Explore every episode of the podcast Peter Lohmann's Podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| New Findings for PM after $3B of Repairs Coordinated: Property Meld CEO Ray Hespen | 25 Sep 2024 | 01:06:37 | |
In this episode, I am joined by Ray Hespen CEO & Co-Founder of Property Meld.
We discuss: (00:00:00) - Intro (00:02:31) - Ray’s background and career (00:04:11) - What is correlated in your data with resident retention? (00:11:44) - Experience vs. Lease Renewal data (00:20:54) - Sponsor - PMW (00:22:57) - Property Owner churn (00:26:45) - Advice for dealing with investor churn (00:34:00) - Where do PM responsibilities begin and end in terms of property performance for the owner? (00:38:56) - Sponsor - Rentvine (00:52:11) - What are the most important KPIs for maintenance operations? (00:58:53) - Standardizing industry metrics
Learn more & connect with me here: Crane, the private community for property management business owners. Learn more and connect with Ray here: The content of this podcast is for informational purposes only and does not constitute professional advice. I may have consulting agreements with, or financial interests in, companies mentioned in this podcast. Additionally, some of the links included may be affiliate links, meaning I may earn a commission if you purchase through these links. Always perform your own due diligence before making any financial or business decisions. | |||
| Ohio’s former DRE Superintendent Keeps Us Out of Trouble: Anne Petit | 20 Sep 2024 | 00:58:41 | |
In this episode, I am joined by Anne Petit, former Superintendent of the Ohio Division of Real Estate & Professional Licensing, Department of Commerce
We discuss: (00:00:00) - Intro (00:02:28) - Anne’s career and background (00:05:40) - What are the most common violations PMs run into regarding licensing law and compliance? (00:17:08) - Sponsor: Rentvine (00:18:10) - What were some of the worst cases that came across your desk? (00:22:47) - What are some quick and practical tips for staying out of trouble? (00:26:09) - What should PM’s do if they’re contacted by their Division of Real Estate? (00:30:16) - What trends are you seeing in terms of laws for PM licensing? (00:32:37) - Targeted marketing laws (00:35:03) - Sponsor: Second Nature (00:38:21) - What are things consumers should know about a PM before selecting? (00:43:20) - How do you think about the role of government protecting consumers vs. allowing the free market to chase out bad actors? (00:49:51) - The Fiduciary relationship between Property Managers and owners
Learn more & connect with me here: Crane, the private community for property management business owners. Learn more and connect with Anne Petit here: Ohio Real Estate & Professional Licensing The content of this podcast is for informational purposes only and does not constitute professional advice. I may have consulting agreements with, or financial interests in, companies mentioned in this podcast. Additionally, some of the links included may be affiliate links, meaning I may earn a commission if you purchase through these links. Always perform your own due diligence before making any financial or business decisions. | |||
| LIVE from Broker/Owner: Becoming Your Own Biggest Client with Tracy Streich | 24 Jul 2024 | 00:49:11 | |
In this special episode, I am joined LIVE from Broker/Owner by Tracy Streich.
In this episode, we discuss: (00:00:00) - Intro (00:01:55) - Tracy’s background and career (00:06:58) - How did you find the time to build your rental property portfolio? (00:16:18) - Sponsor: Second Nature (00:17:42) - What does your portfolio look like today? (00:20:37) - How much easier is it to own a home you manage vs. one you don’t? (00:24:33) - Have you built more wealth through REI vs. Property Management? (00:27:16) - How are you financing properties? (00:30:25) - Sponsor: RentScale (00:32:30) - Property acquisition walk-through (00:45:59) - How would you approach selling your management company when you own many of the properties in the portfolio?
Learn more & connect with me here: Crane, the private community for property management business owners. Learn more about Tracy Streich here: The content of this podcast is for informational purposes only and does not constitute professional advice. I may have consulting agreements with, or financial interests in, companies mentioned in this podcast. Additionally, some of the links included may be affiliate links, meaning I may earn a commission if you make a purchase through these links. Always perform your own due diligence before making any financial or business decisions. | |||
| What Private Equity Thinks About Property Management with Brent Beshore | 17 Jul 2024 | 01:07:00 | |
Special guest Brent Beshore, Founder and CEO of Permanent Equity joins the show. In this episode, we discuss: (00:00:00) - Intro (00:01:26) - Brent’s background and career (00:02:39) - “All businesses are loosely functioning disasters” (00:08:00) - How do you know which disasters to tackle and which to let play out? (00:10:30) - How Permanent Equity is different from traditional PE (00:17:54) - Distributions (00:19:34) - Sponsor: Utility Profit (00:23:21) - What kinds of businesses are you looking for at Permanent Equity? (00:34:29) - Have you ever looked at buying a residential property management business? (00:39:57) - Sponsor: Property Meld (00:41:33) - Examining what PE would look like trying to acquire RLPM (00:53:28) - What are some tips for SMB owners to find quality people to grow the business? (00:56:15) - Why do you avoid taking on debt? (01:01:00) - Focusing on being disaster-resistant
Learn more & connect with me here: Crane, the private community for property management business owners. Learn more about Brent Beshore & connect with him here: The Messy Marketplace by Brent Beshore
The content of this podcast is for informational purposes only and does not constitute professional advice. I may have consulting agreements with, or financial interests in, companies mentioned in this podcast. Additionally, some of the links included may be affiliate links, meaning I may earn a commission if you make a purchase through these links. Always perform your own due diligence before making any financial or business decisions. | |||
