Welcome to The Pet Shop Girls. This show is for independent pet pros who want to learn about cool ideas to help their businesses make more money. Each week, hosts Carly and Sherry are sharing tips about marketing, growing and managing a team, how to avoid common mistakes, up-and-coming trends in the pet industry, and so much more.
Sherry, from Odyssey Pets in Dallas, Texas, has been in the industry for 20 years. She has experience in everything from aquatics, to grooming, to boarding, and even retail and has expanded her business to over 10,000 square feet.
And you may know Carly, of House of Paws in Regina, Saskatchewan, from TikTok, where she's amassed over 150,000 followers marketing her pet boutique. She built her business in the midst of the global pandemic, and has found a ton of creative ways to scale her business and engage with her local community.
Running a pet business can be lonely, but you don't have to do this alone. Join the Pet Shop Girls each week for the podcast that's guaranteed to make you sit, stay, and beg for more.
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Episode 115: Trendspotting 2026: What’s Hot, What’s Not
Season 2 · Episode 115
Tuesday, February 10, 2026 • Duration 54:39
In this episode of The Pet Shop Girls, Sherry and Carly break down the biggest trends shaping the pet care industry in 2026—and what they actually mean for your business. From shifting consumer values and the rise of natural nutrition to AI tools, nostalgia toys, and loyalty programs that work, this episode is packed with real-world insights for pet professionals.
You'll learn how to stay ahead of the curve without chasing fads, and how to use emerging trends to deepen customer loyalty, enhance the in-store experience, and build long-term success.
Connect with the Pet Shop Girls!
Find us anywhere you like to connect!
https://linktr.ee/petshopgirls
Join us in the Indie Insider Pet Professional Facebook Group:
https://www.facebook.com/share/g/18XEvTjxMj/
Join The Pet Shop Girls: Off The Record Substack Community:
https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page
Visit our website:
www.2petshopgirls.com
Get the Ultimate Video Making Tool Megaphone AI here:
https://gmm.one/0b0b4fd8-bfd8-4247-b46d-791cd813f28a
Check out our Partnership Programs for exclusive savings for Pet Pros:
https://2petshopgirls.com/#03-1
Get Carly’s Pet Nutrition Foundation Course:
https://app.retailbrilliance.com/courses/269?tab=about&destination=%2Fcourses%2Fbrowse%3Fsearch%3Dpet%2520nutrition%26destination%3D%252Fcourses%252Fbrowse%253F_gl%253D1*176foeq*_gcl_au*MTg4MjkwMjc1NS4xNzc4Nzg1MzA3*FPAU*MTg4MjkwMjc1NS4xNzc4Nzg1MzA3
The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed.
This episode includes paid advertising.
Episode 114: Coaching Young Managers to Actually Succeed: The Leadership System
Episode 114
Tuesday, February 3, 2026 • Duration 01:00:01
In this episode, Sherry and Carly unpack the real challenges behind promoting young team members into management roles — and why so many struggle without the right support. They explore actionable strategies to define roles, correct behavior in real time, and build confidence through feedback and clarity. Whether you're an owner, district manager, or trainer, this episode gives you the tools to coach emerging leaders into true leadership — not just title-holders.
Connect with the Pet Shop Girls!
Find us anywhere you like to connect!
https://linktr.ee/petshopgirls
Join us in the Indie Insider Pet Professional Facebook Group:
https://www.facebook.com/share/g/18XEvTjxMj/
Join The Pet Shop Girls: Off The Record Substack Community:
https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page
Visit our website:
www.2petshopgirls.com
Get the Ultimate Video Making Tool Megaphone AI here:
https://gmm.one/0b0b4fd8-bfd8-4247-b46d-791cd813f28a
Check out our Partnership Programs for exclusive savings for Pet Pros:
https://2petshopgirls.com/#03-1
Get Carly’s Pet Nutrition Foundation Course:
https://app.retailbrilliance.com/courses/269?tab=about&destination=%2Fcourses%2Fbrowse%3Fsearch%3Dpet%2520nutrition%26destination%3D%252Fcourses%252Fbrowse%253F_gl%253D1*176foeq*_gcl_au*MTg4MjkwMjc1NS4xNzc4Nzg1MzA3*FPAU*MTg4MjkwMjc1NS4xNzc4Nzg1MzA3
The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed.
This episode includes paid advertising.
Episode 105: Event Fatigue for Pet Pros & Customers
Episode 105
Tuesday, December 2, 2025 • Duration 57:23
Are your events starting to feel more like a chore than a celebration? You might be facing event fatigue—and you’re not alone. In this episode, we dive into what event fatigue looks like in the pet retail world and how it impacts both customers and your team.
