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	Title	Pub. Date	Duration
	Why Your Pinterest Pins Are Invisible to Gift Shoppers \| Laura Rike	13 Oct 2026	00:27:38
For about eight weeks a year, the person typing into Pinterest stops being the person who ends up with the thing you sell. Pinterest's own men's trends report put numbers on it, and Laura walks through how to find who is searching your category and close the gap without rewriting your shop. Key Takeaways: Gifting Season Breaks the Link: For ten months a year, the woman who wants the linen apron is the one searching for it. In November she is the one who gets it, and her sister, her husband, or her coworker is doing the typing. Pinterest Put Numbers On It: Gen Z men now account for more than 62% of all male monthly searches on Pinterest, up about 17% year over year. Charcuterie board design is up around 390%. Three Free Places to Find Your Buyer: Audience insights filtered to last October through December, the autocomplete under your search bar before you hit enter, and saves against outbound clicks on the same pin. Read Your Copy as the Person Paying: "Handmade walnut serving board, food safe finish" names the owner. "Housewarming gift for the friend who hosts everything" names the buyer. Same page, two completely different searches. Build the Second Door: The pin that is ranking has months of history attached to it, so leave it alone. Build a new pin to the same page with a new image, title, and first line that names the occasion and the recipient. Mentioned: Ep 58: Pinterest Boards Ep 63: Pinterest Trends — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. → Ready to explore which pathway is right for you? Schedule a PinChat with Laura at laurarike.com/pinchat // Hire a Pinterest Agency // Pinterest Organic Management (laurarike.com/pinterest-management-services) - Fully done-for-you organic Pinterest strategy and execution Pinterest Ads Management (laurarike.com/promoted-pin-services) - Fully managed paid traffic campaigns through Promoted Pins // Learn Pinterest Marketing // 📌 Pinterest Blog https://blog.laurarike.com 📌 Pinterest Podcast https://laurarike.com/pintastic-pinterest-podcast 🫶 My fav Pinterest tools, resources, and more: Pinterest Growth Strategy App: https://app.pinhacking.com Pinterest Scheduler: https://laurarike.com/tailwind Laura's list of resources: https://laurarike.com/resources/ DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide, I may receive a small commission. There is no additional charge to you!
	Pinterest Stopped Showing Your Best Ad to Everyone \| Laura Rike	06 Oct 2026	00:19:07
Pinterest just told us in plain words that they stopped showing your best ad to everyone. A white paper from their own ads team describes a system that picks a different version of your ad for each person who sees it and quietly docks any version that hogs the screen. Laura Rike walks through what it grades, why your tall pin now starts with a handicap, and what to hand Pinterest instead. Key Takeaways: Pinterest Picks a Version Per Person: The old model gave everyone the same winning pin. Now the system reads who's walking in, what they searched, and what device they're on, then picks the version most likely to land. Tall Pins Start With a Handicap: A tall pin shoves three others off the screen, and Pinterest now counts what those three lost. Tall can still win, it just has to earn the space. The System Wants Choices: Three to five images, two to three titles, both layouts if your offer fits both. And they have to be genuinely different. Same photo with a new font is the same pin. Five to Seven Beats Forty: Gains flatten after the first handful, so 40 versions on day one is mostly paying for storage. Pinterest says AI image generators are the reason this system exists. This Paper Covers Ads Only: Organic runs on a different system. Laura flags her organic read as a guess: 2:3 as home base, several genuinely different pins per page, main thing big and obvious. Mentioned: Ep 59: Design Pins Pinterest Can Read — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. → Ready to explore which pathway is right for you? Schedule a PinChat with Laura at laurarike.com/pinchat // Hire a Pinterest Agency // Pinterest Organic Management (laurarike.com/pinterest-management-services) - Fully done-for-you organic Pinterest strategy and execution Pinterest Ads Management (laurarike.com/promoted-pin-services) - Fully managed paid traffic campaigns through Promoted Pins // Learn Pinterest Marketing // 📌 Pinterest Blog https://blog.laurarike.com 📌 Pinterest Podcast https://laurarike.com/pintastic-pinterest-podcast 🫶 My fav Pinterest tools, resources, and more: Pinterest Growth Strategy App: https://app.pinhacking.com Pinterest Scheduler: https://laurarike.com/tailwind Laura's list of resources: https://laurarike.com/resources/ DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide, I may receive a small commission. There is no additional charge to you!
	Pinterest Holiday Pins: Fix the Page Before You Make New Ones \| Laura Rike	24 Sep 2026	00:28:17
Everybody asks when to publish a holiday pin. Almost nobody asks where it lands. Your best pin from last December is still ranking and still getting saved, and it may point at a page arguing for a year that already ended. Laura covers the half of holiday Pinterest nobody talks about. Key Takeaways: Your Landing Page Is Part of What Pinterest Reads: Two papers from Pinterest's engineers list link-based text alongside pin titles, board names, and engaged searches. Update the page, update the pin's file. Sort by Outbound Clicks: Impressions tell you a pin got shown. An outbound click tells you somebody wanted what was behind it enough to leave Pinterest. Sort last season by that number. Update the Page You Have: For a gift guide or seasonal roundup, keep the old URL. It holds the rankings and saved pins, and a new URL starts at zero on both. If someone searching next November would still be happy to land there, it's evergreen wearing a year by accident. Leave the URL, the Pin, and the Board Alone: Rewrite the slug for the new year and every pin pointing there aims at a 404. An old year in a URL is ugly and harmless. A broken URL is neither. Order of Operations: Take last season's top seven to ten by outbound clicks and group by destination. They'll collapse into three to five pages. Fix the title, meta description, the year in the body copy, and dead products. Then stop. Mentioned: Ep 68: The 28-Day Rule Ep 58: Pinterest Boards — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Growth Strategy App (https://app.pinhacking.com⁠) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes. → Pinterest Strategy Shop (https://shop.laurarike.com⁠) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing. → Pin Hacking Academy (⁠laurarike.com/academy⁠) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Pinterest Organic Management (⁠laurarike.com/pinterest-management-services⁠) - Fully done-for-you organic Pinterest strategy and execution → Pinterest Ads Management (⁠laurarike.com/promoted-pin-services⁠) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you? Schedule a PinChat with Laura at ⁠laurarike.com/pinchat 👉 Lets connect on social: Facebook: https://facebook.com/laurarike Pinterest: https://pinterest.com/laurarike Instagram: https://instagram.com/laurarike LinkedIn: https://www.linkedin.com/in/laurarike/ TikTok: https://www.tiktok.com/@laurarike Some of Laura’s fav Pinterest tools, resources and more: Spy on your competition with Pin Inspector: https://laurarike.com/inspector Tasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack= Pinterest Scheduler: https://laurarike.com/tailwind Grow your lead list: https://laurarike.com/email Laura’s list of resources: https://laurarike.com/resources/ Grow social followers passively: https://laurarike.com/milotree #pinterestforbusiness #pinterestmarketing #pintereststrategy DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!
	Pinterest's 28-Day Rule: Why Old Pins Stop Working \| Laura Rike	17 Sep 2026	00:22:27
You have a pin that used to bring 40,000 monthly views. Now it brings 400. You didn't break anything. Old pins with years of engagement kept outranking newer, more relevant ones, so Pinterest built a system called Pin Equalizer to fix it. Laura Rike breaks down the 28-day audition every new pin now gets, and why your 2022 winner isn't coming back on its own. Key Takeaways: Your New Pin Gets an Automatic Audition: Pinterest built separate indexes for fresh content and guaranteed fresh candidates enter ranking every time. No fixed percentage of slots is reserved, so making the stage still comes down to ranking. The Model Stopped Reading the Scoreboard: During training, Pinterest randomly hides a pin's engagement history from the model. It has to guess from the image, text, relevance, and intent, so your design and copy carry more weight than they did three years ago. Relevance Gates Your Head Start: Fresh pins get a confidence bonus, and on search it gets multiplied by the relevance score. A clever title multiplies your head start by a small number. Say the thing the person typed. 28 Days Is the Whole Window: A pin graduates when it earns enough positive engagement inside 28 days, and pins that burn through the budget get retired. Nothing in the paper describes a way back in, so repinning an old winner does nothing. The Fix Is a Fresh Pin for That URL: Recreate what worked rather than recycling the pin. Your account's track record seeds Pinterest's guess before the new pin earns a single impression. Mentioned: Ep 67: Why Pinterest Rates Most Pins a 3 Out of 5 Rock Stars (organic Pinterest course): https://laurarike.com/rockstars — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Growth Strategy App (https://app.pinhacking.com⁠) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes. → Pinterest Strategy Shop (https://shop.laurarike.com⁠) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing. → Pin Hacking Academy (⁠laurarike.com/academy⁠) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Pinterest Organic Management (⁠laurarike.com/pinterest-management-services⁠) - Fully done-for-you organic Pinterest strategy and execution → Pinterest Ads Management (⁠laurarike.com/promoted-pin-services⁠) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you? Schedule a PinChat with Laura at ⁠laurarike.com/pinchat 👉 Lets connect on social: Facebook: https://facebook.com/laurarike Pinterest: https://pinterest.com/laurarike Instagram: https://instagram.com/laurarike LinkedIn: https://www.linkedin.com/in/laurarike/ TikTok: https://www.tiktok.com/@laurarike Some of Laura’s fav Pinterest tools, resources and more: Spy on your competition with Pin Inspector: https://laurarike.com/inspector Tasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack= Pinterest Scheduler: https://laurarike.com/tailwind Grow your lead list: https://laurarike.com/email Laura’s list of resources: https://laurarike.com/resources/ Grow social followers passively: https://laurarike.com/milotree #pinterestforbusiness #pinterestmarketing #pintereststrategy DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!
	Why Pinterest Rates Most Pins a 3 Out of 5 \| Laura Rike	10 Sep 2026	00:22:58
Pinterest's search engineers published a paper with one line worth reading twice: what people click and save doesn't always tell them whether the result was relevant. Laura breaks down the grading system built because of it, why most pins sit at a 3, and four fixes. Then she hands you a red pen. Key Takeaways: Engagement Isn't Relevance: People save a hundred things for a hundred reasons. Pinterest's own paper says that doesn't tell them whether your pin answered the search. Your Board Names Get Read: The boards a pin sits on, yours and other people's, are part of how it's graded. A pin on "Weeknight Dinners" arrives with an answer attached. One on "Later" brings none. First Searches Stick: The searches a pin earns early clicks from follow it forward, so traction from the wrong one sticks. Most Pins Sit at a 3: The scale runs 1 to 5, and the middle means "sort of about it." Every extra thing a pin covers drags it there, so one pin aimed at one search wins. Relevance, Intent, and Outcome: Keywords alone stopped being enough. Ask your image whether it proves your title, the searcher's intent, and the outcome they came for. "Freezer meals for new parents" over a stock kitchen photo is a 3. Over labeled containers in a freezer, a 5. Mentioned: Ep 45: Pin Design 2026: Your Pins Don't Need to Be Beautiful. They Need to Be Clear Ep 59: How to Design Pins Pinterest Can Actually Read Rock Stars organic course DM Laura the word "audit" on Instagram: https://instagram.com/laurarike Rock Stars (organic Pinterest course): https://laurarike.com/rockstars — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Growth Strategy App (https://app.pinhacking.com⁠) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes. → Pinterest Strategy Shop (https://shop.laurarike.com⁠) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing. → Pin Hacking Academy (⁠laurarike.com/academy⁠) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Pinterest Organic Management (⁠laurarike.com/pinterest-management-services⁠) - Fully done-for-you organic Pinterest strategy and execution → Pinterest Ads Management (⁠laurarike.com/promoted-pin-services⁠) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you? Schedule a PinChat with Laura at ⁠laurarike.com/pinchat 👉 Lets connect on social: Facebook: https://facebook.com/laurarike Pinterest: https://pinterest.com/laurarike Instagram: https://instagram.com/laurarike LinkedIn: https://www.linkedin.com/in/laurarike/ TikTok: https://www.tiktok.com/@laurarike Some of Laura’s fav Pinterest tools, resources and more: Spy on your competition with Pin Inspector: https://laurarike.com/inspector Tasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack= Pinterest Scheduler: https://laurarike.com/tailwind Grow your lead list: https://laurarike.com/email Laura’s list of resources: https://laurarike.com/resources/ Grow social followers passively: https://laurarike.com/milotree #pinterestforbusiness #pinterestmarketing #pintereststrategy DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!
	Pinterest Pin Types Explained: When to Use Each One \| Laura Rike	03 Sep 2026	00:21:20
Note: This episode is a previously recorded training session from Laura's archives, re-shared here while she's out. Laura returns with brand new episodes on September 10. In this episode of The Pintastic® Podcast, Laura Rike breaks down every pin type and when to reach for each one. She covers what happened to idea pins, the scheduler setting working against you, and how one piece of content becomes several pins across several formats. Key Takeaways: Idea Pins Moved to Ads Only: Pinterest pulled idea pins as an organic format. If your scheduler offers a "simplified pin" checkbox, uncheck it. That's the old idea pin format, and Pinterest classifies it differently than a standard pin. Standard Image Pins Carry Your Click-Throughs: Users are conditioned to see a standard pin and tap through. Reach for these when you want traffic heading to leads and sales. Video Pins Win on Visibility: Moving pins, audio waveforms, slideshows, and faceless videos all count. The click-through button moves by device, so pair video with standard pins. Yes, You Can Pin the Same Content More Than Once: One podcast episode becomes a static pin for the blog post, a video pin from a clip, and a moving pin with the audio. Each cycles to multiple relevant boards. Match the Pin Type to the Funnel Stage: Awareness content works with video and standard pins together. Consideration content does better with standard pins that send people straight to the signup. Sizes and Other Formats: Stick with the 2:3 vertical ratio, roughly 1000 x 1500 pixels. Rich pins sync live details from your site like pricing and cook time. Product pins pull from a connected Shopify catalog. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Growth Strategy App (https://app.pinhacking.com⁠) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes. → Pinterest Strategy Shop (https://shop.laurarike.com⁠) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing. → Pin Hacking Academy (⁠laurarike.com/academy⁠) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Pinterest Organic Management (⁠laurarike.com/pinterest-management-services⁠) - Fully done-for-you organic Pinterest strategy and execution → Pinterest Ads Management (⁠laurarike.com/promoted-pin-services⁠) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you? Schedule a PinChat with Laura at ⁠laurarike.com/pinchat 👉 Lets connect on social: Facebook: https://facebook.com/laurarike Pinterest: https://pinterest.com/laurarike Instagram: https://instagram.com/laurarike LinkedIn: https://www.linkedin.com/in/laurarike/ TikTok: https://www.tiktok.com/@laurarike Some of Laura’s fav Pinterest tools, resources and more: Spy on your competition with Pin Inspector: https://laurarike.com/inspector Tasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack= Pinterest Scheduler: https://laurarike.com/tailwind Grow your lead list: https://laurarike.com/email Laura’s list of resources: https://laurarike.com/resources/ Grow social followers passively: https://laurarike.com/milotree #pinterestforbusiness #pinterestmarketing #pintereststrategy DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!
