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Explore every episode of the podcast Nonprofit411 Podcast

Dive into the complete episode list for Nonprofit411 Podcast. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
Nonprofit Branding: Roger Starkweather on How Your Team Is Showing Up22 Oct 202600:33:03

Nonprofit Branding: Roger Starkweather on How Your Team Is Showing Up

Your brand isn't the logo. It's whether everyone around you tells the same story.

Roger Starkweather is co-founder and CEO of ANEWbrand, a Seattle-born agency whose motto is branding for the greater good. He got his start in sales, selling rubber stamps door to door, and has built businesses of his own ever since, including one in construction. He and his business partner, Steven Picanza, have worked together in the agency world for fifteen years, and both have worked with SCORE, a nonprofit that mentors people starting businesses.

Roger describes a project his team is working on right now that never leaves the building. The organization's own groups were arguing among themselves, so ANEWbrand came in with workshops and surveys to say what nobody inside could. Sarah connects it to the mergers she's seeing across the sector. When two people who each own a house get married, building a new one together is easier than moving into either.

If your staff, board, and supporters would each describe you a little differently, start here.

In this episode

  • Why Roger calls brand guidelines an operating system, and what happens when nobody feeds it
  • Marketing as the road brands drive down, and return on experience as a way to measure what dollars can't
  • The internal side of a brand, when staff and volunteers need the same clarity your donors do

A few ideas to apply at your nonprofit

  • Read the top section of your homepage. Does it say why you exist before it shows a single pretty picture?
  • Give branding and marketing its own pillar in your strategic plan, with a budget line that can stand up to it.
  • Put Roger's question on your next team agenda: how are we showing up today? Any hesitation is worth a conversation.

Resources Mentioned

Connect with Roger

Connect with Sarah

Chapters

  • 00:00 Introduction
  • 02:03 The hobby question
  • 03:09 Why nonprofits, and why now
  • 05:49 Is branding a real investment?
  • 06:15 Your brand is an operating system
  • 07:34 What a clear brand does for fundraising
  • 10:12 The road brands drive down
  • 11:38 Return on experience
  • 14:36 Competing on a world stage
  • 16:02 Thinking like a retailer
  • 17:45 The biggest challenge: the budget
  • 19:16 Evolution or revolution
  • 20:57 Do nonprofits invest enough?
  • 22:49 Signs it's time
  • 25:05 When the brand problem is internal
  • 26:18 Mergers and the new house
  • 28:00 How am I showing up today?
  • 29:25 Where to find Roger
LinkedIn for Fundraisers: Michelle Benson on Being Found By Funders20 Oct 202600:34:25

Michelle Benson spent 18 years chasing funders, then crossed to the other side of the desk and watched them go looking instead.

Michelle Benson is the founder of Culture of Philanthropy, online training that teaches fundraisers, CEOs, communications staff and consultants how to be found on LinkedIn by the people they want to reach. She was a fundraiser for 18 years and has spent about ten on the funding side. She joins Sarah to explain what changed when she stopped chasing high value funders and started building a way for them to find her.

She tells it from inside a trust fund. Two colleagues came in every morning to a flood of applications, most of which missed the criteria, and had to wade through the weak ones to reach the strong ones. So the fund closed its open application process. Those same two people were handed the giving criteria and, by her account, fifteen million pounds to place, and sent out to find charities themselves. The quality of the pipeline went up. So did the mood of the two people doing the work.

If your whole pipeline runs on cold outreach, this is the second string.

In this episode

Why funders are closing open applications and going out to look instead

The algorithm as a sniffer dog, and what your words and actions send it after

Why a post with plenty of likes can still be a post that failed

A few ideas to apply at your nonprofit

Write the goal down before you touch LinkedIn. Something as specific as four new corporate funders at around $20,000 in the next 12 months.

Describe your best supporter and your worst one, then write your profile for the best one. Your profile is what the algorithm reads.

Give every post one job, then judge it against that job. If the job was clicks to your site, likes are not the score.

Resources Mentioned

Connect with Michelle

Connect with Sarah

Chapters

00:00 Introduction

04:20 Eighteen years of chasing

07:14 "My job is to be found"

14:33 The algorithm as a sniffer dog

25:18 When likes mean the post failed

Fundraising Goals: Jo McPartland on Selling the Why, Not the Item | Nonprofit41109 Oct 202600:34:11

People don't say yes to the item. They say yes to the reason you're asking.

Jo McPartland is the fundraising coach at Dutch Mill Bulbs, a fundraising company founded in central Pennsylvania in 1960. She ran fundraisers as a teacher and as a volunteer leader before she moved to the other side of the table. Dutch Mill Bulbs works with hundreds of groups every season, and Jo coaches them through it, from Scout troops and churches to sports teams and animal rescues.

