Endings are also new beginnings; when we begin again, we do so with new insight and knowledge. In this final episode of the Pitched Podcast, we're taking a moment to reflect on the journey we've shared and the invaluable lessons learned along the way. We’ll share insights on why it's essential to recognize when it's time to pivot and repurpose content rather than just creating for the sake of it. Understanding and focusing on what truly matters can lead to growth and success, both personally and professionally.

At some point, you’ll feel the need to pivot and refocus, so pay special attention to how to end what you’re doing on a high note.

Key ideas from the episode:

• When you create content, quality matters more than quantity. "I would rather end on a high note, having created content that I am super proud of, rather than scraping by to ‘just create content.’"

• Pivoting and transitioning doesn’t always mean scrapping everything. Sometimes, it just means adjusting what you’re doing to be more valuable and more curated. “I will be releasing a 6-ish episode public podcast that I will point new folks who discover me to." In doing this, the customer journey is enhanced and does a better job meeting the needs of potential clients.

• "Podcast guesting is an effective strategy whether or not you host your own podcasts." And do you know what podcast guesting includes? Pitching yourself to other podcast hosts. Know your strengths and play to them.

• Efficiency is key in nearly everything, and relevancy is even more important than that, which means you’ve got to stay on top of things and experiment. "We are going to be testing out some new ways to leverage some of the technology that's out there in the podcasting space in that show." 

• Ending a podcast doesn’t mean abandoning your audience. There are so many ways to stay engaged. “Please connect with me on LinkedIn… Shoot me a connection request with a little note that says, I heard you on the Pitch podcast. I want to stay connected. Secondly, join our newsletter. I send out an email every other week and it always includes some behind-the-scenes podcast guesting support.”

Full show notes and resources at: https://thepodwizegroup.com/farewell-pitches

In the world of pitching, whether it's for podcast guest spots or business partnerships, the devil is in the details. It's not just about what you say, but how you say it—and more importantly, how well you understand the person you're pitching to. In today's episode, we're diving into the nitty-gritty of what makes a pitch less than stellar and how you can avoid common pitfalls. From emails that miss the mark to LinkedIn messages that leap too quickly into a sales pitch, we're dissecting real-life examples to show you how to craft pitches that resonate, connect, and ultimately, convert.

This episode highlights several pitches that fell flat, so pay special attention to how to personalize your messages, make them meaningful, and ensure they stand out.

Key ideas from the episode:

• "Do we respond and apologize when we have messed up? Yeah, totally. If the response to us is respectful, we will absolutely eat crow and apologize." Angie highlights the importance of taking responsibility for mistakes in pitching and showing respect in the response to maintain professional relationships.

• "The quality of pitches that are being sent out is not high. So you have a huge opportunity to be able to stand out against the crowd." You have the advantage of delivering high-quality pitches that stand out from the mediocre ones, increasing the chances of getting noticed and accepted.

• The need for pitches to be relevant and aligned with the podcast's audience is emphasized to increase the chances of acceptance. Tailoring pitches to fit the specific interests and needs of the podcast's target audience will increase the likelihood of being considered for a guest spot.

• Offering grace when warranted is crucial, as some pitches may show genuine intent and effort to connect, even if they miss the mark. This encourages understanding and empathy towards pitches that may not be perfect, but still demonstrate genuine interest and effort in establishing a connection.

• Practical tips on pitching are shared, including the importance of personalization, clear topics, and understanding the podcast's audience. This highlights the key elements of an effective pitch, such as personalizing the message, providing clear and specific topics, and demonstrating an understanding of the podcast's target audience to increase the chances of success.

Full show notes and resources at: https://thepodwizegroup.com/bad-pitches-do-this-not-that

In the last episode, I talked about how podcast guesting has evolved since I began working in the podcasting space. In this episode, I'm talking about another evolution - the evolution of the Go Pitch Yourself podcast.

When we launched the show in September 2019, we focused on giving you the tools to pitch yourself (the clue's in the title!) for podcast guesting opportunities. However, during the summer hiatus, I realized that Go Pitch Yourself no longer aligns with our company's direction. And as our focus at the Podwize Group has shifted, the time has come to widen the topics we cover here. 

Introducing... "Pitched: Real Stories of Pitching Bold Ideas." 

It's all about behind-the-scenes conversations, getting into the details of life and business with fascinating people. We're stepping away from generic business owner interviews and diving deep into specific, juicy topics.

All of our past episodes will remain in this feed, but starting October 10th, you'll see new artwork, and be the first to experience our fresh format and focus. We'll continue offering podcast guesting insights through segmented Spotify playlists of past episodes, as well as updates on developments in the podcast guesting space specifically.

Stay tuned wherever you're listening right now, and we'll see you next time for the first episode of Pitched! I can't wait for you to hear where we're going next.

Topics covered include:

• How the summer hiatus led me to re-examine what I want to achieve with my business and the podcast
• The exciting topics we'll be covering in our new show, Pitched: Real Stories of Pitching Bold Ideas
• What is new and what is staying the same
• My plans for organizing past and future episodes into playlists
• How to follow and listen to Pitched

Full show notes and resources: https://thepodwizegroup.com/pitched-pitching-bold-ideas

Now, more than ever, is likely the time to be prioritizing your visibility and pitching yourself for podcast appearances.

With that in mind, I answer some of your questions about podcast pitching, guesting, and the Go Pitch Yourself program. And, true to form, I’ve included some actionable takeaways that you can implement now to really up your visibility game.

• How the Go Pitch Yourself course has evolved from its original launch to its current form (closes April 30th 2020)
• How to market your podcast interviews
• Interview strategies and how to be a great guest, with clear measurable calls to action
• How a one-sheet and audio snippets can create a fuller sense of your expertise when coupled with a well-focused pitch
• Access to the Go Pitch Yourself VIP MemberVault

• Get your free downloadable version of Angie's roadmap for podcast pitching success to be notified when the Go Pitch Yourself program reopens
• Book a discovery call to see if Angie can support YOUR visibility needs
• Follow Angie on Instagram - and submit your screenshots when you're ready to Go Pitch Yourself
• Get more info at Angie's website including details of the Go Pitch Yourself program 
• Explore the Go Pitch Yourself VIP Member Vault

• Go Pitch Yourself Episode 18 Podcast Guesting when Everyone is Home w/ Melissa Corkum
• Episode 36 of Abby Herman’s Stories in Small Business podcast, How to Pitch a Podcast with Angie Trueblood

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word! 

>>> Get a free downloadable version of my roadmap for podcast pitching success

Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe in Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.

Should we give up on podcast guesting when everyone is home? Many of us are experiencing an abundance of humans being home with us, needing our attention, and using our internet. ;) In times like this, whether it’s summer break, the holidays, or yes, a global pandemic, it might seem like the best solution is to nix pitching yourself for visibility opportunities and to let your business take a seat on the backburner for a bit.

In this conversation with Melissa Corkum, we discuss why now, more than ever,  is the ideal time for you to get out there and share your expertise with podcast audiences.

Melissa is a writer, speaker, life coach and Empowered to Connect Parent Trainer. She is also a student on the Go Pitch Yourself training program, who used what she has learned to pitch herself to me! 

As someone who has, at times, home-schooled her six children, she offers some great tips which have enabled her to carry on her business alongside running a busy family home. Plus she also talks about her most important take-aways from the Go Pitch Yourself program.

• How Melissa pivoted her business offer, using what she learned in the Go Pitch Yourself program, to pitch herself to me to serve my audience
• Melissa’s wisdom on the mindset we should consider adopting as we look to thrive in this new ‘normal.’
• Melissa’s experiences of home-schooling her family and tips and tricks that can help you to maintain your business when your house is suddenly full of people!
• The reasons why you should still be pitching yourself
• The benefits Melissa has gained through being part of the Go Pitch Yourself program

• Get your free downloadable version of Angie's roadmap for podcast pitching success to be notified when the Go Pitch Yourself program reopens
• Book a discovery call to see if Angie can support YOUR visibility needs
• Follow Angie on Instagram - and submit your screenshots when you're ready to Go Pitch Yourself
• Get more info at Angie's website including details of the Go Pitch Yourself program and her upcoming FREE masterclass
• Visit The Cork Board and get the FREE Parent Success Plan video training
• Listen to Melissa’s podcast, The Adoption Connection
• Melissa on Instagram, Twitter and YouTube
• Visit The Cork Board Facebook page

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word! 

>>> Get a free downloadable version of my roadmap for podcast pitching success

Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe in Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.

Help A Reporter Out (HARO) is a service which connects journalists and bloggers with relevant expert sources. But, HARO can be really useful for increasing your visibility, both in the media and on podcasts.  

How? First, mentions in traditional media sources can increase your authority and credibility. And, until recently, HARO has been most relevant for traditional news sources and written media outlets. Increasingly, though, we’re seeing it being used to source expert guests for podcasts, which makes it a valuable platform to include within the scope of your podcast pitching research.

In this episode I talk to Erin Ollila, a big brand copywriter and content strategist about how she uses HARO to source relevant experts. We also cover the similarities and differences between pitching for podcasts and HARO, as well as how pitching to HARO can help you to create content which can be used on your other channels.

