#090: View the shownotes here: https://loublakely.com/find-your-niche-3-simple-questions

Finding your niche can stall your progress for weeks, months...even years. If you're still scratching your head around who you should be creating an online course for, then you absolutely need to listen to this episode. 

I believe that niching should be simple, and with these 3 questions, you should have clarity on your niche by the end of this short episode.   

In this episode I share: 

• How to finally stop overthinking your niche and move forward with confidence
  
  
• The three criteria that your niche absolutely must meet 
  
  
• If you should go for a narrow niche or a wide niche

View the shownotes here for all links to resources and trainings mentioned:
https://loublakely.com/find-your-niche-3-simple-questions

Enjoy the episode,
Lou xx

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#089: View the shownotes here: https://loublakely.com/7-lessons-ive-le…t-from-launching

Launching has the power to transform your business. A recent reflection from a client about her favourite things about launching inspired me to think about what I’ve learned through my own experiences. In this episode, I’m excited to share 7 key lessons with you.

In this episode I share: 

• Why doing a launch (even if you feel scared and are worried about if it will pay off) will always benefit you 
  
  
• The surprising and unexpected side effects of using launching to sell your courses
  
  
• How to use your strengths to your advantage so that launching feels easier for you

View the shownotes here for all links to resources and trainings mentioned:
https://loublakely.com/7-lessons-ive-le…t-from-launching

Enjoy the episode,
Lou xx

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#080: View the shownotes here - https://loublakely.com/launching-musthave

I'm a firm believer that launching success is equal parts strategy, mindset and energetics. If you don't have the mindset and the energetic foundations right, you won't be able to deliver on the strategy!

In this episode, I share: 

• Why people fade out and don't complete their launches 
• Ways you can work on fortifying your self belief  
• Why it's not about being having the perfect offer and the perfect sales page...

For any resources mentioned during this episode, visit the shownotes here:
https://loublakely.com/launching-musthave

Enjoy the episode, 
Lou xx 

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#079: View the shownotes here - https://loublakely.com/pricing-dos-donts

Pricing is a huge topic, and something I get asked about all the time. There is a bit of science and a bit of magic when it comes to pricing your online course correctly! Today I'm tackling this topic for the first time on the show by sharing some do's and some don'ts, to help you figure out what your pricing should be.

In this episode, I share: 

• Pricing recommendations that will set you up for success
• Common pricing pitfalls that will keep you stuck  
• Why having a lower price may not be working in your favour!

For any resources mentioned during this episode, visit the shownotes here:
https://loublakely.com/pricing-dos-donts

Enjoy the episode, 
Lou xx 

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#078: View the shownotes here - https://loublakely.com/limiting-beliefs

Limiting beliefs can be super sneaky, and sometimes we don't even know they're there. The more aware of them we can be, the more we'll be able to work through them. Today's episode is a must listen! 

In this episode, I share: 

• Why mindset is so important when it comes to building an online course business 
• How mindset affects everyone and has a direct correlation to your results 
• 4 common limiting beliefs that come up on the regular in a launch (or before launching) and how to overcome them 

For any resources mentioned during this episode, visit the shownotes here:
https://loublakely.com/limiting-beliefs

Enjoy the episode, 
Lou xx 

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#077: Join the waitlist for Money Makers here - https://loublakely.com/money-makers-waitlist

Is it possible to start from scratch and make $100k from your online course, in the first year?

Yes! With the right offer, a strategic launch plan, and the mindset that it's going to require more than one launch, you will be amazed at what you can achieve within one year.

In today's episode, I break down the exact 9 step process to get you there...and wave goodbye to your time consuming client work!

You will learn: 

• The importance of getting out of the 'one launch mentality'
• How often to launch to achieve this result 
• The 9 step process to get to $100k within one year

Resources mentioned:

Create Your Dream Offer - Get it here

Join the waitlist for Money Makers 

Enjoy the episode,
Lou xx

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#076: Check out Action Takers here: https://loublakely.com/actiontakers

In today's pop up episode, I share all about the upcoming Action Takers program, and what's inside.

You will learn:

• The common situation I see a lot of aspiring course creators experiencing that led me to create Action Takers 
• The perfect combo of strategy, mindset support, feedback and accountability and how this allows you to launch in 6 weeks, no excuses
• Who Action Takers is for, what's inside, all the juicy details

I'd love for you to join me inside Action Takers! 

