Explore every episode of the podcast Pharma Talks
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Pharma Talks: AI Changes Role of Content, Teams & Decisions | 25 Jul 2025 | 00:25:46 | |
In this episode of Pharma Talks, we take a deep dive into how AI changes the very foundation of the pharmaceutical industry. Together with Patrick Markt-Niederreite from Zero‑Click Healthcare, Nataliya explores what it truly means to move toward an AI-first pharma model – one that redefines how companies operate, communicate, and grow. More than just AI in pharma, this conversation unpacks how artificial intelligence is transforming everything from content creation to team dynamics and executive decision-making. You'll hear how AI is being used not as a bolt-on feature but as a driver of end-to-end pharma digital transformation, where workflows, roles, and success metrics are all being reimagined. Nataliya and Patrick also explore the importance of shifting from traditional output-focused KPIs to data-driven pharma decisions based on real-time feedback and decision-making automation. Throughout the episode, you'll gain insights into what using AI in pharma really looks like, how it supports AI-driven teams, and why a strong healthcare AI strategy is essential for companies aiming to compete in an increasingly digital market. Contact Viseven experts to elevate your healthcare content strategy: https://viseven.com/contact-us/ *** 0:00 Intro 02:11 AI first mindset in pharma 05:26 The role of AI in content creation 08:22 Evolving KPIs and learning cycles 11:43 Speed of testing and scaling 18:03 Democratizing technology in pharma 23:35 Advice for AI innovation journey *** Follow Viseven, Nataliya, and Patrick in social media: https://www.linkedin.com/company/viseven/ https://www.linkedin.com/in/andreychuk/ https://www.linkedin.com/in/patrick-markt-niederreiter-41539959/ *** 🔗 Links for more insights: https://viseven.com/artificial-intelligence-in-pharma-industry/ | |||
| Pharma Talks: Real Story of Pharma Digital Transformation | 23 Jun 2025 | 00:26:29 | |
Explore the real story of pharma digital transformation. Hear from Paul Tunnah on how content, tech, and strategy are reshaping the pharma industry. From content transformation to the latest digital transformation trends in pharma, this episode unpacks what's working, what's evolving, and what's next. Nataliya and Paul explore the shift towards digital content transformation, how AI in pharma is accelerating pharmaceutical innovation to understand the role of pharma digital tools and regulatory digital shifts in today's healthcare landscape. Whether you're focused on healthcare technology, medical communication trends, or modernizing pharma marketing, this is your front-row seat to the future of the industry. Tune in to learn how pharma is not just going digital – but transforming for good. Contact Viseven experts to elevate your healthcare content strategy: https://viseven.com/contact-us/ Discover more platforms to listen to this podcast: https://rss.com/podcasts/pharma-talks/ Also, don’t miss the newly published book on CX in pharma by Paul Tunnah and Faisal Ahmed – now available here: https://www.amazon.co.uk/Prescription-Success-Delivering-Exceptional-Pharmaceutical/dp/B0FD7FBLH9 *** 0:00 Intro 02:47 The challenges of the current content supply chain 05:36 Balancing creativity and compliance 09:02 Europe vs. US: approaches to content production 12:15 AI's role in MLR acceleration 16:21 Consistency in content approval 19:20 Big Pharma's role in AI transformation 23:02 Collaboration for future success *** Follow Viseven, Nataliya, and Paul in social media: https://www.linkedin.com/company/viseven/ https://www.linkedin.com/in/andreychuk/ https://www.linkedin.com/in/paultunnah/ *** 🔗 Links for more insights: https://viseven.com/customer-centric-digital-transformation/ https://viseven.com/digital-transformation-in-pharma/ https://viseven.com/content-development/ https://viseven.com/podcast/bayer-modular-content-transformation/ | |||
| Pharma Talks: The Human Side of Pharma Change Management | 27 May 2025 | 00:14:56 | |
Explore why pharma resists change, how to align stakeholders, and scale transformation – with Cecilia Baeza on Pharma Change Management. In this fresh episode of Pharma Talks, Nataliya and Cecilia dive deep into the human side of pharmaceutical change management: how to overcome adoption barriers and what it takes to lead a successful digital transformation in pharma. Cecilia shares real-world insights on aligning cross-functional stakeholders, boosting employee buy-in, and building internal momentum – from pilot to scale. This episode is a must-watch for pharma professionals involved in change control management in the pharmaceutical industry, digital transformation, and change management for pharma sales forces. Discover how organizational change, internal communication, and pharma culture shifts can become powerful levers for innovation. Whether you're leading a pharma transformation strategy, implementing a change management system in pharma, or working on stakeholder engagement for large-scale rollouts, this conversation offers real-world insights and actionable advice. #pharmatalks #pharmaleadership #changemanagement #organizationalchange Contact Viseven experts to elevate your healthcare content strategy: https://viseven.com/contact-us/ *** Follow Viseven, Nataliya, and Cecilia in social media: https://www.linkedin.com/company/viseven/ https://www.linkedin.com/in/andreychuk/ https://www.linkedin.com/in/ceciliabaeza-castro/ *** 🔗 Links for more insights: https://viseven.com/digital-transformation-in-pharma/ https://viseven.com/technology-consulting/ | |||
