On this Pre-Thanksgiving episode we cover a flight of marketing topics.

On this episode, David Garfinkle, Jason Parker, and Scott Zetland join us over a beverage to talk about using AI to write better, more persuasive sales copy.

Special guest Kory Basaraba share his "Core Conversion Story" formula so you can create higher converting funnels.

On this episode, we'll be discussing one of our Favorite books, Outrageous Advertising That's Outrageously Successful by Bill Glazer. This book is a must-have if you're an entrepreneur.

Some of the best advice in the book is the observation that advertising ideas can be found anywhere and it is important to adapt ideas from other industries for your own business.

On this episode, we have a flight of topics. We share some interesting data from AARP on marketing to seniors and why many companies are missing huge opportunities with certain demographics.

We'll also discuss a social experiment that proves raising the price of your product or service increases its perceived value. 

On this episode, we'll be covering a flight of topics. Sean will share some takeaway's from Jeremy's Razors - a company that is positioning itself as the new anti-woke razor company. Sean has termed this "grudge branding" and we think it will be a continued trend in advertising. 

We also share 17 trigger words that you need to have in your email & copywriting toolbag. 

On this episode, we'll be covering some tips on positioning and persuasion; plus we'll share a cool tool that can help any podcaster cut their editing/ publishing time in half. 

This week, serial entrepreneur Matt Shoup joins us on the podcast to share some behind-the-scenes marketing lessons on how he grew a paint company into a $30 million dollar business. 

Today we cover a flight of persuasion topics including storytelling and the marketing genius of Alfred Hitchcock. Most people know Hitchcock as a famous filmmaker, but he was also a genius at marketing and persuasion. We'll be discussing some of the strategies he used to promote his movies and fill theatres. 

On this episode, we talk about takeaway selling and controversial marketing. 

On this episode, we'll be sharing specific words you should be using in sales negotiations to close more deals;  plus questions you should be using in your emails to increase your response rate. 

On this episode, we'll cover a flight of persuasion topics that range from RFK Jr's speech to werewolves, manipulation, nostalgia, and also how negative advertising can work in your favor.

On this episode, we'll be discussing how to use podcast or phone interviews as a B2B marketing strategy. If you're trying to reach a C-Suite-level executive, this is a great way to do it. 

On this episode, we'll be discussing one of the most persuasive words in the English language, and why it works. 

On this episode, we'll be discussing some writing and advertising lessons from James Patterson's new autobiography, and a really old book by PT Barnum. You don't want to miss some of the lessons we'll be sharing on this episode - they're gold! 

On this episode, we'll be sharing some marketing lessons from this summer's blockbuster, TopGun Maverick. We'll also dig into a book called the Alter Ego Effect. 

How to 10X Your Content Output Without any Extra Hassle or Work. Interview with Julian DeSchutter of Snacked -  https://snacked.io. 

On this episode, we'll be discussing a direct mail campaign swiped straight out of Chet Holmes's classic book The Ultimate Sales Machine. 

This week David Dutton joins us on the show to discuss some takeaways from a recent "millionaire dinner" he hosted in Nashville. 

David loves to connect with business owners and these mastermind dinners have always been a way to build lifelong relationships by connecting experts, influencers, and linchpins. 

On this episode, we interview Michael Epstein of PostPilot, a brand new weapon in the never-ending battle against declining email engagement and increasing PPC costs. 

On this episode, we'll be discussing a great way to get a meeting with those "big whales" using some online tools and the power of contact marketing. Plus we'll talk about how to effectively frame questions using commitment and consistency. 

On this episode, we'll be diving into Robert Greene's bestselling book "The 48 Laws of Power". This compelling book delves into the dynamics of power and influence in various aspects of life. You can grab a copy at https://amzn.to/4dNqFcU.

On this episode, we'll be discussing ideas for building personality into your sales copy. We'll also be sharing a takeaway lesson on using scarcity in your marketing. 

On this episode, we'll spend time discussing some copy techniques that will render buyers defenseless. One specific technique is the art of "inventing" - how to create new problems out of thin air. 

