This is the Gay Business & Marketing Made Easy Podcast where you’ll learn how to do business with and market to the LGBT community in an authentic and transparent way. We’re talking about the $884 billion dollar lesbian, gay, bisexual and transgender community. We’ll help you grow your business, gain market share, and impact your bottom line. Hosted by the Professional Lesbian, Jenn T. Grace. This podcast answers questions and provides tips and tricks for reaching out the gay, lesbian, bisexual and transgender audience. Reach out to Jenn at jenn@jenntgrace.com to ask questions or provide topic suggestions. Visit www.jenntgrace.com
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Jenn T Grace: You are listening to the Personal Branding for the LGBTQ Professional Podcast, episode 100.
Introduction: Welcome to the Personal Branding for the LGBTQ Professional Podcast; the podcast dedicated to helping LGBTQ professionals and business owners grow their business and careers through the power of leveraging their LGBTQ identities in their personal brand. You'll learn how to market your products and services both broadly, and within the LGBTQ community. You'll hear from incredible guests who are leveraging the power of their identity for good, as well as those who haven't yet started, and everyone in between. And now your host. She teaches straight people how to market to gay people, and gay people how to market themselves. Your professional lesbian, Jenn - with two N's - T Grace.
Jenn T Grace: Well hello and welcome to episode number 100 of the podcast. I am your host, Jenn Grace, and today is a monumental episode. We are at episode 100. This podcast began back in January of 2013 and we are now in December of 2016, so it has been four solid years of podcasting with you. And I so appreciate those of you who've been around since the very beginning. I know you are out there because I have heard from you, and I continue to hear from you, which is amazing and awesome and I so love you for that. But today I do have a couple of announcements that are going to change the direction of what's happening, so I want to just kind of be honest with you, and keep you up to date, and fill you in on all of the things that are evolving and have been evolving for the last couple of months or so.
You may recall throughout the last year or so I have been introducing topics around authorship, and focusing a little bit on content marketing, but really focusing on authorship and writing books, and building a personal brand platform that has to do with being an author, which is such an important way to kind of have yourself stand out from the crowd, especially as we're entering 2017. So over the last year I have been sharing this information with you, and you may recall that I started the Purpose Driven Author's Academy back in February, so February of 2016. And that academy has been morphing, and evolving quite substantially over the last almost twelve months or so, and what I have decided to do- and have already done actually, so you are the first to know this because this podcast is airing at the end of December, 2016. So I haven't made this public announcement yet, and I plan on doing so in January, but I have started a full-fledged publishing company called Purpose Driven Publishing. And I'm super excited about it, and have been for a while. I decided to start this company back in August, and since then I've been working on the structure, the service offering, how I'm going to differentiate myself in the market, who I'm going to work with, and while that's been happening I've been really doubling down on what the Purpose Driven Author's Academy looks like, and it's really, really exciting is all I can tell you. Just super, super exciting. What I want you to know as a listener of this podcast, and somebody who is likely LGBTQ, and you're trying to figure out your personal brand, one of the things that I want to make sure is super clear is that the Purpose Driven Author's Academy and the publishing company in particular are 100% for you.
The company and the academy are completely designed around helping people who have a purpose, they have a mission in life, they have a desire to educate people on their topic, and a lot of the people that I have worked with in 2016 have been part of the LGBT community. Naturally since my audience is the LGBT community, I've had a lot of people that I've been helping work on their books for the last twelve months or so, at least since February in this formal academy capacity. Previous to that I have been working with LGBT people writing their books for- actually since about 2012, 2013. So it's been happening in a very informal capacity. As you likely know if you've been listening to this podcast over the last couple of months, you know that I've been kind of sharing this journey with you, and a little bit of the history of this. So I'm excited about this because I want to work with anyone who has a story to tell that is purpose driven, or mission driven, who is trying to use the authorship and writing a book, and being a respected person- a respected thought leader in your space to really use a book to be the foundation of what your personal brand stands for. So if that is something that you're interested in and want to know more about, I totally recommend you go to www.PurposeDrivenAuthorsAcademy.com. Hopefully by the time you're listening to this, the new site will be up. Can't guarantee, at the very least it will redirect you to some information on my current website that will give you information on that. And then also www.PurposeDrivenPublishing.com. That also will send you to my website currently, but I'm hoping by the time you listen to this it will go to the new website that gives a little more information about the publishing company, and what I plan on doing, and all that fun stuff. But I did want to share that with you because I really still want to continue working with LGBT people, or LGBTQ people I should say, and I want to do it in just a little bit different of a capacity.
So the things that I wanted to share with you is that my business is constantly morphing and shifting, and I think that that is the case for many people, and it's morphing and shifting a little bit as we enter 2017. Obviously first and foremost starting a publishing company, that is going to compete for my time when it comes to the business strategy related stuff. However I still will be doing LGBTQ business strategy related things. What I want to be clear on is that in 2017 I'm really looking for working in consulting capacities, or in speaking capacities at conferences for Fortune companies, for nonprofit organizations, whoever it might be who is in need of a message around LGBTQ. Those are the things that I'm going to be focusing on. So I'm excited about it but it's equally a little bit scary to be kind of venturing away from focusing on helping people market specifically. I've recently begun a re-positioning of my messaging, and really what that looks like for my business, and as you may recall my tagline for a very long time has been 'I teach straight people how to market to gay people, and gay people how to market themselves,' and I have since changed that to 'Because change happens in business.' And I firmly believe that change happens in business, and I think we all believe that, so I've changed my tagline accordingly. I've also added a little bit of a qualifying statement if you will to my Professional Lesbian logo. So the logo is my signature, and it says Professional Lesbian, now under that it says LGBT Business Strategist. So it gives a little bit of an idea of how the direction is changing, and like I said it's going to be away from the marketing now and really focused on consulting, business strategy, speaking and helping people, specifically LGBTQ and then a little bit more broadly anyone with a purpose that really wants to make an impact on the world, helping them author or publish their books.
So this is a little bit of a departure from what has been going on. The reason I'm telling you all of this is because it is going to impact the podcast. So we're in episode 100, it has been 100 episodes, four years, I've had incredible guests on the show from the very, very beginning, and what I am going to be doing is going on a bit of a hiatus. And I am being super honest with you in telling you that I'm not 100% how the return from my hiatus will happen, when it will happen, what's going to result from that. I'm a little bit unclear on that but I wanted to record this episode, this final one of 2016, and just say to hold tight, I'm not going to be producing any new episodes in the near future, I'm trying to figure out what this podcast might look like, however I do have 100 episodes. And I actually have more than 100 because in 2013 I did a special series called '30 Days and 30 Voices: Stories from America's LGBT Business Leaders,' and I recorded thirty interviews with thirty people over the course of thirty days, and I launched them in June, and 99% of the content from those interviews is 100% relevant now as it was three years ago in 2013. So most of the content, and most of the interviews that I've done, they're timeless in so many ways. In marketing we call it evergreen content. So it's content that just kind of keeps on churning, and providing value long after it's been recorded, so there's not much of an expiration date if you will.
So what I do plan on doing is essentially reusing a good amount of old podcasts for the start of 2017 at the very least. So if you have listened to every single podcast I have ever recorded, all 130 of them, you're amazing and you need to email me right away because you're a super fan and I would love to talk to you. But if you haven't listened to all 130, I'm going to be repurposing some from a while back, so I'm going back into the archives and I'm pulling out some good information from people that shared amazing stories in the past that you might have not listened to because for one reason or another you didn't know that they existed, or you never made it that far back. So in looking at my schedule, my line-up if you will for what I'm going to be repurposing in 2017, and some of the stuff that I'm going to do is going back to the basics of LGBT terminology. So it could be something of interesting to you, it might not be, and if it's not just don't listen to it and maybe the next one is going to be of more interest. But I do have things about building a strategy and a plan for your LGBT outreach, answering a lot of questions, tips and tricks about online marketing, talking about diversity and inclusion, and how LGBTQ kind of intersects with that, and then I have a lot of interviews. So I have interviews from out trans leaders, out lesbians, people from the Human Rights Campaign, I have people from the Williams Institute, nonprofit leaders of True Colors, a lot of LGBT entrepreneurs, people who work in supplier diversity, Out & Equal, and yeah out gay jewelry designers. So there's definitely a lot, a lot, a lot that I plan on repurposing in 2017. Like I said, this is more of kind of a hiatus. I don't want to say this is the end of the show because it's not. It's just evolving and I have to figure out how it's evolving in a way that I can feel comfortable and confident that you're still getting good information from me. So I don't want to half-ass it while I try to figure out how my consulting business interacts with my publishing company. I don't want to half-ass it so I would rather provide you with the best of the best previous interviews that I've done in shows that I've done, the top listened shows that I've had, and bring those to your attention for you to listen to present day. And if you have any requests, or any- if you have a topic that you want me to talk about at any point in time, I can jump in and record a new episode for you. So if you're dying and aching and itching for a new episode, don't hesitate to reach out to me because I will happily hop in and do that.
If you head over to my website at www.JennTGrace.com/thepodcast, you have access to all 130 episodes so you don't have to wait as I re-release them going into 2017, you can just find any of them at any point in time that anything that is of interest to you. And of course all of this information is on all of my social media channels, so whether it's Twitter, LinkedIn or Facebook, I am there and I'm consistently there, so you can certainly find the information there as well. So I'm not disappearing, I'm not going away, I'm still plugging away doing a lot of LGBTQ strategy work, I already have a lot of big contracts in place for 2017, because I don't think I have to tell you this. I think we are all in the same place with the outcome of the presidential election here in the United States, and I think we probably are all- well I don't want to say we're all in agreement, but I'm sure if you're listening to this there's a fair chance that you fully understand what this new presidential situation, how that's going to impact LGBTQ equality. So the work is far from over, we have a ton of work to do, a ton of work to do and I think now more than ever our voices are really important and need to be heard. So my voice, your voice in whatever capacity that's in. So if you've been listening to the show for a while and you're trying to find your voice as it relates to the LGBTQ space, and figure out what your personal brand stands for, I encourage you that now is the time to just get started. You don't have to know exactly what your voice is going to be, just jump into the fray and get going. So if you've been dreaming about starting a podcast, or you've been wanting to start a blog, or you've been wanting to do a video, whatever it is now is the time that your voice needs to be heard. And I really, truly mean that. If you've been dreaming about writing a book, check out the academy, and I'm not saying that in a self-serving way. Genuinely if you're really thinking about now is the time that I need to write this book because I understand that my message is so important to be heard right now. There are so many LGBTQ people who are in unsafe spaces right now, and I think our voices as professionals, as entrepreneurs, as business leaders, now is the time that we really have to be vocal and visible so we can help impact the community any positive way as we are going to hit some really challenging times in the next four years. We all have a responsibility and a duty in many ways to just kind of stand up for the voiceless and get our messages out there. It's going to be challenging, it's going to rough over the next four years, but now is the time to take action. So if you've been thinking about it, I want you to actually really, really truly contemplate whether or not you're going to take action in 2017. And I am always available for a free thirty minute phone call, so if you want to go to www.MeetWithJenn.com you can see my online calendar and we can set up a time to chat quick, and if there is any way that I can help kind of push you over the edge, and push you into figuring out how you're going to start that conversation, how you're going to start your platform whatever that looks like, whether it's starting a podcast, I'm happy to spend thirty minutes with you and just dig deep, brainstorm and just send you in the right direction that's going to help you accomplish your goals. Because ultimately back in episode 82 of this year I specifically talked about how my number one goal is to impact a million people, and I want to impact a million people as it relates to LGBTQ. So if that means I can have a conversation with you, and I can help you impact 1,000 people then I am one step closer to my goal. Or if I can help ten of you impact 1,000 people, that's ten steps closer to my goal and that's ultimately what it's all about. We have to be in this together. It's kind of a- I don't want to be dramatic and say a do-or-die scenario, but it's really going to be a rough road ahead. So if I can hop on a call with you and help kind of square you away and get you started in the right direction, I would be more than happy and honestly honored to help you with that.
