Explore every episode of the podcast One More Question

In Episode #91, Ross is joined by Drew Brucker, AI pioneer and marketing leader.

Drew Brucker is an expert in building AI-driven visual and written identities, helping brands turn AI into a true brand asset that amplifies distinctiveness instead of erasing it. With a background in SaaS marketing and a focus on custom “ghost systems,” he helps companies move from manual execution to strategic curation without losing their creative edge.

Ross and Drew discuss why most brands sound the same when using AI, how to avoid the generic trap, and the importance of front-loading deep context to build systems that protect and amplify what makes your brand unique.

Find show notes and episode highlights at [https://nwrk.co/_]

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In Episode #90, Ross is joined by Paul Watmough-Halim, a brand and business leader known for challenging traditional thinking and building organisations that stand out from the crowd.

Paul’s work is shaped by curiosity, experimentation, and a willingness to approach problems from the edges rather than the centre.

Ross and Paul discuss how outsider perspectives can unlock new ideas, why culture needs to be built intentionally, and how individuals and organisations can turn perceived weaknesses into strengths.

Find show notes and episode highlights at https://nwrk.co/omq-paul-w-h

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In Episode #89, Ross is joined by Rachel Gogel, Independent Design Executive and Educator

Rachel Gogel is an independent design executive whose work is informed by her experiences both in-house and agency side. Since founding her solo consultancy in 2020, she's worked as a fractional creative leader, embedding with organisations at an executive level on a part-time basis. Rachel has partnered with global companies such as Airbnb and Dropbox, and women-founded ventures like Chicken & Egg Films and Anew. Before going independent, she built multidisciplinary teams at GQ, The New York Times, Facebook, and Godfrey Dadich Partners. The through-line? Rachel specialises in inflection points, steering strategic change at the intersection of brand, culture, and technology.

Ross and Rachel discuss why fractional leadership works, how an outsider’s perspective inspires creativity, and why making flexible employment decisions supports growth and financial fruitfulness.

Find show notes and episode highlights at https://nwrk.co/omq-rachel.

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In Episode #88, Ross is joined by Michael Wolff, Co-Founder of Wolff Olins

Michael Wolff is a branding pioneer who bridged the gap between design and business strategy, guided by his belief that “design is an act of imagination made real”. As co-founder of Wolff Olins, he created transformative identities for Apple, Audi, Volkswagen, BT, and Orange, setting new benchmarks in corporate branding.

With imagination, empathy, and curiosity at the core of his work, Wolff remains a singular voice in branding, dedicated to revealing the true character of the companies he helps shape.

In this conversation, they explore the lessons that only a lifetime of imagination and curiosity can teach. They talk about expanding the very idea of success, why joy and usefulness are a brand’s highest calling, and the deep honour that comes when a company trusts you with its self-expression.

Find show notes and episode highlights at https://nwrk.co/omq-michaelw.

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In Episode #87, Ross is joined by Robert Brunner, Founder and Creative Director at Ammunition

Robert is the former Industrial Design Director at Apple and current Lead Designer for Beats by Dre. He’s a globally acclaimed product designer with over 40 years of experience. Robert built the pioneering internal corporate design organisation at Apple, and was a partner at the prestigious design consultancy, Pentagram. Under his leadership, his current studio, Ammunition, has developed iconic products for Beats, Lyft, Square, Polaroid, and numerous start-up enterprises.

Ross and Robert discuss the four elements of “making great”, the benefits of not accepting mediocrity, how micro-compromises build mediocrity, and being clear on why what you are designing is worth being designed.

Find show notes and episode highlights at https://nwrk.co/omq-robert.

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In Episode #86, Ross is joined by Jay Wilkinson, Founder of Do More Good® Movement.

Jay Wilkinson is a seasoned entrepreneur, speaker, and the founder of the Do More Good® Movement, a nonprofit dedicated to transforming capitalism by helping business leaders use their companies as a force for good. With over 30 years of experience leading purpose-driven organisations, Jay brings a rare blend of heart, vision, and real-world insight to conversations about conscious leadership, impact, and legacy. His mission? To help leaders lead from the inside out - Fueling companies that value people, purpose, and possibility.

Ross and Jay discuss building a movement or a community, the future of investment and participation in companies and brands, and how purpose can really make people care.

Find show notes and episode highlights at https://nwrk.co/omq-jay.

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In Episode #85, Ross is joined by Paul Worthington, President of Invencion

Paul has been in the branding business for over twenty years, led major branding programs across 4 continents, lived in two, had his words published by the likes of Fast Company, and won multiple awards along the way.

Previously head of strategy and client principal at renowned branding consultancy Wolff Olins, he now runs his own little-known strategic branding firm, Invencion, because his family matters more to him than long plane-rides.

Ross and Paul discuss how oversimplifying your audience will bore and repel them, how bravery is a prerequisite for growth and impact and how critical it is that the decision-makers understand branding and marketing when selecting and resourcing these functions.

Find show notes and episode highlights at https://nwrk.co/omq-paul.

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In Episode #84, Ross is joined by Kevin Swanepoel, CEO of The One Club for Creativity.

The One Club for Creativity is the world's foremost non-profit organisation devoted to supporting and celebrating the successes of the global creative community.

Since taking on the role in 2015, after being the organisation's President for more than eight years, Kevin oversaw the merger between The One Club and The Art Directors Club, as well as the expansion of its various education, inclusion and diversity, gender equality and professional development initiatives, both in the United States and around the world.

Ross and Kevin discuss what great looks like globally, how you can use culture to make your work outstanding and how a diverse creative team is a better team and a business multiplier for brands.

Find show notes and episode highlights at https://nwrk.co/omq-kevin.

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In Episode #83, Ross is joined by Jessica Bong-Woon, Associate Creative Director.

Throughout her career, Jessica has collaborated with a diverse array of brands, from innovative startups to renowned institutions, including Monzo, Meta, Wise, Omlet, Marshmallow and London's V&A Museum, leaving her mark on each with her distinct creative perspective.

Ross and Jessica discuss how to get a deeply niche audience to care about the same things you do, how to extract the best from people and how, by varying your approach, you can find hidden gold.

Find show notes and episode highlights at https://nwrk.co/omq-jessica. 

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In Episode #82, Ross is joined by Armin Vit, co-founder of UnderConsideration.

Born and raised in Mexico City, Armin Vit is a graphic designer and writer now living in Bloomington, IN. He is co-founder of UnderConsideration, a graphic design firm generating its own projects, initiatives, and content. He’s also the editor and primary writer of the popular blog Brand New.

Ross and Armin discuss the boldness it takes to impress a discerning audience, the best reasons to rebrand and how giving your brand motion can help you stand out.

Find show notes and episode highlights at https://nwrk.co/omq-armin.

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In Episode #81, Ross is joined by Danny Denhard, Interim Chief Growth Officer and coach.

Danny has over two decades of experience helping to operationalise and grow businesses of all sizes. Danny has led Product, Growth and Marketing Departments, helping household names and challenger brands grow and connect with customers' hearts and minds.

Ross and Danny discuss how your brand makes you memorable and the roles community, logistics and advertising play in building successful businesses these days.

Find show notes and episode highlights at https://nwrk.co/omq-danny

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In the first of our new rolling season, episode #80, Ross is joined by Astrid Stavro, Founder & Creative Director of Astrid Stavro Studio.

Astrid is a globally recognised and awarded creative director with over two decades of leadership in design. Her work is characterised by powerful ideas, exceptional craft and deep engagement with the content and audience. She is the President of the International Society of Typographic Designers (ISTD) and a member of Alliance Graphique Internationale (AGI). 

Ross and Astrid discuss what it takes to build brands that are timeless but still fresh and the important role people’s unique stories and perspectives play in this.

Find show notes and episode highlights at https://nwrk.co/omq-astrid-stavro

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In Episode #79, Ross is joined by Jason Naylor, award-winning artist, muralist and author.

Jason is a NYC artist, known for bright colours and even brighter themes, commonly found on large scale murals around the world. His work explores the communication of human emotions using organic shapes, bold colours and a strong design aesthetic. Jason has worked with various brands like Coach, Pepsi, Toyota, and Microsoft. He has received global recognition for his work including a Golden Novum Design Award. In 2018, BUMBLE named Jason one of its 100 Most Inspiring New Yorkers.

Ross and Jason Naylor, award-winning artist, muralist and author, chat about how holding strong values positively influences your work and the way you collaborate, how practising your craft and working within constraints will help you form your identity and carve out an organic personal brand and the impact colour can have; especially in environments where it’s scarce.

Find show notes and episode highlights at https://nwrk.co/omq-jason

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In Episode #78, Ross is joined by Jakub Rusiecki, Co-Founder of The Symmetrical DAO and Summoner at Social Graph Ventures.

Jakub started his career in biochemistry but switched gears in 2021 to focus on the cryptocurrency and blockchain space. He co-founded The Symmetrical, an investment DAO aimed at Gen Z, which has quickly grown to over 60 members worldwide. Jakub is currently the summoner for Social Graph Ventures, a DAO that invests in projects building the technology and apps powering decentralized social networks and communities. 

Ross and Jakub discuss the issues web3 social media platforms face in terms of UX and UI, the investment opportunity in media NFTs, why you should let people AI-replicate and use your identity and much more.

Find show notes and episode highlights at https://nwrk.co/omq-jakub.

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In Episode #77, Ross is joined by Anthony Azekwoh, a contemporary artist and author based in Nigeria, whose work focuses on African folklore and mythology.

Anthony uses diverse mediums, such as digital and traditional painting and sculpting, to explore transformation and change in his country. He replicates traditional techniques through digital mediums, producing physical, corporeal manifestations of his work. His art has been seen worldwide, with clients like Facebook and celebrities such as Masego and Adekunle Gold. 

Ross and Anthony discuss the lack of representation for African Artists in Web3 and how he thinks the space will evolve over the coming years. Anthony also shares his realisation about Instagram that drove him to start working with SuperRare.

Find show notes and episode highlights at https://nwrk.co/omq-anthony

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In Episode #76, Ross is joined by Matthias Winckelmann, Co-Founder and one of the two Creative Directors of someform Studio.

Before launching someform Studio, Matthias worked as Managing Partner and Director at the creative ensemble foam Studio and as Head of 3D at the internationally acclaimed design & branding studio ManvsMachine in London.

Ross and Matthias discuss why the world’s biggest companies are using abstract design to stand out, what this means for designers, and how we can avoid carrying current biases in the future.

Find show notes and episode highlights at https://nwrk.co/omq-matthias

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In Episode #75, Ross is joined by Casey Martin, Founder and Executive Creative Director of Play, a branding and design studio working with the world’s most innovative companies.

Casey’s leadership has helped shape Play into an uncommonly agile partner, resulting in acclaimed collaborations with Elon Musk’s neurotech pioneer Neuralink, digital currency Worldcoin, storage standout Dropbox and many others.

Ross and Casey discuss what it’s like to build the brands that are shaping the future and how to adapt your design process to work with visionary tech leaders. Casey also shares his perspective on finding balance in fast-paced agency life.

Find show notes and episode highlights at https://nwrk.co/omq-casey

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In Episode #74, Ross is joined by Lucas Zanotto, a multi-award-winning designer, artist, and director.

Lucas’ career is as varied and playful as his creations. His work effortlessly merges analogue and digital craft into thought-provoking films, apps, and installations. Zanotto also creates intriguing apps for children through his entertainment platform YATATOY.

Ross and Lucas discuss how rules help artists find their unique style and why generative art still requires craft and skill. Lucas also shares how generative art could make artists’ work more accessible, and how training AI could help you build your brand.

Find show notes and episode highlights at https://nwrk.co/omq-lucas

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In Episode #73, Ross is joined by Kate Dawkins, multi-BAFTA-winning video/projection designer and director, and the founder of Kate Dawkins Studios.

Kate has over 25 years of experience turning pixels and projection into spectacular immersive events, shows, and live performances–entrancing global audiences. She's collaborated with world-class directors, producers, artists, and brands, such as BBC Studios and Ministry of Defence, and created immersive experiences and ceremonies like the London 2012 Olympics, among others.

Ross and Kate discuss how to create unforgettable brand experiences. Kate shares how to craft messages that resonate with audiences and how to bring them to life as immersive experiences. She also breaks down the 4 pillars that she and her team use to think about their work.

Find show notes and episode highlights at https://nwrk.co/omq-katedawkins

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In Episode #72, Ross is joined by Nando Costa, a seasoned Brazilian-American designer with experience in digital products, branding, and animation production at Microsoft and Google.

At Microsoft, Nando was part of the team that shipped the HoloLens Developer Edition and Windows Mixed Reality. He was at the forefront of a collective effort to evolve the design language for Microsoft 365 experiences across all platforms. And, after a brief stint at Google Design, Nando returned to Microsoft to work on the Microsoft Mesh team, exploring the intersection of traditional UX, immersive experiences, and generative AI.

Ross and Nando discuss how AI will change brand strategy and how we build brands. Nando also shares how he thinks AI will help shape virtual reality, and what designers can do to ensure they don’t get left behind.

Find show notes and episode highlights at https://nwrk.co/omq-nando

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In Episode #71, Ross is joined by Simon Dixon, co-founder of DixonBaxi.

Simon has explored where creativity, design, and tech overlap for more than two and a half decades. His company, DixonBaxi, works with iconic companies across sports, entertainment, media, new economy, technology, and beyond. 'Be Brave' is their defining spirit. 

Simon Dixon shares how DixonBaxi creates work that resonates. He weighs in on whether design can change the world, and warns against following tech trends instead of your WHY.

Find show notes and episode highlights at https://nwrk.co/omq-dixonbaxi

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In Episode #70, Ross is joined by the founders of Tally Labs – See Ape Follow Ape (SAFA) and Valet Jones .

Valet Jones is a former Product Manager and Creative Writer. He is the original voice of Jenkins the Valet. See Ape Follow Ape is a Former Marketing Agency Founder. He’s never seen an Ape he didn't follow. 

Ross, SAFA, and Valet Jones discuss why you need to build in public, the mistakes that they’ve made, and how to work with your community.

Find show notes and episode highlights at https://nwrk.co/omq-tally-labs

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In Episode #69, Ross is joined by J.P. and Justin Alanis, Co-CEOs of StoryCo.

J.P. Alanís is an experienced development executive. He previously co-created and led GOLF MEDIA, the direct-to-consumer media platform and production company founded by Tyler, The Creator. Justin Alanis is an experienced entrepreneur with a background in both technology and private equity.

Ross and the Alanis brothers discuss what it’s going to take for DAOs to be successful, how Netflix kills creator revenue, and why we'll never see another indie film like The Matrix.

Find show notes and episode highlights at https://nwrk.co/omq-storyco

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In Episode #68, Ross is joined by Anthony Di Iorio, co-founder of Ethereum and founder of Decentral Inc and Andiami.

Anthony’s mission has always been to empower people with the tools they need to have total control over three things – their money, communication, and identity. He co-founded Ethereum in 2013. He is currently the founder and CEO of Decentral Inc. – an innovation hub & software development company focused on decentralized technologies. He has also recently launched Andiami, a global tech project designed to power a user-controlled internet while complementing & assisting decentralized technologies such as Bitcoin, Ethereum, and others.

Ross and Anthony discuss the values that drove Ethereum’s success, how Web3 runs the risk of becoming centralised, and what he believes is the perfect model for solving business problems.

Find show notes and episode highlights at https://nwrk.co/omq-anthony

To listen to previous episodes go to https://nwrk.co/omq 

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In Episode #67, Ross is joined by Zeneca, web3 and NFT investor, advisor, content creator, and project founder.

