Plumbing Marketing Podcast - Tips, Ideas & Strategies for Marketing your Plumbing Company Online – Details, episodes & analysis

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Plumbing Marketing Podcast - Tips, Ideas & Strategies for Marketing your Plumbing Company Online

Plumbing Marketing Podcast - Tips, Ideas & Strategies for Marketing Plumbers & HVAC Contractors hosted by Josh Nelson

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Frequency: 1 episode/79d. Total Eps: 52

Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond.

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🇬🇧 Great Britain - marketing
02/03/2026
#80
🇨🇦 Canada - marketing
11/12/2025
#73
🇨🇦 Canada - marketing
10/12/2025
#39
🇨🇦 Canada - marketing
07/12/2025
#97
🇨🇦 Canada - marketing
06/12/2025
#58
🇨🇦 Canada - marketing
09/08/2025
#86
🇬🇧 Great Britain - marketing
05/01/2025
#84

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https://www.facebook.com/plumbingmarketing
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https://www.facebook.com/Plumberseo/
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https://www.facebook.com/MorganMillerKC
2 shares

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Score global : 42%

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How Marc Grew his Plumbing Company to over $14M in less than 3 years

lundi 24 juillet 2023 • Duration

Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing

Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond.

How Marc Grew his Plumbing Company to over $14M in less than 3 years

Listen is as I interview Marc Mason from RCL Mechanical. They are a full service plumbing & HVAC contractor serving the Bristol County area in MA. Over the past 3 years they’ve grown from Startup to $14M per year (20+ trucks). He shares from great insights on

How he is marketing to keep the phones running, trucks running & business booming
How he leveraged social media to build his brand / reach and grow his word of moth business
His key insights for recruiting 20+ technicians in this competitive environment
And much more…

Ready to Level Up Your Marketing?

There’s a lot that you can do to position yourself well in the online world, which has become the very foundation of long-term success.

Make no mistake – your competitors are going above and beyond to spread the word about themselves online. You’d better do the same if you want to rise above them.

Remember that it all comes down to understanding your customer. Once you know what they need, finding a way to draw them in will be much easier. So, build your marketing efforts around your ideal customer and you’ll see massive results.

If you’d like to discuss how you can generate better results online, let’s schedule a time to chat. You can pick a time that works for you now by going to https://go.plumberseo.net/schedule

Get a Free Internet Marketing Strategy Evaluation

If you would like to have me and my team personally review your online marketing strategy and show you where you are ranking, where there is room for improvement and how we can work together to make this your best year ever and finally get your Internet marketing right, then click below to schedule your Leadflow Acceleration Session now.

https://plumbingmarketing.net/how-marc-grew-his-plumbing-company-to-over-14m-in-less-than-3-years How Marc Grew his Plumbing Company to over $14M in less than 3 years July 24, 2023 No Comments

Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work

Read More » https://plumbingmarketing.net/how-to-win-with-local-service-ads How To Win With Local Service Ads May 26, 2023 No Comments

Get the latest information on Google Local Services and how you can tap into this great new lead generation opportunity in your area. What

Read More » https://plumbingmarketing.net/how_to_win_with_google_local_services How to WIN With Google Local Services August 27, 2020 No Comments

Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work

Read More » https://plumbingmarketing.net/lets-build-your-2020-internet-marketing-plan Let's build your 2023 Internet Marketing Plan January 8, 2020 No Comments

***Plumbing, HVAC & Electrical Contractors***Make 2023 the best year for your business!Join us this Thursday, January 9th at 2 pm ET to discover what

Read More » https://plumbingmarketing.net/how-plumbing-nerds-is-up-800k-year-over-year-2-7m How Plumbing Nerds is up $800K year over year ($2.7M) October 18, 2019 No Comments

Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work

Read More » https://plumbingmarketing.net/how-pac-plumbing-from-4-trucks-to-6-trucks-over-the-past-12-month How PAC Plumbing from 4 trucks to 6 trucks over the past 12 months September 18, 2019 No Comments

How PAC Plumbing from 4 trucks to 6 trucks over the past 12 months Interviews with the nations leading plumbing businesses. Discover what marketing

Read More » https://plumbingmarketing.net/cellino-plumbing-interview Interview with Lucas Cellino from Cellino Plumbing & HVAC August 29, 2019 No Comments

Interview with Lucas Cellino from Cellino Plumbing & HVAC Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how

Read More » https://plumbingmarketing.net/interview-with-paul-the-plumber-plumbing-hvac-marketing-success Interview with Paul The Plumber - Plumbing & HVAC Marketing Success August 19, 2019 No Comments

Interview with Paul The Plumber - Plumbing & HVAC Marketing Success Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work

Read More » https://plumbingmarketing.net/interview-with-kayla-from-polestar-plumbing-heating-air Interview with Kayla from Polestar Plumbing, Heating & Air August 5, 2019 No Comments

Interview with Kayla from Polestar Plumbing, Heating & Air Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how

Read More » https://plumbingmarketing.net/interview-with-brian-sloan-from-tr-miller-hvac-success Interview with Brian Sloan from TR Miller - HVAC Success July 26, 2019 No Comments

Interview with Brian Sloan from TR Miller - HVAC Success Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and

Read More » https://plumbingmarketing.net/from-zero-to-4m-in-less-than-2-years-a-plumbing-and-hvac-success-story From Zero to $4M+ in less than 2 years… A Plumbing and HVAC Success Story October 31, 2018 No Comments

From Zero to $4M+ in less than 2 years… A Plumbing and HVAC Success Story Interviews with the nations leading plumbing businesses. Discover what

Read More » https://plumbingmarketing.net/how-this-plumber-in-houston-texas-is-marketing-his-way-to-success-richard-saad-of-nicks-plumbing How This Plumber in Houston, Texas is Marketing His Way To Success. Richard Saad of Nick’s Plumbing August 27, 2018 1 Comment

How This Plumber in Houston, Texas is Marketing His Way To Success. Richard Saad of Nick’s Plumbing Interviews with the nations leading plumbing businesses.

Read More » https://plumbingmarketing.net/trevor-flannigan-helped-grow Interview with Trevor Flannigan - How He Helped Grow a $20M Plumbing HVAC Comany July 19, 2018 No Comments

Interview with Trevor Flannigan - How He Helped Grow a $20M Plumbing HVAC Comany Interviews with the nations leading plumbing businesses. Discover what marketing

Read More » https://plumbingmarketing.net/repeat-referral-business Build a Referral System To Get More Repeat and Referral Business, with Brian Kaskavalciyan of gFour Marketing June 21, 2018 No Comments

Build a Referral System To Get More Repeat and Referral Business, with Brian Kaskavalciyan of gFour Marketing Interviews with the nations leading plumbing businesses.

