Explore every episode of the podcast Operation Med Spa
| Title | Pub. Date | Duration | |
|---|---|---|---|
| 039: Behind the Botox: The Reality Show Edition | 08 Sep 2026 | 00:21:21 | |
Janelle and Rebekah imagine what a med spa reality show would look like, built from years of behind-the-scenes experience in clinics, operations, patients, teams, and all the personalities that come with the industry. They talk through the cast of characters every med spa team would recognize: the pot stirrer, the mother hen, the diva injector, the exhausted manager, the marketing maven, the quiet one in the corner, the person whose personal life is always on fire, and the generational mix that makes clinic culture even more entertaining. They also get into the patient side of the show, from the regular who feels like one of the girls to the demanding VIP, the event guest who comes for the snacks, and the patient whose confidence transformation reminds everyone why the work matters. It is funny, chaotic, familiar, and just real enough that anyone who has worked in a med spa will probably start casting their own clinic immediately.
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| 038: If We Were Handed a Med Spa Tomorrow | 25 Aug 2026 | 00:35:03 | |
Operation Med Spa welcomes its first studio guest, Jessica, one of Alpha's Directors of Operations, for a practical conversation about what they would do if someone handed them the keys to a med spa tomorrow. Rebekah, Janelle, and Jessica talk through the first moves that matter most: observing the business, meeting with every employee, understanding the patient experience, reviewing the P&L, walking the neighborhood, evaluating the space, and identifying what is actually driving the business before making big changes. The goal is not to rush in with a resume and start changing everything. It is to understand the clinic from every angle. They also break down staffing, culture, vendor relationships, service selection, device graveyards, quick wins, facility updates, retail, CRM, marketing, and whether they would keep or change the business name. The conversation shows the difference between thinking like a director and thinking like an owner, while still protecting the team, the patients, and the long-term health of the business.
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| 037: The Dark Side of Med Spas | 11 Aug 2026 | 00:15:07 | |
Not every med spa experience is sunshine and rainbows. Janelle and Rebekah talk through the patient-facing red flags that can show up in the industry, from misunderstood Botox dilution to illegally sourced product, expired retail, questionable sanitation, and pricing that starts to feel more like a negotiation than a medical aesthetics consultation. They explain why seeing liquid added to Botox is not automatically a red flag, but pricing that seems too good to be true might be. Extremely cheap injectables can point to bigger concerns around sourcing, expiration dates, storage, or whether the product came from a certified vendor. The conversation also covers retail products, open syringes, treatment room cleanliness, and why trustworthy med spas should operate with consistency, safety, transparency, and integrity. The goal is not to scare patients. It is to help them ask better questions, notice warning signs, and choose providers who care about doing things the right way.
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| 036: Why Teams Stop Respecting Leadership | 28 Jul 2026 | 00:15:27 | |
Janelle and Rebekah talk through one of the most important parts of leadership: respect. Respect is not usually lost in one big moment. It erodes slowly through avoided conversations, inconsistent standards, favoritism, reactive leadership, lack of follow-through, and leaders who care more about being liked than being effective. They break down why teams notice what leaders tolerate, why hard conversations matter, and how inconsistency can quietly damage trust. If one person gets away with behavior that someone else would be coached for, the team sees it. If meetings happen but nothing changes afterward, the team feels it. If leaders avoid accountability because they want everyone to like them, respect starts to disappear. The conversation also answers the bigger question: can respect be earned back? Janelle and Rebekah agree that it can, but only with honesty, self-awareness, humility, clear communication, and consistent action over time.