	How to Write Pinterest Pin Titles That Rank \| Laura Rike	27 Aug 2026	00:15:55
Note: This episode is a previously recorded training session from Laura's archives, re-shared here while she's out this week. In this episode of The Pintastic® Podcast, Laura Rike walks through what belongs in your pin title, what belongs on the pin image, and how the two work together. Your title tells Pinterest how to rank you and tells a human whether to stop scrolling, and most people write for only one of them. Here are her five rules for clear, optimized pin titles. Key Takeaways: Include Keywords, and Stop There: One to two keywords, used once in the title and once in the description. Keyword stuffing behaves the same way it does on a blog, and repeating a phrase over and over keeps your content from ranking higher. The First 30 Characters Carry the Weight: Titles run up to 100 characters, with about 40 as a working minimum. Pinterest displays roughly the first 30 in search, so lead with the part that has to land and keep it from getting cut off mid-thought. Give Each Pin Its Own Words: When your image text, title, and description all say the same thing, your content competes with itself. Write something unique for each pin. Pinterest reads the text on your graphic too, so those words count. Skip the Salesy Words: Tailwind has reported that including "click" in a title can limit your reach, though Pinterest hasn't confirmed it directly. Reach for emotion instead. Numbers and lists work well, like "5 things you should never do if..." Write Title Case for Humans, Keywords for Pinterest: Title case makes your pins look structured and draws the eye. Keywords tell Pinterest how to classify you. Both get served in one line of text. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Growth Strategy App (https://app.pinhacking.com⁠) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes. → Pinterest Strategy Shop (https://shop.laurarike.com⁠) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing. → Pin Hacking Academy (⁠laurarike.com/academy⁠) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Pinterest Organic Management (⁠laurarike.com/pinterest-management-services⁠) - Fully done-for-you organic Pinterest strategy and execution → Pinterest Ads Management (⁠laurarike.com/promoted-pin-services⁠) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you? Schedule a PinChat with Laura at ⁠laurarike.com/pinchat 👉 Lets connect on social: Facebook: https://facebook.com/laurarike Pinterest: https://pinterest.com/laurarike Instagram: https://instagram.com/laurarike LinkedIn: https://www.linkedin.com/in/laurarike/ TikTok: https://www.tiktok.com/@laurarike Some of Laura’s fav Pinterest tools, resources and more: Spy on your competition with Pin Inspector: https://laurarike.com/inspector Tasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack= Pinterest Scheduler: https://laurarike.com/tailwind Grow your lead list: https://laurarike.com/email Laura’s list of resources: https://laurarike.com/resources/ Grow social followers passively: https://laurarike.com/milotree #pinterestforbusiness #pinterestmarketing #pintereststrategy DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!
	How to Sell Digital Products on Pinterest \| Laura Rike	20 Aug 2026	00:16:54
In this solo episode of The Pintastic® Podcast, Laura Rike takes on the sentence she hears from digital product owners every week: "Pinterest doesn't really work for what I sell, it's not visual enough." Then she opens the account and finds a pin that's a picture of a laptop. The core idea: your pin got named after the product while your buyer is out there typing the problem. You'll walk away knowing how to turn one digital product into five doorways into your business. Key Takeaways: A PDF Can Rank as Well as a Sofa: Pinterest is a search engine that happens to have pictures on it. The sofa wins because someone typed "small sectional for an apartment living room" and the sofa was the answer. The real question is whether your product is problem searchable. Your Buyer Types the Problem: People wake up wanting to stop running out of money before payday. That sentence is the search, so put it in the pin title, the description, and the text on the image. Four Places the Words Have to Match: Pin title, pin description, board name, and the text sitting on your graphic. Pinterest reads that last one, so a gorgeous font that says "The Content Vault" spends your best real estate saying nothing. Show the After: The pantry that's finally sorted. The Sunday morning where nothing is on fire. The card with a zero balance. Your product is the vehicle, and the vacation is what people save. One Product, Five Doorways: Write down five real problems your product solves in your buyer's words. Give each one its own destination, a blog post, a podcast episode, a landing page. Five places to rank instead of one. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Growth Strategy App (https://app.pinhacking.com⁠) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes. → Pinterest Strategy Shop (https://shop.laurarike.com⁠) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing. → Pin Hacking Academy (⁠laurarike.com/academy⁠) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Pinterest Organic Management (⁠laurarike.com/pinterest-management-services⁠) - Fully done-for-you organic Pinterest strategy and execution → Pinterest Ads Management (⁠laurarike.com/promoted-pin-services⁠) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you? Schedule a PinChat with Laura at ⁠laurarike.com/pinchat 👉 Lets connect on social: Facebook: https://facebook.com/laurarike Pinterest: https://pinterest.com/laurarike Instagram: https://instagram.com/laurarike LinkedIn: https://www.linkedin.com/in/laurarike/ TikTok: https://www.tiktok.com/@laurarike Some of Laura’s fav Pinterest tools, resources and more: Spy on your competition with Pin Inspector: https://laurarike.com/inspector Tasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack= Pinterest Scheduler: https://laurarike.com/tailwind Grow your lead list: https://laurarike.com/email Laura’s list of resources: https://laurarike.com/resources/ Grow social followers passively: https://laurarike.com/milotree #pinterestforbusiness #pinterestmarketing #pintereststrategy DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!
	How to Use Pinterest Trends to Find Your Publish Date \| Laura Rike	13 Aug 2026	00:22:13
In this solo episode of The Pintastic® Podcast, Laura Rike opens up a free tool sitting inside your Pinterest account that tells you almost to the week when your customers start thinking about the thing you sell. Most people have never clicked it. The core idea: your customer starts searching weeks before they start spending, and Pinterest hands you that gap on a chart. You'll walk away with a three-minute exercise you can run on any product, launch, or season. Key Takeaways: Two Calendars, Six to Eight Weeks Apart: We market on the calendar of the event. Pinterest runs on the calendar of planning. That's a timing problem, and timing you can fix with a calendar instead of a rebrand. Search Trends vs. Shopping Trends: Search trends show people thinking about your category. Shopping trends show who moved to pricing and buying. Publish on the first line, convert on the second. Moments Shows You the Shape: Pinterest's new Moments feature pulls seasonal and cultural events together and shows how interest builds, peaks, and cools. Don't stop at the peak. The cool-off still converts, especially for ads. The Peak Is the Least Useful Number: What you want is where the line leaves the floor, that first lift when it stops being flat. That's the week your customer started planning, and that's your publish date. Run the Walk Back: Name one revenue event, find where its line leaves the floor, then back up two more weeks for buffer. That's your publish date. For launches, give yourself 8 to 12 weeks of runway minimum. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her:→ Pinterest Growth Strategy App (https://app.pinhacking.com) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes.→ Pinterest Strategy Shop (https://shop.laurarike.com) - Laura's workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing.→ Pin Hacking Academy (laurarike.com/academy) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support→ Pinterest Organic Management (laurarike.com/pinterest-management-services) - Fully done-for-you organic Pinterest strategy and execution→ Pinterest Ads Management (laurarike.com/promoted-pin-services) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you?Schedule a PinChat with Laura at laurarike.com/pinchat 👉 Lets connect on social:Facebook: https://facebook.com/laurarikePinterest: https://pinterest.com/laurarikeInstagram: https://instagram.com/laurarikeLinkedIn: https://www.linkedin.com/in/laurarike/TikTok: https://www.tiktok.com/@laurarike Some of Laura's fav Pinterest tools, resources and more:Spy on your competition with Pin Inspector: https://laurarike.com/inspectorTasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack=Pinterest Scheduler: https://laurarike.com/tailwindGrow your lead list: https://laurarike.com/emailLaura's list of resources: https://laurarike.com/resources/Grow social followers passively: https://laurarike.com/milotree #pinterestforbusiness #pinterestmarketing #pintereststrategy DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!
	5 Pinterest Mistakes I Find in Almost Every Account \| Laura Rike	06 Aug 2026	00:22:20
In this solo episode of The Pintastic® Podcast, Laura Rike opens up an account the way she would if you handed her your login and said "just tell me what's wrong." After looking inside hundreds of accounts, she finds the problem about 90 seconds in, and it's never what the owner thinks. When an account goes flat, it's rarely because someone stopped trying. It's a handful of wiring decisions made at the beginning, still running quietly in the background. Here are the five she finds in nearly every account. 📍 Want a second set of eyes? Grab a free pin audit at laurarike.com/pinaudit and Laura will tell you which of the five she sees in your account. Key Takeaways: Everything Points to the Homepage: Seven or eight out of ten accounts do this. People bounce when they have to hunt, and Pinterest reads your destination page, so 40 pins to one page blurs your whole account. Every Pin Sells Instead of Answers: Nobody types your product name into Pinterest. They type their problem. Answer pins go get people, product pins close. One Keyword Wearing 40 Outfits: When every pin and board orbits the same three phrases, your pins compete against each other while the rest of the search space sits wide open. New Pins, Same Few Destinations: Fresh graphics on the same old URL give Pinterest a picture but nothing new to file. Grow your surface area, not just your designs. You're Not Repeating What Works: Pull your top 10 pins by outbound clicks over six months, find what they share, then make five more of that. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Growth Strategy App (https://app.pinhacking.com⁠) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes. → Pinterest Strategy Shop (https://shop.laurarike.com⁠) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing. → Pin Hacking Academy (⁠laurarike.com/academy⁠) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Pinterest Organic Management (⁠laurarike.com/pinterest-management-services⁠) - Fully done-for-you organic Pinterest strategy and execution → Pinterest Ads Management (⁠laurarike.com/promoted-pin-services⁠) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you? Schedule a PinChat with Laura at ⁠laurarike.com/pinchat 👉 Lets connect on social: Facebook: https://facebook.com/laurarike Pinterest: https://pinterest.com/laurarike Instagram: https://instagram.com/laurarike LinkedIn: https://www.linkedin.com/in/laurarike/ TikTok: https://www.tiktok.com/@laurarike Some of Laura’s fav Pinterest tools, resources and more: Spy on your competition with Pin Inspector: https://laurarike.com/inspector Tasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack= Pinterest Scheduler: https://laurarike.com/tailwind Grow your lead list: https://laurarike.com/email Laura’s list of resources: https://laurarike.com/resources/ Grow social followers passively: https://laurarike.com/milotree #pinterestforbusiness #pinterestmarketing #pintereststrategy DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!
	Why You Should Start Your Christmas Pins in the Summer\| Laura Rike	30 Jul 2026	00:23:46
In this solo episode of The Pintastic® Podcast, Laura Rike explains the one thing almost everybody gets backwards about holidays on Pinterest. Right now, someone is already outranking you for Christmas while they're at the lake. On Pinterest, your peak season isn't when you start, it's when your summer work finally cashes in. Laura breaks down the ranking runway, the data on how early buyers plan, why holiday ads need to warm up now, and the one small thing to do this week so you're not white-knuckling Q4. Key Takeaways: Holiday Pins Need a Runway to Climb: A brand-new pin doesn't jump to the top of search. Pinterest indexes it, reads it, tests it, then ranks it. For seasonal content that ramp is 90 to 120 days, so a pin peaking in November needs to exist by late summer. Buyers Plan Way Earlier Than You Think: People start holiday discovery about 10 and a half weeks before their main gift purchase, and recent data shows searches starting as early as April. Wait until October and you've missed the first wave. Keep Holiday Pins Evergreen: Don't stamp the year on the graphic. Put it in the pin title if you want, but the moment you date the image, you turn a perennial back into an annual you have to remake every year. Ads Warm Up, Too: Brands see around five times more conversions when people meet their ads earlier in the season, and campaigns running six months or longer see about 33% higher return. Warming can be small and steady. Organic and Ads Feed Each Other: When your boards and pins are already set up and starting to rank, your ads have something warm to build on. Summer organic work and summer ad work are not two separate lists. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Growth Strategy App (https://app.pinhacking.com) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes.→ Pinterest Strategy Shop (https://shop.laurarike.com) - Laura's workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing.→ Pin Hacking Academy (laurarike.com/academy) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support→ Pinterest Organic Management (laurarike.com/pinterest-management-services) - Fully done-for-you organic Pinterest strategy and execution→ Pinterest Ads Management (laurarike.com/promoted-pin-services) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you?Schedule a PinChat with Laura at laurarike.com/pinchat 👉 Lets connect on social:Facebook: https://facebook.com/laurarikePinterest: https://pinterest.com/laurarikeInstagram: https://instagram.com/laurarikeLinkedIn: https://www.linkedin.com/in/laurarike/TikTok: https://www.tiktok.com/@laurarike Some of Laura's fav Pinterest tools, resources and more: Spy on your competition with Pin Inspector: https://laurarike.com/inspectorTasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack=Pinterest Scheduler: https://laurarike.com/tailwindGrow your lead list: https://laurarike.com/emailLaura's list of resources: https://laurarike.com/resources/Grow social followers passively: https://laurarike.com/milotree #pinterestforbusiness #pinterestmarketing #pintereststrategy DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!
	Why "Read More" Is Killing Your Pinterest Clicks \| Laura Rike	23 Jul 2026	00:20:54
In this solo episode of The Pintastic® Podcast, Laura Rike breaks down the tiny piece of your pin doing more heavy lifting than you think: your call to action. If your pins say "Read More" and nobody's clicking, the problem usually isn't the algorithm. A vague call to action asks the searcher to make the whole decision themselves, so they keep scrolling. Laura walks through how to name the outcome, where to place your call to action, and why sometimes the smartest thing to ask for is a save.Key Takeaways: Vague Calls to Action Ask Too Much: "Read More," "Learn More," and "Click here" are polite, vague, and hand the whole decision to the searcher. Read more of what? A good call to action is a clear instruction that names the payoff. Name the Outcome, Not the Format: "Read More" becomes "Get the free packing checklist." "Click here" becomes "Grab this template I use for every launch." Specific wins over loud or pushy every time. Say It Twice, On the Pin and in the Description: People act on the image first, judging it in about a second. Put the outcome on the graphic so they know what tapping gets them, then reinforce it in the description. Match the Promise to the Landing Page: If your pin says "Get the free checklist," the checklist better be the first thing they see. When the page doesn't keep the promise in the first three seconds, people bounce, and Pinterest stops showing that pin around. Sometimes the Smartest Ask Is a Save: Some people are still in planning mode. "Save this for when you're ready" is a soft call to action, and a save is one of the strongest signals you can send Pinterest. It builds the audience that buys later. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Growth Strategy App (https://app.pinhacking.com) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes. → Pinterest Strategy Shop (https://shop.laurarike.com) - Laura's workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing. → Pin Hacking Academy (laurarike.com/academy) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Pinterest Organic Management (laurarike.com/pinterest-management-services) - Fully done-for-you organic Pinterest strategy and execution → Pinterest Ads Management (laurarike.com/promoted-pin-services) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you? Schedule a PinChat with Laura at laurarike.com/pinchat 👉 Lets connect on social: Facebook: https://facebook.com/laurarike Pinterest: https://pinterest.com/laurarike Instagram: https://instagram.com/laurarike LinkedIn: https://www.linkedin.com/in/laurarike/ TikTok: https://www.tiktok.com/@laurarike Some of Laura's fav Pinterest tools, resources and more: Spy on your competition with Pin Inspector: https://laurarike.com/inspector Tasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack= Pinterest Scheduler: https://laurarike.com/tailwind Grow your lead list: https://laurarike.com/email Laura's list of resources: https://laurarike.com/resources/ Grow social followers passively: https://laurarike.com/milotree #pinterestforbusiness #pinterestmarketing #pintereststrategy DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!
