Paid 2 Draw is a new podcast about the business side of illustration hosted by Viktoria Cichoń and David Leutert—two freelance illustrators based in and around Berlin. They interview inspiring creatives about how they make a living doing what they love.
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This week we talk to two of the three founders of Studio MUTI, a Cape Town-based creative studio. Miné Day and Brad Hodgskiss share their journey from starting a small illustration studio in 2011 to now managing a vibrant team of 18 creatives with a diverse range of styles and skills — from animation and lettering to icons and digital painting.
Versatility is one of MUTI’s strongest assets. By sharing knowledge, communicating on eye level and a mutual sense of curiosity, they keep on pushing stylistic boundaries and continuously challenge themselves to sustain a shared excitement for the craft. Throughout our conversation, Brad and Miné discuss the difficulties of maintaining artistic versatility, the importance of collaboration, and the balance between creative work and management responsibilities.
Their shared understanding of creative problem solving is to aspire to always create the kind of work they can be proud of and that is worthy of landing a spot in their pristine portfolio. Our conversation also touches on the challenges of balancing creative freedom with financial stability, the dynamics of working in a team with diverse specializations, and the excitement surrounding upcoming projects and events.
Listen, learn and share this episode with all your illustration friends! And while you’re at it: Sign up to Studio MUTI’s online session & workshop at Creative Works East on October 2nd and 4th, 2025.
33. Angela Kirkwood Rediscovered Her Passion for Animation During Covid
Season 4 · Episode 7
Wednesday, September 3, 2025 • Duration 01:22:36
Based in Glasgow, Angela Kirkwood is an illustrator and animator known for her whimsical, topsy-turvy worlds filled with expressive characters that inspire joy and curiosity. Having worked for clients like Adult Swim, Nike and The New York Times, her work is characterized by a unique DIY aesthetic that evokes nostalgia for childhood cartoons. Angela transitioned from a career in graphic design during the pandemic to pursuing animation and illustration full-time.
In this episode, Angela emphasizes the value of seeking inspiration beyond the screen. She shares how stepping away from the computer and immersing herself in real-life experiences fuels her creativity and helps avoid repetition. Angela believes that seeking out inspiration off-line allows for a more personal touch in her work, helping her create authentic art that resonates deeply with audiences.
Angela's approach to character design is both intuitive and intentional, capturing the essence of human emotion in a playful and engaging way. She draws inspiration from everyday interactions, infusing her characters with a sense of joy and underlying complexity. Her characters—although often simple in form—are designed to be easily animated, allowing their personalities to shine through in motion.
She also discusses the importance of community support, the impact of AI on jobs, and why life is hard, but reality TV helps. Listen, learn and stop asking for permission to be your own weird, authentic self.
32. Brett Stenson — Finding Balance in Art and Life
Season 4 · Episode 6
Tuesday, August 19, 2025 • Duration 01:31:26
By popular demand, we finally talked to Brett Stenson from Portland, Oregon. Brett is a multi-disciplinary artist, illustrator and Senior Art Director at Young Jerks. Heavily influenced by forgotten ephemera from bygone eras, Brett’s work reflects a deep connection to the natural world and explores the delicate balance between nature and human existence.
In this episode, Brett tells us how the ability to get lost in creating something can feel like an advantage during difficult times. He shares insights into his creative journey — from his early days in Wisconsin to working at Jolby & Friends — and we get a detailed description of his wood-carving process and daily routines, despite dark days and buggy video calls.
Throughout the conversation, Brett emphasizes the need for balance in life, the importance of working with a supportive team and how developing his style was a natural process influenced by experiences. We also touch on topics like mentorships, mental health and Midwestern work ethics. And we almost uncover where the milk comes from. Almost.
Don’t miss this front-row seat into Brett’s biome! 🧠 And make sure to tell all your design friends about it. Subscribe to stay updated on future convos with other talented artists.
31. Raman Djafari on Navigating the Animation Industry (Live at The Boys Club Berlin)
Season 4 · Episode 5
Wednesday, July 16, 2025 • Duration 01:41:59
Raman Djafari is a Berlin-based illustrator, animator and filmmaker who has created visuals for some of the biggest musicians and brands, including Elton John, Dua Lipa, Coldplay, Adult Swim, The New Yorker and Spotify. Their award-winning “Cold Heart” music video was beamed across the world during Elton John’s Glastonbury performance and has been viewed over 600 million times on YouTube. Currently, Raman is represented as a director by the London-based production studio BlinkInk.
Animation is a labor of love. This week, Raman takes us on a deep dive into navigating the animation industry — and shares their love for the craft and the community. With a background in illustration and design, Raman ventured into animation, filmmaking and music videos, expanding his practice and toolset with each project. Transitioning fluently from 2D to 3D animation, they create surreal worlds and characters that transcend all norms and oscillate between the familiar and the fantastical.
