Episode 63 of the OneSignal podcast welcomes OneSignal's Lee Munroe, Head of Design at OneSignal. Lee is one of many resident email experts but in particular he’s well known on the email design.  He was an early product design and product manager at Mailgun over a decade ago, and joins the podcast to discuss best practices for email designers.  

 

OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth.  

 

Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today.  If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.  

Episode 62 of the OneSignal podcast welcomes OneSignal's Eva Wei, Director of Product Marketing. She is here to discuss OneSignal’s pricing evolution, and specifically the introduction of MAU, monthly active users, as the core pricing metric going forward. 

Here is a link to a blog post that provides more detail about the pricing change.  

 

OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth.  

 

Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today.  If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.  

Episode 53 of the OneSignal podcast illuminates how BetterMe leveraged persistent user journeys for customer onboarding and specific customer lifecycle touchpoints to drive 100% lift in subscription conversions and 22% increase in overall user engagement.

The BetterMe customer case study.  

 

OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth.  

 

Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today.  If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.  

Episode 52 of the OneSignal podcast welcomes Jon Fishman, Director of Customer Support at OneSignal.  Jon joins the podcast to discuss how to implement web push, specifically mobile web push, and some best practices for utilization and setup of mobile web push.  

There were a few references mentioned in the podcast that are linked here: 

• Web Push Notification Setup Guide - OneSignal's guide to setting up and using Web Push across desktop and mobile platforms. 
• Betcris case study - importance of web push notifications that deliver timely information during events to their users. 
• Tribune Publishing - added 6 million incremental users via web push to drive total subscription sales.

OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth.  

 

Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today.  If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.  

Episode 51 of the OneSignal podcast covers the importance of customer retention during economic downturns.  Specifically, we discuss how minor improvements in retention will drive user lifetime value increases.  These small business improvements will lead to 10%+ profit increases and overall revenue gains of 25% to 90% overtime.  We discuss how there are three core customer journeys you can create that will move the customer retention needle - Onboarding, Re-Engagement, and post-purchase.   

OneSignal's State of Customer Messaging Report 2023 is referenced often in this episode.  Download the report here.  

 

OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth.  

 

Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today.  If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.  

Episode 50 of the OneSignal podcast welcomes George Deglin, CEO & Co-founder of OneSignal.  George joins the podcast to discuss OneSignal's mission to democratize customer engagement, why he founded the business and impart some entrepreneurial wisdom. 

The interview background came from this blog post written by George on the company's mission to democratize customer engagement.  

 

OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth.  

 

Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today.  If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.  

Episode 49 of the OneSignal podcast welcomes Art Dogtiev, Head of Content @ Business Of Apps, and host of the popular Business of Apps podcast. Art is here to explain how AI will impact digital marketing.  

Art discusses the history of artificial intelligence, the positive impact of generative artificial intelligence, mentions specific generative ai tools to trial, and touches on some long-term concerns.   

 

OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth.  

 

Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.  If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.  Thank you. 

Episode 48 of the OneSignal podcast welcomes John Crowther, VP of Product @ OneSignal, who has more than two decades of experience working on machine learning and ai to drive optimization, recommendations, and other workflow improvements.    

John joins to discuss the principles behind how generative ai should be deployed into solutions, how it will likely impact digital marketing, and specifically how the OneSignal team is thinking about bringing it to enhance customers' experience.    

 

OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth.  

 

Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.  If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.  Thank you. 

Episode 47 of the OneSignal podcast hosted by Josh Wetzel welcomes Elly Lin, product manager & Eva Wei director of product marketing at OneSignal.  They’re here to discuss iOS support of web push which launched this week (March 27th) with iOS 16.4 release.  Hear how you can implement iOS web push to grow your mobile audience, and the business impact of why you should do this.   

More than 60% of all web traffic is now served to mobile devices, more than 50% comes from iOS devices (iPhones & iPads), and Safari (Apple's default mobile web browser) has more than 50% share of usage.  Thus this is a significant new channel to connect to users.  Listen to the podcast to learn more.   

If you enjoy the episode, please subscribe to the OneSignal Podcast.  

 

OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement and increased business growth. 

 

Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.  

In this episode of the OneSignal podcast, Recruiter and Content Creator Julia Kirkpatrick breaks down 4 tips for creating a successful mobile app loyalty program.

Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. 

 

OneSignal is the world’s leading and most loved customer engagement platform. Over a million businesses use us to orchestrate their customer journeys across push, email, SMS, and in-app messaging to drive deeper engagement and grow their businesses.

 

Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.

In this episode of the OneSignal podcast, Recruiter and Content Creator Julia Kirkpatrick walks us through the steps it takes to create a mobile app marketing plan

Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. 

 

OneSignal is the world’s leading and most loved customer engagement platform. Over a million businesses use us to orchestrate their customer journeys across push, email, SMS, and in-app messaging to drive deeper engagement and grow their businesses.

 

Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.

In this episode of the OneSignal podcast, Recruiter and Content Creator Julia Kirkpatrick breaks down what marketing automation is, how it works, and why you should use it for your mobile apps.

Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. 

 

OneSignal is the world’s leading and most loved customer engagement platform. Over a million businesses use us to orchestrate their customer journeys across push, email, SMS, and in-app messaging to drive deeper engagement and grow their businesses.

 

Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.

Episode 61 of the OneSignal podcast is an audio of the 2024 State of Customer Engagement webinar titled The Magnetism and ROI of Connected Experiences. The report highlights and provides examples, including Zenni, which achieved 2x revenue growth on its email program by building omnichannel customer messaging journeys.   

 

OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth.  

 

Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today.  If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.  

Episode 43 of the OneSignal podcast hosted by Josh Wetzel welcomes Julia Poppy, Product Marketing Manager @ OneSignal to provide an overview of the top OneSignal product enhancements from 2022.   This summarizes the top choices from the roundup blog post she authored and published in December.  

If you enjoy the episode, please subscribe to the OneSignal Podcast.  

 

OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement and increased business growth. 

 

Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.  

An app notification icon badge is a numerical or visual badge that shows next to your app icon. App notification icon badges exist to inform users of updated content or messages they've missed within your app. In this episode of the OneSignal podcast, Content Writer Sasha Langholz explains what app notification icon badges are, how to use them, and how they are enabled and disabled. 

Email compliance frameworks exist both to protect email recipients' privacy and to create systems of accountability for email senders. In this episode of the OneSignal podcast, Content Writer Sasha Langholz covers tips and tricks for remaining compliant in your email sending practices.

In Episode 40 of the OneSignal Podcast, Content Writer Sasha Langholz breaks down the concept and value of user activation as well as the steps your mobile app team can take to optimize activation across the user journey.

Episode 38 of the OneSignal podcast welcomes Sasha Langholz, Content Marketer at OneSignal to discuss what Live Activities is and the benefits can have for your business. 

In Episode 39 of the OneSignal Podcast, OneSignal Content Writer Sasha Langholz covers the best ways to grow your mobile push subscribers. 

Episode 37 of the OneSignal podcast hosted by Josh Wetzel welcomes Julia Poppy, Product Marketing Manager @ OneSignal to discuss the differences between Braze & OneSignal product offerings. Julia was a Braze user in her previous role and provides an overview of the similarities and unique components of the two products.  

If you enjoy the episode, please subscribe to the OneSignal Podcast.  

 

OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build customer messaging journeys across push, email, SMS, and in-app messaging to drive deeper engagement and grow their businesses.

 

Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.  

In this episode of the OneSignal podcast, Content Writer Sasha Langholz breaks down the key differences between Multichannel and Omnichannel marketing.

Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. 

 

OneSignal is the world’s leading and most loved customer engagement platform. Over a million businesses use us to orchestrate their customer journeys across push, email, SMS, and in-app messaging to drive deeper engagement and grow their businesses.

 

Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.

Episode 35 of the OneSignal podcast hosted by Josh Wetzel welcomes Jordan Adler, Head of Developer Engineering at OneSignal, to discuss the history and current state of Firebase Cloud Messaging. He dives into the history of the product, and the suite of developer tools and tackles the question of whether FCM specifically will receive investment to keep up in the future.  

If you enjoy the episode, please subscribe to the OneSignal Podcast.  

 

OneSignal is the world’s leading and most loved customer engagement platform. Over a million businesses use OneSignal to build customer messaging journeys across push, email, SMS, and in-app messaging to drive deeper engagement and grow their businesses.

 

Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.  