| Pharma Talks: Scaling Omnichannel in Pharma – Key Global Hurdles | 30 Apr 2025 | 00:27:56 | |
In this episode, we focus the complexities of scaling omnichannel strategies in pharma, especially across global markets. Join Nataliya Andreychuk and Franck Mayet, Digital Transformation and Customer Engagement Expert, as they explore the real-world challenges pharma companies face when implementing omnichannel engagement in pharma, including regional limitations, geographic agility, and cultural nuances that make a one-size-fits-all strategy ineffective. Learn how leading organizations are leveraging data-driven decision-making to enhance pharma performance tracking, improve operational efficiency, and ensure successful pharma omnichannel transformation. We also address the critical role of data transparency and collaboration between vendors and pharma companies in optimizing global campaigns and strategy execution. Whether you're refining your omnichannel strategy in pharma or navigating the complexities of multichannel engagement across markets, this episode offers valuable insights into what it really takes to transform omnichannel marketing in pharma at scale. Contact Viseven experts to elevate your healthcare content strategy: https://viseven.com/contact-us/ *** Follow Viseven, Nataliya, and Franck in social media: https://www.linkedin.com/company/viseven/ https://www.linkedin.com/in/andreychuk/ https://www.linkedin.com/in/franckmayet/ *** 🔗 Links for more insights: https://viseven.com/omnichannel/ https://viseven.com/pharma-professional-services/ https://viseven.com/omnichannel-kpi/ https://viseven.com/omnichannel-communication-strategy/ | |||
| Pharma Talks: AI in Pharma Marketing – Top Use Cases That Deliver | 17 Apr 2025 | 00:17:50 | |
Explore how AI is transforming pharma marketing in this Pharma Talks podcast. Discover top AI tools delivering results and enhancing customer experience. In this episode of Pharma Talks, Nataliya Andreychuk sits down with ctcHealth experts Thomas Mrosk, Founder & Managing Director, and Manuel Mitola, Partner & Head of AI Consulting, to explore the most impactful applications of AI in pharma marketing today. Discover how artificial intelligence in pharmaceutical marketing is reshaping engagement strategies, optimizing pharma digital marketing, and enhancing customer personalization. From chatbots in healthcare to automation in pharma, our guests reveal which AI tools are delivering the best ROI and where the future of pharma AI marketing is headed. Whether you're exploring AI marketing tools, AI-driven analytics, or the role of virtual assistants in healthcare, this episode is packed with data-driven strategies and expert insights. Tune in! Contact Viseven experts to elevate your healthcare content strategy: https://viseven.com/contact-us/ Discover more platforms to listen to this podcast: https://rss.com/podcasts/pharma-talks/ Contact ctcHealth experts to get a free 15 mins consultation about how to adopt and use AI in Pharma Marketing: https://bit.ly/4cBCKlS Follow Nataliya, Manuel, and Thomas in social media: https://www.linkedin.com/in/andreychuk/ https://www.linkedin.com/in/mitola/ https://www.linkedin.com/in/thomas-mrosk/ 🔗 Links for more insights: https://viseven.com/ai-enablement-services/ https://viseven.com/artificial-intelligence-in-pharma-industry/ | |||
| Pharma Talks: Healthcare Content Strategy – Evolving for Better Impact | 31 Mar 2025 | 00:25:26 | |
Join Viseven's podcast as we explore the shift to medical content, the future of modular content & key healthcare content strategies. In this episode, Prasant Vijayakumar, Chief Strategy Officer of Viseven, joins Nataliya Andreychuk to explore the transformation of healthcare content strategy and its role in pharma content marketing strategy. The discussion highlights the industry's shift from commercial content to medical content marketing, addressing how pharmaceutical content strategy can enhance patient-centric approaches and improve health communication. Contact Viseven experts to elevate your healthcare content strategy: https://viseven.com/contact-us/ Discover more platforms to listen to this podcast: https://rss.com/podcasts/pharma-talks/ Follow Viseven, Nataliya, and Prasant in social media: https://www.linkedin.com/company/viseven/ https://www.linkedin.com/in/andreychuk/ https://www.linkedin.com/in/prasant-vijayakumar-5615655/ 🔗 Links for more insights: https://viseven.com/content-strategy-enabling/ https://viseven.com/content-development/ https://viseven.com/healthcare-marketing-plan-guide/ https://viseven.com/digital-transformation-in-clinical-trials/ | |||
| Pharma Talks: AI Gold Rush in Pharma Marketing – Hype or Game-Changer? | 13 Mar 2025 | 00:14:17 | |
Is AI truly revolutionizing pharma marketing or just speeding up bad strategies? Join podcast as we explore AI's impact, compliance and future winners. Our guest, Dan Atieh, Head of eWizard, shares insights on the role of AI in pharma marketing, and how gen AI in pharma marketing is reshaping strategies. We'll dive into the recent eWizard release, discussing how AI pharma marketing is transforming marketing automation and content optimization, while also navigating regulatory challenges and pharma compliance. Contact Viseven experts to integrate AI to your healthcare content strategy: https://viseven.com/contact-us/ Discover eWizard's latest updates: https://viseven.com/ewizard-march-release-2025/ Follow Viseven, Nataliya, and Dan in social media: https://www.linkedin.com/company/viseven/ https://www.linkedin.com/in/andreychuk/ https://www.linkedin.com/in/danatieh/ 🔗 Links for more insights: https://viseven.com/artificial-intelligence-in-pharma-industry/ https://viseven.com/ai-in-life-sciences/ | |||
