The Online Marketing For Doctors podcast show is laser-focused on helping you, the motivated doctors and surgeons, implement clever, effective marketing ideas that you can use to GROW and SCALE your practice into the empire it deserves to be.
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EP154: The Three Roles Every Medical Clinic Owner Must Master - And Why Most Surgeons Get Stuck as Technicians | Online Marketing For Doctors
Episode 155
Sunday, March 22, 2026 • Duration 14:48
Most doctors and surgeons spend their entire careers stuck in the Technician role — diagnosing, treating, operating, and “doing the work”… with little time to actually build the clinic they dream about.
In this episode, you’ll learn:
🔹 Why surgeons and doctors naturally get stuck as Technicians
And why this creates burnout, plateaus, and inconsistent growth.
🔹 What it really means to think and act like a Manager
(And why this role is critical long before you hire a practice manager.)
🔹 How to tap into your Entrepreneurial role
To finally create freedom, scale, and a predictable patient flow.
🔹 The biggest mistake clinics make when trying to grow
(Hint: it’s not “not enough marketing.”)
🔹 Why your clinic will never scale without a reliable patient-generation system
And why the right marketing partner is as essential as the right surgical assistant.
🔹 The path forward if you’re ready to grow
Whether through stronger team structure, better systems, or partnering with experts who understand the unique complexity of medical marketing.
Now remember, while these marketing tips are based on our 13+ years in the medical and healthcare industries, make sure that you follow the health laws and regulations in your country. You may need to tweak your strategy to remain compliant with the law.
EP152: The #1 Secret to Converting Patients Faster | Online Marketing For Doctors
Episode 154
Sunday, March 8, 2026 • Duration 15:44
Are you tired of answering the same questions at every consultation? Do you find that prospective patients “go away to think about it” and never return? In this episode of the OMD TV & Podcast Show, Huyen reveals why the secret to faster conversions isn’t pushing harder—it’s educating smarter. You’ll learn how high‑quality, pre‑consultation education turns curious browsers into confident bookers using video explainers, FAQs and compelling testimonials.
What You’ll Learn
Why Pre‑Consult Education Matters: Discover how 70 % of patients make their decision before ever contacting your clinic—and how filling that knowledge gap can dramatically increase bookings.
Creating Engaging Video Explainers: Tips for producing 2–5 minute videos that walk viewers through your most popular procedures, answer top questions and showcase behind‑the‑scenes footage.
Building a Robust FAQ Library: Learn how to organise and update answers to your most common questions, improve your SEO and help patients self‑qualify.
Leveraging Social Proof: Strategies for capturing and sharing patient testimonials (both video and text) to reassure prospective patients that they’re in good hands.
Designing a Pre‑Consult Education Workflow: Step‑by‑step guidance on automating emails, texts and content delivery so every lead receives the right information at the right time.
The Results Clinics Are Seeing: Real-world examples of practices that have doubled their conversion rates, shortened consultation times and boosted patient satisfaction by educating early.
Key Takeaways
Educated patients convert faster because they arrive informed, confident and ready to proceed.
Video, FAQ pages and testimonials are your most powerful tools for building trust before the first consultation.
A simple automated workflow (enquiry → thank-you email/SMS → video/FAQ/testimonial sequence → live call) can nurture leads while you focus on delivering care.
Clinics that embrace pre‑consult education report higher quality enquiries, more efficient consultations and happier, better‑prepared patients.
Resources & Links
EP144: How To Increase New Patient Bookings Using AI With Wouter Slettenhaar | Online Marketing For Doctors
Episode 145
Sunday, October 5, 2025 • Duration 47:01
Ever feel like your clinic is missing out on enquiries that should’ve turned into bookings?
In our latest podcast episode, we sit down with Wouter Slettenhaar, VP of Sales at Crisalix and CEO of ChatPatient, to talk about how AI Patient Coordinators are transforming the way clinics convert leads into loyal patients.
Wouter shares real-world insights on:
How AI Patient Coordinators work (and save clinics time & money)
The two key success factors for high-converting chat interactions
The top 3 questions patients ask before booking
How to handle the “How much does it cost?” question effectively
Whether charging for consultations helps or hurts bookings
Actionable strategies to improve lead-to-patient conversion using smart automation
If you’re running a busy clinic and want to convert more enquiries without adding more staff, this is a must-listen!
Subscribe to our podcast for more clinic growth tips!
All of the details and much more is available in the full podcast,
We hope you enjoy the podcast!
And if you liked this episode and you want to stay updated on the latest strategies to grow and scale your practice, subscribe to our Podcast Channel and you will never miss a beat!
EP143: 3 Strategic Moves to Increase Your Clinic’s Income by 20% Without More Patients | Online Marketing For Doctors
Episode 144
Sunday, September 21, 2025 • Duration 14:07
What if you could grow your clinic's income by 20% this quarter—without spending a cent on new ads or finding more patients?
In this episode of Online Marketing For Doctors TV & Podcast, Huyen Truong (Search Marketing Director at OMD) shares 3 proven strategies that helped real clinics increase revenue fast—by working smarter with the resources they already have.
