Explore every episode of the podcast Not-So Kind Regards
| Title | Pub. Date | Duration | |
|---|---|---|---|
| How Vision (Not Hustle) Builds Resilient Brands with Sabbia Co.’s Katie Tingle | 06 Feb 2025 | 00:53:10 | |
Success isn’t about grinding 24/7, it’s about having a clear vision and trusting it through the highs and lows. In today’s episode, Caroline Moss and Maddy Birdcage sit down with Katie Tingle, founder of Sabbia Co., a skincare brand where plant-based medicine meets cosmetic science. We discussed what sustains a long-term business: alignment, resilience, and staying true to your purpose. Katie, a Full Library™ student, gets real about the moment she almost walked away from it all, the mindset shift that brought her back, and how she rebuilt a business that now feels more fulfilling, aligned, and profitable than ever. If you’ve ever felt like giving up, this episode is for you. Episode Highlights
Take the Next Step: Express Mode™ early bird pricing is live! Learn how to utilise AI to scale your marketing with lightning speed. Save more than $1,000 here:
Connect with us:
Connect with Katie + Shop Sabbia Co.:
To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here | |||
| How to Get What You Want (No Matter What Happens) | 30 Jan 2025 | 00:25:51 | |
In today’s episode, Maddy Birdcage gets raw and real, sharing personal stories and game-changing mindset shifts to help you stop walking through life with a victim mentality. From overcoming health challenges to building a sustainable business, this episode is packed with honest advice, practical tips, and inspiring reminders that life is happening for you, not to you. Episode Highlights:
Take the Next Step: Express Mode™ early bird pricing is live! Learn how to utilise AI to scale your marketing with lightning speed. Save more than $1,000 here:
Connect with us:
To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here | |||
| How Free Content Built an 8-Figure Brand: Kaitlyn Elford’s Strategy | 14 Nov 2024 | 00:51:41 | |
This episode dives into the raw journey of building a multi-million-dollar brand from scratch, balancing ambition with authenticity, and learning the power of serving your audience with real value. Caroline interviews Kaitlyn Elford, owner and founder of Lost Artistry Lash. Kaitlyn shares how her approach to social media, overcoming burnout, and creating products that genuinely meet industry needs propelled Lost Artistry Lash to success—and how staying true to your passion can help any business thrive. Episode highlights:
Next Steps: Ready to take your social media game to the next level? Check out Birdcage School’s Full Library, offering tools, templates, and mindset resources to build your marketing strategy from the ground up. Access here: Birdcage Full Library. Next Live Workshop: 22nd November at 10 am (AEST) Connect with us:
To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here | |||
| 5 Ways to Keep Posting Daily to Social Media | 07 Nov 2024 | 00:35:13 | |
In this episode of Not So Kind Regards, Maddy and Caroline throw down the unfiltered truth about posting on social media without burning out or overthinking. Forget the fluff—it's time to get real about showing up. They share five hard-hitting steps to cut through the noise, tap into your audience’s real desires, and get your content machine running like clockwork. No excuses, no hiding—just pure, unapologetic action. If you’re ready to take charge and make posting daily feel like second nature, this episode’s got your back. References for Further Learning: If you enjoyed this episode, check out these past episodes on related topics:
Next Steps: Ready to take your social media game to the next level? Check out Birdcage School’s Full Library, offering tools, templates, and mindset resources to build your marketing strategy from the ground up. Access here: Birdcage Full Library. Next Live Workshop: 22nd November at 10 am (AEST) Connect with us: Not-So Kind Regards Instagram: https://www.instagram.com/notsokindregards_podcast/ Birdcage Instagram: https://www.instagram.com/birdcage_school/ Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/ Birdcage LinkedIn: https://www.linkedin.com/company/7600856 Caroline Moss Instagram: https://www.instagram.com/caro__moss/ Caroline Moss TikTok: https://www.tiktok.com/@caro_moss To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here
To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here | |||
| How to ditch your marketing excuses | 31 Oct 2024 | 00:45:08 | |
In this episode of Not So Kind Regards, Maddy and co-host Caroline are back together after six weeks, diving into why taking marketing seriously is essential for business success. They share candid insights on juggling parenthood and entrepreneurship, exploring how neglecting marketing can stifle growth. The duo tackles common challenges like balancing work-life demands, overcoming limiting beliefs, and moving beyond excuses in marketing. You will walk away with practical tips for consistent content creation, handling customer questions, and building resilience in business. The episode wraps up with an inspiring reminder: prioritize your marketing to fuel your business’s growth. Episode Highlights:
Next Live Workshop:
To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here | |||
| Confessional: Biggest mistakes I’ve made this year in business | 24 Oct 2024 | 00:31:05 | |
In this episode of the Not So Kind Regards podcast, host Maddy Birdcage gets real about the mistakes she made throughout 2024, both in business and life, and the lessons she's taking away from them. From people-pleasing to misaligned strategies, Maddy breaks down how to bounce back and learn from those mess-ups, offering advice for entrepreneurs, marketers, and business owners. You'll hear how she’s working on balancing productivity, staying aligned with her audience, and navigating the ups and downs of running a business.