This week Ed Stapleton Jr. joins us on the podcast. Ed is the president of Clicks Geek, a PPC Agency that works with local businesses helping them get more paying customers & clients. Ed will be discussing how they market their services to niche industries & their proven system for bringing in more targeted prospects. 

On this episode, we dive into an all-time great book - Launch: How to Quickly Propel Your Business Beyond the Competition. We'll be discussing some important takeaways from it - most importantly "the secret to creating a good content marketing strategy". 

This week we welcome Veronica Thomas on the show to discuss this year's Super Bowl commercials and some advertising lessons we can learn from them. 

Veronica holds a Ph.D. from Kent State University and is an Associate Professor at Old Dominion University. Her expertise is in the area of consumer psychology, and her research focuses on social influence in the context of consumer-brand relationships and advertising. 

Dr. Thomas has received national media coverage for her expertise in outlets such as MarketWatch, Forbes, and Cosmopolitan.

You can learn more about her by visiting
https://www.veronicalthomas.com/

On this episode, we'll be discussing the one sentence that summarizes all persuasion.

If this one sentence is understood and used in your sales presentations, copywriting, and negotiations, the world will do your bidding. 

This week we welcome Jen Nash on the show. She's the author of the brand new book The Big Power of Tiny Connections. 

We'll be discussing how small interactions can spark huge outcomes. 

This week we welcome Nick Purdy, co-founder of Wild Heaven Beer on the show to talk about the key ingredients to making a remarkable beer brand.

On this episode, we'll be covering a flight of topics including the power of personalization, cross-promotion, packaging & branding, and more. 

Interview with Carolyn Beaudoin.

This week, Paul Burke joins me on the show to talk about his business startup RentHoop. RentHoop is a mobile app that NBCNews, MTV and USA Today have described as the "Tinder for finding roommates."

On this episode Paul will be sharing his background as a serial entrepreneur, and how he launched this new app that is revolutionizing the way people find roommates today.

We'll be discussing some great business startup lessons like how to effectively pitch your startup idea to others.

This week, I welcome Glenn Rubenstein on the show to talk about the benefits of podcast adverting. Glenn is the founder of Adopter Media, a dedicated podcast advertising agency. Glenn's agency was born out of the increasing need for educating the public on this emerging medium.

Their goal is to help build and manage successful relationships between sponsors and podcasters.

Glenn first started out started selling podcast ads for TWiT.tv (the world's largest tech podcast network). Since then, he's worked with dozens of companies to plan and execute successful podcast advertising campaigns and sponsorships.

On this episode, we'll be discussing what companies should look for when it comes to advertising on podcast shows.

You can find more weekly episodes like this by visiting http://www.LetsTalkMarketing.TV.

This week, I welcome Steve Silberberg on the show to talk about how he's built a successful business by turning his passion for backpacking into FitPacking.

Steve takes clients out for one and two week hiking trips to help them get fit and lose weight in the process.

You can find more weekly podcast episodes like this by visiting http://www.LetsTalkMarketing.TV.

This week, I welcome Jason Hairston on the show to talk business and marketing.
Jason is a former NFL player who after his career was over, launched Kuiu, a high-end outdoor apparel company.

After retiring from the NFL, Jason reinvented himself as a outdoor guru. He didn't have any experience in apparel previously; just a love for the outdoors and a passion for the best quality equipment.

Kuiu made $500,000 in sales on the first day and sold their entire inventory in the first 90 days of business.

Kuiu has been successful because they have brought some unique innovations to the market such as a water resistant down and a super light weight carbon fiber framed backpack. As an avid outdoorsman himself, Jason knows what is needed in the market.

Jason has turned what was once a past time of exploring and adventuring outdoors, into his livelihood and has revolutionized the outdoor apparel market in doing so.

You can find more weekly podcast interview like this by visiting http://www.LetsTalkMarketing.TV.

This week, I welcome Dr. Judy Morgan on the show to discuss how self publishing has positioned her as a sought after expert as a holistic veterinarian. 

She is an author, speaker, and holistic veterinarian, who has written and self published 3 books in the last two years.