Lou xx 

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#075: View the shownotes here: https://loublakely.com/everyone-should-have-online-course

I'm putting it out there...every single business should have an online course, and today I'm diving into why, and how different kinds of businesses can create one to benefit them (and those who take the online course).  

In this episode, you will learn: 

• how to leverage online courses in all businesses 
  
  
• why I have built my business focused on online courses and teaching others how to create and market them
  
  
• what outcome you will gain by adding an online course to your business 

Enjoy the episode, 
Lou xx

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#074: Have you seen all the digital products selling on the gram and you're keen to get on board? 

If you've been thinking this, there's a few things that I want you to consider first. 

In this episode, I share: 

• The pros and cons of a low cost digital product 
• What a signature online course will achieve for you and your brand 
• What the best option is for you, right now. 

View the shownotes here

Enjoy the episode! 

Lou xx 

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#073: If you're about to head into your first online course or digital product launch, it can seem like there's an overwhelming list of things you'll need to spend money on. 

Don't worry though - because you actually don't need most of it. I'm here to tell you exactly what you do need, and what you can worry about later (if ever!). This goes against what some pro's will tell you though, so get ready.  

In this episode, I share: 

• The essentials you absolutely need for your first launch and online course
• What investments are just not necessary for your first launch 
• Time saving hacks to get you launching faster 

To find any of the tools, resources or trainings mentioned in this episode, visit the shownotes here.

Enjoy the episode! 

Lou xx 

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#072: The true wins from having an online course - the stacking revenue, the customer wins, the testimonials and case studies, the true time and financial freedom - don't get realised by so many. Today, I'm diving into why. 

In this episode, I share: 

• The big shift I recommend when making your online course plans
• How to really reap the rewards from all that work you put into your first launch
• Things you need to overcome to see the huge success that you see the big players getting with online courses 

Enjoy the episode! 

Lou xx 

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#071: It may feel a little bit crazy to not have your online course available for sale all the time, I hear you! Today's listener q is from someone who wants to live launch, but wants to make sure she's not missing out on sales in between launches. 

In this episode, I break down how you can use live launching, but also not miss out on sales that came your way in between times. 

In this episode, I share: 

• How I successfully sell my online course in between launches
• What elements need to be in place to encourage course sales
• Deciding on whether a live launch or evergreen model is best for you

Find the shownotes here: 
https://loublakely.com/live-launch-sales

Enjoy the episode! 

Lou xx 

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#088: View the shownotes here: https://loublakely.com/2024-in-review

It's so important to look back at the year that was, in order to design your life for the year ahead! In this episode, I'm sharing my big reflections, lessons learnt, favourite experiences (and not so favourite) and of course my wins from the year that was.

My aim with sharing this is so that my learnings, lessons and wins can help you in some way, shape or form, and also encourage you to do your own reflection on the year that was, so that 2025 is truly a great year for you.

In this episode I share: 

• The personal and business changes I made in 2024 that transformed every area of my life by the end of the year. 
  
  
• The big learnings and lessons that I'm taking into the year ahead. 
  
  
• How to do your own reflection of 2024, to design your dream life for 2025 and take actionable steps toward making it a reality.

View the shownotes here for all links to resources and trainings mentioned:
https://loublakely.com/2024-in-review

Enjoy the episode,
Lou xx

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#070: I've recently made the decision to stop offering one on one coaching in my business - despite it currently being my biggest source of revenue. 

In this episode, I share why. 

You will hear: 

• Why everyone thinks that 1:1 coaching is best for them but it’s not always the best for results (from a client perspective)
• Why my journey from 1:1 to group coaching and online courses matters to you
• My plans for the future! 

If you want to join the waiting list for my upcoming online course, you can do so here:
https://www.loublakely.co/launch-course-waitlist

Send me a DM on Instagram here:
https://www.instagram.com/loublakely_/

Enjoy the episode! 

Lou xx 

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#069: A huge part of online course success is making sure your customers achieve success and then naturally become raving fans! 

But how do you do that? 

It's about setting up the course content in a way that allows your customers to get results. I invited instructional designer Maria Doyle onto the show to discuss HOW to actually do this. 

