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Explore every episode of the podcast Pitchin' and Sippin' with Lexie Smith

Dive into the complete episode list for Pitchin' and Sippin' with Lexie Smith. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
Pitching Podcasts and Podcast Trends for 2025 with Podcast Producer Daniela Albertina07 nov. 202400:38:17

In this episode, podcast producer Daniela Albertina shares key insights on effective podcast pitching and expected trends in 2025. Daniela Albertina is a seasoned podcast producer and marketing strategist with over seven years of experience helping storytellers and entrepreneurs amplify their voices and build authority in their fields. With a foundation in journalism and a background as a TV reporter and radio host, Daniela brings a unique storytelling approach to her work.

This week, Lexie Smith and Daniela Albertina dive into the evolving landscape of podcasting as we head into 2025, exploring critical trends and strategies for effective pitching. Lexie and Daniela provide actionable tips for maximizing the podcast guest experience, from preparing for recordings to promoting episodes after they go live. They stress the importance of research, connection, and authenticity in building rapport with hosts and audiences. With the rise of video podcasting and platforms like YouTube, they discuss the need to adapt content for different media, noting that a show's performance can vary significantly across platforms. Listeners will walk away with a clearer understanding of how to pitch effectively and navigate the complex world of podcasting in 2025, focusing on building genuine connections and delivering impactful content.

Here’s What You’ll Learn:

  • Why downloads don’t always measure a podcast’s true value and how to find worth in smaller audiences.
  • How can we focus on niche topics and reach an audience that’s truly interested rather than prioritizing large numbers alone?
  • Tips on making your host feel comfortable and engaged can improve the interview and increase the likelihood of being invited back.
  • How to work with or without show-provided graphics to amplify your episode after it airs, including creating your assets if necessary.
  • Insights on why video-based podcasts on YouTube are rising and how to adapt content for YouTube’s SEO requirements.
  • Tips on tailoring titles, descriptions, and tags for different platforms like YouTube, TikTok, and Instagram to increase reach.
  • Despite shifts and how authentic voices drive podcast longevity, podcasts remain a powerful medium.
  • From media training to research, learning how being a well-prepared guest can lead to more podcast opportunities.


Listener Links:


Holiday Gift Guide Pitching Dos and Don'ts with Freelance Writer and Editor Joni Sweet31 oct. 202400:34:13

In this episode, Lexie Smith and Joni Sweet dive deep into the do's and don'ts of pitching for holiday gift guides, offering invaluable insights for publicists and brands eager to make their mark. Joni Sweet has been a writer, editor, and content strategist for over 13 years. Her work has been published by TIME, National Geographic, Forbes, Lonely Planet, SELF, Real Simple, Frommer's, and dozens of other publications. She also offers consulting services to help publicists deepen relationships with journalists, develop smarter pitching strategies, and troubleshoot challenges, earning media coverage for their clients. 

Joni shares her experience working with PR professionals, highlighting common pitfalls, such as excessive follow-ups and pitching irrelevant products. With holiday gift guide season in full swing, she emphasizes the importance of timely and targeted pitches.

Joni advises publicists to curate their submissions, showcasing only the most unique and giftable products rather than overwhelming her with options. She also explains her selection process for gift guides, which involves thorough organization and a keen eye for what resonates with readers. Tune in for essential tips on crafting compelling pitches, understanding seasonal trends, and navigating the competitive landscape of holiday gift coverage.

Here’s What You’ll Learn:

  • Learn about frequent errors publicists make, like excessive follow-ups and irrelevant product pitches.
  • Discover that opportunities for pitching gift guides can extend into November and December due to evolving trends.
  • Get tips on curating your pitches—showcasing only the most unique and giftable products.
  • Learn how Joni selects products for gift guides, including the need for diversity in price points and categories.
  • Find the key elements that should be included in every pitch, such as product links and high-quality images.
  • See how a writer's interests can influence the types of gift guides they create.
  • Gain insights into how many follow-ups are appropriate and how to execute them respectfully.
  • Understand the pitfalls of pitching through social media DMs and the preferred communication channels.

Listener Links: 


  • Sun Moon Rising Wine - the world's first astrology-inspired wine brand - is offering all Pitchin' and Sippin' listeners 10% off their first purchase. Visit sunmoonrisingwine.com and use promo code PITCHIN10 at checkout.


Understanding Pay-for-Play vs. Earned TV Shows with TV Host, Producer & PR Pro Christina Nicholson17 oct. 202400:37:23

In this episode, Lexie Smith sits down with Christina Nicholson, a TV host, producer, correspondent, and the owner of Media Maven, a public relations and content creation agency. The two dive into the complex world of pay-for-play TV segments and the evolving role of press releases in modern public relations. With her background as a TV producer, Christina sheds light on how to leverage paid TV opportunities effectively. They discuss the state of the press release in 2024, with Christina sharing her candid thoughts on why press releases no longer hold the power they once did. Lexie and Christina discuss how publicists must adapt their strategies to stand out in an oversaturated industry as the media landscape becomes increasingly challenging and reliant on affiliate marketing and paid placements.

Here’s What You’ll Learn:

  • The difference between earned media and paid-for-play TV segments and how to leverage each.
  • How to legally share media appearances, including what to avoid when using logos or video clips.
  • When paid media placements might be worth the investment, what should be considered before committing?
  • Why press releases have lost effectiveness and what works better in today's PR landscape.
  • How affiliate programs are now essential for product-based companies seeking media coverage.
  • Content creation, blogging, and SEO support PR strategies and client goals.
  • How has the shift in the media industry made pitching harder, and what tactics help cut through the noise?
  • The role of affiliate marketing in media placements, especially for significant outlets like Cosmopolitan and Good Morning America.
  • Common misconceptions around earned vs. paid media and how to communicate this to clients.
  • The importance of personalized pitches and building relationships with journalists over-relying on outdated methods like press releases.


Social Links:


Hospitality PR and Scaling a Remote PR Agency with Whitney Lee of True Story Public Relations10 oct. 202400:36:59

In this episode of Lexie Smith sits down with Whitney Lee, APR, CPRC, a marketing and PR expert and the founder of True Story Public Relations – an award-winning creative agency helping companies in the hospitality, travel, and tourism industries get in front of the right people with the right message. Today, True Story has grown into a fully remote agency of ten, serving clients all over the US and internationally. She was named Scarlett Magazine’s “Woman of the Year” in PR, one of the “Five Most Dynamic Women Leaders Ruling the PR Industry” in the CIO Times, and one of United Way’s 40 under 40.

Whitney provides insight into scaling her agency, staying within her niche, and the unique challenges of managing a remote workforce. She also dives into the importance of travel and how being mobile helps inspire creativity and strategy for her hospitality clients.

The episode also touches on the intricacies of hospitality PR, from building relationships in an industry where connections are key to managing complex client expectations. Whitney explains how her agency focuses on a triad approach of PR, social media, and email marketing to build a holistic marketing strategy for clients. For listeners looking to grow their own PR firms, Whitney offers valuable advice on networking within the hospitality sector and leveraging client relationships to expand business opportunities.

Here’s What You’ll Learn:

  • How Whitney Lee grew her PR agency from a small beach town in Florida to an international, award-winning firm.
  • The unique challenges and rewards of running a fully remote, all-female team of 10 in the hospitality industry.
  • The importance of maintaining flexibility while balancing the demands of a remote team in different time zones.
  • Why relationships are vital in the hospitality industry and how networking helps agencies grow.
  • The misconceptions around PR and what true media relations and earned media look like in the hospitality space.
  • Whitney’s method of finding inspiration by visiting hotels and restaurants during her travels to gather insights for her clients.
  • How Whitney has leveraged her hospitality background to secure diverse clients from luxury resorts to aquariums and sailing lines.
  • The key differences between PR, social media, and email marketing, and why having all three in sync is crucial for business growth.
  • Tips for breaking into the hospitality PR industry, especially for those without prior hospitality experience.
  • Insight into the value of offering core services like media relations, award submissions, and thought leadership in PR.


Social Links: 


  • Sun Moon Rising Wine - the world's first astrology-inspired wine brand - is offering all Pitchin' and Sippin' listeners 10% off their first purchase. Visit sunmoonrisingwine.com and use promo code PITCHIN10 at checkout.


5 Things That Are Working Right Now in PR03 oct. 202400:11:23

In this minisode, Lexie Smith discusses five PR strategies that are actively yielding success for her agency, GROWTH MODE, and coaching clients at THEPRBAR Inc.

From pitching podcasts to landing TV segments, Influencer Marketing wins, and more, tune in to learn new PR strategies you can implement today!


