Performance Marketing Podcast by Target – Details, episodes & analysis

Podcast details

Technical and general information from the podcast's RSS feed.

Performance Marketing Podcast by Target

Target Agency

Business

Frequency: 1 episode/21d. Total Eps: 8

The Performance Marketing Podcast explores the tools, habits, thinking and strategies that power the most progressive minds in digital marketing. Listen in for insights and opinions from some of the UK’s most progressive brands and the thought-leaders. This podcast is brought to you by award-winning performance marketing agency, Target: talktotarget.co.uk

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Apple

Data updated on 04/07/2026

Recent rankings

Latest chart positions across Apple Podcasts and Spotify rankings.

Apple Podcasts

🇨🇦 Canada - Marketing
14/05/2025
#72

Spotify

No recent rankings available

Shared links between episodes and podcasts

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https://talktotarget.co.uk/
9 shares
https://talktotarget.co.uk/services/ppc-management-company/
5 shares
https://talktotarget.co.uk/services/paid-social-agency-in-london/
5 shares

http://nixandkix.com/
2 shares

RSS feed quality and score

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RSS feed quality

To improve

Score global : 32%

Publication history

Monthly episode publishing history over the past years.

Year

Latest published episodes

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E8 | Edd Evans | Scaling the UK's Most Loved Vegan Chocolate Brand

Friday, December 16, 2022 • Duration 36:08

Edd Evans is an eCommerce marketer with experience both client and agency sides.

Edd currently leads all things digital at one of the UK's most loved vegan chocolate brands, LoveRaw.

This episode of The Performance Marketing Podcast covers:

• The uprising of the experimental consumer
• The importance of relevant messaging and avoiding one-size-fits-all-channels creative
• A look at LoveRaw's eCommerce channel mix
• Using SMS marketing to cut consideration time and connect with the impulse generation
• Measuring creative performance with thumb-stop ratio
• Percentage or monetary discounts in eCommerce - which has the biggest pull?

The Performance Marketing Podcast is brought to you by Target: https://talktotarget.co.uk/

This episode is sponsored by Home Grown Club: homegrownclub.co.uk and Nix & Kix: nixandkix.com

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E7 | Charlotte Geoghegan | Growing PrettyLittleThing from £10k to £1 MILLION per week in revenue

Tuesday, November 22, 2022 • Duration 47:25

Charlotte Geoghegan has a rich and colourful background in eCommerce marketing with fashion and beauty brands, including PrettyLittleThing and, currently, REFY.

This episode of The Performance Marketing Podcast covers:

• How PrettyLittleThing grew from £10k per week to £1mil per week in revenue in 18 months.

• Performance channels drive growth, but brand gives you longevity. Here's why...

• How do D2C brands like REFY define and measure paid media success?

• A detailed look at REFY's influencer and social-first marketing strategy

• How to keep TikTok ads creative, raw, and authentic with UGC and creator content.

...and more.

The Performance Marketing Podcast is brought to you by Target: https://talktotarget.co.uk/

This episode is sponsored by Home Grown Club: homegrownclub.co.uk and Nix & Kix: nixandkix.com

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E6 | James Poulter | Optimising Your Website for Voice Search

Thursday, November 3, 2022 • Duration 29:26

James 'JP' Poulter is the CEO at Vixen Labs - the world's leader in voice search marketing and voice AI strategies.

With rich experience in digital marketing, JP has niched down into voice search and tech; supporting iconic bluechip brands such as McDonalds, The BBC & Dyson along the way.

This episode of The Performance Marketing Podcast covers:

The accelerated adoption of voice assistants such as Siri, Alexa & Google Home.
How consumers are using voice search for transactional queries and to explore products.
The importance of considering conversational queries through voice assistants as part of your SEO strategy and keyword research.
How to optimise your website's content to rank for long-tail conversational queries.
Scaling audio content internationally with pioneering AI technology. ...and more.