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| 035: The Five Delusions of Med Spas | 14 Jul 2026 | 00:24:44 | |
Janelle and Rebekah break down five common med spa delusions that can quietly hold a business back: "we just need more leads," "our schedule is full, so we're doing great," "our culture is amazing," "operations isn't that hard," and "that's not my job." They unpack why more leads do not matter if response times are slow, follow-up is weak, or the team is not converting inquiries into booked appointments. They also explain why a full schedule does not always mean a healthy business if revenue per visit is low, discounts are heavy, cancellations are high, or the team is not protecting the book. The conversation also gets into culture, accountability, operations, and teamwork. A nice team is not always a healthy team, and strong med spa culture requires direct feedback, ownership, and people who are willing to jump in even when something is technically not their job.
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| 034: Why Bad Inventory Hurts Your Bottom Line | 30 Jun 2026 | 00:20:30 | |
Inventory may not be the most glamorous topic in med spa operations, but it is one of the most important. Rebekah and Janelle explain why inventory directly impacts both top line and bottom line performance, especially when it comes to injectables, retail, laser tips, and other consumables tied to revenue. They break down the dangers of overstocking, understocking, buying based on vendor excitement, failing to rotate product, and letting expired inventory turn into lost revenue. They also explain why practices need to know their run rates, maintain healthy par levels, and take inventory tracking seriously before small losses become major financial problems. Strong inventory systems protect profit, improve patient experience, and build trust across the team. From communication slips and daily counts to manager sign-offs and retail tracking, every process helps prevent avoidable loss and keeps the business running with more accuracy and control.
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| 033: Rethinking How You Book New Clients | 16 Jun 2026 | 00:17:44 | |
Janelle and Rebekah take on one of the more uncomfortable scheduling questions in med spa leadership: should new consults automatically be distributed evenly, or should provider rebooking rates influence where those new patients go? They break down why the traditional idea of "balancing the books" can miss the bigger business picture. New patients are expensive to acquire, and if a provider is not consistently rebooking or retaining them, the practice may be losing both marketing dollars and long-term patient value. But this is not about cutting providers off without warning. It is about setting clear expectations, coaching intentionally, tracking trends, and helping providers understand why rebooking matters. A people-first approach can still protect the business. Providers need support, shadowing, consultation training, and honest conversations, but practices also need to be thoughtful about where they place new consults. Rebooking is not just a number. It reflects patient trust, provider development, long-term growth, and the health of the business.
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| 032: Plastic Surgery Is Having a Moment | 02 Jun 2026 | 00:20:11 | |
Plastic surgery is getting more attention than ever, but Rebekah and Janelle do not see it as a short-term trend. They see a category gaining momentum as techniques improve, results look more natural, and patients become more open about what they are doing. Janelle shares her recent quad blepharoplasty and earlobe reduction experience, while Rebekah reflects on her own upper blepharoplasty and the fears that came with wanting to look refreshed without looking different. They talk about why before and after photos matter, why patient education matters, and why the consultation, pre-care, post-care, and follow-up experience can make or break trust. They also connect the conversation back to med spas and plastic surgery practices. The takeaway is simple: patients do not just want skill. They want clarity, connection, honesty, and care from the first call through recovery.
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| 031: One Provider, One Point of Failure | 19 May 2026 | 00:12:53 | |
Janelle and Rebekah take on a question many med spa owners face when growth starts to depend on one major producer: is building a practice around a single high-performing provider smart or dangerous? They unpack both sides of the decision, from the financial upside of starting with a strong book of business to the very real risks of culture issues, power shifts, favoritism, provider burnout, life changes, and unrealistic revenue projections. A top provider can create momentum, reduce ramp time, and help a new location grow faster, but only if the right expectations, leadership, and safety rails are in place. Janelle and Rebekah also explore what separates a provider who strengthens the whole team from one who becomes too central to the business. The takeaway is clear: the strategy can work, but only when the practice is built with balance, protection, and long-term stability in mind.
