In this episode of the Pixel Retentive Podcast, Carl sits down with Krystal Rose, Marketing and Partnership Leader at Asmodee and Office Dog Games, to explore what makes partnerships in the tabletop industry truly successful. With more than a decade of experience spanning marketing, events, strategic communications, and gaming, Krystal shares how authentic relationships, community building, and a passion for play are transforming the way games are marketed today.
Together they discuss the resurgence of board games, the differences between lifestyle games and standalone tabletop titles, why partnerships matter more than advertising, and how game companies can build communities that last. They also dive into Gen Con, the evolution of game marketing, mentorship, the importance of play in modern life, and why the future of tabletop gaming is brighter than ever.
Chapters
00:00 Introduction
11:45 Meet Krystal Rose
12:45 What Makes Great Partnerships?
16:20 Why Play Matters
21:30 How Board Game Marketing Has Changed
23:00 Board Games vs Trading Card Games
27:30 Marketing Different Types of Games
31:30 Building Long-Term Creative Partnerships
36:30 Gen Con & Live Event Marketing
42:00 Everyone Is a Gamer
44:00 Mentorship in the Gaming Industry
50:15 The Future of Asmodee & Office Dog Games
53:30 Leadership Lessons & Career Advice
55:45 Where to Follow Krystal
Guest Links
🌐 Asmodee:
https://www.asmodee.com
🎲 Office Dog Games:
https://www.officedoggames.com
💼 Connect with Krystal Rose on LinkedIn:
https://www.linkedin.com/in/moxkrystal/
Special Thanks
A huge thank you to Krystal Rose for sharing her perspective on partnerships, marketing, leadership, and the power of play. Her thoughtful approach to building authentic relationships reminds us that the best marketing starts with genuine human connection and a passion for creating memorable experiences.
Connect with Epic Made
For more conversations about creativity, storytelling, animation, entrepreneurship, branding, game development, marketing, leadership, and the business of creative work, visit:
🌐 https://www.epicmade.net/resources/category/Podcast
If you enjoyed this episode, share it with a game developer, board game designer, tabletop creator, marketer, publisher, creative leader, or anyone passionate about building communities through games.
Until next time,
✌️ – Carl
#BoardGames #TabletopGames #GameMarketing #Asmodee #OfficeDogGames #GenCon #MagicTheGathering #GamingIndustry #CreatorEconomy #CommunityBuilding #PixelRetentivePodcast #EpicMade
