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Explore every episode of the podcast Performance Marketer

Dive into the complete episode list for Performance Marketer. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
A Beginner's Guide to Lead Generation Arbitrage04 Feb 202500:13:41

Want to break into the lucrative world of lead generation but not sure where to start? In this episode, I'm pulling back the curtain on how lead generation really works, using the senior care industry as our case study. With residential assisted living costs reaching premium levels, this vertical offers serious profit potential for savvy lead generators.

I'll walk you through the entire process, from understanding how lead gen portals operate to creating your own vertical from scratch. Using real examples and a detailed breakdown of arbitrage opportunities, you'll learn a system that can be applied to any niche you choose.

Whether you're a complete beginner or looking to expand your lead gen portfolio, this episode provides a practical roadmap to start generating and selling high-value leads today.

There are many people who’d like to jump into the lead gen business but don’t really know what they should do. They often ask me what leads they should generate, where to find them, who to sell them to… You know, all of those really good questions.

The whole thing is simple for me, but I’ve been in this business like forever. Sometimes I just have to remind myself that I should explain how lead generation works so that you guys can recognize all the opportunities it gives you.

 

Key Takeaways:

  • How a lead gen vertical works (00:00)
  • A Place for Mom - the details about the lead gen portal (01:40)
  • How to create your own lead gen vertical (05:21)
  • A hypothetical offer explained - example (07:26)
  • Arbitraging media scenario (08:44)
  • How to apply this in any vertical (09:54)
  • Contact me - I answer all questions (11:28)
The Formula for Selling Anything29 Jan 202500:38:36

This episode reveals a versatile model for building successful lead generation offers, surveys, and sales funnels. We explore how understanding customer disbeliefs, wants, and needs can help you overcome resistance and close more deals.

Timeline
  • 00:00 - Perfect Survey Method: Real Estate Case Study
  • 03:31 - Understanding the Realtor's Perspective
  • 07:26 - Essential Questions for Offer Creation
  • 11:12 - Differentiating Real Estate Agents
  • 14:08 - Understanding Seller Motivations
  • 18:14 - Using Quick Fixes as Entry Points
  • 22:39 - Case Studies: Chiropractor and Dentist Approaches
  • 25:50 - Building Consumer Trust
  • 29:20 - Leveraging Survey Psychology
  • 34:47 - Continuing Education and Community Building
4 Key Ingredients To a Killer Elevator Pitch18 Aug 202200:06:04

I was building a survey for somebody in Survey Detective, and I asked them what their elevator pitch was. Surprisingly, they didn't know and had to sit down and think about it.

For those who are building or still planning on building a business, I highly recommend that you start coming up with your elevator pitch first. From there, you'll get a good hold on your business.

Coming up with an elevator pitch should be built using the four Ws. And once you've defined all four of those, it'll be easier to determine everything you need to get going.

So, tune in now as I share the four building blocks of a killer elevator pitch and some examples you can mirror.

You don't want to miss this one!

Let's dive in!

Key Takeaways:

  • Intro (00:00)
  • What's an elevator pitch? (01:11)
  • The 4 Ws in a winning elevator pitch (01:54)
  • Elevator pitch example #1 (03:55)
  • Elevator pitch example #2 (04:27)
  • Elevator pitch example #3 (05:03)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

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Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

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If you haven’t already, please rate and review the podcast on Apple Podcasts!

 

Ask Your Audience What They Want - Investigate Using Surveys18 Jun 202000:31:18

In the last couple of episodes, I have introduced two powerful survey types performance marketers rely on to get results. Today, I’m going to spend some time bringing these two stories together.

Discovery and segmentation surveys go hand in hand and complement each other perfectly. If you’re just using one without the other, you’re not utilizing their full potential.

This episode is all about maximizing the gains from applying these essential types of surveys. 

Now that we’re using the right tools, we’re going to focus a little bit more on the process. We have the surveys, and today we’re talking about what makes a SurveyDetective. 

One of the most common mistakes I’ve seen marketers make is to overthink their role. I’ve seen them spend countless hours trying to wrap their head around the things their audience wants. To be perfectly candid, I’ve been in that situation myself during the earlier parts of my career.

Luckily, I was able to figure out just how futile these attempts were. Not only was it ridiculously challenging for me to guess the needs of my audience, but it shouldn’t have been a part of my role in the first place.

Thanks to surveys, I learned there was a much better way. 

Instead of guessing, I started asking.

Key Takeaways:

  • What makes a performance marketer? (1:05)
  • How does SurveyDetective provide entrepreneurs with an edge? (1:53)
  • Why do people struggle to generate leads? (3:06)
  • How to investigate your audience (4:42)
  • What makes segmentation surveys so powerful? (6:58)
  • Why you should always use a discovery survey first (8:46)
  • A quick recap of the segmentation survey funnel (10:07)
  • Creating a crucial perception within your audience (16:21)
  • A mini case study - How does Apple sell its Macintosh laptops? (16:51)
  • There is no “one way” of doing things (19:08)
  • The biggest mistake people make when using surveys (22:31)
  • What “finding your voice” really means (26:02)

Additional Resources:

  • Eric Beer's One Affiliate Offer Challenge: View Now
  • Sign up for the SurveyDetective VIP Waitlist (Coming September 2020): Request Access Here

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Connect with Eric!

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Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

High-Level Overview Of The Segmentation Survey Funnel (Performance Marketer Kickoff Pt. 2)11 Jun 202000:24:23

In the second part of our first-ever Performance Marketer Founding Members Meeting, I introduced my founding members to the wonderful world of segmentation surveys.

Writing surveys is a skill you’ll perfect over time, but we’re looking for some quick wins and instant gains. Imperfect action will get you there, but you have to master the basics first. 

I’m presenting this segmentation survey framework to equip you with the fundamental understanding of why you should use them, how they work, and how they help you build your email list. 

When you combine these insights with my new SurveyDetective platform, you’ll be gaining a significant, unmatched edge for your business. We’re working hard to set up our launch scheduled for later this year. In the meantime, you should sign up for my VIP waitlist using the link below, in the Additional Resources section.

Key Takeaways:

  • What is the segmentation survey funnel all about? (1:05)
  • The 4 basic components of the segmentation survey funnel (2:21)
  • How to build momentum using no-brainer questions (3:01)
  • How to set up your questions page (5:59)
  • Understanding the flow of the segmentation survey funnel (7:17)
  • The power of creating custom targeted messages for different segments (10:02)
  • Best practices for lead capture pages (11:19)
  • How to use ethical bribes (11:59)
  • Adjusting your outcome pages to your unique business goals (12:58)
  • Why you should never change your core product (15:40)
  • The number one goal of your segmentation survey funnel (17:46)

 

Additional Resources:

  • Eric Beer's One Affiliate Offer Challenge: View Now
  • Sign up for the SurveyDetective VIP Waitlist (Coming September 2020): Request Access Here

---

Connect with Eric!

---

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

How To Build A Targeted Marketing Plan Using Surveys (Performance Marketer Kickoff Pt. 1)04 Jun 202000:33:23

Last week was the official opening of my Performance Marketer club. And right away, after just having the very first meeting with my founding members - my expectations are through the roof!

I'm getting more and more excited by the day, and I can't wait to help some really cool people take their business to the next level.

Over the next period, I will be devoting a significant portion of my time and energy towards teaching my founding members how to build their list. It's going to be an incredible, unforgettable ride, and here's why you should get excited as well.

I expect you, the Performance Marketer Nation, to follow along as we embark on this epic journey. Our meetings are going to be jam-packed with valuable insights and secrets of the trade. That is why I'll be sharing a portion of these nuggets of wisdom directly on my podcast. 

That way, you'll be able to witness first hand why my methods work. It's going to blow you away and make you fall deeper in love with performance marketing.

Our kickoff meeting was an introduction to the topic of how to create a targeted marketing plan using surveys. We're about to do some breathtaking stuff, and there's a very good reason for it. 

My founding members will be fully equipped with the current version of my SurveyDetective platform. Even though we're still adding cool stuff, it's already proven to be a real gamechanger when it comes to creating surveys. 

The official launch for SurveyDetective will be held a little later in the year, but you sign up for our VIP waitlist today, using the link in the Additional Resources section.

Key Takeaways:

  • Welcome to the Performance Marketer List Building Club (1:14)
  • The one question I’d like all of you to answer (5:17)
  • What I plan to accomplish with this group (8:00)
  • How is this going to help you grow your business? (14:20)
  • Why should you use surveys? (15:35)
  • What makes surveys so effective? (18:24)
  • How to use discovery surveys for product and market research (24:46)

  

Additional Resources:

  • Eric Beer's One Affiliate Offer Challenge: View Now
  • Sign up for the SurveyDetective VIP Waitlist (Coming September 2020): Request Access Here

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Connect with Eric!

---

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

High Ticket Seller Secrets With Chris Baden And Sean Malone29 May 202000:52:51

What happens when an American Ninja joins forces with a top 10 world-ranked long driver? Going by that alone, you’re not likely to guess. Still, if you consider how much grit goes into becoming either of those things, you can rest assured that it’s going to be awesome.

Chris Baden and Sean Malone are high ticket selling experts. Today, they’re going to share their secrets about selling expensive products and services. Tune in for an incredible, fast-paced, masterclass on how to sell high ticket items that will blow you away.