Here’s What You’ll Learn:

  • Discover why Pitchcraft is a valuable platform for lifestyle and hospitality PR professionals.
  • Learn how pitching TV hosts, rather than producers, can increase media coverage and sales.
  • Understand the benefits of founder-led outreach in influencer marketing to avoid large influencer fees.
  • Explore how LinkedIn follow-ups with podcast hosts and producers can improve response rates.
  • Get tips on utilizing the Quoted platform by responding quickly to PR queries.
  • Hear insights on how being among the first to pitch in PR platforms can lead to higher success rates.
  • Find out how TV appearances can impact sales and brand visibility within a short time frame.
  • Learn creative ways to adapt your outreach when encountering email deliverability issues.
  • Gain insights on building genuine relationships with influencers through personalized outreach.
  • Explore how PR best practices evolve and why experimenting with new tactics is crucial for success.


  • Sun Moon Rising Wine - the world's first astrology-inspired wine brand - is offering all Pitchin' and Sippin' listeners 10% off their first purchase. Visit sunmoonrisingwine.com and use promo code PITCHIN10 at checkout.


How to Land a TEDx Talk with Speaker and Author Marie Icontrera26 sept. 202400:31:41

In this episode, Lexie Smith sits down with Marie Incontrera, a two-time TEDx speaker and founder of Incontrera Consulting. Marie Incontrera is the CEO and Founder of Incontrera Consulting, a digital marketing and thought leadership consulting agency; author, creative professional, and speechwriter. She works with thought leaders to leverage their online presence through social media, podcasts, and speaking. Her speaker clients have booked TED and TedX conferences globally and have talked on keynote stages worldwide. Her media clients have been booked on popular podcasts and radio stations such as The World’s Most Amazing People, Entrepreneur On Fire, and more. Marie authorizes the Amazon best-sellers Social Your Book Launch and Spread Your Idea. She is a two-time TEDx speaker and a keynote speaker.

Marie shares her journey from jazz musician to digital marketing expert and successful speaker coach, having placed over 100 clients on TEDx stages worldwide. Whether you’re a budding speaker or a seasoned pro, Marie’s insights will help you confidently navigate the TEDx application landscape.

Marie also discusses the broader speaking landscape, comparing TEDx to keynote opportunities. She provides valuable tips on creating a "speak to sell" strategy, focusing on identifying pain points for potential clients and leveraging speaking engagements for business growth. With a wealth of experience and a passion for empowering thought leaders, Marie offers actionable advice that can help anyone looking to elevate their public speaking game and make a lasting impact. Tune in to learn how to turn your ideas into powerful presentations and unlock new opportunities on the global stage!

Here’s What You’ll Learn:

  • Learn the distinctions between TED and TEDx, including the application process and the types of talks allowed.
  • Discover how to select a compelling and relevant topic that resonates with a global audience.
  • Gain insight into the specific guidelines TEDx organizers look for, such as avoiding political or religious agendas.
  • Understand the importance of providing clear, actionable takeaways that your audience can implement immediately.
  • Learn effective strategies for applying to TEDx events, including preparing a strong video pitch and written blurb.
  • Discover how to handle rejection and keep applying to different TEDx events until you find the right fit.
  • Understand the distinction between TEDx talks and keynote speeches, including their formats and purposes.
  • Explore how to structure your talk to effectively address audience pain points and promote your services.
  • Learn how to maximize both paid and unpaid speaking engagements for business growth and networking.
  • Get actionable advice on refining your message and presentation skills to captivate your audience and enhance your speaking career.


Social Links: 


Building Your Brand: Paid vs. Earned Media Strategies with CEO John Sampogna of Wondersauce19 sept. 202400:32:33

In this episode, Lexie Smith sits down with John Sampogna, the CEO and Co-founder of Wondersauce, an agency specializing in brand storytelling, paid media, e-commerce, and digital experiences. With over 15 years of experience in digital marketing and advertising, John has created and led work for a wide range of clients such as L’Oreal, Scott’s, Golf.com, and Subway, amongst many others. Featured early in his career in Business Insider’s “30 Most Creative People In Advertising Under 30”, John’s insights have been featured in numerous media outlets, including Glossy, Adweek, CNBC, Medium, Yahoo, and Digiday. Today, he manages a team of over 100 creatives, strategists, producers, and technologists at Wondersauce, and is well-regarded industry-wide for his innovative approach toward digital marketing and brand storytelling.

Lexie and John delve into the intricate dynamics of brand storytelling and media strategies. They explore the importance of crafting a cohesive brand narrative and discuss how brands can navigate the often complex landscape of both media strategies. John emphasizes that successful marketing today requires more than effective campaigns—it demands a thoughtful integration of top-of-funnel brand-building efforts and bottom-of-funnel performance tactics.

John also provides practical advice for businesses, whether they're just starting out or scaling up. He discusses how brands can effectively leverage paid media to generate earned media, stressing the importance of creating engaging content that resonates with audiences. This episode is a must-listen for anyone looking to refine their brand strategy and harness the full potential of both paid and earned media.


Here’s What You’ll Learn:

  • Understand why a brand's content is a crucial reflection of its identity and how it can influence audience perception.
  • Learn how to balance large-scale, brand-building campaigns with tactical, performance-focused marketing efforts.
  • Discover how to use paid media not just for immediate results but to test and refine content strategies that can generate organic, earned media.
  • Explore the potential of newer advertising platforms like connected TV for reaching audiences in innovative ways.
  • Get insights into using paid media for AB testing to determine which messaging resonates best with audiences before full-scale deployment.
  • Learn how partnering with influencers can be a cost-effective way to amplify brand stories and create engaging content.
  • Understand how to create effective content strategies on a smaller budget and why foundational content development is crucial before scaling paid efforts.
  • Emphasize the importance of knowing where your audience spends their time and tailoring content and advertising strategies accordingly.
  • Find out how to identify and exploit niche market opportunities that can offer high rewards for brands willing to diverge from traditional tactics.
  • Gain insights into effectively integrating paid and earned media strategies to maximize impact and drive brand success.


Social Links: 

BDG Commerce Writer and Journalist Jessica Booth on Pitching Products and the World of Commerce12 sept. 202400:32:03

In this episode, Lexie Smith sits down with Jessica Booth, a freelance writer, former editor and a Commerce Writer for leading global media company BDG. She has written for a wide variety of outlets, including Refinery 29, Bustle, Elite Daily, Parents, Brides, What To Expect, The Knot, People, The Bump, Reviewed, The Daily Beast, Forbes, Insider, Cosmopolitan, She Knows, Romper, and Food & Wine. Jessica covers tons of different topics, but specializes in parenting and commerce writing.

In this episode, Jessica delves into the intricacies of commerce writing, detailing her journey from editorial assistant to managing editor and now a key player in BDG’s dedicated commerce team. She explains how commerce writing often revolves around assignments rather than pitches and discusses the distinct roles of assignment-based and freelance commerce writing.

Jessica also shares insightful tips on what makes a pitch stand out, emphasizing the importance of clear, concise communication and relevant product information. She breaks down her process for evaluating products, highlighting the significance of personal experience and customer reviews. As the discussion turns to the impact of AI on journalism, Jessica expresses her concerns while also acknowledging the potential benefits. Whether you're a publicist looking to refine your pitch strategy or a journalist navigating the evolving media landscape, this episode offers valuable perspectives on pitching and product evaluation in commerce.

Here’s What You’ll Learn:

  • Details about Jessica's extensive career from her beginnings as an intern at Redbook to her role as a freelance commerce writer for BDG and other prominent outlets.
  • The nuances of commerce writing, including how Jessica manages assignments for different brands under BDG and the specific focus areas of her work.
  • The difference between freelance commerce writing and in-house roles, including how product pitches are handled in each context.
  • Insights into what makes a successful product pitch, including the importance of getting straight to the point and providing essential assets like product links and images.
  • How assignments work in the commerce writing field, from how Jessica receives them to the creative liberties allowed in her roles.
  • How holiday gift guide pitches are managed
  • Jessica’s perspective on the potential impact of AI on the commerce writing industry and its effects on jobs and the writing process.
  • Jessica’s preferences for receiving product pitches, including the type of information she values and how she likes to be approached
  • How Jessica sources and evaluates products for inclusion in her articles
  • How to connect with Jessica Booth for media and PR inquiries


Listener Links: 


Instagram: https://www.instagram.com/theprbar_inc/

The Gray Zone - Defining The Fourth Pillar of Media Coverage (Minisode)05 sept. 202400:14:51

 In this podcast episode, Lexie Smith dives into the evolving media landscape, challenging listeners to rethink the traditional media categories of paid, earned, and owned. Lexie introduces the "gray zone" – a hybrid media category that blends paid and earned media elements yet remains distinct from both. Through her insightful LinkedIn article, Lexie argues that this emerging category needs its own definition to reflect better the current media environment, where boundaries between these traditional categories are increasingly blurred. She provides compelling examples, such as awards programs and paid contributor networks, illustrating how this gray zone operates.

