her voice.

We cover:

• Why podcasting is more than just a marketing channel — and how Katy learned to trust her voice
• The evolution of #ActuallyICan and why it’s okay to shift directions
• Building businesses that align with your real life (not just your revenue goals)
• Her top advice for starting a podcast and avoiding burnout
• The surprising power of podcasting to build deeper relationships — with yourself and your audience

If you’ve ever wondered whether starting a podcast is “worth it,” this episode will give you the realest insight you need.

Connect with Katy:www.katyripp.com

Instagram: https://www.instagram.com/katyripp

Learn more about her community here: https://katyripp.com/community

Katie's recommended Podcasts: The Magic of Manifestation

Connect with me, Hayleigh Hayhurst:

Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

Website: ⁠https://www.espressopodcastproduction.com/⁠

Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ 

Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

What if the thing holding you back from launching your podcast is the exact reason you need to start it now?

In this episode of Espresso Shot, I’m busting the myth that you need a perfectly clear niche, flawless branding, or the “right” plan before you hit publish. The truth? Clarity comes from action — and messy beginnings often lead to the most meaningful transformations.

Whether you're still thinking about starting a podcast or you’ve launched but feel the pressure to be perfect, this is your reminder: you’re allowed to evolve.

In this episode:

• Why perfection is the biggest block for new podcasters
• How pivoting isn’t failure — it’s proof you’re listening and growing
• Why solo episodes might be your strongest content yet
• What successful hosts have in common
• Why connection, not polish, should be your biggest focus

I am currently listening to Gary Vee's Day Trading Attention book, get it through your library or Audible: http://www.audibletrial.com/QyNjxo

Connect with me, Hayleigh Hayhurst:

Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

Website: ⁠https://www.espressopodcastproduction.com/

⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ 

Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

What if the key to building real influence and business connections wasn’t coffee meetings, but a microphone? That’s exactly what happened for today’s guest, Angela Duncan.

On this episode of Podcast Café, I’m sitting down with Angela, host of Empower Her Money Podcast, to talk about how she used podcasting as a powerful tool to network, grow her brand, and empower women around money and business. Angela shares why she intentionally built a podcast brand separate from her real estate business, how she books powerhouse guests like Elena Cardone, and what strategies helped her podcast hit the top 5% globally.

We dive deep into why every podcast needs a clear intention, how to blend business growth with authentic connection, and the tactical moves Angela makes to nurture her podcast network even after the interview ends.

If you’ve been thinking about starting a podcast — or you're wondering how to make your current show a real business asset — this conversation is full of insights you can start applying today.

In this episode:

Why Angela separated her podcast brand from her main business

How podcasting became a door-opener to high-level rooms and mentorships

The strategy behind launching five episodes a week without burning out

How giving value first (free resources, promotions) can build trust and grow your audience

Actionable ways to stay connected to past guests and turn your podcast into a long-term networking tool

Connect with Angela:

Empower HER Money Podcast: https://podcasts.apple.com/us/podcast/empower-her-money/id1695971432

Instagram: https://www.instagram.com/angeladuncan/

Website: https://www.empowerhermoney.com

Links: https://linktr.ee/empowerhermoney

Connect with me, Hayleigh Hayhurst:

Apply to work with us:

https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

Website: ⁠https://www.espressopodcastproduction.com/⁠

Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

My favorite podcast tool, Descript:

https://www.descript.com/?lmref=KkInCQ

Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

If you knew that podcasting could change your business before you ever hit record… would you still be waiting to start?

In this Espresso Shot episode, I’m breaking down the real ways podcasting builds trust, boosts visibility, and gets you in rooms you never thought you’d be in. From landing dream clients to creating relationships with industry leaders — podcasting isn’t just a content platform… it’s a business growth accelerator.

Whether you're thinking about starting a podcast or want to reignite the one you already have, this is the reminder you need to see what’s possible on the other side of the mic.

In this quick episode, I cover:

• How podcasting builds authority before you ever meet someone

• Why guest interviews are the best networking hack

• The visibility compounding effect (SEO + social reach)

• What happens when your voice gets stronger — and you start showing up differently

And if you're thinking, "But I don't have the perfect setup yet..." this episode is especially for you.

Listen now — and then come back tomorrow for my conversation with Angela Duncan from Empower Her Money, where we dig even deeper into how podcasting opens doors.

Connect with me, Hayleigh Hayhurst:

Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

Website: ⁠https://www.espressopodcastproduction.com/⁠

Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

My favorite podcast tool, Descript:

https://www.descript.com/?lmref=KkInCQ

Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

Is your podcast helping your business scale—or is it just another item on your to-do list?

In this episode , I sit down with Emma Tessler, founder of Ninty Five Media and host of Stop Scrolling, Start Scaling, to talk about how she uses social media strategy and short-form content to grow her podcast, business, and client base. We’re getting real about episode formats, content marketing, and the mindset shifts you need if you want your podcast to become a powerful lead generation tool.

Whether you're launching your first episode or looking to grow your show, this one’s packed with actionable gems.

