Explore every episode of the podcast Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| The 3 Stages of Building a Home Service Business From $1M to $20M and Beyond | 20 Mar 2026 | 00:19:37 | |
I was obsessed with hitting $10M. And when we finally got there… everything broke. In this solo episode, John breaks down what it actually looks like to scale a trades business from $1M to $40M over the last decade — including the messy middle no one talks about. If you’re trying to grow past $1M, push to $10M, or build a $100M platform, this episode maps out the three stages every operator goes through:
This is the unfiltered version of building a trades business — no playbook, no perfect plan, just figuring it out one step at a time. If you’ve got big ambitions but no clear roadmap yet… you’re in the right place. 📈 What You’ll Learn:
Host: John Wilson https://x.com/WilsonCompanies More Solo Content https://www.youtube.com/@JohnWilsonStudio More Ways To Connect with O&O John Wilson, CEO of Wilson Companies | |||
| Building a Billion-Dollar Septic Business | 19 Mar 2026 | 01:30:01 | |
What does it actually take to build a billion-dollar septic company? In this episode of Owned and Operated, John Wilson sits down with the founders of Epic Septic to break down one of the most overlooked—and profitable—home service industries. They share how they went from zero to rapid growth, why septic is dramatically less competitive than HVAC or plumbing, and how simple fundamentals like answering the phone and selling on the first call can outperform expensive marketing strategies. In this episode, we cover:
Host: John Wilson https://x.com/WilsonCompanies https://epicseptic.com/ More Ways To Connect with O&O John Wilson, CEO of Wilson Companies | |||
| Is Direct Mail Back? The 2026 Growth Strategy for Service Businesses | 17 Feb 2026 | 00:45:08 | |
Is direct mail actually back in 2026 — or is it a dinosaur channel that should stay extinct? In this episode of Owned and Operated, John Wilson sits down with Sam Preston (CEO of Service Scalers) to break down how the best home service companies are using direct mail as direct response, why some operators get 14x ROI while others lose money mailing the same market, and the exact levers you can pull to make mailers perform (audience, offer, format, frequency, and iteration). They also get into why “legacy media” still works when executed well, how to think about underserved markets, and why your offer + ticket size determines whether direct mail prints money… or burns it.
💼 Shoutout to the ACCA Financial Platform! Want your cash to work harder between jobs? ACCA helps contractors earn 2.1% cash back on supplier spend and up to 3% APY on idle cash — so every dollar pulls its weight. One contractor made a simple switch and earned over $53,000 back. 🔗 Learn more or schedule a demo:
🎙️ Hosts More Ways To Connect with O&O John Wilson, CEO of Wilson Companies | |||
| #228 How this NEW Service Owner is doing $80k/month | 29 Jul 2025 | 01:00:50 | |
In this episode of Owned and Operated, John sits down with Ethan from New York to explore his rapid journey into the world of home services and franchising. From cold calls to private equity to launching a local newsletter — Ethan shares the real story behind building momentum as a new business owner. 🔑 What You’ll Learn:
Need trained HVAC & plumbing CSRs at a fraction of the cost? Quick Staffers LLC specializes in placing top-tier global talent with the best SOPs and scripts. 🔥 Get $1,000 off your first placement here FieldPulse is an incredible Field Service Management platform that helps you save hours each week while keeping your operations running smoothly. If you're looking to streamline your processes, stay competitive, and focus on what truly matters, FieldPulse is a game-changer!
Looking to train your call center and improve technician performance? Avoca AI helps teams identify issues, improve call quality, and drive results from start to finish.
More Ways To Connect with O&O John Wilson, CEO of Wilson Companies | |||
| #227 How Small HVAC Businesses Are Disrupting the Industry | 24 Jul 2025 | 00:53:58 | |
How HVAC Leaders Stay Ahead: Overcoming Growth Challenges and Innovation Fatigue More Ways To Connect with O&O John Wilson, CEO of Wilson Companies | |||
| #226 HVAC Owner Makes $4M/Month (Here’s How) | 22 Jul 2025 | 00:33:30 | |
In this episode of Owned and Operated, John sits down with Brian from TR Miller to unpack how they’ve built an HVAC powerhouse generating over $4 million in monthly revenue—and the operational systems that keep it humming. From tackling seasonality and streamlining dispatch, to building out plumbing, sewer, and electrical services—this isn’t just a story of growth. It’s a playbook. Brian shares the lessons learned from scaling, the hiring and retention strategies that keep their field team strong, and how they’ve shaped technician career paths that drive loyalty and performance. Whether you're running a $1M shop or breaking into the eight-figure range, this episode is loaded with practical insights to level up your operations, sales strategy, and team management. 🔹 In This Episode, We Cover:
👤 Hosted by: Shout Out to FieldPulse 🚀 FieldPulse is an incredible Field Service Management platform that helps you save hours each week while keeping your operations running smoothly. If you're looking to streamline your processes, stay competitive, and focus on what truly matters, FieldPulse is a game-changer! 📅 Book your demo HERE WeSupplyTrades has your back — thousands of Plumbing, HVAC, Hydronics, and PEX products in stock and shipped fast. Create a Free PRO Account and get: Lower prices,Free shipping over $99, Same-day shipping (order by 3:30pm EST), Expert support when you need it. Exclusive Deal: 20% off your first order with code OWNED20 More Ways To Connect with O&O John Wilson, CEO of Wilson Companies | |||
| BONUS EPISODE - Where is JackQuisitions?? | 18 Jul 2025 | 00:00:25 | |
🎉 Bonus drop! Jack’s got something new cooking—JackQuisitions is live. If you’re into business buying, deep dives, and Jack’s take on the acquisition world, head over to the new channel now to listen and watch. More Ways To Connect with O&O John Wilson, CEO of Wilson Companies | |||
| #224 Top Cash Flow Mistakes in Home Services and How to Fix Them | 17 Jul 2025 | 00:43:37 | |
In this episode of Owned and Operated, John and Jack break down the most underrated—and often misunderstood—pillar of business success: cash flow. They dive deep into what cash flow actually means (hint: it’s not EBITDA or net profit) and why failing to understand it almost tanked their companies. From sharing near-miss horror stories to the practical systems they've built—like automatic savings transfers and cash forecasting—this episode is a must-watch for any operator who wants to build a sustainable, growth-ready business. Whether you're just starting out or scaling past $10M, John and Jack unpack how better cash flow habits can protect your company from financial landmines and unlock new levels of financial control. 🔹 In This Episode, We Cover: 🎧 Listen to more episodes & resources: 👤 Hosted by: 💼 Special Thanks to Service Scalers! We’ve been partnering with Service Scalers to maximize our Local Service Ads (LSAs) and optimize our Google My Business profiles, and the results have been incredible. With hundreds of thousands in sales and 900+ calls in a single week, GMBs are now our top-performing organic lead channel. Want to learn how Service Scalers can do the same for you? 🚀 Huge Shoutout to SupplyHouse! When it comes to fast turnaround times, SupplyHouse has our back! With 250,000+ SKUs covering plumbing, HVAC, and electrical, they make sure we get the right materials—fast and hassle-free. 💡Their Trademaster program offers free shipping, returns, and discounts, all with no membership fee. Use promo code SH5 for five percent off your first order— Code is valid through 9/30/2025. 🔗 Check them out & level up your supply game here More Ways To Connect with O&O John Wilson, CEO of Wilson Companies | |||
| #223 Can These WEIRD Ideas Turn Into Million-Dollar Businesses? | 15 Jul 2025 | 00:36:26 | |
From running an online Magic: The Gathering store to launching a ski wax brand, buying a marina, or even farming ants and mushrooms, the duo dives into how niche interests can evolve into sustainable, revenue-generating ventures. They discuss the lifestyle advantages of owning passion-driven businesses, the economics of niche markets, and how to balance multiple income streams while having fun doing it. Whether you're curious about collectibles, concierge services, or the idea of turning hobbies into scalable side hustles, this episode is packed with insight, laughter, and unexpected ideas. 🔹 In This Episode, We Cover:
🎧 Listen to more episodes & resources: 👤 Hosted by: 💼 Sponsored by Volca 👉 Get 10% off all contracts—exclusive for Owned and Operated listeners. 💼 Shoutout to Avoca AI! Looking to train your call center and improve technician performance? Avoca AI helps teams identify issues, improve call quality, and drive results from start to finish.
