Personal Branding Unlocked – Details, episodes & analysis

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Personal Branding Unlocked

Personal Branding Unlocked

Personal Branding Unlocked

Business

Frequency: 1 episode/11d. Total Eps: 40

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Helping professional services folks with tips, tricks & strategies to build and manage a successful personal brand.

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  • 🇩🇪 Germany - marketing

    16/11/2025
    #69

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S01EP15 | Building a Brand That Inspires: Kimberly Lewis on Leadership, Inclusion, and Authenticity

Season 1 · Episode 15

mercredi 20 novembre 2024Duration 01:29:31

Content Warning:
This episode includes discussions about miscarriage and related topics. Listener discretion is advised.

In this episode of Personal Branding Unlocked, hosts Monica Walmsley and Josh Lawlor sit down with Kimberly Lewis, General Manager of Prelude Australia, to explore how personal branding can amplify leadership impact, inspire change, and foster inclusion. Kimberly’s journey from Speech Pathologist to executive leader provides valuable insights for professionals aiming to build authentic and powerful personal brands. Here's what you'll learn:

  1. Transitioning Your Brand Through Career Changes
    Kimberly shares her journey from clinical roles to leadership in the not-for-profit sector and how she redefined her personal brand to reflect her evolving career.
  2. Maintaining Your Brand During Career Breaks
    Discover Kimberly’s strategies for staying visible and relevant while on parental leave and why career breaks can be an opportunity to strengthen your personal brand.
  3. The Role of Authenticity in Leadership
    Kimberly discusses the importance of aligning your personal brand with your values and the mission of your organisation, particularly in the not-for-profit space.
  4. Advocating for Diversity and Inclusion
    Learn how Kimberly uses her personal brand to champion access, inclusion, and the rights of people with disabilities, inspired by her own lived experiences.
  5. Leveraging Education for Brand Growth
    As a recent MBA graduate, Kimberly highlights how furthering her education has elevated her leadership approach and enriched her personal brand.
  6. Storytelling as a Branding Tool
    Hear how Kimberly uses storytelling to connect with stakeholders, foster community engagement, and inspire action for sensitive causes like disability rights.
  7. Personal Branding Strategies for Leaders
    Kimberly shares actionable advice for professionals looking to raise their profile, including her favourite digital tools and platforms for not-for-profit leaders.
  8. Mentorship and Empowering Women in Leadership
    Be inspired by Kimberly’s passion for supporting women in leadership and how she mentors others to build impactful personal brands.

Join us for this inspiring and insightful conversation that will leave you with practical tips for building a personal brand that truly stands out.

LINKS:

TedTalk by Stella Young
https://www.ted.com/talks/stella_young_i_m_not_your_inspiration_thank_you_very_much?subtitle=en

Prelude Australia
https://preludeaustralia.org.au/

Kimberly's LinkedIn
https://www.linkedin.com/in/kimberly-lewis-23a845104/

Connect with Us:

Follow us on social media HERE to stay updated with episode releases and behind-the-scenes content.

Subscribe to "Personal Branding Unlocked" on your fave podcast platform to ensure you never miss an episode! Our full episodes promise to be insightful, offering actionable advice and stories from seasoned professionals.

We can't wait to start this journey with you. Remember, personal branding is a journey, not a destination, and we're here to help you unlock it.

Check out our other podcast Leaders Unlocked







S03EP12 | How Hayden Asper Built a Standout Personal Brand in the High-Stakes World of Insolvency – You Can Too!

Season 3 · Episode 12

mercredi 23 octobre 2024Duration 46:09

In this episode of Personal Branding Unlocked, Monica and Josh sit down with Hayden Asper, a seasoned professional in the field of insolvency, to uncover the secrets behind building a powerful personal brand in professional services. Hayden shares invaluable insights from his career, volunteering, and networking, providing practical takeaways for anyone looking to elevate their brand.