In this episode, we cover:

• Why Emma made the shift from interior design to social media strategy
• How her podcast became a key part of her sales process
• The exact content structure that keeps her audience engaged (and wanting more)
• Why she launched a second weekly mini-series—and how it doubled her downloads
• How to promote your podcast on social without burning out
• The power of sizzle reels, audiograms, and platform-specific repurposing
• Emma’s favorite strategy for turning podcast listeners into paying clients
• What new podcasters get wrong—and what to do instead

Connect with Emma:

• Website:  https://ninetyfivemedia.co
• Instagram: @ninety.five.media
• Podcast: Stop Scrolling, Start Scaling

Connect with me, Hayleigh Hayhurst:Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠Website: ⁠https://www.espressopodcastproduction.com/⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ

Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

If you're putting out consistent podcast episodes and still not seeing sales… it's not your content that's the problem—it's your funnel. Let’s fix that.

In this Espresso Shot episode, I’m breaking down the real reason your podcast isn’t converting. After 7 years in the podcast industry, I’ve seen this mistake made again and again—even by experienced business owners.

Your podcast isn’t failing… you’re just not funneling.

In this episode:

☕ The #1 shift that will make your podcast a selling machine

☕ How to align your episode content with your ideal client’s buying journey

☕ What makes a call to action actually effective (and what doesn’t)

☕ The easy way to spot if your episodes are leading to trust—or confusion

☕ How I audit my own show to make sure it’s doing its job

If you want your podcast to bring in leads, book calls, and grow your business, this episode gives you the framework to make it happen.

Connect with me, Hayleigh Hayhurst:

Apply to Work With Us

Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

Website: ⁠https://www.espressopodcastproduction.com/⁠

Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

My favorite podcast tool, Descript:

https://www.descript.com/?lmref=KkInCQ

Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

Are your podcast episodes getting lost in the feed?If you're not using SEO to promote your podcast, you might be missing out on major visibility—and potential clients. In this episode of Podcast Café, I’m joined by Samantha Hawrylack of SJ Digital Solutions to talk all about how SEO can take your podcast from buried to binge-worthy.

Whether you're naming your episodes, writing show notes, or repurposing content to drive leads, this episode gives you the SEO strategy you didn’t know you needed—especially if you’re a business owner.

In this episode:

• What SEO actually is—and why podcasters need to care
• The real reason titling your episodes well can make or break your discoverability
• Why big podcasts can get away with name-only titles (and why you shouldn't)
• How to write SEO-friendly show notes that act as blog posts
• The power of keywords and how to find them (plus Samantha's favorite tools!)
• Why AI can’t replace real experience when it comes to great content
• What to know about transcripts and how Google really reads them
• The difference between YouTube SEO and blog SEO—and how to optimize both

Mentioned in this episode:

• Ahrefs – Keyword research tool
• Samantha’s free SEO Checklist: https://sjdigitalsolutions.com/free-seo-checklist/

Connect with Samantha:

• Website: sjdigitalsolutions.com
• Instagram: https://www.instagram.com/sjdigitalsolutions

Connect with me, Hayleigh Hayhurst:

Apply to work with us

Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

Website: ⁠https://www.espressopodcastproduction.com/

⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ

Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

Your podcast doesn’t have to fit in a box—and that’s a good thing.

If you’ve ever held yourself back because your idea didn’t feel “niche enough,” or "no one has done this before" this one’s for you. Whether you’re multi-passionate, pivoting, or still figuring it out, this episode will shift your mindset and help you get clarity without boxing yourself in.

Connect with me, Hayleigh Hayhurst:

Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

Website: ⁠https://www.espressopodcastproduction.com/⁠

Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ 

Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

Welcome to the Espresso Shot series — your weekly dose of actionable podcasting strategy in 15 minutes or less!

In this debut mini-episode of Podcast Café, we are talking about the three podcast metrics you should be tracking if you want real growth (not just vanity downloads). Whether you’re just starting your podcast or trying to scale it as a business owner, these are the numbers that actually move the needle.

In this episode:

☕ Why quarterly tracking is the sweet spot for making smart decisions

☕ How to analyze listener drop-off and improve retention

☕ The conversion metrics that show if your podcast is actually selling for you

☕ How to track growth month-over-month and adjust your promotion strategy

☕ Bonus tips for using Bitly links and custom landing pages

Connect with me, Hayleigh Hayhurst:

Apply to Work With Us

Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

Website: ⁠https://www.espressopodcastproduction.com/⁠

Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ

Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

Does your podcast branding actually match your business?

In this episode, I sit down with brand strategist and designer Bethany McCamish to talk all things podcast branding—why it matters more than you think, and how you can create an unforgettable visual identity that supports your growth. From choosing the right color palette to designing scroll-stopping cover art, Bethany shares insider tips for turning your podcast into a true brand asset.

We also talk about how her podcast Unbreakable Brands helped her land high-ticket clients, build authority, and fuel her business—all without needing millions of downloads.

Whether you're launching a podcast or refining your show’s look, this episode is your go-to guide for aligning visuals with strategy.

