If you want your marketing to actually work in 2026, the time to pivot isn’t next year,  it’s right now.

In today’s episode, Michelle pulls back the curtain on the real shifts happening in marketing (the ones no one is talking about yet)… and breaks down the strategies that will separate the brands who dominate from the brands who get left behind.

Forget posting more.
Forget chasing trends.
Forget copying what worked in 2019.

This is the new era of marketing… human-first, AI-powered, connection-driven, and experience-led.

RESOURCE MENTIONED…

The 2026 Conversion Blueprint Free Training

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

When you're stuck in a growth plateau, it feels like there are a million things you could be fixing in your online business. Your funnel conversion rates are down. Your course launch didn't hit goals. Your marketing strategy feels chaotic.

But how do you know which lever to pull first?

In this episode, I'm breaking down the exact framework I use with coaching clients to turn chaotic marketing funnels into predictable revenue machines, the 1% Conversion Effect Framework.

It's called FOCUS, and it's how you stop guessing and start systematically optimizing your way to scale your online business.

RESOURCES MENTIONED:

Scale Smarter Masterclass FREE Training for Coaches & Course Creators: Learn the entire 1% Conversion Effect Framework step-by-step so you can stop operating in chaos and start scaling your online business with a proven funnel optimization system

Click here to grab your spot in the free masterclass →

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

Ready to make your ads work for you without breaking the bank? We’ve all wasted time and money on ads that don’t deliver. But what if there’s a smarter way to make your ads work—without the stress and high costs?

In this episode, Ashley Braswell, a wedding photographer turned Facebook Ads expert, shares her top 3 low-cost, high-impact Meta Ads that are crushing it right now! After booking an entire season with just a $300 ad spend, Ashley’s showing you how to build an engaged audience with a simple intro ad, sharing the power of retargeting, and explaining how to make your ads work, no matter where you're at in your journey.

Don’t waste another dollar on ineffective ads. Tune in to learn how to stretch your ad budget, reach the right people, and grow your business—all without the crazy price tag!

References

The Paid Ad Academy Website

The Paid Ad Academy Instagram

The Big Break Club Membership

In this episode:

01:40 – Today’s guest, Ashley Braswell, shares her background, who she serves, and what she helps them do.

09:38 – Learn Ashley’s top 3 beginner Meta ad strategies.

15:45 – Ashley shares her process for getting started with Facebook ads, emphasizing authentic content, strategic setup, and the importance of testing.

25:48 – How to start with a simple introductory ad to build an engaged audience, which can later be retargeted for more effective campaigns.

29:50 – How to prioritize lead campaigns and how costs vary based on what you’re asking.

32:20 – Retargeting helps you reach people who’ve already shown interest and is a must-have in your ad strategy.

39:00 – Budgeting for ads should align with your goals, and even a small daily spend can make a big impact.

44:20 – Michelle’s “Hot Minute” with Ashley and more details on her ad membership for entrepreneurs.

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

Joining me today is Tomasha Suber is a Business Growth and Leadership Coach that helps business owners Grow and Scale SMART. With her diverse background in business operations, finance and management she focuses on delivering sustainable strategy, lean structure and less stress through her programs and services. Tomasha is on a mission to show small business owners and leaders that they can prioritize business growth and personal happiness without sacrificing one for the other.

Today we’re sharing the power of leadership and systems!

In this episode…

• How systems supports massive growth in business. 
• Why power is important in leadership and how you can utilize power to get team members on board with your vision and make them feel seen, heard and appreciated.
• Tomasha tells us how she uses self-assessments in her business and what that process looks like.
• What it looks like when her team evaluates her while creating an open-door policy.
• What Tomasha does to check in on her employees, one-on-one and how she sets boundaries between boss and a therapy session.
• The greatest strengths a leader should have and how to establish non-negotiables to prevent burnout.

To connect more with Tomasha, you can follow her on Instagram, @tomashasuber!

SHOW NOTES: https://themichellefernandez.com/podcast/201

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

Today I’m sharing the truth about sales and marketing and what is killing the growth in your business!

Today we’re diving into what’s really killing the growth of your business. As you probably know, growth is crucial to be able to remain competitive and ensure you’re around for the long term.  

In this episode, I share the most important things you need to acknowledge in your business first, so you can get the results that you want in your business and repeat them year after year. 

Cheers to your success with sales and marketing. Until next time… Let’s grow your business together!

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

Are you on track with your quarter 1 goals? What can you do TODAY to move one step closer to getting ‘er done? Everything we are doing and targets we’re shooting for are to impact people, facilitate transformations and serve which is why today is all about how we measure the success of our customers to create predictable growth in our business. 

I’m going to be sharing 8 metrics you should consider tracking. As you listen, be open to see what you should either start doing or improve on in order to increase this metric!