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| 030: What Separates a Top Performing Med Spa From The Rest? | 05 May 2026 | 00:25:40 | |
Not everybody can be the best. Otherwise it wouldn't be called the best. So what do the top med spas actually have in common? Rebekah and Janelle get into the top seven things they keep seeing across the strongest performing practices. A clear vision that goes beyond money and gives the whole team a true north. Goals that are reverse engineered all the way down to patients per day, average ticket, and revenue per hour. Data that tells a story, not just a number you check and move on from. A service mix that protects your bottom line, not just your top line. Hiring with real criteria and firing fast when it is not working. Training that builds confidence at every level, from the front desk to the provider chair. And attitude, the servant leadership mentality where nothing is above anyone, that shows up across every great practice without exception. The gap between good and great is almost never luck. It is intention.
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| 029: Investing Your Time Wisely | 21 Apr 2026 | 00:17:26 | |
Rebekah and Janelle break down one of the biggest hidden challenges in the industry. It's not opportunity, it's how you spend your time. With so many competing priorities, it's easy to stay busy without actually making progress. They unpack how to think about time as an investment and where it delivers the highest return. From vision casting and setting clear goals to knowing when to delegate and when to stay involved, this episode focuses on what actually drives impact. They also dive into common traps like unnecessary meetings, busy work, and spreading yourself too thin. The conversation highlights how protecting your time, understanding your numbers, and investing in personal growth can directly influence business performance. This is a practical look at how leaders at every level can be more intentional with their time and focus on what truly moves the business forward.
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| 028: More Availability Does Not Mean Less Demand | 07 Apr 2026 | 00:18:00 | |
Getting patients in quickly sounds like a win, but does it actually hurt your brand? In this episode, Rebekah and Janelle challenge a long-standing belief in aesthetics: that being booked out is a sign of success. They break down the difference between capacity and utilization and explore what happens when you intentionally open more availability on your schedule. From lead time and patient demand to front desk scripting and internal alignment, this conversation unpacks how practices can fill more appointments without sacrificing perception or profitability. They also share real data from a large-scale initiative that increased visits, revenue, and patient satisfaction while improving the bottom line. If you've ever wondered whether faster access is a red flag or a growth opportunity, this episode will change how you think about your schedule.
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| 027: Discounts: The Good, Bad, and Ugly | 24 Mar 2026 | 00:29:34 | |
Rebekah and Janelle take on one of the most debated topics in the industry: discounts. They unpack when discounts actually help your business grow and when they quietly destroy your margins, brand, and patient behavior. From panic-driven promotions to over-discounting your most popular services, they break down the real risks that many owners overlook. They also explore what makes a discount strategic. From using promotions to change patient behavior to creating intentional marketing calendars, they share how to approach discounts with purpose instead of reaction. You'll hear why blanket discounts can cannibalize your revenue, how inconsistent pricing erodes trust, and what happens when providers are not bought into the strategy. By the end, they reframe discounts as neither good nor bad, but something that must be used carefully. When done right, they can drive growth. When done wrong, they can slowly undermine your entire business. LEARN MORE AND JOIN THE ALPHA COMMUNITY:
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| 026: Building a Provider's Book From Zero | 24 Feb 2026 | 00:26:01 | |
Rebekah and Janelle break down one of the most common challenges in aesthetics: how to properly ramp a new provider. If you think a provider can walk in with full books, think again. In this episode, they discuss realistic six to twelve month ramp timelines, why evenings and weekends matter, and how interview expectations can either set a provider up for success or slow them down from day one. They also unpack what it really means for a provider to operate as a business within a business, how strategic business to business partnerships drive high quality referrals, and why generosity and consistency outperform quick fixes. From pop ups and raffles to cross department promotion and team alignment, this episode gives practical, actionable ways to build sustainable provider growth. If you are hiring, ramping, or forecasting revenue, this conversation is essential.