Built a strong trades business? Let’s take it to $10M and beyond. CFO Made Easy offers part-time CFO services for home and trade service businesses—helping you boost cash flow, maximize profit per tech, and make clear growth decisions. 📈 Free Offer: Book a 45-min Financial Insight Session to uncover growth blockers. More Ways To Connect with O&O John Wilson, CEO of Wilson Companies | |||
| #222 Leaving Finance to Build a Legacy in HVAC | 11 Jul 2025 | 00:41:41 | |
Buying a service business with the idea of passive income? In this episode of Jack Acquisitions, host Jack interviews Thomas Beebe, a financial advisor who stepped into ownership of his family’s HVAC company. What started as a hands-off investment quickly turned into a hands-on leadership journey. More Ways To Connect with O&O John Wilson, CEO of Wilson Companies | |||
| #221 No More Tech Turnover: How to Hire and Keep the Best | 10 Jul 2025 | 00:41:16 | |
In this episode of Owned and Operated, John and Jack break down the full playbook for hiring HVAC and plumbing technicians—from sourcing to retention. They dive into the real-world challenges of technician recruitment and share the strategies they use to keep a steady pipeline of high-quality candidates. From building a branded hiring engine to managing seasonal swings, this episode delivers tactical advice and real SOPs that help home service businesses grow their field teams with intention. They cover why recruiting never stops, how to build a budget that supports year-round hiring, and why onboarding and retention matter just as much as the job offer. Whether you’re scaling a team or trying to fix your hiring funnel, this episode is packed with practical frameworks and firsthand experience. 🔹 In This Episode, We Cover: We've been using Modernize for our water quality leads, and it's been a game-changer. If you’re serious about growing your business with better water quality leads, HVAC leads, or home improvement leads, check them out: 🔗 Get Quality Leads Here: (https://modernize.com/pros/leads/wilson) Need trained HVAC & plumbing CSRs at a fraction of the cost? Quick Staffers LLC specializes in placing top-tier global talent with the best SOPs and scripts. 🔥 Get $1,000 off your first placement here: [https://www.quickstaffers.com/] Avoca is helping home service companies level up with 24/7 AI call handling, performance insights, and targeted coaching. 🔗 Book a demo: [https://www.getavoca.ai/partners/oao] 🌐 More resources: [https://www.ownedandoperated.com] More Ways To Connect with O&O John Wilson, CEO of Wilson Companies | |||
| #220 Buy vs. Build: Start or Acquire Your First Business? | 08 Jul 2025 | 00:39:16 | |
In this episode of Owned and Operated, John and Jack dive into one of the most common questions in home services: Should you buy a business or build one from scratch? Focusing on HVAC and plumbing companies, they break down the pros and cons of each path—sharing real-world insights on risk management, startup challenges, and acquisition strategy. Whether you're eyeing your first location or expanding your footprint, this episode helps frame the decision around your skills, experience, and resources. We’ve been partnering with Service Scalers to maximize our Local Service Ads (LSAs) and optimize our Google My Business profiles, and the results have been incredible. With hundreds of thousands in sales and 900+ calls in a single week, GMBs are now our top-performing organic lead channel.
More Ways To Connect with O&O John Wilson, CEO of Wilson Companies | |||
| #219 What It Really Takes to Buy a Local Service Business in 2025 | 04 Jul 2025 | 00:46:34 | |
Buying a small business? In this episode of Jackquisitions, we follow Chris Barr’s journey to acquiring a pressure washing company using smart financing—combining cash, earnouts, and trusted advisors. From submitting the LOI to executing deep-dive due diligence, Chris shares what it really takes to close a successful acquisition. You’ll learn how to build the right team, evaluate financials and legal risks, and structure a deal that fits your vision. Whether you're just exploring acquisitions or in the weeds of a deal, this episode offers an insider’s look at getting a service business acquisition across the finish line. ⚡ What you’ll learn
If you’re buying a local service business or scaling your portfolio, this episode gives you a framework to approach acquisitions confidently—with the right strategy and team in place. 👤 Hosted by: 👤Episode Guest: 💼 Shoutout to Appletree Business Services HVAC and plumbing pros—ditch tax surprises and unresponsive accountants. Appletree handles your books, taxes, payroll, and acquisitions, and they know tools like ServiceTitan cold. 🎁 Get a free tax & financial review or 10% off a QOE report. 👉 Book a call here — tell Patrick Jack sent you. 💼 Special Thanks to First Internet Bank! Looking to buy or expand a business? First Internet Bank is a National Preferred SBA lender specializing in acquisitions for the skilled trades. Their SBA loan program offers up to 90% financing for business acquisitions, partner buyouts, and commercial real estate—plus optional lines of credit to fuel future growth. Unlike traditional lenders, they take a “how can we” approach, making deals happen for both first-time buyers and experienced operators. 👉 Special Offer: Mention Owned and Operated for a reduced good faith deposit and a complimentary deal review + buyside prequalification. Connect with Alan Peterson from First Internet Bank here to get started More Ways To Connect with O&O John Wilson, CEO of Wilson Companies | |||
| Why We Stopped Buying Service Vans — And You Should Too | 12 Feb 2026 | 00:27:58 | |
Should Home Service Companies Stop Buying Vans? In this episode of Owned and Operated, John Wilson is joined by Nashville operator Jack Carr to break down one of the most overlooked expenses in home services: Fleet decisions. With service vans now costing $60,000+ and fuel and repair costs climbing, John and Jack make the case for a radical shift: Ford Mavericks for service… and trailers for installs. They unpack why the Maverick may be the most capital-efficient vehicle for HVAC, plumbing, and electrical businesses, how truck stock changes operational discipline, and whether modular install trailers could replace box trucks altogether. If you’re scaling a trades business and trying to protect cash flow, this episode offers a practical framework for building a leaner, smarter fleet. Key Topics Covered:
💼 Extra Special Thanks to Service Scalers! Connect: #HVAC #Plumbing #Electrical #HomeServices #FleetManagement #ServiceBusinessGrowth More Ways To Connect with O&O John Wilson, CEO of Wilson Companies | |||
| #218 Why $20M Doesn’t Mean You’ve Made It | 03 Jul 2025 | 00:27:05 | |
In this episode of Owned and Operated, John and Jack unpack what leadership looks like inside a $20–40 million home service business—and why that size still feels small. They explore how companies in this range often remain personality-driven, even with impressive revenue, and what it really takes to level up. From forming HR and marketing departments to structuring a true senior leadership team, they dig into the growing pains and leadership gaps most businesses face on the way to maturity. The conversation dives deep into leadership development, internal promotions, and when to hire key external roles like controllers. John and Jack share why the sophistication of a business doesn’t always match the revenue—and how building the right team early creates long-term stability and growth. If you're scaling past $10 million and thinking about what’s next, this episode lays out a real-world playbook for building a well-rounded, leadership-driven operation. 🔹 In This Episode, We Cover: 🌐 More resources Need trained HVAC & plumbing CSRs at a fraction of the cost? Quick Staffers LLC specializes in placing top-tier global talent with the best SOPs and scripts. 🔥 Get $1,000 off your first placement here More Ways To Connect with O&O John Wilson, CEO of Wilson Companies | |||
| #217 We Hit $1M Profit — Here’s Exactly How We Did It | 01 Jul 2025 | 00:34:17 | |
Discover how HVAC businesses can scale profitably by investing in technician retention, labor-saving automations, and strategic overseas staffing. John and Jack break down the processes that drive high performance—from sales training to data-driven decisions—all on the path to hitting their first $1 million in EBITDA and a $10 million annual revenue goal. 🔹 In This Episode, We Cover: 💼 Special Thanks to Service Scalers! We’ve been partnering with Service Scalers to maximize our Local Service Ads (LSAs) and optimize our Google My Business profiles, and the results have been incredible. With hundreds of thousands in sales and 900+ calls in a single week, GMBs are now our top-performing organic lead channel. Want to learn how Service Scalers can do the same for you?