Lexie further explores how integrating this new category into media strategies can enhance credibility, visibility, and engagement. She emphasizes recognizing and leveraging these hybrid opportunities to fill gaps in traditional media approaches and drive more effective PR outcomes. Lexie calls on PR professionals and marketers to embrace this shift as the media landscape evolves, suggesting a collaborative effort to define and name this new category. Tune in to hear her call to action and discuss categorizing and utilizing this hybrid media approach.

Here’s What You’ll Learn:

  • Learn about the emerging hybrid media category that blends paid and earned media elements.
  • Understand the conventional media categories of paid, earned, and owned and how they currently shape PR strategies.
  • Discover what separates this new category from traditional media types and why it needs a distinct definition.
  • Explore real-world examples such as awards programs, paid contributor networks, and affiliate programs that fit into this hybrid category.
  • Understand PR professionals' common resistance and confusion when integrating gray zone opportunities.
  • Learn about the advantages of leveraging paid meets earned media, including enhanced credibility, increased visibility, and effective content creation.
  • Find out how to incorporate gray zone opportunities into your overall media strategy for more comprehensive and impactful PR campaigns.
  • Discover best practices for budgeting and preparing for gray zone media opportunities to maximize their effectiveness.
  • Learn how to amplify gray zone media placements across owned media channels like social media, newsletters, and websites.
  • Engage in the conversation about defining and naming this new media category, and contribute your thoughts on what it should be called.


Social Links: 

Trendspotting in the Media with Journalist and TV Personality Emily L. Foley29 août 202400:35:38

In this episode of Pitchin’ and Sippin’, Lexie Smith sits down with Emily L. Foley, a prominent journalist, TV personality and expert trendspotter. Emily, whose career spans beauty, fashion and lifestyle journalism, shares her insights into the ever-evolving world of trendsetting and trendspotting. A former magazine editor, her writing has appeared in publications such as Allure, Marie Claire, Glamour, US Weekly and Instyle.com, and she specializes in beauty, fashion, lifestyle and entertainment topics.

 Emily talks about the symbiotic relationship between social media and traditional journalism, revealing how platforms like TikTok have reshaped the way trends are identified and reported.

Emily also discusses the challenges and rewards of juggling multiple roles, including her work with QVC and various editorial assignments. She offers valuable advice on pitching strategies, emphasizing the importance of relevance and timing in reaching out to journalists. Tune in to discover Emily's approach to staying ahead of trends and her tips for efficiently managing the myriad responsibilities of a multifaceted media career. Whether you're a budding trendspotter or simply curious about the industry's inner workings, this episode is packed with actionable insights and behind-the-scenes stories.


Here’s What You’ll Learn:

  • About Emily’s journey from a speech major with a passion for politics to a multi-platform journalist and TV personality specializing in beauty, fashion, and lifestyle.
  • How Emily transitioned from print journalism to television
  • How freelancing has allowed Emily to juggle multiple roles and projects
  • Strategies for spotting trends, including the importance of observing shifts in fashion and beauty and leveraging social media insights.
  • Why TikTok is crucial for trendsetting and how it surpasses other platforms like Instagram in influencing trends and consumer behavior.
  • Preferences for receiving pitches, including the best days and times for outreach and the impact of timely and relevant follow-ups.
  • How Emily integrates social media into her journalism, using platforms like Instagram and TikTok to enhance her storytelling and trend analysis.
  • How to balance a demanding career with family life
  • How to build important relationships with publicists and brand representatives and stay informed about emerging trends and opportunities.


Social Links: 


Next-Gen HARO - Source of Sources (SOS) with Entrepreneur Peter Shankman22 août 202400:31:04

 In this episode, Lexie Smith talks with Peter Shankman, a 6x best-selling author, speaker, and entrepreneur. In the world of media he is best known for founding HARO; an online service for journalists to gather feedback from the public, and a newer service called Source of Sources. Additionally, Peter is a marketing expert for several national and international news channels, including Fox News, CNN, and MSNBC, and is frequently quoted in major media and trade publications, including The New York Times, The Wall Street Journal, The Los Angeles Times, The New York Daily News, The Associated Press, Reuters and USA Today.

Peter's conversation delves into the core principles of SOS, highlighting its simplicity and efficiency in connecting reporters with knowledgeable sources. He shares insights on how SOS improves upon its predecessor by incorporating the immediacy and directness that made HARO a game-changer in the PR world. Peter also offers valuable tips for crafting effective pitches, stressing the need for brevity and relevance. Tune in to discover how SOS is setting a new standard in media sourcing and learn from Peter’s extensive experience in both journalism and entrepreneurship.


Here’s What You’ll Learn:

  • Discover how Peter transitioned from a journalism major and fashion photography student to a successful entrepreneur and media expert.
  • Understand the origins and evolution of Help A Reporter Out (HARO), the revolutionary platform for connecting journalists with sources.
  • Learn about SOS, Peter's latest venture designed to improve and simplify the way journalists find sources, and how it builds on his previous work with HARO.
  • Explore how Peter built trust over his career and why it is crucial for successful PR and media relations.
  • Discover why the immediacy of email communication was a key factor in HARO's success and how SOS maintains that principle.
  • Gain insights into how Peter's personal network and interactions have contributed to his success and the growth of SOS.
  • Learn about the strategic partnership between SOS and Muck Rack, and how it enhances the value of both platforms for journalists and sources.
  • Understand the common pitfalls in PR and media relations, such as off-topic pitching and unnecessary preliminary information requests.
  • Hear Peter's advice on how PR professionals can make journalists' lives easier and the broader impact of creating valuable, respectful relationships in media.


Social Links: 


Journalist & Communications Pro Imani Bashir on When to Pitch a Freelancer and Creating Measurable Content Strategies15 août 202400:36:02

Journalist and communications pro Imani Bashir joins Lexie to talk about when to pitch a freelancer and how to create measurable content strategies. Imani Bashir is a media professional with over 13 years in the field of communications. She began her career in sports broadcasting, covering collegiate sports and in 2015 made the decision to move abroad. Imani has lived in five countries and has written for some of the most prestigious publications worldwide, including The New York Times, Forbes, Glamour Magazine, Travel + Leisure, and more. In 2021, she was the recipient of Adweek's "Shine 'A' Light Award" for her dynamic voice as a journalist and content within the travel industry. Today, in addition to being a freelance journalist, she serves as the Director of Communications of BEAM (The Black Emotional and Mental Health Collective).

In this first episode of season 7, Imani Bashir recounts how her experiences, from launching a luggage company during the pandemic to navigating the complexities of her current role, have shaped her approach to creating impactful content. Imani emphasizes the importance of aligning content with an organization’s mission and measuring its effectiveness through both quantitative metrics and qualitative feedback.

The conversation also explores Imani’s process for pitching and managing freelance assignments. She discusses the balance between cold pitching and responding to incoming opportunities, highlighting the importance of understanding the unique needs of each publication and editor. Whether it’s crafting a compelling story from a PR pitch or ensuring that content resonates with its intended audience, Imani offers valuable insights into the art of effective communication and strategy. 

Here’s What You’ll Learn:

  • How Imani Bashir got her career start
  • Best practices for pitching freelancers effectively.
  • Strategies to create content that delivers measurable results.
  • Insights into the evolving role of freelancers in the media landscape.
  • Tips for crafting compelling pitches that capture attention.
  • Imani Bashir's experiences and lessons from working with top publications.
  • Key factors that contribute to successful content strategies.
  • More about BEAM and their experiential learning style
  • And more! 


Guest Social Links: 

Updates and Announcements for Season 7 (+ Call for Pitches!)11 avr. 202400:02:04

Listen to quick updates and announcements as we wait for Season 7 to Launch this Summer!

8 Core Takeaways from Conversations with Journalistic Royalty04 avr. 202400:13:37

This week’s minisode is the final episode of Season 6 of the Pitchin’ and Sippin’ Podcast. On this wrap up episode, Lexie Smith reflects on this season of the podcast and all that she’s learned and taken away from her conversations with ‘Journalistic Royalty’. She reflects particularly on the different themes from her interviews with different journalists throughout the season. From freelance journalists to higher-ups at significant outlets, Lexie breaks down 8 core takeaways about the future of the media and journalism world. 


Here’s What You’ll Learn:

  • Lexie’s reflections on her interviews with journalists on Season 6
  • The effect AI has had on these journalist's careers and the media world
  • Core takeaways about the differing personal pitching preferences of journalists 
  • The influence of the business of media and how it differed guests based on their title
  • How many more things are being put on journalist's plates in this day and age
  • The influence of the rise of Substack and the decline of X
  • And more!


Listener Links: 

How to Save Journalism with HuffPost Editor-in-Chief Danielle Belton28 mars 202400:41:06

Danielle Belton is the current editor-in-chief of HuffPost where she led the Pulitzer Prize-winning newsroom to profitability in 2021, after her first year in leadership. In her three-year tenure, she has improved overall newsroom diversity and relaunched HuffPost's legacy Voices brands, including adding a new vertical, Indigenous Voices — one of the first mainstream, digital media offerings for Indigenous people. 