	How to Design Pins Pinterest Can Actually Read \| Laura Rike	16 Jul 2026	00:22:23
In this solo episode of The Pintastic® Podcast, Laura Rike explains something that happens behind the scenes: Pinterest can actually see your images. It scans a picture, picks out the objects inside it, and checks whether your image and your words tell the same story. When they agree, Pinterest gets confident, and confidence turns into traffic. When they don't, it hesitates, and hesitation turns into crickets. Key Takeaways: Pinterest Reads Your Picture and Your Words: Pinterest built technology that scans an image and picks out the objects inside it. It can find a handbag in a busy photo or spot a chair in a full living room. Your image is part of the message it reads. The Friend Test: Hold up your pin like you're showing a friend across the room. One clear coffee mug on a clean table, and they answer in half a second. Nine tiny images crammed together, and they squint. Pinterest is that friend. Mismatched Image and Title Kills Confidence: A bowl of soup with "Cozy Fall Soup Recipe" lines up. A stock laptop and Red Bull with that same title sends a mixed signal. Pinterest shows your pin to fewer people or the wrong people, which is why you see impressions with no clicks. Three Ways Good Marketers Confuse Pinterest: Overstuffed collages with 10 to 12 images, text-only graphics with no photo, and the sneaky one, a beautiful image and a good title that are secretly about two different things. Give Your Hero Room to Breathe: One shop owner's candle was 10% of the image, tucked behind props and shadow. Moving it to the center with white space around it was like flipping a switch. Pinterest could finally answer what it was looking at. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Growth Strategy App (https://app.pinhacking.com⁠) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes. → Pinterest Strategy Shop (https://shop.laurarike.com⁠) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing. → Pin Hacking Academy (⁠laurarike.com/academy⁠) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Pinterest Organic Management (⁠laurarike.com/pinterest-management-services⁠) - Fully done-for-you organic Pinterest strategy and execution → Pinterest Ads Management (⁠laurarike.com/promoted-pin-services⁠) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you? Schedule a PinChat with Laura at ⁠laurarike.com/pinchat 👉 Lets connect on social: Facebook: https://facebook.com/laurarike Pinterest: https://pinterest.com/laurarike Instagram: https://instagram.com/laurarike LinkedIn: https://www.linkedin.com/in/laurarike/ TikTok: https://www.tiktok.com/@laurarike Some of Laura’s fav Pinterest tools, resources and more: Spy on your competition with Pin Inspector: https://laurarike.com/inspector Tasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack= Pinterest Scheduler: https://laurarike.com/tailwind Grow your lead list: https://laurarike.com/email Laura’s list of resources: https://laurarike.com/resources/ Grow social followers passively: https://laurarike.com/milotree #pinterestforbusiness #pinterestmarketing #pintereststrategy DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!
	How to Set Up Pinterest Boards So You Actually Get Found \| Laura Rike	02 Jul 2026	00:29:17
In this solo episode of The Pintastic® Podcast, Laura Rike reframes how you think about Pinterest boards. They're not storage folders, they're search signals that tell Pinterest who you are and what you help people with. Laura walks through how to name boards using Pinterest's actual idea categories, why descriptions are free real estate most people leave blank, the group board myth that needs to die, and how to use secret boards without burning your fresh pin signal. Key Takeaways: Boards Are Search Signals, Not Storage: Pinterest reads your board structure like a library reads its shelving system. Clear, specific boards hand Pinterest a clean map. Cutesy or vague names hand it a mess it can't share with searchers. Name Boards Using Pinterest's Idea Categories: Go to pinterest.com/ideas and match your board titles to the actual categories Pinterest uses. Save the long-tail keywords and personality for your pin titles and descriptions. Board Descriptions Are Free Real Estate: Most people leave them blank. Write keyword-rich sentences describing what the board is, who it's for, and what it helps with. A title plus description hands Pinterest a clean label to index against. Group Boards Aren't Required: The algorithm gives them no special priority. Any boost is usually vanity metrics like monthly views, not traffic or sales. If yours still drive clicks in your data, keep them. Otherwise, you're allowed to say no. Use Secret Boards for Personal Stuff, Not Drafting: Keep personal interests on secret boards so they don't muddy your business signal. Never stage business pins there first. The moment you pin it, you burn the fresh pin signal. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Growth Strategy App (https://app.pinhacking.com⁠) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes. → Pinterest Strategy Shop (https://shop.laurarike.com⁠) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing. → Pin Hacking Academy (⁠laurarike.com/academy⁠) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Pinterest Organic Management (⁠laurarike.com/pinterest-management-services⁠) - Fully done-for-you organic Pinterest strategy and execution → Pinterest Ads Management (⁠laurarike.com/promoted-pin-services⁠) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you? Schedule a PinChat with Laura at ⁠laurarike.com/pinchat 👉 Lets connect on social: Facebook: https://facebook.com/laurarike Pinterest: https://pinterest.com/laurarike Instagram: https://instagram.com/laurarike LinkedIn: https://www.linkedin.com/in/laurarike/ TikTok: https://www.tiktok.com/@laurarike Some of Laura’s fav Pinterest tools, resources and more: Spy on your competition with Pin Inspector: https://laurarike.com/inspector Tasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack= Pinterest Scheduler: https://laurarike.com/tailwind Grow your lead list: https://laurarike.com/email Laura’s list of resources: https://laurarike.com/resources/ Grow social followers passively: https://laurarike.com/milotree #pinterestforbusiness #pinterestmarketing #pintereststrategy DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!
	What Pinterest Engineers Just Did to Your Pins \| Laura Rike	25 Jun 2026	00:15:16
In this solo episode of The Pintastic® Podcast, Laura Rike breaks down a technical change Pinterest engineers just made (they call it the "feature trimmer") and explains in plain English why it affects your pins more than any trends report this year. When a search engine spends $4 million a year to get pickier about which signals it carries, that's the biggest flashing sign telling you what it actually values. Laura shows you how to feed Pinterest clean, intentional signals so you become the easy yes instead of getting trimmed out. Key Takeaways: Read Engineering Updates Like a Love Letter: When Pinterest spends $4 million getting pickier about which signals it carries, it's telling you out loud what it cares about. Messy, irrelevant signals get thrown out. Clean, relevant ones get carried to the judges. Clean Signals Make You the Easy Meal: Keywords that match what real humans search, fresh pins (not the same 2019 graphics), clear titles and descriptions, and a landing page that matches the pin's promise. That combination is your recipe card. Stop Treating Pinterest Like an Instagram Feed: Pretty pictures with no keywords, recycled links, and nothing fresh going out hands Pinterest a pile of signals to trim. A pickier system has fewer reasons to carry you to searchers. Fresh Pins Are Non-Negotiable: Brand new images, not the same graphic with a new title on repeat. Freshness is one of the signals Pinterest actively wants to carry. Pins With Clean Signals Are Perennials: Set up right, they come back season after season and compound, sending high-intent buyers your way while you focus on other things. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Growth Strategy App (https://app.pinhacking.com⁠) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes. → Pinterest Strategy Shop (https://shop.laurarike.com⁠) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing. → Pin Hacking Academy (⁠laurarike.com/academy⁠) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Pinterest Organic Management (⁠laurarike.com/pinterest-management-services⁠) - Fully done-for-you organic Pinterest strategy and execution → Pinterest Ads Management (⁠laurarike.com/promoted-pin-services⁠) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you? Schedule a PinChat with Laura at ⁠laurarike.com/pinchat 👉 Lets connect on social: Facebook: https://facebook.com/laurarike Pinterest: https://pinterest.com/laurarike Instagram: https://instagram.com/laurarike LinkedIn: https://www.linkedin.com/in/laurarike/ TikTok: https://www.tiktok.com/@laurarike Some of Laura’s fav Pinterest tools, resources and more: Spy on your competition with Pin Inspector: https://laurarike.com/inspector Tasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack= Pinterest Scheduler: https://laurarike.com/tailwind Grow your lead list: https://laurarike.com/email Laura’s list of resources: https://laurarike.com/resources/ Grow social followers passively: https://laurarike.com/milotree #pinterestforbusiness #pinterestmarketing #pintereststrategy DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!
	Pinterest Predicts Is Your Early Warning System \| Laura Rike	18 Jun 2026	00:26:17
In this solo episode of The Pintastic® Podcast, Laura Rike breaks down Pinterest Predicts, the free annual report that shows you what your audience is about to search for months before they type it. She also clears up the leftover hashtag advice that's still floating around (spoiler: Pinterest stopped using them for discovery years ago) and shows you how to turn a trend into pins that actually get found using keywords. Key Takeaways: Pinterest Predicts Is a Free Forecast: Once a year, Pinterest analyzes billions of searches and saves to show you what your audience is headed toward. Find it at createpinterest.com. It's built from real search behavior, not a popularity contest. Hashtags Are Done for Discovery: Pinterest stopped treating hashtags as a discovery signal a long time ago. Putting them at the end of your description is like a for-sale sign facing your own living room. Let them go. Keywords Run the Whole Show: Real, plain-language words in your pin title, description, board names, board descriptions, alt text, and image file name are what connect your pin to searchers. Pinterest Predicts hands you the exact phrases. Plant Early, Before the Trend Peaks: Pinterest surfaces content before a search trend peaks. Four to six months ahead works better than 30-60 days. By the time the wave hits, your pin is already ranking and collecting saves. Make Multiple Angles, Then Let Data Decide: The same trend lands differently for beginners, advanced users, and dreamers. Make a handful of pin versions with the trend's keywords. Give it 60-90 days, then lean into the winner. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Growth Strategy App (https://app.pinhacking.com⁠) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes. → Pinterest Strategy Shop (https://shop.laurarike.com⁠) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing. → Pin Hacking Academy (⁠laurarike.com/academy⁠) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Pinterest Organic Management (⁠laurarike.com/pinterest-management-services⁠) - Fully done-for-you organic Pinterest strategy and execution → Pinterest Ads Management (⁠laurarike.com/promoted-pin-services⁠) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you? Schedule a PinChat with Laura at ⁠laurarike.com/pinchat 👉 Lets connect on social: Facebook: https://facebook.com/laurarike Pinterest: https://pinterest.com/laurarike Instagram: https://instagram.com/laurarike LinkedIn: https://www.linkedin.com/in/laurarike/ TikTok: https://www.tiktok.com/@laurarike Some of Laura’s fav Pinterest tools, resources and more: Spy on your competition with Pin Inspector: https://laurarike.com/inspector Tasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack= Pinterest Scheduler: https://laurarike.com/tailwind Grow your lead list: https://laurarike.com/email Laura’s list of resources: https://laurarike.com/resources/ Grow social followers passively: https://laurarike.com/milotree #pinterestforbusiness #pinterestmarketing #pintereststrategy DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!
	Why Your Pinterest Analytics Dropped (And What to Do About It) \| Laura Rike	11 Jun 2026	00:21:02
In this solo episode of The Pintastic® Podcast, Laura Rike walks through what's actually happening when your impressions fall off a cliff, your outbound clicks go quiet, and your monthly views tank. She debunks the shadowban myth, reveals the five pieces of what's really going on behind the numbers, and gives you a do-it-this-week checklist so you can stop spiraling and start recovering. If you've ever panicked thinking you broke something or got punished by Pinterest, this episode is for you. Key Takeaways: Fluctuation Is the Feature, Not a Glitch: Pinterest is a search engine. Search results move with seasons, trending searches, and platform testing. Performance naturally rises and falls. This is normal, expected behavior. Shadowbanning Doesn't Exist: Pinterest doesn't use a system called shadowbanning. What they have is spam detection and content policy reviews. You're not being secretly punished. You might be walking too close to their guidelines though. Your Website Is Part of Your Pinterest Strategy: Slow page loads, broken links, insecure sites, and intrusive ads cause bounces. Pinterest notices when people leave quickly. These signals pile up over time and affect your ranking. Recovery Is a Cycle, Not a Straight Line: Your metrics rebound at different speeds. Impressions might bounce back while clicks take longer (or vice versa). Two months is a normal recovery timeline. You're not broken during this process. Do This This Week: Audit yourself in incognito mode like a stranger. Click through your pins. Check page speed, links, and security. Read your analytics over 90+ days, not just 7-30 days. Keep publishing helpful, keyword-driven content. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Growth Strategy App (https://app.pinhacking.com⁠) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes. → Pinterest Strategy Shop (https://shop.laurarike.com⁠) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing. → Pin Hacking Academy (⁠laurarike.com/academy⁠) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Pinterest Organic Management (⁠laurarike.com/pinterest-management-services⁠) - Fully done-for-you organic Pinterest strategy and execution → Pinterest Ads Management (⁠laurarike.com/promoted-pin-services⁠) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you? Schedule a PinChat with Laura at ⁠laurarike.com/pinchat 👉 Lets connect on social: Facebook: https://facebook.com/laurarike Pinterest: https://pinterest.com/laurarike Instagram: https://instagram.com/laurarike LinkedIn: https://www.linkedin.com/in/laurarike/ TikTok: https://www.tiktok.com/@laurarike Some of Laura’s fav Pinterest tools, resources and more: Spy on your competition with Pin Inspector: https://laurarike.com/inspector Tasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack= Pinterest Scheduler: https://laurarike.com/tailwind Grow your lead list: https://laurarike.com/email Laura’s list of resources: https://laurarike.com/resources/ Grow social followers passively: https://laurarike.com/milotree #pinterestforbusiness #pinterestmarketing #pintereststrategy DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!
