Explore every episode of the podcast On Top of PR with Jason Mudd
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In this episode, Alfredo Garcia joins On Top of PR host Jason Mudd to discuss best practices for producing PR events.
Tune in to learn more!
Our guest:
Our episode guest is Alfredo Garcia, vice president of sales for Sight & Sound and Mugwump Productions. He started his journey with Sight & Sound as a marketing intern, where he discovered his passion for the audio-visual production side of events. Now an executive leader, he’s played a pivotal role in the company’s growth from 15 employees to more than 50 today.
Five things you’ll learn from this episode:
1. Questions event producers will ask 2. Technical media accommodations 3. How much notice event production teams need 4. What organizations should consider before planning an event 5. Logistics and budget planning
Quotables:
“My first question is always the same, no matter what type of media event it is. And that is, “Why are we doing this event? Why are we spending your money? Why are we pulling in resources and what is the purpose and outcome we are trying to get out of this event?” — @Alfredo Garcia
“If you’re depending on media to be there, how embarrassed might you be if they just can’t come or don’t come for whatever reason?” — @JasonMudd9
“If you’re depending on media to fill the room, you better have a pretty good announcement.” — @JasonMudd9
“Whenever I see a whole bunch of microphones, I think of crisis communication.” — @Alfredo Garcia
“Why would you not want to engage with an expert company to have them bring their experience, know-how, and ideas that might save you time, money, and ultimately drive home that better first impression for the attendees at your event?” — @JasonMudd9
“We try to become an extension of what our clients are trying to do. We are thinking of things people don't think about.” — @Alfredo Garcia
As Sight & Sound’s vice president of sales, Alfredo manages daily sales operations, develops sales strategies, and forecasts company revenue. He focuses on client retention and expanding the client base locally and nationally.
Alfredo earned a communication degree from Jacksonville University, which laid the foundation for his career in the hospitality industry. He’s drawn to the industry’s opportunities for travel, bringing creative solutions to events, and building long-lasting relationships. His journey with Sight & Sound began in 2005 when he joined as a marketing intern and discovered his passion for the audio-visual production side of events. After progressing through roles as a marketing coordinator and project manager, he found his niche in sales.
Outside of work, Alfredo enjoys gardening with his wife, traveling with his family, and supporting all his local sports teams.
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
In this episode, Axia’s David Triana joins host Jason Mudd to discuss key strategies for nurturing mutually beneficial media relationships that make a lasting impact.
Tune in to learn more!
Our Guest:
David Triana is a public relations professional specializing in media relations and securing earned media coverage for clients in a variety of industries. He currently serves as the director of media relations at Axia Public Relations. He has been mentioned in outlets such as the Daily Mail, Business Insider, and Forbes, providing commentary on topics related to the PR industry.
Five things you’ll learn from this episode:
1. Always provide value when communicating with the media. 2. Proprietary data can differentiate you from your competition. 3. Respect for journalistic ethics is key. 4. Stay ahead of the news cycle whenever possible. 5. Make the media's job as simple as possible (and be as prepared as possible).
Bonus: Tips on earning media coverage for PR professionals with no prior newsroom experience.
Quotables
“Not being afraid to fail — I think that is the most important thing and most important attribute you can have as a PR professional.” — @David Triana
“It’s like a venn diagram: what the media wants, what the company wants, and what is newsworthy and interesting.” — @JasonMudd9
“Anytime I’ve reached out to the media on behalf of a client, I never want to go empty-handed.” — @David Triana
“Sometimes a really good media pitch is just three sentences. You want them to say, ‘Tell me more, I'm interested.’” — @JasonMudd9
“I tell clients, you probably have some data internally that you don't even realize would be valuable to help set a finger on the pulse of the marketplace and the economy and what it’s doing.” — @JasonMudd9
“So much of this is making a really good first impression that defines the longevity of that relationship. And if you're willing to be available right off the bat … things like that set you apart from many others.” — @David Triana
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
How to leverage a one-person social media team with Jacob Shipley
In this episode, Jacob Shipley joins On Top of PR host Jason Mudd to discuss how a one-person social media team works, as well as some social media tips, tricks, and trends.
Guest:
Our episode guest is Jacob Shipley. He started as the first social media hire at YouVersion. He now works for Tyson Foods and has built his own LinkedIn following, leading him to start a social media content strategy newsletter.
Five things you’ll learn from this episode:
What first-party data collection is
Why B2B companies need to be on social media
Pros and cons of being a one-person social media team
2024 social media trends
The minimum viable social strategy needed to succeed
Quotables
“You're delivering tangible value so that your customers want to hear from.” - Jacob Shipley
“The difference between B2B social media and B2C social media is B2C you are talking to consumers and with B2B you're talking to consumers that happen to work in a business.” - Jacob Shipley
“The bigger the team, the more complex it is, the harder it is to fight that.” - Jacob Shipley
“Some of the accounts that have grown the fastest were some of the ones with the least amount of resources because they had to be scrappy, they had to be really creative and really clever about how do I meet my audience's need?” - Jacob Shipley
“If you look at what really performs well, it's the kind of stuff that feels off the cuff, that feels native, that feels personal, it's cliche, but you can't fake authenticity.” - Jacob Shipley
If you enjoyed this episode, would you please share it with others and leave us a review?
About Jacob Shipley
Jacob started as the first social media hire at YouVersion, an app with half a billion downloads. While there, YouVersion's Instagram grew by over a million followers two years in a row. Their TikTok grew from 0 to 300,000 in less than 6 months. In his current role at Tyson Foods, he handles the technology and execution for organic social, paid social, and first-party data collection. Jacob also has a weekly newsletter, Social Studies, which has one goal: to help social media managers take their game to the next level.
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
Four leadership tips to guide you through uncertain times with Ken Jacobs
Our episode guest is Ken Jacobs PCC, CPC, owner and principal of Jacobs Consulting & Executive Coaching. Ken is an experienced certified coach who helps corporate (and agency) leaders, senior executives, and managers in public relations, marketing, advertising, and/or related communications functions. He focuses on helping others achieve and surpass their organizational, career, and personal goals.
Five things you’ll learn from this episode:
How to switch from a “challenge” mindset to an “opportunity” mindset
Improving your emotional intelligence
How to be more transparent
Setting high standards for your own leadership
Taking care of yourself as a leader
Quotables
“Followers have always followed courage and optimism. Your followers can be your team members, peers, your boss, or your stakeholders — internal and external. We all have the ability to lead, to create outcomes that are good for all of us.” — @KensViews
“The core definition of leadership to me is, ‘I have the ability to influence positive outcomes both in myself and in others.’”— @KensViews
“You can only take care of your employees if you’re taking care of yourself.” — @KensViews
“I know it may not feel like it now, but fear is a choice. What if you chose courage? What would that feel like?” — @KensViews
“If you can inspire, employees will self motivate.” — @KensViews
About Ken Jacobs
Ken is an experienced certified coach who helps corporate (and agency) leaders, senior executives, and managers in public relations, marketing, advertising, and/or related communications functions. His focus is assisting others achieve and surpass their organizational, career, and personal goals by helping them become more inspired and effective leaders.
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
Breaking into the PR industry as a recent graduate with Colin Wylie
Our episode guest is Colin Wylie, assistant director for marketing and assessment at the University of Wisconsin Oshkosh, Reeve Union. Colin also serves on the board of directors for PRSA Northeast Wisconsin.
Five things you’ll learn from this episode:
How to transition from being a PR student to a PR professional
Understanding the PR industry as a recent graduate
The importance of relationships, networks, and professional associations when navigating the first years in your PR career
How to use your student experience to give you an advantage after graduation
Why you should apply for the Axia Public Relations scholarship if you’re a college student
Quotables
“If you treat mistakes as learning experiences, that’s when you’ll see the most growth.” — @thecolinwylie
“If you don’t make the ask, you won’t get new opportunities.” — @thecolinwylie
About Colin Wylie
Colin currently works as the assistant director for marketing and assessment at Reeve Union at the University of Wisconsin Oshkosh. He also serves on the board of directors for PRSA Northeast Wisconsin. Colin graduated from Brigham Young University in Provo, Utah.
Presented by: ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews. About your host Jason Mudd
On Top of PR host, Jason Mudd, is a trusted adviser and dynamic strategist for some of America’s most admired brands and fastest-growing companies. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002. Forbes named Axia as one of America’s Best PR Agencies.
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
A sale is a love affair with Jack Vincent, strategic poet
Presented by: ReviewMaxer, the platform for monitoring, improving and promoting online customer reviews.
About your host Jason Mudd
On Top of PR host, Jason Mudd, is the CEO and managing partner of Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in 2002.
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
Building a successful content strategy with Wounded Warrior Project’s Sherry Sanderford
Learn the role of content strategy and why a solid content strategy is important to your marketing and PR efforts with our guest Sherry Sanderford, public relations manager at the Wounded Warrior Project. Sherry is a strategic communications leader with extensive experience in corporate, health care, and health technology communications.
Five things you’ll learn from this episode:
What is the role of content in today’s PR environment?
How can organizations drive content through a multi-channel strategy?
How does a solid content strategy support earned media efforts?
How do you measure the impact of your content strategy?
What are lessons for PR practitioners operating during a pandemic?
Quotables
“Good content is the gift that keeps on giving.” — @ssanderford
“Let's get back to a broader view on public relations, of which earned media and media relations is a component.” — @ssanderford
“Having a very strong customer base, follower base, supporter, or donor base is key.” — @ssanderford
“We have to be willing to be open to new ideas that may be coming from folks that we might not necessarily have thought understand our business or the work that we do.” — @ssanderford
“I think taking a little bit more time and guiding people produces enormous rewards in the end. You get richer stories and content. Be willing to laugh and learn.” — @ssanderford
Sherry Sanderford is a strategic communications leader with extensive experience in corporate, health care, and health technology communications. She recently joined the Wounded Warrior Project as the public relations manager. Her responsibilities include leading a team of public relations professionals in charge of external communications and reputation. Previously, Sherry ran S2 Communications & Consulting where she provided communications strategy and consulting to businesses and non-profit organizations, primarily in the healthcare space.
Before that, Sherry spent 20 years at Aetna/CVS Health leading executive communications, internal communications, and media relations for numerous business areas. She enjoys connecting people to one another around a shared purpose.
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
Five questions to ask before sending any corporate communications with Axia Public Relations’ Jason Mudd, APR
Learn what five questions you should ask yourself and your team before sending any corporate communications to your audience with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.
