Explore every episode of the podcast On Branding Podcast

In this episode of the On Branding Podcast, host Arek talks with Lauren Bayne, a seasoned branding and marketing expert. 

They discuss the distinctions and strategies behind brand refreshes and rebrands, share practical insights on creative strategy, development, and execution, and discuss the impact of AI in branding.

Lauren also shares her branding journey and current trends in the industry.

Tune in for valuable tips on using AI tools, understanding market trends, and improving brand engagement.

Podcast Page: https://www.ebaqdesign.com/podcast/rebrand-refresh-redesign

In this episode of the On Branding Podcast, host Arek welcomes Brandie Weaver, an expert in elevating brands through live events. 

They discuss the benefits of live event marketing, the cost-effectiveness of hosting versus sponsoring, and strategic tips, like bartering, to maximize return on investment. 

Brandie shares insights on organizing impactful, intimate events and how startups can leverage their networks and resources for successful execution.

Tune in for actionable advice on event strategy and brand engagement.

Podcast Page: https://www.ebaqdesign.com/podcast/live-events

In this episode of the On Branding Podcast, host Arek interviews Dr. Anastasia Kārkliņa Gabriel, Senior Insight Lead at Reddit and author of 'Cultural Intelligence for Marketers'. We discuss the superficial inclusivity in marketing and the deeper understanding necessary for true inclusivity. Anastasia also provides actionable advice for marketers to expand their cultural literacy and create impactful, inclusive campaigns.

Podcast Page: https://www.ebaqdesign.com/podcast/power-of-culture-in-marketing

In this episode, Arek sits down with Patrick Taggart, a distinguished video production expert and the driving force behind SkyBlue Creative. Patrick delves into the nuances of creating impactful video narratives and strategically using unscripted dialogue to forge genuine connections. Boasting years of industry leadership, he stresses the value of showcasing a brand’s unique story and engaging audiences with sincerity. Patrick also sheds light on the common traps in video marketing, highlights the essence of raw, authentic content, and offers actionable tips for mastering the art of video storytelling. Tune in to absorb Patrick’s profound insights on enhancing your brand’s narrative and cultivating lasting relationships with your audience in today’s fast-paced digital world.

In this episode, Arek welcomes Maggie Walsh, a respected branding strategist known for her expertise in brand development and cultural engagement. Maggie shares insights into crafting compelling brand identities and leveraging cultural moments to build loyal fan bases. With over 12 years of industry experience, she emphasizes the importance of understanding brand values and effectively engaging with cultural trends. Maggie also discusses common branding pitfalls, underscores the significance of authenticity, and provides practical guidance for navigating the dynamic social media landscape. Tune in to glean valuable insights from Maggie on elevating your brand’s identity and nurturing enduring connections with your audience amidst the ever-evolving business landscape.

In this episode, Arek is joined by Richard Weylman, a celebrated consultant and Hall of Fame speaker. Richard, with his rich history in sales and customer engagement, unpacks his latest book, ‘Hundred Proven Ways to Acquire and Keep Clients for Life.’ He shares insights into the importance of creating memorable customer experiences and the role of empathy in sustaining client relationships. Drawing from his extensive background working with diverse industries, Richard provides actionable strategies for businesses aiming to thrive through customer re-engagement. Tune in to gain valuable knowledge on how to elevate your brand’s client acquisition and retention in today’s competitive market.

In this episode, Arek sits down with Mitch Duckler, the founder of Full Surge, a forward-thinking brand strategy consultancy. Mitch, a seasoned brand consultant, TEDx speaker, and best-selling author, delves into his latest work, ‘The Future Ready Brand,’ offering insights into how brands can navigate and stay ahead in an ever-evolving landscape. He shares his experiences from his extensive career working with industry giants like ExxonMobil and Hyatt Hotels, and discusses his interviews. Tune in to this enlightening conversation to learn how your brand can harness the power of innovation and maintain relevance in the dynamic market of today and tomorrow.

In this episode, Arek talks with Mickie Kennedy, the founder of e-releases, a leading press release distribution service that helps small businesses, authors, and startups reach top media outlets. Mickie shares his journey from working at a telecom research startup, where he saw the impact of effective press releases, to launching e-releases, a company that has been helping clients get featured in prestigious publications for over two decades. Don’t miss this informative conversation about leveraging the power of press releases to boost your brand awareness and authority.

In this episode, Arek chats with Carlos Williams, the founder of DBC, a New York-based creative agency that works with clients such as Spotify, Bank of America, Meta, and more. Carlos reveals his distinctive approach to branding and the significance of using and understanding data to guide design. He also stresses on the importance of incorporating equity as an element of branding strategies to reach a wider and more diverse audience. Don’t miss this captivating conversation about mastering the challenges of modern branding and design and its intersection with data.

