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Embark on an inspiring journey with Andrea Lechner-Becker, CMO at LeadMD, as she recounts her dynamic shift from the sports entertainment arena with the Phoenix Suns to becoming a maestro of marketing automation. Holding the baton for tools like Eloqua and Marketo, Andrea orchestrates a symphony of insights into the ever-evolving landscape of marketing analytics in the B2B realm. She emphasizes the vital importance of bridging the gap between marketing endeavors and tangible sales results—a task she approaches with both passion and precision. Her expertise, garnered from the distinct challenges of sports marketing, carries over into her profound understanding of customer psychology, offering a masterclass in what B2B marketers should focus on when it comes to analytics.

Our conversation then waltzes into the delicate balance of consulting pricing and specialization, where Andrea's seasoned perspective shines bright. The art of valuing expertise, rather than mere time spent on tasks, comes under the spotlight as we navigate the intricacies of pricing strategies and service packaging. We unveil the essence of setting boundaries and communicating transparently with clients, ensuring that the value delivered is unmistakable. Andrea then shares her heartfelt transition from consultant to CMO, where empathy and common sense become the guiding stars. As we uncover the ground realities behind strategy execution, we celebrate the unique position that comes with marketing to fellow marketers, all while embracing authenticity and a genuine marketer's perspective in the consulting world.

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Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more. 

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Ever wondered how a math enthusiast turned aerospace engineer finds his calling in the world of marketing? Join us as we sit down with Stefano Mazzalai, a seasoned expert in marketing technology and operations, who takes us through his unconventional career path. From numerical simulation and software development in the aerospace sector to the strategic heart of marketing operations, Stefano’s journey is a testament to the power of analytical skills in shaping a successful career. Discover the pivotal moments and decisions that led Stefano to pivot from engineering to marketing, guided by a desire for new challenges and an unexpected love for marketing discovered during his MBA journey.

Stefano's unique perspective bridges the often siloed worlds of marketing and engineering, offering insights into the art of balancing stakeholder demands without exhausting resources. He unpacks the strategies for translating marketing needs into technical specifications, a skill that’s increasingly vital in today's data-driven business landscape. Stefano emphasizes the necessity of understanding trade-offs and the importance of aligning extreme requests with business requirements and capabilities. His balanced approach not only achieves strategic goals but also fosters productive internal relationships, ensuring sustainable success.

In the final stretch, we tackle the intricate world of data quality and governance within B2B contexts, comparing it with the often-misunderstood ease of B2C data strategies. Stefano highlights the importance of leveraging technology to overcome data quality challenges, drawing from his experience at Demandbase. He shares valuable insights into establishing clear data definitions and governance structures, underscoring their critical role in aligning marketing operations with larger company objectives. Learn how to measure the impact of data initiatives and maintain data accuracy, ensuring that marketing efforts are seamlessly aligned with overarching organizational goals. Tune in for a masterclass in marketing operations and data strategy from someone who's walked the path and emerged a leader.

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Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more. 

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Join us as we sit down with Johnny Rodgers, one of Slack's original employees. During his time at Slack - from the beginning until post-acquisition - Johnny wore several hats. Earlier this year, he and some other former early employees started sharing some stories about the early days (and beyond) of Slack. You can read those and subscribe for notifications as new posts are published at buildingslack.com. 

Tune in to hear: 

• Journey of Slack: Johnny discusses his transition from web development to joining the startup that became Slack. He shares insights on how Slack evolved from a gaming company into a revolutionary communication tool.
• Building Products People Love: The discussion delves into creating software that people can genuinely enjoy using, drawing from Slack's goal to replace email and streamline workplace communication.
• Customer Engagement and Feedback: They highlight the importance of listening to customer feedback to improve products and services continually. Johnny emphasizes the responsive approach Slack takes to incorporate user suggestions and resolve issues.
• Technology Adoption and Change Management: The episode covers strategies for effective technology adoption within organizations, including fostering internal advocates and understanding the challenges of introducing new tools.