| The Worst Marketing Mistake You Can Make with Jordan Muela | 10 Jul 2024 | 01:11:18 | |
Special guest Jordan Muela returns for the Season 4 premier of Peter Lohmann's Podcast. In this episode we discuss: (00:00:00) - Intro (00:01:37) - Exiting ProfitCoach (00:04:44) - Making Inbox a focus for LeadSimple (00:14:45) - Sponsor: RentScale (00:16:21 - How do you think about competition? (00:20:58) - What is your big goal for LeadSimple? (00:27:14) - Is there any advice you’d share with PMs on developing customer instincts? (00:36:34) - Sponsor: Citizen Home Solutions (00:38:39) - Being in a creative rut (00:41:30) - If you were starting a PM company from scratch, how would you approach it? (00:58:20) - What drives you every day? (01:07:54) - How can you manage emotions when dealing with attacks on your company? Learn more & connect with me here: Crane, the private community for property management business owners. Learn more about Jordan Muela & connect with him here: The content of this podcast is for informational purposes only and does not constitute professional advice. I may have consulting agreements with, or financial interests in, companies mentioned in this podcast. Additionally, some of the links included may be affiliate links, meaning I may earn a commission if you make a purchase through these links. Always perform your own due diligence before making any financial or business decisions. | |||
| Season 4 + Name Change: COMING SOON | 27 May 2024 | 00:03:17 | |
Just a quick update: -Podcast name is changing from Owner Occupied to "Peter Lohmann's Podcast" -Podcast artwork will change -Season 4 has already started recording, expect the first episode in early July! -Sign up for my newsletter: http://peterlohmann.com | |||
| An Update On This Podcast | 09 Jan 2024 | 00:08:45 | |
A quick update on the Owner Occupied podcast, my newsletter, a potential name change, and Crane. peterlohmann.com joincrane.co | |||
| Wrapping Up Season 3 with The Wisdom of Marc Cunningham | 06 Nov 2023 | 01:04:39 | |
Special guest Marc Cunningham joins us for Season 3, Episode 15 of Owner Occupied. In this episode we discuss: (00:00) Sponsor - LeadSimple (01:07) - Marc’s journey in PM (04:58) - Deciding what opportunities are worth pursuing (10:08) - PMbuild (17:16) - Revenue from media vs. PM (23:14) - Sponsor read - Rescover (24:30) - Common mistakes from PMs (31:31) - Filtering out bad clients (38:19) - Sponsor - Second Nature (39:39)- How PMs work at Grace and onboarding new clients (54:22) - Thoughts on churn (59:35) - Making problems go away, fast! Learn more about Marc Cunningham & how to connect with him here: Marc’s Podcast: Property Management Business Learn more about Peter Lohmann & how to connect with him here: Follow Peter on Twitter Join Peter’s Newsletter | |||
| Special: Peter on The Multifamily Wealth Podcast | 25 Oct 2023 | 00:57:41 | |
Welcome back to Owner Occupied. We're nearing the end of season three and this week, you'll hear a syndicated episode where I was actually the guest instead of the host! Please enjoy this episode of episode of The Multifamily Wealth Podcast with Axel Ragnarsson. Learn more about Peter Lohmann & how to connect with him here: Follow Peter on Twitter Join Peter’s Newsletter | |||
| Special: Peter on the 300 to 3000 Podcast | 18 Oct 2023 | 01:18:12 | |
Welcome back to Owner Occupied. We're nearing the end of season three and for the next few weeks, you'll hear syndicated episodes where I was actually the guest instead of the host! Please enjoy this episode of the 300 to 3000 podcast, which recently rebranded as the Evernest Property Management Show. Learn more about Peter Lohmann & how to connect with him here: Follow Peter on Twitter Join Peter’s Newsletter | |||
| Special: Peter on The Barstool Investor Podcast | 11 Oct 2023 | 01:00:59 | |
Welcome back to Owner Occupied. We're nearing the end of season three and for the next few weeks, you'll hear syndicated episodes where I was the guest! Please enjoy this episode of The Barstool Investor hosted by Anish Patel. Learn more about Peter Lohmann & how to connect with him here: Follow Peter on Twitter Join Peter’s Newsletter | |||
| Your Owner Leads are Terrified with Kristen Lopez | 04 Oct 2023 | 01:06:02 | |
Special guest Kristen Lopez joins us for Season 3, Episode 14 of Owner Occupied. In this episode we discuss: (00:00) Sponsor - LeadSimple (02:07) Kristen’s background and career (04:18) Kristen’s experience of cold calling for 2 years at 8 hours a day (14:56) Working in inbound Property Management BD (17:01) What was your impression of the PM leads compared to your residential or commercial brokerage experiences prior? (24:02) Sponsor - RentScale (25:43) What changes have you observed in the industry during your time? (30:34) What is your new role at Rescover? (34:49) The buyer’s pyramid (39:27) How do you structure a system that turns a list of prospects into signed management agreements? (42:08) What are groups who successfully do outbound doing differently? (44:32) Sponsor - Second Nature (45:52) How to engage someone on an outbound cold call for Property Management (47:34) Utilizing dialing software (49:25) What has been your experience using direct mail? (54:35) What should owners be looking for in terms of ROI for their outbound campaign and how should they structure one? Learn more about Kristen Lopez & how to connect with her here: Learn more about Peter Lohmann & how to connect with him here: Follow Peter on Twitter Join Peter’s Newsletter | |||
| Deep Dive on how Peter Hires Leaders & RTMs + An Important Announcement | 17 Sep 2024 | 00:56:37 | |
In this episode, I am joined by Wolfgang Croskey for an in-depth discussion on hiring and our Crane community.
We discuss: (00:00:00) - Intro (00:03:40) - Hiring executives (00:12:05) - Integrating the new hire (00:20:46) - The WHO scorecard (00:25:18) - Using recruiters (00:27:48) - Hiring front-line and remote labor (00:40:08) - Crane
Learn more & connect with me here: Crane, the private community for property management business owners.