In this episode of the OneSignal podcast, Content Writer Sasha Langholz breaks down what you should and shouldn't be doing in your push notification strategy. Here are a list of common push notification do's and don'ts when it comes to positioning your mobile app for success.

Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. 

 

OneSignal is the world’s leading and most loved customer engagement platform. Over a million businesses use us to orchestrate their customer journeys across push, email, SMS, and in-app messaging to drive deeper engagement and grow their businesses.

 

Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.

Episode 60 of the OneSignal podcast welcomes guest Ben Lande, OneSignal’s Lead Data Scientist.  Ben joins us to discuss what we learned in our annual quantitative analysis of the more than 4 trillion messages delivered via the OneSignal platform in 2023.

OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth.  

 

Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today.  If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.  

In this episode of the OneSignal podcast, Content Writer Sasha Langholz breaks down what VoIP technology is and how it works. This episode covers how VoIP notifications work in conjunction with VoIP technology and how they can benefit your mobile app.

Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. 

 

OneSignal is the world’s leading and most loved customer engagement platform. Over a million businesses use us to orchestrate their customer journeys across push, email, SMS, and in-app messaging to drive deeper engagement and grow their businesses.

 

Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.

Episode 32 of the OneSignal podcast hosted by Josh Wetzel welcomes Ruby Childs, Principal Product Manager with OneSignal, to discuss Live Activities, the importance they play for mobile applications looking to provide a deeper experience around immediate events - for example, a sports game, breaking news, food or grocery delivery, and much more. 

Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. 

 

OneSignal is the world’s leading and most loved customer engagement platform. Over a million businesses use us to orchestrate their customer journeys across push, email, SMS, and in-app messaging to drive deeper engagement and grow their businesses.

 

Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.  

Episode 31 of the OneSignal podcast hosted by Josh Wetzel welcomes Chad S. White, Head of Research at Oracle Marketing Consulting, to discuss the evolution of email, the importance of email in customer communication journeys, and more.  Chad has been in digital marketing and specifically working on email, for more than 15 years, he’s an expert in the space and we’re excited to have him on the show.    

Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. 

 

OneSignal is the world’s leading and most loved customer engagement platform. Over a million businesses use us to orchestrate their customer journeys across push, email, SMS, and in-app messaging to drive deeper engagement and grow their businesses.

 

Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.  

Episode 30 of the OneSignal podcast hosted by Josh Wetzel is an overview of the State of Customer Messaging report published by OneSignal this spring.  

The report is a quantitative and qualitative study of what messaging works for companies in 2022.  Analyzing 100 billion messages from December 2021 as well as conducting a survey that 800 unique companies participated in, provides a comprehensive view of best practices and guidance for digital growth professionals.   

Listen to the show to learn more or you can download the full report here:  https://onesignal.com/state-of-messaging-report

Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. 

 

OneSignal is democratizing customer engagement by enabling more than a million businesses to grow and retain their audience through the delivery of more than 10 billion messages to their customers each day.   

 

Sign up today for free to start to grow & retain your customer base. 

Episode 29 of the OneSignal podcast hosted by Sasha Langholz welcomes App Growth Network's CEO Fouad Saeidi.  Saeidi discusses how taking a holistic lifecycle marketing approach can help you supercharge your app's growth and retention. 

Does your mobile app face growth and retention issues? 

In the episode, our guest explains how to troubleshoot common roadblocks mobile companies face— from a “leaky bucket” scenario to “analysis paralysis” to a simple lack of cohesion between acquisition, growth, and retention data points. He covers best practices, milestones, and success factors that can help mobile apps across verticals achieve their long-term goals. 

Episode 28 of the OneSignal podcast hosted by Josh Wetzel welcomes Forrester's  VP and Principal Analyst Joe Stanhope and Forrester Principal TEI Consultant Sean Owens.  They joined to discuss the total economic impact study OneSignal commissioned (methodology here) and explain Forrester’s framework for Marketers' Win in Consumer Moments. 

Sean summarized the results, which included 4 unique OneSignal customers, which delivered a faster and more efficient solution, and demonstrated a 425% ROI (return on investment).  

Joe then discussed Forrester’s Marketers Win in Consumer Moments framework.  This is Moments are a way of breaking down a consumer's customer experience with a product or service.  The context of each user and how they interact with a product or service.  

