Own Your Business – Details, episodes & analysis

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Own Your Business

Sam Jacobson with Ideaction

Business

Frequency: 1 episode/7d. Total Eps: 261

A podcast for wedding professionals who want the knowledge and skills to grow a business with confidence. Industry authority Sam Jacobson hosts solo or with fellow sales and marketing expert, Katy Taylor Jacobson, with bite-sized, 20-minute episodes. Listeners take away one big idea with simple steps to put what you learn into action. Topics focus on sales, pricing, websites, and growing a team.

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Data updated on 15/09/2026

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http://www.ideactionconsulting.com
4 shares
https://ideaction-consulting-9.showitpreview.com/3-ways-to-book-when-slow-workshop
4 shares
http://www.shiftbusinessretreat.com
3 shares

https://www.instagram.com/anaisevents
1 share

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Score global : 28%

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Ask These Questions on Your Next Discovery Call

Monday, September 14, 2026 • Duration 45:50

Most discovery calls get through the checklist but never reach the truth. In this episode, Sam and Katy break down why a discovery call is where you guide a couple to discover what they want, not where you pitch, and walk through the specific open-ended question to ask for seven different vendor categories.

You'll learn:

Why couples often don't know what they need until the right question surfaces it
The difference between an open-ended and a closed question, and why it matters on a sales call
Specific questions to ask couples if you're a photographer, planner, florist, or videographer
How to turn a couple's answer into a pitch, without ever sounding like one

Two quick newsflashes:

AI is changing how couples search. A new generation of buyers is changing what they expect. And a flood of new business owners is changing who you're competing against. Shift how you do business, or watch your traction slip away.

If you're feeling like you're flying blind — you're not alone. But you can't afford to wait and see what happens next.

So here’s the second PSA: If you love this podcast, then push pause on it and go sign up for our annual State of the Industry panel on Monday, September 14th at 12pm ET. Don't worry, I'll wait. Now, seriously — push pause and go to our Instagram @ideactionconsulting and sign up through the link in our profile.

Okay, good, now that you're back. I'm sitting down with five of the savviest people in this industry — Anja Winikka, Kate Turner, Jason Rhee, Malike Adigun, and KT Merry — to talk about what's really going on in 2026, and what's coming in 2027.

Hard truths. Honest conversation. No sugarcoating.

And it's free. It's virtual. So put on your stretchy pants, pour yourself something — coffee, wine, no judgment, depends on the time of day — and sign up now.

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What My Clients Asked Me This Week

Monday, September 7, 2026 • Duration 49:10

Every wedding business owner wonders if they're the only one struggling with something. They're not. In this episode, Sam pulls ten real, fully anonymized questions from client calls over the last two weeks, and he and Katy talk through each one live, tying it back to a New York Times piece on why the most successful people ask for help instead of grinding through alone.

You'll learn:

Why the same handful of problems show up across almost every wedding business
What to do when you're ready to level up but not sure a rebrand is the answer
How to know if a rate increase backfired because of unclear signals, not price
What business owners wish someone had told them before a big life or market change

Two quick newsflashes:

If you're feeling like you're flying blind — you're not alone. But you can't afford to wait and see what happens next.

Hard truths. Honest conversation. No sugarcoating.

And it's free. It's virtual. So put on your stretchy pants, pour yourself something — coffee, wine, no judgment, depends on the time of day — and sign up now.

How AI Is Misleading Your Couples

Monday, August 31, 2026 • Duration 44:32

Sam set a trap for an AI chatbot: a series of wedding questions he already knew it would get wrong, just to see how wrong. The answers were bad enough to bring straight to the show. In this episode, Sam and Katy break down real AI responses couples are getting right now, and what that misinformation does before a couple ever picks up the phone.

You'll learn:

Why couples are asking AI instead of Googling, and what changed
The real dollar figures AI gave for a Napa wedding, and how far off they were
How AI's overconfident answers set couples up for a bad first conversation
Two places vendors can leverage to correct the misinformation

Two quick newsflashes: AI is changing how couples search. A new generation of buyers is changing what they expect. And a flood of new business owners is changing who you're competing against. Shift how you do business, or watch your traction slip away.

If you're feeling like you're flying blind — you're not alone. But you can't afford to wait and see what happens next.

Hard truths. Honest conversation. No sugarcoating.

And it's free. It's virtual. So put on your stretchy pants, pour yourself something — coffee, wine, no judgment, depends on the time of day — and sign up now.

5 Ways You're Sabotaging Your AI Output

Monday, August 24, 2026 • Duration 26:11

Most people using AI regularly have no idea they're making these mistakes, because none of them come with a warning.