We've been using Modernize for our water quality leads, and it's been a game-changer. If you’re serious about growing your business with better water quality leads, HVAC leads, or home improvement leads, check them out: 🔗 Get Quality Leads Here More Ways To Connect with O&O John Wilson, CEO of Wilson Companies | |||
| #216 How One Operator Is Making Big Waves in Business Acquisitions | 27 Jun 2025 | 00:46:39 | |
Want to buy a small business using smart deal structures like earnouts, seller financing, and low-risk offers? In this episode of Jackquisitions, host Jack Carr sits down with Chris Barr, a first-time buyer navigating the ups and downs of business acquisitions—from walking away from bad fits to crafting a $900K cash-plus-earnout offer for a pressure washing company. Learn how Chris is sourcing off-market deals, avoiding shady broker tactics, and building a personal brand that attracts sellers. You’ll get a behind-the-scenes look at how new acquirers can finance service businesses, evaluate seller terms, and structure deals that actually close. If you're buying a business or scaling through acquisition, this episode is packed with actionable insight. ⚡ What you’ll learn
Whether you’re a first-time buyer, an operator expanding a portfolio, or a service-business owner curious about exits, this conversation is packed with actionable M&A strategy, deal structuring hacks, and outreach scripts that close. 👤 Hosted by: 👤Episode Guest 💼 Shoutout to Quick Staffers LLC 🔥 Get $1,000 off your first placement here 💼 Special Thanks to First Internet Bank! Looking to buy or expand a business? First Internet Bank is a National Preferred SBA lender specializing in acquisitions for the skilled trades. Their SBA loan program offers up to 90% financing for business acquisitions, partner buyouts, and commercial real estate—plus optional lines of credit to fuel future growth. Unlike traditional lenders, they take a “how can we” approach, making deals happen for both first-time buyers and experienced operators. 👉 Special Offer: Mention Owned and Operated for a reduced good faith deposit and a complimentary deal review + buyside prequalification. Connect with Alan Peterson from First Internet Bank here to get started! ⏱️ Timestamps: 04:42 Navigating Business Deals and Strategies 23:23 Mitigating Risks in Acquisition Deals 28:56 Balancing Growth and Risk in Business Acquisitions More Ways To Connect with O&O John Wilson, CEO of Wilson Companies | |||
| #215 Why You’re Not Getting Promoted.... and How to Fix It | 26 Jun 2025 | 00:43:39 | |
In this episode of Owned and Operated, we’re exploring how to grow your career inside a home service company. From internal promotions to mindset shifts, John and Brandon Niro break down what it really takes to move up and lead. Brandon shares how 30–40% of the Wilson team has been promoted from within—and what separates those who grow fast from those who stall. They dig into Wilson’s 52-week Emerging Leaders program, the role of emotional intelligence and financial literacy, and how team members can take initiative to become future leaders. If you’re looking to grow your role or build leadership in your team, this one’s packed with real, actionable advice. 🔹 In This Episode, We Cover: 🌐 More resources: ownedandoperated.com 👤 Hosted by: 👤 Guest: 💼 Shoutout to Appletree Business Services HVAC and plumbing pros—ditch tax surprises and unresponsive accountants. Appletree handles your books, taxes, payroll, and acquisitions, and they know tools like ServiceTitan cold. 🎁 Get a free tax & financial review or 10% off a QOE report. 👉 Book a call here — tell Patrick Jack sent you. Need trained HVAC & plumbing CSRs at a fraction of the cost? Quick Staffers LLC specializes in placing top-tier global talent with the best SOPs and scripts. 🔥 Get $1,000 off your first placement here More Ways To Connect with O&O John Wilson, CEO of Wilson Companies | |||
| #214 How Great Leaders Scale Service Businesses Fast | 24 Jun 2025 | 00:58:11 | |
In this episode of Owned and Operated, we're digging into what it really takes to lead a growing home service business. From SOPs to scaling strategies, we’re spotlighting the habits and leadership traits that drive operational clarity and empower teams. We’re joined by Brandon Niro, who shares how his role evolved since joining the company in 2019—navigating growth from 30 to over 60 employees, integrating acquisitions, and shifting from tactical execution to strategic coaching and development. Whether you're a team lead or an operator scaling fast, this episode offers actionable insights into building systems, coaching talent, and creating autonomy inside a service business. 🔹 In This Episode, We Cover: 🌐 More resources: https://www.ownedandoperated.com 👤 Hosted by: 👤 Guest: 💼 Special Thanks to First Internet Bank! Looking to buy or expand a business? First Internet Bank is a National Preferred SBA lender specializing in acquisitions for the skilled trades. Their SBA loan program offers up to 90% financing for business acquisitions, partner buyouts, and commercial real estate—plus optional lines of credit to fuel future growth. Unlike traditional lenders, they take a “how can we” approach, making deals happen for both first-time buyers and experienced operators. 👉 Special Offer: Mention Owned and Operated for a reduced good faith deposit and a complimentary deal review + buyside prequalification. Connect with Alan Peterson from First Internet Bank here to get started!