How Does a Company think about identifying which moments to prioritize?

It is an analytical project to understand which of these points in a user’s journey are most important.  The focus should be on pinpointing the critical moments when a consumer's proclivity to upgrade, subscribe, pay, and/or buy is high.  It is the important user transition points that should be focused on.  Focus on the moments where a user has to make important decisions. 

Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. 

 

OneSignal is democratizing customer engagement, helping over a million businesses deliver over 10 billion messages to their customers each day.

 

Sign up for free to use OneSignal to grow & retain your customer base today. 

Episode 27 of the OneSignal podcast hosted by Sasha Langholz welcomes Kate Nowrouzi, Vice President of Email Deliverability & Product Strategy at Mailgun, who brings us her thoughts as an email expert with over 20 years of experience in the space. 

As companies face growing expectations to execute flawless omnichannel experiences and serve users the right message on the right channel at the right time, email is a channel that mobile apps need now more than ever. Mobile apps can use this channel to effectively message users across devices, throughout their daily routines, and to bring users back after first install. 

Nowrouzi explains how email’s high ROI, permanent message format, and space to communicate makes it an ideal channel for a variety of marketing and transactional use cases. 

Episode 26 of the OneSignal podcast hosted by Josh Wetzel welcomes the digital media audience-building veteran Brad Schlachter to the show.  Brad has a nearly three-decade career building loyal customer bases at Disney, Sega, MLB, Hallmark, and more.  He joins to share his experience building Hallmark's and Motor Trends video streaming businesses, what messaging channels he's found success with, and some ideas on how to grow.  
 
Brad shared some timeless tidbits such as asking the customer what they want and delivering it, using an example from his Motor Trend and Hallmark experiences.  His advice is sound:

• What's your Customer Retention priority? 

"Retention is about giving the customer more of what they want”

• What Messaging channel works best? 

Email is king, "the most effective way is if you use multiple touchpoints and have all messaging channels (Email, Push, and others) work together.”

Listen to the show to learn more and hear about Brad's experience building and growing audiences at Hallmark, MotorTrend and others. 

Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. 

 

OneSignal is democratizing customer engagement, helping over a million businesses deliver over 10 billion messages to their customers each day.

 

Sign up for free to use OneSignal to grow & retain your customer base today. 

Episode 25 of the OneSignal podcast moderated by Josh Wetzel welcomes the CEOs of RevenueCat (Jacob Eiting), Rapchat (Seth Miller), and OneSignal (George Deglin) to discuss the Epic-Apple Legal Battle and how it is impacting mobile app subscription businesses. 

Jacob is specifically well versed on the current state of the Epic lawsuit and the recent judge findings, the three speak about what the outcome could be and provide real-life examples on how mobile app developers should think about the opportunities ahead. 

Jacob & George discuss how combining mobile subscription with messaging (Push Notifications, In-App Messaging, Email & SMS) work well together to drive customer acquisition and retention. 

Seth, CEO & Co-founder of RapChat (a voice recording mobile app with more than 7 million users), provides a mobile app developer perspective on how they are thinking about the Apple Epic ruling, how to think about building vs. buying tech, and the future of mobile subscription opportunities. 

Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. 

 

OneSignal is democratizing customer engagement, helping over a million businesses deliver over 10 billion messages to their customers each day.

 

Sign up for free to use OneSignal to grow & retain your customer base today. 

The OneSignal podcast aims to help companies build meaningful and lasting relationships with their customers.  Episode 24 welcomes Jordan Adler, SDK & Developer Relations Leader at OneSignal, to discuss his career path into building developer communities at Google, and how he sees the OneSignal DevRel evolving. 

Please listen to the podcast to hear more of Jordan's insights.  Follow OneSignal Developer Relations efforts @OneSignalDevs. 

Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. 

 

OneSignal is the most widely used customer messaging and engagement solution, helping over a million businesses deliver over 8 billion messages to their customers each day.

 

Sign up for free to use OneSignal to grow & retain your customer base today. 

Episode 59 of the OneSignal podcast welcomes guest Dmytro Kudrenko.  Dmytro joins the podcast to discuss email design and how email modules enable marketer email flexibility and improves performance.  Dmytro has been working on customer communications, messaging, and user retention for over two decades.  He co-founded Stripo in 2017 to address the need for improved email templates and empower marketers to do more with fewer developer requirements. 

