The Pest Control Marketing Domination Podcast
Episode Overview: Service vs. Experience, Organic SEO vs. Paid Ads, and Maximizing ROI

In this episode of The Pest Control Marketing Domination Podcast, host Casey Lewis dives into strategies that can take your pest control business from service-focused to experience-driven, setting you apart in a competitive market. Casey begins by exploring the critical difference between simply delivering a service and creating a memorable, positive experience that keeps customers loyal and improves word-of-mouth referrals.

Next, Casey breaks down the core distinctions between organic SEO and paid advertising, offering insights into how each can fuel online lead flow and enhance sales acquisition. He explains how to craft a balanced marketing approach that leverages both strategies effectively—optimizing for long-term growth with organic SEO while using paid ads to generate immediate results.

Finally, Casey tackles one of the most important metrics in any marketing plan: ROI (Return on Investment). He discusses how pest control businesses can improve ROI through smart sales conversions and shares a step-by-step guide to organizing an integrated strategy that aligns organic and paid efforts. With Casey’s tips, you'll learn how to achieve measurable returns, boost your business’s bottom line, and make informed decisions that drive success.

Tune in to learn actionable insights and expert strategies to dominate your pest control marketing!

Contact Casey at:

925-464-8383

casey@rhinopros.com

Follow us on the following:

Facebook

https://www.facebook.com/rhinopestcontrolmarketing

YouTube Channel

https://www.youtube.com/@RhinoPestControlMarketing

Should a pest control company provide bundle options and solutions for their prospective new customers? For example a basic insect control, another plan that includes, fleas, termites, mosquitoes, scorpions, german cockroaches, etc. In pest control, we aim to sell 50% or more of our new lead opportunities.

In this episode, we will discuss the basic sales principles of ASK - LISTEN - SOLVE - CONFIRM and whether or not having different sales plans and options is a good idea for your pest control company. 

We will also briefly touch on the variety of pest control software programs and the concepts of marketing automation and product integration to help you automate the steps you use to market your pest control company.

In November, we will hold an online interactive webinar to help you understand the GoHighLevel software program for Pest Control. To express interest in attending, email casey@rhinopros.com.

Please don’t forget to review and follow Rhino Pest Control Marketing. Thanks

If you would like to schedule a meeting with Casey, click right here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.rhinopros.com/meetings/casey130⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

email: casey@rhinopros.com

Phone: 925-464-8383

One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024.

Google LSA has been a great opportunity to drive quality leads, but with the popularity of this product has it seen its better days? What about Google Ads, is there a better way to set up your campaigns and ad groups to attain better conversion rates and lower acquisition costs?

In this episode Casey will discuss the overall dilemma of advertising with Google and making sure it remains profitable to your pest control business.

In late May or early June we will be having an online interactive webinar to fully understand the Accelerated Growth Plan for Pest Control, send an email to casey@rhinopros.com to express interest in attending.

Please don’t forget to review and follow Rhino Pest Control Marketing. Thanks

If you would like to schedule a meeting with Casey, click right here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.rhinopros.com/meetings/casey130⁠⁠⁠⁠⁠⁠⁠⁠⁠

email: casey@rhinopros.com

Phone: 925-464-8383

One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024.

⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/13571219/⁠

Today, Casey will talk about the 3rd and final section of the Accelerated Growth Plan for Pest Control. As we complete this series of episodes dedicated to the AGP plan, we will discuss how to bring it all together by tightly managing what we are doing in the way of marketing and advertising for our pest control business.

In May we will be having an online interactive webinar to fully understand the Accelerated Growth Plan for Pest Control, send an email to casey@rhinopros.com to express interest in attending.

Please don’t forget to review and follow Rhino Pest Control Marketing. Thanks

If you would like to schedule a meeting with Casey, click right here: ⁠⁠⁠⁠⁠⁠⁠⁠www.rhinopros.com/meetings/casey130⁠⁠⁠⁠⁠⁠⁠⁠

email: casey@rhinopros.com

Phone: 925-464-8383

One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024.

⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠

⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/13571219/⁠

In today's episode Casey will discuss the second element of the Accelerated Growth Plan for pest control. The second element is "Maximizing Conversions" and is essential to the profitable growth via online methods for pest control companies. Section one talks about driving leads, but maximizing conversions speaks directly to how effective a pest control company is in converting those lead opportunities into new recurring sales revenue.

Next week, Casey will discuss the other section of the Pest Control Accelerated Growth Plan: optimizing results.

Please don’t forget to review and follow Rhino Pest Control Marketing. Thanks

If you would like to schedule a meeting with Casey, click right here: ⁠⁠⁠⁠⁠⁠⁠www.rhinopros.com/meetings/casey130⁠⁠⁠⁠⁠⁠⁠

email: casey@rhinopros.com

Phone: 925-464-8383

One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024.

⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠

⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/13571219/⁠

We will elaborate on the Pest Control Accelerated Growth Plan in today's episode. Specifically, today, we will discuss the first section of the AGP in more detail, which is DRIVING LEADS. When you focus on driving leads, we break this down into three primary categories. They are Organic SEO, Paid advertising, and Contact Database.

The discussion will revolve around the things necessary to drive leads using the three categories above.

Over the next two podcast episodes, Casey will discuss the other two sections of the Pest Control Accelerated Growth Plan: maximizing conversions and optimizing results.

Please don’t forget to review and follow Rhino Pest Control Marketing. Thanks

If you would like to schedule a meeting with Casey, click right here: ⁠⁠⁠⁠⁠⁠www.rhinopros.com/meetings/casey130⁠⁠⁠⁠⁠⁠

email: casey@rhinopros.com

Phone: 925-464-8383

One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024.

⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠

⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/13571219/⁠

In this episode, Casey will introduce the Accelerated Growth Plan for Pest Control. The accelerated growth plan is a model whereby you break down the different pieces of your overall growth strategy into different sections and master all those sections to drive leads, convert leads into sales and ultimately be able to evaluate all of that and keep a profitable ROI.

 

·      DRIVE LEADS

 

·      MAXIMIZE CONVERSIONS

 

·      OPTIMIZE RESULTS

 

You will grow your business by following the steps and constantly evaluating and improving your pest control companies’ performance in these categories.

Take a moment to self-evaluate and really determine where you might neglect certain parts of your overall marketing and sales effort to grow your business.

 

If you would like to schedule a meeting with Casey, click right here: ⁠⁠⁠⁠⁠www.rhinopros.com/meetings/casey130⁠⁠⁠⁠⁠

email: casey@rhinopros.com

Phone: 925-464-8383

One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024.

⁠https://www.youtube.com/@RhinoPestControlMarketing⁠

⁠https://www.facebook.com/rhinopestcontrolmarketing⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/13571219/⁠

 

In today's world, a common misconception has taken root, one that deceives many into thinking that mere aspiration is the key to success. This belief suggests that grand dreams can transform into reality effortlessly, without the necessity of hard work and dedication.

However, let's face it: setting goals is just the beginning. The aspirations pinned on your vision board won't materialize by themselves. It's a harsh truth, but merely visualizing your goals won't lead to achievement. You can't just sit back, relax, and expect things to happen. Realizing your goals requires grabbing them by the reins and actively pursuing them.

This leads to an important question for all of us, especially as pest control business owners setting our objectives for 2024... What makes the transition from dreaming to action so daunting?

Consider how often we start sentences with "I wish...". "I wish I had sent that email." "I wish I was hired that technician." "I wish I could sell more leads." "I wish I was a better negotiator."

These statements reflect unfulfilled desires, highlighting the gap between dreaming and doing. As you set your goals for the new year, remember that true progress lies in the journey from wishful thinking to actual doing.

In the first episode of 2024, Casey talks about the necessity to begin the year with a plan and some solid achievable goals for this year. Looking at the two primary pathways for success, organic and paid, establishing your budget plans and goals are essential to the sustained success of your pest control business as you progress through the 2024 calendar year.

Rhino Pest Control Marketing is hosting a Pest Control Marketing Workshop on January 16, 2024, at 11:00am PST. If you would like to attend, please sign in here: https://www.rhinopros.com/marketing-workshop

If you would like to schedule a meeting with Casey, click right here:

⁠⁠⁠⁠www.rhinopros.com/meetings/casey130⁠⁠⁠⁠

email: casey@rhinopros.com

Phone: 925-464-8383

One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024.

https://www.youtube.com/@RhinoPestControlMarketing

https://www.facebook.com/rhinopestcontrolmarketing

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/13571219/⁠

Do you have a plan for growth in 2024?

In this podcast episode, Casey will discuss the basic principles behind our domination & acceleration growth model. This previews our live free pest control business planning workshop scheduled for January 16th, 2024, at 11 AM PST. If you appreciate the information presented here today, please get in touch with Casey at the email below for more information.

As a Pest Control owner or manager, one of the hardest things to do on an ongoing basis is to create a comprehensive business plan for growth and sales revenue. At Rhino Pest Control Marketing, we can help any pest control owner or manager create a custom-tailored plan catered specifically to their growth goals and plans in their own marketplace.

In this overview of the market domination plan, you will be able to discover some of the key elements to control and monitor as the year progresses to ensure you can attain the goals you set this month for next year.

If you would like to schedule a meeting with Casey, click right here:

⁠⁠⁠www.rhinopros.com/meetings/casey130⁠⁠⁠

email: casey@rhinopros.com

Phone: 925-464-8383

One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024.

https://www.youtube.com/@RhinoPestControlMarketing

https://www.facebook.com/rhinopestcontrolmarketing

⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/13571219/⁠

 

Casey Lewis interviews CEO/Founder Chris Moreschi of GorillaDesk to discuss his innovative Pest Control Software Product.

