In this episode of the Pintastic Podcast, Laura Rike dives deep into Pinterest strategies with marketing expert Jessica Walman. Together, they explore how Pinterest can be a game-changer for service-based businesses looking to scale. From optimizing your Pinterest profile to creating engaging pins, Laura shares her expert advice while Jess adds her insights on leveraging marketing funnels for consistent leads and conversions.

Whether you’re new to Pinterest or skeptical about its potential beyond DIY projects, this conversation debunks myths and provides actionable tips to build a sustainable system that aligns with your goals. Jess also discusses her experience with Facebook and Instagram ads and how those strategies can complement a strong Pinterest presence.

Key Takeaways:

• Why Pinterest is more than a social platform and how to approach it as a search engine.

• The importance of using keywords and categories to optimize your Pinterest profile and boards.

• How to align Pinterest strategies with your overall marketing funnels to generate leads and sales.

• Tips for creating a consistent, long-term content plan that yields results over time.

• How Pinterest's algorithm works and why consistency and engagement are key to success.

  --

The host of The Pintastic® Podcast is, Laura Rike is an industry-leading Pinterest strategist with over 15 years of marketing expertise and a special focus on Pinterest since its invite-only beginnings. She has guided clients and students to remarkable successes, helping many become industry front-runners with thriving six-figure businesses.

Outside of her professional endeavors, Laura is a devoted mother to three children and a passionate crafter with a love for quilting. She also enjoys running a family blog, where she shares creative adventures that bring her family closer together. This unique blend of personal passions and professional accomplishments shapes Laura’s approach to work, emphasizing growth, connection, and success in every engagement.

Learn More about Laura on her website: laurarike.com

And connect with her on IG:  instagram.com/laurarike/

And on Pinterest: pinterest.com/laurarike/

--

The guest on this episode is Jessica Walman, a leading digital marketing strategist and Facebook ad expert with over a decade of experience. She is the CEO of The JW Agency, specializing in paid Facebook ads and comprehensive marketing strategies for clients in the coaching, consulting, and digital product sectors. Her agency manages up to $1 million per month in ad spend, working with 7- and 8-figure clients to automate business growth through innovative and effective strategies.

Learn more about The JW agency: live.jessicawalman.com/realresults 

Connect with Jess on IG:  instagram.com/jessica_walman

In this episode Laura talks to Nika Stewart @nikastewartshine who is the creator of the Viral Video Formula and teaches a counterintuitive approach to life & entrepreneurship. To learn more about Nika visit her website at www.shine-365.com.

Listen to this episode to learn:

• What differentiates short form from long form videos
• Tips for getting started with short form video
• The best content approach for creating viral short form videos
• How to repurpose your videos to platforms, like Pinterest, that will help increase your traffic to your short form content
• AND MORE!!

---

Want 10,897+ more website visitors from a SINGLE post?

That my friend is the POWER of Pinterest!

Combining one single pin with the right keywords, you can be found first for your services or products. Unlike your content having an expiration date in other social media sites, Pinterest will keep working for you LONG AFTER you click 'pin'.

With the right strategy (that you will find in Pintastic Rockstars) - and as long as your content is relevant and engaging - it will keep SHOWING UP in people's feeds for YEARS! AND to put the cherry on top, you can take advantage of the awesomeness of Pinterest to double your traffic & sales in LESS THAN 1 hour a week! 

Laura is a Pinterest Strategist who specializes in helping high-performing brands, and content creators boost their traffic, leads, and sales through visual SEO. She is a Pinterest Strategist who helps high-performing business owners implement content growth plans, outsource their visibility and steadily grow their monthly revenue through her signature growth to greatness framework with done for you services and course packages.

Not ready to jump into Rockstars just yet? Check out her free Power Of Pinterest download full of insider ways to make sure you are set up to bring a client running to you with a credit card in hand, begging you to take their money!

_

See full show notes for all episodes at Pintastic Podcast!

Get more Pinterest Marketing Tips, just visit https://laurarike.com/pinterest-marketing-podcast/ delivered!

Where to find more Pinterest Marketing Tips:

Facebook: https://facebook.com/laurarike 

Pinterest: https://pinterest.com/laurarike 

Instagram: https://instagram.com/laurarike 

Twitter: https://twitter.com/laura_rike 

LinkedIn: https://www.linkedin.com/in/laurarike/ 

YouTube: https://www.youtube.com/c/LauraRikePinterest 

Have you been wondering why your monthly Pinterest viewers decreased? Are you concerned that your traffic is not going to sustain this decrease? Have you seen people talking about deleting and restarting their Pinterest accounts as a solution to the problem?

STOP!

Before you take any action, listen to this episode of the Pintastic Podcast. Listen in as Laura explains:

• The metrics that really matter on Pinterest.
• Why Pinterest viewers decrease and fluctuate.
• What to do INSTEAD of deleting or unclaiming your account.

Do you wish it was easy to get noticed, get re-pinned, and blow up your website traffic?

Stop wishing and start using my Pintastic Toolkit to grow your audience TODAY! Get access to the tools and strategies that have been used by so many of my toolkit owners to quickly attract more leads and sales using Pinterest. 

If you're spending precious hours trying to craft professional pins that just aren't meeting your standards, or if you're uncertain about the most effective strategy to captivate your desired audience, this toolkit is your solution.

Laura is a Pinterest Strategist who specializes in helping high-performing brands, and content creators boost their traffic, leads, and sales through visual SEO. She is a Pinterest Strategist who helps high-performing business owners implement content growth plans, outsource their visibility and steadily grow their monthly revenue through her signature growth to greatness framework with done for you services and course packages.

Not convinced yet that Pinterest is right for your brand? Check out Pinterest Marketing Strategy Masterclass for free where she covers not only who’s a good fit for the platform unbiasedly but also continued growth of her email list with new leads daily, but also how she grew her agency & digital product sales with the power of Pinterest! 

_

See full show notes for all episodes at Pintastic Podcast!

Get more Pinterest Marketing Tips, just visit https://laurarike.com/pinterest-marketing-podcast/

Where to find more Pinterest Marketing Tips: 

Facebook: https://facebook.com/laurarike 

Pinterest: https://pinterest.com/laurarike 

Instagram: https://instagram.com/laurarike 

Twitter: https://twitter.com/laura_rike 

LinkedIn: https://www.linkedin.com/in/laurarike/ 

YouTube: https://www.youtube.com/c/LauraRikePinterest 

Are you wondering about the value of Pinterest group boards in your growth strategy? Maybe you’ve been scratching your head, wondering if they're hidden gold mines waiting to be unearthed or a huge waste of time.

In this episode, Laura is digging into all the info on Pinterest Group Boards. Listen in to learn:

• What Group Boards Are
• How To Find the Right Group Boards for Your Business
• How to Use Group Boards for Your Business.

--

It's not always easy to get your offer in front of the right people at the right time. You could spend hours upon hours creating content, posting and praying on social media, networking with other entrepreneurs - and still see little return on investment.

Laura’s Clicks to Cash framework is the answer for you to make it less overwhelming when figuring out how to bring in more email subscribers and sales. I've used this exact system to attract over ONE MILLION visitors to a client's website, and I can help you do the same.

Laura is a Pinterest Strategist who specializes in helping high-performing brands, and content creators boost their traffic, leads, and sales through visual SEO. She is a Pinterest Strategist who helps high-performing business owners implement content growth plans, outsource their visibility and steadily grow their monthly revenue through her signature growth to greatness framework with done for you services and course packages.

Not convinced yet that Pinterest is right for your brand? Check out her free Power Of Pinterest download full of insider ways to make sure you are set up to bring a client running to you with a credit card in hand, begging you to take their money!

_ 

See full show notes for all episodes at Pintastic Podcast!

Get more Pinterest Marketing Tips, just visit https://laurarike.com/pinterest-marketing-podcast/ delivered!

Where to find more Pinterest Marketing Tips:

Facebook: https://facebook.com/laurarike 

Pinterest: https://pinterest.com/laurarike 

Instagram: https://instagram.com/laurarike 

Twitter: https://twitter.com/laura_rike 

LinkedIn: https://www.linkedin.com/in/laurarike/ 

YouTube: https://www.youtube.com/c/LauraRikePinterest 

Big news in the Pinterest world! Brace yourself for the end of an era as idea pins bid us farewell. But fear not, because as Laura explains in this episode, Pinterest is making your pin creation and monetization easier!

Listen in to Learn:

• About the features that ALL users now have access to.
• How to access better stats and data to help you with your Pinterest marketing plan.
• Who still has access to create idea pins
• And so much more!

--

Want 10,897+ more website visitors from a SINGLE post?

That my friend is the POWER of Pinterest!

Combining one single pin with the right keywords, you can be found first for your services or products. Unlike your content having an expiration date in other social media sites, Pinterest will keep working for you LONG AFTER you click 'pin'.

With the right strategy (that you will find in Pintastic Rockstars) - and as long as your content is relevant and engaging - it will keep SHOWING UP in people's feeds for YEARS! AND to put the cherry on top, you can take advantage of the awesomeness of Pinterest to double your traffic & sales in LESS THAN 1 hour a week! 

Laura is a Pinterest Strategist who specializes in helping high-performing brands, and content creators boost their traffic, leads, and sales through visual SEO. She is a Pinterest Strategist who helps high-performing business owners implement content growth plans, outsource their visibility and steadily grow their monthly revenue through her signature growth to greatness framework with done for you services and course packages.

Not ready to jump into Rockstars just yet? Check out her free Power Of Pinterest download full of insider ways to make sure you are set up to bring a client running to you with a credit card in hand, begging you to take their money!

_ 

See full show notes for all episodes at Pintastic Podcast!

Get more Pinterest Marketing Tips, just visit https://laurarike.com/pinterest-marketing-podcast/ delivered!

Where to find more Pinterest Marketing Tips:

Facebook: https://facebook.com/laurarike 

Pinterest: https://pinterest.com/laurarike 

Instagram: https://instagram.com/laurarike 

Twitter: https://twitter.com/laura_rike 

LinkedIn: https://www.linkedin.com/in/laurarike/ 

YouTube: https://www.youtube.com/c/LauraRikePinterest 

Do you want your business to have more visibility? In this episode, Laura is sharing four quick ways to increase your visibility by improving your Pinterest profile.

Listen in to discover:

• How to use a personalized profile
• How to claim your website
• How to use keywords to improve your searchability
• The best way to fill out your contact details on your profile.

If you're completely new to Pinterest, don't worry - I'm here to help! In my workshop, I'll teach you everything you need to know about setting up a successful Pinterest account. From choosing the correct username and aesthetic to understanding the basics of editing pins and creating boards, my Pintastic Jumpstart workshop will go through each topic in detail. This way you can Set up a system ONCE & attract leads & paying customers day after day - while you sleep! Some of the clients who implemented this system celebrated a 189% bump in visibility, traffic specifically from Pinterest increased to the #1 referral source to their website, signed a new high-ticket client & MORE!

Laura is a Pinterest Strategist who specializes in helping high-performing brands, and content creators boost their traffic, leads, and sales through visual SEO. She is a Pinterest Strategist who helps high-performing business owners implement content growth plans, outsource their visibility and steadily grow their monthly revenue through her signature growth to greatness framework with done for you services and course packages.

Not convinced yet that Pinterest is right for your brand? Check out Pinterest Marketing Strategy Masterclass for free where she covers not only who’s a good fit for the platform unbiasedly but also continued growth of her email list with new leads daily, but also how she grew her agency & digital product sales with the power of Pinterest! 

_

See full show notes for all episodes at Pintastic Podcast!

Get more Pinterest Marketing Tips, just visit https://laurarike.com/pinterest-marketing-podcast/ delivered!

Where to find more Pinterest Marketing Tips: 

Facebook: https://facebook.com/laurarike 

Pinterest: https://pinterest.com/laurarike 

Instagram: https://instagram.com/laurarike 

Twitter: https://twitter.com/laura_rike 

LinkedIn: https://www.linkedin.com/in/laurarike/ 

YouTube: https://www.youtube.com/c/LauraRikePinterest 

Is Pinterest a good platform for your business? Laura Rike says ABSOLUTELY! If your business is not on Pinterest you are really missing out and on this episode she is share 5 BIG reasons you need to get your business on Pinterest NOW!

Listen in to Learn:

• How time and energy on Pinterest pays off long term.
• How Pinterest helps you to market your products & services without being salesy.
• The power of influence on Pinterest.
• How Pinterest drives referrals.
• The money pockets you might be missing out on.

If you're open to playing the long-game with an organic & sustainable solution that allows you to:

✔️stay top-of-mind for your customers whenever they think about your zone of magic

✔️ stand out from the sea of content online so you can attract the RIGHT readers to your content

✔️ grow your audience & authority in your sleep so you can wake up to more high-quality traffic & passive income.

But if Facebook ads, Instagram, and TikTok aren’t the answer… what is?

Pinterest could be exactly what you need to reach your goals.

But you have no clue where to start with Pinterest. 

What you need is an expert to swoop in and set-up (or clean up!) your Pinterest profile so you can start getting more eyes on the content you already have.