If you want to work with me on creating predictable growth in your business,  check out my Predictable Growth Accelerator!

SHOW NOTES: https://themichellefernandez.com/podcast/199

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

Digital marketing trends are just the tip of the iceberg, which is why it’s so important to stay up-to-date on the latest digital marketing strategies and tactics to stay ahead of the competition. So today I’m sharing the top 10 digital marketing trends that you can’t ignore in 2023!

SHOW NOTES: https://themichellefernandez.com/podcast/198

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

Joining me today is Nika Stewart who is a short-form video specialist, rock and roll singer, and cancer thriver! Nika helps experts show up and shine as the unique, brilliant superstars they are, so they can get the recognition they deserve. She does this through social media trainings, livestream consulting, and done-for-you marketing services. Her Viral Video Intensive shows you exactly how to create Reels, YouTube Shorts, and TikTok videos with EASE (no more tech confusion!), so you can be yourself, stand out, and leverage this VERY important trend for your business right NOW.

Today is all about short form video!

In  this episode…

• The right time to start doing short form videos is and who this format is best for. 
• Recommendations for apps to use to create videos.
• Best practices for using short form video.
• How we can find prompts and templates to use.
• How to know what’s trending, how trends start and if we can create our own trends.
• Tips for staying consistent for posting short form videos.

SHOW NOTES: https://themichellefernandez.com/podcast/197

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

Today I’m sharing the 5 most valuable marketing success metrics you SHOULD be measuring!

As we move into a new year, as a marketer in 2023, we must evolve on how to measure, analyze and communicate the success of our campaigns. The days of only reviewing post-campaign or post-launch and asking ourselves what we could do differently next time, are no longer enough.

The best way to make significant progress is to make sure you’re choosing high-value metrics to track and I’m sharing that with you!

Cheers to success with your marketing efforts. Until next time! Let’s grow your business together!

SHOW NOTES: https://themichellefernandez.com/podcast/196

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

Joining me today is Julie Ciardi who is a former fortune 500 marketing vice president, who made the quantum leap to freedom after two decades in corporate. She is on a mission to help thousands of women BEcome her best self filled with purpose and passion.

Today is all about BEcoming Her!

In this episode…

• Julie tells us a little more about herself and her journey to leave corporate after two decades and what her leap to freedom was like!
• How to create a new identity for yourself while limiting self-doubt and having an unshakeable belief in yourself.
• Julie touches on the process of decision making as an entrepreneur.
• How our worth is priceless when it comes to determining setting prices in our business.
• The first steps to take when you know you’re meant for something more.

To connect more with Julie, you can follow her and send her a DM over on Instagram! I hope you enjoyed the show! Until next time! Let’s grow your business together

SHOW NOTES: https://themichellefernandez.com/podcast/195

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

Do you know who you really need in your business that’s going to help you build brand awareness and drive demand for your products or services?

Most large companies and corporations have a chief marketing officer to help them align their sales and marketing to strategically achieve the company revenue goals.

When you’re a start up or earning less than $750,000 a year of revenue, you’re growing and you're looking to be as profitable as possible, so you’re keeping costs low, you’re working on creating predictable growth, predictable income and predictable profit.

In order for you to grow and scale your business, marketing your business is not optional, it’s a requirement.

If you haven’t listened to part one of this episode, listen to it here because today I’m sharing why you don’t need a Chief Marketing Officer (CMO) just yet!

In this episode…

• Why you need a leader in your business that has the authority to lead and manage your branding, marketing and advertising efforts.
• Why you should consider hiring a Fractional Chief Marketing Officer. Sounds super fancy and maybe even confusing…because it’s unfamiliar to you.
• How this can work for you even if you think your business is too small.

Links mentioned in this episode:

• What's The Difference Between The Role Of The CMO & Marketing Manager?

SHOW NOTES: https://themichellefernandez.com/podcast/194

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

Joining me on today’s episode is Jenna Larson! Jenna is the Founder and Coach of Drive Performance Coaching as well as the Co-Founder of GroupTrack CRM. She helps entrepreneurs monetize their "genius" through communities, conversations, and compelling offers.

Today is all about how to leverage the power of automation with organic social selling!

In this episode:

• How to balance automation with organic social selling without sounding like a robot.
• Jenna shares the rules of engagements they have created and the the do's and dont's.
• How to serve your community to make sure they are heard.
• How to revive a dead/low-engagement audience on social media.
• How we can use permalinks and the power of email.
• Jenna shares where she sees GroupTrack going in the next 2 years.

Try GroupTrack in your business to turn your social media into a lead-generating, income- producing machine!

SHOW NOTES: https://themichellefernandez.com/podcast/193

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

As an entrepreneur, I know you want to spend time doing things within your zone of genius. Things like serving your clients, creating new offers, and posting killer content. The last thing you probably want to do is spend time analyzing data and trends. 

