Patient Convert Podcast is a healthcare marketing podcast that delivers industry-leading insights, interviews and the latest medical marketing strategies to help providers and healthcare organizations stay ahead in growing their practice. Lead by co-hosts, Justin & Kelley Knott, this healthcare marketing podcast talks about everything healthcare marketing including strategies, tactics, and tips to grow your healthcare organization and have fun doing it! We also interview physicians and healthcare executives on what they are doing to grow their organizations.
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Reputation SEO vs Traditional SEO: Analyzing the Future of Local SEO w/ rater8 CEO Evan Steele #183
Thursday, October 12, 2023 • Duration 29:44
How are online reviews shaping our healthcare choices?
Joining us today to answer this question is Evan Steele, Founder and CEO of rater8, the healthcare industry's leader in online reputation management. With 25 years of expertise in healthcare technology, Evan is here to shed light on the increasing influence of reviews and ratings on individuals' healthcare decisions. He emphasizes the significance of maintaining a strong and balanced online presence to set yourself apart. Additionally, he discusses the importance of the synergy between reputational SEO and traditional SEO, and how creating valuable, engaging content can enhance your search visibility.
Tune in to discover strategies for optimizing your online presence, gaining an edge on Google, and increasing patient engagement!
[00:01 - 06:30] Promoting Your Business with Patient-Generated Content
[06:31 - 08:46] Best Practices with The 4 R’s: Ratings, Review, Recency, and Responses
[08:47 - 14:36] Pairing Reputational SEO and Traditional SEO to Increase Visibility
[14:37 - 21:01] Leveraging Technology and Championing Hands-On Service to Win Customers
[21:02 - 26:48] How to Track Your Growth with rater8 and GA4
[26:49 - 29:45] Wrapping Up!
Want to connect with Evan? Follow him on LinkedIn. Visit rater8’s website at https://rater8.com/ or email them at info@rater8.com.
Key Quotes:
"Unhappy, peeved patients are far more likely to go home and post. When you're like, oh, I love this doctor. The last thing on my mind is coming home and posting a review. But if I'm really upset, I'm going to post that one-star review.” - Evan Steele
“Patients tend to just kind of look for bad things if all they see is good things online, so you want to create a balanced online reputation.” - Evan Steele
Subscribed Yet? Now you can!
Subscribe to the Patient Convert Podcast and never miss a new episode!
Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com
Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram.
What We Do
Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing
Check out our physician liaison training platform – Physician Liaison University.
Leave a Rating & Review for Other Listeners!
I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.
The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.
Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.
Thanks for listening. Justin & Kelley Knott
Backlink Building: Trash or Treasure for SEO? #182
Wednesday, September 13, 2023 • Duration 18:09
Why is backlink building a game-changer for SEO in the medical and healthcare industry?
In this episode, Justin dives deep into backlink building as an essential SEO strategy for medical practices and healthcare organizations. He discusses how backlinks can increase brand awareness, drive more traffic to treatment pages or blogs, and boost domain authority in Google's eyes. Justin also shares how businesses need to focus on building trust with Google by creating quality content and getting other websites to link back to it. You'll learn about strategies like exact match anchor links, LSI keywords, directory and citation building, link swaps, and more - all designed to increase organic search traffic, lead generation, rankings, page authority, and more!
So tune in now to get all your questions answered on the power of backlink building for SEO success!
[00:01 - 04:12] Backlink Building: A Solid SEO Strategy for Healthcare Organizations
[04:13 - 08:26] Accelerating Domain Authority Through Backlink Building
[08:27 - 12:25] Quality Backlink Building: The Benefits and Risks Explained
[12:26 - 16:13] Niche-Specific Backlinking Strategies
[16:14 - 18:09] Wrapping Up!
Key Quotes:
“The more you do backlink building to a specific piece of content or your home page as a whole, you're continuing to improve not only that page's authority score but your domain's authority score.” - Justin Knott
“If you are in the medical space, or whatever industry that you're in, you want to keep the website relevancy high for the backlinks that you're receiving.” - Justin Knott
“Backlinking is not only not dead, it is still critically important to be woven into your SEO program, your content development program, and the long-term success of your website's growth.” - Justin Knott
Subscribed Yet? Now you can!