(No more creating new content for zero ROI!)

Get a completely optimized Pinterest account designed to help your brand be found by your ideal clients & customers, without lifting a finger.

​​​​​​​​​​​​In as little as two weeks, you'll walk away with:

• a fully SEO-optimized Pinterest profile, so you are easily found by your ideal follower
• strong & strategic foundations for your Pinterest that last (no trendy tricks being used here!)
• perfect-fit Pinterest boards to build authority in your niche on Pinterest
• effective Pinterest board descriptions & titles that help you rank higher in Pinterest search (and share your brand's message)
• scroll-stopping pin templates designed specifically for you and your team to use again, and again

Laura is a Pinterest Strategist who specializes in helping high-performing brands, and content creators boost their traffic, leads, and sales through visual SEO. She is a Pinterest Strategist who helps high-performing business owners implement content growth plans, outsource their visibility and steadily grow their monthly revenue through her signature growth to greatness framework with done for you services and course packages. When you work together on your Pinterest Build, you won't just be getting her thoughts on your profile, boards, and keywords. She'll be applying everything she know about Pinterest (from the algorithm to SEO) to make it work for you and your brand, so you don't have to do any research, studying, or Googling to figure it out yourself. And she'll leave no question unanswered... you'll be able to ask her directly if you have any questions and feel confident that you're getting a personalized response based on up to date Pinterest practices.

Not ready for a full build from a strategist yet? Check out her free Power Of Pinterest download full of insider ways to make sure you are set up to bring a client running to you with a credit card in hand, begging you to take their money!

_ 

See full show notes for all episodes at Pintastic Podcast!

Get more Pinterest Marketing Tips, just visit https://laurarike.com/pinterest-marketing-podcast/ delivered!

Where to find more Pinterest Marketing Tips:

Facebook: https://facebook.com/laurarike 

Pinterest: https://pinterest.com/laurarike 

Instagram: https://instagram.com/laurarike 

Twitter: https://twitter.com/laura_rike 

LinkedIn: https://www.linkedin.com/in/laurarike/ 

YouTube: https://www.youtube.com/c/LauraRikePinterest 

Even with the right marketing and the best content conversion can be difficult. In this episode Laura is sharing 7 secrets to greater conversions.

Listen in to learn about:

• The Mobile Conversion
• The Split Test Secret
• The Case Study Secret
• The Landing Page Secret
• The Profile Secret
• The Escape Secret
• AND... The Magnifying Glass Secret

Want 10,897+ more website visitors from a SINGLE post?

That my friend is the POWER of Pinterest!

Combining one single pin with the right keywords, you can be found first for your services or products. Unlike your content having an expiration date in other social media sites, Pinterest will keep working for you LONG AFTER you click 'pin'.

With the right strategy (that you will find in Pintastic Rockstars) - and as long as your content is relevant and engaging - it will keep SHOWING UP in people's feeds for YEARS! AND to put the cherry on top, you can take advantage of the awesomeness of Pinterest to double your traffic & sales in LESS THAN 1 hour a week! 

Laura is a Pinterest Strategist who specializes in helping high-performing brands, and content creators boost their traffic, leads, and sales through visual SEO. She is a Pinterest Strategist who helps high-performing business owners implement content growth plans, outsource their visibility and steadily grow their monthly revenue through her signature growth to greatness framework with done for you services and course packages.

Not ready to jump into Rockstars just yet? Check out her free Power Of Pinterest download full of insider ways to make sure you are set up to bring a client running to you with a credit card in hand, begging you to take their money!

_

See full show notes for all episodes at Pintastic Podcast!

Get more Pinterest Marketing Tips, just visit https://laurarike.com/pinterest-marketing-podcast/ delivered!

Where to find more Pinterest Marketing Tips: 

Facebook: https://facebook.com/laurarike 

Pinterest: https://pinterest.com/laurarike 

Instagram: https://instagram.com/laurarike 

Twitter: https://twitter.com/laura_rike 

LinkedIn: https://www.linkedin.com/in/laurarike/ 

YouTube: https://www.youtube.com/c/LauraRikePinterest 

Have you been wondering whether Pinterest is a good fit for your business, but you are worried that you can't use it because you don't have a website?

Well, wonder no more! In this episode Laura is setting the record straight on this myth once and for all!

Listen in to learn:

• Whether or not a website is essential for using Pinterest.
• What you can do if you don't have a website.
• The MOST important thing you need to do when choosing where to send your traffic.
• And more!!

It's not always easy to get your offer in front of the right people at the right time. You could spend hours upon hours creating content, posting and praying on social media, networking with other entrepreneurs - and still see little return on investment.

Laura’s Clicks to Cash framework is the answer for you to make it less overwhelming when figuring out how to bring in more email subscribers and sales. I've used this exact system to attract over ONE MILLION visitors to a client's website, and I can help you do the same.

Laura is a Pinterest Strategist who specializes in helping high-performing brands, and content creators boost their traffic, leads, and sales through visual SEO. She is a Pinterest Strategist who helps high-performing business owners implement content growth plans, outsource their visibility and steadily grow their monthly revenue through her signature growth to greatness framework with done for you services and course packages.

Not convinced yet that Pinterest is right for your brand? Check out her free Power Of Pinterest download full of insider ways to make sure you are set up to bring a client running to you with a credit card in hand, begging you to take their money!

_

See full show notes for all episodes at Pintastic Podcast!

Get more Pinterest Marketing Tips, just visit https://laurarike.com/pinterest-marketing-podcast/ delivered!

Where to find more Pinterest Marketing Tips: 

Facebook: https://facebook.com/laurarike 

Pinterest: https://pinterest.com/laurarike 

Instagram: https://instagram.com/laurarike 

Twitter: https://twitter.com/laura_rike 

LinkedIn: https://www.linkedin.com/in/laurarike/ 

YouTube: https://www.youtube.com/c/LauraRikePinterest 

In this episode Laura is discussing her most requested topic: How to Write Great Pinterest Descriptions.

Listen in to learn:

• What Pinterest Descriptions Are
• How to Write the Very Best Descriptions
• How to Use Your Titles and Descriptions to Attract the Right Person to Your Business.
• How to get Laura's eyeballs on your descriptions over in her Free Pinterest for Blogger & Business Owner Rockstars Group

We are expected to consistently post ‘fresh content’ to follow best practices IF we want to build a strong Pinterest foundation... but we don't have enough time in the day to do 'all the things'.

That is why I spent countless hours (like literally over 200 & counting) researching, testing and organizing the BEST Pinterest keywords that have brought in over 626,935 organic clicks and $33,070 for my clients in less than 30 days!! Get lifetime access to Laura’s Pinterest Keyword Swipe file here! 

Laura is a Pinterest Strategist who specializes in helping high-performing brands, and content creators boost their traffic, leads, and sales through visual SEO. She is a Pinterest Strategist who helps high-performing business owners implement content growth plans, outsource their visibility and steadily grow their monthly revenue through her signature growth to greatness framework with done for you services and course packages.

Don’t forget to also check out the Pinterest Marketing Strategy Masterclass for free where she covers not only who’s a good fit for the platform unbiasedly but also continued growth of her email list with new leads daily, but also how she grew her agency & digital product sales with the power of Pinterest! 

_

See full show notes for all episodes at Pintastic Podcast!

Get more Pinterest Marketing Tips, just visit https://laurarike.com/pinterest-marketing-podcast/ delivered!

Where to find more Pinterest Marketing Tips:

Facebook: https://facebook.com/laurarike 

Pinterest: https://pinterest.com/laurarike 

Instagram: https://instagram.com/laurarike 

Twitter: https://twitter.com/laura_rike 

LinkedIn: https://www.linkedin.com/in/laurarike/ 

Welcome to the Pintastic Podcast with Laura Rike, where we explore the power of Pinterest as a marketing tool for service-based businesses. In this episode, Laura shares insider tips on how coaches can use Pinterest to attract their target audience and turn them into clients.

In this episode, you will learn…

• Pinterest as a search-based platform for problem-solving
• Conducting keyword research to attract the target audience
• Creating relevant boards to organize content and guide potential clients
• Utilizing Pinterest analytics, spying on the competition, and investing in promoted pins to increase business
•  And so much more!

Want 10,897+ more website visitors from a SINGLE post?

That my friend is the POWER of Pinterest!

Combining one single pin with the right keywords, you can be found first for your services or products. Unlike your content having an expiration date in other social media sites, Pinterest will keep working for you LONG AFTER you click 'pin'.

With the right strategy (that you will find in Pintastic Rockstars) - and as long as your content is relevant and engaging - it will keep SHOWING UP in people's feeds for YEARS! AND to put the cherry on top, you can take advantage of the awesomeness of Pinterest to double your traffic & sales in LESS THAN 1 hour a week! 

Laura is a Pinterest Strategist who specializes in helping high-performing brands, and content creators boost their traffic, leads, and sales through visual SEO. She is a Pinterest Strategist who helps high-performing business owners implement content growth plans, outsource their visibility and steadily grow their monthly revenue through her signature growth to greatness framework with done for you services and course packages.

Not ready to jump into Rockstars just yet? Check out her free Power Of Pinterest download full of insider ways to make sure you are set up to bring a client running to you with a credit card in hand, begging you to take their money!

_

See full show notes for all episodes at Pintastic Podcast!

Get more Pinterest Marketing Tips, just visit https://laurarike.com/pinterest-marketing-podcast/ delivered!

Where to find more Pinterest Marketing Tips:

Facebook: https://facebook.com/laurarike 

Pinterest: https://pinterest.com/laurarike 

Instagram: https://instagram.com/laurarike 

Twitter: https://twitter.com/laura_rike 

LinkedIn: https://www.linkedin.com/in/laurarike/ 

YouTube: https://www.youtube.com/c/LauraRikePinterest 

Ready to make Pinterest profitable for you? Tune in to the Pintastic Podcast! In this episode, host, Laura Rike, shares her expert tips on creating compelling video pins on Pinterest, including testing, following SEO best practices, and using sustainable systems for long-term profitability. Laura covers everything from recording videos to creating graphic images in Canva. She also provides resources such as templates and keyword swipe files to make creating video pins a breeze. Take advantage of this valuable advice for creating content that speaks to users' needs and drives actual results.

In this episode, you will learn…

• How to create video pins on Pinterest
• The importance of video pins for Pinterest marketing and driving traffic
• Tips and strategies for making effective and attention-grabbing video pins
• How to create video pins easily using animation and Canva templates
• Tips for creating effective video pins, such as testing sizes, having a strong call to action, avoiding audio-only, and designing for mobile
• And so much more!

Want 10,897+ more website visitors from a SINGLE post?

That my friend is the POWER of Pinterest!

Combining one single pin with the right keywords, you can be found first for your services or products. Unlike your content having an expiration date in other social media sites, Pinterest will keep working for you LONG AFTER you click 'pin'.

With the right strategy (that you will find in Pintastic Rockstars) - and as long as your content is relevant and engaging - it will keep SHOWING UP in people's feeds for YEARS!

AND to put the cherry on top, you can take advantage of the awesomeness of Pinterest to double your traffic & sales in LESS THAN 1 hour a week!  

Laura is a Pinterest Strategist who specializes in helping high-performing brands, and content creators boost their traffic, leads, and sales through visual SEO. She is a Pinterest Strategist who helps high-performing business owners implement content growth plans, outsource their visibility and steadily grow their monthly revenue through her signature growth to greatness framework with done for you services and course packages.

 Not ready to jump into Rockstars just yet? Check out her free Power Of Pinterest download full of insider ways to make sure you are set up to bring a client running to you with a credit card in hand, begging you to take their money!

_

See full show notes for all episodes at Pintastic Podcast!

Get more Pinterest Marketing Tips, just visit https://laurarike.com/pinterest-marketing-podcast/ delivered!

 Where to find more Pinterest Marketing Tips:

Facebook: https://facebook.com/laurarike 

Pinterest: https://pinterest.com/laurarike 

Instagram: https://instagram.com/laurarike 

Twitter: https://twitter.com/laura_rike 

LinkedIn: https://www.linkedin.com/in/laurarike/ 

YouTube: https://www.youtube.com/c/LauraRikePinterest 

In this episode, Laura is unpacking Pinterest's search intent. She is going to show you how to discover who's on the platform and what they're searching for.

Listen in to discover:

• What the Pinterest algorithm prioritizes and how it shows users the content that is most relevant to their search.
• How to leverage the user's search intent on Pinterest.
• How to increase engagement, reach, and profitability on the platform by analyzing Pinterest data to understand Pinterest search intent.

--

Crafting the perfect pin graphic can be a challenge, but with the right tools and techniques you can create attractive visuals that draw attention to your board. With these easy-to-customize Pinterest Pin templates, you can take advantage of quick and simple design solutions to spice up your pins. From selecting eye-catching art to adjusting saturation settings, these templates give you the power to make stunning pins that instantly capture attention. Stop struggling with graphic design and start creating amazing Pinterest pins today with these simple yet effective customizable templates!

