Explore every episode of the podcast One-Man Marketing by Jowi Witt - The Marketing Podcast for One-Man Businesses!

In this Episode we will cover: How you can use YouTube for your business without becoming a YouTuber.

If you’re a business owner - you probably feel stressed enough about your day.

I feel you.

We work and work - have a never ending to-do list.

Most of our days are already filled up, by our daily tasks and client work.

But we also need to do marketing. We need new business coming in.

All of this got us here!

In this Video I will share with you:

• You don’t need to become a YouTuber
• The Advantage of YouTube
• How to make YouTube Easy
• 7 Ways to leverage YouTube
• 3 Reasons, why YouTube will save you time!

In this Episode we will dive into discovering what factors actually matter for the click. It is more than just the Title and Thumbnail. Then we will also talk about what actually makes you stand out with a new channel.

What You’ll Learn in This Episode: You’ve probably heard it before: YouTube is a game-changer for business. But as we head into 2025, it’s time to really understand why this platform is crucial for your marketing strategy—and how you can leverage it to grow consistently.

What You’ll Learn in This Episode: Everyone’s asking: How often should I post on YouTube to grow my business? Today, I’m diving into the results of my latest YouTube experiments—69 long-form videos and 92 shorts in just 60 days—to give you the answer.

Alex Hormozi is one, if not the biggest Business YouTuber.

When he started out he said, that he is giving as much as possible away for free.

Nowadays he has a big Value Ladder set up. 

In this Episode we are going to break this down. You will see every step in his funnel.

In this Episode we will cover the 5 different Skills that matter to growing on YouTube.

I know that many of you are working on starting a YouTube Channel. In the beginning it is overwhelming to see what you need to learn. I was there too, but then I figured out that there are only 5 Skills that actually matter.

Unfortunately most YouTubers get it completely wrong. They are missing those 5 Skills and focus on the wrong Skills - that actually don’t make a difference.

You have probably heard of Skool by now. Alex Hormozi is running a lot of Commercials for the Skool Games.

The Number #1 Advice they give is: Start a Free Skool Community - Give so much free Value and then Upgrade to a Paid Community. While that is obviously working for some.

It’s not the way that will make you rich.

In this Episode I will explain how to get started instead.

I have seen it often. Entrepeneurs start with a Product Idea in Mind. They are almost done developing it. 

But it is a failing product.

In this episode I will take you through my 6 Steps to a winning product.

The 6 Steps are:

1. Customer Research
2. Problem Analysis
3. Market Research
4. Product Ideas - Possible Solutions
5. Product Research - Asking for Feedback
6. Building the Product

Episode Summary:

$10,000 as Goal

Max 20 Clients per month

0,5-1% Conversion Rate from Followers/Suberscribers

What does that Mean?

2,000-4,000 Subscribers - ideally to your Newsletter

$500 base Price as average per Client.

As Business Owner and Entrepreneur we need to have a lot of different Skills...

It is not easy, but we can't become a Jack of all Trades - Master of none.

We need to actually become a Master of one Thing, while we are also working towards becoming skilled in many things.

In this episode I will dive into discovering your one Skill of Mastery, while still learning all the other basic ones.

22.09.2024 - 28.09.2024

14 Days update!

To make the most of tracking - I will track three parts for each platform and have it added up for the general Overview.

To make is easy to see and understand I will have one Graph for the Overall Development.

Then one split for each separate stat marking for the different platforms.

The main three stats that I will be checking:

• Number of Posts
• Number of Followers
• Impressions of Posts

I know that Impressions and Followers are not the best Metric to track, they are just the most reliant to keep track of the Overall Platform Performance.

A View on my YouTube long form Videos is worth a lot more than a Tweet Impression on X.

I still want to see the overall Actions from the output that I create. Because if we know what actions to take - to get to our outcome - then we know what we need to do.

My base line week was the 16.09.2024 to the 21.09.2024.

I am starting to count the traffic beginning by the 1.9.2024.

The 5 Stages to raise Awareness for your Personal Brand!

The Journey of the Salmon

When nobody knows you - you got no business!

Thats why you need to do Marketing. Marketing makes known.

Now you’re probably wondering, what should you do for your Marketing. This is where I will help you now. We will discover the 5 Stages of Awareness along the Journey of the Salmon.

Business is easy - Just take these 5 Steps

Many people are starting new businesses and most of them fail. I have also tried many different businesses. Then I started seeing what the successful businesses all have in common: They have these 5 steps that they all have.

Here are the 5 Steps:

• Customer Focused
• Marketing - Personal Brand
• Solving a Problem for that Customer
• Setting up a way to collect Payments
• Then bring it all together in a funnel.

That literarily it. It doesn’t take more. Just do this and then get it out and start optimising it more.

You have probably also heard about finding your Niche or Niching Down.

That advice is everywhere. But there are two false Beliefs, that will keep you small and stop your growth.

Your Niche is not your Topic or your Interests. Most still believe that and so did I. I also believed, but was struggling with it for years.

That’s when I found the solution. I named it the 3P-Knot Framework.

Let me show you how it’s done!

One Advice that I hear often for beginners is - Start on one platform.

That is advice that was maybe good a few years ago, but not anymore.

All social platforms are in constant competition and so they are changing fast.

They are becoming less reliable over all. So by staying on one platform you have a huge risk!

You can lose it all!

So if you don't start taking these three actions you will stay in the risk to lose it all.