In this episode, Raman explores the role of artists in envisioning alternative realities through their work. They emphasize the need for fair compensation and the importance of collective action to overcome current labor rights issues in the animation industry. Raman also reflects on his own creative process, the significance of keeping a sketchbook, and the challenges of pursuing personal projects while navigating commercial demands.
Don’t miss this intimate conversation with one of the most innovative artists and filmmakers of our time, live-recorded at The Boys Club in Berlin on June 23rd, 2025.
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MENTIONED LINKS:
• HTW Berlin: BA Game Design • HAW Hamburg: MA Illustration • Annecy Animation Festival • Artists/Animators: Bobby Chiu, , , , , • Directors: , , • Painters: , , , • Authors: , • Music videos: by Coldplay by Elton John & Dua Lipa by Squid by Ashnikko by FJAAK • (world-class, London-based production studio) • • (2D animation software) • Thanks to for hosting!
30. Yuko Shimizu’s Journey from PR to Illustration
Season 4 · Episode 4
Thursday, June 26, 2025 • Duration 02:14:54
In this episode, we talk to award-winning Japanese illustrator Yuko Shimizu (清水裕子) about her journey from quitting a career in corporate PR to becoming a successful artist and educator—highlighting all the challenges and triumphs along the way. Our conversation touches on the importance of self-promotion, how to deal with imposter syndrome, and the role of art education in shaping an artist’s career.
Instead of fixating on what she can’t affect, Yuko focuses on the things she can control. All we can do as illustrators at any given time is to create the best work within our capabilities—the rest is out of our hands. With over 20 years of experience, Yuko shares valuable insights on finding your unique artistic voice, the significance of mental health in creativity, and the importance of giving back to the community.
Working in this field is all about learning to deal with disappointments. Rejection is a normal part of the creative journey and shouldn’t be taken too seriously. This episode is a treasure trove of advice for both aspiring illustrators and seasoned professionals alike. Yuko shares useful tips on how to navigate the creative industry. She emphasizes the need for artists to be genuine, to share knowledge, and to navigate their careers with honesty and humility.
Carina Lindmeier is an award-winning illustrator from Austria with a unique style blending playful and figurative elements, rich with textures, colors and patterns. Drawing inspiration from everyday life, pop culture and the culinary world, her goal is to uplift and evoke emotions through her art. Her passion for drawing food and still lives has enabled her to work with the likes of Adobe, Bombay Sapphire, The Wall Street Journal or Penguin Random House.
On the episode, we talk to Carina about her journey into illustration, the evolution of her artistic style, and the importance of community and collaboration in the creative field. By leading workshops and sharing knowledge, Carina strives to empower the next generation of creatives. Running your own art studio can be quite challenging, so sometimes it’s good to know you’re not in it all by yourself.
Support and encouragement are the corner stones of every successful art business. Sometimes it just takes one person to guide you in the right direction when you’re feeling stuck. Carina shares her passion for mentoring emerging artists and the significance of giving back to the creative community. We also discuss the challenges of rejection, the future of illustration in the face of gen-AI, and the best way to ignore pesty song requests during your DJ set.
Lisa Tegtmeier is a Hamburg-based illustrator who’s known for bold characters, vibrant colors and energetic compositions. Inspired by nostalgic color palettes from the 60s to the 90s, Lisa creates worlds filled with optimism and empowerment. What her characters are lacking in eyes and noses, they wholly make up for in personality. “Emotion comes through movement,” she says “You can express so much through gestures.”
On this week’s episode, Lisa talks to us about how her style has evolved over the years and why it’s important for illustrators to find their niche. She explains how to develop your own voice through experimentation and self-expression, encourages artists to dodge perfectionism and share their work, and—most importantly—to just keep creating.
Lisa also shares openly about burnout, mental health and the pressure of keeping up. Freelance life can be quite hectic, so it’s nice to touch grass every now and then. Other topics include: embracing imperfection, developing healthy habits, the human touch in art, and the joy of doing nothing. We hope you enjoy this conversation like a sparrow in a puddle!
27. Ximena Jiménez Creates Striking Murals with Spray Paint
Season 4 · Episode 1
Wednesday, May 21, 2025 • Duration 01:33:00
For the season 4 premiere we talk to lettering legend and muralist Ximena Jiménez. Born in Cali, Colombia, she moved to Argentina in 2014 to study graphic design in Buenos Aires where she fell in love with hand-lettering. Today she creates lettering for brands, paints murals for cafés and restaurants, gives workshops across the globe, and live-paints on jackets at festivals. Her lettering work is raw, dynamic, expressive and immediate while effortlessly conveying important messages about equality, self-care and mental health.
After moving to Bogotá—one of the graffiti capitals of the world—she discovered street art and started experimenting with spray cans. Ximena explains how the city has influenced her work as a muralist and gives us a detailed description of her process of creating her signature large-scale, hand-lettered murals using spray paint. Hint: “caps” and “cutting” are a thing, apparently.