1. Link to Johnny's website
2. Link to the podcast episode "How I Built This" mentioned in the episode 

Episode Brought to You By MO Pros 
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Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more. 

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In this episode, we talk with Drew Smith about how to get into Marketing Ops or Revenue Ops.  So, if you are not already in the profession, but are interested, then get ready to take some notes.

About Drew:
Our guest, Drew Smith, is the Director of Growth, Revenue Operations at Directive, a performance marketing agency. Prior to joining Directive, he spent several years with LeadMD (now Shift Paradigm) as a revenue operations consultant and engagement manager. Before that, he held positions in sales, marketing, account management, and inside sales at different organizations. 

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Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more. 

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Collecting data in a bunch of different places; forms on websites, events, and more!

Well... sometimes we find out that you collect registration data on a completely non-standard form; and then you have to deal with the list import process... you can imagine where things go wrong from here -- but you should tune in ot find out more!

Episode Brought to You By MO Pros 
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Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more. 

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This is something we’ve wanted to do for a while now on the podcast. Today we get to talk about Marketing Ops with co-workers. 

Joining us today are, Tracy Warner and Candace Hopkins.

• Tracy is currently Senior Manager of Marketing Operations at Agorapulse. Before that Tracy has held a number of positions supporting executives, and she has had her own consulting practice. She has been involved with operations, email marketing - including design, development and strategy and been in project management/chief of staff-type roles.
  
  
• Candace works at Agorapulse with Tracy and is currently Manager of Marketing Operations. She is relatively new to Marketing Ops having worked as an Inbound Marketing specialist prior to this. In addition, she has worked as a consultant on social media and marketing.

Episode Brought to You By MO Pros 
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Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more. 

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What happens when you work for a company that can ACCIDENTALLY send NUDE images to over 500,000 clients? 

Find out in the latest episode of MOOPs.

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We are covering the intersection of two topics today - privacy and data/analytics. 

To help us with this topic we are joined by Damon Gudaitis, Analytics Manager at Three Ventures Technology, Inc., and Caret Juice Marketing, his consulting companies. Prior to that, Damon has worked in several marketing and digital marketing roles as well as having started multiple other consulting companies. In addition, he has been involved in various capacities with the Digital Analytics Association.

Recorded Live Feb 23, 2022 

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Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more. 

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This is a systems template issue that's related to Monthly Newsletters - how do internal teams know if it's gone out? 

You can imagine where this goes next... 

Tune into this episode to hear how Andy Caron made a MOOPs about 5 or so years into her tenure as a Marketing Operations professional. 

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We are continuing our series of Marketing Ops career journeys.

In this episode we are joined by Mike Tatum, currently Director of Lifecycle Marketing at Athletic Greens. 

Prior to that, he held several roles in demand gen, general marketing, digital marketing, and lead generation. He has also been on the agency side and was a media planner/buyer. 

Mike has been a speaker at INBOUND, the HubSpot conference. He also does consulting and training on HubSpot and digital marketing. Prior to all of that, he served in the US Army. 

Episode Brought to You By MO Pros 
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Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more. 

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We are back to our series of Marketing Ops career journeys. 

In this episode, we are talking with Faithful Adia who is currently Senior Marketing Automation Manager at HelloFresh, based in Germany. Prior to this role he has held roles as CRM Manager, email marketing specialist and more.

We enjoyed learning from Faithful about what it is like leading Marketing Ops at a B2C company since the majority of our episodes have leaned heavily towards B2B.

Episode Brought to You By MO Pros 
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Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more. 

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Tune in to this episode of MOOPs TV where Weisi Kang shares her Marketing Ops mistakes and how she plans to avoid them in the future.

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In this episode we had the opportunity to talk with Daniel Murray (host of the Marketing Millenials podcast) about how he sees:

• The relationship between marketing ops and overall marketing
• The importance of understanding broader marketing and sales processes as a marketing operations professional
• The shifting perception of marketing ops and potential elevation of marketing ops leaders into heads of marketing/CMO roles

In addition we talk about overrated / over-hyped martech and the importance of understanding data and analytics in the marketing ops world now.

