We're back with The Scotch Malt Whisky Society, but this time Mitch has made it west for his first visit to the Society's Bath Street Members' Room in Glasgow.
Joining him is Madeleine “Mads” Schmoll, European Content Manager at SMWS, for a Christmas episode built around one question:
Can you actually gift someone into whisky?
Mads didn't arrive at the Society as a fully formed whisky nerd. When she joined in 2019, she was more likely to reach for Cognac, knew relatively little about whisky and admits that her husband was usually the one choosing the bottle for their camping trips.
Seven years at SMWS has rather comprehensively changed that.
Mitch and Mads talk about the people, bottles and experiences that send us down the whisky rabbit hole, how you introduce someone who claims they “don't like whisky”, and the increasingly difficult task of buying a present for somebody who already knows far too much about the stuff.
There are also two festive Society releases to get stuck into: The Christmas Crackers and Sugar-Coated Nostalgia, two 35cl cask-strength releases from the same distillery showing very different sides of sherry maturation.
They also get into gifting bottles versus experiences, festive events at the Society's Members' Rooms, Hogmanay, Burns Night, Mads' slightly terrifying baptism into peated whisky on Islay and Campbeltown, and the small matter of helping 447 whisky drinkers across 18 countries set a Guinness World Record.
And, because it's almost Christmas, we're giving something away.
WIN A YEAR'S SMWS MEMBERSHIP
One listener will win:
A full year's membership to The Scotch Malt Whisky Society, including their first 70cl Society bottle worth at least £70.
To enter, head to the Not Another Whisky Podcast Instagram page, find the SMWS competition post and answer:
Who would you gift a whisky experience to this Christmas, and why?
Entries close 22 December 2026.
In this episode:
• Mitch's first visit to SMWS Bath Street
• Why every Society Members' Room has its own personality
• How Mads went from Cognac drinker to whisky obsessive
• Can you really convince someone who says they don't like whisky?
• The bottles that mean more than their price tag
• How to buy whisky for someone who already knows their stuff
• Tasting The Christmas Crackers
• Tasting Sugar-Coated Nostalgia
• Bottle or experience: which makes the better gift?
• Christmas and Hogmanay at the Society
• The SMWS Guinness World Record whisky tasting
• Christmas pudding gets the kicking it deserves
• And the chance to win a year of SMWS membership
LINKS
Here’s the link for the A Christmas Cracker bottle: https://smws.com/a-christmas-cracker/
And the one for Sugar-Coated Nostalgia will be: https://smws.com/sugar-coated-nostalgia/
The Scotch Malt Whisky Society
https://smws.com/
Join SMWS / Gift Membership
https://smws.com/join
SMWS Gifts & Tasting Packs
https://smws.com/gifts-and-tasting-packs/
SMWS Merchandise
https://merch.smws.com/
The Christmas Crackers
Live product page not currently surfacing on the SMWS website. We’ll add the direct link once available.
Sugar-Coated Nostalgia
Releases 17 November 2026. Direct product link to be added once live.
Hosted by Mitch Bechard and Daz Haldane, this is where the whisky world gets pulled apart properly, with stories, insights, and the occasional bit of chaos along the way.
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