In this episode:

The biggest branding mistakes podcasters make (and how to avoid them)

What design elements every podcast needs

How to treat your podcast as a brand, not just a content channel

The connection between strong visuals and actual revenue

Why your audience should be the core of your design decisions

How Bethany landed high-ticket clients through her podcast

Connect with Bethany:

Website: bethanyworks.com

Instagram: https://www.instagram.com/bethanyworksdesign/

Podcast: Unbreakable Brands — unbreakablebrands.com

Connect with me, Hayleigh Hayhurst:

Apply to Work With Us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

Website: ⁠https://www.espressopodcastproduction.com/⁠

Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

My favorite podcast tool, Descript:

https://www.descript.com/?lmref=KkInCQ

Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

What if the most powerful business growth tool wasn’t flashy ads or viral reels—but raw, unfiltered conversations behind a mic? Jess Martin shares how her podcast Abundant + Aligned became the backbone of her brand, helping her build community, sell with ease, and scale a freedom-filled business—starting from her iPhone.

We talk about her evolution from lawyer to mindset coach, and how her podcast has grown with her. Jess shares how she uses her show to create community, drive sales, and open honest conversations around personal development, manifestation, business, and freedom.Whether you're in the early stages of building your brand or years into podcasting, Jess brings a refreshing mix of strategy and realness.

She opens up about recording her first episode on her phone, how she uses podcast series to support launches, and why starting messy is better than not starting at all.In this episode:

• Why Jess started her podcast Abundant + Aligned in 2021
• The shift from law to mindset coaching
• How her podcast supports business growth and lead generation
• The power of honest, unfiltered conversations on-air
• Creating launch-aligned podcast series that convert
• The difference between Instagram content and podcasting longevity
• Why showing up imperfectly is better than waiting for perfection

Instagram: @jessmartin_

Website: www.jessmartin.com.au

Podcast: Abundant + Aligned

Connect with me, Hayleigh Hayhurst:

⁠Apply to Work With Us⁠

Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

Website: ⁠https://www.espressopodcastproduction.com/⁠

Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ

Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

You’ve probably heard that a podcast can build your brand, grow your audience, and convert leads into clients—but how do you actually make that happen? In this episode, I speak with my business coach, Kate Perkovic. She breaks down how she launched the Ambitious Podcast, which not only builds deep trust with her audience but also brings in high-ticket sales—we are talking about $150k in just 6 episodes without turning her show into a constant pitch.

If you’re still sitting on the idea of starting a podcast, or you want to make your current one more strategic, this conversation will change your perspective.

In this episode:

Why Kate decided to start the Ambitious Podcast

The launch strategy that got her show hundreds of reviews and thousands of views

How she uses her podcast to build genuine trust (and close $60K clients)

Tips for choosing aligned podcast guests that actually serve your audience

Why long-form content builds faster and deeper connections than social media

How she’s planning to grow The Ambitious Podcast into a community and brand beyond herself

The podcast mistakes that turn listeners away—and how to avoid them

Connect with Kate:

Website: https://www.kateperkovic.com

Instagram: https://www.instagram.com/kateperkovic/

The Ambitious Podcast: https://www.kateperkovic.com/podcast

Connect with me, Hayleigh Hayhurst:

⁠Apply to Work With Us⁠

Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

Website: ⁠https://www.espressopodcastproduction.com/⁠

Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

My favorite podcast tool, Descript:

https://www.descript.com/?lmref=KkInCQ

Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

Your podcast should be growing your business—but is it actually working for you? If you’re putting in the work to create a podcast, you want results. And if you’re not auditing your podcast every quarter, you could be leaving growth on the table.

In this episode, I’m breaking down the four key elements you need to audit every quarter to make sure your podcast is aligned with your business goals and actually driving leads, sales, and engagement. Plus, I’m hosting a full masterclass on this topic where we’ll go even deeper! (Details below.)

What You’ll Learn in This Episode:

• Why quarterly audits are essential for growing your podcast and business
• The 4 key areas to review when auditing your podcast
• How to analyze your content performance and double down on what works
• The importance of tracking audience retention and engagement
• How to ensure your podcast is fully aligned with your business and driving conversions
• Why production & systems matter for long-term success
• A behind-the-scenes look at how I audit my clients’ podcasts and optimize their growth

Join My Masterclass: How to Audit Your Podcast for Business Growth
🗓 Date: March 20, 2025
⏰ Time: 12 PM PT
🔗 Register Here: https://espressopodcastproduction.kit.com/analytics

Connect with me, Hayleigh Hayhurst:

⁠Apply to Work With Us⁠

Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

Website: ⁠https://www.espressopodcastproduction.com/⁠

Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ

Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

Do you love wine but feel like you don’t know enough about it? Or maybe you’re a podcaster looking for inspiration on how to create content that educates and connects with your audience? Either way, today’s episode is for you!

I’m joined by Hailey from Cork & Fizz, a wine educator and podcast host who makes the world of wine approachable, fun, and engaging. Hailey shares her journey from discovering a love for wine in Oregon’s Willamette Valley to turning that passion into a full-fledged business. We also dive into her podcast, The Cork & Fizz Guide to Wine, and how she strategically uses podcasting to build community, grow her business, and share her expertise.

In this episode:

• How Hailey fell in love with wine and turned it into a business
• Why she started a podcast and how it helps her reach more people
• The power of podcasting as a brand-building and business tool
• How she plans episodes and keeps content engaging
• Tips for making wine (or any niche topic) fun and accessible

Connect with Hailey:

Website: https://www.corkandfizz.com

Instagram: https://www.instagram.com/corkandfizz/

Connect with me, Hayleigh Hayhurst:

⁠Apply to Work With Us⁠

Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

Website: ⁠https://www.espressopodcastproduction.com/⁠

Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

Confidence is key when it comes to podcasting, but how do you actually build it? In this episode of Podcast Café, I’m joined by Tamar Lyons, host of Unapologetic Confidence, to talk about showing up authentically, sharing your story, and using your podcast as a powerful brand-building tool.

