Explore every episode of the podcast Persuasion by the Pint

On this episode, we welcome Alison McBain to the show. In 2024, Alison pursued a project called “Author Versus AI,” where she wrote a book a week, using no AI at all (resulting in 34 books in total).

She’ll share her own story, and how anyone can write a book in a week without using AI. You can learn more about Alison at https://www.alisonmcbain.com.

AI is fundamentally changing how content is discovered, processed, and presented through AI platforms and AI-powered search. On this episode, copywriter Scott McKelvey joins us to talk about writing content to show up in AI-generated answers, summaries, and overviews. You can learn more about Scott and read some of his work by visiting https://www.scottmckelvey.com.

AI is increasingly adept at persuasion, leveraging personalized messaging and real-time psychological profiling to influence individuals. On this episode, Todd Goodwin, a Board Certified Hypnotist, joins us to discuss how humans could steer AI to manipulate vulnerable (most) people to act against their self-interest. Todd is among the few hypnotists (only 1 in 500) to earn the title “Board Certified Fellow” from the National Guild of Hypnotists. He is also a Master Practitioner of NLP.

On this episode, we'll wrap up our discussion of the Puppet Masters Bible by Tom Walker.

On this episode, we'll be discussing the book "The Puppet Masters Bible" by Tom Walker. Our brain is a predictable machine. It operates on patterns, and when you know how to disrupt those patterns, you can reprogram it. That’s where neuroscience-backed manipulation comes in. It's nothing new, but we'll be discussing some of our biggest takeaways from reading it.

In this episode, Dave Dutton joins the podcast to talk about marketing and what he would do if he were starting a business today with no money. We also try building an app with A.I.

In this episode, we'll discuss a variety of topics, including Hooters' rebranding, a subtle but clever Mercedes ad, emotional marketing for nonprofits, and how to generate more business for your local restaurant.

On this episode, Len Foster, author of the book WonderWords: Simple Words For Influence And Persuasion. Len is an author and business consultant specialising in customer acquisition and retention through referral marketing and customer experience. Over the years, He's written and published several successful books, bringing real, hands-on experience to the table. His mission is simple: to help businesses attract clients and turn them into loyal advocates.

On this episode, we welcome Gavin Stone, author of the bestselling book How to Tell if Someone is Lying. Gavin served as a security and intelligence covert specialist. He has over 20 years of applied experience, globally deployed by government organizations such as the British Ministry of Defence, corporations, and ultra-high-net-worth VIPs.

We'll discuss these hidden risks with Brady Dahmer, author of the new book "Blindspots".

On this episode, Nika Kabiri joins the show to the real drivers of consumer choice. Nika has spent 25+ studying decision-making, with 15 of those years in consumer insights. She has taught Decision Science at the University of Washington, and her expertise in decision-making has been featured in the Wall Street Journal, the Washington Post, Time, Forbes, Inc., Fast Company, MarketQuest, Gizmodo, and more.

Interview with Russ Ruffino, Founder & CEO of Clients on Demand.

Interview with David Dutton.

On this episode, we'll discuss how to turn words into magic using the example of J. Peterman and others who've turned "ordinary stuff" into high-margin products.

Interview with Matt Rouse - Author of "Will AI Take My Job"

Can AI Increase Conversion Rates? Interview with Matthew Stafford.

On this episode, we'll be discussing a book that is being hailed as the modern-day "How to Win Friends and Influence People". It's called "The Science of Likability".

On this episode, we'll discuss the 2025 trends for AI, SEO, PPC, and content marketing. Plus, we'll cover the biggest reasons for online cart abandonment, and how to fix them.

On this episode, Sean will share one of the wildest Santa origin stories you've ever heard. We'll also cover some other marketing topics on this holiday flight of persuasion.

Interview with Dale Dupree of The Sales Rebellion.

Interview with ChatBotMom, Mary Kathryn Johnson.

On this Pre-Thanksgiving episode we cover a flight of marketing topics.

On this episode, David Garfinkle, Jason Parker, and Scott Zetland join us over a beverage to talk about using AI to write better, more persuasive sales copy.

On this episode, we welcome Nick Bennet to the podcast. Nick is a long-time B2B marketer turned co-founder of TACK, where they help brands build authentic customer connections through people-first go-to-market strategies. After 15 years in the industry, he's seen how the creator economy can transform B2B marketing, and he's captured these insights in his latest book B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing, coming out on December 3rd.

On this episode, Mike & Rick Tielemans join the show. They are recently identical twins who’ve been in the direct response marketing game for 16 years. After shutting down their agency, they pivoted from trying to become “better marketers” to figuring out how to make their clients’ businesses “more marketable”. They spent years bouncing around cheap Mexican hostels while studying cults, cult brands, social movements, and human psychology to understand why people buy.