Read More » https://plumbingmarketing.net/josh-kelly Maximize Marketing Efficiency and Online Reviews for Your Plumbing Business with Josh Kelly from Parker & Sons and Creator of RevuKangaroo June 11, 2018 No Comments

Maximize Marketing Efficiency and Online Reviews for Your Plumbing Business with Josh Kelly from Parker & Sons and Creator of RevuKangaroo Interviews with the

Read More » https://plumbingmarketing.net/kevin-cohen-plumbing How A $5M Plumbing Operation Dominates Its Market, with Kevin Cohen June 5, 2018 No Comments

How A $5M Plumbing Operation Dominates Its Market, with Kevin Cohen Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work

Read More » https://plumbingmarketing.net/peterman-hvac How Peterman Heating, Cooling & Plumbing grew to $10M - Interview with Chad Peterman April 30, 2018 No Comments

How Peterman Heating, Cooling & Plumbing grew to $10M - Interview with Chad Peterman Interviews with the nations leading plumbing businesses. Discover what marketing

Read More » https://plumbingmarketing.net/interview-with-kevin-wolf-how-he-grew-to-50-trucks-16m-per-year Plumbing Success in a Smaller Market with Kevin Wolf of Laney’s Heating and Cooling April 17, 2018 No Comments

Plumbing Success in a Smaller Market with Kevin Wolf of Laney’s Heating and Cooling Interviews with the nations leading plumbing businesses. Discover what marketing

Read More » https://plumbingmarketing.net/marketing-secrets-of-a-30m-plumbing-hvac-electrical-business-titan Marketing Secrets of a $30M+ Plumbing, HVAC & Electrical Business Titan April 4, 2018 No Comments

Marketing Secrets of a $30M+ Plumbing, HVAC & Electrical Business Titan Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work

Read More » https://plumbingmarketing.net/jeff-heger Behind The Scenes of The Plumbing Success Story of NixCo Plumbing - $5.5M in Annual Sales, with Jeff Heger from January 16, 2018 No Comments

Every owner of a plumbing or HVAC company wants to be the one who is the plumbing success story in his area. But do

Read More » https://plumbingmarketing.net/diverse-marketing-tactics-that-work-for-any-plumbing-and-hvac-company-with-greg-joyce-of-schuler-service Diverse Marketing Tactics that Work for Any Plumbing and HVAC Company with Greg Joyce of Schuler Service December 19, 2017 No Comments

Marketing Interview with Greg Joyce from Schuler Service This may sound like a "no-brainer" piece of advice, and in a way it is, but

Read More » https://plumbingmarketing.net/meridian Marketing Secrets of a $5M Plumbing, Heating, Cooling, Electrical & Remodeling Company - The Meridian Company October 12, 2017 No Comments

On this episode of the Plumbing & HVAC Marketing Show I had the opportunity to interview Craig Phillipich of The Meridan Company. They are

Read More » https://plumbingmarketing.net/al-levi-how-to-systematize-your-plumbing-or-hvac-business Interview with Al Levi - How to systematize your Plumbing or HVAC Business August 29, 2017 No Comments

On this episode of the Plumbing & HVAC Marketing Show I interview industry luminary Al Levi talking all about operations & how to systematize

Read More » https://plumbingmarketing.net/mitch-kenney How Mitch Kenney grew Colepepper Plumbing from Zero to $2.7M in less than 2 years... August 19, 2017 1 Comment

How Mitch Kenney grew Colepepper Plumbing from Zero to $2.7M in less than 2 years... On this episode of The Plumbing & HVAC Marketing

Plumber Marketing Tips, Internet Tools that Work, and the Power of Professionalism, with Christian Devlin of Devlin Plumbing On this episode of the Plumbing

Read More » https://plumbingmarketing.net/how-to-systematize-your-plumbing-hvac-business How to Systematize your Plumbing & HVAC Business May 1, 2017 No Comments

Have you ever thought about what it would take to truly systematize your Plumbing & HVAC business so that it could run day-to-day without

Read More » Your 2017 Online Marketing Plan for Plumbers & AC Contractors (SEO, PPC, Social Media & More) December 16, 2016 1 Comment

Are you ready to take 2017 by storm in your Plumbing or HVAC Business? Do you have a clear plan of attack as it

Read More » https://plumbingmarketing.net/list-of-the-fastest-growing-plumbing-hvac-companies-in-the-usa-2016 List of the Fastest Growing Plumbing & HVAC Companies in the USA 2016 September 23, 2016 2 Comments

Every year INC Magazine publishes a list of the 5,000 fastest growing companies in the United States. You can review the entire list by clicking

Read More » https://plumbingmarketing.net/kimberly-kean-gene-johnson-plumbing Interview with Kimberly Kean from Gene Johnson Plumbing - How they grew to $2.5M Annually August 5, 2016 1 Comment

Interview with Kimberly Kean from Gene Johnson Plumbing - How they grew to $2.5M Annually The Multi-Million Dollar Plumbing & HVAC Marketing Strategy On

Read More » https://plumbingmarketing.net/interview-with-al-levi Interview with Al Levi July 29, 2016 No Comments

How to systematize your Plumbing & HVAC marketing On this episode of the Plumbing & HVAC Marketing Profits Podcast we interview Al Levi. Al

Read More » https://plumbingmarketing.net/how-to-use-radio-to-market-your-plumbing-or-hvac-business How to use Radio to market your Plumbing or HVAC business July 25, 2016 No Comments

On this episode of The Plumbing & HVAC Marketing Show we take you to a special training where we share a proven method for

Read More » https://plumbingmarketing.net/how-to-drive-more-repeat-referral-business-in-your-plumbing-or-hvac-company How to drive more Repeat & Referral Business in your Plumbing or HVAC Company July 25, 2016 No Comments

On this episode of the Plumbing & HVAC Marketing Profits Show we take you to a special training on how you can drive more

Read More » https://plumbingmarketing.net/brian-kaskavalciyan Interview with Brian Kaskavalciyan - How he grew to 100 trucks July 12, 2016 No Comments

On this episode of The Plumbing & HVAC Marketing Show we interview Brian Kaskavalciyan. He is a highly successful serial entrepreneur in the Plumbing &

Read More » https://plumbingmarketing.net/gene-slade Interview with Gene Slade - How he grew his HVAC company from Zero to $3M in 6 Years & Sold for a nice profit June 27, 2016 No Comments

Interview with Gene Slade - How he grew his HVAC company from Zero to $3M in 6 Years & Sold for a nice profit