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| 025: Why Combination Treatments Are the Future of Med Spas | 10 Feb 2026 | 00:15:59 | |
Rebekah and Janelle dive into one of the biggest shifts happening in med spas right now, how to deliver better results in less time. As patients become busier and less willing to book multiple visits, the traditional step by step treatment plan is starting to fall short. In this episode, they break down why combination therapies are becoming essential, not optional. From pairing injectables and devices to bundling services into solution driven offerings, they explain how combining treatments helps patients get where they want faster while improving satisfaction and loyalty. They also talk through the psychology behind simplifying choices, why too many options overwhelm patients, and how clearly defined services lead to stronger consultations. The conversation covers pricing transparency, financing options, provider efficiency, and how combination therapies can increase revenue per visit without compromising ethics or safety. If you are looking to maximize provider time, patient time, and outcomes all at once, this episode lays out exactly how to start thinking differently.
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| 024: Raising Prices Without Losing Patients | 27 Jan 2026 | 00:25:43 | |
Rebekah and Janelle tackle one of the most sensitive topics in the med spa industry: price increases. As practices head into a new year, many leaders know adjustments are necessary but hesitate out of fear. In this episode, they walk through the real reasons price increases matter, when to implement them, and how to do it without damaging trust or retention. Drawing from firsthand experience running practices and leading teams, they break down why holding prices flat erodes margins, limits growth, and ultimately impacts patient experience. They also challenge the idea that being the cheapest creates a competitive edge and explain why premium pricing attracts the right long term patients. The conversation covers cadence, competitive analysis, communication strategies, and how to prepare staff to handle questions with confidence. If pricing decisions have been holding you back, this episode provides a clear, practical framework for moving forward.
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| 023: The 5 Traits of Top Providers | 13 Jan 2026 | 00:26:03 | |
In this episode of Operation Med Spa, Rebekah and Janelle break down the five traits they have seen consistently shape the most successful providers in the industry. With over 30 years of combined experience working alongside hundreds of clinicians, they share real world insight into why some providers become fully booked rock stars while others struggle to grow. They explore what it really means to be humble, hungry, honest, ethical, and confident, and how these traits show up in day to day practice. From how providers treat their front desk teams to how they approach consultations, numbers, and patient expectations, the conversation highlights behaviors that build trust, loyalty, and long term demand. This episode is packed with practical perspective for injectors, estheticians, and practice owners who want to elevate performance, strengthen culture, and create sustainable growth without compromising integrity.
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| 022: Our Med Spa Origin Story | 30 Dec 2025 | 00:19:02 | |
Rebekah and Janelle take a trip down memory lane and share how they "grew up" in the med spa world, starting at the front desk of a tiny two location practice and working their way into multi clinic leadership. They talk about the early days of paper charts, grassroots marketing, and doing whatever it took to get patients in the door, long before digital ads did the heavy lifting. Along the way, they break down the habits that moved their careers forward, from staying curious and joining every training to asking better questions and solving problems instead of just spotting them. They also share how great mentors, tough feedback, and safe leadership made all the difference. Whether you are at the front desk, managing a busy clinic, or dreaming about your next role, this episode gives you a clear roadmap for growth, leadership, and a career you love in aesthetics.
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| 021: Turning 2026 Into a Strategy, Not a Surprise | 16 Dec 2025 | 00:18:21 | |
Rebekah and Janelle are looking ahead and getting real about how to build a smart, intentional plan for 2026. Instead of letting the year happen to you, they walk through how to learn from 2025, set clear revenue goals, and anchor everything to a few big priorities that actually move the needle. They break down how to forecast by provider, why revenue per hour and utilization matter, and how PTO, schedule changes, and new hires affect your numbers more than you think. The conversation covers pricing analysis, CapEx decisions, and why training and development must be baked into the plan, not added as an afterthought. Finally, they talk about people. From identifying who is ready for more to spotting who may be phasing out, they show how a solid people plan is just as important as any spreadsheet if you want 2026 to work in your favor.