Key Takeaways:

  1. Building a Resilient Brand in a Tough Industry – Hayden dives into how working in the challenging field of insolvency has shaped his professional reputation and what you can do to build trust in high-pressure industries.
  2. Balancing Professional Life with Volunteering – Discover how Hayden’s dedication to volunteer work has not only helped him give back but has also been a key driver in growing his network and enhancing his personal brand.
  3. Networking That Counts – Learn Hayden’s strategies for building and maintaining meaningful connections locally that have contributed to his success. Get actionable tips on how to strengthen your network and leverage it for brand growth.
  4. Staying Positive in Difficult Work Environments – Hayden shares how he maintains a positive outlook and stays motivated, even when working through tough financial situations—skills you can apply to build resilience in your personal brand.
  5. Personal Growth and Brand Evolution – Listen to Hayden’s advice for building a personal brand that aligns with both your professional expertise and personal passions, ensuring long-term growth and fulfillment.
  6. The Future of Insolvency and Brand Adaptability – Gain insights into emerging trends in insolvency and how professionals like Hayden are preparing for changes that will impact their careers and personal brands.

This episode is packed with insights that will resonate with leaders and professionals across industries looking to stay ahead in an ever-evolving business landscape. Help your personal brand stand out by tuning in today!

Connect with Us:

Follow us on social media HERE to stay updated with episode releases and behind-the-scenes content.

Subscribe to "Personal Branding Unlocked" on your fave podcast platform to ensure you never miss an episode! Our full episodes promise to be insightful, offering actionable advice and stories from seasoned professionals.

We can't wait to start this journey with you. Remember, personal branding is a journey, not a destination, and we're here to help you unlock it.

Check out our other podcast Leaders Unlocked







S03E03 | Building a Personal Brand Internationally with Brittany Deller

Season 3 · Episode 3

mercredi 5 juin 2024Duration 44:10

Why You Should Listen to This Episode

  • Marketing Powerhouse Insights: Brittany Deller, a seasoned marketer with a global career, shares her extensive experience and unique strategies for building a personal brand from scratch.
  • Personal Branding Tips: Learn the key elements and actionable tips for developing a strong personal brand, whether you're starting out or looking to enhance your current efforts.
  • Real-life Examples: Brittany discusses her journey from Newcastle to the UK, highlighting real-life applications of marketing principles in diverse environments.
  • Public Speaking and MC Skills: Discover how Brittany leverages her skills as a public speaker and MC to amplify her personal brand.
  • TikTok as a Branding Tool: Understand how Brittany uses TikTok effectively beyond dancing videos, making it a platform for professional growth and audience engagement.
  • Data-Driven Strategies: Insights into how data and insight management can optimise your branding efforts and inform strategic decisions.
  • Adaptability and Resilience: Brittany’s story is a testament to resilience and adaptability in the ever-evolving world of marketing and personal branding.
  • Networking and Consistency: The importance of networking, both online and offline, and maintaining consistency in your branding efforts.
  • Cultural Adaptation: Learn about the challenges and strategies of establishing a personal brand in a new country and adapting to different cultural expectations.
  • Engaging Content: A mix of professional advice, personal anecdotes, and engaging dialogue that keeps you hooked from start to finish.

Tune in to this insightful episode to unlock the secrets of personal branding with expert advice from Brittany Deller. Perfect for marketers, entrepreneurs, and anyone looking to enhance their personal brand!

Link to Brittany’s LinkedIn profile: https://www.linkedin.com/in/brittanydeller/ 

Connect with Us:

Follow us on social media HERE to stay updated with episode releases and behind-the-scenes content.

Subscribe to "Personal Branding Unlocked" on your fave podcast platform to ensure you never miss an episode! Our full episodes promise to be insightful, offering actionable advice and stories from seasoned professionals.

We can't wait to start this journey with you. Remember, personal branding is a journey, not a destination, and we're here to help you unlock it.