Laura is a Pinterest Strategist who specializes in helping high-performing brands, and content creators boost their traffic, leads, and sales through visual SEO. She is a Pinterest Strategist who helps high-performing business owners implement content growth plans, outsource their visibility and steadily grow their monthly revenue through her signature growth to greatness framework with done for you services and course packages.

Looking to learn a bit more about Pinterest strategy before you dive right into creating your own pin designs? Check out Pinterest Marketing Strategy Masterclass for free where she covers not only continued growth of her email list with new leads daily, but also how she grew her agency & digital product sales with the power of Pinterest! 

_ 

See full show notes for all episodes at Pintastic Podcast!

Get more Pinterest Marketing Tips, just visit https://laurarike.com/pinterest-marketing-podcast/ delivered!

Where to find more Pinterest Marketing Tips:

Facebook: https://facebook.com/laurarike 

Pinterest: https://pinterest.com/laurarike 

Instagram: https://instagram.com/laurarike 

Twitter: https://twitter.com/laura_rike 

LinkedIn: https://www.linkedin.com/in/laurarike/ 

YouTube: https://www.youtube.com/c/LauraRikePinterest

Have you ever been marketed to by a product that you have no interest in or one that has no relevance to you? The answer is probably yes. The problem here is that whatever company was marketing to you, they weren't being customer-centric in their marketing strategy.

As a business, you HAVE to be customer-centric and understand the various stages of your customer's journey. This means listening to their needs, whether on social media or other platforms.

In this episode Laura and Amy look at what a customer-centric marketing strategy is and how it can help to grow your business.

As an experienced Pinterest strategist, Laura strives to bring the best of her expertise to your account. With an extensive audit of your profile and past campaigns, I create a Profit Plan which is a customized marketing strategy tailored to increase page views, followers, and conversions. Her approach gets you noticed on the platform with creative strategies and a mix of organic and paid options designed to boost your rankings. Furthermore, Laura always make sure that her recommendations stay within brand guidelines while helping hone craft a distinct and compelling presence. By the end of the profit plan you’ll have the type of strategy that brings more visibility and business success through Pinterest!

Laura is a Pinterest Strategist who specializes in helping high-performing brands, and content creators boost their traffic, leads, and sales through visual SEO. She is a Pinterest Strategist who helps high-performing business owners implement content growth plans, outsource their visibility and steadily grow their monthly revenue through her signature growth to greatness framework with done for you services and course packages.

Not convinced yet that Pinterest is right for your brand? Check out Pinterest Marketing Strategy Masterclass for free where she covers not only who’s a good fit for the platform unbiasedly but also continued growth of her email list with new leads daily, but also how she grew her agency & digital product sales with the power of Pinterest! 

_

See full show notes for all episodes at Pintastic Podcast!

Get more Pinterest Marketing Tips, just visit https://laurarike.com/pinterest-marketing-podcast/ delivered!

Where to find more Pinterest Marketing Tips:

Facebook: https://facebook.com/laurarike 

Pinterest: https://pinterest.com/laurarike 

Instagram: https://instagram.com/laurarike 

Twitter: https://twitter.com/laura_rike 

LinkedIn: https://www.linkedin.com/in/laurarike/ 

YouTube: https://www.youtube.com/c/LauraRikePinterest

How do you know which metrics really matter when it comes to your Pinterest marketing strategy??

One of my favorite things about Pinterest is it’s NOT social media. Followers, comments, etc. don't matter really like you would think.

As of lately it seems like Pinterest followers is being emphasized again with the new “follower” button. Followers do matter, but are they as important as you think?

Your Future Success Starts Now And I'll Show You How!

Learn the strategies that work in 2022 and beyond. You will learn how to harness the POWER of Pinterest, how to DIVERSIFY content, deep dive on Pinterest KEYWORD RESEARCH & how to avoid being de-indexed (flagged for spam)!

As a Pinterest Manager & Pinterest Consultant I help high-performing business owners & content creators (like YOU) implement content growth plans, outsource their visibility & steadily grow their monthly revenue without tantrums over tech or trading sleep for success.

I do this using my signature Pintastic Growth to Greatness framework implemented through my course program, amplifier coaching packages & rockstar done for you services.

In this episode of The Pintastic Podcast, Laura shares valuable insights on how businesses in non-traditional niches can use Pinterest as a marketing channel.

Listen in to learn:

• What Pinterest prioritizes over everything else that you can tap into to get your content seen.
• How to showcase your business's unique value proposition with compelling pins and relevant keywords.
• How the longer lifespan of Pinterest content makes the platform an essential part of any business's marketing mix.

If you're completely new to Pinterest, don't worry - I'm here to help! In my workshop, I'll teach you everything you need to know about setting up a successful Pinterest account. From choosing the correct username and aesthetic to understanding the basics of editing pins and creating boards, my Pintastic Jumpstart workshop will go through each topic in detail. This way you can Set up a system ONCE & attract leads & paying customers day after day - while you sleep! Some of the clients who implemented this system celebrated a 189% bump in visibility, traffic specifically from Pinterest increased to the #1 referral source to their website, signed a new high-ticket client, & MORE!

Laura is a Pinterest Strategist who specializes in helping high-performing brands, and content creators boost their traffic, leads, and sales through visual SEO. She is a Pinterest Strategist who helps high-performing business owners implement content growth plans, outsource their visibility and steadily grow their monthly revenue through her signature growth to greatness framework with done for you services and course packages.

Not convinced yet that Pinterest is right for your brand? Check out Pinterest Marketing Strategy Masterclass for free where she covers not only who’s a good fit for the platform unbiasedly but also continued growth of her email list with new leads daily, but also how she grew her agency & digital product sales with the power of Pinterest! 

_

See full show notes for all episodes at Pintastic Podcast!

Get more Pinterest Marketing Tips, just visit https://laurarike.com/pinterest-marketing-podcast/ delivered!

Where to find more Pinterest Marketing Tips:

Facebook: https://facebook.com/laurarike 

Pinterest: https://pinterest.com/laurarike 

Instagram: https://instagram.com/laurarike 

Twitter: https://twitter.com/laura_rike 

LinkedIn: https://www.linkedin.com/in/laurarike/ 

YouTube: https://www.youtube.com/c/LauraRikePinterest 

In this episode, Laura demystifies the world of Pinterest by explaining the difference between Pinterest Keywords and Pinterest Optimization. By understanding and leveraging Pinterest keywords and optimization, you can significantly boost your online visibility, attract your ideal clients, and grow your business.

Listen to learn:

• How understanding Pinterest Keywords can help content creators reach users actively searching for their content.
• The strategies involved in Pinterest Optimization to enhance visibility and performance on the platform.
• The importance of balancing short-tail and long-tail keywords to target both broad and specific audiences.
• How leveraging Pinterest keywords and optimization can boost online visibility, attract ideal clients, and drive business growth.

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Want 10,897+ more website visitors from a SINGLE post?

That my friend is the POWER of Pinterest!

Combining one single pin with the right keywords, you can be found first for your services or products. Unlike your content having an expiration date in other social media sites, Pinterest will keep working for you LONG AFTER you click 'pin'.

With the right strategy (that you will find in Pintastic Rockstars) - and as long as your content is relevant and engaging - it will keep SHOWING UP in people's feeds for YEARS! AND to put the cherry on top, you can take advantage of the awesomeness of Pinterest to double your traffic & sales in LESS THAN 1 hour a week! 

Laura is a Pinterest Strategist who specializes in helping high-performing brands, and content creators boost their traffic, leads, and sales through visual SEO. She is a Pinterest Strategist who helps high-performing business owners implement content growth plans, outsource their visibility and steadily grow their monthly revenue through her signature growth to greatness framework with done for you services and course packages.

Not ready to jump into Rockstars just yet? Check out her free Power Of Pinterest download full of insider ways to make sure you are set up to bring a client running to you with a credit card in hand, begging you to take their money!

_

See full show notes for all episodes at Pintastic Podcast!

Get more Pinterest Marketing Tips, just visit https://laurarike.com/pinterest-marketing-podcast/ delivered!

Where to find more Pinterest Marketing Tips:

Facebook: https://facebook.com/laurarike 

Pinterest: https://pinterest.com/laurarike 

Instagram: https://instagram.com/laurarike 

Twitter: https://twitter.com/laura_rike 

LinkedIn: https://www.linkedin.com/in/laurarike/ 

YouTube: https://www.youtube.com/c/LauraRikePinterest 

Ever wondered how the heck to use Pinterest for your direct sales business? In this episode, Laura shares 4 tips to help you out!

Listen in to learn:

• One small change you can make to your profile to start attracting more clients.
• How to use Pinterest to help you rank on search engines.
• How to use keywords effectively to promote your direct sales business.
• And More!

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Every business is different, and there is no magic strategy to implement to make you millions, BUT Pinterest coaching can be your new secret weapon for amplifying what is working in your business right now! 

The astounding amount of people who use Pinterest is only one of the best parts about it. Not only are so many people using Pinterest but so few other businesses are taking advantage of it! Most companies and marketers, including big marketing companies, are all about Facebook because that's where they see the big numbers.

Remember, it isn't just about big numbers, it's about attracting quality leads with meaningful content. And so, not only can you do that on Pinterest thanks to its unique platform, but you can do so in an environment with very little competition.

If you are ready to start using Pinterest to grow your traffic, leads and even sales, click here to find out how Laura can help.

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See full show notes for all episodes at Pintastic Podcast!

Get more Pinterest Marketing Tips, just visit https://laurarike.com/pinterest-marketing-podcast/ delivered!

Where to find more Pinterest Marketing Tips:

 Facebook: https://facebook.com/laurarike 

Pinterest: https://pinterest.com/laurarike 

Instagram: https://instagram.com/laurarike 

Twitter: https://twitter.com/laura_rike 

LinkedIn: https://www.linkedin.com/in/laurarike/ 

YouTube: https://www.youtube.com/c/LauraRikePinterest 

Can you really make money using Pinterest for affiliate marketing? 

Absolutely … IF you know the right strategies! In this episode, Laura shares her best tips for making money on Pinterest using affiliate marketing.

Listen in to learn: 

• How to effectively use affiliate links on Pinterest.
• How to use relevant keywords in pin descriptions to improve visibility and ranking in Pinterest searches.
• Strategies to use Pinterest to grow your email list, drive traffic to specific content, and generate passive income through affiliate marketing.

Crafting the perfect pin graphic can be a challenge, but with the right tools and techniques, you can create attractive visuals that draw attention to your board. With these easy-to-customize Pinterest Pin templates, you can take advantage of quick and simple design solutions to spice up your pins. From selecting eye-catching art to adjusting saturation settings, these templates give you the power to make stunning pins that instantly capture attention. Stop struggling with graphic design and start creating amazing Pinterest pins today with these simple yet effective customizable templates!

Laura is a Pinterest Strategist who specializes in helping high-performing brands, and content creators boost their traffic, leads, and sales through visual SEO. She is a Pinterest strategist who helps high-performing business owners implement content growth plans, outsource their visibility, and steadily grow their monthly revenue through her signature growth to greatness framework with done-for-you services and course packages.

Looking to learn a bit more about Pinterest strategy before you dive right into creating your own pin designs? Check out Pinterest Marketing Strategy Masterclass for free where she covers not only continued growth of her email list with new leads daily, but also how she grew her agency & digital product sales with the power of Pinterest! 

_

See full show notes for all episodes at Pintastic Podcast!

Get more Pinterest Marketing Tips, just visit https://laurarike.com/pinterest-marketing-podcast/ delivered!

Where to find more Pinterest Marketing Tips:

Facebook: https://facebook.com/laurarike 

Pinterest: https://pinterest.com/laurarike 

Instagram: https://instagram.com/laurarike 

Twitter: https://twitter.com/laura_rike 

LinkedIn: https://www.linkedin.com/in/laurarike/ 

YouTube: https://www.youtube.com/c/LauraRikePinterest 

Ready to start attracting ideal clients using Pinterest? In this episode, Pinterest expert Laura Rike shares valuable insights on how to attract ideal clients on Pinterest.

Listen in to learn:

• One crucial element you should focus on to attract ideal clients.
• How to optimize pin topics to be hyper-relevant to board titles and descriptions to help Pinterest index your pins.
• How to use keywords on boards to help Pinterest better understand the content and serve it to relevant users.

As an experienced Pinterest strategist, Laura strives to bring the best of her expertise to your account. With an extensive audit of your profile and past campaigns, I create a Profit Plan which is a customized marketing strategy tailored to increase page views, followers, and conversions. Her approach gets you noticed on the platform with creative strategies and a mix of organic and paid options designed to boost your rankings. Furthermore, Laura always make sure that her recommendations stay within brand guidelines while helping hone craft a distinct and compelling presence. By the end of the profit plan you’ll have the type of strategy that brings more visibility and business success through Pinterest!

Laura is a Pinterest Strategist who specializes in helping high-performing brands, and content creators boost their traffic, leads, and sales through visual SEO. She is a Pinterest Strategist who helps high-performing business owners implement content growth plans, outsource their visibility and steadily grow their monthly revenue through her signature growth to greatness framework with done for you services and course packages.