If you’d like to learn more, make sure you check out the 2020 High Ticket Sellers Summit. It’s going to be the largest online event for learning to sell high ticket products and services, ever!

Chris and Sean partnered up with Brad Langan and created this event to teach you how to generate hot leads, create time-saving automated processes, and convert high ticket sales. 

It is a four-day online event, starting June 11th, and it will bring together experts from across the digital marketing space. On the list of amazing guest speakers, you’ll find names such as Russell Brunson and Alex Charfen, to name a few. 

The best thing about it - it’s totally free! Sign up using the link below, in the Additional Resources section.

Key Takeaways:

  • Sean’s background and how he became a top 10 world-ranked long driver (3:37)
  • Chris’s background and how he became an American Ninja (6:51)
  • How Sean and Chris got to working together (9:23)
  • The four stages of learning (17:14)
  • What are the crucial benefits of unconscious competence? (21:16)
  • How did Sean and Chris go about building their list? (26:20)
  • The genius thing about organizing virtual summits (32:34)
  • The best strategy for getting sponsors (36:11)
  • How to sell high ticket products and services (42:07)

Additional Resources:

  • Eric Beer's One Affiliate Offer Challenge: View Now
  • My Brand-New SurveyDetective™ Platform (Coming September 2020): Get Access Here
  • Sign Up for the FREE 2020 High Ticket Sellers Summit: Learn More

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Connect with Eric!

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Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

Email List Building Founding Members Launch - Your List Is Your Asset21 May 202000:48:24

We’re still in quarantine mode, and the updates I’ve been getting from friends across the industry got me thinking.

Some businesses are experiencing record lows, something you’d expect when the whole world is in full-on crisis mode. But still, at the same time, a significant number of companies are actually thriving.

How are these businesses prospering when others are struggling to keep the lights on? What is the one thing that all of these companies have in common? 

The answer is simple. They all have a powerful mailing list.

Building your list has been a very frequent topic on my podcast. I’ve spoken about it passionately because I genuinely believe that it is a cornerstone of any successful business. At least those that are in it for the long haul.

But even though it’s massively important, lots of people find it challenging. And I’ve decided to do something about it.

Today, I’m going to share news about a new Email List Building Club I’m launching and what I intend to accomplish in doing so.

Key Takeaways:

  • How has the pandemic affected the industry? (1:22)
  • You need to acquire the right mindset (2:36)
  • Why are some businesses thriving in moments of crisis? (4:54)
  • What is the most valuable thing in your business? (9:42)
  • The Genius Paradox (12:32)
  • Why you need to build your list (22:45)
  • The benefits of having a membership program (24:19)
  • Why am I starting an Email List Building Club? (27:16)
  • Performance Marketer Founding Members Launch (28:30)
  • What's the end goal? (31:20)
  • How to become a Founding Member (39:48)

  

Additional Resources:

  • Eric Beer's One Affiliate Offer Challenge: View Now
  • My Brand-New SurveyDetective™ Platform (Coming September 2020): Get Access Here

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Connect with Eric!

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Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

The #1 Reason I Was Able To Sell My Biz For $100m In Cash With Jeff Goldstein14 May 202000:26:40

For this week’s episode of the Performance Marketer Podcast, I had the pleasure of talking to Jeff Goldstein. Jeff is a veteran of the online industry who, in 2006, sold his business for a whopping 100 million dollars in cash!

Today, we’re going to talk about the number one reason that helped him build his 9-figure business. Can you guess what it is? It’s something that’s been a very frequent topic on our show.

If you guessed “build your list,” then you’re welcome to pat yourselves on the back. I’ve said it before, and I’ll keep saying it - you have to build your list. That is how you build your empire.

Jeff is an advocate of simplicity in business, which is something he talks about in his book titled It’s Just That Simple. Recently, Jeff restructured his teachings into a free webinar. 

If you’d like to learn more about his 6-step formula to building a sustainable business in less than 30 days, check out the link in the Additional Resources section below.

Key Takeaways:

  • Jeff Goldstein’s background story (2:11)
  • What did Jeff do after selling his business for $100m (5:20)
  • Did Facebook change the online game for good (6:13)
  • How Jeff built his $100m company (9:09)
  • The main message behind It’s Just That Simple (13:09)
  • The #1 reason why Jeff was able to sell his company for $100m in cash (19:07)

  

Additional Resources:

  • Eric Beer's One Affiliate Offer Challenge: View Now
  • My Brand-New SurveyDetective™ Platform (Coming September 2020): Get Access Here
  • Reserve Your Spot for Jeff Goldstein’s FREE Webinar: Visit Here

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Connect with Eric!

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Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

Membership Secrets With Stu McLaren05 May 202000:39:48

For this week’s episode of the Performance Marketer Podcast, I had the pleasure of welcoming Stu McLaren, an expert in the field of creating recurring revenue with online memberships.

Stu was one of the co-founders of WishList Member, the world’s leading membership platform for WordPress. Throughout his career, he has developed a unique perspective about the membership and subscription markets. And the insights he’s pulled together over the years apply to virtually every market out there.

Today, he’s going to share some of the top membership secrets out there, go over a bunch of examples, and solve problems on the go. This conversation is a masterclass on membership, and I was delighted to be a part of it. Trust me - you do not want to miss this episode.

At the moment, the applications for Stu’s free workshop on membership are still open. It’s called the TRIBE Workshop, it’s held once per year, and there’s not much time left, so make sure to check it out right now using the link below, in the Additional Resources section.

Key Takeaways:

  • Five fun facts about Stu McLaren (4:13)
  • Stu’s background and how he ended up creating the TRIBE Workshop (9:16)
  • Top 3 indicators that your market is well-suited for a membership model (16:32)
  • The benefits of narrowing down your membership offer to a specific niche (21:29)
  • How to create cash flow with a recurring membership offer (+ example) (22:53)
  • Why are VIP programs such a powerful strategy? (28:48)
  • The complete breakdown of Stu’s TRIBE Workshop (32:02)

 

Additional Resources:

  • Eric Beer's One Affiliate Offer Challenge: View Now
  • My Brand-New SurveyDetective™ Platform (Coming September 2020): Get Access Here
  • Save a Spot at Stu McLaren’s TRIBE Workshop for FREE: Register Here

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Connect with Eric!

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Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

You Don't Have To Be A Marketing Math Genius With This Simple Tool30 Apr 202000:40:30

Today, I'm going to share something very special. It’s a project we’ve been working on for a long time, and it was created with the sole purpose of helping you bring Performance into Performance Marketing. I’m talking about the brand-new tool called AdCalc.

Now, I often hear that people find themselves driven out of many lucrative fields purely because they don’t like maths. And even though I understand that some might not enjoy it as much as myself, it’s not a good enough reason to prevent you from achieving something great.

The tool we’ve built is simple, easy-to-use, and it will help you optimize all of your media buying strategies. So for today’s episode of the Performance Marketer Podcast, I’ve created a detailed breakdown of the software, full of relevant, field-related examples that will show you exactly why it’s so awesome.

I have also prepared a unique offer for the loyal members of the Performance Marketer Nation. Typically, the subscription for AdCalc costs $47 per month. However, I've set up a special offer on my website that provides you with a 60-day trial to the platform, for only $7. You can sign up using the link below, in the Additional Resources section of the show notes.

Key Takeaways:

  • Why is knowing your numbers crucial for buying media (2:30)
  • AdCalc walkthrough (+ examples) (6:21)
  • Interpreting the numbers and the factors at play (11:37)
  • Should you implement a lead generation system in all your offers? (15:11)
  • How does building a list affect your gains? (20:08)
  • Optimizing your media buys with AdCalc (25:28)
  • How to create a profitable affiliate program (28:09)
  • How intent affects lead quality (29:41)
  • How does AdCalc help you build cash flow? (33:00)
  • A special offer for the Performance Marketer Nation (35:38)

 

Additional Resources:

  • Eric Beer's One Affiliate Offer Challenge: View Now
  • My Brand-New SurveyDetective™ Platform (Coming September 2020): Get Access Here
  • A Special 60-Day Promo Pass To AdCalc: Sing Up Here

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Connect with Eric!

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Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

How To Get Free Evergreen Traffic Using YouTube With Spencer Mecham23 Apr 202000:51:30

This week on the Performance Marketer Podcast, I had the pleasure of welcoming none other than the Buildepreneur himself - Spencer Mecham. He is renowned in the online marketing space, and rightly so, with him being the number one ClickFunnels Affiliate.

Spencer is a real wizard when it comes to YouTube marketing, and today, he’s going to share some incredible insights you don’t want to miss. This conversation has only solidified my belief that YouTube is an extremely powerful tool for performance marketing.

We’re going to dive deep into the mechanics of how to leverage one of the world's biggest social media networks and set up a system that produces evergreen passive income. Spencer also gave us a breakdown of the YouTube's ranking algorithm and shared a bunch of practical tips on how to create engaging content.

This episode is pure gold. Spencer's insights are so valuable that you’d expect to find them somewhere behind a paywall, and not in a free hour-long podcast.

Make sure you tune in and listen closely because what you’ll be getting today is a masterclass on how to conquer YouTube and use it to generate a lifetime of free traffic. And in case you find yourself wanting more after the episode, you can go check out Spencer’s free webinar through the link in the Additional Resources section.

