Pet Shop Girls with Sherry (Odyssey Pets) and Carly (House of Paws) - A Podcast for Independent Pet Pros – Details, episodes & analysis

It's Christmas in September! Actually, we just wanted to take this opportunity to remind you that the holiday season is coming fast and it's time to prepare your promotions and marketing plans. Here are some of the ideas we cover in more detail in this episode: Plan and buy Christmas merchandise early - or at least as early as you still can! Implement holiday sales and promotions, such as: VIP holiday party with 20% off Christmas merchandise "Stocking stuffer" event with 20% off small items "Ugly sweater day" promotion "Grinch hair, don't care" sale Host a holiday-themed VIP customer appreciation event Create a holiday gift guide Optimize in-store merchandising and displays Involve your team in the planning process Discuss what worked well and what didn't in previous holiday seasons Delegate tasks and set regular checkpoints to stay on track Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Connect with Carly (House of Paws): https://www.instagram.com/houseofpawsboutique https://www.tiktok.com/@houseofpawsboutique https://www.facebook.com/houseofpawsboutique Connect with Sherry (Odyssey Pets): https://www.facebook.com/odysseypets https://www.instagram.com/odysseypets https://linktr.ee/odysseypetsdallas Connect with Pet Product News: https://www.petproductnews.com/ https://www.facebook.com/PetProductNews

Ready to level up your advertising and promotions? This week, the Pet Shop Girls are sharing their real-world experiences - both successes and failures - when it comes to advertising tactics (including TV commercials, social media, SEO, and more). Listen in for actionable advice on affordable, effective ways to attract new customers and keep your business top-of-mind, even during slow periods. Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Connect with Carly (House of Paws): https://www.instagram.com/houseofpawsboutique https://www.tiktok.com/@houseofpawsboutique https://www.facebook.com/houseofpawsboutique Connect with Sherry (Odyssey Pets): https://www.facebook.com/odysseypets https://www.instagram.com/odysseypets https://linktr.ee/odysseypetsdallas Connect with Pet Product News: https://www.petproductnews.com/ https://www.facebook.com/PetProductNews

🎉🐾 Celebrate with us as we hit a milestone! 🐾🎉 Join Sherry and Carly on the Pet Shop Girls podcast this coming Tuesday for their special 30th episode! They're going big with "30 Events in 30 Minutes" — packed with creative and inspiring event ideas for every Pet Pro. From fun community gatherings to unique in-store promotions, they've got something for everyone. And because they love to overdeliver, they've thrown in a few extra ideas just for you! Yes, they might have run a tad over 30 minutes, but trust us, every minute is pure gold! Don’t miss out on this treasure trove of ideas. Tune in and start planning your next amazing event! Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Connect with Carly (House of Paws): https://www.instagram.com/houseofpawsboutique https://www.tiktok.com/@houseofpawsboutique https://www.facebook.com/houseofpawsboutique Connect with Sherry (Odyssey Pets): https://www.facebook.com/odysseypets https://www.instagram.com/odysseypets https://linktr.ee/odysseypetsdallas Connect with Pet Product News: https://www.petproductnews.com/ https://www.facebook.com/PetProductNews

Ready for the secret to success in the pet industry? The reality is, success looks different for everyone. The best way to measure success is through your own growth. In this episode, we are breaking down how to track metrics, learn from setbacks, and maintain a positive outlook. Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Connect with Carly (House of Paws): https://www.instagram.com/houseofpawsboutique https://www.tiktok.com/@houseofpawsboutique https://www.facebook.com/houseofpawsboutique Connect with Sherry (Odyssey Pets): https://www.facebook.com/odysseypets https://www.instagram.com/odysseypets https://linktr.ee/odysseypetsdallas Connect with Pet Product News: https://www.petproductnews.com/ https://www.facebook.com/PetProductNews

First, meet our special guest this week Blake Jackson from Rogue Pet Science. We met at Global Pet Expo and he won an interview during our podcast launch party! He's sharing about what sets Rogue Pet Science apart. Then, join us for this week's conversation about how to create the best possible customer experience in your store. We're sharing our favorite tips for building rapport and sharing information with customers, going above and beyond through personalized experiences and follow-up, policies including returns and product guarantees, and so much more. Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Connect with Carly (House of Paws): https://www.instagram.com/houseofpawsboutique https://www.tiktok.com/@houseofpawsboutique https://www.facebook.com/houseofpawsboutique Connect with Sherry (Odyssey Pets): https://www.facebook.com/odysseypets https://www.instagram.com/odysseypets https://linktr.ee/odysseypetsdallas Connect with Pet Product News: https://www.petproductnews.com/ https://www.facebook.com/PetProductNews

