Explore every episode of the podcast Pattern Shift
| Title | Pub. Date | Duration | |
|---|---|---|---|
| #107 - Planning Doesn’t Kill Creativity — It Protects It | 08 Nov 2025 | 00:37:36 | |
- How I separate ideas from tasks, plan by energy, and keep marketing simple - Planning doesn’t have to kill creativity. In this episode, I share how I plan with a neurodivergent, creative brain—lightly. Using examples from some of my clients, I separate ideas from tasks, choose one daily priority, and use soft time blocks guided by energy instead of the clock. I talk about how Bullet Journaling® supports me (without needing pretty pages), how I turned my phone into a tool, and why monthly/weekly/daily funnels keep my daily list truly doable. If you’ve tried rigid systems and rebelled, this is for you. Planning can protect your freedom, help you make more, and keep your marketing consistent—without heroic last-minute sprints. FULL SHOWNOTES WITH LINKS: https://www.ja-wol.com/blogs/podcast/107 ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
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| #106 - Why Smart, Creative People Avoid Coaching — and Why They Shouldn’t | 25 Oct 2025 | 00:33:25 | |
I’ve noticed that many smart, creative people avoid coaching because they think it’s only for people who are lost, unsure or corporate CEO's. In this episode of Pattern Shift, I challenge that idea. I share my own stories as both a coach and a client, from working with ADHD and lifestyle coaches on my weightloss journey to helping my clients rediscover joy in their creative work. With humor, honesty, and a healthy dose of Dutch pragmatism, I explain how coaching differs from consulting, mentoring, and therapy—and why it’s such a powerful way to find clarity when you’re ready to grow. I also talk about how our cultural tendency to “doe maar normaal” can make asking for support feel uncomfortable, even when it’s exactly what we need. If you’ve ever thought coaching wasn’t “for you,” this episode might shift your perspective. ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
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| #97 - Wayfinding – Rediscovering Your Why – How to reconnect with your purpose when your business starts to drift | 17 Apr 2025 | 00:25:16 | |
SUMMARY When your business starts to feel off, it’s often a sign that you’ve drifted from your “why.” In this thoughtful and gently playful episode, I talk about reconnecting with your purpose—what lights you up, what matters to you, and why you started in the first place. Whether you’re feeling stuck in the daily swirl or just getting started with your business, this episode is your invitation to pause, reflect, and get back in touch with what makes your work feel meaningful. This is the first in a special series based on my Wayfind–Organise–Launch framework. FULL SHOW NOTES WITH TAKEAWAYS + LINKS BEST QUOTE FROM THE EPISODE “Your why isn’t a mission statement—it’s something you live, not laminate.” 🔗 🔗 ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
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| #8 - Manja en Sophie - Lumalano | 31 Dec 2020 | 00:41:39 | |
With this podcast I want to take you with me on my journey to discover the answers to these questions: What do we buy, Where do we buy, Who do we buy from… Or don’t we buy at all but use what we already have? And how relevant is my job as a yarn shop owner selling people stuff when we already have more than we need? How can I make my life as an entrepreneur and textile crafter smaller and more relevant to these times? Have a question? Want to leave a message? Want to read the transcriptions? Want to know more... Find me at www.ja-wol.com and @jawolrotterdam on instagram. This podcast is so much fun to make but it isn't free. Support the podcast via my Patreon page. You'll get all sorts of extra's, like mini behind the scenes podcasts. You can become a sponsor and get your name on the podcast and much more! Click and Become a Patron! Support the show (https://www.patreon.com/user?u=20035553&fan_landing=true) ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
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| #7 - Nadja Cereghetti - Unleash Monday & Tidy to thrive | 17 Dec 2020 | 00:48:59 | |
With this podcast I want to take you with me on my journey to discover the answers to these questions: What do we buy, Where do we buy, Who do we buy from… Or don’t we buy at all but use what we already have? And how relevant is my job as a yarn shop owner selling people stuff when we already have more than we need? How can I make my life as an entrepreneur and textile crafter smaller and more relevant to these times? Have a question? Want to leave a message? Want to read the transcriptions? Want to know more... Find me at www.ja-wol.com and @jawolrotterdam on instagram. This podcast is so much fun to make but it isn't free. Support the podcast via my Patreon page. You'll get all sorts of extra's, like mini behind the scenes podcasts. You can become a sponsor and get your name on the podcast and much more! Click and Become a Patron! Support the show (https://www.patreon.com/user?u=20035553&fan_landing=true) Support the show (https://www.patreon.com/user?u=20035553&fan_landing=true) ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
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| #6 - Lia Weitzel - educator & friend of Ja, Wol | 03 Dec 2020 | 00:28:25 | |
With this podcast I want to take you with me on my journey to discover the answers to these questions: What do we buy, Where do we buy, Who do we buy from… Or don’t we buy at all but use what we already have? And how relevant is my job as a yarn shop owner selling people stuff when we already have more than we need? How can I make my life as an entrepreneur and textile crafter smaller and more relevant to these times? Have a question? Want to leave a message? Want to read the transcriptions? Want to know more... Find me at www.ja-wol.com and @jawolrotterdam on instagram. This podcast is so much fun to make but it isn't free. Support the podcast via my Patreon page. You'll get all sorts of extra's, like mini behind the scenes podcasts. You can become a sponsor and get your name on the podcast and much more! Click and Become a Patron! Support the show (https://www.patreon.com/user?u=20035553&fan_landing=true) ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