| Pharma Talks: Content Production Efficiency – How to Monitor & Improve | 18 Feb 2025 | 00:20:43 | |
Is there a secret to maximizing your content production efficiency? Find out together with Joe Falcone in the new episode of Pharma Talks with Nataliya Andreychuk! Dive deep into strategies for tracking, optimizing, and scaling your content production workflow to deliver better results, faster. Whether you're part of a content production agency, managing digital content production in-house, or looking to refine your content production strategy, this episode will cover it. Joe shares insights on how to set up and monitor a Center of Excellence (CoE) within pharma organizations, the role AI plays in transforming content workflows, and how automation in content production can significantly boost efficiency. Learn about content performance KPIs, workflow optimization, and the impact of AI on modern content management practices. Follow Viseven, Nataliya, and Joe in social media: https://www.linkedin.com/company/viseven/ https://www.linkedin.com/in/andreychuk/ https://www.linkedin.com/in/joefalcone/ 🔗 Links for more insights: https://viseven.com/content-development/ | |||
| Pharma Talks: Bayer's Modular Content Transformation – Success, Challenges & AI's Role | 12 Feb 2025 | 00:17:20 | |
Join Nataliya Andreychuk and Dr. Viktoriia Tymoshenko, Senior Content Operations Manager at Bayer, for unfiltered discussion about Bayer modular transformation and its ripple effects across the organization. Is Bayer's modular content strategy a model for the industry? As Nataliya probes modular content development, Dr. Tymoshenko shares insider tips on navigating bold changes and reveals how AI technology is shaping Bayer's omnichannel marketing. Contact Viseven experts to elevate your marketing with AI: https://viseven.com/contact-us/ Follow Viseven, Nataliya and Viktoriia in social media: https://www.linkedin.com/company/viseven/ https://www.linkedin.com/in/andreychuk/ https://www.linkedin.com/in/viktoriia-tymoshenko-259248b5/ Find more on AI in pharma: https://viseven.com/ai-in-life-sciences/ | |||
| Pharma Talks: Unlocking the Power of Centers of Excellence | 12 Feb 2025 | 00:31:09 | |
In this thought-provoking episode, Krishna Venugopal, Product Manager at eWizard, and Nataliya Andreychuk, CEO and Co-founder of Viseven, dive into a dynamic conversation about the evolving role of Centers of Excellence (CoE) in today’s fast-paced business environment. Explore how organizations can harness the power of AI to build CoEs that are not only more efficient but also deeply integrated into their omnichannel strategies. Krishna and Nataliya share their unique perspectives on bridging the gap between global vision and local execution, offering a roadmap for adapting strategies to diverse markets while maintaining consistency and impact. Connect with Viseven experts: https://viseven.com/contact-us/ Follow Viseven, Nataliya and Krishna in social media: https://www.linkedin.com/company/viseven/ | |||
| Pharma Talks: Why Pharma Should Change What Works? | 26 Aug 2025 | 00:30:05 | |
Why should pharma companies rethink strategies that already work? In this episode of Pharma Talks, Nataliya Andreychuk is joined by Tara DeBellis to discuss why changes in the pharmaceutical industry are no longer optional but necessary for growth and sustainability. From evolving life sciences strategy to addressing regulatory changes and patient expectations, Nataliya and Tara uncover the signs that it's time to evolve. You'll learn: • How to spot early warning signs that your processes are holding back innovation. • Why pharma transformation isn't just about tools, but about smarter collaboration, omnichannel orchestration, and rethinking campaign execution. • Common myths about digital health and pharma trends, and how to separate hype from meaningful change. • Real-world lessons from healthcare marketing that highlight the risks of standing still. This episode is a must-listen for leaders navigating pharmaceutical industry changes, life sciences innovation, and healthcare change in an era of fast-moving digital disruption. Contact Viseven experts to elevate your healthcare marketing strategy: https://viseven.com/contact-us/ *** Follow Viseven, Nataliya, and Tara in social media: https://www.linkedin.com/company/viseven/ https://www.linkedin.com/in/andreychuk/ https://www.linkedin.com/in/tara-debellis-3476831bb/ *** 🔗 Links for more insights: https://viseven.com/pharma-change-management/ https://viseven.com/omnichannel/ https://viseven.com/digital-transformation-in-pharma/ https://viseven.com/7-core-components-of-successful-global-marketing-strategy/ | |||
| AI and Marketing: The Smart Shift in Pharma | Pharma Talks | 16 Jan 2026 | 00:29:40 | |
Discover how AI is reshaping pharma – from marketing automation to intelligent sales strategies – with our guest Fredrik Holmboe. Listen to the new Pharma Talks episode with Nataliya Andreychuk!
Together, they explore how the role of the modern marketeer is evolving – from content creators to AI-driven orchestrators of omnichannel engagement. The conversation uncovers how AI in sales and marketing is reshaping daily operations, driving smarter decisions, and creating a seamless bridge between sales, marketing, and medical teams.
Key topics explored in this episode:
Tune in to discover where creativity meets intelligence, and technology becomes the enabler of more meaningful healthcare communication!
Find out more about ABC+ Content Excellence Framework: https://www.dualia.se/ Contact Viseven experts to elevate your healthcare marketing strategy: Viseven Pharma Marketing Team: 24/7 Expert Support Discover more platforms to listen to this podcast: https://rss.com/podcasts/pharma-talks/
*** 0:00 Intro 03:14 The evolving role of marketers in Pharma 06:09 Real-world applications of AI in marketing 17:17 Bridging gaps: sales, marketing, and medical collaboration 22:59 The future of marketing: orchestrating AI tools
*** Follow Viseven, Nataliya, and Fredrik in social media: https://www.linkedin.com/company/viseven/ https://www.linkedin.com/in/andreychuk/ https://www.linkedin.com/in/fredrikholmboe/
*** 🔗 Links for more insights: https://viseven.com/healthcare-data-analytics/ https://viseven.com/ai-medical-affairs/ https://viseven.com/list-of-ai-mistakes-pharma-companies-make/ | |||
| Pharma 2026: Connecting AI, People, and Processes | Pharma Talks with the Viseven Team | 30 Dec 2025 | 00:31:23 | |
In this episode, Viseven leaders reflect on the trends shaping the pharmaceutical industry today. The discussion focuses on how digital transformation is evolving from isolated initiatives into connected systems that support real business execution. Automation and AI are no longer optional, but their value depends on how well they are integrated into existing workflows and operating models. This episode looks ahead to what’s next for pharma and life sciences, and what it takes to operationalize AI in a way that strengthens teams rather than replaces them. Key topics explored in this episode:
*** Contact Viseven experts to elevate your healthcare marketing strategy: Viseven Pharma Marketing Team: 24/7 Expert Support Discover more platforms to listen to this podcast: https://rss.com/podcasts/pharma-talks/
*** 00:00 Introduction to Pharma Talks and Team Insights 00:56 Trends in Pharma: Digital Transformation and Automation 03:04 The Role of People and Processes in Tech Integration 05:08 Forecasting 2026: Operationalizing AI in Pharma 08:27 Challenges and Opportunities in the AI Era
*** Follow Viseven, Nataliya in social media: | |||
| Pharma Talks: Human Leadership + AI Adoption: Clear Strategy 2026 | 18 Dec 2025 | 00:39:26 | |
The discussion between Nataliya and Paul serves as a reminder that the pharmaceutical industry stands at a crossroads where embracing change can lead to unprecedented opportunities. By trusting their creativity, shifting their mindsets, and focusing on quality over quantity, professionals can navigate the evolving landscape and make a lasting impact in healthcare. Key topics explored in this episode: Technological change should be embraced, not feared. Understanding customer needs is crucial for innovation. Pharma must trust its own capabilities and creativity. Predictions for the future should be bold and visionary. Quality of content is more important than quantity. Compliance should be integrated into marketing strategies. Agility in launch strategies is essential for success. A human-centric approach is vital in the age of AI. Patient-centricity must be balanced with scientific integrity. Proactive engagement with technology will shape the future of pharma. Chapters 00:00 Introduction and Overview of Pharma's Future 02:31 Embracing Change in Pharma 05:16 The Role of Customer Insights 08:00 Trusting Ourselves in Pharma Marketing 10:50 Predictions for 2026: A Visionary Outlook 13:42 Content Production and Its Evolution 16:24 The Future of Compliance in Pharma 19:12 Rethinking Launch Strategies 23:13 Embracing Agility and Evolution in Marketing 25:00 The Human Element in AI Integration 27:40 Navigating the Future of Work and Technology 29:41 Rethinking Patient-Centricity in Healthcare 33:44 Rapid Fire Insights on Industry Trends Listen in for sharp insights, real-world experience, and a rapid-fire round that challenges some of omnichannel’s most common assumptions. Contact Viseven experts to elevate your healthcare marketing strategy: Viseven Pharma Marketing Team: 24/7 Expert Support Discover more platforms to listen to this podcast: https://rss.com/podcasts/pharma-talks/ *** Follow Viseven, Nataliya, and Paul in social media: https://www.linkedin.com/company/viseven/ https://www.linkedin.com/in/andreychuk/ https://www.linkedin.com/in/psimms/ *** | |||
| How Pharma Must Rethink Omnichannel Engagement | 12 Dec 2025 | 00:30:13 | |
In this episode of Pharma Talks, Nataliya Andreychuk sits down with Yacin Marzouki for an honest conversation about why omnichannel in pharma still feels more complicated than it should be. The discussion goes beyond tools and tactics. Nataliya and Yacin explore blind spots inside pharma teams, the shift toward a true business-to-healthcare mindset, and what omnichannel maturity actually looks like in practice. Key topics explored in this episode:
Chapters 00:00 Introduction to Omnichannel in Pharma 02:28 Guest Introduction and Background 05:20 Identifying Blind Spots in Pharma 11:57 Understanding HCP Needs and Engagement 16:12 Maturity Levels of Omnichannel Strategies 21:04 The Role of Content and Technology 28:45 Rapid Fire Round: Hot or Not Listen in for sharp insights, real-world experience, and a rapid-fire round that challenges some of omnichannel’s most common assumptions. Contact Viseven experts to elevate your healthcare marketing strategy: https://viseven.com/contact-us/ Discover more platforms to listen to this podcast: https://rss.com/podcasts/pharma-talks/
*** Follow Viseven, Nataliya, and Fredrik in social media: https://www.linkedin.com/company/viseven/ https://www.linkedin.com/in/andreychuk/ https://www.linkedin.com/in/fredrikholmboe/
*** 🔗 Links for more insights: https://viseven.com/healthcare-data-analytics/ https://viseven.com/ai-medical-affairs/ https://viseven.com/list-of-ai-mistakes-pharma-companies-make/ | |||
| Pharma Talks: AI-Driven Pharma – Turning Data Into Discovery | 17 Nov 2025 | 00:35:16 | |