• How Erin uses HARO in her work and what you should expect if you sign up to this service
• The similarities and differences between pitching for podcast opportunities and pitching to HARO
• Erin’s idea of what an excellent HARO pitch looks like - plus her No. 1 DO NOT DO! 
• How you can use HARO to get ideas about the kinds of content that people are interested
• Recent trends in HARO activity, including the increasing number of podcast guest requests 
• How time spent creating HARO pitches isn’t wasted, even when you aren’t successful 

• Get your free downloadable version of Angie's roadmap for podcast pitching success to be notified when the Go Pitch Yourself program reopens
• Book a discovery call to see if Angie can support YOUR visibility needs
• Follow Angie on Instagram - and submit your screenshots when you're ready to Go Pitch Yourself
• Get more info at Angie's website
• Visit HARO website and follow HARO on Twitter
• Visit Erin’s website and sign up for a free mini website audit
• Erin on Instagram, Twitter and LinkedIn
• Erin’s Facebook page

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word! 

>>> Get a free downloadable version of my roadmap for podcast pitching success

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.

Are you a female entrepreneur who is ready to start pitching but you worry that you’re not EXPERT enough? Tune in as Sara Dean and I chat about taking up space, sharing our gifts, and the importance of not shrinking in both our personal and work lives. 

Sara is a transformation coach, community builder, speaker, and host of the top-rated Shameless Mom Academy Podcast (over 2 million downloads). She left her successful career in the fitness sector when she recognized that it had the potential to negatively impact women’s self image. She now dedicates her life to encouraging women to take up space and step into their gifts.

• Sara’s experiences of living in Seattle during the Coronavirus outbreak
• Examples of the shrinking behaviors which many women display and where they come from
• Mental self-care through an awareness of your digital habits and online sources of information 
• Imposter syndrome: what it is, how it manifests and how to get past it
• What Sara does (and doesn’t) want to see in the podcast pitches she receives

• Get your free downloadable version of Angie's roadmap for podcast pitching success to be notified when the Go Pitch Yourself program reopens
• Book a discovery call to see if Angie can support YOUR visibility needs
• Follow Angie on Instagram - and submit your screenshots when you're ready to Go Pitch Yourself
• Get more info at Angie's website
• Get Sara’s 15 Minute Manifest
• Listen to the Shameless Mom Academy Podcast
• Visit the Shameless Mom Academy website
• Shameless Mom Academy on Instagram
• @ShamelessMom on Twitter
• Shameless Mom Academy Facebook page

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word! 

>>> Get a free downloadable version of my roadmap for podcast pitching success

Subscribe & Review in Apple Podcasts

Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe in Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.

If you're new to pitching yourself for podcast appearances, you’re probably going all out pitching to as many outlets as you can brainstorm. But as we’ve all heard, the riches are in the niches, and that’s true of podcast guesting, as well. 

Listen in today as I offer some insider info on crafting your pitches in a way that helps you stand out more to podcast hosts and listeners.

Sounds like a lot of work, right? Well, I also cover how niching your pitches not only makes them more effective and impactful, it also helps make the whole pitching process more efficient.

• A super-timely offer for the Spring enrollment of the Go Pitch Yourself program!
• Why it’s ok to be wide-open to all opportunities when you first start pitching yourself for podcast interviews.
• How I use podcast appearances and data to find out which types of audiences resonate the most with my brand so I can niche my entire business. 
• How to efficiently craft personalized pitches when using templates
• The importance of pivoting the different pieces of your business offering to meet the needs of different hosts and audiences. Do this and you’ll really stand out!
• How to  niche your pitch so that you’ll attract more of the clients that you love to work with

• Details about the early enrolment on the Go Pitch Yourself programme - find out more!
• Get your free downloadable version of Angie's roadmap for podcast pitching success to be notified when the Go Pitch Yourself program reopens
• Book a discovery call to see if Angie can support YOUR visibility needs
• Follow Angie on Instagram - and submit your screenshots when you're ready to Go Pitch Yourself
• Go Pitch Yourself Episode 5 - Generating Leads through Podcast Interviews with Nikki Rausch
• Get more info at Angie's website

>>> Get a free downloadable version of my roadmap for podcast pitching success

Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe in Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.

When you’re pitching yourself for podcast appearances, you might wonder just what the Podcast Producer is looking for. Well, if that’s you, listen up!

In this conversation with podcast strategist and producer Lauren Wrighton we show you the flip-side of the podcast pitching process and her inside perspective to help make your pitches more impactful.

Lauren helps business coaches launch and grow podcasts that make an impact on their audience and their business. She also uses her expertise in podcast production to teach freelancers how to become podcast managers and develop their own clientele.

• The types of podcast hosts that Lauren works with
• Why, after co-hosting a podcast, Lauren felt that her talents were behind the scenes, rather than behind the microphone
• The need for pitches to be focused on what the audience will gain from a guest appearance
• Why hosts can and should use their discretion in a podcast interview to focus on what their audience is interested in and how pitching well can help guests prepare for this
• Lauren’s tips for showing up as a great guest

• Get your free downloadable version of Angie's roadmap for podcast pitching success to be notified when the Go Pitch Yourself program reopens
• Book a discovery call to see if Angie can support YOUR visibility needs
• Follow Angie on Instagram - and submit your screenshots when you're ready to Go Pitch Yourself
• Go Pitch Yourself Episode 3 - How to Approach a Mama Bear Podcast Host with Kendra Hennessy 
• Get more info at Angie's website
• Visit Lauren’s website
• Lauren on Instagram 
• Lauren’s Facebook page
• Fill out Lauren’s “Hire A Podcast Manager” form

>>> Get a free downloadable version of my roadmap for podcast pitching success

Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe in Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.

Web and email copy? Why is that important to consider when you’re a podcast guest? Well, as of January 2020, Apple estimates that there are over 550,000 podcasts in existence. You can imagine, then, that there will be a lot of folks in the same niche as you, appearing as guest experts on those shows. So how do you stand out once people discover you on someone else’s podcast? 

In this conversation with my friend and founding member of the Go Pitch Yourself program Erika Holmes, we talk about how the language you use, both in your pitch and on your online platforms, can bring your personality to the forefront, make you stand out and help you land your dream clients.

Erika helps entrepreneurs and personal brands inject heart and humor into their brand messaging, website and email copy. Her specialty is writing clear, personality-filled, human-to-human words that inspire the right people to know, love and trust you to the moon and back.

• Why, after years of being a catch-all writer-for-hire, Erika focused on what she loves - writing web and email copy
• How she was able to identify her ideal clients and attract them by reconfiguring the language she used
• What is the right amount of personality to share on your online platforms?
• The similarities (and differences) between website and pitch copy
• The importance of an “About Me” page on your website
• What a “Welcome sequence” is and why it is of critical importance to nurturing potential clients
• Why Erika joined the Go Pitch Yourself program
• To GIF or not to GIF! 
• Take Erika’s “It Factor” quiz

• Get your free downloadable version of Angie's roadmap for podcast pitching success to be notified when the Go Pitch Yourself program reopens
• Book a discovery call to see if Angie can support YOUR visibility needs
• Follow Angie on Instagram - and submit your screenshots when you're ready to Go Pitch Yourself
• Get more info at Angie's website
• Take Erika’s “It Factor” quiz
• Visit Erika’s website
• Erika on Instagram 
• Erika’s Facebook page

>>> Get a free downloadable version of my roadmap for podcast pitching success

Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe in Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.

I’ve talked in the past that appearing on a podcast, if done right, can be the start of an incredible business relationship between guest and host. In this episode, I talk about all the ways you can help ensure that happens long before the ‘record’ button is hit. 

Yes, the way you pitch can create a lasting first impression. By the same token, the way a podcast host accepts (or rejects) pitches can be just as impactful.

Listen as I lay out ways in which hosts and guests can make the pre-interview process as smooth as possible, so they can both turn up with their best energy. 

• What does being a gracious guest or host mean when talking about podcast visibility opportunities? 
• How the relationship between guest and host can impact on the quality of the content which is delivered
• As a guest, playing by the rules of pitching is a great first step. 
• Examples of how  guests can show that they appreciate the opportunity
• The importance of podcast hosts having a clear system in place for potential guests to follow. And if you aren’t accepting pitches, make that clear!

• Get your free downloadable version of Angie's roadmap for podcast pitching success
• Book a discovery call to see if Angie can support YOUR visibility needs
• Join the Go Pitch Yourself Facebook community
• Follow Angie on Instagram - and submit your screenshots when you're ready to Go Pitch Yourself
• Get more info at Angie's website
• Abby Herman’s podcast Stories in Small Business

>>> Get a free downloadable version of my roadmap for podcast pitching success

Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe in Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.

With everything I’ve talked about so far on the Go Pitch Yourself podcast, it’s obvious that I think podcasts should be a key part of your visibility plans. But what about traditional media?