This is where bringing on a Chief Marketing Officer or a Marketing Manager can be very valuable. This magical person would truly understand all that data, give recommendations, and know what to focus on moving forward as a result of those numbers and so much more.

Today is part 1 of 2 and I’m sharing:

• The difference between a chief marketing officer and a marketing manager
• How to know which type of role would benefit your business the most
• What to do if you can’t afford to hire someone full time 

Until next time! Let’s grow your business together!

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

Are you making the impact you dreamed of with your business?

You started your business to create real change, but are you delivering the transformation your customers signed up for? What if you could make an even bigger impact than you thought?

In this episode, we’re uncovering the secret to helping your customers achieve the transformation they signed up for. Hint: it’s not just about making the sale! It’s about building a community where your customers feel supported, heard, and connected to both you and your brand. These communities aren’t just spaces for sharing wins and challenges—they’re the key to turning customers into raving fans who can’t help but stick around.

References

OptimaFunnels: The Ultimate All-in-One Growth Solution For Your Business

In this episode:

00:49 - Building a community helps to deliver transformations, deepen brand connections, and drive retention.

04:40 - Trust and loyalty grow beyond the sale—stay engaged and support your customers.

06:30 - Create a safe, engaging community by knowing your audience, choosing the right platform, and encouraging collaboration.

09:50 - Sharing your own struggles, successes, and lessons learned is key to building trust and engagement.

13:34 - Building a community is a long-term strategy that transforms your business and creates lasting customer loyalty.

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

Joining me today is Mindi Heubner! Mindi is an Intuitive Mindset Mastery Coach, an IBCP certified NLP practitioner, Health, Life and Success coach and Clinical Hypnotherapist. Mindi knows rewiring your brain is the key to unlocking your magic so that you can create a soul aligned business and extraordinary life. Her number one mission is helping women to reveal and release their limiting beliefs and embrace the confident, wildly successful humans they were made to be.

Today is all about rewiring your brain to create inevitable success!

In this episode:

• How the brain really works.
• Mindi explains what limiting beliefs are and what makes us self-sabotage.
• Hear if we can REALLY rewire our brains!
• Mindi shares tips for how to get started today.

As always, I end the show with Michelle’s Hot Minute where I’m asking Mindi a round of rapid-fire questions!

To connect more with Mindi: 

Visit her website, https://mindihuebner.com/
Listen to her podcast, Unconscious to Conscious: How to Rewire Your Brain

SHOW NOTES: https://themichellefernandez.com/podcast/191

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

Do you consider yourself a leader? Have you considered the lack of leadership is killing your marketing results?

When leadership, sales, and marketing are aligned, there's no end in sight to your business's potential growth. The challenge is getting there! So, today I’m sharing The Real Reason Your Marketing isn’t getting results.

In this episode:

• There is ALWAYS a much deeper reason for marketing failures.
• The most common marketing leadership mistakes.
• 5 ways to create strategic innovation 
• Questions to start your marketing success plan

SHOW NOTES: https://themichellefernandez.com/podcast/190

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

Today I’m sharing how to measure your customer’s experience because we all know it’s cheaper to retain a customer than it is to acquire a new one and in order to keep our retention rates high, it’s important for us to create a WOW experience for them!

In this episode:

• The ways and metrics necessary that you can do internally and externally.
• How to use customer satisfaction scores and what they are.
• Ways to use a net promoter and customer effort score.
• How to determine how much a customer is “worth” to a business.
• What customer churn rate is and how to track customer retention. 
• How to use customer support ticket trends to identify what is impacting the customer experience.

I highly encourage you to start measuring your customer experience so you can make the necessary business improvements to retain more clients & generate more revenue.

Cheers to WOWing your customers. Until next time! Let’s grow your business together!

SHOW NOTES: https://themichellefernandez.com/podcast/189

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

Today is all about creating high-converting content for middle of funnel! This episode was inspired by Lisa who messaged me to ask what kind of content I should be creating for middle of funnel. During this stage, prospects are looking for more detailed and in-depth information about your brand, so educational content is critical in this part of the buyer's journey.

In this episode:

• What middle of funnel means and the type of content it includes.
• The three goals of middle of funnel content.
• Why list segmentation is key to getting in front of more people.
• Types of content that are useful for this stage.

Cheers to creating highly converting middle of funnel content!

If you have a question you want answered, please be sure to send me a DM on Instagram @themichellefernandez!

SHOW NOTES: https://themichellefernandez.com/podcast/188

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

Stopping by today for her second visit on the podcast is my friend, Productivity and Time Management expert Megan Sumrell. 

As a Time Management Expert for women seeking Work+Life Harmony, Megan teaches specific strategies to help women get on top of their time, calendar and goals while getting rid of stress, overwhelm, and exhaustion. She is the creator of the TOP Program and TOP Planner, a program and planner that teaches her proprietary system and processes regarding time management, organization and productivity.