Next Live Workshop:
To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here | |||
| Classic Drops: Using Psychology in Your Marketing | 17 Oct 2024 | 00:34:46 | |
We are bringing this Classic Drops Replay episode back. It has been carefully curated and aged to perfection—like a fine wine resting in a cellar. This replay episode captures unforgettable moments, rich with wisdom, and full of insights that never go out of style. Whether you're a first-time listener or coming back for a fresh pour, this episode delivers the unfiltered, powerful lessons you crave. In this episode, Maddy Birdcage explores the emotional depth of the customer journey, examining how psychological schemas and brand archetypes shape consumer perception. She uncovers the psychology behind consumer choices and shows how you can revamp your marketing strategy with Birdcage Marketing. Maddy dives into the key psychological themes that drive consumer engagement: security, community, growth, well-being, and achievement. She highlights powerful ways to leverage these themes to transform your marketing approach. Key Takeaways:
Tune in to reshape your brand’s experience with these powerful insights!
To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here | |||
| How to Build Authentic Brands and Balancing Motherhood with Rebecca Klodinksy | 10 Oct 2024 | 00:52:16 | |
In this episode of the Not So Kind Regards Podcast, hosts Maddy Birdcage discuss brand building, digital marketing, and personal growth with special guest Rebecca Klodinsky. Rebecca, a self-made millionaire and co-founder of The Prestwick Place, a luxury fine jewellery brand specializing in lab-grown diamonds and bespoke craftsmanship, shares her journey of starting a business with minimal resources and becoming a favourite among celebrities. As the founder of the globally successful swimwear brand IIXIIST, Rebecca offers insights into building two thriving brands while disrupting industries with her commitment to sustainability and innovation. The conversation explores the power of authenticity, personal branding, and staying true to oneself in business. Rebecca also opens up about balancing family life with two children and her partner Lachie while running multiple companies. Listeners can expect to gain valuable lessons about entrepreneurship, personal growth, and the ever-evolving world of digital marketing.
Connct with us:
Connect with Guest:
To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here | |||
| How to build a sell-out brand in a viral world: The Journey from Influencers to MA-JR Ecommerce Success | 02 Oct 2024 | 00:54:36 | |
In this episode of the Not So Kind Regards podcast, hosted by Caroline Moss interview the founders, twin sisters Becca and Marissa, the faces behind the popular Australian fashion blog 'Twice Blessed' and clothing brand Ma-JR The Label. The sisters share their journey from university students to influential fashion bloggers and the creation of their own fashion label, Major. They discuss the origin of Twice Blessed, the challenges of starting Ma-Jr while managing motherhood, and their strategies for maintaining online community engagement and leveraging digital marketing. They also highlight the importance of building a resilient mindset and taking calculated risks, especially in the face of the ever-evolving fashion industry.
To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here | |||
| How to grab the right attention with your content during Q4 | 26 Sep 2024 | 00:52:15 | |
In this episode of the 'Not So Kind Regards' podcast, Caroline Moss is joined by Birdcage Marketing's content strategist, Maxine Edwards. With Maddy Birdcage away, Caroline and Max dive into essential content strategies to excel in Q4, focusing on Black Friday, Cyber Monday, and Christmas campaigns. They discuss the importance of mindset, avoiding common content mistakes, and understanding your audience. Episode highlights:
Resources:
Where To Find Us:
Connect with Max:
To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here | |||
| How to set up your marketing funnel for a stress free Q4 | 19 Sep 2024 | 00:32:05 | |
In this episode of the Not So Kind Regards podcast, host Caroline Moss dives into setting up a stress-free marketing funnel for Q4. With co-host Maddy currently in Europe, Caroline discusses the importance of mindset and preparation heading into Black Friday, Cyber Monday, and the holiday season. She provides insights into the origins of these sales events and offers strategic advice for businesses, emphasizing brand awareness, email engagement, and ad strategy. Caroline breaks down a real-life example of a client's successful approach and offers practical tips for creating compelling content and leveraging email lists. Tune in for a detailed guide on making the most of the high-stakes sales period without the stress.