There are so many great tips in this episode if you are wanting to improve the learning experience you're delivering to your students. 

In this episode, you will hear: 

• Why you must keep your ideal client front and centre when it comes to designing the learning experience.
• We debate on whether or not students can succeed in a self-study situation, and what you can do to help them achieve the outcome.  
• A top tip to cut the fluff out of your course content to deliver results in less time - this is gold! 

View the shownotes here to access the resources mentioned in this episode:
https://loublakely.com/maria-doyle

Enjoy the episode,
Lou xx 

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#068: Preselling your online course before you create it can feel like risky business. But it's actually riskier not to presell. In today's episode, I share simple tactics that are going to help you do it with confidence. 

In this episode, you will uncover: 

• Simple tips that are going to help ease the discomfort around preselling and make it work well for you AND for your audience. 
• If you should share that you're preselling the course with your audience 
• Setting up your own systems in advance so that you can create with ease.  

Check out Create Your Dream Offer here:
https://loublakely.thrivecart.com/dreamoffer/

Check out the free email series I mention in today's episode:
https://www.loublakely.co/knowledge

View the shownotes here:
https://loublakely.com/presell-online-course

Enjoy the episode! 

Lou xx 

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#067: It's essential to have a list of people to launch to. But how do you get that without spending months or years on it, and not launching in the meantime? Today I share some tips that are going to fast track this process for you, so you can get your course out there much faster. 

In this episode, you will uncover: 

• How to fast track the process of growing your email list if you're starting from scratch 
• Things to consider when putting together a free lead magnet 
• Finding list growth opportunities that are right under your nose. 

Check out Create Your Dream Offer here:
https://loublakely.thrivecart.com/dreamoffer/

View the shownotes here:
https://loublakely.com/email-list-jumpstart

Enjoy the episode! 

Lou xx 

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#066: Now that we've covered off what worked and what didn't in 2023 (see the previous episode), it's time to look at what's ahead! 

In this episode, you will uncover: 

• What’s IN for online course creators in 2024
  
  
• What’s OUT for online course creators in 2024
  
  
• My advice on what to focus on for the coming year, based on what I noticed in 2023 being behind the scenes in multiple launches.

View the shownotes here: 
https://loublakely.com/66

Enjoy the episode! 

Lou xx 

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#065: In this episode, I wrap up 2023 from an online course creators perspective. I review things that I saw working, and not working, in the year that was. This insight is based on the industry as a whole, but also what I saw behind the scenes in my clients launches.

I think it’s really important to look back at the big themes of the year, so you can gauge what’s changing in the industry, so that you can use these to your advantage in 2024! There’s no doubt things are changing, so tune in.

In this episode, I share: 

• The key themes I noticed in 2023 when it comes to creating, launching and scaling online courses, from behind the scenes with my clients, my own business and the industry as a whole.
• What worked really well in 2023 that you can use to your advantage to succeed in 2024.
• Things that online course creators really struggled with in 2023 that may have worked well in the past.

You can view the shownotes here, which include all the resources I mentioned on today's episode:
https://loublakely.com/65

Enjoy the episode,
Lou xx 

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#064: I wrote this blog post back in 2016 which seems like an age ago (especially when it comes to the internet). When I re-read this post recently, I was shocked by how relevant nearly every single point was, considering the huge number of changes we've seen in that time.

It really does show that business fundamentals do not change.

In today's episode, I go through the 23 things and chat about from a course creator perspective.

There's some great nuggets in here, and business learnings you can use to grow your own business.

You can read the original blog post here:
https://loublakely.com/small-business-marketing-23-things

Enjoy the episode,
Lou xx 

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#063: Launching by posting a few times, talking about your offer every day, and sending out emails is literally throwing spaghetti at the wall and hoping it will stick. And for most people, it doesn't work. 

Instead, it's about creating a strategic journey for your potential customer...one where they are interested in what you have to say because it's relevant, one where they want to show up for your free event, because it delivers value, and one where your offer is an absolute no-brainer. 

This all comes back to strategy. 

In today's episode, I'm diving into launch strategy that sells! 

In this episode I share: 

• Key strategic decisions to craft a journey for your potential customer 
• What to do instead of simply showing up, creating hype and talking about your offer over and over again
• Ways you can improve the appeal of your offer without having to create another course

You can check out the VIP Launch Strategy Day here:
https://loublakely.com/vip-day

Enjoy the episode,
Lou xx 

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#062: Are you wondering if creating an online course is the right move for you? 