Key Takeaways:

  • Spencer’s background and how he got started with affiliate marketing (3:03)
  • Guest posting strategy for improving your blog’s ranking (6:10)
  • What makes YouTube such a powerful tool for affiliate marketing? (9:48)
  • Different temperatures of YouTube traffic (11:52)
  • Top two metrics you should be focusing on (16:24)
  • Tips for promoting software on YouTube (22:11)
  • How to prepare content for warm YouTube traffic (25:27)
  • The benefits of keeping your channel content specific (29:13)
  • How to get people to subscribe to your videos (33:39)
  • Things to consider when picking your niche (36:55)
  • Why you should use your YouTube channel to gather leads (39:49)

 

Additional Resources:

  • Eric Beer's One Affiliate Offer Challenge: View Now
  • My Brand-New SurveyDetective™ Platform (Coming September 2020): Get Access Here
  • Spencer Mecham’s Free Webinar: Sign Up Here

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Connect with Eric!

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Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

How to Make Offers That Create Cash Flow - Brad Hart16 Apr 202000:49:22

For this week’s episode, I had the pleasure of talking to Brad Hart, an affiliate marketer, coach, and founder of Make More Marbles. 

Brad has a remarkably rich backstory, and it’s very inspirational. Some of the challenges from his journey include a pretty turbulent childhood and changing careers several times over. But even though he ended up finding incredible success with his career, and at a very young age as well, he still wasn’t feeling happy.

And it wasn’t until he started attending Tony Robbins seminars that he got in touch with his values and pivoted to doing work he found way more fulfilling. Today, he’s mainly focusing on masterminds, coaching, and mentorship. One of his most recent accomplishments include ranking top 10 in the Knowledge Broker Blueprint affiliate program. 

I’m delighted that I got a chance to talk to him and go over his strategy for crafting offers. Brad was so generous with his process. At one point during, he even did a share-screen and meticulously described every single aspect of his funnels. So get ready for some intense note-taking because these are the kinds of insights you won’t get anywhere else.

For me, it was such an exciting conversation to have, and I genuinely hope you all enjoy it as much as I did.

Key Takeaways:

  • Brad Hart’s background and how he got into the business world (1:19)
  • Leaping across industries to discover his success (5:56)
  • Why becoming successful at a young age sometimes backfires (8:35)
  • The value of personal development and why everybody needs coaching (13:06)
  • How Tony Robbins helped Brad reinvent himself (15:18)
  • Brad’s transition into the world of affiliate marketing and coaching (21:04)
  • An in-depth breakdown of Brad’s funnel (26:13)
  • What it means to take things “off-platform” (28:57)
  • How to deconstruct and hack other people’s funnels (30:57)
  • Why is creating cash flow your number one goal (33:18)
  • How to generate cash flow using Brad’s 5 step framework (39:17)

 

Additional Resources:

  • Eric Beer's One Affiliate Offer Challenge: View Now
  • My Brand-New SurveyDetective™ Platform (Coming September 2020): Get Access Here
  • Brad Hart’s Book, “8 Minute Mastermind”: Visit Here

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Connect with Eric!

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Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

Affiliate Marketing: Beginners' FAQs Answered11 Aug 202200:25:47

Tune in for this episode and find out honest answers to the most frequently asked questions that every beginner has about affiliate marketing.
👉 Don’t forget to sign up for the SurveyDetective VIP Waitlist: https://surveydetective.io

Luckily, you don’t have to earn a Harvard degree to be an affiliate marketer. Some of the best affiliate marketers I’ve known were street savvy, hustlers, and socially skilled. And they were all once like you - a beginner!

If this is your first time here, I’ve been doing an affiliate marketing series for the past few weeks. Today's episode wraps up what every beginner affiliate marketer should know.

So, I’ve compiled a list of the most frequently asked questions about affiliate marketing that you guys have sent to me. And if you know me by now, I only give honest answers to your questions.

Whether you already know what affiliate marketing is or are a complete newbie, make sure to tune in to today's episode. You don't want to miss this one!

Let’s dive right in!

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Key Takeaways:

  • Intro (00:00)
  • It's a hustle business (01:11)
  • How do you get people to promote an offer that they already know about? (03:14)
  • How do you become an affiliate marketer? (05:28)
  • What do you need to do to be able to do it full-time? (06:54)
  • Is affiliate marketing easy? (08:27)
  • How do affiliates get paid? (12:05)
  • What is a Collected Revenue payment structure? (13:19)
  • How do you find affiliate sites? (15:52)
  • How much can a beginner make in affiliate marketing? (17:24)
  • What makes YouTube an amazing publisher? (20:22)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

- Sign up for the One Funnel Away Challenge

- Sign up for a FREE ClickFunnels Trial

- Master evergreen traffic strategies with Russell Brunson's FREE copy of the Traffic Secrets book

- Convert your audience into lifelong customers with Russell Brunson's FREE copy of the Expert Secrets book

- Grow your company online using sales funnels with Russell Brunson's FREE copy of the DotCom Secrets book

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Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

 

KBB Affiliate Insights Part 2: The Results, The Lessons and What Comes Next09 Apr 202000:33:25

Welcome to part two of my Knowledge Broker Blueprint affiliate campaign breakdown. Last week, I went over the entire KBB promotion structure, and I dove deep into the way that I set-up my affiliate campaign. The previous episode covers everything that happened before the free livecast event with Dean Graziosi and Tony Robbins. If you missed it, I suggest you listen to that episode first.

Today, I’m going to talk you through the rest of the campaign, meaning everything that happened from February 27th onward. Also, I’m going to share some of the key takeaways I got from this entire campaign, as well as hint at the projects that I'll be turning to next.

This truly was an exceptional opportunity, and the experience I got from it will be priceless for my future projects. Primarily for my upcoming affiliate promotion of Russell Brunson’s Traffic Secrets book as well as the marketing campaign for my brand-new survey platform, SurveyDetective.

I hope my hour-long breakdown gave you some refreshing insights into the world of affiliate marketing. There are some very cool projects I have lined up shortly, and I’m going to share my thoughts and strategies over the following weeks. 

It's going to be a very exciting period. I'm really looking forward to it, and I hope you'll come along for the ride.

Key Takeaways:

  • Dean Graziosi’s reflections regarding the livecast (1:08)
  • Creating email sequences for the KBB Course (3:00)
  • The last couple of days of the offer and the overall results (8:40)
  • Some of the key takeaways from the whole campaign (11:04)
  • A breakdown of my Operation Go (13:51)
  • Understanding the relativity of perceived value (15:23)
  • How I plan to leverage this experience for my SurveyDetective platform (19:36)
  • My upcoming affiliate campaign for Traffic Secrets by Russell Brunson (23:40)

 

Additional Resources:

  • Eric Beer's One Affiliate Offer Challenge: View Now
  • My Brand-New SurveyDetective Platform (Coming September 2020): Get Access Here
  • Traffic Secrets, a Brand New Book by Russell Brunson: Get It Here
  • Part One of My KBB Affiliate Insights: Listen Here

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How to Apply for a Forgivable Loan Under the PPP: A Guide for Entrepreneurs and SMBs07 Apr 202000:26:02

If you’re an entrepreneur or a small business owner, you may be qualified for a forgivable loan. Last week, the government put into place the Paycheck Protection Program which can help you cover payroll expenses.

We’re facing some uniquely challenging times and this is will definitely go a long way to helping keep the economy going until the Coronavirus pandemic is under control and dealt with. I encourage you to contact your accountant, your lawyer or reach out to your bank as soon as you can and apply for a forgivable loan.

All businesses with up to 500 employees are can apply and although the program is planned to remain open until the end of June, there is a funding cap that will likely be reached before that time. Another reason why you should apply asap is that lenders need time to process your loan.

I’ve recorded this bonus episode to share my experience with filling out the application and answer some of the FAQs related to the PPP and the submission process. Check it out, apply if you’re eligible and I hope my experience can be of use to you. Stay safe, everyone!

Key Takeaways:

  • What is the Paycheck Protection Program? (0:43)
  • Who is eligible to apply? (5:17)
  • What counts as a payroll cost? (8:07)
  • Rules you need to follow in order for your loan to be forgiven (10:00)
  • How to fill out the Paycheck Protection Program Borrower Application Form (15:32)

 

Additional Resources:

  • Eric Beer's One Affiliate Offer Challenge: View Now
  • My Brand-New SurveyDetective Platform (Coming September 2020): Get Access Here
  • Traffic Secrets, a Brand New Book by Russell Brunson: Get It Here

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KBB Affiliate Insights Part 1: The Set-Up, List Building And Creating A Free 5-Day Challenge02 Apr 202000:30:34

Over the last couple of months, I’ve been working as part of an affiliate marketing team, promoting the Knowledge Broker Blueprint Course created by Tony Robbins and Dean Graziosi. If you’ve been following my podcast and social media channels, then you’ve must've seen a lot of content related to the KBB.

Since that is only just a part of the story, I’ve decided to share my entire KBB affiliate experience over the next couple of episodes. I’m going to go through the whole process bit by bit, highlighting the stuff we did well and reflecting on the things we should’ve done differently. 

All in all, it was an amazing experience people would typically pay a lot of money for. I got a chance to work with incredible guys such as Tony and Dean, all while acquiring 30,000 brand new leads in the process.

In part one of my breakdown, I'll go over why I decided to join the KBB affiliate team and how we set everything right up until the free livecast with Tony and Dean, which was a massive milestone in the campaign. I got really deep into the nitty-gritty of it, so when you’re listening to this, make sure you can dedicate yourself to it. There’s a lot of cool stuff you don’t want to miss.