Resources:
Where To Find Us:
To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here | |||
| How to Create a Brand that Stands Out and Builds Authentic Connections | 12 Sep 2024 | 00:41:59 | |
In this episode of the Not-So Kind Regards podcast, hosts Maddy and Caroline break down the essentials of building a solid brand strategy. They debunk the myth that a brand is just a logo, diving into the more profound elements like audience understanding and creating a unique brand essence. They also explore how being authentic and standing out drives engagement. They discuss critical components of a brand's success—essence, tone of voice, and personality—while sharing personal insights on mindset shifts and overcoming challenges to craft a genuinely compelling brand.
Resources:
Where To Find Us:
To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here | |||
| Is Using AI Cheating? | 23 Jan 2025 | 00:37:49 | |
In today’s episode, Caroline and Maddy dive headfirst into the hotly debated topic of AI in marketing. With Express Mode™ launching soon, they explore the power and pitfalls of using tools like ChatGPT. From critics claiming AI is "cheating" to showcasing how AI can turbocharge creativity, Caroline and Maddy break down the right and wrong ways to incorporate AI into your strategy. Whether you're sceptical or a full-fledged fan of AI, this episode is packed with insights on leveraging its power ethically and effectively.
Take the Next Step:
Join waitlist here: Express Mode Course - Birdcage School™
To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here | |||
| How to focus your creative spark as a multi-passionate | 05 Sep 2024 | 00:46:27 | |
Identify as a multi-passionate entrepreneur or marketer? This episode is for you. Maddy shares her personal experiences managing a neuro-spicy mind, offering insights on finding strength in multi-passionate tendencies while overcoming perfectionism and self-doubt. You’ll learn how to channel your many interests into successful ventures and the importance of surrounding yourself with the right team. This episode is packed with empowering strategies for both multi-passionates and perfectionists alike, making it a must-listen for anyone seeking to tap into their unique strengths. Episode Highlights:
Resources:
Where To Find Us:
To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here | |||
| How to let go and make messy progress as a Perfectionist | 29 Aug 2024 | 00:36:20 | |
About this Episode: Is perfectionism getting in the way of you taking action and getting it done? In this episode, we dive into the perfectionist mindset and its impact on both personal and professional life. We explore how perfectionism can actually be transformed into a superpower when you have the right tools. Caroline shares her journey of navigating perfectionism, offering insights into the challenges it presents and the strategies she has developed to overcome them. Maddy adds her perspective, highlighting the importance of balancing perfectionism with action, especially in the fast-paced world of marketing. Together, they discuss the role of self-awareness, support systems, and the importance of embracing imperfection in achieving success. Episode Highlights:
Resources:
Where To Find Us:
To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here | |||
| How to make the rest of 2024 your Winning Season | 22 Aug 2024 | 00:31:37 | |
It’s happening. We’re bringing this episode to you from... Maddy’s sauna! What better way to kick off Season 4 of the podcast than covering the topic of Winning Season from a home sauna? >>>Details on your special code to join us for Winning Season below. In this episode, we cover the mental shifts required to move from a place of feeling disappointed in yourself and not achieving your goals to one of unstoppable momentum and winning energy. This episode is packed with insights on how to align your daily actions with your broader life goals and enter a state where everything flows effortlessly. Episode Highlights:
Resources:
Where To Find Us:
To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here | |||
| How to Fast-Track Your Marketing Career: Unconventional Beginnings feat. Ebony Wareing | 15 Aug 2024 | 00:34:49 | |
How can picking up rubbish at a music festival fast-track your career to becoming a digital marketing strategist at a top agency? Tune in to hear Ebony Wareing’s story. In this episode, we chat with Ebony, a key team member at Birdcage Marketing for nearly four years. We explore the evolution of digital marketing, including the industry's response to the iOS 14.1 update, and the critical role of creativity and solid strategies. Ebony also shares her journey of balancing a successful career with motherhood, offering insights into the challenges and rewards of managing both. Episode Highlights: · Ebony's journey from a live music venue to a digital marketing strategist. · The evolution of digital marketing and the impact of iOS 14.1 on paid ads. · The importance of a strong overarching marketing strategy and continuous testing. · Insights into balancing career and motherhood in a flexible work environment. · The value of workplace culture that prioritizes mental and physical well-being. · The significance of understanding audience pain points and aligning creative content with messaging.