There are two additional things that I want to at least mention while I have your undivided attention, before I kind of go into a hiatus mode. And one of them is an offering, and it's a new- it's not really a new service, it's really kind of under consulting and business strategy, but I just want to share with you a win that I recently had because you might be working for a corporation who needs this help, or you might know of a corporation who needs this kind of help, and I would be honored to help kind of guide and steward the organization in the right direction. But this is more a little bit about the win that this company that I've been working with just recently had. And I can't say their name because of liability reasons, and nondisclosure agreements, and all that fun stuff that I have signed with them, however the principle applies.
So I've been working with this company that is a Fortune 100, and I've been working with them for a couple of years, and they recently hired me back in the spring- or actually winter. They hired me to help them improve their Corporate Equality Index score for the Human Rights Campaign's CEI. If you are unfamiliar with the CEI I encourage you to go to my website, www.JennTGrace.com and search CEI and a lot of information will come up about it; why it's important, how this is beneficial, all that fun stuff. The short of it is that I have been working with this company for over a year because I was working with them in a marketing capacity before I started helping them with their CEI. And when we started this process we officially really began in April, and the Human Rights Campaign needs the survey that really is what the Index is based off of, they need the survey completed by August. So we had from April to August basically to figure out how on earth we were going to take this corporation that had a 10 previously on the CEI, and get them to a respectable level. And going into it in all honesty I thought it was going to be a David and Goliath type of scenario where there is this group of dedicated people who are really amazing, really awesome, who want to gain LGBTQ equality for their employees, for their coworkers, and I thought it was going to be them versus kind of the corporate board of directors, the people who are out of touch. I had like this very specific impression in my mind of how this was going to play out. I do always enjoy a challenge, and just because there might be a disconnect between the people on the ground, in the weeds, just because there's a disconnect between them and maybe the executives, that doesn't mean that there isn't a path to success in my opinion.
So I had this impression that it was going to be really, really hard to create change. Again change happens in business. I thought it was going to be really tough, and I cannot begin to explain to you how pleasantly surprised I was that while it was still tough work in order of getting all of the policies and kind of just the logistics in place, this corporation went from a 10 to a 90. And the new 2017 CEI was released in November, so just a month ago from the time that you're listening to this, and I'm so, so pleased to see that they have a 90 now on the Corporate Equality Index. This is a corporation that has like 17,000 employees so having sexual orientation, and gender identity, and gender expression, and all of those necessary things- transgender healthcare benefits, all of those necessary things in place for those 17,000 employees is amazing. Because while yes the LGBT community is representing like less than 4% of the population, so 4% of those 17,000 employees are going to be directly impacted by this corporation taking that awesome next step into having full equality in their workplace for their people. I feel like this is amazing, I'm so excited and so proud of them. I really look forward to engaging with them again in 2017 to help them get to 100. My real goal is on the 2018 CEI, this company has 100%. So they would have gone from a 10 to 100 in two years' time. And I think any company is capable of this if they have the right people, and the right leadership to say, 'Let's do this, let's get this done' basically. And in this particular instance, this corporation, they had the buy-in from senior level executives, they had the buy-in from the CEO, and they had all of the autonomy and authority to get this done, which I think is entirely why they were so successful in doing this because there was that top-down agreement of, 'This is something that's important to our organization, and we are going to do this.' I was privy to an email that an LGBTQ person within this company sent to the CEO, and I was able to see it and it was just a very simple, 'Thank you. I'm proud to be an employee of this company.'
So there's a huge impact that can be made. So if you're working for a corporation that you know is not doing well on the CEI, there is total hope for you. Total hope, and if you are interested and want me to have a conversation with your, or with them, or anybody, I'd be more than happy to do that. I found out of everything that I worked on in 2016 in addition- or other than to the working with my authors on the publishing side, if I look at all of the LGBTQ projects that I worked on in 2016, this was hands down one of the best because every time we got a little bit closer to a better score, it was just a huge sense of victory. And I've been behind the scenes, out of sight. This company and the people within it are all the true champions, I just gave them the guidance and kind of the general direction of like, 'This is what we have to do, this is who you have to talk to,' and all that. But they made it happen and now they're positioning themselves as a market leader, and they can attract LGBTQ employees and top talent because they have protections that those employees are looking for. So this was such a rewarding- and such an interesting way, just such a rewarding project to have worked on, especially if we look at my business. It's very much kind of equally- I think it's equally behind the scenes versus equally on a stage speaking. This was straight up behind the scenes and I loved every minute of it, and the people who work for this company- the marketing people, HR, everyone, they're just really genuine, and sincere, and authentic people, and it's just been seriously amazing. So I'm so proud of them to have a 90%. If at any point in time I can tell you who they are, I'd be more than happy to because they are amazing and I would love for you to do business with them. But for now I shall keep their name.
Although that leads into the second thing that I wanted to tell you. I am working on my next book, and it should be out in 2017- in winter of 2017 is what my hope is, and I'm hoping that I can possibly name this company by name in the book, I'm working on trying to figure out how I will do that now. But this is- and I screw up the number every time I say it, it'll either be my third book or my fourth book. I can't quite determine which one it is.
You may even wonder how on earth I could possibly not know how many books I've written, and the reality is that I have written two print books. So it's the first book which was 'But You Don't Look Gay: The Six Steps to Creating an LGBT Marketing Strategy.' And then I wrote my second book which was 'No Wait, You Do Look Gay: The Seven Mistakes Preventing You from Selling to the $830 Billion LGBT Market.' And then I wrote a third book that is not in print, it is only an electronic version. So I never know if I'm going to count that one as a book or not, and that book is 'Marriage Equality Marketing: Five Questions You Must Ask to Sell to the $884 Billion LGBT Market.' So because that one is not in print I always- sometimes I want to include it as a third book, sometimes I don't. Either way those are the three I've written. The 'Marriage Equality Marketing' book is free, it's completely free on my website if you go to www.JennTGrace.com, a popup will pop up in your face and ask you if you'd like to download it, and there's information about it in a couple of different places.
So I highly encourage you to at the very least go get that book for free, but I am working on- we'll call it my fourth for the sake of this discussion. So I am working on my fourth book, as I mentioned I'm hoping that it will be out in winter of 2017. My goal is for it to be out probably in late January, maybe early mid-February. It's a little bit tricky right now trying to figure out the editing process, and I'm in the throes of it right now just editing it. So it's nine chapters as it stands at this very moment, and I'm in the process of editing chapter eight, so I'm almost there. And then I have to figure out all the other fun logistics of who's going to write the forward, and testimonials, and all of that fun stuff that goes with writing a book.
This book is a little bit different than the others. If we look at the other three books, they've all been a little bit of a hybrid of LGBTQ audience and straight ally audience. My audience this entire time I've been doing this, which goes back to- at least this iteration of my business, to 2012. And if I look at my experience in the LGBTQ space, generally speaking that goes back to 2006, but this entire time I've spent a lot of time equally focused on helping allies reach the community and then helping people within the community just be better at marketing themselves. And this book is different, it's really different, and the reason is it is designed purely for allies. Just for allies. I have never done anything that is only intended for allies. Any LGBTQ person could pick it up, of course you could learn from it, there's always something I think that can be learned, but this is very much communications based. There is no- we're not talking about marketing necessarily, it's very much how to get into the mind of an LGBT customer, and how to make sure that you're authentically approaching the market. So it is in a large, large part very much what I've been preaching and talking about for the last four years on this podcast, and in my blog, but it's written in a very different way. It is really a book designed to be a cheerleader for an ally who genuinely wants to reach our community in a way that is true to them, that's going to serve us well, and that it really is a win-win situation. It really is kind of a champion, and it's a cheerleader helping that ally kind of get through these mental blocks, and help them understand why we're using the stereotypes that we're using, or why people are covering their identity, or all of these very emotional things, very psychological things. I'm really excited with how the book is turning out. When I first started this, and I started the re-write really officially back in the end of October, and my original intent to be honest with you was to take the first two books that I've done, and just kind of blend them together and create like a new updated version of that, that was really almost I would say 80% the same content. And when I did that, I just didn't like the way it felt. I feel like it wasn't the book that was needed in the marketplace if you will. And I started writing it before the election, so I started writing it in the end of October, the election was the second week of November, and yeah everything just kind of blew up in a not so pleasant way. So I had written the first draft basically before the election, and when I went back to edit that first draft, it just was kind of like, 'Oh hell no this is not going to work anymore.' The election has changed- I don't want to be so dramatic, but the election has changed everything in my mind. It's been a complete and utter game changer. So when I went back and looked through it I was like, 'Nope this is not the book that needs to be written,' and I just kind of scrapped a lot of what I had written, I deleted a ton of information. So the first three books that I have that exist, all of that is still kind of minding its business. This next book will have very little overlap, if any overlap to those other books. If anything I'm just kind of referencing, 'This is covered in the first book. Feel free to go get your copy here' type of stuff. But I think the election has changed a lot, and I'm hoping that this is the book that an ally who's like, 'I need to be an ally,' or someone who doesn't even know that they're an ally yet, but they're like, 'I know I need to help the LGBT community right now. I know I have to, how do I do that? I need the manual.' So this is kind of the manual to help people reach the LGBT community.
So I do look forward to having that available in February or so. As I get that information up on my website it will be there, so www.JennTGrace.com. The information will be there. I am looking for people to be book ambassadors which basically I will be giving you kind of a free preview, a free copy in exchange for helping me promote the book during the launch. And again, I don't know when the launch will be, I'm guessing probably somewhere in February is my best guess, and I will need people to help me kind of promote it and make sure that it makes sense within particular audiences. And again it's designed for the straight ally but an LGBTQ person could pick it up and absolutely learn from it. There's definitely stuff to be learned from, but it's really written to a straight person who means well and wants to do the right thing and just needs that guidance and kind of a support system there to tell them that when they do something it's not the end of the world, and here's how to counteract what you've done, and all that kind of great stuff.
That was a mouthful. I fully understand that it was a lot of information that I've just thrown out at you, and I did so in a not 100% cohesive way. I think I bounced around a little bit, but that kind of sums up this final episode of 2016 and we will speak again in 2017, I'm just not 100% when that is. So I do hope that you enjoy going back in time listening to some of the amazing old archives that I have pulled out for at least the first couple of months of 2017. So keep in touch with me, keep telling me what's going on. If you want to be a book ambassador please reach out. I've also redone my entire email series, so if you join my mailing list I have redone it in a way that it is super, super educational. It always has been but I went back and just redid it so there's a lot more intent behind it. So and the intent there is to help educate you, it's not trying to sell you on things, it's really just focused on how do I take the 500+ blog posts and podcasts collectively that I have, how do I make sure that I'm giving that information to you in a way that logically makes sense? Rather than just telling you to go to my website and just start looking around. You could be looking around for weeks and still not cover all of the information that's there. So the new email is really just designed to help specifically and strategically guide you in the right direction to enhance your business, enhance your personal brand, all of that great stuff.
With that being said, again this is not a final goodbye, but this is a goodbye, we're on hiatus for a little bit. If you're interested, check out my website, www.JennTGrace.com. If interested check out www.PurposeDrivenPublishing.com or www.PurposeDrivenAuthorsAcademy.com. All of those places I will be there, and again www.MeetWithJenn.com will bring you to my online scheduling calendar, and I'd be honestly happy to help kind of brainstorm and kickstart you in the right direction. So if you would like to talk to me please do so.
With that being said I so appreciate your listenership for these last four years, I hope the end of 2016 has been good for you, and I hope 2017 kicks some serious ass, and we will talk again very soon. Have a great New Year.
Thank you for listening to today's podcast. If there are any links from today's show that you are interested in finding, save yourself a step and head on over to www.JennTGrace.com/thepodcast. And there you will find a backlog of all of the past podcast episodes including transcripts, links to articles, reviews, books, you name it. It is all there on the website for your convenience. Additionally if you would like to get in touch with me for any reason, you can head on over to the website and click the contact form, send me a message, you can find me on Facebook, LinkedIn and Twitter all at JennTGrace. And as always I really appreciate you as a listener, and I highly encourage you to reach out to me whenever you can. Have a great one, and I will talk to you in the next episode.