Whether you're struggling with imposter syndrome, hesitant to take up space in your industry, or just looking for more visibility, Tamar shares expert insights and practical strategies to step into your power.

In this episode:

• The power of sharing social proof and using it to build authority
• How Tamar overcame fear and finally launched her podcast after recording episodes a year earlier
• Why podcasting is one of the best brand-building strategies for entrepreneurs
• How to repurpose your podcast content for social media and marketing
• The biggest mindset shifts to help you show up with unapologetic confidence

Connect with Tamar Lyons:

Unapologetic Confidence Podcast: https://open.spotify.com/show/7ACQ1gDsjWrkiHfS6nlIsl

Website: www.lyonsdigitalmarketing.ca

Instagram: https://www.instagram.com/lyonsdigitalmarketing

Personal Instagram: https://www.instagram.com/tamarlyons/
LinkedIn: https://www.linkedin.com/in/tamar-lyons-206413142/

Connect with me, Hayleigh Hayhurst:

⁠Apply to Work With Us⁠

Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

Website: ⁠https://www.espressopodcastproduction.com/⁠

Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

Are you talking about too many different topics on your podcast, or not enough? Finding the right balance can make or break your show’s success, and in this episode, we're diving into exactly how to structure your content for audience retention and business growth.

In this episode:

• The difference between niche and generalist podcasts – and why niche podcasts win
• How to structure your topics using content pillars to keep your audience engaged
• Why your podcast can (and should) have different content than your social media
• How to use analytics to determine what topics your audience actually wants
• The biggest mistakes podcasters make when picking topics – and how to avoid them

Ready to audit your show and refine your strategy? Let’s work together! Inquire about a strategy session with me here: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

Connect with me, Hayleigh Hayhurst:

⁠Apply to Work With Us⁠

Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

Website: ⁠https://www.espressopodcastproduction.com/⁠

Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

If you're an aspiring writer, journalist, or author, podcasting could be the secret ingredient to expanding your reach, building authority, and connecting with your audience. In this episode of I sit down with my client - award-winning writer, editor, and podcast host - Estelle Erasmus to dive into the intersection of writing, publishing, and podcasting.

Estelle is the host of Freelance Writing Direct and author of Writing That Gets Noticed, an acclaimed book that has helped countless writers get published. With a career spanning 30 years in publishing, Estelle shares her journey from journalism to podcasting, the power of networking, and how she integrates her podcast into her brand and teaching.

In this episode:

• The evolution of the publishing industry and how Estelle pivoted into podcasting
• Why podcasting is a powerful tool for writers and authors
• The importance of networking and leveraging connections to grow your podcast
• Estelle's approach to promoting her podcast
• The impact of video podcasting and why showing up on camera matters
• Estelle’s approach to solo coaching episodes and how they’ve helped her business
• Advice for new podcasters on starting, growing, and outsourcing

Connect with Estelle:

Freelance Writing Direct: https://estelleserasmus.com/podcast/

Website: https://estelleserasmus.com

Instagram: https://www.instagram.com/EstelleSErasmus
Writing That Gets Noticed: https://estelleserasmus.com/books/writing-that-gets-noticed/

All Links: https://linktr.ee/EstEras

Connect with me, Hayleigh Hayhurst:

⁠Apply to Work With Us⁠

Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

Website: ⁠https://www.espressopodcastproduction.com/⁠

Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

Are you ready to grow your podcast and business through the power of podcast guesting? 

In this episode, we dive into the world of guest appearances with Julie Fry, owner ofYour Expert Guest. Julie shares expert advice on how to become a guest on podcasts, build lasting relationships, and expand your audience. Whether you're a podcast host or just starting out, this conversation is packed with actionable tips to elevate your visibility and authority.

In this episode:

• The benefits of being a guest on other podcasts and how it helps grow your own show
• Julie's journey from running a networking organization to becoming a podcast guest expert
• How to create meaningful connections and turn them into referral opportunities
• Key steps to deliver an impactful interview and craft a compelling call to action
• Tips on finding and pitching podcasts that align with your expertise
• Ways to repurpose guest appearances for content marketing and ongoing promotion
• Mindset shifts to help overcome hesitation when pitching yourself as a guest

Connect with Julie:

Your Expert Guest:https://yourexpertguest.com

Connect with me, Hayleigh Hayhurst:

Steal my Podcast Launch Checklist for free:⁠https://www.espressopodcastproduction.com/⁠checklist⁠

Website:⁠https://www.espressopodcastproduction.com/⁠

Instagram:⁠https://www.instagram.com/espressopodcastproduction/⁠

YouTube:⁠https://www.youtube.com/@EspressoPodcastProduction⁠

Produced by Espresso Podcast Production:⁠https://www.espressopodcastproduction.com/

What if your podcast could build your business before you even have an offer?