Resources: · Birdcage Marketing School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library | Use Code: PODCAST200 to get $200 off The Full Library™ · Marketing Boss Academy: https://www.birdcagemarketingschool.com/courses/marketing-boss-academy · Birdcage Marketing - Work with Us: https://birdcagemarketing.com.au/ Where To Find Us: · Not-So Kind Regards Instagram: https://www.instagram.com/notsokindregards_podcast/ · Birdcage Instagram: https://www.instagram.com/birdcagemarketing/ · Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/ · Birdcage Marketing TikTok: https://www.tiktok.com/@birdcagemarketing · Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage · Birdcage LinkedIn: https://www.linkedin.com/company/7600856 · Caroline Moss Instagram: https://www.instagram.com/caro__moss/ · Caroline Moss TikTok: https://www.tiktok.com/@caro_moss · Caroline Moss LinkedIn: https://www.linkedin.com/in/caromoss/
Connect with [podcast guest]: · Connect with Ebony on LinkedIn: https://www.linkedin.com/in/ebony-wareing-5692b2245/ To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here | |||
| How to become a one-person marketing machine | 10 Aug 2024 | 00:23:33 | |
No one wants to be a “one-person marketing machine” but the reality is, most entrepreneurs and marketers will need to be one at some point in their business and career. In this week’s episode, we dive into the importance of mastering becoming a one-person marketing machine. This episode is packed with actionable advice on how to approach marketing strategically, ensuring that every cog in your marketing machine is working in harmony. Episode Highlights:
Resources:
Where To Find Us:
To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here | |||
| How to Use our Ladder of Transformation to Become the Obvious Option | 01 Aug 2024 | 00:33:50 | |
Join us as we dive into the concept of the Ladder of Transformation, a powerful tool developed and implemented within the Birdcage™ Certified Marketing System, designed to help marketers and business owners articulate the true impact of their products and services. This framework breaks down the transformation process into functional, emotional, and identity-based shifts that resonate deeply with customers. Episode Highlights:
Resources:
Where To Find Us:
To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here | |||
| How to Embrace Setbacks from Almost Olympian Georgia Sheehan | 25 Jul 2024 | 00:45:35 | |
In this inspiring episode, Maddy Birdcage interviews Georgia Sheehan, a Commonwealth Games gold medalist and recent Vogue contributor. Georgia shares her journey and the challenges of narrowly missing out on qualifying for the Paris Olympics by half a point. This must-listen episode is perfect for anyone dedicated to achieving big goals and overcoming setbacks. Maddy and Georgia delve into the mindset required to handle disappointments and rebound stronger. Georgia discusses powerful techniques she developed with world-class sports psychologists over the last decade, including visualization, resilience, and mental strength. Georgia also talks about balancing her life as a professional athlete and a marketing professional, applying athletic discipline to her marketing career. This episode is packed with valuable insights and practical advice for anyone striving to achieve their dreams in sports and beyond. Episode Highlights
Resources:
Where To Find Us:
Connect with [podcast guest]:
To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here | |||
| How to Find Fulfillment in Surprising Ways with Maxine Edwards | 18 Jul 2024 | 00:27:21 | |
From closing her busy interior design business, selling her house, and moving her family to Germany, to growing to 10k followers on TikTok and becoming a content specialist, Maxine Edwards (Max) has had a whirlwind past few years. In this episode, she sits down with Maddy Birdcage and Caroline Moss to talk about her journey and how she redefined what happiness and success look like for her. Max shares her experiences, insights, and the lessons she learned along the way. Listeners are in for a treat as Max shares her personal struggles and triumphs, including how she balanced the demands of business and family, ultimately choosing to prioritise her mental health and well-being. We also dive into the world of content creation with Max as she discusses the importance of authenticity, the impact of mindset on success, and the strategies she used to grow her TikTok following. This episode is packed with actionable insights and inspiration for anyone looking to level-up their personal or professional life. Episode Highlights:
Resources:
Where To Find Us:
Connect with Max:
To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here | |||
| How to Develop a Strong Brand Strategy from Scratch with Birdcage’s Senior Creative Director | 11 Jul 2024 | 00:28:10 | |