 

OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth.  

 

Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today.  If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.  

The OneSignal podcast aims to help companies build meaningful and lasting relationships with their customers.  Episode 23 welcomes OneSignal customer strategist Eyra Dzakuma.  Eyra has spent the past 18 months helping some of the world’s largest mobile games improve their customer messaging.  She is here to discuss OneSignal's Mastering User Communication in Mobile Games eBook and her experiences with mobile games messaging.   

Messaging to users is critically important.  There are nearly 1 million mobile games live in the app stores today.  The top 25% of all mobile games only retain 4% of their users.  That means 96% of gamers abandon a mobile game they’ve downloaded in less than a month.  Costs to acquire a paying gamer run as high as $40.  

As Unity’s first verified messaging platform partner, with 30k games on Unity using OneSignal, there is a depth of mobile gaming expertise.  OneSignal was started as a mobile games studio, it’s in our DNA.  The ebook discusses core, crucial use cases such as: 

1. Player onboarding - Function oriented; Benefits-oriented; progressive
2. Enhancing the Game Experience - 
3. Re-engage Players
4. Drive Revenue - IAM Purchases; Engagement for page views

Please listen to the podcast to hear Eyra's insights and summary of the eBook.  Get the eBook Mastering User Communication in Mobile Games here.   

Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. 

 

OneSignal is the most widely used customer messaging and engagement solution, helping over a million businesses deliver over 8 billion messages to their customers each day.

 

Sign up for free to use OneSignal to grow & retain your customer base today. 

The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice.  Episode 22 welcomes Mick Rigby, founder & CEO of Yodel Mobile.   Mick started Yodel Mobile 13+ years ago, an agency awarded the “Outstanding Contribution to the App Industry” award at the App Promotion Summit and been named several times the App Growth Agency of the Year, and helped launch established brands (such as  NBCUniversal, FujiFilm) and hot startups (Stereo, Yolt) into the mobile space.   to name a few to succeed on mobile.  Mick joins us to discuss whether you should build a mobile responsive website or mobile app, whether user acquisition or retention is more important, and provides insight into why creativity and messaging language are core strategic pillars of a mobile app's strategic plan. 

Mick lays out 4 strategic pillars to developing a mobile app retention & growth plan.  

“Your app will only succeed If you're able to build a relationship and retain the users that have downloaded it. We call it flipping the funnel.”

 Please listen to the podcast to hear Mick's insights on the strategic plan. 

Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. 

 

OneSignal is the global market-leading push notification & in-app software provider used by 1,200,000+ to send more than 8 billion messages every day with a mission to be the intelligent communication layer that enables businesses to exceed their goals.

 

Sign up for free to use OneSignal to retain & grow your web and/or mobile app audience today. 

The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice.  Episode 21 welcomes Eva Wei, OneSignal's Product Marketing Manager to discuss the launch of SMS functionality and why this is an important channel for customer messaging.  Eva joined OneSignal earlier this year after leading customer journey at consumer startup Shift, bringing a wealth of customer messaging experience.  

Eva discusses the importance of real-time and permanence with SMS, the value of multi-channel, and specific use cases for SMS.   Eva explains that "SMS have the highest open rates of the marketing channels" making it an important part of the customer messaging mix.  As it relates to use cases, she discusses commerce use cases (coupons, tickets), and any instance where a message needs to be accessible multiple times and in the future.  

 

Please listen to the podcast to hear more of Eva's insights, and if you're interested in reading more about the OneSignal SMS offering.

Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. 

 

OneSignal is the global market-leading push notification & in-app software provider used by 1,000,000+ to send more than 8 billion messages every day with a mission to be the intelligent communication layer that enables businesses to exceed their goals.

 

Sign up for free to use OneSignal to retain & grow your audience today. 

The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice.  Episode 20 welcomes John Turner, formerly a journalist turned audience developer at USA Today Sports Media Group who joined us to discuss his experiences developing digital media audiences.   John brings a wealth of experience the past decade across old media's transformation to digital (Huntsville Times, The Sporting News, Golfweek) and the tools as well as best practices.    

John talks about the evolution from print to digital, how audience scale is no longer the core goal as they transition to focus on subscribers (email newsletter, push notifications) are the goal today, and ultimately how paid subscription products for high-quality content maybe the future for content.  