There are some telltale signs if an online course is right for you, right now, and I share them with you in this short but punchy episode. 

In this episode, I share:

• Key signs that now is the right time to finally create that online course. 
• How an online course can help with a planned or unexpected time away from your business. 
• How I knew it was time to switch up my business model

Tune in if you're interested in creating an online course in your business! 

Enjoy the episode,
Lou xx 

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#061: As a business owner, it's absolutely essential to be all over your numbers, to be able to pay yourself, make a profit, and pay yourself. But how exactly do you make sure all of this happens? 

On today's epsisode, I'm interviewing Amy Bett, Profit First professional, course creator and owner of Lady Without Limits. 

In this episode, Amy shares: 

• Why Profit First is a must-have business system for course creators, and how to implement it into your business. 
• How to achieve Cash Flow Clarity using Profit First. 
• Steps you can take to improve your business cash flow. 
• Her journey from creating her online course to now having over 300 students.

You can connect with Amy by going to her website:
https://amybett.com/

Enjoy the episode!
Lou xx 

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#087: View the shownotes here: https://loublakely.com/2025-whats-in-whats-out

It's time to get out the crystal ball and look to the year ahead! It's an interesting time to be a course creator (as always!) and I have some predictions to share with you, that I believe will help you to achieve your goals in 2025. 

This is part two of a two part series. To listen to the first episode where I look at the year that was, click here.

In this episode I share: 

• What’s IN for online course creators in 2025
  
  
• What’s OUT for online course creators in 2025
  
  
• My advice on what to focus on for the coming year, based on what I noticed in 2024 from behind the scenes in multiple launches.

View the shownotes here for all links to resources and trainings mentioned:
https://loublakely.com/2025-whats-in-whats-out 

Enjoy the episode,
Lou xx

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#060: In this episode, I dive deep into resilience, consistency, and business upgrades from within my own business. Whether you're facing hurdles in your projects, and progress is slower than you imagined, or you're trying to get better at  "consistency", this episode is packed with insights to keep you on the path to success.

In this episode, I share: 

• The impact of making tweaks within your projects rather than throwing in the towel. 
• My visualisation technique I’ve used to become consistent with my podcast. 
• Behind-the-scenes insights into my new podcast and business branding. 

If you're after a dose of motivation today, this is the episode for you! 

Enjoy it! 

Lou xx 

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#059: Are you an online course creator struggling with low completion rates? In this episode, we dive deep into strategies that will not only boost your course completion rates but also leave your students raving about their learning experience.

In this episode, you will:

• How to set up and measure a course completion rate, giving you valuable insights into your students' progress.
• Discover different ways you can add rewards, accountability, and motivation into your course to keep your students engaged from start to finish.
• Explore various course structures that are guaranteed to help your students achieve the results they desire.

Don't miss out on these invaluable tips to uplevel your online course delivery and see your students succeed like never before.

Enjoy the episode,
Lou xx 

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#058: If you sat down and brainstormed what you could create an online course about, you'd probably end up with 10 different options. 

So should you go ahead and create all 10 different courses, or are you better to focus on one? 

And what should that one course be? 

This is something I hear so often, so I'm diving into it in this podcast episode. 

You will learn: 

• The difficulties you will face if you have two many different online courses and offers in your business. 
• What kind of online course you should absolutely avoid if you want to see success.
• My step-by-step strategic approach to creating a product suite that will skyrocket your revenue. 

Enjoy! 

Lou Blakely 

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#057: Heading into another launch and want to upgrade your results? This episode is full of practical tips and strategies to get you there. 

You will learn: 

• How to make the most of the launch traffic you're already getting 
  
  
• What content to share in your prelaunch runway 
  
  
• How to keep the people who sign up to your masterclass or challenge engaged before your launch event kicks off.  

The blog post I refer to in this episode is here:
https://www.louiseblakely.com/landing-page-conversion-rate

Enjoy the episode, 
Lou xx 

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#056: Ever wondered how the power of your voice can amplify your business? Wonder no more! Join me as I interview Sally Prosser, an acclaimed voice and public speaking coach, who opens up about her passion for speaking, the profound impact it has had on her business, and how you can leverage your voice to make a real difference. 

