Explore every episode of the podcast Paid Media For The Rest Of Us - Digital Marketing Demystified for Real-World Use
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Your Website Is Killing Your ROI (Here’s How to Fix It) | 26 août 2025 | 00:09:20 | |
Is your website quietly draining your ad dollars? You might be running great campaigns, but if your website isn’t optimized, you’re leaving ROI on the table. In this episode of Paid Media for the Rest of Us, April Borovskaya breaks down the most common website mistakes that sabotage your marketing performance—and exactly how to fix them. From slow site speed to poor messaging, weak CTAs, and mobile-unfriendly layouts, she reveals the hidden issues that can derail your conversion rates. You’ll learn:
Whether you’re running ads for a small business or managing campaigns at scale, your website can either multiply your ROI—or kill it. Tune in to learn how to make sure it’s working for you, not against you. | |||
| The #1 Way Most People Waste Money on Ads | 19 août 2025 | 00:14:32 | |
Series: How to Not Waste Your Ad Budget Episode 6: The #1 Way Most People Waste Money on Ads If you’re spending money on ads without proper conversion tracking, you’re throwing dollars out the window. In this episode, April Borovskaya breaks down the single biggest culprit of wasted ad spend—and exactly how to fix it. Here’s what you’ll learn:
Why this matters:
This episode is your step-by-step guide to ensuring your ad budget isn’t silently hemorrhaging because of tracking errors. | |||
| Choosing The Right Agency Partner: When an Agency is the Right Fit for Your Paid Media Campaigns | 12 août 2025 | 00:39:11 | |
What’s the ONE costly mistake nearly every business makes before hiring a paid media agency? The answer? Waiting until it’s too late. When is really the right time to hire an agency? In this episode of Paid Media for the Rest of Us, April Borovskaya breaks down the turning point where running ads yourself or even with a freelancer no longer cuts it. If your monthly ad spend has hit $3,000 or more, or you’re managing more than a single platform like Google Ads, you may be ready for the expertise of a full-scale agency. April explains how the right agency can transform your marketing with unified strategies, creative assets, and access to advanced tools like AI-driven SEO, CTV placements, and livestream integrations. But she also makes it clear: not every agency is created equal. She shares the red flags like poor transparency and vague reporting as well as the green flags, such as proactive optimization, flexibility, and treating your business like a true partnership. You’ll also get practical advice on what to ask before signing a contract, from Google Partner status to industry-specific experience. Whether you’re curious about AI SEO, CTV, or just tired of juggling campaigns solo, this episode arms you with the tools to make the right call. Key Takeaways
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Resources and Links Paid Media for the Rest of Us
April Borovskaya | |||
| When to Hire a Freelancer and How to Find the Right One for Your Paid Media Campaigns | 07 août 2025 | 00:28:25 | |
Freelancers can be a flexible and powerful solution for your paid media needs if you hire the right one. In this episode, April Borovskaya gets real about how to know when it’s time to hire a freelancer for your paid media campaigns and, more importantly, how to find one that won’t waste your time or budget. If you're a solo marketer wearing all the hats or working at a business that isn’t quite ready for a full-blown agency, this episode is for you. April talks through the signs that hiring a freelancer makes sense, what kind of budget you should expect, and how to figure out which platform is the best place to start looking. She shares smart ways to interview potential freelancers, even if you don’t know all the jargon, and how to spot red flags before signing a contract. You will also hear tips on how to manage that working relationship once it’s up and running, including how often to meet, what to expect in terms of reporting, and how to keep things on track with clear communication. If hiring a freelancer has felt overwhelming or confusing, this episode breaks it all down in a way that makes sense. Key Takeaways
In This Episode
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| How to Run Your Own Paid Media, and What to Expect | 29 juil. 2025 | 00:34:46 | |
Is running paid media campaigns on a small budget really possible without wasting your money? In this episode of Paid Media for the Rest of Us, host April Borovskaya takes a deep dive into what it really means to run your own paid media campaigns on a small budget. Aimed at DIY marketers and small business owners working with less than $1,000 in ad spend, April strips away the complexity and gives you a grounded, honest look at when it actually makes sense to manage campaigns yourself — and when it’s time to bring in a professional. With her signature no-jargon approach, April walks through the pros and cons of running ads on platforms like Google, Meta (Facebook and Instagram), and Google Local Service Ads. She breaks down which platforms are best suited for beginners, the most common traps to avoid (hint: don’t listen blindly to Google reps), and how to think about budgeting, targeting, and ad copy creation in a way that actually drives results. You’ll also hear why platforms behave differently based on where your audience is in the marketing funnel, how to use AI (the smart way) to fill content gaps, and the metrics that matter most depending on your campaign type. Whether you’re curious about paid media or knee-deep in a campaign that’s burning your budget, this episode gives you the clarity and confidence to take the next best step — whether that’s doing it yourself or getting a little help. Key Takeaways
In This Episode
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| When to Go Solo, Hire a Freelancer, or Get an Agency | 23 juil. 2025 | 00:26:18 | |
When should you manage paid media yourself, and when is it time to call in backup? In this episode, April Borovskaya breaks down the real differences between running ads on your own, hiring a freelancer, or partnering with a full-service agency. Whether you're a small business testing Google for the first time or a mid-size company recovering from a bad agency experience, this episode will help you make the right call—without getting lost in marketing jargon. April shares hard-earned insights from every side of the table: DIY advertiser, freelancer, agency insider, and client. By the end, you’ll know what to expect, what questions to ask, and what red flags to avoid at every stage. Key Takeaways
In This Episode
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| My Journey to Paid Media and Why You Don't Need a Marketing Degree to Succeed | 22 juil. 2025 | 00:13:03 | |
In this debut episode of Paid Media for the Rest of Us, host April Borovskaya shares how an unlikely career path — one that started with horseback riding lessons and no marketing degree — turned into a wild ride through the world of paid media. April talks candidly about starting at the bottom, building real-world marketing experience without formal education, and how launching a nicotine product (with zero ad budget) led to a $370 million success story. Along the way, she shares why paid media isn’t as intimidating — or boring — as it sounds, and why small businesses have her heart. If you’ve ever felt like marketing is only for “the experts,” this one’s for you. Whether you’re running ads for your business or curious about a career in paid media, this podcast breaks it down without the jargon. Key Takeaways
In This Episode
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| Trailer | 13 juin 2025 | 00:01:05 | |
Paid Media for the Rest of Us is the podcast for marketers who’ve suddenly been handed a digital marketing plan and budget—with no training, no roadmap, and way too many hats to wear. Hosted by April Borovskaya, a strategist who's been in the trenches, this show breaks down what each platform is really good for, when to use it, and how to avoid wasting money. Each series focuses on one paid channel—like Google Ads or Meta—guiding you from the basics to what actually works in the real world. No jargon. No fluff. Just real talk and practical advice for marketers figuring it out as they go. | |||