Avoca is helping home service companies level up with 24/7 AI call handling, performance insights, and targeted coaching. More Ways To Connect with O&O John Wilson, CEO of Wilson Companies | |||
| #213 Behind the Scenes of Buying a Business | 20 Jun 2025 | 00:50:01 | |
In this episode of Owned and Operated, we’re diving into real-world strategies for sourcing and securing small business acquisitions. From outreach to private equity firms to using freelancers for off-market deals, we break down how acquisition entrepreneurs are getting creative and staying competitive. More Ways To Connect with O&O John Wilson, CEO of Wilson Companies | |||
| #212 Local Lead Generation Strategies That Actually Work (Home Service Marketing Tips) | 19 Jun 2025 | 00:26:58 | |
In this episode of Owned and Operated, we’re diving into innovative lead generation strategies that are reshaping how home service companies attract local customers. From niche local newsletters to AI-powered tools, we cover real-world tactics that are working right now. We explore how hyperlocal publications in places like Annapolis, Maryland and suburban New York are driving leads for services like power washing and home inspections—and why owning your communication channels (email lists, Facebook groups) is a game-changer. Whether you're just starting or scaling up, this episode will give you actionable insights on using community engagement, AI tools like Avoca, and Facebook group sponsorships to fill your pipeline and take control of your local market. 🔹 In This Episode, We Cover:
👤 Hosted by: 💼 Shoutout to Avoca AI! Looking to train your call center and improve technician performance? Avoca AI helps teams identify issues, improve call quality, and drive results from start to finish. 💼 Shoutout to Quick Staffers LLC Need trained HVAC & plumbing CSRs at a fraction of the cost? Quick Staffers LLC specializes in placing top-tier global talent with the best SOPs and scripts. 🔥 Get $1,000 off your first placement here More Ways To Connect with O&O John Wilson, CEO of Wilson Companies | |||
| #211 What Growing Home Service Companies Get Right About Sales | 17 Jun 2025 | 00:34:14 | |
In this episode of Owned and Operated, HVAC business experts Jack Carr and John Wilson break down the sales strategies that drive revenue growth at every stage of a home service company’s journey. Whether you're running a $1M shop or scaling past $50M, understanding how to structure your HVAC sales team is critical—and it starts with knowing the difference between marketed leads and technician-generated leads. Jack and John explore why top HVAC companies like Four Seasons, Logan Services, and Peterman Brothers separate their sales teams based on lead source, and how that impacts close rates, efficiency, and scalability. From peer groups and sales training to seasonal lead flow and process refinement, this episode delivers real-world strategies for owners looking to increase HVAC revenue, optimize sales performance, and build scalable systems that actually work. 🔹 In This Episode, We Cover:
🌐 More resources: ownedandoperated.com
The private, vetted community for serious home service business owners. Inside OAO Pro, you’ll get matched with a small peer group of operators facing the same challenges, access behind-the-scenes content from top businesses, and tap into exclusive events and vendor deals. It’s not just a community—it’s a growth engine. 👉 Learn more here We’ve been partnering with Service Scalers to maximize our Local Service Ads (LSAs) and optimize our Google My Business profiles, and the results have been incredible. With hundreds of thousands in sales and 900+ calls in a single week, GMBs are now our top-performing organic lead channel. Want to learn how Service Scalers can do the same for you? More Ways To Connect with O&O John Wilson, CEO of Wilson Companies | |||
| #210 Trying to Buy a Business: Here’s What No One Tells You | 13 Jun 2025 | 00:54:01 | |
In this episode we’re back with part two of the Chris Barr series on Jackquisitions. Chris is three months into his journey to acquire a business in Florida, and he’s bringing real updates from the trenches. From opportunity cost and deal dynamics to cold outreach and broker networks, this episode is packed with hard-won insights from an active business searcher.
If you're in the search phase or thinking about acquiring a service business, this is a front-row seat to the messy, insightful, and exciting reality of buying a company. 🔹 In This Episode, We Cover:
🌐 More resources 💼 Shoutout to Appletree Business Services HVAC and plumbing pros—ditch tax surprises and unresponsive accountants. Appletree handles your books, taxes, payroll, and acquisitions, and they know tools like ServiceTitan cold. 🎁 Get a free tax & financial review or 10% off a QOE report. 👉 Book a call at Appletreebusiness.com — tell Patrick Jack sent you. 💼 Special Thanks to First Internet Bank! Looking to buy or expand a business? First Internet Bank is a National Preferred SBA lender specializing in acquisitions for the skilled trades. Their SBA loan program offers up to 90% financing for business acquisitions, partner buyouts, and commercial real estate—plus optional lines of credit to fuel future growth. Unlike traditional lenders, they take a “how can we” approach, making deals happen for both first-time buyers and experienced operators. 👉 Special Offer: Mention Owned and Operated for a reduced good faith deposit and a complimentary deal review + buyside prequalification. Connect with Alan Peterson from First Internet Bank here to get started More Ways To Connect with O&O John Wilson, CEO of Wilson Companies | |||
| #209 How to Scale Your Home Service Business from $3M to $100M | Leadership & Growth Strategies | 12 Jun 2025 | 00:50:04 | |
What does it really take to scale a home service business to $100 million in revenue? In this episode of Owned and Operated, we dive deep into the business growth strategies, leadership transitions, and operational upgrades needed to build a high-performing trades company. Whether you're in HVAC, plumbing, or another skilled trade, this conversation reveals the mindset shifts and systems that power sustainable service business growth. We break down why your original team may not be equipped to scale with you, how leadership development drives long-term success, and the pivotal role our podcast has played in accelerating team performance and industry insight. You'll hear real-world examples from the field, including how our Jackquisitions segment has influenced both strategy and execution in our journey to $100M. If you're leading a service business through a growth phase—or preparing to—this episode will give you real-world lessons on building smarter, scaling faster, and staying focused on what matters most. 👤 Hosted by: Need trained HVAC & plumbing CSRs at a fraction of the cost? Quick Staffers LLC specializes in placing top-tier global talent with the best SOPs and scripts. 🔥 Get $1,000 off your first placement here 🚀 Shout Out to FieldPulse More Ways To Connect with O&O John Wilson, CEO of Wilson Companies | |||
| Google PPC Isn’t Dead — You’re Just Running It Wrong | 10 Feb 2026 | 00:33:04 | |
Does Google PPC still work for home service businesses—or is it just an expensive mistake? In this Clicks to Calls episode of Owned and Operated, John Wilson sits down with Service Scalers CEO Sam Preston to break down the truth about Google Ads (PPC) for HVAC, plumbing, and electrical companies. Some operators swear PPC is dead. Others are spending six figures a month and winning. The difference isn’t the platform—it’s execution. They walk through why PPC fails for most owners, how it’s fundamentally different from Local Service Ads, and what has to be in place before PPC becomes a scalable, predictable lead channel. From budget minimums and landing pages to tracking revenue (not just calls), this episode lays out a clear framework for deciding if PPC belongs in your business—and how to avoid burning cash if you try it. If you’ve ever said “Google Ads don’t work for us,” this episode will challenge that assumption. What you’ll learn in this episode:
FieldPulse is an incredible Field Service Management platform that helps you save hours each week while keeping your operations running smoothly. If you're looking to streamline your processes, stay competitive, and focus on what truly matters, FieldPulse is a game-changer!
Built a strong trades business? Let’s take it to $10M and beyond. CFO Made Easy offers part-time CFO services for home and trade service businesses—helping you boost cash flow, maximize profit per tech, and make clear growth decisions. 📈 Free Offer: Book a 45-min Financial Insight Session to uncover growth blockers.
Looking to train your call center and improve technician performance? Avoca AI helps teams identify issues, improve call quality, and drive results from start to finish. Connect: #OwnedAndOperated #HomeServices #HVAC #Plumbing #GoogleAds #PPC #Marketing #LeadGeneration #BusinessGrowth More Ways To Connect with O&O John Wilson, CEO of Wilson Companies | |||
| #208 The Mindset Taking This Plumbing Company to the Top | 10 Jun 2025 | 01:50:05 | |
What happens when business meets conviction? In this episode of Owned and Operated, we explore how faith, intentionality, and grit shaped one plumbing entrepreneur’s journey from early struggle to long-term success. Dalton Hatch, founder of DH Plumbing in San Antonio, opens up about the mindset and personal transformation that fueled his growth. From rejecting aggressive sales tactics in favor of real customer care, to learning the hard lessons of money, mentorship, and marketing—Dalton lays it all out. If you're a trades entrepreneur, service business operator, or just getting started, this episode will shift how you think about scaling, culture, and staying true to your values in business.