🎯 You’ll discover:
How to increase Patient Lifetime Value (LTV) with upselling, loyalty programs & referral systems
The SOP formula to “fire yourself” from daily operations and scale smoothly
A smarter way to audit your marketing spend (with a FREE ROI-tracking template)
Real-world tools, simple frameworks, and actionable tips you can implement immediately.
💡 What’s Next?
✔️ Hit Subscribe to never miss our podcasts.
✔️ Like and share if you found this helpful!
✔️ Let us know your favourite tip in the comments below.
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Links Mentioned in This Episode:
➡️Podcast #139: The Power of Systems–The Ability to Fire Yourself
➡️Video #91: The Power of Systems–The Ability to Fire Yourself
EP142: One Thing to Boost Your Consultation Conversion Rate by Over 300% | Online Marketing For Doctors
Episode 143
Sunday, August 31, 2025 • Duration 11:28
Are your form-fill leads slipping through the cracks?
In this episode of Online Marketing For Doctors TV & Podcast, we reveal a simple but powerful fix that can increase your consultation conversion rate by over 300%—without spending more on ads. It all comes down to Speed to Lead.
Most clinics don’t have a response problem…
They have a response time problem.
🕐 Respond within 1 minute = 391% more conversions
⏳ Wait 5+ minutes = 80% drop in your chances
📲 50% of patients go with the first clinic to reply
If your team is taking hours (or even days) to follow up, you're losing patients to faster competitors.
🎯 In this episode, you’ll learn:
• Why speed is your most overlooked sales weapon
• The ideal response window to maximise bookings
• Hidden friction points that cost you leads
• Tools to track, automate, and convert faster
• Actionable tips to close more consultations—starting today
💡 What’s Next?
✔️ Hit Subscribe to never miss our podcasts.
✔️ Like and share if you found this helpful!
✔️ Let us know your favourite tip in the comments below.
EP141: Mastering Follow-Up – How to Stop Losing Leads After the First Call | Online Marketing For Doctors
Episode 142
Sunday, August 17, 2025 • Duration 15:31
Most clinics don’t lose leads because they don’t have enough; they lose them because they don’t follow up fast enough.
In this episode of Online Marketing For Doctors TV and Podcast, we’re diving into one of the most critical pieces of your clinic’s patient acquisition strategy: follow-up.
⏱️ Did you know responding to leads within 5 minutes makes you 21x more likely to convert them?
Yet 44% of businesses give up after just one follow-up.
If your bookings are stagnating, your follow-up process could be the reason.
🎯 Here’s What You’ll Discover:
The ideal timing and frequency for follow-up calls
How to close consultations in your first phone call
The tools that can automate your follow-up system
Real stats proving why speed = more bookings
💡 Plus, you’ll get proven scripts and techniques to help your team book more patients with less pressure—just clarity, care, and smart systems.
💡 What’s Next?
✔️ Hit Subscribe to never miss our podcasts.
✔️ Like and share if you found this helpful!
✔️ Let us know your favourite tip in the comments below.
EP140: The 3 Fastest Ways to Increase Patient Bookings Without Increasing Ad Spend | Online Marketing For Doctors
Episode 141
Monday, August 4, 2025 • Duration 07:39
Are you spending more on ads but not seeing a rise in patient bookings? You might be losing leads, not leads lacking.
In this episode of Online Marketing For Doctors TV and Podcast, we reveal three easy-to-implement strategies that help you book more patients—without increasing your advertising budget.
🎯 Here’s What You’ll Discover:
The surprising stats behind lead response time and booking rates
Why most clinics give up too early—and miss out on 80% of conversions
Simple tech and funnel tweaks that double your patient enquiries
But here’s the kicker—most clinics stop following up after 1–2 touches, yet patients usually convert after 5+. Are you missing out?
💡 What’s Next?
✔️ Hit Subscribe to never miss our podcasts.
✔️ Like and share if you found this helpful!
✔️ Let us know your favourite tip in the comments below.
EP139: The Power of Systems– The Ability to Fire Yourself | Online Marketing For Doctors
Episode 140
Sunday, July 20, 2025 • Duration 14:00
If your clinic can’t run without you… do you actually own a business—or just a very demanding job?
In this episode of Online Marketing For Doctors TV and Podcast, we explore the unglamorous but powerful truth behind every scalable clinic: systems and SOPs.
🎯 Here’s What You’ll Discover:
Why being the bottleneck is stalling your growth
How to turn your expertise into systems that scale
The step-by-step process to document roles, tasks, and workflows
Practical SOP tools that free up your time (and mind)
How to build a business that runs without you
Whether you're just getting started or looking to remove yourself from daily operations, this episode shows you how to fire yourself—strategically.
💡 What’s Next?
✔️ Hit Subscribe to never miss our videos.
✔️ Like and share if you found this helpful!
✔️ Let us know your favourite tip in the comments below.