The content of this podcast is for informational purposes only and does not constitute professional advice. I may have consulting agreements with, or financial interests in, companies mentioned in this podcast. Additionally, some of the links included may be affiliate links, meaning I may earn a commission if you purchase through these links. Always perform your own due diligence before making any financial or business decisions. | |||
| Crafting VIP Experiences to Accelerate Growth with Thad Tarkington | 27 Sep 2023 | 01:04:59 | |
Special guest Thad Tarkington joins us for Season 3, Episode 13 of Owner Occupied. In this episode we discuss: (00:00) Sponsor - LeadSimple (01:52) Thad’s background and co-founding Second Nature (05:50) What’s the value behind your approach to events? (13:16) Sponsor - RentWerx Mastermind Summit (14:53) Why should PMs care about delivering a great resident experience? (36:06) Sponsor - Second Nature (37:26) What do you have in store for the future of Second Nature? (46:52) How to improve on quality of data from residents (50:18) What resources do you utilize for personal development? Learn more about Thad Tarkington & how to connect with him here: Learn more about Peter Lohmann & how to connect with him here: Follow Peter on Twitter Join Peter’s Newsletter | |||
| Starting & Running a Remote PM Company with Kelsey McRichards | 20 Sep 2023 | 01:07:48 | |
Special guest Kelsey McRichards joins us for Season 3, Episode 12 of Owner Occupied. In this episode we discuss: (00:00) Sponsor - LeadSimple (01:46) Introducing Kelsey (03:49) Starting a management company while working a W2 (06:04) The explosion of growth in Maine during Covid (09:14) Running a management company remotely (14:52) Utilizing global talent and creating culture in a remote environment (21:44) Sponsor - PayProp (23:20) What challenges do you face operating in a sparsely populated area? (30:19) Lessons learned in processes & operations (51:02) Sponsor - Second Nature (52:21) How Kelsey implemented her new pricing structure Learn more about Kelsey McRichards & how to connect with her here: Kelsey on Twitter: @TheKelseyMcR Learn more about Peter Lohmann & how to connect with him here: Follow Peter on Twitter Join Peter’s Newsletter | |||
| Property Management Sanity with Adam Willis | 13 Sep 2023 | 00:58:23 | |
Special guest Adam Willis joins us for Season 3, Episode 11 of Owner Occupied. In this episode we discuss: (00:00) Sponsor - LeadSimple (01:38) Introducing Adam (05:10) How have you grown the company? (09:00) Software implementations (21:25) Sponsor read - Rescover (22:37) How to drive Google reviews (28:32) Systems and Processes vs. People (35:51) Are you using any personality profiling tools? (37:50) How do you handle employees not living your values? (40:55) Sponsor read - Second Nature (42:15) Adam’s emphasis on developing his people (51:09) Profit sharing Learn more about Adam Willis & how to connect with him here: Learn more about Peter Lohmann & how to connect with him here: Follow Peter on Twitter Join Peter’s Newsletter | |||
| Thinking Big with Mark Ainley | 06 Sep 2023 | 00:57:20 | |
Special guest Mark Ainley joins us for Season 3, Episode 10 of Owner Occupied. In this episode we discuss: (00:00) Sponsor - LeadSimple (01:11) Mark’s background (02:58) Mark’s experience with BiggerPockets (08:30) How have you used your function as a connector to grow your business? (11:26) Mark’s email strategy (13:11) How big is your management company? (14:32) Do you have any competition in terms of the scale you’ve reached? (17:38) What expectations did you have for these 3 avenues of online content creation? (20:58) Sponsor - RentWerx (22:34) Do you have separate sites for owners and managers? (24:23) How did you come to terms with delegating sales? (28:28) Mark’s approach to marketing & operations (38:04) Sponsor - Second Nature Learn more about Mark Ainley & how to connect with him here: Straight Up Chicago Investor Podcast Chicago Property Management Blog Learn more about Peter Lohmann & how to connect with him here: Follow Peter on Twitter Join Peter’s Newsletter Visit Peter’s Website RL Property Management | |||
| Getting World-Class Results with Russell Lowery | 30 Aug 2023 | 00:57:20 | |
Special guest Russell Lowery joins us for Season 3, Episode 9 of Owner Occupied. In this episode we discuss: (00:00) Sponsor - LeadSimple (01:27) Introducing Russell (03:49) How are you able to identify talent? (05:25) Russell’s career (09:05) California housing policy (17:07) Challenging local housing authorities (23:00) Sponsor - BetterWho (24:13) Russell’s print shop that he bought (28:30) How do change your approach in your print shop vs. your agency? (30:31) How have you structured your agency? (35:53) Sponsor - Second Nature (37:12) The importance of thoughtful communication (41:11) Russell’s upbringing (46:48) Creating OwnStuff and the focus on American prosperity Learn more about Russell Lowery & how to connect with him here: Learn more about Peter Lohmann & how to connect with him here: Follow Peter on Twitter Join Peter’s Newsletter Visit Peter’s Website | |||
| Growing to 2,000 Units with Benton Moss | 23 Aug 2023 | 00:53:44 | |
Special guest Benton Moss joins us for Season 3, Episode 8 of Owner Occupied. In this episode we discuss: (00:00) Sponsor: LeadSimple (01:59) Benton’s background and career in Property Management (08:17) Would you recommend buying an 1100-unit PM company with little to no experience? (11:58) What was the leadership structure when you took over? (16:50) Sponsor: Rescover (18:03) Growth, technology, and vendors (36:20) Sponsor: Second Nature (37:39) What software have you implemented in the last 2 years? (39:31) How are you processing work orders? (44:04) How are you structuring your home services arm? (50:30) Prioritizing time Learn more about Benton Moss & how to connect with him here: Learn more about Peter Lohmann & how to connect with him here: Follow Peter on Twitter Join Peter’s Newsletter | |||
| The Business Runs Itself with Brad Larsen | 16 Aug 2023 | 01:04:29 | |
Special guest Brad Larsen joins us for Season 3, Episode 7 of Owner Occupied. In this episode we discuss: (00:00) Sponsor: LeadSimple (01:54) Brad’s background and career (02:54) What are you predicting for the next 2-3 years in the industry? (10:41) Thoughts on NARPM (15:26) How do you approach potential business opportunities? (19:07) What is interesting about starting a roofing company vs. other opportunities? (21:35) How do you spin up a new business? (27:53) Sponsor: PayProp (29:29) The possibility of a self-running PM Company (33:09) The PM Mastermind Podcast (37:08) The process of running a conference (42:26) Sponsor: Second Nature (43:46) how to spin up a brokerage company (49:39) Home Property Management (56:06) Thoughts on AI (58:47) Struggles in dealing with customers as a Property Manager Learn more about Brad Larsen & how to connect with him here: Property Management Mastermind Property Management Mastermind Podcast Property Management Mastermind Facebook Group The 40-hour Work Year by Scott Fritz Learn more about Peter Lohmann & how to connect with him here: Follow Peter on Twitter | |||
| Engineering Luck with The Real Estate God | 09 Aug 2023 | 01:04:26 | |
Special guest The Real Estate God joins us for Season 3, Episode 6 of Owner Occupied. In this episode we discuss: (00:00) Sponsor: LeadSimple (02:32) Introducing The Real Estate God (05:17) How The Real Estate God capitalizes deals (08:46) Learning about delegation and leverage (15:18) Opportunity costs and finding the high-leverage tasks you should be working on (18:18) Sponsor - RentWerx (19:54) Being deliberate about your environment and network (25:42) Setting goals (28:39) How REG approaches Property Management (33:35) Creating your own luck (41:59) Sponsor - Second Nature (43:20) Learning through failure and Upskilling (49:46) The value of building an online network (52:03) Creating your own yacht (59:43) Real Estate God University & Accelerator Program Learn more about The Real Estate God & how to connect with him here: The Real Estate God Accelerator Program The Real Estate God University The Real Estate God on Gumroad Learn more about Peter Lohmann & how to connect with him here: | |||
| Special Announcement: Crane | 08 Aug 2023 | 00:23:17 | |
Welcome to Crane, an exclusive, paid community designed specifically for experienced property managers who are determined to streamline operations. Our mission is to provide you with the tools, resources, and support you need to elevate your business to new heights of success. Learn More & Apply: http://joincrane.co Application Deadline: August 15th, 2023 Crane is designed for serious operators who are ready to take their property management business to the next level. Our community specifically caters to 3rd party property managers primarily engaged in single-family and small multi-family rental management in North America. | |||
| Competing Against 3% Management Fees with Todd Ortscheid | 02 Aug 2023 | 00:54:21 | |
Special guest Todd Ortscheid joins us for Season 3, Episode 5 of Owner Occupied. In this episode we discuss: (00:00) Sponsor: LeadSimple (02:13) Introducing Todd and his career (02:39) Organizing a Property Management Company (11:59) Thoughts on management fees and PM pricing (18:21) Sponsor - Property Meld (19:50) Mergers and acquisitions in the industry (28:29) Todd’s experience building PM Assist and keys to client success (33:05) What is it like to be both a vendor and operator in the industry? (35:07) Selling your time vs. having automated company (36:55) Sponsor - Second Nature (38:14) PM Assist’s new equity share offering (45:10) Automating management agreements (46:52) Under what scenario would you sell your management company? Learn more about Todd Ortscheid & how to connect with him here: Learn more about Peter Lohmann & how to connect with him here: | |||
| 0 to 4,000 Apts Owned (No Outside Capital): Logan Rankin | 11 Sep 2024 | 01:20:56 | |
In this episode, I am joined by Logan Rankin, serial entrepreneur and owner of Focus Property Management.