Read More » Your 2016 Internet Marketing Plan for Plumbing & HVAC Businesses January 12, 2016 No Comments

Happy new year! I hope you had an amazing 2015, enjoyed your holiday break and are ready to rock it in 2016! I'm sure you

Read More » Interview with Gene Slade Jr of AirGenie - How he made the INC 5,000 in his HVAC Business December 11, 2015 No Comments

On this episode of the Plumbing Marketing Podcast we had the opportunity to interview Gene Slade Jr of AirGenie. He shares his incredible story

Read More » Discover How Mike Agugliaro Has Grown His Business From $1 Million to Over $23 Million in just 10 years August 11, 2015 No Comments

On this episode of the Plumbing Marketing Podcast we interview Mike Agugliaro of Gold Metal Service. He shares some tremendous insights on how he's

Read More » See How Morgan Miller Plumbing Uses Social Media Marketing for the Ultimate Return on Investment July 16, 2015 No Comments

On this episode of the Plumbing Marketing Podcast we talk to owner Jeff Morgan of Morgan Miller Plumbing and marketing director Tosha Everhart to

Read More » How Dan Dowdy of S&D Plumbing grew his business $1M over the past three years February 2, 2015 2 Comments

On this episode of the Plumbing Marketing Podcast we interview Dan Dowdy of S&D Plumbing. He shares some amazing insights on how his family

Read More » How Greg Joyce grew his plumbing business to $2.8 Million and is up 30% this year May 30, 2014 No Comments

Discover how Greg Joyce of Schuler Services grew his plumbing company to $2.8 Million with 11 Trucks! On this interview Greg talks about how

Read More » Marketing Interview with Joe Crisara of Contractor Selling January 24, 2014 No Comments

Watch the video version of the interview below: Additional Resources: Joe offered to share a number of resources through out the interview.

Read More » Plumbing Marketing Interview with Daniel Cordova - Fastest Growing Plumbing Company in the US December 11, 2013 1 Comment

On this Episode we interviewed one of the Fastest Growing Plumbing Companies in the United States - Daniel Cordova Plumbing. Discover how Daniel Cordova

Read More » How to market your plumbing business - Interview with Kelly Russum of KC 23 1/2 Plumbing July 15, 2013 2 Comments

On this episode of the Plumbing Marketing Podcast we interview Kelly Russum of KC’s 23 1/2 Hour Plumbing out of Palm Springs, CA. He

Read More » Larkin Plumbing - Marketing Interview with Mark Larkin April 23, 2013 No Comments

Marketing Interview with Mark Larkin - Owner of Larkin Plumbing Discover how Mark grew his plumbing business from 2 guys in the 1950's to

Read More » Plumbing Marketing Podcast Interview with Kenny Chapman - The Blue Collar Coach March 25, 2013 No Comments

On this Episode of the Plumbing Marketing Podcast we interview Kenny Chapman, the Blue Collar Coach and successful Plumbing / HVAC Business Owner. He

Read More » Interview with Scott Gregg - Author of Profitable Plumbing January 24, 2013 1 Comment

On this episode of the Plumbing Marketing Profits Podcast we had the opportunity to interview M. Scott Gregg, Author of the book Profitable Plumbing

Read More » Crystal Blue Plumbing Marketing Interview December 17, 2012 1 Comment

On this episode of Plumbing Marketing Profits we interview the winner of the Rocklin Area Chamber of Commerce Business Excellence Award and Plumbing &

Read More » Marketing Fundamentals for your Plumbing Business November 13, 2012 7 Comments

On this episode of Plumbing Marketing Profits Josh Nelson goes back to the basics essential FUNDAMENTALS for effectively marketing online. As I talk with

Read More » Plumbing Marketing Interview with Mary Jean Anderson of Anderson Plumbing, Heating & Air October 24, 2012 8 Comments

On this Episode we interviewed the PHCC National Plumbing Contractor of the year and owner of Anderson Plumbing, Heating & Air - Mary Jean

Read More » Plumber Marketing Interview Recap - High Points of Interview with Phillip Maurici October 8, 2012 No Comments

On this Podcast Josh Nelson recaps the High-Points of the Interview with Phillip Maurici of The Clean Plumbers. If you missed the interview you

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The post How Marc Grew his Plumbing Company to over $14M in less than 3 years appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing.

How To Win With Local Service Ads

vendredi 26 mai 2023 • Duration 51:16

Get the latest information on Google Local Services and how you can tap into this great new lead generation opportunity in your area.

What You're Going to Learn

Why Local Service Ads is a no-brainer for most plumbing/HVAC contractors
How you can jump on board (if you have not already)
What it takes to rank in the top 3 results
How you can take advantage of high quality leads at low CPL and maximize your ROI to truly WIN with Local Service Ads

Ready to Level Up Your Marketing?

There’s a lot that you can do to position yourself well in the online world, which has become the very foundation of long-term success.
Make no mistake – your competitors are going above and beyond to spread the word about themselves online. You’d better do the same if you want to rise above them.
Remember that it all comes down to understanding your customer. Once you know what they need, finding a way to draw them in will be much easier. So, build your marketing efforts around your ideal customer and you’ll see massive results.
If you’d like to discuss how you can generate better results online, let’s schedule a time to chat. You can pick a time that works for you now by going to https://go.plumberseo.net/schedule

Get a Free Internet Marketing Strategy Evaluation

The post How To Win With Local Service Ads appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing.

From Zero to $4M+ in less than 2 years… A Plumbing and HVAC Success Story

mercredi 31 octobre 2018 • Duration

From Zero to $4M+ in less than 2 years…
A Plumbing and HVAC Success Story

Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond.

It’s not often you hear about a Plumbing and HVAC business that goes from $0 in revenue and 2 years later is generating $4 million in revenue, but that’s exactly what Shawn Henson of Your Home Services of Tampa, Florida has done. In this conversation, you’re going to hear how Shawn transitioned out of the automotive service industry and into plumbing, how he started his company from square one, and how he has gone about building his business through ad spend and guerilla marketing tactics that most service providers are hesitant to try. Don’t miss it!

The Strategy That Converted Dead Leads Into Revenue

When Shawn first started his business he had to resort to the services many service providers lean on and therefore are not as effective because they are overused. But he had no choice. He quickly learned to supplement those efforts by using graphic design to set his messaging apart. In fact, he saw the power of it so clearly that the first person he hired was a graphic designer. His aim was to make his company look big, professional, and trustworthy. He wanted to behave like the company he aspired to be. To follow that, he taught his team how to ask open-ended questions that led customers to other service opportunities that could add value to them. Listen to Shawn’s story to get an inside look at how he grew his business into an amazing HVAC success story.