Today’s episode is all about how to create your "to don't" list!

In this episode we talk about:

“The secret is in what I’m not doing...” At 5:35, Megan shares a little more about what keeps her moving forward on her goals and has helped her achieve success, despite being a busy wife, mother, and new part-time homeschooling parent. 

“You’ve gotta rip the Band-Aid off…” At 6:55, hear where to get started in creating your ‘to don’t’ list and how to get honest with how you’re spending your time.

“I can just squeeze more out of what I have...” At 15:34, Megan shares the similarities between a financial budget and time budget and explains why we tend to be less strict with our time and lead ourselves into overwhelm.

“What action steps am I taking ...” At 26:06, hear her recommendations for turning your to-don’t list into a concrete plan that you revisit and implement every month so your ‘to don’t’ list continues to grow, keeping you focused only on what’s most important to you.

If you want to connect more with Megan you can connect with her on Instagram, @megansummrell, on Facebook, or her website theworklifeharmony.com. You can also check out her app The Pink Bee on Google Play and the App store.

Until next time! Let’s Grow Your Business Together!

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

How do you go from “good” to “extraordinary”?

To become extraordinary in life and business, the results can vary but the rules to get there are the same. You must constantly be committed to personal development and improving yourself in four key areas.

In this episode, I’m sharing those integral areas for growth and how you can become extraordinary to achieve true, lasting success. 

If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the episode on your device and post it to your Instagram Stories. Make sure to tag me @themichellefernandez so I can shout you out!

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

Today I’m sharing the Top 6 Marketing KPIs every coach & course creator should know!

Peter Drucker said…“If you can’t measure it, you can’t improve it.” That’s for everything we want to improve for literally everything in life. That’s the reason Key Performance Indicators or KPIs marketing metrics are applied to every action. You have to have something to measure to know where you are starting and to identify where the gaps are or the areas of improvement.

So I’m sharing the 6 KPIs that I track when I’m overseeing the marketing operations for my client in order to identify opportunities to optimize and scale!

SHOW NOTES: https://themichellefernandez.com/podcast/185

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

Do you believe that in order to be profitable your revenues need to be in the 7 figures? I’m here to set the record straight and let you know that is definitely not the case. Businesses of any size can be profitable! 

In this episode, I share the top 2 things you need to set yourself up to profit, regardless of whether you’re a solopreneur, have just one or two assistants, or working with a full team.

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

This episode is all about how to come up with top of funnel content because Rebecca asked this specific question in my DM’s!

In this episode…

• The types of content you can use for top of funnel
• How to know what type of messaging you should use based on your prospects
• The top of funnel content that I’ve found works best
• How to build an engaged audience of this bite sized content where your audience thinks you are in their head!
• How to come up with these topics

If you have a question you’d like me to answer on the podcast, make sure you send me a DM, @themichellefernandez!

SHOW NOTES: https://themichellefernandez.com/podcast/183

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

Do you REALLY know for sure that your marketing investments are driving results? As long as money is flowing in, it can be easy to wrongly assume that things are working. But when things are slow or you aren’t reaching your goals, how do you know what to keep and what to let go of?

In this episode, I’m sharing how to know for sure if your marketing investments are driving results so you can make informed decisions about your business and campaigns - rather than going off gut feelings and guesses.

If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the episode on your device and post it to your Instagram Stories. Make sure to tag me @themichellefernandez so I can shout you out!

Join me for my 2023 Annual Marketing Game Plan workshop! https://www.themichellefernandez.com/annual

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

Are you currently live streaming in your business? If you’re not…you will be after this episode! Joining me today is Ashley Ann!

Ashley is also known as King Ashley Ann who is a talented biz builder, public speaker, and social media strategist. Ashley has helped over 11,000 individuals monetize their social media and over 700 people create 6 figure incomes. She has currently helped 151 people create 7 figure incomes and 9 of her clients are consistently doing million-dollar months. She has also helped over 1000 businesses generate $25K- $45K per month using Live Stream.

So today is all about how to use live streams to profit!

In this episode we talk about:

• What to do if you don’t find live streaming as exciting as we do!
• Ashley shares her best tips, tricks and recommendations for getting over that.
• Ashley explains why you should NOT start live streaming right away and jump right into your content and what to say to those people who are only there for the content, not the small talk.
• Hear how long it usually takes to build a community and build up momentum for people to expect your live streams and show up live.
• Find out if it’s possible to make money if you have 1,000 followers or less and how you can turn live stream videos into paid traffic.

Grab Ashley’s FREE training on How to Create an Avalanche of Profit with Your Phone and Fingertips in just a few weeks!

If you want to connect more with Ashley you can connect with her on Instagram, @kingashelyann on Facebook and follow her on TikTok.