Subscribe to the Patient Convert Podcast and never miss a new episode!
Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com
Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram.
What We Do
Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing
Check out our physician liaison training platform – Physician Liaison University.
Leave a Rating & Review for Other Listeners!
I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.
The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.
Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.
Thanks for listening. Justin & Kelley Knott
Medical Website Design Strategies # 173
Wednesday, February 1, 2023 • Duration 30:27
Are you really spending time and effort to make sure your website is in order? In this episode, Justin discloses great website design strategies and how they are the foundation of other marketing strategies. He stresses why your website is the most important digital asset for your practice and advises you to build a suitable website that focuses on creating an excellent user experience for patients. Justin provides great tools to balance design and SEO, and warns about the dangers of investing in a website that is not sustainable, scalable, and functional. Let's dig into it!
Key Highlights:
[00:01 - 07:37] Medical Website Design Strategies
[07:38 - 14:00] Make Sure the Homepage Is Right
[14:01 - 20:20] Less Is More: What Can We Edit?
[20:21 - 26:41] Always Think About the Experience Users Will Have
[26:42 - 30:27] Wrapping Up!
Key Quotes:
"Your home base is your website. So if you don't have a good home base, you're really shooting yourself in the foot." - Justin Knott
"From a practice standpoint, your website is how you present yourself." - Justin Knott
Subscribed Yet? Now you can!
Subscribe to the Patient Convert Podcast and never miss a new episode!
Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com
Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram
What We Do
Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing
Check out our physician liaison training platform – Physician Liaison University
Leave a Rating & Review for Other Listeners!
I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.
The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.
Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.
Thanks for listening. Justin & Kelley Knott
Leveraging Website Chat and Self-Scheduling for Practices #172
Season 1 · Episode 172
Wednesday, November 16, 2022 • Duration 29:59
Are you looking to make access to healthcare simpler? In this episode, Josh Byrd digs into how self-scheduling & chat are evolving in the patient engagement game and how they can be a powerful tool for healthcare providers. He shares some great insights on how chat can be used for scheduling, communication, and triage – all of which are important elements in providing quality patient care. Josh highlights the importance of leaning on technology and adapting it to be more efficient to save time and money for physicians. We hope you find this episode informative and helpful in your quest to provide quality patient care!
As a strategic marketing executive, Josh Byrd brings over 20 years of marketing leadership and storytelling across diverse fields including healthcare IT, SaaS startups, commercial electronics, real estate, and music. His unique—and slightly quirky—path gives him a wide set of experiences, both traditional and modern, to draw from to create impactful strategies that drive new business opportunities and predictable revenue growth.
Key Highlights:
[00:01 - 06:37] How Patient Engagement Can Save Time and Improve Patient Connections
[06:38 - 13:00] Self-Schedule Your Practice to Maximize Efficiency
[13:01 - 19:20] Chat is Evolving to Help Healthcare Providers Increase Patient Engagement
[19:21 - 25:41] How to Lean on Technology and Adapt to Changing Times to Improve Patient Care
[25:42 - 29:59] Wrapping Up!
Want to connect with Josh? Follow him on LinkedIn. Head to Relatient, simplifying healthcare access!
Key Quotes:
"We are not in the business of selling. We're in the bus business of serving." - Josh Byrd
"Lean on experts, don't feel like you have to do everything all on your own." - Josh Byrd
Subscribed Yet? Now you can!
Subscribe to the Patient Convert Podcast and never miss a new episode!
Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com
Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram
What We Do
Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing
Check out our physician liaison training platform – Physician Liaison University
Leave a Rating & Review for Other Listeners!
I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.
The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.
Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.