In this episode, Arek engages in a conversation with Jess Cervellon, the VP of customer experience at Feastables by MrBeast, who is transforming the landscape of SMS marketing. They delve into the crucial role of customer interaction in enhancing a company’s rapport with its consumer base and aligning its communication with market trends. Cervellon provides a glimpse into her journey and the insights she gained from her transition to establishing a two-way dialogue with customers. This intriguing discussion about navigating the complexities of modern customer experience and its overlap with marketing is not to be missed!

In this episode, Arek talks with Marin Richardson, a former national TV reporter and founder of DisruptPR, a leading PR agency for social impact. They examine the vital role of public relations in improving a company’s relationships within its communities and aligning its messages with societal trends. Richardson shares her journey and insights from her switch from journalism to establishing her PR agency and tips for building and maintaining relationships with journalists. Don’t miss this fascinating conversation about tackling the challenges of modern PR and its intersection with marketing!

In this episode, Arek interviews Amin Shaykho, the young entrepreneur and founder of Kadama, a $50 million tutoring app. They discuss the key aspects of social media marketing and how to excel at them. Shaykho shares his ingenious ‘social media first’ approach and tips for creating viral content that attracts and retains users. Don’t miss this insightful conversation about mastering the challenges of modern marketing and social media marketing!

In this episode, Arek engages in a captivating conversation with Clint Runge, the acclaimed youth culture expert and founder of Archrival. They delve into the crucial elements of brand strategy and positioning, and how to master them. Runge unveils his innovative ‘gatekeeperless’ approach and imparts best practices for articulating your brand’s purpose and conveying it effectively. Don’t miss this enlightening discussion about navigating the dynamics of contemporary marketing and brand positioning!

In this episode, Arek talks with the award-winning positioning expert and author Jackie Bebenroth. They explore the key aspects of brand strategy and positioning and how to achieve them. Bebenroth reveals her unique approach called ‘productive distancing’ and shares best practices for defining your brand’s purpose and communicating it effectively. Don’t miss out on this fascinating conversation about discovering your brand’s strategy and positioning!

In this episode, Arek chats with the marketing entrepreneur and author Ben Guttmann. They discuss the importance of clear, simple messaging in branding and the strategies to achieve it. Guttmann shares key principles for developing effective messages and anecdotes from successful campaigns. Don’t miss out on this insightful conversation about enhancing your brand’s communication!

In this episode, I chat with Tom Schwab, the founder of Interview Valet and a podcast interview marketing expert. We dive into the power of leveraging other platforms, the effectiveness of podcast interviews in marketing, and the practical insights from his bestselling books. Schwab also warns about digital marketing pitfalls that could harm businesses. Don't miss out on valuable advice for using podcast interviews in your growth strategy!

In this episode, I talk to Benoit Beaufils and Subodh Deshpande, the co-founders of Innate Motion, a purpose agency that humanizes businesses and helps them make a positive impact. They share their secrets and stories from working with brands like Jaguar, Lacoste, and Hellman’s, and introduce their new book ‘Utopia Brands,’ which shows the future of marketing and branding. Listen and learn how to make your brand more meaningful and impactful.

I had the pleasure of interviewing Kaine Levy, founder of Venture Agency, on my latest podcast episode. We discussed brand strategy for B2B businesses and how to find gaps in the market. Don't miss this insightful conversation! Listen now!

In the 94th episode of the On Branding Podcast, Arek Dvornechuck interviews Carolina Luna, and they talk about portraits & personal branding photography. Podcast page: https://www.ebaqdesign.com/podcast

In the 93rd episode of the On Branding Podcast, Arek Dvornechuck interviews Jessica Embree, and they talk about how to increase your brand visibility.

Podcast page: https://www.ebaqdesign.com/podcast

In the 92nd episode of the On Branding Podcast, Arek Dvornechuck interviews AJ Silber, and they talk about how to use SEO to grow your business.

Podcast page: https://www.ebaqdesign.com/podcast

In the 91st episode of the On Branding Podcast, Arek Dvornechuck interviews Marin Davis, and they talk about marketing and branding for small businesses.

Podcast page: https://www.ebaqdesign.com/podcast

In the 90th episode of the On Branding Podcast, Arek Dvornechuck interviews Chris Kocek, and they talk about the insight building process. Podcast page: https://www.ebaqdesign.com/podcast

In the 89th episode of the On Branding Podcast, Arek Dvornechuck interviews Matthew Hughes, and they talk about how to launch a YouTube channel.

Podcast page: https://www.ebaqdesign.com/podcast

In the 88th episode of the On Branding Podcast, Arek Dvornechuck interviews Mickie Kennedy, and they talk about how to get local media coverage.

Podcast page: https://www.ebaqdesign.com/podcast

In the 87th episode of the On Branding Podcast, Arek Dvornechuck interviews Tim Leon, and they talk about dynamic branding as the key to brand success.

