Explore every episode of the podcast Packaging Europe's Podcast

We sat down with Geert de Proost, Director of product offering, and Susie Stitzel, Director of product management, Esko, to discuss how recyclability assessments, carbon footprint insights, and structured packaging data can be integrated into everyday workflows.

Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.
For more packaging news, interviews and multimedia content visit Packaging Europe. 

Packaging regulation has been changing and evolving in Europe and across the world, and staying ahead of this can be an enormous task. SAP’s Darren West discusses common struggles companies face and how to tackle challenges such as PPWR and digital product passports, particularly with the help of AI. 

Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.
For more packaging news, interviews and multimedia content visit Packaging Europe. 

How has the paperization trend evolved in recent years - and how has the development of functional coatings, particularly bio-based coatings, kept pace with this? We spoke with Conor Ludden, senior business development manager at Notpla, to get his take on these questions.

Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.
For more packaging news, interviews and multimedia content visit Packaging Europe. 

A key function of packaging is to keep products safe, but cushioning materials often come with sustainability challenges. Ecocoon, a dry process plant-fibre cushioning technology developed by Yutoeco, helps to address this challenge. Jerome Zhang, senior research and development engineer at the company, tells us more. 

Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.
For more packaging news, interviews and multimedia content visit Packaging Europe. 

August 12th was an important milestone for the PPWR, but the date was just a first step in an ongoing process, with further detailed requirements coming into force between now and 2030. Martina Schildendorfer, Innovation & Product Sustainability Manager at Constantia Flexibles, discusses industry readiness, requirements, challenges and next steps with Elisabeth Skoda. 

Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.
For more packaging news, interviews and multimedia content visit Packaging Europe. 

The EU’s Packaging and Packaging Waste Regulation has become applicable on August 12th, but many challenges and questions remain. Recyda’s Vivian Loftin discusses ways to tackle these challenges with the help of the company’s recently launched PPWR Navigator with Elisabeth Skoda.

Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.
For more packaging news, interviews and multimedia content visit Packaging Europe. 

What can we learn from city-scale reuse pilots? In our latest Packaging Europe podcast, Victoria Hattersley spoke with Carolina Lobel, Senior Director at the Closed Lop Center for the Circular Economy, about the findings from the Petaluma Reusable Cup project and what new reuse projects the consortium has in the pipeline.

Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.
For more packaging news, interviews and multimedia content visit Packaging Europe. 

Archroma Packaging Technologies’ Sameer Singla returns to the podcast to discuss advances in specialty chemicals and how they support sustainable packaging developments from paperization and recyclability to compostability. 

Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.
For more packaging news, interviews and multimedia content visit Packaging Europe. 

It was recently announced that polypropylene cold-to-go cups can now be recycled by 60% of US households through curbside collection. 

Paul Nowak, executive director at GreenBlue, discusses how this step forward was achieved and takes a wider look at the packaging and sustainability landscape in the US with Elisabeth Skoda. 

Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.
For more packaging news, interviews and multimedia content visit Packaging Europe. 

Following its successful European premiere at interpack 2023, Women in Packaging, an event set up to be an international platform for exchange, inspiration and networking enters its second round at the 2026 edition of the show. 

Elisabeth Skoda speaks to Nerida Kelton (Executive Director at AIP) and Luciana Pellegrino (President at WPO) to learn more about the event, diversity progress, mentoring and how women can make their mark in the industry. 

Women in Packaging will take place on Monday May 11th at 10am. Click here to register.  

Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.
For more packaging news, interviews and multimedia content visit Packaging Europe. 

Using fresh consumer data from Pro Carton’s 2026 packaging perceptions survey, Pro Carton’s Winfried Muehling, MM Group’s Birgit Hösch and RDM Group’s Krzysztof Krajewski discuss how recyclability, material choice and transparent communication influence purchasing decisions, brand loyalty and perceptions of fairness around issues such as shrinkflation with Elisabeth Skoda.

Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.
For more packaging news, interviews and multimedia content visit Packaging Europe. 