We discuss: (00:00:00) - Intro (00:02:02) - Logan’s background and career (00:07:53) - How Logan structures his turn-crews (00:19:37) - What learnings did you take from the corporate world and apply to PM? (00:23:55) - Sponsor - RentScale (00:25:41) - Incentives for teams (00:33:43) - Occupied maintenance approach (00:51:38) - Sponsor - PMW (00:53:23) - Measuring resident satisfaction (00:59:37) - Resident experience philosophy (01:07:41) - How do you keep buying deals without raising outside capital? Learn more & connect with me here: Crane, the private community for property management business owners.
Learn more about Logan and connect with him here: The content of this podcast is for informational purposes only and does not constitute professional advice. I may have consulting agreements with, or financial interests in, companies mentioned in this podcast. Additionally, some of the links included may be affiliate links, meaning I may earn a commission if you purchase through these links. Always perform your own due diligence before making any financial or business decisions. | |||
| Building a 100M HoldCo with Michael Girdley | 26 Jul 2023 | 00:55:49 | |
Special guest Michael Girdley joins us for Season 3, Episode 4 of Owner Occupied. In this episode we discuss: (00:00) Sponsor: LeadSimple (02:03) Michael’s background (04:18) How do you decipher which opportunities are worth pursuing? (10:14) How do you spend your time across a dozen companies? (17:00) Sponsor: Rentscale (18:42) What were the early actions you took that shaped where you landed later? (22:51) Peter & Michael’s mutual love for the Civilization game series (24:54) How do you break out of the mentality of running your business for a lifetime? (30:29) How to sell your time (36:25) Michael’s Playbook for business management with <500 employees (39:28) Sponsor: Second Nature (40:47) Who is setting the vision and culture in the companies under your HoldCo? (42:29) The importance of the Chief of Staff role (52:29) Scalepath Learn more about Michael Girdley & how to connect with him here: Learn more about Peter Lohmann & how to connect with him here: | |||
| What Is an AI Factory? With Cat Allday | 19 Jul 2023 | 01:11:51 | |
Special guest Cat Allday joins us for Season 3, Episode 3 of Owner Occupied. In this episode we discuss: (0:00) Sponsor: LeadSimple (01:35) Cat’s background (03:00) What’s your experience been like with Appfolio? (07:52) What drew you to AI before the mainstream picked up on it? (13:45) What is Realm and how will the conversational AI work within Appfolio? (22:35) Sponsor: Rent Werx Mastermind (24:11) How and when can customers access this AI? (28:24) What will this AI be best used for? (30:44) Smart Bill Entry & Maintenance (34:15) What types of problems is AI useful for? What problems is it not useful for? (38:48) How can AI be useful for data analytics? (39:59) What’s on the AI roadmap? (46:05) Sponsor: Second Nature (47:33) Do you plan to acquire any solutions in the future? (48:36) Stack marketplaces (49:25) Mobile app voice commands, and use cases for AI (55:08) What’s got you excited for the future? (01:01:10) Will the conversational AI support multiple languages? (01:03:58) Peter’s thoughts on the future of outsourcing (01:09:11) How RLPM is using AI Learn more about Cat Allday & how to connect with her here: Learn more about Peter Lohmann & how to connect with him here: | |||
| Process Masterclass with Wolfgang Croskey | 12 Jul 2023 | 01:06:45 | |
Special guest Wolfgang Croskey joins us for Season 3, Episode 2 of Owner Occupied. In this episode we discuss: (0:00) Sponsor: LeadSimple (01:44) Wolfgang’s background and career (03:04) How did you get so skilled at developing processes? (13:03) What systems or automations are saving you the most time at your organization? (16:37) Sponsor: PayProp (18:12) Scenario: Collecting late rent. (31:24) What policies do you need to put in place before you can leverage all these systems & technology implementations? (36:21) Sponsor: Second Nature (37:41) How would you address an onboarded property who are demanding control over your internal processes? (45:44) How Wolfgang became so well-known in his industry. (50:46) How can PMs get moving on improving their internal processes? (58:47) Is there anything you tried to automate that failed? (01:00:19) The Systems Conference Learn more about Wolfgang Croskey & how to connect with him here: The First Days of School by Harry Wong Learn more about Peter Lohmann & how to connect with him here: | |||
| Partnerships, Delegation & Hiring with Nick Huber | 05 Jul 2023 | 01:18:03 | |
Special guest Nick Huber joins us for Season 3, Episode 1 of Owner Occupied. In this episode we discuss: (0:00) Sponsor: LeadSimple (01:57) Nick’s background (03:55) Raising money via Twitter (05:32) Nick’s back-end systems for PM (07:35) Technology adoption across the Self-storage asset class (09:58) Do you have any permanent employees on-site? (11:57) Utilizing global talent (16:09) - Sponsor: Rescover (17:26) - Levers to pull to increase the value of a property (23:00) - Cost Segregation (32:07) - Tips for writing well in a business context (37:13) - Building an audience through the written word (41:08) - Sponsor - Second Nature (42:47) - Nick on starting companies by leveraging your audience (51:29) - Thoughts on consultants & entrepreneurship (58:27) - Balancing priorities (01:12:12) - Requirements for shifting your mindset Learn more about Nick Huber & how to connect with him here: Business Brokerage - https://nickhuber.com/ Personal Brand - https://sweatystartup.com/ Self Storage - https://boltstorage.com/ Bold SEO - https://boldseo.com/ Insurance - https://titanrisk.com/ Recruiting - https://recruitjet.com/ Landing Page / Web Development - https://webrun.com/ Overseas Staffing - https://supportshepherd.com/ Debt and Equity - https://bluekeycapital.com/ Tax Credit - https://taxcredithunter.com/ Cost Segregation - https://recostseg.com/ Learn more about Peter Lohmann & how to connect with him here: | |||
| BIG Announcement - Special Midseason Episode with Jon Matzner | 02 Nov 2022 | 00:48:33 | |
Special Episode of the Owner Occupied podcast with Peter Lohmann & special guest Jon Matzner. In this episode we discuss: (00:00) - Intro (01:47) - Jon’s background and career (03:17) - How are you utilizing Notion in your work? (06:06) - Expanding the Garage Upgrade business (11:09) - The 3 parts of value for people entering the world of Property Management (22:44) - When starting or buying a PM company, what is something that people think is important, that your experience tells you people can skip entirely? (25:31) - What’s something you’re doing every day now that you wish you had started earlier in your journey? (28:55) - What channels have led you to building your highest-quality relationships? (33:36) - What’s something you did radically different from your industry peers that ultimately paid off? (37:34) - What’s the biggest struggle you’re facing right now? (40:41) - What’s something you didn’t give enough attention to early on that you had to pay for down the road? (43:55) - Where people can go to learn more Learn more about Jon Matzner & how to connect with him here: Learn more about Peter Lohmann & how to connect with him here: Mentioned in this episode: Getting Things Done by David Allen | |||