The conversation revolves around the history of Chris and his father's experience in the pest control industry and how Chris made the decision to create GorillaDesk first for his families business and then later to bring it to the market at large.

If you are wondering about pest control software and its impact on the pest control business this is a good listen.

If you would like to schedule a meeting with Casey, click right here:

⁠⁠⁠⁠⁠www.rhinopros.com/meetings/casey130⁠⁠⁠⁠⁠

email: casey@rhinopros.com

Phone: 925-464-8383

We also have groups on Facebook and LinkedIn to offer an open space to encourage discussion, questions, and feedback from Pest Control owners and Managers.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/13571219/⁠⁠⁠

In this episode, Casey will discuss the Organized Sales Process for Pest Control companies. The discussion centers around the 10 types of buying customers and the 5-steps in the sales process.

The effort in this episode is to have a follow-up webinar to help create a solid sales process for a number of pest control companies going into 2024.

If you would like to schedule a meeting with Casey, click right here:

⁠⁠⁠⁠www.rhinopros.com/meetings/casey130⁠⁠⁠⁠

email: casey@rhinopros.com

Phone: 925-464-8383

We also have groups on Facebook and LinkedIn to offer an open space to encourage discussion, questions, and feedback from Pest Control owners and Managers.

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/13571219/⁠⁠

Smarketing For Pest Control

In today’s episode, we will discuss the concept of Smarketing, what it means, and its application to a pest control company. In any company, the integration between the marketing and sales teams is integral to revenue growth. 

Benefits:

• Build great sales and marketing teams

• Work together to define leads

• Work together on a strategy to follow up on leads

• Share defined goals for company growth

• Create a specific number of new customers we want to attain every month.

• Work together on shared messages to present to new customers.

In October, we will hold an online interactive webinar to help you understand the Accelerated Growth Plan for Pest Control. To express interest in attending, email casey@rhinopros.com.

Please don’t forget to review and follow Rhino Pest Control Marketing. Thanks

If you would like to schedule a meeting with Casey, click right here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.rhinopros.com/meetings/casey130⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

email: casey@rhinopros.com

Phone: 925-464-8383

One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/13571219/⁠

In this episode, Casey will discuss the two primary pathways to success in online marketing for your pest control company.

Understanding the difference between organic local search and paid advertising as two of the best ways to grow your pest control company using online marketing strategies.

If you would like to schedule a meeting with Casey, click right here:

⁠⁠⁠www.rhinopros.com/meetings/casey130⁠⁠⁠

email: casey@rhinopros.com

Phone: 925-464-8383

We also have groups on Facebook and LinkedIn to offer an open space to encourage discussion, questions, and feedback from Pest Control owners and Managers.

⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/13571219/⁠

Pest Control Contacts & Database. – Using Your Data For Money!

In today’s episode of The Marketing Domination Podcast show, we will discuss the nitty-gritty of growing your pest control business. Today, we’re unearthing a gold mine you might overlook: your contact database. If you’ve ever thought your past and present contacts are just names on a list, think again! These contacts can be the key to unlocking a treasure trove of new customers. So, grab your notebook because we're about to share the ‘why’ and ‘how’ of leveraging your contact database to multiply your new pest control customers. 

If you would like to schedule a meeting with Casey, click right here:

⁠⁠www.rhinopros.com/meetings/casey130⁠⁠

email: casey@rhinopros.com

Phone: 925-464-8383

We also have groups on Facebook and LinkedIn to offer an open space to encourage discussion, questions, and feedback from Pest Control owners and Managers.

⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/13571219/

How much money do you want or need to spend on marketing for your pest control?

In short, there is no simple answer to the pest control budget you should have for your pest control company.

 

The first question is: Do you want to spend money on advertising and marketing? If you do, there are many things to consider that will drive the answer to the budget you will need to achieve your goals for your company's growth.

 

In this episode, Casey will discuss the different challenges a pest control owner will face in deciding the amount of money they may want to spend for the sales goals they expect to achieve.

 

The conversation will discuss goals, expectations, marketing strategy, and sales process.

 

If you would like to schedule a meeting with Casey, click right here:

⁠⁠www.rhinopros.com/meetings/casey130⁠⁠

email: casey@rhinopros.com

Phone: 925-464-8383

We also have groups on Facebook and LinkedIn to offer an open space to encourage discussion, questions, and feedback from Pest Control owners and Managers.

⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/13571219/

Enhance Your Pest Control Empire: Set Up Google Business Profile for Google Maps 3-Pack!

Are you a local pest control company looking to rule the pest-busting landscape and attract hordes of potential customers? Look no further! Setting up a Google Business Profile and appearing in the Google Maps 3-Pack is the ultimate game-changer. Here's why you should embrace this digital pest control paradise:

📍 Location Dominance: Get featured in the coveted Google Maps 3-Pack, displaying your business at the top when customers search for pest control services in your area. Conquer local searches and leave competitors in the dust!