Check out our other podcast Leaders Unlocked







S03E02 | From War Zones to Thriving Business with Michelle Crawford

Season 3 · Episode 2

mercredi 22 mai 2024Duration 39:10

Episode Highlights:

  • Meet Michelle Crawford: Founder of Being More Human and a leadership coach with over 25 years of experience in HR and transformational coaching.
  • Authenticity & Consistency: Discover how Michelle's genuine approach has been the cornerstone of her personal branding success.
  • Real-World Insights: From working in war zones to advising brands like Kellogg's and Oxfam, Michelle shares stories that shaped her journey.
  • Thrive Stars: Learn about Michelle's latest project, a star rating system for businesses focused on culture, inclusion, wellbeing, productivity, and sustainability.
  • Practical Tips: Get actionable advice on building a strong personal brand and leading with impact.

Why Listen?

  • Inspirational Journey: Michelle's path is filled with unique experiences and lessons in leadership.
  • Expert Advice: Gain insights from someone who's transformed organisations and guided top-tier brands.
  • Innovative Ideas: Hear about cutting-edge approaches to personal and organisational development.

Tune in to uncover the secrets behind Michelle Crawford's personal branding and leadership strategies!

Things we said would be in the show-notes:
Get in touch with Michelle on LinkedIn
Check out Bring More Human HERE
Check out Thrive Stars HERE

Connect with Us:

Follow us on social media HERE to stay updated with episode releases and behind-the-scenes content.

Subscribe to "Personal Branding Unlocked" on your fave podcast platform to ensure you never miss an episode! Our full episodes promise to be insightful, offering actionable advice and stories from seasoned professionals.

We can't wait to start this journey with you. Remember, personal branding is a journey, not a destination, and we're here to help you unlock it.

Check out our other podcast Leaders Unlocked







S03E01 | Mothers and Mentors: Building Personal Brands with our Mums, Bernice & Sharen

Season 3 · Episode 1

mercredi 8 mai 2024Duration 46:29

In this heart-warming Mother's Day episode of Personal Branding Unlocked, we welcome our mums, Bernice and Sharen, to share inspiring stories of how they built personal brands that shaped their careers. The episode also features special appearances by Monica's children, Toby and Tully.

Bernice, the education aficionado, reflects on her fulfilling career in early childhood education, advocating for sustainability, creativity, and innovation in the field. Sharen, the karaoke queen, recounts her 24-year journey in the entertainment industry, having built You're The Star Karaoke from scratch. She shares how she incorporated consistency, creativity, and relationship-building to create a thriving brand.

Both mums offer valuable lessons on how to align your passion with your core values, maintain authenticity, and nurture meaningful relationships. Their practical advice and heartening stories make this episode a must-listen for anyone interested in personal branding and career development.

Listen to this special Mother's Day episode on Personal Branding Unlocked to gain insight into building an authentic and successful personal brand. 

Connect with Us:

Follow us on social media HERE to stay updated with episode releases and behind-the-scenes content.

Subscribe to "Personal Branding Unlocked" on your fave podcast platform to ensure you never miss an episode! Our full episodes promise to be insightful, offering actionable advice and stories from seasoned professionals.

We can't wait to start this journey with you. Remember, personal branding is a journey, not a destination, and we're here to help you unlock it.

Check out our other podcast Leaders Unlocked







S02E14 | Authenticity in Personal Branding with Steph Jordan

Season 2 · Episode 14

mardi 9 avril 2024Duration 43:21

Summary

In this episode of Personal Branding Unlocked, Monica and Josh introduce Stephanie Jordan, a licensed residential sales consultant with Lisa Macklin Property in New Lambton. Stephanie shares her journey from HR to real estate and how her background in HR shaped her approach to the industry. She emphasizes the importance of saying yes and consistency in building a personal brand. Stephanie also discusses the role of personal branding in her success and how she stays on top of the constantly changing real estate industry. She credits her mentors for helping her build her personal brand and shares her strategies for social media and content creation. Steph discusses the importance of balancing personal and professional life, finding the right office culture, and the value of personal branding in the real estate industry. She shares her experiences on Selling Houses Australia and Stars of Newcastle, highlighting the benefits of community involvement. Steph emphasizes the significance of networking and challenges listeners to attend a networking event.