In this episode of  Podcast Cafe, I’m joined by Christi Johnson, business coach and host of The Dream Biz Podcast, to talk about how starting her show helped her find clarity, build authority, and ultimately launch a sustainable coaching business.

What began as a passion project during the pandemic turned into the training ground and marketing engine for her current business. Christi shares how podcasting gave her the confidence and credibility to become a coach—and how her show is now the backbone of all her content, from blog posts to lead magnets, social media, Pinterest, and email.

Whether you’re just starting out or ready to repurpose smarter, this conversation is full of insight into how podcasting can support your long-term goals.

In this episode:

• How podcasting gave Christi the confidence to start coaching
• Why her podcast is the foundation for all of her content
• Her evolution through 3 podcast names—and what each one taught her
• Exactly how she repurposes episodes into blogs, emails, reels, carousels, Pinterest pins, and more
• Tips for staying consistent without burning out
• Why sustainable growth matters more than doing what you "should"

Listen to my episode on The Dream Biz Podcast: https://podcasts.apple.com/us/podcast/161-market-your-podcast-work-smarter-not-harder-with/id1550796668?i=1000700891403

Connect with Christi:

The Dream Biz Podcast: https://christijohnsoncreative.com/podcast/

Christi’s Coaching Program – Dream Biz Strategy Lab: https://christijohnsoncreative.com/mastermind

Follow Christi on Instagram: https://www.instagram.com/christijohnsoncreative/

Resources mentioned:

Tailwind

Amy Porterfield’s Podcast

How I Built ThisThe Goal Digger Podcast

Connect with me, Hayleigh Hayhurst:

Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

Website: ⁠https://www.espressopodcastproduction.com/⁠

Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ 

Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

Feeling stuck in the day-to-day grind of producing your podcast without seeing growth? You're not alone. 

In this episode of the Podcast Café, I dive into the key difference between working in your podcast (managing the nitty-gritty tasks) and working on your podcast (developing strategy and growth). I break down the signs that you might be stuck and share actionable steps to help you shift your focus to tasks that truly move the needle.

Book a free 30 minute call with me here: https://hello.dubsado.com:443/public/appointment-scheduler/6521a4cc8fdeed003a859a60/schedule

In this episode:

• The difference between working in vs. working on your podcast.
• Signs you're stuck working in your podcast (e.g., missing deadlines, feeling overwhelmed or burnt out, and lack of consistency).
• Why outsourcing certain tasks (editing, show notes, graphics) can free up your time and energy.
• How to set long-term goals and align your podcast with your business strategy.
• Tips for planning your podcast content around business launches, marketing, and partnerships.
• Trends in podcasting, including video content, repurposing episodes, and collaboration opportunities.

Connect with me, Hayleigh Hayhurst:

Steal my Podcast Launch Checklist for free: https://www.espressopodcastproduction.com/checklist

Website: ⁠https://www.espressopodcastproduction.com/⁠

Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

You do not have to wait until your offer is perfect or your business is fully built to launch your podcast. In fact, starting before you feel “ready” might be the smartest move you can make.

In this quick Espresso Shot episode of Podcast Café, I’m breaking down why podcasting as you grow—not after—can help you build credibility, clarify your message, and attract your dream clients. If you’ve been waiting to be seen as an expert before starting your show, this is your sign to stop waiting.

Thinking of launching your podcast but don’t want to commit long term? Check out The Espresso Series – a done-for-you, limited series podcast offer built to help you show up as the expert (even before you feel like one).

Connect with me, Hayleigh Hayhurst:

Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

Website: ⁠https://www.espressopodcastproduction.com/⁠

Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ 

Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

Do you feel like everything needs to be perfect before you launch your podcast?

In this episode of Podcast Café, I’m joined by Fernanda Bertrand—life coach, speaker, and host of The Highest Self Project—for a conversation that will encourage you to stop overthinking and just start.Fernanda shares how she launched her podcast from her car with a $20 mic, and why letting go of perfectionism helped her stay consistent for over 40 weeks and counting. Her story is the perfect example of how starting scrappy is totally okay—as long as you actually start.

As a podcast producer, I help clients bring structure, strategy, and polish to their shows—but I also know that showing up with your voice matters more than having a studio setup on day one. This episode is your reminder that there’s room for both growth and grace in podcasting.

In this episode: 

• Why Fernanda finally stopped waiting and started recording
• How podcasting became a personal growth tool and creative outlet
• The simple (but intentional) systems she uses to stay consistent
• Her thoughts on launching without video, tracking metrics, or heavy production
• What it really means to “fail forward” and evolve your voice over time
• How scripting with AI saves her time and energy each week

Connect with Fernanda:

Listen to The Highest Self Project: https://podcasts.apple.com/us/podcast/the-highest-self-project/id1752578207?i=1000710239971

Follow Fernanda on Instagram: https://www.instagram.com/fernanda.bertrand/

Connect with me, Hayleigh Hayhurst:

Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

Website: ⁠https://www.espressopodcastproduction.com/⁠

Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ 

Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

We’re officially halfway through 2025—and now is the perfect time to take a step back and plan the rest of your podcasting year with clarity and intention.

In this quick Espresso Shot episode, I’m walking you through how to map out your podcast strategy so it actually aligns with your goals and your life. Whether you want to grow your audience, sell your offer, or simply stay consistent while juggling a full calendar, this 4-step framework will help you get focused fast.