🌐 Online Visibility: Establish a strong online presence and become easily discoverable by potential customers. Your Google Business Profile showcases crucial information like operating hours, contact details, and website links – all at your customers' fingertips.

🌟 Customer Trust & Credibility: Boost trust by collecting and showcasing real customer reviews. Positive ratings build confidence, attract more clients, and reinforce your position as the go-to pest control expert in town.

📱 Mobile-Friendly Reach: In this mobile era; Google Maps is a lifeline for people on the go. Claim your Google Business Profile, and let customers find you effortlessly when they're desperately seeking a bug-busting hero.

🚀 SEO Power-Up: Improve your website's SEO performance through your Google Business Profile. It's a powerful tool to boost search engine rankings, attract organic traffic, and buzz through the competition.

🤖 Voice Search Accessibility: As voice-activated search skyrockets, having a Google Business Profile makes your services more accessible to voice assistants like Google Assistant or Siri.

📈 Performance Insights: Benefit from Google's data wizardry with valuable insights on user interactions, website clicks, and customer behavior. Optimize your marketing strategies for maximum impact!

Embrace the digital frontier, pest control champs! Set up your Google Business Profile today, conquer the Google Maps 3-Pack, and watch your pest-busting empire soar to new heights!

If you would like to schedule a meeting with Casey, click right here: ⁠www.rhinopros.com/meetings/casey130⁠

email: casey@rhinopros.com

Phone: 925-464-8383

We also have groups on Facebook and LinkedIn to offer an open space to encourage discussion, questions, and feedback from Pest Control owners and Managers.

⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/13571219/

 

In this episode, Casey will discuss the overall idea of creating a pest control sales funnel.

What are the sections of a funnel?

• Top of the funnel
• Middle of the funnel
• Bottom of the funnel

What does it take to fuel each section of the funnel? How can content be the driver to move prospects through the funnel

What are the stages of the buyer's journey?

• Awareness
• Consideration
• Decision

How is the content you create impacted by the stage of the buyer's journey your prospect is in?

What does building a funnel for a pest control company take, and how should goals and expectations be established?

If you would like to schedule a meeting with Casey, click right here: www.rhinopros.com/meetings/casey130

email: casey@rhinopros.com

Phone: 925-464-8383

We also have groups on Facebook and LinkedIn to offer an open space to encourage discussion, questions, and feedback from Pest Control owners and Managers.

⁠⁠⁠⁠⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠https://www.linkedin.com/groups/13571219/

Pest Control Employees can make you lots of money or cost you lots of money; the key is knowing and ensuring you are always managing this critical area of your business.

In this episode, Casey will discuss the significant importance that the employees interfacing with your new leads have on your bottom-line revenues.

To contact Casey Lewis, here is the contact information.

email: casey@rhinopros.com

Phone: 925-464-8383

We also have groups on Facebook and LinkedIn to offer an open space to encourage discussion, questions, and feedback from Pest Control owners and Managers.

⁠⁠⁠⁠⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠https://www.linkedin.com/groups/13571219/

Is Direct Mail Marketing a viable way to generate new business leads and customers for your pest control company? In today's episode, Casey will look at the U.S. Post Office and their local direct mail program called "every door direct mail," or EDDM. How does this program work, what are the costs, and what type of return can you expect for a primary direct mail campaign in your local market?

To contact Casey Lewis, here is the contact information.

email: casey@rhinopros.com

Phone: 925-464-8383

We also have groups on Facebook and LinkedIn to offer an open space to encourage discussion, questions, and feedback from Pest Control owners and Managers.

⁠⁠⁠⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠⁠⁠⁠

⁠⁠⁠⁠https://www.linkedin.com/groups/13571219/

In this episode, Casey discusses the value of social media like Facebook for your marketing and advertising needs. Facebook, along with Instagram, are often looked at by Pest Control companies to advertise in. Let's discuss whether or not that is a good decision when it comes to allocating marketing resources.

To contact Casey Lewis, here is the contact information.

email: casey@rhinopros.com

Phone: 925-464-8383

We also have groups on Facebook and LinkedIn to offer an open space to encourage discussion, questions, and feedback from Pest Control owners and Managers.

⁠⁠⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠⁠⁠

⁠⁠⁠https://www.linkedin.com/groups/13571219/

On today's episode, Casey and Brett from Rhino Pest Control Marketing interview Culley Christenen and Foster Brusca from The Pest Posse. The discussion revolves around pest control sales and Foster's new book, "FUNDAMENTALS OF PEST CONTROL SALES."

Find out how you can improve the culture of selling pest control in your company and how to improve the revenues generated each and every quarter. Your questions and comments are welcome, and we plan on a follow-up meeting with the Pest Posse in late Q2 to find out more tips and training techniques for the pest control industry.