👤 Hosted by: 🎧 Guest:
FieldPulse is an incredible Field Service Management platform that helps you save hours each week while keeping your operations running smoothly. If you're looking to streamline your processes, stay competitive, and focus on what truly matters, FieldPulse is a game-changer! 💸Sponsored by CFO Made Easy Built a strong trades business? Let’s take it to $10M and beyond. CFO Made Easy offers part-time CFO services for home and trade service businesses—helping you boost cash flow, maximize profit per tech, and make clear growth decisions. 📈 Free Offer: Book a 45-min Financial Insight Session to uncover growth blockers. More Ways To Connect with O&O John Wilson, CEO of Wilson Companies | |||
| #207 SBA Loan Strategies for Acquiring a Business | Expert Advice | 06 Jun 2025 | 00:58:01 | |
Thinking about buying a home service business with an SBA loan? This episode is your go-to guide. Jackquisitions sits down with Alan Peterson—who closed over $70 million in SBA acquisition financing last year—to break down how to structure high-leverage deals, navigate the latest SBA loan rule changes, and avoid the costly mistakes many first-time buyers make. If you're serious about acquiring a home service business and want a financing strategy that actually works, this episode is a must-listen.
🌐 More resources: https://www.ownedandoperated.com
🎧 Guest:
Looking to buy or expand a business? First Internet Bank is a National Preferred SBA lender specializing in acquisitions for the skilled trades. Their SBA loan program offers up to 90% financing for business acquisitions, partner buyouts, and commercial real estate—plus optional lines of credit to fuel future growth. Unlike traditional lenders, they take a “how can we” approach, making deals happen for both first-time buyers and experienced operators. 👉 Special Offer: Mention Owned and Operated for a reduced good faith deposit and a complimentary deal review + buyside prequalification. Connect with Alan Peterson from First Internet Bank here to get started 💼 Shoutout to Appletree Business Services HVAC and plumbing pros—ditch tax surprises and unresponsive accountants. Appletree handles your books, taxes, payroll, and acquisitions, and they know tools like ServiceTitan cold. 🎁 Get a free tax & financial review or 10% off a QOE report. 👉 Book a call at appletreebusiness.com — tell Patrick Jack sent you. More Ways To Connect with O&O John Wilson, CEO of Wilson Companies | |||
| #206 How to Manage Remote Teams Like a Pro | 05 Jun 2025 | 00:20:21 | |
Struggling to manage a remote team spread across time zones? This episode dives into the real challenges and solutions of leading from a distance, with a focus on trust,communication, and culture. Laurie, our Director of Operations, shares how she builds high-performing remote teams without micromanaging. From setting clear expectations to fostering real connection across borders, you'll hear how strong leadership can drive accountability and loyalty—even when your team is never in the same room. If you're running a remote or hybrid team and want to strengthen performance without sacrificing culture, this conversation offers the insight you need. 🔹 In This Episode, We Cover:
🌐 More resources: Ownedandoperated.com 👤 Hosted by: 🎧 Guest: FieldPulse is an incredible Field Service Management platform that helps you save hours each week while keeping your operations running smoothly. If you're looking to streamline your processes, stay competitive, and focus on what truly matters, FieldPulse is a game-changer! 📅 Book your demo The private, vetted community for serious home service business owners. Inside OAO Pro, you’ll get matched with a small peer group of operators facing the same challenges, access behind-the-scenes content from top businesses, and tap into exclusive events and vendor deals. It’s not just a community—it’s a growth engine. More Ways To Connect with O&O John Wilson, CEO of Wilson Companies | |||
| #205 How Premier Home Pros Scaled to Millions: Talent, Strategy & Explosive Growth | 03 Jun 2025 | 00:53:25 | |
In this episode of Owned and Operated, we dive into a powerhouse conversation with top sales leaders—AJ and Noah from Premier Home Pros—as they unpack how to scale a home service business rapidly and sustainably. Whether you're hiring your first rep or leading a high-velocity sales team, this episode delivers practical strategies for fast growth without losing control. From building a magnetic company culture to overcoming supply chain roadblocks, we explore what it really takes to run a top-tier sales operation at scale. If you're aiming to grow your team, tighten your sales systems, or simply perform better—this one’s for you. 🚨 In This Episode, We Cover: 🎙️ Host: 🎙️ Episode Guests: 🧠 AJ & Noah, Founders of Premier Home Pros 💼 Special Thanks to Service Scalers! We’ve been partnering with Service Scalers to maximize our Local Service Ads (LSAs) and optimize our Google My Business profiles, and the results have been incredible. With hundreds of thousands in sales and 900+ calls in a single week, GMBs are now our top-performing organic lead channel. Want to learn how Service Scalers can do the same for you? 💼 Shoutout to Quick Staffers LLC Need trained HVAC & plumbing CSRs at a fraction of the cost? Quick Staffers LLC specializes in placing top-tier global talent with the best SOPs and scripts. 🔥 Get $1,000 off your first placement here More Ways To Connect with O&O John Wilson, CEO of Wilson Companies | |||
| #204 Top 5 Key Experts You NEED to Buy a Business in 2025 | 30 May 2025 | 00:13:22 | |
In this episode of Jackquisitions, we break down the essential expert team every acquisition entrepreneur must build before buying a business. Whether you’re acquiring your first HVAC company or scaling into multiple service businesses, assembling the right support system can make or break your deal. From legal frameworks to SBA loan processing, we cover the professionals who will help you move quickly, avoid costly mistakes, and access high-quality deals. Plus, we spotlight post-acquisition roles that keep your operations tight—like a skilled bookkeeper and a rock-solid insurance broker. 🚨 In This Episode, We Cover: 🔹 Why Every Buyer Needs an M&A Attorney 🔹 Using a CPA to Vet Financials and Forecast Performance 🔹 Finding the Right SBA Lender to Get Funded Fast 🔹 How Valuation Experts Can Protect You from Overpaying 🔹 Post-Close Must-Haves: Bookkeeping, Insurance, and Staff 🔹 Bonus: Outsourcing Your Customer Service with Quick Staffers 🎙️ Host: 💼 Shoutout to Quick Staffers LLC Need trained HVAC & plumbing CSRs at a fraction of the cost? Quick Staffers LLC specializes in placing top-tier global talent with the best SOPs and scripts. 🔥 Get $1,000 off your first placement here More Ways To Connect with O&O John Wilson, CEO of Wilson Companies | |||
| #203 Investment Joy’s 10M Roofing Journey | 29 May 2025 | 00:53:23 | |
In this episode of Owned and Operated, we sit down with Brandon Schlicter—better known as Investment Joy—to uncover how a small-town Ohio entrepreneur built a multimillion-dollar business portfolio by mastering real estate, laundromats, car washes, and commercial roofing. Brandon shares how his upbringing on a farm and early family struggles forged his hustle mentality. After getting his start in logistics and real estate, a single viral laundromat video catapulted his online presence, opening doors to massive business opportunities. Now, with a powerful social media brand and diversified service operations, he reveals how to scale a business empire while staying grounded in family and personal values. This conversation explores Brandon’s tactical acquisitions, mindset for growth, and how he’s building a team and culture that supports big ambitions. He also offers candid advice for entrepreneurs navigating the early grind and looking to align business models with long-term vision. 🚨 In This Episode, We Cover: 🌐 [ownedandoperated.com]
More Ways To Connect with O&O John Wilson, CEO of Wilson Companies | |||
| #202 How to Develop Great Leaders with Values and Skills for Tomorrow’s Success | 27 May 2025 | 00:41:55 | |