What are you trying to get users to do? 

“We want to see email newsletter opt-ins, we want to see single sign-on because we're fighting the impending Cookie apocalypse.”

Best Practice for customer engagement: 

“The big winner of the past decade has been email...it’s become a major distribution platform...it's become a major monetization platform.”

 

Please listen to the podcast to hear more of John's insights, and if you're interested in reading more check out the customer case study USA Today Sports Media Group did with OneSignal earlier this year. 

Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. 

 

OneSignal is the global market-leading push notification & in-app software provider used by 1,000,000+ to send more than 8 billion messages every day with a mission to be the intelligent communication layer that enables businesses to exceed their goals.

 

Sign up for free to use OneSignal to retain & grow your audience today. 

The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice.  Episode 19 welcomes David Vallance, a journalist with Campfire Labs, who wrote OneSignal's Customer Engagement Journey book.   David interviewed a half dozen customer engagement practitioners from a wide range of business types and regions of the world - from SaaS B2B (Joe), professional sports (National Rugby League), consumer media (Softonic & USAToday Sports) and eCommerce (MuteSix & InspireUplift) - in an effort to understand best practices and illuminate what great customer engagement looks like.  David joins the podcast to discuss some of the stories that didn't make it into the book.   

The customer engagement starting point for all businesses is list building, getting consumers to opt-in to receiving push notifications, email, among other channels.  1) Start getting opt-ins today, it's the first and most important step towards building a loyal customer base. 2) Be relevant with every message, don't overwhelm them as these are the foundation of your list.  Specifically, with Push Notifications, consumers can and will opt-out if they receive a lot of irrelevant messages.  3) You should be using Push Notifications and email, deploy marketing best practices. 

An interesting story that didn't make it into the eBook was with Joe's CTO & Co-founder Lenny Urbanowski, who walked through how push notifications (and In-App Messages) guide the consumer journey.  From promoting an offer, ordering, confirming order and timeframe, and highlighting that the order is ready to be picked up.  It enriches the customer experience and keeps them engaged throughout the process.  
 

Please listen to the podcast to hear more of David's insights and download the Customer Engagement Journey book.   

Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. 

 

OneSignal is the global market-leading push notification & in-app software provider used by 1,000,000+ to send more than 8 billion messages every day with a mission to be the intelligent communication layer that enables businesses to exceed their goals.

 

Sign up for free to use OneSignal to retain & grow your audience today. 

The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice.  Episode 18 welcomes Kunle Campbell, 2X eCommerce Podcast & eCommerce consultant.   Kunle has two decades of digital marketing experience, he's published 263 podcasts and has been an eCommerce expert focusing on driving 2x growth for ecommerce businesses.  Kunle joins the OneSignal podcast to discuss the best customer messaging practices for eCommerce businesses.  

Campbell says eCommerce businesses should use email, as well as deploy Push Notifications, SMS, and other tactics to ensure every business is meeting their visitors and shoppers in the channel they prefer, however, he cautioned against using push notifications too much. 

 "I take them like salt, use sparingly. You need salt in your food, but you're not going to just throw it all in.  People expect that emails will be flooded, but they don't expect to be bombarded with notifications. We'll just turn it off. So use them vary sparingly". 

Please listen to hear more of Kunle's insights.

Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. 

 

OneSignal is the global market-leading push notification & in-app software provider used by 1,000,000+ to send more than 8 billion messages every day with a mission to be the intelligent communication layer that enables businesses to exceed their goals.

 

Sign up for free to use OneSignal to retain & grow your audience today. 

The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice.  Episode 17 welcomes Moody Nashawaty, MuteSix Chief Strategy Officer, to discuss how they grow eCommerce businesses via user acquisition and retention.    Moody has an extensive digital marketing background across lead generation, social and performance marketing before growing MuteSix into a large agency, part of the iProspect family under Dentsu, with a strong focus on eCommerce.

Moody brings insights into how they think about user acquisition and retention for eCommerce brands on Shopify and other platforms.  He says brands who scale should be looking at 30% of their revenues should be coming from re-engagement.  He believes email remains a crucial retention channel but stresses SMS and Push are coming on strong, and brands should be adding to supplement and grow their respective businesses.  MuteSix & OneSignal share a customer InspireUplift which published a case study that stated cart abandonment improved 182% and push notifications represent 10% of overall revenue for the eCommerce business.  Please listen to hear more of Moody's and MuteSix's perspectives.   

Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. 

 

OneSignal is the global market-leading push notification & in-app software provider used by 1,000,000+ to send more than 7 billion messages every day with a mission to be the intelligent communication layer that enables businesses to exceed their goals.

 

Sign up for free to use OneSignal to retain & grow your audience today. 

The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice.  Episode 16 welcomes Benjamin Shapiro to discuss user Acquisition vs. Retention.    Benjamin has an extensive digital marketing background, working on the marketing team at eBay in the 2000s, and then leading marketing for an assortment of startups before creating the leading podcast on marketing technology called Martech Podcast. 

Benjamin's point of view comes from nearly two decades of practical marketing application experience.  His opinion is the "smart money is in retention" because that is the highest return on investment and the most efficient part of a marketing team's budget.  However, he stresses that marketers aren't primarily focused on user acquisition but “every marketer must learn how to acquire because its a requirement to start up and bring customers into a business”.

The takeaway, every business has to acquire first. Then the challenge is to know when to focus on retention.  There's always pressure in marketing to show growth metrics and an ability to scale. However, retention is more efficient and cheaper in the long run, so great businesses acquire and they retain their customers.

Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. 

 

OneSignal is the global market-leading push notification & in-app software provider used by 1,000,000+ to send more than 7 billion messages every day with a mission to be the intelligent communication layer that enables businesses to exceed their goals.

 

Sign up for free to use OneSignal to retain & grow your audience today!

The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice.  Episode 15 welcomes Long Vo, OneSignal's Co-founder & COO.  Long's passion is art and specifically game art, he was a co-founder of Gaia Interactive and is well known for his work on the Street Fighter series in the 2000s.  Long joins the show to discuss his career journey, how his past experience led to OneSignal and its meritocratic & empathetic startup culture.  

Hear Long's point of view on the formation of OneSignal, how his upbringing prepared him to be the culture leader for a fast-growing startup and some of the principles he believes in.  

 "I think no matter how large the company gets we shouldn't lose empathy for one another. I'm not fond of any environment where people tear each other down rather than build each other up. And I'll do my best to make sure that everybody in the company feels supported to the best of my ability."

Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. 

 

OneSignal is the global market-leading push notification & in-app software provider used by 1,000,000+ to send more than 7 billion messages every day with a mission to be the intelligent communication layer that enables businesses to exceed their goals.

 

Sign up for free to use OneSignal to engage & grow your audience today!

The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice.  Episode 14 welcomes Zack Hendlin, OneSignal's Vice President of Product.  Zack has led product at OneSignal the past 2 years, previously he was a product manager building out LinkedIn's newsfeed, and prior to that, he spent a couple of years working on Facebook's newsfeed. 

Zack joins the podcast to discuss his experience at driving the right message at the right frequency by user.  Managing massive user scale at his previous two jobs, he learned the importance of rigor, contextual relevance, behavioral triggers, and testing in the process of every decision you make.  He discusses how Facebook, LinkedIn and now at OneSignal, using tools such as A/B testing, are crucial to getting to the right user experience.  Using analysis the OneSignal team did in Q4 (analyzing 118 billion messages over a 4 week period), there was a 50% engagement improvement by just segmenting users and A/B testing added another 10% lift.  Hear more about the ways LI and fB drove user engagement, and how you can improve engagement for your business as well.

Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. 

 

OneSignal is the global market-leading push notification & in-app software provider used by 1,000,000+ to send more than 7 billion messages every day with a mission to be the intelligent communication layer that enables businesses to exceed their goals.

 

Sign up for free to use OneSignal to engage & grow your audience today!

 

Episode 58 of the OneSignal podcast hosted by Josh Wetzel welcomes Julia Poppy, Product Marketing Manager @ OneSignal, to provide an overview of the top OneSignal product enhancements from 2023.   

If you enjoy the episode, please subscribe to the OneSignal Podcast.  

 

OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement and increased business growth. 

 

Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.  