In this episode of Pharma Talks, Nataliya Andreychuk, CEO of Viseven, welcomes Alejandro Jaramillo, Head of Data Science, Insights & Analytics to discuss how AI-driven pharma decisions are redefining every aspect of the pharmaceutical industry. Together, they dive deep into how AI-driven pharmaceutical innovation is helping organizations move beyond simple dashboards toward predictive, data-led decision-making. They explore how AI in pharma enables smarter forecasting, improves drug development automation, and supports a more patient-centric approach – all while staying compliant with regulatory frameworks like HIPAA and GDPR. Key topics explored in this episode: • The shift from descriptive analytics to AI-driven decision-making in pharma. • How predictive analytics and real-world evidence enhance outcomes across the pharma digital ecosystem. • Managing ethical AI in healthcare and ensuring pharma data governance in a regulated environment. • The evolution of next-gen pharma leadership – why empathy, collaboration, and data fluency define future-ready leaders. • The role of AI personalization in simplifying engagement with HCPs and patients while maintaining compliance. Tune in now! Contact Viseven experts to elevate your healthcare marketing strategy: https://viseven.com/contact-us/ *** Follow Viseven, Nataliya, and Alejandro in social media: https://www.linkedin.com/company/viseven/ https://www.linkedin.com/in/andreychuk/ https://www.linkedin.com/in/aljaramillo/ *** Case studies mentioned by Alejandro: https://www.aktana.com/resources/case-study-nba-activation/?utm_source=chatgpt.com https://www.nature.com/articles/s41598-021-98387-w?utm_source=chatgpt.com *** 🔗 Links for more insights: https://viseven.com/healthcare-data-analytics/ https://viseven.com/ai-powered-analytics-for-life-sciences-marketing/ | |||
| Pharma Talks: AI Talents in Pharma and Future Workforce | 27 Oct 2025 | 00:27:14 | |
In this episode of Pharma Talks, Nataliya Andreychuk sits down with Steve Swan, founder and CEO of The Swan Group Executive Search, to discuss how to attract and retain AI talent in pharma. As pharma integrates AI-driven healthcare solutions and adapts new business models, the demand for AI experts in pharma and life sciences AI talents is at an all-time high. Yet, pharma HR strategies face a unique challenge: competing with big tech and finance for top digital health expertise. Steve shares insights from 26+ years in executive search for biotech and pharmaceutical firms, covering:
Whether you're navigating AI recruitment in pharma, rethinking your pharma HR strategies, or planning your next phase of pharma industry innovation, this episode provides actionable insights into building the future pharma workforce. Contact Viseven experts to elevate your healthcare marketing strategy: https://viseven.com/contact-us/ Find out more about Swan Group: https://swangroup.net/ *** Follow Viseven, Nataliya, and Steve in social media: https://www.linkedin.com/company/viseven/ https://www.linkedin.com/in/andreychuk/ https://www.linkedin.com/in/swangroup/ *** 🔗 Links for more insights: https://viseven.com/case-studies/ai-chatbot-development/ https://viseven.com/artificial-intelligence-in-pharma-industry/ | |||
| Pharma Talks: Dream Team with AI Agents for Pharma | 10 Oct 2025 | 00:25:55 | |
In this episode of Pharma Talks, Nataliya Andreychuk once again welcomes Thomas Mrosk and Manuel Mitola, co-founders of ctcHealth, to dive deep into one of the most transformative topics in life sciences today – AI personal assistants for pharma teams. With decades of combined experience in pharma innovation, digital transformation pharma, and AI adoption, Thomas and Manuel share their perspectives on how AI agents are reshaping the way sales reps, brand managers, and marketers work in highly regulated environments. Key topics explored in this episode: • What is an AI agent? A clear breakdown of how agent AI works in the context of pharma and why it’s more than just another tool. • How to build an AI agent and how to create an AI agent: From evaluating infrastructure and compliance frameworks to piloting small, task-oriented assistants. • Practical examples of AI agent assist: Automating CRM data entry, supporting sales calls, enabling pre-call planning, and accelerating content creation. • AI agent frameworks and multi-agent systems: How combining multiple AI-powered pharma solutions can support complex processes like brand launches, campaign management, and cross-functional collaboration. • The importance of human-in-the-loop AI: Why compliance, medical review, and brand voice remain critical in AI agent development services. • Challenges and guardrails: Addressing AI hallucinations, fine-tuning models with domain knowledge, and designing intuitive AI agent software for user adoption. • Exploring the potential of AI customer service agents in pharma to enhance engagement while staying compliant. Tune in this AI healthcare podcast to explore how AI agents and humans work side by side to drive smarter, faster, and more compliant innovation! Find out more about Viseven and ctcHealth AI-driven partnership: https://viseven.com/press-release/viseven-ctchealth-partnership/ Contact Viseven experts to elevate your healthcare marketing strategy: https://viseven.com/contact-us/ *** Follow Nataliya, Manuel, and Thomas in social media: https://www.linkedin.com/in/andreychuk/ https://www.linkedin.com/in/mitola/ https://www.linkedin.com/in/thomas-mrosk/ *** 🔗 Links for more insights: https://viseven.com/eva-ai-agent/ https://viseven.com/artificial-intelligence-in-pharma-industry/ | |||
| Pharma Talks: Women at the Heart of AI Change | 19 Sep 2025 | 00:25:51 | |
In this episode of the Pharma Talks, Nataliya Andreychyk welcomes Katrine Bach for an inspiring conversation on how women leaders in AI and healthcare are transforming the pharma industry and shaping the future of patient care. Katrine also shares the story behind her Connected Women in AI community – a global network that empowers women driving change in data, AI, and healthcare innovation. Through this initiative, she highlights how women leaders in AI are supporting one another, advancing AI ethics, and accelerating digital solutions. This episode highlights how artificial intelligence trends and life sciences AI are redefining the way we think about healthcare disruption and the future of pharma. With a focus on women entrepreneurs in healthcare, the discussion shines a light on real examples of empowering women in pharma, their influence on data and AI strategy, patient-centric innovation, and the opportunities ahead for digital transformation. Tune in to discover how women driving change are at the heart of building smarter, more inclusive, and impactful AI for healthcare. Find out more about Connected Women In AI: https://www.connectedwomeninai.dk/ Contact Viseven experts to elevate your healthcare marketing strategy: https://viseven.com/contact-us/ *** Follow Viseven, Nataliya, Katrine, and Connected Women In AI in social media: https://www.linkedin.com/company/viseven/ https://www.linkedin.com/in/andreychuk/ https://www.linkedin.com/in/katrinebach/ https://www.linkedin.com/company/connected-women-in-ai/ *** 🔗 Links for more insights: https://viseven.com/healthcare-data-analytics/ https://viseven.com/podcast/ai-changes-pharma/ https://viseven.com/artificial-intelligence-in-pharma-industry/ | |||