In this episode of Owned and Operated, we shift focus to a critical yet often overlooked pillar of business success: leadership development and management training. With insights from Amir of Snowball Industries, we dig into how identifying and nurturing potential leaders is foundational to scaling tier two and tier three service businesses. More Ways To Connect with O&O John Wilson, CEO of Wilson Companies | |||
| #201 Turf Takeover and the Rise of Tier Two Business Acquisitions | 23 May 2025 | 00:53:33 | |
In this episode of Jackcquisitions, we explore profitable small business acquisition strategies with Peter De Baptiste, owner of Joe Cole Plumbing in Florida. Peter shares his entrepreneurial journey—starting in banking, then leading a delivery service startup, and ultimately acquiring a plumbing company. Now, he's setting his sights on HVAC and turf installation businesses, uncovering high-potential, under-the-radar sectors in the home services industry. We break down the unique appeal of tier two and tier three service businesses, such as synthetic turf installation and residential HVAC. Peter and Jack discuss the financial performance, operational demands, and long-term scalability of these niche industries. Whether you're an investor or operator, this episode offers practical insight into identifying and evaluating service businesses with real growth potential. If you’re looking to buy a service business or expand your portfolio in home services, this conversation delivers a wealth of real-world advice. Learn how to navigate smaller markets, understand what makes niche businesses attractive, and discover the lifestyle implications of owning versus operating in competitive sectors. 🚨 In This Episode, We Cover: 🌐 ownedandoperated.com Want to learn how Service Scalers can do the same for you? 🔗Check Them Out Here 🎁 Get a free tax & financial review or 10% off a QOE report. 🎙️ Hosts: 📢 Enjoyed the episode? ✅ Like, Comment & Subscribe! More Ways To Connect with O&O John Wilson, CEO of Wilson Companies | |||
| #200 How E-Commerce is Transforming the Trades and Home Services Industry | 22 May 2025 | 00:23:26 | |
In this episode of Owned and Operated, we dive into how the team is leveraging Contractor Commerce to bring e-commerce to the trades. From selling water heaters online to experimenting with lead conversion strategies, the hosts explore what it looks like to run an online storefront for big-ticket home service items like HVAC systems and home generators. They break down the full journey—from initial impressions and setup to real-world implementation—and share the ups and downs of paid ad campaigns, membership features, and online payments. Plus, they speculate on how consumers may shift toward buying home services online and what they’re doing to stay ahead of the curve. Whether you're curious about tech integrations or looking to streamline your sales funnel, this episode is full of firsthand insight into launching an e-commerce experience in the home services space. 🚨 In This Episode, We Cover: 🔹 Implementing E-Commerce for Trades: Lessons Learned 🔹 Online Sales of HVAC Systems and Generators 🔹 How Contractor Commerce Converts Web Traffic 🔹 Paid Ad Campaign Outcomes and Adjustments 🔹 Using Online Payments and Membership Tools 🔹 Future Testing and Strategy Optimization 🎙️ Hosts: 🗣️ John Wilson 🧰 Contractor Commerce Contractors: Ready to sell online without the tech headaches? Contractor Commerce lets you turn your existing website into a real online store—no coding, no inventory, no hassle. From filters to full system installs, your customers can shop 24/7, right from your site. ✅ You stay in control: set your own pricing, choose what you sell, and fulfill orders yourself ✅ Engage more new customers and serve existing ones better ✅ Build a scalable, year-round revenue stream—auto-shipping filters, booking installs, and more 🚨 Special Offer: Get your first 60 days FREE Thousands of contractors are already doing it. Don’t get left behind. More Ways To Connect with O&O John Wilson, CEO of Wilson Companies | |||
| #199 The $174M Remodel Company No One Saw Coming | 20 May 2025 | 00:55:18 | |
In this episode of Owned and Operated, we sit down with AJ and Noah—the powerhouse founders behind Premier Home Pros—to reveal how they scaled their home services business from $0 to a projected $174 million in just three years. Launched from a dining room table in 2022, AJ and Noah built a home improvement juggernaut using proven sales systems, smart team building, and bold marketing strategies that fueled rapid growth. But their journey wasn’t without hurdles. From expensive ad failures to tough people problems, they open up about what it really takes to scale at lightning speed. Whether you're aiming to grow your home services company, lead a larger team, or implement repeatable growth systems, this episode is packed with actionable insights, operator-tested frameworks, and real-world strategy breakdowns. 🚨 In This Episode, We Cover: 🎙️ Hosts: 🗣️ John Wilson 🚀 Huge Shoutout to SupplyHouse! When it comes to fast turnaround times, SupplyHouse has our back! With 250,000+ SKUs covering plumbing, HVAC, and electrical, they make sure we get the right materials—fast and hassle-free. 💡Their Trademaster program offers free shipping, returns, and discounts, all with no membership fee. Use promo code SH5 for five percent off your first order— Code is valid through 9/30/2025. 🔗 Check them out & level up your supply game here FieldPulse is an incredible Field Service Management platform that helps you save hours each week while keeping your operations running smoothly. If you're looking to streamline your processes, stay competitive, and focus on what truly matters, FieldPulse is a game-changer! 📢 Enjoyed the episode? More Ways To Connect with O&O John Wilson, CEO of Wilson Companies | |||
| How to Scale to $100M Without Breaking Your Business | 05 Feb 2026 | 00:36:03 | |
How do you keep growing fast without breaking your business? In this Owned and Operated supercut, John Wilson pulls together his favorite moments from recent conversations on what actually snaps when you scale: cash, leadership bandwidth, and the frontline experience that drives revenue. You’ll hear why growth is expensive (in trucks, infrastructure, and overhead), how disciplined operators reinvest instead of upgrading their lifestyle too early, and why “the war is won inside the home” no matter how good your dashboards look. If you’re running HVAC, plumbing, electrical, or roofing and feeling the strain of growth, this episode gives you the frameworks—and the hard truths—to keep momentum without chaos. In this episode, you’ll learn:
Connect: 💼 Shoutout to Quick Staffers LLC
💼Shoutout to Avoca AI! 💼 Big Reputation — Stop chasing reviews and watching competitors outrank you. Big Reputation is the AI-powered review + SEO platform built for home service pros. Automate review generation, respond with AI, track local SEO, and integrate with your CRM. Setup is free, and your first month’s on the house. #HomeServices #HVAC #Plumbing #BusinessGrowth #Operations #Leadership #Acquisitions #ServiceTitan #OwnedAndOperated #JohnWilson More Ways To Connect with O&O John Wilson, CEO of Wilson Companies | |||
| #198 This ONE Mistake Can Tank Your First Acquisition | 16 May 2025 | 00:14:54 | |
Don’t Fall for the Buyer’s Trap: Why No-Marketing Businesses Aren’t Easy Wins Jack unpacks the "buyer’s trap": the dangerous assumption that adding marketing will instantly generate revenue. In reality, successful marketing requires time, capital, and deep strategic focus—and that investment often erodes the profit margins buyers were initially excited about. Instead of chasing fixer-uppers, Jack recommends targeting businesses with established marketing systems already in place. It’s about buying stability, not a project. Whether you're just starting your acquisition journey or knee-deep in LOIs, this episode is a must-listen for anyone looking to grow through home service business acquisitions without overextending financially.