Aluminium is a versatile packaging material, but its production can be emission-intensive. Constantia Flexibles’ Matthias Hofinger discusses how low carbon aluminium and how it can help to address this challenge with Elisabeth Skoda.

Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.
For more packaging news, interviews and multimedia content visit Packaging Europe. 

As Graham Houlder passes the CEFLEX baton to a new leadership team, and prepares to take well earned extended holiday, we reflect on the journey of the European value chain consortium building a circular economy in flexibles to date, lessons learned on collaboration, and the agenda priorities for the critical years to 2030. Tim Sykes speaks with Graham and External Affairs Director, Arne Jost.

Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.
For more packaging news, interviews and multimedia content visit Packaging Europe. 

What is the scope for machine vision applications in the packaging industry? Elisabeth Skoda speaks with three experts and members of the European Machine Vision Association (EMVA): LUCID Vison Labs' Torsten Wiesinger, Murrelektronik’s Simon Knapp and Advantech’s Rick de Vries. 

Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.
For more packaging news, interviews and multimedia content visit Packaging Europe. 

Many companies in the packaging space have set themselves ambitious goals to reduce their carbon footprint. What are some of the best practices and paths to success?

ACTEGA’s Dennis Siepmann talks us through the company’s experiences and learnings on their journey to reaching their Science Based Targets, reducing Scope 1, 2 and 3 emissions, the power of innovation, transparency, balancing varying requirements from regulation to performance and more.

Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.
For more packaging news, interviews and multimedia content visit Packaging Europe. 

CITEO France has recently joined the Extended Producer Responsibility Alliance EXPRA. Elisabeth Skoda discusses the motivations behind this decision, the implications for producers and the wider challenges and opportunities for EPR systems with CITEO’s Jean Hornain and EXPRA’s Hester Klein Lankhorst. 

Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.
For more packaging news, interviews and multimedia content visit Packaging Europe. 

With the increased popularity of paper packaging come some challenges around barriers, functionality and machinability, and in turn recyclability. Solenis’s William Kuecker speaks to Elisabeth Skoda, discussing ways to tackle these challenges from the point of view of a chemical company.

Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.
For more packaging news, interviews and multimedia content visit Packaging Europe. 

How can a truly circular economy become a reality? MM Group’s Katja Tuomola discusses this question from the perspective of a fibre based packaging manufacturer with Elisabeth Skoda, highlighting challenges and ways to overcome them.  

Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.
For more packaging news, interviews and multimedia content visit Packaging Europe. 

With the EU’s PPWR becoming applicable in August 2026 and changing regulations across the globe, brands and converters face a challenging landscape. H.B. Fuller’s Elizabeth Staab shares her insights on how to navigate these challenges with Elisabeth Skoda. 

Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.
For more packaging news, interviews and multimedia content visit Packaging Europe. 

In January 2025, the former Alliance for Beverage Cartons and the Environment (ACE) and EXTR:ACT merged to form the Food and Beverage Carton Alliance (FBCA) with the aim to provide a uniform platform for food and beverage cartons. Recently appointed director general Sebastian Bartels speaks to Elisabeth Skoda about the role cartons can play in a circular economy as well as the alliance’s work and future plans.

Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.
For more packaging news, interviews and multimedia content visit Packaging Europe. 

Legislation is driving an urgent need to scale up reusable packaging systems. What levers are available to us to shift from limited pilots to volume deployment? Noam Assael talks to Tim Sykes about the lessons Avery Dennison has drawn from market activities and collaborative projects - covering the wider preconditions for scale-up, the crucial need to optimize profitability, and why it's necessary to mobilize the consumer as a key stakeholder in systemic change.

Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.
For more packaging news, interviews and multimedia content visit Packaging Europe. 

What is ultra-lightweight paper, and what role can it play to help companies reach their sustainability goals? SWM International’s Anne-Laure Jaeckel discusses LCA, consumer perceptions, required properties as well as challenges and opportunities with Packaging Europe's Elisabeth Skoda. 

Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.
For more packaging news, interviews and multimedia content visit Packaging Europe. 