Recorded live.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more. 

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In todays episode, Michael Hartmann talks with Eric Hollebone, President and CEO of DemandLab, a notable figure in the marketing and operations sphere with extensive experience in digital marketing and a robust background in engineering. They delve into the convergence of art and science in marketing, emphasizing the increasing need for a scientific approach due to the advent of digital tools which make marketing efforts more measurable and precise. This discussion spans from the integration of digital strategies in higher education to the internal marketing challenges within businesses.

Tune in to hear:

• Eric and Michael discuss the importance of incorporating scientific methods into marketing to enhance precision and accuracy, attributing this shift to the advent of digital tools which have made measurable marketing accessible to more businesses.
• Eric shares his insights on the current state of marketing education, stressing the need for more practical, digital-focused curricula to prepare students for modern marketing demands.
• They explore the issue of marketing departments struggling to communicate their financial value within organizations, which often leads to their underestimation and underfunding during budget allocations.
• The conversation highlights the crucial role of marketing operations in bridging the gap between creative marketing efforts and business-centric analysis, facilitating better internal storytelling and resource allocation.
• Looking forward, Eric emphasizes the need for marketers to adopt a more data-driven approach, integrating analytics and financial understanding to better justify marketing investments and strategies.

Episode Brought to You By MO Pros 
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Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more. 

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We continued our series of Marketing Ops Stories with Bethanie Swank. Her story is unique in a couple of ways.

First, she started more as a full-stack marketer, and found that she really enjoyed the technology and process orientation found in Marketing Operations. That led her to several different opportunities to be the "team of one" to do all things MOps. 

She also shares with our audience how she has recently gone through the process internally to "pitch" the need for additional Marketing Ops resources. Although the process of hiring was still ongoing at the time of the recording, she shared some tips for how she built the case.

If you are a team of one - or a leader who wants to build the case for additional headcount - you will want to listen to this episode.

Recorded live January 2022.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more. 

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Tune in to this episode of MOOPs TV where Anna Leary shares a cloning mistake that resulted in a rather large mistake that impacted over 2-million records!

Hear how she resolved it and the practical tips she provides on how to avoid mistakes like this in the future.

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Our guest in this episode, AJ Navarro, shares his career journey from Sales to Marketing Ops and consulting, including how his experience with producing music taught him about marketing tech. If you've ever wondered what music production has to do with Marketing Ops, or what it's like to work as a consultant - this is the episode for you!

AJ shares his lessons learned, including:

• How he learned via community and others who shared
• The value of mentors, including Pete Furseth (check out our episode with Pete)
• Being curious and relentless to learn

We also touch a little bit on the question of "what is marketing ops?" during our discussion.

Recorded live.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more. 

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In this episode we talk with Carissa McCall about her journey through roles in sales/inside sales, customer success and customer success operations, product marketing, and channel partnerships before landing in marketing operations.

Carissa shares lessons about:

• Self-awareness - knowing what kind of work she enjoyed (and didn't)
• Being opportunistic and persistent
• Leveraging resources to learn about new topics

If you are new to Marketing Ops or just considering it, you can get some inspiration from Carissa.

Recorded Live

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more. 

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Prasad joins us on another episode of MOOPs tv to share a mistake that occurred within a database of over 2-million records. 

Tune in to find out what happened and how he went about remediating the mistake.

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During this (sorta) Ops Cast After Dark, we talk about one year of Ops Cast and we talk about predictions for 2022. Our starting point was 6 predictions about Marketing Operations in 2022 written in an article by a friend of the show, Darrell Alfonso.

As you will see, we don't all see things the same and predictions are almost always tough. Listen, and then let us know what you expect for 2022.

Recorded live on January 7, 2022.

Episode Brought to You By MO Pros 
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Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more. 

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With the first of what is planned to be a series, we talk with Anna Leary about her path to Marketing Ops and into consulting. Learn how a stint of work in Australia randomly led her to working with Marketo. 

After her return to the United States, she moved away from MOPs but eventually found her way back.