Not convinced yet that Pinterest is right for your brand? Check out Pinterest Marketing Strategy Masterclass for free where she covers not only who’s a good fit for the platform unbiasedly but also continued growth of her email list with new leads daily, but also how she grew her agency & digital product sales with the power of Pinterest! 

_

See full show notes for all episodes at Pintastic Podcast!

Get more Pinterest Marketing Tips, just visit :https://laurarike.com/pinterest-marketing-podcast/

Where to find more Pinterest Marketing Tips:

Facebook: https://facebook.com/laurarike 

Pinterest: https://pinterest.com/laurarike 

Instagram: https://instagram.com/laurarike 

Twitter: https://twitter.com/laura_rike 

LinkedIn: https://www.linkedin.com/in/laurarike/ 

YouTube: https://www.youtube.com/c/LauraRikePinterest 

In this episode of The Pintastic Podcast, Laura discusses how Pinterest can be a game-changer for businesses and provides actionable tips to help you overcome the overwhelm of tackling the platform for your marketing.

Listen in to learn:

• The importance of Pinterest as a powerful marketing platform.
• Actionable tips for overcoming the initial learning curve of Pinterest.
• How to optimize your Pinterest account.
• The incredible benefits of mastering Pinterest for your business.

It's not always easy to get your offer in front of the right people at the right time. You could spend hours upon hours creating content, posting and praying on social media, networking with other entrepreneurs - and still see little return on investment.

Laura’s Clicks to Cash framework is the answer for you to make it less overwhelming when figuring out how to bring in more email subscribers and sales. I've used this exact system to attract over ONE MILLION visitors to a client's website, and I can help you do the same.

Laura is a Pinterest Strategist who specializes in helping high-performing brands, and content creators boost their traffic, leads, and sales through visual SEO. She is a Pinterest Strategist who helps high-performing business owners implement content growth plans, outsource their visibility and steadily grow their monthly revenue through her signature growth to greatness framework with done for you services and course packages.

Not convinced yet that Pinterest is right for your brand? Check out her free Power Of Pinterest download full of insider ways to make sure you are set up to bring a client running to you with a credit card in hand, begging you to take their money!

_

See full show notes for all episodes at Pintastic Podcast!

Get more Pinterest Marketing Tips, just visit https://laurarike.com/pinterest-marketing-podcast/ delivered!

Where to find more Pinterest Marketing Tips:

Facebook: https://facebook.com/laurarike 

Pinterest: https://pinterest.com/laurarike 

Instagram: https://instagram.com/laurarike 

Twitter: https://twitter.com/laura_rike 

LinkedIn: https://www.linkedin.com/in/laurarike/ 

YouTube: https://www.youtube.com/c/LauraRikePinterest 

When someone mentions Pinterest, what comes to mind? Perhaps it's a collection of stunning visuals, delightful recipes, or even the potential for growing your business and email list. Pinterest offers a world of opportunities, but it all comes down to one critical factor: keywords.

In this episode, Laura is sharing all the deets on how to use keywords to rank and go viral on Pinterest.

--

We are expected to consistently post ‘fresh content’ to follow best practices IF we want to build a strong Pinterest foundation... but we don't have enough time in the day to do 'all the things'.

That is why I spent countless hours (like literally over 200 & counting) researching, testing and organizing the BEST Pinterest keywords that have brought in over 626,935 organic clicks and $33,070 for my clients in less than 30 days!! Get Lifetime access to my Pinterest SEO Secrets Here. 

Laura is a Pinterest Strategist who specializes in helping high-performing brands, and content creators boost their traffic, leads, and sales through visual SEO. She is a Pinterest Strategist who helps high-performing business owners implement content growth plans, outsource their visibility and steadily grow their monthly revenue through her signature growth to greatness framework with done for you services and course packages.

Don’t forget to also check out the Pinterest Marketing Strategy Masterclass for free where she covers not only who’s a good fit for the platform unbiasedly but also continued growth of her email list with new leads daily, but also how she grew her agency & digital product sales with the power of Pinterest! 

_

See full show notes for all episodes at Pintastic Podcast!

Get more Pinterest Marketing Tips, just visit https://laurarike.com/pinterest-marketing-podcast/ delivered!

Where to find more Pinterest Marketing Tips: 

Facebook: https://facebook.com/laurarike 

Pinterest: https://pinterest.com/laurarike 

Instagram: https://instagram.com/laurarike 

Twitter: https://twitter.com/laura_rike 

LinkedIn: https://www.linkedin.com/in/laurarike/ 

YouTube: https://www.youtube.com/c/LauraRikePinterest 

In this episode of The Pintastic Podcast, host Laura Rike sits down with marketing strategist and brand visibility coach Ginna Tassanelli to walk through a live Pinterest audit. Ginna shares her journey from running a fashion-focused brand to leading a high-converting marketing agency—and how her Pinterest account needed to evolve along with her.

Laura guides Ginna through actionable steps to clean up, rebrand, and repurpose existing Pinterest content so it aligns with her current offers and lead generation strategy. Whether you’ve ignored Pinterest for a while or you're in the middle of a business pivot, this episode shows you how to turn an outdated account into a strategic traffic driver.

Key Takeaways:

• How to decide whether to start a new Pinterest account or repurpose your current oneWhat to do with old boards and content that no longer serve your business goals

• Using Pinterest as a lead generator for video-based offers and high-converting freebies

• How Pinterest search differs from social media—and what that means for your content strategy

• Tips for repurposing Instagram Reels and short-form videos into Pinterest-friendly formats
  

Whether you're a seasoned entrepreneur or just getting started, this episode offers a fresh perspective on how to maximize Pinterest for long-term growth and visibility.

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The host of The Pintastic® Podcast is Laura Rike, an industry-leading Pinterest strategist with over 15 years of marketing expertise and a special focus on Pinterest since its invite-only beginnings. She has guided clients and students to remarkable successes, helping many become industry front-runners with thriving six-figure businesses.

Outside of her professional endeavors, Laura is a devoted mother to three children and a passionate crafter with a love for quilting. She also enjoys running a family blog, where she shares creative adventures that bring her family closer together. This unique blend of personal passions and professional accomplishments shapes Laura’s approach to work, emphasizing growth, connection, and success in every engagement.

Learn More about Laura on her website: laurarike.com

And connect with her on IG:  instagram.com/laurarike/

And on Pinterest: pinterest.com/laurarike/

The guest on this episode, Ginna Tassanelli thrives on helping business and personal brands build an in-demand profitable brand that’s irresistible to premium clients by leveraging the online space so they can create massive impact.

Learn more about Ginna on her website: gethypemedia.com

DM her @ginnamtassanelli on Facebook to request her GPT-powered video script generator

In this episode of The Pintastic Podcast, host Laura Rike shares actionable strategies for turning Instagram content into Pinterest pins that drive traffic and grow your business. Joining Laura is Emily Holthaus, founder of Raising Little Millionaires, a newly launched brand focused on empowering parents to teach their kids financial literacy. Together, they explore how Pinterest can help new and established businesses amplify their reach and connect with the right audience.

Key Takeaways:

Why Pinterest is Essential for Business Growth: Discover how Pinterest serves as a visual search engine that drives long-term traffic and brand awareness.

Repurposing Instagram Content for Pinterest: Laura walks Emily through the step-by-step process of transforming high-performing Instagram posts into optimized Pinterest pins, including tips on design, keywords, and visual search.

Building Brand Awareness as a New Business: Learn how Emily is using Pinterest to introduce Raising Little Millionaires to her audience and establish a strong online presence.

Pinterest Ads Demystified: Understand how to get started with Pinterest ads, using psychographics and search trends to create campaigns that convert—even with a 

Whether you’re launching a new business or looking to grow an existing one, this episode will inspire and equip you with practical tools to turn Pinterest into a powerful marketing platform. Laura’s expertise and Emily’s fresh perspective make this a must-listen for entrepreneurs ready to take the next step.

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The host of The Pintastic® Podcast is Laura Rike, an industry-leading Pinterest strategist with over 15 years of marketing expertise and a special focus on Pinterest since its invite-only beginnings. She has guided clients and students to remarkable successes, helping many become industry front-runners with thriving six-figure businesses.

Outside of her professional endeavors, Laura is a devoted mother to three children and a passionate crafter with a love for quilting. She also enjoys running a family blog, where she shares creative adventures that bring her family closer together. This unique blend of personal passions and professional accomplishments shapes Laura’s approach to work, emphasizing growth, connection, and success in every engagement.

Learn More about Laura on her website: laurarike.com

And connect with her on IG:  instagram.com/laurarike/

And on Pinterest: pinterest.com/laurarike/

The guest on this episode is Emily Holthaus, the co-founder of Raising Little Millionaires. Raising Little Millionaires was born from two moms on a mission to teach their children positive money habits, mindsets, and disciplines from a young age. As educators (Emily is an M.S.Ed curriculum expert), even we struggled to find the time to shower, let alone figure out how to ensure our children developed a positive relationship with money. So Emily created the busy parents manual to instilling financial discipline and empowerment at home between ages 3-18 years old and set out on this journey with Amanda to build a community of parents ready to move the needle on raising a generation of money-smart kids.

Learn more about Emily on her website: https://www.raisinglittlemillionaires.com/ 

Connect with her on IG:  https://www.instagram.com/raisinglittlemillionaires/ 
And on Pinterest: https://www.pinterest.com/raisinglittlemillionaire/

In this episode of The Pintastic Podcast, Laura Rike sits down with Emily Williams, founder of I Heart My Life, and creator of the To Be Ambitious community, to explore how Pinterest can elevate a thriving personal brand. Emily shares her journey of creating impactful communities, mastering her mindset, and scaling multiple brands while juggling various platforms and goals. Laura provides actionable strategies for integrating Pinterest into Emily’s ecosystem, emphasizing how to amplify existing efforts rather than add more to her plate. If you're curious about using Pinterest as a tool to grow your brand and connect with your audience, this episode is packed with insights and practical steps.

Key Takeaways:

How Pinterest supports growth for personal brands through aesthetics and strategic content.

Tips on leveraging Pinterest as a traffic-driving and lead-generating platform.

Why focusing on aligned keywords and audience aspirations can transform Pinterest into a long-term brand asset.

The power of visual branding and integrating multiple platforms for cohesive marketing efforts.

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The host of The Pintastic® Podcast is, Laura Rike is an industry-leading Pinterest strategist with over 15 years of marketing expertise and a special focus on Pinterest since its invite-only beginnings. She has guided clients and students to remarkable successes, helping many become industry front-runners with thriving six-figure businesses.

Outside of her professional endeavors, Laura is a devoted mother to three children and a passionate crafter with a love for quilting. She also enjoys running a family blog, where she shares creative adventures that bring her family closer together. This unique blend of personal passions and professional accomplishments shapes Laura’s approach to work, emphasizing growth, connection, and success in every engagement.

Learn More about Laura on her website: laurarike.com

And connect with her on IG:  instagram.com/laurarike/

And on Pinterest: pinterest.com/laurarike/

The guest on this episode is Emily Williams. Emily is the founder of the I Heart My Life brand and movement, a Success and Mindset Coach for ambitious women, an author, speaker and the host of the I Heart My Life Show Podcast.

Learn more about Emily on her website: www.iheartmylife.com 

Connect with her on IG:  https://www.instagram.com/iheartmylife 

And on Pinterest: https://www.pinterest.com/iheartmylifenow/ 

If you’ve ever wondered how Pinterest could actually help your podcast grow—without adding a hundred new tasks to your plate—this conversation is the lightbulb moment you’ve been waiting for.

In this episode, Laura sits down with Patty Farmer, a master of strategic content repurposing and long-game marketing, to explore how podcasters can tap into Pinterest not as a social platform, but as a search engine built for discovery. Patty shares how one well-placed pin can keep your content working for you for months (or even years), and why the key to Pinterest isn’t volume—it’s intention.

Together, they dive into simple strategies for turning your podcast episodes into evergreen pins, choosing the right keywords without overthinking it, and using smart link systems so your traffic is always pointed in the right direction. If you’re tired of the short shelf life of social posts and want a quieter, more sustainable way to grow—this one’s for you.

Key Takeaways:

• Why Pinterest should be part of your podcast growth strategy—even if you’re not “visual”

• The difference between static and video pins (and when to use each one)

• How to batch content without burning out or reinventing the wheel

• What it really means to “keyword” your pins and how to keep it simple

• The link-shortening trick that keeps your content evergreen, even when your offers change

Pin Perfect Template Membership – $7/month for fresh Canva pin designs: sales.laurarike.com/pinperfect-membership Schedule a PinChat with Laura: laurarike.com/pinchat 

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The host of The Pintastic® Podcast is Laura Rike, an industry-leading Pinterest strategist with over 15 years of marketing expertise and a special focus on Pinterest since its invite-only beginnings. She has guided clients and students to remarkable successes, helping many become industry front-runners with thriving six-figure businesses.

Outside of her professional endeavors, Laura is a devoted mother to three children and a passionate crafter with a love for quilting. She also enjoys running a family blog, where she shares creative adventures that bring her family closer together. This unique blend of personal passions and professional accomplishments shapes Laura’s approach to work, emphasizing growth, connection, and success in every engagement.