How can innovation in flexible packaging boost packaging sustainability? Elisabeth Skoda speaks to Brückner Maschinenbau’s managing director Markus Gschwandtner to get his perspective on the sustainability challenges and ways to address them. 

Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.
For more packaging news, interviews and multimedia content visit Packaging Europe. 

There is a lot of discussion in the packaging industry about legislative challenges, such as the PPWR. Trayak’s Mitja Brgant takes a wider view at the topic, exploring the connection between data and legislation and the wider packaging landscape and how it has been shaped by the Circular Economy Action Plan with Packaging Europe’s Elisabeth Skoda. 

Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.
For more packaging news, interviews and multimedia content visit Packaging Europe. 

Having your data in order is the foundation of ensuring compliance with EPR, PPWR and other packaging regulations. Vivian Loftin, co-founder at Recyda, discusses the importance of data, requirements, data gaps, challenges, common misunderstandings and solutions with Packaging Europe's Elisabeth Skoda.

Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.
For more packaging news, interviews and multimedia content visit Packaging Europe. 

How do infrastructure, customer behaviour and operational realities shape what works best in sustainable food packaging particularly in the takeaway sector? Duni Group’s Nicklas Lauwell shares his insights with Elisabeth Skoda. 

Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.
For more packaging news, interviews and multimedia content visit Packaging Europe. 

It was recently reported that Loop, a global platform for reuse, working with a coalition of brands and retailers has reached commercial scale in France, offering a wide range of everyday consumer products in a reusable version at local supermarkets. Elisabeth Skoda sat down with Loop’s founder Tom Szaky to discuss what enabled the success in France, why reuse systems have struggled elsewhere, how to address this and much more. 

Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.
For more packaging news, interviews and multimedia content visit Packaging Europe. 

Ahead of Packaging Europe’s Sustainable Packaging Summit in Utrecht, Siegwerk’s team of experts, Disha, Strategy and Program Manager - Circular Economy; Sarah Mah, Senior Global Sustainability Manager; Gilles Le Moigne, Head of BU CE Coatings; and Belal Habib, Head of Global Brand Owner Collaboration, explore how packaging can meet growing sustainability ambitions, transparency requirements, and evolving market demands and the role inks and coatings can play in this process. 

Interested in meeting Siegwerk's experts and discuss sustainability with delegates from across the value chain? Get your tickets here.

Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.
For more packaging news, interviews and multimedia content visit Packaging Europe. 

Libby Munford speaks with Kerry Sanders, Vice President of Market Development at EFI about the evolution of digital print, and how it can be leveraged to change the role of corrugated packaging - with the combination of right-sizing and high-quality digital print, directly onto the box. 

Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.
For more packaging news, interviews and multimedia content visit Packaging Europe. 

Paperization has gained increasing traction in recent years. Elisabeth Skoda speaks to SWM International’s Philippe Ragot, who shares insights into how technology and collaboration can and already are fuelling advances and discusses the innovation processes that enable these results. 

Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.
For more packaging news, interviews and multimedia content visit Packaging Europe. 

Equator Design partnered with The Fresh Market, a premier fresh-focused specialty food retailer, operating across the US, to create a flexible yet cohesive packaging system across hundreds of SKUs.

As brands navigate ever-expanding SKU counts across formats, price tiers, and categories, the need for visual consistency without creative compromise is more important than ever.

Libby Munford explores the design journey with Michelle Beck, Director, Merchandising & Private Label, Bryan Bowers, Creative Director, The Fresh Market and Glyn Robinson, Snr Creative Director at Equator Design to find out how they created breadth across packaging design. 
 

Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.
For more packaging news, interviews and multimedia content visit Packaging Europe. 

Europe’s container glass industry is actively working towards the goal of achieving net zero emissions by 2050 – but how is policy supporting  this goal? We spoke to Vanessa Chesnot, Head of Public Affairs and Product Policy at FEVE, to explore this question ahead of the dedicated session on Metals & Glass at the 2025 Sustainable Packaging Summit.

Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.
For more packaging news, interviews and multimedia content visit Packaging Europe. 

Libby Munford, Editor, speaks in depth with key expert - Diana Neto, E-Commerce Business Development Manager, from H.B. Fuller, about the key drivers pushing the boundaries of the innovation-driven mindset within the e-commerce space. 

Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.
For more packaging news, interviews and multimedia content visit Packaging Europe. 

What are some of the recent innovations and challenges in the area of dry moulding fibre technology for packaging? YUTOECO’s Jerome Zhang tells Elisabeth Skoda more about recent developments and technological advances. 

Find out more about Packaging Europe's Sustainable Packaging Summit here. 

Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.
For more packaging news, interviews and multimedia content visit Packaging Europe. 

Plastic fulfils a range of important functions in packaging, but there is a clear problem with plastic waste which shows no signs of subsiding. The Alliance to End Plastic Waste’s CEO Jacob Duer discusses the organisation’s work and new efforts to develop, derisk and demonstrate solutions in the context of a challenging environment. 

Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.
For more packaging news, interviews and multimedia content visit Packaging Europe. 

Active packaging has the potential to significantly improve shelf life and reduce food waste, elevating existing packaging to provide a new level of a sustainable approach. Libby Munford spoke with a key expert on this topic – Fresh Inset’s Kris Czaplicki, Chief Strategy Officer about the advantages and challenges of implementing the Vidre+ technology. 

Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.
For more packaging news, interviews and multimedia content visit Packaging Europe. 

What challenges do young packaging technologists face as they enter this field, and what can the industry do to foster new talent? Victoria Hattersley spoke with Julie Rice Suggs, Academic Director of the Packaging School, to get her thoughts on this.

Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.
For more packaging news, interviews and multimedia content visit Packaging Europe. 

How far has the industry come along the paper bottle journey - and can they move from niche to mainstream? Victoria Hattersley spoke with Jamie Stone from PA Consulting (co-founder of the Bottle Collective) to find out.

Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.
For more packaging news, interviews and multimedia content visit Packaging Europe. 

Pitting paper versus plastics is not the most productive way to address the sustainability challenges the world is facing. Choosing the best packaging material based on product needs and customer goals can yield much better results. Mondi’s experts Silvia Hanzelova and Piotr Barczykowski discuss benefits of both materials, challenges and solutions with Elisabeth Skoda. 

Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.
For more packaging news, interviews and multimedia content visit Packaging Europe. 

Europe's first cleantech VC fund celebrates its 25th birthday this year. Tim Sykes speaks with founder and CEO of Emerald Technology Ventures, Gina Dominig, and Fredric Petit, co-lead of the dedicated packaging fund about the insights gathered over a quarter of a century of green investment, the appetite for investment in uncertain times, and opportunities in packaging and materials in the near future.

Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.
For more packaging news, interviews and multimedia content visit Packaging Europe. 

Each year, a significant portion of Nigeria’s tomato harvest is lost before it ever reaches the consumer. Working to tackle this issue is Tomato Jos, the winner of last year’s SAVE FOOD project competition. It is an agricultural processing company that works at the intersection of agriculture, logistics and packaging, supporting smallholder farmers and refining supply chain processes through a combination of modern technology, improved transport packaging and education programmes. Elisabeth Skoda finds out more from Tomato Jo’s Esson Akolo.

Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.
For more packaging news, interviews and multimedia content visit Packaging Europe. 

This latest podcast episode is all about connected packaging – its benefits and potential, common misconceptions, pitfalls to avoid, innovation and future developments. Elisabeth Skoda speaks with industry experts Güneri Tugcu and Stefan Hilss.
Güneri and Stefan have their own podcast where they delve into all things connected packaging - have a listen for even more of a deep dive! 

Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.
For more packaging news, interviews and multimedia content visit Packaging Europe. 

Sameer Singla, CEO of Archroma Packaging Technologies, discusses how innovation in chemistry can extend the properties of fibre-based packaging while retaining recyclability - and the strategic keys to realize this business opportunity.