To contact Casey Lewis, here is the contact information.

email: casey@rhinopros.com

Phone: 925-464-8383

We also have groups on Facebook and LinkedIn to offer more of an open space to encourage discussion, questions, and feedback from Pest Control owners and Managers.

⁠⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠⁠

⁠⁠https://www.linkedin.com/groups/13571219/

Wanting to be the #1 company in your marketplace and being the #1 pest control company in your marketplace are two very different things. In this episode, Casey talks about what you need to do to accomplish the task of being known as the best pest control company in your market area: ways to evaluate your company and ways to identify those areas that need to improve. If you want to be a championship-caliber pest control company, Listen to this episode.

To contact Casey Lewis, here is the contact information.

email: casey@rhinopros.com

Phone: 925-464-8383

We also have groups on Facebook and LinkedIn to offer more of an open space to encourage discussion, questions, and feedback from Pest Control owners and Managers.

⁠⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠⁠

⁠⁠https://www.linkedin.com/groups/13571219/

Today's episode will discuss ideas and methods for determining your timeline to grow 400k in new revenue. For startups, mid-size, or large-size pest control companies, monthly growth, the cost of that growth, and the retention of that growth are critical to your long-term success as a local pest control company.

Benefits:

Easy to understand

Outlines a plan to use

Provides areas to concentrate on.

Challenges listeners to determine thier own "breakeven" point to see accelerated revenue growth.

In October, we will hold an online interactive webinar to help you understand the Accelerated Growth Plan for Pest Control. To express interest in attending, email casey@rhinopros.com.

Please don’t forget to review and follow Rhino Pest Control Marketing. Thanks

If you would like to schedule a meeting with Casey, click right here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.rhinopros.com/meetings/casey130⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

email: casey@rhinopros.com

Phone: 925-464-8383

One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/13571219/⁠

Sales are the engine of your pest control company. Without a dedicated plan to grow your business by using established and effective business sales practices, you may be losing thousands, tens of thousands, or even millions of dollars in sales. It all starts with an attitude, a mindset, and a commitment. In this episode, Casey will discuss emphatically the necessity a pest control owner has for an effective sales strategy for his or her pest control company.

To contact Casey Lewis, here is the contact information.

email: casey@rhinopros.com

Phone: 925-464-8383

If you like the podcast, please leave a review, and to ask an audio question, visit the anchor.fm podcast and search for The Pest Control Marketing Domination Podcast.

We also have groups on Facebook and LinkedIn to offer more of an open space to encourage discussion, questions, and feedback from Pest Control owners and Managers.

⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠

⁠https://www.linkedin.com/groups/13571219/

In the episode, the discussion revolves around a budget of $500 per month for Google Ads for Pest Control. This question was raised in the facebook forum called Pest Cemetery. A newer pest control owner was asking about trying Google Ads for his pest control company with a $500 monthly budget. Casey Lewis discusses the in and outs of Google Advertising and figuring out the math associated with making money on a small budget. To contact Casey Lewis, here is the contact information. email: casey@rhinopros.com Phone: 925-464-8383 If you like the podcast, please leave a review, look below to find the link to leave a question or comment. We also have groups on Facebook and LinkedIn to offer more of an open space to encourage discussion, questions, and feedback from Pest Control owners and Managers. ⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠ ⁠https://www.linkedin.com/groups/13571219/⁠

In the episode, the discussion revolves around email marketing, text, and messaging as a lead generation growth tool. Email is often overlooked as a great strategy to keep a flow of new leads coming into your pest control company. As with most lead generation strategies, it takes a plan, some effort and practice to get good at it. But email marketing may be the least expensive method of grabbing new customers and being able to target specific groups of new customers.  Take a listen as Casey goes over the ins and outs of getting started using email to grow.

To contact Casey Lewis, here is the contact information.

email: casey@rhinopros.com

Phone: 925-464-8383

If you like the podcast, please leave a review, look below to find the link to leave a question or comment.

We also have groups on Facebook and LinkedIn to offer more of an open space to encourage discussion, questions, and feedback from Pest Control owners and Managers.

https://www.facebook.com/groups/pestcontrolmarketingdomination

https://www.linkedin.com/groups/13571219/

In this episode, Casey is discussing the excitement for pest control as spring approaches. The discussion has 3 parts to make sure that you are ready to rock and grow your business right now.

Part 1: Software, technology and overall business processes. Make sure you are running the business and not the software!

Part 2: Succession planning for your business's continued success and legacy.

Part 3: A great plan to grow your customers right now with a simple campaign.

To contact Casey Lewis, here is the contact information.

email: casey@rhinopros.com

Phone: 925-464-8383

If you like the podcast, please leave a review, and to ask an audio question, visit the anchor.fm podcast and search for The Pest Control Marketing Domination Podcast.