Key Takeaways:

  • A message of support for everyone affected by the Coronavirus pandemic (1:18)
  • Why I decided to join the KBB Affiliate Team (2:39)
  • How I set-up my KBB affiliate campaign (5:33)
  • The secret to running a successful affiliate program (13:21)
  • Gathering 30,000 brand-new leads using Tony’s and Dean’s brand (15:08)
  • How I created and repurposed content to promote the KBB (17:53)
  • Creating my free 5-day challenge around finding your superpower (21:31)

 

Additional Resources:

  • Eric Beer's One Affiliate Offer Challenge: View Now
  • My Brand-New Survey Detective Platform (Coming September 2020): Get Access Here
  • Traffic Secrets, a Brand New Book by Russell Brunson: Get It Here
  • Take Eric Beer's FREE 5-day Challenge: Learn More Here

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How To Find And Narrow Down Your Market Niche Using Surveys26 Mar 202000:22:51

I believe there’s no reason you can’t make money and do good at the same time. Being a good performance marketer is all about providing people with value. You’re looking to match a product or a service with people who need it. 

Looking at the market as a whole, you should be able to understand two things - it’s gigantic and diverse. But marketing is all about efficiency, and performance marketing even more so. 

You have to make the most money by investing the least amount of resources or efforts. That means you can’t go out and offer your product or service to anyone. You need to target people who are most likely to buy it.

Determining and understanding your target niche allows you to scale your performance marketing business, grow your list exponentially, and get better quality leads. The more you know about the people you’re targeting, the better you are at crafting your message. In the end, they’ll be more likely to resonate with what you have to offer.

Today, I’m going to dive into some of the critical concepts revolving the topic of nurturing your leads so that you can find your niche and narrow it down. After that, I’m going to share a little secret that will help you use information about your niche to control traffic and build your list further.

Key Takeaways:

  • How to be successful at what you’re trying to do (0:56)
  • Generating leads and driving traffic (1:39)
  • Nurturing your leads using surveys (3:46)
  • How to pick and determine your niche (5:17)
  • Finding success by modeling the things that work (8:14)
  • Why is finding out there is competition a good thing? (11:40)
  • Is there a way to make money and do good at the same time? (14:54)
  • The best way to control traffic (and other Traffic Secrets by Russell Brunson) (17:11)

Additional Resources:

  • Eric Beer's One Affiliate Offer Challenge: View Now
  • My Brand-New SurveyDetective Platform (Coming April 2020): Get Access Here
  • Traffic Secrets, a Brand New Book by Russell Brunson: Get It Here

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How To Use A Survey Funnel In Your Marketing And What To Do Next19 Mar 202000:16:16

Last week, I shared a lot of good stuff about email marketing and sequencing. Mastering how to write emails and make sequences that convert is one of the final steps of my performance marketing framework. And since last week’s episode was heavy on the technical, today, I’m going to dive right into the practical side of things and try to bring the whole story together.

So if you’re still struggling to see the bigger picture, this episode should clear everything up on the macro level. I dedicated my previous lessons to exploring the earlier steps of my framework, and here, I’m going to give you an example that will show you how to apply everything that you’ve learned so far. 

Once again, if you feel like you need to go back to the previous episodes and familiarize yourself with the concepts. Once you get the terminology down and have all the framework components in your head, you’re going to start recognizing them in the world around you. And when you’re able to do that, you’re progress will speed up exponentially.

Key Takeaways:

  • How to segment your audience through surveys (+ example) (0:58)
  • A performance marketing case study (3:02)
  • Get to know your audience and understand your core offer (9:34)
  • How to craft your message (10:48)
  • Why is creating win-win situations so important? (11:58)
  • Summarizing the performance marketing framework (14:18)

Additional Resources:

  • Eric Beer's One Affiliate Offer Challenge: View Now
  • My Brand-New SurveyDetective Platform (Coming April 2020): Get Access Here

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My Secret Framework To Creating The Perfect Email Sequence12 Mar 202000:24:17

For this episode of the Performance Marketer Podcast, I revisited another one of my private masterclasses, included in my challenge, “One Affiliate Offer”. And this week’s topic is all about creating the perfect email sequence that will allow you to convert leads into customers.

The techniques I’m going to share with you today played a huge role in my success and helped me build my performance marketing empire. 

This episode is a little more on the technical side, so I advise you to listen to it multiple times and take notes. If you’re really serious about excelling in the world of performance marketing, you have to start absorbing this type of content.

Our previous episodes focused on the secrets and tips for creating traffic and acquiring leads. Today, we’re going to go a step further and I’ll explore some of the top techniques for selling any type of service or product via email. Stick around, I guarantee it’ll be worth your while.

Key Takeaways:

  • A quick recap of the top 3 ways to acquire leads (1:51)
  • What is the Soap Opera Sequence? (3:48)
  • How to create a Soap Opera Sequence that converts (4:53)
  • The basic framework for writing good marketing emails (12:41)
  • Tailoring your emails to 4 types of customer personas (13:17)
  • Disarming your audience by easing their concerns about the offer (16:16)
  • Using testimonials to win over the Skeptics (19:43)
  • How to play the FOMO card in order to get sales (21:13)

Additional Resources:

  • Eric Beer's One Affiliate Offer Challenge: View Now
  • Get Early Access to My SurveyDetective Platform (Coming April 2020): Get Access Here

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Fast Track Your Success By Learning Through Other People's Failures05 Mar 202000:28:29

Today, I’m going to do a deep dive into the topic of failure. And believe me, when I say, I know a thing or two about it. Throughout my career, I've had to suffer my fair share of failure. As did anyone who ever succeeded at anything.

Dealing with failure is not something that we’re naturally good at. Common responses to it include anger, frustration, disappointment, anxiety, and at times, even depression. We fall victim to our own limited perspectives. That is why, in order to boost the rate of your development, you first have to learn to accept failure for what it actually is - a tool that you can use in order to achieve your success.

Tune into today’s episode of the Performance Marketer Podcast to hear about my story of reaching success through failure. I’m also going to share how my way of approaching failure has allowed me to fast-track my success. And trust me - it can do the same for you!

Key Takeaways:

  • How I use failure to achieve success (1:28)
  • What do all people at the top of their industries have in common? (3:19)
  • Learning from my failures will help you reach your goals (5:12)
  • My method for figuring out if I’m on the right track (7:13)
  • Why am I such a strong believer in paying for coaching? (10:17)
  • Fast-tracking your success by learning from other people’s failure (12:52)
  • My life before performance marketing (15:48)
  • How I succeeded through failing (18:29)

Additional Resources:

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Part 3 of 3 | Get Excited About the Knowledge Broker Blueprint With Dean Graziosi26 Feb 202000:17:02

Reserve your spot for the KBB Livecast here!

Welcome to the final part of my incredible deep dive with Dean Graziosi. In this section, we cover a whole range of topics related to the KBB Course, the gold standard of the knowledge industry he co-created with Tony Robbins.

One final reminder that TOMORROW on THURSDAY, the 27TH of FEBRUARY, Tony and Dean will present this year’s version of the course – The Knowledge Brokers Blueprint. It’s going to be THE event of 2020 for the knowledge industry and you don’t want to miss this FREE Livecast Training!

Key Takeaways:

  • Learning from those that do is not a new concept (2:57)
  • How to start making an impact from day one (6:36)
  • The benefits of The MindMint Software (8:51)
  • An invite from Dean to attend the 2020 KBB FREE Livecast Training (13:29)

Click here to join my KBB VIP waiting list!

By signing up to my VIP list, you’ll also get my irresistible $39,119 Bonus Package for free! You might want to hurry, though – the first 20 people to buy get up to $4,500 cashback for a plane ticket to New York! 

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Part 2 of 3 | Get Excited About the Knowledge Broker Blueprint With Dean Graziosi25 Feb 202000:11:05

Reserve your spot for the KBB Livecast here!

Welcome to part 2 of my incredible deep dive with Dean Graziosi. In this section, we go into the structure and the design aspects of his KBB Course, which he co-created with Tony Robbins.

Once again, a reminder that on Thursday, the 27th of February, Tony and Dean will present this year’s version of the course – The Knowledge Brokers Blueprint. It’s going to be THE event of 2020 for the knowledge industry and you don’t want to miss this FREE Livecast Training!

Key Takeaways:

  • The 3 key segments of the KBB Course (3:27)
  • Why everyone can benefit from taking the KBB Course? (5:35)
  • How does KBB Course help you change your life? (6:48)

Click here to join my KBB VIP waiting list!

By signing up to my VIP list, you’ll also get my irresistible $39,119 Bonus Package for free! You might want to hurry, though – the first 20 people to buy get up to $4,500 cashback for a plane ticket to New York! 

---

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Part 1 of 3 | Dean Graziosi, Co-Founder of the KBB method, Talks About Using What You Already Know For Impact and Success24 Feb 202000:14:02

Reserve your spot for the KBB Livecast here!

This week, I have a special treat for the Performance Marketer Nation. Recently, I had the opportunity and the pleasure to sit with Dean Graziosi and do a deep dive into the KBB Course he co-created with Tony Robbins.

I broke it down into 3 sections because there’s a lot of cool stuff and I want you to digest all of it. This is the next big thing in the knowledge industry folks and you definitely want to be a part of it!