🔹 Why “just add marketing” is a flawed growth plan 🎙️ Episode Host 💼 Special Thanks to First Internet Bank! Looking to buy or expand a business? First Internet Bank is a National Preferred SBA lender specializing in acquisitions for the skilled trades. Their SBA loan program offers up to 90% financing for business acquisitions, partner buyouts, and commercial real estate—plus optional lines of credit to fuel future growth. Unlike traditional lenders, they take a “how can we” approach, making deals happen for both first-time buyers and experienced operators. 👉 Special Offer: Mention Owned and Operated for a reduced good faith deposit and a complimentary deal review + buyside prequalification. Connect with Alan Peterson from First Internet Bank here to get started 📢 Enjoyed the episode? 📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions. More Ways To Connect with O&O John Wilson, CEO of Wilson Companies | |||
| #197 What’s Actually Working in Home Service Marketing in 2025 (Proven Growth Strategies) | 15 May 2025 | 00:59:53 | |
John teams up with Sam Preston, CEO of Service Scalers, to break down the exact marketing strategies that move the needle for home service businesses. Whether you’re HVAC, plumbing, or any trades business, you'll learn how to prioritize channels that capture demand today—before wasting money on ones that might (or might not) pay off later. From real-world wins to costly missteps, John and Sam unpack where most businesses go wrong—like blowing budgets on flashy billboards while ignoring Google Ads, LSAs, and SEO. This isn’t theory; it’s a tactical deep dive grounded in what’s actually working right now. 🚨 What You'll Learn: 💼 Special Thanks to Service Scalers! We’ve been partnering with Service Scalers to maximize our Local Service Ads (LSAs) and optimize our Google My Business profiles, and the results have been incredible. With hundreds of thousands in sales and 900+ calls in a single week, GMBs are now our top-performing organic lead channel. Want to learn how Service Scalers can do the same for you?
FieldPulse is an incredible Field Service Management platform that helps you save hours each week while keeping your operations running smoothly. If you're looking to streamline your processes, stay competitive, and focus on what truly matters, FieldPulse is a game-changer! 🎙️ Hosts: 📢 Enjoyed the episode? More Ways To Connect with O&O John Wilson, CEO of Wilson Companies | |||
| #196 Hiring Secrets That ACTUALLY Work | 13 May 2025 | 00:38:05 | |
Struggling to find great technicians or keep your best employees around? This episode is your playbook.
More Ways To Connect with O&O John Wilson, CEO of Wilson Companies | |||
| #195 The From Zero to 10 Million Cold Calling | 09 May 2025 | 00:41:01 | |
Looking to break into the home service industry through business acquisitions? In this episode of Jackquisitions, we sit down with Elias Yusef, a 24-year-old entrepreneur who’s quickly making a name for himself by acquiring and scaling blue-collar service businesses. Based in Denver, Colorado, Elias shares how he transitioned from selling appliances to owning a fast-growing plumbing company, using creative deal structures and relentless outreach to land his first acquisition. His story offers a blueprint for aspiring entrepreneurs who want to grow through home service business acquisitions and enter the trades without large upfront capital. Elias walks us through how he sourced deals through cold calling, built a team of experienced operators, and executed a management services agreement (MSA)—a unique acquisition model that minimizes financial risk while maximizing upside. With ambitious plans to hit a $10 million revenue run rate by the end of the year and scale to $27 million, Elias reveals his playbook for growth through acquisitions, operational excellence, and mentorship from seasoned industry professionals. 🎁 Get a free tax & financial review or 10% off a QOE report.
Looking to buy or expand a business? First Internet Bank is a National Preferred SBA lender specializing in acquisitions for the skilled trades. Their SBA loan program offers up to 90% financing for business acquisitions, partner buyouts, and commercial real estate—plus optional lines of credit to fuel future growth. Unlike traditional lenders, they take a “how can we” approach, making deals happen for both first-time buyers and experienced operators. 👉 Special Offer: Mention Owned and Operated for a reduced good faith deposit and a complimentary deal review + buyside prequalification. Connect with Alan Peterson from First Internet Bank here to get started 📢 Enjoyed the episode? More Ways To Connect with O&O John Wilson, CEO of Wilson Companies | |||
| #194 This AI Transformed Customer Service—Here's How Avoca Did It | 08 May 2025 | 00:21:58 | |
Curious how AI is transforming the way home service businesses handle customer calls and convert leads? In this episode of Owned and Operated, John sits down with Rafi, from Avoca—an innovative voice AI platform purpose-built for the trades. Together, they dive deep into how AI is reshaping call center operations, reducing reliance on human CSRs, and boosting conversion rates across the board. From 24/7 call answering to real-time customer interaction, Avoca is helping businesses from $2M to $100M scale more efficiently while cutting costs and minimizing lost leads. Rafi shares the strategy behind successful AI implementation, stressing the importance of starting small, refining workflows, and scaling with confidence. Plus, we explore other high-impact AI tools for home service businesses, like in-field technician coaching and automated dispatching—offering a glimpse into the future of operational excellence in the trades. 🚨 In This Episode, We Cover: 🎙️ Episode Host:
📢 Enjoyed the episode? More Ways To Connect with O&O John Wilson, CEO of Wilson Companies | |||
| #193 The Truth Behind Scaling a Successful Plumbing Business | 06 May 2025 | 00:37:18 | |
Want to grow and scale your plumbing business with proven strategies for sales, operations, and fulfillment? In this episode of Owned and Operated, we break down exactly how to build a successful plumbing company—from optimizing pricing structures and boosting conversion rates to training teams and improving customer experience. Hosts John Wilson and Jack Carr share their real-world experiences growing a profitable plumbing business, revealing hard-won lessons and key tactics that drive sustainable growth in the home service industry. Whether you’re a plumbing business owner, contractor, or service entrepreneur, this episode is your go-to guide for mastering plumbing sales, improving operational efficiency, and setting up systems for long-term success. We cover essential topics like lead generation, sales funnels, service fulfillment, and the importance of dedicated sales and installation roles. Plus, we take you behind the scenes of our own journey—building a professional studio and reflecting on the realities of growing both a service business and a brand. 🚨 In This Episode, We Cover: 🔹 The core pillars of growth: leads, sales, and fulfillment
Need trained HVAC & plumbing CSRs at a fraction of the cost? Quick Staffers LLC specializes in placing top-tier global talent with the best SOPs and scripts. 🔥 Get $1,000 off your first placement here 🎙️ Episode Hosts: 📢 Enjoyed the episode? More Ways To Connect with O&O John Wilson, CEO of Wilson Companies | |||
| #192 The Ultimate Playbook to Buy & Scale Small Businesses | 02 May 2025 | 00:45:32 | |
Whether you’re a new buyer, an aspiring entrepreneur, or an operator aiming to expand your portfolio, this episode is your blueprint for mastering business acquisitions, deal structuring, and effective broker relations. Learn proven strategies for sourcing deals, building trust with sellers, and navigating private equity competition. Discover how top acquirers are identifying great opportunities, building authentic connections, and using storytelling to stand out in a crowded market. You’ll also hear real-life examples of deals—from pool cleaning to art framing shops—and gain insight into due diligence, deal terms, and transitioning ownership the right way. 🚨 In This Episode, We Cover: 🔹 How to cold call and source small business deals effectively