Ongoing Customer Service Training Makes Service Techs More Effective

Most companies train their employees once when they are hired and perhaps follow up with an annual review of that training – but Shawn requires ongoing customer service training on a weekly basis that continues to fuel the success of his company. He believes that if customers have a great experience – which depends entirely on his technicians – then they will never go to another company for the services he provides and will refer him to their friends. He’s a smart guy who has done an amazing job building his company. Be sure you listen to hear all his ideas and lessons-learned. It’s an HVAC success story worth learning from.

You Can Build Your Company Organically or You Can Do What Shawn Did

It’s a legitimate thing to build your plumbing and HVAC business organically, allowing quality work, great customer service, and time to build a reputation that increases revenue. But Shawn wasn’t prepared to wait that long for his company to become successful, so he got busy. He used pay-per-click, Google Local Services, and direct mail to buy customers in an effort to jump-start his business. He also learned how to use what he calls “guerilla tactics” in Facebook groups to become known and gain referrals. In two short years, the evidence of his efforts is obvious. Shawn’s the kind of guy you want to listen to and learn from, so take the time to do it!

Does Your Company Culture Drive Great Customer Reviews?

Shawn has worked overtime to build a great team spirit that generates enthusiasm for the kind of quality work their company provides. His team is motivated by continued customer service training, in-house contests, and online reviews. In this conversation, Shawn describes the type of incentives he provides to his technicians, how they typically respond, and how it all works together to provide a wealth of online reviews that build his company’s reputation in the community. This Plumbing and HVAC success story is one you won’t want to miss.

Outline of This Episode

[0:22] How the addition of another service (HVAC) doubled revenue in one year
[1:50] Shawn’s transition from Automotive service into home services
[5:01] How Shawn identifies his ideal target customers in the Tampa Bay area
[6:29] Messaging that targets soccer moms (their target market)
[14:14] Working Google Local Services and establishing an advertising budget
[18:55] Guerrilla marketing tactics Shawn’s team has done
[22:27] The 20% of Shawn’s effort that produces 80% of his results
[24:03] Involvement in charitable causes and how it leads to revenue
[26:40] The on and off nature of direct mailing in Shawn’s company
[34:36] Organizations that have had an impact on Shawn
[37:43] Shawn’s last words of advice to those looking to level up

Shawns training for the Service Nation Alliance

You can watch this directly on YouTube here – https://www.youtube.com/watch?v=pyd4GcbVa_M&feature=youtu.be

Shawn’s company: Your Home Services Tampa, FL: https://www.your-homeservices.com/
Contact Shawn at Shawn (at) Your-HomeServices.com
YHS on Facebook: https://www.facebook.com/YourHomeServicesTpa/
YHS on Twitter: https://twitter.com/YourHomeServ
YHS on YouTube: https://www.youtube.com/channel/UC69Zog1Vsf7D1DwhKSKg-5A
Service Roundtable: https://www.serviceroundtable.com/
Angie’s List: https://www.angieslist.com/
Yelp: https://Yelp.com
Groupon: https://Groupon.com
ValPak: https://www.valpak.com/
Home Advisor: https://www.HomeAdvisor.com
Google Local Services: https://ads.google.com/local-services-ads/
Dan Kennedy: https://nobsinnercircle.com/
BNI Networking Group: https://www.bni.com/
Sales Genie: https://www.salesgenie.com/
Service Titan: https://www.servicetitan.com/
Broadly: https://broadly.com/
Nexstar: https://nexstarnetwork.com/
Service Nation Alliance: http://www.servicenationalliance.com/

Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews:

Subscribe for the podcast & get emailed as new interviews are posted

subscribe | privacy | do not sell my data

Plumbing Marketing Profits Blog & Podcast – www.plumbingmarketing.net

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The post From Zero to $4M+ in less than 2 years… A Plumbing and HVAC Success Story appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing.

How This Plumber in Houston, Texas is Marketing His Way To Success. Richard Saad of Nick’s Plumbing

lundi 27 août 2018 • Duration

How This Plumber in Houston, Texas is Marketing His Way To Success. Richard Saad of Nick’s Plumbing

Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond.

On this episode of the Plumbing & HVAC Marketing Podcast I interview Richard Saad from Nicks Plumbing & Sewer Services on how they grew to 16 trucks. Learn how they keep their phones ringing, trucks running & business booming! You’d be hard pressed to find a local market more saturated and competitive than Houston, Texas. Richard Sadd of Nick’s Plumbing says that it seems like there’s a plumbing company on every corner these days. It’s for that reason the company’s that are going to dominate the market are the ones that refine their messaging and build a great reputation within a specific geographic area. In this episode, Josh asks Nick to walk through the Nick’s Plumbing story – from 2000 when Richard bought the company to today – and to explain how Nick’s has positioned itself as one of the best plumbing companies in the greater Houston area.

Is your plumbing business suffering from training techs well only to see them leave at the first better offer?

In a competitive market like Houston, Texas it’s not uncommon for home service companies to invest a lot of time, energy, and money in the training of service technicians only to have other companies make those techs a better offer and steal them away. Sound familiar? On this episode, Josh speaks with Richard Saad from Nick’s Plumbing about how they are changing their recruitment and training approach to keep the techs they train. You’ll appreciate the way Richard describes the struggle and will hear how Richard is taking his time finding and hiring the right techs for the sake of serving customers over the long haul.

In a massive metro area, specific targeting and messaging makes a difference

When Richard took over Nick’s Plumbing in 2000, he inherited a well-established company but saw that the market around was changing. The marketing and service methods that had carried the company for so long were not going to work as well any longer. More and more plumbing companies were cropping up in the Houston metro area, more services were being offered, and Richard had some hard decisions to make. On this episode, Richard explains how he decided on a specific customer avatar and a smaller geographic area as targets for his marketing focus – and how those decisions enabled him to be more effective and grow the business. You’ll learn how the team at Nick’s is using online marketing, email, and Facebook LIVE to establish a greater reputation and reach new customers.

Online reviews make a huge difference – both positively and negatively

If you are not placing an extreme amount of attention on gaining great reviews in all of the online portals, you’re likely going to wind up being the victim of review terrorism. What’s that? It’s when a disgruntled customer uses online review systems to slander and degrade your company, oftentimes with a heavy-handed approach that almost forces your company to make some kind of concession to the upset customer, whether they deserve it or not. But if you have loads of positive reviews already, it’s easier to deal with the occasional naysayer. You can hear how Richard and the team at Nick’s Plumbing are focusing on getting more positive online reviews for their techs and services, on this episode.

