Ready to make some Campground marketing magic? Communication through great marketing still remains a timeless and potent tool for connecting with your audience. Here's what we would focus on to level up your park's marketing. Ready to get started on marketing for your park? Learn more here: ⁠https://outdooralliances.com/⁠

Want to catch up on past episodes and learn more about marketing? Visit our podcast website: ⁠https://podcast.outdooralliances.com/

Let's talk about the latest campground news from this past week, which comes from Woodall's Campground Magazine. We'll discuss topics like the legal issues surrounding drones, creating a better online booking experience, how to attract campers to your park, and more.

Ready to get started on marketing for your park? Learn more here: ⁠https://outdooralliances.com/⁠

Want to catch up on past episodes and learn more about marketing? Visit our podcast website: ⁠https://podcast.outdooralliances.com/⁠

Let's talk about the current state of the RV industry, what this means for your park, and the positive signs I'm seeing as rv shipments continue to plummet. We'll look at the financial results from Skyline Champion Corporation & Pathfinder Ventures as well as a recent survey from Winnebago on consumer sentiment and behavior in the outdoor recreation sector.

Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/

Today we have a special episode featuring Joe & Rose Duemig, Co-owners of App My Community a customized mobile app designed to enhance engagement within any community. Joe has worked previously as a Principal Consultant for Oracle & an OKM Consultant for Travelport. Rose has worked previously as a Meeting and Event Planner and Consultant.

They will share how to improve your park marketing efforts by creating your own customized online application for your RV Park or Campground. Let us know what you think!

****

Follow us on Instagram: @outdooralliancespod

Find us on LinkedIn: https://www.linkedin.com/company/outdooralliances-podcast/

Join our weekly marketing newsletter here: http://eepurl.com/hH_fjr

Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com

Let's talk about how to find your ideal customer and how to attract more of those customers to your RV Park or campground with great marketing and content solutions. Let us know what you think!

Today's episode features TJ Ammond, Owner of Campsite 360 which helps campgrounds increase sales and exposure to campers across the country by integrating 360-degree photos with campground maps.

He’ll share his thoughts on 360 videos and how this technology is changing the way consumers interact in the Camping industry. Let us know what you think!

****

Follow us on Instagram: @outdooralliancespod

Find us on LinkedIn: https://www.linkedin.com/company/outdooralliances-podcast/

Join our weekly marketing newsletter here: http://eepurl.com/hH_fjr

Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com

Let's talk marketing a new campground and quick tips for your marketing success. When starting a new project, the last thing on your mind is promoting and building an audience. Our goal is to change that. Let us know what you think!

Today's episode features Casey Cochran, Director of Business Development at Campspot, which offers user-friendly campground reservations software for outdoor hospitality properties across the U.S. and Canada, including RV parks, transient and seasonal parks, municipal campgrounds, festivals, event centers, family campgrounds, fairgrounds, and glamping resorts.

He’ll share his thoughts on the current state of the Outdoor Hospitality industry, how campgrounds can apart and what’s new at Campspot. Let us know what you think!

****

Follow us on Instagram: @outdooralliancespod

Find us on LinkedIn: https://www.linkedin.com/company/outdooralliances-podcast/

Join our weekly marketing newsletter here: http://eepurl.com/hH_fjr

Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com

Today's episode features Geoff & JoAnne from My Bucket List Day. Geoff is also President at Global Wireless Business Solutions, a technology firm leading teams to develop various technologies to solve problems for large and small companies. Recently Geoff & JoJo traveled to Florida to attend the 2022 Florida RV Supershow.

They’ll share about their experience at the RV show and the new things happening in the industry. Let us know what you think!

****

Follow us on Instagram: @outdooralliancespod

Find us on LinkedIn: https://www.linkedin.com/company/outdooralliances-podcast/

Join our weekly marketing newsletter here: http://eepurl.com/hH_fjr

Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com

Today's episode features Sterling Dodd talking about RV Park Development. Sterling acquires, manages, and sells destination-style RV parks and campgrounds with Wolf Hill Investments. He is also a Capital Advisor for Fervent Capital which specializes in capital advisory for owners and operators in the outdoor hospitality space.