Start a Newsletter, Build on multiple Platforms, Put the Organic Funnel into Place.

When I was growing up I always wanted to play with the big boys.

I didn’t want to play with the babies or toddlers… They were so boring.

Now with my Son I see the similar pattern. He is always chasing after the big boys.

Same applies for us today. We like to look at Dan Koe, Alex Hormozi or Gary Vee.

Dreaming that could be us one day. We could be the Big Boy.

The Plan that I have for us today is simple:

How are we going to play with the Big boys?

When you are just starting out on YouTube, it can be quite overwhelming.

I have uploaded over 400 Videos and oh so many shorts… in the last three years on YouTube, so I got a bit of experience.

In this Video I will give you three things I wish I knew before I started.

First of all we need to talk the two different approaches when it comes to YouTube.

The Entertainment Approach and the Education Approach.

In this video we will cover in depth the Educational Approach, because that is what I have specialized in.

Many YouTube Videos will tell you the opposite of what I’m about to tell you.

I also had those three points in the wrong order.

Is is the Video, Editing, Camera, Filming Skills, or Lighting?

Nope to all of them. The biggest factor is: Speaking and Presenting!

You are here to educate - so the quality of the Video is: How well are you education aka. Helping the Viewer do - what the video is about.

This will lead us now to the main Things - that I actually did wrong, but wish I would’ve know earlier.

In order for you to avoid these Mistakes here they are:

• Audio > Video
• Light > Camera
• Speaking > Editing

Let’s dive into each one separately for me to give you the reasons why I believe so.

In this podcast episode, the host warns against the "Edutainment Trap," which focuses too much on making educational content entertaining, attracting the wrong audience that is not committed to change or business growth. Instead, they advocate for focusing on providing real solutions to your ideal client's problems. Key steps include understanding client pain points through research, prioritizing speaking skills over production value, delivering straightforward solutions without fluff, tracking meaningful metrics beyond vanity numbers, and offering clear calls to action. The goal is to be a teacher and leader, not just an entertainer.

In this podcast episode, the host introduces "The Personal Media Challenge," where they commit to growing a Personal Media Company across 12 platforms over the last 99 days of the year. They outline their content strategy, which involves posting 45+ pieces of content daily, and share the baseline stats for each platform, including followers, posts, and impressions. The goal is to track progress weekly and encourage listeners to follow along or seek help with their own content strategies.

The Fruit Forest Framework is a content strategy model that helps personal brands grow across multiple platforms. The framework draws an analogy between content creation and growing plants in a forest. Key points include:

1. The 5 Seasons of Discovery: This process represents how people discover and engage with your brand, from initial content (the tree) to building relationships (buds, blossoms, fruit) and converting followers into loyal fans (seeds).

2. The Two-Sided Content Tree: This covers both content creation and discovery, starting with an idea (the seed) and growing into various content formats like videos, articles, and posts across platforms to attract and engage audiences.

3. Types of Plants in the Forest: Different types of content are likened to plants:

   • Vegetables: Short-term, viral content like beans (quick, temporary attention) and tomatoes (short-form content).
   • Fruit Bushes: Evergreen but moderate content like medium-form posts.
   • Fruit Trees: Long-term, evergreen content like authority-building articles and videos that provide sustainable growth.

Overall, the framework encourages creators to diversify their content across platforms, focus on long-term relationships, and ensure their content is strategically tied to business growth.

What Separates the Best Personal Brands from the Rest

In this episode, we dive deep into what truly separates successful personal brands—like Alex Hormozi, Gary Vee, Matt Gray, and Dan Koe—from the rest of the crowd. Spoiler: they’re not just building brands, they’re running Personal Media Companies.

Key Takeaways:

1. The Personal Media Company Model:

   • These entrepreneurs operate their personal brands like full-blown media companies, ensuring they’re omnipresent across all platforms.

2. Personal:

   • At the heart of their strategy is a strong Personal Brand. People follow people, and building a relatable, authentic persona makes them experts in their field.

3. Media:

   • They focus on creating educational content, not for vanity metrics like likes and impressions, but for real business growth—conversions, owned contacts, and scaling.

4. Company:

   • They treat their content as a business asset. Everything they post is intentional, driving business growth and allowing them to scale with a team.

How You Can Apply This:

• Don’t just focus on one platform—spread your content across multiple channels.
• Prioritize growing metrics over vanity metrics.
• Start thinking of your content as part of your business, not just an accessory.
• Take action by scaling smart, starting with solo efforts before building a team.

For a more detailed breakdown and actionable steps, watch my full video where I share my "Fruit Forest Framework" to streamline your content creation process.

That’s where I come in.

With over 6,000+ hours building businesses through content marketing, here’s my track record:

• 60+ products created
• 500+ blog posts published
• 400+ long-form videos produced
• Experience across all major platforms—YouTube, Podcasts, TikTok, Instagram, and more.

I’ve tried everything to make money online—SaaS, memberships, e-commerce, digital products, affiliate marketing, online courses—and learned one key lesson:

Success comes down to marketing and truly understanding your ideal client. Once you do that:

• Marketing becomes easy—like chatting with a friend.
• Selling feels natural—because you're helping someone.

Here are the mistakes I made, so you don’t have to:

• Waiting too long—Start today!
• Procrastinating—Get focused!
• Chasing unicorns—Start small!
• Focusing on myself—Give more!

If you're struggling to find a strategy that works, I'm here to help you get ahead. Avoid the mistakes I made, and start building your brand today.