Connect with me, Hayleigh Hayhurst:

Apply to work with us: ⁠⁠https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44⁠⁠

Steal my Podcast Launch Checklist for free: ⁠⁠⁠https://www.espressopodcastproduction.com/⁠checklist⁠⁠⁠

Website: ⁠⁠⁠https://www.espressopodcastproduction.com/⁠⁠⁠

Instagram: ⁠⁠⁠https://www.instagram.com/espressopodcastproduction/⁠⁠⁠

YouTube: ⁠⁠⁠https://www.youtube.com/@EspressoPodcastProduction⁠⁠⁠

My favorite podcast tool, Descript: ⁠⁠https://www.descript.com/?lmref=KkInCQ⁠⁠ 

Produced by Espresso Podcast Production: ⁠⁠⁠https://www.espressopodcastproduction.com/

Does showing up on stage, on camera, or behind the mic make your heart race? You're not alone—and this episode is for you. Host Hayleigh Hayhurst sits down with Linda Ugelow, the brilliant mind behind Delight in the Limelight, to explore how to overcome the fear of being seen and heard.

Linda shares her powerful personal story of pushing past public speaking anxiety, unpacking childhood conditioning, and reclaiming her voice with confidence. You'll learn how to move beyond managing fear to clearing it entirely—and how to show up as your most authentic self on stage, online, or anywhere you feel called to speak.

In this episode:

• Why many of us lose the natural confidence we had as kids
• How to uncover the root of your fear of visibility
• The difference between managing fear and resolving it
• Tools like EFT tapping, expressive arts, and voice work
• Why filler words happen and how to speak with clarity and presence
• The surprising connection between your childhood and how you show up today
• How to build confidence whether you're a podcast host, public speaker, or just getting started

Whether you're prepping for your first podcast or your hundredth, this episode will inspire you to own your voice, speak boldly, and—yes—delight in the limelight.

Connect with Linda:

Website: https://lindaugelow.com

Connect with me, Hayleigh Hayhurst:

Apply to work with us: ⁠⁠https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44⁠⁠

Steal my Podcast Launch Checklist for free: ⁠⁠⁠https://www.espressopodcastproduction.com/⁠checklist⁠⁠⁠

Website: ⁠⁠⁠https://www.espressopodcastproduction.com/

⁠⁠⁠Instagram: ⁠⁠⁠https://www.instagram.com/espressopodcastproduction/⁠⁠⁠

YouTube: ⁠⁠⁠https://www.youtube.com/@EspressoPodcastProduction⁠⁠⁠

My favorite podcast tool, Descript: ⁠⁠https://www.descript.com/?lmref=KkInCQ⁠⁠ 

Produced by Espresso Podcast Production: ⁠⁠⁠https://www.espressopodcastproduction.com/

Most podcasters treat their show like a never-ending task on their to-do list. But what if your podcast could be the most powerful asset in your business? If you want your show to drive leads, build authority, and scale your brand—it’s time to think bigger.

Connect with me, Hayleigh Hayhurst:

Apply to work with us: ⁠⁠https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44⁠⁠

Steal my Podcast Launch Checklist for free: ⁠⁠⁠https://www.espressopodcastproduction.com/⁠checklist⁠⁠⁠

Website: ⁠⁠⁠https://www.espressopodcastproduction.com/⁠⁠⁠

Instagram: ⁠⁠⁠https://www.instagram.com/espressopodcastproduction/⁠⁠⁠

YouTube: ⁠⁠⁠https://www.youtube.com/@EspressoPodcastProduction⁠⁠⁠

My favorite podcast tool, Descript: ⁠⁠https://www.descript.com/?lmref=KkInCQ⁠⁠ 

Produced by Espresso Podcast Production: ⁠⁠⁠https://www.espressopodcastproduction.com/

Welcome back to the Podcast Café! Today, I’m joined by lifestyle blogger and podcast host and my client, Betsy —creator of The Bets Life—to chat about turning personal storytelling into a meaningful brand, growing a podcast through community, and staying consistent by doing things your way.

Betsy launched her blog in 2020 and added a podcast to her brand in 2022, which Espresso Podcast Production has produced since the start! Four seasons and 50+ episodes later, she’s built a powerful platform for storytelling, creative collaboration, and local influence from her home base in Santa Barbara. In this episode, we talk about the evolution of her brand, how she approaches solo vs. guest episodes, why she embraced seasonal podcasting, and the real truth behind making podcasting sustainable.

Whether you’re a lifestyle content creator, a blogger thinking about starting a podcast, or someone trying to blend your personality into your brand—this episode is for you.