In this episode, you will learn: 

• 3 tips to start sharing your voice more online
• How to reframe your relationship with social media so you can use it grow your business 
• A unique strategy for moving past the fear of judgement 
• The ways that Sally has learnt to deal with haters online, and how you can move past the fear of getting haters
• How to show up consistently online, even when you don't feel like it 

Enjoy the episode.

About Sally Prosser

Sally Prosser is a voice and public speaking coach. Over the past 20 years she's helped hundreds of professionals speak with more confidence, had a career as a TV reporter and built a community of more than 300 thousand on TikTok.

She's a TEDx Speaker Coach, an expert on using a hairbrush as a microphone and in 2020 was named Young Entrepreneur of the Year for PR and Media in Queensland.

Sally is your one-stop-shop for everything speaking. From gaining the confidence to put yourself out there…to producing a strong voice…to crafting speeches for the stage…and designing strategy to get your spoken message heard. And with a strong belief that our voice is the organ of our soul, she's all about finding your unique voice and speaking from the heart!

To discover more about Sally and how she can help you speak up for your business:
Follow Sally on Instagram

Check out her website

Enjoy the episode!

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#055: If you want to create and launch an online course so you can have more freedom in your business and life, it's important to get started on the process.

We all know this, so why do we often hesitate because we're worried that no one will buy? Or think that next year will be a better time, because we'll have things sorted by then. 

In this episode, I'm sharing my insight from inside the launch trenches with my clients. 

You will learn: 

• What's really behind thinking that you don't have time right now or "I'll do it next year". 
• A huge mindset shift that will get you excited about your first launch (instead of fearing it). 
• How to create a launch funnel that suits you (and it doesn't HAVE to include social media. 

If you're interested in learning more about Launch and Thrive, you can find out all the details here:
https://www.loublakely.co/launch

Enjoy the episode, 
Lou xx 

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#054: If you're thinking about creating an online course, but you also feel like it's very competitive out there...you're not imagining things. The online space has definitely gotten noisier. 

However the online education industry is booming. And there are projections that it will continue to grow on a large scale. So there is space for you, there is space for what you teach, and there are people out there who need to hear from you. 

It's all about strategically standing out. And that's what I dive into in this episode. 

You will learn: 

• Why what you are seeing online is not a true representation of what your customers are seeing, so it's not as crowded as you think.
• Specific ways you can become the obvious choice for your ideal customer in a crowded market. 
• Using the tiny details to your advantage.

You can join the bootcamp here:
https://www.loublakely.co/bootcamp

View the shownotes here:
https://www.louiseblakely.com/54

Enjoy the episode, 
Lou xx 

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

#053: Are you unsure how to turn your existing service or what you do as a freelancer into an online course that you love and does your work justice, but also is in high demand and will deliver the results for your business? 

Look no more, because what I'm sharing on this episode will give you the clarity you need.

In this episode, you will learn: 

• Why I believe that you loving your course is just as important as there being demand for your course, and how you can gut check the offer first before you create it. 
• The things you need to know about your audience BEFORE you start creating your online course offer 
• Bringing it all together so that you can create the right course that will generate sales, get results for your customers and also has longevity in your business

I hope you enjoy this episode.

Lou xx

--

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#053: Do you grow your audience before launching your new online course, or should you put your course together and see how that first launch goes? The common advice is to grow your audience first, and while yes, audience growth is vital as a course creator, I believe in a different approach. I'm sharing that with you in this episode.  

Here's what you'll learn in this episode: 

• Why no audience, or a small audience, shouldn't hold you back from creating and selling your first online course 
  
  
• What you need to know about your audience in order to create an online course offer that they will buy (because an audience doesn't guarantee sales) 
  
  
• Ways you can leverage your existing network and connections for course sales, even if it's not your own audience 

If you want to create an online course offer that sells, sign up for my free 5 day bootcamp here: https://www.loublakely.co/bootcamp

See you there!
Lou xx

--

View the shownotes here:
https://www.louiseblakely.com/52

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#051: Are you experiencing lower than usual launch results at the moment? If so, it's time to refocus and make sure your offer is hitting the mark. In this episode, I share very tactical things you can do to improve your results, regardless of the economy. 