The Performance Marketing Podcast is brought to you by Target: https://talktotarget.co.uk/

This episode is sponsored by Home Grown Club: homegrownclub.co.uk and Nix & Kix: nixandkix.com

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E5 | Miracle Inameti-Archibong | Statistical Forecasting for SEO

Thursday, September 29, 2022 • Duration 30:15

Miracle Inameti-Archibong is the current Head of SEO at John Lewis, and formerly MoneySuperMarket.

Armed with more than a decade of experience both agency and client side, with many bluechip brands, Miracle's area of expertise lies within data and forecasting for organic search.

This episode of The Performance Marketing Podcast covers:

Helping the board to understand your SEO strategy, by forecasting revenue uplifts using your historical data.
What is the difference between keyword-led forecasting vs. statistical forecasting?
Using linear regression and exponential smoothing to create more robust SEO forecasts.
How much historical data is required to achieve statistical significance in forecasting?
How many forecasted scenarios should be modelling into your SEO forecast? ...and more.

The Performance Marketing Podcast is brought to you by Target: talktotarget.co.uk

Target is an award-winning performance marketing agency with a creative edge. We help impactful brands to grow more predictably, profitably and in style through Paid Search, Paid Social & SEO

This episode is sponsored by Home Grown Club: homegrownclub.co.uk and Nix & Kix: nixandkix.com

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E4 | Will Young | Unlocking Value from Customer Data

Monday, August 22, 2022 • Duration 40:20

Will Young is an expert in customer data intelligence for D2C/DTC brands. Will’s journey in customer data began at Dunnhumby - a global leader in customer data science and analytics; since then he has gone on to found RAIS - a machine-learning driven customer data platform for eCommerce brands.

This episode of The Performance Marketing Podcast covers:

• How Dunnhumby revolutionised customer data with the Tesco Clubcard in the 90s

• What does it mean to be a ‘data-driven brand’?

• Which eCommerce metrics are most critical heading into a recession?

...and more.

This episode is sponsored by Home Grown Club: homegrownclub.co.uk and Nix & Kix: nixandkix.com

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E3 | Gordon Glenister | Influencer Marketing Strategy

Monday, August 1, 2022 • Duration 33:49

Gordon Glenister is the author behind the book ‘Influencer Marketing Strategy’. He is also a London Evening Standard columnist and host of the ‘Influence’ podcast.

This episode of The Performance Marketing Podcast covers:

• Partnering with the right creators and influencers for your brand.

• What are the contents of a good influencer marketing brief?

• How to measure the commercial impact of an influencer campaign?

...and more.

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E2 | Richard Jackson | How is AI evolving Paid Search?

Monday, July 25, 2022 • Duration 21:31

Richard Jackson is an engineering grad from the University of Cambridge. He is the former Head of Search Marketing at Booking.com and current CEO of ad-tech firm, Search Machines - the company behind PPC SaaS tool, ATLAS.

This episode of The Performance Marketing Podcast covers:

How has technology transformed paid search over the past 5 years?
How has AI changed the role of the PPC agency?
Understanding search intent with semantic parsing.

...and more.

This episode is sponsored by Nix & Kix: nixandkix.com

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E1 | Stafford Sumner | Email Automation for eCommerce

Monday, July 25, 2022 • Duration 48:50

Stafford Sumner is an email marketing expert and the Founder & MD of email marketing agency, Jarrang.

This episode of The Performance Marketing Podcast covers:

How to choose the best email and CRM tool for your business?
Why are segmentation, automation and personalisation so important in email marketing?
How to be effective with email personalisation?

...and more.

The Performance Marketing Podcast is brought to you by Target: talktotarget.co.uk

Target is an award-winning performance marketing agency with a creative edge. We help impactful brands to grow more predictably, profitably and in style through Paid Search, Paid Social & SEO

This episode is sponsored by Nix & Kix: nixandkix.com

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Performance Marketing Podcast by Target – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Performance Marketing Podcast by Target – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other5

X1

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other5

X1