Personal Brand School with Danielle Cevallos – Details, episodes & analysis

If you want to build trust with your audience and increase engagement… 

You HAVE to shift towards long-form content.

Today on the Personal Brand School, Danielle discusses why long-form content has become a cornerstone of building a successful personal brand. With attention spans dwindling and trust in companies at an all-time low, the need for in-depth, valuable content has never been greater!

Danielle covers:

• Importance of Long-Form Content: Discover the shortcoming of short-form content and how long-form content helps facilitate meaningful purchasing decisions (3:41).

• Engagement Strategies: Learn how to create a cohesive brand experience across multiple platforms like email nurture sequences, social media promotions, and retargeting ads (8:09).

• Meeting the Challenge: Navigating the challenges of modern marketing is possible with strategic planning and execution (10:56).

And…

If you aren’t already, be sure to sign up for Danielle’s free newsletter.

NO fluff.

SUPER in-depth actionable marketing strategy.

No nonsense.

Register HERE! https://api.leadconnectorhq.com/widget/form/IM6paqZlFjdk7OyNqSgi

& If you’re ready to learn more about building your personal brand on LinkedIn HERE! https://theconvictionmarketingagency.com/linkedin-guide

Email marketing is NOT dead…. In fact, it has INCREDIBLE significance, in light of the unpredictable nature of social media platforms.

With so many recent issues of hacking and platform outages, the value of owning and nurturing an email list has become increasingly evident.

In this episode of the Personal Brand School, Danielle shares the 3 significant changes she’s implementing in her emailing marketing strategy for Q2 and beyond.

Danielle covers:

• Building a Solid Foundation: Discover the importance of high-value lead magnets and weekly educational content (2:22).

• Nurturing Relationships: Learn the importance of nurturing email subscribers with valuable content, avoiding the pitfall of bombarding them with sales pitches (9:01).

• Taking Email Marketing Seriously: Take ownership of your personal brand through prioritizing email list building for long-term success (13:43).

Remember, your email list is a valuable asset in today’s digital landscape. Embrace these changes and strategies to elevate your email marketing game and build stronger connections with your audience.

And…

If you aren’t already, be sure to sign up for Danielle’s free newsletter.

NO fluff.

SUPER in-depth actionable marketing strategy.

No nonsense.

Register HERE! https://api.leadconnectorhq.com/widget/form/IM6paqZlFjdk7OyNqSgi

& If you’re ready to learn more about building your personal brand on LinkedIn HERE! https://theconvictionmarketingagency.com/linkedin-guide

If you want to do get paid to speak in 2024, building your personal brand is going to be CRITICAL to your strategy! 

Today on Personal Brand School, Danielle interviews Heather Monahan, a former C-suite executive turned top-ranked speaker, best-selling author, and executive coach about how she went from being fired from her corporate career, to building a highly lucrative speaking career!

 In this episode, Danielle and Heather Discuss:

• Why building a personal brand is CRITICAL to getting speaking gigs
• Whether or not you should speak for free
• How to generate referrals for speaking gigs
• What to charge as a speaker and how to pitch the right people
• Whether or not you should work with speaking bureas
• How Heather landed a TEDx talk that went all the way

Join us for a deep dive into the dynamic world of professional speaking in 2024.

You can find Heather HERE! 

Instagram - https://www.instagram.com/heathermonahan/?hl=en

Check out her book & podcast here! 

https://heathermonahan.com/

​​Subscribe to Danielle's weekly newsletter.

No fluff.

One topic, deep dive training, 5 minutes or less (plus lots of Gifs).

Trust me, you'll love it! 

Want to work with our agency? We have LIMITED spots available. 

Book a call here. 

And, be sure to connect with Danielle on LinkedIn!

Want to learn how to stop the scroll?

There is ONE question you need to ask yourself, that you are probably overlooking, that will CHANGE the game for you! 

On today's episode of Personal Brand School, Danielle breaks down the most underutilized source of market research for content creators who want to get more views, increase engagement, and make more money from their content! 

 Tune in to learn EXACTLY how to get real traction with your content, and how to leverage this POWERFUL tool to engage more of your audience! 