	Pinterest Lead Generation for Service Providers with Megan Dougherty \| Laura Rike	04 Jun 2026	00:34:06
In this guest episode of The Pintastic® Podcast, Laura Rike sits down with Megan Dougherty, co-founder of One Stone Creative and author of Podcasting for Business. They explore how service providers, agencies, and consultants can use Pinterest as a lead generation source. With strategic keyword research walkthroughs and real account examples, Megan learns how ideal clients are actively searching on Pinterest for business solutions, why Pinterest works differently than other B2B platforms, and how video pins fit into a service provider strategy. Key Takeaways: Validate Your Audience on Pinterest First: Search keywords your ideal clients would use. If pins are ranking for those searches, your audience is there searching for solutions right now. Pinterest Works for Service Providers, Not Just Creators: Decision-makers in their 40s, 50s, and 60s actively search for business solutions on Pinterest. Your ideal clients are likely already there. Boards Are for Pinterest, Titles Are for People: Make boards broad so Pinterest understands your category. Make pin titles specific so your ideal client knows it's for them. One Pin a Day, Consistency Over Volume: Start with one quality pin daily and stay consistent. Most service providers see real leads after 6-9 months, not 90 days. You Don't Have to Socialize on Pinterest: You don't need to save or share other people's content. Focus on your own content and still see leads and sales. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Growth Strategy App (https://app.pinhacking.com⁠) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes. → Pinterest Strategy Shop (https://shop.laurarike.com⁠) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing. → Pin Hacking Academy (⁠laurarike.com/academy⁠) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Pinterest Organic Management (⁠laurarike.com/pinterest-management-services⁠) - Fully done-for-you organic Pinterest strategy and execution → Pinterest Ads Management (⁠laurarike.com/promoted-pin-services⁠) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you? Schedule a PinChat with Laura at ⁠laurarike.com/pinchat⁠, follow along on Instagram at ⁠instagram.com/laurarike⁠, and connect on Pinterest at ⁠pinterest.com/laurarike Some of Laura’s fav Pinterest tools, resources and more: Spy on your competition with Pin Inspector: https://laurarike.com/inspector Tasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack= Pinterest Scheduler: https://laurarike.com/tailwind Grow your lead list: https://laurarike.com/email Laura’s list of resources: https://laurarike.com/resources/ Grow social followers passively: https://laurarike.com/milotree DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you! The guest on this episode, Megan Dougherty is the co-founder of One Stone Creative, author of Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company, and creator of the annual State of Business Podcasting report. Connect with Megan: https://onestonecreative.net
	Why Your Pinterest Traffic Isn't Converting \| Laura Rike	21 May 2026	00:18:29
In this solo episode of The Pintastic® Podcast, Laura addresses what she hears at least three times a week: "I set up Pinterest, I got traffic, and nothing happened. Not a single sale, not an email sign-up, just eyeballs with no heartbeat behind them." With strategic clarity and real client examples, Laura reveals why Pinterest traffic converts differently than every other platform and how to fix your funnel to capture discovery-mode traffic. If you've been treating Pinterest like Facebook and wondering why nothing converts, this episode offers both the diagnosis and the fix. Key Takeaways: Pinterest Traffic Is in Discovery Mode: Someone on Pinterest is searching with intent to find solutions, ideas, or inspiration. They're planning, saving, exploring. They didn't wake up planning to buy from you today. They discovered you. You're Skipping the Middle of Your Funnel: Sending cold Pinterest traffic straight to a product page or checkout is like proposing to someone you just met. You need a trust-building layer between discovery and purchase. Pinterest Converts in Three Stages: Discovery (they find your pin and click), Engagement (they spend time, read, watch, understand you), and Conversion (they buy or sign up). Most brands nail stage one and skip stage two entirely. Create a Story Landing Page: Cold Pinterest traffic should hit a simple one-page story about your why (2-3 minutes to read) with two paths: learn more about products, or join the email list. Make the jump frictionless. Capture Emails and Stay Connected: Pinterest traffic doesn't always convert in minutes. It can convert in hours, days, weeks. If you're not capturing emails, you're not staying connected to people who visited but didn't buy. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Growth Strategy App (⁠⁠https://app.pinhacking.com⁠⁠⁠) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes. → Pinterest Strategy Shop (⁠⁠https://shop.laurarike.com⁠⁠⁠) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing. → Pin Hacking Academy (⁠⁠⁠laurarike.com/academy⁠⁠⁠) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Pinterest Organic Management (⁠⁠⁠laurarike.com/pinterest-management-services⁠⁠⁠) - Fully done-for-you organic Pinterest strategy and execution → Pinterest Ads Management (⁠⁠⁠laurarike.com/promoted-pin-services⁠⁠⁠) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you? Schedule a PinChat with Laura at⁠⁠ ⁠laurarike.com/pinchat⁠⁠⁠, follow along on Instagram at⁠⁠ ⁠instagram.com/laurarike⁠⁠⁠, and connect on Pinterest at⁠⁠ ⁠pinterest.com/laurarike⁠⁠
	How to Schedule Pinterest Pins Without the Overwhelm \| Laura Rike	14 May 2026	00:25:20
In this solo episode of The Pintastic® Podcast, Laura Rike walks through how to schedule Pinterest content strategically, so it works while you rest. If you've ever felt stuck or attached to your Pinterest account like it's one more thing yelling at you, this episode is for you. With live screen share walkthroughs, Laura reveals why you don't need to post daily or be live constantly, and how to build a system that honors your schedule and your energy. She walks through both Pinterest's native scheduler and Tailwind, shares her five-pin-per-URL strategy, and reveals how to track content in a way that lets you replicate what's working. If you've been treating Pinterest like Instagram 2.0 and feeling overwhelmed, this episode offers both the framework and the freedom. Key Takeaways: Pinterest Works While You Rest: Pinterest is the only platform that works while you rest. Build a system that works while you don't by scheduling strategically, not posting daily like social media. Space Out Pins with Intent: If you're scheduling the same URL, space it out 5-15 days between posts. It's not a strict rule, but consistency and quality matter more than volume. One Piece of Content, Multiple Pins: Create 3-5 different pins per piece of content with different styles, headlines, and layouts to see which gets more saves and outbound clicks. Focus on quality, not churning out content. Pinterest Native Scheduler vs. Tailwind: Pinterest's native tool is free and works well if you're posting a few times a week (up to 100 pins, 30 days in advance). Tailwind gives more control with interval scheduling and board lists for larger batches. Pick One Day a Month to Schedule: You don't need to schedule daily or weekly. Pick one day a month to batch and schedule your pins. Track URLs, keywords, titles, descriptions, and boards in a content planner to replicate what works. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Growth Strategy App (https://app.pinhacking.com⁠) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes. → Pinterest Strategy Shop (https://shop.laurarike.com⁠) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing. → Pin Hacking Academy (⁠laurarike.com/academy⁠) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Pinterest Organic Management (⁠laurarike.com/pinterest-management-services⁠) - Fully done-for-you organic Pinterest strategy and execution → Pinterest Ads Management (⁠laurarike.com/promoted-pin-services⁠) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you? Schedule a PinChat with Laura at ⁠laurarike.com/pinchat⁠, follow along on Instagram at ⁠instagram.com/laurarike⁠, and connect on Pinterest at ⁠pinterest.com/laurarike Some of Laura’s fav Pinterest tools, resources and more: Spy on your competition with Pin Inspector: https://laurarike.com/inspector Tasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack= Pinterest Scheduler: https://laurarike.com/tailwind Grow your lead list: https://laurarike.com/email Laura’s list of resources: https://laurarike.com/resources/ Grow social followers passively: https://laurarike.com/milotree DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide, I may receive a small commission. There is no additional charge to you!
	Is Pinterest Worth It? What the Data Actually Says \| Laura Rike	07 May 2026	00:22:19
In this solo episode of The Pintastic® Podcast, Laura Rike dives into what the data actually says about Pinterest ROI. With over 450 million monthly active users spending an average of 14 minutes per session (significantly longer than other social networks), Pinterest offers a unique opportunity for businesses that understand how to leverage the analytics and measure what matters. With strategic clarity and a live screen share walkthrough, Laura walks through Pinterest Analytics, audience insights, performance over time tracking, and how to analyze saves, outbound clicks, and engagement rates to make data-driven decisions. She shares how some businesses have seen an average revenue increase of 25% month over month when using Pinterest the right way, and reveals the five-step process for using analytics to replicate what's working and fix what's not. If you've been wondering whether Pinterest is worth the investment for your business, this episode offers both the data and the framework. Key Takeaways: Pinterest Users Come With Intent: Over 450 million monthly active users spend an average of 14 minutes per session searching for inspiration, products, services, and solutions. Intent-driven behavior means they're in the mindset to take action. Conversion Rates Are Strong: Reported conversion rates on Pinterest are 3-4%, compared to 1-3% on other social platforms. Some businesses see 25% revenue increases month over month when using Pinterest strategically. Track Saves, Outbound Clicks, and Engagement Rate: High impressions mean content is being seen. High saves and clicks mean users are interested and the computer understands who to serve it to. Use this data to replicate successful elements. Analyze Performance Over Time: Look at peak days for saves and outbound clicks, then figure out what was published on those days. Duplicate what's working and test what's not converting. Test, Learn, and Let Data Guide Decisions: A/B test different images, descriptions, CTAs, and pin types. Video pins might work for one fashion blogger but static pins for another. You need to gather your own data to see what resonates with your audience. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Funnel Workshop (https://laurarike.com/pinterest-business-workshop) - A monthly workshop for those exploring how Pinterest fits into their growth strategy → Pin Hacking Academy (laurarike.com/academy) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Blueprint Management (laurarike.com/blueprint) - Done-with-you strategic guidance where Laura delivers the monthly strategy and your team executes → Organic Management (laurarike.com/pinterest-management-services) - Fully done-for-you organic Pinterest strategy and execution → Ads Management (laurarike.com/promoted-pin-services) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you? Schedule a PinChat with Laura at laurarike.com/pinchat, follow along on Instagram at instagram.com/laurarike, and connect on Pinterest at pinterest.com/laurarike
	3 Pinterest Mistakes Product Sellers Make That Cost Sales Every Day \| Laura Rike	30 Apr 2026	00:18:09
In this solo episode of The Pintastic® Podcast, Laura Rike addresses the specific frustration that happens when you've been on Pinterest for months, your monthly views are climbing, impressions are up, maybe you're even seeing saves, and yet the sales just aren't there. She walks through three things product-based businesses do on Pinterest that actively work against them and shows you what to do instead. With strategic clarity and real setup guidance, Laura reveals why only pinning product images limits discoverability, why using keywords as board names confuses Pinterest's categorization system, and why not connecting your Shopify or WooCommerce catalog to Pinterest is leaving sales on the table every single day. If you're a product seller wondering why Pinterest isn't converting, this episode offers both the diagnosis and the fix. Key Takeaways: Pinterest Is a Search Engine, Not Social Media: Someone on Instagram saw your product while killing time. Someone on Pinterest searched for it. They're in solution mode, closer to a purchase decision. Don't Only Pin Product Images: Buyers aren't always searching for your specific product. They're searching for the problem it solves or the lifestyle it belongs to. Pair product pins with lifestyle and how-to content. Don't Use Keywords as Board Names: Pinterest reads categories, not just words. Board names should match categories Pinterest recognizes. Keywords belong in pin titles and descriptions. Connect Your Shopify or WooCommerce Catalog: Not connecting your product catalog and applying for verified merchant status means leaving sales on the table daily. This is infrastructure, not optional. Traffic Without Infrastructure Is an Infrastructure Problem: When boards aren't set up right, content has nowhere to land. When catalog isn't connected, ready buyers hit a wall. Structure problems are fixable. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Growth Strategy App (⁠https://app.pinhacking.com⁠⁠) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes. → Pinterest Strategy Shop (⁠https://shop.laurarike.com⁠⁠) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing. → Pin Hacking Academy (⁠⁠laurarike.com/academy⁠⁠) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Pinterest Organic Management (⁠⁠laurarike.com/pinterest-management-services⁠⁠) - Fully done-for-you organic Pinterest strategy and execution → Pinterest Ads Management (⁠⁠laurarike.com/promoted-pin-services⁠⁠) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you? Schedule a PinChat with Laura at⁠ ⁠laurarike.com/pinchat⁠⁠, follow along on Instagram at⁠ ⁠instagram.com/laurarike⁠⁠, and connect on Pinterest at⁠ ⁠pinterest.com/laurarike⁠
	How to Write Pin Descriptions That Actually Help You Rank with Angela Agranoff \| Laura Rike	23 Apr 2026	00:39:39
In this guest episode of The Pintastic® Podcast, Laura Rike sits down with Angela Agranoff, who helps women over 40 travel confidently even when the idea of planning a solo trip feels completely overwhelming. Angela built her audience through her podcast and blog, and she's using Pinterest to grow that reach, drive traffic, and build brand awareness that compounds instead of resets. With strategic clarity and real-time account review, Laura walks through how to use AI effectively for brainstorming pin titles and descriptions (without outdated tactics like hashtags), how visual search actually works and why it matters for discoverability, and why sending Pinterest traffic to what's already converting (like a landing page) is more strategic than sending it to a podcast page that isn't capturing leads yet. If you've been wondering how to write pin descriptions that help you rank and how to align your Pinterest strategy with what's actually moving the needle for your business, this episode offers both the framework and the walkthrough. Key Takeaways: Use AI for Brainstorming, Not Strategy: AI tools can help generate pin titles and descriptions, but they pull from outdated Pinterest practices. Use AI for brainstorming, then remove hashtags, em dashes, and anything that doesn't match how you speak. Pin Descriptions Need Keywords in Conversational Format: Use 1-2 of your target keywords in conversational format. Check Pinterest's auto-suggested terms at the top of search results, those are real searches, not guesses. Visual Search Reveals What Pinterest Sees: Use the "search image" tool on any pin to see what Pinterest visually associates with your design. If it's pulling up flowers instead of travel, the layout or image needs adjusting. Send Traffic to What's Already Converting: If your podcast isn't converting to leads yet, focus Pinterest traffic on your landing page first. Build the lead gen foundation, then layer in visibility with podcast content. Create 4-6 Pins Per URL Minimum: For each piece of content (landing page, blog post, podcast episode), create at least 4-6 different pins with different titles focusing on 2-3 of the same keywords. Resources Mentioned: Laura references Darrell Vesterfelt's CRIT method for effective AI prompting (darrellvesterfelt.com) and Amy Hartman's Voix platform for podcast strategy that drives leads and sales (sotruemedia.com/voix). — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Funnel Workshop (laurarike.com/pinterest-business-workshop) - A monthly workshop for those exploring how Pinterest fits into their growth strategy → Pin Hacking Academy (laurarike.com/academy) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Blueprint Management (laurarike.com/blueprint) - Done-with-you strategic guidance where Laura delivers the monthly strategy and your team executes → Organic Management (laurarike.com/pinterest-management-services) - Fully done-for-you organic Pinterest strategy and execution → Ads Management (laurarike.com/promoted-pin-services) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you? Schedule a PinChat with Laura at laurarike.com/pinchat, follow along on Instagram at instagram.com/laurarike, and connect on Pinterest at pinterest.com/laurarike The guest on this episode, Angela Agranoff helps women over 40 travel confidently through her podcast and blog. Learn more and get her free solo travel kit at traveltheworldconfidently.com.