In this funny (and frank!) conversation with my friend Christina Nicholson, we’ll talk about the similarities and differences between podcasts and traditional media, as well as the best ways to use your pitching skills to maximize your visibility.

With her agency Media Maven, and her podcast Become a Media Maven, Christina Nicholson is a TV host who helps bloggers and business owners reach thousands, even millions, of their ideal customers or clients in minutes instead of months through the power of traditional and new media - all without spending big bucks on advertising.

• How Christina went from being a TV reporter and anchor to become a professional freelancer
• The types of service that the Media Maven agency offers and its three-tier model of business for getting earned media, not paid-for advertising
• Examples of situations where local media appearances may be a better fit for businesses than podcast guest slots
• What are the differences between pitching for podcast appearances and local media outlets
• Tips for pitching to local media, what the benefits are and different ways to amplify the impact of your appearance through social media
• Get Christina’s FREE 3-day video media class at Pitch, Publicity, Profit

• Get your free downloadable version of Angie's roadmap for podcast pitching success
• Book a discovery call to see if Angie can support YOUR visibility needs
• Join the Go Pitch Yourself Facebook community
• Follow Angie on Instagram - and submit your screenshots when you're ready to Go Pitch Yourself
• Get more info at Angie's website
• Get Christina’s FREE 3-day video media class Pitch, Publicity, Profit
• Angie on Christina’s Become a Media Maven podcast
• Smart Passive Income Podcast with Pat Flynn
• Become a Media Maven podcast
• Christina’s Media Maven agency
• Christina on LinkedIn
• Christina on Instagram
• Media Maven and More Facebook page
• Follow Christina on Twitter

>>> Get a free downloadable version of my roadmap for podcast pitching success

Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe in Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.

If you’re looking to add podcast guesting to your marketing plans in the New Year, you might be wondering how you can fit it into your already packed schedule. 

That’s okay, because in this episode I talk about podcast pitching sprints and how they can be a really effective way to kickstart your visibility on podcasts. 

• What is a Podcast Pitching Sprint?
• What can you achieve through a Podcast Pitching Sprint?
• What is the benefit of a sprint over just pitching yourself all the time?
• The need to set measurable goals that you can control
• Answers to questions from the free Go Pitch Yourself Facebook community, including how to set up systems to manage your pitching sprints

• Get your free downloadable version of Angie's roadmap for podcast pitching success
• Book a discovery call to see if Angie can support YOUR visibility needs
• Join the Go Pitch Yourself Facebook community
• Follow Angie on Instagram - and submit your screenshots when you're ready to Go Pitch Yourself
• Get more info at Angie's website
• Find out more about the Go Pitch Yourself program and enter code PODCAST50 for $50 off the price of enrollment  
• Enrique Jasso’s Inside Health Information podcast
• Go Pitch Yourself Episode 9: How to Plan Next Year’s Visibility Goals
• Go Pitch Yourself Episode 7: How to Productively Pitch Yourself with Amber De La Garza
• Danielle Hayden’s Profit Planner bookkeeping program
• She Podcasts Facebook group

>>> Get a free downloadable version of my roadmap for podcast pitching success

Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe in Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.

Having worked in the podcasting space since late 2017, in this episode I take a quick journey through all the ways that podcast guesting has evolved since then.

Back in the day, there weren't too many people using podcast guesting as a way to grow their authority. Because of this, when I started I was pitching for a variety of things - TV appearances, online publications, as well as podcast interviews.

All the positive changes I've seen in podcast guesting have transformed it from a tactic to a long-term, intentional marketing strategy.

Listen in to hear, not only how the podcast space has grown, but how my business and the way that we work with clients has evolved to keep up with this changing landscape.

Topics covered include:

• The things I did - and didn't do! - for clients when I began my freelance career
• The different metrics used to measure the value of a podcast guest appearance
• Podcasts now - more competition and the growth of 'pay-to-play' transactional relationships
• Changes in marketing and promotion efforts - from growing an email list to Facebook to LinkedIn and beyond
• What I call the long game of podcast guesting - growing networks and referral partners, and getting in front of new audiences
• How the way we work with and pitch our clients has changed

Full show notes and resources: https://thepodwizegroup.com/evolution-podcast-guesting

Brandi Mowles is a Facebook Ad Strategist and the host of the Serve, Scale, Soar membership community where she helps service providers scale to 10K months.

Brandi has grown from being pitched as a podcast guest expert (by me!) to hosting her own podcast - and being pitched to herself!

In this episode, we dive into why Brandi identified podcasts as a key marketing channel for both arms of her business, her experiences as both a podcast guest and host, and the kind of things she likes to see in the pitches she receives. 

• What Brandi sees as the true value of appearing on podcasts
• How appearing on podcasts increased Brandi’s profile and reputation, as well as gaining new clients for both sides of her business
• An overview of the different stages of the Serve, Scale, Soar membership program
• How her experiences of appearing as a guest expert prepared Brandi to launch her own successful podcast
• What Brandi looks for in the pitches she receives - and what she doesn’t

• Get your free downloadable version of Angie's roadmap for podcast pitching success
• Book a discovery call to see if Angie can support YOUR visibility needs
• Join the Go Pitch Yourself Facebook community
• Follow Angie on Instagram - and submit your screenshots when you're ready to Go Pitch Yourself
• Get more info at Angie's website
• Brandi Mowles on Instagram
• Brandi’s free webinar for Go Pitch Yourself listeners at ServeScaleSoar.com/10k 
• The Serve, Scale, Soar podcast
• Brandi Mowles.com,  Brandi & Co (Facebook advertising strategy), and ServeScaleSoar.com
• Brandi Mowles Facebook page

>>> Get a free downloadable version of my roadmap for podcast pitching success

Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe in Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.

In this episode I’m going to share my own visibility planning for the New Year - as well as my wins and failures in 2019.

After sharing a few of my own recent favorite podcast episodes, I dig into how I’ve mapped out my own visibility goals.

• My favorite recent podcast episodes 
• What went well in my business this year - and what didn’t 
• How I used this knowledge to plan my business goals for the next year
• What are the ways that the visibility part of my business is going to help me achieve my business goals?
• My plans for the Go Pitch Yourself podcast and how they support my future business goals 
• SUPER SECRET: My actual visibility plan for the New Year!
• How you can get on the ‘Let me know when the Go Pitch Yourself program open again’ list

• Get your free downloadable version of Angie's roadmap for podcast pitching success
• Book a discovery call to see if Angie can support YOUR visibility needs
• Join the Go Pitch Yourself Facebook community
• Follow Angie on Instagram - and submit your screenshots when you're ready to Go Pitch Yourself

• Get more info at Angie's website
• Angie’s appearance on Episode 150 of Carol Cox’s Speaking Your Brand podcast 
• Nikki Rausch on Elizabeth Hartke’s Scaling Up podcast and Nikki’s previous appearance on the Go Pitch Yourself podcast
• Danielle Hayden’s appearance on Micala Quinn’s Live Free podcast
• “The Constant Dilemma That Is Amazon” episode of Pantsuit Politics podcast
• Racheal Cook’s Plan Your Best Year Ever

>>> Get a free downloadable version of my roadmap for podcast pitching success

Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe in Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.

I’ve mentioned in previous episodes the general mistakes that people can make when pitching themselves for visibility opportunities. So this time, I’m going to dig a little deeper and share what a real-life bad pitch can look like!

Please note that it is NOT my intention to mock the work of other people. Each of the mistakes I cover here is incredibly common - and in some cases, I’ve made them myself. 

All I want to do is give you the confidence to get out there and start pitching yourself.

• How your pitch and all communications should reinforce your brand values. If you’re not careful, a poorly thought out pitch can not only get denied but can actually reflect poorly on your brand. 
• How a little last-minute tweaking could have turned these pitches from non-starters into successes
• The importance of doing the legwork and ‘bridging the gap’ to help you avoid pitching a guest or topic that’s irrelevant to your targeted podcast audience.
• Why tailoring your talk topics for each podcast you approach is the key to success.
• When is the right time to follow-up?
• Ditch the presumptuous and arrogant language. Give the host an out. 
• If you’re using a template, make sure you personalize it carefully! 

• Get your free downloadable version of Angie's roadmap for podcast pitching success
• Book a discovery call to see if Angie can support YOUR visibility needs
• Join the Go Pitch Yourself Facebook community
• Follow Angie on Instagram - and submit your screenshots when you're ready to Go Pitch Yourself
• Get more info at Angie's website

>>> Get a free downloadable version of my roadmap for podcast pitching success

Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe in Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.

In previous episodes of the Go Pitch Yourself podcast, I’ve mentioned the importance of making every podcast pitch unique to the person you’re trying to connect with. Now this might lead you to think that templates should be avoided at all costs.

Well, I’m here to tell you that this is not the case. At all!

My guest today is Amber De La Garza, The Productivity Specialist and host of the Productivity Straight Talk podcast.

Amber is a sought-after coach, trainer, and speaker, and in this episode you'll learn how, with a little bit of planning, templates can make your pitching process more efficient - without you sounding like a robot.