On February 27th, Tony and Dean will present the second iteration of the course – The Knowledge Brokers Blueprint. It’s going to be THE event of 2020 for the knowledge industry and you don’t want to miss this FREE Livecast Training!

Key Takeaways:

  • The issues of the traditional approach to education (5:03)
  • A thought experiment Dean shared with his daughter (6:43)
  • What inspired Dean and Tony to create the KBB course (8:49)

Click here to join my KBB VIP waiting list!

By signing up to my VIP list, you’ll also get my irresistible $39,119 Bonus Package for free! You might want to hurry, though – the first 20 people to buy get up to $4,500 cashback for a plane ticket to New York!

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Connect with Eric!

Text ERICKBB to 80800 to receive

exclusive Knowledge Broker Blueprint training

You’ll receive recurring messages. Text STOP to cancel or HELP for help. 

Msg&data rate may apply. Visit {http://www.erickbb.com/80800} for terms and privacy

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Little-Known Secrets on How to Run a Successful Affiliate Marketing Business04 Aug 202200:21:47

Hey, Performance Marketers! 

I'm back with another affiliate marketing episode, but we're diving in a little deeper this time. Last week, we talked about how to start an affiliate marketing business and scale it up, and this time we'll look at how affiliate marketing really works.

You think that getting involved in affiliate marketing; you have to have a big audience. That would be great, but you can be in this lucrative business without the following. How? I'm going to explain that to you in this episode.

Tune in to this episode and discover:

- how to start in affiliate marketing even without the following

- how to let other people find your "who"

- how to make a deal with affiliate managers and publishers to grow your business

Once you get it running, you can do it again and again with other offers - many of them have yet to be discovered.

So, let's dive in and see how successful affiliate marketing works!  

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Key Takeaways:

  • Intro (00:00)
  • How do you get started in affiliate marketing (02:12)
  • What is publisher ID, and how does it work (04:45)
  • Let others find your "who" and promote your affiliate link (05:47)
  • Different ways you can promote your affiliate offer (12:10)
  • How Ebates operate as a "glorified affiliate" (12:51)
  • Affiliate managers and publishers and their role in affiliate marketing (16:21)
  • Why you should diversify your offers and distributions (17:53)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

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Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

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Part 4 | Tony Robbins LIVECAST with Dean Graziosi and Russell Brunson18 Feb 202000:46:29

This is part 4 of a 4 part series of the LIVE CAST from Tony Robbins, Dean Graziosi, and Russell Brunson. To learn more and have a chance to receive my Bonus Bundle $39,000 When you join the KBB with my link. You can get on the VIP Waiting List To Reserve Your Spot To Get My Registration Link on 2/19. With 260k people registering for last year and they broke the internet, If this gets out of hand, I don't know if they are going to limit the # of people who can register and attend. Visit: https://www.erickbb.com to get on my VIP Waiting List.

Tony and Dean explain the power of a Mastermind.

You become a Reporter and Extract information from other experts.

Find 10 best experts in any category, extract information, and report on the 10 best strategies from the the experts you spoke with. People will buy and You'll soon become the Expert. This is how most people got started.

They introduce a Knowledge Broker where you bring people to the Expert.

If you have a skill, you should share it You should feel guilty if you aren't sharing your skills with the world. It's you're calling in life.

Build a community, Build a group, Build a workshop -> all fall under a Mastermind! Complete Impact!

Dimes to Dollars. People will pay $10k to make $100k.

What f you have a company. Who is the ideal customer? Who do I want to serve?

I want to know everything about them. What do they want? What do they fear?

Then I fill their needs with an irresistible offer.

Example when Zappos got started, they decided to sell women shoes online. No one wanted to invest they weren't selling any shoes online.. Then Tony Hsieh comes along, and says you need to know your ideal customer. But you need an irressitbale offer that the customer feel silly not to do it. What did they do? Tony suggested they build an offer where they will pay for the shipping to the customer and if they don't like the shoes they can send them back and they will pay for the shipping both ways. Everyone thought he was crazy. Well, they sold for 1.2 billion to Amazon!

Focus on serving people, helping people and the fear will disappear.

Get in the game. Get over the disbeliefs, the objections. Tony didn't have resources when he started. Dean didn't have the resources when he started. Eric didn't have the resources when he got started.

YOU NEED TO BE RESOURCEFULNESS.

OPM vs OPE

Other Peoples Money vs. Other Peoples Experience

You could save Decades with OPE. Fast Track Your Success!

You Can Do This! Registration will be Open 2/19 - Get on Eric's Waitlist at www.erickbb.com and you'll be first inline to reserve your seat for the 2/27 LiveCast. And when you Register with Eric's link, you qualify for his $39k Bonus Bundle when/if you purchase the KBB This Year! One of the Free Bonuses is Free Access To Eric's New York Mastermind!!!!!

Part 3 | Tony Robbins LIVECAST with Dean Graziosi and Russell Brunson17 Feb 202000:37:13

This is part 3 of a 4 part series of the LIVE CAST from Tony Robbins, Dean Graziosi, and Russell Brunson. To learn more and have a chance to receive my Bonus Bundle $39,000 When you join the KBB with my link. You can get on the VIP Waiting List To Reserve Your Spot To Get My Registration Link on 2/19. With 260k people registering for last year and they broke the internet, If this gets out of hand, I don't know if they are going to limit the # of people who can register and attend. Visit: https://www.erickbb.com to get on my VIP Waiting List.

Tony and Dean explain the power of a Mastermind.

You become a Reporter and Extract information from other experts.

Find 10 best experts in any category, extract information, and report on the 10 best strategies from the the experts you spoke with. People will buy and You'll soon become the Expert. This is how most people got started.

They introduce a Knowledge Broker where you bring people to the Expert.

If you have a skill, you should share it You should feel guilty if you aren't sharing your skills with the world. It's you're calling in life.

Build a community, Build a group, Build a workshop -> all fall under a Mastermind! Complete Impact!

Dimes to Dollars. People will pay $10k to make $100k.

What f you have a company. Who is the ideal customer? Who do I want to serve?

I want to know everything about them. What do they want? What do they fear?

Then I fill their needs with an irresistible offer.

Example when Zappos got started, they decided to sell women shoes online. No one wanted to invest they weren't selling any shoes online.. Then Tony Hsieh comes along, and says you need to know your ideal customer. But you need an irressitbale offer that the customer feel silly not to do it. What did they do? Tony suggested they build an offer where they will pay for the shipping to the customer and if they don't like the shoes they can send them back and they will pay for the shipping both ways. Everyone thought he was crazy. Well, they sold for 1.2 billion to Amazon!

Focus on serving people, helping people and the fear will disappear.

Get in the game. Get over the disbeliefs, the objections. Tony didn't have resources when he started. Dean didn't have the resources when he started. Eric didn't have the resources when he got started.

YOU NEED TO BE RESOURCEFULNESS.

OPM vs OPE

Other Peoples Money vs. Other Peoples Experience

You could save Decades with OPE. Fast Track Your Success!

You Can Do This! Registration will be Open 2/19 - Get on Eric's Waitlist at www.erickbb.com and you'll be first inline to reserve your seat for the 2/27 LiveCast. And when you Register with Eric's link, you qualify for his $39k Bonus Bundle when/if you purchase the KBB This Year! One of the Free Bonuses is Free Access To Eric's New York Mastermind!!!!!

Part 2 | Tony Robbins LIVECAST with Dean Graziosi and Russell Brunson14 Feb 202000:32:58

This is part 2 of a 4 part series of the LIVE CAST from Tony Robbins, Dean Graziosi, and Russell Brunson. To learn more and have a chance to receive my Bonus Bundle $39,000 When you join the KBB with my link. You can get on the VIP Waiting List To Reserve Your Spot To Get My Registration Link on 2/19. With 260k people registering for last year and they broke the internet, If this gets out of hand, I don't know if they are going to limit the # of people who can register and attend. Visit: https://www.erickbb.com to get on my VIP Waiting List.

Tony and Dean explain the power of a Mastermind.

You become a Reporter and Extract information from other experts.

Find 10 best experts in any category, extract information, and report on the 10 best strategies from the the experts you spoke with. People will buy and You'll soon become the Expert.  This is how most people got started.

They introduce a Knowledge Broker where you bring people to the Expert.

If you have a skill, you should share it  You should feel guilty if  you aren't sharing your skills with the world. It's you're calling in life.   

Build a community, Build a group, Build a workshop  -> all fall under a Mastermind!  Complete Impact!

Dimes to Dollars.  People will pay $10k to make $100k.

What f you have a company.  Who is the ideal customer? Who do I want to serve? 

I want to know everything about them. What do they want? What do they fear?

Then I fill their needs with an irresistible offer.  

Example when Zappos got started, they decided to sell women shoes online. No one wanted to invest they weren't selling any shoes online..  Then Tony Hsieh comes along, and says you need to know your ideal  customer. But you need an irressitbale offer that the customer feel silly not to do it.  What did they do? Tony suggested they build an offer where they will pay for the shipping to the customer and if they don't like the shoes they can send them back and they will pay for the shipping both ways.  Everyone thought he was crazy. Well, they sold for 1.2 billion to Amazon!

Focus on serving people, helping people and the fear will disappear.  

Get in the game.  Get over the disbeliefs, the objections.  Tony didn't have resources when he started.  Dean didn't have the resources when he started. Eric didn't have the resources when he got started.  