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| #5 - Gina Rockenwagner - Soft Haus | 19 Nov 2020 | 00:35:59 | |
With this podcast I want to take you with me on my journey to discover the answers to these questions: What do we buy, Where do we buy, Who do we buy from… Or don’t we buy at all but use what we already have? And how relevant is my job as a yarn shop owner selling people stuff when we already have more than we need? How can I make my life as an entrepreneur and textile crafter smaller and more relevant to these times? Have a question? Want to leave a message? Want to read the transcriptions? Want to know more... Find me at www.ja-wol.com and @jawolrotterdam on instagram. This podcast is so much fun to make but it isn't free. Support the podcast via my Patreon page. You'll get all sorts of extra's, like mini behind the scenes podcasts. You can become a sponsor and get your name on the podcast and much more! Click and Become a Patron! Support the show (https://www.patreon.com/user?u=20035553&fan_landing=true) ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
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| #4 - Charlotte Kan - fashion designer | 05 Nov 2020 | 00:36:42 | |
With this podcast I want to take you with me on my journey to discover the answers to these questions: What do we buy, Where do we buy, Who do we buy from… Or don’t we buy at all but use what we already have? And how relevant is my job as a yarn shop owner selling people stuff when we already have more than we need? How can I make my life as an entrepreneur and textile crafter smaller and more relevant to these times? Have a question? Want to leave a message? Want to read the transcriptions? Want to know more... Find me at www.ja-wol.com and @jawolrotterdam on instagram. This podcast is so much fun to make but it isn't free. Support the podcast via my Patreon page. You'll get all sorts of extra's, like mini behind the scenes podcasts. You can become a sponsor and get your name on the podcast and much more! Click and Become a Patron! Support the show (https://www.patreon.com/user?u=20035553&fan_landing=true) ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
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| #3 (Pt2/2) - Linda de Ruiter - the Slow Wardrobe | 22 Oct 2020 | 00:29:00 | |
With this podcast I want to take you with me on my journey to discover the answers to these questions: What do we buy, Where do we buy, Who do we buy from… Or don’t we buy at all but use what we already have? And how relevant is my job as a yarn shop owner selling people stuff when we already have more than we need? How can I make my life as an entrepreneur and textile crafter smaller and more relevant to these times? Have a question? Want to leave a message? Want to read the transcriptions? Want to know more... Find me at www.ja-wol.com and @jawolrotterdam on instagram. This podcast is so much fun to make but it isn't free. Support the podcast via my Patreon page. You'll get all sorts of extra's, like mini behind the scenes podcasts. You can become a sponsor and get your name on the podcast and much more! Click and Become a Patron! Support the show (https://www.patreon.com/user?u=20035553&fan_landing=true) ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
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| #2 (Pt1/2) - Linda de Ruiter - the Slow Wardrobe | 22 Oct 2020 | 00:30:38 | |
With this podcast I want to take you with me on my journey to discover the answers to these questions: What do we buy, Where do we buy, Who do we buy from… Or don’t we buy at all but use what we already have? And how relevant is my job as a yarn shop owner selling people stuff when we already have more than we need? How can I make my life as an entrepreneur and textile crafter smaller and more relevant to these times? Have a question? Want to leave a message? Want to read the transcriptions? Want to know more... Find me at www.ja-wol.com and @jawolrotterdam on instagram. This podcast is so much fun to make but it isn't free. Support the podcast via my Patreon page. You'll get all sorts of extra's, like mini behind the scenes podcasts. You can become a sponsor and get your name on the podcast and much more! Click and Become a Patron! ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
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| #1 - The Why? | 07 Sep 2020 | 00:18:44 | |
With this podcast I want to take you with me on my journey to discover the answers to these questions: What do we buy, Where do we buy, Who do we buy from… Or don’t we buy at all but use what we already have? And how relevant is my job as a yarn shop owner selling people stuff when we already have more than we need? How can I make my life as an entrepreneur and textile crafter smaller and more relevant to these times? Have a question? Want to leave a message? Want to read the transcriptions? Want to know more... Find me at www.ja-wol.com and @jawolrotterdam on instagram. This podcast is so much fun to make but it isn't free. Support the podcast via my Patreon page. You'll get all sorts of extra's, like mini behind the scenes podcasts. You can become a sponsor and get your name on the podcast and much more! Click and Become a Patron! Support the show (https://www.patreon.com/user?u=20035553&fan_landing=true) ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
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| #0 - Introducing 'A Smaller Life' | 12 Aug 2020 | 00:03:33 | |
In this episode I explain what my podcast is about; I’m hoping to take you with me on my journey to discover the answers to these relevant questions: What do we buy, Where do we buy, Who do we buy from… Or don’t we buy at all but use what we already have? And how relevant is my job as a yarn shop owner selling people stuff when we already have more than we need? How can I make my life as an entrepreneur and textile crafter smaller and more relevant to these times? ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
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| #96 - Big Life Changes, Small Business Shifts | 29 Mar 2025 | 00:17:51 | |