One group Jo works with has to travel for every field trip. They hit their goal every single year. The kids could say they're raising money for buses. Jo's point is that they aren't. "It's not gas, it's not transportation. That's the means to have that experience."

If your goal feels too big to say out loud, start by dividing it.

In this episode

  • Why so many groups start with "whatever we can make," and what changes when they pick a number
  • The one sentence every volunteer can say: what it's for, how much, and how to help
  • Celebrating halfway, and the pink ribbon tulips that support the National Breast Cancer Foundation

A few ideas to apply at your nonprofit

  • Divide your goal by the number of people asking. Six or seven sales each is a couple of neighbors and a coworker.
  • Name what the money makes possible, not what it pays for.
  • Give supporters two ways to help, in person and online, so a grandparent in another state can still say yes.

Resources Mentioned

Connect with Jo

Connect with Sarah

Chapters

  • 00:00 Introduction
  • 01:05 The hobby question
  • 02:17 From teacher and volunteer to fundraising coach
  • 03:43 How a bulb fundraiser works
  • 06:56 The groups Jo loves working with
  • 09:55 Choosing the bulbs
  • 12:10 Start with the goal
  • 13:35 It's not the item, it's the why
  • 14:54 Smaller numbers feel doable
  • 16:39 Celebrate the wins
  • 18:15 Pink ribbon tulips
  • 21:30 What groups run into
  • 23:30 The group that hits its goal every year
  • 25:34 Say it more than once, in more than one place
  • 27:10 Not gas money, an experience
  • 27:36 Tell them how to help
  • 29:16 Where to find Jo
  • 30:00 If I were starting from scratch
Donor Stewardship: Brad Ton on Why a Human Note Beats a Polished One02 Oct 202600:29:50

The update your donors remember is rarely the polished one.

Brad Ton is a senior account executive at FundMiner. He studied sports marketing at Indiana University and sold tickets for the Chicago Bulls and the Indiana Pacers before a sales boot camp through TechPoint, an Indianapolis nonprofit, introduced him to fundraising through OneCause. After eight or nine years in fundraising technology, he moved to the donor relations side, where he works with community foundations and hospital foundations on what happens after the gift.

Sarah describes the email she suggests to the rural nonprofits she works with. Open a blank screen and write that you just saw Susie come in, over the moon, because they finished her porch. Brad's first reaction was that there's no ask in it. Send that out. Then he pointed out that before they hit record, Sarah had asked for his mailing address so she could mail him a handwritten note. "That's everything," he said.

If stewardship keeps waiting for a free afternoon, this conversation is about sending it anyway.

In this episode

  • Why donor relations gets treated as work that doesn't raise money, and why Brad says that couldn't be further from the truth
  • Sarah's porch email, and why the less fancy the update, the better
  • Ten handwritten notes or 500 newsletter emails, and what makes a touch point count

A few ideas to apply at your nonprofit

  • Count last week's new donors. Write each one a short note about one thing their gift touched, with no ask.
  • Keep a running bank of small stories as they happen, so impact updates and year-end reports never start from a blank page.
  • Put stewardship on the daily list, not the someday list. Brad keeps his short, works it in order, and crosses things off.

Resources Mentioned

Connect with Brad

Connect with Sarah

Chapters

  • 00:00 Introduction
  • 01:40 The hobby question
  • 04:02 From ticket sales to nonprofit tech
  • 08:24 Fundraising isn't begging
  • 09:40 What happens after the gift
  • 12:05 Technology that frees us to be human
  • 13:08 The porch email
  • 13:57 Why stewardship gets pushed aside
  • 15:21 One email, one reader
  • 17:30 A bank of stories
  • 18:07 Making it a habit
  • 19:08 The bar for human connection
  • 20:02 Ten notes or 500 emails
  • 21:45 Count your new donors
  • 23:13 Technology as a habit tool
  • 24:35 Human is better than done
  • 25:25 Video messages, stumbles and all
  • 27:34 Where to find Brad
  • 28:12 Stack days
Corporate Partnerships: Dan Drucker on Moving Past Sponsorships25 Sep 202600:37:29

A sponsorship pays for one program. A partnership can change what your organization is able to do next year.


Dan Drucker spent more than 35 years in corporate B2B sales and marketing, the last twenty or so at Canon, running sales and marketing for the US. He retired at the start of 2024 and founded Philanthropy Fuel, where he helps nonprofits build corporate partnerships. He writes The Fuel Tank, a free weekly newsletter. He volunteers at an animal shelter, and he and his wife are birders.