• How pitching herself for podcast appearances was the best business decision Amber ever made
• How using templates can make your pitches more effective by allowing you more time to connect on a personal level and build relationships with podcast hosts
• How Amber blocks out periods of time for planning, pitching and follow-up
• The way that Amber tracks the success of her pitches
• Download 10 Ways You’re Screwing Your Productivity, Amber’s free tool to audit your workflow

• Get your free downloadable version of Angie's roadmap for podcast pitching success
• Book a discovery call to see if Angie can support YOUR visibility needs
• Join the Go Pitch Yourself Facebook community
• Follow Angie on Instagram - and submit your screenshots when you're ready to Go Pitch Yourself
• Get more info at Angie's website
• Amber’s Facebook Page and Instagram profile, and the Facebook Community Group for Productivity Straight Talk.

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word!

>>> Get a free downloadable version of my roadmap for podcast pitching success

Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe in Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.

Today, I’m spilling the beans on the roadmap I follow with each and every client my team and I pitch, including myself.

Listen to my six-step process to podcast-pitching success - and follow a link below to grab a downloadable copy which also includes the five mistakes you should avoid!

• The importance of thinking about what will make your ideal client hire you
• What talk topics are you an expert in that are relevant to your ideal client?
• The importance of research
• The need to be clear and concise about your expertise and what the podcast audience will gain from your appearance
• Making your pitches unique to each targeted podcast
• The opportunities which can follow a successful podcast appearance

• Get your free downloadable version of Angie's roadmap for podcast pitching success
• Book a discovery call to see if Angie can support YOUR visibility needs
• Join the Go Pitch Yourself Facebook community
• Follow Angie on Instagram - and submit your screenshots when you're ready to Go Pitch Yourself
• Get more info at Angie's website
• Dave Jackson's School of Podcasting
• Websites for ShePodcasts and ShePodcastsLive

Can't wait to connect again!

>>> Get a free downloadable version of my roadmap for podcast pitching success

Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe in Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.

By now you should be used to the idea of pitching yourself for podcast interviews by focusing on the value of your content. But did you know that the same content, if presented correctly, can enable you to generate sales leads?

Nikki Rausch is the Founder and CEO of Sales Maven, an organization dedicated to authentic selling. Nikki has the unique ability to transform the misunderstood process of "selling' into techniques, tools, and tips that can be successfully incorporated into a process that is conversational, natural and engaging - without being too "sales-y!”

In this episode, you'll learn some tried and tested techniques that will enable you to guide listeners through the sales process one step at a time.

• How Nikki was able to recognize and amplify the power of podcast appearances
• How to take podcast interviews and turn them into lead-generating opportunities while still delivering incredible value
• The importance of planting seeds to create curiosity
• Reinforcing your authority by offering bite-sized, actionable steps that the listeners can implement to get a ‘quick win’
• How much free content should you offer up in a podcast interview?
• How being featuring on podcasts has impacted Nikki's business

• Book a discovery call to see if Angie can support YOUR visibility needs
• Join the Go Pitch Yourself Facebook community
• Follow Angie on Instagram - and submit your screenshots when you're ready to Go Pitch Yourself
• Get more info at Angie's website
• Robin Walker's Women's Business conference
• Nikki Rausch's website, Your Sales Maven
• Nikki's Facebook page, LinkedIn profile and Instagram
• Nikki's appearances on other podcasts
• Claim your free copy of Nikki's e-book, Closing The Sale

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and share with me your biggest takeaway from this episode.

Can’t wait to connect again!

>>> Click here to snag my the Trello workflow board I use with my own clients AND a video training to go along with it.

Subscribe & Review in Apple Podcasts

Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe in Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.

Are you wondering when the right time is to start pitching yourself? Or are you waiting until you have the perfect brand and website, with an army of thousands of followers? Well, in this episode I'll tell you the things you need to have lined up before you get started. And, I share the things you shouldn't worry about at all!

• When pitching yourself for podcast opportunities might not the best use of your time
• Pitching for visibility CAN be a long game, so don’t bank on it being a quick fix for your business
• The things you need to have in place before you begin - including a consistent brand and a clear way to convert people who are interested in you and your business
• The importance of leading with your expertise and the value you can bring to audiences
• Why perfection isn't essential!

• Book a discovery call to see if Angie can support YOUR visibility needs
• Join the Go Pitch Yourself Facebook community
• Follow Angie on Instagram - and submit your screenshots when you're ready to Go Pitch Yourself
• Get more info at Angie’s website
• Samantha Semans on Instagram

Now it's time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and tell me what you are MOST looking forward to with the podcast.

Can't wait to connect again!

>>> Click here to snag my the Trello workflow board I use with my own clients AND a video training to go along with it.  

Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe in Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.

If you’ve ever wondered how podcast hosts decide what type of guests to accept for their show, then this episode is for you. I sit down with Kendra Hennessy, a friend and former client, to chat through why she doesn’t accept many of the podcast pitches that land in her inbox and how she decides the topics that she’ll say yes to. As the gatekeeper for her audience, Kendra shares what she's looking for in podcast pitches - and what she hates.

Kendra Hennessy is a home management expert, a positive-motherhood enthusiast, and the founder of Mother Like A Boss.

• Why Kendra decided to launch a podcast to support her online business and how that helped her serve her audience in a bigger way
• The importance of knowing the nuances of a business or a podcast before making a pitch
• Kendra's approach to selecting guests for her podcast and the need to create personalized pitches, rather than a blanket "spray and pray" approach
• Why your social platform and marketing collateral aren't as important as making your pitch the best fit possible
• Examples of pitches that just don't work! 

• Book a call to see if Angie can support YOUR visibility needs
• Join the Go Pitch Yourself Facebook community
• Follow Angie on Instagram
• Get more info at Angie’s website
• Kendra Hennessy's website and podcast
• Mother Like A Boss on Instagram

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and tell me what you are MOST looking forward to with the podcast.

Can’t wait to connect again!

>>> Click here to snag my the Trello workflow board I use with my own clients AND a video training to go along with it. 

Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe in Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.

Are you interested in starting to pitch yourself for visibility opportunities? Not sure where to start? Should you pitch for speaking opportunities, guest posts, podcast interviews, or local media? There are soooo many options!

Spoiler: podcasts are the best place to start dipping your toe in the visibility waters.  Join me as we chat through the 5 reasons you should start with podcast pitching and why pitching the right hosts in the right way can lead to opportunities far beyond a 30-minute interview.

• Five reasons podcasts should be the first outlet to focus on when creating a visibility strategy
• How podcast interviews can have instant, measurable outcomes for your business
• Why your relationship with the podcast host is key to spreading your message
• What types of opportunities podcast interviews can lead to
• The reason podcasts have greater longevity than other media formats 

• Book a call to see if Angie can support YOUR visibility needs
• Join the Go Pitch Yourself Facebook community
• Follow Angie on Instagram
• Get more info at Angie’s website
• The episode of Racheal Cook's 'Promote Yourself to CEO' featuring Angie on Apple Podcasts
• Racheal Cook's website

Now it's time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and tell me what you are MOST looking forward to with the podcast.

Can't wait to connect again!  

>>> Click here to snag my the Trello workflow board I use with my own clients AND a video training to go along with it.  

Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe in Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.

I am on a mission to help you grow your business through the power of podcasts and other visibility opportunities!

In this first episode, I talk about how I was able to turn my love of podcasts into a successful business. In future episodes, I’ll share the strategies I use to position my own clients in front of audiences of their ideal client, chat with other influencers to hear what they love (and hate) to see in a pitch, and will interview folks who can help you maximize the visibility opportunities you earn.

• My background and why I left a career in outside sales
• How podcasts inspired me to step more fully into entrepreneurship
• How I grew a previous business by pitching myself for visibility opportunities
• What does a Podcast Visibility Strategist do?
• The impact guesting on podcasts can have on business growth
• What to expect from the Go Pitch Yourself podcast

• Join the Go Pitch Yourself Facebook community
• Follow Angie on Instagram
• Chalene Johnson website
• Kristi Dosh’s website Guide My Brand

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and tell me what you are MOST looking forward to with the podcast.

Can’t wait to connect again!

>>> Click here to snag the Trello workflow board I use with my own clients AND video training to go along with it.  

Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe in Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.

Whether or not podcast guests share their interviews is a common topic of conversation in the podcast community, with hosts frequently expressing frustration and seeking solutions. In this episode of "Go Pitch Yourself," I share the reasons some guests may be less likely to share their interviews and offer up strategies hosts can take to better support them in sharing their episodes.

In addition to sharing what hosts can do to encourage sharing, I also share several actions that podcast guests can take to help ease the perceived 'pain' of helping promote the host's podcast.

Topics covered include:

• The common practice of podcast hosts using guest interviews as a growth strategy rather than a content strategy
• The importance of and how to make it easier for guests to share their interviews
• Why guests not sharing their interviews may be an indicator that you and your guest aren't 'connecting' in a way that maximizes collaboration
• The impact that exploring unique topics with your guests can have on their willingness to share your podcast with their audience
• How guests can be proactive in knowing when episodes go live
• The role that a template can play in repurposing your guest interviews 

Full show notes and resources: https://thepodwizegroup.com/guests-sharing-interviews

Angie Trueblood is a self-made podcast visibility strategist who is determined to inspire and equip mission-driven entrepreneurs to start putting their hard-earned expertise to good work.