SUMMARY When big life changes come along—like, say, getting a new puppy—our business rhythm often needs to shift too. In this warm and reflective episode, I talk about how I’m preparing for a new season that will require more flexibility and care. I share what went into the decision to welcome a Finnish Lapphund puppy into our home, and how I’ve been mentally and practically adjusting my business in advance. From revisiting my priorities to simplifying email strategies, I’m choosing sustainability over hustle, and presence over perfection. This episode is the beginning of a new podcast series that I’ll be recording in advance so I can step back this summer, while still showing up for my community and clients with intention. It’s a gentle reminder that you can run a business in alignment with your life, not in competition with it. FULL SHOW-NOTES WITH TAKEAWAYS + LINKSBEST QUOTE FROM THE EPISODE“Not growing is not the same as shrinking. Keeping things status quo is fine—although very hard for me, I have to admit.” 🔗 Flodesk (50% Off for the First Year) 🔗 Email Power Hour – Get Your Email Strategy Sorted 🔗 Ja, Wol Community – Join the Conversation ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
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| #95 - Road Trip Diaries: Weaving Linen, Slow Marketing & Crafting a Brand | 15 Mar 2025 | 01:09:53 | |
In this episode, recorded on the go, I take you through a fiber-filled weekend, exploring the world of weaving with linen, learning about its rich history, and navigating the craft of slow marketing at a creative fair. From her experience in a weaving workshop with Eva Klee at Clay Handwoven to networking with fellow business owners at Crea Weekend, she shares insights on learning curves, personal growth, and the power of understanding your brand identity. Whether you’re a maker, a fiber enthusiast, or a small business owner, this episode is packed with inspiration, practical takeaways, and a good dose of humor. ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
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| #94 - Navigate Around the Creeps - Why Your Business Needs an Email List More Than Ever | 01 Mar 2025 | 00:38:30 | |
SUMMARY Social media keeps shifting, but email? It’s still one of the most reliable ways to connect with your audience—without fighting algorithms or creepy tech billionaires. In this episode, I talk about how I’m simplifying my own email strategy and how you can make email work for you. From essential sequences to making email feel fun instead of overwhelming, this is your permission slip to ditch the stress and start using email in a way that fits your business and your life. Need help? I also introduce the Email Power Hour—a focused session to get your email strategy on track. FULL SHOW-NOTES WITH TAKEAWAYS + LINKSBEST QUOTE FROM THE EPISODE“Find an email strategy that works for you. If it’s not fun or easy, you won’t do it.” – Saskia de Feijter 🔗 Flodesk (50% Off for the First Year) ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
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| #93 - How to Use the Business Model Canvas to Grow Your Creative Business | 15 Feb 2025 | 00:19:44 | |
The Business Model Canvas is a creative, visual tool that helps makers and indie business owners gain clarity and structure in their business. In this episode, I explore how yarn dyers, pattern designers, and shop owners can use it to grow sustainably. Tune in now and start crafting your business with confidence! 🚀 Go to full show notes and download a Business Model Canvas Template HERE ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
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| #92 - Scaling up Without losing your Creative Spark - ‘Handwerkbeurs Edition' | 18 Jan 2025 | 00:41:34 | |
Textile crafting is not just a creative outlet; it’s a growing industry filled with passionate entrepreneurs navigating sustainability and market challenges. From unique yarn offerings to balancing day jobs, these makers share their stories of perseverance and ambition. ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
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| #91 - A Year in Business and Craft; my Tools for Reflection | 07 Dec 2024 | 00:37:02 | |
"Crafting helped me rest without guilt—it felt productive but restorative at the same time." Use my Flodesk 50% off DISCOUNT CODE (affiliate link) DOWNLOAD the Core Focus Compass HERE ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
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| #90 - Show Yourself: Elevating Your Brand with Professional Photography | 23 Nov 2024 | 00:39:27 | |
DOWNLOAD the Photoshoot Checklist HERE!! SUMMARYIn this episode, I’m diving into why professional photos are a must-have for your business, how to prepare for a successful photo shoot, and how to overcome any nerves you might have about being in front of the camera. If you’ve been thinking about having a photo shoot but don’t know where to start, I’ve got you covered with practical advice and mindset tips. We talk about everything from choosing the right photographer and planning your vision, to outfit choices and logistics. I’ll also share how to be authentic in your photos, which is key to building trust with your audience. We discuss how to prepare props, brainstorm locations, and practice poses that work best for your body and brand personality. I also touch on what photo shoot costs can look like and how to work within your budget. A good photo shoot is an investment in your brand’s image and ultimately in your business growth. So, if you’re ready to take your business photos to the next level, this episode will give you the confidence and clarity to make it happen! FULL SHOW-NOTES WITH TAKEAWAYS + LINKSBEST QUOTE FROM THIS EPISODE
Use my Flodesk 50% off DISCOUNT CODE (affiliate link) DOWNLOAD the Photoshoot Checklist HERE!! ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
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| #89 - Is the Fiber Advent Craze Worth It for Small Businesses? | 11 Nov 2024 | 00:23:20 | |
In this episode, we explore the enchanting yet complex world of fiber advent calendars. These holiday treasures bring joy and nostalgia to makers, but they also pose challenges for small fiber businesses creating them. We discuss the potential for overconsumption among buyers and the heavy production burden on sellers, all while asking: Is the excitement worth the cost? I share insights on finding balance, sustainability, and profitability, plus some creative ideas for advent calendars that prioritize purpose over trend. If you’re ready to rethink the holiday craze, tune in for some valuable perspective. FULL SHOW-NOTES WITH TAKEAWAYSGET MAILS HERE!
☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
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| #88 - From Trachtenjakke to Ski Pants: Making what you need AND want | 25 Oct 2024 | 00:47:43 | |
Autumn's gentle embrace brings both warmth and wistfulness, a duality that mirrors the journey through age and identity. As the leaves change, so too does our perspective on self-image and creativity. Join me as I share my personal reflections on maintaining authenticity while confronting societal norms. From reconsidering bold hair colors of my younger days to finding solace in knitting and spinning, discover how embracing change is an art in itself. The cozy melancholy of the season isn't just a backdrop; it's a catalyst for reevaluating how we express our true selves and connect with others who share our vision. ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
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| #105 - New Season, New Chapter: Weaving a Creative Ecosystem at Ja, Wol | 11 Oct 2025 | 00:33:45 | |
SUMMARY Season 2 kicks off with a fresh perspective: I’m reflecting on how my work has evolved from selling yarn to coaching creative business owners—and how all the different parts of my ecosystem now align. This episode introduces the Business Clarity Quiz, YouTube expansion, and what’s next for the Pattern Shift podcast. FULL SHOW NOTES WITH TAKEAWAYS + LINKS BEST QUOTE FROM THE EPISODE “I’m not starting over—I’m building on everything I’ve already made. It’s all part of the weave.”🔗 LINKS
CONNECT WITH SASKIA
☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
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| #87 - Wundersie's Impact: Eco-Friendly Creations and Market Transformation with Anna Allers | 11 Oct 2024 | 00:58:04 | |
Ever wondered how a small business can disrupt an entire market? Anna pulls back the curtain on how Wundersie is shaking up the knitting accessory scene with sustainable products, including eco-friendly needle cases made from vegan "leather paper." Her personal brand on Instagram is a vibrant showcase of these unique creations and a lesson in conscious consumerism. Listen as Anna discusses the challenges of starting a business in Germany and the importance of focusing on one's strengths to drive growth. With a partnership with renowned needle producer Addi, Wundersie is gearing up for even greater things. ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
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| #85 - From Full InstaGram Breakup to Reconnection - Pt 1. The Experiment | 05 Jul 2024 | 00:44:07 | |
In this episode, I delve into my personal journey with social media, particularly Instagram. This is the first of a two part episode that introduces my reasons for leaving InstaGram, my reasons for coming back and my conclusions after 7 months. I discuss my decision to step away from the platform two years ago due to its impact on my health and well-being. I've decided to return, but with a new approach. I'm exploring how to maintain a minimalist brand presence, focusing on connection and authenticity rather than followers and likes. This experiment is about finding a way to use Instagram that aligns with my values and doesn't compromise my well-being. FULL SHOW-NOTES WITH TAKEAWAYSpatternshift.fm GET MAILS HERE! BEST QUOTE FROM THE EPISODE
DOWNLOAD the Core Focus Compass HERE CONNECT WITH SASKIAwebsite https://www.patternshift.fm community https://community.ja-wol.com e-mail info@ja-wol.com ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
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| #86 - From Full InstaGram Breakup to Reconnection - Pt 2. The Execution | 28 Jun 2024 | 00:46:03 | |
What if taking a break from Instagram could actually transform your business strategy? Join me as I share my personal journey of stepping away from Instagram for two years, only to return with a strategic vision and a clear purpose. In this episode, I discuss my experiences with Instagram as a marketing tool for my business. I emphasize the importance of cultivating genuine connections over garnering thousands of followers and share my plans to limit my screen time on Instagram and explore other platforms, like Pinterest. "Instagram will always have to be just a small part of how I reach my potential customers." LINKSWANT THE ‘INSTANT MINIMALIST INSTA’ WORKSHEET? Let me know HERE! CONNECT WITH SASKIAwebsite https://www.patternshift.fm community https://community.ja-wol.com e-mail info@ja-wol.com ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
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| #84 - Learning by Doing: Insights and Stories from Textile Entrepreneurs at Berlin's Wedding Wool Weekend | 07 Jun 2024 | 01:08:17 | |
Can you imagine turning your passion for textiles into a thriving business? On this episode of the Pattern Shift podcast, we transport you to the lively Wedding Wool Weekend festival in Berlin’s Wedding neighborhood. Joined by my friend Angela, we had the pleasure of talking with several brilliant textile business owners. Thanks to Ruta from Wollen Berlin, who organized this remarkable event, we're able to share their insightful journeys with you. Listen to our conversation with Saskia Maas of Ovis Etc, who delves into the importance of non-superwash yarn and reveals how support networks can be game-changers for creative entrepreneurs. We also bring you the compelling stories of two business owners who transitioned from being self-taught in areas like marketing and photography to seeking professional help to streamline their operations. Hear from a talented knitwear designer who shares her strategies for balancing the creative and business aspects of her work and the empowering role of collaboration. Discover practical advice on building a long-term, sustainable business and the hurdles you must overcome to maintain your creative edge while growing your brand. Finally, get inspired by Melinda, Silke from Funk Fiber, and Nora from Kitzgarn as they candidly discuss the realities of managing small businesses. They open up about the struggles of juggling multiple tasks, from marketing to administrative duties, and the crucial role of community support in navigating these challenges. This episode is a treasure trove of insights for any aspiring or current business owner in the textile industry, emphasizing the power of collective support and continuous learning. Tune in to hear these remarkable stories and gain valuable tips for your entrepreneurial journey. ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
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| #83 - Practical Exercises for Better and Holistic Time Management | 24 May 2024 | 00:29:57 | |
Hey everyone, Ever feel like your day is a whirlwind and you wonder where all your time went by bedtime? In this episode, we're diving into the secrets of mastering your time with a holistic approach. Reflecting on my journey running an indie yarn shop, I realized the chaos of constant busy work and the importance of focused, mindful time management. I'll walk you through five steps to gain insight into your current time usage and practical exercises to improve it. We'll cover everything from tracking your time with a bullet journal to setting clear intentions. Plus, I'll share wisdom from Oliver Berkman's book "4,000 Weeks," which reshapes how we view productivity. By the end, you'll have tools to balance your work and personal life better. Don't forget to share your insights with me—I love hearing from you all. Let's create a pattern shift in your life and business! FULL SHOW-NOTES WITH TAKEAWAYSGET MAILS HERE!