We also have groups on Facebook and LinkedIn to offer more of an open space to encourage discussion, questions, and feedback from Pest Control owners and Managers.

https://www.facebook.com/groups/pestcontrolmarketingdomination

https://www.linkedin.com/groups/13571219/

How important are sales to the health and growth of your Pest Control company? In this episode, we will discuss the consumer market. Explain the 10 main consumers available online and why you need to know who they are. What is a 5-step sales process, and do you need to follow the steps in your company? 

Sales are the engine to your car, and as the old saying goes, "nothing happens until somebody sells something" this is very true in Pest Control. Take a moment to reflect on your sales process and see if you can do better. Because sales will do nothing but improve your bottom line and grow your company.

To contact Casey Lewis, here is the contact information.

email: casey@rhinopros.com

Phone: 925-464-8383

If you like the podcast, please leave a review, and to ask an audio question, visit the anchor.fm podcast and search for The Pest Control Marketing Domination Podcast.

We also have groups on Facebook and LinkedIn to offer more of an open space to encourage discussion, questions, and feedback from Pest Control owners and Managers.

https://www.facebook.com/groups/pestcontrolmarketingdomination

https://www.linkedin.com/groups/13571219/

In this episode, we discuss how to decide what you should or should not be spending on your pest control marketing. Choosing how much money you spend on advertising and marketing can be a make-or-break decision for your growth goals. Making sure you have goals and a plan is essential to your success. It is always a good decision BEFORE you spend any money to look at everything you want your money to produce and then make a conscious, well-thought-out plan of action.

To contact Casey Lewis here is the contact information.

email: casey@rhinopros.com

Phone: 925-464-8383

If you like the podcast, please leave a review, and to ask an audio question, visit the anchor.fm podcast and search for The Pest Control Marketing Domination Podcast.

We also have groups on Facebook and LinkedIn to offer more of an open space to encourage discussion, questions and feedback from Pest Control owners and Managers.

https://www.facebook.com/groups/pestcontrolmarketingdomination

https://www.linkedin.com/groups/13571219/

In this episode, Casey will discuss the best free tools for a Pest Control Company. Tools like Google Business Profile, Google Search Console, and Google Analytics. In addition, there is some discussion on paid tools like Google Workspace, Google Ads, and Google Local Service Ads.

To contact Casey Lewis here is the contact information.

email: casey@rhinopros.com

Phone: 925-464-8383

If you like the podcast, please leave a review, and to ask an audio question, visit the anchor.fm podcast and search for The Pest Control Marketing Domination Podcast. 

We also have groups on Facebook and LinkedIn to offer more of an open space to encourage discussion, questions and feedback from Pest Control owners and Managers.

https://www.facebook.com/groups/pestcontrolmarketingdomination

https://www.linkedin.com/groups/13571219/

It's a great time of the year to reflect on your business. Figure out how much you grew or not, and figure out how many more customers and revenue you want for 2023. In this episode, Casey focuses on your year with a plan on how to grow for next year and, more importantly, how to figure out where to grow specifically.

In this episode, Casey interviews Mitch Shipman the owner of Blue Beetle Pest Control in the Kansas City Metro market area. Mitch talks about pest control in his market and how he has grown a highly successful organization with 5 locations covering the entire KC metro market.   Check out the links below and please subscribe.   

Apple podcast  

Anchor podcast  

Google Podcast  

Stitcher podcast  

Let us know what you think of it and don't forget to subscribe to our blog for the most up-to-date marketing tips and news.  P.S. Please join our new Facebook private group at: https://www.facebook.com/groups/pestcontrolmarketingdomination

Pest Control software companies have made a lot of changes in recent times. In this episode, Casey talks about how those changes may be impacting you as a pest control or home service business owner. Let's unpack how these software companies operate and whether or not its a good thing for your company or not. Please send your thoughts, comments, and questions to Casey@rhinopros.com or give him a call today at 925-464-8383. Let's start a conversation to see what the business owners think about the variety of options that are available out there.

Check out our Facebook group here: https://www.facebook.com/groups/pestcontrolmarketingdomination

Follow us on Facebook here: https://www.facebook.com/rhinopestcontrolmarketing

Check out our LinkedIn group here: https://www.linkedin.com/groups/13571219/

If you would like to appear on a podcast episode, please drop Casey an email at casey@rhinopros.com

Today's episode will discuss the benefit of selling your pest control services in different packages or groups of services.

Benefits:

Easy to understand

Solves consumer problems

Provides easy to understand profit margin

Content

H1, 2, and 3 tags

alt tags

keyword density

Google Search Console

Other Important elements to a great website

In August, we will hold an online interactive webinar to help you understand the Accelerated Growth Plan for Pest Control. To express interest in attending, email casey@rhinopros.com.

Please don’t forget to review and follow Rhino Pest Control Marketing. Thanks

If you would like to schedule a meeting with Casey, click right here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.rhinopros.com/meetings/casey130⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

email: casey@rhinopros.com

Phone: 925-464-8383

One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/13571219/⁠

Pest Control owners and managers often struggle with how much to spend on Google Ads or if they are even worth the money. In this episode, we discuss the PROS and CONS of Google Ads and Google Local Services Ads. We talk about ad spend, how to determine your cost per sale and how to manage your Google Local Services Ads dashboard. 