Learn More about Laura on her website: laurarike.com

And connect with her on IG:  instagram.com/laurarike/

And on Pinterest: pinterest.com/laurarike/

The guest on this episode, Patty Farmer is an award-winning Marketing & Media Strategist, dynamic International Speaker, Podcast Host, Magazine Publisher, and 7-Figure Event Producer based in Dallas, TX. With her proven strategies, she helps entrepreneurs attract, engage, and convert their ideal clients with confidence and clarity. 

Whether on stage, behind the mic, or coaching one-on-one, Patty’s energy and insights inspire action and drive success. She specializes in working with service-based women entrepreneurs, small business owners, coaches, and content creators to define their target audience, communicate their value, and package their expertise into profitable products and services.

Follow Patty on Pinterest: 

https://www.pinterest.com/PattyFarmerCEO

Check out her digital magazine: 

m3digitalmag.com 

And listen to her podcast: 
https://podcasts.apple.com/us/podcast/marketing-media-money/id1486122729

If Pinterest has ever felt overwhelming, this episode is your exhale.

In this episode, Laura sits down with Cary Ouellette—a mindset and emotional wellness expert who helps women break through anxiety and self-sabotage—to map out a calm, strategic Pinterest plan that truly honors her business. Together, they walk through how to use Pinterest to align with seekers searching for inner peace and self-growth—without dancing, chasing trends, or feeling like you’re failing the algorithm game.

Laura debunks the myth that you need to post 15 times a day and offers a realistic plan for showing up with intention, batching pins with ease, and tapping into Pinterest as a powerful long-game platform. If you’ve ever felt like you’re doing too much, too inconsistently, or wondering why Pinterest traffic isn’t converting, this one is packed with golden answers.

Whether you’re helping people heal, manifest, or grow—you’ll walk away ready to create content that sticks and attracts the people you’re here to serve.

Key Takeaways:

• Pinterest is not social media—it’s a visual search engine with evergreen potential. Pins last longer, and pressure to “keep up” isn’t required.

• You don’t have to pin daily. Laura breaks down why 3x per week is more than enough if done consistently and with intention.

• Batching is your best friend. Learn the 4-step process for keyword research, content pillars, and repurposing content the smart way.

• Video pins vs. static pins—how to use both without burning out, and what short-form videos work best.

• Why keyword alignment matters more than traffic numbers—and how to diagnose what’s not converting.

• Pin design tips using Canva and how to leverage AI-generated visuals to speed up content creation while staying on-brand.

  
  

  Pin Perfect Template Membership – $7/month for fresh Canva pin designs: sales.laurarike.com/pinperfect-membership

  Pinterest Rock Stars Course – Starts at $97 for sustainable, soul-aligned strategy: laurarike.com/rockstars

–

The host of The Pintastic® Podcast is Laura Rike, an industry-leading Pinterest strategist with over 15 years of marketing expertise and a special focus on Pinterest since its invite-only beginnings. She has guided clients and students to remarkable successes, helping many become industry front-runners with thriving six-figure businesses.

Outside of her professional endeavors, Laura is a devoted mother to three children and a passionate crafter with a love for quilting. She also enjoys running a family blog, where she shares creative adventures that bring her family closer together. This unique blend of personal passions and professional accomplishments shapes Laura’s approach to work, emphasizing growth, connection, and success in every engagement.

Learn More about Laura on her website: laurarike.com

And connect with her on IG:  instagram.com/laurarike/

And on Pinterest: pinterest.com/laurarike/

The guest on this episode, Cary Ouellette, helps women with anxiety or those with big goals who keep hitting walls become the CEO of their minds, manifest their dreams, and receive divine guidance through channeling.

Learn more about Cary on her website: http://caryouellette.com/ 

And follow her on Pinterest: 

https://www.pinterest.com/carymomo3/

In this episode, Laura Rike pulls back the curtain on a live Pinterest account audit for mindset mentor and coach Amanda Nowak, the soul behind Element Eight. If you’re a coach, healer, or creative entrepreneur using Pinterest for visibility, this session is your goldmine. Laura walks Amanda through a strategic transformation—from vague profile naming to keyword-rich optimization, from pinning inspirational quotes to curating a purposeful funnel that actually converts.

Using an all-new library analogy, Laura explains how to organize your Pinterest presence from the ground up—your profile is the library, your boards are the sections, and your pins are the books. Amanda learns how to use Pinterest's own data and incognito search tricks to align her brand with the platform’s algorithm and her audience’s late-night search behavior.

From rethinking board titles to embedding opt-ins directly within blog posts, Laura shows how coaches can use Pinterest not just for inspiration, but for sustainable lead generation—without needing to post 24/7 or design 500 pins a day.

Key Takeaways:

• Why your Pinterest profile display name matters more than your handle—and what keywords to include.

• How to use incognito search to uncover what Pinterest really thinks your boards are about.

• The three-part funnel strategy for Pinterest content: Awareness, Consideration, and Purchase.

• Laura’s “library system” analogy for building a search-optimized profile, board structure, and pin strategy.The myth about third-party Pinterest schedulers and why consistency > quantity.

• How to embed opt-ins directly into blog posts to increase conversions from cold traffic.

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The host of The Pintastic® Podcast is Laura Rike, an industry-leading Pinterest strategist with over 15 years of marketing expertise and a special focus on Pinterest since its invite-only beginnings. She has guided clients and students to remarkable successes, helping many become industry front-runners with thriving six-figure businesses.

Outside of her professional endeavors, Laura is a devoted mother to three children and a passionate crafter with a love for quilting. She also enjoys running a family blog, where she shares creative adventures that bring her family closer together. This unique blend of personal passions and professional accomplishments shapes Laura’s approach to work, emphasizing growth, connection, and success in every engagement.Schedule a PinChat with Laura: laurarike.com/pinchat 

Learn More about Laura on her website: laurarike.com

And connect with her on IG:  instagram.com/laurarike/

And on Pinterest: pinterest.com/laurarike/

The guest on this episode, Amanda Nowak, is a burnout recovery coach and the founder of Element Eight, where she helps overwhelmed women entrepreneurs reconnect with themselves and build lives that actually feel good. Drawing from her own experience of hitting burnout in her corporate career and navigating the messy middle of motherhood and ambition, Amanda now guides her clients toward clarity, energy, and aligned decision-making. Through a blend of mindset work, nervous system support, and practical strategy, she helps women stop spinning their wheels and start moving with purpose—without self-sacrificing along the way.

Connect with Amanda and Learn More about Element Eight online: 

Website; https://element-8.com

Pinterest: https://www.pinterest.com/ElementEightMKE/ 

Instagram: https://www.instagram.com/element.eight.coaching/ 

Download her 10-minute Check In:  https://element-8.com/10-minute-check-in 

In this episode Laura dives deep into the most common Pinterest design mistakes that could be costing you clicks, conversions, and sales—and how to fix them using a smart, simple design system. She’s joined by Teagan, a business coach who helps moms build six-figure virtual assistant businesses, and whose Pinterest account hadn’t been touched since 2018.

In this solo episode of The Pintastic® Podcast, Laura Rike addresses the frustrating cycle so many business owners find themselves in: constantly tweaking their funnels, rewriting copy, changing button colors, and second-guessing everything when conversions stay inconsistent. She walks through why your funnel is probably fine, and the real problem is who's walking into it.

With strategic clarity and real talk, Laura reveals the fundamental difference between interruption-based traffic from social media and intent-based traffic from search platforms like Pinterest. If you've been stuck in the funnel tweak loop, convinced something is broken when really you just need better traffic, this episode offers both relief and a roadmap forward.

Key Takeaways:

• A Funnel Is Only as Good as the Traffic: The most beautifully engineered sequence doesn't matter if the person landing on your page doesn't actually need what you sell.

• Social Media Is Interruption-Based: Your ad shows up while someone is scrolling vacation photos or watching reels. They weren't looking for you. You interrupted them.

• Pinterest Users Arrive with Intent: When Pinterest traffic hits your opt-in page, they're already wanting what you have. They searched and you showed up.

• Same Funnel, Different Traffic, Different Outcome: Your funnel doesn't have to work as hard when someone already knows they need what you offer.

• Strategy Matters More Than Volume: Pinterest done right brings in low-lift, evergreen top-of-funnel traffic that works around the clock without requiring daily presence.

—

The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel.

Laura offers multiple pathways to work with her:

→ Pinterest Funnel Workshop (sales.laurarike.com/pinterest-funnel-workshop) - A monthly workshop for those exploring how Pinterest fits into their growth strategy

→ Pin Hacking Academy (laurarike.com/academy) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support

→ Blueprint Management (laurarike.com/blueprint) - Done-with-you strategic guidance where Laura delivers the monthly strategy and your team executes

→ Organic Management (laurarike.com/pinterest-management-services) - Fully done-for-you organic Pinterest strategy and execution

→ Ads Management (laurarike.com/promoted-pin-services) - Fully managed paid traffic campaigns through Promoted Pins

Ready to explore which pathway is right for you? Schedule a PinChat with Laura at laurarike.com/pinchat, follow along on Instagram at instagram.com/laurarike, and connect on Pinterest at pinterest.com/laurarike

In this solo episode of The Pintastic® Podcast, Laura Rike makes the case for treating Pinterest as a long game strategy, not a three-month test. She walks through why social media platforms reset your visibility daily while search engines like Pinterest allow your content to stack and compound over months and years.

With real client data and strategic clarity, Laura reveals what happens when you commit to Pinterest for a full year, reading the data, adjusting your approach, and building evergreen visibility that doesn't require daily presence. If you've been hustling on platforms that bury your content within 48 hours, this episode offers a different path forward: one where the work you did six months ago still pays off today.

Key Takeaways:

• Social Media Resets Daily, Search Engines Stack: Your content on Instagram or TikTok has a 24-48 hour shelf life. On Pinterest, content you posted eight months ago can still drive traffic and sales today.

• Pinterest Users Arrive with Intent: They're not doom scrolling. They're actively searching for solutions, products, and answers. Your content lands in front of someone already closer to taking action.

• You Don't Need New Content: Repurpose what you already have—podcast episodes, freebies, blog posts, sales pages, and give it a longer runway on Pinterest.

• Give It a Year, Not Three Months: Real Pinterest results come from consistent strategy over 12 months. The content you post in month one is still circulating in month twelve.

• Read Your Data and Adjust: What's getting saves? What's getting outbound clicks? Let the analytics tell you what to do more of. That's how the stacking happens.

—

The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel.

Laura offers multiple pathways to work with her:

→ Pinterest Funnel Workshop (sales.laurarike.com/pinterest-funnel-workshop) - A monthly workshop for those exploring how Pinterest fits into their growth strategy

→ Pin Hacking Academy (laurarike.com/academy) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support

→ Blueprint Management (laurarike.com/blueprint) - Done-with-you strategic guidance where Laura delivers the monthly strategy and your team executes

→ Organic Management (laurarike.com/pinterest-management-services) - Fully done-for-you organic Pinterest strategy and execution

→ Ads Management (laurarike.com/promoted-pin-services) - Fully managed paid traffic campaigns through Promoted Pins

Ready to explore which pathway is right for you? Schedule a PinChat with Laura at laurarike.com/pinchat, follow along on Instagram at instagram.com/laurarike, and connect on Pinterest at pinterest.com/laurarike

In this episode of The Pintastic Podcast, Laura sits down with podcast host and brand strategist Emily Paulsen for a live Pinterest audit that explores how to use the platform to build visibility for multifaceted brands. With a focus on Emily’s show, Curious Life of a Childfree Woman, they walk through the process of optimizing boards, creating searchable content, and tailoring pin design for long-term growth, without overwhelm.

From tackling the Pinterest algorithm to connecting broader lifestyle content back to niche messaging, this conversation is packed with practical strategy and fresh perspective for business owners who wear multiple hats. Whether you're promoting a podcast, building your email list, or creating a cohesive presence across multiple ventures, this episode offers a roadmap you can actually follow.

Key Takeaways:

• Think Like a Search Engine: Build visibility by using Pinterest’s internal taxonomy and keyword structure, not just catchy episode titles or clip quotes.

• Create Boards That Teach the Algorithm: Use strategic board names like “women’s health” or “home organization tips” to tell Pinterest exactly what your content is about and who it’s for.

• Pin Multiple Times, Intentionally: Repurpose one podcast episode into 5–15 unique pins with varied titles, visuals, and keywords to reach different audiences over time.

• Go Beyond Just One Link: Don’t just send pins to your podcast page. Link to your blog, YouTube, Substack, or Instagram, Pinterest rewards diversity in destination URLs.

• Use Pinterest’s Visual Search: Test your pins using the visual search tool to ensure they’re being grouped with relevant content and aligned with the right searches.

• Consolidate Your Presence: Multi-passionate business owners can and should manage multiple brands under one Pinterest account using clearly organized boards tied to each topic or audience.

• Start Simple, Then Expand: Focus first on static pin designs using Canva templates, then add video, carousels, and repurposed content when you’re ready to scale.