He writes a Newsletter on NFTs, hosts two podcasts, runs a YouTube channel, has ~300k followers on Twitter, and manages two NFT communities: all with a focus on creating educational content to help people learn about the wild world of web3.

Ross and Zeneca discuss how he’s built one of the strongest communities in Web3 and why you shouldn't monetize your content too early.

Find show notes and episode highlights at https://nwrk.co/omq-zeneca

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In Episode #66, Ross is joined by Jeff Staple, the founder of REED ART DEPARTMENT (formerly known as Staple Design).

Jeff is a creative visionary whose work encompasses graphic, fashion, and footwear design, as well as brand marketing. He has worked on countless creative projects for clients ranging from startup brands to Fortune 100 companies.

Ross and Jeff discuss how brands and branding change from the real world to Web3 and how he carried the famous Staple Pigeon into the metaverse.

Find show notes and episode highlights at https://nwrk.co/omq-staple

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In Episode #65, Ross is joined by Teemu Suviala, Global Head of Brand Design for Reality Labs at Meta.

Reality Labs is a diverse group of developers, researchers, engineers, and designers that leads the expansive work being done at Meta in building the next computing platform and bringing the metaverse to life. Before joining Meta Teemu led creative work at brand and design agencies, Collins, as ECD and Wolff Olins as CD in New York. He is also a co-founder of design agencies Kokoro & Moi and Syrup Helsinki and a partner at footwear brand Tarvas.

In this episode, Ross and Teemu discuss the history of surrealism and its return to mainstream attention, and how the Metaverse will change brands. He also shares what he’s learned by being at the intersection of creativity and technology.

Highlights from the conversation

The metaverse will accelerate surrealistic fantasy-shaped ideas

AI tools that are connected to the metaverse will change how we design

It comes down to making sure that [your] core positioning and values are in a great place

Dada and Surrealism were reactions to similar things that we're seeing today

Oddness, surrealism, and escapism are starting to bleed out into popular culture

As reality was getting weirder and weirder and sometimes even unrecognizable art did the same thing

More about Teemu Suviala 

Teemu Suviala is the Global Head of Brand Design for Reality Labs at Meta. This diverse group of developers, researchers, engineers and designers leads the expansive work being done at Meta in building the next computing platform to help people connect, find communities and grow businesses - bringing metaverse to life. Reality Labs' work spans a number of breakthrough technologies such as Meta Quest, Meta Horizon, Meta Portal and Ray-Ban Stories and touches sectors ranging from entertainment and gaming to commerce, education and work. Teemu sits in the creative intersection of product and marketing focusing on strategic and conceptual foundations for how these brands come to life. He and his team develop brand strategies, design & identity systems as well as brand elements and experiences from custom typography and sonic logos to immersive retail environments and in-product brand moments across AR and VR, among other things. At Meta, brand design teams work at the very edge of the discipline, imagining how brands will be expressed in emerging environments — including some that don’t yet exist.

Before joining Meta Teemu led creative work at brand and design agencies Collins as ECD and Wolff Olins as CD in New York. He is also a co-founder of design agencies Kokoro & Moi and Syrup Helsinki and a partner at footwear brand Tarvas.

Find Teemu here: Twitter | LinkedIn | Instagram

Show Notes

People:

• Leonora Carrington
• Jeff Staple
• Bjarke Ingels

Companies and organisations:

• Tate Modern
• The Met
• Venice Biennale
• Guggenheim / Peggy Guggenheim
• RTFKT
• BIG

Miscellaneous:

• Surrealism
• Dada / Dadaism

How you can help

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework. We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut, Natasha Jen, Bruce Mau, Jack Butcher, Aaron Draplin, Marina Willer and Fredrick Öst. Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes.

For cutdowns of the podcast visit our YouTube channel.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

In Episode #64, Ross is joined by David Gersch, Creator of CryptoLeos.

CryptoLeos is an NFT collection celebrating pop culture by world-renowned artist David Gersch. Each NFT is a multi-utility asset – ownership of a CryptoLeo welcomes you to the Leo party, an exclusive club of stylish Oscar-winning winners!

Ross and David discuss how he created 1000 unique artworks for CryptoLeos, the power of memes as drivers of culture, and his experiments at the forefront of new technology.

Highlights from the conversation

NFTs are a crossroads of new tech [with] internet culture

Fun is very important, especially for NFT

Memes are the medium through which we're able to [share culture] on the internet

Rule book? Throw that out the window. Let's do something different

I definitely believe in NFT because I believe in  the value in digital assets

Leonardo DiCaprio is probably the most memed celebrity of them all

More about David Gersch

David Gersch is a world-renowned artist and the creator of the iconic CryptoLeo's NFT collection The Leoverse Metaverse.

CryptoLeos is an NFT collection celebrating pop culture by world-renowned artist David Gersch. Each NFT is a multi-utility asset – ownership of a CryptoLeo welcomes you to the Leo party, an exclusive club of stylish Oscar-winning winners!

Find David here: Twitter | Instagram | CryptoLeos

Show Notes

People:

• Leonardo DiCaprio
• Beeple

Companies and organisations:

• Bored Apes (Bored Ape Yacht Club)
• Punks (Crypto Punks)
• Art Basel

Miscellaneous:

• The Art Degen

How you can help

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework. We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut, Natasha Jen, Bruce Mau, Jack Butcher, Aaron Draplin, Marina Willer and Fredrick Öst. Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes.

For cutdowns of the podcast visit our YouTube channel.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

In Episode #63, Ross is joined by Bryce Anderson, Production Executive at Clubhouse Pictures and part of the team bringing Omega Runner to life.

Bryce Anderson started his career and bought his first Bitcoin as an assistant at United Talent Agency. He joined Clubhouse Pictures when it was founded in 2015 and has worked on the producing team for Bright, Birds of Prey, and I, Tonya, among others.

Ross and Bryce discuss why Bored Ape Yacht Club is similar to Hello Kitty, what people get wrong about film3, and why Clubhouse Pictures are reimagining storytelling in Web3

Highlights from the conversation

A lot of people in Web3 don't realise turning a static image into global IP for entertainment is a huge lift

The Bored Ape brand is really powerful as an image. I would compare it to something like Hello Kitty

The other mark of good world-building is that there's a lot more to do in it, a lot more to explore

I don't want to be the dragon that sits on a pile of IP gold

The potential for the next Marvel or the next Disney exists in Web3

A lot of what inspired us to do this is fan fiction

More about Bryce Anderson 

Bryce Anderson started his career and bought his first Bitcoin as an assistant at United Talent Agency. He then worked in creative development at Warner Bros. before joining Clubhouse Pictures upon its inception in 2015. He has worked on the producing team for Bright, Birds of Prey, and I, Tonya, among others.

Find Bryce here: Twitter | LinkedIn

Show Notes

People:

• Bryan Unkeless
• Cedric Nicolas-Troyan
• Blaise Hemingway

Companies and organisations:

• Runner
• United Talent Agency
• YUGA Labs
• Hello Kitty

How you can help

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework. We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut, Natasha Jen, Bruce Mau, Jack Butcher, Aaron Draplin, Marina Willer and Fredrick Öst. Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes.

For cutdowns of the podcast visit our YouTube channel.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

In Episode #62, Ross is joined once again, by Jack Butcher, Founder of Visualize Value.

Jack spent 10 years working in corporate advertising in NYC as a graphic designer for billion-dollar brands. In search of fun and freedom, he started his own agency...and found neither. After 2 years of further iteration, he built Visualize Value – a project he used to build a network of mentors, a $1M/year product business, and an audience of 600k+ people.

Ross and Jack discuss the common misconception that Web3’s most valuable attribute is its technology, why building a strong network is so important, and How Web3 will create stronger brand communities.