Use my Flodesk 50% off DISCOUNT CODE (affiliate link) DOWNLOAD the Core Focus Compass HERE CONNECTwebsite https://www.patternshift.fm community https://community.ja-wol.com e-mail info@ja-wol.com ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
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| #82 - Casually chatting about travel, craft projects and current obsessions | 10 May 2024 | 00:58:07 | |
I'll discuss balancing my craft business, personal health, and self-care. Venturing into video podcasting deepens my audience connection. COVID-19 reminded me to prioritize health over productivity. Crafting remains a source of relaxation and creativity amidst running a small business. I emphasize sustainable crafting and integrating it into my marketing. Join me as I share my journey. FULL SHOW-NOTES WITH TAKEAWAYS patternshift.fm LINKS
If you want to build or grow your business in textile crafts, why don't you join our online community for a small, monthly contribution of only 10 euros, which is $10 ish. You get to hang out, learn from and share your business. And your craft journey with all the lovely people there, support the podcast at the same time and you get everything wrapped into one loving package. I would love to welcome you there. ☆☆☆ ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
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| #81 - You Need a Mindset Shift! - Let’s Talk Change, Comfort Zones and Taking Action | 12 Apr 2024 | 00:23:43 | |
I have been running the Business Circle for a few years now and one topic stood out in the most recent Wins + Woes meeting. From this I feel the need to emphasize the importance of a mindset shift. So we talk about why a mindset shift is necessary to encourage you to get out of your comfort zone while still taking care of yourself. Because… if you don’t change anything, nothing will change. So unless you are happy and content where you are as a person and a business owner, this episode is for you! FULL SHOW-NOTES WITH TAKEAWAYS patternshift.fm GET MAILS HERE! BEST QUOTE FROM THE EPISODE "People are afraid of change. Some see it as a threat, while others see it as an adventure." LINKS Byron Katie's Work: Explore Byron Katie's approach to mindset and self-inquiry through her official website: The Work of Byron Katie Shirzad Chamine - Positive Intelligence: Learn more about Shirzad Chamine's work on positive intelligence and mindset shifts: Positive Intelligence Bullet Journaling: Discover the bullet journal method for productivity and organization: Bullet Journal Marie Kondo's Method: Explore Marie Kondo's approach to decluttering and organizing for a more mindful life: KonMari Use my Flodesk 50% off DISCOUNT CODE (affiliate link) DOWNLOAD the Core Focus Compass HERE ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
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| #80 - Sewing the Seeds of Love - Set Business Goals to Match Your Values | 29 Mar 2024 | 00:29:31 | |
In this episode, I discuss the importance of goal setting for creative entrepreneurship. Drawing parallels between goal setting and preparing soil for a garden, I emphasize the need for alignment with personal values and decision-making to drive business success. I introduce a step-by-step approach to goal setting, starting with personal goals before transitioning to business goals. Practical exercises and worksheets are provided to encourage entrepreneurs to integrate personal and business values into their goals for greater clarity and effectiveness. Highlighting models like SMART, GROW, and WWHW, I emphasize specificity, measurability, achievability, relevance, and timeliness in goal setting. Through examples across various business aspects, I demonstrate how goals can be tailored to individual needs and values. Use my Flodesk 50% off DISCOUNT CODE (affiliate link) DOWNLOAD the Core Focus Compass HERE ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
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| #79 - Behind the Filter: The Reality of Creative Entrepreneurship, a Roadmap to Navigate Challenges | 15 Mar 2024 | 00:50:04 | |
I wanted to do an episode about Etsy and if it is worth starting your own website, when I went to Threads to do a callout for craft business that have ideas about this, I saw a post by a printmaker. This post inspired my episode. Sometimes you don't know where to start and the business roadmap is completely unclear. I hope that I can make it a bit more simple with this basic roadmap. #76 - Unraveling your business identity - pt 1. Your Identity #77 - Unraveling your Business Identity pt 2. Your Customer’s Identity the printmaker that inspired this episode: Rachel Snowdon https://www.rachelsnowdon.com/ Use my Flodesk 50% off DISCOUNT CODE (affiliate link) DOWNLOAD the Core Focus Compass HERE CONNECT WITH SASKIA website https://www.patternshift.fm community https://community.ja-wol.com e-mail info@ja-wol.com ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
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| #78 - How to Sell Your Products Without Feeling Gross | 01 Mar 2024 | 00:42:24 | |
Hey lovely listeners! Today's episode is all about shifting the mindset in selling. I've got some nuggets of wisdom to share on making the whole process feel authentic and, dare I say, enjoyable! Stick around for tips, personal anecdotes, and a sprinkle of humor. ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
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| #104 - BuJo by the Sea – A 6-Week Summer Journal Challenge | 19 Jul 2025 | 00:05:37 | |
Clarity, confidence, and calm… one bullet at a time. Summer tends to shake things up — especially if you’ve got kids at home, your routine is out the window, or you’re simply craving a break from the usual hustle. That’s why I’m hosting a gentle 6-week journaling challenge, right inside the Ja, Wol Community. BuJo by the Sea is a relaxed, Bullet Journal–inspired journey.