Five things you’ll learn from this episode:
The five questions you should ask yourself before you send out any corporate communications
Why your audience isn’t “everyone”
Why it’s ok if your audience doesn’t know about your brand yet
Why you should stick to having three company messages for your audience
How you can make your message valuable to your audience
Quotables
“You should ask yourself what does your audience know? And I promise you, it’s okay for the answer to be they don’t know anything.” — @jasonmudd9
“Now, the audience might know a lot about your company, your product, your service, your organization, your point of view, and thought leadership. And that’s good too, but we just need to establish a baseline of what people know.” — @jasonmudd9
“You have to be careful about offering too many options because people have analysis paralysis where you give them too many decisions and they can’t move. They don’t do anything, they’re uncertain, or they’re not sure where to go.” — @jasonmudd9
“You have to have a mindset of being helpful first, and once you have secured the audience’s awareness, then it’s about trust. Then it’s about consideration. Then it’s a decision.” — @jasonmudd9
Jason Mudd, APR, is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in July 2002.
Clients love Jason’s passion, innovation, candor, commitment, and award-winning team. In an increasingly tech-forward world, Jason’s grasp of technological demands on companies provides his clients in multiple sectors a unique advantage toward reaching their top audiences. After teaching himself HTML in 1994, Jason helped pioneer internet marketing strategies as an early adopter of e-commerce, SEO, and social media, inspiring tech giants like Yahoo.
At Axia, Jason attracts, develops, retains, innovates, and leads top PR talent and clients. He oversees strategic communications for the firm’s national clients and provides high-level consultations to client leadership teams at billion-dollar global brands, both business-to-business and business-to-consumer, including spokesperson training, crisis communications management, analytics, social media, online reputation management, and more. He also speaks frequently to corporations and industry groups and writes about public relations trends and best practices for American City Business Journals and other national businesses.
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
Why your company marketing efforts should stay active during a recession with Drew McLellan andSusan Baier
Learn the three ways brands are responding to the current economic climate and why you shouldn’t ditch your marketing efforts during a recession with Susan Baier, president of Audience Audit and Drew McLellan, CEO of Agency Management Institute.
Five things you’ll learn from this episode:
What three ways brands are responding to the economic climate
Why brands who are actively building attention and being aggressive in their marketing efforts will win out over their competition when the recession is over
How to work with an outside agency during this time of uncertainty
Why agencies are the best resource to aid their clients during an economic downturn
Why you should never stop telling the story of your brand
Quotables
“You can't stop running your business and making good decisions just because the economy is not as robust as it was.” — @DrewMcLellan
“There's always opportunity if you are wired to look for and take advantage of that opportunity.” — @DrewMcLellan
“When a brand goes dark during an economic downturn, they lose market share, they never get back. And a brand who accelerates and amplifies their voice during a downturn gains market share that they never lose.” — @DrewMcLellan
“Companies of all sizes want their agencies helping them strategically and they're really looking to them for advice.” — @susanbaier
“Agencies have a bird's eye view on what's working not just for you, but for their other clients.” — @DrewMcLellan
“I think it's important to remember that agencies and clients are a symbiotic relationship. They work well together, they survive together.” — @susanbaier
About Susan Baier
A marketing strategist and researcher for more than 30 years, Susan is an audience specialist. She crafts custom attitudinal segmentation research for agencies and marketers for B2C, B2B, and higher ed organizations including Gap, AT&T, Jayco, Tufts University, and more.
About Drew McLellan
For almost 30+ years, Drew McLellan has been in the advertising industry. He started his career at Y&R, worked in boutique-sized agencies, and then started his own agency in 1995, which he still owns and runs. Additionally, McLellan owns and leads Agency Management Institute, which advises hundreds of small to mid-sized agencies on how to grow their agencies profitability through agency owner peer groups, consulting, coaching, workshops, and more.
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
Building media and customer relationships with HARO founder Peter Shankman
Learn how you can improve yourself and your relationship with the media and your customers with our guest, Peter Shankman, who is an entrepreneur, author, keynote speaker, and Pelton enthusiast.
Five things you’ll learn from this episode:
Why companies should use neurodiverse marketing
Common mistakes marketing and PR professionals make when approaching the media
How to build relationships with the media
Learning how your brain works to keep you motivated and productive
How to engage customers
Quotables
“The key really is understanding both your audience from a hiring perspective as well as from a selling perspective.” — @petershankman
“Any story you do has to be making the reporter’s life easier.” — @petershankman
“Understand that 99% of what you believe to be news may very well be news to you but not to anyone else.” — @petershankman
“Reach out to me with good quality content, and I'll be a lot happier. And chances are, I’ll buy from you when I do have something to buy.” — @petershankman
“Your audience will tell you exactly how they like to get their information if you let them.” — @petershankman
“I think that my greatest fear is missing out on an opportunity because I was afraid to take the risk.” — @petershankman
The New York Times has called Peter Shankman “a rockstar who knows everything about social media and then some.” He is a five-time best selling author, entrepreneur, and corporate in-person and digital keynote speaker, focusing on customer service and the new and emerging customer and neurotypical economy. With three startup launches and exits under his belt, Peter is recognized worldwide for radically new ways of thinking about the customer experience, social media, PR, marketing, advertising, ADHD (Attention Deficit Hyperactivity Disorder), and the new Neurodiverse Economy.
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
Job search advice and hiring top PR talent with Nicole Balsam, Capstone Hill Search
Our episode guest is Nicole Balsam, former management consultant at Capstone Hill Search. Balsam has more than six years of experience placing director-level and above candidates in the PR, communications, and marketing space.
Five things you’ll learn from this episode:
How can I get a job?
What does the current PR job market look like?
What mistakes are candidates making in their resumes and job search approaches?
How do I find someone to fill an open position at my company?
When should I hire a recruiter?
Quotables
“Oftentimes, the best time to find a job is when you’re not looking for a job.” — @nicolebalsam
“The larger trend I have seen is that there has been a real hesitancy for people to hire at very senior levels.” — @nicolebalsam
“What you can do to stand out for opportunities you’re really interested in is tailor your resume so it’s specific for that role or company to make it clear why you would be a great fit not only for the role but for the organization.” — @nicolebalsam
“If you post a job on LinkedIn and get back 400 resumes, I personally believe you should look at all of them. You don’t need to read every single one in great detail, but sometimes gems are hidden in there.” — @nicolebalsam
“The great thing about using a search firm is you get to control the narrative about your organization in the marketplace.” — @nicolebalsam
Nicole Balsam is a former executive search consultant for Capstone Hill Search with more than six years of experience placing director-level and above candidates in the PR, communications, and marketing space.
Presented by: ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
About your host Jason Mudd
On Top of PR host, Jason Mudd, is the CEO and managing partner of Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in 2002.
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
Which type of PR agency client are you? with Audience Audit’s Susan Baier
Our episode guest is Susan Baier, president of Audience Audit. Susan has been a marketing strategist and researcher for more than 30 years and specializes in analyzing audiences.
Five things you’ll learn from this episode:
What are the three types of PR agency clients?
Why doesn’t hiring an agency based on size or spend guarantee it will meet your needs as a client?
When is the best time to initiate the conversation about campaign research?
How can research save you money?
Why do assumptions not make you dumb?
Quotables
“Agency clients are really different, and it doesn’t have anything to do with how big they are or how much money they have.” — @susanbaier
“I think it’s a fallacy to assume that a big client means more money.” — @susanbaier
“Everybody thinks they need to have a PhD in statistics to talk about research, and that’s certainly not true, but you do have to have some comfort around it.” — @susanbaier
A marketing strategist and researcher for more than 30 years, Susan is an audience specialist. She crafts custom attitudinal segmentation research for agencies and marketers for B2C, B2B, and higher ed organizations including Gap, AT&T, Jayco, Tufts University, and more.
Presented by: ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
About your host Jason Mudd
On Top of PR host, Jason Mudd, is the CEO and managing partner of Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in 2002.
ReviewMaxer On Top of PR is brought to you by ReviewMaxer
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
The cost of hiring in-house PR vs. a PR agency with Axia Public Relations’ Jason Mudd, APR
Learn the true cost of employing PR professionals inside of your organization with our host Jason Mudd. Jason is the managing partner of Axia Public Relations.
Five things you’ll learn from this episode:
What’s the true cost of employing PR professionals inside your organization?
How does hiring an in-house PR professional compare to hiring a PR agency?
What tool can I use to figure out these costs?
Why does hiring a PR professional for their contacts doesn’t work?
If I hire a PR professional on my team, will I end up outsourcing anyway?
Quotables
“Whether you choose to take a risk of employing or operating an effective PR department or attempt to go buy cheap by only hiring one person, the expenses and risks really add up quickly.” — @jasonmudd9
“For most companies, an effective PR campaign will require the efforts of the team.” — @jasonmudd9
“The more PR staff a company has on payroll, the more that company depends on outside PR firms.” — @jasonmudd9
“Your PR firm is providing an external team of proven PR professionals who are eager to immediately drive PR outcomes for you and your company.” — @jasonmudd9
“If you’re growing your in-house team, there’s going to be a higher proclivity to outsource more work to an outside agency anyway.” — @jasonmudd9
About Jason Mudd
Jason Mudd, APR, is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in July 2002.
Clients love Jason’s passion, innovation, candor, commitment, and award-winning team. In an increasingly tech-forward world, Jason’s grasp of technological demands on companies provides his clients in multiple sectors a unique advantage toward reaching their top audiences. After teaching himself HTML in 1994, Jason helped pioneer internet marketing strategies as an early adopter of e-commerce, SEO, and social media, inspiring tech giants like Yahoo.
At Axia, Jason attracts, develops, retains, innovates, and leads top PR talent and clients. He oversees strategic communications for the firm’s national clients and provides high-level consultations to client leadership teams at billion-dollar global brands, both business-to-business and business-to-consumer, including spokesperson training, crisis communications management, analytics, social media, online reputation management, and more. He also speaks frequently to corporations and industry groups and writes about public relations trends and best practices for American City Business Journals and other national businesses.
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
Steve Cody joins On Top of PR host Jason Mudd to discuss Steve’s book, “The ROI of LOL,” and how effective comedy within the workplace is.
Guest:
Steve is the author of “The ROI of LOL: How Laughter Breaks Down Walls, Drives Compelling Storytelling, and Creates a Healthy Workplace.” He’s also a comedian, climber, and dog lover, but not necessarily in that order.
Five things you’ll learn from this episode:
What compelled Steve to write “The ROI of LOL”
The reaction of comedy in the workplace
Why humor/laughter is so important for companies
How a company can measure the ROI of LOL
Where the implementation of comedy in an organization can occur
Quotables
“We conduct a lot of due diligence ahead of time. We understand what the guidelines and guardrails are for each organization's culture.” - Steve Cody
“When in doubt, leave it out.” - Steve Cody
“Consumers trust corporations more than anyone else right now. I think that means that we’re in a weird place right now.” - Jason Mudd
“I’m a big believer that a fun work environment is not only going to be a better place to work but it's also going to generate more creativity and innovation within the organization.” - Jason Mudd
“It has to be authentic. It has to be meaningful.” - Steve Cody
If you enjoyed this episode, would you please share it with others and leave us a review?