Prior to joining HuffPost, she was editor-in-chief of the leading Black digital publication, The Root. Belton grew the award-winning site's traffic by 300 percent within her first year leading its newsroom. A 20-year-veteran of journalism, blogging, and writing, Belton is also known for being one of the first black women to lead a writer's room in late night when she was head writer for BET's talk show, "Don't Sleep" in 2012. She was also the creator and author of the popular, former politics and pop culture weblog, The Black Snob. 

In this episode, Lexie and Danielle Belton discuss all things journalism and the ever-changing media landscape. She breaks down what she believes is impacting the journalism landscape, both positively and negatively, and what needs to happen to save the media industry at large. Lexie wraps up the episode by asking Danielle about her personal pitching preferences. 


Here’s What You’ll Learn:

  • Danielle Belton’s career cliff notes
  • How Daniella got into journalism
  • Her journey to becoming editor-in-chief of HuffPost
  • What her average day looks like in her role as editor-in-chief at the HuffPost
  • The pros and cons of advertising revenue when it comes to media and journalism
  • Her thoughts on the role journalism leadership plays in the overall state of the industry
  • What she sees that is negatively impacting the industry
  • How she believes we can save the Journalism industry
  • Her personal pitching preferences
  • And more!

Listener Links: 


Writing and Landing Features with Maria Streshinsky, Executive Editor of Features at WIRED21 mars 202400:41:34

Maria Streshinsky is the executive editor of features at WIRED. Before joining WIRED she was the editor-in-chief of Pacific Standard, a magazine she launched in 2012. In its first year Pacific Standard was nominated for a National Magazine Award for general excellence; in 2014 the publication won the National Magazine Award for public service for a story that Streshinsky edited. Streshinsky also served for many years as the managing editor of The Atlantic, where she won the Atlantic Media Company award for editing excellence. She has also worked for the Department of the Interior in Washington, DC, and a stint in New York as a freelance editor and writer. 

In this episode, Lexie and Maria discuss all things feature. They discuss what makes a great feature and how it’s different from other types of stories, how to pitch features as both a freelancer and publicist, and what a coveted publication—such as WIRED—looks for when selecting their next feature topic. They also review Maria’s personal pitching preferences, the best title to pitch at WIRED if you’re hoping for coverage, and much more. 


Here’s What You’ll Learn:

  • Maria Streshinsky’s career journey and how she developed her love for feature writing
  • How Maria ended up as WIRED’s executive editor of features, and what her role entails
  • What differentiates a feature from other stories
  • The difference elements that make a great feature article
  • Tips on how to pitch a feature as a freelance writer
  • How to pitch a feature as a publicist
  • What she is specifically looking for as an executive editor
  • Current stories and ideas she’s working on
  • Tips on pitching feature stories with WIRED
  • And more!

Listener Links: 


Wine Journalism & Niche Reporting with Freelance Writer Shana Clarke15 mars 202400:31:57

Shana Clarke is a wine, sake, and travel writer and author. Her work has appeared in Decanter, Saveur, Fortune, NPR, Wine Enthusiast, Vinepair, Conde Nast Traveler, and Hemispheres. She was shortlisted for the Louis Roederer 2020 International Wine Writers’ Awards and ranked one of the “Top 20 U.S. Wine Writers That Wineries Can Work With” by Beverage Trade Network. She holds a Level 3-Advanced Certificate from Wine & Spirit Education Trust and is a Certified Sake Sommelier. In addition, she is the author of 150 Vineyards You Need To Visit Before You Die and the contributing author to the North America section of The Wine Lover’s Bucket List. 


In this episode, Lexie and Shana discuss how she got into wine journalism and career cliff notes. Shana walks listeners through how she got into wine journalism and what it took to succeed in such a niche category. Shana talks about her process as a wine journalist and how she curates her stories. She discusses the importance of reading and events that help pique her interest in stories on specific brands, vineyards, and more. She advises aspiring journalists specializing in niche topics and how to get hyper-focused in that niche. 


Here’s What You’ll Learn:

  • Examples of how Shana Clarke finds/curates different stories
  • What wine journalism looks like today
  • Tips on how to become focused as a writer in a certain niche
  • Shana’s career cliff notes and other types of writing she’s done before
  • Tips for aspiring journalists wanting to enter in a more niche type of journalism
  • What niche reporting is good for
  • What themes and stories Shana is working on this Spring
  • Her story ideas on why the wine industry might be struggling in this day and age and other big and broad topics she is interested in writing about
  • Shana’s pitching preferences 
  • And more!

Listener Links: 

I Rebranded My Agency, Here's Why! Introducing GROWTH MODE PR & Communications Agency07 mars 202400:15:17

This week’s episode holds a very special announcement for the next chapter with THEPRBAR Agency. And for Lexie. This minisode walks listeners through Lexie’s brand new rebrand for her agency, now GROWTH MODE PR & Communications agency. She talks about the inception of this rebrand, the process of how she did it, and what GROWTH MODE Agency is going to offer and more!

Here’s What You’ll Learn:

  • Why Lexie decided to rebrand THEPRBAR Agency to GROWTH MODE PR & Communications Agency
  • What the new rebrand means for THEPRBAR brand overall
  • What makes the agency different
  • The steps Lexie took to create and roll out the rebrand
  • How Lexie enlisted branding expert Hilary Hartling to help her establish the new brand
  • And more!


Listener Links: 

2024 State of AI in PR & A Simple Approach to Media Training with Linda Zebian of Muck Rack29 févr. 202400:36:15

Linda Zebian is Senior Director of Communications & Community at Muck Rack, where she sets communications strategy for Muck Rack’s enterprise, both internally and externally, including messaging, issues management, media relations, social media, and employee communications, as well as partnerships and events. Linda joined Muck Rack from The New York Times, where she spent 10 years in various communications positions. Most recently she served as a freelance Communications Advisor, and before that, as Executive Director, Corporate Communications.

Before joining The Times, she was communications associate at the nonprofit organization Consumers Union, where she managed media relations for Consumer Reports magazine, ConsumerReports.org, and ShopSmart magazine. She began her career as a reporter for Folio, covering the magazine media industry and later managing conference programming for Folio’s publisher, Red 7 Media, a division of Access Intelligence.

In this episode, Lexie and Linda talk about the state of artificial intelligence in PR circa 2024. They also touch on Linda’s straightforward approach to media training and interviewing. Linda shares her tips and tricks on what to do to help prepare clients for interviews and how best to get those sound bites that are good for the press in an interview. 


Here’s What You’ll Learn:

  • Highlights from Muck Rack’s 2024 State of AI in PR Report.
  • Insights from Linda’s current position at Muck Rack
  • Tips from a seasoned expert on media training
  • Three tips on how to prepare the best sound bites for interviews
  • Tips on identifying the best candidates for media training at an organization
  • Tips on selecting key points and staying on message during interviews
  • Examples of how to best approach interview opportunities with clients
  • And more!

Listener Links: 

Decoding RFPs & Winning Client Briefs with Agency Search Consultant Rachel Huff of Victoire & Co22 févr. 202400:38:07

As an agency search consultant, Rachel Huff, President and Founder of Victoire & Co, builds brand-agency partnerships that drive long-term success. With a keen understanding of clients’ communications and business needs and a network of trusted marketing and communications agency connections, she guides companies toward their best agency fit. Prior to founding Victoire & Co, Rachel spent more than a decade at agencies, including on the accounting side, developing integrated communications campaigns for brands including John Hancock, Verizon, Ocean Spray, DraftKings, and CVS.


In this episode, Rachel talks through her career journey and the agency world she was in for many years before founding her company, Victoire & Co. Rachel defines and decodes what an RFP (Request for Proposal) is for listeners and walks them through various types of proposals. She offers tips on how to create an effective RFP, how to submit a winning RFP proposal, what opportunities are worth pursuing, and more. 



Here’s What You’ll Learn:

  • What is an RFP (Request for Proposal)
  • Detailed differences between types of RFPs
  • Tips on what should be included in a RFP
  • Other names and acronyms used in lieu of an RFP - such as Client Brief or RFI
  • Tips on how to win a client brief and Rachel’s thoughts on what opportunities are worth pursuing
  • Tips on defining your own brand and positioning
  • Tips on creating filters for evaluating client opportunities
  • What decoding a brief looks like for Rachel and her company
  • What a search consultant does and the process of matching agencies and clients
  • The importance of understanding what makes your brand and agency unique 
  • The different buckets to consider when looking at a prospective client’s goals
  • And more! 

Listener Links: 



Minisode: Mastering the Art of Crafting Timely Media Pitches15 févr. 202400:10:17

This week, Lexie Smith takes listeners through her process of mastering the art of crafting timely media pitches. This finely tuned methodology is built on Lexie’s foundation of 13+ years in the PR industry, leading to the founding of THEPRBAR inc. and her PR and Communications agency. Lexie walks the listener through ten elements that can make a story newsworthy and breaks down one area in particular: timeliness. She covers scenarios where businesses may have missed the timely window of opportunity and explain how to leverage the current news cycle to achieve the goal of a newsworthy story.  