| Brandon Scholten - Defining and Reaching Your Target Clients | 07 Sep 2022 | 01:03:00 | |
Season 2, Episode 12 of the Owner Occupied podcast with Peter Lohmann & special guest Brandon Scholten. In this episode we discuss: (00:00) - Intro (01:35) - Brandon’s background and career (04:43) - Can you share why you chose to go the franchise route and it’s advantages or disadvantages? (09:35) - What did you get out of learning from Justin Roff-Marshomeone looking to get into Property Management? (9:35) - What did you get out of learning from Justin Roff-Marsh (15:47) - Best approaches to replacing employees and hiring for Sales when running a small business (21:05) - What vendors are you getting a ton of value from right now? (24:41) - The Found Gen Ad read (26:21) - StoryBrand & building trust with your clients (34:32) - Brandon’s marketing tactic built around listings in desired areas of management (37:08) - Brandon’s previous life as a skateboarder (39:20) - Appfolio Top Floor Ad read (40:46) - How is your business structured? Learn more about Brandon Scholten & how to connect with him here: Learn more about Peter Lohmann & how to connect with him here: Mentioned in this episode: The Machine by Justin Roff-Marsh Profitable Property Management Podcast episode with Justin Roff-Marsh 300 to 3,000 podcast on the 25k club | |||
| Matt Tringali - Building An Education Business In Property Management | 31 Aug 2022 | 00:58:47 | |
Season 2, Episode 11 of the Owner Occupied podcast with Peter Lohmann & special guest Matt Tringali. In this episode we discuss: (00:00) - Intro (01:40) - Matt’s background and career (03:30) - How many units were you at when you merged with Home Vault? (04:30) - Door count vs. Profitability in PM (06:46) - What is Home Vault? (09:08) - Is it possible to have a single software and same PMA across multiple states for a company? (11:30) - Can you share any information about the Home Vault exit? (15:00) - Found Gen Ad read (16:40) - Where do you turn to when you want to learn more about the industry? (23:06) - Can you tell the story behind Better Who? (26:52) - What was the impulse for you to pivot into services? (34:36) - What is some low hanging fruit for PM’s to improve their business? (36:16) - Appfolio Stack Ad read (37:54) - Where did you get the idea to help grow the platforms of PM’s through Better Who? (40:33) - Is there some result you’d like to see that shows the industry is improving? (41:15) - What’re your thoughts on customer service in the industry? (48:03) - What are you most excited about in the industry right now? (51:22) - How would you advise a small PM business owners to improve their marketing and grow their business? (57:27) - How can people learn more about you online? Learn more about Matt Tringali & how to connect with him here: Property Management Remote Team Members Facebook Group Learn more about Peter Lohmann & how to connect with him here: Mentioned in this episode: Jordan Muela’s Profitable Property Management Podcast The World is Flat by Thomas Friedman Never Lose a Customer Again by Joey Coleman | |||
| Ben Sencenbaugh - Designing World-Class Property Management Systems | 24 Aug 2022 | 01:02:41 | |
Season 2, Episode 10 of the Owner Occupied podcast with Peter Lohmann & special guest Ben Sencenbaugh. In this episode we discuss: (00:00) - Intro (01:56) - Ben’s background & Career (06:52) - Ben’s experience working at NASA (10:26) - Can you discuss the software you’ve built to facilitate property management? (17:31) - How would you advise someone in PM who’s looking for a low-code or no-code solution? (18:30) - Do you have any kind of metric to tell you the health of your Podio system? (23:23) - Elevate & Delegate Ad (25:03) - Where did you come up with the idea to create an Onboarding Manager role? (29:45) - How do you handle your customer service aspect of the business? (32:18) - What is the Squad Model you’ve used to build your PM company? (35:27) - How do you gauge how well you’re doing in the eyes of your customers? (40:06) - Why is it so difficult to have a high Direct Labor Efficiency Ratio (43:47) - Appfolio Stack Ad read (45:24) - How can we improve this industry for its business owners? (49:09) - How do you facilitate coaching and teaching in your business? (51:59) - Do you have any plans on expanding geographically? (53:42) - Is there anything in the industry that has you excited right now? (54:36) - What marketing advice would you give to a small Property Management company? (57:12) - How do you think about churn? (01:01:38) - How can people learn more about you? Learn more about Ben Sencenbaugh & how to connect with him here: Ben on The Profitable Property Management Podcast Learn more about Peter Lohmann & how to connect with him here: Mentioned in this episode: | |||
| Greg Crabtree - How To Escape The Business Black Hole of Growth | 17 Aug 2022 | 01:07:58 | |
Season 2, Episode 9 of the Owner Occupied podcast with Peter Lohmann & special guest Greg Crabtree. In this episode we discuss: (00:00) - Introduction (01:35) - Greg’s career and Background (08:40) - What do you think it is about the Simple Numbers approach that has resonated so much with people in Property Management? (11:43) - What are some common mistakes you see small business owners making that can be easily fixed? (16:27) - Why are you a proponent of not playing games to save money on taxes? (21:16) - Second Nature Ad Read (23:10) - The importance of having an emergency fund (25:24) - How does ROIC work in practice? (Return on Invested Capital) (33:52) - The ‘Black Hole’ between $1mm-$5mm in revenue (42:16) - Appfolio Ad Read (43:44) - The Labor Efficiency Ratio (51:17) - Thoughts on the current labor shortage, inflation, the population crisis, & raising prices (01:02:46) - When does it make sense to bring your finance function in-house? (01:06:35) - Where’s the best place for people to learn more about you? Learn more about Greg Crabtree & how to connect with him here: Simple Numbers by Greg Crabtree The Struggle to Reverse a Shrinking Population Learn more about Peter Lohmann & how to connect with him here: | |||
| Chris Powers - Graduating From The CEO Role | 10 Aug 2022 | 01:11:23 | |