You don’t need anything fancy. Just a notebook, a pen, and a few minutes a day. You can join for free — in our own Ja, Wol Community private BuJo by the Sea space. Let’s move slowly together this summer. ☀️ Saskia ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
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| #77 - Unraveling your Business Identity pt 2. Your Customer’s Identity | 16 Feb 2024 | 00:35:59 | |
SUMMARY I advocate aligning personal values with business ethos and guide listeners through the transition from crafter to successful business owner. We focus on two vital aspects: your identity as a business owner and your customer's identity. Understanding the passion-driven nature of the textile craft industry, I stress the importance of identifying your ideal customer to create a sustainable business model. The episode addresses challenges in this industry, like customer perspectives on pricing, urging honesty and a holistic approach. A step-by-step process to find your business identity is outlined, emphasizing individuality and alignment with your customer's identity. FULL SHOW-NOTES WITH TAKEAWAYS ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
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| #76 - Unraveling your Business Identity - pt 1. Your Identity | 02 Feb 2024 | 00:27:54 | |
SUMMARY CONNECT WITH SASKIA website https://www.patternshift.fm community https://community.ja-wol.com e-mail info@ja-wol.com ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
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| #75 - Threaded Intentions: A 3 Step Plan to Launch Your Year with Focus | 19 Jan 2024 | 00:29:35 | |
SUMMARY CONNECT WITH SASKIA website https://www.patternshift.fm community https://community.ja-wol.com e-mail info@ja-wol.com ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
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| Bonus episode - Why I'm Returning to Instagram after breaking the chain 2 years ago... | 14 Dec 2023 | 00:42:33 | |
Returning to Instagram after a two-year hiatus was no easy task. Let me, Saskia de Feijter, guide you through my journey of finding my social media footing again, and how I managed to balance business goals with personal values. I'll share my reasons for initially disconnecting and the enlightening course that sparked my decision to experiment with Instagram again. ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
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| #74 - Fun Funds Framework; Quick Cash Hacks for Crafting a Growth Budget in the New Year | 08 Dec 2023 | 00:41:16 | |
FUN FUNDS FRAMEWORK + COUNTDOWN TRACKER - FREE DOWNLOAD SUMMARY In this episode, we're all about setting clear goals and celebrating even the tiniest wins. Join me as we explore how getting organized, connecting with others, embracing a healthier lifestyle, and making sustainable choices can have a massive impact on your finances. Feeling a bit lost when it comes to spotting those hidden benefits in your daily spending? No worries! Let's dive deep into preparing for savings and I'll teach you how to uncover those hidden gems. We're talking tracking spending, scrutinizing expenses, and maintaining a sturdy budget. And guess what? I've got four key areas where you can seriously cut costs: organizing and decluttering, meal prepping, recycling for cash, and trimming down on those phone apps and memberships. Oh, and I'll spill the beans on how connections can be your secret weapon. Think swapping festive outfits with friends instead of splurging on new ones – it's all about tracking your savings and putting those relationships first. But wait, there's more! Let's chat about business growth while keeping those savings in mind. I've got the inside scoop on how minor changes in transportation, housing, health, and sustainability can result in major savings that'll benefit your business. From hopping on public transportation or biking to downsizing, staying hydrated, and using homemade cleaning products – we'll cover it all. Plus, I'll share some nifty tips on growing your business while keeping those dollars in check, like adjusting prices and organizing pay challenges. Ready to step into the new year with a solid plan for your business? Our business circle program is here to help, so stay tuned for our meal sign-ups and updates on upcoming episodes. Here's to a fantastic December and a prosperous New Year! Cheers to your success! CONNECT WITH SASKIA website https://www.patternshift.fm community https://community.ja-wol.com e-mail info@ja-wol.com ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
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| #73 - Crafting Revolution: A Conversation with Betsy Greer on Craftivism and Intentional Business | 24 Nov 2023 | 00:51:43 | |
What happens when crafting collides with activism? Craftivism. Join Saskia de Vaiter and author Betsy Greer as we unravel this powerful concept and its effect on creative entrepreneurs. We dive into how craftivism is not only transformative for individuals but a vehicle for fostering sustainable connections and growth on both personal and business levels. We share real-life experiences of navigating the discomfort of marketing and selling, emphasizing authenticity as the beacon guiding us through. ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