Discover how to connect with audiences of your ideal clients through podcast interviews, online publications, speaking opportunities and more, in a way that feels authentic and moves your business forward.

If you're tired of doing #allthethings to get known in your niche, it's probably time to get more strategic and focused. Not only will Angie help you develop a strategy that is do-able and effective, but she'll also share behind-the-scenes secrets on what industry experts love (and hate) to see in the pitches they receive.

Resources:

• The Go Pitch Yourself Facebook community
• Go Pitch Yourself podcast page
• Angie Trueblood website
• Angie on Instagram

Subscribe to Go Pitch Yourself and find out how you can get your business in front of the right audiences at the right time.

Thanks to Steve Woodward at The Podcasting Editor

…or How I Spent My Summer Vacation.

For the last five episodes of the podcast, we've been sharing new versions of some of our most-downloaded episodes from the past four years. As we come to the end of our Summer Lovin' series, I am reflecting on what I've learned over the past few months.

This summer, I took some time to think about the future direction of the Go Pitch Yourself podcast, so I also share my thoughts around that, alongside some of the trends I've been noticing in the podcasting space.

However, if you have a topic around podcast guesting or hosting (or both) that you would like me to cover, reach out to me on LinkedIn @angietrueblood.  

Topics covered include:

• How I tend to overcomplicate things - can you relate?!
• What I noticed about podcast listening and production over the summer months
• Should it be the podcast guest's job to grow the host's show?
• A personal example about the power and value of connections made through guesting on podcasts
• Hints of some of our upcoming topics, and how you can get involved 

Full show notes and resources: https://www.thepodwizegroup.com/summer-recap

Are you wondering about effective ways to connect with the podcast hosts you want to pitch to? Or maybe you're a podcast host who wants to engage with your listeners outside of your recording sessions. If that resonates with you, then this episode is a must-listen, as we delve into strategies for enhancing podcast engagement.

For the final part of our Summer Lovin' series featuring our all-time most-downloaded episodes, we present my chat with Kevin Chemidlin from May 2022. Kevin is the mastermind behind a unique method for expanding podcast audiences that gets impressive results. With his inaugural podcast, Philly Who?, Kevin achieved over 100,000 downloads and generated more than $140,000 in revenue within just 18 months.

Drawing from his experiences, Kevin shared his expertise with fellow podcasters, leading him to launch the "Grow the Show" podcast and brand. 

Although Kevin's primary focus is on podcast hosts, the engagement strategies he outlines here are relevant for podcast guests seeking to develop meaningful connections within their specific niches. And even if you hate social media, when you hear the amazing results that Kevin's Targeted Daily Engagement technique has achieved, I'm sure you'll be able to find 15 minutes a day to grow your show. 

Topics covered include:

• Why Kevin became a full-time podcaster
• What he learned from growing the audience for his local-interest podcast and how this applies to podcasts more generally
• Why having a really focused idea of the potential audience demographic for your podcast can actually lead to growth
• Details of Targeted Daily Engagement, Kevin's signature approach to growth, how it works, and some incredible results
• Coming from the other side, how TDE can be an engagement strategy for podcasts, helping guests connect with hosts - with suggestions on how to approach hosts

Full show notes and resources: https://www.thepodwizegroup.com/engagement-strategies-for-podcasts-updated

Along with developing and nurturing business relationships, lead generation is the root of why we want to guest on podcasts. So you will have an idea of where you want the conversation to go, and the action you want listeners to take. But forcing the issue might be so far out of your comfort zone, and you really don't want to appear too salesy.

Have no fear! In one of our all-time most-downloaded episodes, Nikki Rausch shares some great ideas about how you can turn up for podcast guest appearances, connect with the host, deliver great content to the audience, AND generate sales leads - all without coming across as sleazy!

Listen again as part of our Summer Lovin' series, and notice how Nikki clearly has a plan of where she wants to lead the audience and plants seeds in a natural way throughout the interview. It's a masterclass of being intentional about how you show up as a podcast guest!

Topics covered include:

• How Nikki is able to gauge the power of podcast appearances
• The ways that Nikki takes podcast interviews and turns them into lead-generating opportunities without being salesy and spammy
• Ways to reinforce your authority by offering bite-sized, actionable steps that listeners can implement to get a 'quick win'
• How much free content should you offer up in a podcast interview?
• The impact that being featured on podcasts has had on Nikki's business

Full show notes and resources: https://www.thepodwizegroup.com/generating-leads-podcast-interviews-update

If pitching yourself for podcast visibility opportunities makes you worry that you don't have your opt-in / landing page / social profiles etc. finalized, then pitching a podcast quickly (aka messily!) might be just what you need.

Continuing our Summer Lovin' series, where we're re-sharing the content from five of our most downloaded episodes, today I lay out the minimum steps needed to get a targeted pitch out to your ideal podcast.

I think this one has been so popular because it shows that your pitch doesn't need to be perfect to be successful, as well as containing actionable steps to take.

Don't get me wrong, the parts of a 'messy' pitch are similar to those of a more finessed one. But trying to send out the perfect pitch can stop you from taking any action at all.

So if you've ever delayed sending a pitch because you think that you need to have everything all tied up in a bow, this episode will help you to feel more energized in your marketing. 

Topics covered include:

• What are the minimum steps needed to send a targeted pitch?
• The different parts that go into making a 'messy' pitch, including clarifying what you want to achieve, and how to craft a one-topic pitch template
• How to identify your ideal listener and the shows they are listening to
• How 'Pitching Messy' can help motivate you to keep going for the long haul

Full show notes and resources: https://www.thepodwizegroup.com/pitch-a-podcast-quickly-update

If you listened to our previous episode, you should have an idea of the type of podcasts that you want to pitch yourself to as a guest. But how do you go about finding these shows? Luckily, there are a number of podcast databases and networks that allow you to search for shows, and pitch podcast hosts (or guests).

For the second part of Summer Lovin' series, I'm bringing you an update of a previous episode where I reviewed four podcast databases - Podcast Hawk, Podcast Guests, PodMatch, and The Podcast Collaborative - with my friend and former colleague Kim Stewart. We describe how each service works, the different price points, what the user experience is like, and who we think will benefit from using them.

This episode was really popular when we first released it in 2022, so I'm excited to revisit this topic and note any changes that I've noticed.

Please note: I would always recommend that you prioritize building relationships with hosts and guests, as opposed to viewing a podcast appearance in purely transactional terms. But if you're just getting started guesting on podcasts, these services can give you a real jump-start.

Topics covered include:

• An update on podcast matching services and things that I've noticed within the podcasting space
• The importance of finding community and building meaningful relationships with hosts, rather than seeing podcast opportunities as transactional
• Why using a Podcast Database can be good for Podcast Guests who don't have the time to research new shows - and how they can help Podcast Hosts to find guests
• Our reviews of four Podcast Databases - with pros and cons for Podcast Hawk, Podcast Guests, PodMatch, and The Podcast Collaborative    
• A reminder of the benefits of appearing on so-called "small" shows

Full show notes and resources: https://www.thepodwizegroup.com/podcast-databases-networking-sites-update

If you are interested in knowing where to pitch yourself as a podcast guest, today I'm spilling the beans on the strategy we use to identify the types of shows we pitch our clients to.

Today's episode is the first in our Summer Lovin' series, where we're digging into and re-sharing some of the content from five of our most downloaded episodes. So, long-time listeners might remember that we covered the topic of the One-Liner for Pitchable Podcasts (or OPP) in May 2022.

An OPP is a simple one-line statement - "I pitch to podcasts that speak to *blank* about *blank*". And it's the basis of whether your interviews will have any impact on your business - because if you don't know the shows to look for, you'll be searching podcast directories without direction.

However, even if you have heard some of this material before, this is not just a repost. As you'll hear, we've refined and developed the OPP process, which is still key to the work we do at the Podwize Group. And interestingly, we've had a shift in the types of shows that we pitch our clients to, that you might want to use in your own pitching process!

Topics covered include:

• What has changed in the way that we pitch clients to shows, and why we now sometimes pitch to podcast hosts who could be viewed as competitors
• The ways that some podcast hosts are looking for guests who will be of interest to their audience because of their values, rather than the service they provide
• A description of how you can come up with your own OPP
• How using several OPP statements can help to define what you talk about on different shows
• Examples of how I use a number of different OPPs in my own podcast pitching

Full show notes and resources: https://www.thepodwizegroup.com/where-to-pitch-yourself-2

It's the 100th episode of the Go Pitch Yourself podcast! 

In this special episode, I reflect on where the show has been since we launched in September 2019, look forward to where it's going, and thank YOU for riding this podcasting wave with me. I also share some personal highlights and memories, along with some questions and comments from you, my listeners.

In addition to that, I share how you can help to shape the future of the Go Pitch Yourself podcast. Visit our short listener survey at thepodwizegroup.com/listener23 to get involved. 