About Steve Cody
Steve Cody is a multifaceted individual, blending his love for climbing, comedy, and writing. From summiting the highest peaks in Africa and Europe to raising over $50,000 for charities through stand-up comedy shows, he finds pride in diverse accomplishments. Additionally, as a writer, he contributes to Inc.com, maintains a daily blog, and has made notable appearances on CNBC, MSNBC, NPR, and other prominent media outlets, as well as authoring his book: "The ROI of LOL."
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
Engaging employees and creating a positive workplace culture with Richard Hadden
Our episode guest is Richard Hadden. Richard is an author, speaker, and workplace expert who helps leaders connect people practices with profit performance.
Five things you’ll learn from this episode:
How do you create a great place to work?
What are people practices and profit performance?
How can I improve my workplace’s culture?
What can I do as a manager to be a great boss when I have a small team and budget?
What is the future of employee engagement?
Quotables
“Creating a focused, engaged, and capably led workforce is one of the best things any organization can do for its bottom line.” — Richard Hadden, @contentedcows
“You’ve got people who are in leadership positions and they’re simply not good leaders. It doesn’t mean they’re not good people, but they just haven’t yet developed skills around leadership.” — Richard Hadden, @contentedcows
“Showing people that you care about them as people, that’s going to manifest itself in certain [positive] ways.” — Richard Hadden, @contentedcows
“It’s about showing [employees] that you care about them and are willing to make exceptions because you know that they can bring about exceptional performance.” — Richard Hadden, @contentedcows
“Engaged employees give better performance.” — Richard Hadden, @contentedcows
About Richard Hadden
Richard Hadden is an author, speaker, and workplace expert who helps leaders connect people practices with profit performance. A ninth-generation Floridian, Richard has been speaking since he was 18 months old but professionally for the last 20 years. In that time, he’s spoken for more than 1,000 audiences (mostly in person, but recently online) on five continents. He holds an MBA as well as the Certified Speaking Professional designation from the National Speakers Association. He’s also a member of five airline frequent flier programs, gets free bottled water at three major hotel brands, and holds VIP status with a nationally known pizza delivery chain.
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
Our episode guest is Laura Ries, president at Ries & Ries. Laura is a branding guru and the bestselling author of “The Fall of Advertising & the Rise of PR.”
Five things you’ll learn from this episode:
Why should I lead with PR before advertising when launching a campaign or brand?
What is the importance of brand positioning?
Why should companies try to go “all in” when launching a brand?
What are some brand hits and misses when it comes to brand positioning?
Why should only well-established brands spend money on advertising?
Quotables
“The best thing for news value are new categories because really people don’t care about brands. They care about categories, and that’s what the media covers.” — @lauraries
“Intentionally not doing advertising when you’re launching a brand is actually incredibly important.” — @lauraries
“One of the reasons brands take so long and why PR is so essential: it’s because it takes time to get in the mind.” — @lauraries
“Staying safe isn’t how you get in the mind of the consumer. It’s not how you engage with them. Being all in is the way to go.” — @lauraries
On Top of PR host, Jason Mudd, is the CEO and managing partner of Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in 2002.
Presented by: ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
The decay of civility in public discourse with Syracuse University’s Anthony D’Angelo
Learn how the decay of civil public discourse is hurting our democracy with our guest, Anthony D’Angelo.
Guest:
Our episode guest is Anthony D’Angelo, professor of practice at Syracuse University's Newhouse School of Public Communications. Anthony has more than 30 years of agency and corporate communications experience and is a co-chair of the Public Relations Society of America’s Commission on Public Relations Education.
Five things you’ll learn from this episode:
How is the decay of civility in public discourse hurting our democracy?
What is the Public Relations Society of America doing to promote civility?
What are the symptoms of incivility?
What can you do to combat incivility?
What’s the outlook for civility in the future?
Quotables
“The symptoms of incivility in public discourse have to do with increased polarization that we feel in so many public and private dialogues.” — @TonyDAngelo_SU
“There is research that shows that there are health effects that incivility takes as a toll on those who experience it.” — @TonyDAngelo_SU
“If there’s a profession that can take up this mantle of trying to be the balm that soothes all the pain that’s caused by instability, it ought to be the public relations profession.” — @TonyDAngelo_SU
“The civility effort is not designed to squelch dissent, it is instead designed to help advance productive dissent.” — @TonyDAngelo_SU
“Public relations has been said to help people and ideas at organizations adjust to one another, not force the other side to conform.” — @TonyDAngelo_SU
About Anthony D’Angelo
Following more than 30 years in agency and corporate public relations, Anthony D'Angelo is a professor of practice at Syracuse University's Newhouse School of Public Communications. He is a past national chair of the Public Relations Society of America and currently co-chair of the Commission on Public Relations Education. His columns and commentary have appeared in The Wall Street Journal, the Financial Times, BusinessWeek, CNBC, Sports Illustrated and a variety of other media outlets.
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
Learning from the COVID-19 pandemic and preparing for a crisis with Firehouse Subs’ Kristen Majdanics
Find out what lessons Firehouse Subs learned from the COVID-19 pandemic and how you can implement these solutions at your company with our guest Kristen Majdanics, vice president of marketing at Firehouse Subs.
Five things you’ll learn from this episode:
How did Firehouse Subs prepare for the COVID-19 pandemic?
What lessons did Firehouse Subs learn from the COVID-19 pandemic, and how can you implement these solutions to your company?
Why will focusing on the local community before a crisis help your company during a crisis?
How do you track consumer behaviors before and after a crisis?
How can you be smart and brief with your communications to consumers?
Quotables
“Being a local business with local connections and living that local impact was part of how [the Firehouse Subs’ founders] grew the business.” — Kristen Majdanics
“One of the things that has continued to be important to us is watching the behaviors of consumers and following where they lead.” — Kristen Majdanics
“What we do is ask what are the decisions we need to make to make guests feel comfortable? But just as important is do your crew members feel comfortable while working?” — Kristen Majdanics
About Kristen Majdanics
Kristen is the vice president of marketing at Firehouse Subs, leading a team of 17 marketing professionals and supporting a system of more than 1,100 restaurants.
On Top of PR host, Jason Mudd, is the CEO and managing partner of Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in 2002.
ReviewMaxer On Top of PR is brought to you by ReviewMaxer
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
Improving your earned media coverage with Axia Public Relations’ Jason Mudd, APR
Jason Mudd is an expert in earned media and media relations. Learn Axia Public Relations’ earned media process and how your company can replicate the steps.
Five things you’ll learn from this episode:
How can I improve and increase my earned media coverage?
How can I better understand how to work with the media?
What types of stories should I share with the media?
What are the most important steps of the earned media process?
Why should I think visually with every news topic I pitch?
Quotables
“It’s always good to look at the elements of news and align your communication, media, pitch, or news release to as many of them as possible.” — @jasonmudd9
“You need to think of the media as an audience, a channel, and a tool to get your message out there.” — @jasonmudd9
“You need to be thinking visually when you’re writing and pitching your story.” — @jasonmudd9
“Contrary to popular belief, when you post something to a commercial newswire, while it might go to newsrooms, a lot of newsrooms aren’t standing by waiting for a story.” — @jasonmudd9
“Pitching media is very similar to doing sales because you have to have a great product, you have to have an audience that’s interested, and you’ve got to make it relevant to what they want to know or they want to do.” — @jasonmudd9
Jason Mudd, APR, is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in July 2002.
Clients love Jason’s passion, innovation, candor, commitment, and award-winning team. In an increasingly tech-forward world, Jason’s grasp of technological demands on companies provides his clients in multiple sectors a unique advantage in reaching their top audiences. After teaching himself HTML in 1994, Jason helped pioneer internet marketing strategies as an early adopter of e-commerce, SEO, and social media, inspiring tech giants like Yahoo.
At Axia, Jason attracts, develops, retains, innovates, and leads top PR talent and clients. He oversees strategic communications for the firm’s national clients and provides high-level consultations to client leadership teams at billion-dollar global brands, both business-to-business and business-to-consumer, including spokesperson training, crisis communications management, analytics, social media, online reputation management, and more.
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
How your company can effectively hire and work with a PR agency with Drew McLellan
Our episode guest is Drew McLellan, CEO at the Agency Management Institute. For almost 30+ years, McLellan has been in the advertising industry and advised hundreds of small to mid-sized agencies on how to grow and become more profitable.
Five things you’ll learn from this episode:
Why are marketing managers scaling down their outside agency resources?
Can a PR agency be a full-service integrated advertising agency?
What makes a client decide to delegate work to agencies vs. bring the work in-house?
What’s the process of hiring a PR agency?
Should brands market during a recession?
Quotables
“A current trend is most clients have more than one agency relationship.” — @drewmclellan
“Clients prefer to work with an agency that has a depth of expertise in their vertical, industry, or audience.” — @drewmclellan
“Unless the person who is making that buying decision has been around the block for a while and has a deep background in marketing, nobody’s quarterbacking the game and making sure that everybody’s efforts are moving the ball in the same direction.” — @drewmclellan
“The more the agency knows, the more a good agency can help you get the most out of your time and money that you’re buying.” — @drewmclellan
“One of the mistakes that clients make is that once they hire an agency, they only talk functionally about the work. They don’t step back and talk strategy.” — @drewmclellan
For almost 30+ years, Drew McLellan has been in the advertising industry. He started his career at Y&R, worked in boutique-sized agencies, and then started his own agency in 1995, which he still owns and runs. Additionally, McLellan owns and leads Agency Management Institute, which advises hundreds of small to mid-sized agencies on how to grow their agencies profitability through agency owner peer groups, consulting, coaching, workshops, and more.
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
How to use personality analytics to better hire, engage, and develop employees with Dolly Penland
Learn how to hire the best individual for your company, lead them to their highest potential, and remotely manage them during the pandemic all through personality analytics. Dolly Penland is the CEO of a talent optimization consultancy and has had years of experience helping companies scale.
Topic:
Use personality assessments to build the best team for your company and optimize them to their highest potential
Five things you’ll learn from this episode:
How to better manage your clients and employees?
How can a company minimize turnover?
How personality analytics help you hire the best talent for your company?
How can you manage individuals with different personalities?
Is it effective to have a team composed of individuals with different personalities?
How to be more customer focused?
Quotables
“I am encouraging my managers and my leaders to be self aware of their impact on people even remotely because we are still in a working environment, a working relationship.” — @DollyPenland
“You have to understand how people are going to be unique and value them for those unique qualities.” — @DollyPenland
“We have to understand that just because somebody has a degree or a certification doesn’t mean that we don’t still need to invest time and energy into developing them, training them, getting up to speed on whatever their new workload is.”— @DollyPenland
“Success is not a one time event. It’s ongoing.” — @DollyPenland
“I like to make sure that employees understand how their little piece is helping the ultimate organization’s big outcomes. That’s empowering for people to know those kinds of things.” — @DollyPenland
“It starts with self awareness because I have to understand that I might be the one getting in my own way.”— @DollyPenland
About Dolly Penland
Dolly Penland, president & CEO of Business Results, a PI® Certified Partner and Talent Optimization consultancy, works with organizations to help them hire and manage their talent to their highest potential. Penland specializes in multiple areas including helping businesses grow sales, reduce turnover, and develop leaders.
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
Transitioning from a career in journalism to PR with Crowley’s David DeCamp
Learn how you can transition a career in journalism to PR with our guest David DeCamp, corporate communications manager at Crowley.
Guest:
Our episode guest is David DeCamp, corporate communications manager at Crowley. DeCamp oversees all aspects of company content strategy and publication and directs internal communications, employer brand activities, and personnel.
Topic:
The one with David DeCamp on how you can transition from a career in journalism to a corporate communications position.
Five things you’ll learn from this episode:
How might you transition from a career in journalism to corporate communications?
How can you keep up with culture shock as you transition from news reporting to strategic communications?
Where should you get advice when you want to transition from journalism to public relations?
How do you balance your time as you manage media relations for an international company?
How do you build relationships with different departments at an international company?
Quotables
“As a reporter, you’re sort of a lone wolf. You may be working with a photographer, videographer, or an editor, but it’s a compartmentalized daily chase.” — @DaveDeCamp
“One of the things that is really important is setting out and getting advice from people who have practiced public relations successfully.” — @DaveDeCamp on transitioning from journalism to public relations
“You have to build relationships with people in different locations because you can’t be in 35 countries at once.” — @DaveDeCamp
About David DeCamp
David DeCamp’s responsibilities at Crowley include overseeing all aspects of company content strategy and publication, including social media content strategy and execution; multimedia content and personnel for digital marketing platforms and websites; magazines; and other material. In addition, DeCamp manages the company’s media relations activities at local, trade, and national levels. He also directs internal communications and employer brand activities and personnel.
DeCamp serves on the leadership committee for the Crowley Cares corporate social responsibility program and as a member of our corporate crisis management team, including incident response activities.
On Top of PR host, Jason Mudd, is the CEO and managing partner of Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most admired bran
ReviewMaxer On Top of PR is brought to you by ReviewMaxer
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
Going on "Undercover Boss" with Executive Producer Mike Cotton
Learn the production process for Undercover Boss and what it’s like to be on the show with our guest Mike Cotton. Cotton is an executive producer for Undercover Boss on CBS.
Guest:
Our episode guest is Mike Cotton, executive producer of Undercover Boss on CBS. Cotton has 20 years of experience working in British and American broadcast television specializing in Factual Entertainment.
Topic:
Learn what to expect when you go on Undercover Boss.
Five things you’ll learn from this episode:
What is the criteria for a company to appear on Undercover Boss?
What Does it have to be a nationally recognized brand to go undercover?
What can I expect from the upcoming season of Undercover Boss?
What is the production process for Undercover Boss?
How likely is it for an employee to recognize the undercover boss?
Quotables
“I’m looking for a boss that wants to do the experience, wants to embrace the undercover opportunity, and has a specific reason they want to go undercover in the first place.” — @MikeCotton1
“We want to feature a diverse workforce and feature diverse bosses.” — @MikeCotton1
“Undercover Boss is at its best when it’s at its most real.” — @MikeCotton1
“What we hope from this is that bosses will learn things that will result in company-wide changes.” — @MikeCotton1
“I think the only mistake a boss can make coming on the episode is not giving themselves over to the process.” — @MikeCotton1
About Mike Cotton
Mike Cotton is an executive producer/showrunner with 20 years of experience working in British and American broadcast television specializing in Factual Entertainment. He is best known for his work on Emmy Award-winning Undercover Boss in the UK and the US, and BAFTA winning formats that include the UK version of The Apprentice and The Only Way is Essex. He's been responsible for creating and developing numerous award-winning television formats that have successfully sold to British, American, and international networks.
Presented by: ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
About your host Jason Mudd
On Top of PR host, Jason Mudd, is the CEO and managing partner of Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in 2002.
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
Media monitoring, clipping, and reporting in 2020 with Burrelles' Cathy Del Colle
Learn about effective media monitoring in 2020 with our guest Cathy Del Colle. Del Colle is the president of Burrelles and has an extensive working knowledge of media monitoring.
Guest:
Our episode guest is Cathy Del Colle, president of Burrelles. She began her career with Burrelles in 1987 and has extensive experience in effective media monitoring.
Topic:
Media monitoring in 2020 and beyond
Five things you’ll learn from this episode:
Why is media monitoring important to an organization?
How can a media monitoring company help your organization?
What is the new trend in media monitoring in 2020?
Is monitoring print as important as monitoring web and social media?
How has technology changed media monitoring?
Quotables:
“We provide our clients with content that is relevant to them in all media streams.” — @cdelcolle
“Maybe you don’t want to monitor everything in the news but as it relates to your industry, as it relates to different things that might be important for your employees and your company.” — @cdelcolle
“We’re an extension of a PR team” — @cdelcolle
“We haven’t found the technology for the computer to take over and provide human opinion” — @cdelcolle
Cathy Del Colle is the president of Burrelles, a media monitoring company that provides organizations with seamless personalized connections to media data across all platforms.
Del Colle started her career with Burrelles 23 years ago in sales and has been involved with client services since 1996. She has extensive working experience in what PR professionals need and has developed a close relationship with many practitioners over the years.
On Top of PR host, Jason Mudd, is the CEO and managing partner of Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in 2002.
Presented by: ReviewMaxer, the platform for monitor
ReviewMaxer On Top of PR is brought to you by ReviewMaxer
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
AI for Strategy, Measurement, and Monitoring with Dan Gaynor from Signal AI
Dan Gaynor joins On Top of PR host Jason Mudd to discuss the importance of a company narrative, how to craft and measure a narrative, the future of corporate narratives, and much more.
Guest:
Dan Gaynor is the co-founder of Kelp Data, the first AI-powered platform for corporate reputation, which was acquired last year by Signal AI. Serving nearly half of the Fortune 500, Signal AI's data analytics platform delivers industry reputation insights and benchmarks hundreds of companies — enabling communications and marketing executives to shift their strategies, capitalize on emerging opportunities, or mitigate new risks. Dan oversees Signal AI Strategic Solutions, which is the company's insights division, and works hand-in-hand with CCO's, CMO's, and CEO's to shape strategy and deploy AI across industries like big tech, pharma, and sustainability.
Five things you’ll learn from this episode:
Why every company needs a personal narrative
How to craft and measure your company’s personal narrative
What the future of company personal narratives look like
Current company narrative trends and what to avoid
How to utilize AI to measure your company’s work
Quotables
“What we found over and over again was that the human being had an incredibly powerful role in shaping what the AI output would look like.” - Dan
“We had to create industry-agnostic topics defined by human beings who would then train an AI to call back any piece of content across the world that that concept would relate to.” - Dan
“AI is the only way that you can get to the necessary level of breadth and depth.” - Dan
“Either you define your narrative or the marketplace defines it for you.” - Dan
“One of the things that we've seen is that data is not just a thermometer, it is a guide in terms of how to act. The most successful organizations deploying our insights are the ones that take them, have a strategy meeting right after, and operationalize them across functions.” - Dan
“If we have data on this, let's follow the data. If we don't have data, let's follow your recommendations.” - Jason
If you enjoyed this episode, would you please share it with others and leave us a review?
About Dan Gaynor
Dan Gaynor is a founder of Kelp Data, the first AI-powered platform for corporate reputation. The company’s data analytics platform delivers industry reputation insights and benchmarks hundreds of companies — enabling communications and marketing executives to shift their strategies, capitalize on emerging opportunities, or mitigate new risks. Kelp was acquired by Signal AI, which serves 40% of the Fortune 500, in July 2022. The deal brings together industry corporate reputation insights with Signal’s tech stack and global data sources, enabling enterprises to better understand where their reputation stands and how to strengthen it.
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
How to be a trusted adviser with Wells Fargo's Del Galloway
Learn how you can be a trusted adviser to your team and clients with our guest Del Galloway, vice president of communications at Wells Fargo. Galloway’s 35-year career includes practice in agency, corporate, and nonprofit sectors. He’s also served as a public relations educator.
Guest:
Our episode guest is Del Galloway, vice president of communications at Wells Fargo. Galloway’s 35-year career includes practice in agency, corporate, and nonprofit sectors. He’s also served as a public relations educator.
Topic:
Being a trusted adviser doesn’t take years of experience. You have to earn respect and be authentic.
Five things you’ll learn from this episode:
How should your company respond during a crisis?
How did Wells Fargo handle 2020’s crises?
How can you be a trusted advisor to your team and clients?
Why is it important to be authentic?
An update on the 2020 Public Relations Society of America virtual international
Quotables:
“The crucible of crisis is often when ingenuity and innovation happen.” -@delgallowaywf
“An organization with values such as diversity, equity, inclusion, and representation must speak out.” -@delgallowaywf
“Understand the way your leaders think.” -@delgallowaywf
“Be you. Authenticity will never steer you wrong. It may on occasion rub some people the wrong way, and it may slow you down temporarily, but ultimately it will advance you.” -@delgallowaywf
Galloway has a gift for “connecting the dots” between organizations and stakeholders, brands and consumers, key influentials and communities.
It is his understanding of relationships and his ability to convey the right messages at the right time — when to push and when to pause — that have made Galloway a trusted adviser to clients worldwide.
His 35-year career includes practice in the agency, corporate, and nonprofit sectors, and he served as a public relations educator.
On Top of PR host, Jason Mudd, is the CEO and managing partner of Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster
ReviewMaxer On Top of PR is brought to you by ReviewMaxer
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
Social media disclosures and FTC best practices w/ attorney Paavana Kumar, Davis & Gilbert
Learn about when, how, and what to disclose as a social media influencer with our guest Paavana Kumar. Kumar is the Advertising, Marketing, and Promotions Attorney for Davis & Gilbert Law Firm.
Guest:
Our guest is Paavana Kumar, a marketing, media, advertising, and promotions attorney from Davis & Gilbert Law Firm.
Topic:
Learning more about disclosing brands/products for social media influencers
Five things you’ll learn from this episode:
What are the legal regulations for companies and influencers on disclosures?