#99: Are We Innately Driven to Serve Others With Matt Kidd
Friday, December 9, 2016 • Duration 47:20
#99: Are We Innately Driven to Serve Others With Matt Kidd
Jenn T Grace: You are listening to the Personal Branding for the LGBTQ Professional Podcast, episode 99.
Introduction: Welcome to the Personal Branding for the LGBTQ Professional Podcast; the podcast dedicated to helping LGBTQ professionals and business owners grow their business and careers through the power of leveraging their LGBTQ identities in their personal brand. You'll learn how to market your products and services both broadly, and within the LGBTQ community. You'll hear from incredible guests who are leveraging the power of their identity for good, as well as those who haven't yet started, and everyone in between. And now your host. She teaches straight people how to market to gay people, and gay people how to market themselves. Your professional lesbian, Jenn - with two N's - T Grace.
Jenn T Grace: Well hello and welcome to episode 99 of the Personal Branding for the LGBTQ Professional Podcast. I am your host, Jenn Grace, and I am almost stunned that we are at episode 99 and the next episode will obviously be 100, that will be the last one of 2016 and it's almost a big monumental time to be hitting this 99th episode before going into the triple digits.
So as I have been doing for the last couple of months, I have another interview to share with you and it's with Matt Kidd, and he is the Executive Director of Reaching Out MBA which is an organization that is focused on LGBTQ folks who are pursuing MBAs, and we really just had an amazing conversation that kind of went back and forth between LGBT culture and some of the challenges that we see, and personal brands, and how people can be change makers, and advocates, and really it was just a very fascinating conversation to be had. So per usual I will not dilly dally here with the introduction and we can just dive right into today's interview with Matt, and I will see you in episode 100, but for today please enjoy this interview with Matt Kidd, and if you would like to find information about this episode, see a transcript, any of that, you can do so at www.JennTGrace.com/99 for episode number 99. Thanks so much and enjoy the interview.
#90 - How to Change the World with E. Jag Beckford
Thursday, August 4, 2016 • Duration 26:14
#90 - How to Change the World with E. Jag Beckford
Jenn T Grace: You are listening to the Personal Branding for the LGBTQ Professional Podcast, episode 90.
Introduction: Welcome to the Personal Branding for the LGBTQ Professional Podcast; the podcast dedicated to helping LGBTQ professionals and business owners grow their business and careers through the power of leveraging their LGBTQ identities in their personal brand. You'll learn how to market your products and services both broadly, and within the LGBTQ community. You'll hear from incredible guests who are leveraging the power of their identity for good, as well as those who haven't yet started, and everyone in between. And now your host. She teaches straight people how to market to gay people, and gay people how to market themselves. Your professional lesbian, Jenn - with two N's - T Grace.
Jenn T Grace: Well hello and welcome to episode 90 of the Personal Branding for the LGBTQ Professional Podcast. I am your host, Jenn Grace, and again I have another interview for you. So we are definitely on a roll full steam ahead with a lot of interviews over the last couple of months, and I just keep getting the opportunity to connect with awesome and interesting people, and if you're listening to this and you think that you would be a good guest on the show, please feel free to reach out at any time. If you go to www.JennTGrace.com and go through the Contact Us page, you can certainly send us a note through there.
So we have another interview today as I just mentioned, and Jag Beckford- so E. Jag Beckford is a guest that was recommended to me from Mona Elyafi who was a podcast guest herself quite some time ago, and she is a PR agent and she works with a lot of LGBT clientele. So it's been really amazing to get Mona sending me more people that are really interesting to talk to.
So today we're talking to Jag, and their business is Rainbow Fashion Week as well as Jag & Co. And those are two businesses; one being a fashion week that happens in New York City every June for Pride, and also a clothing line. So on today's show we talk a lot about just how the evolution of going from an entertainment attorney into launching a fashion line, and launching Rainbow Fashion Week, and all that great stuff. You will note that this is airing and we're in August, and we were making references to Rainbow Fashion Week coming up because we did record this in the beginning of June. So if you're listening to this now, you have already missed this year's Rainbow Fashion Week, however it will be going into its fourth year next year, so I would highly, highly recommend getting on Jag's radar now while you can, so that way you can keep up to date with all the stuff that's going on. But I highly recommend just staying tuned, and listening to Jag's story because it's really interesting, and the incredible amount of purpose-driven and mission-driven nature of this business is incredible. The goal of Rainbow Fashion Week and Jag & Co. are really to make us a more sustainable planet, which is pretty cool to see that kind of weaved in through LGBT.
#020: Expert Interview with Andrea Hays [Podcast]
Thursday, October 17, 2013 • Duration 54:17
Have a listen to episode #20 of the Gay Business & Marketing Made Easy podcast! You'll hear a communications related near disaster after I attended a conference last week to speak about just that - avoiding communications disasters! You'll also hear from Andrea Hays the Director of Diversity & Inclusion with the MBA Orlando (Central Florida's LGBT Chamber of Commerce) and finally you'll hear about all of the good things happening at the Out & Equal Workplace Summit taking place in Minneapolis at the end of this month.
Below are the items mentioned in this episode of the podcast.
Travel Gay Canada Conference
Travel Gay Canada
Online Training Course - www.authenticgaymarketing.com
Check out the sponsors of the podcast - the Human Performance Academy at Mentalcompass.com
National Gay & Lesbian Chamber of Commerce
Central Florida's LGBT Chamber of Commerce
Corporate Equality Index
Out & Equal Workplace Advocates
Out & Equal Workplace Summit in Minneapolis
MBA Orlando - Andrea Hays
Listen to the episode by clicking the play button below!
Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below!
AUDIO TITLE: Episode #20 – Andrea Hays
Jenn T Grace:
You are listening to the Gay Business and Marketing Made Easy Podcast, Episode 20.
Intro:
Welcome to the Gay Business and Marketing Made Easy Podcast where you'll learn how to do business with and market to the LGBT community in an authentic and transparent way. We're talking about the $790 billion lesbian, gay, bi-sexual and transgender community. We'll help you grow your business, gain market share and impact your bottom line. And now your host - she's an entrepreneur, a marketing maven and an advocate for the LGBT business community. Jenn, with two N's, T. Grace.
Jenn T Grace:
Well hello and welcome to episode number twenty of the podcast. I am your host, Jenn Grace, and as always I am super excited that you are taking the time out of your day to listen to me for a while, educate you around all things LGBT business and marketing. So before I get into the guest that we have on the show today, I want to just share a couple of things with you.
A couple things to mention first..
So the first thing is that I want to welcome all of my new Canadian listeners. So I had the great pleasure of attending the Travel Gay Canada Conference this past week, and it was in Niagara. And it was a fantastic, fantastic conference. It was a smaller group of people, compared to conferences that have thousands of people and it's really hard to make really good connections with folks. And it was a smaller crowd, but it was such an engaged crowd. So I would love to welcome all of you who are new listening to this podcast, who are now my Canadian friends, my friends to the north. So when I was at the conference I was there to speak about building LGBT consumer loyalty. And one of the pieces of the presentation that I had was, you know, the do's and don'ts. The things that I talk to you about on this podcast on a regular basis, and I talk to you about on the blog. And I picked seven of my favorites, and I went through- it's almost like the Seven Deadly Sins of LGBT Marketing. And I went through those, and I think it got the conference off to an interesting start because I threw out a lot of things that you should or should not say in a business setting, or when trying to acquire new LGBT customers.
After hearing so much chatter about the CEO of Barilla Pasta and his anti-gay remarks, I have my own thoughts on this. I take a different angle than you may expect and share it all in today's podcast.
To listen to this audio podcast please click the play button on the left above. Or subscribe to the free podcast in iTunes today!
Below are the items mentioned in this episode of the podcast.
Marketing to the LGBT community is not for everyone
Dealing with opposition when preparing an LGBT outreach
Guido Barilla - 1st apology, letter
Guido Barilla - 2nd apology, video
Huffington Post article on Barilla Pasta
Stats on LGBT shopping
Check out the online course!
Check out the sponsors of this podcast, the Human Performance Academy, at Mentalcompass.com
Do you love this podcast? I’d love for you to share that with a friend. Click this link (Jenntgrace.com/Love) and it will pre-populate a Tweet to go out to your Twitter followers!
Are you listening to this podcast from your computer? Would you like to be listening while walking, jogging or driving in the car? You can subscribe in iTunes by going here; Jenntgrace.com/iTunes
#017: Expert Interview with Beverly Winters [Podcast]
Thursday, September 5, 2013 • Duration 47:19
This was a great interview to do with Beverly Winters. She's an amazing woman with some really concrete wisdom gathered from her eclectic background. I hope you enjoy this episode and please I encourage you to leave a comment below.
Below are the items mentioned in this episode of the podcast.
The Online Training Course is coming... click here to get VIP access!
Gay or LGBT… which do you use?
www.jenntgrace.com/podcastvip
The power of making a commitment
Links mentioned in the show:
Dennis Velco Interview for “30 Days – 30 Voices – Stories from America’s LGBT Business Leaders” [Podcast]
Personal Effectiveness and Leadership Training, Director Kora Sanchez
Book series Information
San Francisco Writers Conference Contest
Check out the sponsors of this podcast - the Human Performance Academy
#016: Expert Interview with Mike & Maria Keiser, Mentalcompass.com [Podcast]
Mike and Maria's Interview with Jenn!
Listen to the podcast by clicking the play button below!
Would you prefer to read the transcript than listen to the podcast? No problem! Read the transcript below.
AUDIO START: [0:00:00]
Jenn T Grace: You are listening to the Gay Business and Marketing Made Easy Podcast, episode 17.
Intro: Welcome to the Gay Business and Marketing Made Easy Podcast where you'll learn how to do business with and market to the LGBT community in an authentic and transparent way. We're talking about the $790 billion lesbian, gay, bi-sexual and transgender community. We'll help you grow your business, gain market share and impact your bottom line. And now your host - she's an entrepreneur, a marketing maven and an advocate for the LGBT business community. Jenn, with two N's, T. Grace.
Jenn T Grace: Well hello and welcome to episode number 17 of the podcast. I am your host, Jenn T. Grace. And as always I am super excited to be sharing with you another fine episode of the podcast. So one thing before I even begin, I want to get your feedback on things. You may have noted that we are in episode 17 right now, and episode 16, 15, and 14 were all around expert interviews. So I bring this up because for the longest time since I started this podcast, my method was to have one episode per month that was an interview with me and someone else, and then another one that was just me teaching you some sort of new educational type of content. So the last couple of weeks I have been posting just interviews because I've had a plethora of people who are perfect, and I just want to share their stories with you. So I ask you this because I'm curious to know if you would prefer to hear all interviews, or if you like the hybrid mix of interviews and me teaching you something. So what I was thinking of doing is doing half an episode with some sort of update on something educational that's helpful for you, and then going into an interview. I've seen a few other podcasters do it that way, and I'm genuinely curious to find out what you would be looking for. So yeah, I'm genuinely curious to know what your preference is, because I want to do what the listeners would like to hear. So if you wouldn't mind sending me an email, putting out a tweet, however you want to get in touch with me, that would be fabulous, and just give me your thoughts on it. It doesn't have to be long or elaborate, just a simple, "Go with a new flow," or "Stick with the original." So either way, just let me know what your thoughts are, I'm really curious to hear this. And you can find out all of my contact information by going to the website, and all the links that will be mentioned in the following interview at www.JennTGrace.com/017 for episode number 17.
#016: Expert Interview with Mike & Maria Keiser, Mentalcompass.com [Podcast]
Thursday, August 22, 2013 • Duration 54:41
This was a fun podcast to record. It's a great conversation between Mike and Maria Keiser, and myself. We have two main takeaways for this conversation. 1) The benefit of having a trusted group of peer advisors. 2) The power of knowing your own strengths and how to play to their advantage. Have a listen to hear more!