Struggling with your brand's online presence? Want to align your visuals with your audience's deepest aspirations? Curious about the latest and most effective branding strategies? You're in the right place. In today's episode, we have a special guest, Jessica Steel, our Creative Director at Birdcage Marketing, who has been instrumental in shaping our clients' visual identities for over seven years. Jess brings a wealth of experience and a unique ability to translate clients' often unspoken desires into stunning, cohesive brand visuals. Join us as we explore the critical role of brand consistency, the importance of understanding your audience on a deeper level, and the impact of a well-thought-out brand strategy. Jess shares her insights on everything from the significance of professional photography to the limitations of AI in branding. This episode is packed with actionable advice for business owners, marketers, and designers looking to elevate their brand's visual presence and effectively communicate their value. Jess' expertise will guide you through the essential elements of creating a strong, memorable brand that resonates with your target audience. Tune in and get ready to transform your brand's visual identity with tips and strategies from a true expert in the field. Episode Highlights:
Resources:
Where To Find Us:
To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here | |||
| How to use our audience schemas to blow up your sales | 04 Jul 2024 | 00:24:05 | |
Humans make sense of the world through stories. In today’s episode, Maddy Birdcage and Caroline Moss are going to teach you exactly how to use marketing psychology to craft stories that instantly connect with your audience through Birdcage Marketing’s™ Audience Schema framework. Keep listening for real life examples to help you master this concept in your content and marketing messages. Whether you're a marketer, business owner, or just curious about psychological strategies in marketing, this episode is packed with insights and practical examples. Enjoy! Episode Highlights:
Resources:
Where To Find Us:
To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here | |||
| How to Invest Before You're Ready & Prioritise Profit with Clare Wood | 16 Jan 2025 | 00:45:45 | |
In today’s episode, Maddy sits down with Clare Wood, money mentor, accountant, and mindset coach, to unpack how business owners can confidently invest in their growth while prioritising profit over ego-driven decisions. Drawing from Maddy’s own journey—from chasing revenue milestones to building a stable, profitable business—Clare offers actionable insights on money mindset, risk-taking, and how to know if you’re ready to make that next big leap. If you’ve ever wondered how to balance bold investments with financial stability, this episode is packed with the guidance you need. Episode Highlights:
Take the Next Step: Ready to supercharge your 2025? Whether you’re looking for mindset support, impactful marketing strategies, or tools to accelerate your success, Birdcage Marketing has you covered:
Connect with Clare Wood:
Connect with us:
To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here | |||
| How to notice your limiting beliefs and rewire your mind for success with Jess Williamson | 27 Jun 2024 | 00:53:27 | |
In today’s episode, hosts Maddy Birdcage and Caroline Moss welcome renowned business coach, serial entrepreneur, and published author Jess Williamson to the show. Jess shares her incredible journey of resilience, spanning five different businesses, and how she became a celebrated business and mindset mentor. She discusses the challenges she faced and the transformative moments that led her to where she is today, including diving deep into her new book, Unstoppable Success. Jess opens up about the obstacles she encountered while scaling her swimwear brand and the mindset shifts that enabled her to overcome them. She highlights the importance of embracing visibility, owning one's story, and navigating the subconscious fears that often hinder personal and professional growth. Through her inspiring story, Jess provides valuable insights and practical advice for aspiring entrepreneurs looking to achieve unstoppable success. If you’ve been in a bit of a business funk lately, this episode will re-inspire you to expand your mindset, stay curious about your limiting beliefs, and start taking big, bold action again. Episode Highlights:
Resources:
Where To Find Us:
To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here | |||
| How to think your way out of a sales slump | 20 Jun 2024 | 00:31:24 | |
Sales slumps are a natural part of business and an opportunity to test your resilience. In this week’s episode, Maddy Birdcage and Caroline Moss dive deep into the mindset shifts and practical strategies you need to get the sales flowing again. We explore the realities of sales slumps, the importance of authentic client attraction, and actionable tactics to diagnose and fix sales issues with your marketing. Maddy also shares her personal experience of turning her business around by shifting her mindset. Pop this episode on while you’re cooking, commuting, or on your hot-girl walk, and discover valuable insights on aligning your mindset with your business goals, navigating economic slowdowns, and the power of strategic thinking in sales. Episode Highlights
Resources:
Where To Find Us:
To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here | |||
| From $5k to $95k Months: How to Launch an Ecommerce brand with Dallas Pay from True Colours | 13 Jun 2024 | 00:48:26 | |
You’re going to want to get your notes app out for this one. In this episode of the Not-So Kind Regards Podcast, we interview Dallas Pay, the founder of True Colours, a festival fashion wear brand that’s taking the world’s festival wear by storm. Dallas shares her journey from being a cheerleading coach and retail worker to creating a thriving business that scaled from $5K to $95K in monthly sales. We talk about how she first went viral and quit her job to go all in on True Colours, her marketing strategy, her content creation process and so much more. Tune in to learn about Dallas's challenges, mindset shifts, and the innovative strategies that helped her grow her brand to where it is today. Episode Highlights:
Resources:
Where To Find Us:
To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here | |||
| Inside Our Half-Million Dollar Evergreen Funnel: The Blueprint Revealed | 30 May 2024 | 00:29:21 | |
Have you ever wanted to peek behind the curtain of our half a million-dollar sales funnel? In this episode of the Not-So-Kind Regards podcast, Maddy Birdcage and Caroline Moss reveal the secrets behind their wildly successful evergreen funnel for Birdcage Marketing School. Discover how we've managed to generate over $500,000 (please note updated correction) in revenue with minimal ad spend and learn our actionable strategies for achieving similar results. From leveraging urgency and scarcity in marketing to breaking down their funnel structure, this episode provides a detailed roadmap for replicating their success. Marketers and Business Owners will want to write down every juicy detail from this episode so you can build your own evergreen, money-making machine. Episode Highlights
Resources
Where to Find Us
To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here | |||
| How to transition from traditional to digital marketing with Maria Langford | 23 May 2024 | 00:25:33 | |
Welcome brand builders and digital bad a**es. In today's episode, Maddy Birdcage and Caroline Moss interview Maria, one of our Senior Strategists at Birdcage Marketing. With nearly two decades of experience in marketing, Maria shares her journey from HR to becoming a marketing expert, her love for understanding consumer psychology, and her unique approach to client interactions. Marketers, freelancers and business owners are going to learn so much from this episode. Pop it on while you’re driving, cooking dinner, or taking us on your hot girl/boy/person walk. Together, Maddy, Caroline, and Maria explore the shifts in the marketing landscape from the past two decades, the challenges of working with diverse industries, and the significance of staying flexible and creative in your marketing strategies. Join us for an engaging conversation that offers a wealth of knowledge for anyone looking to market smarter and build a successful, profitable brand. Episode Highlights:
To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here | |||
| (Live Session) Inside a Breakthrough 1-on-1 with Maddy Birdcage and BMS Student Kim James | 16 May 2024 | 00:44:50 | |
You're getting the inside exclusive on a Birdcage Marketing School workshop with Maddy Birdcage. In today's episode, Maddy hosts a workshop with Kim James, a Birdcage Marketing School™ student who's just transitioned from a decade-long corporate career to Day 1 of starting her own consulting business. Whether you're a freelancer, agency owner or business owner running your own marketing, you're not going to want to miss this episode. Pop your AirPods in, take us on your hot girl/guy walk, and learn valuable insights on bridging the gap between content creation and business goals, and the importance of strategic thinking in marketing. Together, Maddy and Kim explore the nuances of crafting effective marketing strategies, the challenges of transitioning from corporate to consultancy, and the power of authenticity in brand messaging. Episode Highlights:
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Where To Find Us:
Connect with Kim:
To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here | |||
| Mindset & Marketing: Maddy & Caroline reflect on their careers | 09 May 2024 | 00:44:13 | |
Let's dive into a conversation about what it takes to be a successful marketer, freelancer, agency owner, and content creator in today's episode. You're invited to sit down with us, as Maddy interviews her new Co-Host, and Birdcage Senior Marketing Strategist, Caroline. Follow the Podcast on Instagram: https://www.instagram.com/notsokindregards_podcast/ To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here | |||
| How To Protect Your Business Against The TikTok Ban | 02 May 2024 | 00:31:23 | |
Prepare to protect your brand in response to evolving digital marketing trends as Maddy Birdcage and her new co-host Caroline Moss share strategies for adapting to potential changes, including a possible TikTok ban. To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here | |||
| Louise Smith from The Social Smith on being a Smarter Marketer | 18 Apr 2024 | 00:39:11 | |
In this episode, Maddy Birdcage sits down with Birdcage Marketing School student Louise Smith from The Social Smith.
If you're a freelance marketer or agency owner, this is a MUST LISTEN episode. And if you're ready to upgrade your business and your life, explore the MBA + Full Library™ bundle now and get ready for growth! Meet Louise Smith - Founder of The Social Smith. When she's not digging into the weeds of businesses she's being a Mum, a Wife, gymming or eating - it's all about balance right?! If you're looking for a stripy shirt professional Louise is not the one for you. If you're looking for somebody who wants your business to succeed as much as you and has a plan to make it happen; she's your girl!