What are the advantages of bringing in legal counsel early in a disclosure?
When and how do I make good disclosures?
What are some tips on how to better manage influencer disclosures?
What are important aspects of disclosing products that I should know about?
Quotables:
“Material connection is not just payment.” - @LPaavana
“The fact that they’re issuing warning letters to influencers themselves shows they’re not afraid to take actions against individuals either.” - @LPaavana
“They’ll hold companies to a reasonable standard of training, monitoring, and ultimately taking action if an influencer is not complying with these disclosure obligations.” -@LPaavana
“The FTC is not prescriptive in how to make those disclosures.” - @LPaavana
“You can’t require a consumer to only post if it’s positive because that would violate the requirement.” - @LPaavana
Paavana Kumar is a marketing, media, advertising, and promotions attorney. She is deeply involved in all aspects of social media marketing, social and experiential activations, influencer and native advertising, and related promotions.
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
Learn how you should be measuring your PR campaigns and what the current PR measurement trends are with our guest Johna Burke. Burke is the Global Managing Director at the International Association for the Measurement and Evaluation of Communication with more than 20 years of experience and proven results in B2B and B2C marketing and public relations.
Guest:
Our episode guest is Johna Burke, global managing director at the International Association for the Measurement and Evaluation of Communication. Burke has more than 20 years of experience with proven results in B2B and B2C marketing and public relations.
Topic:
Keep up with the PR industry’s key measurement trends.
You might be missing some key measurement opportunities in your PR campaigns.
Five things you’ll learn from this episode:
What are the current trends of measurement in the PR industry?
What is the difference between inputs, outputs, outtakes, outcomes, and impacts?
What are some overlooked impacts you should be measuring?
What is the purpose of AMEC?
Why should you focus on communication to build relationships?
Quotables:
“We are seeing a trend in people measuring outcomes instead of just the outputs.” -@gojohnab
“If you don’t have a good reputation and if you aren’t trusted in your industry, then no matter how many leads you get, the funnel is going to take a lot longer to cycle through.” -@gojohnab
“People need to start doing some testing now to understand and prepare for pivot points in the new economy.” -@gojohnab
“Behind every B2B transaction is a B2C relationship.” -@jasonmudd9
“‘What is the goal you’re trying to accomplish and what are the items that you need in your toolkit to be able to properly solve that problem?’ Is always the best question as opposed to, ‘What are the tools and technology I can use?’” -@gojohnab
“Advertising, marketing, and PR work best when they are blind, consistent, and transparent to what the market is looking for.” -@gojohnab
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
How good PR pitches make good stories w/ Inc Magazine's Jeff Haden
Learn how to pitch to the media with our guest Jeff Haden. He is a contributing editor for Inc. Magazine, which averages 2.5 million readers a month. He’s also a LinkedIn influencer, bestselling author, and keynote speaker.
Guest:
Our episode guest is Jeff Haden, Inc. Magazine contributing editor, which averages 2.5 million readers a month. He’s also a LinkedIn influencer, bestselling author, and keynote speaker.
Topic:
There is a right and wrong way to pitch to the media.
Five things you’ll learn from this episode:
How should you pitch to reporters?
Why should you build relationships with reporters?
How can you build relationships with reporters?
How can you pitch your company in a way that is helpful to audiences?
Why should you vet the reporter before an interview?
Quotables:
“One of my pet peeves of pitching is saying, ‘this would be very interesting to your readers,’ and then it has nothing to do with anything I’ve ever written before.” — @jeff_haden
“If I’m going to write about a company or an entrepreneur, I want them to have something actionable, useful, or helpful that people can benefit from.” — @jeff_haden
“If you help me, I don’t forget you.”— @jeff_haden
“It starts with a story, but the story has to be one that has value and merit.” — @jeff_haden
“For ghostwriting, I build your house, but I don’t get to live in it.” — @jeff_haden
“There is no job that doesn’t allow you to help people in some fashion.”— @jeff_haden
Presented by: ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
About your host Jason Mudd
On Top of PR host, Jason Mudd, is the CEO and managing partner of Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in 2002.
ReviewMaxer On Top of PR is brought to you by ReviewMaxer
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
Keeping your PR creative, imaginative, curious, and intuitive with Disney's Duncan Wardle
Learn how to challenge the rules of your industry and keep your team creative, imaginative, curious, and intuitive with our guest, Duncan Wardle. Wardle is the former head of innovation and creativity at Disney. He now brings his Disney experience to audiences around the world, helping people capture unlikely connections that lead to both disruptive thinking and revolutionary ideas.
Guest:
Our episode guest is Duncan Wardle, the former head of innovation and creativity at Disney. He now brings his Disney experience to audiences around the world, helping people capture unlikely connections that lead to both disruptive thinking and revolutionary ideas.
Topic:
Innovation is no longer about thriving; it’s about survival. You must be creative to stay relevant.
Five things you’ll learn from this episode:
How might we challenge the rules of our industry?
How might we prioritize innovation at our company?
What steps leaders can take to encourage creativity?
Why should we spend a day with consumers of our products and services?
Why is playfulness important to your creative strategy?
Quotables:
“If you think we’re going back to business as usual, you’re in for a nasty surprise.” — @duncanjwardle
“Now is the time to take time, challenge, and pivot yourself. Take all the rules of your industry, list those rules, and ask, ‘what if?’” — @duncanjwardle
“If you’re only looking at big data, you’re looking at the same data your competition has.” — @duncanjwardle
“Go and work in the front lines of the brand you represent one day a year. And go spend a day in the living room of one of your consumers. You’ll be amazed by what you find.” — @duncanjwardle
“The four traits you were born with — creativity, imagination, curiosity, and intuition — will not be programmed into artificial intelligence any time in the next decade.” — @duncanjwardle
As Head of Innovation & Creativity at Disney, Duncan helped teams at Disney Parks, Lucasfilm, Marvel, Pixar, Imagineering, and Animation to innovate, creating magical new storylines and amazing experiences for consumers across the globe.
He now brings his Disney experience to audiences around the world, delivering a series of keynotes, masterclasses, and ideation forums that help people capture unlikely connections and lead to both disruptive thinking and revolutionary ideas.
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
Online customer reviews – best practices with ReviewMaxer’s Garrett Sussman
Learn to acquire and utilize your customers’ reviews to improve your business’ ranking and visibility with our guest, Garrett Sussman, from ReviewMaxer. He is a thought leader and expert in online-review management.
Guest:
Our episode guest is Garrett Sussman from ReviewMaxer. He is an expert in online-review management.
Topic:
Managing and acquiring online reviews to get higher search-engine rankings.
Five things you’ll learn from this episode:
What are the factors that Google uses to rank local businesses?
Why are reviews from your customers important for your business?
How do you get the best reviews from your customers?
What is the best system to manage, monitor, and promote your online reviews?
What is a review, and why is it a game-changer for the public-relations industry?
Quotables:
“Reviews right now are important to the local search space.” @ReviewMaxer
“The best and the easiest [thing] that customers can do for you right now is leaving you an online review.” @ReviewMaxer
“You are more likely to show up if you have a lot of positive online reviews.” @ReviewMaxer
“Online reviews account for 15% of how Google ranks a local business.” @ReviewMaxer
“The second part of that is social worth, that when someone sees other customers enjoy your services or products they are more likely to solicit your business.” @ReviewMaxer
Garrett Sussman is with ReviewMaxer, a powerful cloud software that allows companies to proactively manage their customers’ online reviews. You can track your reviews on more than 500 reviews sites to see how customers rate your company. Sussman is an expert in online review management.
On Top of PR host, Jason Mudd, is the CEO and managing partner of Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most-admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in 2002.
ReviewMaxer On Top of PR is brought to you by ReviewMaxer
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
What it takes to get on Undercover Boss with Axia Public Relations’ Jason Mudd, APR
Jason helps companies get their bosses on Undercover Boss. Learn what it takes to get your company on Undercover Boss and why your company should consider it. Jason is the managing partner of Axia Public Relations.
Guest:
Jason Mudd, On Top of PR host, helps companies get on Undercover Boss. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002.
Topic:
Learn how to get your company’s boss on Undercover Boss.
Five things you’ll learn from this episode:
What are the producers of Undercover Boss looking for?
How can you get your company on Undercover Boss?
How does CBS select who to appear on Undercover Boss?
Why do I want my company on Undercover Boss?
What coaching process will my company need to follow?
Quotables:
“On-site employees have no idea they’re on Undercover Boss.” -@jasonmudd9
“Diversity is important to Undercover Boss.” -@jasonmudd9
“Undercover Boss opens the door to a whole new crowd of businesses to share the kind of publicity an appearance on the show might create.” -@jasonmudd9
“[Undercover Boss] is a unique chance for higher-ups to get truly candid feedback from the people on the frontlines of their company in a way they would never be able to get from being behind their desk.” -@jasonmudd9
Jason Mudd, APR, is a trusted adviser and dynamic strategist for some of America’s most admired brands.
Clients love Mudd’s passion, innovation, candor, commitment, and award-winning team. In an increasingly tech-forward world, Mudd’s grasp of technological demands on companies provides his clients in multiple sectors a unique advantage in reaching their top audiences. After teaching himself HTML in 1994, Mudd helped pioneer internet marketing strategies as an early adopter of e-commerce, SEO, and social media, inspiring tech giants like Yahoo.
At Axia, Mudd attracts, develops, retains, innovates, and leads top PR talent and clients. He oversees strategic communications for the firm’s national clients and provides high-level consultations to client leadership teams at billion-dollar global brands, both business-to-business and business-to-consumer, including spokesperson training, crisis communications management, analytics, social media, online reputation management, and more. He also speaks frequently to corporations and industry groups, and writes about public relations trends and best practices for American City Business Journals and other national business.
Contact Resources:
Get On Undercove
ReviewMaxer On Top of PR is brought to you by ReviewMaxer
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
Earned media attribution technology, PR research, and calculating PR's ROI w/ Cision's Mark Weiner
Learn about earned media attribution technology, quantifying ROI for your PR, and making better business decisions with our guest Mark Weiner. Mark is the chief insights officer at Cision. He is a member of the Arthur Page Society and a board member for the Institute for Public Relations.
Guest:
Our episode guest is Mark Weiner, the chief insights officer at Cision. He is a member of the Arthur Page Society and a board member for the Institute for Public Relations.
Topic:
Quantify return-on-investment for your public relations and how research leads to better business decisions
Five things you’ll learn from this episode:
Why is research valuable to your profession?
Why do companies make the mistake of overlooking, underfunding, or skipping the research phase for campaigns?
How do you fund research when the perception is there is no budget for it?
What’s the right price for research?
What is attribution technology, and why is it a game-changer for the public relations industry?
Quotables
“Research is a matter of willingness for communicators, not a matter of ability.” — @WeinerMark
“Research and data take the emotion out of decision making.” — @WeinerMark
“Being approximately right is better than being totally in the dark.” — @WeinerMark
“Research often acts as a type of insurance.” — @WeinerMark
“Public relations does not drive the most sales in terms of volume, but it does provide the greatest efficiency.” — @WeinerMark
“Public relations is as big of a game-changer as social media was 10 years ago.” — @WeinerMark
Mark Weiner is the chief insights officer at Cision, a multifaceted communication software company that helps you reach, target, engage, and measure your audience to enrich corporate and brand reputation. Weiner is also a member of the Arthur Page Society, a board director for the Institute for Public Relations, and serves on the academic advisory board for the University of Florida School of Public Relations.
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
Axia launches new public relations podcast On Top of PR with Jason Mudd
Learn about your host Jason Mudd and his more than 20 years of PR experience. Jason is the managing partner of Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most-admired brands.
Guest:
Jason Mudd, APR is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002.
Topic:
Learn about your On Top of PR host Jason Mudd and his experience in the PR industry.
Five things you’ll learn from this episode:
Who is this podcast for?
What is public relations?
How can a PR agency help your company?
Why should you get involved with your company culture?
How will On Top of PR benefit your career?
Quotables:
“Everything we do, we want it to be a team effort.” -@jasonmudd9
“Great clients get great work.” - @jasonmudd9
“Every company has a culture whether or not you’re creating and navigating it.” -@jasonmudd9
“Culture is more than just core values on a wall. Culture is the way the company is led and operated.” -@jasonmudd9
Jason Mudd, APR is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in July 2002.
Clients love Jason’s passion, innovation, candor, commitment, and his award-winning team. In an increasingly tech-forward world, Jason’s grasp of technological demands on companies provides his clients in multiple sectors a unique advantage in reaching their top audiences. After teaching himself HTML in 1994, Jason helped pioneer internet marketing strategies as an early adopter of e-commerce, SEO, and social media, inspiring tech giants like Yahoo.
At Axia, Jason attracts, develops, retains, innovates, and leads top PR talent and clients. He oversees strategic communications for the firm’s national clients and provides high-level consultations to client leadership teams at billion-dollar global brands, both business-to-business and business-to-consumer, including spokesperson training, crisis communications management, analytics, social media, online reputation management, and more. He also speaks frequently to corporations and industry groups, and writes about public relations trends and best practices for American City Business Journals and other national business.
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
AI in Public Relations with Antony Cousins, Executive Director for AI Strategy at Cision
Antony Cousins discusses GPTs and how to use them in PR with host Jason Mudd.
Guest:
Our episode guest is Antony Cousins, Executive Director for AI Strategy at Cision. Antony is an accredited public relations practitioner who honed his PR and communications expertise in a variety of roles in UK Government organizations, including the Ministry of Defence, Home Office, and Cabinet Office.
Five things you’ll learn from this episode:
What GPTs are
Implications GPTs have in the PR industry
What autopilot AI is
How to build GPTs
How to prepare your employees for a world with AI
Quotables
“I fell into it really by accident.” - Antony Cousins
“I was in that startup for five and a half years basically iterating, building on, and learning how to implement AI in businesses. And that stayed with me. Basically, I didn't want to do anything other than AI after that.” - Antony Cousins
“People ended up doing jobs that were more interesting and more fulfilling and automating the kind of tasks that you don't really want to be doing as a human. And I think that's the thing that drives me.” - Antony Cousins
“AI can't replace the human touch.” - Jason Mudd
“We're not trying to remove the human from the process, just automate the basics, like the 80% is a good way to think about it.” - Antony Cousins
“The human still needs to add that empathy still needs to add the emotional understanding, the contextual awareness that the model won't have.” - Antony Cousins
“AI can replace some of the busy work that we don't like to do or the tedious tasks and work we don't like to do.” - Jason Mudd
“If you create a campaign and your content happens to plagiarize a campaign from some competitor from two years ago, the reputational impact is still yours. So you still need to take responsibility.” - Antony Cousins
“If you can think about writing your prompts in a very literal way, you're going to get a better outcome.” - Jason Mudd
“That's exactly the value of an agency and the value of a specialist is because they've got more contextual awareness and a whole bunch of history of your brand, of your situation, of other competitors doing the same things.” - Antony Cousins
“The idea is that generative AI is a good first draft, but it's never going to be a great final draft. So it's a good beginning and a bad ending.” - Jason Mudd
If you enjoyed this episode, would you please share it with others and leave us a review?
About Antony Cousins
Over the last 23 years, Ant has held diverse roles in media relations, strategic communications, political analysis, counter-terrorism, and, over the last 10 years, AI-tech leadership including CEO of an AI startup focused on detecting fake news and misinformation. Ant is currently Head of AI Strategy for Cision, the largest global provider of media intelligence technology as well as the Tech Hub Chair of the Association for Measurement and Evaluation of Communications (AMEC). He is an accredited PR practitioner, CIPR committee member, part of the UK's All-Party parliamentary group on AI,
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
How to use editorial calendars to get earned media coverage with Jason Mudd
Jason Mudd discusses editorial calendars and how to use them to pitch to publications
Guest:
Our episode guest is Jason Mudd, CEO of Axia Public Relations.
Five things you’ll learn from this episode:
What editorial calendars are
Different types of media you can find editorial calendars for
How to use editorial calendars to help determine pitches
How to get/find a publication’s editorial calendar
How to pitch once you have an editorial calendar
Quotables
“Editorial calendars are a tool that is used predominantly by print and digital publications and specifically their advertising departments to kind of help plan out and coordinate between advertising and the editorial or newsroom or features department upcoming coverage that has a theme.” - Jason Mudd
“You want to use the calendars that determine the content/ideas that these publications are looking for.” - Jason Mudd
“Once you have the editorial calendar in your hands, whether it's digital or you printed it out or however it might be, the first thing you want to do is you want to start being an investigator.” - Jason Mudd
“I want to emphasize that this is a relationship business, and we in the public relations profession need to start putting more emphasis on relationships.” - Jason Mudd
If you enjoyed this episode, would you please share it with others and leave us a review?
About Jason Mudd
Jason Mudd is the CEO of Axia Public Relations, with a career spanning decades and collaborations with prominent organizations, including American Airlines, Hilton, and Verizon.
On Top of PR is produced by Axia Public Relations, named by Forbes Magazine as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
How PR can help journalism survive with Tina McCorkindale
Tina with IPR discusses the data around local journalism and how we as PR professionals can help it survive.
Guest:
Our episode guest is Tina McCorkindale, CEO of the Institute for Public Relations. She serves on boards of several industry associations and has received several awards for her contributions to the profession.
Five things you’ll learn from this episode:
What the Institute for Public Relations is and what it does
Statistics on misinformation and disinformation
Who people trust not to spread disinformation
How disinformation affects elections and other important events
How you can find disinformation and combat it
Quotables
“We have disinformation as a threat to our democracy” - Tina McCorkindale
“When you ask who's doing a good job combating disinformation, we also added to that me, I am great at combating disinformation.” - Tina McCorkindale
“Most people say they're doing a very good job of combating disinformation, but we know that's not true because we are the primary ones who spread disinformation.” - Tina McCorkindale
“PR professionals should look at opportunities like you're describing to support nonprofit groups who are doing things to support local journalism, fund local journalism, and equip them with the tools and resources they need to survive and succeed.” - Jason Mudd
“For companies, sometimes it's very easy to see the disinformation, But where it gets difficult is when people are having conversations and people aren't listening, and it's hard to do that on your own as an organization.” - Tina McCorkindale
“Doing it well and doing it right, not necessarily doing it for the clicks and not necessarily doing it just to be the first, but to get it right.” - Jason Mudd
“Journalism has this huge responsibility (of combatting disinformation), and if we don't support journalism, then who is going to provide us with that information?” - Jason Mudd
If you enjoyed this episode, please share it with others and leave us a review!
About Tina McCorkindale
Tina McCorkindale, Ph.D., APR, is the President and CEO of the Institute for Public Relations, a nonprofit research foundation devoted to research that matters to the public relations and communications profession. Prior to that, she was a university professor and has more than 10 years of experience working in corporate communication and analytics. She serves on the boards of several industry associations and has received several awards for her contributions to the profession.
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
How to prepare for any communication crisis with Tom Ciuba
Tom Ciuba and Jason Mudd discuss crisis communications, crisis plan creation and updates, and social media management in the latest On Top of PR episode.
Guest:
Our episode guest is Tom Ciuba, Vice President of Communications at Genesee & Wyoming. His diverse background includes roles in consumer PR, association marketing, and employee communications.
Five things you’ll learn from this episode:
What’s considered a crisis and issue management
Why you should hire an outside agency to establish your crisis plan
How to update your crisis plan
How to manage social media chatter during a crisis
Lessons learned from crisis communications
Quotables
“It’s PR, not ER.” - Jason Mudd
“No update is still an update.” - Tom Ciuba
“We've written dozens and dozens of crisis plans for a variety of industries, a variety of companies of all sizes. And we've been brought in to manage those. So that body of knowledge from our entire team can really be contributed and added value to a crisis plan versus maybe what you can do from the inside.” - Jason Mudd
“Come up with templated responses that if such a situation were to arise, you'd be prepared to answer quickly should the media or the public be knocking on your door.” - Tom Ciuba
If you enjoyed this episode, would you please share it with others and leave us a review?
About Tom Ciuba
Tom has been a professional communicator for 15 years and currently serves as Vice President of Communications at a freight transportation company. His diverse background includes roles in consumer PR, association marketing, and employee communications.
On Top of PR is produced by Axia Public Relations, named by Forbes Magazine as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
In this episode, Kasey Klee, Marjorie Comer, and Bob Wiltfong join On Top of PR host Jason Mudd to discuss media relations best practices.
Guest:
Our episode includes Axia’s news team: Kasey Klee, Account Executive; Marjorie Comer, News Media Consultant; Bob Wiltfong, Public Relations Account Director; and Jason Mudd, CEO. Together they discuss the five best practices that come with media relations: preparing, relationship building, messaging, pitching, and following up.