Highlights from the conversation

If every product that you make is [based on] your customer's ability to install Metamask, you’re gonna kill your business

One of the strongest schools of thought in NFTs is the idea of incentivizing the propagation of an idea or a meme

In the world of brands and companies, trends and technologies come and go. This one [Web3] feels like it has far more economic validation

The really difficult thing to do is to get people together that have similar values, interests, and complementary skill sets

A lot of what this technology enables are novel ways of collaborating [and] playing with economics

Your 200,000 Twitter followers aren't gonna participate, but there might be half a dozen that are materially invested in the work and can support at an outsized contribution

More about Jack Butcher

Jack spent 10 years working in corporate advertising in NYC as a graphic designer for billion-dollar brands. It was fun, but the opposite of freedom. In search of freedom, he started his own advertising agency. It was not fun, and even less freedom.

After two years of iteration, he figured out how to transition to highly specialized (and fun) consulting, which resulted in a product business: Visualize Value. VV is a project he used to build a network of mentors, a $1M/year product business, and a media platform with an audience of over 600,000 people. Now, Jack spends all of his time making things that make it easier to learn, teach, build, and sell.

Find Jack here: Twitter | LinkedIn | Instagram (Visualize Value) | Visualize Value

Show Notes

Companies and organisations:

• Opensea
• eBay
• Foundation
• Stripe

Miscellaneous:

• Cryptopunks
• CC0
• NounsDAO
• Morning Brew
• Metamask

How you can help

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework. We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut, Natasha Jen, Bruce Mau, Jack Butcher, Aaron Draplin, Marina Willer and Fredrick Öst. Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes.

For cutdowns of the podcast visit our YouTube channel.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation

"When I got into PVNKS I quickly realized that I was building a brand, building a world"

"This hub for like-minded people are invested in the project, but they're also invested in you, as an artist"

"Art is something that you do of your own will, not for the sole purpose of selling"

"Everything I saw at the time was really repulsive – terrible drawings of terrible things that are slightly altered by an algorithm"

"My sole purpose is making something and seeing if someone enjoys it. If someone enjoys it – that's all they need to get from it"

"Marvel or Dark Horse have got a huge platform to make your idea grow but they'll also take over"

More about Gerhard Human 

Gerhard Human is an illustrator, animator and art director based in Cape Town, South Africa. He’s been working in the visual industry since 2001.

His work is strongly inspired by underground comics, skate culture and animation.

He’s done TV commercials for brands like MTV, Adobe, Goodwill and Smirnoff; and his work has been featured online and in print. Apart from commercial work, Gerhard had regular art exhibitions around the world.

Find Gerhard here: Twitter | Website | PVNKS

Show Notes

People:

• Ben Mauro
• Ben Mauro on One More Question
• George Lucas

Companies and organisations:

• Marvel
• Dark Horse (Comics)

Miscellaneous:

• PVNKS (Repeat Offenders)

How you can help

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework. We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut, Natasha Jen, Bruce Mau, Jack Butcher, Aaron Draplin, Marina Willer and Fredrick Öst. Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes.

For cutdowns of the podcast visit our YouTube channel.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation

• It still takes a creative person at the center to say – this is what it is, this is what it isn't
• We don't need to make a hundred million dollars on a movie. We just need for that to be a great experience for people in the DAO
• It's gonna be the most dangerous audience in the world. They're gonna green light [+ have rights to] their content
• Films could become more like startups + having equity in those startups could be beneficial for actors
• It's a film studio owned by the filmmakers and the fans
• When you join a DAO, there's often a lot of weight that goes with it

More about Kenny Miller

Kenny Miller is a creative and entrepreneurial leader focused on developing media brands that target emerging spaces in digital media.

This path has led to iconic work for culture-defining brands such as Apple, Disney, Nickelodeon, Noggin, MTV, The Walking Dead, Netflix, and the New York Knicks. His work has connected deeply with users of all ages worldwide. Kenny’s work has covered every aspect of the business-- production, marketing, distribution, and importantly revenue, which have been completely refashioned by the never-ending digital transformation of media.

From the launch of Quicktime to video games, social networks, user-generated content, streaming media, dynamic ad models, and now NFTs, Kenny’s focus has always been on engaging audiences with emerging technologies and platforms.

Now that crypto and the token economy have opened up a frontier where creators and fans can coordinate to independently produce content and franchises, Kenny is developing a token-driven funding and distribution platform called StudioDao to accelerate the ability of filmmakers and fans to innovate in financing and collaborative ownership structures.

Find Kenny here: Twitter | LinkedIn | Discord | StudioDao 

Show Notes

Companies and organisations:

• MTV
• Nickelodeon
• Viacom
• RobinHood
• SharkDAO
• Nouns
• MCU (Marvel Cinematic Universe)

Miscellaneous:

• Get Out (Jordan Peele Film)
• KYC (Know Your Customer)

How you can help

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework. We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut, Natasha Jen, Bruce Mau, Jack Butcher, Aaron Draplin, Marina Willer and Fredrick Öst. Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes.

For cutdowns of the podcast visit our YouTube channel.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation

• You're used to thinking of technology as the value creator, but it's actually brands, studios, and agencies
• Your cost of failure is small. And the only way to get asymmetric gains is to participate early
• You can call them NFTs, but they’re actually strong property rights of ownership for physical and synthetic assets
• Now, the value is in the community, the content, the brand, the association
• Transformative revolutions always start with finance. Cause that's where the value is. Then move into art and identity 'cause you're establishing values and coordination
• It gives you greater specificity to do product design. It gives you immediate market feedback

More about Josh Rosenthal

Josh Rosenthal, Ph.D., is a former Late Medieval, Renaissance, and Reformation historian turned crypto-first investor. A Fulbright Recipient to the Sorbonne’s interdisciplinary think tank (École Pratique des Hautes Études), Josh founded multiple successful startups before starting a crypto-first founders’ fund, the 6ixth Event, and crypto-first family office, Narwhal Ventures. A guest lecturer at Harvard, Hopkins, and MIT, as well as a keynote speaker at crypto conferences and regular guest on crypto media, Josh explores how communities are using decentralized technology to reshape our world in what has become known as a Crypto Renaissance.

Half a millennium ago, communities adopted two new decentralized technologies to recreate their world. An explosive ledger-based financial technology powered the creation of a new proto-capitalism, while an incendiary permissionless print-based protocol communicated revolutionary ideas generating new markets for media. Early adopters parlayed their gains into a cataclysmic form of techno-art to recast their supernatural cosmology, the nature of vocation in an emerging world, and their roles therein. 

Find Josh here: Twitter | LinkedIn | The 6ixth Event | Narwhal Ventures

Show Notes

People:

• Medici Family
• Cozomo de’ Medici (Snoop Dogg)

Companies and organisations:

• Uniswap
• SushiSwap
• FAANG

Miscellaneous:

• TAM (Total Addressable Market)
• DAO (Decentralised Autonomous Organisation)
• Bill Gates and David Letterman (interview - Bill gates explains the internet)

How you can help

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family, and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework. We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut, Natasha Jen, Bruce Mau, Jack Butcher, Aaron Draplin, Marina Willer and Fredrick Öst. Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes.

For cutdowns of the podcast visit our YouTube channel.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation

• For the majority of the people right now, there is just not a fast way to enter the tokenised world
• It doesn't matter whether you are in the app store or whether you have a web-based game, you need to work on the marketing strategy regardless
• Projects are getting a lot of traction for no reason – just because of the hype
• We are very early and there are a lot of opportunities. So I definitely think that the bar right now [is] very, very low...if there is any bar at this point
• It's a wild west, but I think that the companies that are diving in early are going to benefit in the long run
• Once the hype dies, what's left is the experience that people have with your product or game

More about Lubo Smid 

Lubo Smid is the co-founder & CEO of STRV, a boutique software design and engineering team behind building digital products for some of the hottest startups and brands that value high quality and over a decade-long experience of building and launching great apps to the market. He is a Czech Forbes 30 under 30 and a startup-minded entrepreneur who is extremely passionate about cutting-edge technology and the latest trends.