To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here | |||
| Your 5 Biggest Blocks Standing Between You & What You Want | 11 Apr 2024 | 00:21:41 | |
Ever hit a wall when chasing your dreams? You're not alone, and this episode is your sledgehammer. We're zeroing in on those psychological gremlins that love to sabotage our best-laid plans. To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here | |||
| 5 Things We're Not Doing in 2025 to Succeed | 09 Jan 2025 | 00:39:32 | |
Welcome to the first episode of 2025! In today’s episode, we're starting the year with bold decisions and intentional shifts. Join us as we reflect on habits and mindsets we're leaving behind, and explore the impactful changes we're making to align our lives and businesses with growth, authenticity, and joy. Episode Highlights:
Take the Next Step: Ready to supercharge your 2025? Whether you’re looking for mindset support, impactful marketing strategies, or tools to accelerate your success, Birdcage Marketing has you covered:
Connect with us:
To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here | |||
| Captain Jack: Juggling family & entrepreneurship & Maddy's Glow Up Year | 04 Apr 2024 | 00:29:38 | |
Ever wondered how to break free from societal norms and financial constraints to create your dream life? To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here | |||
| Using Psychology in Your Marketing | 28 Mar 2024 | 00:36:03 | |
In this podcast episode, Maddy reveals the psychology behind consumer choices and revamp your marketing strategy with Birdcage Marketing. Uncover key themes that drive engagement: security, community, growth, well-being, and achievement. Learn about our Marketing School's courses for mastering marketing, including the Full Library™. Maddy shares how storytelling can turn product features into captivating benefits. This episode reveals strategies that inspire action and examines the customer journey's emotional depth. We also discuss the impact of psychological schemas and brand archetypes on consumer perception, emphasising emotional connections beyond product utility. Join us to reshape your brand's experience and identity. To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here | |||
| The [Underrated] Essential Life Skill in 2024 | 21 Mar 2024 | 00:24:13 | |
If you've ever felt the sting of skepticism while chasing your dreams, this episode will be your rally cry. Together, we'll break down how digital marketing is the ultimate ally in your corner, helping you push past doubts and making your aspirations a reality. Whether you're a business owner, an activist, or just someone looking to forge meaningful connections, you'll see why your voice—and your cause—deserves to be heard in the vast digital landscape. We go beyond the basics of marketing; we're here to arm you with the confidence to create content that resonates, impacts, and connects. To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here | |||
| Masterclass: The InstaTok Funnel | 14 Mar 2024 | 00:20:57 | |
Join us for our very first Masterclass, as we delve into the vibrant world of digital marketing and personal growth with our revolutionary InstaTok Funnel! In this inspiring masterclass, we reveal Maddy's groundbreaking 'InstaTok Funnel' strategy—a carefully crafted approach designed to boost your engagement on Instagram and TikTok significantly. We're diving deep, going beyond the basics to unveil the sophisticated mechanics of a system that has revolutionised the customer journey. Whether you’re building from the ground up with a modest following or already cruising at top speed, Forest's and Maddy's advanced techniques will propel you toward triumph in the digital marketing landscape. Arm yourself with a notepad and get ready—it's time to accelerate your learning! To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here | |||
| Imposter Syndrome: Let's Talk Straight | 07 Mar 2024 | 00:21:07 | |
Ever felt like a swindler in your own life's story, secretly fearing someone might pull back the curtain on your so-called "success"? That's the beast named Imposter Syndrome, and it's the core of our heartfelt discussion where Maddy bares her soul about the gnawing self-doubt she's wrestled with, despite mounting achievements. Maddy's not alone; her team has grappled with it too. This time, we're not just sharing war stories—we're equipping you with the armour and tactics to reclaim your self-worth and stride confidently into your success. It's about transforming the fear of being "found out" into fuel for your future feats. To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here | |||
| You've Gone Viral - Now What? | 29 Feb 2024 | 00:13:57 | |
Ever wondered what goes on behind the scenes after a brand hits the jackpot with viral content? Get ready to unravel this enigma and discover how to ride the wave of sudden fame to bolster your marketing efforts. This episode peels back the curtain on the strategic moves to make post-virality—capturing attention is merely the starting line. We're breaking down the crucial steps to not only grab but sustain audience interest, guiding them down the marketing funnel from mere awareness to staunch brand loyalty. Along this journey, we tackle the often daunting task of facing the backlash and managing your mental health amid the online turmoil. To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here | |||
| You Can Be Happy and Rich. Here's How. | 21 Feb 2024 | 00:25:10 | |