Five things you’ll learn from this episode:
How to plan and prepare for pitching stories
How to build meaningful relationships with reporters
What you’re messaging should look like
How to go about pitching stories
Why you should follow up
Quotables
“The goal for any public relations person is the media list, the contact list and the relationships that we build with the media.” - @Bob
“You're always looking to localize a national story and PR people do that with news jockey. What we're trying to do is tie in a newsworthy item involving our clients to a national story. So it's kind of the same idea.” - @Bob
“All news is local. And so if you can find a local angle to a national story, then that's very beneficial.” - @Jason
“Relationship building is probably one of my favorite things that I get to do as a PR professional.” - @Marjorie
“Building a relationship with a reporter doesn't have to be scary. It doesn't have to be this taboo thing. We're all people and we all want to build a connection with someone else.” - @Marjorie
“The relationship between a PR person and a journalist could be such a dynamic duo if it's done correctly.” - @Kasey
“It's not just who we know, but it's really who knows us.” - @Jason
“Every pitch is a little bit of an experiment.” - @Jason
“Smaller wins will lead to bigger things.” - @Jason
If you enjoyed this episode, would you please share it with others and leave us a review?
About the Axia Team
Jason is the founder of Axia, serving as a trusted adviser to renowned brands like American Airlines, Hilton, and Verizon. He resides in Amelia Island, Florida.
Bob, a PR strategist, and former award-winning news anchor, brings his expertise to clients like Boeing and Sony. He calls Jacksonville, Florida home and joined Axia in February 2023.
Marjorie, an award-winning PR professional, has been with Axia since October 2011, skillfully implementing PR plans and handling reactive needs from her base in Joplin, Missouri.
Kasey, known for her enthusiasm and attention to detail, coordinates client programs and has been a trusted adviser since August 2021. She resides in Jacksonville Beach, Florida.
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
Encouraging Words in Your Storytelling Journey with Ken Melton
Explore the world of storytelling and communication with host Jason Mudd and guest Ken Melton, Communication Strategist at Johns Hopkins.
Guest:
Our episode guest is Ken Melton, Communication Strategist at Johns Hopkins Applied Physics Laboratory. Ken is a retired U.S. Marine public affairs specialist with a master's in public relations from Georgetown University and a bachelor's in communications from the University of Maryland Global Campus. He's passionate about public relations, employee engagement, storytelling, teaching, and writing.
Five things you’ll learn from this episode:
Why doubt can be good when completing a writing project
The best ways to improve your writing skills
Ways to make data and numbers easier for your audience
Ken’s most valuable writing advice
What roles emotions play in creating a complex story and how to leverage them
Quotables:
“Make your stories speak” - @KenMelton2001
“You can't let what you've thought or what you know shape your story. It's all about what's inside you and what you want to get across.” - @KenMelton2001
“Once you come to the realization that there's nothing more I can learn, nothing more I can do wrong, then you're doing yourself disservice.” - @KenMelton2001
“I doubt myself because I want to answer myself in a positive light.” - @KenMelton2001
“I really love talking about it and helping people find their voice and telling how their stories are going to be, even if it's something like talking about a project.” - @KenMelton2001
“Always write for the human reader first and then the search engine second.” - @JasonMudd9
“Don't be afraid to ask for help. You never know the answer you're going to get, but it gets you closer.” - @KenMelton2001
“A piece of advice that's been helpful to me over the years that I try to give to others is while you're writing, visualize the one person that you are writing this to.” - @JasonMudd9
“When you have a memory, it's always tied to maybe even a sound or a smell. The same thing goes to your reading. When you read something, that one nugget and it brings you back, you're like, Oh, man, I remember that.” - @KenMelton2001
If you enjoyed this episode, would you please share it with others and leave us a review?
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
Earned media coverage doesn’t work the way you think it does with Jason Mudd
Explore earned media coverage insights with Jason Mudd, CEO of Axia Public Relations, and gain valuable insights into effective PR strategies.
Guest Bio:
Our episode guest is Jason Mudd, the CEO of Axia Public Relations and a trusted adviser to some of America's most admired brands. With a career spanning decades, he has worked with prominent organizations, including American Airlines, Hilton, and Verizon.
Five things you’ll learn from this episode:
1. Why media coverage needs to feature your company’s products or services
2. Why more prominent, bigger media isn’t always better
3. Why you should act like a billion dollar company for media coverage
4. How to act like a publicly traded company in the media
5. How to make journalists care about your company and pitches
Quotables:
“You are more likely to get more readership, maybe less eyeballs, but more readership on that brief than you are a full feature story because people are busy and they just don't have time to read a full feature story.” - Jason Mudd
“At the end of the day, shorter means more people are going to invest in it.” Jason Mudd
“In PR we tend to forget that it's about relationships and building relationships. So I'm a big advocate for putting relationships back into public relations.” - Jason Mudd
“80% of the time they're covering prominent companies. Now, 20% of the time they're doing something else, and that's your opportunity, but it's only 20% of the time. So you've got to think more opportunistically about looking for ways to get woven into and tied into the organization.” - Jason Mudd
“The more you act like a publicly traded company even when you're not public and you're willing to talk openly about your numbers, whether they're true financial dollars or percentages, then that makes you have more substance to the news that you're sharing and therefore automatically makes you more newsworthy.” - Jason Mudd
“Have an audience focus, empathetic message about why they should care, how this is going to help them.” - Jason Mudd
If you enjoyed this episode, please share it with others and leave us a review!
About Jason Mudd:
Jason Mudd is the CEO of Axia Public Relations, with a career spanning decades and collaborations with prominent organizations, including American Airlines, Hilton, and Verizon.
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
In this episode, Kate Meyers Emery, Ph.D., joins On Top of PR host Jason Mudd to discuss ways organizations can use data-centric storytelling on social media to raise awareness and engagement.
Tune in to learn more!
Our Guest:
Our episode guest is Kate Meyers Emery, Ph.D., senior digital communications manager at Candid, a nonprofit providing comprehensive data and insights on the social sector.
Five things you’ll learn from this episode:
1. What to do when you are swimming in data and how to turn it into a story for your organization.
2. How smaller social media teams can leverage their own data.
3. Ways organizations can experiment with data to drive brand awareness and engagement.
4. How to create good social media content without visually appealing subjects.
5. Common mistakes organizations make on social media.
Quotables
Data is really attractive to audiences. When you use numbers, people love it. People love numerals. It's our hook. — @Kate Meyers Emery
When you're communicating, there's two personality types: one is interested in emotion and the other is logic. If you can create a venn diagram and appeal to both at the same time without alienating one of the audiences, that's a good blend. — @JasonMudd9
You gotta make the platforms happy. The platforms don't want you to leave social media. You have to put stuff out there that makes the platforms happy that drives more engagement on the platform. — @Kate Meyers Emery
People want to connect with other people. People don't want to connect with faceless brands. — @Kate Meyers Emery
There's always three options. If you get more than that, you get analysis paralysis, and no one wants to make a decision. And the simple answer is usually the best answer. — @JasonMudd9
Kate Meyers Emery, Ph.D., is the senior digital communications manager at Candid, where she leads the strategy, content production, and analysis of organic social media. Kate uses experimentation and data-driven storytelling to get people the information they need to do good.
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
Pam Fultz and Jason Mudd discuss the importance of purpose-driven storytelling for PR professionals.
Guest:
Our episode guest is Pam Fultz, Senior Community Relations Manager at Bentley Village. Pam is also an adjunct lecturer for the University of Florida and Northeastern University. She is a past president of PRSA’s Gulf Coast chapter.
Five things you’ll learn from this episode:
What purpose-driven storytelling is
Why purpose-driven storytelling is important
How writers can pull at their audience’s heartstrings
Why PR professionals should use mission-driven stories
How to create purpose-driven stories without sounding too salesy
Quotables
“PR is not just about media coverage, it’s more.” — @Jason Mudd
“Stories are designed to make an emotional connection with people … and ultimately create brand loyalty.” — Pam Fultz
“PR's role is not just external communication, it's also internal communication.” — @Jason Mudd
“You have to find the stories. You have to dig deep and find those connections.” — @Pam Fultz
If you enjoyed this episode, would you please share it with others and leave us a review?
About Pam Fultz
Pam Fultz, M.S., APR, is an educator, public relations professional, and volunteer. She works as the senior community relations manager of Vi at Bentley Village and teaches as an adjunct lecturer for the University of Florida and Northeastern University. Pam teaches graduate courses in Public Relations Measurement & Evaluation, Public Interest Communications: Measuring Social Change, and Crisis Communications. She also serves as a Wildlife Committee ambassador for the Conservancy of Southwest Florida.
Pam holds a Master of Science degree in corporate and organizational communications from Northeastern University in Boston and a Bachelor of Science degree in communications from Wright State University in Dayton, Ohio. She is a past president of PRSA’s Gulf Coast chapter.
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
Disaster Communications: 5 Ways to Make the Most of A Bad Situation with Amy Susán
Amy Susán and Jason Mudd discuss disaster communications and five ways to make the most of a bad situation.
Guest:
Our episode guest is Amy Susán of Columbia, Missouri. She is the Director of PR and Communications at EquipmentShare, where she harnesses digital tools and an engaging approach to develop and guide mission-based visions, influential brands with purpose, and unforgettable campaigns.
Five things you’ll learn from this episode:
How authenticity leads action
Identifying an ambassador
Establishing a reputable partner
Letting others tell your story
The power of internal communications
Quotables:
[05:59] “What we're talking about today is, you know, not necessarily how to take advantage of those instances, but how to do the best for your company and most importantly, for those people that are impacted.” - Amy
[06:08] “When we talk about disaster communications and crisis communications as it relates to natural disasters, I really think it needs to be handled, and it sounds so ominous, but D.E.A.D. And that's handled delicately, empathetically, and diplomatically.” - Amy
[06:30] “You have to imagine that you are there because it's going to have to come up authentic. And if not, it's just going to ring on deaf ears.” - Amy
[07:13] “It's the traditional “P’s” of PR, so we protect our identity and our public image. We promote all of our services and then we position our company as a thought leader.” - Amy
[08:25] “You have to remove yourself so that you can get the correct information. But then you also have to, at a later time, really go through those feelings and experience them.” - Amy
[08:37] “Journalists are supposed to be independent observers, right? And so if you know, it can be hard for them to do that sometimes. It can also be hard for them to, you know, separate those emotions.” - Jason
[11:35] “Identifying an ambassador on the ground that truly embodies your core values is really, really important.” - Amy
If you enjoyed this episode, would you please share it with others and leave us a review?
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
Franchising, Home Improvement & Home Services with Ryan Spalding
Ryan Spalding and Jason Mudd discuss franchising, home improvement and home services.
Guest:
Our episode guest is Ryan Spalding of Toronto, Canada. He is the Director of Franchise Marketing at Garage Living where he has created and implemented the marketing strategy for over 40 franchise locations and leads the marketing team across all marketing channels.