The majority of Lubo's focus these days is dedicated to STRV Labs. A portfolio of products that STRV incubates and operates on its own. It all started with a duo of dating applications for the LGBT community, Cosmic Latte, investment in soccer mobile game Live Penalty, breathwork application Float, and now two projects in web3 space. One NFT game is called Scavenger Land, and STRV's latest project is focused on the seamless entrance to the tokenized world for the end consumer.

Lubo splits his time between Prague, where most of the STRV team is located, and Los Angeles, as he would put it, where the most exciting things are happening. When he is not hosting one of numerous STRV events for the community, he enjoys cycling and skiing. In these activities, just like in his professional ones, Lubo aims to push his boundaries to the next level.

Find Lubo Smid here: Twitter | Instagram | LinkedIn | Website

Show Notes

People:

• Gary Vaynerchuk

Companies and organisations:

• Ledger
• STRV
• Y Combinator

Miscellaneous:

• VeeFriends
• Scavenger Land
• NBA Top Shot

How you can help

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework. We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut, Natasha Jen, Bruce Mau, Jack Butcher, Aaron Draplin, Marina Willer and Fredrick Öst. Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes.

For cutdowns of the podcast visit our YouTube channel.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation:

A graphic novel [is] one of the few ways a single creator can create the entire product

You go to a meeting and they're just like "Cool art, kid – but what does this look like as a movie?"

Once NFTs + Web3 happened. It was just like, well, maybe this is a more interesting way to launch a product?

You can't one-to-one sell a product like you would in Web2, you have to create some kind of interesting gamification

I feel like a lot of stuff in Web3 is reverse – "Here's some art. Maybe I'll make a product, if you give me money"

Everyone was treating it like a Kickstarter. And I was treating it more like sales distribution

More about Ben Mauro

World builder. Character creator. Storyteller. Ben Mauro’s work has made a powerful impact on the gaming world, as senior concept designer and art director for first-person-shooting dynasties Halo and Call of Duty. Ben has been crafting the characters, weaponry, machinery and gamescapes that have made these franchises house-hold names for two decades. His visions have graced the big screen in Elysium, Chappie, and J.R.R. Tolkien’s The Hobbit. Now he unveils his fully-fledged graphic novel series, Huxley.

Find Ben here: Twitter | Instagram | Website

Find HUXLEY here: Website | Twitter | Discord | Opensea

Show Notes

People:

• Sava Zivkovic

Companies and organisations:

• Yuga Labs
• Respawn
• Dark Horse

Miscellaneous:

• Web3
• Web2

How you can help

1. Review the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework. We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut, Natasha Jen, Bruce Mau, Jack Butcher, Aaron Draplin, Marina Willer and Fredrick Öst. Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes.

For cutdowns of the podcast visit our YouTube channel.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation

• The concept is the most important thing, because that's really what paints a picture in people's heads
• We're always asking how can we exaggerate that idea? How can we make it really, really clear with every element?
• If you filter yourself, you run the risk of blending in with everyone else
• If you can use storytelling to bring those ideas to life in people's minds, then you don't need to convince them because they'll inherently understand it
• We look for people who are ambitious and naturally want to create brave work. We also, um, create an environment where it's okay to put your neck out and try different things
• Really being a cheerleader – giving people that boost and telling them that their work is really good

More about Luke Woodhouse 

Luke Woodhouse is Creative Director at Ragged Edge, a branding agency for changemakers.

After working in branding agencies in London and Sydney, Luke landed at Ragged Edge and saw an opportunity to help build a team and an approach for people who care less about how things are, and more about how they could be.

Whether at scale or scaling up, Ragged Edge works with businesses with the conviction to challenge the status quo. Brands like Wise, East London Liquor Co, Papier, Reveal, and Mindful Chef.

From their London studio for clients around the world, the agency uses brand to solve complex, critical problems. Transforming businesses from the inside out with brave, conceptual thinking across strategy, creative, and implementation.

Follow Ragged Edge on Instagram, Twitter, LinkedIn or visit their website

Find Luke here: LinkedIn | Instagram | Twitter

Show Notes

People

• David Ormondroyd

Companies and organisations

• Bulb
• Reveal
• Circa5000
• Who gives a crap
• IDEO

How you can help

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is to ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation

• My lack of conviction about branding may be [because] everything is being presented as a brand nowadays
• Branding was this shorthand for authority
• Designers are taught form follows function. What really makes design contribute to culture are those 'other things' that come into play
• Brands provide visual and experiential cues that help us work through a complicated environment
• My [interest] in the subject matter has a direct relationship to how good the work for it is
• Everything is being presented as a brand nowadays

More about Michael Bierut

Michael Bierut has worked as a graphic designer for over five decades. His first job after graduating from the University of Cincinnati was for Massimo Vignelli where he worked for 10 years. He then became a partner in the New York office of Pentagram, where he’s worked for 32 years and counting. Along the way, he was elected to the Alliance Graphique Internationale (1989), to the Art Directors Club Hall of Fame (2003), and was awarded the profession’s highest honor, the AIGA Medal (2006). In 2008, he was named winner in the Design Mind category of the Cooper-Hewitt National Design Awards. He’s been a senior critic in graphic design at the Yale School of Art and a lecturer at the Yale School of Management.

Michael writes frequently about design, is the co-editor of the five-volume series Looking Closer: Critical Writings on Graphic Design, and co-founder of Design Observer, a blog of design and cultural criticism which now features podcasts on design, popular culture, and business. His books include 79 Short Essays on Design (2007), How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry and (every once in a while) change the world (2015) and Now You See It and Other Essays on Design (2018). He is still married to the first girl he ever kissed and has three children and two grandchildren.

Find Michael here: LinkedIn | Instagram

Show Notes

People:

• John Berg
• Massimo Vignelli

Companies and organisations:

• Columbia Records
• New York Public Library
• Brooklyn Academy of Music

Miscellaneous:

• Letraset

How you can help

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation

• We have to be doing work that is going to change the world around us
• The boundaries of branding are absolutely limitless. What's not limitless are designers
• As designers, we cannot continue to think about the planet as a completely replenishable resource
• We have the opportunity to show what we support through what we buy
• At the end of the day, maybe you just are selling chocolate. You don't have to make it be about some larger societal issue
• If we're saying that the design industry needs to change, we have to start making those moves ourselves

More about Jessie McGuire

Jessie McGuire is the Managing Director at brand design studio ThoughtMatter. She leads a diverse team in creating daring designs and identities for a wide range of clients, from global brands to local communities, art museums and foundations, and institutions and non-profits.

Her work spans projects for clients like Kimberly-Clark, P&G, and Colgate Palmolive. Jessie has played a role in raising awareness for socially progressive causes such as March for Our Lives, Girls Write Now and The Joyful Heart Foundation, and supports community-minded efforts for The New-York Historical Society, Downtown Staten Island, and The Center for Arts Education

Find Jessie here: LinkedIn | Instagram

Show Notes

Companies and organisations:

• ThoughtMatter
• Robinhood
• Reddit
• SVA – School of Visual Arts

How you can help

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation

• One thing with simplicity is to not confuse it with minimalism. Simplicity is about focus and really defining your purpose
• If you don't come together as a collective, sometimes you'll never be seen
• Purity is really important. It's where we try to get to the essence of a brand
• Great design doesn't mean good results. It's really the power of everyone together
• Motion really brings the work to life
• Even then the smallest move can really define the personality of a brand

More about Liza 

Liza is Partner and Creative Director at Studio Dumbar.