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| #72 Reframing Your Marketing with Simon Batchelar: Ethical and Unconventional Approaches for Crafters | 10 Nov 2023 | 00:50:54 | |
What if marketing wasn't about pushing sales, but about engaging and empowering your audience? Ponder that as you join Simon Batchelor and myself on this riveting journey down the road less taken in marketing strategies. Together, we'll uncover the secrets of ethical and effective marketing, painting a picture of a world where marketing is not only authentic and fun but also resonates deeply with the audience, encouraging them to become active participants in the buying process. ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
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| #71 From Hobbyist to Professional: Embracing Your Weirdness for Creative Growth with Mark Steadman | 27 Oct 2023 | 00:56:10 | |
Ready to unlock the secrets of optimizing creativity and productivity in your business? Brace yourself for a transformative journey with our special guest, Mark Steadman, the mastermind behind Creative Workflows. Together, we'll explore the labyrinth of the creative process, highlighting the challenges faced by creative entrepreneurs and shedding light on how they can thrive sustainably. You'll learn how to leverage your inherent creativity to manage your business, and how technology can be a valuable ally in this endeavor. We'll also underline the importance of carving out time for planning, organizing, and immersing in what truly fuels our passion - our craft. ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
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| #70 Crafting Connections: The Power of Content Creation for Small Businesses | 13 Oct 2023 | 00:31:06 | |
Imagine being able to transform your small business into a powerhouse of engaging content, easily and without stress! This week, we dive into the world of content creation for small businesses, unraveling the mysteries of storytelling and its role in establishing a deeper connection with your customers. We'll walk you through the labyrinth of emails, blogs, and podcasts, coaching you on how to effectively discuss your products' benefits, why you chose them, and the values they represent.
CONNECT WITH SASKIA website https://www.patternshift.fm community https://community.ja-wol.com e-mail info@ja-wol.com ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
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| #69 - Prioritise You: Crafting a Healthy Business with Personal Intentions | 29 Sep 2023 | 00:16:22 | |
"In my daily life, I play numerous roles, including that of a mom, spouse, entrepreneur, friend, student, teacher, and patient. Each of these personas demands specific attention and care. Without a clear plan of action, I would often feel overwhelmed, struggling to prioritize tasks effectively. I vividly recall a time when my daily routine left me feeling drained and unexcited about my business. I would open my shop, feeling weighed down and directionless. I took on tasks as they came, without a strategic plan, resulting in stagnation. Despite having knowledge and ideas about what I should be doing to grow my business, exhaustion and lack of direction held me back." This excerpt touches on the challenges of balancing multiple roles and the impact of not having a clear plan in both personal and business life. It sets the stage for the importance of personal intentions in achieving clarity and focus. FULL SHOW-NOTES WITH TAKEAWAYS
CONNECT WITH SASKIA website https://www.patternshift.fm community https://community.ja-wol.com e-mail info@ja-wol.com ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
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| #103 - "Freedom Within the Structure: How I Use My Bullet Journal in Business" | 05 Jul 2025 | 00:38:01 | |
SUMMARY In this episode, I share how I uses the Bullet Journal Method to run my creative business with more clarity, focus, and freedom. I explains how daily logs, weekly spreads, and project collections help me stay grounded, intentional, and flexible—without pressure or perfectionism. If you're curious about using your journal to support your business, this episode offers my honest perspective. FULL SHOW NOTES WITH TAKEAWAYS + LINKS BEST QUOTE FROM THE EPISODE: “This is not a system for doing more. In fact, it's quite the opposite.”🔗 BUJO BY THE SEA - FREE SUMMER CHALLENGE - SIGN UP HERE 🔗 Bullet Journal for creative businesses - WORKSHOP 🔗 Flodesk (50% Off for the First Year) CONNECT WITH SASKIA Creative business coach, Certified Bullet Journal Trainer, and host of Pattern Shift. Explore my workshops, community, and coaching programs via the links above or visit my website www.ja-wol.com ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
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| #68 - Creatively Navigating Storms: Managing Small Business Stress | 22 Sep 2023 | 00:37:21 | |
Ever been left picking up the pieces after chaos struck your business? Listen in as I, Saskia, share firsthand experiences of weathering the unpredictable storms of podcasting and running a business. From managing a bustling yarn shop to juggling multiple newsletters and a thriving community, I'm here to reveal the systems and strategies I've devised to navigate these hectic waters with calm and grace.