Podcast page: https://www.ebaqdesign.com/podcast

In the 86th episode of the On Branding Podcast, Arek Dvornechuck interviews Luke Charlton, and they talk about how to get coaching clients. Podcast page: https://www.ebaqdesign.com/podcast

In the 85th episode of the On Branding Podcast, Arek Dvornechuck interviews Eddie Yoon, and they talk about how to name and claim your niche. Podcast page: https://www.ebaqdesign.com/podcast

In the 84th episode of the On Branding Podcast, Arek Dvornechuck interviews Bryan Adams, and they talk about how to create a compelling employer brand. Podcast page: https://www.ebaqdesign.com/podcast

In the 83rd episode of the On Branding Podcast, Arek Dvornechuck interviews Lillian Marsh, and they talk about when to update your branding and messaging. Podcast page: https://www.ebaqdesign.com/podcast

In the 82nd episode of the On Branding Podcast, Moon interviews Ryane LeCesne, and they talk about personal branding and living your brilliance. Podcast page: https://www.ebaqdesign.com/podcast

In the 81st episode of the On Branding Podcast, Arek Dvornechuck interviews Carolyn Walker, and they talk about how to craft successful brand-building campaigns. Podcast page: https://www.ebaqdesign.com/podcast

In the 80th episode of the On Branding Podcast, Arek Dvornechuck interviews Kyle Stout, and they talk about how to elevate your brand and scale your growth.

Podcast page: https://www.ebaqdesign.com/podcast

In the 79th episode of the On Branding Podcast, Arek Dvornechuck interviews John Nunziato, and they talk about how to elevate consumer brands. Podcast page: https://www.ebaqdesign.com/podcast

In the 78th episode of the On Branding Podcast, Arek Dvornechuck interviews Tomer Hen, and they talk about how to market your brand using micro-influencers. Podcast page: https://www.ebaqdesign.com/podcast

In the 77th episode of the On Branding Podcast, Arek Dvornechuck interviews Abbey McGrew, and they talk about how to make an effective e-commerce website. Podcast page: https://www.ebaqdesign.com/podcast

In the 76th episode of the On Branding Podcast, Arek Dvornechuck interviews Scott Keyser and they talk about the power of words and the 21 writing techniques. Podcast page: https://www.ebaqdesign.com/podcast

In the 75th episode of the On Branding Podcast, Arek Dvornechuck interviews Yamilca Rodriguez and they talk about how to create your own personal brand. Podcast page: https://www.ebaqdesign.com/podcast

In the 74th episode of the On Branding Podcast, Arek Dvornechuck interviews Lucas DiPietrantonio and they talk about the role of branding in the digital age. Podcast page: https://www.ebaqdesign.com/podcast

In the 73rd episode of the On Branding Podcast, Arek Dvornechuck interviews Emmanuel Probst and we talk about the art and science of brand transformation. Podcast page: https://www.ebaqdesign.com/podcast

In the 72nd episode of the On Branding Podcast, Arek Dvornechuck interviews Natalia Talkowska and we talk about the power of visual storytelling. Podcast page: https://www.ebaqdesign.com/podcast

In the 71st episode of the On Branding Podcast, Arek Dvornechuck interviews Steve Multer and we talk about corporate storytelling for value-driven marketing.

Podcast page: https://www.ebaqdesign.com/podcast/

In the 70th episode of the On Branding Podcast, Arek Dvornechuck interviews Chris Pistorius and we talk about how to market a dental practice.

Podcast page: https://www.ebaqdesign.com/podcast/

In the 69th episode of the On Branding Podcast, Arek Dvornechuck interviews Faisal Siddiqui and we talk about how to build a big brand on a small budget. Podcast page: https://www.ebaqdesign.com/podcast/building-a-brand

In the 68th episode of the On Branding Podcast, Arek Dvornechuck interviews Karsten Kjems and we talk about the power of sonic branding. Podcast page: https://www.ebaqdesign.com/podcast/sonic-branding-discussion

In the 67th episode of the On Branding Podcast, Arek Dvornechuck interviews Daniel Adoff and we talk about the art of illustration in branding. Podcast page: https://www.ebaqdesign.com/podcast/illustration-branding

Learn how to trademark your brand. In the 66th episode of the On Branding Podcast, I interview Andrei Mincov and we talk about the process of trademarking a brand.

Learn about using de-positioning as brand strategy.

In the 65th episode of the On Branding Podcast, Arek Dvornechuck interviews Todd Irwin and talks about de-positioning as brand strategy.

Learn more: ➡️ https://www.ebaqdesign.com/podcast

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Support this podcast: https://anchor.fm/ebaqdesign/support

Learn about how you can write a creative brief.

In the 64th episode of the On Branding Podcast, Arek Dvornechuck interviews Howard Ibach and talks about writing a creative brief.

Learn more: ➡️ https://www.ebaqdesign.com/podcast/creative-brief

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Support this podcast: https://anchor.fm/ebaqdesign/support

Learn about how you can build a strong brand image.

In the 63rd episode of the On Branding Podcast, Arek Dvornechuck interviews Fredrik Öst and Erik Kockum and talks about how you can build a strong brand image.

Learn more: ➡️ https://www.ebaqdesign.com/podcast

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Support this podcast: https://anchor.fm/ebaqdesign/support