Passenger Princess – Details, episodes & analysis

New episodes every Sunday.

Buckle up as each guest takes the wheel and shares the real story behind their journey - how they got to where they are today, the careers you didn’t know existed, and the highs and lows along the way.

From the most talked-about names on social media to behind-the-scenes movers and shakers, this isn’t your typical influencer gossip podcast. It’s where insight meets entertainment - with a little drama sprinkled in.

Filmed in my infamous Ford KA, for now… (save the pennies & the Porsche will buy itself)

Hosted on Acast. See acast.com/privacy for more information.

From having just £6 in my bank account because I didn’t understand tax to making £? in a single week - this episode is a wild ride. I’ve got my accountant, Kyle, in the drivers seat and we’re getting real about the behind-the-scenes of money, mistakes, and making it work.

In this episode, Kyle and I chat about:

•⁠ ⁠All the mistakes I’ve made as a young business owner - including the time my company almost got struck off 

•⁠ ⁠The jaw-dropping numbers Kyle’s seen influencers earn (and yes, I share some of mine too)

•⁠ ⁠Accounting 101 - tax basics, top tips, and the stuff no one tells you when you start a business

•⁠ ⁠How you can get into accounting without going to uni

Whether you’re an influencer, entrepreneur, or just curious about the financial side of content creation - buckle up and enjoy this one!

Hosted on Acast. See acast.com/privacy for more information.

Brandon, known as the King of M&S on TikTok 👑, works in food development for the UK’s favourite supermarket - yes, designing food is a real job!

In this episode we dive into:

•⁠ ⁠What food development actually is (and how to break into the industry)

•⁠ ⁠How building a personal brand can open doors, even in a corporate role

•⁠ ⁠What it’s really like behind the scenes at M&S

•⁠ ⁠Our go-to M&S products 

•⁠ ⁠⁠PLUS we taste-test some of the most viral ones (with plenty of laughs and a bit of mess along the way)

Whether you’re an M&S superfan or curious about a career in food, this episode is packed with insights and fun - buckle up and enjoy!

Hosted on Acast. See acast.com/privacy for more information.

From working at ASOS, to running the UK’s fastest growing fashion brand - this is the truth behind how Aimee really did it. Friends from the start, Aimee and Isobel reflect on the highs and lows of Oddmuse.

In this episode, Aimee and I chat about:

•⁠ ⁠How Isobel and Aimee first crossed paths - with Selling Sunset stars and an unforgettable trip to LA

•⁠ ⁠The Odd Muse TikTok strategy that sent the brand viral (and how Isobel helped make it happen)

•⁠ ⁠Handling hate and the tough side of being a founder-led brand

•⁠ ⁠Deciding, not defining, what success really means

•⁠ ⁠Sustainability in fashion (yep, we went there)

•⁠ ⁠Aimee’s must-have beauty favourites and a peek inside her handbag

Whether you’re dreaming of owning a fashion brand, love fashion or an entrepreneur - buckle up and enjoy this one!

Hosted on Acast. See acast.com/privacy for more information.

Henry, the man behind the viral hydration brand SULT, spills his secret to launching a successful brand in 2025. From working a 9-5 to running his own brand, if you are in need of some motivation you’ve come to the right place. 

•⁠ ⁠The viral marketing strategy that put SULT on the map

•⁠ ⁠A live taste test: is it actually worth the hype?

•⁠ ⁠Tips & tricks for making your brand go viral

•⁠ ⁠Why posting content is the new Bitcoin

•⁠ ⁠The cost of online visibility when it comes to relationships & privacy

BONUS: For the first time ever, our guest flips the script - Henry asks Isobel some unplanned, personal questions… 

Whether you’re building a brand, chasing inspiration, or just a fan of SULT, this episode is packed with insights. Grab your notebook, buckle up, and enjoy!