SHOW NOTES: https://themichellefernandez.com/podcast/181

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

I often hear entrepreneurs say that the struggle is real when it comes to keeping up with marketing and social media, all while finding new clients and making money consistently.  They feel like they can’t balance it all effectively, and also don’t want to be “that person” that is constantly spamming their audience with promos and sales pitches.

In this episode I’m sharing 5 key mindset shifts to help you feel more confident, avoid feeling overwhelmed, and shift your perspective when it comes to marketing to grow your business.

If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the episode on your device and post it to your Instagram Stories. Make sure to tag me @themichellefernandez so I can shout you out!

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

Today I’m sharing the 5 C’s to organize your marketing strategy! WHY would I tell you that secret?? Because the secret to standout marketing is making an experience customers love and we ALL love happy customers!

So when it comes to organizing your marketing strategy…there are 5 C’s you should consider when preparing your marketing game plan.

SHOW NOTES: https://themichellefernandez.com/podcast/179

Until next time! Let’s grow your business together!

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

The end of the year is upon us and if you haven’t already, you should have it on your calendar to set your 2023 goals. We all know that in order to hit your targets and execute your vision for your business and your life, you need to have a well-defined marketing plan. 

Still, many of us avoid doing this because just *thinking* about putting together a plan for an entire year paralyzes us. What if we can’t stick to it? What if I change my mind?

I know it seems like A LOT. But it’s not as hard as you think and I’m sharing more  about tackling it in this episode.

If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the episode on your device and post it to your Instagram Stories. Make sure to tag me @themichellefernandez so I can shout you out!

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

Joining me today is my friend Mandy Emerson! Mandy is an Instagram coach & strategist helping female entrepreneurs grow their business using Instagram. She is also the Founder of The Fierce Social Society Membership, the #1 membership for Female Entrepreneurs! Today is all about how to approach social media for your unique business.

In this episode:

• How Mandy identifies what she recommends to her clients as a strategist and if we should all be doing the viral trends.
• What a strategy can look like for a brick and mortar, service based business that has a product.
• If we should be talking about the problem our business solves more than the results and transformation our clients get.
• The effects of our perceptions and being disheartened by seeing other successful business owners.
• Mandy shares tips for long term success and the biggest values she has learned in her first couple years of business.
• How long to test social media content.
• What Mandy advises her clients when talking about social media follower counts.

SHOW NOTES: https://themichellefernandez.com/podcast/177

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

Retargeting is a concept that can be a bit tricky to wrap your head around, especially when you consider that there are other methods of retargeting outside of paid ads. Nobody wants to leave money on the table, so determining your best retargeting strategy is going to be key to hitting those goals. In this podcast episode, I’m helping clarify WHEN you should start retargeting, but also giving you some lesser-known ideas for blending retargeting into your organic marketing efforts.

If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the episode on your device and post it to your Instagram Stories. Make sure to tag me @themichellefernandez so I can shout you out!

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

People often get confused with what a marketing funnel is. Most people think it’s your landing pages, like a lead magnet and thank you page BUT the stages of the marketing funnel is the journey you take a prospect to a lead to a buyer.

The business must do different things to influence consumers at a certain stage.

You may have heard top of funnel, middle of funnel and bottom of funnel. Those are the 3 main stages. Today we’re breaking it all down so you understand what’s involved in the customer’s journey so you know what content to do at each stage!

So today I’m sharing the 5 marketing funnel stages you need in your business!

SHOW NOTES: https://themichellefernandez.com/podcast/175

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

Did you know that you can use psychology to help appeal to your potential clients? In my latest podcast episode, I’m breaking down the three forms of marketing psychology you can use to enhance your client attraction and sales (and you don’t even need a psychology degree!) 

If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the episode on your device and post it to your Instagram Stories. Make sure to tag me @themichellefernandez so I can shout you out!

Join my Predictable Growth - Traffic, Funnels & Conversions Facebook community, the premier group for small business owners & entrepreneurs to learn how to create predictable growth in their business.

Interested in learning how we can work together on your Facebook and Instagram ad strategy or in preparing for your next launch? Learn more about our ads management and funnel building services or apply to work with us at https://themichellefernandez.com/work-with-michelle/​

Haven’t left a review yet? Make sure to leave a 5-star rating and review on iTunes. I thank you for your support!

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

Today I’m talking about the future of digital marketing …Web 3.0! If you’re like what the heck is Web 3.0…it’s the third generation of the evolution of web technologies.

It sounds a little more technical than it really is because it’s really not so scary. It’s just like everything else in the online marketing world. It’s evolving.

And what’s cool is you are here in this community, where you’re always going to be in the know with what’s happening and what’s working right now so you have the tools and resources to succeed!