| Rethinking Omnichannel Marketing in Pharma | Pharma Talks | 03 Feb 2026 | 00:26:10 | |
In this episode of PharmaTalks, Nataliya Andreychuk and Nico Renner discuss the evolving landscape of pharma marketing, particularly focusing on the concept of omnichannel marketing. They explore the challenges and misconceptions surrounding omnichannel strategies, the importance of personalization versus segmentation, and the role of AI in enhancing marketing efforts. The conversation emphasizes the need for a more human touch in marketing and practical steps that pharma teams can take to improve their strategies. Nico Renner is strictly sharing is personal views and opinion as an individual, not his current employer’s position on the discussed topics. Takeaways Omnichannel marketing is often misunderstood and overhyped. Personalization should be distinct from segmentation in marketing. The human element in marketing is crucial for effective engagement. AI can help streamline marketing processes but should focus on relevance. Pharma marketers face increasing pressure to be multifaceted experts. Segmentation can be more effective than personalization at scale. The industry needs to recalibrate its expectations from omnichannel strategies. Marketers should prioritize creating relevant content over sheer volume. The future of pharma marketing lies in understanding patient needs better. A more human touch in marketing will be increasingly valued. Chapters 00:00 Introduction to Omnichannel Marketing in Pharma 02:08 The Evolution of Pharma Marketing 04:46 Rethinking Omnichannel: Overrated or Misunderstood? 08:18 Personalization vs. Segmentation: A Misalignment? 19:22 Practical Steps for Pharma's Future 24:33 Hot or Not: Myths in Pharma Marketing 🔗 Links for more insights: https://viseven.com/omnichannel/ https://viseven.com/content-development/ https://viseven.com/difference-multichannel-omnichannel-pharma-communication-many-overlooked/ https://viseven.com/using-omnichannel-approach-to-achieve-better-hcp-engagement-how-does-it-work/ Contact Viseven experts to elevate your healthcare marketing strategy: https://viseven.com/contact-us/ Follow Viseven, Nataliya, and Paul in social media: https://www.linkedin.com/company/2907491/ | |||
| Human Element in Digital Transformation | Pharma Talks | 26 Jan 2026 | 00:28:02 | |
In this engaging conversation, Nataliya Andreychuk and Paul Tunnah discuss the evolving landscape of the pharmaceutical industry as they approach 2026. They explore the importance of digital transformation, emphasizing the need for a human-centric approach rather than a technology-first mindset. The discussion delves into the risks and rewards associated with AI in pharma, the significance of customer engagement, and the challenges of hyper-personalization versus effective segmentation. Takeaways Digital transformation must prioritize human change over technology. AI presents both risks and rewards that need careful consideration. Customer engagement strategies should focus on building trust and connection. Segmentation is crucial for effective communication in pharma. Hyper-personalization may not be the best approach for all situations. Content quality is essential to cut through the noise in marketing. Companies should embrace a mindset of continuous evolution and adaptation. Collaboration between IT and business leaders is vital for success. The future of pharma will require a balance between technology and human insight. 2026 will be a pivotal year for the pharmaceutical industry. Chapters 00:00 Introduction and Year-End Reflections 03:05 Digital Transformation and the Human Element 05:48 AI, Risk, and Reward in Pharma 08:35 Customer Engagement and the Future 11:28 Navigating AI and Content Creation 14:22 Hyper-Personalization vs. Segmentation 17:04 Hot or Not: Industry Predictions 25:52 Conclusion and Looking Ahead to 2026 Watch, listen, and reflect before you plan your 2026 strategy | |||
| Content Supply Chain in Pharma | Pharma Talks | 21 Feb 2026 | 00:24:01 | |
Content Supply Chain in Pharma | Pharma Talks In this conversation, Nataliya Andreychuk and Prasant Vijayakumar discuss the importance of the content supply chain in the pharmaceutical industry, exploring how AI is transforming content development, the relevance of modular content, and the challenges faced in ensuring effective engagement. Takeaways Content supply chain is crucial for effective communication in pharma. AI is changing the landscape of content development. MLR processes can be streamlined to enhance efficiency. Modular content remains relevant in today's digital age. Structured data is essential for effective content management. Content velocity affects how quickly updates can be communicated. Localization is key to successful content adoption. Integration of various content formats is necessary for engagement. The future of content creation will involve more video formats. Challenging the status quo of MLR can lead to significant improvements. Chapters 00:00 Introduction to Content Supply Chain in Pharma 02:18 The Role of AI in Content Development 05:11 Modular Content: Relevance and Education 07:50 Challenges in Content Structure and Data 10:26 Content Velocity and Engagement 13:03 The Future of Content Supply Chain 15:58 Localization and Infrastructure in Content Delivery 18:50 Conclusion and Future Outlook
Contact Viseven experts to elevate your healthcare marketing strategy: https://viseven.com/contact-us/ Discover more platforms to listen to this podcast: https://rss.com/podcasts/pharma-talks/ | |||
| Rise of Digital Opinion Leaders in Pharma | Pharma Talks | 11 Feb 2026 | 00:23:33 | |
In this episode of PharmaTalks, Nataliya Andreychuk explores the rise of digital opinion leaders with pharma omnichannel and digital engagement expert Pavlo Klymenko.