👉 Special Offer: Mention Owned and Operated for a reduced good faith deposit and a complimentary deal review + buyside prequalification. 🎙️ Episode Host: 📢 Enjoyed the episode? More Ways To Connect with O&O John Wilson, CEO of Wilson Companies | |||
| #191 How AI Is Transforming Lead Generation and Market Expansion | 01 May 2025 | 00:58:54 | |
Want to grow your HVAC, plumbing, or roofing business using AI, lead generation, and marketing automation? In this episode of Owned and Operated, we dive into how artificial intelligence is transforming the home service industry. Host John Wilson sits down with James Zaner from Modernize to explore cutting-edge strategies for using AI-powered tools to generate high-quality leads, automate operations, and expand into new markets. Whether you're a contractor, service business owner, or operator looking to scale, this episode is your playbook for growth through AI integration, customer segmentation, and smart marketing systems. Discover how top-performing service businesses are leveraging AI for business growth, customer acquisition, and operational efficiency. James shares how Modernize uses tools like ChatGPT, CRM systems, and AI automation to improve sales productivity, nurture long-term customer value, and drive sustainable expansion. From optimizing lead generation funnels to implementing AI agents and marketing tech stacks, you’ll learn exactly how to modernize your service business and stay ahead in a competitive market. 🚨 In This Episode, We Cover: 🔹 Real-world applications of ChatGPT and automation in business operations 🔹 The importance of customer segmentation and CRM in growth 🔹 Why modernizing traditional trades is crucial for future-proofing 🔹 How to align marketing strategy with long-term customer value 🔹 Market expansion tactics driven by smart data and AI 💼 Special Thanks to Service Scalers! We’ve been partnering with Service Scalers to maximize our Local Service Ads (LSAs) and optimize our Google My Business profiles, and the results have been incredible. With hundreds of thousands in sales and 900+ calls in a single week, GMBs are now our top-performing organic lead channel. Want to learn how Service Scalers can do the same for you? 💼 Shoutout to Avoca AI! Looking to train your call center and improve technician performance? Avoca AI helps teams identify issues, improve call quality, and drive results from start to finish. 🎙️ Episode Host: 🗣️ John Wilson 🎙️ Episode Guest: 🗣️ James Zayner 📢 Enjoyed the episode? ✅ Like, Comment & Subscribe for weekly content on growing and scaling service businesses, marketing, ops, AI tools, and more! More Ways To Connect with O&O John Wilson, CEO of Wilson Companies | |||
| #190 How AI and Automation Are Revolutionizing Home Service Marketing | 29 Apr 2025 | 01:37:52 | |
Looking to supercharge your business growth through smarter marketing, AI integration, and automation? In this episode of Owned and Operated, we sit down with Sam Preston and Ethan Wright from Service Scalers to dive deep into the strategies that are transforming small and medium-sized businesses. Whether you're just starting to invest in digital marketing or optimizing operations with AI, this episode is packed with actionable advice to drive profitability and efficiency. Sam and Ethan share what’s working right now in digital marketing—from leveraging long-tail keywords to integrating AI agents that improve customer service and business operations. You’ll hear how to build a brand that stands the test of time, how automation boosts lead generation, and why customer retention is more important than ever for scaling sustainably. 🚨 In This Episode, We Cover: 💼 Shoutout to Avoca AI! Looking to train your call center and improve technician performance? Avoca AI helps teams identify issues, improve call quality, and drive results from start to finish.
FieldPulse is an incredible Field Service Management platform that helps you save hours each week while keeping your operations running smoothly. If you're looking to streamline your processes, stay competitive, and focus on what truly matters, FieldPulse is a game-changer!
🗣️ John Wilson – @WilsonCompanies
🗣️ Sam Preston
✅ Like, Comment & Subscribe for weekly content on growing and scaling service businesses, smart operations, marketing strategies, and much more More Ways To Connect with O&O John Wilson, CEO of Wilson Companies | |||
| #189 How to Scale a Small HVAC Business with Proven Strategies | 24 Apr 2025 | 01:04:33 | |
From Investment Banking to HVAC Ownership: Will’s First 90 Days Scaling a Service Business 🚨 In This Episode, We Cover: Shout Out to FieldPulse 🚀 💼 Shoutout to our Owned and Operated Pro program. We’ve built Owned and Operated Pro for operators who are serious about growth. It's the behind-the-scenes pass to real acquisition strategies, deep dives into operations, and the exact tools we're using to scale service businesses. 🎙️ Episode Hosts: 🗣️ Jack Carr – @thehvacjack 🎙️ Episode Guest: 📢 Enjoyed the episode? More Ways To Connect with O&O John Wilson, CEO of Wilson Companies | |||
| Under $5M? Marketing Isn’t Complicated (Here’s the Playbook) | 03 Feb 2026 | 00:39:15 | |
How do you stop wasting money on marketing… and start building a lead engine that actually scales? In this episode of Click to Calls, John Wilson sits down with Service Scalers CEO Sam Preston to break down one of the biggest mistakes growing home service operators make: Hiring a marketing person too early — and expecting them to do everything. They walk through what your first real marketing hire should look like, why most owners misunderstand the budget math, and John’s spicy take: If you’re under $5M, marketing isn’t complicated — you just need to execute the basics consistently. Whether you run HVAC, plumbing, or electrical, this episode gives you a clear framework for when to stick with an agency, when to go in-house, and what “good marketing” actually looks like when the board is light and you need calls fast. In this episode, you’ll learn:
💼 Extra Special Thanks to Service Scalers!
Connect John Wilson: https://x.com/WilsonCompanies More Ways To Connect with O&O John Wilson, CEO of Wilson Companies | |||
| #188 How Traditional Media Drove $100K+ in Plumbing Leads | 22 Apr 2025 | 01:44:19 | |
Looking to grow your home service business with smarter marketing? Learn why optimizing your Google My Business profile is now the most effective organic lead generator, how to use LSAs the right way, and where traditional channels like TV and radio still hold value—when used strategically. We also dig into ROI tracking, tech-powered branding, and building a unified marketing approach that amplifies reach and impact. This episode is packed with insights for home service business owners, marketers, and anyone looking to build a stronger brand presence both online and offline. 🚨 In This Episode, We Cover:
💼 Special Thanks to FieldPulse 🎙️ Episode Host: 🎙️ Episode Guest: 📢 Enjoyed the episode? More Ways To Connect with O&O John Wilson, CEO of Wilson Companies | |||
| #187 Junk Removal as a Scalable Business? | 17 Apr 2025 | 00:44:44 | |
Looking to grow your junk removal business or expand your service-based company? In this episode uncover actionable business strategies, marketing hacks, and scaling secrets that fuel sustainable growth in the service industry. From humble beginnings during the pandemic to building a mission-driven brand, Walter shares his blueprint for success and the powerful role of community impact.
More Ways To Connect with O&O John Wilson, CEO of Wilson Companies | |||
| #186 Turning Tow Trucks Into Business Success | 15 Apr 2025 | 00:50:03 | |
Looking to grow your towing business or break into the towing industry? In this episode, Jack Carr hosts Matt Saskin from East Coast Towing to explore proven towing business strategies, effective growth tactics, and the latest towing industry trends. Matt shares his unique journey from a tech background to becoming a successful towing company owner, covering topics like AI-powered call center solutions with Avoca, consensual vs. non-consensual towing, and much more. More Ways To Connect with O&O John Wilson, CEO of Wilson Companies | |||