We explore:
What event fatigue is and why it occurs
Signs like declining customer engagement, staff burnout, and underperforming promotions
How overloading your calendar with too many events can lead to marketing fatigue
Practical insights into how to refresh your approach and bring the excitement back
Whether you run a grooming salon, pet store, or daycare, this episode is your guide to recognizing and overcoming event burnout—for good.
🐾 Tune in to find smarter, more sustainable ways to keep your events impactful and energizing!
Connect with the Pet Shop Girls!
Find us anywhere you like to connect!
https://linktr.ee/petshopgirls
Join us in the Indie Insider Pet Professional Facebook Group:
https://www.facebook.com/share/g/18XEvTjxMj/
Join The Pet Shop Girls: Off The Record Substack Community:
https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page
Visit our website:
www.2petshopgirls.com
Get the Ultimate Video Making Tool Megaphone AI here:
https://gmm.one/0b0b4fd8-bfd8-4247-b46d-791cd813f28a
Check out our Partnership Programs for exclusive savings for Pet Pros:
https://2petshopgirls.com/#03-1
Get Carly’s Pet Nutrition Foundation Course:
https://app.retailbrilliance.com/courses/269?tab=about&destination=%2Fcourses%2Fbrowse%3Fsearch%3Dpet%2520nutrition%26destination%3D%252Fcourses%252Fbrowse%253F_gl%253D1*176foeq*_gcl_au*MTg4MjkwMjc1NS4xNzc4Nzg1MzA3*FPAU*MTg4MjkwMjc1NS4xNzc4Nzg1MzA3
The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed.
This episode includes paid advertising.
Episode 15 - Your Anti-Social Media is Showing
Episode 15
Tuesday, March 12, 2024 • Duration 35:24
No matter your mindset about social media, you've probably heard and felt the pressure to show up in order to grow your business. In this episode, we are breaking down the importance of social media, the different platforms and how to use them, content strategies, responding to negative comments, consistency, and how to get started with your social media marketing.
Connect with the Pet Shop Girls!
Find us anywhere you like to connect!
https://linktr.ee/petshopgirls
Join us in the Indie Insider Pet Professional Facebook Group:
https://www.facebook.com/share/g/18XEvTjxMj/
Join The Pet Shop Girls: Off The Record Substack Community:
https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page
Visit our website:
www.2petshopgirls.com
Get the Ultimate Video Making Tool Megaphone AI here:
https://gmm.one/0b0b4fd8-bfd8-4247-b46d-791cd813f28a
Check out our Partnership Programs for exclusive savings for Pet Pros:
https://2petshopgirls.com/#03-1
Get Carly’s Pet Nutrition Foundation Course:
https://app.retailbrilliance.com/courses/269?tab=about&destination=%2Fcourses%2Fbrowse%3Fsearch%3Dpet%2520nutrition%26destination%3D%252Fcourses%252Fbrowse%253F_gl%253D1*176foeq*_gcl_au*MTg4MjkwMjc1NS4xNzc4Nzg1MzA3*FPAU*MTg4MjkwMjc1NS4xNzc4Nzg1MzA3
The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed.
This episode includes paid advertising.
Episode 14 - Get Yer Giddy Up on for Global
Episode 14
Tuesday, March 5, 2024 • Duration 34:33
Global Pet Expo 2024 is coming up quick, March 20-22, 2024. In this episode, we are sharing our best tips for making the most of a large trade show like Global.
We're talking about:
- Preparing for and navigating the trade show and all the vendors
- Essential items to bring with you to trade shows
- Networking, product inquiries, and social media at trade shows
- Time management and personalized learning at a pet industry conference
- Taking care of your health and well-being when attending trade shows
- And so much more!
Connect with the Pet Shop Girls!
Find us anywhere you like to connect!
https://linktr.ee/petshopgirls
Join us in the Indie Insider Pet Professional Facebook Group:
https://www.facebook.com/share/g/18XEvTjxMj/
Join The Pet Shop Girls: Off The Record Substack Community:
https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page
Visit our website:
www.2petshopgirls.com
Get the Ultimate Video Making Tool Megaphone AI here:
https://gmm.one/0b0b4fd8-bfd8-4247-b46d-791cd813f28a
Check out our Partnership Programs for exclusive savings for Pet Pros:
https://2petshopgirls.com/#03-1
Get Carly’s Pet Nutrition Foundation Course:
https://app.retailbrilliance.com/courses/269?tab=about&destination=%2Fcourses%2Fbrowse%3Fsearch%3Dpet%2520nutrition%26destination%3D%252Fcourses%252Fbrowse%253F_gl%253D1*176foeq*_gcl_au*MTg4MjkwMjc1NS4xNzc4Nzg1MzA3*FPAU*MTg4MjkwMjc1NS4xNzc4Nzg1MzA3
The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed.