Season 2, Episode 8 of the Owner Occupied podcast with Peter Lohmann & special guest Chris Powers. In this episode we discuss: (01:51) - Chris’ background and career (03:13) - What’s involved in 3rd party Property Management for Industrial Real Estate? (05:07) - Do you handle leasing as well? (08:04) - Making Blue Collar ‘cool’ again (12:01) - Fort Capital’s focus on Property Management (13:05) - Providing value to the tenants and owners via PM (17:07) - Have you ever had issues with tenants living in your properties? (18:09) - Are you using any specialized software in your business? (19:46) - Investing in people vs. investing in processes (24:37) - Ad Read: Second Nature (26:31) - Developing the LP onboarding experience (32:06) - How do you think about being able to sell a primarily GP Real Estate business? (36:36) - Chris’ transition out of the CEO role & his current day to day responsibilities (46:08) - Ad Read: Appfolio Stack (47:47) - What were your initial emotions when you stepped away from being CEO? (51:19) - Why are you so generous with your time? (01:02:35) - Chris’ previous life as an investor (01:06:25) - What marketing advice would you give to the owner of a small PM owner? (01:10:17) - Wrap up Learn more about Chris Powers & how to connect with him here: The Fort with Chris Powers Podcast Learn more about Peter Lohmann & how to connect with him here: Mentioned in this episode: | |||
| A Conversation w/ Second Nature’s Deputy General Counsel, Kimberly Godsey | 04 Sep 2024 | 00:55:33 | |
In this episode, I am joined by Kimberly Godsey, VP of Legal and Compliance at Second Nature.
We discuss: (00:00:00) - Intro (00:02:18) - Kim’s career and background (00:05:37) - What legislation are you tracking that PMs should know about? (00:16:05) - Sponsor - Kris Kaplan (00:17:34) - Inside Second Nature’s Residents benefits program (00:30:07) - Avoiding headaches in rolling out a resident benefits package (00:36:12) - Sponsor - Second Nature (00:37:27) - How to talk to hesitant property owners (00:47:49) - How to think about NOT making an insurance product (00:50:49) - Waiver programs (00:51:58) - Future offerings from Second Nature
Learn more & connect with me here: Crane, the private community for property management business owners.
Learn more about Kim and connect with her here: The content of this podcast is for informational purposes only and does not constitute professional advice. I may have consulting agreements with, or financial interests in, companies mentioned in this podcast. Additionally, some of the links included may be affiliate links, meaning I may earn a commission if you purchase through these links. Always perform your own due diligence before making any financial or business decisions. | |||
| Daniel Craig - 3 Metrics Every Property Manager Must Know | 03 Aug 2022 | 01:00:16 | |
Season 2, Episode 7 of the Owner Occupied podcast with Peter Lohmann & special guest Daniel Craig. In this episode we discuss: (01:42) - Danny’s background and career (06:33) - Creating the Benchmark studies (09:58) - The importance of efficiency in Property Management (13:06) - Direct Labor Efficiency Ratios & Unit Churn (21:40) - Profit Coach’s Webinars (26:42) - Second Nature Ad (28:35) - Updating the NARPM accounting standards (35:11) - Mindset & Identity in Property Management (43:50) - Appfolio Ad (45:24) - Thoughts moving from the vendor space into owning a Property Management company (51:43) - Low hanging fruit for small businesses looking to grow their marketing Learn more about Daniel Craig & how to connect with him here: Learn more about Peter Lohmann & how to connect with him here: Mentioned in this episode: | |||
| Special - Peter on 300 to 3000 | 27 Jul 2022 | 00:46:17 | |
Peter on 300 to 3000 Podcast hosted by Matthew Whitaker and Spencer Sutton Grow Your Influence - Our Interview w/ Peter Lohmann If there’s one thing we know, it’s that Peter Lohmann is a popular guy. How else could we explain his massive success on platforms like Twitter and LinkedIn, or the fact that he’s built (and it’s still growing) a strong email list of readers eager for his newsletter? What we admire most about Peter is how he genuinely wants to help other property managers build a great business….just like us! In this episode, we welcome Peter to Birmingham. If you don’t know Peter, he’s the co-founder and CEO of RL Property Management in Columbus, Ohio. Join us as we pick his brain to find out what makes him tick and how exactly he’s built an excellent business, a substantial following, and a tremendous reputation in the property management world. Learn more about Matthew Whitaker and Spencer Sutton & how to connect with them here: Learn more about Peter Lohmann & how to connect with him here: | |||
| Special - Peter on The Profitable Property Management Podcast | 20 Jul 2022 | 01:52:24 | |
Peter on The Profitable Property Management Podcast hosted by Jordan Muela Engineering & Optimizing Property Management w/ Peter Lohmann In this episode we discuss: From engineer to entrepreneur, Peter applies his systems and processes thinking to his property management business. Learn more about Jordan Muela & how to connect with him here: Learn more about Peter Lohmann & how to connect with him here: | |||
| Special - How I Took 5 Weeks Away From My Business | 15 Jul 2022 | 00:58:05 | |
Season 2, Bonus Episode of the Owner Occupied podcast with Peter Lohmann & special guest Andy VandenBerg. In this episode we discuss: (00:00) - Intro (01:45) - Why Andy wanted to interview Peter (03:39) - Peter’s relationship with his business partner & hiring a COO (05:11) - How did the idea for this time off come about and what did you need to do in order to pull it off? (09:19) - Was there any form of contact during these 5 weeks? (11:49) - What was the number one thing that needed to be in place for this to happen? (14:41) - How do you think about putting processes in place that require your judgment? (19:00) - Do you think it’s relevant for someone other than the owner to take a break like this? (21:13) - Second Nature Ad (22:52) - What would you change the next time you take a break like this? (25:49) - Do you feel like your business was able to thrive while you were gone, or just survive? (28:03) - How did your employees react when you told them you were taking this break? (29:51) - Accepting that there would be problems going in & having trust in your team (33:03) - Andy’s experience with 14 mandatory days off (34:46) - What was the high level itinerary for the 5 weeks off and what did you hope to achieve? (40:18) - Did your relationship change with your family during that month? (40:53) - How would you balance solo time vs. family time if you were to bucket out your time off going forward? (41:56) - Did you come back to work with a new vision for your relationship with your business? (48:16) - Thoughts on email and slack batch working (50:41) - How are you thinking about bucketing out your next time off? (51:43) - What did your OOO say and did you get any funny responses? (54:22) - Wrap up & final thoughts Learn more about Andy VandenBerg & how to connect with him here: Learn more about Peter Lohmann & how to connect with him here: | |||