The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience and a deep love for helping mission-driven businesses grow sustainably online. Through coaching and done-for-you services, she helps clients make Pinterest profitable without burnout or overwhelm.

Schedule a PinChat with Laura: laurarike.com/pinchatLearn More: laurarike.comFollow on Instagram: instagram.com/laurarikeAnd on Pinterest: pinterest.com/laurarike

The guest on this episode is Emily Paulsen, host of Curious Life of a Childfree Woman, a podcast for people exploring life through a curious, childfree lens. Emily’s show dives into a wide range of topics, from menopause and money to personal style and modern etiquette, serving a growing audience of listeners seeking thoughtful, empowering conversations beyond the parenthood narrative. She is also a sought-after brand strategist and the founder of a consultancy that helps women clarify their message and show up with purpose.

Explore her podcast: curiouslifeofachildfreewoman.com

Follow her on Pinterest: pinterest.com/emilypaulsen

In this episode of The Pintastic Podcast, Laura sits down with Tereza Skranka—a former globe-trotting corporate auditor turned business strategist—to talk about creating lead-generating blog posts and optimizing Pinterest for better results. Together, they dive deep into strategies for driving traffic, leveraging keywords, and creating pin designs that attract the right audience. Tereza shares insights from her own journey and the unique ways she serves Human Design Projectors, while Laura provides actionable Pinterest strategies that every entrepreneur can implement.

If you’ve been struggling to make Pinterest work for your business or want to ensure your pins actually reach your ideal clients, this episode is packed with steps you can start using today.

Key Takeaways:

• Batch Your Pin Designs: Save time and maintain consistency by creating pins in batches, then scheduling them to ensure steady visibility over time.

• Optimize for Individual Posts: Always link pins to a specific blog post or landing page rather than a category page to increase engagement and relevance.

• Use Visual Search Insights: Test your pins in Pinterest’s visual search tool to make sure they align with related content and appear in the right context.

• Leverage Niche Keywords: Instead of broad terms like “email marketing,” focus on niche-specific keywords (e.g., “Human Design Projector strategy”) that resonate with your ideal audience.

• Build Category-Aligned Boards: Create boards that match Pinterest’s recognized categories and user search behavior to help the algorithm place your pins in front of the right people.

• Incorporate Keyword Variations: Use Pinterest’s search suggestions and A-to-Z search method to find trending phrases your audience is actively looking for.

• Choose the Right Pin Format: Prioritize static pins over outdated formats like old-style Idea Pins for better alignment with Pinterest’s current algorithm and code structure.

—

The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience and a deep love for helping mission-driven businesses grow sustainably online. Through coaching and done-for-you services, she helps clients make Pinterest profitable without burnout or overwhelm.

Schedule a PinChat with Laura: laurarike.com/pinchatLearn More: laurarike.comFollow on Instagram: instagram.com/laurarikeAnd on Pinterest: pinterest.com/laurarike

—

The guest on this episode is Tereza Skranka, the founder of The Authenticity Alchemist, a business built on aligning Human Design principles with marketing strategies that energize instead of deplete. A former globe-trotting corporate auditor, Tereza first crashed and burned as an online entrepreneur before discovering why traditional marketing methods left her drained and doubting every decision. Through this journey, she pioneered her signature Inside-Out Strategy, helping Projectors build businesses that feel sustainable and authentic. Her work focuses on debunking marketing myths, creating aligned strategies, and empowering entrepreneurs to grow without burnout.

Explore her work: https://www.terezaskranka.com

In this episode, Laura sits down with Julia DeNey, founder of Sensational You, an adaptive clothing brand designed specifically for neurodivergent children. They explore the intersection of mission-driven fashion and Pinterest strategy, showing how purpose-filled products can gain visibility and make a meaningful impact using smart pinning techniques.

Julia shares how her experience in fashion design and special education led her to create clothing that supports kids' sensory needs—with built-in tools like compression, sound-muffling hoods, and tag-free seams. Laura walks Julia through a live Pinterest strategy session, breaking down how to optimize pins for different stages of the customer journey, from awareness to purchase.

Together, they map out a Pinterest plan that aligns with Julia’s powerful mission—offering practical insights for any product-based brand wanting to grow sustainably and strategically through Pinterest.

Key Takeaways:

• Stop auto-posting from Instagram — Create pins with Pinterest in mind by tailoring visuals, titles, and links for the platform.

• Link to what’s already working — Drive Pinterest traffic to top-converting Facebook posts, lead magnets, or blog content.

• Use Pinterest’s funnel power — Map pins to each stage of the buyer journey: awareness (blog), consideration (freebie), and purchase (product).

• Create multiple pin styles per link — Make 3–5 pin variations for each URL using quotes, reviews, flat lays, or product mockups.

• Repurpose video content strategically — Shorten reels into 10–20 sec clips with keyword overlays for Pinterest video pins.

• Think like your audience, not your product — Use keywords your customers are actually searching (like “sensory play,” not “adaptive clothing”).

• Build keyword-rich boards — Title and describe boards for specific audiences (e.g. parents, therapists, teachers) to increase reach.

• Use the Shopify–Pinterest app — Sync your catalog, tag products automatically, and qualify for the Verified Merchant Program.

• Pin consistently, not constantly — Start with 1 pin/day and scale as you build momentum—focus on quality over volume.

—

The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience and a deep love for helping mission-driven businesses grow sustainably online. Through coaching and done-for-you services, she helps clients make Pinterest profitable without burnout or overwhelm.

Schedule a PinChat with Laura: laurarike.com/pinchatLearn More: laurarike.comFollow on Instagram: instagram.com/laurarikeAnd on Pinterest: pinterest.com/laurarike

—

The guest on this episode, Julia DeNey is the founder of Sensational You, an adaptive clothing brand designed with neurodivergent children in mind. After working as a special education paraprofessional, Julia saw firsthand how difficult it was for her students to access the sensory tools they needed—so she created a solution. Blending her background in fashion design with her passion for inclusion, she now designs clothing that features discreet, built-in sensory supports like sound-reducing hoods, adjustable compression tees, and hidden fidgets. Her mission is to help kids feel confident, comfortable, and empowered—wherever they go.

Explore her work: https://sensationalyou.com

Follow her on Pinterest: https://pin.it/2Egvi0nDW

In this solo episode of The Pintastic® Podcast, Laura Rike addresses the real reason conversions stay low: misaligned trust architecture. She walks through how to diagnose trust leaks in your ecosystem by understanding how Pinterest categories and board structure determine who sees your content and when.

With strategic clarity and backend insights, Laura reveals how to align your boards with Pinterest's taxonomy so the algorithm understands exactly who needs your content. If you've been treating Pinterest like a posting platform without understanding the code, this episode shows you how to speak directly to the system for better discoverability and higher conversions.

Key Takeaways:

• Low Conversions Aren't About Visibility: They're about misaligned trust architecture. Your content is reaching the wrong people, or the right people aren't finding you at all.

• Pinterest Cares About Aligned Clarity: Your content doesn't need to be louder, funnier, or bolder. It needs to be discoverable by people actively searching for the problem you solve.

• Boards Are Your Organizational Backbone: Most people treat boards like filing cabinets, but boards tell the algorithm where your content belongs and who should see it.

• Pinterest Categories Reveal the Code: Understanding Pinterest's taxonomy helps you align your board names with how the platform already organizes content for specific audiences.

• Speak to the Computer, Not Just Your Audience: When your boards are aligned with Pinterest categories, you're communicating directly with the algorithm about who needs your content, cutting out audience fatigue and reaching the right people

—

The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel.

Laura offers multiple pathways to work with her:

→ Pinterest Funnel Workshop (sales.laurarike.com/pinterest-funnel-workshop) - A monthly workshop for those exploring how Pinterest fits into their growth strategy

→ Pin Hacking Academy (laurarike.com/academy) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support

→ Blueprint Management (laurarike.com/blueprint) - Done-with-you strategic guidance where Laura delivers the monthly strategy and your team executes

→ Organic Management (laurarike.com/pinterest-management-services) - Fully done-for-you organic Pinterest strategy and execution

→ Ads Management (laurarike.com/promoted-pin-services) - Fully managed paid traffic campaigns through Promoted Pins

Ready to explore which pathway is right for you? Schedule a PinChat with Laura at laurarike.com/pinchat, follow along on Instagram at instagram.com/laurarike, and connect on Pinterest at pinterest.com/laurarike

In this solo episode of The Pintastic® Podcast, Laura Rike reveals the fundamental shift that makes Pinterest so powerful: users aren't wondering if they have a problem. They already know they do. They're on a mission to solve something, fix something, find something that makes their life or business better.

Through live keyword exploration and real search examples, Laura demonstrates how Pinterest users arrive with intent, already five steps ahead of where social media users typically are. If you've been treating Pinterest like another social platform where you need to convince people they need your thing, this episode shows you why that mindset is costing you visibility and how to shift your strategy to meet people where they're actually searching.

Key Takeaways:

• Pinterest Users Are Already Problem-Aware: They're not mindlessly scrolling. They're not waiting to be entertained. They're literally on a mission with intent to solve, fix, or find something.

• Action Begins on Pinterest, Not Awareness: Users searching for solutions have already Googled, questioned, and decided they need help. They're just looking for who they can trust.

• If You're Not Showing Up, Someone Else Is: Your ideal client is already searching for the very thing you offer right now. The question is whether they'll find you or your competitor.

• Problem-Aware Applies to Physical Products Too: Someone searching for platform sandals or gold earrings isn't wondering if they want them. They're deciding which ones and who to buy from.

• Search Behavior Reveals Tangential Keywords: Tools like Pinterest's search bar show you other ways people are looking for what you offer, broadening your discoverability beyond what you assume they're typing.

—

The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel.

Laura offers multiple pathways to work with her:

→ Pinterest Funnel Workshop (sales.laurarike.com/pinterest-funnel-workshop) - A monthly workshop for those exploring how Pinterest fits into their growth strategy

→ Pin Hacking Academy (laurarike.com/academy) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support

→ Blueprint Management (laurarike.com/blueprint) - Done-with-you strategic guidance where Laura delivers the monthly strategy and your team executes

→ Organic Management (laurarike.com/pinterest-management-services) - Fully done-for-you organic Pinterest strategy and execution

→ Ads Management (laurarike.com/promoted-pin-services) - Fully managed paid traffic campaigns through Promoted Pins

Ready to explore which pathway is right for you? Schedule a PinChat with Laura at laurarike.com/pinchat, follow along on Instagram at instagram.com/laurarike, and connect on Pinterest at pinterest.com/laurarike

In this solo episode of The Pintastic® Podcast, Laura Rike breaks down the four content pillars that transform Pinterest from a posting platform into a renewable discoverability engine. She walks through evergreen education, strategic positioning, high-intent buyer activation, and compounding predictability, revealing how these pillars work together to create visibility that doesn't disappear when you step away.

With clarity and strategic depth, Laura addresses the fear nobody talks about: invisibility. What happens when the platforms you rely on suddenly limit your reach? This episode offers the framework for building discoverability that doesn't vanish with algorithm updates or shifting user behavior, giving you the freedom to scale without being chained to constant production.

Key Takeaways:

• The Fear Nobody Talks About: It's not the fear of failure. It's the fear of invisibility. Of doing everything right and still waking up to realize fewer people can find you.

• Evergreen Discoverability Education: This pillar equips your audience with clarity on how Pinterest behaves as a search engine, reducing friction in the sales process and creating assets that speak for you.

• Strategic Positioning Protects Your Market: Your brand becomes the answer people find when they're actively searching, with clear messaging your team can replicate without your constant involvement.

• High-Intent Buyer Activation Increases Conversions: Align your brand with people already in a decision-making mindset, creating shorter sales cycles and a more stable revenue floor.

• Compounding Predictability Creates Freedom: Your content performs for months or years. Your visibility compounds instead of resetting. This is insurance for your brand that protects your ability to be found by people ready to take action.

—

The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience and a deep love for helping mission-driven businesses grow sustainably online. Through coaching and done-for-you services, she helps clients make Pinterest profitable without burnout or overwhelm.

Schedule a PinChat with Laura: laurarike.com/pinchat

Learn More: laurarike.com

Follow on Instagram: instagram.com/laurarike

And on Pinterest: pinterest.com/laurarike

In this episode of The Pintastic® Podcast, Laura sits down with estate planning attorney and author Cecilia Amo for a live Pinterest audit that explores how to leverage the platform for both local visibility and nationwide book promotion. From understanding Pinterest's updated relevancy framework to strategically blending professional expertise with personality-driven content, this conversation offers practical insights for service-based businesses navigating the intersection of geography and search-driven discovery.

Cecilia shares how she originally used Pinterest as a content library to drive traffic to her blog, why she stepped away during the pandemic, and what's bringing her back now as she launches her first book. Laura walks through real-time keyword research, board optimization, and pin design strategies that help brick-and-mortar businesses rank in local search while still building authority nationally. If you've ever wondered how to make Pinterest work for a location-based business or how to promote a book launch through search, this episode gives you a clear roadmap.

Key Takeaways:

• Pinterest Works Like Google with Visuals: Your pins can rank higher than your website in local search when someone types your city or "near me" alongside your service terms.