He’ll share his thoughts on how to develop and start an RV Park and the success strategies he’s learned from being in the industry. Let us know what you think!

****

Follow us on Instagram: @outdooralliancespod

Find us on LinkedIn: https://www.linkedin.com/company/outdooralliances-podcast/

Join our weekly marketing newsletter here: http://eepurl.com/hH_fjr

Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com

Today's episode features Holly Priestly, a Multimedia Storyteller & Writer. Holly has been living and traveling in her converted van for almost 3 years. She specializes in Written, Audio, & Visual Content Creation, Branding, and Audience Engagement.

She'll share her thoughts on creating good content and what it means to start using the internet. As well as what it’s like to travel and work. Let us know what you think!

****

Follow us on Instagram: @outdooralliancespod

Find us on LinkedIn: https://www.linkedin.com/company/outdooralliances-podcast/

Join our weekly marketing newsletter here: http://eepurl.com/hH_fjr

Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com

Let's talk about creating more user-generated content and how to encourage your own guests to share pictures, videos, and testimonials that grow your campground and help you book more campsites. Let us know what you think!

****

Follow us on Instagram: @outdooralliancespod

Find us on LinkedIn: https://www.linkedin.com/company/outdooralliances-podcast/

Join our weekly marketing newsletter here: http://eepurl.com/hH_fjr

Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com

Today's episode features Kelly Jones, Vice President of RV Operations for The Jenkins Organization where she oversees their acquisition and development of RV resorts through the United States. Previously Vice President of Operations for Leisure Systems, Inc., the franchisor of the 85 Yogi Bear’s Jellystone Parks, her primary function was to work with franchisees to improve operations and facilitate revenue growth. Kelly also recently received the 2020 Herb Strauss Educational Impact Award from the National Association of RV Parks & Campgrounds (ARVC).

She'll share Jenkin’s plans and expansion happening around the country and her take on the current state of the camping industry. Let us know what you think!

****

Follow us on Instagram: @outdooralliancespod

Find us on LinkedIn: https://www.linkedin.com/company/outdooralliances-podcast/

Join our weekly marketing newsletter here: http://eepurl.com/hH_fjr

Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com

Let's talk about how to protect your online reputation and "build your moat" while not letting your emotions get in the way. We'll also discuss monitoring all your review sites and how to add reviews on Google, TripAdvisor, Yelp, and RV park directories.

Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/

Let's talk about Reservation systems and using your data to better understand your customers and market to them. Learn this technique and you’ll fill your campsites faster and generate more reservations quickly. Let us know what you think!

****

Follow us on Instagram: @outdooralliancespod

Find us on LinkedIn: https://www.linkedin.com/company/outdooralliances-podcast/

Join our weekly marketing newsletter here: http://eepurl.com/hH_fjr

Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com

Today's episode features Kerisa Tiongson owner of Outside Voice Digital Marketing which works with Outdoor, Adventure, and Travel businesses, owner of Vay-K Mode Travel planning. She is also a full-time RVer and travel writer. Kerisa, thank you so much for being with us. She'll share her perspective on the camping industry and her experience traveling the country over the last year. Let us know what you think! **** 

Follow us on Instagram: @outdooralliancespod

 Find us on LinkedIn: https://www.linkedin.com/company/outdooralliances-podcast/ 

Join our weekly marketing newsletter here: http://eepurl.com/hH_fjr 

Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com

Today's episode features Lori Severson from the Campground Owners Expo (COE), owner of Severson & Associates, a training, consulting, and marketing company, owner of Champion Riverside Resorts, Executive Director for the Wisconsin Association of Campground Owners, and a volunteer for the Gilbert Brown Foundation

She'll share her thoughts on the show this year and we will get an opportunity to preview next year’s COE show. Let us know what you think!