CONNECT WITH SASKIA website https://www.patternshift.fm community https://community.ja-wol.com e-mail info@ja-wol.com As an experienced podcast host and teacher I will take you from a podcast beginner to expert in just one week. Enrol now for just $97 ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
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| #67 - Striking the Perfect Balance: Business and Personal Life in the Summer Season | 01 Sep 2023 | 00:50:06 | |
Take Notes for Next Season Hey there, it's your host Saskia, and I'm back with another episode of Pattern Shift. Today, I'm excited to share some valuable insights from fellow creative entrepreneurs about how they approach their businesses during the summer months. Summer is often seen as a time to relax and take a break, but how does that translate into the world of business? Let's dive in and hear what some of our guests have to say. FULL SHOW-NOTES WITH TAKEAWAYShttps://www.patternshift.com (link to specific page on website, but keep this url as the ‘word’ above the link) BEST QUOTE FROM THE EPISODESummer allows me to work outdoors and brings a different rhythm to my artistic practice." - Natasa Heydra LINKSUse my Flodesk 50% off DISCOUNT CODE (affiliate link) DOWNLOAD the Core Focus Compass HERE CONNECT WITH {guest}
website https://www.patternshift.fm community https://community.ja-wol.com e-mail info@ja-wol.com ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
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| #66 - Level Up Your Business: Insights from Program Alumni | 21 Jul 2023 | 00:44:03 | |
Hey there, welcome to this awesome episode of our podcast! Today, we've got a burning question to tackle: "Is the Ja, Wol Business Circle program the right fit for you?" If you're thinking of joining the next cohort in September, we've got something super cool for you – two fantastic businesses that have been through the program will spill the beans on their experiences! So, let's meet our rockstar guests – Grace Whowell and Mariken Koning, both program alumni with totally different stories to share. Grace is a seasoned pro in the needle craft industry, and Mariken is just getting her entrepreneurial journey started. Though the program isn't tailored for startups, it lays a solid foundation for newcomers. If you're serious about leveling up your business, you can't miss this episode! Seats are limited for the September cohort, and we've got some sweet early bird price discounts waiting for you. So, if you're ready to rock your entrepreneurial journey, let's dive in and unlock those secrets of success together! Let's go! 🚀
Use my Flodesk 50% off DISCOUNT CODE (affiliate link) DOWNLOAD the Core Focus Compass HERE CONNECT WITH OUR GUESTFind Grace and her business Beyond Measure here CONNECT WITH SASKIAwebsite https://www.patternshift.fm community https://community.ja-wol.com e-mail info@ja-wol.com ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
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| #65 - Bending Time: How to Manage Energy for Productivity with Kim Witten | 07 Jul 2023 | 00:46:13 | |
The big question on this episode is; How do we bend time our way? Can we make more of it so we can get out of overwhelm and stress. I’ve invited my friend and coach Kim Witten because she’s the perfect partner for a hilarious but insightful journey through linguistics and philosophy. Which are all fancy words for we have a lot of fun figuring out an the issue of never having enough time and how to deal with it. "If we manage our energy, the time part just takes care of itself." - Kim Witten LINKSUse my Flodesk 50% off DISCOUNT CODE DOWNLOAD the Core Focus Compass HERE Book by Matthew Walker, “Why We Sleep” https://www.goodreads.com/book/show/34466963-why-we-sleep CONNECT WITH KIM WITTENCONNECT WITH SASKIAwebsite www.ja-wol.com e-mail info@ja-wol.com ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
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| #64 - Transform Your Small Business Mindset with the Power of Decluttering | 23 Jun 2023 | 00:28:27 | |
Ready to conquer that overwhelming clutter and skyrocket your small business productivity? Join me, Saskia de Feijter, as I reveal the secret to unlocking your mental clarity and focus through decluttering your workspace. Say goodbye to the myth that creative chaos fuels inspiration and discover how tidying up can actually boost your motivation and creativity. "Mindset is an important factor in achieving a clutter-free workspace and creating healthy work habits." LINKSUse my Flodesk 50% off DISCOUNT CODE website www.ja-wol.com ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
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| #63 - Taking yourself seriously as a business owner, with Cal Patch | 09 Jun 2023 | 00:50:31 | |
Are you taking yourself seriously as a business owner, do you set boundaries, are you being professional, It’s time to start owning the tasks that come with running your business, to stop feeling icky around business terms and accepting what you need to know about your needs and applying business strategies in order to balance and grow your personal and business life. How business-y do you need to be? In this episode, I'm talking to designer, maker, and teacher Cal Patch who's specialising in drafting your own patterns. Cal shares her journey from teaching for free to becoming an entrepreneur and how she still really doesn't use business terms, although she really IS an entrepreneur. "We kind of organically flow into this business and pick some things up along the way.” -Cal Patch; Author, Designer, Teacher CONNECT WITH CAL PATCHwebsite www.calpatch.com CONNECT WITH SASKIAwebsite www.ja-wol.com Use my Flodesk 50% off DISCOUNT CODE GET MAIL HERE! HOW TO SUPPORT the podcast 1️⃣ SUPPORT IN THE BACKGROUND by becoming a patron here and Pay-What-You-Can. Become a Patron! 2️⃣ BUDGET SUPPORT by just mentioning the podcast to a friend, send them a link to a specific episode they might like. Easy! 3️⃣ OFFERING YOUR TIME simply rate, review and subscribe to the podcast on the platform of your choice, takes a few minutes, makes SUCH a difference! Have a question? Want to offer your opinion? Have an idea for a guest or topic? info@ja-wol.com or leave me a voice message! ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
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