In this episode we cover:

• What brought us to this moment with perspective to data & privacy
• What the GDPR is and how it works
• Why you NEED your privacy policy on your website
• What happened in 2020 in regards to privacy vs user experience
• How this affected Facebook, 3rd party targeting and ads
• How to capitalize on the user behavior on the platform
• Tips & tricks to be successful in the future of digital marketing

SHOW NOTES: https://themichellefernandez.com/podcast/173

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

When it comes to understanding Facebook ad metrics and how to interpret them, are you completely lost? Do you know how to tell when your ad copy and creative should be swapped out?  

If you feel confused when it comes to analyzing your metrics and ad performance, my latest podcast episode is for you! I’m answering a question submitted in my Facebook community which clarifies the Facebook Ad metric “frequency” - what exactly does it mean and how should we be using that data to make decisions when it comes to getting the most out of your campaigns?

If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the episode on your device and post it to your Instagram Stories. Make sure to tag me @themichellefernandez so I can shout you out!

Join my Predictable Growth - Traffic, Funnels & Conversions Facebook community, the premier group for small business owners & entrepreneurs to learn how to create predictable growth in their business.

Interested in learning how we can work together on your Facebook and Instagram ad strategy or in preparing for your next launch? Learn more about our ads management and funnel building services or apply to work with us at https://themichellefernandez.com/work-with-michelle/​

Haven’t left a review yet? Make sure to leave a 5-star rating and review on Apple Podcasts or anywhere you listen to the show!

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

Today I’m sharing my game changing takeaways from funnel hacking live 2022! Have you mapped out your quarterly goals and action plan to get er done before the end of the year? Yes or Yes?

People have been coming to me for quite some time looking for ways to work with me in a different capacity. I’ve been thinking and overthinking about how I might do this. How might I be able to educate and support coaches and course creators in a way that I would want to be a part of.

In one night it all came together! It was like “dinggg” the  light bulb went off and I mapped it all out but what really got my wheels turning was Funnel Hacking live.

That’s why I’m sharing my BIGGEST takeaways from all of the speakers at this event including: Russell Brunson, Todd Dickerson, Brooke Castillo, Jordan Burroughs, Stu McLaren, Dan Kennedy, Jenna Kutcher, Brendon Burchard, Perry Belcher, Jamie Kern Lima, Marie Forleo, Ed Mylett and Marcus Lemonis.

Key points in this episode:

• How to simplify what you offer and scale it.
• Focus on creating your destiny, work hard in uncertainty and compete with intent!
• Creating a movement on youtube.
• Why we need to build a life that doesn’t just look good but feels good.
• Building a story using 3 parts and Tyson Durfey’s COWBOY framework.
• How to fix your funnels with messaging and the 4 desires everyone has.
• Why we have to kill our identity.
• Why we have to reframe what we say to ourselves when no one else is listening. 
• We don't have a vision problem, we have a depth perception problem because we think our vision is far away.

What are you capable of? What is possible for you? 

Cheers to choosing faith over fear and going for it. Until next time! Let’s grow your business together!

SHOW NOTES: https://themichellefernandez.com/podcast/171

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

Welcome back to another episode of the Traffic & Conversions Show. I just got back from Funnel Hacking Live hosted by Click Funnels. All I can say is WOW!!! If you haven’t been, make it a goal to get there next year. I’m going to do an episode of my top takeaways from the event - you’re going to love it.

I was just in a room of more millionaires than I ever thought I’d be in, and observing their mentality and how they attack life was truly inspirational.

Whether you want to be a millionaire or not, it’s all about creating habits. Today, I wanted to share 9 habits of highly successful people. What better time than today to start creating these new habits?

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

Joining me on the show today is my son, Anthony Fernandez! Anthony has the natural ability to get people feeling comfortable and knows what questions to ask and how to bring their stories together to make them impactful. Interviewing others for storytelling purposes can be difficult if you’re not taking the proper steps to get the most out of your subjects. Tune into the newest episode of The Traffic & Conversions Show to hear some of his tips and tricks on how to master your interviews.

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

Have you ever seen the “learning limited” notification on your ads and not known what that meant, or how to fix it?

Today’s episode of The Traffic & Conversions Show is all about helping you identify why your ads get stuck in the learning phase and how to move them quickly through the process so they can be fully optimized to reach your target audience and capture those leads. 

This step is essential to your bottom line, as it enables you to identify and move your ads past learning mode so you’re not wasting valuable time or money!

If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the episode on your device and post it to your Instagram Stories. Make sure to tag me @themichellefernandez so I can shout you out!

Ready to generate more leads and sales every day? Download my free guide 3 Components of a Highly Converting Funnel where I'll walk you through the 3 MUST-HAVE elements to sell out your offers. Grab your free copy at http://www.themichellefernandez.com/3.