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| 020: Navigating Filler Fatigue, GLP-1s, and Wellness | 02 Dec 2025 | 00:21:19 | |
Rebekah and Janelle sit down to unpack how unpredictable the aesthetic industry has become and what med spa leaders can do about it. They reflect on a time when revenue cycles, filler demand, and category growth felt stable, then contrast it with today's reality of viral trends, GLP 1 patients, and shifting consumer sentiment. They dig into the filler "bad press," how social media has amplified fear, and why education and ethical consultation still win. The conversation moves into buzzwords like regenerative and wellness, what patients think they mean, and the services practices already have that fit those buckets. From GLP 1 volume loss to membership design and cross pollinating wellness, skincare, and injectables, this episode gives practical ideas for 2026 planning so owners and providers can stay nimble, protect trust, and keep growing in a rapidly evolving market.
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| 019: Coaching in the Moment and Leading With Clarity | 17 Nov 2025 | 00:18:28 | |
Janelle and Rebekah return after a much-needed break and dive straight into the mistakes that shaped them as leaders. They open up about the moments that taught them the most, from getting too casual with their teams to navigating the blurry lines between friendship and leadership. As they revisit old stories and the lessons that followed, they explore where boundaries matter, why coaching in the moment prevents bigger issues later, and how lingering too long on a weak hire can drag an entire team down. They also discuss the opposite mistake: cutting someone too quickly before giving them a fair path to improve. By the end, they tie it all together with the realities of hiring under pressure and how panic hires always backfire. This episode sets the tone for what may become an ongoing series as they continue to unpack the lessons they learned the hard way.
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| 018: How to Plan Events That Actually Drive Revenue | 17 Jun 2025 | 00:36:17 | |
Rebekah and Janelle break down what makes events successful—and what's just a waste of time. From intimate lunch-and-learns to massive anniversary parties, they explore the different types of med spa events, when to use them, and how to track their ROI. The duo shares real-world examples of what works, how to avoid common pitfalls, and why smaller, low-lift events often deliver the biggest results. They also cover how to build local partnerships, choose the right vendors and models, and avoid discounting strategies that erode revenue. If you've ever wondered how many events your clinic should actually host or how to make them more impactful, this episode lays it all out. LEARN MORE AND JOIN THE ALPHA COMMUNITY: FOLLOW OPERATION MED SPA: FOLLOW ALPHA AESTHETICS PARTNERS: | |||
| 017: How to Maximize Vendor Relationships | 10 Jun 2025 | 00:20:51 | |
In this episode of Operation Med Spa, Rebekah and Janelle explore how to make the most of your vendor relationships and retail strategies. From deciding which SKUs to carry to setting expectations with reps, they discuss what truly adds value to your practice—and what doesn't. They break down how curated retail offerings protect patient investments, why too many options can hurt sales, and how staff education plays a critical role. You'll also hear practical tips on structuring successful vendor meetings, maximizing rep support, and using those relationships to grow your top line.
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| 016: Why One-on-Ones Are Your Most Important Meeting | 27 May 2025 | 00:22:02 | |
In episode 016 of Operation Med Spa, Rebekah and Janelle dive into one of the most overlooked leadership tools: one-on-ones. Far beyond routine check-ins, these conversations are powerful opportunities to build trust, uncover team motivations, and create alignment across your practice. They discuss why many one-on-ones feel like a waste of time, and how to structure them so they actually drive performance and engagement. You'll hear practical insights on how to tailor communication to different personality types, avoid common mistakes, and follow up in ways that foster accountability. Whether you're managing providers, front desk teams, or operations, this episode helps you transform one-on-ones into one of your highest-leverage leadership habits. LEARN MORE AND JOIN THE ALPHA COMMUNITY: FOLLOW OPERATION MED SPA: FOLLOW ALPHA AESTHETICS PARTNERS: | |||
| 015: How to Be an Effective Leader Without Burning Out | 13 May 2025 | 00:21:16 | |
In episode 015 of Operation Med Spa, Rebekah and Janelle tackle a topic every leader faces but few talk about—burnout. They open up about the pressure to prove your worth by overworking, and how that mindset can quietly unravel both your professional and personal life. Drawing from their own leadership experiences, they share insights on setting boundaries, managing your calendar with intention, and making time for personal development. Rebekah and Janelle also explore how investing in yourself directly benefits your team and your business. Whether you're a practice owner, manager, or just feeling stretched too thin, this episode offers a timely reminder: your best ROI might be the one you make in yourself.