Below are the items mentioned in this episode of the podcast.
MentalCompass.com
Entrepreneur Circle
Peak Performance Podcast
Mike's Favorite Podcast Episode: Interview with NFL great, actor, & personal trainer Pete Koch
Maria's Favorite Podcast Episode: Two questions you should ask yourself everyday
Are you a peak Performer Assessment
Download the Intro Program
Listen to the podcast by clicking the play button below!
Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below! (Coming soon!)
AUDIO TITLE: Episode #16 – Mike and Maria Keiser
Jenn T Grace:
You are listening to the Gay Business and Marketing Made Easy Podcast, Episode Sixteen.
Intro:
Welcome to the Gay Business and Marketing Made Easy Podcast where you'll learn how to do business with and market to the LGBT community in an authentic and transparent way. We're talking about the $790 billion lesbian, gay, bi-sexual and transgender community. We'll help you grow your business, gain market share and impact your bottom line. And now your host - she's an entrepreneur, a marketing maven and an advocate for the LGBT business community. Jenn, with two N's, T. Grace.
Jenn T Grace:
Well hello and welcome to episode number sixteen of the Gay Business and Marketing Made Easy Podcast. I am your host, Jenn Grace, and today I have a really exciting interview for you. I have been talking about the Human Performance Academy and www.MentalCompass.com and Mike and Maria Keiser for a while now. And they actually sponsor this podcast. So anyone who's a loyal listener of the podcast, I'm sure you've heard the commercial from Mike Keiser of www.MentalCompass.com. And today I actually was able to sit down and talk with both Mike and Maria about the benefits and values of having a peer advisory board, and the benefits of knowing yourself, and knowing how you operate in business. So I had a great conversation with them, that I'm really pleased to be bringing you. If you hear any links in the podcast, you can find the information at www.JennTGrace.com/016, that is for episode number sixteen.
#015: Tables are Turned – Paul Collanton interviews Jenn! [Podcast]
Thursday, August 8, 2013 • Duration 54:22
This is an interview like no other. LGBT blogger and podcaster, Paul Collanton and I sat down and he turned the tables on me and asked me many of the same questions I asked him as part of "30 Days - 30 Voices..." This interview took place on the final day of the NGLCC conference in Dallas so you may note I am a bit more punchy than usual and my voice is a bit hoarse. I sincerely hope you enjoy it!
To listen to this audio podcast please click the play button on the left above.
Or subscribe to the free podcast in iTunes today! If you love what you hear please share it with your friends by clicking here!
Below are the items mentioned in this episode of the podcast.-
Gay Ambition Podcast
Gay Ambition Blog
30 Days – 30 Voices: Stories from America’s LGBT Business Leaders
Paul Collanton
Sara Calabro
Jennifer Brown
NGLCC - National Gay & Lesbian Chamber of Commerce
Justin Nelson
Tori Fulkerson
Sam McClure
CABO – Connecticut’s LGBT Chamber of Commerce
Chamber of the Year
IGLTA - International Gay & Lesbian Travel Association
Jenn's Book - "But you Don't Look Gay ..."
If I’m not lesbianed you can’t be transgendered…
HRC - Human Rights Campaign
HRC Buying Guide
New Media Expo
Check out the sponsors of this podcast, the Human Performance Academy’s, new podcast at Mentalcompass.com
#014: Expert Interview with Mike Brooks, Nuclear Chowder Marketing [Podcast]
Thursday, July 25, 2013 • Duration 49:09
Listen to this interview with small business internet marketing expert, Mike Brooks. We talk about knowing your target market, the advantages of Facebook and much, much more!
Below are the items mentioned in this episode of the podcast:
Nuclear Chowder Marketing
Nuclear Chowder Online Marketing for Small Business Podcast
Facebook Advertising
Human Rights Campaign (HRC)
CABO, Connecticut Alliance for Business Opportunities (LGBT Chamber of Commerce)
All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
Triberr, Blogging Platform
Fitbit
Information About Facebook Exchange - Adroll & Amy Porterfield Articles
Mentalcompass.com
Here is how you can get in touch with Mike:
Podcast on iTunes
Nuclearchowdermarketing.com
Listen to the podcast by clicking the play button below!
Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below.
AUDIO TITLE: Episode #14 – Mike Brooks Interview
AUDIO START: [0:00:00]
Jenn T Grace: You are listening to the Gay Business and Marketing Made Easy Podcast, episode 14.
Intro: Welcome to the Gay Business and Marketing Made Easy Podcast where you'll learn how to do business with and market to the LGBT community in an authentic and transparent way. We're talking about the $790 billion lesbian, gay, bi-sexual and transgender community. We'll help you grow your business, gain market share and impact your bottom line. And now your host - she's an entrepreneur, a marketing maven and an advocate for the LGBT business community. Jenn, with two N's, T. Grace.
#013: Marriage Equality & Marketing [Podcast]
Thursday, July 11, 2013 • Duration 49:05
In this episode of the Gay Business & Marketing Made Easy Podcast we talk about the implications DOMA, ENDA and Prop 8 all have on your marketing efforts within your business. Marriage Equality is here for many so you'll learn how to adapt your marketing efforts to position you in the best possible light.
Mentioned in this episode is the special 6 part Marriage Equality series:
Marriage Equality is HERE (almost): What does your marketing say about your company? (A special 6 part series)
Part 1 of 6: Who am I trying to market to?
Part 2 of 6: How will I set myself apart?
Part 3 of 6: How do I take the first step in marketing to the LGBT community?
Part 4 of 6: What steps will I take in building networks and relationships?
Part 5 of 6: How do I measure my success and progress along the way?
Part 6 of 6: Bonus: The good, the bad and the ugly of LGBT Marketing.
Listen to the episode by clicking the play button below!
Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below!
AUDIO TITLE: Episode #13 – Marriage Equality & Marketing
Jenn T Grace:
This is the Gay Business and Marketing Made Easy Podcast, Episode 13.
Intro:
Welcome to the Gay Business and Marketing Made Easy Podcast where you'll learn how to do business with and market to the LGBT community in an authentic and transparent way. We're talking about the $790 billion lesbian, gay, bi-sexual and transgender community. We'll help you grow your business, gain market share and impact your bottom line. And now your host - she's an entrepreneur, a marketing maven and an advocate for the LGBT business community. Jenn, with two N's, T. Grace.
Jenn T Grace:
Hello and welcome to the Gay Business and Marketing Made Easy Podcast. This is episode number thirteen which I am absolutely thrilled to be providing to you. I have a jam-packed episode today and as I stated, I believe it was in episode twelve- it could have been in eleven, I am doing my very best to not edit these podcasts. So you are going to get what you get, and in the words of my four year old, 'You get what you get, and you don't get upset.' So anyway, so let's get into the episode today. Like I just said I have a lot of things to discuss with you. And I guess for those who are listening for the first time, this is a biweekly show that alternates between expert interviews with some great leaders in LGBT and diversity, and in marketing, where we talk about business etiquette, marketing tips to be successful in your LGBT campaigns, and all that great stuff. So we kind of go back and forth between me providing information and great content, and expert interviews with other people providing great content. So it alternates, so this week it is yours truly talking to you about marriage equality marketing. And I don't know if that's a term that already exists, but if not I have just indeed made it up. And it really stems from all of the recent happenings that took place in the end of June with DOMA. So I want to get into all of that, but before I do I kind of want to just backtrack a hair, and thank everyone who is tuning in today, who may have tuned in to any of the interviews from June that were part of the 30 Days, 30 Voices: Stories from America's LGBT Business Leaders Podcast Series. And as I just mentioned, I'm not going to edit anything out, my cat just indeed jumped across the microphone. So that's the type of editing you are not getting today. So indeed as I'm talking now, there is a cat standing on my keyboard. So I'm going to attempt to not be entirely distracted and go back to what I was saying about 30 Days, 30 Voices.
For starters...
So what I wanted to just say is thank you so much for tuning into the series. It was a significant undertaking. I had thirty interviews that I started doing in February. And released one every single day.
Okay so I want to start off with just having you give the listeners a little bit of a background about yourself, maybe what you've done in the past, what your current position is, and then we can just kind of dive into other interesting topics from there. So why don't you just kind of take it away.
Matt Kidd: Sure so my name is Matt Kidd. I'm currently the Executive Director of an LGBT organization called Reaching Out. A lot of people know us also as ROMBA, and the organization itself is effectively the now global organization for LGBT MBA both students and professionals. And it's something that I've been in this role now for a little over three years, but prior to that was on the board. So I've been involved with Reaching Out now probably for- gosh going on about eight years. But I would say for me being part of kind of the LGBT community is something that has gone on really since I was a teenager in some ways, which I can talk a little bit about later, and I have to say as I came to this role it really was because I was at a time in my life where I started really thinking about what difference can we make in the world? To be honest I'd gone through my own MBA business school experience, I was working at Tech Startup, and about two, three years after I'd been at that company I was number one kind of getting a little bit bored and I was thinking about what do I want to do next? But number two, I actually lost my mother and so at that point I'd lost both my parents. And when you go through something like that I think it forces a lot of self-reflection and kind of thinking about what is your purpose in the world? Why are you doing this? What really matters? And I think that was one of those moments. And so it was kind of probably about a year after that, that the organization was going through this big change where it went from what was effectively an all-volunteer model with a volunteer board, and using students to run basically one event to an organization that really wanted to have a larger scope, wanted to run year round, and [Inaudible 00:04:33]. And I vividly remember we were sitting in a room with some consultants that we were working with and one of them pulled me aside and said, "Hey would you consider raising your hand for this," and my gut reaction was, "No that's ridiculous." And then I think I went home and thought about it, and a couple weeks went by, and I just kept coming back to it. It was this really interesting part of me, 'What can we do with this? Like if I did this, why would it be interesting and why should I do this?' And it all kind of came back to in a weird way- I view my time at Reaching Out really in a weird way is working with some sort of startup or something entrepreneurial because I came in and it had been this established product which was this conference that's been going on now for nineteen years, but it really didn't do much else. And so it kind of gave me a blank slate to come and then say, 'Well what do we want to do? What impact do we want to do?' And as soon as I kind of had some of the conversations that made it clear that we really would be able to move forward quickly rather than kind of in the traditional slow nonprofit way, I threw my hat into the ring and lo and behold three years later we've built up a staff of three, we're doing probably close to twenty events a year, we have a scholarship program that's giving away over a million dollars a year to LGBTQ students in business school. So we've been able to accomplish a lot, but that's kind of how I got to where I am, and kind of a little bit about what's going on in my world.
Jenn T Grace: Do you think with your kind of gut reaction of like, 'Oh hell no I don't want to go down this path,' and then somehow that being the path that you end up on, do you think that like if you look back it's just kind of really kind of changed the trajectory of your ability to make- create purpose and change kind of in your life?
Matt Kidd: Yeah I do. The reality is I probably won't be in this role forever. Some people do ask me, "What are you going to do next?" And I think in a weird way this role has made me really reflect on what would make me happy in life, and what would not? And I think some of that has to do with the type of organizations that you work for. I think there's something inherently nice about working- for me at least, for a small to mid-sized organization rather than kind of a giant corporation. I think it tells you a little bit about kind of the impact that you can have. I think particularly when you're talking about a nonprofit or a v-corp or something like that, then I think in those cases you're doing more than just having an impact on the business line, you're having an impact on kind of the greater community. I think at this point- and I think it's- I alluded to this before, I think it's been true really since I was much younger, but now I consciously think about what can I be doing to make somebody else's life better at the end of the day? And I think some of that comes from mission driven work, and where you work, but some of that just becomes frankly how you treat people, how you talk, how you position yourself, and I think being in a role like this makes me hyper conscious of that and that's something that regardless of what I'm doing next, I that's had just had a tremendous impact really on my life. And like I said it can be just something as simple as how are you talking to other people? Are you kind of taking into consideration their priorities, their needs, how can you help them, how might they be at a disadvantage to you? Every conversation now in some form, that goes through my thinking.