The 13th OneSignal podcast welcomes OneSignal VP of Engineering, Matt Pillar.  Matt joined OneSignal in March after spending the past 2 years as Facebook's real-time infrastructure and core data engineering manager. Previously Matt was CTO at a messaging task management software startup called Redbooth. 

Matt joins to talk about his experience building engagement tools for Redbooth, supporting real-time communications at Facebook, and his thoughts on the journey ahead for OneSignal.  His experience building messaging at a startup, supporting the world's most robust messaging solution in the world, and how he views developing a similar scale for the rest of the world at OneSignal. 

Matt provides anecdotes about managing technology systems, culture, and scale.  He says Facebook's culture was strong, built on a "blameless" mindset and he tells an intern story that reinforced that culture.  He discusses how developing scaled systems will contribute to OneSignal's expectation of growing capacity more than 10x the next few years.  Hear more of Matt's perspective on this podcast episode. 

Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. 

 

OneSignal is the global market-leading push notification & in-app software provider used by 900,000+ to send more than 6 billion messages every day with a mission to be the intelligent communication layer that enables businesses to exceed their goals.

 

Sign up for free to use OneSignal to engage & grow your audience today!

The 12th OneSignal podcast, hosted by Josh Wetzel, welcomes Reid Genauer, formerly CMO of Smule & Magisto, and business builder at eMusic & BitBop Mobile TV (Fox Acquisition).  He’s had an awesome, diverse career.  Starting a successful touring band, Strangefolk, then Assembly of Dust, before getting into digital marketing in the early 2000’s with eMusic. 

 

Reid talks about how the old way of marketing brings the customers in and the product takes them from there is outdated.  Functions must partner across the user journey, tools and processes need to be consistent.  He elaborates on the importance of compelling content, how organizations need to build a credibility touchpoint with a consumer before they can successfully ask them to purchase.  

 

Reid is a unicorn of sorts, a highly creative person who understands that the melding of brand & performance marketing is the intersection of sustained success.  He is a champion for positivity and posits "Less malaise and more praise” as a theme for social collaboration & marketing in general. 

You can find Reid @ LinkedIn; Twitter; Instagram and his personal website. 

 

Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. 

 

OneSignal is the global market-leading push notification & in-app software provider used by 900,000+ to send more than 6 billion messages every day with a mission to be the intelligent communication layer that enables businesses to exceed their goals.

 

Sign up for free to use OneSignal to engage & grow your audience today!

The 11th OneSignal podcast, hosted by Josh Wetzel, welcomes Dogpatch Advisors Kyle Williams. Kyle has been at the cutting edge of outbound campaign development work for some of the most successful software startups in the world (Google Cloud, Segment, Envoy, Drift & OneSignal). Kyle joins us to talk about the components of great messaging, addressing Gartner's (80% of marketers will abandon by 2025) personalization prediction, and what's important as marketers strive to improve the quality bar.

Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others.

OneSignal is the global market-leading push notification & in-app software provider used by 900,000+ to send more than 6 billion messages every day with a mission to be the intelligent communication layer that enables businesses to exceed their goals.

Sign up for free to use OneSignal to engage & grow your audience today!

The OneSignal podcast episode 10, hosted by Josh Wetzel, welcomes grocery senior mobile product manager, Lina Mamut, to the podcast.  Previously a founder of a food eCommerce company, Lina presently works for a top 3 global grocery company building mobile products to glue the physical & digital worlds.  The discussion starts with the impact of COVID-19, how Innovation happens in a big grocery environment, and how push notifications/messaging support their customer journey.  

Lina has founded a company, led product at another startup, and now works for a major corporation.  They have operated across the spectrum of a company's evolution.  Lina says “Innovation is the acceptance that we live in an ever-changing world” and "...isn’t something we practice, it is something we live”.   In discussing the importance of mobile,  “everybody is carrying around their device”,  it's the channel that enables online delivery, in-store pickup, promotional delivery, and ongoing engagement.  They use messaging to drive engagement because “Notifications are what they’re seeing”

Hear Lina talk about the excitement of improving an essential service and the importance of essential workers and more. 

Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others.

OneSignal is the global market-leading push notification & in-app software provider used by 900,000+ to send more than 6 billion messages every day with a mission to be the intelligent communication layer that enables businesses to exceed their goals.

Sign up for free to use OneSignal to engage & grow your audience today!