In this episode, Sam and Katy break down five habits that quietly sabotage AI output: an AI that agrees too easily, copy-pasted output that doesn't sound like you, chats that run too long, bloated files, and prompts too vague to work with.

You'll learn:

Why AI agreeing with you almost every time isn't confirmation, it's a design choice
Why copying AI's first draft costs you more than it saves
What a chat's memory loses the longer a conversation runs
What a bloated file in your project folder costs you without you noticing

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You're Talking to AI the Wrong Way

Monday, August 17, 2026 • Duration 29:51

Most people ask AI to solve the problem they think they have, without ever stopping to check if it's the right problem in the first place.

In this episode, Sam and Katy explain what makes a question work well with AI, and why the four words they use more than any other change the entire quality of the answer.

You'll learn:

Why narrow, one-shot questions produce flat, forgettable answers
How to use AI as a brainstorm partner instead of an order taker
What asking for a sample first changes about the final result
The two words that turn a first-response into something worth using

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AI Starter Kit for Wedding Pros

Monday, August 10, 2026 • Duration 39:00

Most wedding pros are using AI like a fancy search engine and leaving most of its value on the table.

In this episode, Sam and Katy walk through their own switch from ChatGPT to Claude, why they made it, and the information business owners need to give AI before the output stops sounding generic.

You'll learn:

Why picking the right platform matters more than most people think
How to hand AI the details it needs about your business before asking for results
What changes once your ideal client and brand voice are part of the setup
Why so much AI output still sounds like nobody in particular

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Website Red Flags Couples Notice Right Away

Monday, August 3, 2026 • Duration 42:40

Couples decide whether to keep browsing your website in about the time it takes to read this sentence. What are they seeing that's making them leave?

In this episode, Sam and Katy go through nine specific red flags on wedding websites that quietly push couples away before they ever reach out, and what to fix first.

You'll learn:

Why your hero section matters more than your branding for that crucial first impression
The services page mistake that leaves couples stuck and unable to take the next step
How an outdated font or dated design signals more than you think to a scrolling couple
What to put on your About page instead of a list of credentials

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Why Couples Say "Yes" (and It's NOT Your Portfolio)

Monday, July 27, 2026 • Duration 25:26

There's a moment couples decide to book you, but it's not the moment you think. It's not the portfolio, not the pricing, not even the proposal. It's dozens of smaller moments stacked on top of each other, and most wedding pros are only paying attention to one of them.

In this episode, Sam and Katy trace the buyer's journey couples go through, from the second they realize they need help to the second they sign, and where deals get won or lost along the way.

You'll learn:

Your portfolio gets you in the room. It's rarely what gets you the booking.
Couples move through three distinct stages before they decide, and each one calls for something different from you
Pricing triggers loss aversion in the brain, which is why value has to come first
A weaker portfolio can still win the client if the trust-building moments are handled better

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Your inquiries are up, but your excitement about them isn't. What's really going on?

Monday, July 20, 2026 • Duration 28:04

In this episode, Sam and Katy dig into why content that doesn't speak to the right audience keeps filling your calendar with the wrong clients, and what to do about it before you scramble and make it worse.

You'll learn:

Why chasing what's working for a competitor almost always backfires
How AI-written copy makes your messages sound like everyone else's
The real reason conversion rates drop when the wrong leads fill your inbox
What it takes to understand your ideal client beyond surface details

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Listener Fave: Perfectionism's Upsides and Downsides

Monday, June 29, 2026 • Duration 46:32

You've probably told yourself you're a perfectionist like it's a badge of honor. Detail-oriented. High standards. Won't put your name on anything that isn't right.

But what if perfectionism isn't your superpower? What if it's the reason your website still isn't live, your inquiry response takes three hours to write, and you've been "almost ready" to raise your prices for six months?

This episode is one of our most listened-to episodes ever, and we're bringing it back because summer is exactly when perfectionism tends to win. Busier schedules, less margin, more reasons to delay the thing you know you should do.

Katy and I are both perfectionists. Different kinds, it turns out. And in this episode, we get honest about what that actually looks like in a real business and a real marriage, including how each type quietly sabotages your growth in ways you might not even recognize yet.

If you've ever delayed a decision because the timing wasn't perfect, or finished something only to immediately wonder if it was good enough, this one was made for you. You'll walk away with language for what's actually happening when you stall, overthink, or avoid, and a clearer picture of where your particular brand of perfectionism is costing you the most.

Summer is short. Don't spend it stuck.

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Own Your Business – Details, episodes & analysis

Podcast details

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Own Your Business – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other23

Instagram1

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Other23

Instagram1

Related Shows Based on Content Similarities