Here’s What You’ll Learn:

  • What the Pre-Pitch Op Method is from THEPRBAR inc.
  • How timely pitches make a story newsworthy
  • Tips on understanding editorial calendars as a way of understanding lead times
  • Tips on writing questions to ask when crafting a pitch
  • 3 different factors to consider when deciding if a given pitch is timely
  • And more!



Listener Links:

How to Strategically Nail Your Instagram Growth & Paid Influencer Partnerships with Content Creator & NYC Lifestyle Expert Viveca Chow08 févr. 202400:33:31

Viveca Chow is a NYC Lifestyle Expert and the first Hong Kong born and raised Broadway musical performer, rewriting the international city’s history. Featured on NBC, CNN and Cheddar News, her storytelling skills seamlessly extend to her role as a Content Creator where she has effectively collaborated with and generated content for over 550 brands like Capital One and Samsung across various platforms. With a combined audience of 230k followers and over 100 million views and counting, she is passionate about promoting and uplifting AAPI businesses, as well as cultivating a community rooted in creativity, positivity, and adventure.


In this episode, Lexie and Viveca talk about her journey from the world of entertainment to becoming an influencer and how she grew her audience to over 200k. Viveca details nailing an Instagram strategy and how to vet and land paid influencer partnerships. 


Here’s What You’ll Learn:

  • Viveca Chow’s journey in entertainment and on Broadway
  • Tips on upleveling your instagram strategy 
  • Tips on posting frequency and her thoughts on quality over quantity
  • Ideas on how to get started securing paid influencer partnerships
  • Examples of her paid partnerships 
  • How she goes about booking partnerships
  • How to price or vet a paid influencer partnership
  • Tips on writing the perfect hook and caption 
  • And more!


Listener Links: 

From Pen to Profit: The PR-Sales Connection with Travel Writer and Founder Jordi Lippe-McGraw01 févr. 202400:37:47

Jordi Lippe-McGraw is a seasoned freelance journalist with an eight-year tenure writing about travel, parenting, and wellness for esteemed outlets such as Condé Nast Traveler, Travel + Leisure, Vogue, Brides, The New York Times, Elle, and Forbes. She is also the creator and founder of PAK Rêve, a versatile travel bag line celebrated by Conde Nast Traveler for its innovative, modular design that keeps traveling parents organized and stylish.


In this episode, Lexie and Jordi discuss the PR-sales connection, breaking down what press features can do (and not do) for a brand. Hear how Jordi got her start in freelance travel writing, the impact affiliate links have played on the industry, and the lessons she learned about landing product and brand features as a new founder. 



Here’s What You’ll Learn:

  • Jordi Lippe-McGraw’s career journey to now
  • Her thoughts on affiliate links in media, and the role they play in product selection
  • How her experience of being a journalist assisted her founder journey
  • Her experience as a travel writer and some of her favorite places she’s visited
  • The influence of affiliate links on journalists' stories and pitches
  • How she prepared to pitch her own product pre-launch
  • What data and results she’s seeing come from press after recently launching PAK Rêve
  • With her writer hat on, she talks about her pitching needs and personal preferences
  • And more! 


Listener Links:

Instagram: @theprbar_inc

Minisode: 7 Things My Team and I are Doing This Month to Reset our PR Strategy for Success in 202425 janv. 202400:15:06

This first minisode of 2024 breaks down 7 things that host Lexie Smith and her team at THEPRBAR Agency are doing this month to reset their PR strategy for success in 2024. From collecting media kits to updating press kits to creating editorial calendars for clients, and more, hear how Lexie and THEPRBAR team are revamping their PR strategy to ensure a successful 2024.


Here’s What You’ll Learn:

  • What 2023 lessons THEPRBAR Agency team is reflecting on
  • What types of businesses and entrepreneurs Lexie hopes to work with in 2024
  • Tips for updating media lists
  • Tips on improving engagement tactics
  • Tips on analyzing 2023 trend reports and applying them to 2024
  • Tips on updating assets, refreshing headshots, and the resetting client media goals
  • What to look for and collect at the top of the year
  • And more! 


Listener Links: 

The World of Indie and Freelance PR with Teresa Bigelow of Spiral518 janv. 202400:33:55

Teresa Bigelow is the founder of boutique agency and career platform Spiral5. Throughout her 12+ years of experience in public relations, Teresa has worked with a wide variety of brands, from global media companies to music tech to psychedelics, helping to tell their diverse stories in the media. Her clients have been featured in the world’s leading publications, including Fast Company, New York Times, NPR, Pitchfork, Forbes, TechCrunch, Wall Street Journal, New York Magazine, New Yorker, Conde Nast Traveler, Psychology Today among others. As a professional writer, Teresa has contributed to Allure, Entrepreneur, and Salon. She has also been featured in Forbes and Brit+Co, and was recognized as a Rising Star Under 30 by PR News. 

In this episode, Teresa shares her career journey, including how she got into PR and the founding of Spiral5. Learn what Spiral5 can offer small businesses and aspiring publicists and how her business model might revolutionize the world of indie and freelance PR. 


Here’s What You’ll Learn:

  • The inception story of Spiral5
  • The concept of Spiral5 as an extension of your team instead of a big agency
  • Spiral5's dual-functionality, designed by Teresa to meet diverse business needs
  • Teresa’s contribution to the ‘incubator’ side of PR through Spiral5
  • Teresa’s increased focus on the education aspects of PR, emphasizes that anyone can  acquire PR skills
  • Her initiative to make PR more accessible 
  • How she’s training more people to do PR and connect the dots for aspiring publicists
  • The observed demand for virtual gatherings
  • Thoughts on why businesses continue to employ agencies
  • The significance of awareness about organizations like Spiral5
  • And more!

Listener Links: 

Pitching WorkLife and Sourcing Experts with Senior Reporter Cloey Callahan11 janv. 202400:34:52

Cloey Callahan is a Senior Reporter at Digiday Media's WorkLife, where she writes about evolving workplaces and workforces across different areas like technology, spaces, culture, DE&I, leadership, and talent. Before WorkLife, she was a General Assignment Reporter and Editor primarily covering local news across six counties in New York State's Hudson Valley region, where she was born and raised. 


In this episode, Cloey and Host Lexie Smith discuss how to pitch WorkLife specifically, and how to source credible experts as a journalist. She also peels back the curtain on what she looks for when selecting sources for coverage, how she selects her coverage topics, and she shares her personal pitching preferences. 



Here’s What You’ll Learn:

  • Tips on how to pitch WorkLife for press coverage
  • Cloey Callahan’s career journey
  • Her thoughts on the new era of Twitter or ‘X’
  • How she has seen success using Twitter / X
  • Tips on sourcing credible experts
  • Learn about Cloey’s podcast, The Return
  • How she sources guests for the podcast
  • Her process for storyboarding
  • Her personal pitching preferences
  • And more!


Listener Links: 


SEO-Driven News Writing & Pitching with Freelance Writer and Editor Rachel Chang04 janv. 202400:43:09

Rachel Chang, a seasoned journalist with more than two decades of editorial experience, has built a successful career in travel and pop culture reporting. Formerly a Senior Editor at Us Weekly, Editor-in-Chief at J-14, and Entertainment Editor at CosmoGIRL!, today Rachel is a freelance writer and editor. She regularly contributes to Condé Nast Traveler and Travel + Leisure, and has taken on editing projects for Tripadvisor and Time. Additionally, she has written for Lonely Planet, New York Times for Kids, Wall Street Journal’s Buy Side, Washington Post, and Hemispheres, among other media outlets. 

In this week’s episode, Lexie Smith and Rachel Chang discuss Rachel’s career and her expertise in producing SEO-driven news pieces and stories. Rachel walks through her tips on how to incorporate more SEO-driven news writing into content and freelance work in the digital age of journalism. 


Here’s What You’ll Learn:

  • More about SEO-driven news writing and how it applies to journalism and storytelling
  • Rachel’s thoughts on the need to understand SEO as a journalist
  • The significant role of SEO in her work as a freelance journalist
  • Tips on incorporating SEO-driven content into writing 
  • Different SEO tools that she uses
  • Connecting trending moments with specific beat coverage
  • ‘Formulas’ for headlines that generate views
  • The importance of humanizing pitches
  • Her personal pitching preferences
  • And more!


Listener Links: 


Instagram: @theprbar_inc

Minisode: Pitching Follow-Up Hacks & Strategies to Try with Press28 déc. 202300:08:58

In this first minisode of season 6, Lexie Smith drops tips, strategies and hacks to try when pitching follow-ups. From free tools, to what to include in the body of the email pitch, Lexie shares how she and her team conduct thoughtful and relevant follow-ups at THEPRBAR Agency. 