****

Follow us on Instagram: @outdooralliancespod

Find us on LinkedIn: https://www.linkedin.com/company/outdooralliances-podcast/

Join our weekly marketing newsletter here: http://eepurl.com/hH_fjr

Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com

Today's episode features Sterling Dodd from Wolf Hill Investments which acquires, manages, and sells destination-style RV parks and campgrounds. Sterling is also a Capital Advisor for Fervent Capital which specializes in capital advisory for owners and operators in the outdoor hospitality space.

He'll share his insights on how to invest in RV parks and campgrounds as alternative investments and the excitement coming to the Outdoor Hospitality industry. Let me know what you think!

****

Follow us on Instagram: @outdooralliancespod

Join our weekly marketing newsletter at: outdooralliances.com

Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com

Today's episode is the audio from a presentation on marketing your business in the off-season. Are you struggling? It’s probably because your Campground or RV Park isn’t optimized for growth and new reservations. Many owners and operators struggle because they don’t have a defined plan or strategy. Having the right plan can save you time and money and it allows you to make your marketing more effective. Join us and learn the skills to market better and bring you success.

Enjoy and let us know what you think!

Get the slide deck presentation here: https://www.slideshare.net/AlexBurkett1/offseason-marketing-for-campgrounds-rv-parks

Follow us on social media: @outdooralliances

See the full YouTube video here: https://www.youtube.com/channel/UC8jZQgpWTXDI0Eld7WTMPtw

Want to become a guest on the show? Let us know! Send an email to podcast@outdooralliances.com

Today's episode features Jon Burek, Executive Vice President for Leisure Systems, Inc. the franchisor of Jellystone Parks. Leisure Systems, Inc. launched in 1969, and the Jellystone Park™ system is the second largest chain of campgrounds, boasting over 75 locations across the US and Canada. It was also ranked #1 in the Franchise Camping Category three of the last four years.

He'll share his insights on how the pandemic has changed campground operations, what he's learned during this process, and how Jellystone Park continues to be a leader in the camping community with exciting new updates and changes. Let us know what you think!


Follow us on social media: @outdooralliances

Join our weekly marketing newsletter at: https://outdooralliances.com

Want to become a guest on the show? Let us know! Send an email to podcast@outdooralliances.com

The Outdoor Alliances Podcast is the next-generation marketing podcast for Outdoor Hospitality Industry owners & professionals. Your source for marketing updates, business advice, and great conversations about all things in the Outdoor Hospitality industry. 

Each week you can expect to hear about relatable experiences, helpful advice, and practical marketing advice to help your business grow. You'll also hear from campground owners and suppliers working in the industry and how their experiences have impacted them and their businesses. We hope this podcast will challenge you and help you grow. We're so excited you're here!

Visit our website and subscribe here: podcast.outdooralliances.com

Did you know that 71% of CMOs lack the budget needed to execute a paid marketing strategy in 2023? In today's episode, we'll discuss some steps you can take to use free media and promotional tools when you're working with a smaller budget.

Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/

Thank you to all of our listeners for your continued support and listenership of our show, the Outdoor Alliances Podcast. We truly appreciate the feedback, our community together, and spending time with us throughout your week. Here's to the next 100 episodes!

Your Google business listing (known by Google as your Business Profile) is a free listing you can create to help get your campground found in more local searches, rank higher than your competitors, and get chosen by more customers. In today's episode, let's talk about how to update your listing and why you need to optimize and maintain your listing.

Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/

Let's talk about the latest campground news and events from this past week including Toby O’Rourke’s Speech on Camper Retention, Equity Lifestyle's Honoring Sam Zell’s Legacy, America’s Outdoor Recreation Act, & The Campground Owners Expo.

Full Speech from KOA's Toby O'Rourke- https://www.youtube.com/watch?v=o6jChxeykrc Video Honoring Sam Zell's Legacy- https://woodallscm.com/sam-zell-founder-of-equity-lifestyle-properties-passes/

Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/

Let's talk about virtual tours and what to consider from a marketer's perspective. We look at the virtual tour providers that serve our industry from an objective matter to try and better understand their products and the keys to know about before purchasing.

Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/

Let's talk about the importance of engaging with your Pinterest followers and explore various strategies to drive traffic back to your website and grow a thriving community of campers. We'll talk about post creation, content planning, and engagement strategies.

Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/

Let's talk about park photography and our tips to help you get excellent photography at your park. Photography plays an important role for campgrounds as we head into this season. Use these guidelines to help alleviate your photo anxiety, and get more from the photos you take.

Want to catch up on past episodes and learn more about marketing? Visit our podcast website at ⁠⁠https://podcast.outdooralliances.com/⁠⁠

Let's discuss today's news, including Meta Platform’s revenue growth in the first quarter & AI-powered recommendations that boost content; spurring engagement and increasing monetization. We'll also discuss Google’s advertising revenue decline for Q3, reflecting a sustained slowdown on YouTube and the impact of broader macroeconomic headwinds.

Want to catch up on past episodes and learn more about marketing? Visit our podcast website at ⁠⁠https://podcast.outdooralliances.com/⁠⁠

This episode is a clip for a "Supplier Showcase" interview with Woodall's Campground Magazine. We chat with Donna Bordeaux, co-owner and founder of Campground Accounting, an industry-specific service provider, about its services and what makes Campground Accounting different.

We also asked Donna about the difference between QuickBooks and a dedicated professional, when to make the switch and the kickoff process.

Ready to get started on marketing for your park? Learn more here: ⁠https://outdooralliances.com/⁠

Want to catch up on past episodes and learn more about marketing? Visit our podcast website: ⁠https://podcast.outdooralliances.com/⁠

Let’s talk with Christine Taylor, attorney and partner at The Towne Law Firm, P.C., who focuses on Outdoor Hospitality Law. In today’s episode, we’ll talk about legal challenges facing campground owners and how you can prepare as we enter the camping season. We discuss topics like long-term tenant relationships, employment issues, limiting liabilities on new amenities, and ADA website issues.

Learn more about The Towne Law Firm, P.C. here: https://townelaw.com/

Want to catch up on past episodes and learn more about marketing? Visit our podcast website at ⁠⁠https://podcast.outdooralliances.com/⁠⁠

Let's talk about the most important metric you need to pay attention to this season to positively impact your marketing campaigns and have a successful camping season. (Hint: it's not as obvious as you might think)

Want to catch up on past episodes and learn more about marketing? Visit our podcast website at ⁠⁠https://podcast.outdooralliances.com/⁠⁠

Staying protected from potential lawsuits is important. While you’re running your park, we will work to ensure your site is protected and accessible while following the best practice guidance and training on website compliance. Let's talk about ADA website compliance, what you need to know, and how to take the first steps to get protected.

Get our website accessibility statement template here: https://rvparkmarketing.com/website-accessibility-statement-template-for-campgrounds/

Want to catch up on past episodes and learn more about marketing? Visit our podcast website at ⁠⁠https://podcast.outdooralliances.com/⁠⁠

Let's talk about three of my favorite free (or cheap) SEO tools that you can use to do keyword research, improve your page speed, and monitor your traffic and site growth.

Want to catch up on past episodes and learn more about marketing? Visit our podcast website at ⁠⁠https://podcast.outdooralliances.com/⁠⁠

Here's a short episode covering one of the Top Traffic Channels for campgrounds and RV parks. This is a quick preview of a presentation we gave covering these topics. Today we're going to talk about using short-form videos and creative marketing to build your community and drive qualified traffic.

Want to catch up on past episodes and learn more about marketing? Visit our podcast website at ⁠⁠https://podcast.outdooralliances.com/⁠⁠

Here's a short episode covering one of the Top Traffic Channels for campgrounds and RV parks. This is a quick preview of a presentation we gave covering these topics. Today we're going to talk about online advertising on Google Search to build a good intent-based marketing campaign.