Referrals are still the best way to get the best customers

When asked what his number one source of referrals is, Richard answered without hesitation. In spite of the many effective channels he’s using to market his plumbing business, referrals are still the best way he’s found to get new customers. More importantly, the type of customers that come from referrals are already sold on your services because they were told how great your company is by someone they trust, a friend. You can hear how Richard’s team seeks and gains referrals from existing customers, on this episode.

Outline of This Episode

[0:32] Richard Saad and the challenge of finding and training technicians that stick
[3:55] The path Richard walked to get into Plumbing in the first place
[10:09] From the year 2000 to today: How Richard has built up his business over time
[14:19] How Richard chose a specific target market and geographic area to serve
[19:58] The new focus on the internet only: SEO and PPC are the gold mine
[28:20] Facebook LIVE is a new approach that’s having good results
[36:19] The power of online reviews – both positively and negatively
[42:28] The #1 lead source for Nick’s is referrals
[47:02] Nuggets of wisdom from Richard: Don’t ever give up. Learn from mistakes

Resources & People Mentioned

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The post How This Plumber in Houston, Texas is Marketing His Way To Success. Richard Saad of Nick’s Plumbing appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing.

Interview with Trevor Flannigan - How He Helped Grow a $20M Plumbing HVAC Comany

jeudi 19 juillet 2018 • Duration 53:36

Interview with Trevor Flannigan - How He Helped Grow a $20M Plumbing HVAC Comany

Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond.

On this episode of the Plumbing & HVAC Marketing Podcast I interview Trevor Flannigan from Home Service Chats & former operations manager at Bob Hamilton Plumbing & HVAC. While he was there he helped grow the business to over $20M per year in annual revenue. Listen in as I pick his brain on what they did to keep their phones ringing, trucks running & BUSINESS BOOMING. In this episode of the Plumbing and HVAC podcast, we get to hear from a guy who’s been part of the business from both the service provider side and the industry side. Trevor Flannigan got started in the plumbing and HVAC business by taking on an administrative position for a plumbing company in Kansas City. He worked his way up quickly through what he describes as “going for easy promotions.” Now he’s part of the team at “HomeServiceChats” – a company that provides chat functionality and services for service industry professionals. Listen to hear how Trevor’s team grew their plumbing/HVAC company to $20M. He shares clear and tactical advice, so be sure you listen.

Do You Know How To Identify Your Ideal Plumbing and HVAC Customer?

One of the most important parts of the work Trevor and his team did to refine the marketing of their plumbing business was to determine their ideal target customer. For them, it was women between the ages of 21 and 51 who also possessed a number of other characteristics. Trevor stresses the importance of knowing WHO you are marketing to. It impacts what you say and how you say it – and in many cases even WHERE you say it. Learn how to take this foundational step in developing a powerful marketing plan for your business, on this episode.

Your Customers Are Comparing You To Every Other Business Interaction

It’s easy to think that all you need to do is to be better than the other plumbers or HVAC companies in your market. While that’s true, it goes further than that. Customers these days are comparing their experiences with companies across industries. So when it comes to the experience and service your customers receive from you, you’re not only going up against the other HVAC and plumbing companies in your market, you’re also going up against Chick-Fil-A, Apple, and others. How are you doing? In this conversation, Trevor gives many tips for how you can set yourself apart from the moment your technician walks into a customer’s door. Don’t miss it.

Your Plumbing and HVAC Business MUST Have An Annual Marketing Plan

No business can expect to succeed if it is lacking strategy. You’ve got to determine exactly how you’re going to get your message in front of your ideal customer, how you’re going to attract them, and how you are going to remind past customers that they could use your service again. Nothing happens by accident. Trevor explains the steps his team went through to create their own annual marketing plan, how it benefited them in the long run, and how you can do the same thing using nothing more than a spreadsheet. Find out how, on this episode.

The Biggest Hindrance To the Growth of Your Plumbing and HVAC Business Is Ego

As Trevor and Josh spoke about the importance of education and growth for business owners and managers in the service industry, Trevor shared a number of organizations that have helped him grow as a professional. His belief is that all of us need to grow and learn and that it’s foolish to try to go it alone. Find out why Trevor believes that the biggest growth obstacle to most plumbing and HVAC businesses is the ego of their leaders. But also, learn what you can do to ensure you’re not putting unnecessary obstacles in your company’s way. It’s all on this episode.

Outline of This Episode

[1:21] Starting with a Plumbing HVAC company and lobbying for easy promotions
[6:27] Marketing techniques to keep the phones ringing and trucks running
[13:21] Providing an amazing experience and planning a year’s worth of marketing
[26:25] The milestones of business growth on the way to $20M
[34:24] Social media implementation strategies that work for Plumbing and HVAC
[38:04] Training programs that have had a big impact on Trevor
[42:19] What is Service Chats and how does it work for Trevor’s customers?
[50:00] Advice for those looking to move their Plumbing and HVAC business to the next level

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The post Interview with Trevor Flannigan - How He Helped Grow a $20M Plumbing HVAC Comany appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing.

Build a Referral System To Get More Repeat and Referral Business, with Brian Kaskavalciyan of gFour Marketing

jeudi 21 juin 2018 • Duration 56:32

Build a Referral System To Get More Repeat and Referral Business, with Brian Kaskavalciyan of gFour Marketing

Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond.

On this training Brian Kaskavalciyan of gFour Marketing walks you through a proven process for driving more Repeat & Referral Business in your Plumbing or HVAC company.

He shares a 5 Step Action plan for converting a one-time customer into a repeat customer that buys from you again & again and refers you to others. You know our mission at Plumbing & HVAC SEO is to give our clients an “unfair advantage” in their market by implementing the most aggressive Internet marketing strategy possible (that’s why we only work with one company per market!). During this training video Brian Kaskavalciyan from gFour Marketing shares proven strategies to leverage direct mail, email marketing & newsletters to you KEEP YOUR CUSTOMERS (so they’ll keep coming back) and MULTIPLY CUSTOMERS through referrals. Imagine what it would be like if you never had to market your home service company again. Wouldn’t that be an amazing benefit? There are Plumbing and HVAC companies out there that get 70% of their business from a source that requires no marketing on their part. What is this amazing source? It’s from existing customers telling others about their services and recommending them. Do you realize the power of that sort of referral? You could decrease your marketing budget, increase your customer service budget, AND grow your company at a rate you never thought possible. This webinar recording features Brian Kaskavalciyan of gFour Marketing. He highlights the simple things that can be done to impact your customers in positive ways, how those experiences convert to new customers, and what impact it has on the bottom line profits of businesses. Don’t miss what Brian has to share.