For more information about Archroma's solutions for the packaging, visit https://www.archroma.com/packaging-technologies/ 

Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.
For more packaging news, interviews and multimedia content visit Packaging Europe. 

Deposit return schemes have gained traction across Europe, with several countries introducing or getting ready to introduce them. Austria is the latest country to introduce such a system. Elisabeth Skoda speaks to Monika Fiala, who is managing director at Recycling Pfand Österreich GmbH, the organisation in charge of implementing the deposit return system in Austria, discussing reasons behind the introduction, challenges to overcome, differences and similarities to systems in other countries, learnings from the scheme several months in, and more. 

Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.
For more packaging news, interviews and multimedia content visit Packaging Europe. 

Vytal Global were the worthy winners of the Packaging Europe 2024 Readers' Award! 

Libby Munford catches up with Dr Tim Breker, co-founder and Managing Director of Vytal to hear how they have expanded since last year, what the future holds for tech-driven reusable packaging - asking vital questions such as "what can we learn from this mode of practice"?

Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.
For more packaging news, interviews and multimedia content visit Packaging Europe. 

How can reusable packaging be scaled up? Last year, Tomra started a trial across the city of Aarhus in Denmark for a city-wide platform for reusable takeaway packaging. One year into the trial, Tomra’s Geir Sæther discusses the project, challenges, scalability and future plans with Elisabeth Skoda. 

Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.
For more packaging news, interviews and multimedia content visit Packaging Europe. 

Our two guests for this podcast are Chris Foley, CEO of the Australian Packaging Covenant Organisation (APCO); and Renata Daudt, Sustainable Packaging Consultant with AWEN Packaging Consulting who specialise in guiding brand owners on the APCO Sustainable Packaging Guidelines. We spoke about Australia’s upcoming new packaging regulations - and more broadly what lessons it has taken from European regulations, and vice-versa.

Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.
For more packaging news, interviews and multimedia content visit Packaging Europe. 

What are consumers’ attitudes towards packaging and sustainability? How have preferences changed over the years and what are the takeaways for packaging companies? Elisabeth Skoda discusses Pro Carton’s latest Consumer Survey that included over 5000 participants from Germany, France, Italy, Spain and the UK with Winfried Mühling. 

Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.
For more packaging news, interviews and multimedia content visit Packaging Europe. 

We chat with Anne Godfrey, CEO of GS1 UK, a non-profit organisation with a focus on barcodes, about a report into the future of retail they've published.

Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.
For more packaging news, interviews and multimedia content visit Packaging Europe. 

The final industrial scale tests of HolyGrail 2.0, the groundbreaking collaboration to investigate the impact of digital watermarking in improving efficiency of recycling, are completed. While the final results are being processed, we look back on the progress made by the project and ask what comes next, as the advanced sorting platform embraces its decisive third stage: HolyGrail 2030 - Circular Packaging. 

Joining Tim Sykes are three HolyGrail collaborators. Margherita Trombetti is Project Manager, Policy Officer, Sustainability at AIM – the European Brands Association, which facilitates HolyGrail 2.0. In addition, we have insights from two brand owners who have been actively participating in and supporting the project. Grane Maaløe is Sustainable Packaging Lead Specialist at Arla Foods, and Richard Akkermans is European R&D Packaging Sustainability Manager at Mondelēz. 

About the brand owners:

Arla Foods is an international dairy company owned by 7,600 farmers from Denmark, Sweden, the UK, Germany, Belgium, Luxembourg and the Netherlands. Arla Foods is one of the leading players in the international dairy arena with well-known brands like Arla®, Lurpak®, Puck® and Castello®. Arla Foods is focused on providing good dairy nourishment from sustainable farming and operations and is also the world's largest manufacturer of organic dairy products. 

Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2024 net revenues of approximately $36.4 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, Ritz, LU, Clif Bar and Tate's Bake Shop biscuits and baked snacks, as well as Cadbury Dairy Milk, Milka and Toblerone chocolate. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index. 

Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.
For more packaging news, interviews and multimedia content visit Packaging Europe.