	Pinterest Ads for SaaS and Ecom: When to Scale with Paid Traffic \| Laura Rike	16 Apr 2026	00:22:25
In this solo episode of The Pintastic® Podcast, Laura Rike walks through why Pinterest ads work completely differently than Meta, Google, or TikTok ads for SaaS and ecommerce brands. She reveals why Pinterest is a visual search engine (not social media), how the targeting works through interests and keywords, and why most SaaS and ecommerce brands are not running Pinterest ads yet, which means the competitive landscape is still wide open. With strategic clarity and real setup walkthroughs, Laura explains campaign objectives, manual vs. automated campaigns, budget recommendations, and why Pinterest ads compound over time instead of expiring. If you've been wondering whether Pinterest ads are worth the investment for your business, this episode offers both the framework and the timing argument for why now matters. Key Takeaways: Pinterest Is a Visual Search Engine: When someone opens Pinterest, they typed something in. They came with intent. Your ad shows up in search results, not interrupting scrollers. Targeting Through Interests and Keywords: Interests reach broad categories (productivity, entrepreneurship). Keywords get surgical ("email marketing tools for small business"). Lower Competition, Lower Costs: The category that costs $4-$5 per click on Meta is dramatically less competitive on Pinterest. Most SaaS and ecommerce brands aren't running Pinterest ads yet. Pinterest Ads Compound, Not Expire: Meta ads rent attention. Pinterest ads seed discovery that keeps working. Six months after a campaign ends, people can still find your content. Budget Rec: 3-5x Your CAC or AOV: Start with $120-$200/day if your lead costs $40. Testing minimum: $25/day. The key is consistency, not scale. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Funnel Workshop (laurarike.com/pinterest-for-business-audit-workshop-835240) - A monthly workshop for those exploring how Pinterest fits into their growth strategy → Pin Hacking Academy (laurarike.com/academy) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Blueprint Management (laurarike.com/blueprint) - Done-with-you strategic guidance where Laura delivers the monthly strategy and your team executes → Organic Management (laurarike.com/pinterest-management-services) - Fully done-for-you organic Pinterest strategy and execution → Ads Management (laurarike.com/promoted-pin-services) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you? Schedule a PinChat with Laura at laurarike.com/pinchat, follow along on Instagram at instagram.com/laurarike, and connect on Pinterest at pinterest.com/laurarike
	Pinterest Lead Generation for SaaS: Does Organic Traffic Actually Work? \| Laura Rike	09 Apr 2026	00:18:15
In this solo episode of The Pintastic® Podcast, Laura Rike addresses one of the questions she hears most often from service providers, SaaS founders, and course creators who have solid funnels and proven offers but a top-of-funnel traffic problem: Can Pinterest actually grow my email list and feed my funnel? With strategic clarity and real client data, Laura reveals why Pinterest traffic works differently than social media, why cold Pinterest traffic won't book a discovery call on the first visit, and how to align your funnel with the buyer consideration cycle. If you've been wondering whether Pinterest can deliver qualified leads to your existing funnel, this episode offers both the framework and the proof. Key Takeaways: Pinterest Users Already Named the Problem: The person on Pinterest typed the words and named the problem. They're waiting for someone who solves it to show up. Your opportunity is to be there. Cold Traffic Needs Time to Convert: Pinterest traffic typically won't book a discovery call on the first visit. The buyer consideration cycle for service-based businesses runs 60-90 days on average. Pinterest Content Compounds, Not Expires: A pin you optimize today can send traffic to your lead magnet two years from now. That's infrastructure, not just content strategy. Perennials vs. Annuals: Meta ads and Instagram stories disappear when you stop paying. Pinterest is perennial infrastructure that grows stronger every season. Organic Pinterest Takes 4-6 Months: Pinterest has a runway. The first 30 days build data and click patterns. By month five or six, the traffic has memory and results compound. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Funnel Workshop (laurarike.com/pinterest-for-business-audit-workshop-835240) - A monthly workshop for those exploring how Pinterest fits into their growth strategy → Pin Hacking Academy (laurarike.com/academy) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Blueprint Management (laurarike.com/blueprint) - Done-with-you strategic guidance where Laura delivers the monthly strategy and your team executes → Organic Management (laurarike.com/pinterest-management-services) - Fully done-for-you organic Pinterest strategy and execution → Ads Management (laurarike.com/promoted-pin-services) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you? Schedule a PinChat with Laura at laurarike.com/pinchat, follow along on Instagram at instagram.com/laurarike, and connect on Pinterest at pinterest.com/laurarike
	How to Use Q2 Seasonal Trends Even If You Don't Sell Seasonal Products \| Laura Rike	02 Apr 2026	00:24:13
In this solo episode of The Pintastic® Podcast, Laura Rike addresses a complaint she hears every spring from service providers, coaches, consultants, and SaaS brands: "I don't have seasonal content. Mother's Day doesn't apply to me. How is any of this relevant?" She walks through why Q2 seasonal keywords aren't about the products being sold, they're about the emotional state behind the search. With strategic clarity and real Pinterest trend data, Laura reveals how to translate spring cleaning, goal planning, Mother's Day, and self-care keywords into content that speaks to service-based businesses. If you've been sitting out Q2 because you think seasonal trends don't apply to you, this episode offers both the translation and a roadmap forward. Key Takeaways: The Keywords Are Not the Point: The emotional state behind the keywords is absolutely relevant to your business. Your ideal client is in a season of "I want what I have to work better." Think of Pinterest as a Farmer's Market: Everyone is using the same foot traffic, the same spring energy, the same customers. The Q2 keywords are the market. Your job is to be there speaking to that readiness. Find the Bridge Keyword: A bridge keyword sits between what the searcher typed in and what you actually offer. It's the problem your ideal client knows they have, wrapped in the language of the season. Seasonal Content Needs a 45-Day Lead Time: Pinterest algorithm needs time to index, surface, test, and push content to the right audience. If you post Mother's Day content the week before, you're arriving after the search volume has already peaked. Strategy Without Foundation Is Just Disappearing Content: You can know exactly which Q2 searches to target, but if your Pinterest account isn't set up to receive that traffic, nothing moves the needle. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Funnel Workshop (laurarike.com/pinterest-for-business-audit-workshop-835240) - A monthly workshop for those exploring how Pinterest fits into their growth strategy → Pin Hacking Academy (laurarike.com/academy) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Blueprint Management (laurarike.com/blueprint) - Done-with-you strategic guidance where Laura delivers the monthly strategy and your team executes → Organic Management (laurarike.com/pinterest-management-services) - Fully done-for-you organic Pinterest strategy and execution → Ads Management (laurarike.com/promoted-pin-services) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you? Schedule a PinChat with Laura at laurarike.com/pinchat, follow along on Instagram at instagram.com/laurarike, and connect on Pinterest at pinterest.com/laurarike
	Pin Design 2026: Your Pins Don't Need to Be Beautiful. They Need to Be Clear. \| Laura Rike	26 Mar 2026	00:23:52
In this solo episode of The Pintastic® Podcast, Laura Rike dismantles the myth that you need to be a designer to succeed on Pinterest. She walks through why the platform that's sending your future clients to you doesn't care if your pin has a gorgeous gradient or a perfectly curated color palette. It cares if it answers the search. With strategic clarity and a step-by-step Canva walkthrough, Laura reveals the four things your pins actually need (readable text, a headline that matches the search, a simple background, and consistent branding), and why text-based pins are the most underestimated format in Pinterest strategy. If you've been sitting on Pinterest because you think you need to be a designer first, this episode will show you that the bar is much lower than you've been telling yourself. Key Takeaways: Beauty Is Optional. Clarity Converts: Pinterest is a search engine matching search intent to content. Your pin design plays a supporting role. The keyword, the description, the board, the landing page are doing the heavy lifting. Four Things Your Pin Actually Needs: Readable text (bold, legible fonts), a headline that matches the search (actual keywords, not clever wordplay), a simple background that doesn't compete with the text, and consistent branding (same colors and fonts, not perfection). Text-Based Pins Are Underestimated: They function almost like search result headlines, speaking directly to search intent. You don't need to be a designer to create these. You need a design tool and a headline that matches how your audience is searching. Design Is a Multiplier of Strategy: The well-strategized pin keeps working for months after you create it. The design just needs to be clear enough to get the click. The strategy is what keeps it discoverable. The Right Sequence Matters: First nail your keyword strategy, then build the right board structure, then align your pin descriptions and landing pages, then design pins that reflect all of that strategy. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Funnel Workshop (laurarike.com/pinterest-for-business-audit-workshop-835240) - A monthly workshop for those exploring how Pinterest fits into their growth strategy → Pin Hacking Academy (laurarike.com/academy) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Blueprint Management (laurarike.com/blueprint) - Done-with-you strategic guidance where Laura delivers the monthly strategy and your team executes → Organic Management (laurarike.com/pinterest-management-services) - Fully done-for-you organic Pinterest strategy and execution → Ads Management (laurarike.com/promoted-pin-services) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you? Schedule a PinChat with Laura at laurarike.com/pinchat, follow along on Instagram at instagram.com/laurarike, and connect on Pinterest at pinterest.com/laurarike
	Will Pinterest Actually Work for My Business? \| Laura Rike	19 Mar 2026	00:14:47
In this solo episode of The Pintastic® Podcast, Laura Rike addresses the quiet, persistent voice that keeps business owners from starting on Pinterest: "Will it actually work for me?" She walks through why the thing you think disqualifies you (one product, a hyper-specific niche, a saturated market) is often the exact thing that gives you the advantage. With real client data and strategic clarity, Laura reveals why Pinterest rewards precision over volume, and how accounts with one clear offer and one specific problem they solve actually have a targeting advantage most brands would pay for. If you've been convinced your niche is too narrow, your offer is too specific, or your business doesn't fit the Pinterest mold, this episode offers both proof and a roadmap forward. Key Takeaways: The Accounts That Struggle Try to Be Everything: Accounts with 12 boards pointing in 12 directions confuse Pinterest. When the algorithm doesn't know what you are, it can't put you in front of people who need you. One Product Means One Story to Own: Pinterest rewards clarity. The more clearly your account communicates a single solution, the more aggressively it distributes your content. Your Niche Isn't Too Narrow: One product means one avatar, one search intent to own. That's a targeting advantage most brands with huge catalogs would pay for. Real Results from a "Too Specific" Niche: A nutrition brand convinced her product was too niche generated $485 in 60 days from organic Pinterest traffic, up 304% from the prior period. Stop Asking If It Will Work: Start asking what your buyer searches. The question is whether they can find you, and right now they probably can't without the right infrastructure. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Funnel Workshop (laurarike.com/pinterest-for-business-audit-workshop-835240) - A monthly workshop for those exploring how Pinterest fits into their growth strategy → Pin Hacking Academy (laurarike.com/academy) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Blueprint Management (laurarike.com/blueprint) - Done-with-you strategic guidance where Laura delivers the monthly strategy and your team executes → Organic Management (laurarike.com/pinterest-management-services) - Fully done-for-you organic Pinterest strategy and execution → Ads Management (laurarike.com/promoted-pin-services) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you? Schedule a PinChat with Laura at laurarike.com/pinchat, follow along on Instagram at instagram.com/laurarike, and connect on Pinterest at pinterest.com/laurarike
	Your Funnel Isn't Broken. Your Traffic Is. \| Laura Rike	12 Mar 2026	00:12:47
In this solo episode of The Pintastic® Podcast, Laura Rike addresses the frustrating cycle so many business owners find themselves in: constantly tweaking their funnels, rewriting copy, changing button colors, and second-guessing everything when conversions stay inconsistent. She walks through why your funnel is probably fine, and the real problem is who's walking into it. With strategic clarity and real talk, Laura reveals the fundamental difference between interruption-based traffic from social media and intent-based traffic from search platforms like Pinterest. If you've been stuck in the funnel tweak loop, convinced something is broken when really you just need better traffic, this episode offers both relief and a roadmap forward. Key Takeaways: A Funnel Is Only as Good as the Traffic: The most beautifully engineered sequence doesn't matter if the person landing on your page doesn't actually need what you sell. Social Media Is Interruption-Based: Your ad shows up while someone is scrolling vacation photos or watching reels. They weren't looking for you. You interrupted them. Pinterest Users Arrive with Intent: When Pinterest traffic hits your opt-in page, they're already wanting what you have. They searched and you showed up. Same Funnel, Different Traffic, Different Outcome: Your funnel doesn't have to work as hard when someone already knows they need what you offer. Strategy Matters More Than Volume: Pinterest done right brings in low-lift, evergreen top-of-funnel traffic that works around the clock without requiring daily presence. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Funnel Workshop (sales.laurarike.com/pinterest-funnel-workshop) - A monthly workshop for those exploring how Pinterest fits into their growth strategy → Pin Hacking Academy (laurarike.com/academy) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Blueprint Management (laurarike.com/blueprint) - Done-with-you strategic guidance where Laura delivers the monthly strategy and your team executes → Organic Management (laurarike.com/pinterest-management-services) - Fully done-for-you organic Pinterest strategy and execution → Ads Management (laurarike.com/promoted-pin-services) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you? Schedule a PinChat with Laura at laurarike.com/pinchat, follow along on Instagram at instagram.com/laurarike, and connect on Pinterest at pinterest.com/laurarike
	Pinterest as a Long Game Strategy: Why You Need to Commit for a Year \| Laura Rike	05 Mar 2026	00:18:55
In this solo episode of The Pintastic® Podcast, Laura Rike makes the case for treating Pinterest as a long game strategy, not a three-month test. She walks through why social media platforms reset your visibility daily while search engines like Pinterest allow your content to stack and compound over months and years. With real client data and strategic clarity, Laura reveals what happens when you commit to Pinterest for a full year, reading the data, adjusting your approach, and building evergreen visibility that doesn't require daily presence. If you've been hustling on platforms that bury your content within 48 hours, this episode offers a different path forward: one where the work you did six months ago still pays off today. Key Takeaways: Social Media Resets Daily, Search Engines Stack: Your content on Instagram or TikTok has a 24-48 hour shelf life. On Pinterest, content you posted eight months ago can still drive traffic and sales today. Pinterest Users Arrive with Intent: They're not doom scrolling. They're actively searching for solutions, products, and answers. Your content lands in front of someone already closer to taking action. You Don't Need New Content: Repurpose what you already have—podcast episodes, freebies, blog posts, sales pages, and give it a longer runway on Pinterest. Give It a Year, Not Three Months: Real Pinterest results come from consistent strategy over 12 months. The content you post in month one is still circulating in month twelve. Read Your Data and Adjust: What's getting saves? What's getting outbound clicks? Let the analytics tell you what to do more of. That's how the stacking happens. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Funnel Workshop (sales.laurarike.com/pinterest-funnel-workshop) - A monthly workshop for those exploring how Pinterest fits into their growth strategy → Pin Hacking Academy (laurarike.com/academy) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Blueprint Management (laurarike.com/blueprint) - Done-with-you strategic guidance where Laura delivers the monthly strategy and your team executes → Organic Management (laurarike.com/pinterest-management-services) - Fully done-for-you organic Pinterest strategy and execution → Ads Management (laurarike.com/promoted-pin-services) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you? Schedule a PinChat with Laura at laurarike.com/pinchat, follow along on Instagram at instagram.com/laurarike, and connect on Pinterest at pinterest.com/laurarike
	Low Conversions? Your Trust Architecture Is Misaligned \| Laura Rike	26 Feb 2026	00:12:52