Interested in learning how we can work together on your Facebook and Instagram ad strategy or in preparing for your next launch? Learn more about our ads management and funnel-building services here! 

Haven’t left a review yet? Make sure to leave a 5-star rating and review on iTunes. I thank you for your support!

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

Joining me today is Crista Grasso who is an international lean and agile business consultant to Fortune 50 multi-billion dollar businesses, strategic advisor to 6 - 8 figure small businesses and entrepreneurs, and creator of the Lean Out Method®, 90-Day Lean Out Planner, and the Lean Business Scaling System®.  She is also the host of the Lean Out Your Business Podcast where she shares her top strategies to simplify and scale a business.

Crista has been helping businesses achieve accelerated and sustainable results and increased profitability for more than two decades. Known as the "Business Optimizer", Crista has the ability to quickly cut through the noise and focus on optimizing the core things that will make the biggest impact to grow and scale a business. She has a Bachelor of Science degree in Business and holds several lean, agile, change management, and program management certifications. Crista is often described as high energy, super passionate, and very practical – you won’t get a lot of fluff or hype!

Today is all about why you need to simplify to scale!

In this episode we cover:

• What led her to leave her corporate job and start her own business! 
• The top 5 areas where businesses are leaving money on the table.
• The biggest mistakes entrepreneurs make when scaling their business.
• Why it's important to narrow down and focus on less rather than more.
• The 4 critical components to simple sustainable scaling in business.
• The difference between lean strategic planning vs traditional planning.
• How we can move the needle and progress in business instead of being busy but stuck in the same place.
• Scaling with a team and Crista shares her favorite techniques that will give us time back in our day!

SHOW NOTES: https://themichellefernandez.com/podcast/167

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

Welcome back to the Traffic & Conversions Show!  

Have you ever spent months and weeks on end getting ready to launch your offer, or hours creating that TikTok, only to second guess yourself and scrap the whole thing? Getting all up in our heads is nothing new for entrepreneurs (myself included) and it can most definitely hinder our ability to make decisions and take action. No action means no growth, which means nothing changes, so it’s vital for the sustainability of our business to recognize when our mindset needs attention. In this episode, I’m sharing how to finally put the mental chatter to rest so you can gain clarity, stop holding yourself back, and see the growth you’re after. 

If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the episode on your device and post it to your Instagram Stories. Make sure to tag me @themichellefernandez so I can see your post and shout you out!

Ready to generate more leads and sales every day? Download my free guide 3 Components of a Highly Converting Funnel where I'll walk you through the 3 MUST HAVE elements to sell out your offers. Grab your free copy at http://www.themichellefernandez.com/3

Interested in learning how we can work together on your Facebook and Instagram ad strategy or in preparing for your next launch? Learn more about our ads management and funnel building services at https://themichellefernandez.com/work-with-michelle/​

Haven’t left a review yet? Make sure to leave a 5 star rating and review on iTunes. I thank you for your support!

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

Today is all about the how to build out your launch runway content calendar that builds excitement and gets them ready to buy.

When you get this down and you put it in front of the right people...I can guarantee that you’ll crush your launch. I’m breaking this down into three phases to make things easy. It’s my conversion code method! 

Let’s talk about...

• How to captivate the audience with the content you’re creating. 
• How to connect and how to showcase case studies of your customers.
• My tips and tricks on how to invite customers to your launch.

SHOW NOTES: https://themichellefernandez.com/podcast/165/

Join the Live Virtual Conference, Predictable Growth Summit, and go from confusion to conversion in 2022 and learn how to successfully create predictable growth in your online business! Save your seat here. 

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

Welcome back to the Traffic & Conversions Show! Today we’re talking about the iOS 15 updates and how they will most definitely impact your business. 

Yes, keeping up with the changes across platforms and technology can feel like a full time job, but it’s a necessary evil to ensure you’re not leaving money on the table. After all, everything has changed (again)! And so you must make changes to the way you drive traffic to your business, approach your email marketing, and capture leads and sales.

Today’s episode is a must listen, and if you don’t know what I’m talking about or don’t know how to translate what the iOS changes mean for you, it is crucial you put the information I’m sharing into action.  I’m breaking all the tech jargon down for you in easy to understand language, and giving you tangible to-dos to ensure you won’t fall behind. 

If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the episode on your device and post it to your Instagram Stories. Make sure to tag me @themichellefernandez so I can shout you out!

Get your ticket to the Predictable Growth Summit today at predictablegrowthsummit.com, so you can work through how you might be sending the right message to the right person at the right time. You’ll walk away with a 90 day “triple your traffic” plan that will make it well worth your time.

Don’t forget to leave a 5 star rating and review on iTunes. I thank you for your support!

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

Are you ready to dominate the rest of the year? Not only in your business, but in your relationships? I’m talking about your relationship with your loved ones, your relationship with money, your relationship with your health and your relationship with yourself? 