Writing these books has given her national notoriety and led to dozens of paid speaking engagements at local, regional, and national events.

She is now a sought after blogger, speaker, and consultant on difficult cases.

In addition, veterinary practices have shown enormous growth due since writing these books.  

You can find more weekly episodes like this by visiting http://www.LetsTalkMarketing.TV.

This week I welcome Josh York on the show to talk marketing.

Josh is the founder and CEO of GYMGUYZ, an in home training company committed to enhancing and changing the overall health and fitness of individuals worldwide.

He and his team recently created a parody video of Taylor Swift's "Shake it Off" to promote their brand and it went completely viral in the first week.

It had over 800,000 views on Facebook, and was being shared by professional athletes and celebrities.

That one video led to a franchise deal in Houston and has helped to grow their brand world wide. Josh will be sharing all of the details on how they were able to put this video together in a short time and discuss their plans for an upcoming video using another song parody.

You can find more weekly episodes like this by visiting http://www.letstalkmarketing.TV.

This week, I welcome Gabe Priyev, founder and CEO of IncentFit a company that pays people to exercise. The funds come from employers or health insurance companies and they do all the administration of the benefits.

It's essentially gym reimbursements on steroids.

Gabe bootstrapped this new startup just 3 years ago, and it is now a profitable and growing business.

After studying Industrial Engineering & Operations Research at UC Berkeley, he went on to consult for several companies including Boston Scientific, Lennar Homes, iGo Cars, and United Airlines.

Wanting to further his people management and operations skills, he took a position at McMaster Carr as an internal consultant and team manager.

Gabe left there to pursue an MBA and masters of engineering from Kellogg but dropped out to pursue IncentFit, a startup that pays people to exercise.

Gabe is an avid runner, swing dancer, and world traveler.

You can find more weekly episodes like this by visiting www.LetsTalkMarketing.TV.

David Dutton joins us again this week to talk about how to keep customers in your pinball machine.

This week we welcome Leo Welder on the show to talk marketing. Leo Welder is the founder of an Austin, TX based company called ChooseWhat.com.

Their company provides practical, step-by-step guidance to entrepreneurs trying to turn their great idea into a business. Leo regularly publishes articles on the startup process on the ChooseWhat blog (STARTicles) as well as the Huffington Post.

On this episode Leo will be sharing some importantly lessons regarding search engine marketing. Back in 2012, Leo's company suffered an enormous setback when Google first algorithm update, Penguin hit. They were forced to make some tough decisions. One of the biggest was having to let all of their full time employees go.

Through this setback, Leo learned some valuable lessons that have helped his company survive the changes and become better today.

You can find more weekly episodes like this by visiting http://www.LetsTalkMarketing.TV.

This week I welcome Kaleigh Wiese on the show to discuss marketing with SnapChat. Kaleigh is the founder and CEO of Garment Exchange, a fresh startup in the fashion industry.

They are the first community driven peer-to peer marketplace that allows women nationwide to rent their clothing.

Their target audience is 2-sided and ages span between 20-30 primarily. They launched in May of 2015, and have chosen to bootstrap completely. Approaching marketing was initially quite overwhelming with no budget.

However, they've gotten crafty and seen some great results using SnapChat.

For example they've used fun GeoFilters with a “sponsored by Garment-Exhange” graphic over locations where our potential users are located (localized fashion weeks, college sorority houses, women based events across the US, etc.)

We'll be discussing this strategy and more with Kaleigh this week as we talk about how SnapChat can benefit your business.

You can find more weekly episodes like this by visiting http://www.LetsTalkMarketing.TV.

This week, we welcome AJ Fountain, co-owner of a Dr. Squatch Soap Co. AJ will be sharing the success story of their startup company 4 years ago and how they've been able to grow it at least 200% every year without receiving a dollar of outside capital.

These guys have worked hard to create an amazing product and a scalable business from day one.

AJ will be discussing how they used guerrilla marketing and PR to bootstrap this business without investors.

You can find more weekly episodes like this by visiting http://www.LetsTalkMarketing.TV.