Thanks for listening. Justin & Kelley Knott
How Physicians Get One Full Day a Week of Time Back w/ Tracy Cherpeski #171
Season 1 · Episode 171
Wednesday, October 19, 2022 • Duration 27:15
Is it possible as an established practice owner to grow your business while you take back your time? In this episode, Tracy Cherpeski explains how she works with physicians to help them manage their time more effectively so that they can achieve their goals. She breaks down the different quadrants in which tasks can be sorted to understand what needs our attention and what can be delegated. Tracy remarks on the importance of communicating with your team members to make sure that everyone is on the same page, and discloses why marketing is a key element in the health area. Listen and enjoy!
Tracy L. Cherpeski - MBA, MA, CPSC, is an executive coach and leadership development expert. With a background in operations and a passion for bringing out peoples’ potential for success, she serves her clients with the highest level of professionalism, with a keen eye toward improving operational structures and productivity, and increasing profitability. Her coaching, consulting, and training programs offer integrated leadership, executive development, and mindset mastery.
Key Highlights:
[00:01 - 05:45] Take Back a Day a Week to Overcome Physician Burnout
[05:46 - 11:14] How to Prioritize Tasks and Delegate Wisely
[11:15 - 17:07] Tips for Integrating a New Time Management System for Physicians
[17:08 - 22:38] Why Marketing is Essential in Your Practice
[22:38 - 27:15] Wrapping Up!
Want to connect with Tracy? Follow her on LinkedIn and Instagram. Visit her website to make powerful choices!
Resources Mentioned:
Thriving Practice
Key Quotes:
"We really don't have control over time, we have control over how we lead ourselves through our time." - Tracy Cherpeski
"The marketing piece is vital. Even if you are at max capacity currently, if you're considering increasing capacity, or having long-term success and staying in business and in practice for the long term, marketing is a long-term game." - Tracy Cherpeski
Subscribed Yet? Now you can!
Subscribe to the Patient Convert Podcast and never miss a new episode!
Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website intrepy.com
Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram
What We Do
Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing
Check out our physician liaison training platform – Physician Liaison University
Leave a Rating & Review for Other Listeners!
I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.
The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.
Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.
Thanks for listening. Justin & Kelley Knott
Why Practice Owners Should Define Their Most Important Number w/ Lee Benson #170
Season 1 · Episode 170
Wednesday, October 12, 2022 • Duration 32:09
Do you know your most important number? In this episode, Lee Benson delves into how The Mind Methodology can help businesses achieve success and focus on their most important number. He shares how this methodology can be used to help businesses' cross-functional collaboration start to happen, identify opportunities quickly, stay on track with goals, and more. Tap into this simple method and start growing your business!
Lee Benson is the founder and CEO of Execute to Win (ETW). ETW helps organizations work better together to improve what is most important. Over his 40 years as a successful entrepreneur, Lee developed an operating methodology called the MIND Methodology (Most Important Number and Drivers) that improves any organization’s alignment, decision-making capability, and culture of accountability. The MIND Methodology is outlined in his book, Your Most Important Number, which is a Wall Street Journal and USA Today bestseller.
Key Highlights:
[00:01 - 06:05] The Mind Methodology for Rapid Growth in Healthcare
[06:06 - 11:49] How to Create an Intentional Business Operating System
[11:50 - 17:26] Implementing the Mind Methodology and Creating Significant Value
[17:27 - 22:50] What You Need to Keep Your Meetings Focused & Productive
[22:51 - 32:03] Wrapping Up!
Want to connect with Lee? Follow him on LinkedIn. Head to ETW, and improve your most important number!
Key Quotes:
"In the mind methodology, the goal is to make every decision, every action that every team member takes geared towards improving what's most important." - Lee Benson
"When a superstar leader is in the room, it doesn't matter what tools they use, they always get the right result because they're focused on the end result." - Lee Benson
Subscribed Yet? Now you can!
Subscribe to the Patient Convert Podcast and never miss a new episode!
Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website intrepy.com
Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram
What We Do
Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing
Check out our physician liaison training platform – Physician Liaison University
Leave a Rating & Review for Other Listeners!
I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.
The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.
Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.
Thanks for listening. Justin & Kelley Knott
Planes, Products, Passion & Plastic Surgery: Dr. Beckman’s Story - #169
Season 1 · Episode 169
Wednesday, October 5, 2022 • Duration 34:26
Are you looking to improve your overall skin health and appearance? In this week's episode, Dr. Beckman shares the story of how he became a plastic surgeon and how he started his private practice. He discloses his journey in setting up Therapon Skin Health and how they educated others in the medical community on their products. Dr. Beckman breaks down why Theraderm products are different from other skincare products on the market and how physicians can provide them in their practice. Let's dive in!
Dr. Beckman is a Plastic Surgeon and the CEO & founder of Therapon Skin Health. Dr. Beckman now devotes his time to researching and developing skin care products in an effort to develop products that enhance skin health and natural beauty. Therapon continues to deliver an ongoing stream of world-class solutions for an ever-widening circle of skin conditions.
Key Highlights:
[00:01 - 08:40] Building a Private Practice Specializing in Plastic & Reconstructive Surgery
[08:41 - 17:06] How Dr. Beckman Became Entrepreneur to Create Superior Products
[17:07 - 25:31] How Theraderm Provides Physicians & Patients with Skincare Solutions
[25:31 - 34:26] Wrapping Up!
Want to connect with Dr. James? Head to Theraderm, and discover skin care products that enhance skin health and natural beauty!
Key Quotes:
"Small steps that are well planned and well-positioned will get you to a destination almost everywhere." - James Beckman
Subscribed Yet? Now you can!
Subscribe to the Patient Convert Podcast and never miss a new episode!
Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website intrepy.com
Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram
What We Do
Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing
Check out our physician liaison training platform – Physician Liaison University
Leave a Rating & Review for Other Listeners!
I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.
The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.
Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.
Thanks for listening. Justin & Kelley Knott
Welcome Back: Kelley Rejoins the Podcast and Shares Her Two Year Journey #168
Season 1 · Episode 168
Tuesday, September 27, 2022 • Duration 21:37
Could a team truly make things different when they don't go as planned? In this episode, Justin welcome's back Kelley and shares their journey as new parents. They discuss the challenges they faced while Kelly was working and taking care of their child as well as the growth they experienced in their business. Kelley breaks down her plans to ramp up content production, develop new partnerships, and release courses that are affordable, accessible, and easy to learn. Tune in and enjoy!
Key Highlights:
[00:01 - 04:08] Kelley Returns and Shares Her Pregnancy Journey
[04:09 - 07:59] From Working Full-Time to Taking a Break and Becoming a Mother
[08:00 - 12:15] What Kelley Loves to Do and What Doesn't
[12:16 - 16:18] Kelley's Game Plan
[16:18 - 21:37] Wrapping Up!
Key Quotes:
"I get to love what I do because I'm not the only one doing it. I'm supported by this amazing team and in return, we're growing together." - Kelley Knott
Subscribe & Leave a Review
Subscribe to the Patient Convert Podcast and never miss a new episode!
Please support the podcast by leaving a Review
Connect with us on social media:
Kelley LinkedIn
Justin LinkedIn
What We Do
Get a free practice marketing assessment – Intrepy Healthcare Marketing
Check out Kelley’s physician liaison training platform – Physician Liaison University
Check out our Physician & Social Media Video Creation tool - CaptureMD
Interested in being a guest on the podcast? Click Here to apply
Thanks for listening. Justin & Kelley Knott
Building Practices, Employee Mental Health and Marketing w/ Sharon Fekete #167
Season 1 · Episode 167
Wednesday, August 3, 2022 • Duration 43:18
Are you establishing good employee morale in your practice to maintain patient care quality? In today's episode, Sharon Fekete, the Founder of The Doctor Whisperer & 13th Ave Media, shares the challenges of hiring doctors and staff in today's healthcare landscape, as well as the importance of creating a culture of trust and respect within a clinical setting. Sharon discloses her outlook on the impact of employee mental health and the role of content marketing and branding in the healthcare field. Listen and enjoy!