Topics covered include:

• An extended Podcast Loves of the Week segment!
• The numbers - stats from where we started to where we are now
• Comments and questions from you, my listeners
• What I would do differently and the things that I'm most proud of
• Plans for the summer and how you can help to shape the future direction of Go Pitch Yourself

Full show notes and resources: https://www.thepodwizegroup.com/go-pitch-yourself-100

You’ve heard of Shark Tank, where hopeful inventors bring their products to sink or swim in front of investors. But have you heard of Entrepreneur Elevator Pitch, the entrepreneur’s equivalent? If you’ve ever wondered what it takes to succeed on a show like this or even to get invited to stand in front of the panel, this episode will give you an insider’s perspective.

Joy Hoover is the innovative mind behind ESOES Cosmetics, whose flagship product is a lipstick that doubles as a safety device with a panic button and drink test strips in one cute package. Joy’s mission in life lies in social justice and safety activism, and to empower and protect women in dangerous situations. In this episode, Joy shares her exhilarating journey of pitching ESOES Cosmetics on Entrepreneur Elevator Pitch, giving us a behind-the-scenes look at the intense preparation, the pitch itself, and the rollercoaster of emotions that came with the experience.

If you wonder whether you’re coming across as authentic and retaining your identity when delivering your pitches, pay special attention to how Joy managed to not only do that but also how she left a lasting impression on millions of people in a high-stakes, high-pressure television show.

Key ideas from the episode:

• How Joy was put on the spot to give a 60-second pitch with no time to prepare, despite having never given one before: "My investor raised her hand and said, 'She will, but I want her to go first.' I stood up and did my pitch, and everyone was kind of like, 'Whoa.' That moment opened the door for me to be considered for the show."

• The significance of Joy's distinctive personal branding in making a memorable impression and standing out in a crowd: "My hat and my outfit are part of my branding. People are like, 'Who is this girl?' It helps me grab attention and be remembered."

• Why practicing her pitch and wordsmithing it to fit the strict 60-second format was crucial for Joy's success on the show: "I practiced it over and over again, even recording myself and playing it in my ear. It was pivotal to stay on track and make every second count."

• The strategy behind Joy's decision to immediately follow up with contacts and opportunities, maintaining momentum and not missing her shot: "I emailed the venture capitalist right after the event. I didn't want to miss the opportunity. My philosophy is always to shoot my shot and follow it through until I hit the target. I knew I had to be proactive and seize the moment."

• Joy went through the gamut of emotions, especially after VC investors turned her down: “And then over the loudspeaker is, “Joy, come back to the elevator.” And I was really shocked because I was like, what is this? I hadn't seen this happen before, ever, on the show.”

• The benefits Joy experienced from participating in the show, beyond just the potential for investment, including increased confidence and public exposure for her brand and mission: "It was an incredible experience that built my confidence and allowed me to connect with a wider audience. It opened doors and opportunities beyond just the investment aspect."

Full show notes and resources at: https://thepodwizegroup.com/entrepreneur-medias-elevator-pitch

Can podcasting and social media play nicely together? How does social media strategy for podcasters differ from other industries? Is there a best social media platform for podcast promotion?

Whether you are a podcast host or guest, in this episode I'm answering these questions and looking at how you can use social media in a way that feels natural and complements your podcasting strategy.

My guest, Andréa Jones, is a social media strategist for passion-led coaches and experts who want to make a difference in the world with their message.

She guides her clients and students from being stuck to becoming strategic, passion-led powerhouses with her straightforward approach to social media: "Take one little step each day. Build social media savvy over time." As she says in our conversation, Social comes first, Media comes later - so let your audience get to know who you are initially.

Listen in as Andréa explains how to create a robust social media strategy for your podcast that works with your personality while meeting your promotional goals. 

Topics covered include:

• Why the idea that successful social media marketers are connecting online all day every day is a misconception that can prevent business leaders and solopreneurs from developing a social media strategy
• Why time spent connecting on other people's platforms is a better measure of social media activity than the number of posts you create
• Recent social media  trends that Andréa and her team have identified
• Why you don't need to be everywhere all the time - it's ok to lean into your preferred platform
• Andréa's tips for getting people to make the jump from social media to listening to your podcast - whether you're a guest or the host
• How to share your personal brand when you don't want to be on social all the time - and how you can set boundaries 

Full show notes and resources: https://www.thepodwizegroup.com/social-media-strategy-for-podcasters

When you're pitching for a podcast guest opportunity, you might not think that you're in sales mode. But the basic building blocks of pitching are the same, no matter WHO or WHAT you are pitching. In pitches and sales, you have to know your audience, do your preparation, personalize the communication, and be authentic.

My guest today is someone who disrupts the way that Direct Sellers and MLMers (multi-level marketers) show up online. Colleen Nichols is the creator of @noshamesalesgame, one of the most popular Instagram accounts for network marketers. She is also the founder and CEO of Direct Sales Growth Community, the community and training platform for the modern-day network marketer.

Colleen has achieved her success while still being a human online - incorporating her personality into everything she does. And as you'll hear, it's the same when you're pitching for podcast guest appearances - the best way for you to stand out is by being yourself.

Topics covered include:

• Why Colleen's success in Direct Sales came about because she showed up authentically online
• The things Colleen saw in the Multi-level Marketing (MLM) industry that led to the launch of the @noshamesalesgame Instagram profile and the Direct Sales Growth Community
• The vanilla copy-and-paste reach-outs that Colleen has seen in the MLM space, and how this relates to podcast pitches
• Why being human on the internet doesn't necessarily mean that you need to have a big personality
• Colleen's belief that when you release the need to sell, the sales come faster - so pitch yourself as the human first

Full show notes and resources: https://www.thepodwizegroup.com/anti-hey-girl-colleen-nichols

We've likely heard of sales funnels, but did you know there are podcast sales funnels, too? Candidly, if you have a podcast and are using it to grow a business, it should have some elements of an effective funnel in place. Lately, though, I've seen an interesting twist on how hosts are using podcasts, which includes them hosting interviews so they can invite 'guests' on who they would love to work with. Basically, they're using the show as a way to get time with someone who would otherwise not spend 30 minutes talking to them.

I don't have any issue with using this as a strategy. In fact, I've advocated for some podcasters using it. What I DO have an issue with is using your show as a way to funnel people closer to working with you and not truly being interested in showcasing their expertise or story for your audience.

And, I have an issue with it because I was recently stuck in a podcast sales funnel. Luckily, I managed to escape and am sharing all the ins and outs of my experience with you.

In this episode, I show you how to recognize when you've stumbled into a podcast sales funnel. I also explain how to evaluate if the guest visibility opportunity is still a good use of your time.

Topics covered include:

• My recent experiences with podcast sales funnels and how I managed to escape them
• Why the audience is of little or no importance if a podcast host's primary goal is to convert guests into clients
• The red flags to be on the lookout for if you think you're in a podcast sales funnel
• How to tell if the visibility opportunity on offer is still worth your time

Full show notes and resources: https://www.thepodwizegroup.com/escape-podcast-sales-funnel

For the final part of this mini-series about paid podcast interviews, after talking about the practicalities and legalities, I wanted to speak to someone who had actually paid a significant podcast appearance fee to guest on a big show.

I've known Alex Sanfilippo in the podcasting space for a number of years, and I knew he had guested on John Lee Dumas' Entrepreneurs on Fire podcast. And I KNOW that EOFire charges a $3,500 appearance fee per interview. So I asked. And he said yes!

Alex Sanfilippo is the CEO and founder of PodPros, a software company focused specifically on the podcasting industry. He is also a podcast host of Podcasting Made Simple and a lead educator in podcasting.

Together we talk about why he decided to pay the podcast appearance fee, and what the whole interview process was like - from pitching to interview to the impact on his business. We also talked about what happens when a podcast interview is viewed as a transaction, rather than part of a mutually-beneficial relationship - does it change the value of the information being presented?

There's also a special offer for Go Pitch Yourself listeners if you want to try out PodMatch, Alex's software that automatically matches ideal podcast hosts and guests for interviews. Get 10% off through my affiliate link.

Topics covered include:

• Alex's background in aerospace and how he started a podcast interviewing successful entrepreneurs, in order to learn how to become one himself
• Alex's experience of appearing on John Lee Dumas' Entrepreneurs on Fire podcast, including why he chose to pay the $3,500 podcast appearance fee, and the impact it had on his business
• Why he talks to the people he coaches about the value of appearing on smaller, niche podcasts, over big shows
• The various products that Alex has created under the umbrella of his PodPros brand
• Details of the special offer I got for Go Pitch Yourself listeners to try out PodMatch, Alex's service that matches podcast guests with hosts and vice versa - get 10% off through my affiliate link

Full show notes and resources: https://www.thepodwizegroup.com/podcast-appearance-fee

Are there podcast laws? If so, who writes them? And what do they regulate? In this episode, I chat with the Podcast Lawyer about what podcast laws exist, which ones don't, and how to navigate the legal implications of podcast guesting and hosting.