Casey Lewis is always available to answer questions with no obligation whatsoever. Call 925-464-8383 or email casey@rhinopros.com

Join our Facebook group at: https://www.facebook.com/groups/pestcontrolmarketingdomination

What is the difference between Inbound and Outbound Marketing? Find out in this episode how to create a realistic strategy to DOMINATE in your local market. Casey will discuss the top 10 items that you must master in order to be an effective online marketer for your pest control company.

www.rhinopestcontrolmarketing.com

Contact Casey with questions at casey@rhinopros.com

You can send your questions you would like to hear on the podcast and we will answer them live.

Today we are visiting San Joaquin Pest Control in Visalia CA. Our topic is the importance of pest control technicians and front office staff in attaining ongoing 5-star reviews in our local market. The issue of online reviews is very important to the overall growth of any local pest control company. If you would like more information on the best way to grow your business with high quality and high volume 5-star reviews, contact us anytime at (866) 661-4107

In this episode, Casey does a breakdown on SEO for Pest Control companies. What the institutional proper definition of SEO is and how you can use content strategies to dominate the competition in your local market.

The reviews you have in your market might be helping you or may be killing you. Create and develop a strategy and put it into place tomorrow. Reviews for pest control companies are very important.

Websites for pest control companies should be built to sell pest control services. When done properly a pest control website can and will provide a steady stream of new leads and customers in your market. Make your website a lead machine!

https://www.rhinopros.com/pest-control-website

Today's episode will discuss the concept of what constitutes a SMART pest control website.

Benefits:

On-Page SEO

Website SiteMap

Individual page components

Content

H1, 2, and 3 tags

alt tags

keyword density

Google Search Console

Other Important elements to a great website

In July, we will be having an online interactive webinar to fully understand the Accelerated Growth Plan for Pest Control. To express interest in attending, email casey@rhinopros.com.

Please don’t forget to review and follow Rhino Pest Control Marketing. Thanks

If you would like to schedule a meeting with Casey, click right here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.rhinopros.com/meetings/casey130⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

email: casey@rhinopros.com

Phone: 925-464-8383

One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/13571219/⁠

Today's episode will discuss the concept of goe-targeting or neighborhood style route building to:

Benefits:

• Provide more daily calls

• Better ETA for customers

• Reduce overall mileage & vehicle cost

• Tech familiarity in neighborhoods

In July, we will be having an online interactive webinar to fully understand the Accelerated Growth Plan for Pest Control. To express interest in attending, email casey@rhinopros.com.

Please don’t forget to review and follow Rhino Pest Control Marketing. Thanks

If you would like to schedule a meeting with Casey, click right here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.rhinopros.com/meetings/casey130⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

email: casey@rhinopros.com

Phone: 925-464-8383

One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024.

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/13571219/⁠

Today's episode will discuss the planning and considerations needed to accelerate your annual growth plans by taking advantage of the best quarter in pest control sales opportunity each year:

• Evaluate your own status in your local market.
• Assess your competition
• Create goals and plans for the 90 days in Q3
• Take some risks for greater rewards
• Think about automation for follow up on leads.

In early July, we will be having an online interactive webinar to fully understand the Accelerated Growth Plan for Pest Control. To express interest in attending, email casey@rhinopros.com.

Please don’t forget to review and follow Rhino Pest Control Marketing. Thanks

If you would like to schedule a meeting with Casey, click right here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.rhinopros.com/meetings/casey130⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

email: casey@rhinopros.com

Phone: 925-464-8383

One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024.

⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/13571219/⁠

Today's episode will discuss the process and techniques involved in selling pest control services to a variety of different opportunities. We will deal with the following:

• 10 different types of buying customers
• The 5-step sales process
• Identifying sales opportunities and taking advantage of them.
• Learning the skill of listening
• Being prepared to sell anything to anyone at anytime.

In early June, we will be having an online interactive webinar to fully understand the Accelerated Growth Plan for Pest Control. To express interest in attending, email casey@rhinopros.com.

Please don’t forget to review and follow Rhino Pest Control Marketing. Thanks

If you would like to schedule a meeting with Casey, click right here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.rhinopros.com/meetings/casey130⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

email: casey@rhinopros.com

Phone: 925-464-8383

One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024.

⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/13571219/⁠

Today's episode will discuss marketing automation for pest control and whether GoHighLevel is a good answer for pest control. Casey will discuss what marketing automation is and how to use it effectively to maximize your conversions for new sales.

In early June, we will be having an online interactive webinar to fully understand the Accelerated Growth Plan for Pest Control. To express interest in attending, email casey@rhinopros.com.