Studio Dumbar (part of Dept) is an award-winning international agency with a Dutch heritage, specialising in visual branding and motion. Liza is directly involved with all main projects such as the visual identity for Amsterdam Sinfonietta, Mauritshuis, the Royal Picture Gallery, the brand refresh of the van Gogh Museum, and she is a co-initiator of Demo - Design in Motion Festival.

She is an MA Design graduate from the Royal College of Art, London. Before joining Studio Dumbar she worked for Pentagram London for several years.

Liza is a co-founder and the host of Typeradio.org, the podcast station on type and design. In 2018, she was elected as a member of the prestigious design association, AGI – Alliance Graphique Internationale. And in 2021 she became a member of the Board of D&AD – the Design and Advertising Association in the UK.

Find Liza here: LinkedIn | Instagram | Website

Show notes

People:

• Tom Dorresteijn

Miscellaneous:

• NS – Dutch Railways rebrand
• Branding the Netherlands

How you can help

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation

• I think Wrapped is a magical project because it's one of the only marketing projects where you have millions of people sharing their own experience of the year through the share card
• Start with guiding principles – What does your brand stand for? What are you trying to do? How does that come to life?
• That's part of the magic of Wrapped – you release it to the world and then it just kind of takes its own life.
• We have this lens where we don't really talk about Spotify. We don't say ‘we're great, we have millions of songs’. We tell stories, and majority of the stories we tell are through the lens of what's happening
• The brand is always, in one way or another, echoing the sentiment of the company and its founders
• Simple, graphic, colorful became three fundamentally important words that we could apply to all of the design work we were doing

More about Rasmus Wängelin 

Originally from Sweden, Rasmus is a New York based designer & director currently working as Global Head of Brand Design at Spotify. In his role at Spotify, Rasmus leads a team of designers, art directors and design directors to spearhead Spotify’s brand and marketing design-initiatives globally. Since joining in 2016, the Spotify in-house team has been recognized as “In-house agency of the year” 4 times — 18’(Ad-Age) & 19’ 20’ 21’(ADC).

Prior to Spotify Rasmus spent 8 years at R/GA leading design-teams across clients like Nike, Samsung and Google.

His work has been globally recognized and awarded by Cannes Lions, One Show, Art Directors Club, D&AD and more. Rasmus has taught classes at Hyper-Island, School of Visual Arts, Columbia University and was a design jury for 2018 The One Show.

Find Rasmus here:

Website | LinkedIn | Instagram

Show Notes

People:

• Alex Bodman
• Alex Tanguay
• Ben Crick
• Ben Crick on One More Question
• Brian Collins

Companies and organisations:

• COLLINS

Miscellaneous:

• Spotify Wrapped

How you can help:

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation:

• Then you become a trusted advisor or partner who has got their back rather than a gun for hire
• When we, as an industry, get it right we add unbelievable value to the bottom line of a business
• I definitely think there's gotta be a smarter way to be compensated for the work that we do
• But the minute something's asked for free, then they have all the power and we’re subservient to them. It's not healthy
• I don't think anyone feels that pitching is valid or valuable or adds anything
• Great work, in my opinion, comes from trust. And that trust comes from relationships

More about Stuart Watson

Stuart Watson is a graphic designer based in London. He started his career as the first junior designer ever hired by Wolff Olins. Whilst there he co-created the brand for ‘Oi’ – Brazil’s fastest ever start-up to reach one million customers, winning a Guinness World Record and Grand-Prix at The DBA Awards. In 2003 he left to join venturethree where he became a Partner aged 27 and went on to create brands for Sky, The Times, Little Chef, and King; who's IPO valued them at US$7.08 billion. In 2015, Stuart joined Design Studio as ECD, winning the pitch to rebrand Premier League. A year later, fed up with being an employee, Stuart quit, finding himself unemployed and unemployable. He started Nomad with Terry Stephens in 2016 with a maxed-out Amex card as funding. Their first project was the rebrand of Sky Sports, followed by The FA Women’s Super League, a refresh of the Premier League, and the 2018 Cannes Lions event branding. 

Nomad now has a roster of Mass Fantastic clients including Premier League, Disney, BT, Sky, The FA, Natural History Museum and Rolls Royce. We are also proud sponsors of Hackney Laces, a community supported and run football club for girls who want to play football and learn new skills, on and off the pitch.

Stuart has had articles published in Fast Company, Muse by Clio, Campaign Magazine, Tortoise, Design Week, and Creative Review, and has been a D&AD judge, and Chair of AGDA, Australia in 2015. He's also a visiting lecturer at Nottingham Trent University. His awards include: Transform Awards Gold, 2019 – The FA Women's Football D&AD In Book, 2012 – Little Chef Creative Review, Best in Book, 2012 – Little Chef Brand New Awards, 2012 – Little Chef Transform Awards Gold, 2012 – Little Chef Transform Awards Silver, 2012 – Little Chef D&AD Silver, 2010 – The Times D&AD in Book, 2006 – Sky DBA Grand Prix, 2003 – Oi Guinness World Records, 2003 - Oi

Find Stuart here: Website | LinkedIn | Instagram

Show Notes

People:

• Richard Masters
• Marina Willer

Companies and organisations:

• The Premier League
• Design Studio
• Natural History Museum

How can you help?

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

#welovenicework #branding #communication #purposedriven #creativity #brandinnovation

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation:

• Since it's a living organism, a brand can behave really well if it's managed well. But it can also misbehave. There's also no such thing as a perfect brand
• In the industry, we hand out brand manuals and they're sometimes treated as the Bible that the in-house design team has to conform to, but I actually don't see style guide that way – I see style guide as parameters
• [On research] What I want to do is get down to the very bottom of it. What is this thing? What is this subject? What is this topic? And a lot of times these projects came to us as something that is so alien that we [asked] – are we really qualified to do this?
• The total body of the work doesn't have a singular style to it. But rather, we always design very contextually, very specifically. But within that specific context, we want to be as creative and as expressive as possible
• I think that's a fascinating way of thinking about our craft. That part of it is creating the visual, but part of it is also convincing human beings to understand, to make the leap, or to communicate
• I think sometimes clients hold the designers at an arm's length. They don't necessarily let them into the building. They don't let them see the bad stuff or, you know, actually understand how things work

More about Natasha Jen 

Natasha Jen is an award-winning designer, an educator, and a partner at Pentagram. Born in Taipei, Taiwan, she joined Pentagram’s New York office in 2012. 

A four-time National Design Award nominee, Natasha’s work is recognized for its innovative use of graphic, verbal, digital, and spatial interventions that challenge conventional notions of media and cultural contexts. Her work is immediately recognizable, encompassing brand identity systems, packaging, exhibition design, digital interfaces, signage and wayfinding systems, print and architecture. 

Her recent clients include high-profile tech companies and startups, such as Google, Waze, Magic Leap, Essential Products. Past clients include a wide range of collaborators from cultural and consumer segments, including Nike, Puma, Target, Ralph Lauren Home, Kate Spade, Chanel, Tata Harper, The Costume Institute at the Metropolitan Museum, Harvard Art Museums, Guggenheim Foundation, Fernando Romero Enterprise/FR-EE and OMA/Rem Koolhaas. 

Natasha he has earned awards from every major design competition and is frequently published in publications, including Wired, Fast Company, Kinfolk Magazine, Print Magazine, Creative Review, Metropolis, She was a winner of Art Directors Club’s Young Guns 4 and also served as a judge for the competition in 2007, 2011, and 2017. In 2014, Wired Magazine named her as one of nine “Designers Who Matter.” 

She serves on the board of Storefront for Art and Architecture in New York. She also served as Board of Directors of the New York Chapter of the American Institute of Graphic Arts (AIGA) from 2014 to 2017. She is a faculty member at the School of Visual Arts BFA Graphic Design Program and is a guest critic at Harvard Graduate School of Design, Yale University School of Art, Cooper Union, Rhode Island School of Design, and the Maryland Institute College of Art.