This episode includes paid advertising.
Episode 13 - Barking Up the Right Tech Tree: ChatGPT Strategies for Pet Pros
Episode 13
Tuesday, February 27, 2024 • Duration 21:05
This is a very special episode of The Pet Shop Girls podcast: we are interviewing ChatGPT! That's right... our guest is AI itself, providing insight into some of the ways you can leverage the power of ChatGPT for your pet business.
In this episode, we are talking about:
- How AI like ChatGPT can be used to enhance operations, marketing strategies, communication, and training
- Specific ways ChatGPT can help with content creation, streamlining communication, managing reviews, and supporting your employee training
- The role AI assistants can play in areas like marketing, customer service, operational efficiency, and more for your pet business
Connect with the Pet Shop Girls!
Find us anywhere you like to connect!
https://linktr.ee/petshopgirls
Join us in the Indie Insider Pet Professional Facebook Group:
https://www.facebook.com/share/g/18XEvTjxMj/
Join The Pet Shop Girls: Off The Record Substack Community:
https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page
Visit our website:
www.2petshopgirls.com
Get the Ultimate Video Making Tool Megaphone AI here:
https://gmm.one/0b0b4fd8-bfd8-4247-b46d-791cd813f28a
Check out our Partnership Programs for exclusive savings for Pet Pros:
https://2petshopgirls.com/#03-1
Get Carly’s Pet Nutrition Foundation Course:
https://app.retailbrilliance.com/courses/269?tab=about&destination=%2Fcourses%2Fbrowse%3Fsearch%3Dpet%2520nutrition%26destination%3D%252Fcourses%252Fbrowse%253F_gl%253D1*176foeq*_gcl_au*MTg4MjkwMjc1NS4xNzc4Nzg1MzA3*FPAU*MTg4MjkwMjc1NS4xNzc4Nzg1MzA3
The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed.
This episode includes paid advertising.
Episode 12 - Time to Talk TikTok
Episode 12
Tuesday, February 20, 2024 • Duration 32:40
You've probably heard us mention on previous episodes of this podcast that Carly is kind of TikTok famous in the pet industry. With over 55,000 followers, Carly's educational videos not only gain a lot of views, but also a ton of engagement. In this episode, we're sharing some of our best TikTok tips.
In this episode, we're talking about:
Visibility, reach, and engagement on TikTok compared to traditional social media platforms like Facebook and Instagram
The value of providing authentic educational content on TikTok (you don't have to dance!)
The power of repurposing TikTok videos to create even more content on other platforms
Busting common myths about TikTok's consumer base and content library
And so much more!
Connect with the Pet Shop Girls!
Find us anywhere you like to connect!
https://linktr.ee/petshopgirls
Join us in the Indie Insider Pet Professional Facebook Group:
https://www.facebook.com/share/g/18XEvTjxMj/
Join The Pet Shop Girls: Off The Record Substack Community:
https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page
Visit our website:
www.2petshopgirls.com
Get the Ultimate Video Making Tool Megaphone AI here:
https://gmm.one/0b0b4fd8-bfd8-4247-b46d-791cd813f28a
Check out our Partnership Programs for exclusive savings for Pet Pros:
https://2petshopgirls.com/#03-1
Get Carly’s Pet Nutrition Foundation Course:
https://app.retailbrilliance.com/courses/269?tab=about&destination=%2Fcourses%2Fbrowse%3Fsearch%3Dpet%2520nutrition%26destination%3D%252Fcourses%252Fbrowse%253F_gl%253D1*176foeq*_gcl_au*MTg4MjkwMjc1NS4xNzc4Nzg1MzA3*FPAU*MTg4MjkwMjc1NS4xNzc4Nzg1MzA3
The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed.
This episode includes paid advertising.
Episode 11 - Breaking Up with Bad Apples
Episode 11
Tuesday, February 13, 2024 • Duration 29:22
Today, we are talking about the importance of maintaining a positive team culture and addressing issues or "yellow flags" before they become bigger problems. We can't stress enough how important it is to listen to your gut instincts, have difficult conversations, establish clear expectations for employees, and use disciplinary processes and employee handbooks to protect the business culture.
