Operation Med Spa – Details, episodes & analysis

In this episode of "Operation Med Spa," Janelle and Rebekah share creative ways to boost revenue without increasing expenses. They explore how med spas can maximize existing resources by utilizing front desk teams to follow up on unused gift cards, open packages, and rewards points. They also dive into the power of strategic pricing, tiered discounts, and multi-syringe packages to increase patient spend without deep discounting. Plus, they introduce the "Would you like fries with that?" approach—helping staff upsell services and retail products at checkout. Whether it's leveraging membership programs, optimizing pricing, or incentivizing teams with fun contests, this episode is filled with practical, cost-effective strategies. Tune in to learn how small changes can drive big results!

LEARN MORE AND JOIN THE ALPHA COMMUNITY:
https://www.partnerwithalpha.com/

FOLLOW OPERATION MED SPA:
https://www.instagram.com/operationmedspa/

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https://www.linkedin.com/company/alpha-aesthetics-partners/

In this episode of "Operation Med Spa," hosts Bek and Janelle explore the essential topic of client retention and how it drives sustainable growth in the aesthetics industry. Drawing from their extensive experience managing practices across the U.S., Bek and Janelle provide actionable insights into creating exceptional client experiences that build loyalty and trust. Listeners will learn how to craft personalized treatment plans, establish genuine connections, and leverage follow-ups to enhance satisfaction and retention. Bek and Janelle also highlight the pivotal role of front desk staff in shaping the client journey and share tips for fostering a culture of continuous learning and teamwork within your practice. This episode is packed with practical advice for med spa owners, providers, and teams looking to stand out in a competitive market. Tune in to discover how loyalty, trust, and exceptional service can transform your retention strategy.

LEARN MORE AND JOIN THE ALPHA COMMUNITY:

https://www.partnerwithalpha.com/

FOLLOW OPERATION MED SPA:

https://www.instagram.com/operationmedspa/

FOLLOW ALPHA AESTHETICS PARTNERS:

https://www.instagram.com/partnerwithalpha/

https://www.linkedin.com/company/alpha-aesthetics-partners/

In the debut episode of "Operation Med Spa," hosts Rebekah Brannon and Janelle Cordtz, dive into the crucial but often overlooked strategy of rebooking. Drawing on their nearly 30 years of combined experience, they discuss how rebooking can significantly impact a practice's growth, client retention, and team morale. They share key insights, including the importance of providers taking the lead in rebooking conversations, the role of the front desk in sealing the deal, and the common mistakes to avoid. With practical tips and real-world examples, this episode is a must-listen for anyone looking to boost rebooking rates and turn first-time clients into loyal "lifers."

LEARN MORE AND JOIN THE ALPHA COMMUNITY:

https://www.partnerwithalpha.com/

FOLLOW ALPHA AESTHETICS PARTNERS:

https://www.instagram.com/partnerwithalpha/

https://www.linkedin.com/company/alpha-aesthetics-partners/

In episode 009 of "Operation Med Spa," Bek and Janelle dive into the importance of trust in building a successful med spa team. They share why trust forms the foundation of a thriving business and discuss actionable strategies to strengthen relationships with your team. From taking time to observe and understand your staff to communicating with empathy and following through on promises, this episode covers how to foster a culture where your team feels valued and supported. Bek and Janelle also emphasize the impact of trust on KPIs, explaining how a cohesive team leads to better performance and client satisfaction. They touch on the power of transparency, consistency, and recognition, as well as the importance of setting an example by being in the trenches alongside your team. Whether you’re a clinic owner or manager, this episode is packed with insights to help you cultivate trust and drive long-term success.

LEARN MORE AND JOIN THE ALPHA COMMUNITY:

https://www.partnerwithalpha.com/

FOLLOW OPERATION MED SPA:

https://www.instagram.com/operationmedspa/

FOLLOW ALPHA AESTHETICS PARTNERS:

https://www.instagram.com/partnerwithalpha/

https://www.linkedin.com/company/alpha-aesthetics-partners/

In episode 008 of "Operation Med Spa," Bek and Janelle dive deep into one of the most critical, yet often overlooked, tools for growing a med spa business: KPIs (Key Performance Indicators). They break down the top five KPIs every practice should track to measure performance, identify opportunities, and ensure long-term success. From conversion rates for consultations and new client calls to rebooking percentages and retail sales, Bek and Janelle explain why each metric matters and how it directly impacts revenue and patient retention. Listeners will learn actionable strategies for improving revenue per hour, understanding discount percentages, and empowering their team to perform at their best. Whether you’re a provider, manager, or business owner, this episode gives you the insights and mindset shifts needed to make data-driven decisions that drive growth. Tune in to take the guesswork out of your practice’s success!