Why now? Well, on the previous episode of Go Pitch Yourself, I talked about the pay-to-play phenomenon where podcast hosts are charging their guests. Are there laws governing this type of relationship?  And are hosts required to disclose that relationship?  
Not to fear, Gordon Firemark is here to answer all of these questions, and more.

Gordon has practiced media, entertainment, and business law since 1992 and is often referred to as The Podcast Lawyer™. He helps creatives, artists, entrepreneurs, and others achieve the dream of getting their messages out and making a meaningful impact with their craft.

A podcaster himself, he's been producing and hosting the Entertainment Law Update podcast since 2009 and recently launched the Fuzzy Lawgic podcast with Elsie Escobar, where they navigate the legal, social, and ethical questions facing creators today.

Together we talk about disclosure guidelines, contracts to have in place when podcasting, and other legal considerations for hosts and guests.

Topics covered include:

• Gordon's background in entertainment law and why he saw that the rules were different when podcasts started to emerge
• What Gordon has seen and is seeing with regards to podcast guests having to 'pay to play'
• The audience's need for transparency when podcast guesting slides into paid advertising
• Things that hosts should bear in mind when beginning a podcast, and how these can help you to avoid 'podfade'
• Do hosts and guests need a podcast prenup when arranging guest appearances? 

Full show notes and resources: https://www.thepodwizegroup.com/podcast-laws

How much would you pay for a podcast interview with your DREAM podcast host? We've been seeing more and more individuals paying for their guest interviews on a podcast. And the prices we've seen have ranged between $35 to $10,000, for a single interview.

So today's question is, paying for podcast interviews: yay or nay?

Not only that, but is it worth it? What information do you need to gather before you say yes or no? Plus we talk about what happened when we bit the bullet and paid the fee for a client to appear as a guest on a podcast.

Topics covered include:

• How this practice is working, and the kind of prices we see
• The Podwize Group's standard response, and the questions you should be asking
• How to judge an opportunity to determine if paying for podcast interviews is actually worth paying for
• Our experiences of paying for podcast advertising in comparison to paying for podcast interviews or guest appearances
• What's coming up in the next episode of Go Pitch Yourself

Full show notes and resources: https://thepodwizegroup.com/paying-for-podcast-interviews

Podcasting for business is a bit different than podcasting for entertainment or passion. Sure, you can be passionate about podcasting for business, but the role your show serves and the goals you set are likely to be very different than when you're creating an entertainment show and focused on growing your downloads.

So, how do you position your show when your podcast is an extension of your business? You're in luck, friend. I invited Megan Dougherty, co-founder of One Stone Creative podcast production company, to talk about just that. Megan and I chat through the four roles to consider when podcasting for business, both as a podcast host and as a podcast guest. Whichever role you're in, this episode is sure to shed some light on how to align your podcast goals with your business goals. 

Topics covered include:

• The four roles podcasts can play in a business
• How podcast guesting can support those four roles
• When do you need to 'stand out' when podcasting for business?  
• The biggest contributors to podfade that Megan sees in her business
• The one platform you MUST be on for podcast growth (where Megan is a total Debbie Downer… joking - it's just a platform I don't want to use) 

Full show notes and resources: https://thepodwizegroup.com/podcasting-for-business

It’s time to answer your questions about pitching a podcast. Each quarter, I will take a group of questions on the topic of podcast guesting and answer them on an episode. In this first episode, I’m covering topics ranging from the pitching timeline and how to pitch a podcast to what actions you can take if your interview doesn’t go live… or, worse, the host ghosts you.

The timeline between pitching a podcast and guesting on a show varies, depending on several factors. But, in general, there will be gaps for pitching, following up, getting a yes, getting it scheduled, recording, publishing, and seeing the impact of your appearance. When it comes to how to prepare for your interview, you don’t have to listen to any of the existing episodes if you don’t want to. But I recommend familiarizing yourself with the host’s other content, how they get paid, the podcast description, and a few other factors.

Unless you’re already direct messaging with a podcast host, I recommend sending your podcast pitch to their email or guest application form if they have one. Sometimes, podcast hosts only want to interview guests with their own podcasts for an interview swap. This doesn’t mean you can’t pitch yourself – you bring other value than a reciprocal podcast interview. 

Finally, I talk about when to follow up about your podcast pitch, how long to wait before your interview goes live, and what to do if the podcast host ghosts you.

If you have a question that you’d love for me to tackle before Q2’s call, be sure to email me at angie@thepodwizegroup.com with the subject line Q2 Q+A OR leave an audio message that we can use to liven up the call at Speakpipe.com/gpy. 

Topics covered include:

• The timeline for podcast pitching and guesting

• How many episodes you need to listen to prepare for the interview

• Where to send a podcast pitch

• How to approach a pitch if you don’t host your own podcast

• When to follow up on your podcast pitch

• What to do if your interview doesn’t go live

• What to do if the podcast host ghosts you

If this episode resonated with you, I would LOVE to connect with you on LinkedIn (@angietrueblood). Send me a connect request with a message letting me know what you think of these pitching tips and how you’ll apply them to the next podcast you pitch.

The Podwize Group’s resources mentioned in this episode:

• Learn more about the different levels of The Podwize Group’s services -  including our Concierge Pitching Service and Jumpstart Intensive

• Connect with Angie on LinkedIn

• Follow The Podwize Group on Instagram

• EP. 53 | Following Up: Why, When And How
  

Podcasts mentioned in this episode:

• Podcast Guesting Strategies To Establish Thought Leadership – with Angie Trueblood and April Beach (Episode 273)

Other resources mentioned in this episode:

• N/A

Now it’s time for you to get out there and Go Pitch Yourself! Be well and be visible, my friend!

Follow & Review in Apple Podcasts

Are you following the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to follow via Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show. Simply select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Podcast advertising is one of the best ways to monetize your podcast. As the Podwize Group continues to grow, I believe that helping our listeners monetize their own podcast revenue is an important step in the growth and accessibility of their show.

Heather Osgood is a podcast advertising expert. For over twenty years, she’s been selling advertising through radio, print, trade show booths, and now podcast advertising where she’s created a successful system for attracting advertisers. She’s taken all her trade secrets on how to monetize your podcast with advertisers, developed The Podcast Moneymaker Course, and has joined me in this episode to share some of her hottest tips.

In our conversation, Heather provides a high-level view of the podcast advertising space. You don’t have to have a podcast with millions of listeners to monetize it and connect your listeners with something very beneficial to them. We discuss the difference between podcast ads and sponsorship, and Heather explains when and how to use each different type of advertising method. Finally, when working with advertisers, it’s vital to build a mutually beneficial relationship, including what type of information advertisers look for, how many downloads your episodes need to have, and what actually makes a good pitch.

 Topics covered include:

• The difference between podcast ads and sponsorship
• The three different types of podcast ads (embedded, dynamic insertion, programmatic)
• When to use ads, what they involve, and the types of ad dollars they generate
• How to choose a hosting platform with monetization in mind
• How to monetize your podcast as you’re growing it

If this episode resonated with you, I would LOVE to connect with you on LinkedIn (@angietrueblood). Send me a connect request with a message letting me know what you’ve learned about the reality of podcast advertising and what your next steps are for your own podcast.

The Podwize Group’s resources mentioned in this episode:

• Learn more about the different levels of The Podwize Group’s services - including our Concierge Pitching Service and Jumpstart Intensive
• Connect with Angie on LinkedIn
• Follow The Podwize Group on Instagram

Podcasts mentioned in this episode:

• Teach the Geek by Neil Thompson

Other resources mentioned in this episode:

• The Podcast Moneymaker’s Course
• Visit Heather’s Website
• Visit True Native Media’s Website
• Podcast Advertising Playbook
• Podcast Advertising on LinkedIn

Now it’s time for you to get out there and Go Pitch Yourself! Be well and be visible, my Friend!

Follow & Review in Apple Podcasts

Are you following the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to follow via Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show. Simply select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Ep. 90 | Turn Podcast Listeners into Action Takers

In this episode, we’re digging into how you can turn podcast listeners into action takers after they hear you as a guest on someone else’s podcast. I mean…that IS the goal right? Not just getting in front of new audiences, but also having them take action and follow you back to your digital home. I’m diving into the 3 parts of the interview - the intro, middle and the end-and sharing what you can do during each to increase the chances that listeners will take action. 

Topics covered include:

• The type of prep work should you do before you record that increases the chances that listeners will turn podcast listeners into action takers
• How to position your bio so that it creates curiosity and interest
• The importance of planting seeds and sharing stories throughout the interview
• What type of (and how many) calls-to-action should you offer at the end of an interview?
• How to guide listeners to take action EVEN WHEN the host doesn’t ask you 

If this episode resonated with you, I would LOVE to connect with you on LinkedIn (@angietrueblood). Send me a connect request with a message letting me know which strategy to turn podcast listeners into action takers is the one that you’re most excited about trying out on your next interview. 

