In this episode of Opinionated, I’m joined by Rachel Waring, launch and sales strategist, who’s flipping the script on what it means to launch successfully. If you’ve ever thought you needed to feel confident before putting your offer out there, think again. Rachel’s stance? You don’t need confidence to make sales—you need bravery.

Rachel shares her own journey of launching, from struggling with income plateaus to building scalable offers. She reveals how waiting for that “magic moment” of confidence only kept her stuck, and how taking brave action in the face of fear helped her get to where she is today.

We talk about the myth of “confidence before action” and why so many people in the online business space are waiting for the perfect moment to launch—when, in reality, it’s about showing up, doing the work, and growing your confidence through the doing. We also dive into the power of creative launches, using unique methods like "vision board marketing" and immersive experiences to build excitement, connect with audiences, and ultimately drive sales.

Rachel also calls out the rise of "passive-aggressive marketing" and how it’s eroding the online space. Instead of shaming potential clients into buying, we should be inspiring and empowering them to take action.

If you’ve been feeling stuck in the confidence trap or overwhelmed by the noise of “perfect launches,” this episode is for you. Get ready to step into your bravery, spark inspiration, and make selling feel authentic and fun.

You can connect with Rachel and explore her Lights on Your Launch mini-series here!

(Rachel's socials; Instagram LinkedIn Facebook)

Ready to Own Your Boldest Expert Opinion?

If today’s episode inspired you to step up and share your own unfiltered, bold thoughts, it’s time to take that next step in owning your expert identity. Being brave enough to speak your truth is how you set yourself apart as the go-to expert in your field, and I can help you get there.

If you’re ready to reshape your messaging, build a powerful expert identity, and stand out with confidence, let’s connect! Head over to https://www.becauseshe-can.co.uk/ or drop me a message on Instagram to explore how we can work together to make your voice heard.

Don’t wait for permission to show up as the expert you already are – it’s your time to shine.

I’m joined by Kirsty Carr, B2B business strategist, to debunk the myth of "overnight success" and expose the truth behind the online business boom. If you’ve been feeling like you’re doing everything “right” but still can’t break through, this episode is for you.

Kirsty’s bold opinion? The businesses we see rocketing now, with their “proven strategies” and shiny success stories, probably had a significant advantage: an existing audience before COVID hit. The pandemic presented the perfect storm for many, giving them the time, money, and attention from new customers they’d never had before.

But here’s the catch—timing and circumstances played a massive role in their rise. Now that we’re a few years out of the pandemic, these “proven” strategies are outdated. It’s no longer about grinding harder or following someone else’s blueprint—it’s about finding your own path and cutting through the noise in today’s market.

Kirsty and I dive deep into why many of these “overnight successes” wouldn’t have happened without COVID—and how your business success is still possible without the same perfect timing. It’s all about adapting, shifting strategies, and focusing on your own unique business model in the post-COVID world.

If you’ve been questioning your progress and wondering why things don’t seem to be working like they did for others—this episode will bring some much-needed clarity.

hello@kirstycarrstrategy.com

(Kirsty's socials; Instagram LinkedIn YouTube)

Ready to Own Your Boldest Expert Opinion?

If today’s episode inspired you to step up and share your own unfiltered, bold thoughts, it’s time to take that next step in owning your expert identity. Being brave enough to speak your truth is how you set yourself apart as the go-to expert in your field, and I can help you get there.

If you’re ready to reshape your messaging, build a powerful expert identity, and stand out with confidence, let’s connect! Head over to https://www.becauseshe-can.co.uk/ or drop me a message on Instagram to explore how we can work together to make your voice heard.

Don’t wait for permission to show up as the expert you already are – it’s your time to shine.

In this episode of Opinionated!, I’m joined by Zoe Dew, a growth and lead generation expert who’s flipping the script on how we think about business success. Zoe believes that if you have an irresistible offer, it WILL SELL ITSELF—no hustle, no grinding, and no need for constant lead chasing. Sounds too good to be true? Zoe breaks it all down for us.

We dive into why you don’t need to be out there hustling for more leads and posting constantly on social media. Instead, focus on crafting an offer that speaks directly to your ideal client. If your offer is truly irresistible, your clients will come to you, raising their hands and saying, “I need that!”

This episode is packed with insights on how to stop worrying about getting more leads and start getting the right leads who are ready to buy. Whether you’re overwhelmed by the noise of social media or struggling to scale, Zoe’s approach to growing your business sustainably without burning out is exactly what you need.

If you’re ready to let your offer do the heavy lifting, tune in now and discover how to craft an offer that sells itself.

For more about Zoe’s approach to irresistible offers, visit https://zoedew.com/ or follow her on Instagram and Threads for more real-talk wisdom.

(Zoe's socials; Facebook Instagram)

Ready to Own Your Boldest Expert Opinion?

If today’s episode inspired you to step up and share your own unfiltered, bold thoughts, it’s time to take that next step in owning your expert identity. Being brave enough to speak your truth is how you set yourself apart as the go-to expert in your field, and I can help you get there.

If you’re ready to reshape your messaging, build a powerful expert identity, and stand out with confidence, let’s connect! Head over to https://www.becauseshe-can.co.uk/ or drop me a message on Instagram to explore how we can work together to make your voice heard.

Don’t wait for permission to show up as the expert you already are – it’s your time to shine.