Jenn T Grace: Yeah and I know that you have kind of information from early back as we were talking before we hit record, do you think that for people to come to the realization that like their purpose in life is to really kind of serve others? Because that's really at the crux of what you're talking about, is serving others. Do you think that it requires some kind of pivotal moment to cause that? Or do you think that's innate to some people? Like what are your thoughts on that, and then of course how did you realize that about yourself?
Matt Kidd: Yeah I think it's ultimately at the end of the day in everyone. I think there probably are varying degrees of it, but I do think it takes something in somebody's life really to kind of recognize it. And so what we were talking about before we recorded today is October 12th and so it's the eighteenth anniversary of the murder of Matthew Shepard, and I really vividly remember an experience when I was probably a junior or so in high school, and this was in Memphis, Tennessee so fairly deep south in kind of the late nineties, and I remember this experience, and I apologize for my language here but there was a teacher who kind of came in and basically said, "That faggot deserved it. He probably had Aids anyway." And you know, at the time I was not really out at that point, I would say I was exploring my sexual identity in some capacity and I think some people probably suspected, but I just remember that just first of all making me feel so little, but then I think the more I reflected on it, it started to make me angry. And a couple years ago I had the pleasure of sitting down with Judy Shepard, and we were talking, and my comment to her was the murder is obviously horrible, and I think everybody would go back in time and change it if they could, but there is a silver lining that comes of horrible incidents like this, and that's I think it gets a lot of people to reflect on their own purpose and kind of have a reaction. And so I would say if you look at a lot of my peers, particularly in the LGBT social justice faith now, a lot of them would say a moment to them where they realized that this was something that was important to them, something that moved them that made them care, was Matthew Shepard’s death. And so for a lot of us, kind of my generation, so people who are in their mid-thirties, I think that was a moment that sparked this idea of, 'This is wrong and I want to change that.' Now how people went about doing that, I think it takes a lot of different paths. And sometimes you'll see have you multiple encounters, like for me a second spark really was my loss of both my parents, that a moment where for me it was like, 'Well why am I on this earth? Like what am I meant to do?' And so I think you do have those points, and I think it's what you decide to do with them that really matters.
Jenn T Grace: So I have a friend of mine who's writing a book, and it's really about what you're talking about of really kind of taking that challenging situation and turning it into that silver lining. And there's a whole concept around it called post-traumatic growth, and it's really that we grow from those really traumatic experiences that we kind of face. Do you think- because I too am in my mid-thirties looking back at Matthew Shepard, and that being in 1998, and I was also a junior in high school. I remember it really vividly as I think most people our age do, and do you think that there- because I think that Judy Shepard really, really made it her life's mission to use that incident and her experience as a grieving mother to really be a catalyst in so many ways across the board for LGBT equality. Do you think that because it was 1998, if we look back Ellen had come out a couple of years before, LGBT was so not on the forefront as it is now. If we look at something like what happened in Orlando in June, do we look at that as possibly one of those pivotal moments for people now? Like because I know for us, like I definitely- of course we all had a reaction to Orlando, but do we think that that is actually one of those defining moments for maybe the youth? Especially as you- with reaching out working with students, I'm curious just kind of your perspective and hearing stories that you might have heard from any of the students that you work with.
Matt Kidd: Yeah you know I think at some level it did, I think that there are certainly differences kind of as you alluded to. In the nineties, LGBT- obviously being LGBT, being out, much less acceptable than it is now. And I think in many ways, Orlando in particular exposed people to this concept of we're still vulnerable. I think one of the things that I see in a lot of students, and it's a little bit horrifying for me to see some students who are kids now getting into the nineties, but some of them have never grown up in an age frankly without Internet, which I think for a lot of LGBT people kind of opened a community, opened kind of access to free communication that you might not otherwise have, and I think they've grown up in an environment thanks to people like Kevin Jennings where a lot of them have seen GSAs in their schools and stuff like that. And so they've always grown up in this environment where it's been acceptable, and I think that there's always this danger that people become a little bit complacent, and so I think it moved a lot of people to think, 'Okay there's still a lot of work to do.' Because I hate to say this, but let's be honest, the fact that not all states have workplace protection for example, it's actually not as sexy to at least a lot of my students because most of them are going to go work for corporations or multi-nationals who regardless of whether the state they're in has work protections or not, they're going to be protected by their companies. And so they're not really impacted by something like that so it's not as sexy. But this idea that there are people out there who want to do you harm, and it's like this in other places in the world, and that particularly is something that I think [Inaudible 00:14:00] people start to get with something like Orlando, I think it gets them to move, to act a little bit and it does spark something like that. I mean my true thought, and we saw this last week, we had our annual conference last weekend, and one of the speakers was this guy Darnell Moore, and Darnell Moore is kind of at the intersection of queer and Black Lives Matter as a lot of the Black Lives Matter are themselves. And he really talked about kind of the racial inequality within the LGBT movement and there were a lot of conversations following that, and I think that in a lot of ways Black Lives Matter is kind of the equivalent to some of the LGBT rights issues that we saw in the nineties, including the Matthew Shepard murder, and I think that's actually going to spark a lot of people towards just kind of general social justice movement. So it may not be precisely LGBT focused, but I think that there's a broad- if people are not being treated equally, that's a problem that people are starting to get in tune with, in part because of Black Lives Matter actually.
Jenn T Grace: Yeah I feel like it's a collision- there's definitely a colliding of the Black Lives Matter movement and the LGBTQ movement all kind of boiling to a point at the same time, which if we look back just from a historical context, obviously I think it goes without saying that the Black Lives Matter should not be where it's at right now, this should not even be a movement currently. And I think there's a lot of power in the two communities trying to kind of raise one another up. I'm sure there's plenty of problematic areas too of we're all trying to fight for the same thing, but I think more often than not there's definitely a synergy, and a harmony if you would even want to call it that, of it's just injustice across the board, equality across the board, and I think that seeing these two different vantage points is actually I think helping one another in some degree from a media standpoint, or at least what's kind of being talked about because I think maybe the first time in history that these two things are so on the forefront every single day in any media outlet that you look at.
Matt Kidd: I'd add gender equality to that as well, I mean if you look at what's going on with the whole Trump campaign kind of implosion if you will, a lot of that centers around gender equality. And I think that the fact that people are more attuned to this- you really can't talk about people like that, you really have to treat people equally. If that wasn't going on I feel like unfortunately this wouldn't be as big of an issue as it's turned into over the last week or so.
Jenn T Grace: Yeah I feel like there's just so much going on, the political landscape. By the time this airs I think we will be post-election, and who knows what exactly that will look like. Good God let's all hope here, and I'm sure anyone listening to this is on the same page, I can't imagine that I would have any listeners who were not, but who knows. In looking at just kind of maybe how even just the election cycle has kind of gone in terms of opening awareness to all of these mass amounts of issues. Because I really feel like there's a lot to attribute to the Trump campaign of just kind of raising the collective consciousness of, 'Wow there are so many problems.' Whether or not there's any kind of resolution to anything that's been brought up over the last year and a half, who knows? But it will be interesting to kind of see how this all plays out as it relates to any number of disenfranchised communities. Obviously LGBT being kind of the one that we're discussing.
Matt Kidd: Yeah the Trump campaign on LGBT has just been frankly very confusing, I mean to me as the whole Trump campaign has been. But I do think that it is kind of forcing people to really look at these issues, and the thing that at least is I guess slightly comforting to me is that this election cycle, LGBT has kind of taken a back seat in some ways. That to me means it's being used as less of a wedge issue, or kind of people view it as less of a wedge issue. I think that's promising. I think that there's also an inherent risk to that, which I alluded to in one of the last questions. I mean if you look at workplace equality, housing equality, transgender rights, look at what's going on in North Carolina; there's a lot that we really need to still accomplish. I think to the extent that people feel like, 'Okay we got marriage so we can move on,' which frankly is what a lot of people from the kind of straight- or to be more politically correct, non-LGBTQ population, that's how a lot of them view it is, 'Okay they got marriage last year so they're all set.' The reality is that's not true, but I also understand- kind of like you said the fact that we're still having some of these race inequality issues, essentially fifty years after we went through a whole racial equality movement, is just absolutely insane to me. And to me when people say, 'Well what do you think the importance of LGBT organizations-' like mine going forward are going to be. I think number one there's still stuff to accomplish, but number two, if we look at women's equality movement, and the black equality movement in particular, those are still ongoing, and to think that we're done and that we're going to politically at least get to a point where we're in the clear, we have nothing to worry about, I think it's naïve. I think the reality is we need to continue to be a pretty cohesive community, and I think that there are a lot of ways to do that, and the way that my organization kind of thinks about that is we want to bring these students together who are ultimately at the end of the day most likely to go onto jobs that are well-positioned within corporations, and pay well, and presumably they'll amass some sort of power, and I think one of the things we're really starting to focus on is how do we plant that seed that gets them to think about how they can number one, support each other, but more importantly, how can they support the rest of the LGBTQ community that may not have that same power, privilege and money? How can they essentially be giving back to their peers who are not as privileged as they are? And I think that's kind of the next wave of LGBT movement, is some of us are doing exceedingly well, particularly if you're a white, cisgender, gay male. Some people are not in as good a position, and how do we lift those people up?
Jenn T Grace: Yeah I feel like you've kind of said so much because it's almost like you're helping enable an army that can kind of infiltrate from the inside of the corporate walls. And I think that with marriage equality, or even to some degree kind of the non-discrimination legislation that is still kind of in limbo, but the states that have adopted some kind of policies to protect their LGBT work force, so many of them have done so under the pressure of the corporations within those given states. So this seems like it's definitely the long term game strategy that you're kind of viewing, but it really- I think to some degree only takes one individual LGBT person, or even ally within an organization to really affect the type of change that's needed in order to continue to kind of propel things forward.
Matt Kidd: Yup absolutely, and I spent a day last week at the Out and Equal Workplace Summit, and a lot of the conversations that I was either part of or sat in, really kind of talked about how it's at the end of the day, particularly within corporations, getting stuff done, getting influence can come from two directions, it can come from kind of top down or bottom up, and it really takes passionate individuals to make that happen. The challenge that I think a lot of corporations right now face is that yes you're having these C-level folks, somebody like a Marc Benioff really step it up and taking some bold, bold actions. And you have some really passionate kind of lower level employees particularly amongst the millennials. But then you kind of have this layer of middle management, and frankly in my opinion to be middle management in a corporation sucks. You're getting a lot of pressure to perform from both ends, you can't take as many risks as you want, and so that is actually where I think a lot of kind of social justice movements within corporations kind of hit friction. It's not actually because of the C-suite, it's because of middle management, and it's essentially a fear, it's a fear for their own careers. And so I think as we think about who we want to influence and whom we should be talking to, I think those are kind of the key stakeholders. As we think about how we can leverage corporations in particular for this. I think yes, if you can get the attention of the CEO that's great, and it lets you make what I would essentially say are like headline plays. Something that you do that kind of is there for a day or two and then potentially goes away. To make something that's really long-lasting, you really need to build it into the culture, and a lot of that deals with middle management and influencing them. And so I think as we think about whom we should be talking to, and where we can make relationships personal, I think it's with those middle managers that really is key.