Five things you’ll learn from this episode:
How marketing in the music industry differs from the home improvement industry
How customer home service has changed after the pandemic
How online reviews impact lead generation
The nuances of doing business internationally
How PR can be used for franchisors
Quotables:
[04:50] “[In the music industry and the home improvement industry] you’re still using the same marketing principles. You're identifying your target market and you’re looking at tactics to reach those of that audience, whether it’s through traditional marketing, avenues, digital marketing avenues, or whether it’s through publicity campaigns.” - Ryan
[09:52] “During the pandemic, it was almost easier [for franchises] to launch, because everyone is really interested in improving your home during the pandemic.” - Ryan
[11:12] “I think that the demand is reverting back to what it was before the pandemic. Now you’re maybe back in the office and can travel. There’s options to spend your money in other places.” - Ryan
[18:37] “Now more than ever, online reviews are more important than perhaps they were a couple years ago. Especially for our industry and our segment.” - Ryan
[19:04] “People are going to online reviews whether it’s Google, Facebook, or the platform to see what the reputation is of the company, especially if they’re not too familiar with it. That’s a perfect place for them to go to.” - Ryan
[19:30] “Google reviews are obviously super important because they feed into other aspects like your SEO and your google rankings.” - Ryan
[21:00] “People are going to look to profiles to see if they’re active, if they have a lot of followers, how they are responding to people leaving comments. It’s just another way to build your reputation and your social trust.” - Ryan
[23:00] “When we’re looking at our marketing strategy, we’re not looking at just one area of marketing, whether it be digital advertising, Google reviews, or social media, we’re not just looking at them in silos, we’re looking at them as a whole picture. I believe that PR plays a big role in that.” - Ryan
If you enjoyed this episode, would you please share it with others and leave us a review?
About Ryan Spalding
Ryan Spalding of Toronto, Canada, is the Director of Franchise Marketing at Garage Living. Before breaking into the franchising and home improvement industry, Ryan worked in marketing for the music industry for 17 years. He worked with both Warner Music Canada and Dine Alone Records. Ryan joined Garage Living in 2020 where he has created and implemented the marketing strategy for over 40 franchise locations and leads the marketing team across all marketing channels.
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
PR tips with a former news anchor with Bob Wiltfong
Bob Wiltfong and Jason Mudd discuss PR tips from a former news anchor.
Guest:
Our episode guest is Bob Wiltfong, a retired TV News personality and now Axia’s Public Relations Account Director.
Five things you’ll learn from this episode:
How to build media relationships
Knowing when the pitch is right
What is newsjacking
The elements of news
How to leverage local news on behalf of your brand
Quotables
4:10 “It's helpful to frame it as all you need is really one yes, that's all you're looking for is one yes. You're in a sea of no’s. So, you're just swimming through no's to get to that one yes, and you will find that one yes. You just got to keep swimming.” – @Bob Wiltfong
4:30 “In PR, I tell people that the first 50 rejections are the hardest. So, once you get past having people say no 50 times, then it just kind of rolls off your back. The other cliche I like to say is a quick no is better than a forever maybe.” – @Jason Mudd
6:45 “Sometimes you just have to change things up if you're getting ghosted. Try to approach them from a different channel.” – @Jason Mudd
8:28 “One practice that's very helpful is the idea of read and react [by Michael Smart]. Instead of trying to please the journalists and consume everybody, all you're trying to do is consume your top-focused targets. Every day make a point of consuming maybe one or two of their content pieces and then contact them or reach out to them with no pitch, just compliments.” – @Bob Wiltfong
9:35 “PR people can't be PR people if they're not spending time consuming content. You can't pitch something that you've never seen. I don't know a single PR person who's really good at what they do, who does not consume news.” – @Jason Mudd
12:20 “Clients who I see aren't successful with media are those that can't spend time with a journalist unless they're going to cover them. That's just the wrong approach. You're not investing the relationship the right way.” – @Jason Mudd
19:30 “When you talk about real estate, you talk about location, location, location. With news, it's local, local, local.” – @Bob Wiltfong
23:50 “The three elements I was taught in J School are very true. Is it timely? Is it local? Is it out of the ordinary?” – @Bob Wiltfong
28:37 “One of the things we have in our arsenal, as PR people, is that journalists and outlets are an open book for their staff.” – @Bob Wiltfong
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
Our episode guest is Jason Mudd, CEO of Axia Public Relations.
Five things you’ll learn about in this episode:
Starting using AI
Using caution with AI
Setting up policies around using AI
Communicating and enforcing policies around AI
Ways to use AI
Quotables
“AI is a tool that can help you be more productive, and like anything else — when mobile technology came out, when social media came out, when e-commerce came out — you can either ignore those things or you could be early adopters of those things and start pioneering the way.” — @JasonMudd9
“AI works really fast and is a very helpful and powerful tool. The issue is the quality of the tools. The quality of the tool reminds me of an intern, a college student or maybe even a high school student as far as the quality of the work goes.” — @JasonMudd9
“You really are going to have to take this [AI] rough draft, and I emphasize the rough in it, and finesse it, tweak it, and modify it to get it to where it needs to be production ready.” — @JasonMudd9
“Like what Ronald Reagan said, ‘trust but verify’ — so you need to verify that people are following the policies that you created, and you need to enforce those policies.” — @JasonMudd9
“We are not using AI to replace the talent that we have at our agency or the talent assigned to your account. Instead, we’re using AI to keep those people doing what is called their highest and best use — HBU.” — @JasonMudd9
“AI is a rough draft; it’s an entry-level virtual assistant giving you some guidance.” — @JasonMudd9
“If [you] can’t give input properly, [you’re] never going to be able to use AI properly.” — @JasonMudd9
If you enjoyed this episode, would you please share it with others and leave us a review?
About Jason Mudd
Jason Mudd is a trusted adviser and dynamic strategist for some of America’s most admired brands and fastest-growing companies. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002. Forbes named Axia as one of America’s Best PR Agencies.
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
Shattering the Six Gender Bias Barriers Still Holding Women Back at Work with Amy Diehl
Amy Diehl and Jason Mudd discuss how bias against women persists in female-dominated workplaces.
Guest:
Our episode guest is Amy Diehl, Ph.D., the chief information officer at Wilson College and a workplace gender bias expert and consultant. She has a 27-year career in information technology and is a prominent gender equity researcher. Her work has been published in academic journals, book chapters, and in Fast Company, Ms. Magazine and Harvard Business Review.
Five things you’ll learn from this episode:
Why men are in leadership roles more often than women
What makes an industry equitable
How to make your workplace healthy for men and women
The phenomenon of presentism
How to eliminate bias and what can women do if they are confronted by bias
Quotables
“What's better is for managers, for leaders, to set goals for their employees, you know, certainly provide them with the resources to meet their goals and the support that they need, but measure the success by the goals and not just by the time spent in that chair.” - Amy Diehl
“Workplaces were originally built by men and for men with men's needs in mind, but not women’s. So one aspect of male privilege is something called male gatekeeping. So when the men are in charge, they get to decide who gets to enter leadership. And when they do allow women into leadership, when they're using male gatekeeping, they put boundaries around women's authority.” - Amy Diehl
“The problem is the pipeline for the sake of women, it leaks. And again, it's because of the barriers that they're facing day in and day out.” - Amy Diehl
“There’s things you can do to make your workplace healthy, not just for women, but for men too. And so if you are the person at the top, you're a leader. There's lots of steps you can take.” - Amy Diehl
“Whenever women encounter bias or are confronted by bias, the first thing is they should not take it personally.” - Amy Diehl
If you enjoyed this episode, please share it with others and leave us a review!
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
How to become an excellent TEDx speaker with Alan Cohen
Our episode guest is Alan Cohen, an author, public speaker, executive coach, and trainer for organizations and individuals seeking to maximize potential and drive peak performance in their lives, organizations, and careers. He is a Ted Talk speaker, and trains other speakers to speak on the stage and to use speaking to grow their business.
Five things you’ll learn from this episode:
What makes a good speech
How to stand out against other TEDx applicants
How to be bold and back it up
Why you need to identify your goal of being a TEDx speaker
Why you shouldn’t be afraid if your idea isn’t new
Quotables
“I tell people all the time, you know, you've got to say something provocative, contrarian, and unique that they haven't heard everybody else say, because you sound like everybody else, they're not going to pick you.” — @JasonMudd9
“The thing that I think makes a great TEDx speech is it is when people really bring their stories and their histories into the story and are willing to be vulnerable in that way too, regardless of what the topic is.” - Alan Cohen
“So if you've got props like bring them, if you feel like if, if singing is part of your story, then sing. Do creating art on stage. Do that, play the drums, do whatever that. I think creativity goes a long way, as long as it doesn't obscure the key message and the way that you want people to be thinking differently.” - Alan Cohen
“The more pure your purpose for doing it, I think, the more the energy of your application will appeal to the committee.” - Alan Cohen
“It's researching the different TEDxes that are happening all around the country, all around the world, looking at the themes online, and seeing if you can connect your origin story, your journey to one of the themes.” - Alan Cohen
If you enjoyed this episode, please share it with others and leave us a review!
About Alan Cohen Our episode guest is Alan Cohen, an author, public speaker, executive coach, and trainer for organizations and individuals seeking to maximize potential and drive peak performance in their lives, organizations, and careers. He is a Ted Talk speaker, and trains other speakers to speak on the stage and to use speaking to grow their business. Spending decades as both a marketing expert and Human Resources consultant, he presided over the successful launch of the Harry Potter series as Scholastic’s Director of Marketing, as well as Director of Communications for the Broadway League. As an Executive Coach, Alan has worked with global organizations including Bloomberg, Tiffany, American Express, NBC, Bravo, Edelman Public Relations and MetLife.
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
Our episode guest is Dave Auchter, vice president at Haskell. In this episode, Dave Auchter joins host Jason Mudd to discuss all things content. They discuss the three pillars of content and other information regarding technology Haskell uses and how they keep their job sites safe.
Five things you’ll learn from this episode:
No tricks, just content
The technology stack
The three pillars of content
How Haskell is creating safer job sites
Tips on attracting, recruiting, and retaining talent
Quotables
“We typically say 70 to 80% of our customers are repeat customers, but as you can imagine, as we've grown, it's taken new customers to help with that growth.” — Dave Auchter
“Optimize first for the human and second for SEO.” — @JasonMudd9
“If you’re going to buy a mattress, buy a good mattress because you’re going to be on that mattress for a third of your life. That’s the same with your work.” — Dave Auchter
“Yeah, but not just content. We talk about business development in three stages.” — Dave Auchter
If you enjoyed this episode, would you please share it with others and leave us a review?
About Dave Auchter
Dave is chief marketing officer at Haskell overseeing enterprise-wide corporate marketing. Haskell delivers more than $2 billion annually in architecture, engineering, construction (AEC) and consulting solutions to assure certainty of outcome for complex capital projects worldwide.
Disclosure: One or more of the links we shared here might be affiliate links that offer us a referral reward when you buy from them.
Sponsored by:
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.