Keywords
personal branding, real estate, HR, consistency, mentors, social media, content creation, personal branding, real estate industry, work-life balance, office culture, community involvement, networking

Takeaways

  • Saying yes and consistency are key in building a personal brand.
  • Personal branding is important in the real estate industry, where word of mouth and referrals play a significant role.
  • Staying on top of industry changes and regulations is crucial for success.
  • Mentors can provide guidance and support in building a personal brand.
  • Social media and content creation are effective strategies for building a personal brand. Balancing personal and professional life is crucial, and it's important to set boundaries and prioritize self-care.
  • Finding the right office culture is essential for personal branding and career success. It's important to choose a company that allows you to have a personal brand and supports your growth.
  • Community involvement and giving back can enhance personal branding and create meaningful connections.
  • Networking is a powerful tool for building relationships and expanding professional opportunities. Attending networking events can be uncomfortable but can lead to valuable connections and opportunities.
  • Authenticity is key in personal branding. Being true to yourself and maintaining consistency in your actions and communication helps build trust and connection with others.

Links
https://www.instagram.com/stephjordan_lmproperty/
https://www.linkedin.com/in/stephanie-jordan-9283a647/
https://lmproperty.au/

Connect with Us:

Follow us on social media HERE to stay updated with episode releases and behind-the-scenes content.

Subscribe to "Personal Branding Unlocked" on your fave podcast platform to ensure you never miss an episode! Our full episodes promise to be insightful, offering actionable advice and stories from seasoned professionals.

We can't wait to start this journey with you. Remember, personal branding is a journey, not a destination, and we're here to help you unlock it.

Check out our other podcast Leaders Unlocked







S02E13 | Unlocking Happiness and Authenticity: Declan Edwards on Personal Branding and Well-Being

Season 2 · Episode 13

mercredi 3 avril 2024Duration 54:52

In this episode of Personal Branding Unlocked, hosts Monica Walmsley and Josh Lawlor welcome Declan Edwards, a happiness researcher and the founder of BU Happiness College. Declan shares his journey from the fitness industry to pioneering happiness education and how he's dedicated his life to understanding and teaching the intricacies of human happiness.

Key Highlights:

  • Introduction to Declan Edwards: Discover Declan’s background in positive psychology, acceptance and commitment therapy, and mindfulness-based stress reduction, and his mission to enhance individual and organizational happiness.
  • Building a Personal Brand through Authenticity: Declan emphasizes the importance of being genuinely oneself to build a personal brand, sharing his own experiences of living authentically and aligning personal actions with professional identity.
  • Happiness as a Skill: Declan discusses his approach to happiness, debunking common misconceptions and highlighting it as a cultivated skill rather than a by-product of achievements.
  • Journey of BU Happiness College: From Declan's early days in the fitness industry to creating a global movement focused on empowering people to prioritize happiness and wellbeing.
  • The Role of Happiness in Professional Settings: Insights into how Declan’s work with BU Happiness College is transforming organizational cultures by prioritizing happiness as a key performance indicator.
  • Challenges and Reflections: Declan shares personal stories of growth, challenges in practicing what he preaches, and his continuous learning journey in the field of happiness and wellbeing.
  • Future of BU Happiness College: Declan outlines his vision for extending the reach of happiness education to national and international policy-making.

Episode Insights:

  • Experience Declan's engaging storytelling and actionable insights into cultivating happiness in both personal and professional realms.
  • Learn about the dynamics of personal branding within professional services and how individual authenticity plays a crucial role.
  • Get a behind-the-scenes look at the hosts' interactions, sharing personal anecdotes and reflecting on the broader implications of their discussions on personal branding and happiness.

Things we said would be in the show-notes:

Connect with Declan Edwards:

  • Website: https://declanjedwards.com
  • Discover Declan’s holistic approach to happiness and how he’s influencing the field of positive psychology.

Join us on Personal Branding Unlocked as we dive into these fascinating topics with Declan Edwards, providing you with the tools and insights to unlock your own personal brand and cultivate a happier, more fulfilling life.