Find Natasha here: Website | LinkedIn | Instagram

Show Notes

Companies and organisations:

• Calvin Klein
• Donna Karan

Miscellaneous:

• Taipei, Taiwan

How you can help:

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com



To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation:

• If you build upon communities that have organically been created, the chances of success are much higher
• People are not buying products, people are buying stories
• [Brands] not just an economic entity, [they’re] a social entity or cultural entity
• The most successful brands piggyback on their existing communities
• If you're not part of someone else's story, then you're in trouble
• Collaborations are not brand extensions. It's a big mistake to treat them as such

More about Ana Andjelic

Named one of the World's Most Influential CMOs by Forbes, Ana Andjelic is the Chief Brand Officer of Banana Republic and author of “The Business of Aspiration." She specialises in building brand-driven modern businesses and runs a weekly newsletter, The Sociology of Business. Ana earned her doctorate in sociology and worked at the world’s top brands and advertising agencies. She is a widely read columnist, speaker and advisor.

Find Ana here: Website | Medium | LinkedIn | Instagram | Twitter

Show notes

Companies and organisations:

• Dior
• Disney
• GOOP
• Heron Preston + Moon Toothpaste
• Allbirds + Adidas
• Patagonia
• Glossier
• Rapha

Miscellaneous:

• The Sociology of Business (Ana’s newsletter)
• The Business of Aspiration (Ana’s book)

How you can help

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation

• I'm always encouraging my clients to brag in a good way.
• A logo is just a mark and some of the best-known brands in the world have really crappy logos
• As far as trying to build a brand or a personality, that's memorable. It always comes from a unique place. And usually it comes from a smaller place
• [A logo] is just a symbol. A symbol only has meaning once you do all the other things around it that communicate that brand
• You need to embrace who you are. Be true to who you are and tell that story of who you are
• People are so often very passionate about what they're making, if you can engage with that, you get away from the  mundane, sameness in so much of the communication you see

More about DJ Stout 

DJ Stout is one of 24 Partners of the acclaimed international design consultancy Pentagram and the Principal of the Austin, Texas office. Stout joined Pentagram as a partner in 2000. Pentagram, founded in London in 1972 by five designers, currently has four offices around the world. 

In a special 1998 issue, American Photo magazine selected Stout as one of the “100 Most Important People in Photography.” In 2004 I.D. (International Design) magazine selected Stout for “The I.D. Fifty,” its annual listing of design innovators. In 2010 The Society of Illustrators honored Stout with the national Richard Gangel Art Director Award for his advocacy of illustration during his design career. Also in 2010 Stout was recognized as an AIGA (American Institute of Graphic Arts) Fellow Award recipient for his exceptional contributions to the field of graphic design. 

His design work is included in several national design collections including the Museum of Fine Arts Houston, The Dallas Museum of Art, The Wittliff Collections, and the Cooper Hewitt–Smithsonian Design Museum.

Stout and his team specialize in the creation of brand identity and strategy, publication design, packaging and interactive solutions. 

Stout and his team have done work for high-profile companies and institutions like Microsoft Windows, Ruby Tuesday, Popeyes Louisiana Kitchen, Walgreens, Lands’ End, L.L. Bean, Southwest Airlines, The Fort Worth Museum of Science and History, The Perot Museum of Nature and Science, The Museum of Fine Arts Houston, The Contemporary Austin, The Houston Ballet, World Wildlife Fund, SkinCeuticals, Advanced Nutrients, Northwestern, Tulane, Vanderbilt, Middlebury, Loyola Marymount University, UC Berkley, The University of Colorado, Drexel and USC.

DJ is the author of three books; The Pictures of Texas Monthly Twenty-Five Years, The Amazing Tale of Mr. Herbert and his Fabulous Alpine Cowboys Baseball Club, and Variations on a Rectangle–his forty-year design retrospective.

Find DJ here: Instagram | Twitter 

Show notes

People:

• Michael Bierut
• Paula Scher
• Luke Hayman
• Herbert Kokernot Jr.

Companies and organisations:

• o6 Ranch
• Alpine Cowboys
• Kokernot Field
• Texas Monthly Magazine

Miscellaneous:

• King of Diamonds – The story behind Alpine’s Kokernot Field

How can you help?

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com



To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation

• Any public institution has a brand and is a brand
• The Constitution has a lavish and generous set of values...but it comes down to the promise of human dignity
• It doesn't matter if you've got this amazing message and amazing marketing collateral – if you don't actually do the thing that you said you would do, it all fails
• One shouldn't over mythologize the element of public participation
• It doesn't matter about its provenance, the fact is that it was an evocative and moving charter on the part of those struggling against Apartheid
• The question is what was produced? Whether it's a flag, a set of values, did it have resonant integrity? 

More about Judge Cameron

Edwin Cameron retired in August 2019, after 25 years’ service as a judge, the last eleven in South Africa's highest court, the Constitutional Court. Before that, he served in the Supreme Court of Appeal for eight years, and the High Court for six. He was educated at Pretoria Boys' High, Stellenbosch and as a Rhodes Scholar at Oxford. During apartheid he was a human rights lawyer. He has fought for LGBTI equality, and helped attain the historic inclusion of sexual orientation in South Africa's Constitution. As someone living with HIV, he was a fierce critic of President Mbeki's AIDS denialist policies. His two prize-winning memoirs, Witness to AIDS (2005) and Justice: A Personal Account (2014), have been translated into German, Korean and Chinese.  He holds honorary degrees from six universities. After stepping down as a judge, he was elected Chancellor of Stellenbosch University and appointed Judicial Inspector of Correctional Services.

Show Notes

People:

• Arthur Chaskalson
• Pius Langa

Companies and organisations:

• The Constitutional Court of South Africa
• The Supreme Court of Appeal
• The High Court

Miscellaneous:

• The South African Constitution
• The South African Flag
• Memoir: Witness to AIDS (2005)
• Memoir: Justice: A Personal Account (2014)

How can you help?

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation:

• In the comic book world, there are thousands of characters but only a handful rise above. My theory is they've done a better job of telling their story. We can identify with them.
• Great characters have a strong story. Their strengths and their weaknesses are almost mirror opposites of each other.
• Perfect is boring. Perfect is inauthentic. Perfect is unrelatable
• People do not fall in love with corporations. They fall in love with personality
• Our purpose in life is to find our true voice and be comfortable with that
• When you have your story, you have to think about – I stand for these things and I stand against these things

More about Chris Do

Chris Do is a loud introvert, an Emmy award-winning designer and director, CEO and founder of The Futur—an online education platform that teaches people how to make a living doing what they love.

Mr. Do has given talks and conducted workshops on: Marketing, Sales, Negotiations, Pricing & Budgeting, Mindset, Content Marketing, Community Building, and Personal Branding.

He has taught Sequential design for 15 years at the Art Center College of Design. Additionally, he has lectured all over the world including: Entrepreneurs’ Organization, Adobe MAX, Digital Design Days, Awwwards, The Design Conference, Birmingham Design Festival, Creative South, AIGA national conference, Motion Conference, MIT, Bend Design Conference, VMA Design Conference, Graphika Manila, Create Philippines, Rise Up Summit, RGD Design Thinkers, Cal Arts, LA Art Institute, Otis College of Design, UCLA, MGLA, CSUN, Post Production World, Adobe Video World and SDU.

Find Chris here: Website | LinkedIn | YouTube | Instagram

Show Notes

People:

• Jose Caballer

Companies and organisations:

• The Futur
• Blind
• Marvel Comics
• DC Comics

Miscellaneous:

• Pocket Full of Do
• The Futur Pro Group
• Business Bootcamp

How can you help?