LEARN MORE AND JOIN THE ALPHA COMMUNITY:

https://www.partnerwithalpha.com/

FOLLOW OPERATION MED SPA:

https://www.instagram.com/operationmedspa/

FOLLOW ALPHA AESTHETICS PARTNERS:

https://www.instagram.com/partnerwithalpha/

https://www.linkedin.com/company/alpha-aesthetics-partners/

In Episode 007 of "Operation Med Spa," Bek and Janelle explore the transformative power of grassroots marketing for med spa growth. They focus on creative strategies like handwritten thank-you notes, referral cards, and strategic discounts to fill schedules and build lasting client relationships. The hosts address common challenges, such as overcoming provider pushback and implementing these tactics without adding unnecessary stress to busy teams. By emphasizing the importance of mindset and understanding the “why” behind grassroots efforts, Bek and Janelle show how providers and managers can embrace these initiatives as valuable investments in their practice’s success. Packed with actionable advice and real-world examples, this episode is a must-listen for med spa owners, managers, and providers looking to create stronger client connections and drive meaningful growth.

LEARN MORE AND JOIN THE ALPHA COMMUNITY:

https://www.partnerwithalpha.com/

FOLLOW OPERATION MED SPA:

https://www.instagram.com/operationmedspa/

FOLLOW ALPHA AESTHETICS PARTNERS:

https://www.instagram.com/partnerwithalpha/

https://www.linkedin.com/company/alpha-aesthetics-partners/

In Episode 006 of "Operation Med Spa," hosts Rebekah Brannon and Janelle Cordtz tackle the hot topic of rewards programs in medical aesthetics. With industry buzz surrounding changes to popular loyalty programs, Bek and Janelle dig into whether these systems are ethical, how they impact your practice, and—most importantly—how to make them work for you. The episode covers the core purpose of rewards programs: creating "sticky" clients who keep coming back. Bek and Janelle discuss the importance of shifting from traditional "surprise and delight" discounts to strategies that drive new patient behaviors and encourage loyalty. They also explore how practices can maximize these programs to boost client retention, introduce new treatments, and grow revenue. From overcoming provider concerns about free services to controlling the narrative with patients, this episode provides actionable advice on turning rewards programs into a win-win for your practice and your patients. Tune in for insights on leveraging loyalty systems to strengthen your business!

LEARN MORE AND JOIN THE ALPHA COMMUNITY:

https://www.partnerwithalpha.com/

FOLLOW OPERATION MED SPA:

https://www.instagram.com/operationmedspa/

FOLLOW ALPHA AESTHETICS PARTNERS:

https://www.instagram.com/partnerwithalpha/

https://www.linkedin.com/company/alpha-aesthetics-partners/

In Episode 005 of "Operation Med Spa," hosts Rebekah Brannon and Janelle Cordtz dive into the world of lights and lasers, exploring why these treatments are so critical to any successful med spa practice. Lights and lasers offer one of the highest profit margins in the industry due to their low consumable costs, making them a powerful tool for both business growth and patient satisfaction. Bek and Janelle discuss the growing demand for laser treatments, particularly among millennials and younger patients, and how this trend is being driven by social media and celebrity influence. They also explain why lights and lasers should be a core part of your treatment mix to deliver truly holistic results—addressing everything from skin texture to redness and pigmentation. Whether you’re a med spa owner, operator, or provider, this episode will guide you through how to make lights and lasers a profitable part of your business, improve patient outcomes, and stay ahead of industry trends. Tune in to learn how to maximize the potential of lights and lasers in your practice!

LEARN MORE AND JOIN THE ALPHA COMMUNITY:

https://www.partnerwithalpha.com/

FOLLOW OPERATION MED SPA:

https://www.instagram.com/operationmedspa/

FOLLOW ALPHA AESTHETICS PARTNERS:

https://www.instagram.com/partnerwithalpha/

https://www.linkedin.com/company/alpha-aesthetics-partners/

In Episode 004 of "Operation Med Spa," hosts Rebekah Brannon and Janelle Cordtz tackle a challenging yet unavoidable aspect of running a med spa: how to effectively handle upset or angry patients. Whether it's a minor scheduling inconvenience or a deeper dissatisfaction with treatment results, Bek and Janelle provide actionable strategies to turn these difficult situations into opportunities for growth.Listeners will learn how to de-escalate conflicts by listening, setting realistic expectations, and addressing patient concerns head-on. They also dive into the importance of coaching your providers to set clear expectations and the best ways to support your team when dealing with challenging situations. Finally, Bek and Janelle discuss when it's time to "break up" with a patient, how to handle that conversation professionally, and what steps to take to maintain a positive team environment.

LEARN MORE AND JOIN THE ALPHA COMMUNITY:

https://www.partnerwithalpha.com/

FOLLOW OPERATION MED SPA:

https://www.instagram.com/operationmedspa/

FOLLOW ALPHA AESTHETICS PARTNERS:

https://www.instagram.com/partnerwithalpha/

https://www.linkedin.com/company/alpha-aesthetics-partners/