In this episode, I share: 

• The importance of being specific in who your online course is for 
• How to improve your messaging to align with your dream customers and what they need right now 
• How to increase the perceived value of your online course offer 
• The importance of creating a two-way communication channel with your audience and why this is more important than ever 
• The big mistake I see course creators make with their email list and why now is the time to change this

I hope you enjoy the episode!

View the shownotes here:
https://www.louiseblakely.com/launch-results-down

Lou xx

Book your free 30 minute Launch Game Plan call here:
https://www.louiseblakely.com/gameplan

I'd love to hear what you thought of this episode! Send me a message...

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#086: View the shownotes here: https://loublakely.com/2024-wrapped-online-course-creators-edition

This year has been an interesting year for course creators, with lots of change. So I'd thought I'd jump in and share my perspective on how this year has gone, what's worked well, what changes we've seen, and what it takes to succeed as an online course creator today!

This is part one of a two part series.

In this episode I share: 

• Key industry themes for online course creators in 2024
• Strategies and tactics that were really effective this year
• The difference between those who had great results vs. declining results from the years prior. 

Enjoy the episode,
Lou xx

I'd love to hear what you thought of this episode! Send me a message...

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#050: I can't believe I've recorded and published 50 podcast episodes. It's been a wild ride! 

Nothing could have prepared me for the journey this has been, and I'm only just getting started. 

I thought I'd record this to share with you the ups and downs of this adventure so far, but also my biggest learnings (in the hope they will help you with any new project). 

In this episode, I share: 

• The real and raw behind-the-scenes of the first 50 episodes of this podcast 
  
  
• My journey from being inconsistent AF back to consistency and the part this podcast has played
  
  
• The impact that changing the name of this podcast has had and if it was worth it 

I hope you enjoy this peek behind the scenes and share my learnings with me. 

Enjoy the episode and here's to 50 more! 

Lou xx 

I'd love to hear what you thought of this episode! Send me a message...

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#049: What if you could create messaging for your course that truly captures its transformative power and reels in your ideal audience? Look no further! I had the incredible opportunity to chat with Morgan Spencer, a brand and messaging strategist who specialises in helping course creators develop memorable messaging that stands out from the crowd.

In this episode, you will learn: 

• How the right content, words, and phrases bring your course to life and captivate your audience
  
  
• The differences between messaging, copywriting and branding, and how Morgan's creative process helps her clients shine in saturated markets 
  
  
• How to turn specificity into your messaging superpower 
  
  
• If your course name matters, and how to come up with a great name. 

Don't miss this episode packed with actionable insights and inspiration for course creators, straight from the brilliant mind of Morgan Spencer!

Tune in now.

View the shownotes here:
https://www.louiseblakely.com/49

Enjoy the episode,
Lou xx 

I'd love to hear what you thought of this episode! Send me a message...

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#048: Struggling to decide between hosting a free masterclass or a free challenge for your online course launch? In today's episode, I guide you through the pros and cons of each option, ensuring you make the best choice for both you and your audience. 

In today's episode, you will learn: 

• Do launch event like free masterclasses and challenges still work? 
  
  
• The pro's and con's of a free masterclass and who it is best suited to 
  
  
• What to consider if you're thinking of doing a free challenge, and how to make it work for you and your audience
  
  
• Why your decision needs to be guided by what suits your audience, and how you want to show up, rather than what anyone else is doing.   

If you've ever wondered which one you should go with, this episode is a must-listen!

Book in for your free 30 min Launch GamePlan session here:
https://www.louiseblakely.com/gameplan

Enjoy,
Lou xx 

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

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#47: Imagine making $8,000 before even creating your online course – sounds too good to be true, right? Well, that's exactly what I did, and in this episode, I'm spilling the beans on how I pulled it off. Listen in as I reveal my sell-first-create-second strategy, which I believe is the ultimate game-changer for busy service providers and freelancers looking to launch a successful online course. 

In this episode, I share: 

• The power of accountability and validation to step out of your procrastination and into creation mode. 
  
  
• Tips on crafting a solid outline to gain clarity on your course content.
  
  
• The benefits of teaching your course live for valuable real-time feedback and how it can help you see great success with the online course business model. 

Don't miss this chance to learn how to turn your expertise into a lucrative freedom-based business with online courses.