_________________________________________
🕒 TIMESTAMPS
00:00 - Intro
07:13 - The Power of Systems
10:26 - Standard Operating Procedures
12:51 - Some Action Items For This Episode
_________________________________________
Links Mentioned in This Episode:
EP138: Why SOPs and Business Systems Are Great Investments For Your Practice | Online Marketing For Doctors
Episode 139
Sunday, July 6, 2025 • Duration 13:56
If your clinic can’t run without you — do you really own a business, or just a stressful job?
In this episode of Online Marketing For Doctors TV & Podcast, we reveal why SOPs (Standard Operating Procedures) are the unsexy yet essential ingredient for creating a scalable, sellable and hands-free practice.
🎯 Here’s What You’ll Discover:
Why SOPs are essential for long-term growth and freedom
How to document your systems and make them easy to follow
The 4 key systems every clinic needs to run smoothly
How to eliminate bottlenecks and ensure consistency
Why your business can’t reach its full potential without documented systems
But that’s not all.
There’s a hidden fortune inside your clinic — and systems are the key to unlocking it. Ready to stop being the bottleneck? Watch now.
💡 What’s Next?
✔️ Hit Subscribe to never miss our videos.
✔️ Like and share if you found this helpful!
✔️ Let us know your favourite tip in the comments below.
_________________________________________
Links Mentioned in This Episode:
➡️ Ebook - How to Create More Scalable and Sellable Practice
➡️ Video #31: How to Successfully Scale a Medical Practice Nationwide?
EP137: How Only Working With “A Players” Will Change Your Game | Online Marketing For Doctors
Episode 138
Sunday, June 22, 2025 • Duration 20:42
Are you still thinking of your team as family?
In today’s competitive market, that mindset could be costing you more than you realise.
In this powerful episode of Online Marketing For Doctors TV & Podcast, we reveal why building a team of A-Players is essential to scaling your clinic and avoiding costly bottlenecks.
🎯 Here’s What You’ll Discover:
✔️ Why “only working with A-Players” will transform your business
✔️ How to retain top performers and create an environment they thrive in
✔️ The simple yet powerful “One Thing” focus that drives real results
✔️ How a “Dead Man’s Switch” can remove YOU as the bottleneck in your marketing
But that’s not all...
There’s one dangerous hiring mistake clinic owners make — and chances are, you’re making it right now.
💡 What’s Next?
✔️ Hit Subscribe to never miss our podcasts. .
✔️ Like and share if you found this helpful!
✔️ Let us know your favourite tip in the comments below.
Now remember, while these marketing tips are based on our 13+ years in the medical and healthcare industries, make sure that you follow the health laws and regulations in your country. You may need to tweak your strategy to remain compliant with the law.
Thanks for listening to the show and downloading these show notes to further help your understanding of the podcast and the material contained within.
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The Online Marketing For Doctors podcast is designed to help you, the motivated healthcare practitioner, to implement clever effective marketing ideas that you can use to GROW and SCALE your practice into the empire it deserves to be.
Our podcast not only inspires you but provides clear steps for rapid, profitable action.
If you found this podcast interesting, please share it with your contacts and subscribe to our channel so we can send you notifications of our latest releases.
We’d also love to hear from you about the topics that are important to you! What do you want to learn more about? We’ve created a small 1-minute survey to help us learn more about the topics that matter to our healthcare professionals.
And if you’d like to be one of our guests on the show, we’d love to hear from you. Please fill out this form so we can contact you to organise you getting onto the show.
_________________________________________
⚠️ Disclaimer:
Now remember, while these marketing tips are based on our 13+ years in the medical and healthcare industries, make sure that you follow the health laws and regulations in your country. You may need to tweak your strategy to remain compliant with the law.
Now remember, while these marketing tips are based on our 13+ years in the medical and healthcare industries, make sure that you follow the health laws and regulations in your country. You may need to tweak your strategy to remain compliant with the law.
Now remember, while these marketing tips are based on our 13+ years in the medical and healthcare industries, make sure that you follow the health laws and regulations in your country. You may need to tweak your strategy to remain compliant with the law.
Now remember, while these marketing tips are based on our 13+ years in the medical and healthcare industries, make sure that you follow the health laws and regulations in your country. You may need to tweak your strategy to remain compliant with the law.
➡️ Related Episodes:
How to Create More Scalable and Sellable Practice:
Now remember, while these marketing tips are based on our 13+ years in the medical and healthcare industries, make sure that you follow the health laws and regulations in your country. You may need to tweak your strategy to remain compliant with the law.
➡️ Video #90: Why SOPs and Business Systems Are Great Investments For Your Practice?
➡️ Video #31: How to Successfully Scale a Medical Practice Nationwide?
Now remember, while these marketing tips are based on our 13+ years in the medical and healthcare industries, make sure that you follow the health laws and regulations in your country. You may need to tweak your strategy to remain compliant with the law.
Now remember, while these marketing tips are based on our 13+ years in the medical and healthcare industries, make sure that you follow the health laws and regulations in your country. You may need to tweak your strategy to remain compliant with the law.
Now remember, while these marketing tips are based on our 13+ years in the medical and healthcare industries, make sure that you follow the health laws and regulations in your country. You may need to tweak your strategy to remain compliant with the law.