The conversation goes beyond influencers and traditional key opinion leaders, focusing on a new type of voice emerging naturally in open and social media. Clinicians who build trust, share practical experience, and engage peers and patients in a more open, continuous way. Takeaways
**** Chapters
00:00 Introduction to Digital Opinion Leaders 01:55 The Shift from KOLs to DOLs 03:33 Understanding Pharma's Engagement with DOLs 07:18 Challenges and Opportunities in Digital Engagement 11:09 The Role of Medical Governance in DOL Engagement 15:24 Building Effective Relationships with DOLs 17:28 Practical Steps for Pharma Companies 20:20 Hot or Not: Challenging the Status Quo *** 🔗 Links for more insights:
Follow Viseven, Nataliya, and Pavlo in social media: https://www.linkedin.com/company/2907491 | |||
| HCP Engagement in Pharma — Are We Actually Getting Better? l Pharma Talks with Nataliya Andreychuk | 22 Apr 2026 | 00:32:02 | |
Pharma has invested heavily in digital, CRM, and omnichannel — and yet the HCP engagement gap persists. In this episode, Nataliya Andreychuk talks with Mark Watson (Fractal Force) about why the problem is structural, not a failure of effort, and what it genuinely takes to close it: from fixing broken feedback loops to defining what "working" actually means at the behaviour level. Key Topics: The gap between digital investment and actual engagement results The importance of foundational architecture in customer engagement The role of feedback loops in improving HCP interactions Challenges of content personalization and regulation in pharma Strategic content design and journey logic in omnichannel marketing Chapters 00:00 Introduction to Customer Engagement Challenges 02:22 Understanding the Gap in Pharma Engagement 05:01 The Evolution of Customer Centricity 07:56 Architecting Effective Engagement Strategies 10:47 Content Creation and Regulatory Challenges 13:45 Intelligent Content Design for Better Engagement 16:25 Building a Feedback Loop for Success 18:01 Making Engagement Real and Effective 20:52 Practical Steps for Transformation 23:33 Final Thoughts and Recommendations Follow Nataliya Andreychuk and Mark in social media: | |||
| Pharma Talks Live from Philadelphia | AI, Omnichannel & Market Access Disruption | 07 Apr 2026 | 00:29:53 | |
In this episode, host Nataliya Andreychuk sits down with three industry experts for honest, unfiltered conversations about how AI is reshaping the pharmaceutical industry — from content supply chains to market access and beyond. 👥 Guests in this episode: Rohit Khuttan — Practice Director, Everest Group On AI, Omnichannel, content as the central piece of pharma engagement, and why enterprise mindset is the #1 thing that needs to change. Ruslan Horblyuk — Chief Strategy Officer, AESARA On AI in market access, health technology assessments, trust in AI data, and whether human-in-the-loop will always be necessary. Nihar Patel — Business Development, Sun Pharma On generative, predictive and communicative AI, breaking data silos, and the three pharma areas set for the biggest disruption. Key topics covered: Is Omnichannel really a content problem, not a channel problem? How AI is changing content production and the pharma supply chain Can we trust AI data in market access decisions? Will AI replace pharma professionals — or make them smarter? The three pharma disciplines AI will disrupt first 📲 Enjoyed this episode? 👉 Like, Subscribe & hit the to never miss a Pharma Talks episode 👉 Want to be a guest? Plan your recording with Nataliya Andreychuk at Reuters Pharma Barcelona | |||
| Pharma Talks: Building Trust in Agentic AI in Pharma | 27 Mar 2026 | 00:13:36 | |
In this episode of Pharma Talks, Natalyia Andreychuk and Anna Shavurska explore trust in AI, especially agentic AI in pharma, the importance of women in tech, and how AI can be developed responsibly with a focus on safety, trust, and diversity. Takeaways: Trust in agentic AI and safety measures in pharma The importance of women in AI development and diversity Technical approaches to secure and reliable AI, including knowledge bases and retrieval-augmented generation Chapters 00:00 Introduction to AI Trust and Women in Tech 02:00 Understanding Agentic AI and Knowledge Base Security 03:45 Ensuring Data Privacy and Trust in Pharma AI 05:39 Technical Challenges in Visual and Text Generation 07:35 Prompt Engineering and AI Output Precision 09:50 The Importance of Women in AI Development 11:38 Historical Bias and the Need for Diversity in AI 12:39 Inspiration and Career Path in AI 13:30 Closing Remarks and Future of Women in AI | |||
| Pharma Talks with Nataliya Andreychuk | Live from Reuters Barcelona | Vanitha Venkatasubramaniam | 11 May 2026 | 00:03:05 | |