In this solo episode of The Pintastic® Podcast, Laura Rike addresses the real reason conversions stay low: misaligned trust architecture. She walks through how to diagnose trust leaks in your ecosystem by understanding how Pinterest categories and board structure determine who sees your content and when. With strategic clarity and backend insights, Laura reveals how to align your boards with Pinterest's taxonomy so the algorithm understands exactly who needs your content. If you've been treating Pinterest like a posting platform without understanding the code, this episode shows you how to speak directly to the system for better discoverability and higher conversions. Key Takeaways: Low Conversions Aren't About Visibility: They're about misaligned trust architecture. Your content is reaching the wrong people, or the right people aren't finding you at all. Pinterest Cares About Aligned Clarity: Your content doesn't need to be louder, funnier, or bolder. It needs to be discoverable by people actively searching for the problem you solve. Boards Are Your Organizational Backbone: Most people treat boards like filing cabinets, but boards tell the algorithm where your content belongs and who should see it. Pinterest Categories Reveal the Code: Understanding Pinterest's taxonomy helps you align your board names with how the platform already organizes content for specific audiences. Speak to the Computer, Not Just Your Audience: When your boards are aligned with Pinterest categories, you're communicating directly with the algorithm about who needs your content, cutting out audience fatigue and reaching the right people — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Funnel Workshop (sales.laurarike.com/pinterest-funnel-workshop) - A monthly workshop for those exploring how Pinterest fits into their growth strategy → Pin Hacking Academy (laurarike.com/academy) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Blueprint Management (laurarike.com/blueprint) - Done-with-you strategic guidance where Laura delivers the monthly strategy and your team executes → Organic Management (laurarike.com/pinterest-management-services) - Fully done-for-you organic Pinterest strategy and execution → Ads Management (laurarike.com/promoted-pin-services) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you? Schedule a PinChat with Laura at laurarike.com/pinchat, follow along on Instagram at instagram.com/laurarike, and connect on Pinterest at pinterest.com/laurarike
	Pinterest Users Are Problem-Aware: What That Means for Your Business \| Laura Rike	19 Feb 2026	00:19:11
In this solo episode of The Pintastic® Podcast, Laura Rike reveals the fundamental shift that makes Pinterest so powerful: users aren't wondering if they have a problem. They already know they do. They're on a mission to solve something, fix something, find something that makes their life or business better. Through live keyword exploration and real search examples, Laura demonstrates how Pinterest users arrive with intent, already five steps ahead of where social media users typically are. If you've been treating Pinterest like another social platform where you need to convince people they need your thing, this episode shows you why that mindset is costing you visibility and how to shift your strategy to meet people where they're actually searching. Key Takeaways: Pinterest Users Are Already Problem-Aware: They're not mindlessly scrolling. They're not waiting to be entertained. They're literally on a mission with intent to solve, fix, or find something. Action Begins on Pinterest, Not Awareness: Users searching for solutions have already Googled, questioned, and decided they need help. They're just looking for who they can trust. If You're Not Showing Up, Someone Else Is: Your ideal client is already searching for the very thing you offer right now. The question is whether they'll find you or your competitor. Problem-Aware Applies to Physical Products Too: Someone searching for platform sandals or gold earrings isn't wondering if they want them. They're deciding which ones and who to buy from. Search Behavior Reveals Tangential Keywords: Tools like Pinterest's search bar show you other ways people are looking for what you offer, broadening your discoverability beyond what you assume they're typing. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Funnel Workshop (sales.laurarike.com/pinterest-funnel-workshop) - A monthly workshop for those exploring how Pinterest fits into their growth strategy → Pin Hacking Academy (laurarike.com/academy) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Blueprint Management (laurarike.com/blueprint) - Done-with-you strategic guidance where Laura delivers the monthly strategy and your team executes → Organic Management (laurarike.com/pinterest-management-services) - Fully done-for-you organic Pinterest strategy and execution → Ads Management (laurarike.com/promoted-pin-services) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you? Schedule a PinChat with Laura at laurarike.com/pinchat, follow along on Instagram at instagram.com/laurarike, and connect on Pinterest at pinterest.com/laurarike
	Four Content Pillars Pinterest Favors for Sustainable Growth \| Laura Rike	12 Feb 2026	00:14:05
In this solo episode of The Pintastic® Podcast, Laura Rike breaks down the four content pillars that transform Pinterest from a posting platform into a renewable discoverability engine. She walks through evergreen education, strategic positioning, high-intent buyer activation, and compounding predictability, revealing how these pillars work together to create visibility that doesn't disappear when you step away. With clarity and strategic depth, Laura addresses the fear nobody talks about: invisibility. What happens when the platforms you rely on suddenly limit your reach? This episode offers the framework for building discoverability that doesn't vanish with algorithm updates or shifting user behavior, giving you the freedom to scale without being chained to constant production. Key Takeaways: The Fear Nobody Talks About: It's not the fear of failure. It's the fear of invisibility. Of doing everything right and still waking up to realize fewer people can find you. Evergreen Discoverability Education: This pillar equips your audience with clarity on how Pinterest behaves as a search engine, reducing friction in the sales process and creating assets that speak for you. Strategic Positioning Protects Your Market: Your brand becomes the answer people find when they're actively searching, with clear messaging your team can replicate without your constant involvement. High-Intent Buyer Activation Increases Conversions: Align your brand with people already in a decision-making mindset, creating shorter sales cycles and a more stable revenue floor. Compounding Predictability Creates Freedom: Your content performs for months or years. Your visibility compounds instead of resetting. This is insurance for your brand that protects your ability to be found by people ready to take action. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience and a deep love for helping mission-driven businesses grow sustainably online. Through coaching and done-for-you services, she helps clients make Pinterest profitable without burnout or overwhelm. Schedule a PinChat with Laura: laurarike.com/pinchat Learn More: laurarike.com Follow on Instagram: instagram.com/laurarike And on Pinterest: pinterest.com/laurarike
	Using Pinterest to Build Local Visibility and Promote Your Book with Cecilia Amo \| Laura Rike	03 Feb 2026	00:24:14
In this episode of The Pintastic® Podcast, Laura sits down with estate planning attorney and author Cecilia Amo for a live Pinterest audit that explores how to leverage the platform for both local visibility and nationwide book promotion. From understanding Pinterest's updated relevancy framework to strategically blending professional expertise with personality-driven content, this conversation offers practical insights for service-based businesses navigating the intersection of geography and search-driven discovery. Cecilia shares how she originally used Pinterest as a content library to drive traffic to her blog, why she stepped away during the pandemic, and what's bringing her back now as she launches her first book. Laura walks through real-time keyword research, board optimization, and pin design strategies that help brick-and-mortar businesses rank in local search while still building authority nationally. If you've ever wondered how to make Pinterest work for a location-based business or how to promote a book launch through search, this episode gives you a clear roadmap. Key Takeaways: Pinterest Works Like Google with Visuals: Your pins can rank higher than your website in local search when someone types your city or "near me" alongside your service terms. Relevancy Is the New Algorithm Priority: Pinterest now evaluates whether your profile, boards, pins, and imagery all align with search intent. Cohesion increases visibility. Personality Doesn't Dilute Your Brand: Blending humor or authenticity with professional content makes you more relatable and searchable. Test unexpected keyword combinations like "estate planning humor." Include Location in Pin Titles for Local Traffic: Add your city or state to pin designs and descriptions to capture local searches organically across landing pages, webinars, and sales pages. Pinterest Isn't Just a Content Library: Use it for lead generation and sales by linking directly to webinars and sales pages where people are already problem-aware and ready to act. The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience and a deep love for helping mission-driven businesses grow sustainably online. Through coaching and done-for-you services, she helps clients make Pinterest profitable without burnout or overwhelm. Schedule a PinChat with Laura: laurarike.com/pinchat Learn More: laurarike.com Follow on Instagram: instagram.com/laurarike And on Pinterest: pinterest.com/laurarike The guest on this episode is Cecilia Amo, founder of Amo Law and author of a newly published book that makes estate planning more human and relatable. Her practice focuses on helping families and business owners design legal systems that work in real life, including trusts, succession plans, and governance frameworks. Cecilia brings a fresh, personality-driven approach to estate planning by weaving humor, pop culture references, and nerd culture into traditionally intimidating topics, making complex legal concepts accessible and engaging for a new generation. Learn more about Cecilia and her book: https://amo-law.com Follow her on Pinterest: pinterest.com/amolawlegacyplanning
	Reimagining the Pinterest Funnel: Where Discovery Actually Begins \| Laura Rike	27 Jan 2026	00:12:12
In this solo episode of The Pintastic Podcast, Laura Rike dismantles the traditional funnel model and rebuilds it from the ground up through the lens of search-driven intent. She walks through how awareness, consideration, and sales content function differently inside Pinterest's ecosystem, where funnels become living systems that run long after content is created. With strategic clarity and insight, Laura reveals why Pinterest flips the traditional marketing funnel entirely, starting with your most qualified, ready clients first. If you've been treating Pinterest like another social platform that demands constant presence, this episode offers a complete reframe on how visibility actually compounds when built for discoverability. Key Takeaways: Funnels Begin with Search, Not Opt-Ins: A true funnel starts the moment someone searches for answers you already have. Pinterest captures awareness, consideration, and sales readiness through search behavior. Awareness Content Doesn't Need to Go Viral: It only needs to match the intent of someone who's already searching. This makes visibility renewable, something you build rather than chase. Pinterest Holds Trust Over Time: Consideration content stays active for months or years, allowing your audience to move through your ideas on their own timeline, creating trust stacking at scale without daily presence. Pinterest Flips the Funnel Triangle: Instead of starting with the masses and filtering up, search behavior reveals readiness first. Your most qualified, ready clients find you at the start. The Funnel Is an Engine, Not a Line: Once you plug Pinterest into your marketing ecosystem, your business becomes discoverable in a way that compounds for months or years. Precision always outperforms volume. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience and a deep love for helping mission-driven businesses grow sustainably online. Through coaching and done-for-you services, she helps clients make Pinterest profitable without burnout or overwhelm. Schedule a PinChat with Laura: laurarike.com/pinchat Learn More: laurarike.com Follow on Instagram: instagram.com/laurarike And on Pinterest: pinterest.com/laurarike
	The Pinterest Ecosystem Explained: Why Your Strategy Needs a Library, Not a Stage \| Laura Rike	13 Jan 2026	00:14:26
In this solo episode of The Pintastic Podcast, Laura Rike reimagines Pinterest through an unexpected lens: a cathedral-sized library with organized shelves, a cataloging system you can trust, and a structure that rewards precision over performance. Drawing from years of strategic work with mission-driven businesses, she walks through the mechanics of how Pinterest actually operates as an ecosystem, where content doesn't disappear after 24 hours but continues circulating long after it's published. If you've been treating Pinterest like another social platform demanding constant presence, this episode offers clarity, relief, and a completely different way to approach discoverability in 2026. Key Takeaways: Pinterest Is a System, Not a Stage: The platform operates on intent and search behavior, where people arrive already looking for answers, solutions, and inspiration. Your Content Serves, It Doesn't Interrupt: Unlike social media that interrupts someone's scroll, Pinterest positions your work as the bridge between a question and a solution. Keywords Are Your Catalog Entry: A pin without clear keywords is like a book without a catalog entry. It exists somewhere, but no one can find it. Boards Function as Organizational Shelves: Strategic board structure tells Pinterest's algorithm exactly where your content belongs and accelerates discoverability. The Algorithm Matches Supply with Demand: Pinterest rewards clarity and relevance, asking what content best answers a user's intent rather than who posted most recently. AI Search Will Amplify This Architecture: As AI-generated search queries rise, platforms like Pinterest will lean harder into systematic, behavior-based organization. Precision Wins Over Volume: Businesses that build strong keyword architecture and clear content structure will rise. Those relying on social-style performance will stall. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience and a deep love for helping mission-driven businesses grow sustainably online. Through coaching and done-for-you services, she helps clients make Pinterest profitable without burnout or overwhelm. Schedule a PinChat with Laura: laurarike.com/pinchat Learn More: laurarike.com Follow on Instagram: instagram.com/laurarike And on Pinterest: pinterest.com/laurarike
	How to Build Evergreen Visibility with the CORE Method	20 Nov 2025	00:12:48
In this solo episode of The Pintastic Podcast, Laura Rike introduces a reimagined approach to visibility, one rooted in sustainability, strategy, and peace. Drawing from years of working with high-capacity entrepreneurs, she shares the four-part CORE method: a framework designed to help business owners become consistently findable without relying on constant content creation or platform presence. With quiet insight and clear guidance, Laura explores what happens when visibility stops being a sprint and starts becoming an ecosystem. If you’ve ever felt unseen despite doing everything “right,” this episode offers both relief and a roadmap. Key Takeaways: Rethink What Visibility Means: Visibility isn’t about showing up louder, it’s about being findable when someone is already searching. Build Around Buyer Behavior: The most aligned traffic often comes from people already in motion. Your content should be waiting in the right places when they arrive. Use the CORE Method as a Strategic Lens: Clarity, Optimization, Repurposing, and Evergreen systems help your visibility compound over time without constant effort. Sustainable Visibility Frees Your Time: When content is built to circulate, your business stays discoverable, even when life calls you offline. Create Marketing That Breathes: Visibility doesn’t need to vanish after 24 hours. Design content to last, so your systems can hum while you rest. Measure Peace, Not Just Reach: Metrics are helpful, but what really matters is whether your visibility feels spacious, strategic, and aligned with your energy. Your Presence Should Be a Choice: Real growth begins when your marketing supports your life, not the other way around. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience and a deep love for helping mission-driven businesses grow sustainably online. Through coaching and done-for-you services, she helps clients make Pinterest profitable without burnout or overwhelm. Schedule a PinChat with Laura: laurarike.com/pinchat Learn More: laurarike.com Follow on Instagram: instagram.com/laurarike And on Pinterest: pinterest.com/laurarike
	How to Attract the Right Traffic on Pinterest Without Chasing Visibility	06 Nov 2025	00:13:03
In this solo episode of The Pintastic Podcast, Laura Rike unpacks a powerful reframe that challenges the obsession with visibility and replaces it with a strategy built on resonance. She introduces the concept of “core”, a lens that prioritizes buyer readiness overreach, and explains how Pinterest becomes a strategic tool in this deeper, more aligned approach to growth. Whether you’re a seasoned business owner managing a team or a visionary founder ready to scale without burning out, this episode offers a fresh perspective on discovery, energy, and sustainable visibility. Laura outlines how qualified traffic, fueled by clarity and intention, can actually bring more ease and effectiveness to your marketing efforts, even while you’re offline. Key Takeaways: Rethink Visibility Goals: Shift from chasing reach to designing discovery pathways that attract aligned, ready-to-buy clients. Understand Discovery Energy: Use content to meet people already in motion, those who are actively searching and primed for your offer. Prioritize Resonance Overreach: High-volume traffic isn’t the goal, it's the right people leaning in that creates results and reduces friction. Let Pinterest Work While You Rest: With a platform built on intention, your content can keep circulating and converting long after it’s published. Reduce Noise to Reclaim Energy: Qualified visibility means fewer unfit leads and more spaciousness, for you, your team, and your systems. Visibility Should Mirror Leadership: Your marketing strategy can be calm, confident, and powerful, an extension of your values, not a performance. The Real ROI Is Ease: When discovery is aligned with readiness, growth becomes rhythmic, peace returns, and your business breathes again. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience and a deep love for helping mission-driven businesses grow sustainably online. Through coaching and done-for-you services, she helps clients make Pinterest profitable without burnout or overwhelm. Schedule a PinChat with Laura: laurarike.com/pinchat Learn More: laurarike.com Follow on Instagram: instagram.com/laurarike And on Pinterest: pinterest.com/laurarike