Connect with Us:

Follow us on social media HERE to stay updated with episode releases and behind-the-scenes content.

Subscribe to "Personal Branding Unlocked" on your fave podcast platform to ensure you never miss an episode! Our full episodes promise to be insightful, offering actionable advice and stories from seasoned professionals.

We can't wait to start this journey with you. Remember, personal branding is a journey, not a destination, and we're here to help you unlock it.

Check out our other podcast Leaders Unlocked







S02E12 | Crafting Your Narrative: Harnessing the Power of Video in Personal Branding with Joel Whittle

Season 2 · Episode 12

mercredi 27 mars 2024Duration 50:23

In this episode of Personal Branding Unlocked, hosts Monica Walmsley and Josh Lawlor welcome Joel Whittle, a visionary entrepreneur in the video production industry. Joel shares his journey of shifting from traditional employment to establishing WIM Media, a company dedicated to helping entrepreneurs express their unique stories through video. 

Key Insights: 

  • Personal Branding through Video: Joel emphasizes the significance of video in personal branding, highlighting its power to foster genuine connections and effectively communicate brand messages. 
  • The Journey to Entrepreneurship: Joel discusses his transition from a conventional career to following his passion for video production, underlining the importance of starting somewhere and being consistent. 
  • Video's Impact on Professional Services: In the realm of professional services, Joel notes how video can significantly enhance client engagement and trust, setting businesses apart in a competitive market. 
  • Content Creation Tips: Joel offers practical advice for creating engaging video content, including starting simple with smartphone cameras and focusing on authenticity. 
  • Emerging Trends in Video Production: The conversation turns to the evolving landscape of video production, with Joel sharing insights on the integration of AI and its role in future content creation. 
  • Building Community through Storytelling: The episode concludes with a discussion on the power of storytelling in building a relatable and trustworthy brand, suggesting that sharing personal experiences can create a deeper connection with the audience. 

This Week's Challenge: 
Create and share personal stories or videos every day for 14 days to build consistency and authenticity in your content. This practice aims to transform content creation into a habit, strengthening your personal branding and audience engagement. 

https://wimmedia.com.au/ 

https://www.linkedin.com/in/joel-whittle-%F0%9F%8E%A5-49212412a/  

Connect with Us:

Follow us on social media HERE to stay updated with episode releases and behind-the-scenes content.

Subscribe to "Personal Branding Unlocked" on your fave podcast platform to ensure you never miss an episode! Our full episodes promise to be insightful, offering actionable advice and stories from seasoned professionals.

We can't wait to start this journey with you. Remember, personal branding is a journey, not a destination, and we're here to help you unlock it.

Check out our other podcast Leaders Unlocked







S02E11 | Unveiling the Gravamen of Success with James d’Apice

Season 2 · Episode 11

mercredi 20 mars 2024Duration 01:01:36

Welcome to another insightful episode of Personal Branding Unlocked, where hosts Josh Lawlor and Monica Walmsley dive deep into the world of legal expertise and personal branding. In today's episode, we are joined by James d’Apice, a seasoned commercial and litigation lawyer renowned for his unique approach to the legal world and the mastermind behind Gravamen. 

  What You’ll Learn: 

  •   The journey of James d’Apice into the legal profession and the founding of Gravamen. 
  • The significance of authenticity in building a personal brand. 
  • Insights into the art of balancing rigorous legal practice with approachability. 
  • The evolution of Gravamen and its niche in handling co-ownership disputes. 
  • Strategies for effective personal branding and marketing in the legal industry. 

Episode Highlights: 

00:00 - Introduction and casual catch-up with Josh and Monica. 

04:15 - James d’Apice discusses his path into the legal profession and the origins of Gravamen. 

12:30 - The power of authenticity in personal branding and professional success. 

21:05 - James delves into the niche focus of Gravamen and its unique approach to legal disputes. 

33:50 - Marketing strategies and the importance of social media presence in the legal sector. 