| Lisa Wise - Putting People & Place Above Profit | 13 Jul 2022 | 01:06:14 | |
Season 2, Episode 6 of the Owner Occupied podcast with Peter Lohmann & special guest Lisa Wise. In this episode we discuss: (0:00) - Intro (01:52) - Lisa’s background & career (03:34) - Launching Birdwatch as property management for homeowners (08:44) - What’s your pricing model for a homeowner? (11:47) - Why did you move into a new market with a new product before your traditional management services? (15:47) - What’s working for you in marketing? (20:42) - Second Nature Ad (22:36) - Lisa’s approach to branding (28:45) - How would you advise smaller-budget PM companies to brand the way you have? (32:38) - Do you feel out of place in the industry due to your unique approach? (39:25) - Lisa’s employee-owned management company (46:05) - The Found Gen Ad (47:44) - Are there dividends or profit sharing with Roost? (49:22) - How are each of your 5 companies run? (54:15) - How does your division of labor look between the CEO and President? (01:00:16) - What marketing advice do you have for smaller PM companies Learn more about Lisa Wise & how to connect with her here: Lisa Wise & Grace Langham at PM Grow Summit 2021 Learn more about Peter Lohmann & how to connect with him here: | |||
| Brandon Laughridge - Managing and Investing In Multifamily | 06 Jul 2022 | 01:15:27 | |
Season 2, Episode 5 of the Owner Occupied podcast with Peter Lohmann & special guest Brandon Laughridge. In this episode we discuss: (00:00) - Intro (02:15) - Brandon’s background & Career in Property Management (08:36) - Setting the stage for the non-traditional turn in Brandon’s career (17:22) - How does your business look today and how involved are you in the day-to-day? (19:55) - Brandon’s famous Tweet: Purchasing a business with an SBA loan (24:53) - Ad: Second Nature (26:47) - Tuck-in acquisitions (28:54) - “What you pay for Property Management doesn’t matter, it’s what you get that matters.” (36:54) - How do you think about operating your PM businesses at a loss to serve your own investments? (40:31) - What are your plans for the 3rd party side of the business? (42:52) - How do you view your involvement in the day-to-day operations? (52:49) - Ad: Appfolio (54:17) - What advice would you give to Property Managers on Syndication? (01:02:34) - Brandon’s involvement with SMBash (01:10:37) - What marketing advice would you give to a smaller Property Management owner? (01:14:150 - How can people keep in touch with you online? Learn more about Brandon Laughridge & how to connect with him here: Learn more about Peter Lohmann & how to connect with him here: Mentioned in this episode: Acquisitions Anonymous Podcast | |||
| Jeremy Pound - Niche Down to Scale Up | 29 Jun 2022 | 01:17:14 | |
Season 2, Episode 4 of the Owner Occupied podcast with Peter Lohmann & special guest Jeremy Pound. In this episode we discuss: (00:00) Intro (01:20) Jeremy’s background and career (05:26) The importance of narrowing your focus and the Market-Focus Paradox (10:39) The Woodchip analogy for sales (18:49) Immersing yourself in the industry and community of your customer (27:00) How do you view sales in property management relative to other industries? (31:09) How do you educate customers about the product during the sales process? (38:35) The Homeless Guy analogy (44:38) What’s your advice to folks considering hiring salespeople? (58:44) How can outbound sales be done effectively in Property Management? (01:14:49) What’s next for Rent Scale and where can people learn more? Learn more about Jeremy Pound & how to connect with him here: Learn more about Peter Lohmann & how to connect with him here: Mentioned in this episode: | |||
| Matthew Whitaker - Growing to 7,000 Doors | 22 Jun 2022 | 01:07:52 | |
Season 2, Episode 3 of the Owner Occupied podcast with Peter Lohmann & special guest Matthew Whitaker. In this episode we discuss: (00:00) Intro (01:35) Matthew’s background and career (03:53) Taking a Property Management company to multiple locations (09:26) How important are your systems and processes in enabling management across multiple markets? (13:49) How would you approach process issues coming from one of your offices? (16:53) Matthew’s journey of becoming an effective manager of managers (24:27) How do you keep churn to a minimum? (33:50) How do you balance making property owners of new acquisitions feel comfortable when you first bring them in and sticking to Evernest Processes? (39:37) Thoughts on Resident Benefit Packages (46:40) What would be your suggestions for an owner of a Property Management company to maximize their exit price? (52:20) Why did your org decide that a podcast was a beneficial course of action? (01:00:24) Evernest’s new North Star (01:02:43) What marketing advice would you give to a small business looking to grow? (01:06:48) How can people get in touch with you? Learn more about Matthew Whitaker & how to connect with him here: Learn more about Peter Lohmann & how to connect with him here: Mentioned in this episode: | |||
| Jordan Muela - Owning The Outcome | 15 Jun 2022 | 01:20:51 | |
Season 2, Episode 2 of the Owner Occupied podcast with Peter Lohmann & special guest Jordan Muela. In this episode we discuss: (00:00) Intro (01:24) Jordan’s background & career (03:15) What is it about Property Management that drew you into the industry? (06:49) How does one coming from VC get so passionate about SMB? (10:23) Is there a place for VC in Property Management? (15:36) Moving closer to the customer and owning outcomes (24:33) Thoughts on Fees & Customer Surplus (33:46) Jordan’s Benchmarking Study (37:43) LeadSimple (47:10) Being able to adjust your level of involvement in your Property Management business (52:56) What is the level of centralization in your business due to your own involvement? How do you set salaries with owners who have varying levels of involvement? (58:55) When you’re evaluating opportunities, what are you looking for to determine the best use (01:06:03) What’s the best way for a Small Business Owner to grow and market their business? (01:18:03) Final Thought Learn more about Jordan Muela & how to connect with him here: The Profitable Property Management Podcast Learn more about Peter Lohmann & how to connect with him here: Mentioned in this episode: Growth Metrics for Property Management Entrepreneurs Your Leads are Not Your Growth Strategy | |||