That’s how they created The Tribe Method for building 6 - 7 figure communities that people actually want to buy from and belong to so you can get paid daily to hang out with your kind of people.

You can get their book 27 TRIBAL PSYCHOLOGY SECRETS for only $8 at https://www.tribemethod.com/secrets62....

On this episode, we interview Horror Fiction writer Mark Leslie. Mark would be the first person to admit he's still afraid of the monster under his bed. That might be why most of his books explore the darker side.

In addition to penning a series of true ghostly tales (that include SPOOKY SUDBURY, HAUNTED HOSPITALS and CREEPY CAPITAL), he has written a few horror titles (I, DEATH, ONE HAND SCREAMING, and NOCTURNAL SCREAMS), is the editor of the horror anthologies CAMPUS CHILLS, FEEL THE FEAR, and SUPERNATURAL, and is the author of the humorous urban fantasy action/adventure 'Canadian Werewolf" series.

On this episode, we'll be discussing the book "Key Person of Influence"

Interview with special guest Seth Czerepak.

Interview with Aleasha Bahr.

On this episode, we welcome Chris Silvestri, founder of Conversion Alchemy to the show.

On this episode, we'll analyze RFK Jr's speech with AI (Claude) and find out what made it so persuasive.

Special guest Kory Basaraba share his "Core Conversion Story" formula so you can create higher converting funnels.

On this episode, we'll cover a flight of persuasion topics that range from RFK Jr's speech to werewolves, manipulation, nostalgia, and also how negative advertising can work in your favor.

On this episode, we'll be diving into Robert Greene's bestselling book "The 48 Laws of Power". This compelling book delves into the dynamics of power and influence in various aspects of life. You can grab a copy at https://amzn.to/4dNqFcU.

Interview with Carolyn Beaudoin.

David Dutton joins us again this week to talk about how to keep customers in your pinball machine.

On this episode, we welcome serial entrepreneur and investor David Dutton back to the show. Dave will share some real-world, no-BS strategies on how he recently helped grow a local client's businesses by $170K in just 6 months using education marketing.

On this episode, we interview Nicki Krawczyk - a 20-year copywriting and marketing veteran who has written for multi-billion-dollar companies (including Hasbro, Adidas, TripAdvisor, T.J.Maxx, Keurig, and more), solopreneurs, and every size business in between.

On this episode, we welcome Kevin Donlin back to the show. He's the #1 Authority on Real Marketing in a Digital World, and founder of Client Cloning Systems. You can learn more about him by visiting https://clientcloningsystems.com.

On this episode we cover another random flight of persuasion topics. 

On this episode, we welcome Mark Stern of Custom Box Agency.

How Can a BOX Transform Your Business? We’ll be answering that question in our interview with Mark. His company creates a strategically designed experience for their clients, turning a vision into an event that customers will never forget.

You can find them at https://customboxagency.com.

On this episode, Daniel Den joins us. He is the co-author of the new book "Ideas That Influence". His new book aims to help business owners discover successful marketing ideas that break through the noise of the 9,999 ads your customers are exposed to every day. You can learn more by visiting https://www.bigideasbox.com/free-box-....

Interview with Joel Dimsdale author of Dark Persuasion. 

On this episode, Tom Camp of www.funnyadsandfunnels.com joins us to talk about the secret of making funny engaging, and converting video ads.

On this episode, Vanessa Bohns joins us. She's the author of the book "You Have More Influence Than You Think". Vanessa is a social psychologist and professor of organizational behavior at Cornell University. She holds a PhD in psychology from Columbia University and an AB from Brown University. Her writing has appeared in the New York Times, Wall Street Journal, Harvard Business Review, and other outlets, and her research has been featured in The Wall Street Journal, The New York Times, The Economist, and on NPR's Hidden Brain. She lives in upstate New York. You can learn more about her at https://www.vanessabohns.com.

On this episode, William Hamilton of Church Posting joins us to share how he's using A.I. for marketing and helping churches across the US grow their engagement. You can learn more at https://churchposting.com. 

We'll be discussing a chapter of Simon Carmen's new book "Made Your Look"

On this episode, we welcome copywriter Donnie Bryant to the show. Donnie has written an incredible book called "Subject Line Science - 11 "Made You Look" Secrets to Get Emails Opened and Read".

On this episode, we'll be discussing the art of negative reverse selling, plus other sales strategies from the classic book You Can’t Teach a Kid to Ride a Bike at a Seminar - Sandler Training’s 7-Step System for Successful Selling. You can find it at https://amzn.to/3UlUZTO.

On this episode, Andrea Brizendine talks to us about positioning.