Here’s What You’ll Learn:

  • How a recent Pitching SOS Training she conducted with a PR client inspired this episode
  • The importance of sending follow-ups when pitching press
  • Free tools you can use to help in the follow-up process
  • Pitching Follow-Up Hacks & Strategies to Try
  • Specific platforms and items to research prior to sending a follow-up 
  • What to include in the body of an email pitch when following up
  • And more!


Listener Links: 

Landing TV Product Placements and Collaborations with PR Pro & Entrepreneur Elaine Mensah of Showroom Etc21 déc. 202300:43:58

Elaine Ayensu Mensah is a fashion and luxury founder and strategic brand advisor. She has worked with brands across industries such as Netflix, HBO, Starz, British Fashion Council, London College of Fashion, Deloitte, and US Small Business Administration, to name a few). Her company, Showroom Etc. Provides a bridge between African designers, brands, and artists and the North American mass market through entertainment, media, retail, hospitality, and arts. Showroom Etc. Clients have been seen in blockbuster films, hit television shows, and Hollywood red carpets. 


In this episode, Lexie and Elaine walk through Elaine’s career, exploring the twists and turns that have shaped her journey and led her to where she is today. Elaine breaks down the strategies behind how Showroom Etc. has landed TV product placements, film partnerships, and collaborations with major shows, networks, and studios across Hollywood.  


Here’s What You’ll Learn:

  • Elaine’s career journey 
  • The start and development of Showroom Etc.
  • Showroom Etc.’s mission and Elaine’s commitment to promoting the world of African fashion
  • How she has landed major product placements across TV shows and film.
  • How to enter the TV and film industry as a new fashion designer or brand. 
  • Who to pitch to land placements on TV, and how to cultivate long-lasting relationships. 
  • How the fee structure works when landing TV placements
  • When you’re ready to pursue these opportunities, and how to leverage the opportunity to increase sales
  • And more!


Listener Links: 

How to Use AI to Enhance Your Media Strategy with Michelle Songy of Press Hook14 déc. 202300:31:02

Michelle Songy is a serial tech entrepreneur and founder and CEO of Press Hook, a media relations platform that connects brands, media, publicists, and journalists. Recognized as a changemaker in the PR industry, Michelle recently earned her spot on PRWeek’s Dashboard 25, a list of the most influential people in communications technology, representing the enterprises that are shaping your tech stack. She has more than a decade of experience developing, managing, and marketing businesses from start-ups to Fortune 500 companies.

In this episode, Lexie and Michelle Michelle dive into Press Hook’s inception and growth over the years. They explore its evolution in the ever-changing landscape of journalism and media, particularly in relation to AI and media strategy. Michelle highlights how leveraging AI can enhance your media strategy. 


Here’s What You’ll Learn:

  • Michelle Songy’s background in media and journalism
  • The inception of Press Hook
  • Advantages of using Press Hook for your business
  • How to effectively use the Press Hook platform for your PR strategy
  • Tactics to enhance your media strategy
  • Tips on navigating the world of AI in relation to media and PR
  • And More!

Discount Code for Press Hook: pitchin50

Listener Links: 

Qwoted Masterclass: The Free PR Tool Connecting Reporters, Publicists and Experts07 déc. 202300:36:35

This episode is extra special, featuring a guest trifecta from the Qwoted team, the network and platform that fosters relationships between the media, experts, and PR talent. In this episode, Lexie Smith speaks with Vannyda Thach (Media Support Manager), Maddy Kislovsky (Head of Sales), and Shelby Bridges (Success Manager). Each guest breaks down their respective role with Qwoted, sharing insights into the platform’s uniqueness and how listeners can best utilize the platform to foster high-quality connections and land press! This episode highlights what sets Qwoted apart from other platforms and elaborates on how to leverage and operate the platform for success. 

Here’s What You’ll Learn:

  • More about what Qwoted is/does
  • Qwoted's role in fostering connections with journalists and PR pros
  • Advantages of using Qwoted for your business and generating press contacts
  • The ins and outs of how Qwoted works - with insider tips and tricks
  • Examples of successful networking and strategies for connections on Qwoteed
  • How to use Qwoted and interface with it on a daily basis
  • The benefits of basic and pro Qwoted plans
  • Data insights into pitch performance through journalist connections
  • How PR pros and members of the media are using Qwoted successfully
  • And more!

Listener Links:

Adapting to Change: Journalist Kells McPhillips on Freelance Writing in Today's Media Landscape30 nov. 202300:35:48

Kells McPhillips is a health and wellness writer whose journalism has appeared in The New York Times, Well+Good, Fortune, Runner’s World, Outside, Yoga Journal, and others. Kells also holds an MFA in Creative Writing from The New School in New York City. In 2022, her short fiction was shortlisted for The Masters Review Summer Short Story Award for New Writers, and she is the 2023 recipient of theOffice fellowship in Santa Monica. She’s hard at work on a novel in the early mornings.

In this episode, hear how Kells got to her place as a freelance writer and her many different positions held at the highly regarded wellness magazine, Well + Good. Hear her thoughts on the world of freelance writing and how the world of journalism and media is changing now more than ever. 

Here’s What You’ll Learn:

  • Kells McPhillip’s journey into freelance journalism
  • Kells McPhillip’s beats and favorite things and topics to cover
  • The difference between a staff writer and news writer on an editorial team
  • Kells McPhillip’spreferences on lead times for pitches
  • Her personal pitching preferences
  • How her time at Well + Good as a staff writer shaped her work today
  • Her favorite aspects of writing and journalism
  • Her perspectives on the world of media today and how it’s evolving
  • And more!

Listener Links:


Sips of Wisdom: The 6 Keys to My Success in PR17 août 202300:19:57

In the season 5 finale minisode of the Pitchin’ and Sippin’ Podcast, Lexie Smith shares how she ‘made it’ in PR and key tips on landing press. She discusses the six things that led to her success in public relations and shares valuable lessons learned along the way. 

Here’s What You’ll Learn:

  • Lexie’s background in PR and her path to success
  • The different types of PR roles she’s had throughout her career
  • Six things that helped her succeed in her career and business
  • Lexie’s thoughts on hustle culture in business
  • How to ‘hustle mindfully’
  • Strategies for networking and building long-term relationships
  • Ideas on building a portfolio as an aspiring PR professional
  • The importance of continuing to learn and develop your skills professionally
  • Mindset advice on reprioritizing your time and how this has been a key part of her success


How to Land a TV Segment with Writer, Editor & On-Air Host Nicole Pearl10 août 202300:32:46

Nicole Pearl is a former national magazine editor turned On Air Beauty, Fashion, and Lifestyle Expert known as The Beauty Girl. She’s written for countless magazines, such as Marie Claire, Allure, Health, In Style, Byrdie.com, and Parents, to name a few. She regularly appears on local and national TV shows sharing the latest trends, tips, and products to try.  Her mantra is "Beauty Shouldn't Be a Bitch"... and neither should getting on TV. Tapping into her 25+ years of industry experience, she launched her PR & Media Consulting business during the pandemic, which you’ll learn more about in today’s show.

In this episode, Lexie Smith and Nicole Pearl discuss Nicole’s transition from working in editorial, to freelance, to launching her own consulting business. Nicole tells listeners how to land a TV segment at both a local and national level and reveals her personal pitching preferences. 


Here’s what you’ll learn:

  • Learn Nicole’s journey in starting her consulting business during the pandemic
  • Nicole’s advice for pitching yourself for TV
  • Where she suggests people start when pitching for TV
  • How a TV pitch is different than an editorial pitch
  • Tips on who to reach out to when pitching for TV 
  • Advice on what to put in a pitch to land a TV segment 
  • Core information to put forth when pitching a producer 
  • Ideas on how to get your pitch to stand out
  • Her personal pitching preferences
  • How to get connected with Nicole
  • And More


Social media links:



Pitchcraft and Pitching Content Marketing Writers with Journalist and Founder Kelsey Ogletree03 août 202300:29:09

Kelsey Ogletree is an independent journalist covering travel, food, design, and golf. Her work has been featured in various print and digital outlets, including Midwest Living, Conde Nast Traveler, The Wall Street Journal, and Food & Wine. Alongside her husband, Derrick, she's also the co-founder of Pitchcraft, a journalist-led membership platform helping PR professionals build relationships with freelance writers and editors in the national consumer lifestyle space.

In this episode, Kelsey shares her journey from a successful journalism career to becoming a founder, business owner, and new mom. Kelsey and Lexie discuss why pitching content marketing writers is strategic, how to do so, and the added PR benefits for all parties involved. 


Here’s what you’ll learn:

  • Kelsey Ogletree’s career journey from journalism to becoming a founder 
  • Her personal pitching preferences
  • Examples of successful content marketing pitches that land well
  • How Kelsey operates her business, Pitchcraft
  • The importance of knowing journalists’ pitching preferences 
  • What motivated Kelsey to start Pitchcraft
  • Insights into the content marketing industry and strategies for pitching content marketing writers
  • Tips on how content marketing can uplevel relationships with journalists and drive traffic and sales
  • And more!