​​Subscribe to Danielle's weekly newsletter.

No fluff.

One topic, deep dive training, 5 minutes or less (plus lots of Gifs).

Trust me, you'll love it! 

Want to work with our agency? We have LIMITED spots available. 

Book a call here. 

And, be sure to connect with Danielle on LinkedIn!

With AI being all the rage that everyone will be applying in 2024, personal deep connection is going to TAKE OFF! A big strategic play in this is to build up your personal brand through podcasting. Danielle has top podcaster, Kelly Roach on this episode to discuss everything about brand building with podcasting. 

Today on the show Danielle & Kelly are breaking everything down for you:

• Why you should have a podcast 

• How to structure time to get content done

• What to do to stand out in the podcast space 

With 2024 being the year that long form & deep connection content taking off, this episode you will learn all the aspects of how to leverage podcasting to strategically build your brand. 

Want more in depth info just like this?

Subscribe to my weekly newsletter. No fluff. One topic, deep dive training, 8 minutes or less (plus lots of Gifs). Trust me, you'll love it! 

If you are looking to get featured on more podcasts, we'd love to help you get booked. Our service has placed clients on hundreds of shows, and we would love to get your name out there, so you can increase visibility, drive leads, and generate more revenue for your company!

Book a call here. 

Let's connect on LinkedIn!

If you want your content to convert, you will need to learn to create content with PURPOSE. 

In today's episode, I am diving into HOW to create content that gets attention, nurtures, and then... converts. 

Understanding these three types of content and how to leverage them TOGETHER inside of a comprehensive strategy is a game changer for getting more traction from your content!

If you've struggled to create personal branding style content, or you feel like you are creating content but it's doing NOTHING to grow your business... this episode is for you!

And... 

If you aren't already, be sure to sign up for my free newsletter.

NO fluff.

SUPER in-depth actionable marketing strategy.

No nonsense. 

Register HERE!

On today's show, we are diving into how to how to create the right amount of nurture content to balance out your promo content. 

I'm covering:

• The two common pitfalls people make with their marketing
• What constitutes an "ask" 
• The importance of showing value outside of your asks
• Focusing on business goals, not just social media metrics

If you love the show, be sure to share it on social!

And if you want to dial in your personal brand, join the 4 week personal brand sprint I'm hosting! 

There are only a few spots left. 

Join before they are GONE! 

https://bit.ly/CM

Most people don't understand the layers in marketing and sales, and put WAY too much pressure and focus on things that aren't that critical. 

Today on the show, I am walking you through:

• The difference between branding and direct marketing
• When and where branding and direct marketing are important
• How to leverage both to work together
• What you need to know about building a profitable brand

This episode is a PRIMER on marketing strategy and what every founder and marketer needs to know!

Want more in depth info just like this? 

Subscribe to my weekly newsletter. No fluff. One topic, deep dive training, 8 minutes or less (plus lots of Gifs). Trust me, you'll love it! 

Let's connect on LinkedIn!

One of the most effective ways to build a thought-leadership personal brand is to consistently be a guest on other people's podcasts. 

However, when implementing this strategy, I see a lot of people making some common mistakes.

So, in today's episode, I'm breaking down:

• Why podcast guesting is so effective
• What types of shows you should aim to be a guest on
• Building out a comprehenisve strategy to drive results from your podcast guesting appearances
• Common mistakes founders make when using the podcast guesting strategy

If you are looking to get featured on more podcasts, we'd love to help you get booked. Our service has placed clients on hundreds of shows, and we would love to get your name out there, so you can increase visibility, drive leads, and generate more revenue for your company!

Book a call here. 

Let's connect on LinkedIn!

Over the last couple of weeks, there have been a few things that have shifted in the online marketing world that will make it harder for those without real expertise to make any sort of impact long-term. 

On today's episode of Personal Brand School, I am diving into those shifts, and why it's critical that you start creating high-impact, value driven content! 

Inspo isn't enough. It will drive views, likes, and follows...but not sales!

Listen to today's episode to find out why!

You can find me on LinkedIn and Instagram

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