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Isobel and Briana discuss the ins and outs of running the fastest growing beauty brand in the UK, Chāmpo, who are known for their best-selling magical hair growth serum. They also cover: 

•⁠ ⁠⁠The strategy that took the haircare brand global 

•⁠ ⁠The world of influencing and the truth behind fake followers & engagement

• Some seriously big numbers 💸 

•⁠ ⁠and golden advice for anyone wanting to get into the beauty industry, that will actually help you secure a job.

Hosted on Acast. See acast.com/privacy for more information.

From working on a makeup counter in Westfield to being a CELEBRITY and bridal makeup artist, Katie Daisy spills the tea on the industry, how much you can really earn and a full tutorial on how to get red carpet ready makeup 💋 

In this episode we discuss:

•⁠ ⁠How to get into the makeup artist industry 

•⁠ ⁠⁠A client horror story (involving a private jet 🛩️)

•⁠ ⁠⁠Cash & how much in-demand makeup artists can earn ££££££

•⁠ ⁠⁠The secret products every makeup artist has in her beauty kit 

•⁠ ⁠⁠& last but not least, a full makeup tutorial on how to do Katie Daisy glam.

Get your notepad and your makeup bag ready because you do NOT want to miss this one! Katie doesn’t offer makeup lessons so this episode is like gold dust. 

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From growing up on a council estate to having over 2 million followers and 3 brands, Lorna Luxe is a powerhouse that cannot be stopped. And we asked her all the questions that you guys actually want to know…

In this episode, Isobel and Lorna discuss: 

•⁠ ⁠The dark sides of being an influencer & being burgled

•⁠ ⁠Lorna’s husband John’s ongoing battle with cancer 

•⁠ ⁠Hair loss: Lorna’s best advice and her favourite hair growth products 

•⁠ ⁠Life before being an influencer and how Lorna became Lorna Luxe

•⁠ ⁠MONEY 💰 Brand deals, partnerships and what cash really means to Lorna 

•⁠ ⁠How to go from being an influencer > entrepreneur

Strap in, this is a good one!

This episode has been sponsored by NUCHU, your go to gut friendly gummies: https://bit.ly/4oilV44

Hosted on Acast. See acast.com/privacy for more information.

From making YouTube videos in her bedroom when she was 21 about Birkins to owning the largest luxury resale company in the UK, this is how Hanushka Toni turned her passion for handbags into a multi-million pound business. In this episode, Isobel and Hanushka discuss:

- The viral TikTok strategy Isobel used to grow the Sellier account from 0 to 450,000 followers 🚀

- ⁠How Hanushka pivoted from a career in Law to being a CEO 🧠

- ⁠ The demand for luxury goods explained: why is the smallest Hermes bag worth the most money? 📈 

- ⁠The qualities a successful CEO looks for in an employee 👀

- ⁠How much money you can REALLY make in the luxury resale business 💸

If you have an interest in starting a business or just love luxury goods, buckle up!

This episode has been sponsored by NUCHU, your go to gut friendly gummies: https://bit.ly/4oilV44

Hosted on Acast. See acast.com/privacy for more information.

From failing her A-Levels to becoming the most talked-about cosmetic lawyer on TikTok running her own practice, this episode is everything the Passenger Princess podcast represents - motivating, valuable and educational.

In this episode, Isobel and Chrissie discuss:

•⁠ ⁠Red flags to look for in a surgeon 🚩

•⁠ ⁠⁠How you can become a lawyer even if you fail your A-Levels (it’s possible)

•⁠ ⁠ADHD and how to cope in a corporate role 🧠

•⁠ ⁠⁠The risks associated with getting surgery abroad

If you’re interested in beauty, thinking about getting cosmetic surgery, or even just considering a career in Law, get your kind of paper ready to take notes because this is your most valuable episode yet!

Follow Chrissie on social: https://www.instagram.com/chrissiewolfe

This episode has been sponsored by NUCHU, your go to gut friendly gummies: https://bit.ly/4oilV44

Hosted on Acast. See acast.com/privacy for more information.