Please don’t forget to review and follow Rhino Pest Control Marketing. Thanks

If you would like to schedule a meeting with Casey, click right here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.rhinopros.com/meetings/casey130⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

email: casey@rhinopros.com

Phone: 925-464-8383

One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024.

⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/13571219/⁠

In this episode, Casey Lewis from Rhino Pest Control Marketing breaks down how pest control companies can use Google Ads strategically to generate high-quality leads while keeping costs under control.

You’ll learn:

• Why themed ad groups are the foundation of a high-performing campaign

• How to use phrase match and exact match to isolate high-intent clicks

• The benefits of separating high-cost keywords like “pest control” and “exterminator” from secondary target pest campaigns

• Whether running a brand name campaign is worth it for your pest control business

• Practical steps to structure campaigns for maximum ROI and lead quality

Whether you’re new to Google Ads or looking to refine your current campaigns, this episode gives you a clear roadmap to run efficient, conversion-focused ads for pest control.

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis
📧 casey@rhinopros.com
📞 (925) 464-8383

Follow and Subscribe:
📺 YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
📘 Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⭐ Leave us a Review on Google: ⁠⁠⁠⁠⁠⁠⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review

Episode Summary:

Artificial Intelligence is changing the way pest control companies handle customer calls, marketing, and reputation management. In this episode, we explore HighLevel’s full suite of AI tools—including the AI Live Call Agent—and show you how these tools can help you capture more leads, manage reviews, and save time, all while improving customer experience.

If you’ve ever wondered whether AI is ready for your pest control business, this is the episode you don’t want to miss.

Key Topics Covered:

1. AI Live Call Agent – How it handles live customer calls, books appointments, and saves missed leads.
   

2. Conversation AI – Automating text messages, Facebook Messenger, Instagram DMs, and email responses.
   

3. Reviews AI – Automatically requesting and responding to customer reviews to boost online reputation.
   

4. Content AI – Quickly generating blogs, emails, social posts, and ad copy for seasonal pest control campaigns.
   

5. Workflow AI Assistant – Simplifying automation for follow-ups, reminders, and technician notifications.
   

Funnel AI – Creating high-converting landing pages and sales funnels in minutes.

AI Reporting & Insights – Leveraging AI to understand lead sources and marketing ROI.

Practical Benefits & Drawbacks – Where AI shines and where human oversight is still needed.
Pro Tips for Starting Small – Best practices for implementing AI safely and effectively.

Key Takeaways:

• AI can capture and qualify leads even after hours, giving pest control companies a competitive edge.
  

• Review management and automated responses can strengthen your online reputation.
  

• Content creation, follow-up automation, and reporting become faster and easier, but human oversight remains important.
  

• The best place to start: AI Live Call Agent for after-hours calls and Reviews AI to boost credibility.
  

AI isn’t replacing humans—it’s making your team more efficient and freeing up valuable time.

“Interested in adding AI to your pest control business? Reach out to me directly, and I’ll help you implement the right tools for maximum impact. Don’t forget to subscribe to the show and leave a review—it helps more pest control pros find this podcast!”

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

casey@rhinopros.com

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠⁠

In this episode, we’re diving deep into what it really takes to dominate your local market online through smart SEO and strategic website structure. We break down the key differences between national and local SEO, and why a cookie-cutter approach won’t cut it for your pest control business.

You’ll learn how to build powerful, optimized landing pages for every city and service you offer, the importance of clean site architecture, and how to leverage internal linking to help Google index your content more effectively. We also explore the power of video and blog content in building authority and trust, while feeding your site with fresh, relevant material that moves the SEO needle.

Plus, we unpack Google’s E-A-T concept—Expertise, Authoritativeness, and Trustworthiness—and why it matters for pest control companies dealing with home safety and public health. You’ll get actionable tips on how to build credibility with Google and your customers, from showcasing local organizations on your site to earning backlinks from local sources and responding to reviews. Whether you're just starting to invest in SEO or you're ready to level up your strategy, this episode will give you the roadmap to turn your website into a local lead-generation machine.

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

casey@rhinopros.com

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

🎙️ Episode 14 - Season 4

The 2-Year Plan to Build Your Pest Control Success Pyramid

Description:
In this episode of The Pest Control Marketing Domination Podcast, Casey Lewis outlines a proven 2-year strategy to help pest control business owners build a solid foundation of 250+ recurring residential clients. Learn how to combine organic online growth with paid advertising to create a predictable revenue stream that supports long-term business success.

What You’ll Learn:

• Why recurring revenue is the foundation of your pest control success pyramid

• How to grow using SEO, Google reviews, and local online presence

• What to expect from different Google Ads budgets

• Is Facebook Ads worth it? When and how to use it effectively

• Growth benchmarks over 24 months

• Tools, CRMs, and automation that make scaling possible

Resources & Links:
👉 Call Casey for the 2-Year Roadmap Worksheet
👉 Contact Casey for a free marketing audit
👉 Subscribe & leave a review to support the show!

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

casey@rhinopros.com

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