North of Ordinary – Details, episodes & analysis

North of Ordinary is the podcast from Hull’s Centre for Digital Innovation (C4DI), celebrating the businesses and people driving the Humber and East Yorkshire forward.

Hosted by Tina Swann, the show explores every aspect of business life, from start-ups and scale-ups to established companies navigating change. Each episode uncovers the wins, the failures, and the lessons that define what it takes to run a business today.

We speak with founders, entrepreneurs, investors, and leaders about finance, funding, marketing, product design, technology, sales, and strategy. But we also shine a light on the resilience, collaboration, and culture that keep this region moving.

Hull and East Yorkshire are anything but ordinary. This is where businesses grow, adapt, and shape the future. We are North of Ordinary.

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