Explore every episode of the podcast Not Another Business Podcast with Toby Goodman
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Trailer | Not Another Business Podcast | 25 Apr 2025 | 00:03:09 | |
🥱 Tired of the same old business podcasts full of acronyms? 💪 Bro-speak not your speed? 🤡 Fed up with endless talk from content clowns about “personal brands”? 🙋♂️ Me too! This podcast is for grown-ups. It's a podcast about creativity, business, human connection and the human condition. You can expect useful and contrarian insights to inspire creativity in your business mind. What makes me unique? I've toured the world and been hired as a musician to play for a Rolling Stone, a Bee Gee, a Spice Girl... As a consultant/coach, I've advised professionals on creative communication strategy, including Executive coaches, oncologists, lawyers, and former United States administrators (NOAA and NASA). Follow and subscribe wherever you get your podcasts. 👋 Connect with me on LinkedIn HERE 🎁 Want more NOW? 🦆 Watch a keynote with my duck: 'Get Clients with Your Podcast' FREE: | |||
| Adding Online Value To In-Person Events - Ciara Chinniah | 13 May 2025 | 00:35:56 | |
How do you keep your clients engaged between in-person events without falling back into the trap of trading one-to-one time for money? Professional drummer and educator Ciara Chinniah joins me to share her journey from teaching in schools to running empowering women's drum camps and co-hosting the ‘Drummer Mamas Podcast.’ In this conversation, we game plan for: • Even better client engagement • Leveraging podcasts to serve business • Build trust and visibility through partnerships Time-stamps: 03:19 Drum Camps: Emotional & Empowering 06:19 The podcast that supports mamas and papas 12:33 Instant Gratification of Drumming 15:14 Who dynamic ads keep the asset alive 18:20 Who to sell ads space to 21:24 Beware the Tony Robbins Effect 23:01 Post-Event Engagement Strategy 29:06 Balancing Membership Growth and In-Person Engagement 32:01 Power of Price Anchoring 34:41 Women's Retreat Guest Deets: Find Ciara at: https://www.ciaradrums.com/ Listen to Drummer Mamas Podcast: https://drummermamas.buzzsprout.com/ Never miss an episode: Here are three ways I can help you with your business: 👀 Watch ‘Get Clients with Your Podcast’ when you join my email list | |||
| How To Measure Podcast Success in Business - Gautam Raj Anand | 13 May 2025 | 00:39:03 | |
Gautam Raj Anand, the founder of Hubhopper, South Asia's largest podcasting platform, joins me, Toby Goodman, to discuss the true metrics of podcast success for business, SaaS business retention challenges and more… In this conversation: • Helping friends talk about what you do • Quality over quantity in podcast listens • Pod-fade / Why most podcasts die • The tactical role of dynamic ads • The importance of linking business goals to podcasting for business. • What companies that want to podcast due to fear of missing out can avoid the red ocean • Using dynamic audio to support business without external sponsorship Time-stamps: 00:00 Introduction and Guest Overview 00:49 Podcasting Success Metrics 01:18 Who is Gautam Raj Anand? 02:10 Starting a Podcast: Key Considerations 04:14 The Importance of Content and Consistency 05:31 Avoiding Podfade and Maintaining Momentum 06:38 Monetization and Audience Engagement 07:17 Tailoring Podcasts for Business Goals 15:57 Dynamic Ads and Content Repurposing 18:53 Addressing Podcast FOMO 30:48 Quality Over Quantity in Podcasting Guest Deets: Find Gautam at: https://hubhopper.com/ Connect with Gautam on LinkedIn Never miss an episode: Here are three ways I can help you with your business: 👀 Watch ‘Get Clients with Your Podcast’ when you join my email list | |||
| Does podcasting dilute authority? Kymberlee Medina | 06 May 2025 | 00:57:22 | |
Kymberlee Medina (aka Coach Kym) is considering starting a podcast, but she has questions. She joins me, Toby Goodman, to ask questions like... • Does constant exposure make consultants less exclusive? • Does being a podcast guest enhance authority or dilute your brand? • Should you worry about what your podcast is called? • Why bother having a podcast if you can be a guest on others? We break down: • Why top-of-funnel podcasting is failing many businesses. • What to do before you launch your own show. • How to avoid wasting time on branding, titles, or tech. • Whether podcasting dilutes your authority or deepens it. • How to use podcasting to build real relationships, not just reach. If you’re pod-curious, rethinking your visibility strategy, or want to launch with clarity and confidence, this conversation will save you time and help you make smarter decisions. Time-stamps: 00:39 Meet Kymberlee Medina: From Dancer to Coach 01:28 The Power of Podcasting: Where to Start? 03:20 The Debate: Does Podcasting Enhance or Dilute Authority? 06:22 Naming Your Podcast: Does It Really Matter? 10:00 The Evolution of Podcasting: Lessons Learned 13:57 Creating Content That Stands the Test of Time 15:43 Dynamic Podcasting Strategies 25:02 The Power Dynamics of Hosting vs. Guesting 30:01 The Importance of Changing Your Mind 31:25 Control Your Brand with Your Own Platform 31:59 The Illusion of Authority in Podcasts 33:47 The Value of Authentic Testimonials 38:09 Podcasting as a Living, Breathing Entity 40:51 The Evolution of Podcasting: A Case Study 49:08 Creating Dialogue Through Podcasts 53:59 Using Podcasts for Relationship Building Guest Deets: Find Kym at: https://powerplayerclub.com Connect with Kym on LinkedIn Follow / Subscribe everywhere you get your podcasts including: Here are three ways I can help you with your business: 👀 Watch ‘Get Clients with Your Podcast’ when you join my email list | |||