Throughout the conversation Ximena reflects on the importance of political and personal messages in her art and how she has gained more confidence through therapy and self-reflection. She describes the balance between personal and political art and the value of giving herself permission to take risks. Lastly, Ximena generously shares her social media strategy of focusing on her community rather than viral content to maintain her artistic integrity.
Go check out this engaging conversation with one of the best letterers of our time and make sure to tell all your type-obsessed friends about it!
26. YONK Pushes Boundaries In Virtual Reality (Live at Pictoplasma Berlin 2024)
Season 3 · Episode 10
Tuesday, January 21, 2025 • Duration 51:01
YONK is a Dutch 3D animation studio consisting of artistic power couple Victoria Young and Niels van der Donk. Coming from different backgrounds like fine art and graphic design they decided early on to combine their individual skills to create 3D work. Since 2019 they specialize in using Virtual Reality and 3D sculpting tools to create uniquely strange, textured and colorful artworks, animations and character designs for an increasingly international client list such as Google, Sprite, Nike, Amazon and The New York Times, but also just for the sake of creating and having fun experimenting.
In this episode they take us into their world and explain how sculpting 3D figures in virtual reality is more intuitive and less technical than the traditional way with a keyboard and mouse. Working in VR has led to quicker results and helped them discover their unique style. By embracing the explorer’s mindset they experiment in a way where everything is allowed and create a body of work by describing their nightmares to each other.
They generously share how their style gradually developed by not knowing how to do things “properly” and how they made a conscious decision to leave the imperfections and happy accidents in their work to give it a more organic feel. While collaborating they acknowledge each other’s strengths and try to involve each other throughout the whole process to create a cohesive result.
Even though their work is mostly created in VR it can be transferred to many other mediums and be experienced by everyone as an animated video, a 3D print or traditional 2D image. But their activities are not only limited to making art — they also develop tools to solve specific problems within the sculpting or animation programs and share them with the growing VR and 3D sculpting community.
It was that constant sharing of their personal work on Instagram that has caught the attention of potential clients who want be a part of their exciting experiences and set their mark in the VR space. To YONK, client work not only poses creative challenges, but also requires them to incorporate some planning and organizing into their process while still keeping it as intuitive and natural as possible.
25. Martina Paukova Finds Growth in Complexity (Live at Pictoplasma Berlin 2024)
Season 3 · Episode 9
Tuesday, January 7, 2025 • Duration 45:36
Slovak illustrator Martina Paukova has come a long way from originally studying politics to completely switching gears and moving to London — studying at Camberwell College of Arts — to now settling in Berlin. On her path, she developed a distinct style marked by her trademark vector lines, bold color palettes and flat character-driven subject matters, allowing her to accumulate an impressive client list spanning from Google, Apple and The New York Times to IKEA, The Economist, Die Zeit, and many more.
Starting out in the illustration world as a “late bloomer” in her mid 20s, Martina relied on three different ways to land her first clients: University connections, referrals from previous industry projects and competitions (a.k.a. self initiated work).
She explains how one job led to another and how having a set of recurring clients can bring financial stability to one’s career, but can also lead to stagnation and hindering growth. As clients usually hire based on previous work to ensure a safe outcome, it is easy for artists to get stuck in the hamster wheel of repetition.
Martina also points out the importance of not relying on a single way of finding clients (like an agent or referrals or one social media platform) and that as professional freelance illustrators we must be our own agency and find ways to motivate ourselves to grow both creatively and as a business. Even though life tends to get in the way and time for personal development is limited, Martina wants to keep experimenting — dabbling in 3D and textile illustration; maybe even knitting or sewing quilts — to keep herself and her clients excited for what’s to come.
We are definitely excited about Martina’s path to becoming a professional illustrator, just as much as her useful industry insights and hilarious anecdotes like the one where she lost her Apple Pencil on the day of a deadline.
This interview was recorded on May 5th, 2024, during the 20th annual Pictoplasma Conference at silent green in Berlin. Each spring, Pictoplasma transforms the city into an international meeting point for a diverse scene of artists and creatives, trailblazing the face of tomorrow’s visual culture. The central conference brings together 900 key players on a global scale and features 20+ lectures by forward-thinking creatives. The accompanying animation screenings showcase cutting edge short films, with most of the filmmakers present in Q&A rounds. The character lab offers hands-on workshops, immersive media demos, panels and networking.
This interview was recorded on May 5th, 2024, during the 20th annual Pictoplasma Conference at silent green in Berlin. Each spring, Pictoplasma transforms the city into an international meeting point for a diverse scene of artists and creatives, trailblazing the face of tomorrow’s visual culture. The central conference brings together 900 key players on a global scale and features 20+ lectures by forward-thinking creatives. The accompanying animation screenings showcase cutting edge short films, with most of the filmmakers present in Q&A rounds. The character lab offers hands-on workshops, immersive media demos, panels and networking.
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