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| 014: Rebranding as a Strategy for Growth | 08 Apr 2025 | 00:35:27 | |
When Bek and Kevin team up in Janelle's absence, the conversation takes a dynamic turn into brand strategy and the practical steps behind a rebrand. Kevin breaks down the philosophical and operational layers of branding, explaining how elements like color palettes, logos, imagery, and even landing pages all contribute to building trust and driving growth. They discuss the balance between refreshing your image and staying true to your identity, the impact of accessibility on digital presence, and how photo shoots with real clients can foster deeper connections. With insights on avatar targeting, social media trends, and website optimization, they explore how strategic branding directly influences top-line revenue and patient engagement. SEE THE NEWEST ALPHA WEB REDESIGN
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| 013: What No One Tells You About Hiring Well | 03 Feb 2025 | 00:24:51 | |
In episode 013 of Operation Med Spa, Rebekah and Janelle break down the art of hiring well—a critical factor that can make or break your med spa's success. They discuss practical strategies for identifying top talent, spotting red flags during interviews, and the importance of cultural fit over just skills. From cover letters and follow-ups to managing team dynamics, they share real-life experiences, hiring mistakes, and lessons learned. Whether you're hiring for front desk roles, providers, or executive positions, this episode is packed with insights to help you build a strong, cohesive team.
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| 012: Getting the Most of Your Schedule | 01 Feb 2025 | 00:19:15 | |
In this episode of Operation Med Spa, Janelle and Rebekah dive into the art of schedule maximization. They break down how med spas can optimize provider schedules to improve efficiency, boost profitability, and enhance patient satisfaction. From smart booking strategies and staggering provider shifts to reducing appointment gaps and managing high-demand hours, they cover it all. They also discuss creative ways administrative staff can support providers, ensuring a seamless patient experience. Whether you're looking to expand hours, reduce waitlists, or maximize every minute on the calendar, this episode offers actionable tips to make your schedule work harder for you.
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| 011: Secrets to Making More Money Without Spending More | 29 Jan 2025 | 00:17:35 | |
In this episode of "Operation Med Spa," Janelle and Rebekah share creative ways to boost revenue without increasing expenses. They explore how med spas can maximize existing resources by utilizing front desk teams to follow up on unused gift cards, open packages, and rewards points. They also dive into the power of strategic pricing, tiered discounts, and multi-syringe packages to increase patient spend without deep discounting. Plus, they introduce the "Would you like fries with that?" approach—helping staff upsell services and retail products at checkout. Whether it's leveraging membership programs, optimizing pricing, or incentivizing teams with fun contests, this episode is filled with practical, cost-effective strategies. Tune in to learn how small changes can drive big results!
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| 010: Retention Strategies That Keep Clients Coming Back | 28 Jan 2025 | 00:21:21 | |
In this episode of "Operation Med Spa," hosts Bek and Janelle explore the essential topic of client retention and how it drives sustainable growth in the aesthetics industry. Drawing from their extensive experience managing practices across the U.S., Bek and Janelle provide actionable insights into creating exceptional client experiences that build loyalty and trust. Listeners will learn how to craft personalized treatment plans, establish genuine connections, and leverage follow-ups to enhance satisfaction and retention. Bek and Janelle also highlight the pivotal role of front desk staff in shaping the client journey and share tips for fostering a culture of continuous learning and teamwork within your practice. This episode is packed with practical advice for med spa owners, providers, and teams looking to stand out in a competitive market. Tune in to discover how loyalty, trust, and exceptional service can transform your retention strategy.