The key topics discussed in this episode include:
- Why it's important to remove negative employees from a business
- Team culture, appearance, and setting expectations in a business
- Employee disciplinary process in a retail setting
- Employee handbooks: documenting disciplinary actions, and reference checks
- Listening to your gut instincts
- And so much more!
Connect with the Pet Shop Girls!
Find us anywhere you like to connect!
https://linktr.ee/petshopgirls
Join us in the Indie Insider Pet Professional Facebook Group:
https://www.facebook.com/share/g/18XEvTjxMj/
Join The Pet Shop Girls: Off The Record Substack Community:
https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page
Visit our website:
www.2petshopgirls.com
Get the Ultimate Video Making Tool Megaphone AI here:
https://gmm.one/0b0b4fd8-bfd8-4247-b46d-791cd813f28a
Check out our Partnership Programs for exclusive savings for Pet Pros:
https://2petshopgirls.com/#03-1
Get Carly’s Pet Nutrition Foundation Course:
https://app.retailbrilliance.com/courses/269?tab=about&destination=%2Fcourses%2Fbrowse%3Fsearch%3Dpet%2520nutrition%26destination%3D%252Fcourses%252Fbrowse%253F_gl%253D1*176foeq*_gcl_au*MTg4MjkwMjc1NS4xNzc4Nzg1MzA3*FPAU*MTg4MjkwMjc1NS4xNzc4Nzg1MzA3
The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed.
This episode includes paid advertising.
Episode 10 - Building Brand Bonds with BC Henschen
Episode 10
Tuesday, February 6, 2024 • Duration 41:13
This week we are joined by a pillar in the pet industry, BC Henschen, to talk about what to look for in a brand, including quality, manufacturing processes, transparency, and partnerships. We also cover everything from how to research brands through publications, touring manufacturing plants, building transparent and positive relationships with brands and distributors, using social media and collaborating with content creators, when to remove a brand from your shelves, and so much more.
Connect with BC Henschen:
https://www.facebook.com/indianabc/
Email: bc@ninjagroomer.com
Connect with the Pet Shop Girls!
Find us anywhere you like to connect!
https://linktr.ee/petshopgirls
Join us in the Indie Insider Pet Professional Facebook Group:
https://www.facebook.com/share/g/18XEvTjxMj/
Join The Pet Shop Girls: Off The Record Substack Community:
https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page
Visit our website:
www.2petshopgirls.com
Get the Ultimate Video Making Tool Megaphone AI here:
https://gmm.one/0b0b4fd8-bfd8-4247-b46d-791cd813f28a
Check out our Partnership Programs for exclusive savings for Pet Pros:
https://2petshopgirls.com/#03-1
Get Carly’s Pet Nutrition Foundation Course:
https://app.retailbrilliance.com/courses/269?tab=about&destination=%2Fcourses%2Fbrowse%3Fsearch%3Dpet%2520nutrition%26destination%3D%252Fcourses%252Fbrowse%253F_gl%253D1*176foeq*_gcl_au*MTg4MjkwMjc1NS4xNzc4Nzg1MzA3*FPAU*MTg4MjkwMjc1NS4xNzc4Nzg1MzA3
The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed.
This episode includes paid advertising.
Episode 09 - Workflow Wonders: Unleash the Power of Organized Chaos
Episode 9
Tuesday, January 30, 2024 • Duration 33:52
This week, we share some of our favorite low-cost and no-cost technology that helps automate workflows and increase efficiency in our businesses. From scheduling tools to video editing apps, we hope you find some new solutions to help take tasks off your plate.
Connect with the Pet Shop Girls!
Find us anywhere you like to connect!
https://linktr.ee/petshopgirls
Join us in the Indie Insider Pet Professional Facebook Group:
https://www.facebook.com/share/g/18XEvTjxMj/
Join The Pet Shop Girls: Off The Record Substack Community:
https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page
Visit our website:
www.2petshopgirls.com
Get the Ultimate Video Making Tool Megaphone AI here:
https://gmm.one/0b0b4fd8-bfd8-4247-b46d-791cd813f28a
Check out our Partnership Programs for exclusive savings for Pet Pros:
https://2petshopgirls.com/#03-1
Get Carly’s Pet Nutrition Foundation Course:
https://app.retailbrilliance.com/courses/269?tab=about&destination=%2Fcourses%2Fbrowse%3Fsearch%3Dpet%2520nutrition%26destination%3D%252Fcourses%252Fbrowse%253F_gl%253D1*176foeq*_gcl_au*MTg4MjkwMjc1NS4xNzc4Nzg1MzA3*FPAU*MTg4MjkwMjc1NS4xNzc4Nzg1MzA3
The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed.
This episode includes paid advertising.
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