In the comfort of an airport Business Class lounge, a revelation struck Maddy: the clear contrast between traditional work and the freedom of digital entrepreneurship. This epiphany drove Maddy to share the secret behind Birdcage Marketing's success. In this episode, we delve into how authenticity in marketing can transform not only businesses but lives, resonating with one's true self. From guiding clients towards a harmonious blend of joy and prosperity to celebrating the potential of digital platforms, we explore the journey from corporate monotony to the spark of entrepreneurship. Join us as we uncover the power of genuineness and the evolution of our TikTok presence, all while redefining success on our terms through digital entrepreneurship. To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here | |||
| You're Thinking About Your Strategy The Wrong Way (and It's Costing You) | 15 Feb 2024 | 00:21:28 | |
Dive into strategic marketing with Maddy as she demystifies costly business myths. Discover the power of split testing and Birdcage Marketing's unique psychology-infused tactics. Learn to craft evolving hypotheses and connect with your audience intuitively. To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here | |||
| How To Use TikTok the Right Way for Business Growth | 08 Feb 2024 | 00:27:45 | |
Have you ever wondered what it's like to unlock the full potential of TikTok for your business? Buckle up, because we're sharing real success stories and strategies that will have you seeing TikTok in a whole new light—beyond dance trends and lip syncs. From Maddy's own transformative journey with the platform to a fashion brand that rocketed sales while holding tight on ad spend, we'll show you how genuine content on TikTok can lead to genuine growth. To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here | |||
| How to Reverse Engineer your 2024 Goals | 31 Jan 2024 | 00:23:08 | |
Embark on a transformative journey as Maddy unpacks the art of reverse engineering your goals for the year ahead. This premiere episode of the new season is a treasure trove of insights on setting clear objectives, adopting a game-like attitude, and the resilience needed to turn your dreams into reality. As you tune in, you'll grasp how to visualise your success vividly, making the process of achievement an exhilarating adventure rather than a daunting chore. With personal anecdotes and wisdom from Birdcage Marketing founder and CEO, Maddy, who will walk you through creating a roadmap that's not only practical but also deeply tailored to your ambition's DNA. To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here | |||
| 2025 Playbook: Master Your Mindset & Marketing Funnel | 19 Dec 2024 | 00:48:01 | |
As 2024 wraps up, join us as we share unfiltered advice on setting meaningful goals, shifting your mindset, and aligning actions with your values for an unstoppable 2025. Reflecting on personal milestones and breaking down the psychology of success, this episode is packed with actionable steps to help you grow. Episode Highlights:
Take the Next Step: Unlock the clarity and strategies you need to scale your business with Birdcage School’s Coaching Unlimited™ program. With unlimited one-on-one sessions over six months, we’ll help you turn your vision into reality. Explore the details and see how Coaching Unlimited™ can transform your business at:
Connect with us: Not-So Kind Regards Instagram: https://www.instagram.com/notsokindregards_podcast/ Birdcage Instagram: https://www.instagram.com/birdcage_school/ Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/ Birdcage LinkedIn: https://www.linkedin.com/company/7600856 Caroline Moss Instagram: https://www.instagram.com/caro__moss/ Caroline Moss TikTok: https://www.tiktok.com/@caro_moss To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here | |||
| Actually Achieve Your 2024 Goals Using This Misunderstood Trick | 26 Dec 2023 | 00:39:51 | |
Who else is sick of setting goals for the year ahead then losing sight, and failing to make it happen? In this episode, Maddy shares her unusual vision boarding technique that helped transform not just her business, but helped her achieve every goal she set for herself in 2023, so you can do it too. To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here | |||
| Use this Marketing System to Grow Your Sales in 2024 [Including Examples] | 14 Dec 2023 | 00:38:17 | |
Ever wondered how to construct a compelling strategy? We'll get into the nitty-gritty using a jewelry brand as our case study. I'll illustrate how aligning your brand with your audience's values can drastically enhance your visual and written aesthetic, product descriptions, and key messages. We'll also discuss the foundational steps of a winning marketing campaign, such as creating lead magnets and designing a website robust enough to handle an influx of attention. To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here | |||
| The Marketing Funnel You're Going To Use To Make 2024 Your B!tch | 06 Dec 2023 | 00:29:04 | |
Ever felt like you're just spinning your wheels with social media marketing, trying to figure out how to get your potential customers to actually buy? We also share our own experiences with digital marketing during the COVID times - the tough bits, the wins, and all the important stuff we picked up along the way. You'll get the scoop on the best places for top-of-funnel content, how to make content that really catches the eye, and why building trust and showing off your happy customers is key. To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here | |||
| Finding the Sweet Spot in Marketing: Outsourcing, In-house or Both? | 16 Nov 2023 | 00:22:37 | |
Can you confidently say you have conquered the marketing world? We've got a powerful episode that will challenge your perceptions on the right path to take when it comes to marketing strategies. We break down the great debate on outsourcing versus in-house marketing, defying the misconception that outsourcing is the be-all and end-all solution. We take you through the realities of why taking your marketing in-house, with the right team and support, could be the game-changer your brand needs. To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here | |||