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| 009: How to Gain the Trust of Your Staff | 14 Jan 2025 | 00:14:25 | |
In episode 009 of "Operation Med Spa," Bek and Janelle dive into the importance of trust in building a successful med spa team. They share why trust forms the foundation of a thriving business and discuss actionable strategies to strengthen relationships with your team. From taking time to observe and understand your staff to communicating with empathy and following through on promises, this episode covers how to foster a culture where your team feels valued and supported. Bek and Janelle also emphasize the impact of trust on KPIs, explaining how a cohesive team leads to better performance and client satisfaction. They touch on the power of transparency, consistency, and recognition, as well as the importance of setting an example by being in the trenches alongside your team. Whether you're a clinic owner or manager, this episode is packed with insights to help you cultivate trust and drive long-term success.
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| 008: The Top 5 KPIs Every Med Spa Needs to Track | 17 Dec 2024 | 00:19:19 | |
In episode 008 of "Operation Med Spa," Bek and Janelle dive deep into one of the most critical, yet often overlooked, tools for growing a med spa business: KPIs (Key Performance Indicators). They break down the top five KPIs every practice should track to measure performance, identify opportunities, and ensure long-term success. From conversion rates for consultations and new client calls to rebooking percentages and retail sales, Bek and Janelle explain why each metric matters and how it directly impacts revenue and patient retention. Listeners will learn actionable strategies for improving revenue per hour, understanding discount percentages, and empowering their team to perform at their best. Whether you're a provider, manager, or business owner, this episode gives you the insights and mindset shifts needed to make data-driven decisions that drive growth. Tune in to take the guesswork out of your practice's success!
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| 007: How to Fill Your Own Books with Grassroots Marketing | 03 Dec 2024 | 00:11:55 | |
In Episode 007 of "Operation Med Spa," Bek and Janelle explore the transformative power of grassroots marketing for med spa growth. They focus on creative strategies like handwritten thank-you notes, referral cards, and strategic discounts to fill schedules and build lasting client relationships. The hosts address common challenges, such as overcoming provider pushback and implementing these tactics without adding unnecessary stress to busy teams. By emphasizing the importance of mindset and understanding the "why" behind grassroots efforts, Bek and Janelle show how providers and managers can embrace these initiatives as valuable investments in their practice's success. Packed with actionable advice and real-world examples, this episode is a must-listen for med spa owners, managers, and providers looking to create stronger client connections and drive meaningful growth.
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| 006: Using Rewards Programs to Build Loyalty and Drive Growth | 19 Nov 2024 | 00:13:01 | |
In Episode 006 of "Operation Med Spa," hosts Rebekah Brannon and Janelle Cordtz tackle the hot topic of rewards programs in medical aesthetics. With industry buzz surrounding changes to popular loyalty programs, Bek and Janelle dig into whether these systems are ethical, how they impact your practice, and—most importantly—how to make them work for you. The episode covers the core purpose of rewards programs: creating "sticky" clients who keep coming back. Bek and Janelle discuss the importance of shifting from traditional "surprise and delight" discounts to strategies that drive new patient behaviors and encourage loyalty. They also explore how practices can maximize these programs to boost client retention, introduce new treatments, and grow revenue. From overcoming provider concerns about free services to controlling the narrative with patients, this episode provides actionable advice on turning rewards programs into a win-win for your practice and your patients. Tune in for insights on leveraging loyalty systems to strengthen your business!
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| 005: Why Lights and Lasers Are Essential for Your Med Spa | 05 Nov 2024 | 00:14:09 | |
In Episode 005 of "Operation Med Spa," hosts Rebekah Brannon and Janelle Cordtz dive into the world of lights and lasers, exploring why these treatments are so critical to any successful med spa practice. Lights and lasers offer one of the highest profit margins in the industry due to their low consumable costs, making them a powerful tool for both business growth and patient satisfaction. Bek and Janelle discuss the growing demand for laser treatments, particularly among millennials and younger patients, and how this trend is being driven by social media and celebrity influence. They also explain why lights and lasers should be a core part of your treatment mix to deliver truly holistic results—addressing everything from skin texture to redness and pigmentation. Whether you're a med spa owner, operator, or provider, this episode will guide you through how to make lights and lasers a profitable part of your business, improve patient outcomes, and stay ahead of industry trends. Tune in to learn how to maximize the potential of lights and lasers in your practice!