In this episode recorded live at the Reuters event in Barcelona, Nataliya Andreychuk sits down with Vanitha Venkatasubramaniam, Associate Director at Novo Nordisk, for an honest conversation about where pharma stands today with AI — and where the real opportunity lies ahead. Vanitha brings a refreshingly balanced view: the skills aren't fully there yet, but the intention from leadership is. And the most exciting work? Using AI to genuinely improve the experience for HCPs and patients. Key takeaways: AI adoption in pharma is accelerating faster than most teams are ready for Leadership intent is strong — but building the right skills across teams remains the gap Generative AI is already embedded in day-to-day workflows — Copilot, emails, meetings The biggest opportunity is using AI to enhance experiences for HCPs and patients, not just internal efficiency Think beyond existing marketing models — combine them with technology to create innovative go-to-market approaches 📲 Enjoyed this episode? 👉 Like, Subscribe & hit the 🔔 to never miss a Pharma Talks episode 👉 Want to be a guest? Plan your recording with Nataliya Andreychuk at NEXT Pharma Summit (Dubrovnik) | |||
| Pharma Talks with Nataliya Andreychuk | Live from Reuters Barcelona | Maryna Alexeychuk | 05 May 2026 | 00:04:45 | |
In this episode recorded live at the Reuters event in Barcelona, Nataliya Andreychuk sits down with Maryna Alexeychuk, Head of Strategic Accounts at Viseven, for a grounded take on what AI in pharma marketing should actually look like in practice. Her message is clear: AI shouldn't be a separate initiative — it should live inside the tools and processes marketers already use every day. Key takeaways:
📲 Enjoyed this episode? 👉 Like, Subscribe & hit the 🔔 to never miss a Pharma Talks episode 👉 Want to be a guest? Plan your recording with Nataliya Andreychuk at NEXT Pharma Summit (Dubrovnik) | |||
| Pharma Talks Live from Reuters Pharma Barcelona with Marc Koolen | 04 May 2026 | 00:04:29 | |
In this episode, host Nataliya Andreychuk sits down with three industry experts for honest, unfiltered conversations about how AI is reshaping the pharmaceutical industry — from content supply chains to market access and beyond. 👥 Guest in this episode: Marc Koolen - Omnichannel Head GSK Follow Viseven and Nataliya and Marck in social media: https://www.linkedin.com/in/andreychuk/ https://www.linkedin.com/in/marc-koolen/ | |||
| Pharma Talks with Nataliya Andreychuk | Live from Reuters Barcelona | Haider Alleg | 02 May 2026 | 00:06:11 | |
In this episode recorded live at the Reuters event in Barcelona, Nataliya Andreychuk sits down with Haider Alleg, pharma strategist turned venture capitalist at Allegory Capital, to explore why AI in pharma commercial operations is still mostly noise — and what it will actually take to change that. With 20 years in pharma and a fresh perspective from the VC world, Haider cuts through the hype and makes a bold claim: this isn't a technology shift. It's a culture shift. Key takeaways: AI in R&D and manufacturing is already mature — commercial operations are just catching up Dark factories and agentic systems show what full automation can look like The biggest opportunity isn't automating tasks — it's re-internalizing operational work with AI Medical and scientific affairs are best positioned to lead the way right now The advice that matters most: get your hands dirty and stay curious 📲 Enjoyed this episode? 👉 Like, Subscribe & hit the 🔔 to never miss a Pharma Talks episode 👉 Want to be a guest? Plan your recording with Nataliya Andreychuk at NEXT Pharma Summit (Dubrovnik) 🔗 Follow & Connect: 🎙️ Nataliya Andreychuk → https://www.linkedin.com/in/andreychuk/ 🎙️ Haider Alleg → https://www.linkedin.com/in/haideralleg/ | |||
| Pharma Talks with Nataliya Andreychuk | Live from Reuters Barcelona | Yacin Marzouki | 30 Apr 2026 | 00:04:43 | |
In this episode recorded live at the Reuters event in Barcelona, Nataliya Andreychuk sits down with Yacin Marzouki, Founder and Leader of Beyond Health, to explore how AI is truly reshaping pharma marketing — and why the real transformation goes far deeper than individual pilots or content tools. Key takeaways: - AI in pharma marketing requires systemic thinking, not point solutions - Content without a delivery strategy is content that collects dust - Modular content isn't dead — it's just often implemented too early - Data hygiene and taxonomy are the boring work that makes everything else possible -- 📲 Enjoyed this episode? 👉 Like, Subscribe & hit the 🔔 to never miss a Pharma Talks episode 👉 Want to be a guest? Plan your recording with Nataliya Andreychuk at NEXT Pharma Summit (Dubrovnik) -- 🔗 Follow & Connect: 🎙 Nataliya Andreychuk → https://www.linkedin.com/in/andreychuk/ 🎙 Yacin Marzouki → https://www.linkedin.com/in/yacin-m-customerengagement/ | |||
| Pharma Talks: AI in Pharma Communication – Breaking the Myths, Navigating Asia l Part 1 | 26 May 2026 | 00:19:47 | |
Watch the second part of the conversation: https://youtu.be/9wQPF4W6qNQ This episode Nataliya Andreychuk with guests explores the impact of AI on pharma marketing and communication, emphasizing the importance of human oversight, regional differences in Asia, and practical strategies for global-to-local adaptation. 👥 Guests in this episode: Bruno Senouci - co-CEO at DRCOM Gwenael Meneux - co-CEO at DRCOM Key Topics: AI impact on pharma communication Regional differences in Asia healthcare markets Global to local content adaptation strategies Follow Viseven and Nataliya, Bruno and Gwenael in social media: https://www.linkedin.com/in/andreychuk/ | |||