Repeat and referral business = less marketing costs and increased profits

How much money do you spend each month n marketing? Go ahead and add it all up – direct mail, email, television, radio, brochures, stickers? Marketing is usually a sizeable chunk of any service company’s budget – but there is a powerful way to decrease that marketing budget and increase profits at the same time. It’s through customer referrals. When you have existing customers doing your marketing for you, the need for outside marketing goes way down and the warmth of your leads goes up. Listen to this webinar recording to ensure that you know how to create your own referral system and make it work for your plumbing or HVAC business.

The more business that is coming through customer referrals, the more valuable your business is

Many service businesses are family owned, but for everyone, the time may come when you need to sell the business. That’s not something you want to think about when the time comes, you want to work ahead of time to build the value of the business before you need to sell it. If you do, you’ll cash out to a much greater degree than you can imagine. One vital thing to know is this: the more of your ongoing business that comes through customer referrals, the more valuable your business will be on the day you need to sell it. That’s why a referral system is vital for you to develop, use, and benefit from now. Learn how on this episode of the podcast.

Your job as a service provider is to give your customers a great story to tell

A great referral system begins way before you buy software or thank you notes. You need to first provide your customers with an amazing experience. They need a wonderful story to tell their family, friends, and neighbors if they are going to refer your company to others. That means your team has to be trained in exactly how to handle issues that arise in the home, just as much as they need to know the particular skills that go into their job. Find out how to build a culture of service that creates “Wow” responses from customers, on this webinar recording.

Your customers do NOT know you as well as you think they do

Brian often has conversations with service providers who are striving to create a referral system that fuels their growth. One of the issues he tries to nail down in every conversation is what the provider is doing to ensure they are the household name in their community, for their industry. He says that the maddening thing is that most service providers say that their community already knows who they are and will call if they need help. But in Brian’s experience, that’s a wrong assumption in almost every case. In this webinar he explains why your community likely doesn’t know your company as well as you think and what you can do to solve that problem, so be sure you listen.

Outline of This Episode

[0:28] Are you getting at least 50% of your business from referrals?
[2:21] Why should you focus on repeat and referral business?
[7:20] Your job is to give your customers an incredible story to tell
[11:40] You want the customer, not the sale: transactional thinking VS relationship thinking
[15:57] What is your customer’s experience like? Reviews have changed the game
[20:08] The underlying factor of reviews are great (or terrible) experiences
[25:46] The power of giving a customer an incentive to use your company again (gift cards)
[39:28] What goes into a powerful referral system or plan?
[50:10] Why it’s important to reallocate some of your marketing budget to referral systems

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If you are ready to take your Plumbing, HVAC or Home Services Business to the next level and drive more leads & sales…we’d like to offer you a FREE LeadFlow Acceleration Session. Click below to schedule a time now.

gFour Marketing

Connect With Josh

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The post Build a Referral System To Get More Repeat and Referral Business, with Brian Kaskavalciyan of gFour Marketing appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing.

Maximize Marketing Efficiency and Online Reviews for Your Plumbing Business with Josh Kelly from Parker & Sons and Creator of RevuKangaroo

lundi 11 juin 2018 • Duration 58:32

Maximize Marketing Efficiency and Online Reviews for Your Plumbing Business with Josh Kelly from Parker & Sons and Creator of RevuKangaroo

Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond.

Discover how Parker & Sons grew to $80M Per Year…

On this episode I interview Josh Kelly – Marketing Director for Parker & Sons. If you are not familiar…their company does over $80M per year and is on pace for $100M this year!!! Listen in as I pick Josh’s brain on what they are doing to keep their phones ringing, trucks running & BUSINESS BOOMING.

Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews:

Parker & Sons Cooling, Heating & Plumbing – www.parkerandsons.com
Based in Phoenix, AZ serving the greater Pheonix Metro Area
Full service HVAC & Plumbing
$80M Revenue / 400 employees
Growing extremely quickly and on pace to do $100M+ this year In business since 1974

Subscribe for the podcast & get emailed as new interviews are posted Discover how Parker & Sons grew to $80M Per Year…

On the interview Josh explained that they do a lot of TV & Radio. He shared that they came up with a unique campaign that helped to differentiate themselves from the industry norms called the “Melvin Campaign”. Here is an example of one of their Melvin Ads: In this episode, Josh Kelly shares keys to successfully marketing your plumbing or home service business, giving tips from his experience. Kelly has led the marketing team at one of the top 5 plumbing companies in the country, Phoenix-based Parker & Sons. This HVAC & Plumbing company is currently on pace to reach $100 million in business this year. Listen along this episode to hear Kelly elaborate on best marketing practices and how to maximize your business’s impact.

Be a Big Fish in a Small Pond

Kelly emphasizes through this episode the importance of being a big fish in a small pond. He says it is important for you to have the strongest presence while being efficient. He uses examples of running ads on smaller radio stations or targeting neighborhoods as the market your business can saturate and be the “big fish.” He also mentions roadblocking certain times on television stations as a way to be the “big fish” advertisement-wise. By having a smaller pond, consistency, frequency and longevity in marketing are more easily attainable.

What is Your Message and Is It Memorable

Kelly says that it doesn’t matter as much whether your message is good or bad. Instead, it is whether it is memorable. He tells us about Parker & Son’s Melvin campaign which plays to the perception that plumbers are people you don’t want to deal with and don’t trust. They do so by showing a plumber you wouldn’t want working on your house then, juxtaposing this shady plumber with Parker & Sons, a quality family service. You remember what their company is not and what they are.

Don’t Just Pick One Marketing Source

Parker & Sons does not limit itself to one, two or three marketing sources. Kelly tells us that his leads are spread wide enough throughout many sources, that they cannot limit them to just one. He gives marketing examples of bathroom walls at Diamondback sporting games, television ads during typically non-recorded segments, talk radio shows, sponsorships, and others to show where they have been the big fish. He adds that if a company cannot diversify its marketing, to at least make sure it is dominating where it is marketing.

Online Reviews Are Key

RevuKangaroo, an online review system, was born from Kelly’s experience at Parker & Sons. He saw the need for online reviews since 87% of their customers were looking up their company before doing business with them, and most customers were only doing reviews if they had a negative experience. It aids home service industries in boosting their reviews and boasts a 15% boost in revenue in the 1st month in the program. Kelly emphasizes that even if you don’t used RevuKangaroo, your plumbing business should be doing something with reviews.