Lessons from Anna's story:

• Sometimes you have to be opportunistic
• Mentors and / or someone in your corner is key to any career
• Networking and connections can be valuable

If you are considering the jump from in-house to consulting, you can learn from Anna's journey.

Recorded live.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more. 

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When Rachel joined us to record this MOOPs episode she was still in the role of Marketing Operations Manager. 

Her story is not uncommon, but her learning and approach to managing marketing technology (Marketo) is of course unique. 

Tune in to find out why she had to watch emails go out all day long before she could resolve anything. 

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In the latest episode of #OpsCastAfterDark, we had an open conversation with Courtney McAra. We talked a little about her path to Marketing Operations and then into consulting. 

We also talked about reaching some milestones with Ops Cast as this is the 40th episode and we recently went over 5,000 downloads.

And, you get a little insight into:

• Photoshop and HTML hacks
• The best SDR outreach ever
• What the connection is between the Backstreet Boys and Naomi

Recorded live.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more. 

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In this episode, we talk with Kacyn Goranson the now VP of Marketing at CM Group who's journey to Vice President actually started in Social, moved through Marketing Automation and Operations, and eventually got a seat at the leadership table.

Tune in to hear:

• how she got there - spoiler alert, she says YES way more than no - and how she literally wrote her own job description!! 
• her call out every publication for asking what it's like to be a young female leader in the room.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more. 

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Can the latest ABM technology truly revolutionize your marketing strategy, or is there more beneath the surface? Join us on this compelling episode of OpsCast as we sit down with Jessica Fewless and Andrea Frazier to explore the oft-misunderstood world of Account-Based Marketing. Jessica brings a rich tapestry of experience from her unique career journey that includes transitioning from sales to marketing, with a notable stint in non-profit organizations. Meanwhile, Andrea shares how her solid background in agricultural economics provided her with the analytical prowess essential for excelling in marketing operations. Together, they unveil personal stories and professional insights that shed light on unconventional paths to success in ABM.

In this episode, we challenge the misconceptions surrounding the implementation of ABM technology. The discussion focuses on the critical need for strategic planning and data readiness before purchasing ABM tools. We dissect the common pitfalls faced by companies who rush into technology investments without a solid ABM strategy, often leading to less-than-stellar results. Jessica and Andrea emphasize the importance of due diligence, continuous evaluation, and validation of sales claims to ensure that your ABM initiatives are on the right track from the onset.

We also delve into the operationalization of ABM, highlighting the essential role of Marketing Operations (MOPs) in both strategic planning and execution. Drawing from pilot programs and real-world examples, we discuss how to set realistic expectations and effectively utilize existing technology to drive success. Moreover, we explore the transformative potential of MOPs professionals when they transition from mere order-takers to crucial players in shaping ABM strategies. By asking insightful questions and demonstrating strategic thinking, MOPs can significantly contribute to the overall success of ABM initiatives. Don’t miss this opportunity to gain valuable insights and practical advice from our esteemed guests, Jessica Fules and Andrea Frazier.

Episode Brought to You By MO Pros 
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Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more. 

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In this episode, we have a casual conversation about several top of mind topics. There may or may not have been adult beverages involved.

• How important is Marketing Ops and IT alignment? Why is not talked about more?
• Should Digital Asset Management (DAMs) be under the domain of Marketing Ops?
• Why is project management and project management platforms a challenge?

Recorded live.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more. 

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During a recent episode, we talked about our perspective as marketing operations professionals when it comes to buying technology or services. We talked about what we liked and didn't like from our experiences. During the conversation we challenged sales people to contact us if they wanted to come on and share their perspective from the other side of the "table."

Ivan and Gary took us up on the offer, and we had a great conversation about their perspective. Ultimately, it was mutually beneficial to have this open conversation that will hopefully help the sales and buying processes in the future.

Check out the earlier episode for for more context.

Recorded live.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more. 

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We all make mistakes in Marketing Operations.

How you learn from them (and how you learn from these episodes) is what matters.

Enjoy this great MOOPs shared by Chelsea Kiko during her use of Marketo and Salesforce and the mistake that was made to the routing programs they were trying to update.

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So you've been hearing about the future of cookie-less browsers.

But what does that all really mean?

In this episode we speak to Nikki Candito, VP of Demand Strategy at MeritB2B; Greg Manetti, CTO at Klearly; and, Mary Blanks, CMO at Klearly about the forthcoming "cookie-less future". 

Tune in to hear their perspectives on what to think about, how to prepare, and some incredible thoughts around 3rd party Cookies. 

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more. 

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The "Three Amigos" (as Michael H. says) jump on a special recording of what may become a new set of special episodes we are calling "Ops Cast After Dark".

In this episode, the team reflects on the past year of growth within the community plus we discuss the importance of mentorship for both the mentor and the mentee. 

FYI: Adult beverages were consumed during the recording of this episode.

Episode Brought to You By MO Pros 
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Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more. 

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We had a great conversation with Jodi Krangle, a voice actor, who has a podcast about Audio Branding. 

What is Audio Branding, you ask? 

Great question. In the episode, Jodi breaks down:

• Definition of audio branding (hint: the Netflix sound is part of it, but not everything)
• Why should we as marketers and marketing ops professionals care about it?
• How this overlaps with - and should be considered like - other parts of branding like visual, written tone of voice, etc.
• The tradeoffs between custom and "stock" audio

And, if you are into brain science, we talk a little about how sound can affect our other senses. #mindblown

Recorded live November 12, 2021.

Episode Brought to You By MO Pros 
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Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more. 

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In the third episode of MOOPs TV Justin Norris shares how he made a mistake on a client account, but the interesting twist is that it actually took a while to discover the error! 

Watch the episode to find out what the mistake was and how (if possible) it was resolved.

This taught Justin and the rest of the team a valuable lesson about checklists, operations documentation, and more!

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In this episode we talk with Chris Walker, the CEO and founder of Refine Labs about his view on attribution modeling and marketing. Attribution modeling is a hot topic for Marketing Ops professionals, and he has a different perspective on the value of attribution modeling versus other sources of insights to inform marketing. 

He is not suggesting that we should not be doing attribution modeling, but that we should be honest about what it can and can't inform. Toward the end of our conversation we get into how you, as a marketing ops or revenue ops professional, have tremendous insight into this data and can use that to initiate strategic discussions about what is working and not in marketing.

Recorded live November 4, 2021.

Episode Brought to You By MO Pros 
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Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more. 

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In this episode, we talked with Pete Furseth about attribution modeling and best practices for use. Some of the things we talk about:

• Attribution modeling is not the end of the analytics journey, but an early step (think "crawl" in a "crawl, walk, run" model)
• Building your data literacy is a key new skill that everyone in Marketing Ops should be pursuing
• The importance of including costs in your attribution modeling (we break down different ways to approach this)

There is gold throughout this episode, so make sure you listen to the end.

Recorded live October 27, 2021.

Referenced in the show:
MO Pros Technical Workshop: Validation of Your Revenue Tech Center of Excellence

Episode Brought to You By MO Pros 
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Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more. 

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Jessica shares an early mistake she made. It's not the most egregious or scandalous MOOPs, in fact, it's pretty tame compared to some of the ones we have coming up. But it taught Jessica invaluable lessons early in her MarketingOps career.

1. Trust your instincts, she caught this mistake quite quickly and was able to start damage control because something wasn't sitting right.
   
   
2. Ask for help - the fallout from her mistake could have been much worse, but a seasoned colleague helped before it was any worse.

Episode Brought to You By MO Pros 
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Embark on a journey through the dual worlds of Tom Keefe—by day, a dedicated Director of Marketing Operations at Engagio; by night, a savvy MarTech consultant with an entrepreneurial spirit. This episode peels back the layers of moonlighting in the marketing tech space, as Tom generously shares his playbook for balancing a full-time career with the thrills and spills of consulting. From the meticulous establishment of an LLC to the intricate dance with tax considerations, he lays bare the essential steps for those who dare to tread the path of simultaneous employment and self-employment. Get ready to absorb wisdom on boundary-setting, the art of time management, and the cultivation of personal growth through customer interactions that only a seasoned professional like Tom could impart.

