Own Your Firm – Details, episodes & analysis

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Own Your Firm

AJ Zepeda & Logan Graf

Business

Frequency: 1 episode/0d. Total Eps: 1

A podcast by two firm owners trying to figure it out one step at a time. AJ & Logan have been running their own firms for a few years and have come together to share stories, thoughts and insights on what that means and hopefully help some other firm owners through their journey.

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Score global : 68%

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Own Your Firm Episode 1

Season 1 · Episode 1

Tuesday, September 8, 2026 • Duration 21:10

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Own Your Firm: Why We’re Starting This Podcast and What to Expect

AJ and Logan announce their new podcast, “Own Your Firm,” created as scheduled “bro time” and a space to discuss how firm owners can build businesses that don’t lead to burnout. They explain the title’s inspiration and aim to help accountants become better business owners, noting industry trends like consolidation, acquisitions, and AI. Planned topics include running firms effectively, bridging CAS and tax perspectives, light current events, listener questions, and pulling discussions from Logan’s accounting firm owner community, Counter, plus possible product/tech reviews and a “random” segment. They share brief personal backgrounds: both are Christian dads with three kids; AJ (32) worked at small and large firms, including niche dental accounting, now owns a firm with partners and does consulting; Logan (35) runs The Graff Tax Co. (founded 2020), creates content, and built Counter to about 280 members.

00:00 Podcast Kickoff

00:49 Why Own Your Firm

02:12 Firms That Dont Own You

04:11 Planned Segments And Reviews

08:27 From Job To Business Owner

12:15 Meet AJ Background Story

16:53 Meet Logan Counter And Firm

19:17 Future Ideas And Wrap Up

Own Your Firm – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Own Your Firm – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Buzzsprout1

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Buzzsprout1