Outline of This Episode

[1:51] Overview and history of Parker & Sons
[6:49] Be a big fish in a small pond
[8:12] How to dominate a small pond
[10:45] Increase average value per customer
[14:43] Parker & Sons message and how they get that across
[26:04] Strategies in working with radio marketing
[37:17] The importance of following up on leads and creating systems for this
[40:05] The two types of marketing
[44:39] Online reviews & RevuKangaroo
[52:20] Jam (training) session information

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Jam Sessions:

Josh mentioned that he conducts “Jam Sessions” during the interview. You can learn more about the JAM Sessions by clicking here.

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How A $5M Plumbing Operation Dominates Its Market, with Kevin Cohen

mardi 5 juin 2018 • Duration 55:30

How A $5M Plumbing Operation Dominates Its Market, with Kevin Cohen

Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond.

Listen in as I interview Kevin Cohen from Kevin Cohen Plumbing Inc. He’s successfully grown his plumbing company to over $5M per year with a 40+ person operation. Discover what he’s doing to keep his phones ringing, trucks running & business booming!

Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews:

Kevin Cohen Plumbing – https://www.kevincohenplumbing.com/
Based in Eugene, OR
Full service Plumbing
$5M Revenue

Every plumbing operation in existence is led by owners and managers who want it to succeed. But it’s important to learn from those who have been down the road of success in order for it to happen. In this conversation, Kevin Cohen explains how his plumbing company, based in Eugene Oregon, has risen to the top of its market. He discusses how they target their ideal clients, the types of marketing they do to attract attention and build a reputation, and how they build a team of superstar plumbers and service agents. You won’t want to miss this revealing episode.

Subscribe for the podcast & get emailed as new interviews are posted Targeting a very specific client:
Soccer Moms between 30 and 50 years old

Do you know who your ideal customer is? If you don’t, you are going to spin your wheels trying to attract everyone in your market. Kevin Cohen says that the ideal client for his company is soccer moms, aged 30 to 50 years old, who own their own home. All of his marketing reflects that knowledge and it has proven to be very successful. Kevin explains why having an ideal customer in mind helps you with your marketing, how you can position yourself better in your market to reach those people, and what results you should expect once you do. It’s all on this episode.

Creating the same service and experience every single time

One of the hallmarks of every successful plumbing operation – or every successful business for that matter – is that the quality and experience customers receive is the same every single time they receive it. The team at Kevin Cohen Plumbing strives to pay attention to the details so that every customer’s experience is identical to the one before – because when you are providing great service and a wonderful experience, that is what customers come to expect. Learn the kinds of things that Kevin and his team pay attention to in order to set the right expectations with their customers and deliver on the promises that they make as a service provider. These insights alone are worth the time it will take you to listen.

Using home shows to gain exposure and schedule service calls

Since plumbing operations are service businesses, you may not think that paying big money to be part of a home show would be a very profitable use of your marketing dollars. But Kevin Cohen explains how his company sees at least $40,000 worth of revenue come in after every appearance they make at their local home show. But it’s not only about the immediate revenue, it’s also about gaining broader exposure in the market and becoming the go-to plumber for the area in the minds of those who live in the community. Kevin shares exactly how they go about successfully participating in these home shows and tells you what they do there to attract attention and build great relationships with potential customers. Be sure you listen.

Going after high school students to build a team of quality employees

One of the most difficult parts of any service business, including plumbing operations, is discovering, attracting, and keeping qualified employees. A good plumber is hard to find. In this conversation, Kevin explains how he has found success building cooperative relationships with educators in local high schools. His presence there has enabled him to connect with students who are not considering college or advanced degrees but would rather work in a trade. He’s able to establish good relationships with those students, set up internships for some, and move others into apprenticeships, which naturally fuels his employee pipeline for years to come. Kevin doesn’t hold anything back in explaining how this process works, so if you were looking for a new way to find qualified plumbers for your business, you’ve got to listen.

OUTLINE OF THIS EPISODE

[0:24] 16 trucks, 43 full time employees, $5.5 million in revenue, 20 years in business
[3:55] The market in which Kevin works: Eugene, Oregon
[11:01] The ideal customer Kevin’s company is aiming to serve (market)
[15:16] What Kevin does to generate awareness and leads (media)
[38:35] Building a healthy and happy company culture
[42:33] The digital ninja Kevin hired – and what he does
[46:30] Attracting good plumbers and keeping them busy – even in high schools
[52:11] Final wisdom Kevin shares from his 20 years in the business

CONNECT WITH JOSH

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How Peterman Heating, Cooling & Plumbing grew to $10M - Interview with Chad Peterman

lundi 30 avril 2018 • Duration 01:00:48

How Peterman Heating, Cooling & Plumbing grew to $10M - Interview with Chad Peterman

Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond.

On this episode of the Plumbing & HVAC Marketing Podcast I had the opportunity to interview Chad Peterman on how they grew their Plumbing, Heating & Cooling business to over $10M (75 employees / 40 trucks) and are on pace to hit $14M this year. They are at almost 150% revenue growth over the past 3 years!

Peterman Heating, Cooling & Plumbing – https://www.petermanhvac.com/
Based in Indianapolis, IN serving the greater Indianapolis Metroplex & surrounding areas
Full service HVAC & Plumbing
- 60% HVAC
- 30% Plumbing
- 10% Commercial
$10M Revenue / 75 employees / 40 trucks
- Growing at over 150% over the past 3 years and on pace to do $14M this year
In business since 1986

Key marketing tips & strategies

Primary hub for all their marketing is a printed newsletter that goes out to the entire customer base
- Sent every month in the mail
- Human mesage
- Drives repeat / referral business & as a bonus employee retention
Heavy focus in online marketing via SEO & PPC
- Using Plumbing & HVAC SEO for their online marketing strategy (SEO, PPC, Etc)
- Active on AngiesList (Big in there area)
Leverage Radio – Personality based spots featuring the owners
- Unique strategy leveraging Text Messaging to drive leads via radio
  - E.G. Text “Furnace” to 555-5555 to get opt-ins
Yard Signs & direct mail to the howe owners around new installations
#1 Lead Generation Source (new leads) – Pay-Per-Click Marketing

Mindset tips & training recommendations

Find the best people possible & spend your time training / developing them
Chad & the Peterman family joined Nexstar Network 4 years ago and it has been a major driver of their growth

Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews:

Subscribe for the podcast & get emailed as new interviews are posted

Every plumber marketing his or her services wants to know what works. It’s always good when you can hear proven techniques and strategies for marketing your plumbing business from individuals who have been in the trenches and made it work for themselves. This episode features Chad Peterman, of Peterman Heating, Cooling, & Plumbing, an outstanding service provider in the Indianapolis area. In this conversation, Chad holds nothing back as he shares the Peterman philosophy, how they have grown to over $10 million, and how they have pursued a multi-layered marketing approach that has brought great results.