	How to Make Pinterest Work for a Multi-Passionate Brand with Emily Paulsen	18 Sep 2025	00:44:36
In this episode of The Pintastic Podcast, Laura sits down with podcast host and brand strategist Emily Paulsen for a live Pinterest audit that explores how to use the platform to build visibility for multifaceted brands. With a focus on Emily’s show, Curious Life of a Childfree Woman, they walk through the process of optimizing boards, creating searchable content, and tailoring pin design for long-term growth, without overwhelm. From tackling the Pinterest algorithm to connecting broader lifestyle content back to niche messaging, this conversation is packed with practical strategy and fresh perspective for business owners who wear multiple hats. Whether you're promoting a podcast, building your email list, or creating a cohesive presence across multiple ventures, this episode offers a roadmap you can actually follow. Key Takeaways: Think Like a Search Engine: Build visibility by using Pinterest’s internal taxonomy and keyword structure, not just catchy episode titles or clip quotes. Create Boards That Teach the Algorithm: Use strategic board names like “women’s health” or “home organization tips” to tell Pinterest exactly what your content is about and who it’s for. Pin Multiple Times, Intentionally: Repurpose one podcast episode into 5–15 unique pins with varied titles, visuals, and keywords to reach different audiences over time. Go Beyond Just One Link: Don’t just send pins to your podcast page. Link to your blog, YouTube, Substack, or Instagram, Pinterest rewards diversity in destination URLs. Use Pinterest’s Visual Search: Test your pins using the visual search tool to ensure they’re being grouped with relevant content and aligned with the right searches. Consolidate Your Presence: Multi-passionate business owners can and should manage multiple brands under one Pinterest account using clearly organized boards tied to each topic or audience. Start Simple, Then Expand: Focus first on static pin designs using Canva templates, then add video, carousels, and repurposed content when you’re ready to scale. The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience and a deep love for helping mission-driven businesses grow sustainably online. Through coaching and done-for-you services, she helps clients make Pinterest profitable without burnout or overwhelm. Schedule a PinChat with Laura: laurarike.com/pinchatLearn More: laurarike.comFollow on Instagram: instagram.com/laurarikeAnd on Pinterest: pinterest.com/laurarike The guest on this episode is Emily Paulsen, host of Curious Life of a Childfree Woman, a podcast for people exploring life through a curious, childfree lens. Emily’s show dives into a wide range of topics, from menopause and money to personal style and modern etiquette, serving a growing audience of listeners seeking thoughtful, empowering conversations beyond the parenthood narrative. She is also a sought-after brand strategist and the founder of a consultancy that helps women clarify their message and show up with purpose. Explore her podcast: curiouslifeofachildfreewoman.com Follow her on Pinterest: pinterest.com/emilypaulsen
	How to Turn Authenticity into a Pinterest Advantage with Tereza Skranka	07 Aug 2025	00:24:52
In this episode of The Pintastic Podcast, Laura sits down with Tereza Skranka—a former globe-trotting corporate auditor turned business strategist—to talk about creating lead-generating blog posts and optimizing Pinterest for better results. Together, they dive deep into strategies for driving traffic, leveraging keywords, and creating pin designs that attract the right audience. Tereza shares insights from her own journey and the unique ways she serves Human Design Projectors, while Laura provides actionable Pinterest strategies that every entrepreneur can implement. If you’ve been struggling to make Pinterest work for your business or want to ensure your pins actually reach your ideal clients, this episode is packed with steps you can start using today. Key Takeaways: Batch Your Pin Designs: Save time and maintain consistency by creating pins in batches, then scheduling them to ensure steady visibility over time. Optimize for Individual Posts: Always link pins to a specific blog post or landing page rather than a category page to increase engagement and relevance. Use Visual Search Insights: Test your pins in Pinterest’s visual search tool to make sure they align with related content and appear in the right context. Leverage Niche Keywords: Instead of broad terms like “email marketing,” focus on niche-specific keywords (e.g., “Human Design Projector strategy”) that resonate with your ideal audience. Build Category-Aligned Boards: Create boards that match Pinterest’s recognized categories and user search behavior to help the algorithm place your pins in front of the right people. Incorporate Keyword Variations: Use Pinterest’s search suggestions and A-to-Z search method to find trending phrases your audience is actively looking for. Choose the Right Pin Format: Prioritize static pins over outdated formats like old-style Idea Pins for better alignment with Pinterest’s current algorithm and code structure. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience and a deep love for helping mission-driven businesses grow sustainably online. Through coaching and done-for-you services, she helps clients make Pinterest profitable without burnout or overwhelm. Schedule a PinChat with Laura: laurarike.com/pinchatLearn More: laurarike.comFollow on Instagram: instagram.com/laurarikeAnd on Pinterest: pinterest.com/laurarike — The guest on this episode is Tereza Skranka, the founder of The Authenticity Alchemist, a business built on aligning Human Design principles with marketing strategies that energize instead of deplete. A former globe-trotting corporate auditor, Tereza first crashed and burned as an online entrepreneur before discovering why traditional marketing methods left her drained and doubting every decision. Through this journey, she pioneered her signature Inside-Out Strategy, helping Projectors build businesses that feel sustainable and authentic. Her work focuses on debunking marketing myths, creating aligned strategies, and empowering entrepreneurs to grow without burnout. Explore her work: https://www.terezaskranka.com
	Build an Empowering Brand Beyond the Cart with Julia DeNey	17 Jul 2025	00:39:03
In this episode, Laura sits down with Julia DeNey, founder of Sensational You, an adaptive clothing brand designed specifically for neurodivergent children. They explore the intersection of mission-driven fashion and Pinterest strategy, showing how purpose-filled products can gain visibility and make a meaningful impact using smart pinning techniques. Julia shares how her experience in fashion design and special education led her to create clothing that supports kids' sensory needs—with built-in tools like compression, sound-muffling hoods, and tag-free seams. Laura walks Julia through a live Pinterest strategy session, breaking down how to optimize pins for different stages of the customer journey, from awareness to purchase. Together, they map out a Pinterest plan that aligns with Julia’s powerful mission—offering practical insights for any product-based brand wanting to grow sustainably and strategically through Pinterest. Key Takeaways: Stop auto-posting from Instagram — Create pins with Pinterest in mind by tailoring visuals, titles, and links for the platform. Link to what’s already working — Drive Pinterest traffic to top-converting Facebook posts, lead magnets, or blog content. Use Pinterest’s funnel power — Map pins to each stage of the buyer journey: awareness (blog), consideration (freebie), and purchase (product). Create multiple pin styles per link — Make 3–5 pin variations for each URL using quotes, reviews, flat lays, or product mockups. Repurpose video content strategically — Shorten reels into 10–20 sec clips with keyword overlays for Pinterest video pins. Think like your audience, not your product — Use keywords your customers are actually searching (like “sensory play,” not “adaptive clothing”). Build keyword-rich boards — Title and describe boards for specific audiences (e.g. parents, therapists, teachers) to increase reach. Use the Shopify–Pinterest app — Sync your catalog, tag products automatically, and qualify for the Verified Merchant Program. Pin consistently, not constantly — Start with 1 pin/day and scale as you build momentum—focus on quality over volume. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience and a deep love for helping mission-driven businesses grow sustainably online. Through coaching and done-for-you services, she helps clients make Pinterest profitable without burnout or overwhelm. Schedule a PinChat with Laura: laurarike.com/pinchatLearn More: laurarike.comFollow on Instagram: instagram.com/laurarikeAnd on Pinterest: pinterest.com/laurarike — The guest on this episode, Julia DeNey is the founder of Sensational You, an adaptive clothing brand designed with neurodivergent children in mind. After working as a special education paraprofessional, Julia saw firsthand how difficult it was for her students to access the sensory tools they needed—so she created a solution. Blending her background in fashion design with her passion for inclusion, she now designs clothing that features discreet, built-in sensory supports like sound-reducing hoods, adjustable compression tees, and hidden fidgets. Her mission is to help kids feel confident, comfortable, and empowered—wherever they go. Explore her work: https://sensationalyou.com Follow her on Pinterest: https://pin.it/2Egvi0nDW
	Pinterest Pin Design Fixes That Will Make Your Pins Unforgettable with Teagan Hintze	03 Jul 2025	00:44:40
In this episode Laura dives deep into the most common Pinterest design mistakes that could be costing you clicks, conversions, and sales—and how to fix them using a smart, simple design system. She’s joined by Teagan, a business coach who helps moms build six-figure virtual assistant businesses, and whose Pinterest account hadn’t been touched since 2018. Together, they walk through a live Pinterest audit, with Laura providing personalized, actionable advice on how to clean up outdated boards, stop relying on auto-posting from Instagram, and design scroll-stopping pins that actually convert. Laura shares practical steps to make your content Pinterest-friendly, even if you’re re-entering the platform after years away. Why auto-posting from Instagram can hurt your Pinterest performance—and how to turn it off while keeping your account connected. How to optimize your Pinterest bio and profile for search using strategic keywords that your audience is already looking for. The difference between designing for Pinterest the computer vs. Pinterest the user—and why both matter. What it means to “pin hack” and how to use Pinterest’s search bar and visual search tools to create titles that rank. Best practices for pin design: limited fonts, color contrast, clear calls to action, and consistency across images. How to play with emotional resonance and relevance to get users to stop scrolling and start clicking. When to archive, clean up, or revamp your old boards—and why you should never waste time editing or deleting pins. The truth about logos, URLs, and branding on pins—and why less might be more. How Pinterest calculates relevancy and why aligning your pin design with your landing page matters for conversions. What metrics actually matter when tracking pin performance and how to interpret impressions, saves, and click-through rates. – The host of The Pintastic® Podcast is Laura Rike, an industry-leading Pinterest strategist with over 15 years of marketing expertise and a special focus on Pinterest since its invite-only beginnings. She has guided clients and students to remarkable successes, helping many become industry front-runners with thriving six-figure businesses. Outside of her professional endeavors, Laura is a devoted mother to three children and a passionate crafter with a love for quilting. She also enjoys running a family blog, where she shares creative adventures that bring her family closer together. This unique blend of personal passions and professional accomplishments shapes Laura’s approach to work, emphasizing growth, connection, and success in every engagement.Schedule a PinChat with Laura: laurarike.com/pinchat Learn More about Laura on her website: laurarike.com And connect with her on IG: instagram.com/laurarike/ And on Pinterest: pinterest.com/laurarike/ The guest on this episode, Teagan Hintze, is a business coach and speaker who helps moms turn their skills into thriving virtual assistant businesses. After being demoted just five months postpartum, she started her own business in 2015—and within months, it was out-earning her day job. Since then, she’s helped hundreds of women launch and grow freedom-first businesses, become fully booked, and finally leave their 9–5s behind. With over $500K invested in her own education and nearly a decade of experience, Teagan’s here to show you exactly how to build a business that works for your life—not the other way around. Connect with her online: https://heyindependentmama.com/
	From Pretty Pins to Powerful Funnels \| Laura Rike & Amanda Nowak	19 Jun 2025	00:42:57
In this episode, Laura Rike pulls back the curtain on a live Pinterest account audit for mindset mentor and coach Amanda Nowak, the soul behind Element Eight. If you’re a coach, healer, or creative entrepreneur using Pinterest for visibility, this session is your goldmine. Laura walks Amanda through a strategic transformation—from vague profile naming to keyword-rich optimization, from pinning inspirational quotes to curating a purposeful funnel that actually converts. Using an all-new library analogy, Laura explains how to organize your Pinterest presence from the ground up—your profile is the library, your boards are the sections, and your pins are the books. Amanda learns how to use Pinterest's own data and incognito search tricks to align her brand with the platform’s algorithm and her audience’s late-night search behavior. From rethinking board titles to embedding opt-ins directly within blog posts, Laura shows how coaches can use Pinterest not just for inspiration, but for sustainable lead generation—without needing to post 24/7 or design 500 pins a day. Key Takeaways: Why your Pinterest profile display name matters more than your handle—and what keywords to include. How to use incognito search to uncover what Pinterest really thinks your boards are about. The three-part funnel strategy for Pinterest content: Awareness, Consideration, and Purchase. Laura’s “library system” analogy for building a search-optimized profile, board structure, and pin strategy.The myth about third-party Pinterest schedulers and why consistency > quantity. How to embed opt-ins directly into blog posts to increase conversions from cold traffic. – The host of The Pintastic® Podcast is Laura Rike, an industry-leading Pinterest strategist with over 15 years of marketing expertise and a special focus on Pinterest since its invite-only beginnings. She has guided clients and students to remarkable successes, helping many become industry front-runners with thriving six-figure businesses. Outside of her professional endeavors, Laura is a devoted mother to three children and a passionate crafter with a love for quilting. She also enjoys running a family blog, where she shares creative adventures that bring her family closer together. This unique blend of personal passions and professional accomplishments shapes Laura’s approach to work, emphasizing growth, connection, and success in every engagement.Schedule a PinChat with Laura: laurarike.com/pinchat Learn More about Laura on her website: laurarike.com And connect with her on IG: instagram.com/laurarike/ And on Pinterest: pinterest.com/laurarike/ The guest on this episode, Amanda Nowak, is a burnout recovery coach and the founder of Element Eight, where she helps overwhelmed women entrepreneurs reconnect with themselves and build lives that actually feel good. Drawing from her own experience of hitting burnout in her corporate career and navigating the messy middle of motherhood and ambition, Amanda now guides her clients toward clarity, energy, and aligned decision-making. Through a blend of mindset work, nervous system support, and practical strategy, she helps women stop spinning their wheels and start moving with purpose—without self-sacrificing along the way. Connect with Amanda and Learn More about Element Eight online: Website; https://element-8.com Pinterest: https://www.pinterest.com/ElementEightMKE/ Instagram: https://www.instagram.com/element.eight.coaching/ Download her 10-minute Check In: https://element-8.com/10-minute-check-in
	Turn Your Podcast Into Pinterest Gold \| Laura Rike & Patty Farmer	08 May 2025	00:40:01
If you’ve ever wondered how Pinterest could actually help your podcast grow without adding a hundred new tasks to your plate, this conversation is the lightbulb moment you’ve been waiting for. In this episode, Laura sits down with Patty Farmer, a master of strategic content repurposing and long-game marketing, to explore how podcasters can tap into Pinterest not as a social platform, but as a search engine built for discovery. Patty shares how one well-placed pin can keep your content working for you for months (or even years), and why the key to Pinterest isn’t volume it’s intention. Together, they dive into simple strategies for turning your podcast episodes into evergreen pins, choosing the right keywords without overthinking it, and using smart link systems so your traffic is always pointed in the right direction. If you’re tired of the short shelf life of social posts and want a quieter, more sustainable way to grow this one’s for you. Key Takeaways: Why Pinterest should be part of your podcast growth strategy even if you’re not “visual” The difference between static and video pins (and when to use each one) How to batch content without burning out or reinventing the wheel What it really means to “keyword” your pins and how to keep it simple The link-shortening trick that keeps your content evergreen, even when your offers change – The host of The Pintastic® Podcast is Laura Rike, an industry-leading Pinterest strategist with over 15 years of marketing expertise and a special focus on Pinterest since its invite-only beginnings. She has guided clients and students to remarkable successes, helping many become industry front-runners with thriving six-figure businesses. Laura offers multiple pathways to work with her: → Pinterest Growth Strategy App (⁠⁠https://app.pinhacking.com⁠⁠⁠) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes. → Pinterest Strategy Shop (⁠⁠https://shop.laurarike.com⁠⁠⁠) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing. → Pin Hacking Academy (⁠⁠⁠laurarike.com/academy⁠⁠⁠) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Pinterest Organic Management (⁠⁠⁠laurarike.com/pinterest-management-services⁠⁠⁠) - Fully done-for-you organic Pinterest strategy and execution → Pinterest Ads Management (⁠⁠⁠laurarike.com/promoted-pin-services⁠⁠⁠) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you? Schedule a PinChat with Laura at⁠⁠ ⁠laurarike.com/pinchat⁠⁠⁠, follow along on Instagram at⁠⁠ ⁠instagram.com/laurarike⁠⁠⁠, and connect on Pinterest at⁠⁠ ⁠pinterest.com/laurarike⁠⁠ The guest on this episode, Patty Farmer is an award-winning Marketing & Media Strategist, dynamic International Speaker, Podcast Host, Magazine Publisher, and 7-Figure Event Producer based in Dallas, TX. With her proven strategies, she helps entrepreneurs attract, engage, and convert their ideal clients with confidence and clarity. Whether on stage, behind the mic, or coaching one-on-one, Patty’s energy and insights inspire action and drive success. She specializes in working with service-based women entrepreneurs, small business owners, coaches, and content creators to define their target audience, communicate their value, and package their expertise into profitable products and services. Follow Patty on Pinterest: https://www.pinterest.com/PattyFarmerCEO Check out her digital magazine: m3digitalmag.com And listen to her podcast: https://podcasts.apple.com/us/podcast/marketing-media-money/id1486122729