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation:

• A brand is an organism composed of hundreds of elements, logos, copywriting, photography, colours, and of course, typography
• Big companies spend millions of dollars on their fucking brand. Why can't they spend a little bit more money to make sure they have a font that is recognisable?
• They don't even have to say anything. They just have to put type on a page and people would immediately recognise the brand 
• It's very difficult to maintain what's good about the brand
• They're rooted in this idea of being digital-friendly but they're falling in line with everybody else
• If you spend $250,000 for a photo campaign, that gets used for one season. If you spend the same amount for a font that you use for 20 years, the cost is negligible

More about Matteo

Matteo Bologna is the Founder and Creative Director of New York-based branding studio Mucca, a singular personality whose multidisciplinary background in architecture, graphic design, illustration, and typography has helped him build one of the most respected companies in design. 

Over his celebrated career, Matteo’s focused but fun-loving approach has earned strong client partnerships across countless industries, from startups, small retailers and beauty powerhouses to hospitality where he has designed for various renowned hotels and restaurants. This includes work for Sephora, Barnes & Noble, Target, WeWork, Whole Foods, Adobe Systems, the legendary Balthazar in NY and many others.

Matteo is also a former board member of AIGA NY and president emeritus of the Type Directors Club, frequently lecturing around the world about his passion for typography. For his efforts, he has been widely recognized by industry publications, competitions and exhibitions, including: Communication Arts, Eye, Graphis, HOW, PRINT, the Art Directors Club, and the James Beard Foundation.

Find Matteo here: Website | LinkedIn | Instagram

Show Notes

People:

• Rainer Scheichelbauer

Companies and organisations:

• Mucca
• Glyphs
• Balenciaga
• Absolut Vodka

Miscellaneous:

• Fontographer
• Matteo’s course – Type Design for Non-Type designers

Matteo’s work

• Whole Foods
• Rise by WeWork
• Sephora
• Farmer’s Fridge

How you can help

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation:

• You collect ideas by looking around the world and doing things, and all of those things form a vocabulary of ideas that you then come to use
• I always try and encourage young designers to not just look at design – to look wide and experience wide
• Things lead to other things. The more you collect ideas, the more you will have opportunities to make them happen
• It's important that we create systems that are open and easy to flex to accommodate audiences as they participate in what you've created
• We shouldn't just do ‘adaptable’ for the sake of it, we should understand the role that each organisation plays
• The work is also the journey. The difficult thing is to make brave ideas survive the process + make make into the real world

More about Marina 

Marina Willer is a graphic designer and filmmaker with an MA in Graphic Design from the Royal College of Art. Before joining Pentagram as a partner, she was head creative director for Wolff Olins in London.

During the course of her career, Willer has led the design of major identities schemes for Amnesty International, Tate, Southbank Centre, Serpentine Galleries, Oxfam, Nesta, Second Home, Sam Labs, and the largest telecoms in Russia (Beeline) and Brazil (Oi), among many others. She was also one of the designers behind the brand for Macmillan Cancer Support. More recently she led the rebrand of Battersea, one of​ ​Britain's​ ​oldest and most famous animal rescue centres, Maggie's and Rolls-Royce.

Willer’s first feature film, Red Trees, premiered at the 2017 Cannes Film Festival and was released worldwide by Netflix in 2018. Her films have been shown at Fondation Cartier in Paris, the ICA in London and prestigious film festivals worldwide. Marina has made several films for iconic British architect Richard Rogers, including “Exposed” — a film to introduce Rogers' exhibition at the Pompidou Centre and the Design Museum — and “Ethos”, which was screened at the Royal Academy of Arts. The films are the result of a longstanding collaboration with Rogers and his architectural practice RSH+P, for which Willer created the visual identity. 

A multi-faceted designer, Willer has recently turned her hand to exhibition design, where she has completed work on major exhibitions for the Barbican (‘Mangasia: Wonderlands of Asian Comics’) and the Design Museum (‘Ferrari: Under the Skin’).

She has been an examiner at the Royal College of Art and is a member of the AGI (Alliance Graphique Internationale) the most prestigious graphic design association in the world. She has been chair of the D&AD jury on numerous occasions.

During the course of her career, Willer has been the recipient of a variety of industry honours and she is consistently recognised as a leading figure in UK design, including Creative Review’s Creative Leaders 2017, Design Week’s People Who Made an Impact on Design 2017 and The Dots’ Female Creative Leaders 2017.

Awards include best Brazilian short film at the São Paulo Film Festival, 2004, Best British Promotional Film at Promex 2000, Grand Prix for Oi at the 2002 Design Effectiveness Awards and Gold for Macmillan 2007. Her Serpentine Galleries identity was among the 2014 nominees for the Design Museum’s ‘Beazley Designs of the Year.

Find Marina here: LinkedIn | Instagram

Show Notes

People:

• Margaret Calvert

Companies and organisations:

• Tate
• Amnesty International
• Great Green Wall Africa
• Rolls Royce
• Moholy-Nagy Foundation
• Royal College of Art
• Shakespeare Theatre Company

Miscellaneous:

• Red Trees

How can you help?

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation:

• Your brand is this decentralised thing that essentially exists in other people's heads. It’s this thing that you're building in other people's minds
• Where you really start to feel the compound effect of brand [is] 12-18 months down the line
• It really does take a long time to win that battle of attention and fire off the sequence of neurons when someone sees your work. We underestimate how long it takes to get there. But we also underestimate what it's worth when you pass that threshold
• The only way to maintain the edge, long term, is just to dig your heels in and try and be clever, make better work and hope that it's obvious in the output
• I didn't need 1000 people to believe in it for it to work. I needed to find five people a year that were interested in hiring me as a consultant
• The power of consistency, and just going at something and tackling it, again and again, can produce value

More about Jack

Jack spent 10 years working in corporate advertising in NYC as a graphic designer for billion-dollar brands. It was fun, but the opposite of freedom. In search of freedom, he started his own advertising agency. It was not fun, and even less freedom.

After two years of iteration, he figured out how to transition to highly specialized (and fun) consulting, which resulted in a product business: Visualize Value. VV is a project he used to build a network of mentors, a $1M/year product business, and a media platform with an audience of over 600,000 people. Now, Jack spends all of his time making things that make it easier to learn, teach, build, and sell.

Find Jack here: Website | LinkedIn | Instagram (VV)

Show Notes

Companies and organisations:

• Opponent

How can you help?

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation

• [On rebranding] You don't change from one day to the other. But I do think that makes a wave of different thinking
• It means something. They work their asses off for a purpose, and that logo signifies the purpose.
• We tend to pretend that a brand needs to portray something more positive than it is, and I think, No – beauty is honesty
• Design is about goods and about capitalism, there is no doubt about that
• [On doing what’s best for a brand] People change, but the company stays. So it's not about your personal taste
• Design [has] this opportunity to do that for a collective of people – which is a company – you can make that company feel, look, or behave a certain way

More about Rejane

Rejane is an award-winning designer with a history of iconic work. 

She has 23 years experience in graphic design and branding, including stints at renowned agencies such as Wolff Olins (UK) and Studio Dumbar (NL).

Rejane studied at the School of Visual Arts in New York and St Joost Art Academy in Holland and has taught at the MA and BA in art schools around Europe. Rejane’s work is regularly featured in publications, and she also gives workshops and lectures around the world.

Studio Rejane Dal Bello

We are a design studio, creating work that is meaningful, engaging and lasting. Everything we work on – a new brand, a digital experience, a book or something else – we get to the heart, to find what matters.

Our job is to clearly communicate your beliefs in a striking, moving and effective way. If you’re passionate about the power of design, then we’d love to work together.

We choose to be small, so we can move fast, collaborate directly and create brave work.

We’re based in London and we work with people from all over the world, pulling in the right expert at the right moment.

You’ll get one team, working directly for you, from first thoughts to finished creative.

Find Rejane here: Website | LinkedIn

Show Notes

Companies and organisations:

• Alzheimer Nederland Foundation
• The Smile Brigade

Miscellaneous:

• Book: Citizen First, Designer Second
• Work: Alzheimer Nederland 
• Work: The Smile Brigade

How can you help?

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.