Jenn T Grace: Yeah and I had an experience this past year. So I have a corporate client that's a Fortune 100, and I've been helping them- I did an LGBT training for their staff, just kind of marketing wise how to get their salespeople communicating in the right ways. And it was kind of a really fun experience, and that was- I don't know, maybe two years ago, and earlier this year they reached out to me to say, 'Hey we recognize that our CEI score is atrocious, and we see that we're not able to attract the right type of talent because it's just so bad and we're really putting people off.' And it's not that they weren't practicing it internally, but the number on the page was- it was a ten. So I worked with them, and their HR department, and their marketing department, and they had top down buy-in. So I was expecting kind of a Herculean effort to be had of like this is going to be a slog, we're working with an all-white male board of directors who isn't really all about diversity, let alone LGBT, and I was beyond shocked with how easy it moved through because the top executives were saying, 'This is something that's important to us, this is what we have to do.' But it's what you were saying, it was the mid-level manager which is usually where things kind of go to die when- any type of initiative. Like somehow it just doesn't either get passed going upward, or doesn't get below going downward, and there's always- obviously I'm making a broad generalization, but in my experience anyway, this is what I've seen happen. And it was because that mid-level management was like, 'You know what? This is important. It's important to us from a how do we position our business as- how do we position ourselves as the employer of choice?' And it's amazing that they managed to get themselves up to a ninety with just working with me for six months to really just kind of get their internal stuff together, because again they were already doing it, they just weren't really getting the credit for it. So I think that there's a lot to be said because it was one marketing person in that organization of like 18,000 employees who was saying, 'Our CEI sucks. We have to do something about it.' And she's an ally to the community no less, not even part of the community and was like, 'We have to fix this.' So I think that that should give hope and inspiration to a lot of the young people that are students and going through Reaching Out because they really do have an impact to change so many people, it's just I think if you time the messaging right, you time the conversation at the right time, you talk to the right people eventually- and I'm sure my particular contact was having these conversations for quite some time before I was able to actually come in and deliver, but it took her to stand up to be like, 'This isn't right. We need to fix this.' And I think that anyone has that true potential, but in a lot of ways I feel like the stars have to kind of align to really kind of see that such quick progress. Because especially in corporate it does take a lot of time to do anything usually.
Matt Kidd: Yeah, you know I think that there is increasing pressure on some of these organizations to really look at diversity numbers, metrics. When I throw around the word diversity, generally speaking I'm really talking about recruiting. I think if that pressure continues, and I think the pressure on that will actually fall on middle management, that by default is going to start making this part of the culture because people will think about, 'Well what can we be doing to affect this?' So I think setting some metrics in the hopes of companies essentially to task for you know, 'Gosh you really have no women.' I think it's a really important thing to do and I think over time that will start to change the culture of these organizations inherently as well.
Jenn T Grace: Yeah and I think it's great that your focus is on MBA students because like you said, they are well-positioned by the time they hit the corporate workplace, so they automatically have an added layer perhaps credibility kind of bringing to the table, even if they are kind of in a very low position, you know that they're going to inevitably kind of succeed through the ranks based on what they're setting out to do.
Matt Kidd: Yeah absolutely.
Jenn T Grace: So switching gears just a little bit and thinking about earlier on, you were talking about for you, Reaching Out is likely not going to be something that you're kind of tied to for life. Do you think about how- like right now is your name- I'm just going down a path of personal branding here. In looking at your name, are you finding that it's becoming synonymous with Reaching Out, or Executive Director of Reaching Out? And are you consciously trying to think about how to gradually- not disconnect because of course your name is everything and it certainly plays a huge factor into your role, but just kind of from a general standpoint of thinking of like, 'How would I actually unravel this down the road should I need to?'
Matt Kidd: Yeah, no I think that is top of mind for me lately. I think that actually if you look at a lot of LGBT organizations you have people who in a lot of ways, the person is interchangeable with the organization. So you look at like Out & Equal, and you think of Selisse Berry. You look at Out Leadership, you think of Todd Sears. And there are numerous cases like that, and unfortunately I think that there's a danger not only to the individual I think as they think about kind of their next chapter, although for some of these folks there may not be another chapter, they may decide to retire. But I think there's kind of a challenge for somebody like me where this certainly is- hopefully, knock on wood, not going to be the last chapter of my career, and so at one level you want to be associated with this but you don't want it to be your entire brand. I think there's also a danger for the organization because if it becomes so entrenched in kind of my personal brand, then the organization risks- if I'm not there and not present, people could say things like, 'Oh it was not the same as it was when Matt was there,' and I don't think that's good for the organization either. I increasingly as we do events and trying to do things to put a spotlight on our other stuff [Inaudible 00:2926] are students, because I think at the end of the day those are the people who are working equally as hard as I am, and maybe aren't always the face and voice but I think we should position them more to be in those kinds of situations. So there is a risk and I am thinking about how we slowly kind of unwind that a bit, and I think essentially lifting other people up is a huge component of that.
Jenn T Grace: Yeah and I partially asked the question because in- everything is always clearer in hindsight, but when I was running the Connecticut LGBT Chamber of Commerce which I did for quite a number of years, and I was the Executive Director I remember that when I left that position the organization essentially imploded, and it took awhile to kind of regain its legs, and it certainly- this was a number of years ago at this point, so everything is on the up and up now, but it definitely was a significant hit because- and it wasn't anything that I intentionally had done from the onset. I wasn't trying to build the organization the Jenn way, it just happened to be a very small organization, not a lot of people. I relied heavily on volunteers and our board, and it was just a matter of we've got to do what we've got to do to get these events going, to get our members happy, and it just happened to be me that was always in front of people. So I think that that's a risk generally for anybody in a position like you're in now.
Matt Kidd: I think it's a risk for any kind of small to mid-sized organization really to be honest, and part of why we built out our staff is certainly because if we continued on the trajectory that when it was essentially just me as a staff member with some contractors and volunteers, I was going to burn out which would not benefit anyone, and we wouldn't be able to expand and grow the way that we wanted to. But the second is like it essentially puts the institutional memory of an organization really in that one person, and if you lose that one person, back when we were kind of that staff of one plus some contractors, if I got hit by a bus not that the organization wouldn't continue on, but that would be really problematic. Today knock on wood that's not going to happen, but if it did I have full faith that between kind of the staff embers that we have and how we've kind of been able to lift them up and then have them kind of take over some things, I think that frankly things would go on without missing much of a beat.
Jenn T Grace: Yeah which is such a good sustainable place to be in, which is not always what is accessible to every organization because they're not really kind of thinking about secession planning and what lies ahead, or if this key person were to not be here for whatever number of reasons, how do we kind of carry on without skipping a beat. And I would imagine- my gut says, and based on people that I know in Executive Director positions for other nonprofits, I feel like most of them are not necessarily thinking that forward in terms of 'what would we do in the situation?' So rather it's a reactive versus proactive.
Matt Kidd: Yeah and you know I'll be honest, in the LGBT space in particular, I think we have a responsibility to start to think about secession planning, and the large reason actually is that if you look at the vast majority- not all, but the majority of LGBT social justice organizations, they're run by white cisgender gay men, and I don't think that that's the face of the movement going forward. And so I think we really need to kind of pause as a movement in general and think about how can we bring in the faces and the voices that maybe aren't heard as well right now, and put them into leadership roles? And I think we're really at an inflection point where it's time for those of us who- kind of going back to what I was saying before, are fairly privileged within the LGBTQ community, to lift up those who are not and make them heard, and I think that's one way that we can do that. And so I hope that as a lot of other LGBT organizations have [Inaudible 00:33:27] retire, or switch to something else, that that's something that they're starting to think about.
Jenn T Grace: Yeah and so I'm curious to hear your thoughts, and if you've been paying attention to this at all, but I had someone from BuzzFeed reach out to me last week- and again we're recording this on October 12th, so whenever this does come out, it's obviously all a little bit in the past. But I had somebody reach out for my comment on the After Ellen platform kind of disbanding. So what you're talking about I think really kind of goes into that entirely of the face of the community is really gay, white, cisgender men, and we know that that is by far not the reality of the community. But when we look at something like a website, like After Ellen which was kind of a flagship type of lesbian driven centric platform and content generator for so many years. So for that to kind of no longer exist in the capacity that it did, and the reason being is that there just wasn't enough advertiser interest, it's almost like how do we combat that from recognizing that it's not just what this kind of stereotypical highly sought after demographic is, when we ourselves are kind of continuing to perpetuate that that is all there is when we know that that's not.
Matt Kidd: Yeah, no I do know what you mean. The After Ellen thing is frankly a little surprising to me. I think some of what they struggled with is the business model issue, but some of it is- and also from firsthand experience, one of the things that I'm really focused on and the organization is, is really frankly trying to drive more LBTQ into business school and business in general. And so we started an initiative about probably three or four years ago now that we call Out Women in Business, and we hold a conference in New York, and it's a challenging audience to attract. I think each year it gets a little bit better, and there are some people like Leanne Pittsford with Lesbians Who Tech, who have something really special and magical there, but I mean Leanne will even tell you, like for her trying to attract an audience sometimes is a challenge as well. And so that's kind of a community thing, and I think it all starts with kind of visible leadership, and I think slowly but surely with folks like Megan Smith for example, we are carving out a space and leadership examples for the LBTQ community in particular, so I think that that's kind of a key component to it. But there aren't a lot of sources. After Ellen was one, there are what, maybe a couple- three or four others that are significant that are left, and that's pretty shocking. And then you get into other pretty gay-focused media sources; like to me, Towleroad or something like that is frankly pretty gay-focused. So that is a disturbing thing when you consider the fact that particularly bisexual women I think are the majority of the LGBTQ community. And so that's one of these moments where we should pause and say, 'Are we really reflecting what's out there, and is that part of why something like After Ellen isn't failing, it's because there's a representation issue.'
Jenn T Grace: Yeah I feel like it's interesting because if you look at just kind of general demographic data, it shows that women are more likely to be the primary purchasers of households. So even in just looking at that as women as a more influential audience for buying whatever it happens to be, it seems like it just doesn't add up. And then I think about it, and I wonder if gay men, or any male within the LGBTQ community, is it because there is a bigger sense of community of like actually gathering that makes it easier to see them as a demographic to reach versus women are far more just kind of blending in with the individual cultures in which they live, whether that's geography, or whether it's different areas of interest. It's just really fascinating. When I was talking to the woman at BuzzFeed, I was just saying like, 'This is my lesbian perspective, but you should probably reach out to a cisgender gay male and get their point of view as well because there's got to be some underlying thing that's kind of here, and I do get the question quite often of how do I target lesbians, or how do I find lesbians to market to? And most often my advice is you just have to market to them as women first typically, and then go from there and be inclusive in that approach. But that's not necessarily what's going to be really kind of sexy to an advertiser to say, 'Oh this is a demographic I should invest in.'
Matt Kidd: Yeah and you know, I think it goes back beyond just media. So if you look at a given city, and you look at like a nightlife scene for example, generally speaking you'll probably find a handful, probably three or four of what you would consider kind of 'gay bars,' and you might find one bar that caters towards LBTQ women. And I think that's there- I think it goes back to your clusters of people, you see them more visibly, and again I think the more that we can think about how we bring communities together, who's representing them; I think these are all really, really important things for the movement as we go forward, particularly with social justice organizations.
Jenn T Grace: Yeah, absolutely. And do you see any kind of influence or impact on like the Reaching Out students? Because they are MBA focused, that obviously puts them in a different kind of track, but do you see that that's being another avenue for just kind of shedding light and awareness on all of this?
Matt Kidd: I think interestingly enough we're at the point where we even have cisgender men kind of saying, 'What can we do to be getting more women here?' So like it's becoming front of mind for people. I would say for us probably even as recently as five or six years ago, we were the white gay male conference. And you know, I looked at the metrics this year, it's getting better. It's still not there, I think we were slightly under 50% Caucasian, so that's in my mind kind of a good change, although I think a lot of that frankly is being driven by international students who are at business schools. But the number of women in these programs is picking up a little bit each year, but we're not talking- we're talking like a percent each year. So the difference between like 26% and 27% and we really need to be focusing on it. And for me, I mean this is one of my big passions, is how can we drive this and we're fortunate to have a board chair who is a lesbian identifying woman herself, and both of us feel very passionately about it so we've convinced everyone to really put some money behind our mouths on this. And I think we're slowly making progress, it's just not as fast as I think any of us would like, and to be honest we just haven't figured out the silver bullet. So I'll say if any of your listeners know, please feel free to reach out because this is something that- it's not that we don't want them in business school, we actually desperately want them and so frankly do the business schools. I think the challenge that we run into, number one is a little bit of marketing to them, which like you said I think it starts with just marketing to women in general, and I think it gets a little bit more specific. But the other thing is, as I talk to a lot of LBTQ women and say, 'Hey have you ever considered business school?' the responses are pretty much, 'No that's not something that's really top of mind,' and ultimately when you kind of keep pushing it comes down to they're not seeing a community like themselves so they feel like it's not a place for them to be. And so it's a little bit of chicken or egg, but we've got to tell them that, 'This is a place where you're wanted,' and frankly if we start talking about the trans community it gets even harder. I had a conversation with the Executive Director of Campus Pride probably about a month ago now, and he was saying when he talks to his trans students- so these are all undergrad students, he says, 'What do you want to do in the future?' He said it's maybe one in a hundred that's saying some form of business, and the rest of it is something that might be more in the social justice space, or arts space, or even legal, and the fact that this really isn't on their radar and they don't see it as a place for them is a big problem.