| Moses Kagan - Building Adaptive Realty's Property Management Business | 08 Jun 2022 | 01:08:34 | |
Season 2, Episode 1 of the Owner Occupied podcast with Peter Lohmann & special guest Moses Kagan. In this episode we discuss: (00:00) Intro (01:02) - Moses’ background in RE (02:21) - The value of working with large 3rd party clients for property management & how Moses built his portfolio (09:07) - The 3rd party management tax (14:58) - Moses’ unique investing value-add approach (22:04) - Compensating Leasing Agents (32:58) - What would be your advice be to small property managers who want to take more ownership over the buildings they manage? (37:09) - Moses’ sense of duty to family legacy (46:20) - “Wealth is downstream of values” (53:58) - The differences between a 3rd party property management & a Real Estate Private Equity company & Moses’ involvement in each aspect within Adaptive (1:03:36) - How does someone market a smaller Real Estate business in 2022? Learn more about Moses Kagan & how to connect with here: Learn more about Peter Lohmann & how to connect with him here: Mentioned in this episode: Principles of Real Estate Syndication by Sam Freshman Investing in Real Estate Private Equity by Sean Cook Multi-family Millions by Dave Lindahl Permission Marketing by Set Godin | |||
| How Donny Thompson Manages 1900 Units With 10 People | 28 Aug 2024 | 01:04:49 | |
In this episode, I am joined by Donny Thompson, Property Manager at ERA Real Solutions Realty
We discuss: (00:00:00) - Intro (00:02:15) - Donny’s background and career (00:07:48) - Managing with a lean team (00:11:18) - Handling pushback from transitioning to online rent payments (00:13:40) - Donny’s stance on efficiency (00:19:06) - Sponsor - Appfolio (00:30:51) - How are you able to manage so much Section 8 housing? (00:35:43) - How do you approach maintenance? (00:39:37) - Sponsor - Rentscale (00:42:35) - What software products are you taking advantage of to run your operation? (00:51:09) - In-house accounting and outsourcing maintenance (00:57:49) - Utilities Learn more & connect with me here: Crane, the private community for property management business owners.
Learn more about Donny and connect with him here: The content of this podcast is for informational purposes only and does not constitute professional advice. I may have consulting agreements with, or financial interests in, companies mentioned in this podcast. Additionally, some of the links included may be affiliate links, meaning I may earn a commission if you purchase through these links. Always perform your own due diligence before making any financial or business decisions. | |||
| Episode 20 - Bonus Episode with Q&A Part 2 | 09 Dec 2021 | 00:21:36 | |
Episode 20 of the Owner Occupied podcast with Peter Lohmann. In this episode we discuss: (00:00) Intro (01:09) How long did it take you to set up your processes & what was the worst thing that happened when you did not already have a process in place when trying to deal with an issue? Who is tougher the landlord or the tenants? (07:25) How has the idea of adding value to every interaction changed your business? (11:39) Where if at all do you see tech improving the status quo? (15:30) Are any of the VC-Backed competitors getting any traction in Columbus and bonus question; What's your favorite Jeni's Ice Cream flavor? Top VC-Backed Companies Blog: https://www.peterlohmann.com/blog/vc-backed-property-management-companies (20:49) Conclusion --- Learn more about Peter & how to connect with him here: peterlohmann.com Top VC-Backed Companies Blog: https://www.peterlohmann.com/blog/vc-backed-property-management-companies RL Property Management manages Columbus area rental properties: rlpmg.com | |||
| Episode 19 - Bonus Episode with Q&A | 17 Nov 2021 | 00:26:41 | |
Episode 19 of the Owner Occupied podcast with Peter Lohmann. In this episode we discuss: (00:00) Intro (02:38) What processes agreements client betting etc. have allowed him to increase the stickiness of revenue per door of his customer base. (06:47) How does a property management business increase the multiples on its earnings? (12:12) Can you describe your greatest challenges facing on working with tenants and what you have done to mitigate the likelihood of frequency of these occurrences. (16:25) How do you think about tenant services & how do you prioritize tenant requests? (19:59) Do you ever feel that your incentives are misaligned with clients? (25:42) Conclusion --- Learn more about Peter & how to connect with him here: peterlohmann.com RL Property Management manages Columbus area rental properties: rlpmg.com | |||
| Episode 18 - Zillow, Airbnb & Real Estate with Special Guest: Kevin Clark | 22 Jun 2021 | 01:00:49 | |
Episode 18 of the Owner Occupied podcast with Peter Lohmann. In this episode we discuss: (00:00) Intro (02:03) Kevin's Background (06:38) Zillow & Airbnb (12:02) Things Zillow & Airbnb Can Enforce (20:22) Referral Fees, Buyers Broker & Commission (32:23) A Well Functioning Market Place (41:00) Real Estate Not Being a Inflation Hedge (50:33) What is Inflation? (56:35) Twitter Question for Kevin --- Kevin Clark is an adjunct professor at NYU with a lot of Real Estate background. You can connect with him on Twitter: https://twitter.com/Cribdilla Learn more about Peter & how to connect with him here: peterlohmann.com RL Property Management manages Columbus area rental properties: rlpmg.com | |||
| Episode 17 - Deep Dive Into Digital Marketing with Special Guest: Mike Whaling | 15 Jun 2021 | 00:57:40 | |
Episode 17 of the Owner Occupied podcast with Peter Lohmann and Russell Lowery. In this episode we discuss: (00:00) Intro (02:30) Digital Overview (05:30) Mike's Background (09:19) Size of 30 Lines (13:30) How do you approach Marketing a Property? (16:34) Painting a Picture (18:51) Power of Branding (27:40) How do you put together a tactical puzzle for your Clients? (34:05) Do I need to aggressive market if Zillow is working? (40:49) Quality of Tenant (47:47) What would Mike have done different looking back? (55:43) Mike's book recommendations --- Mike Whaling through his work at 30 Lines advises businesses and organizations on all aspects of online brand development, digital marketing and communicating through social media. Learn more about Mike here: https://30lines.com/mike-whaling/ Russell Lowery is a political puzzle solver. He runs a California based public affairs company highviewstrat.com. You can also connect with him on Twitter: twitter.com/russelllowery10 Learn more about Peter & how to connect with him here: peterlohmann.com RL Property Management manages Columbus area rental properties: rlpmg.com | |||