So, what are you waiting for? Tune in now.

Book your very own 30 minute Launch Game Plan Session here: https://www.louiseblakely.com/gameplan

Enjoy the episode,
Lou xx

View the shownotes here: https://www.louiseblakely.com/47

I'd love to hear what you thought of this episode! Send me a message...

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#046: Struggling to pick the perfect course topic for your online business? One that is going to be worth it...because it makes you money? This episode is for you.

I walk you through a process that will help you choose an online course topic that people actually want, so that you have the success you deserve.

You will learn: 

• The 3 criteria to keep in mind when choosing the best audience for your online course 
  
  
• How getting more specific will make your course a no-brainer to more people (not less) 
  
  
• How to use market research so that you create the right course for your audience 

Book your free 30 minute Launch Game Plan session here: https://www.louiseblakely.com/gameplan

View the shownotes here

Enjoy! 
Lou xx 

I'd love to hear what you thought of this episode! Send me a message...

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#045: Are you about to start working on your first online course? There are certain mistakes that I see first time course creators make over and over again. Sometimes they actually seem like common sense, but they will slow your progress dramatically.

In this episode, I'm sharing them with you so that you can avoid them, and get onto creating success with your online course much faster.

You will learn: 

• The only accurate way to test if people will spend money on your course 
  
  
• How to get paid to create your course and how this helps your students just as much as it helps you 
  
  
• How your success is so intertwined with your pricing, and how to get this right so that you can hit your launch goals 

I hope this helps you get on track to an amazing first course launch!

See shownotes here for the resources mentioned during this episode. 

Lou xx  

I'd love to hear what you thought of this episode! Send me a message...

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#044: Do you find that you tend to hide in your launches, or you still haven't moved forward with your first launch, despite your best intentions? Then this is the episode for you. 

While strategy is important for a great launch, so is getting your mindset on side so that you can show up and give your launch the effort it deserves. It's not a topic that is talked about enough, so I'm sharing all the mindset launching tips in this episode. 

You will learn: 

• Common telltale signs that can pop up during one of the four phases of a launch that indicate your mindset needs some work 
  
  
• How to integrate a daily mindset practise into your launches, specific to each stage of a launch 
  
  
• Why supporting your nervous system in a launch is so important and where to get started 

Download the Mindset Reset Guide here

View the shownotes here

Enjoy,
Lou xx 

I'd love to hear what you thought of this episode! Send me a message...

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#043: Today I welcome special guest Natalie Tolhopf onto the show. Natalie recently wrote and published a book Becoming Unstoppable, so today we dig into what it really takes to become unstoppable as a woman in business. 

In this episode, Natalie shares: 

• Why trying to 'keep up with the Jones' online was keeping Natalie stuck, and how she moved through that to become unstoppable
  
  
• Why messy action and imperfect action leads to great results (and how we need to unlearn the perfectionism we pick up from our previous jobs)
   
• Tips on how to stop comparing and start sharing your wisdom with the world 
  
  
• Her recommendation on how to stop seeking external validation from your business

You can find all resources and Natalie's book linked in the shownotes here: https://www.louiseblakely.com/43

Enjoy, 
Lou xx 

I'd love to hear what you thought of this episode! Send me a message...

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#042: I'm so excited today to share with you a big update on this show - I'm changing the name! 

In today's episode, I'm sharing: 

• Why I started this podcast and how I got it launched so quickly 
• My focus so far with this show, and how that is changing 
• How I'm making it easier to get found, so that I can make a bigger impact for the same amount of work 
• And finally, the big name reveal! 

Tune in to hear what the new name is, and I hope you continue to listen as this podcast continues to grow. 

You can view the shownotes here: https://www.louiseblakely.com/42

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

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#041: Are you in the messy middle of building a freedom-based business?

What does that mean?

It means you've already created an online course or digital product, you've launched it once or a few times, but you're still having to hold onto your old job or client work to pay the bills.

This is a time where it is very easy to just give it all up. But you are on the verge of something amazing, and I really don't want you to quit during this time.

In today's episode, I share with you: 

• Why feeling out of alignment is not always what it seems to be and can be a trap 
• The one thing you must focus on in-between your launches for your launches to grow 
• How to know if your course is just the wrong offer for you, or if you just need to build out your product suite 
• How you can recommit to your freedom-based business TODAY by making the right next move

This is a must listen if you have a course and want to continue to grow!