Jenn T Grace: Yeah and I think it's more of a systemic issue that is much broader than LGBTQ. It really kind of stems from what children are exposed to, and what classes they are exposed to in their elementary schools for example, and just kind of going through and in Connecticut we have a lot of stem type of schools that are popping up. So if either of my children who are in third and fourth grade, if they were interested or showed any inclination toward that stuff, then we could absolutely kind of push them in that direction. But I feel like school is so watered down now that there's just- it's focused on like the bare necessities and not really exposing children, and middle or high school to all of the things that they could be. And I feel like- and Lord knows that is going to be a fight that is not going to be won anytime soon. But I feel like it really- there's just such a systemic issue at play, and the LGBTQ community is really just a microcosm of a bigger- of the community of everyone. So I think we just see the issues because we are such a concentrated microcosm of the larger kind of landscape that we're all operating in.
Matt Kidd: I agree. Totally agree.
Jenn T Grace: Well it's already- we've already been chatting for 45 minutes which seems crazy at this point. But I would love to kind of ask you a final question and then just give you kind of free reign to tell everyone how to go about finding you.
Matt Kidd: Sure.
Jenn T Grace: But my question would be if we're thinking about people who are listening to this, who may be business owners, maybe they're in a professional sphere, they're LGBTQ, they're trying to kind of make a first step, or a first foray into identifying and really kind of honing in on what's meaningful to them, and how that might translate into their own personal brand, or the positioning of what they're doing. Do you have anything that maybe you've learned through your career that might be helpful that could kind of shortcut that process for them?
Matt Kidd: Yeah I think what I have found kind of throughout my career is that- and I know this sounds kind of cliché, particularly for kind of any LGBTQ folks, but authenticity sells. By talking about stories that I've really gone through, and that's why I'll use something like my experience around the day when Matthew Shepard died makes it more relatable and it makes people kind of understand you and what you're doing a little bit better. And so I'll say from kind of a personal brand point of view, I'm one of these people that for the most part I'm a pretty open book and keep it that way. I think even about like social media. If a student wants to add me on Facebook, go for it because frankly at this point I live pretty authentically and intentionally so because it makes me more human and it makes me more real and it makes people more willing to collaborate and to connect with you. And so I think don't be afraid of that, don't try to hide that because I think the reality is it probably opens more doors than it closes at this point. So never forget that, and always just kind of go back to your roots and kind of what you care about. At the end of the day, that is what it's all about, and if you don't care about something you probably shouldn't be doing it.
Jenn T Grace: I feel like that's such good wisdom. Really being mindful of what you stand for and just being transparent from the onset. It certainly will save you a lot of headache later.
Matt Kidd: Absolutely.
Jenn T Grace: So for anyone who was inspired by this conversation and interested in connecting with you, how would you go about directing them to do that?
Matt Kidd: Yeah please. So Reaching Out is online at www.ReachingOutMBA.org. Please visit our website. If you're an MBA yourself, we do have an online community that you can join. It's on that website and it's called Reaching Out Connect, so it's our individual member platform, so we certainly encourage you to do that. If you're part of the LBTQ community, we certainly would welcome and love to have you with us at the Out Women in Business Conference in New York which will be March 31st of 2017. So certainly join us because like I said, we do want to bring that community together, and that is open to non-MBAs so you don't need an MBA to be there, and I would say less than half of the folks who are there have an MBA, so you're certainly welcome for that. And then people can always find me online, LinkedIn, Twitter and if you search very carefully you can find me on Facebook. I'm usually pretty open to adding people on any of the platforms so you can hear what I have to say about things, because like I said I am my authentic self out there.
Jenn T Grace: That's awesome. Well thank you so much for spending some time today, and I feel like there's a lot that can be gained for the listeners from our conversation, so thank you for that.
Matt Kidd: Absolutely, thank you Jenn.
Jenn T Grace: Thank you for listening to today's podcast. If there are any links from today's show that you are interested in finding, save yourself a step and head on over to www.JennTGrace.com/thepodcast. And there you will find a backlog of all of the past podcast episodes including transcripts, links to articles, reviews, books, you name it. It is all there on the website for your convenience. Additionally if you would like to get in touch with me for any reason, you can head on over to the website and click the contact form, send me a message, you can find me on Facebook, LinkedIn and Twitter all at JennTGrace. And as always I really appreciate you as a listener, and I highly encourage you to reach out to me whenever you can. Have a great one, and I will talk to you in the next episode.
So it's going to be great, I assure you of this. So if you want to get links that were mentioned in today's episode, if you go to www.JennTGrace.com/90 that is for episode 90, you can get access to the transcript, and the stuff that we talked about in today's episode. And without further ado, here is my interview with Jag.
So this podcast is the Personal Branding for the LGBTQ Professional Podcast, and I think that's why Mona thought it would be great for us to connect. So today I would love if you can start off by giving the listeners kind of a broad overview of who you are and what you do, and then my method is to just start asking you questions based on what you said to just kind of talk about your brand, and what you do, and how you're putting yourself out there to the world.
Jaguar Beckford: No problem. Okay so my name is E. Jaguar Beckford. I am the Executive Producer of an annual event in New York called Rainbow Fashion Week. I'm also the CEO of Jaguar & Company Clothier, short Jag & Co. which is pretty much what it's known by. I just design clothing for more gender fluid women, women who are more male identified, but gender fluid women because pretty much it's about everyone enjoys wearing clothing that fits well, looks well, et cetera. And my background is I've been an entertainment attorney for about fifteen years, but ironically I put myself through law school designing clothing, so it's not a far stretch. So that's pretty much who I am, and hopefully we'll have an opportunity to tell you a little bit more about Rainbow Fashion Week, which is coming up in two weeks.
Jenn T Grace: Yeah, that's what I was going to ask you. In looking at your bio, and seeing that you came from an entertainment attorney background, and then now you have Rainbow Fashion Week; how did that idea hit you that this was something you should do, and can you just give kind of a broad overview of what Rainbow Fashion Week is, how many people come, what the purpose is, and all those great details?
Jaguar Beckford: Okay so it wasn't a great leap or far at all to go from the entertainment business into the fashion business. One, as I previously stated that I actually designed throughout law school, so I designed jeans, tee shirts, I made clothing, and I sold them in my off time from school. Rainbow Fashion Week was actually conceptualized probably a couple weeks after I launched Jag & Co. And I just recall when rolling out to take my final vow to- when the designer goes out and everything, I said, 'Wow you know-' in that moment it's just so clear. In that moment I realized that fashion events are not just about the designer, but are more about all of the creative talents that come together to make the designer's vision- to bring it into fruition. And I said wouldn't the audience love to see the art of fashion, and not just what a designer put on the runway, but more the artistry of hair, makeup, and style. And so in that moment I was committed to say, 'I'd like to see an event where people can come and enjoy the artistry or the art of fashion as we call it. So it was conceptualized in 2013, and we got so many ways that we connected to our audiences; we did live streaming, casting, and so we reached over 20,000 viewers, attendees. We had about- I would say, I think our first year we had about maybe almost a million impressions just because social media was really buzzing about what was going on in this new type of fashion event. And so you know, we were just very committed to give new designers and existing designers, makeup artists, stylists a platform to be able to show the artistry of what they do. And so that's more of what Rainbow Fashion Week is really about. It's about the art of fashion.
Jenn T Grace: That's awesome. And now is there anything in terms of just the fashion industry more broadly, other types of events that are doing it the way you're doing it? Or is this kind of a completely new take on things?
Jaguar Beckford: We actually want to change how fashion is presented to the public. So the reason I say it that way, if you think about it, someone decided that women should wear high heels. Someone decided that women should put on rouge and makeup on their face. But men don't do it. Men don't wake up in the morning and say, "Oh I have to put on stockings, and I have to wear high heels," et cetera, so if we really look at what the fashion industry has become, you know it was a male-dominated industry and pretty much we had designers putting things on women primarily because the women models were who really drove the fashion industry. So we had very, very creative souls who decided, 'Well I'm going to create this fantastic so-and-so to put on this model's head, these amazing shoes to put on this model that they could barely walk in,' and so it was pretty much a very male-dominated society that was dressing us, almost like dolls. And it kind of just moved us over into how women were supposed to dress, and what they were supposed to wear, and so on and so forth. So if you actually look back in time, you'll see when women finally said, 'Hey, why do I have to dress like that? How come I can't wear a man's suit? Or come I can't wear a man's suit that's tailored? That can look just as good and I can look as sexy.' So it took someone to break that mold and to say, 'You know, I don't want to conform to that.' And so when I looked at the fashion industry I said, 'Well why do we have to conform? Why do we have continue to have size zero to two models walk the runway when they're not part of our average taking on a daily basis?' I don't see size zero to two people on an average day. I don't go into a department store and says, 'Wow I want to wear that outfit because I want to look just like that person that I saw in Vogue magazine.' It just wasn't reflective of who I was, and who I knew our community was as a whole. And so I said to my team members, I said, "Guys, you know we have an opportunity to change the standard for the norms of what fashion events are. We can make this more fashion expose. We can make them more about fashion and experiences, and have people actually leave still getting the sense of what a runway show is, but at the same time have a total different type of presentation." And so that's where we came up with our commitment to Rainbow Fashion Week was.
Jenn T Grace: That sounds amazing. So where in this timeline did you launch Jag & Co.? So your actual clothing line? Where did that happen?
Jaguar Beckford: Jag & Co. was launched in 2013. And it was so funny because I actually said- I was like, "Wow I'm going to actually take a hit with Jag & Co. not really being able to brand and develop and put things into production in the window that I would want. You know we got very great, and we've had continued success coming at us before. Surprisingly people love Jag & Co. We get standing ovations at shows, people love our products, we do one-of-a-kind types of suspenders, and ties that we make from craft items, so that's kind of a way of repurposing and things like that. So technically ideas came in where we said, 'We don't have to always go out and buy new rolls of fabric. We can look at some of the existing things and say well why can't we create beautiful things from these products as well that people would love and enjoy?' So Jag & Co. took a step back in 2013 to really go out in full production. And I said that we would have our natural evolution through Rainbow Fashion Week, and so I have a day which is called the Haus of Jag & Co. This year it's June 18th which happens to be my birthday, it just kind of happened that way, and our theme this year is transition. From the time that I launched Jag & Co. I can say approximately nine to ten of my mottos have transition. And I've just been there fully supporting them, I always have very kind words because I've noticed that the community tends to begin to shun them, and their language begins to change as it relates to, 'Well how do I now speak to this person?' The same person that you knew and loved and that you embraced in the Facebook group, now all of a sudden your words are harsh because you don't understand why the new posts of someone who just had their surgery, why that's important to them to be able to present that to their community. And so I decided to do a show that pretty much honored what their struggles have been, and that's the other thing that's different about Rainbow Fashion Week. We have themed events with social responsibility causes that we tie into our shows. Not just a name and a pamphlet, but we actually tie them into the show thematically as we present it to the audience. So this is a whole other way of how we can present a plethora of things to an audience once we have their attention.
Jenn T Grace: Wow that's incredible to have such a social good component to things, and I obviously don't have to tell you this but you were just saying how a lot of times people within our own community get ostracized, and the fact that you're finding a way to embrace their transitions, I feel like is such an incredible gift that you're providing to not just the models that you're working with but to the community at large.
