Not for Sale: Psychology of Promotions – Details, episodes & analysis

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Not for Sale: Psychology of Promotions

Dr. Akshaya Vijayalakshmi

Business

Frequency: 1 episode/1d. Total Eps: 7

This podcast is by marketing students of the Indian Institute of Management Ahmedabad (India) exploring various topics in advertising psychology.

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Data updated on 14/07/2026

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🇬🇧 Great Britain - Marketing
15/12/2025
#81

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Score global : 28%

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A Podcast on Podcasts

Season 1 · Episode 7

Thursday, October 22, 2020 • Duration 21:47

From tales on travel to learning, more and more people are tuning into a variety of podcasts. This increasing popularity is providing new opportunities for advertisers to reach their consumers

This podcast talks about a new normal, where brands are leveraging this platform to connect with their customers in a myriad of ways!

Podcast by Akshay Kumar Sanghi, Kunal Nakra, Amandeep Singh, Nitika Negi, Shardha Yadav, and Shivani Spriha.

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Flying Colours: Podcast on Colours in Marketing

Season 1 · Episode 6

Sunday, October 18, 2020 • Duration 28:37

Use of colour is the most fundamental aspect of branding due to its ability to influence consumer behaviour. Most of the research on colour psychology is shrouded with pseudoscience, often causing marketers to choose colours arbitrarily. This podcast on the topic of colour will enable the listener to not only make wise brand-related decisions but also give their brand a new lease on life.

Podcast by Jitender Kumar, Sunita Metre, Akash S, Nihal S Amin, Avideep Gabhawala and Shambhavi Shinde

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How NOT to use humour in advertising?

Sunday, October 18, 2020 • Duration 26:12

Isn't it curious that humour when used right can immeasurably empower a message, but at the same time when taken beyond a line can completely backfire? In this podcast, we discuss the power humour can have in promotions, the theories of humour and the precautions one must take while attempting to use humour in such a way. This piece even features a stand-up comic with experience in advertising and a meme marketer to provide us with intriguing insights right from the horse's mouth!

Podcast by Amjad Rasheed, Kavya Gupta, Pranay Munda, Premnandhakumar K, Rakesh R, Roshni Rajendra, and Yadhu Gopal G

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Cheetos to KinderJoy: Why do kids buy?

Season 1 · Episode 4

Sunday, October 18, 2020 • Duration 26:48

Ever wondered how those catchy jingles and fancy advertisements compel the little ones to move heaven and earth for that one tiny toy?

We're here to help you better understand what goes in a little toddler’s brain and how they ALWAYS end up getting their way!

Our podcast has it all- from iconic ads like to Action ka School time and Duniya Dairy milk ki ban jaye, to experts like psychologists, brand managers and kids themselves!

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Psychology behind Product Placements

Season 1 · Episode 3

Sunday, October 18, 2020 • Duration 23:43

What is Product Placement? Why is it done? How is it done? Why does it matter? We explore the answer to all these questions in our podcast hosted by Rashi and Ritwik, featuring a very special guest, Abhishek Yadav who is the writer of the famous web series, Kota Factory.

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Emotional Advertising

Season 1 · Episode 1

Sunday, October 18, 2020 • Duration 16:32

In this episode, we discuss the research on emotional advertising, why and when emotional advertising works all of it with many fun examples.

Podcast by

Simran Bains

Avinash Jaiswal

Vishwajeet Chaudhary

Aditya

Devyani Diwan

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Subliminal Advertising

Season 1 · Episode 2

Sunday, October 18, 2020 • Duration 29:28

In this episode, students discuss what is subliminal advertising? They also talk about its chequered history and some current applications in marketing of subliminal advertising.

Episode by

Kumar Adarsh

Karanpreet Dang

Mahendra B

Basina S S S Swaroop

Suja Kunwar

Deepak Jannarapu

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Not for Sale: Psychology of Promotions – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Not for Sale: Psychology of Promotions – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities