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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Aby Varma, global business and marketing leader and Founder of Spark Novus. Aby helps organizations adopt AI strategically and responsibly, guiding leaders from early adoption to self-reliant innovation.

The discussion explores how marketing teams can move beyond experimenting with AI tools to building long-term, value-based strategies that drive measurable impact. Aby shares real-world examples of AI implementation, frameworks for defining a “strategic north star,” and advice for leading change across every level of the organization.

In this episode, you will learn:

• How to apply a value-based approach to AI adoption
• Why productivity is only the beginning of AI’s potential in marketing
• How to build responsible-use guardrails that support faster innovation
• The evolving role of Marketing Ops in AI strategy and execution

This episode is ideal for marketing, operations, and business leaders who want to use AI with purpose, balance innovation with responsibility, and prepare their teams for the next phase of intelligent marketing.

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MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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In this special episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, the crew reflects on the final chapter of MOPsapalooza, the flagship MarketingOps.com conference that has defined the community for years.

Michael is joined by Mike Rizzo, Naomi Liu, and Audrey Harze to look back on what made MOPsapalooza 2025 in Anaheim unforgettable. Together, they share their favorite moments, the energy of the event, and how it felt to say goodbye to a conference that shaped the Marketing Ops profession.

They also discuss the evolution of the MarketingOps.com community, what the event has meant to practitioners everywhere, and what might come next as the movement continues to grow.

In this episode, you will hear:

• Reflections on the final MOPsapalooza and its impact on the community
• Favorite moments, stories, and lessons from the 2025 event in Anaheim
• How MOPsapalooza helped shape the Marketing Ops profession
• What the future holds for the MarketingOps.com community

This episode is both a tribute and a look forward, celebrating the spirit of collaboration, connection, and curiosity that has defined MOPsapalooza from the beginning.

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MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we’re joined by Jon Russo, founder of B2B Fusion and former CMO of high-tech companies across Silicon Valley, New York City, and Luxembourg. 

Jon shares his insights on why Marketing Operations professionals often struggle to communicate their impact to the C-suite and how AI, cleaner data, and strategic thinking are changing the game.

Jon dives into the importance of translating complex marketing data into business language, earning trust with senior leadership, and the evolving role of MOPs in driving revenue and AI-enabled pipeline initiatives. 

He also offers guidance on career growth, helping MOps professionals expand influence and demonstrate measurable impact.

In this episode, you’ll learn

• Why first-party data and clean systems are critical for AI and pipeline success
• How MOPs can effectively “translate” marketing operations insights for executives
• What builds trust between junior MOps professionals and seasoned leadership
• Career strategies for expanding influence and taking a more strategic role

This episode is perfect for marketing operations, demand generation, and RevOps professionals seeking practical advice to increase visibility, build trust, and position themselves as strategic leaders in the organization.

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MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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Ever wondered what it takes to leave the 9-to-5 grind and shape your destiny in the world of freelance marketing ops? That's exactly what we're unpacking with the dynamic duo behind EMMIE Collective, Lauren Aquilino and Sydney Mulligan. We don't just scratch the surface; we get down to the nitty-gritty of establishing a freelancing business, taking you through the unexpected hurdles and sharing the unspoken benefits of being the architect of your own career. From the essential cushion of financial security to the indispensable skill of nurturing client rapport, this episode is your freelancing field guide, stuffed with actionable advice for both budding and seasoned freelancers alike.

As we chat with Lauren and Sydney, we unravel the layers of their freelancing blueprint and how EMMIE Collective emerged as a beacon for marketing ops consultants. Discover how they tackled the common freelancer challenges, like isolation and the maelstrom of non-billable tasks, by banding together. This episode is about the power of collaboration and community in a field that can sometimes feel like a solo voyage. Join us for an honest conversation that reveals how strategic planning, and a blend of technical and soft skills, can harmonize your professional and personal aspirations.

To cap off our insightful session, we take a deep dive into the evolution of community knowledge-sharing and the art of personal branding in the freelancing sphere. Get a peek at the current freelance market dynamics and learn why consultants are now seen as a crucial service line item. Plus, discover why platforms like LinkedIn and Slack can be your greatest allies in showcasing your expertise. Whether you're contemplating a freelance leap or seeking to elevate your game, this episode is brimming with wisdom from those who've charted the course and now invite you to join the voyage.

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MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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Prepare to redefine your marketing game as we join forces with Mark Kilens, the mastermind CEO of TAC, who brings with him a wealth of knowledge from Airmeet, Drift, and HubSpot Academy. Discover a treasure trove of tips for connecting with your audience on a human level, transforming go-to-market strategies that no longer just capture demand, but cultivate meaningful relationships. Get ready to find out how to infuse a human touch in your business interactions that will not just resonate but also generate revenue.

Throughout the conversation, we unwrap the art of storytelling in B2B marketing and how it can do more than just sell a product—it can build trust. Mark and I explore the potent combination of storytelling, relationships, and partnerships. These are the indispensable pillars that support a strong marketing structure, aligning perfectly with the evolved consumer behavior of today. Learn how to narrate the emotional value behind your product, focusing on the outcomes rather than just the features.

Finally, we venture into the collaborative landscape where integrated partner-led growth strategies come into play. From leveraging ComStore's GoToNetwork for smarter partnerships to adapting marketing strategies in accordance with macro market conditions, we cover it all. We also discuss the emergence of people-led growth tactics and how these can be powered by AI, while never forgetting the irreplaceable human element. Tune in, and be inspired by a blend of innovative ideas that could be the missing piece in your marketing puzzle.

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MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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Discover the transformative strategies that are rippling through MarketingOps as I, Michael Hartman, am joined by the astute Mac Reddin, founder of ComSore/Community Club. Together, we tackle the emerging go-to-network models that are reshaping how we think about and execute marketing strategies. We're unpacking the essentials of human-centric marketing and the power of trust in building long-lasting customer relationships. Forget about the days of impersonal, sales-driven tactics—today's marketing is all about creating genuine connections that value people over simple transactions.

Dive into a conversation that merges the wisdom of experience with innovative marketing tactics, revealing the secrets behind successful go-to-network strategies. Mac and I share anecdotes and strategies that highlight the importance of creating a culture where marketing and sales teams foster deep connections with their customers. We explore the art of trust-building and the impact of salespeople who invest time in educating and supporting their clients, proving that the best tools are useless without the right mindset and skills to wield them effectively.

Wrap up your understanding of MarketingOps with our discussion on the need for new technologies to manage complex networks and the shift towards customer-centric engagement. We dissect the challenges of predicting revenue in an ever-changing economic landscape and probe into how varying generations of sales leaders are adapting to these changes. Our conversation will leave you pondering the roles of AI, automation, and the value of authentic relationships in the quest for marketing success. Join us for this episode, brimming with insights and strategies to navigate the evolving tides of marketing operations.

Ted Talk by Shawn Anchor mentioned during the episode linked here

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MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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Embark on a journey through the intricate maze of marketing technology as Frans Riemersma, the brain behind MarTech Tribe, joins us to unravel the threads of hype cycles and their profound impact on the world of marketing innovation. Discover how these cycles mirror psychological models like the Dunning-Kruger effect and Kubler-Ross's grief curve, offering a fascinating glimpse into the way we, and the organizations we are a part of, come to grips with the relentless tide of new tech. If you're curious about aligning your tech investments with your actual needs, often finding that less is more, this episode is your treasure map to making informed, strategic choices.

Dive into the world where hype cycles intersect with marketing maturity models, and uncover where your company might land in the grand scheme of marketing automation and prowess. Frans guides us through the nuanced understanding of these maturity definitions, drawing from Carnegie Mellon University's framework, and how these cycles ripple through every level—from industry trends to individual experiences. We discuss the art of identifying the right project leaders and making strategic tech adoption decisions that navigate the crests and troughs of innovation. For those who aspire to lead the pack in the marketing technology race, this conversation is a lighthouse in the fog of industry buzz.

In our final chapter, we switch gears to the strategic elements of marketing operations and the undeniable power of data analysis. Learn how to reverse engineer customer journeys that magnify your company's value and why prioritizing client needs trumps the allure of shiny new tech. Frans imparts wisdom on the Blue Ocean Strategy and the art of aiming small to win big—ensuring your investments are not just expenditures but catalysts for success. If you've ever wondered how to make every dollar work for you, join us as we dissect the crucial elements of profitability and strategic questioning that can lead to your business's financial triumph.

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MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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Prepare to unlock the secrets of combining Account-Based Marketing with Product-Led Growth as Julie Geller from Infotech Research Group joins us for an insightful exploration into harmonizing these powerful strategies. Our conversation kicks off with Julie's wealth of experience, from pivotal roles in company acquisitions to the forefront of marketing technology innovation. We pull back the curtain on ABM's transformation over the years, revealing how it has sharpened its focus on high-value accounts through personalized, intent-based marketing and discussing the hurdles that businesses face when implementing these data-driven approaches.

Venture into the operational world of ABM and PLG, where maintaining a clean database is not just recommended but essential for effective campaign customization. Julie and I dissect the struggles of selecting top-tier accounts amidst the chaos of unclean data and how PLG's user-centric growth methods offer a compelling contrast. By advocating for a blend of ABM's targeted precision with PLG's organic reach, we champion a strategy that aligns with the natural purchasing tendencies of today's savvy customers.

Finally, we wade through the nuances of buyer engagement with a focus on the art of personalized messaging. Julie illuminates how recognizing potential champions within organizations can be a game-changer, and we ponder the non-linear odyssey customers undertake, emphasizing the importance of crafting a customer experience that adapts to their unique journey. As we conclude, heartfelt thanks are extended to Julie for sharing her expertise, and we tease the promise of more illuminating conversations with future experts. Join us for a session that not only enriches your marketing knowledge but also empowers you to sculpt strategies that resonate with the heartbeat of modern customer dynamics.

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MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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Unlock the mysteries of marketing ops with Rachel Squire, a former math teacher turned marketing maven, making waves in the world of Marketo and data-driven solutions. Our discussion peeks into Rachel's remarkable transition from academia to the forefront of marketing analytics, offering a fresh perspective on the value that a strong analytical mindset can bring to the marketing table. Her insights reveal not just the unexpected paths one can take toward a career in marketing ops but also the essential analytical prowess required for success in the field.

Ever wondered how the modern sales funnel bends and twists in response to today’s well-informed customer base? Rachel and I dissect the evolution of buyer behavior, especially within the B2B SaaS landscape, where traditional models like the serious decisions model are being reshaped. We reflect on our own buying experiences to underscore the trend of vendor independence and the importance of adapting sales strategies to keep up. This dance between old and new requires finesse and an ability to forecast not just sales figures but also shifts in customer dynamics.

In a candid exchange, we tackle the challenges lurking in the data management corridors of sales teams, emphasizing resilience and the need for clear, reliable sales metrics. The conversation then moves towards the transformative power of AI and machine learning in honing marketing metrics, pulling back the curtain on how these technologies can revolutionize early-stage funnel predictability and accountability in marketing. Join us as we fuse Rachel's astute analysis with real-world examples to illuminate the path to marketing operations excellence.

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MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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Explore the transformative power of lean methodology in the marketing realm with Rutger Katz, a luminary in digital strategy and a maestro of marketing technology. With Rutger's rich background in neuroscience and an impressive journey from Capgemini to pioneering consultancy, we dissect the application of lean principles to the fluid and dynamic world of marketing. Uncover how to craft strategies that resonate with a customer-centric approach, distill the essence of purpose, process, and people, and effectively manage resources to carve a lasting impact in your industry.

Venture into the trenches of operational efficiency as we unravel the three P's of lean methodology that are revolutionizing marketing operations. Hear a compelling case study from a food relief organization, where lean thinking transformed their operations, and discover how tools like the Hoshin Kanri framework and the Kano model can fine-tune your strategic alignment and customer experience efforts. This knowledge-packed exchange promises to equip marketing professionals with the prowess to prioritize work and manifest their value within any organization.

Embrace the spirit of Kaizen for continuous improvement and witness how incremental enhancements are key to triumph, as illustrated by the success stories from the Tour de France. Learn how the "Five Whys" and "Fishbone Diagram" can be leveraged to dig deep into the root causes of challenges and inspire a culture of self-motivated growth. This episode isn't just about refining processes; it's about steering transformational change and propelling your team towards victory—one small, calculated step at a time.

Resources mentioned during the episode:

1. Applying Lean Methodologies in Marketing Presentation
2. LinkedIn Post - Lean: StreamliningMarketing and Revenue Operations

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MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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In today's episode, we embark on a journey to explore the intricate world of hiring contractors and agencies in the marketing revenue ops space. Inspired by a thought-provoking LinkedIn post, this discussion dives into the nuances and strategic decisions facing leaders today. Our special guest, Jessica Kao, Senior Director of MarTech at CloudFlare, shares her exceptional transition from cancer biology to marketing analytics, highlighting the unexpected parallels between predictive cancer modeling and forecasting marketing outcomes. Jessica's story is not just about career transformation; it's a testament to the power of data storytelling across diverse fields.

Join us as our host Michael and Jessica unravel the complexities of assembling a powerhouse Marketing Ops team, touching on the critical choices between full-time employees, contractors, and agencies, and the strategic use of offshore resources. With over a decade of experience, Jessica lends her insights into crafting a team that not only builds but thrives in the sophisticated landscape of marketing infrastructures.

Furthermore, the episode delves into the art of partnership and resource management, offering a candid look at evaluating agency relationships and mitigating risks. From navigating RFP processes to understanding the essence of successful collaborations, learn how to discern the right agency fit and manage project capacities like a pro. Jessica rounds off the discussion with an invitation to connect further and a teaser of her upcoming talk at the Adobe Summit, promising to demystify the jargon clouding executive conversations.

Tune in to this episode for a treasure trove of insights that will sharpen your Marketing Ops acumen, presented in our signature friendly, clear, and concise manner. Whether you're just starting in marketing operations or leading a team at an enterprise level, this conversation is filled with valuable takeaways to help you navigate the hiring landscape and optimize your Marketing Ops squad.

Check out the LinkedIn post here: https://www.linkedin.com/posts/mikedrizzo_marketingops-revops-marketingoperations-activity-7140490673287233537-ktv_/?utm_source=share&utm_medium=member_desktop

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MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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In this podcast episode, we delve into the complex world of marketing operations with the expertise of Dani Worthman, Director of Marketing Operations at Headspace. Dani shares her professional journey, which intersects with the critical importance of mental health within the demanding landscape of marketing operations. Her journey, from a background in neuroscience to leading a marketing agency and eventually embracing a strategic role in a corporate environment, provides a unique perspective on balancing mental well-being with professional demands.

We explore the concept of work-life balance as a dynamic pursuit rather than a fixed state, drawing on experiences from our own Mike's foray into freelancing. Dani offers invaluable insights into leading a team while prioritizing mental health, emphasizing the role of trust in preventing burnout. The discussion acknowledges that achieving balance requires ongoing adjustment and a strategic approach to the challenges of marketing operations.

The episode also addresses practical aspects of marketing operations management, from adopting agile methodologies to integrating IT-inspired documentation practices. These strategies aim to enhance communication and organizational structure, thereby reducing the stress associated with roles in marketing operations. We discuss the importance of allocating time for strategic planning and agile response to unforeseen challenges, offering listeners actionable advice for optimizing their marketing operations team's efficiency.

Join us for a thought-provoking conversation that serves as a guide for professionals seeking to improve their marketing operations while maintaining a focus on mental health and well-being.

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MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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Prepare to delve into the transformative world of marketing efficiency with a minimalist approach—an attainable reality we're excited to explore. In this episode, we are honored to have Colton Slauson from Sendoso as our esteemed guest. Together, we navigate the nuanced art of simplification and optimization within marketing operations. Colton, who began his journey as an intern making memorable missteps with 'Marketo,' has ascended to the role of Senior Marketing Operations Manager, epitomizing the principle of achieving more with less. His trajectory offers invaluable insights into automating routine tasks, streamlining processes, and effectively integrating Sendoso and Alice, all while leading a lean yet impactful marketing operations team.

Many professionals can relate to the challenge of managing competing priorities akin to a performer without a net. This episode offers a behind-the-scenes look at the delicate equilibrium between satisfying customer expectations and fulfilling internal objectives. Through our dialogue with Colton, we illuminate the importance of communication in maintaining alignment with sales teams and making decisive judgments on project priorities. Our discussion also includes a humorous anecdote about a VP's content notification request, illustrating how a simple query can unravel complex issues.

Moreover, this episode goes beyond storytelling to provide actionable insights. Managing a diverse marketing technology stack is often compared to herding cats, yet we break down strategies for mastering this complexity with a streamlined team. Additionally, we redefine the allure of documentation, emphasizing its role not just in procedural accuracy but also in compliance with privacy regulations and enhancing team cohesion. We advocate for a culture of curiosity, underscoring how an inquisitive disposition and engagement with the broader marketing community can propel professional growth.

Join us for an enlightening conversation that promises to elevate your approach to marketing operations. Tune in to this episode to revolutionize your marketing strategies and operations.

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MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we’re joined by Ellie Cary, Senior Demand Generation Manager at StarTree. Ellie shares her experience navigating marketing performance challenges, including what happens when teams hit MQL goals but still face cuts, and why ROI visibility has become critical for MOps leaders.

Ellie discusses the limitations of attribution and reporting, how over-engineered models can create complexity, and what it takes to simplify processes while improving impact. She also shares insights on customer marketing, retention, and how MOps professionals can make their work more visible and strategic across the organization.

In this episode, you’ll learn:

• How to connect marketing performance to business outcomes
• The risks of overcomplicated attribution and how to simplify it
• The importance of foundational marketing processes for measurable ROI
• Strategies for MOps teams to communicate effectively with non-technical stakeholders

This episode is ideal for marketing operations, demand generation, and growth professionals looking to strengthen their impact and visibility in the organization. Tune in for Ellie’s actionable guidance on making MOps work matter.

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MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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This episode is the first of a series we are working on to educate our audience about some emerging Go-to-market approaches, and to provide guidance on how you, as a marketing ops professional, can be an enabler for these GTM approaches. 

In today's episode, we will be talking with Justin Gray about Nearbound GTM Strategies. Justin is an award-winning 5X entrepreneur who has made a career of launching and scaling companies and guiding them to successful exits of over 250MM. In 2018, Justin started angel investing to make strategic investments in founders he believes in and is currently a Limited Partner in several Funds.

He is now Co-founder and Managing Director of In Revenue Capital, where he couples GTM expertise with venture funding to empower Seed stage founders and their startups, through a first of its kind model called Operator-Immersive capital.

Justin is a strong voice for pragmatic entrepreneurship, Partner-Led Growth, and building intentional performance culture. As a recognized speaker and thought leader, Justin has presented at top industry conferences and has been published over 500 times in publications.

Tune in to hear: 

• Justin introduces the concept of Nearbound GTM strategy, discussing its definition and implications.
• He outlines the key market drivers that prompted his team to adopt the Nearbound approach.
• Justin emphasizes the importance of building relationships across the organization for successful implementation of Nearbound strategy.
• The conversation delves into the impact of Nearbound approach on talent identification, hiring, and retention, questioning whether the current models are adaptable to this strategy.

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MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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In todays episode, we talk about the coming (maybe already here) Martech Supercollision, joined by the one and only Scott Brinker.  Scott has always been fascinated by the intersection of technology platforms and ecosystems and marketing strategy and operations. He has been called the "godfather of martech" by AdAge, has been analyzing marketing technology and its impact on marketing organizations for more than 16 years as the editor of the chiefmartec.com blog. He serves as VP Platform Ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners. He also authored the best-selling book Hacking Marketing and co-authored the best-seller The New Automation Mindset.

Tune in to hear:

1. Scott discuss the unexpected growth of the Marketing Technology (Martech) Landscape since its first iteration. He reflects on how the list of vendors has expanded significantly by 2023, exceeding initial expectations.
2. Key Themes in Martech: The episode delves into three major themes identified by Scott: Data, Composability, and AI. Each theme is discussed in detail:
   • Data: Covers the evolution of data integration, the concept of a continuous data integration "flywheel," the debate between consolidation vs. aggregation, and the idea of fragile vs. anti-fragile systems.
   • Composability: Focuses on the changing role of software developers, the blend of packaged and custom software, the democratization of software development (including "citizen coders"), and the shift from Big Data to Big Ops.
   • AI in Martech: Discusses the balance between quality and quantity in AI applications, the potential for AI/ML to automate advanced use cases, and the concept of "Martec’s Law" related to the pace of technological change and organizational adaptation.
3. Scott gives his predictions about significant changes expected in the Martech landscape by the end of 2024, exploring how current trends might evolve and become more mainstream in the field.

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MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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In today's episode, sharing her story is Jenn Steele. Jenn is an entrepreneur, CEO, and founder with a solid track record in the fields of marketing technology and startups. With over a decade of executive experience, Jenn has consistently demonstrated strategic leadership and go-to-market skills that have led to outstanding outcomes. After successfully turning around and selling Kissmetrics in 2023, she is currently founding another company in the martech space. 

Her journey includes roles such as CEO at Kissmetrics, Vice President of Marketing at Reprise, Chief Revenue Officer at ORSNN, Chief Marketing Officer at Madison Logic, and Vice President, Product Marketing at Bizible. She started her marketing career at HubSpot in 2009 as one of the first hundred employees.

Tune in to hear: 

• Jenn share insights on her experiences with Marketing Operations (Ops) teams across different roles, highlighting how her perspective on Marketing Ops has evolved and varied depending on her position, and how it has changed over time.
• As a former CMO and current CEO/founder, Jenn outlines her approach to building a marketing organization, emphasizing the timing and importance of integrating Operations and the early focus areas for the Ops team.
• The conversation delves into Jenn's transition from marketing to entrepreneurship, exploring the motivations and influences behind her decision to start new ventures in the marketing space.
• Jenn reflects on pivotal moments and key figures in her career, discussing how certain decisions and individuals have significantly influenced her current success and providing final thoughts on her journey and advice for others.

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MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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In this episode, hosts Michael Hartmann, Naomi Liu, and Mike Rizzo,  reflect on reaching a significant milestone of publishing 100 episodes. They discuss their surprise at the podcast's success and its impact on listeners. They highlight the diverse global audience and share interesting statistics about their listeners' locations.

The hosts also discuss the uniqueness of podcasting as a medium for connecting with others and how it allows them to meet and learn from various experts and professionals. They touch on the challenges of podcasting, such as limited data insights and the lack of a structured theme. Finally, they hint at the possibility of upcoming themed episodes focused on go-to-market strategies and managing expectations in marketing operations.

Tune in to OpsCast for an insightful and unscripted conversation with the hosts as they celebrate their podcast's achievements and share their future plans for the show.

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MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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In today's episode, we talk about the importance of Finance Knowledge for Marketing Ops pros with Jaime Garza, currently Senior Manager, Marketing Operations at SolarWinds . Prior to joining SolarWinds, Jaime has had in-house roles in Marketing Operations, Marketing Program Management and as a founder. He co-founded a company in the real estate media industry. Jaime is also a veteran of the US Army Green Berets and the Texas Army National Guard, where he served in combat and trained other military. 

Tune in to hear: 

• Jaime's career overview and how he ended up in Marketing Ops.
• The importance of finance knowledge and what Jaime learned during his MBA.
• Managing the full marketing budget and the lessons learned from that experience.
• Recommendations for pitching projects internally, emphasizing the importance of finance as a universal business language, and the impact on reporting and analytics in attribution and influence reporting.

Some statistics knowledge can be helpful on your journey to learning more finance, if you are interested, take the Stats 101 Course for Marketing Ops taught by Camela Thompson.

Episode Brought to You By MO Pros 
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MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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Welcome to a special milestone episode of Ops Cast! We're celebrating our 100th episode, and we're thrilled to have you join us on this journey. While there might be more than 100 episodes in our feed, this feels like a significant moment as we approach three years of this podcast adventure.

But that's not the only reason we're excited today. In this episode, we have the privilege of speaking with Shivina Kumar, the Director of Brand & Communications at CompStak. Shivina has had a remarkable career journey, holding various leadership roles in marketing, branding, and operations. She's also a guest lecturer and has published multiple papers about the marketing ecosystem.

Tune in to hear: 

• Shivina's career journey and how she obtained a patent.
• The transformation of branding from a qualitative concept to achieving "attribution" in branding.
• The use of full funnel metrics by branding teams, including the types of metrics they focus on, benchmark establishment, and ongoing measurement.
• The ABM Impact graph and its significance for the audience, along with practical applications.
• How metrics inform decisions regarding tactics in GTM, goal setting, and the methodology used for campaigns/initiatives, including the alignment with Sales and Finance.

Episode Brought to You By MO Pros 
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MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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In today's episode,  we talk about Adaptive Personalization with Tony Ferreira, currently Senior Growth Director at WillowTree, a conultancy/agency. He is primarily responsible for the growth of their Adobe Practice area. Tony has 15+ years in technology, marketing, data, strategy, ecommerce, and product ownership experience. Prior to joining WillowTree, Tony has held various leadership and management roles in agencies/consultancies and in house. He is an avid consumer of content and is always looking for ways to apply it to his current roles and teams.

Tune in to hear: 

1. Tony discusses his career journey, highlighting the influence of his coaching experience at a school on his approach to Marketing Operations.
2. He explains the concept of "Adaptive Personalization" in marketing, as discussed in his recent LinkedIn post.
3. Tony differentiates between "Adaptive Personalization" and the often-heard term "personalization at scale," clarifying their meanings and applications in marketing.
4. He explores the feasibility and reality of real-time personalization in both B2B and B2C sectors, leveraging tools like Adobe's suite for unified account profiles.

This episode was originally inspired by this LinkedIn post by Tony.

Blog posts written by Tony mentioned in this episode:
Navigating Marketing Operations: Insights from a MarTech Professional.Why Marketing Ops Should Have Its Own Seat at the Table

Episode Brought to You By MO Pros 
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MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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In today’s episode, The Ops Cast hosts Michael Hartmann, Naomi Liu, and Mike Rizzo dive into a detailed recap of MOps-Alooza 2023. This episode offers an engaging discussion that reflects on the highlights, key learnings, and memorable moments from the event. The trio shares their personal takeaways, emphasizing the innovations and strategies that stood out. They also engage in a lively conversation about attendee feedback and suggestions that could shape MOps-Apalooza 2024. Whether you're a marketing operations professional or just curious about the latest trends in the field, this episode provides valuable insights and a peek into the future of marketing operations. 

Episode Brought to You By MO Pros 
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MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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In this episode, we talk about building a Marketing Ops portofolio with Joy Martinez, Senior Director of Marketing Operations with CS2 a consultancy. Joy was a 2022 Marketo Champion, Marketo Certified Solutions Architect, and 8x Marketo Certified Expert. With almost 20 years of experience in marketing – both in-house and consulting – and the last 12 of those specifically in marketing operations, Joy brings a breadth and depth of experience in areas such as marketing operations strategy, business process, attribution and funnel reporting, MarTech, Marketo implementations, demand generation, ABM and more. Joy is also a founding member and ambassador for MarketingOps.com. Joy is passionate about strengths-based development, instructional design & training, and enjoys coaching and mentoring the next generation of MOps leaders.

Tune in to hear: 

• How Joy got into Marketing Operations. 
• Her recommendations on how to start developing a portfolio. 
• Her passion for Mentorship and how it’s affected her career. 

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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In this episode, we have our first discussion about the intersection of Generative AI and Marketing Operations. Joining us for the conversation is Paul Wilson, Chief Strategist of GTM Systems, a consulting company focused on reinventing the intersection of marketing, sales, and customer success operations. Prior to starting GTM Systems, Paul held several senior leadership roles in Marketing Operations and Marketing Technology, including One Trust, Salesforce and Slack, among others. He has also been involved with Sales Operations and, at one point, was in sales. He is also an advisor to some startups.

Tune in to hear: 
- Why Paul thinks Marketing Operations professionals are the innovators to lead the generative transformation of GTM.
- What he sees happening in the next few years with technologies. 
- What MO Pros should be doing to prepare themselves and their teams/organizations for the new landscape. 

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we’re joined by Pradeep Manivannan, Martech Consultant at Academy Sports & Outdoors. Pradeep brings extensive experience from roles at eBay, Salesforce, and Nordstrom, offering a unique perspective on connecting data, building journey-based experiences, and aligning marketing operations across channels.

Pradeep explains how to map customer journeys effectively, leverage segmentation, and implement omnichannel strategies that work in both B2C and B2B environments. He shares lessons learned from consumer-focused marketing and how B2B teams can apply them to drive better engagement and measurable results.

In this episode, you’ll learn

• How to design seamless customer journeys from scratch
• The role of data integration across channels in marketing success
• Segmentation strategies that improve targeting and personalization
• What B2B teams can learn from consumer-focused marketing approaches

This episode is perfect for marketing, RevOps, and growth professionals looking to improve customer experience and operational efficiency. Tune in to hear Pradeep’s actionable insights on building journey-based marketing strategies.

Episode Brought to You By MO Pros 
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MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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In this episode, we discuss Vivi Gehan's interesting career journey to Marketing Ops.  Vivi is currently Vice President of Operations with Digital Pi (a part of Merkle). Prior to that, she held several other roles in Marketing and Marketing Ops, both in-house and with consultancies, including LeadMD. She is also a member of Mensa!

Tune in to hear - 
-  Vivi's transition from doing events to ending up in Marketing Ops. 
-  Challenges she faced during her transition from in-house marketing to consulting. 
-  Some key transitions, or people,  along the way that had a major impact on her career journey. 
- How Vivi thinks about the skills she gained from past positions and applied those transferable skills for getting and succeeding in new roles.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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In this episode, Paula Gorman talks with us about the importance of project management and program management. Paula is the Owner of Lift Group, the consulting firm she started that is focused on operational improvements & digital transformation to support organizational efficiency and scale. She has also held leadership roles in customer success, implementation, and project/program management. 

Tune in to hear: 

• How Paula thinks about / approaches the concept of different levels and/or dimensions for project and program management. 
• Her best practices for managing projects and whether the type of project or domain has an impact.
• When Paula thinks is time to consider adding a project manager to an Ops team or for specific projects. 
• Paula’s suggestions on how to ensure better alignment when it comes to connecting these initiatives to overall organizational goals and objectives.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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Today we will be talking about the concept of a maturity model for Marketing Ops and the skills MOps pros need with Simon Daniels. Simon is currently Principal Analyst for Marketing Operations Strategies at Forrester where he does research and delivers guidance and advice to clients. Prior to joining Forrester, he has held several Marketing Operations leadership roles both in-house and as a consultant. He has also co-hosted another podcast called What’s MOps Got to do With it?

Tune in to hear:
- Simon's perspective on what is needed to build and upskill a MOPs team/department.
- Whether he thinks all the principles of the maturity model apply to companies of different sizes / stages.
- What he sees as the career paths for Marketing Ops leaders? Rev Ops? Chief of Staff? CMO? 

Episode Brought to You By MO Pros 
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MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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In this episode,  we talk with Sylvain Giuliani about how Marketing Ops pros can take advantage of the increasing importance of first-party cookies. Sylvain is currently Head of Growth at Census, a reverse ETL provider. He is also an active member of several communities, primarily in the revenue space. He is also an investor and mentor with experience at several startups - as a founder and leader.

Tune in to hear: 
- The state of things with first-party vs third party / intent data; and, the trends/impacts on the ease of capturing and quality.
- How Sylvain approaches the challenge of the importance of identifying customers’ preferred communication channels to optimize spend/effort.
- How Marketing Ops teams can leverage this insight to strategically collaborate with other marketing teams (demand gen, ABM, etc.) - specifically as it relates to access and understanding of data. 

To contact Sylvain on LinkedIn, click this link to his profile: https://www.linkedin.com/in/sylvaingiuliani/

Episode Brought to You By MO Pros 
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MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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In this episode, we talk CMO-Ops role with returning guest, Raja Walia. Raja is the founder and principal consultant of GNW Consulting, a marketing automation and CRM consulting company. GNW is the latest in a series of marketing, marketing operations and marketing automation consulting organizations.

Tune in to hear:
 
- What Raja means by "CMO Ops."
- How differentiates these roles from “traditional” CMO roles or marketing ops roles.
- Raja elaborates on how this could be a fractional role and talks about what he thinks the scenarios are where the "fractional" CMO role would work well vs those that would not?

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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In this episode, we talk with Andrea Lechner-Becker and Drew Smith about attribution reporting. Andrea is currently the Head of Marketing at Toolio. Prior to Toolio, Andrea worked in consulting, and was CMO of Shift Paradigm. Drew is currently Founder and CEO of Attributa, a consulting firm that specializes in attribution and marketing analytics. Prior to Attributa, Drew worked in both consulting and in-house marketing roles, including time with LeadMD.

Tune in to hear:
-  What tools and platforms that excite Drew about the future of attribution reporting.
-  Both Andrea and Drew's perspectives on how they think attribution fits into the overall measurement of marketing and marketing’s effectiveness.
-  Whether they think attribution reporting will continue to be a hot topic for the foreseeable future.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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In this episode, we talk with Scott Vaughan about how to maximize the relationship between marketing ops and the CMO. Scott is currently a Fractional Executive & GTM Advisor to CXOs & Investors at Vaughan Go-to-Market Advisory - his own advisory/consulting business. Prior to that Scott was the Chief Growth Officer and CMO at Integrate. Scott was also CMO at UBM TechWeb and has held other marketing leadership roles in other industries. Scott is a prolific writer and speaker about marketing, leadership and business.

Tune in to hear: 

• What the best marketing ops leaders and teams do to help their CMO.
• What skills and experience are needed to reach the CMO role. 
• Listen to Scott talk about the common or potential career path for marketing operations professionals to CMO and how can our listeners set themselves up to move up. 
• What Scott meant when he mentioned learning to step outside of marketing - understand customer journey, etc.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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In this episode, we talk about  Marketing Chief of Staff roles with Chloe Washington, Ragen Dodson, and Jim Williams. Chloe Washington is currently Chief of Staff to the CMO at Hubspot. Prior to joining Hubspot, Chloe has held several project management and operations (both Sales and Marketing) roles, and some leadership roles. She is also PMP certified. Ragen Dodson is currently Director of Marketing Operations and Analytics at Axonius. Prior to joining Axonius, Ragen has held several Marketing Ops roles, Marketing and Finance roles, and she had her own agency. Jim Williams is currently the CMO of Uptempo.io. Jim has held previous CMO and marketing leadership role - including Eloqua - as well as roles in public relations.

Tune in to hear:
- What the definition of what a marketing Chief of Staff is.
- How is a marketing Chief of Staff role different from “traditional” Marketing Ops, and what our guests see as the major differences in scope and skills.
-  How this kind of role fits into a career path for marketing ops.
- What skills and experience are most important for a CoS and why? 

Episode Brought to You By MO Pros 
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MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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In this episode, we talk with Scott MacGregor about learning how to learn. Scott is the Founder of CXM Consulting Canada, a Marketing Technology and Revenue Operations consulting firm. During his career, Scott has held multiple leadership positions in and around revenue operations and marketing (and related) technology. He has also been in marketing and internet marketing roles.

Tune in to hear: 
- How Scott keeps up with and figured out technology early in his career. 
- How he "learned how to learn" and how valuable it is in today's world. 
- What he sees as the biggest or most common skill gaps in marketing, marcom, and Ops. 

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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In this episode, we talk about how to continuously learn and grow in Marketing Ops with Raja Walia. Raja is the founder and principal consultant of GNW Consulting, a marketing automation and CRM consulting company. GNW is the latest in a series of marketing, marketing operations and marketing automation consulting organizations.

Tune in to hear: 
- What has kept Raja in Consulting vs. In house. 
- What he sees as the commonalities and differences between B2B, B2C, B2S marketing. 
- How Raja keeps up with the things happening in the industry while also delivering his projects with clients?

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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In this episode of Opscast, Michael Hartmann and Naomi Liu are joined by Karen Kranack, Director of Applied AI Strategy and Experience, to explore the intersection of AI, brand strategy, and trust. Karen shares her insights on how AI is transforming marketing and operations, while emphasizing the importance of building and maintaining trust in this rapidly evolving field.

We dive into key considerations for marketing professionals as they navigate the challenges of implementing AI, from transparency in AI usage to addressing data privacy concerns and ensuring ethical AI practices. Tune in to hear real-world examples, including how AI-generated content impacts brand perception and how organizations can foster a culture of trust internally while driving AI adoption.

Key Takeaways:

• The importance of transparency and honesty when integrating AI
• How AI is reshaping consumer experiences and internal workflows
• The role of ethical considerations and privacy concerns in AI adoption
• Real-world examples of successful AI use cases in marketing

Join us for a discussion on how to leverage AI to enhance brand strategy while maintaining trust with your customers and employees.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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In this episode of Ops Cast, we discuss what has been happening across the landscape of Marketing Operations. We all take a breath for a moment and realize just how crazy it has been.

Details about MOps-Apalooza and the journey the team at MarketingOps.com has been on is shared -- Most importantly, the scheduling difficulties for the agenda and what happens with "Summer Camp" are addressed. 

Bonus:
Tune in to this episode to hear our special guest "Mickey" (Mike did an impression and now it's out there in the world forever, sorry Mike no takebacks!)

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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On this episode, we talk with our first returning solo guest, Lorena Morales In this series we want to talk with our guests about how Marketing Ops can work (better?) with other Ops functions.  Lorena is currently a Revenue Operations Executive at JLL Technologies. Prior to that, she has held several Marketing and Operations leadership roles. She is also currently on the advisory board with Syncari and is an active member of several communities, including Women in Revenue.  

Tune in to hear: 
- What she thinks are some things Marketing Ops professionals can do to better work with the other Ops functions - in particular Sales Ops, if they are having challenges?
- Given the recent cuts at several tech companies, Lorena gives her opinion on  where the trend to revenue operations seems to be strongest and whether the trend toward that will accelerate or decelerate.
- If she thinks there is a way to measure how well different Ops functions at a company are working together. 

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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In this episode, we talk with Shikha Pakhide about the impacts of the ever-growing Martech landscape. Shikha is currently Global Marketing Director with X0PA AI, a B2B SaaS platform to improve the hiring process. Prior to joining X0PA AI, she held several general marketing, product management and leadership roles. She is passionate about Go To Market strategy, Brand Awareness, Account Based Marketing, Account Based Experience and Demand Generation. Shikha has been recognized as the Most Innovative Martech leader by the World Marketing Congress. She is an active member of CMO Alliance Community and CMO Council.

Tune in to hear:
- Shikha's exposure to Martech tools and platforms and her take and experience with the overall growth of martech tools. 
- What she sees as the biggest challenges as a marketer with the Martech space. 
- Lessons or guiding principles she has learned and applied when thinking about how data flows between applications/platforms, and the downstream impact on analytics.
- How the challenges with data and analytics affect Shikha's ability to articulate the ROI (or benefits) from investing in Martech or programs.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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We're taking a look back at the top trends for Marketing Ops in 2022 and discussing what we think 2023 will hold. 

Tune in to hear about the top-performing episodes, what we believe your key listens should be, and what we have in store for 2023. 

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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In this episode, we talk with Jay Schwedelson, the founder of SubjectLine.com which is the leading free subject-line rating tool ranked in the top 1% of all websites worldwide. Jay is also the president and CEO of Worldata Group, a multi-brand marketing services company whose portfolio includes Subjectline.com, Outcome Media and Guru Events which puts on the GURU conference, the world’s largest email marketing event. He has keynoted and presented for more than 50 organizations and has been named to Crain’s Top 100 Industry Leaders for 10 consecutive years.

Tune in to hear: 

• His opinion on the overall state of email marketing is compared to other channels. 
• Some of the most common challenges he hears from marketers when it comes to email marketing and if the issues are different for B2B vs B2C marketers. 
• Jay’s suggestions for some simple and quick tweaks to improve open rates for email campaigns. 
• What he thinks are the best days, times or frequencies for sending emails?

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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In this episode, we talk with Frank Cowell, most recently the CEO of Digitopia Agency, an inbound digital marketing agency with a proprietary methodology. Frank founded what is now Digitopia in 2004, and has evolved the agency from primarily website development and internet marketing to a digital marketing agency. Prior to founding his first agency, Frank worked in Sales and Marketing with Tandy, AT&T, and other technology companies. He is a Veteran of the United States Marine Corps and regularly volunteers his talents to the San Diego AMA, while mentoring young people in the areas of strategy, sales, and marketing.

Tune in to hear: 
- What he means by the Growth Engine Concept and how it applies to our audience of operations professionals. 
- His distinction between “Operations” vs “Ops” and the confusion of the terms.
- How he differentiates between an Operating manager (COO) vs an Operations Manager.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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In this episode, Ops Cast Co-Host Naomi Liu leads the talk about all things women including superpowers and advocating for leadership. She is joined by guests Kacyn Goranson, Vivian Chan, and Leah Miranda. 

Tune in to hear:
- Their Super Hero origin story and subsequent super powers.
- The differences between the way women approach problem solving in the workplace?
- Why female leadership matters to them.
- Female leaders / role models they look up to  and why.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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In this episode, we talk with four marketing operations experts, each to talk about one of the major marketing automation platforms. Lara Black is currently Director of Marketing Operations at ExtensisHR and is a Pardot Pro, AJ Navarro is currently a Packaged Technology Operations Consultant with Shift Paradigm and is a Marketo Pro and George Samaras is currently Director of Marketing Operations and Technology at Coveo and is an Eloqua Pro. Mike Rizzo is currently CEO & Founder of Marketingops.com and is a HubSpot Pro. 

Tune in to hear:
 - Each expert tell us what they are most excited about in terms of recent changes or announcements from each platform.
- What is each  of their companies is doing to engage with the marketing operations community.
- If there are any features that the user community is looking for that the vendor has not prioritized the way they have hoped.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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In this episode, we talk with George Xing (Shing), Co-founder and CEO of Supergrain, a customer engagement platform. Prior to founding Supergrain, George held multiple roles at Lyft, including Director, Head of Decision Science Products and was a data scientist at Indiegogo. Before that he was a Fixed Income Analyst with Morgan Stanley.

Tune in to hear: 
- George's career journey and how it led to starting Supergrain. 
- Why he describes Supergrain as a warehouse-native solution for marketing / marketing ops. 
- Trends that George is seeing in the Martech / Revtech space and how the Supergrain solution aligns with these technology trends.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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In this episode, we talk about  we are joined by AJ Valles to talk about his journey in different Marketing Ops roles. AJ is currently Senior Marketing Operations Manager at Saviynt. Prior to that he has worked in marketing operations and marketing technology consulting as well as in-house roles. In addition to his “day” job, AJ is also a sports enthusiast and is an NCAA basketball official. 

Tune in to hear: 
- AJ's experience with In-house vs consulting and he how would describe the similarities and differences between the two. 
- How his experience prior to Saviynt set him up for success in his current role. 
- How AJ went from zero to one in a company with no Marketing or Revenue Operations.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Evan Kubicek, founder of Grow Rogue. Evan brings 15 years of experience in marketing operations and shares insights on what he calls the foundational operations gap, a critical area that many early-stage companies overlook as they scale.

Evan explains why addressing foundational processes and systems early on is essential to avoid building a house of cards. He discusses how tech debt, process inefficiencies, and the lack of clear documentation can derail growth and why speed should never come at the cost of solid infrastructure.

In this episode, you will learn

• What the foundational operations gap really means and why it is often neglected
• How to avoid creating "automated chaos" and scale marketing operations effectively
• The importance of establishing foundational processes, like segmentation and tech integrations
• Why getting the basics right is critical before layering on complex tech solutions

This episode is perfect for professionals in marketing, RevOps, and growth teams looking to build a sustainable ops foundation. Tune in to hear Evan’s advice on how to build strong marketing infrastructure before things break.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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In this episode, we talk with Omair Izhar to talk about what it is like working in Marketing Operations in Europe, especially with a US-based company. Omair is currently the Head of Marketing Operations and Technology at Ably. Prior to that, Omair had several roles in Demand Gen, general Marketing and Marketing Ops roles. He has also worked for Oracle / Eloqua.

Tune in to hear: 
- His experience working in MOPs in Europe vs other regions such as the United States) and what do he sees as the major differences between Europe and the US (or other regions).
- What he has found to be effective in managing global teams dispersed in several regions. 
- How Omair's roles evolved and expanded over time and how did he's gotten support to increase his scope of responsibilities.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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In this episode, we talk How to Elevate Marketing Ops from a CMO's Perspective with Kyle Lacy. Most recently, Kyle was the SVP of Marketing at Seismic after Seismic acquired Lessonly, where Kyle was the CMO. Kyle has held several marketing leadership roles at several different companies. In addition, Kyle is an advisor to several organizations, a speaker and author of three books [this is something I just learned]. And, I think it is safe to say that Kyle believes in the power of community to accelerate careers. 

Tune in to hear: 

- Kyle's experiences working with different Marketing Ops teams, whether there were there lots of similarities in structure/size, and how he viewed those teams from a marketing leadership perspective. 
- How he thinks most Marketing Ops teams are perceived by their marketing leader (or executive team) and why?
- What advice would he give to Marketing Ops professionals to be more involved with marketing strategy and planning. 

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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On today's episode we talk  about the broken nature of (Marketing) project management with Amara  Omoregie, President of amaraREPS.

Amara Omoregie has an inbound sales and marketing agency, amaraREPS, and is a speaker. With a passion for using her expertise and strategic approach from working with and supporting a vast number of companies, including Fortune 500 businesses, to build startups and small businesses, she’s been able to help companies generate and raise millions of dollars in capital through investment and product/service sales.

Her vision is to create an environment where entrepreneurs and businesses can obtain top quality sales, marketing/revenue operations, and implementation support, but can also have access to resources and education for the latest marketing and business development best practices that they need to employ for their innovative brands and products. 

Tune in to hear: 
- An overview of Amara's career, what led her to start your business and why she has a passion for project management. 
- Major lessons she's learned about streamlining product management and project management. 
- What Amara means when she says, “marketing project management is not just about systems, it is more about data and data management.”
- Suggestions she has for listeners who are facing challenges with impact of discipline (or lack thereof) on data, SLAs,  on a marketing or marketing operations team’s ability to execute efficiently. 

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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