Plumber marketing is not about tactics, it’s about
relationships and trust

One of the first things you will learn from Chad Peterman is that marketing your plumbing business is not about tactics, it is first of all about relationships and trust. The Peterman philosophy when it comes to marketing is to, first of all, discover who it is they are best at serving, get very clear on how to reach those people, and then consistently provide value to them in whatever way they can. In this conversation Chad explains how the Peterman team uses a variety of resources, from newsletters to video, to equip people to handle the little emergencies and to build trust with them so that when the big emergencies come, they are the first company who is called. This is a great conversation full of actionable advice, so make sure you listen.

Old school plumber marketing still works – in the form of a print newsletter!

In the digital era we live in you may be very surprised to find out that one of the most effective and well-received pieces of marketing that Peterman Heating, Cooling, & Plumbing uses is an old-fashioned print newsletter. Their approach is to make it interesting to read and full of helpful information. It’s a personalized touch, featuring human interest stories and profiles of individuals rather than trying to sell new services and repairs. It’s a very interesting approach that has gained great traction. You can hear how Chad and the team at Peterman put it into practice every month and the kinds of responses they are receiving by listening to this episode.

On pace to hit $14m as the area’s premier plumbing company

Rapid growth to something all of us would love to see happen in our home services business. Peterman Heating, Cooling, & Plumbing has experienced that in spades. Chad shares that this year company is on track to hit $14 million in revenue by the end of the year and possibly even more. How does a company grow so quickly? There are many things that go into it but Chad shares that a focus on people, both customers and employees, is what has made the real difference. You can hear how they have done it and the amazing advice Chad has to share with other plumbing & HVAC companies, on this episode.

It’s not about marketing. Find the best people and create a platform where they can be their best

To wrap up this conversation Josh asked his guest, Chad Peterman, what advice he would give to others out there who are struggling to grow their home services business. Without hesitation Chad said that in spite of all the questions he gets about various marketing practices and techniques, success really isn’t about those things. His experience has proven that finding the best people to be a part of your team is the first step towards success. Then your job is to create a platform where they can be at their best for the sake of customers. That approach to business will give you the ability to serve with quality and excellence and open the door to the opportunity you need to actually do it.

OUTLINE OF THIS EPISODE

[1:22] Kayla is the marketing coordinator with Pole Star Heating and Air Conditioning
[5:05] How can a business owner hand off the marketing to someone else?
[10:40] How do they train that many people?
[14:26] How important is social media to their market?
[19:45] Keep your technicians happy
[25:07] How important is it for the owner to be involved?

OUTLINE OF THIS EPISODE

CONNECT WITH JOSH

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Plumbing Success in a Smaller Market with Kevin Wolf of Laney’s Heating and Cooling

mardi 17 avril 2018 • Duration

Plumbing Success in a Smaller Market with Kevin Wolf of Laney’s Heating and Cooling

Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond.

On this episode of the Plumbing & HVAC Marketing Podcast I had the opportunity to interview Kevin Wolf of Laney’s Plumbing, Heating, Cooling & Electrical on how he grew his company to $16M per year and 50+ trucks in a small market of just 250,000 population. Listen in to discover what Kevin is doing dominate his local market, keep his phones ringing, trucks running & business booming. Listen to the full interview now by clicking below: If you’re looking for a way to take your small-market company to a greater level of plumbing success, this is the episode you need to listen to. Kevin Wolf is the president of Laney’s Heating and Cooling in Fargo North Dakota, a market of right around 300,000 people. Yet, Laney’s owns 25% of the market share and did $16 million in sales last year. In this conversation, Kevin explains how their team approaches marketing, customer follow-up, referral acquisition, and even some community services they offer that provide great leads that result in lifetime clients. You won’t want to miss the powerful things that Kevin has to share.

Plumbing success to the tune of $16M per year

One of the things that intrigues me the most about Kevin’s story is that his company is able to bring in $60 million worth of revenue per year in a relatively small market like Fargo, ND. I had to ask him how they were able to do that and his answer did not disappoint. Kevin said one of the most important things that their team concentrates on is to always be advertising or marketing in some way. They never want their community to forget that they are around and ready to help with plumbing or heating and cooling issues. Listen to this episode to hear how Kevin’s team goes about their marketing, from television and radio to direct mail and email.

Pleasing you pleases us: The primary USP of Laney’s Plumbing Success

Kevin says that any company that wants to have success has to have a clear USP or unique selling proposition. He says that the team at Laney’s understands that everything they offer is wrapped up in pleasing the customer. Their mantra, which you can see on the home page of their website is, “Pleasing you pleases us” and it is evident in every interaction their team has with their customers. I asked Kevin to describe the kind of training they give their technicians and how they follow up with clients to ensure that they have been pleased with the service they’ve received. He provided a great description of how the team has been so successful. You can hear the techniques their team is using on this episode.

Intentional email list building has made a huge difference in the ability to follow up with customers

Not long ago Laney’s Plumbing and Heating had a very small email list. But with a very honest and transparent focus on attaining the email addresses of existing customers and new prospects, they were able to grow their email list significantly and begin utilizing it for very inexpensive marketing. The results have been phenomenal. In this episode, Kevin gives advice about how to obtain email addresses from existing customers, how to use email effectively including what kind of messaging to send out, and how to provide expertise and knowledge to build authority and credibility with your target market.

You won’t have nearly as much success if you abandon your values as a company

At the end of this conversation, I asked Kevin for his advice to those who are looking to increase the level of success they are experiencing in their plumbing in HVAC business. Kevin said one of the most important things is that companies need to carefully ensure that they are maintaining their core values. It is easy to compromise things in order to get the next customer but Kevin believes that every company will benefit more in the long run if they maintain their ethics. That is what makes them a trustworthy and reliable service leader. This is the kind of incredible insight and wisdom that Kevin has to share this episode, so make sure you don’t miss it.

OUTLINE OF THIS EPISODE

[0:26] Kevin Wolf from Laney’s in Fargo, ND
[6:35] What Kevin knows about his target demographic and how he uses that knowledge
[14:04] The marketing options the Laney’s team utilizes
[22:13] How Kevin’s team uses direct mail to reach out to new customers
[25:57] The way the Laney’s team generates online reviews
[28:40] Follow up and email marketing: How Laney’s does it
[35:25] Offering a free home walk-through to generate many new leads
[41:43] Kevin’s advice about advertising, team culture, accountability, and ethics

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http://www.laneysinc.com/ – Kevin’s company
Kevin.wolf (at) laneysinc.com
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Constant Contact
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The post Plumbing Success in a Smaller Market with Kevin Wolf of Laney’s Heating and Cooling appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing.

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