• Relevancy Is the New Algorithm Priority: Pinterest now evaluates whether your profile, boards, pins, and imagery all align with search intent. Cohesion increases visibility.

• Personality Doesn't Dilute Your Brand: Blending humor or authenticity with professional content makes you more relatable and searchable. Test unexpected keyword combinations like "estate planning humor."

• Include Location in Pin Titles for Local Traffic: Add your city or state to pin designs and descriptions to capture local searches organically across landing pages, webinars, and sales pages.

• Pinterest Isn't Just a Content Library: Use it for lead generation and sales by linking directly to webinars and sales pages where people are already problem-aware and ready to act.

The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience and a deep love for helping mission-driven businesses grow sustainably online. Through coaching and done-for-you services, she helps clients make Pinterest profitable without burnout or overwhelm.

Schedule a PinChat with Laura: laurarike.com/pinchat

Learn More: laurarike.com

Follow on Instagram: instagram.com/laurarike

And on Pinterest: pinterest.com/laurarike

The guest on this episode is Cecilia Amo, founder of Amo Law and author of a newly published book that makes estate planning more human and relatable. Her practice focuses on helping families and business owners design legal systems that work in real life, including trusts, succession plans, and governance frameworks. Cecilia brings a fresh, personality-driven approach to estate planning by weaving humor, pop culture references, and nerd culture into traditionally intimidating topics, making complex legal concepts accessible and engaging for a new generation.

Learn more about Cecilia and her book: https://amo-law.com

Follow her on Pinterest: pinterest.com/amolawlegacyplanning

In this solo episode of The Pintastic Podcast, Laura Rike dismantles the traditional funnel model and rebuilds it from the ground up through the lens of search-driven intent. She walks through how awareness, consideration, and sales content function differently inside Pinterest's ecosystem, where funnels become living systems that run long after content is created.

With strategic clarity and insight, Laura reveals why Pinterest flips the traditional marketing funnel entirely, starting with your most qualified, ready clients first. If you've been treating Pinterest like another social platform that demands constant presence, this episode offers a complete reframe on how visibility actually compounds when built for discoverability.

Key Takeaways:

• Funnels Begin with Search, Not Opt-Ins: A true funnel starts the moment someone searches for answers you already have. Pinterest captures awareness, consideration, and sales readiness through search behavior.

• Awareness Content Doesn't Need to Go Viral: It only needs to match the intent of someone who's already searching. This makes visibility renewable, something you build rather than chase.

• Pinterest Holds Trust Over Time: Consideration content stays active for months or years, allowing your audience to move through your ideas on their own timeline, creating trust stacking at scale without daily presence.

• Pinterest Flips the Funnel Triangle: Instead of starting with the masses and filtering up, search behavior reveals readiness first. Your most qualified, ready clients find you at the start.

• The Funnel Is an Engine, Not a Line: Once you plug Pinterest into your marketing ecosystem, your business becomes discoverable in a way that compounds for months or years. Precision always outperforms volume.

—

The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience and a deep love for helping mission-driven businesses grow sustainably online. Through coaching and done-for-you services, she helps clients make Pinterest profitable without burnout or overwhelm.

Schedule a PinChat with Laura: laurarike.com/pinchat

Learn More: laurarike.com

Follow on Instagram: instagram.com/laurarike

And on Pinterest: pinterest.com/laurarike

In this solo episode of The Pintastic Podcast, Laura Rike reimagines Pinterest through an unexpected lens: a cathedral-sized library with organized shelves, a cataloging system you can trust, and a structure that rewards precision over performance.

Drawing from years of strategic work with mission-driven businesses, she walks through the mechanics of how Pinterest actually operates as an ecosystem, where content doesn't disappear after 24 hours but continues circulating long after it's published. If you've been treating Pinterest like another social platform demanding constant presence, this episode offers clarity, relief, and a completely different way to approach discoverability in 2026.

Key Takeaways:

• Pinterest Is a System, Not a Stage: The platform operates on intent and search behavior, where people arrive already looking for answers, solutions, and inspiration.

• Your Content Serves, It Doesn't Interrupt: Unlike social media that interrupts someone's scroll, Pinterest positions your work as the bridge between a question and a solution.

• Keywords Are Your Catalog Entry: A pin without clear keywords is like a book without a catalog entry. It exists somewhere, but no one can find it.

• Boards Function as Organizational Shelves: Strategic board structure tells Pinterest's algorithm exactly where your content belongs and accelerates discoverability.

• The Algorithm Matches Supply with Demand: Pinterest rewards clarity and relevance, asking what content best answers a user's intent rather than who posted most recently.

• AI Search Will Amplify This Architecture: As AI-generated search queries rise, platforms like Pinterest will lean harder into systematic, behavior-based organization.

•  Precision Wins Over Volume: Businesses that build strong keyword architecture and clear content structure will rise. Those relying on social-style performance will stall.

—

The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience and a deep love for helping mission-driven businesses grow sustainably online. Through coaching and done-for-you services, she helps clients make Pinterest profitable without burnout or overwhelm.

Schedule a PinChat with Laura: laurarike.com/pinchat

Learn More: laurarike.com

Follow on Instagram: instagram.com/laurarike

And on Pinterest: pinterest.com/laurarike

In this solo episode of The Pintastic Podcast, Laura Rike introduces a reimagined approach to visibility, one rooted in sustainability, strategy, and peace. Drawing from years of working with high-capacity entrepreneurs, she shares the four-part CORE method: a framework designed to help business owners become consistently findable without relying on constant content creation or platform presence.

With quiet insight and clear guidance, Laura explores what happens when visibility stops being a sprint and starts becoming an ecosystem. If you’ve ever felt unseen despite doing everything “right,” this episode offers both relief and a roadmap.

Key Takeaways:

• Rethink What Visibility Means:  Visibility isn’t about showing up louder, it’s about being findable when someone is already searching.

• Build Around Buyer Behavior: The most aligned traffic often comes from people already in motion. Your content should be waiting in the right places when they arrive.

• Use the CORE Method as a Strategic Lens: Clarity, Optimization, Repurposing, and Evergreen systems help your visibility compound over time without constant effort.

• Sustainable Visibility Frees Your Time: When content is built to circulate, your business stays discoverable, even when life calls you offline.

• Create Marketing That Breathes: Visibility doesn’t need to vanish after 24 hours. Design content to last, so your systems can hum while you rest.

• Measure Peace, Not Just Reach: Metrics are helpful, but what really matters is whether your visibility feels spacious, strategic, and aligned with your energy.

• Your Presence Should Be a Choice: Real growth begins when your marketing supports your life, not the other way around.

—

The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience and a deep love for helping mission-driven businesses grow sustainably online. Through coaching and done-for-you services, she helps clients make Pinterest profitable without burnout or overwhelm.

Schedule a PinChat with Laura: laurarike.com/pinchat

Learn More: laurarike.com

Follow on Instagram: instagram.com/laurarike

And on Pinterest: pinterest.com/laurarike

In this solo episode of The Pintastic Podcast, Laura Rike unpacks a powerful reframe that challenges the obsession with visibility and replaces it with a strategy built on resonance. She introduces the concept of “core”, a lens that prioritizes buyer readiness overreach, and explains how Pinterest becomes a strategic tool in this deeper, more aligned approach to growth.

Whether you’re a seasoned business owner managing a team or a visionary founder ready to scale without burning out, this episode offers a fresh perspective on discovery, energy, and sustainable visibility. Laura outlines how qualified traffic, fueled by clarity and intention, can actually bring more ease and effectiveness to your marketing efforts, even while you’re offline.

Key Takeaways:

• Rethink Visibility Goals: Shift from chasing reach to designing discovery pathways that attract aligned, ready-to-buy clients.

• Understand Discovery Energy: Use content to meet people already in motion, those who are actively searching and primed for your offer.

• Prioritize Resonance Overreach: High-volume traffic isn’t the goal, it's the right people leaning in that creates results and reduces friction.

• Let Pinterest Work While You Rest: With a platform built on intention, your content can keep circulating and converting long after it’s published.

• Reduce Noise to Reclaim Energy: Qualified visibility means fewer unfit leads and more spaciousness, for you, your team, and your systems.

• Visibility Should Mirror Leadership: Your marketing strategy can be calm, confident, and powerful, an extension of your values, not a performance.

• The Real ROI Is Ease: When discovery is aligned with readiness, growth becomes rhythmic, peace returns, and your business breathes again.

—

The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience and a deep love for helping mission-driven businesses grow sustainably online. Through coaching and done-for-you services, she helps clients make Pinterest profitable without burnout or overwhelm.

Schedule a PinChat with Laura: laurarike.com/pinchat

Learn More: laurarike.com

Follow on Instagram: instagram.com/laurarike

And on Pinterest: pinterest.com/laurarike

In this solo episode of The Pintastic® Podcast, Laura Rike addresses a complaint she hears every spring from service providers, coaches, consultants, and SaaS brands: "I don't have seasonal content. Mother's Day doesn't apply to me. How is any of this relevant?" She walks through why Q2 seasonal keywords aren't about the products being sold, they're about the emotional state behind the search.

With strategic clarity and real Pinterest trend data, Laura reveals how to translate spring cleaning, goal planning, Mother's Day, and self-care keywords into content that speaks to service-based businesses. If you've been sitting out Q2 because you think seasonal trends don't apply to you, this episode offers both the translation and a roadmap forward.

Key Takeaways:

• The Keywords Are Not the Point: The emotional state behind the keywords is absolutely relevant to your business. Your ideal client is in a season of "I want what I have to work better."

• Think of Pinterest as a Farmer's Market: Everyone is using the same foot traffic, the same spring energy, the same customers. The Q2 keywords are the market. Your job is to be there speaking to that readiness.

• Find the Bridge Keyword: A bridge keyword sits between what the searcher typed in and what you actually offer. It's the problem your ideal client knows they have, wrapped in the language of the season.

• Seasonal Content Needs a 45-Day Lead Time: Pinterest algorithm needs time to index, surface, test, and push content to the right audience. If you post Mother's Day content the week before, you're arriving after the search volume has already peaked.

• Strategy Without Foundation Is Just Disappearing Content: You can know exactly which Q2 searches to target, but if your Pinterest account isn't set up to receive that traffic, nothing moves the needle.

—

The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel.

Laura offers multiple pathways to work with her:

→ Pinterest Funnel Workshop (laurarike.com/pinterest-for-business-audit-workshop-835240) - A monthly workshop for those exploring how Pinterest fits into their growth strategy

→ Pin Hacking Academy (laurarike.com/academy) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support

→ Blueprint Management (laurarike.com/blueprint) - Done-with-you strategic guidance where Laura delivers the monthly strategy and your team executes

→ Organic Management (laurarike.com/pinterest-management-services) - Fully done-for-you organic Pinterest strategy and execution

→ Ads Management (laurarike.com/promoted-pin-services) - Fully managed paid traffic campaigns through Promoted Pins

Ready to explore which pathway is right for you?

Schedule a PinChat with Laura at laurarike.com/pinchat, follow along on Instagram at instagram.com/laurarike, and connect on Pinterest at pinterest.com/laurarike

In this solo episode of The Pintastic® Podcast, Laura Rike dismantles the myth that you need to be a designer to succeed on Pinterest. She walks through why the platform that's sending your future clients to you doesn't care if your pin has a gorgeous gradient or a perfectly curated color palette. It cares if it answers the search.

With strategic clarity and a step-by-step Canva walkthrough, Laura reveals the four things your pins actually need (readable text, a headline that matches the search, a simple background, and consistent branding), and why text-based pins are the most underestimated format in Pinterest strategy. If you've been sitting on Pinterest because you think you need to be a designer first, this episode will show you that the bar is much lower than you've been telling yourself.

Key Takeaways:

• Beauty Is Optional. Clarity Converts: Pinterest is a search engine matching search intent to content. Your pin design plays a supporting role. The keyword, the description, the board, the landing page are doing the heavy lifting.

• Four Things Your Pin Actually Needs: Readable text (bold, legible fonts), a headline that matches the search (actual keywords, not clever wordplay), a simple background that doesn't compete with the text, and consistent branding (same colors and fonts, not perfection).

• Text-Based Pins Are Underestimated: They function almost like search result headlines, speaking directly to search intent. You don't need to be a designer to create these. You need a design tool and a headline that matches how your audience is searching.

• Design Is a Multiplier of Strategy: The well-strategized pin keeps working for months after you create it. The design just needs to be clear enough to get the click. The strategy is what keeps it discoverable.

• The Right Sequence Matters: First nail your keyword strategy, then build the right board structure, then align your pin descriptions and landing pages, then design pins that reflect all of that strategy.

—

The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel.