	Pinterest Without Pressure: A Consistent Strategy for Coaches & Healers \| Laura Rike & Cary Ouellette	24 Apr 2025	00:33:43
If Pinterest has ever felt overwhelming, this episode is your exhale. In this episode, Laura sits down with Cary Ouellette—a mindset and emotional wellness expert who helps women break through anxiety and self-sabotage—to map out a calm, strategic Pinterest plan that truly honors her business. Together, they walk through how to use Pinterest to align with seekers searching for inner peace and self-growth—without dancing, chasing trends, or feeling like you’re failing the algorithm game. Laura debunks the myth that you need to post 15 times a day and offers a realistic plan for showing up with intention, batching pins with ease, and tapping into Pinterest as a powerful long-game platform. If you’ve ever felt like you’re doing too much, too inconsistently, or wondering why Pinterest traffic isn’t converting, this one is packed with golden answers. Whether you’re helping people heal, manifest, or grow—you’ll walk away ready to create content that sticks and attracts the people you’re here to serve. Key Takeaways: Pinterest is not social media—it’s a visual search engine with evergreen potential. Pins last longer, and pressure to “keep up” isn’t required. You don’t have to pin daily. Laura breaks down why 3x per week is more than enough if done consistently and with intention. Batching is your best friend. Learn the 4-step process for keyword research, content pillars, and repurposing content the smart way. Video pins vs. static pins—how to use both without burning out, and what short-form videos work best. Why keyword alignment matters more than traffic numbers—and how to diagnose what’s not converting. Pin design tips using Canva and how to leverage AI-generated visuals to speed up content creation while staying on-brand. Pin Perfect Template Membership – $7/month for fresh Canva pin designs: sales.laurarike.com/pinperfect-membership Pinterest Rock Stars Course – Starts at $97 for sustainable, soul-aligned strategy: laurarike.com/rockstars – The host of The Pintastic® Podcast is Laura Rike, an industry-leading Pinterest strategist with over 15 years of marketing expertise and a special focus on Pinterest since its invite-only beginnings. She has guided clients and students to remarkable successes, helping many become industry front-runners with thriving six-figure businesses. Outside of her professional endeavors, Laura is a devoted mother to three children and a passionate crafter with a love for quilting. She also enjoys running a family blog, where she shares creative adventures that bring her family closer together. This unique blend of personal passions and professional accomplishments shapes Laura’s approach to work, emphasizing growth, connection, and success in every engagement. Learn More about Laura on her website: laurarike.com And connect with her on IG: instagram.com/laurarike/ And on Pinterest: pinterest.com/laurarike/ The guest on this episode, Cary Ouellette, helps women with anxiety or those with big goals who keep hitting walls become the CEO of their minds, manifest their dreams, and receive divine guidance through channeling. Learn more about Cary on her website: http://caryouellette.com/ And follow her on Pinterest: https://www.pinterest.com/carymomo3/
	Revamp an Outdated Pinterest Account \| Laura Rike & Gina Tassanelli	10 Apr 2025	00:34:17
In this episode of The Pintastic Podcast, host Laura Rike sits down with marketing strategist and brand visibility coach Ginna Tassanelli to walk through a live Pinterest audit. Ginna shares her journey from running a fashion-focused brand to leading a high-converting marketing agency—and how her Pinterest account needed to evolve along with her. Laura guides Ginna through actionable steps to clean up, rebrand, and repurpose existing Pinterest content so it aligns with her current offers and lead generation strategy. Whether you’ve ignored Pinterest for a while or you're in the middle of a business pivot, this episode shows you how to turn an outdated account into a strategic traffic driver. Key Takeaways: How to decide whether to start a new Pinterest account or repurpose your current oneWhat to do with old boards and content that no longer serve your business goals Using Pinterest as a lead generator for video-based offers and high-converting freebies How Pinterest search differs from social media—and what that means for your content strategy Tips for repurposing Instagram Reels and short-form videos into Pinterest-friendly formats Whether you're a seasoned entrepreneur or just getting started, this episode offers a fresh perspective on how to maximize Pinterest for long-term growth and visibility. – The host of The Pintastic® Podcast is Laura Rike, an industry-leading Pinterest strategist with over 15 years of marketing expertise and a special focus on Pinterest since its invite-only beginnings. She has guided clients and students to remarkable successes, helping many become industry front-runners with thriving six-figure businesses. Outside of her professional endeavors, Laura is a devoted mother to three children and a passionate crafter with a love for quilting. She also enjoys running a family blog, where she shares creative adventures that bring her family closer together. This unique blend of personal passions and professional accomplishments shapes Laura’s approach to work, emphasizing growth, connection, and success in every engagement. Learn More about Laura on her website: laurarike.com And connect with her on IG: instagram.com/laurarike/ And on Pinterest: pinterest.com/laurarike/ The guest on this episode, Ginna Tassanelli thrives on helping business and personal brands build an in-demand profitable brand that’s irresistible to premium clients by leveraging the online space so they can create massive impact. Learn more about Ginna on her website: gethypemedia.com DM her @ginnamtassanelli on Facebook to request her GPT-powered video script generator
	Repurpose Your Content From Instagram to Pinterest \| Laura Rike & Emily Holthaus	16 Jan 2025	00:38:34
In this episode of The Pintastic Podcast, host Laura Rike shares actionable strategies for turning Instagram content into Pinterest pins that drive traffic and grow your business. Joining Laura is Emily Holthaus, founder of Raising Little Millionaires, a newly launched brand focused on empowering parents to teach their kids financial literacy. Together, they explore how Pinterest can help new and established businesses amplify their reach and connect with the right audience. Key Takeaways: Why Pinterest is Essential for Business Growth: Discover how Pinterest serves as a visual search engine that drives long-term traffic and brand awareness. Repurposing Instagram Content for Pinterest: Laura walks Emily through the step-by-step process of transforming high-performing Instagram posts into optimized Pinterest pins, including tips on design, keywords, and visual search. Building Brand Awareness as a New Business: Learn how Emily is using Pinterest to introduce Raising Little Millionaires to her audience and establish a strong online presence. Pinterest Ads Demystified: Understand how to get started with Pinterest ads, using psychographics and search trends to create campaigns that convert—even with a Whether you’re launching a new business or looking to grow an existing one, this episode will inspire and equip you with practical tools to turn Pinterest into a powerful marketing platform. Laura’s expertise and Emily’s fresh perspective make this a must-listen for entrepreneurs ready to take the next step. – The host of The Pintastic® Podcast is Laura Rike, an industry-leading Pinterest strategist with over 15 years of marketing expertise and a special focus on Pinterest since its invite-only beginnings. She has guided clients and students to remarkable successes, helping many become industry front-runners with thriving six-figure businesses. Laura offers multiple pathways to work with her: → Pinterest Growth Strategy App (⁠⁠https://app.pinhacking.com⁠⁠⁠) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes. → Pinterest Strategy Shop (⁠⁠https://shop.laurarike.com⁠⁠⁠) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing. → Pin Hacking Academy (⁠⁠⁠laurarike.com/academy⁠⁠⁠) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Pinterest Organic Management (⁠⁠⁠laurarike.com/pinterest-management-services⁠⁠⁠) - Fully done-for-you organic Pinterest strategy and execution → Pinterest Ads Management (⁠⁠⁠laurarike.com/promoted-pin-services⁠⁠⁠) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you? Schedule a PinChat with Laura at⁠⁠ ⁠laurarike.com/pinchat⁠⁠⁠, follow along on Instagram at⁠⁠ ⁠instagram.com/laurarike⁠⁠⁠, and connect on Pinterest at⁠⁠ ⁠pinterest.com/laurarike⁠⁠ The guest on this episode is Emily Holthaus, the co-founder of Raising Little Millionaires. Raising Little Millionaires was born from two moms on a mission to teach their children positive money habits, mindsets, and disciplines from a young age. As educators (Emily is an M.S.Ed curriculum expert), even we struggled to find the time to shower, let alone figure out how to ensure our children developed a positive relationship with money. So Emily created the busy parents manual to instilling financial discipline and empowerment at home between ages 3-18 years old and set out on this journey with Amanda to build a community of parents ready to move the needle on raising a generation of money-smart kids. Learn more about Emily on her website: https://www.raisinglittlemillionaires.com/ Connect with her on IG: https://www.instagram.com/raisinglittlemillionaires/ And on Pinterest: https://www.pinterest.com/raisinglittlemillionaire/
	The Secret to an Optimized Pinterest Account \| Laura Rike & Emily Williams	02 Jan 2025	00:32:29
In this episode of The Pintastic Podcast, Laura Rike sits down with Emily Williams, founder of I Heart My Life, and creator of the To Be Ambitious community, to explore how Pinterest can elevate a thriving personal brand. Emily shares her journey of creating impactful communities, mastering her mindset, and scaling multiple brands while juggling various platforms and goals. Laura provides actionable strategies for integrating Pinterest into Emily’s ecosystem, emphasizing how to amplify existing efforts rather than add more to her plate. If you're curious about using Pinterest as a tool to grow your brand and connect with your audience, this episode is packed with insights and practical steps. Key Takeaways: How Pinterest supports growth for personal brands through aesthetics and strategic content. Tips on leveraging Pinterest as a traffic-driving and lead-generating platform. Why focusing on aligned keywords and audience aspirations can transform Pinterest into a long-term brand asset. The power of visual branding and integrating multiple platforms for cohesive marketing efforts. Actionable steps for creating fresh pins and maximizing ROI without adding overwhelming tasks. -- The host of The Pintastic® Podcast is, Laura Rike is an industry-leading Pinterest strategist with over 15 years of marketing expertise and a special focus on Pinterest since its invite-only beginnings. She has guided clients and students to remarkable successes, helping many become industry front-runners with thriving six-figure businesses. Outside of her professional endeavors, Laura is a devoted mother to three children and a passionate crafter with a love for quilting. She also enjoys running a family blog, where she shares creative adventures that bring her family closer together. This unique blend of personal passions and professional accomplishments shapes Laura’s approach to work, emphasizing growth, connection, and success in every engagement. Learn More about Laura on her website: laurarike.com And connect with her on IG: instagram.com/laurarike/ And on Pinterest: pinterest.com/laurarike/ The guest on this episode is Emily Williams. Emily is the founder of the I Heart My Life brand and movement, a Success and Mindset Coach for ambitious women, an author, speaker and the host of the I Heart My Life Show Podcast. Learn more about Emily on her website: www.iheartmylife.com Connect with her on IG: https://www.instagram.com/iheartmylife And on Pinterest: https://www.pinterest.com/iheartmylifenow/
	Unlock Pinterest’s Secret Power for Scaling Your Business \| Laura Rike & Jessica Walman	05 Dec 2024	00:34:41
In this episode of the Pintastic Podcast, Laura Rike dives deep into Pinterest strategies with marketing expert Jessica Walman. Together, they explore how Pinterest can be a game-changer for service-based businesses looking to scale. From optimizing your Pinterest profile to creating engaging pins, Laura shares her expert advice while Jess adds her insights on leveraging marketing funnels for consistent leads and conversions. Whether you’re new to Pinterest or skeptical about its potential beyond DIY projects, this conversation debunks myths and provides actionable tips to build a sustainable system that aligns with your goals. Jess also discusses her experience with Facebook and Instagram ads and how those strategies can complement a strong Pinterest presence. Key Takeaways: Why Pinterest is more than a social platform and how to approach it as a search engine. The importance of using keywords and categories to optimize your Pinterest profile and boards. How to align Pinterest strategies with your overall marketing funnels to generate leads and sales. Tips for creating a consistent, long-term content plan that yields results over time. How Pinterest's algorithm works and why consistency and engagement are key to success. -- The host of The Pintastic® Podcast is, Laura Rike is an industry-leading Pinterest strategist with over 15 years of marketing expertise and a special focus on Pinterest since its invite-only beginnings. She has guided clients and students to remarkable successes, helping many become industry front-runners with thriving six-figure businesses. Outside of her professional endeavors, Laura is a devoted mother to three children and a passionate crafter with a love for quilting. She also enjoys running a family blog, where she shares creative adventures that bring her family closer together. This unique blend of personal passions and professional accomplishments shapes Laura’s approach to work, emphasizing growth, connection, and success in every engagement. Learn More about Laura on her website: laurarike.com And connect with her on IG: instagram.com/laurarike/ And on Pinterest: pinterest.com/laurarike/ -- The guest on this episode is Jessica Walman, a leading digital marketing strategist and Facebook ad expert with over a decade of experience. She is the CEO of The JW Agency, specializing in paid Facebook ads and comprehensive marketing strategies for clients in the coaching, consulting, and digital product sectors. Her agency manages up to $1 million per month in ad spend, working with 7- and 8-figure clients to automate business growth through innovative and effective strategies. Learn more about The JW agency: live.jessicawalman.com/realresults Connect with Jess on IG: instagram.com/jessica_walman
	Short Form Video Strategies for Pinterest & Beyond	06 Aug 2024	00:54:53
In this episode Laura talks to Nika Stewart @nikastewartshine who is the creator of the Viral Video Formula and teaches a counterintuitive approach to life & entrepreneurship. To learn more about Nika visit her website at www.shine-365.com. Listen to this episode to learn: What differentiates short form from long form videos Tips for getting started with short form video The best content approach for creating viral short form videos How to repurpose your videos to platforms, like Pinterest, that will help increase your traffic to your short form content AND MORE!! --- Want 10,897+ more website visitors from a SINGLE post? That my friend is the POWER of Pinterest! Combining one single pin with the right keywords, you can be found first for your services or products. Unlike your content having an expiration date in other social media sites, Pinterest will keep working for you LONG AFTER you click 'pin'. With the right strategy (that you will find in Pintastic Rockstars) - and as long as your content is relevant and engaging - it will keep SHOWING UP in people's feeds for YEARS! AND to put the cherry on top, you can take advantage of the awesomeness of Pinterest to double your traffic & sales in LESS THAN 1 hour a week! Laura is a Pinterest Strategist who specializes in helping high-performing brands, and content creators boost their traffic, leads, and sales through visual SEO. She is a Pinterest Strategist who helps high-performing business owners implement content growth plans, outsource their visibility and steadily grow their monthly revenue through her signature growth to greatness framework with done for you services and course packages. Not ready to jump into Rockstars just yet? Check out her free Power Of Pinterest download full of insider ways to make sure you are set up to bring a client running to you with a credit card in hand, begging you to take their money! _ See full show notes for all episodes at Pintastic Podcast! Get more Pinterest Marketing Tips, just visit https://laurarike.com/pinterest-marketing-podcast/ delivered! Where to find more Pinterest Marketing Tips: Facebook: https://facebook.com/laurarike Pinterest: https://pinterest.com/laurarike Instagram: https://instagram.com/laurarike Twitter: https://twitter.com/laura_rike LinkedIn: https://www.linkedin.com/in/laurarike/ YouTube: https://www.youtube.com/c/LauraRikePinterest

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