47:10 - The future of Gravamen and James's vision for work-life balance. 

Quotable Moments: 

  James on personal branding: "Authenticity is the foundation of any successful personal brand. It's about being yourself in every aspect of your professional presentation." 

Monica on recruitment: "Understanding the industry from both sides provides a unique advantage in legal recruitment and personal branding consultancy." 

Resources Mentioned: 

Gravamen's website: https://gravamen.com.au/ 

Coffee and Case Notes video series by James d’Apice: 

https://www.instagram.com/coffeeandacasenote/ 

 https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=1466677013 

Connect with Us: 

Visit our website at www.personalbrandingunlocked.com.au for more episodes and resources to help you build your personal brand. Follow us on our social media channels to stay updated and engage with our community. 

Thank you for tuning in to Personal Branding Unlocked with Josh Lawlor and Monica Walmsley. Don’t forget to subscribe, rate, and leave us a review. Keep crafting your professional identity because you are the brand that speaks volumes. 

Connect with Us:

Follow us on social media HERE to stay updated with episode releases and behind-the-scenes content.

Subscribe to "Personal Branding Unlocked" on your fave podcast platform to ensure you never miss an episode! Our full episodes promise to be insightful, offering actionable advice and stories from seasoned professionals.

We can't wait to start this journey with you. Remember, personal branding is a journey, not a destination, and we're here to help you unlock it.

Check out our other podcast Leaders Unlocked







S02E10 | Advocating for Change and Building a Brand with Purpose

Season 2 · Episode 10

mercredi 13 mars 2024Duration 01:05:49

Warning: This episode discusses topics related to sexual, domestic, and family violence, which may be distressing and triggering for some listeners. Listener discretion is advised.

In this inspiring episode of Personal Branding Unlocked, hosts Josh Lawlor and Monica Walmsley are joined by Giorgia Wilson and Sarah Welfare of We Gotchu Girl. They delve into the impactful world of legal advocacy and personal branding, sharing insights into their journey, the importance of networking, and the mission of their organisation.

Guest Bios:

  • Giorgia Wilson: A final year law student and passionate advocate for social justice, Giorgia is dedicated to supporting victims of domestic and sexual violence and aims to specialize in family law.
  • Sarah Welfare: Also a final year law student, Sarah is the Chief Operations Officer at WGG and focuses on providing high-quality legal services while fostering respect and empowerment in the legal field.

Key Topics Discussed:

  • The journey of starting We Gotchu Girl and its evolution to WGG Australia.
  • The critical role of personal branding in legal advocacy and how it aids in promoting gender equality.
  • The significance of networking for personal and professional growth, especially for young professionals.
  • Insights into balancing intense work in legal advocacy with personal life and academic commitments.
  • The importance of trauma-informed education and legal reform in addressing sexual and domestic violence.

Challenges and Successes:

  • Giorgia and Sarah discuss their experiences navigating the complexities of their legal careers while actively contributing to social justice.
  • They highlight the success of community events and educational initiatives aimed at raising awareness and supporting victims.

Personal Branding Tips:

  • Authenticity and clear purpose in branding, especially when representing causes like social justice and legal advocacy.
  • The strategic use of networking and social media to amplify the message and reach of their organization.

Listener Challenge:
Josh and Monica challenge listeners to actively engage with their communities through volunteering, encouraging them to contribute to meaningful change while building their personal brand.

Conclusion:
This episode showcases the power of combining professional expertise with passionate advocacy. Giorgia and Sarah inspire listeners to use their skills for social good, demonstrating that personal branding extends beyond business and into the realms of social impact and change.

Connect with Us:

Follow us on social media HERE to stay updated with episode releases and behind-the-scenes content.

Subscribe to "Personal Branding Unlocked" on your fave podcast platform to ensure you never miss an episode! Our full episodes promise to be insightful, offering actionable advice and stories from seasoned professionals.

We can't wait to start this journey with you. Remember, personal branding is a journey, not a destination, and we're here to help you unlock it.

Check out our other podcast Leaders Unlocked








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