Laura offers multiple pathways to work with her:

→ Pinterest Funnel Workshop (laurarike.com/pinterest-for-business-audit-workshop-835240) - A monthly workshop for those exploring how Pinterest fits into their growth strategy

→ Pin Hacking Academy (laurarike.com/academy) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support

→ Blueprint Management (laurarike.com/blueprint) - Done-with-you strategic guidance where Laura delivers the monthly strategy and your team executes

→ Organic Management (laurarike.com/pinterest-management-services) - Fully done-for-you organic Pinterest strategy and execution

→ Ads Management (laurarike.com/promoted-pin-services) - Fully managed paid traffic campaigns through Promoted Pins

Ready to explore which pathway is right for you? Schedule a PinChat with Laura at laurarike.com/pinchat, follow along on Instagram at instagram.com/laurarike, and connect on Pinterest at pinterest.com/laurarike

In this solo episode of The Pintastic® Podcast, Laura Rike addresses the quiet, persistent voice that keeps business owners from starting on Pinterest: "Will it actually work for me?" She walks through why the thing you think disqualifies you (one product, a hyper-specific niche, a saturated market) is often the exact thing that gives you the advantage.

With real client data and strategic clarity, Laura reveals why Pinterest rewards precision over volume, and how accounts with one clear offer and one specific problem they solve actually have a targeting advantage most brands would pay for. If you've been convinced your niche is too narrow, your offer is too specific, or your business doesn't fit the Pinterest mold, this episode offers both proof and a roadmap forward.

Key Takeaways:

• The Accounts That Struggle Try to Be Everything: Accounts with 12 boards pointing in 12 directions confuse Pinterest. When the algorithm doesn't know what you are, it can't put you in front of people who need you.

• One Product Means One Story to Own: Pinterest rewards clarity. The more clearly your account communicates a single solution, the more aggressively it distributes your content.

• Your Niche Isn't Too Narrow: One product means one avatar, one search intent to own. That's a targeting advantage most brands with huge catalogs would pay for.

• Real Results from a "Too Specific" Niche: A nutrition brand convinced her product was too niche generated $485 in 60 days from organic Pinterest traffic, up 304% from the prior period.

• Stop Asking If It Will Work: Start asking what your buyer searches. The question is whether they can find you, and right now they probably can't without the right infrastructure.

—

The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel.

Laura offers multiple pathways to work with her:

→ Pinterest Funnel Workshop (laurarike.com/pinterest-for-business-audit-workshop-835240) - A monthly workshop for those exploring how Pinterest fits into their growth strategy

→ Pin Hacking Academy (laurarike.com/academy) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support

→ Blueprint Management (laurarike.com/blueprint) - Done-with-you strategic guidance where Laura delivers the monthly strategy and your team executes

→ Organic Management (laurarike.com/pinterest-management-services) - Fully done-for-you organic Pinterest strategy and execution

→ Ads Management (laurarike.com/promoted-pin-services) - Fully managed paid traffic campaigns through Promoted Pins

Ready to explore which pathway is right for you? Schedule a PinChat with Laura at laurarike.com/pinchat, follow along on Instagram at instagram.com/laurarike, and connect on Pinterest at pinterest.com/laurarike

In this solo episode of The Pintastic® Podcast, Laura Rike dives into what the data actually says about Pinterest ROI. With over 450 million monthly active users spending an average of 14 minutes per session (significantly longer than other social networks), Pinterest offers a unique opportunity for businesses that understand how to leverage the analytics and measure what matters.

With strategic clarity and a live screen share walkthrough, Laura walks through Pinterest Analytics, audience insights, performance over time tracking, and how to analyze saves, outbound clicks, and engagement rates to make data-driven decisions. She shares how some businesses have seen an average revenue increase of 25% month over month when using Pinterest the right way, and reveals the five-step process for using analytics to replicate what's working and fix what's not. If you've been wondering whether Pinterest is worth the investment for your business, this episode offers both the data and the framework.

Key Takeaways:

• Pinterest Users Come With Intent: Over 450 million monthly active users spend an average of 14 minutes per session searching for inspiration, products, services, and solutions. Intent-driven behavior means they're in the mindset to take action.

• Conversion Rates Are Strong: Reported conversion rates on Pinterest are 3-4%, compared to 1-3% on other social platforms. Some businesses see 25% revenue increases month over month when using Pinterest strategically.

• Track Saves, Outbound Clicks, and Engagement Rate: High impressions mean content is being seen. High saves and clicks mean users are interested and the computer understands who to serve it to. Use this data to replicate successful elements.

• Analyze Performance Over Time: Look at peak days for saves and outbound clicks, then figure out what was published on those days. Duplicate what's working and test what's not converting.

• Test, Learn, and Let Data Guide Decisions: A/B test different images, descriptions, CTAs, and pin types. Video pins might work for one fashion blogger but static pins for another. You need to gather your own data to see what resonates with your audience.

—

The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel.

Laura offers multiple pathways to work with her:

→ Pinterest Funnel Workshop (https://laurarike.com/pinterest-business-workshop) - A monthly workshop for those exploring how Pinterest fits into their growth strategy

→ Pin Hacking Academy (laurarike.com/academy) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support

→ Blueprint Management (laurarike.com/blueprint) - Done-with-you strategic guidance where Laura delivers the monthly strategy and your team executes

→ Organic Management (laurarike.com/pinterest-management-services) - Fully done-for-you organic Pinterest strategy and execution

→ Ads Management (laurarike.com/promoted-pin-services) - Fully managed paid traffic campaigns through Promoted Pins

Ready to explore which pathway is right for you? 

Schedule a PinChat with Laura at laurarike.com/pinchat, follow along on Instagram at instagram.com/laurarike, and connect on Pinterest at pinterest.com/laurarike

In this solo episode of The Pintastic® Podcast, Laura Rike addresses the specific frustration that happens when you've been on Pinterest for months, your monthly views are climbing, impressions are up, maybe you're even seeing saves, and yet the sales just aren't there. She walks through three things product-based businesses do on Pinterest that actively work against them and shows you what to do instead.

With strategic clarity and real setup guidance, Laura reveals why only pinning product images limits discoverability, why using keywords as board names confuses Pinterest's categorization system, and why not connecting your Shopify or WooCommerce catalog to Pinterest is leaving sales on the table every single day. If you're a product seller wondering why Pinterest isn't converting, this episode offers both the diagnosis and the fix.

Key Takeaways:

• Pinterest Is a Search Engine, Not Social Media: Someone on Instagram saw your product while killing time. Someone on Pinterest searched for it. They're in solution mode, closer to a purchase decision.

• Don't Only Pin Product Images: Buyers aren't always searching for your specific product. They're searching for the problem it solves or the lifestyle it belongs to. Pair product pins with lifestyle and how-to content.

• Don't Use Keywords as Board Names: Pinterest reads categories, not just words. Board names should match categories Pinterest recognizes. Keywords belong in pin titles and descriptions.

• Connect Your Shopify or WooCommerce Catalog: Not connecting your product catalog and applying for verified merchant status means leaving sales on the table daily. This is infrastructure, not optional.

• Traffic Without Infrastructure Is an Infrastructure Problem: When boards aren't set up right, content has nowhere to land. When catalog isn't connected, ready buyers hit a wall. Structure problems are fixable.

—

The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel.

Laura offers multiple pathways to work with her:

→ Pinterest Funnel Workshop (laurarike.com/pinterest-business-workshop) - A monthly workshop for those exploring how Pinterest fits into their growth strategy

→ Pin Hacking Academy (laurarike.com/academy) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support

→ Blueprint Management (laurarike.com/blueprint) - Done-with-you strategic guidance where Laura delivers the monthly strategy and your team executes

→ Organic Management (laurarike.com/pinterest-management-services) - Fully done-for-you organic Pinterest strategy and execution

→ Ads Management (laurarike.com/promoted-pin-services) - Fully managed paid traffic campaigns through Promoted Pins

Ready to explore which pathway is right for you? 

Schedule a PinChat with Laura at laurarike.com/pinchat, follow along on Instagram at instagram.com/laurarike, and connect on Pinterest at pinterest.com/laurarike

In this guest episode of The Pintastic® Podcast, Laura Rike sits down with Angela Agranoff, who helps women over 40 travel confidently even when the idea of planning a solo trip feels completely overwhelming. Angela built her audience through her podcast and blog, and she's using Pinterest to grow that reach, drive traffic, and build brand awareness that compounds instead of resets.

With strategic clarity and real-time account review, Laura walks through how to use AI effectively for brainstorming pin titles and descriptions (without outdated tactics like hashtags), how visual search actually works and why it matters for discoverability, and why sending Pinterest traffic to what's already converting (like a landing page) is more strategic than sending it to a podcast page that isn't capturing leads yet. If you've been wondering how to write pin descriptions that help you rank and how to align your Pinterest strategy with what's actually moving the needle for your business, this episode offers both the framework and the walkthrough.

Key Takeaways:

• Use AI for Brainstorming, Not Strategy: AI tools can help generate pin titles and descriptions, but they pull from outdated Pinterest practices. Use AI for brainstorming, then remove hashtags, em dashes, and anything that doesn't match how you speak.

• Pin Descriptions Need Keywords in Conversational Format: Use 1-2 of your target keywords in conversational format. Check Pinterest's auto-suggested terms at the top of search results, those are real searches, not guesses.

• Visual Search Reveals What Pinterest Sees: Use the "search image" tool on any pin to see what Pinterest visually associates with your design. If it's pulling up flowers instead of travel, the layout or image needs adjusting.

• Send Traffic to What's Already Converting: If your podcast isn't converting to leads yet, focus Pinterest traffic on your landing page first. Build the lead gen foundation, then layer in visibility with podcast content.

• Create 4-6 Pins Per URL Minimum: For each piece of content (landing page, blog post, podcast episode), create at least 4-6 different pins with different titles focusing on 2-3 of the same keywords.

Resources Mentioned:

Laura references Darrell Vesterfelt's CRIT method for effective AI prompting (darrellvesterfelt.com) and Amy Hartman's Voix platform for podcast strategy that drives leads and sales (sotruemedia.com/voix).

—

The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel.

Laura offers multiple pathways to work with her:

→ Pinterest Funnel Workshop (laurarike.com/pinterest-business-workshop) - A monthly workshop for those exploring how Pinterest fits into their growth strategy

→ Pin Hacking Academy (laurarike.com/academy) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support

→ Blueprint Management (laurarike.com/blueprint) - Done-with-you strategic guidance where Laura delivers the monthly strategy and your team executes

→ Organic Management (laurarike.com/pinterest-management-services) - Fully done-for-you organic Pinterest strategy and execution

→ Ads Management (laurarike.com/promoted-pin-services) - Fully managed paid traffic campaigns through Promoted Pins

Ready to explore which pathway is right for you? 

Schedule a PinChat with Laura at laurarike.com/pinchat, follow along on Instagram at instagram.com/laurarike, and connect on Pinterest at pinterest.com/laurarike

The guest on this episode, Angela Agranoff helps women over 40 travel confidently through her podcast and blog. Learn more and get her free solo travel kit at traveltheworldconfidently.com.

In this solo episode of The Pintastic® Podcast, Laura Rike walks through why Pinterest ads work completely differently than Meta, Google, or TikTok ads for SaaS and ecommerce brands. She reveals why Pinterest is a visual search engine (not social media), how the targeting works through interests and keywords, and why most SaaS and ecommerce brands are not running Pinterest ads yet, which means the competitive landscape is still wide open.

With strategic clarity and real setup walkthroughs, Laura explains campaign objectives, manual vs. automated campaigns, budget recommendations, and why Pinterest ads compound over time instead of expiring. If you've been wondering whether Pinterest ads are worth the investment for your business, this episode offers both the framework and the timing argument for why now matters.

Key Takeaways:

• Pinterest Is a Visual Search Engine: When someone opens Pinterest, they typed something in. They came with intent. Your ad shows up in search results, not interrupting scrollers.

• Targeting Through Interests and Keywords: Interests reach broad categories (productivity, entrepreneurship). Keywords get surgical ("email marketing tools for small business").

• Lower Competition, Lower Costs: The category that costs $4-$5 per click on Meta is dramatically less competitive on Pinterest. Most SaaS and ecommerce brands aren't running Pinterest ads yet.

• Pinterest Ads Compound, Not Expire: Meta ads rent attention. Pinterest ads seed discovery that keeps working. Six months after a campaign ends, people can still find your content.

• Budget Rec: 3-5x Your CAC or AOV: Start with $120-$200/day if your lead costs $40. Testing minimum: $25/day. The key is consistency, not scale.

—

The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel.

Laura offers multiple pathways to work with her:

→ Pinterest Funnel Workshop (laurarike.com/pinterest-for-business-audit-workshop-835240) - A monthly workshop for those exploring how Pinterest fits into their growth strategy

→ Pin Hacking Academy (laurarike.com/academy) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support

→ Blueprint Management (laurarike.com/blueprint) - Done-with-you strategic guidance where Laura delivers the monthly strategy and your team executes

→ Organic Management (laurarike.com/pinterest-management-services) - Fully done-for-you organic Pinterest strategy and execution

→ Ads Management (laurarike.com/promoted-pin-services) - Fully managed paid traffic campaigns through Promoted Pins

Ready to explore which pathway is right for you?

Schedule a PinChat with Laura at laurarike.com/pinchat, follow along on Instagram at instagram.com/laurarike, and connect on Pinterest at pinterest.com/laurarike