• Learn more about the different levels of The Podwize Group’s services -  including our Concierge Pitching Service and Jumpstart Intensive
• Connect with Angie on LinkedIn
• Ep. 88, Go Pitch Yourself with Melissa Morris: Streamlining Operations and Offers

• Sales Maven podcast with Angie: ‘How to be a Super Connector’  

Now it’s time for you to get out there and Go Pitch Yourself! Be well and be visible, my friend!

Are you following the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to follow via Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show. Simply select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Daniel Romeros at drpodcasts.com for editing this episode.  

Your podcast is more than just a show—it can be the primary pitch for your business, services and projects, and open the door to opportunities you might never otherwise have access to. My guest today is an expert in leveraging a podcast far beyond reaching listeners, and creating shows that build strong networks and create massive credibility. And he’s in a position to know.

Dave Jackson has been podcasting since before most people knew what a podcast was, and has been a huge part of shaping the industry. He's the brain behind the School of Podcasting, where he guides aspiring and established podcasters in creating impactful shows. In our conversation, Dave talks about his podcasting journey, how he has seen the industry change over the years, and shares some excellent tips for creating an effective show.

This is an episode filled with nuggets of wisdom, and you should pay special attention to how he talks about leveraging the episodes you create and appear on for professional credibility. 

Key ideas from the episode:

• "I've watched this industry grow from its infancy," Dave Jackson reflects on his extensive experience in the podcasting world - he started in the industry in 2005.

• Dave emphasizes that podcasting is a networking strategy: "It's not just about the listeners, it's about connecting with people who can open doors for you."

• The strategic use of podcast episodes as personal pitches has been a game changer. Dave explains, "Each episode is an opportunity to present yourself and your ideas to the world."

• He highlights the importance of content quality: "Your podcast is your brand. Every episode should reinforce the trust and credibility you're building with your audience." This means you can and should enforce a good recording environment and tools on your guests.

• Dave shares a key insight into audience engagement: "Engaging listeners is important, but the real magic happens in the relationships you build through your show." He suggests you speak to a single person instead of a “hey everybody!” style, and ensure the discovery and experience of your show on websites is up to date. 

• Reflecting on the evolution of podcasting, Dave notes, "The industry has changed, but the core principle remains: be authentic and provide value."

• Dave's advice to aspiring podcasters: "Focus on your message and the people you're trying to reach. That's where your podcast's true power lies."

Full show notes and resources at: https://thepodwizegroup.com/my-podcast-is-my-pitch/ 

As The Podwize Group develops, I'm always looking for ways to capture and convey the impact that podcast guesting can and often does have on business owners. So when I got a message from a Podwize Co-Op member saying that she could attribute $25,000 of revenue to a single podcast guest appearance, you know I'm going to want to talk to her!

Andrea Liebross is a life and business coach who helps female business owners find their own version of success by focusing on mindset and systems. She has her own podcast, Time to Level Up, but in 2022 she decided to focus on raising her profile through podcast guest opportunities when she noticed the success that guests on her own show were having.

In our conversation, she lays out the work that went into achieving her visibility goals. And I'm pleased to say that this work mirrors a lot of what we've talked about on the podcast recently. Andrea explains how being specific about the topics and shows she pitched, concentrating on building relationships with podcast hosts, and getting the right help when she needed it was key to her success.

Topics covered include:

• What Andrea does and her experience of podcast guesting before she joined the Podwize Co-Op
• The validation that comes when a podcast host selects you to appear in front of their audience
• How Andrea and her team experimented with her pitching workflow, and what worked for them
• The impact that Andrea attributes to her 28 visibility opportunities in 2022
• The offers that she uses in her call-to-action and how she tracks the audience's response
• Why podcast guesting is a human form of marketing

Full show notes and resources: https://thepodwizegroup.com/25k-podcast-interview

Growing a business is not typically a linear path, for sure. But, as we test and experiment new offers and services, we run the risk of overcomplicating our operations which ultimately might lead to burnout. I had a bout of burnout during the middle of 2022 until I hired Melissa Morris from Agency Authority to help us organize some of our backend operations. What I didn't see coming from our work together was my recognition that I was running two completely different business models.

The Agency Authority is a project management and operations consultancy for agency owners. And as its founder, Melissa helps business leaders maximize their teams, increase their productivity, and grow their profits, all without sacrificing client satisfaction, the bottom line, or their own sanity.

Melissa's external view of the way we were doing business uncovered a foundational misstep that we'd made as we evolved, one that we're correcting as we move into 2023. As Melissa says, burnout is an operational issue. And a business that is profitable while keeping the business owner out of burnout is one that is streamlined and efficient

As you'll also hear on today's episode, marketing and pitching for podcast guest opportunities should also include processes that are streamlined and efficient. Without those in place, you'll likely never see the impact of your actions and will give up fairly quickly.

So as we approach year's end, if you're struggling with pitching, perhaps some of Melissa's wisdom and my expertise will save you from burnout too.

Topics covered include:

• How Melissa works with businesses to make them more efficient, and what her first impressions of the Podwize Group were when she started working with us
• Why operations work is so much more than getting a new business app
• The ways that operations and efficiencies apply to marketing in general, and podcast hosting and guesting in particular
• Melissa's experiences of pitching for podcast appearances, and the impact it has had on her business
• The future of the Podwize Group and our focus from 2023 onwards!

Full show notes and resources: https://thepodwizegroup.com/streamlining-operations

If you're using podcasting as your main visibility mechanism, how do you know when the amount of content you're creating for your own audience is stopping you from getting in front of new audiences?

Thinking about this question recently (and being a math geek on the quiet) led me to come up with a simple metric.

The Interview-to-Episode Ratio = # of guest interviews DIVIDED BY the # of episodes published on your own show in a given time period

This simple metric offers a comparison of the time spent getting in front of new audiences with the time spent producing content for an existing audience. Tracking the number retroactively offers you a snapshot of how you've spent your time, while estimating it for upcoming months allows you time and space to course correct if you feel the number is skewed too far in one direction.

And, although this metric seems skewed towards podcasters, it can be easily applied to any business-focused content creation.

Topics covered include:

• The 'Podcast Host Math Problem Of The Day' that I shared on LinkedIn
• The simple (so simple!) Interview-to-Episode Ratio formula that will show you where you're concentrating your time and energy
• How to track your activities against your revenue
• Using this metric to identify other elements that could be affecting your growth
• How I can help to fix the impact of your podcast hosting and guesting

Full show notes and resources: https://thepodwizegroup.com/interview-to-episode

Growing your podcast is every bit as important as producing it. So I love hearing about the different ways that podcast producers help their clients grow their shows. And my guest today has got some really interesting insights.

Adam Adams is the founder of Grow Your Show, where he and his team offer a complete service for podcasters who want to have a top-rated show without all the hard work. He also launched  The Podcast On Podcasting which is ranked as a top show for podcasters, so in this conversation, we dig into all the ways that you can grow your own podcast.

But it's not just a case of spending money on advertising. One of the key parts is having a really clear view of who your listener is. However, you'll need to listen if you want to find out about using "awkward" images to build engagement…!

Topics covered include:

• How Adam got started in business and podcasting, and the services that Grow Your Show offers
• How the Grow Your Show team measures success
• Mine and Adam's experiences with podcast advertising
• The "hook - story - offer" format for creating content, and how this relates to podcasts, advertising, social media… everything!
• How dynamic advertisements can disrupt the flow of your podcast, and why this is so important

Full show notes and resources: https://thepodwizegroup.com/grow-your-show

Even the most powerful female CEOs can get blocked by the thought of dressing in a way that reflects their success and their style. Too often we wear the clothes we think we should wear, rather than clothes that reflect who we are and allow us to define our own CEO sytle. And as today's guest relates, this isn't superficial. Your clothes play an important role in building your brand as a CEO and thought leader.

Melanie Lippman is an Image Consultant and Personal Branding expert who helps ambitious, high-powered women in male-dominated fields learn to use style to communicate confidence, build connections, and achieve next-level visibility. Combining her Image and Color Consulting degrees from the Fashion Institute of Technology with her past experience working with brands like Marie Claire, Saks Fifth Avenue, and Neiman Marcus, Melanie helps women worldwide define their personal brand, making them instantly recognizable, memorable, and viewed as a leader.

I think that the last part - about being viewed as a leader - is super-important. One of my favorite quotes from this interview is, "Who is the person you're aspiring to be, what would they want to feel like, and how would they want to show up?"

For those of us in the visibility and entrepreneurial space, this is an important subject, not only because of the gradual reopening of face-to-face networking events. As anyone involved in podcasting knows, more and more podcasters are using videos of interviews - either as clips on social media or full interviews. And as Melanie relates, how you present yourself and define your CEO style - online, in podcast video interviews, or face-to-face - sets the tone for future business relationships.

Topics covered include:

• My own video interview clothing-and-branding fail!
• What Melanie does with her clients and why it matters
• The differences between styling for showing up in IRL and on video
• Melanie's first steps to take if you feel like you're not embodying a CEO style that feels authentic
• The role that clothes can play in fostering deeper connections

Full show notes and resources: https://thepodwizegroup.com/ceo-style