Sharon has been whispering strategies to physicians for over 20 years & amplifies businesses through the power of social media. As a firm believer in advocating for improved mental health, she published her book ‘The Broken Road to Mental Health, in Life & in Business’ on her 25th sober anniversary, August 11th, 2019, and hosts (2) podcasts, The Doctor Whisperer & The Broken Road to Mental Health.
Key Highlights:
[00:01 - 07:37] Sharon's Experience with Hiring and Managing Staff in Healthcare
[07:38 - 15:19] Why the Patient Experience is Key to a Successful Practice
[15:20 - 22:59] Sharon's Tips for Taking Care of Mental Health in the Workplace
[23:00 - 30:29] How to Address Mental Health in the Workplace
[30:30 - 37:46] The Importance of Content Marketing and Branding
[37:47 - 43:18] Wrapping Up!
Want to connect with Sharon? Head to The Doctor Whisperer, and learn more about her work!
Key Quotes:
"The number one thing I feel can really impact a business is to talk about mental health in their workplace, a place where people can feel safe and not feel afraid or ashamed if they're not doing well." - Sharon Fekete
"If you want to have a great practice, you have to hire great. You have to spend money. You have to make an investment." - Sharon Fekete
Subscribe & Leave a Review
Subscribe to the Patient Convert Podcast and never miss a new episode!
Please support the podcast by leaving a Review
Connect with us on social media:
Kelley LinkedIn
Justin LinkedIn
What We Do
Get a free practice marketing assessment – Intrepy Healthcare Marketing
Check out Kelley’s physician liaison training platform – Physician Liaison University
Check out our Physician & Social Media Video Creation tool - CaptureMD
Interested in being a guest on the podcast? Click Here to apply
Thanks for listening. Justin & Kelley Knott
Getting Started with Podcasting for Medical Providers w/ Saul Marquez #166
Season 1 · Episode 166
Wednesday, July 27, 2022 • Duration 23:52
Are you figuring out how to boost your healthcare podcast? In this week's episode, the Founder of the Outcomes Rocket Podcast, Saul Marquez shares relevant tips on how to use podcasting to grow your day job and increase sales. He breaks down the benefits of automation and how it can help save time and increase scalability. Saul remarks on the importance of finding a good mentor, and having a sustainable internal production pipeline to grow your podcast. Let's dive in!
Saul is a healthcare executive and media influencer. For the past 15 years, he has been a leader at well-known companies like Stryker Orthopedics and Medtronic. The mission of his work is focused on improving outcomes and business model success in healthcare. In addition to his leadership in the corporate world, Saul is an entrepreneur at heart. As the founder of the Outcomes Rocket Podcast, he and his teams are focused on helping businesses and leaders more effectively deliver their message and value to customers.
Key Highlights:
[00:01 - 07:15] How Saul is Using Podcasting to Grow His Business and Increase His sales
[07:16 - 14:23] How to Systemize Your Podcasting Process to Maximize Results
[14:24 - 21:42] Focus on Creating Great Content and Let Someone Else Do the Marketing
[21:43 - 23:52] Final Thoughts
Connect with Saul on LinkedIn, and Twitter. Visit Outcomes Rocket, and learn from the most inspiring healthcare leaders!
Key Quotes:
"Through repetitive content, you establish an opportunity for people to know, and trust you and your brand and your voice." - Saul Marquez
"The more podcasts you put out there, the more you're on top and the higher, the likelihood that somebody's gonna click and listen." - Saul Marquez
Subscribe & Leave a Review
Subscribe to the Patient Convert Podcast and never miss a new episode!
Please support the podcast by leaving a Review
Connect with us on social media:
Kelley LinkedIn
Justin LinkedIn
What We Do
Get a free practice marketing assessment – Intrepy Healthcare Marketing
Check out Kelley’s physician liaison training platform – Physician Liaison University
Check out our Physician & Social Media Video Creation tool - CaptureMD
Interested in being a guest on the podcast? Click Here to apply
Thanks for listening. Justin & Kelley Knott
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