Enjoy!
Lou xx

--

Interested in private coaching? Check out the options here:
louiseblakely.com/coaching

Want to start creating an online course? Take the quiz here to find out the best type of digital product for you:
https://www.louiseblakely.com/quiz

Looking  to get your own unique launch strategy? Sign up for one of my VIP Days here:
https://www.louiseblakely.com/vip

Join me on IG here:
https://www.instagram.com/loublakely_/

Follow me on FB:
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#085: View the shownotes here: 

To get the 50% Kajabi offer + the bonus Strategy Session with Lou, go to:
https://loublakely.com/kajabi

I bet you've thought about Black Friday and if you should be offering something. 

It's a great opportunity for you, so it's something you should definitely consider. 

The thing with Black Friday is that here's a way to do it right, and there's a way to do Black Friday in a way that only hurts you in the long term. In this episode, I'm sharing how to do it in a way that grows your revenue, without impacting your future success. 

In this episode I share: 

• What kind of offers do really well in a Black Friday promotion and what you should steer clear of
• 8 different offer ideas for you to consider 
• What to do right now in order to make Black Friday a success in your business

Enjoy the episode,
Lou xx

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

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#040: Today I interview the CEO of Interact, Josh Haynam. Interact is an online quiz platform that integrates the use of AI to quickly create quizzes that attract leads into your online business and convert them into paying customers.

Interact is the tool that I used to create my quiz, it's what I recommend to my clients, and there's a very high chance you've taken a quiz that was created with Interact.

Try Interact with a 14 day free trial here

In this interview, I ask Josh all about how to use a quiz in your business so that it attracts the right leads and turns them into paying customers. 

You will hear: 

• How a quiz can bridge the gap between your offer and what your audience actually wants
• How Interact have integrated AI into their platform to reduce quiz creation time from weeks down to as quick as 14 minutes! 
• The biggest missed opportunity for course creators today and how a quiz can help 
• The growth strategy that Interact have used to grow their business despite constant changes to the online landscape and how course creators can do the same. 

View the shownotes here: https://www.louiseblakely.com/40

--

Sign up for private coaching with me here:
louiseblakely.com/coaching

Want to start creating an online course? Take the quiz here to find out the best type of digital product for you:
https://www.louiseblakely.com/quiz

Looking  to get your own unique launch strategy? Sign up for one of my VIP Days here:
https://www.louiseblakely.com/vip

Join me on IG here:
https://www.instagram.com/loublakely_/

Follow me on FB:
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I'd love to hear what you thought of this episode! Send me a message...

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#039: Have you experience a failed launch and it's tripped you up? You're definitely not alone - it's happened to everyone in the online space at some point. But it's all about how you respond to it. 

In this episode, you will learn: 

• What our ego has to do with our launches
• The mindset shifts you need to make to move on quickly 
• Practical tips for identifying the issue, making the tweaks and pivoting if necessary. 

The secret is to not let this stop you. A failed launch is only a lesson learnt. If you've had a failed launch (or you're afraid of having a failed launch), this episode is a must-listen.

Lou xx 

I'd love to hear what you thought of this episode! Send me a message...

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Find out more on my website: https://loublakely.com/

#038: Have you heard of the lazy launch? It's my absolute favourite way to launch, but it's not for everyone. 

In this episode, I break it down: 

• You will learn what the lazy launch method is and how it differs from other ways to launch 
• I share with you what situations or circumstances are best for a lazy launch to be successful 
• What downfalls of the lazy launch you need to be aware of before deciding that lazy launches are for you. 

Enjoy! 
Lou xx 

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

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#037: Social media is an amazing tool but it doesn't come without its downsides. More and more people are becoming frustrated with it and are considering stepping away from it. 

So the question is...do you absolutely need social media to launch an online course, or could you do without it? 

In this episode, you will learn: 

• Why social media is NOT the 'be all and end all' for launching (even if you're not a social media hater)
  
  
• How social media can be used effectively as part of your marketing funnel 
  
  
• The alternatives if you're totally done with the social media rabbit hole (and there are a few options) 
  
  
• My favourite launch method that I've seen great success with that DOESN'T include social media 

Enjoy the episode,
Lou xx 

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

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