YOU NEED TO BE RESOURCEFULNESS.

OPM vs OPE

Other Peoples Money vs. Other Peoples Experience

You could save Decades with OPE. Fast Track Your Success!

You Can Do This!  Registration will be Open 2/19 - Get on Eric's Waitlist at www.erickbb.com and you'll be first inline to reserve your seat for the 2/27 LiveCast. And when you Register with Eric's link, you qualify for his $39k Bonus Bundle when/if you purchase the KBB This Year! One of the Free Bonuses is Free Access To Eric's New York Mastermind!!!!! 

 

Part 1 | Tony Robbins LIVECAST with Dean Graziosi and Russell Brunson13 Feb 202000:34:36

This is part 1 of a 4 part series of the LIVE CAST from Tony Robbins, Dean Graziosi and Russell Brunson. To learn more and have a chance to win more than $44,000 in prizes, visit: https://www.erickbb.com

The 3 Fundamental Types of Traffic13 Feb 202000:23:15

Digital marketing seems pretty intimidating to a lot of people - at least until they learn to master the basics. Once you have a strong foundation, everything else becomes a lot easier because it just keeps falling into place.

So today is a good day! Today, I’m going to break down the essence of the entire business by providing you with a crash course on web traffic. We’re going to explore the basic types of traffic, the difference between scrollers and searchers and why gathering data is a crucial step to making it as a performance marketer. All this and more on the brand-new episode of the Performance Marketing Podcast!

Key Takeaways:

  • What is traffic in terms of digital marketing? (1:53)
  • The 3 fundamental types of traffic (2:30)
  • Why is it so important to own and control traffic (5:11)
  • Two types of people on the Internet from a digital marketing standpoint (7:07)
  • How to find your target audience and drive traffic to your funnel (13:12)
  • Identifying traffic and creating your Dream 100 (16:00)

Additional Resources:

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No Money For Ads? 3 Ways To Get Free Traffic06 Feb 202000:21:18

People who are looking to get into performance marketing often worry about not having enough money to get started. But it’s a false premise - you don’t need an advertising budget to acquire traffic and start generating leads.

Last week during a masterclass I held for my “One Affiliate Offer” Challenge, I dedicated an entire segment to this very topic. The great thing about performance and affiliate marketing is, you can do it effectively regardless of the size of your budget. There’s always something you can do, whether you have $100, $10 000 or even if you have no money to invest whatsoever. So on today’s episode of the Performance Marketer Podcast, I’m going to walk you through the top 3 ways for getting traffic without spending a dime.

Key Takeaways:

  • Using personal social media accounts to drive free traffic (1:29)
  • The benefits of using surveys in performance marketing (7:53)
  • Leveraging surveys to get leads from big Facebook groups (9:34)
  • Combining sweepstakes and advertisers to get a bunch of new leads (12:13)
  • What is the value of market segmentation for marketers (18:36)

Additional Resources:

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How To Go From $0-$100k In Ecommerce With Alison Prince30 Jan 202000:21:59

This week on the Performance Marketer Podcast, I welcomed Alison Prince, an online business expert who went from being a Junior-High school teacher to building 4 multimillion-dollar online brands.

Alison is currently sharing her experience and teaching others how to build their own successful business using her model. She started a community called “Because I Can” Clan, which is an educational and support group for people who are looking to start their own online business.

If you’d like to get in contact with Alison and check out what she does, here are some of the best places to do that:

Key Takeaways:

  • Alison’s inspiring story of starting her first online business (1:50)
  • Her first million and  why she made the switch to teaching (5:26)
  • The secret to selling stuff online (6:52)
  • Dealing with insecurities about putting yourself out there (9:51)
  • How to go from $0 to a $100k with the “Because I Can” Clan (12:11)
  • Alison’s top tip for getting started (18:44)

Additional Resources:

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Lead Generation Masterclass23 Jan 202000:24:39

This episode of Performance Marketer Podcast is an exciting sneak peek into the ‘One Affiliate Offer’ Challenge. It’s an offer I created for people who want to build their own performance marketing business without any tech skills, marketing experience or having a product or service of their own.

In this particular session, I covered one of the essential aspects of performance marketing - how to build lists and generate leads. This masterclass is split into 5 subsections that cover everything you need to know about lead generation.

Key Takeaways:

  • Getting to know your avatar’s objections and disbeliefs (1:44)
  • The three basic Lead Page Formats and choosing the right one (5:50)
  • How to craft a headline copy that converts (8:42)
  • Guidelines for making freebies and giveaways (11:27)
  • How to monetize your “thank you” traffic (18:24)

Additional Resources:

  • Eric Beer's One Affiliate Offer Challenge: View Now
  • Eric Beer’s Affiliate Marketing Network: Learn More
  • A Brand New Survey Platform Coming April 2020: Get Access Here

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The Biggest Marketing Secret I Learned Over the Last Decade16 Jan 202000:15:58

Over the last ten years working in the affiliate marketing industry, I’ve had the chance to gather extraordinary insights. But the number one thing that I discovered which gave me a consistent competitive edge in business was how to convert cold leads into customers using surveys.

One of the biggest mistakes marketers make these days is customizing their core product when targeting specific sections of the market in an attempt to meet these needs. It requires a lot of time and effort, it’s incredibly difficult to pull off, but most of all - it’s completely unnecessary!

The solution? Never change your core offer, only customize the message. And relying on surveys to do that will get you the best possible results.

Tune in to hear more about one of the biggest marketing secrets I’ve learned in the last decade. I could never repeat all the success that I’ve had without it.

Key Takeaways:

  • How to convert cold leads using surveys (1:12)
  • One of the biggest mistakes marketers make today (1:48)
  • The three steps for using surveys to convert cold leads (2:31)
  • How Nike discovered and cashed in on a new niche using surveys (5:32)
  • How surveys helped me pick the perfect name for my product (8:58)
  • Why you need to combine loyalty rewards programs with surveys (11:44)

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The Power Of Systems02 Jan 202000:38:03

In this episode, we’re discussing the most important parts aspects you need to consider at the moment of starting your business. To help you with this important mission, I invited James P. Friel, an expert in creating systems to help you optimize your company with the least amount of time and effort. 

James P. Friel, has created a whole brand dedicated to help entrepreneurs create and sustain their small businesses using management techniques. After years of working in the corporate world, Friel found his niche that keeps growing every day. 

What causes people to stay stuck at the beginning of their process? James will explain the causes of why most of these starting companies fail to find the right boost and hands us some major clues on how to manage every situation like a pro. 

Tune in and find let’s start this journey into organizational structure and decision making on this new episode of Performance Marketing Podcast. 

Key points discussed:

  • Introducing the system’s expert James P. Friel (01:09)
  • Responding to the grown necessity to help entrepreneurs set up their businesses (06:17)
  • The process behind Jame’s advisory (08:19)
  • Documenting your process in order to find the exact kind of help you need (14:32)
  • The importance of creating an efficient system to run your company and not make it fully dependent on you (17:50)
  • Hire like a boss: how to find the right people for your business (22:28)
  • Learn to turn the dismissal process into a positive experience (24:11)
  • How key ways to manage your remote team successfully (30:38)

Additional Resources:

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How to Start and Scale a Business Using Affiliate Marketing or the Dream 100 Strategy28 Jul 202200:29:11

You've probably heard about affiliate marketing a dozen times. But have you ever thought about how it can massively change your business? If done right, you can scale your business quickly using affiliate marketing, even if you don't have that big following. 

How does a few $1,000 a day sound to you?

And as a performance marketer driven by results, you can make serious money with affiliate marketing without answering to anybody. You get to do this with as many companies as you want, whenever and wherever, using the internet's power. The trick here is to make it work one time. And once you do that, the rest will follow.

Are you excited to dive into the world of affiliate marketing? Make sure to tune in for this week’s episode and discover:

- What are affiliate marketing and the Dream 100

- How can you build and scale your business with affiliate marketing

- How to generate a few $1000 a day with affiliate marketing

You don't want to miss this one!

Key Takeaways:

  • Intro (00:00)
  • ClickFunnel's Dream 100 Strategy (03:48)
  • What is affiliate marketing (10:58)
  • Is Dream 100 different from affiliate marketing? (11:25)
  • The role of Facebook as a Dream 100 publisher (12:58)
  • A personal example of affiliate marketing (14:21)
  • How to nurture a lead and make them buy a product or service (16:36)
  • Identifying the different kinds of leads you're getting (17:42)
  • How to make money with affiliate marketing (22:33)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

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How To Execute On Your Vision...26 Dec 201900:08:22

Do you know what it takes to fulfill your vision? If not, don’t worry because in this episode we’ll go through every step you need to take to start working on your goals, including how to stay in the process, building your own team and also, how to help others to fulfill their visions too.

When it comes to starting a new project, a lot of hesitation comes in our way, but it is very important that you stay focused on your strategy and stop procrastinating because if you do, you might not be able to complete what you have proposed.

Do you need help building your online store? You don’t know how to advertise your products? Find the people who can actually help you do these things and have the disposition to learn about what they have to offer, create a business relationship and make sure that you’re adding value into other people’s work.

Tune in for this super insightful and special episode of Performance Marketer Podcast and don’t stop yourself from getting what you’ve always wanted.