I did an episode where I shared my top 3 takeaways from funnel hacking live, however I had so many more takeaways about myself than I did about strategy. These takeaways were so powerful and my self awareness was on a whole other level. So today I’m sharing the real secret to digital domination!

Let's talk about…

• What self awareness is and what this looks like for me.
• Integrity and adherence to moral and ethical principles with myself.
• The 6 human needs that Tony Robbins talks about and adding them to our own goals and habits.
• How you can stop negotiating with yourself and allow yourself to step into the unknown.
• Why you have to let your family go and let go of the past.

Join the Live Virtual Conference, Predictable Growth Summit, and go from confusion to conversion in 2022 and learn how to successfully create predictable growth in your online business! Save your seat here.

SHOW NOTES: https://themichellefernandez.com/podcast/163

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

Welcome back to the Traffic & Conversions Show! Joining me today is Shannon McKinstrie and Emily Schwalbach who are the founders of Social Squad Society, with 10+ years of social media marketing experience serving over 200 clients, training over 50 teams and have taught over 30 in-person social media workshops.

They are Insta-fiends turned real life business partners and you’re in for a treat because today is all about the importance of Instagram Reels!

In this episode we talk about…

•  The benefits of doing reels is and what makes a GOOD reel!
• 3 sure fire ways to get more engagement
• Ways to get people to stay on a reel longer
• Where to start if you’re new to reels
• BEST TIPS for creating reels

SHOW NOTES: https://themichellefernandez.com/podcast/162

Join the Live Virtual Conference, Predictable Growth Summit, and go from confusion to conversion in 2022 and learn how to successfully create predictable growth in your online business! Save your seat here.

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

One of the best decisions that you can make for your business? Embracing a leaner approach to your tech stack. Contrary to popular belief, having a gazillion tools and software can actually hinder your growth rather than help the growth of your businesses as you end up duct taping everything together to make it work.

So in this episode, we’re exploring how to simplify your tech stack so that you can not only save a ton of money, but also streamline your operations, enhance productivity, and make your customers a heck of a lot happier. Tune in now to learn the key steps to start creating a more efficient and scalable tech environment today!

In this episode:

OptimaFunnels

SHOW NOTES: https://themichellefernandez.com/podcast/287

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

If you really think about it, content is no longer a marketing tactic, it’s brand currency. If you’re like most marketers, you get stuck in the rhythm of creating content asset after content asset and move on to the next.

Can you imagine yourself creating content where it gives your audience on the edge of their seats just waiting for you to put out your next content asset out for them to consume?

Let’s talk about…

• 5 essential components to create your content ecosystem working together in harmony
• 5 steps to start building your content ecosystem today

SHOW NOTES:  https://themichellefernandez.com/podcast/161

Join the Live Virtual Conference, Predictable Growth Summit, and go from confusion to conversion in 2022 and learn how to successfully create predictable growth in your online business! Save your seat here.

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

If you’re a loyal listener of the show you know that I mostly talk about online businesses but did you know that I also run ads for brick and mortar businesses?!

Although a lot of the strategies apply to local businesses, there are some adjustments that do need to be made and we’re going to dive into that in this episode!

So today is all about running Facebook ads for your local business!

Let’s talk about…

• Why Facebook is one of the best ways to get in front of your target audience
• 3 Facebook Ad Mistakes that local marketers make and how to avoid them
• 3 different types of content that is awesome for generating leads and cultivating a loyal following
• What kind of campaign objectives you should be using to run FB ads for this type of content

SHOW NOTES: https://themichellefernandez.com/podcast/160

Join the Live Virtutal Conference, Predictable Growth Summit, and go from confusion to conversion in 2022 and learn how to successfully create predictable growth in your online business! Save your seat here.

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com

Hey there! Joining me today is Melissa Rose!

In 2009 Melissa Rose started her business, The Dancing House,  in the basement of her home. There she taught the art of dance to students of all ages while her babies were right along with her in the pack and play.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team and her community.  

Along with running a successful brick and mortar business, Melissa is also a visibility coach for brick + mortar studio businesses. Guiding other boss ladies to a flourishing business that provides well for their own tribe - creating a legacy for themselves, their family and their community.  

When not inspiring or empowering, Melissa is a super mama of five kiddos, enjoys long hikes (without her kids) and playing in her garden.  

So today is all about the 3 C's of collaboration and the compound effect! 

Let's talk about...

• What mindset we have to have to pull off a successful collaboration.
• When we should collaborate
• Who we should collaborate with
• Ways we can collaborate
•  How collaboration helps directly and indirectly with SEO
• 3 steps for making a collaboration successful 

SHOW NOTES: https://themichellefernandez.com/podcast/159

Ready to Scale Without the Tech Overwhelm?

You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.

Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com