Today's episode is all about strategies and tactics for negotiating with vendors, including creating well-documented proposals, taking control, asking good questions, and understanding the brand. The most important aspects of negotiation, in our opinion, are mutual understanding, clear communication, and standing firm. We're also sharing tips about driving sales, optimizing a visually appealing shopping experience, and more. Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Connect with Carly (House of Paws): https://www.instagram.com/houseofpawsboutique https://www.tiktok.com/@houseofpawsboutique https://www.facebook.com/houseofpawsboutique Connect with Sherry (Odyssey Pets): https://www.facebook.com/odysseypets https://www.instagram.com/odysseypets https://linktr.ee/odysseypetsdallas Connect with Pet Product News: https://www.petproductnews.com/ https://www.facebook.com/PetProductNews

Responding to reviews is crucial for maintaining a positive reputation. In today's episode, we are sharing all our best tips and best practices for acknowledging both positive and negative reviews, addressing concerns in a professional manner, and using reviews as an opportunity to improve business practices. Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Connect with Carly (House of Paws): https://www.instagram.com/houseofpawsboutique https://www.tiktok.com/@houseofpawsboutique https://www.facebook.com/houseofpawsboutique Connect with Sherry (Odyssey Pets): https://www.facebook.com/odysseypets https://www.instagram.com/odysseypets https://linktr.ee/odysseypetsdallas Connect with Pet Product News: https://www.petproductnews.com/ https://www.facebook.com/PetProductNews

This week we are bringing our podcast listeners along for an episode we recorded LIVE at Canada's Pet Expo, Connect! You'll hear from some of the cool people we met at the show, some of our favorite industry friends, all about the products we loved the most at the show, and so much more. Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Connect with Carly (House of Paws): https://www.instagram.com/houseofpawsboutique https://www.tiktok.com/@houseofpawsboutique https://www.facebook.com/houseofpawsboutique Connect with Sherry (Odyssey Pets): https://www.facebook.com/odysseypets https://www.instagram.com/odysseypets https://linktr.ee/odysseypetsdallas Connect with Pet Product News: https://www.petproductnews.com/ https://www.facebook.com/PetProductNews

Everyone talks about video, but have you made a plan to capitalize on audio-only content? If you haven't thought about how to include audio content in your marketing strategy, today's episode is one you won't want to miss. Our guest is Sarah Heeter, CEO & founder of Podfox Media, a podcast production and strategic consultation company. Sarah and her team also edit and produce our podcast! Connect with Sarah & Podfox Media: https://www.podfoxmedia.com/ https://www.instagram.com/sarahkheeter FREE 90-minute launch strategy session (tell them we sent you!): http://launchmyshow.com/ Sarah's podcast: https://bigbravebusiness.com/ Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Connect with Carly (House of Paws): https://www.instagram.com/houseofpawsboutique https://www.tiktok.com/@houseofpawsboutique https://www.facebook.com/houseofpawsboutique Connect with Sherry (Odyssey Pets): https://www.facebook.com/odysseypets https://www.instagram.com/odysseypets https://linktr.ee/odysseypetsdallas Connect with Pet Product News: https://www.petproductnews.com/ https://www.facebook.com/PetProductNews

Planning events for your retail store can be overwhelming, but they are super valuable. When you do it right, events can help you build community and create raving fans. In this week's episode, we are breaking down the ins and outs of planning and executing exceptional events. Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Connect with Carly (House of Paws): https://www.instagram.com/houseofpawsboutique https://www.tiktok.com/@houseofpawsboutique https://www.facebook.com/houseofpawsboutique Connect with Sherry (Odyssey Pets): https://www.facebook.com/odysseypets https://www.instagram.com/odysseypets https://linktr.ee/odysseypetsdallas Connect with Pet Product News: https://www.petproductnews.com/ https://www.facebook.com/PetProductNews