Key points discussed:

  • Come up with your idea, write it down and stop procrastinating your vision (00:00)
  • Develop your strategy, gather the things you need to start working on your vision (02:00)
  • Break your plan into little pieces to stop you from feeling overwhelmed (02:59)
  • Stay in the process and focus on learning the most you can from others (04:00)
  • Don't get down on yourself if you haven't done it yet (04:28)
  • Start looking for talented people to make business relationships (05:06)
  • Try to help other people that may be struggling to fulfill their vision (06:35)

Additional Resources:

  • Stacey & Paul Martino's 14 Day Boost: View Now
  • Peng Joon's Million Dollar Ads: View Now
  • Eric Beer's One Affiliate Offer Challenge: View Now

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Learn How To Scale Your Facebook Ads Profitably With Peng Joon19 Dec 201900:24:00

What would you do if you were suddenly forced out of your comfort zone? Peng Joon is an entrepreneur who lost his main source of traffic by one simple mistake, ending his entire business in a blink of an eye. Sometimes unfortunate things happen so we can realize how far we were from knowing our true potential.

Ten years ago Peng decided it was time to reinvent himself and that it was a perfect moment to start putting himself out there to share all the strategies and skills needed to monetize what they knew. Now, he dedicates to travel around the world telling his story as he increases his network and builds a strong community.

When you work in the front lines of marketing doing public speaking, webinars or broadcasting your content, there really is no filter to drove you away from the negative comments, nor your detractors. So, in this episode, we are going to teach you the best way to deal with these situations plus how we can actually profit from our haters.

Instead of taking the hard critics, Peng put all his energy to take complex marketing strategies and turned them into simple, easy to digest money-maker lessons. He’s well known for his creative scaling method for building killer Facebook Ads, his video marketing strategies and of course and his selling from stage strategies all these, by the way, you can find in his book Million Dollar Ads.

Tune in to get a chance to listen to all the strategies that Peng puts into his business and learn how to apply them into yours in this new episode of Performance Marketing Podcast

Keynotes discussed:

  • A man on the road: Pen Joon shares his view on traveling and meeting other entrepreneurs (01:12)
  • The downfall of Tony Sanders and the birth of Peng Joon’s online business (04:07)
  • Dealing with negative comments, polarization in marketing and how to profit from your haters (08:45)
  • The fundamentals of undertaking any project and start building a larger community (11:43)
  • The psychology of Google ads and Facebook ads and the main differences between these two (14:04)
  • Applying the feel, felt, found strategy to your business (17:46)

Additional Resources:

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Carpe Diem - Seize The Day12 Dec 201900:09:14

Are you working towards creating a real impact in this world? Sometimes it takes a really sad event to make us reflect on what’s really important and we decide to reorganize our priorities. In this episode, I talk about how sometimes it is crucial that we take a step back and make ourselves more present and enjoy the moment before its too late.

Today, we’re taking a break a break from the Performance Marketer’s secrets to learn one of the biggest lessons I can give you and it’s about to stop procrastinating your own happiness and going out there to find something that you’re really passionate about and learn everything you need to know about it, invest in knowledge but above all things, invest in yourself and spend more time with your loved ones, cause life is too short and unfortunately we never know how much time we’re going to be around.

Tune in and join me for this meaningful conversation that hopefully makes us understand how important it is to be more present for our friends and family and not to give up on life

Keynotes discussed:

  • On losing the focus on what’s really important in life (01:13)
  • On finding your way back to joy (02:05)
  • On investing in yourself and finding your true passions (03:51)
  • On creating a legacy for yourself and helping others (06:38)

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I Sit With My Friends Stacey And Paul Martino To Learn How To Transform Any Relationship With Just One Person.28 Nov 201900:32:45

Most of the battles that are fought in the affiliate marketing world are related to ethics. Is it possible to build a network with total transparency and get the message from your customers to arrive in the exact way they need to? Today we will cover all these questions with Stacey and Paul Martino, the creators of the 14-day Relationship Boost, who will be joining my performance network to run on a performance basis.

If you’ve been waiting for the right opportunity to join the affiliate marketing world, this episode is an incredible way to learn about the whole procedure from the start, with all the information you need to build your own network, the chance to participate in the 14-day Relationship Boost program next to Paul and Stacey and hopefully, driving costumers to them while you earn money.

Tune in for so much more learning about how to communicate effectively with your clients and partners, driving a successful campaign and more in this new episode of Performance Marketer Podcast.

Key points discussed:

  • A breakout that ended up creating a breakthrough, the story of Stacy and Paul (02:03)
  • Why working with one only partner? (07:17)
  • The skillset needed to boost any relationship (09:42)
  • Helping you bridge the gap in all the human relationships in your life (13:43)
  • The hunter and the gatherer, a lesson about the breach in human communication (17:00)
  • How the 14 days relationship boost program was born (21:57)
  • Introducing Stacey and Paul into the affiliate marketing world (27:46)

Additional Resources:

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Convert Your Backend Sales Goals To Leads?21 Nov 201900:14:07

Are you billing your performance-based campaigns correctly? When you work on a performance basis, setting budgets and sending invoices can represent a bit of a challenge if you don’t understand the whole operation behind every single cost-per-lead campaign you put together, but how do you calculate the price of each lead you made?

Stick around cause I’m about to share with you my entire billing process, give you some very specific examples of how I manage the costs of my campaigns according to each client and the different formulas you can use to calculate the conversion rate of your traffic sources and more secrets to build a solid, ethic and profitable plan that helps you to create a strong relationship with your clients.

Join me for this new episode of Performance Marketer podcast and get ready to rock on your business strategies

 

Keynotes discussed:

  • How to bill your clients on a standard cost per lead campaign? (01:28)
  • How to calculate the conversion rate of each traffic source? (03:44)
  • My true pricing model: creating a strong relationship with your clients (04:43)
  • Building a great campaign that excites your clients (07:33)
  • The importance of numbers and results when you invest in media (11:00)
  • Join the 21-day Performance Marketer challenge (12:17)

Additional Resources:

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How To Get Russell Brunson To Work For You?14 Nov 201900:12:16

In today’s episode, Eric shares with you his personal insights about how performance marketing actually works and how can you get a dreamed opportunity to make a significant profit along with Russell Brunson. But what are the main strategies you’ll have to know before making any great deal a reality? This brief masterclass of performance marketing and affiliate marketing programs has it all.

If you have been working in marketing and part of your job consists of driving a customer for ClickFunnels then you’ve been working on a performance basis and you probably didn’t know it. People don't realize that they’ve been working on a performance basis and they just miss out on the great opportunities of earning thousands of dollars on commissions, but not anymore and not after listening what Eric has to teach you about building a strong set of strategies to nail the affiliate marketing programs.

Learn how to deliver results and build a win-win relationship with your clients in this new episode of Performance Marketer Podcast

Keynotes discussed:

  • The real function of the Performance Marketer (00:51)
  • The different mechanisms involved in a Performance Marketer’s service offer (01:49)
  • The endless possibilities inside affiliate marketing programs (02:32)
  • How do you get someone like Russel Brunson to work for you? (03:14)
  • How to know if you are you working on a performance basis? (05:09)
  • The numbers that endorse the Rusell Brunson’s deal (06:21)
  • The Performance Marketer Secrets (08:54)

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How Getting Fired Creates New Opportunities07 Nov 201900:19:25

In today’s episode, we are going to take an essential lesson on change - how can we adapt to it and how do we turn a downfall into an opportunity. 

We are going to analyze my own displacement situation step-by-step, so you can identify what are the different strategies you can use rebuild yourself in case something goes wrong.

Losing a client recently made me rethink about my business and all the systems involved in the services I provide for my clients, then, I realized just how important these questions were for me in order to grow as a leader and to reinvent myself when things are down. 

I think that’s a major key to succeed in life, understanding that change is always a good thing and that sometimes external agents will come in your way to test your capacities. Are you up to the challenge?

Tune in if you are interested in learning the keys to reinvent yourself during chaos in this new episode of Performance Marketer Podcast.

Key points discussed:

  • Embrace the change and transform your perception on lost (01:16)
  • Revisiting every aspect of the rebill program searching for opportunities (05:20)
  • The primary rules for the performance marketer (06:06)
  • What’s the basic structure involved in a Free Trial program (06:56)
  • The mathematics behind rebill programs (08:14)
  • This is how you build a profitable strategy for your rebill program (12:08)
  • Finding the bright side out of my dismissal situation (14:55)

Additional Resources:

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Leveraging Chatbots To Grow Your Business With Nico Moreno05 Nov 201900:23:53

For today’s episode of Performance Marketer, we’ll be having an enlightening conversation with chatbot expert, hypnotist and master entrepreneur, Nico Moreno. 

If you've ever wondered...

How do automated chatbots actually work? 

How can you manage them for a knockout sales rate? 

Nico will be explaining all of this up next.

Chatbot implementation has become one of the latest, biggest and most relevant tendencies in digital marketing, but despite its popularity, a lot of the basic notions and advantages of this powerful resource remain a mystery for many marketers out there. Have you thought about incorporating chatbots into your business? Tune in and resolve all your doubts regarding this fascinating subject.