As the conversation waxes strategic, Tom dives deep into the economics of consulting, breaking down the pros and cons of retainer agreements and hourly billing with the finesse of an industry maestro. Whether you're navigating diverse industries, collaborating with agencies, or standing your ground on pricing, his insights illuminate the consulting sphere with precision and practicality. Discover how to value your expertise, manage your consulting workload alongside a demanding job, and why learning to adjust rates in line with project complexities is the linchpin of success. Tom doesn't shy away from the financial gymnastics of freelancing either, tackling the complexities of accounting for the absence of employer benefits and striking that delicate balance between earning and saving. Tune in for an episode rich with guidance for both the MarTech novice and the seasoned consultant alike.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more. 

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During this episode we talk with Lorena Morales about the way her new Revenue Operations role at a large, global, publicly-traded company has challenged her thinking of revenue operations. Previously, she thought the journey was from siloed to centralized/integrated and aligned. Her new role has opened up her eyes that there may be a need (and a business justification) to become somewhat siloed again.

That being said, she also mentioned that she thinks there are different types of being siloed:

• siloed data
• siloed functions
• siloed organizational structures
• etc.

We also touch on attribution vs ROI and that she sees more marketers moving into Rev Ops and CRO roles.

Recorded live on October 18, 2021.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more. 

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This episode is a little different because it is geared toward both Marketing Ops professionals as well as those who are trying to sell to them. That's right, if you are selling to Marketing Ops, Revenue Ops, Martech or others, you should listen to this. We talk about what you should do (be interesting, be honest) and what not to do (waste our time when we have already done research).

For those in The MO Pros community, we want to hear from you. Did we give away too much insight? not enough? Should we have included other dos and don'ts? We want to hear from you.

During the conversation we referenced a couple of "resources" in case you are interested:

• We reference the book Building a StoryBrand by Donald Miller
• The Oatmeal's strip about web design

Recorded live on October 14, 2021.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more. 

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In the first episode of MOOPs TV Mike Rizzo shares how he made not ONE but TWO mistakes within just a matter of moments.

Find out what those mistakes were and how (if possible) he resolved the issue before causing yet a third MOOPs.

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During this episode, we take a dive into Customer Data Platforms (CDPs). CDPs have been a hot topic over the past few years and we asked Michael Davis to help us cut through the hype and understand:

• What are CDPs?
• How can they be used?
• Common approaches to adding to a tech roadmap and build
• What are some pre-requisites?

If you've been curious about CDPs and how/if they should be part of your Marketing Ops / Martech roadmap, you don't want to miss this.

Recorded live October 4, 2021.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more. 

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In this episode we talk with AJ Sedlak about the LinkedIn post he published in late August 2021. In his post he made the provocative statement that Marketing Ops could help deliver revenue for an organization in the absence of a Marketing Strategy....and at the same time, Marketing would struggle to deliver revenue without Ops. 

We dig into that topic and also cover:

• What should strategy look like from an Ops perspective
• How should Marketing Ops be measured
• The value of strong people vs tech in Marketing Ops

Recorded live on September 30, 2021.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more. 

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What is Customer Journey Mapping? If you are in Marketing Ops, should you care? We tackle these questions, plus the difference between personas, ICPs (hint: it is not Insane Clown Posse), journey mapping in our conversation with Lucas and Islin Munisteri of Theia Marketing.

Recorded live on September 21, 2021.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more. 

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In this episode, we talk with Juan Mendoza the founder of The Martech Weekly newsletter and the producer of Making Sense of Martech Podcast about:

• How vendor-based training fits into learning Marketing Operations and the risks that type of training brings.
• What is "Career lock" and should you be concerned?
• Usability trumps education - if it's easy to use, learning is less important
• "Low-trust" created by media in Marketing Technology
• The future of customer experience and how MOPs / Martech fit into that

Mike also jabs at the Salesforce lead object... we're not sure if he'll be on the next episode or not. :)

Recorded live on September 16, 2021.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more. 