Jaguar Beckford: Yeah and what motivates me is I receive letters from people all over the world. And when I say 'all over the world' I mean all over the world.
Jenn T Grace: That's awesome.
Jaguar Beckford: I received notices this year from a young lady who was in a play called 'The Little Prince' in the UK, and she just reached out and she said, "Oh my God, I love what Rainbow Fashion Week is about. I would love to be able to walk in something like it." One, the person didn't see the day would be able to do something like that because you know we have Eight Days of Queer so it's not just like one event that happens one time, and you can't get there during a specific day of the week, so on and so forth, so it just gives people more opportunities to plan to come. But just the mere fact that we would be accepting that she's 5'2" and last year I did an event at the Brooklyn Museum and my shortest model was 4'11". After just training her how to walk and show her the type of confidence I wanted her and what she was wearing to present Jag & Co., she killed it. I mean 4'11". And so we wanted people to see that it's not about your size because that person has to go out and shop for things just as the 5'11" 5'10" model that's a size zero has to as well. And I received another email from a police officer in Camden, New Jersey. She's actually going to be in my show this year. And she said, "Jag, I'm in my thirties," she said, "I feel like I'm in my best body, my best frame of mind." She was like, "I would just love to walk in your show." And you know, everybody can't walk in my show but it was her story; her story motivated me about what was going on in her life. And just to be able to give someone like that an opportunity to do that is all of what Rainbow Fashion Week is about. Another came from a woman in Norway, her name is Siri, and same thing. She was like, "I will come to the United States just for an opportunity to have this experience." And you know, that's pretty much what it is. We want to be able to just show people that you, the average person, have a right to hit a runway. And so we try to actually create shows and experiences for all of our community. So we have a pet show- Rainbow Pet Fashion Show, our social cause this year is dog waste composting. And people are like, "Jag isn't that a stretch?" I said, "Why should it be a stretch? We have an audience, we have an opportunity in having our pet lovers within our queer community to be able to help us, help the city of New York, clean up the city. Why not take advantage of it?" And so that's what we kind of look out; how can we take advantage of utilizing our audience and our voice and having accomplished. And that's what's important to us, so that's what's different about Rainbow Fashion Week and that's why our tagline is 'Not your average fashion week.'
Jenn T Grace: Yeah I feel like the way that you're incorporating such an inclusive message seems to be so obvious. Like so as you were talking I opened up your website, www.JagAndCo.com for anyone who wants to go check it out, and just looking at the different gender expressions of everybody that you're using for models who are modeling your clothing line, I feel like it's incredible because I feel like anybody who goes there and is looking, they're going to find somebody that they resonate with that they're not used to seeing as a model for clothing.
Jaguar Beckford: Right, exactly.
Jenn T Grace: So in terms of how the clothing side works, are you manufacturing all of that stuff yourself? And is it any type of on demand, or do you have to purchase a lot of stuff in advance? Is it tailored? How does all that work?
Jaguar Beckford: For Jag and Co. specifically?
Jenn T Grace: Yeah.
Jaguar Beckford: For Jag and Co. products we purchase our materials, we have our patterns, and we kind of make maybe two pieces of a kind. We're not in production so a lot of times it may be one piece that's for show just to get an idea. We're still feeling through what it is that we think people want. It's so funny because in 2013 I came out with the paperboy and that came from my grandfather. So you know I had like an old black and white picture, and I just fell in love with the forties and fifties style, and I said wouldn't it be great that we could present this style to our young and older aggressive females and show them very hip, swanky and sophisticated. And the reason I say swanky is because I'll tell this to bring the craziest socks. I don't care if it's Mickey Mouse or whatever, and I said, "I'm going to show you how to dress up and dress down." And so sometimes we create pieces just for the runway because we're still trying to get a sense of what it is that our market is looking for. We're actually going to be going into production soon which we're going to be doing a crowd on a campaign and it's basically going to be a suit that takes you from casual play to formal. And so yeah, that's pretty much what our next step is going to. We were looking for a place to do our production and we had an opportunity to work with a goodwill ambassador in Honduras and she has been over there doing textile study and she said, "While this would be a great opportunity, I think we can actually get a space for you guys." She's actually found a 20,000 foot- it's a raw space and I said, "Yeah but how do we get things going there?" And she said, "Well the mayor is willing to give you guys a space." And so I decided that through Rainbow Fashion Dream Academy, we would- which we will be launching this year as well, we are going to start their first Women's Economic Empowerment Program. So technically it sounds like a lot but it really isn't. We're committing sewing machines, solar generator, and sewing kits, and so we're going to start the women off on their own small businesses. And then they'll be back into the system to start the next. And we're actually going to create a consortium of producers producing our production, not just for Jag & Co. but for some of these new designers who are coming through Rainbow Fashion Week. And so the Dream Academy is going to give some of these makeup people, designers an opportunity to go to Honduras and see what it's like starting a production, and we'll pretty much be starting everything raw. So they'll be building, they'll be donating their time, they'll be sitting down with seamstresses, and so on and so forth, and that's a new venture but that's how we're going to take Jag & Co. as well as some of our other designers into production and some of the others that are coming through Rainbow Fashion Week, we say, "If you give us a certain number of hours we will open other opportunities and doors for you globally." We've also been invited to come to Nepal to do a Rainbow Fashion Week event. We've also been invited to Johannesburg, South Africa. So there are other opportunities for the people who work within the Rainbow Fashion Week team, because we're building a team, we probably have now about sixty or so team members on various productions for each show. And so now we want them to be able to grow with us, and now seek other opportunities that they never even had within the fashion world as it exists here because the existing fashion world and present model is very elitist so the average person can't just walk in and explore the opportunities that exist. So yeah we have a model and we really try to build on this model, and we're trying to show people that the old model is not the way. We need to work towards a new model that includes our community in greater perspective.
Jenn T Grace: Wow, your mission and purpose in life, and everything that you do seems so incredibly huge and so powerful and impactful. And I know that we are running up against you having another interview right after this, but to kind of close us out if you were to think what Rainbow Fashion Week is going to look like in five years, or what Jag & Co. or just your brand as yourself will look like in five years, what do you think that's going to be? What is your vision for five years from now?
Jaguar Beckford: Our vision for five years is we will have set the standard for the new fashion week from the standpoint of what our social responsibility is globally, what it is we're doing to our planet. We will have set the standard that more brain trust attention goes into the planning of an event. I just finished doing an article and I said we're David up against the Goliath of the fashion industry. So I know that we're going to make a lot of change within the industry, I know that we're going to catch the attention. A lot of the big corporate giants that are going to want to become a part of and reach our audience from a variety of perspectives. So I know that we are going to create the new model for fashion. I strongly feel that, most of the people that work with us, they strongly feel it as well. We are going to cause the fashion industry to take a look at how they produce these events, how wasteful they are, the products that they purchase, how they purchase them, how they're disposed. So from the standpoint of being a solar- the first solar neutral event, we are going to attempt to reduce our carbon footprint by at least one third, just in energy- electric energy consumption alone. And some people said, "Why is this large fashion event sold out and sets up tents where you have all of the sun, and no one is sourcing solar energy? Why are they using nine, ten, eleven, twelve thousand diesel fuel generators, noise pollution, carbon pollution? So we know that we're going to begin to shape this industry. And it's not from the standpoint that we're something that's- we just want people to stand up and pay attention, and we think that we are going to be the organization that is just going to have people stop and re-evaluate when they're doing a production, how to do a production that reduces our carbon footprints because truly our planet matters, and everything that we're doing we want to consider what that means.
Jenn T Grace: Wow, such an incredible mission. Thank you so much for taking the time to connect with me today. For anyone who wants to get in touch with you, how would you recommend that they do that?
Jaguar Beckford: Well you can send us information on our website, www.RainbowFashionWeek.com. There's a contact form and it comes straight through to info@rainbowfashionweek.com. They can also go to our website. And Jag & Co. you can probably reach me, JagAndCo, Instagram, Twitter, and Facebook, you can find me on any of those and inbox me. I always try to respond to everyone no matter how busy I am. So definitely thank you for your time, and I appreciate you guys helping us get this message out as well.
Jenn T Grace: Absolutely. Thank you so much and have a great day. Appreciate it.
Jaguar Beckford: Thank you, bye bye.
Jenn T Grace: Bye bye.
Thank you for listening to today's podcast. If there are any links from today's show that you are interested in finding, save yourself a step and head on over to www.JennTGrace.com/thepodcast. And there you will find a backlog of all of the past podcast episodes including transcripts, links to articles, reviews, books, you name it. It is all there on the website for your convenience. Additionally if you would like to get in touch with me for any reason, you can head on over to the website and click the contact form, send me a message, you can find me on Facebook, LinkedIn and Twitter all at JennTGrace. And as always I really appreciate you as a listener, and I highly encourage you to reach out to me whenever you can. Have a great one, and I will talk to you in the next episode.
So I think that the session went really well, I had a lot of people come up to me after and say that they enjoyed it, and it sparked a good amount of conversation throughout the presentation. And then towards the end there was a lot of chitchat back and forth between folks who were asking questions, and then rather than just me answering the questions, there were other folks in the audience answering the questions as wel...
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So I do have an interview to share with you during this episode, but I have a couple of things that I want to announce to you first.
So without further ado, let's dive into the interview.
Okay so today I am talking with Mike and Maria Keiser. They are the- I don't even know what your titles are officially. But the founders of the Entrepreneur Circle, and also the creators of the Human Performance Academy. And for people who are listening to this right now, I'm sure you've heard me announce 1,000 times over that the Human Performance Academy is amazing, and that they are sponsors of this podcast, et cetera, et cetera. And then of course most of you will be familiar with Mike's voice, however we have Maria here as well who's somewhat the quite force behind the scenes.
Maria Keiser:
Hi Jenn.
Jenn T Grace:
There, oh look, she's already appeared.
Maria Keiser:
Jenn if you are wondering about a title for me, people have asked me this before and I just usually stick with Queen.
Jenn T Grace:
I'll take it, let's do it, 'Queen.' Alright so we have Queen Keiser and Mike.
Mike Keiser:
Court jester is fine.
Jenn T Grace:
That's actually pretty fitting based on your podcast as well. So this is my first time interviewing two people on one show, so this should be interesting to say the least. But I would love before we get into any of the nitty gritty and the details on all the different business types of endeavors that you're going on, I would love for you both to just give a really quick ov...
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Jenn T Grace: Hello and welcome to episode 14 of the Gay Business and Marketing Made Easy Podcast. I am your delighted to be talking with you today as I am every other week when we get together and share content and information and all that great stuff. So today I have an interview with Mike Brooks, who is the CEO of Nuclear Chowder Marketing. And we had a great 45 minute conversation about online marketing, strategy, defining target markets, all sorts of great stuff that- and some parts has been covered on this podcast before, but he brings a really great, fresh perspective and has really good examples of ways that information that he's provided has been successful. So I'm really excited to share that information with you.
But before we begin I want to cover a couple of quick overview announcements, and then we will hop into the interview. So the first thing I want to let you know, in case this is the first time you are listening to this podcast, this is a biweekly podcast and it alternates between expert interviews with amazing marketers, and LGBT leaders, and people that are in the diversity space; and then it alternates with me talking about some sort of specific thing around marketing to the LGBT community. So this week we happen to be having an expert interview with Mike as I had previously mentioned, and if you do like this podcast, and you want to subscribe to it in iTunes and have it delivered automatically to your iPhone, or however you get your content, you can head over to my website which is www.JennTGrace.com/iTunes, and that will automatically send you straight into the iTunes store where you can subscribe to the podcast for free. And there are a handful of links that are mentioned in today's episode, so if you want to find that information without having to go Google search it, or look for it in 100 different places, you can head over to the website at www.JennTGrace.com/014, that's for episode number 14, and that will provide you with all of the links that Mike and I discussed on today's episode.