Keynotes discussed:

  • Nico Moreno’s transition from Silicon Valley’s high tech offices to rural Japan (00:51)
  • Stumbling into funnels, Facebook ads and chatbots (05:13)
  • How do chatbots actually work and how are they being used? (07:04)
  • The remarkable advantages of running ads with chatbots (09:25)
  • Including chatbots successfully into your marketing strategy (10:44)
  • How to efficiently manage a chatbot service with your team (16:31)

Additional Resources:

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Why Affiliate Marketing Is The Best Business That Everyone MUST Know24 Oct 201901:02:44

What's up everyone! My name is Eric Beer and this is the Performance Marketer Podcast.

In today’s episode, I’m giving you the first view into the essentials of Affiliate Marketing and into my story on becoming an eight-figure business owner.

Every day, people are becoming more aware of the power and reach that Affiliate Marketing has on today’s advertising and this, certainly, represents an enormous opportunity for you to start investing now in what it can be a brilliant future.

Tune in and get to know, not just the good, but also the ugly side of this growing practice. And, if you hang around to the end, I'll dive into some of the secrets that got me into a leading position inside of it.

Keynotes discussed:

  • Understanding the basics of Affiliate Marketing (01:05)
  • The story of Eric Beer: the rocky road between economic instability & financial success (02:31)
  • The mathematics behind Affiliate Marketing’s prosperity (15:44)
  • Accepting failure as part of the entrepreneurial process (23:11)
  • How to become an Affiliate Marketing expert on your own (35:39)
  • Joining the Inner circle: The impact of surrounding with outstandingly talented people (42:29)
  • Helping others to find their entrepreneurial purpose (50:54)
  • The 21 days performer marketing challenge (54:33)

Additional Resources:

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How To Own Your Future w/ Dean Graziosi27 Jul 202200:25:09

Sign up for the Time To Thrive Challenge today!

 

Today, on a very special episode of Performance Marketer, I’m joined by none other than Dean Graziosi!

I’m so happy to welcome Dean for his second time on the show. 

As many of you remember, last year, he stopped by to talk about the Knowledge Broker Blueprint.

This year, he’s teaming up with the great Tony Robbins once again to bring us a FREE 5-day challenge!

Together, they’ve been at the forefront of the knowledge industry revolution, providing people with tools and strategies crucial for making money online by sharing their unique skill sets with the world.

The past year has been tough on many, and people all over the world are feeling uncertain about their future.

But the thing is, no matter how rough things get, we still need to be the ones in charge of our own destiny.

Above all else, we need to own our future.

Key Takeaways:

  • The latest updates from the knowledge industry and current trends (1:06)
  • How has COVID-19 affected the knowledge industry? (3:52)
  • People are starting to understand the power of specialized knowledge (5:22)
  • Knowledge is our greatest asset (7:29)
  • How Tony Robbins inspired Dean Graziosi’s career (9:57)
  • Why this is the biggest opportunity in business right now - and EVERYBODY can join (11:44)
  • How many niches are there in the online knowledge industry? (13:34)
  • Why are Tony Robbins and Dean Graziosi leading the movement? (16:56)
  • What is the Own Your Future Challenge all about? (20:20)

Additional Resources:

  • FREE Sign up for the Time to Thrive Challenge: Click Here

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I am an independent Mind Mint, LLC affiliate, not an employee. I receive referral payments from Mind Mint, LLC. The opinions expressed here are my own and are not official statements of Mastermind.com or its parent company, Mind Mint, LLC.

How to Thrive in an Economic Crisis w/ Dean Graziosi25 Jul 202200:30:48

How are you doing in today’s economic challenge? Are you finding ways to thrive? Or are you just sitting there and looking at how things would unfold? What if I told you that you have what you need to succeed in today’s crisis?

If you’re struggling with how to cope with today’s economic wintertime, then let me introduce you to a fantastic person who once made an impact on my life. He’s here on the Performance Marketer podcast to drop some value bombs and invite you to a challenge that will forever change your life.

Please welcome, one of the forerunners of self-education and a fantastic person, Dean Graziosi.

Dean is here to invite you to a 5-Day Free Time to Thrive Challenge with Tony Robbins and other big names in the industry (and this could be the last time that they're doing this). This challenge will help you discover what you can share, gain new capabilities, take action, and thrive meaningfully.

Tune in for this episode and discover:

- what is the Time to Thrive Challenge, and what’s in it for you

- how valuable your knowledge and experience are

- the power of selling what you know and how to impact other people’s lives

You don’t want to miss this one! 

Key Takeaways:

  • Intro (00:00)
  • The future of the self-education industry (01:44)
  • What is Time to Thrive Challenge (02:48)
  • Who should be coming to this challenge (06:10)
  • What you will get when you join the Time to Thrive Challenge (12:06)
  • How to package your knowledge, sell it, and impact someone’s life (20:26)
  • The challenge to learn and take action (24:59)
  • Eric’s personal experience with joining the challenge (26:10)

Additional Resources:

- Dean Graziosi and Tony Robbins’ 5-day Free Time to Thrive Challenge

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

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- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

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Invest Diva’s Journey From Rock Bottom to a 7-Figure Business14 Jul 202200:40:42

Are you tired of working constantly and having nothing to show for it? Do you feel stuck with your financial situation, like you just can’t get ahead? Are you ready to take control of your financial future? Do you want your money to start working for you? 

Well, I cant help you with this. 

But I know somebody who definitely can! 

What’s more - that amazing person is here with us in today’s episode of Performance Marketer. You’ve probably had a chance to see her on TV. When the markets are crashing, or they are going really up, my guest is there to comment on the situation. 

Ladies and gentlemen, today I’m talking with Kiana Danial, aka Invest Diva. 

Her mission is to inspire others and help them create generational wealth while having time to spend with their families. She has a whole team of people who help moms, women, and entrepreneurs, in general, take their financial futures into their own hands. 

In this interview, Kiana shares some of her secrets, frameworks, and strategies to invest both in yourself and the markets.

Tune in for this episode and find out:

how she started her entrepreneurial journey after she hit rock bottom

how you can start investing in your future even if you have only $100

how she wrote a book in just two days

You really don’t want to miss this one!

Key Takeaways:

  • Who is Kiana Danial - Invest Diva (00:00)
  • You dont need a lot of money to start investing (02:21)
  • How Kiana got fired from Wall Street & started her entrepreneurial journey (04:10)
  • From $0 to Invest Diva & 3-step formula to reach the next level of income (09:54)
  • Understanding your risk tolerance (13:27)
  • Kiana’s investment strategy (20:08)
  • What is Kiana doing now - programs, books, investments… (25:41)
  • Who is Kiana allowing to work with her? (33:49)
  • 5-point Invest Diva Diamond Analysis (36:23)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

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Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

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Partner at ClickFunnels, Brent Coppieters, Reveals How They Grew Into a Billion-Dollar Business04 Jul 202200:58:13

Hey Performance Marketers,

In today’s episode, I’m joined by someone I’m more than thrilled to have in my podcast. My guest is Brent Coppieters, a partner in ClickFunnels, who was blessed to be there and work with Russell Brunson from the very beginning.

Brent is going to share his journey from the day he met Russell to these days. He’ll also reveal how they grew their billion-dollar business and what challenges they faced building such a giant in the sales, marketing, and lead gen world.

If you have ever heard about Russell and ClickFunnels, then I don’t have to explain how much value you can get from someone who participated in building the company from scratch. 

So, tune in for this episode and find out:

✔️ how ClickFunnels has become this big

✔️ what values they foster

✔️ how they managed to gather so many ingenious people in one place

&

✔️ how YOU can make money as their affiliate and literally make Russell Brunson work for you.

So, let’s waste no time.

Jump in right now!

Key Takeaways:

  • Brent Coppieters of ClickFunnels - introduction (00:00)
  • Brent’s background & how he started working with Russell Brunson (03:01)
  • The power of online business (09:04)
  • Brent’s family (11:42)
  • How does ClickFunnels happen & what are they technically doing there? (15:54)
  • How to make money with ClickFunnels’s affiliate program (25:26)
  • ClickFunnels’s video cards (29:56)
  • ClickFunnels’s journey - how did they grow? (32:11)
  • The importance of being coachable (38:50)
  • ClickFunnel’s community (41:22)
  • Recap (47:22)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

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Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

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Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

How to Get Organic Final Expense Leads as an Insurance Agent28 Jun 202200:41:43

Hey Performance Marketers, 

I have a real treat for you today. 

My Insurance agent wanted to buy leads but didn't know how to structure a deal or figure out what he could pay for a lead. So I promised to explain this to him in a call that I would tape and share with my community b/c I knew it was going to be amazing. 

And it was! 

This is for all of you (no matter what kind of professional you are) asking, How do I know how much I can pay for a lead? You can apply the model I gave to my insurance agent to any other branch.

Once you understand the numbers, you can compete with other media buyers and have hotter offers because you know what they don’t - your allowable per click / lead / sale or even booked meeting.

So, tune in as I’m walking my insurance agent through the numbers and building a working model for him from scratch.

You really don’t want to miss this one.

Let’s dive in!

Key Takeaways:

  • Intro (00:00)
  • Collecting information about potential clients (01:41)
  • Survey - cemetery.com example (06:43)
  • Why you need super high-quality leads (10:20)
  • Calculating the value of a customer (12:36)
  • Calculating other variables of the business before negotiating with a publisher (16:48)
  • Traffic quality matters (22:00)
  • Calculating allowable per lead / booked meeting / show up for a meeting (24:26)
  • How to scale your business - most people don't know this (30:43)
  • Would you pay me $750k for this? (38:29)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

© My Podcast Data