Social media links:


Minisode: Muck Rack 2023 State of PR Recap27 juil. 202300:20:54

This week’s minisode recaps Muck Rack’s State of PR 2023 report. Your host, Lexie Smith, offers her most notable findings from the report, including the challenges PR professionals encounter and breaks down numerous challenges the PR industry faces. She also highlights key findings related to diversity in the workplace and the workload of PR pros based on the survey conducted by Muck Rack to gauge the state of PR in 2023.  


Here’s What You’ll Learn:

  • The most notable stats from Muck Rack’s State of PR 2023 report
  • Challenges PR pros have faced over the past year
  • Statistics on the most used social media platforms
  • What the findings mean for the PR industry as a whole
  • Lexie’s thoughts based on her experience as a PR pro
  • And more


Muck Rack full report: https://info.muckrack.com/state-of-pr-2023

 

How to Find & Vet Quality Podcasts to Pitch with Podcast Producer & Journalist Christine O’Donnell20 juil. 202300:36:52

Christine O’Donnell is an Emmy-Nominated TV Journalist, Podcast Producer, professor, and the founder of Bright Sighted, a purpose-driven podcast consulting and production house. As seen in media outlets such as NBC, ABC, FOX, and CNN, Christine was also the very first guest on the Pitchin' and Sippin' Podcast.

In this episode, Christine and Lexie explore the process of finding and vetting quality podcasts to pitch that align with your business. Christine shares her insights on the evolution of the podcast industry, her favorite podcasting tools, and how to use them to discover shows that align with your business or goals in a specific niche.


Here’s what you’ll learn:

  • How the podcast industry has grown over the past decade
  • Current developments and trends in the podcast industry 
  • Insight into how Christine’s podcast production business works 
  • Christine’s trusted systems for vetting podcasts 
  • Tips for advertising on podcasts
  • Advice on activating brand deals or sponsorships to promote your podcast 
  • Techniques for vetting the quality of a particular podcast
  • How to discover podcasts that align with your business or goals in a specific niche
  • And more in the world of podcasting!


Social media links:

Resources: 


How to Use Human Design to Craft a PR Strategy with PR Pro Amanda Foley13 juil. 202300:34:44

Amanda Joy Foley is a PR strategist and consultant with 20+ years of experience. The Founder of Curate Your Soul, she sees what makes people magnetic and guides clients to unlock their personal messaging and PR strategy using Human Design & The Gene Keys. 

In this episode, Amanda explains human design and how publicists and entrepreneurs can utilize it to craft a successful and intuitive PR strategy. Reading Lexie's human design chart, Amanda explains how the results can be leveraged to help her further excel in PR and business.

Here’s what you’ll learn:

  • What human design is
  • How Amanda pivoted from corporate PR into Human Design and entrepreneurship 
  • What The Gene Keys are
  • How knowledge gained from human design can be used to craft a PR strategy for yourself or your clients 
  • An example of a Human Design chart reading about Lexie
  • Tips on incorporating Human Design to create aligned and authentic brand messaging
  • The types of clients Amanda works with and the relevance of Human Design in PR
  • And more!


Social media links:

Website: www.curateyoursoul.com

IG: @curate.your.soul

LinkedIn: https://www.linkedin.com/in/amandafoley/

Get your Free Personal Human Design Chart: https://www.emmadunwoody.com/get-your-chart


The 100th Episode! Exactly How to Pitch and Land a Spot on the Pitchin’ and Sippin’ Podcast06 juil. 202300:16:12

 This week’s minisode is an extra special episode, marking the 100th episode of the Pitchin’ and Sippin’ Podcast! Lexie Smith takes a moment to reflect on the podcast's impact on her life, clients, and business and then shares with listeners exactly how to effectively pitch and secure a guest spot on Pitchin’ and Sippin’. 

Here’s What You’ll Learn:

  • How the podcast has impacted Lexie’s business
  • Lessons Lexe’s learned from having a podcast
  • Successful pitch examples that landed guests a spot on the Pitchin’ and Sippin’ podcast and why they were effective
  • The exact steps to submit a pitch and apply for a guest spot on the podcast
  • Tips on how to nail your application and Lexie’s personal preferences
  • And more!





How to Pitch The Hollywood Reporter & E-commerce Journalism with Editor Danielle Directo-Meston29 juin 202300:40:09

Danielle Directo-Meston is The Hollywood Reporter's first E-commerce Editor and the founder and publisher of UncoverLA.com. Over the past 18 years, she has covered local communities, fashion, and lifestyle for the LAist, Patch, Racked, Curbed, C, and other LA-based print and online publications. Her bylines also appear in Rolling Stone, MyDomaine, Where LA, and Pacific San Diego. 

In this episode, Danielle discusses her freelance journey and shares tips for aspiring freelancers. Highlighting her role as The Hollywood Reporter’s first e-commerce Editor, she does a deep dive into the world of affiliate links and SEO-based journalism and shares her personal pitching preferences. 

Here’s what you’ll learn:

  • How Danielle got started in freelance journalism
  • Her journey into creating her media website, UncoverLA
  • The types of stories she writes for The Hollywood Reporter
  • More on her role as an e-commerce writer
  • The application of affiliate links in her stories
  • Legal considerations when it comes to using affiliate links in publishing
  • Danielle’s thoughts on the world of AI and its application in journalism
  • Danielle’s personal pitching preferences
  • Types of pitches she is currently interested in 
  • And more!


Social media links:

Instagram: instagram.com/danielledmeston

Twitter: https://twitter.com/danielledirecto

Website: uncoverla.com

THR: https://www.hollywoodreporter.com/author/danielle-directo-meston/

Website: https://danielledirecto.com/


Minisode: How to Nail Your Subject Line22 juin 202300:10:28

In this week’s minisode, host Lexie Smith breaks down how to nail the perfect subject line for your pitch. She emphasizes that even the most amazing pitches may go unread if the subject line fails to capture the journalist’s attention. Lexie shares expert tips on creating attention-grabbing pitch subject lines and provides effective examples.


Here’s What You’ll Learn:

  • Tips on how to monitor open rates
  • Insight into why subject lines may not be effective
  • Examples of pitching strategies her agency team uses
  • Examples of effective subject lines
  • Tips on incorporating keywords into your subject line
  • How journalists mitigate their inboxes 
  • Actionable advice on making your subject line stand out
  • And more!


Instagram: @theprbar_inc

Pitching Paid Sponsors & Curating Branded Events with Publisher & Host Vanessa Gordon15 juin 202300:29:34

Vanessa Gordon is the CEO and Publisher of East End Taste and the Founder of the Hamptons Interactive Brunch event series. As a freelance journalist, she has contributed to publications such as Pregnancy & Newborn, Parents Magazine, Thrillist, Psychology Today, and many more. She has been featured as a travel and parenting expert in Reader's Digest, MSN, Condé Nast Traveler, CNN Underscored, Yahoo, and most recently on BBC London Radio. She received her Master of Arts Degree in Education from New York University. She lives with her family in the Hamptons with her husband, two children, and three cats. 


In this episode, Vanessa breaks down how to curate a brand event, sharing her insightful tips on the event planning process and sponsorship pitching. She’ll share her firsthand experiences organizing events through the Hamptons Interactive Brunch, shedding light on the valuable lessons that she’s learned along the way.


Here’s what you’ll learn:

  • Tips on pitching for paid sponsors for event sponsorships
  • How Vanessa has raised capital for events
  • Insight into Vanessa’s career in writing and events
  • How to pitch a brand trade for event sponsorships
  • Three to five things Vanessa includes in a cold pitch for an event sponsorship 
  • Tips on what to include in a pitch for an event
  • Examples of the events she’s put on 
  • Ideas for pitching event sponsorships
  • What types of content she is looking for as a journalist
  • How Vanessa pitches herself as an expert and recommendations for pitching her as a journalist
  • And more! 


Social media links:

Instagram: https://www.instagram.com/vanessapgordon

https://www.instagram.com/hamptonsinteractivebrunch

LinkedIn

Website: https://www.vanessapgordon.com


How to Sell PR and Leverage PR when Selling with PR Pro Candice D’Angelo of The Agency East08 juin 202300:31:12

Candice D'Angelo is the founder of The Agency East, a PR Agency dedicated to amplifying the voices of female business owners on a mission to evolve the status quo, and The Selling Lab, a sales training agency where online and offline businesses alike come to level up their sales skills and build custom training. A corporate dropout with 12+ years of sales experience, Candice first discovered her passion for helping others amplify their visibility and grow their business in undergrad while pursuing a degree in Sociology and communications at Florida State University. Her first big break came when she landed a job with an advertising agency prior to graduating working with big names like Visit Florida and the Department Of Transportation.

In this episode, Candice shares tips on how to sell PR as an agency owner, and how other business types can leverage press when selling. She reveals her agency’s successful cold pitching sales strategy, and discusses the importance of establishing know, like and trust when selling any product or service.

Here’s what you’ll learn:

  • Candice’s journey into Public Relations
  • What the Agency East is and how she built it
  • How Candice found her niche as a newer PR agency
  • Her expertise in sales and how she uses it to sell PR services
  • How any business type can leverage press coverage in the sales process
  • The importance of establishing ‘Know, Like, and Trust’ and PR helps you do such
  • Her agency’s successful cold pitching sales strategy 
  • Systems they have for finding leads in the agency
  • And more! 

Social media links:


Minisode: How to Customize Your Pitch Angles for Journalists01 juin 202300:11:07

In this week’s minisode, your host Lexie Smith, takes listeners behind the scenes and shares how her team at THEPRBAR Agency approaches customizing and creating pitch angles for journalists. This episode offers valuable insights for PR professionals, founders, and entrepreneurs looking to uplevel their businesses and career by landing earned placements in the media. 

Here’s What You’ll Learn:

  • Lexie emphasizes that bulk pitching doesn't work anymore and that it's crucial to create custom pitches for each journalist and outlet
  • She advises starting with a general theme or idea and then identifying outlets and contacts that align with that theme
  • Suggestions on researching the journalist thoroughly by looking at their byline page, portfolio, and social media links and consuming their content
  • Tips on cautioning against pitching the same thing the journalist has already covered and advises finding a unique angle or perspective for the pitch
  • Tips on keeping the pitch brief, personalized, and tailored to the journalist's interests and preferences
  • Lexie concludes by encouraging listeners to prioritize building relationships with journalists by providing value and being respectful of their time



 

Effectively Representing Marginalized & Underrepresented Groups in PR with Caitlin Copple of Full Swing PR25 mai 202300:30:32

Caitlin Copple (she/they) is the Founding Partner & Head of PR at Full Swing Public Relations and a strategic communications expert who helps women leaders be seen and sought after so they can reclaim their power and rewrite the human story. With more than a decade of experience, her media placements have included Fast Company, Forbes, TIME, and The New York Times, among others. In 2011, Caitlin was the first openly LGBTQ person elected to the Missoula, Montana, City Council. She holds an M.A. in journalism from the University of Montana and loves enjoying the outdoors with her young son, Tollie. 

In this episode, Caitlin breaks down how to effectively represent marginalized groups in public relations and how her business, Full Swing PR, strives to do so. She gives us her best pitching tips and offers advice on effectively pitching journalists within marginalized communities.


Here’s what you’ll learn:

  • How Caitlin got her start in the PR World
  • Tips on becoming a qualified source for underrepresented groups
  • The benefit and importance of learning from people in different groups outside of your community
  • Services Full Swing PR offers and how they go about working with clients
  • Her thoughts on what goals are realistic for  businesses to expect when it comes to PR
  • Tips on pitching for local outlets to get more placements
  • Ideas on how to raise journalists in marginalized groups 
  • Her thoughts on what happens when PR ‘doesn’t work 
  • Practices you can commit to start getting wins 
  • What types of clients Full Swing PR works with
  • And more! 


Social media links:

Website: https://www.fullswingpr.com

LinkedIn: https://www.linkedin.com/in/ccmasingill/

Twitter: https://www.twitter.com/caitlincopple

Instagram:https://www.instagram.com/fullswingpr/




Minisode - 2023 Global Comms Report Recap by Cision and PRWeek18 mai 202300:15:43

In this minisode, host Lexie Smith walks listeners (and viewers) through the 2023 Global Comms Report: A Seminal Moment produced by PRWeek and Cision. She breaks down various segments of the report and helps listeners digest some of the results and statistics so they can best apply the information to their PR strategies going forward. 


Here’s what you’ll learn:

  • Highlights from the 2023 Global Comms Report: A Seminal Moment produced by PRWeek and Cision
  • Who has the power to persuade in the media industry globally and within the United States
  • Top platform preferences of communications professionals and PR pros
  • Mainstream journalists were rated the top in the US for “Most Influence”
  • The least influential groups globally and in the US
  • Content considerations statistics on what audiences want to see in 2023
  • Resources Lexie is looking at for PR day to day
  • And More!  


Find the full Muck Rack report here: https://www.cision.com/resources/white-papers/2023-global-comms-report/

Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/

Instagram: @theprbar_inc

The Gen Z Perspective on Media & PR with Amber Sabri of Azhar PR11 mai 202300:33:20

Amber Sabri is a Creative Consultant, and Founder & CEO of Azhar PR, a New York-based PR & Digital Marketing agency that amplifies female founders + minority-owned brands in the online space. Throughout all of her career endeavors, in industries that have been dominated by the majority, Amber’s mission is to help empower the minority + even the playing field. 

In this episode, Amber talks about Gen Z’s perspective on the  ever-changing landscape of media and  PR. She shares what led to her launching a PR firm at the age of 24, her predictions on  the future of digital media and traditional PR, and how to effectively pitch creators and influencers on TikTok and beyond.


Here’s what you’ll learn:

  • How Amber got her start in the media and PR industry
  • How Amber started Azhar PR at 24 years old
  • Her perspective and the ‘Gen Z’ perspective on the media landscape at large and how social media is a part of it
  • Her thoughts on the future of digital media and traditional PR 
  • PR and pitching strategies she’s used with her clients
  • Tips on what to do during a gifting suite with clients
  • How to integrate social media into a PR strategy
  • How to let your brand’s authenticity makes a big impact
  • The difference between creators and influencers 
  • How to pitch creators and influencers on TikTok
  • And more!


Social Media Links:


Launching a PR Agency with PR Pro Catharine Montgomery of the Better Together Agency04 mai 202300:33:55

Catharine Montgomery founded Better Together - a VC-backed full-service, Black woman-founded, and purpose-driven public relations agency - in 2022 following a successful global agency and in-house PR career. Holding a Bachelor of Science in PR and Marketing from Auburn University and an MBA from the University of Maryland's Smith School of Business, Catharine is passionate about using her expertise to support social justice efforts and bring about meaningful change.

In today’s episode, Catharine talks about her unique entry into starting, launching, and growing her PR agency and the lessons she’s still learning. She also discusses how to navigate serving worthy accounts with small budgets and how to represent marginalized and underserved clients and communities effectively.


Here’s what you’ll learn:

  • Learn about Catharine’s career in PR before starting her agency
  • Hear the unique opportunity that allowed her to start Better Together
  • Hear how she landed her first paying client
  • Learn the importance of networking connections when entering the agency world
  • How to navigate diversity, equity, and inclusion when serving clients in PR 
  • How to handle worthy clients with small budgets
  • The importance of remembering the mantra: ‘hire slow, fire fast’
  • How Catharine is building her team at her agency
  • And More!


Links to/about Better Together:


Minisode: What to Do With Pitches That Don't Land27 avr. 202300:07:29

Host Lexie Smith shares four things you can do with your pitches that don't land in this minisode. From new systems to repurposing strategies and beyond, Smith believes you shouldn’t have to let your hard work go to waste when pitching.

Here’s What You’ll Learn:

  • Lexie Smith shares what to do with pitches that don't land. 
  • She offers four suggestions to ensure that the hard work put into PR pitches doesn't go to waste
  • She emphasizes the importance of saving pitches and offers different ways and systems to do so effectively. 
  • She also talks about repurposing pitches for future content, social media or using them for a byline.
  • She shares how to reuse content for future pitches by integrating previously unused data points, quotes, or angles into new pitches.
  • And more


Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/

Ways you Can Work with THEPRBAR: https://theprbarinc.com/private-workshops/

Instagram: @theprbar_inc

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Beauty Bylines & Mastheads with Writer & Editor Melanie Rud20 avr. 202300:34:45

In this week’s episode, we’re Pitchin’ and Sippin’ with writer and editor Melanie Rud on all things beauty, bylines, and mastheads. Prior to becoming a full-time freelance writer, Melanie held beauty editorial positions at magazines such as ​​Shape, Good Housekeeping, and Health. Today she contributes to outlets such as Byrdie, People.com, RealSelf, RealSimple.com, Brides.com, Women's Health, Midwest Living.

Tune in to learn all about how to pitch for beauty, the reality of newsroom mastheads, and Melanie’s personal pitching preferences and pet peeves. 

Here’s what you’ll learn:

  • Melanie’s background and career in the fashion and beauty industry
  • How her journalism journey progressed
  • Her different roles and titles and how they evolved 
  • How she landed coveted internships
  • Melanie’s pitching preferences when being pitched in the beauty space
  • How she built up her portfolio and used her contacts to establish herself as a freelance writer
  • Her preferences in receiving products when writing about a product
  • Pet peeves when receiving pitches
  • And More!

Social media links:

Website: https://www.melanierud.com/
Instagram: https://www.instagram.com/melrud_/?hl=en

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