Want to catch up on past episodes and learn more about marketing? Visit our podcast website at ⁠https://podcast.outdooralliances.com/⁠

Here's a short episode covering one of the Top Traffic Channels for campgrounds and RV parks. This is a quick preview of a presentation we gave covering these topics. Today we're going to talk about using search engine optimization (SEO) and search traffic to drive more reservations.

Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/

Visual imagery plays an important role in the brand experience - the visuals can immediately appeal to your market or turn it off - so align your imagery to your brand strategy. Let's talk about how to define your personality, brand experience, and timeline for creative projects.

Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/

Let's talk about social media engagement and how to track the right metrics to build your community on social media platforms.

At its core, social media engagement is an umbrella term for actions that reflect and measure how much your audience interacts with your content. Social media engagement can include likes, comments and shares, but varies by platform.

Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/

​​​​​​​As avid campers and marketing experts, we understand the importance of online reputation in the camping industry. It can be a daunting task to build and manage a campground's online reputation, but it is worth the effort to get more bookings. In this episode, we will discuss how to use online reputation to boost your campground's bookings.

Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/

Let's talk about how to engage an audience on social media and the steps you need to track to work with organizations, campers, and the local community. We'll also discuss how to launch a new Instagram account and the steps you can take to increase engagement.

Ready to get started on marketing for your park? Learn more here: https://outdooralliances.com/

Want to catch up on past episodes and learn more about marketing? Visit our podcast website: https://podcast.outdooralliances.com/

Let's talk about how you can use TikTok to attract new campers to your park and what you need to do to make viral content. We'll talk about the tools needed to help you be successful and get started using short-term video.

Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/

Here are 5 ways you can promote your campground's opening weekend and kickoff event using social media. We'll dive into different ways you can use emotional marketing to drive more reservations early in the camping season.

Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/

Let's talk about email sequences, what they are, and how you can use them to turn your list into loyal, converting customers. An email sequence is a series of emails that are sent out automatically on a schedule depending upon the actions of the customer/subscriber. We'll dive into setting them up and discuss why they are so important.

Deep dive into email sequences here: https://www.rightinbox.com/blog/email-sequences

Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/

Mark Koep, CEO of CampgroundViews.com, raised some interesting questions for park operators Wednesday (March 29) during his digital marketing session at the California Outdoor Hospitality Association’s Summit in Roseville, Calif. Let's examine his findings and dive further into how we can apply these principles to great website design.

Read the full summary from Woodall's Campground Magazine here: https://woodallscm.com/koep-focuses-on-websites-during-caloha-session/

Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/

Let's talk about how to build and manage your campground's online reputation and how paying attention to your reputation can actually help you can more bookings. We'll also discuss our announcement and new client benefit by providing free reputation management services to all current and future clients of Outdoor Alliances.

Learn more about our reputation management services: https://rvparkmarketing.com/reputation-management/

Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/

Let’s talk with Chris Pyle, Director of Operations for RV Self Park, a new concept that's shaping the way RVers think about traveling in the RV industry. We’ll talk about their first park location, expansion plans and franchising opportunities, and how this concept could change the way people build parks.

Learn more about RV Self Park here: https://rvselfpark.com/

Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/

Let's talk about how you can use social media to sell and how you can use this information to segment your customer base at your park and sell more products to the right customers. We'll also talk about the difference between value-driven and sales-driven content and what you can do to be successful using both.

Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/

Let's talk about how to bridge the gap between sales and marketing, which traditionally causes tension in companies, plus how to make your park stand out with better marketing strategies. 

We'll also talk about the three stages of the buyer's journey which includes awareness, consideration, and decision. Armed with that knowledge, you can adjust your sales strategy and marketing messaging to minimize pain points, solve problems, and meet your guests’ needs.

***

Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/

Let’s talk with Steve Cody, CEO of Bunking.com, a shared marketplace that safely connects solo travelers with similar interests to unique lodging accommodations. We'll talk about the process of creating trips and trip ideas and how to get started on the platform.

***

Learn more about Bunking.com and the marketplace here: https://bunking.com/

Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/