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In this episode, we talk with Nikki Luele about her journey from a Marketing Ops team of one to 30! Nikki provides some insights on what she did early on to build momentum, what she learned along the way, and how she had to learn new skills.

We also get into a great conversation about the importance of diversity and the challenges she faced as a female leader in tech. 

Recorded live on September 9, 2021.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more. 

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In this episode we talked with Josh Hill about his view and approach to vendor management. We talked about the distinction between managing software / technology vendors and consultants / agencies. 

Josh also shared his view on three models of how to build an ROI model to support a bringing on a new vendor. 

Recorded live on September 1, 2021.

Episode Brought to You By MO Pros 
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Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more. 

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In this episode we talk with Darrell Alfonso about parts of the role that many Marketing Operations professionals don't like to talk about...but we all know are there. Things like, how it is tough to have a good marketing ops function when the messaging, branding or product is sub-par. 

And, we had a literal fire alarm happen during the recording. How appropriate for a Marketing Operations discussion. 

Recorded live on August 26, 2021.

Episode Brought to You By MO Pros 
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Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more. 

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Ever wondered how transitioning from restaurant operations to sales can shape an executive career? Meet Stephanie Valenti, our guest who has navigated this unique path with remarkable success. In this episode, Stephanie shares her journey from managing restaurants to leading sales teams and eventually holding executive roles across diverse industries. Discover how her operational mindset became the foundation of her achievements in sales and leadership, and gain insights into the evolving landscape of sales and marketing alignment.

Stephanie opens up about the power of vulnerability in leadership and the unexpected reactions she encountered when she admitted gaps in her knowledge. Learn how fostering a culture of collaboration and respect can lead to professional growth and team cohesion. We'll also discuss the surprising lack of formal sales education in colleges and the importance of continuous learning and adaptability, regardless of your career stage.

Dive into the complexities of operational roles within organizations with Stephanie as she explains the distinctions between revenue operations, go-to-market operations, and traditional sales and marketing operations. Hear her practical advice for marketing operations professionals aspiring to transition to revenue or sales operations roles, including the need to understand stakeholder language and business priorities. Finally, Stephanie shares her strategies for effective leadership and her active engagement on LinkedIn, offering a wealth of knowledge for anyone looking to advance their career in operations.

Episode Brought to You By MO Pros 
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Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more. 

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In this episode we talk with Toby Murdock from Highway Education about the gap in the market today for Marketing Ops talent. He is focused on providing training, education and opportunities to people who are early in their career and want to get into Marketing Operations. 

We talk about the gap, why there isn't a "traditional" educational model for Marketing Ops (hint: it's about incentives in the university system) and more. 

Recorded live August 19, 2021.

Episode Brought to You By MO Pros 
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Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more. 

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During this episode we talk through some of the key things to make sure you have in place if you are considering building out a multi-touch attribution model at your organization. In some ways, it felt as if we only scratched the surface on the topic. 

Some key elements to look for to give your organization a better chance of success:

• Culture of collaboration and comfortable with "fail fast"
• Alignment on definitions
• Clarity on what questions you are trying to answer

Thanks to Jeff Kew for his insights.

Recorded live August 11, 2021.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more. 

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One of the things we have touched on during almost all of the episodes prior to this (and will continue to touch on) is what should be included in a certification for Marketing Operations. 

In this episode, Naomi Liu, Mike Rizzo and Michael Hartmann talk through this in some detail. We talk about:

• the inconsistent definition of Marketing Operations, 
• when should certification come into play, 
• should there be tiers or different tracks, 
• what is the role of platform-specific certifications
• etc., etc., etc.

We would love your feedback. Join the conversation at www.themopros.com. 

Recorded live on August 3, 2021.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more. 

Join us at MOps-Apalooza: https://mopsapalooza.com/

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