In this episode:

• Why Betsy started her blog and how it naturally led to her podcast
• How she integrates affiliate marketing and brand partnerships into her show
• Why podcast seasons help her stay consistent without burnout
• The power of solo episodes for building audience trust
• Her research-heavy process and the importance of preparation
• How she uses her podcast to show different facets of her personality
• Advice for new podcasters on finding your voice and staying in it for the long run

Connect with Betsy:

Visit Betsy’s website: https://thebetslife.com

Follow Betsy on Instagram: https://www.instagram.com/thebetslife/

Connect with me, Hayleigh Hayhurst:

Apply to work with us: ⁠https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44⁠

Steal my Podcast Launch Checklist for free: ⁠⁠https://www.espressopodcastproduction.com/⁠checklist⁠⁠

Website: ⁠⁠https://www.espressopodcastproduction.com/⁠⁠

Instagram: ⁠⁠https://www.instagram.com/espressopodcastproduction/⁠⁠

YouTube: ⁠⁠https://www.youtube.com/@EspressoPodcastProduction⁠⁠

My favorite podcast tool, Descript: ⁠https://www.descript.com/?lmref=KkInCQ⁠ 

Produced by Espresso Podcast Production: ⁠⁠https://www.espressopodcastproduction.com/

A full year of conversations, creativity, and caffeine-fueled momentum deserves a moment of celebration.
Podcast Café officially turns one, and this episode breaks down what this year has really meant behind the scenes.

Over the past twelve months, Podcast Café has evolved into a home for business owners, podcasters, and creators who want to do this work with more intention, momentum, and mastery. In this anniversary episode, I’m reflecting on what I’ve learned from dozens of interviews, how this show has shaped my own business, and the conversations that shifted my perspective the most. You’ll hear what’s changing, what’s staying, and how I’m leveling up the podcast to serve you even better in year two.

If you’re a podcaster, soon-to-be podcaster, or a business owner craving content that actually moves the needle—this episode is your permission to recommit, refresh, and realign the way you show up behind the mic.

Connect with me, Hayleigh Hayhurst:

Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

Website: ⁠https://www.espressopodcastproduction.com/

⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ 

Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com

This episode is a must-listen if you want to use your podcast as your primary marketing channel.

In this episode of Podcast Café, I sit down with Dalene, host of Wealthy After 40, to talk about how she uses her podcast to attract aligned clients, build trust, and grow her business without relying on social media. Dalene started her show in 2023 and now has more than 140 episodes, strong SEO traction, and a highly engaged Gen X listener base, all from consistent solo episodes and clear messaging.

We dive into why her show performs so well, how she positions her content, and how she turns listeners into coaching clients through simple, repeatable systems. You’ll hear how she chooses topics, how she navigates “giving too much away,” and why podcasting feels easier and more natural to her than any other form of content creation.

In this episode:

• How Dalene built a listener base that converts, even in a niche as specific as Gen X retirement planning

• Why podcasting became her primary marketing tool (and how she uses it to avoid constant social media creation)

• How she uses SEO-driven titles and topics to get discovered organically

• Her approach to solo episodes and why she shifted away from interviews

• How she repurposes 140+ episodes inside her nurture emails to guide listeners to the right content

• What she includes in her freebie to naturally lead listeners into paid sessions

• How she talks about money on-air in a way that builds trust, safety, and connection

If your podcast doesn’t have a lead magnet, you’re missing out on one of the most powerful ways to grow not just your show, but your email list and business, too.

In this Espresso Shot episode, I’m breaking down exactly what a lead magnet is, why it matters for podcasters, and how to create one your listeners can’t resist. Lead magnets turn casual listeners into loyal subscribers who are ready to buy, so this is a must-listen if you want your podcast to fuel your business growth.

You’ll learn:

• What a lead magnet really is (and how it works for podcasters)

• Real examples of high-converting freebies you can create

• The 4 simple steps to move listeners from your podcast to your email list

• How to naturally promote your lead magnet in episodes and show notes

After 24+ years in executive search and recruiting, Kim Frost decided to add something new to her business strategy—a podcast. In this episode I sit down with my client, Kim, founder of Frost Connections and host of Hire Power, to talk about why she launched a show after decades in business, what it’s doing for her brand, and the unique structure she follows to deliver value-packed, 10-minute episodes to busy leaders.

Kim shares why she’s never been a podcast listener (until now!), how she uses her show to expand her reach beyond traditional networking, and the no-BS approach she brings to hiring, leadership, and client relationships. We also dig into her philosophy on bold outreach, building genuine connections, and why leaders need more than just “managers” on their teams.

If you’ve ever wondered how podcasting can fit into a well-established business—or how to stand out in a competitive industry—Kim’s story will inspire you to think bigger, start sooner, and lead with authenticity.

What you’ll hear in this episode:

• Why Kim started a podcast after 20+ years in business

• How Hire Power helps leaders improve their hiring and leadership skills

• The real difference between a manager and a leader

• Tips for building genuine business relationships (without hiding behind email and text)

• How nano-learning episodes create impact in under 10 minutes

• Why authenticity matters more than ulterior motives in podcasting

Connect with Kim:

LinkedIn: https://www.linkedin.com/in/frostkim/

Podcast: https://www.frostconnections.com/hire-power-kim-frost

Connect with me, Hayleigh Hayhurst:

Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

Website: ⁠https://www.espressopodcastproduction.com/

⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/

⁠YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ

Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

Think your podcast episodes have to be long to be valuable? Think again.

I’m breaking down nano learning—short, hyper-focused podcast episodes designed to give your audience one actionable takeaway in 10 minutes or less.

You’ll learn:

• What nano learning is and why it works so well in today’s busy world

• How short episodes can help you stay consistent without burning out

• A 4-step framework for creating quick, high-value content your audience will love

• Ways to use nano learning to answer questions, share news, and give rapid-fire tips

If you’ve ever felt like you don’t have time to create a full-length podcast episode—or worried your audience is too busy to listen—this episode will show you how to make a big impact in a small amount of time.

Connect with me, Hayleigh Hayhurst:

Apply to work with us: ⁠https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44⁠

Steal my Podcast Launch Checklist for free: ⁠⁠https://www.espressopodcastproduction.com/⁠checklist⁠⁠

Website: ⁠⁠https://www.espressopodcastproduction.com/⁠⁠

Instagram: ⁠⁠https://www.instagram.com/espressopodcastproduction/⁠⁠

YouTube: ⁠⁠https://www.youtube.com/@EspressoPodcastProduction⁠⁠

My favorite podcast tool, Descript: ⁠https://www.descript.com/?lmref=KkInCQ⁠

Produced by Espresso Podcast Production: ⁠⁠https://www.espressopodcastproduction.com/

Your podcast doesn’t have to stay the same forever—and neither do you.

In this episode of Podcast Café, Hayleigh sits down with Crystal Edwards, host of Gritty is the New Pretty, to talk about how your podcast can evolve alongside your life, your business, and your identity. From launching a podcast in the middle of a pandemic to hitting pause during major life transitions, Crystal shares what it means to lead with authenticity, pivot with purpose, and stay rooted in your mission—even when the strategy shifts.

They dive into:

• How Krystle's podcast was born from a community project and a personal loss

• The realities of podcasting while parenting, healing, and growing

• What happens when you stop editing out every “um” and embrace real conversation

• Why podcasting is a long game, and how it becomes a vehicle for connection, not perfection

• The power of using your voice, even when it feels vulnerable

Whether you’re just getting started or your podcast has been with you for years, this conversation is your reminder that it’s your show, so let it grow with you.

Connect with Krystle:

Website: www.gritcitywomen.com

Instagram: https://www.instagram.com/gritcitywomen

Connect with me, Hayleigh Hayhurst:

Apply to work with us:  ⁠https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44⁠

Steal my Podcast Launch Checklist for free: ⁠⁠https://www.espressopodcastproduction.com/⁠checklist⁠⁠

Website: ⁠⁠https://www.espressopodcastproduction.com/⁠⁠

Instagram: ⁠⁠https://www.instagram.com/espressopodcastproduction/⁠⁠

YouTube: ⁠⁠https://www.youtube.com/@EspressoPodcastProduction⁠⁠

My favorite podcast tool, Descript: ⁠https://www.descript.com/?lmref=KkInCQ⁠

Produced by Espresso Podcast Production: ⁠⁠https://www.espressopodcastproduction.com/

Your podcast isn’t a contract you signed in blood, it’s a creative tool that’s meant to grow with you.

In this short + punchy Espresso Shot episode, I’m diving into what it really means to let your podcast evolve alongside your business. Whether your offers shift, your audience changes, or your voice becomes stronger, your podcast can (and should) move with you, not against you.

I’m breaking down:

• Why you don’t need to start over every time your business pivots

• How I’ve shifted my podcast Employee to Boss over the year

• What it looked like when a client transitioned her show from general mindset to business-specific content

• How to bring your audience along for the ride, so they feel invited, not confused

Your podcast should reflect who you are now, not who you were three years ago. Ready for a refresh? I’m always here to help you realign your show with your business goals. Reach out!

Connect with me, Hayleigh Hayhurst:

Apply to work with us:  https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

Website: ⁠https://www.espressopodcastproduction.com/⁠

Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ

Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

This episode is a little different... in the best way. A few weeks ago I threw a party to celebrate 5 years of my business (!!) and set up a mic for my friends, clients, and people I adore to leave me voice messages. What they shared? So sweet, so thoughtful, and honestly, exactly what I needed to hear. You’ll hear their messages, some of my own stories, and a whole lot of love. 💛

Connect with me, Hayleigh Hayhurst:

Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

Website: ⁠https://www.espressopodcastproduction.com/⁠

Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ 

Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

In this full-circle conversation, I sit down with my second-ever client, branding powerhouse Ati Grinspun, to talk about how she’s built a magnetic business—and how podcasting has played a major role in it. From her early days as a flare bartender to becoming a personal branding coach and speaker, Ati gets real about what it takes to grow a business from the ground up.

We talk about how podcasting can amplify your personal brand, attract aligned clients, and help you stand out in a saturated space without relying on constant content creation or exhausting online strategies. This is an honest, powerful episode about growth, clarity, and showing up as your full self in your business.

In this episode:

• How we first started working together (and the evolution since!)
• Why podcasting is key to Ati’s brand and client journey
• Common branding mistakes new podcasters make
• The importance of clarity before launching a show
• How the Be You Brand Podcast supports her offers and builds trust
• Behind the scenes of the Be You Brand Live Conference in Las Vegas
• The mindset work behind scaling to $80K months

Connect with Ati:

Be You Brand Live in September: https://atigrinspun.com/beyoubrandliveevent/

Instagram: https://www.instagram.com/ati.grinspun/

Connect with me, Hayleigh Hayhurst:

Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

Website: ⁠https://www.espressopodcastproduction.com/⁠

Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ 

Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/