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| 004: Navigating Tough Conversations with Angry Patients | 08 Oct 2024 | 00:10:27 | |
In Episode 004 of "Operation Med Spa," hosts Rebekah Brannon and Janelle Cordtz tackle a challenging yet unavoidable aspect of running a med spa: how to effectively handle upset or angry patients. Whether it's a minor scheduling inconvenience or a deeper dissatisfaction with treatment results, Bek and Janelle provide actionable strategies to turn these difficult situations into opportunities for growth.Listeners will learn how to de-escalate conflicts by listening, setting realistic expectations, and addressing patient concerns head-on. They also dive into the importance of coaching your providers to set clear expectations and the best ways to support your team when dealing with challenging situations. Finally, Bek and Janelle discuss when it's time to "break up" with a patient, how to handle that conversation professionally, and what steps to take to maintain a positive team environment. LEARN MORE AND JOIN THE ALPHA COMMUNITY:
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| 003: The Power of Retail in Your Med Spa | 24 Sep 2024 | 00:11:33 | |
In episode 003 of "Operation Med Spa," hosts Rebekah Brannon and Janelle Cordtz focus on how med spa owners and operators can boost their revenue by utilizing retail sales and enhancing patient results through effective skincare product recommendations. Bek and Janelle emphasize that skincare should be seen as a fundamental piece of the med spa business, not just an afterthought. Listeners will learn how skincare products help protect and enhance the results of in-office treatments, while also driving patient retention and satisfaction. Bek and Janelle also discuss the importance of training not only providers but also front desk staff to confidently recommend and close retail sales. From educating clients about product benefits to overcoming price objections, this episode dives into actionable strategies to increase retail sales by as much as 10% of overall revenue. Key takeaways include how to integrate retail sales into everyday operations, engage staff in group product training, and ensure a seamless process for closing sales at the front desk.
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| 002: How to Train Your Front Desk to Handle Calls Like a Pro | 10 Sep 2024 | 00:15:11 | |
In today's episode of "Operation Med Spa," hosts Rebekah Brannon and Janelle Cordtz dive into one of the most critical, yet often overlooked, aspects of running a successful med spa: mastering call strategy at the front desk. With a wealth of experience managing practices nationwide, Bek and Janelle emphasize the importance of training front desk staff to handle incoming calls effectively, manage multiple clients at once, and ensure every interaction leads to a booking. They share actionable insights on managing phone traffic, balancing in-person interactions, and avoiding costly mistakes like not answering calls or failing to ask for the booking. This episode provides med spa owners, operators, and front desk teams with practical solutions to improve client experience and increase conversion rates. If you're ready to maximize the potential of your front desk team and drive more bookings, this episode is for you!
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| 001: Why Rebooking is Key to Growing Your Practice | 27 Aug 2024 | 00:16:39 | |
In the debut episode of "Operation Med Spa," hosts Rebekah Brannon and Janelle Cordtz, dive into the crucial but often overlooked strategy of rebooking. Drawing on their nearly 30 years of combined experience, they discuss how rebooking can significantly impact a practice's growth, client retention, and team morale. They share key insights, including the importance of providers taking the lead in rebooking conversations, the role of the front desk in sealing the deal, and the common mistakes to avoid. With practical tips and real-world examples, this episode is a must-listen for anyone looking to boost rebooking rates and turn first-time clients into loyal "lifers."
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| 000: Introducing Operation Med Spa | 22 Jun 2024 | 00:01:01 | |