Dan tells the story of a conversation he had with the head of employee volunteerism at Goldman Sachs. He was asking her about her work when it occurred to him to ask whether the bank's financial experts ran financial literacy workshops in underfunded communities. They did. It's one of the biggest things they do. He was already working with a hospital system in an underfunded community near him. He introduced the two. That match existed before the call; nobody had asked the question.


If the only thing you've ever asked a business for is a check, this conversation is about everything else you could be asking for.


In this episode

  • Why a sponsorship keeps an organization living paycheck to paycheck, and what a partnership does instead
  • The translation test: the two-word question that turns your impact into something a business can use
  • Skills-based volunteering, and why twenty scientists beat twenty extra hands on a volunteer day


A few ideas to apply at your nonprofit

  • Take one line from your last appeal and ask "so what?" until it describes something a business gets. "We planted 10,000 trees" becomes a hands-on volunteer experience their employees will ask about.
  • Write down every business you already know: current sponsors, vendors, volunteers' employers, board connections, recurring donors. Those calls are warm. Start there before you research anyone new.
  • Look past the CSR officer. Employee engagement, HR, marketing, and volunteer services all have a reason to say yes, and they're easier to reach.

Resources Mentioned

Connect with Dan

Connect with Sarah


Chapters

  • 00:00 Introduction
  • 01:03 Photography, Birding, and Paying Attention
  • 03:31 Thirty-Five Years on the Corporate Side
  • 04:57 Two Sides That Don't Speak the Same Language
  • 07:13 Start by Looking Inward
  • 11:59 The Translation Test
  • 16:07 Your Sponsors Are Your First Stop
  • 20:04 Reaching Beyond Your Region
  • 22:17 Sponsorship or Partnership
  • 25:08 Skills-Based Volunteering
  • 30:15 Joint Research With Health and Education
  • 31:42 Where to Start Today
Burnout Isn't Inevitable with Abbey Harlow | Nonprofit411 Podcast18 Sep 202600:34:07

Abbey Harlow works with rural nonprofits, and she'll tell you burnout isn't a personal failing.

Abbey Harlow founded Harlow Nonprofit Consulting in 2022, after twenty years in nonprofit strategy, fundraising, and facilitation. She came in sideways: music venues, a semester interning at a Smithsonian museum, then fundraising jobs at museums and performing arts organizations. She works from rural Vermont, where she grew up and lives now, and she helps stretched teams move out of survival mode.

Abbey walks through an exercise she runs with rural leaders. Write down everything you did in the last week. Sort each item into one of four quadrants: urgent and important, urgent but not important, and so on. Then look at what surprised you, and which quadrant took more of your week than you meant to give it. The last question is the one that does the work: what could you have delegated, and if there's nobody to delegate to, what could you have not done, and how would that have felt? Most of us keep carrying tasks because we assume something bad happens if we stop. Naming the task makes that assumption testable.

If the only advice you've been given about burnout is to take better care of yourself, this conversation offers a different place to look.

In this episode:

  • The three things rural leaders named when Abbey surveyed them: funding, isolation, and burnout
  • Why the burnout conversation starts with a sector-wide belief about mission work, not with the individual
  • The four-quadrant exercise she runs with leaders, and the question at the end of it

A few ideas to apply at your nonprofit:

  • Write down everything you did last week and sort it by urgent and important. Look for the quadrant that took more of your week than you meant to give it.
  • Pick one task you've been carrying and ask what would actually happen if it didn't get done. Test that assumption before you keep paying for it.
  • Try one micro boundary. One leader Abbey works with stopped answering email the minute it arrived, and found that some things resolved without her.

Resources Mentioned

Connect with Abbey

Connect with Sarah

Chapters

  • 00:00 Introduction
  • 09:47 Funding, isolation, burnout
  • 11:57 Squeezing water from dry sponges
  • 19:22 Burnout starts with the system
  • 20:49 The four-quadrant exercise
  • 29:23 What every rural leader should know
Kind Persuasion: Madeleine Nance on Asking Without the Ick11 Sep 202600:34:37

Kind Persuasion — with Madeleine Nance

Your supporters have already told you why they give. Most organizations let it evaporate.

Madeleine Nance has spent seventeen years in the nonprofit sector. She started in-house in Australia as a development director, working inside three organizations that ranged from an animal shelter to one of the country's largest national charities. She then spent seven years as a fundraising copywriting specialist, and now runs Kind Word, where the work is mostly strategy and training. She joins Sarah to explain where fundraising copy actually starts: not with words, but with the person who is going to read them.

She walks through a real example. A woman being interviewed for an animal organization mentioned, almost in passing, that she keeps old towels in the back of her car, just in case she comes across an injured animal that needs help. That one sentence tells you more about who gives to that cause than any donor persona ever will. Put it in an appeal, and the next supporter reads it and recognizes herself.

If your appeals sound like everyone else's, this episode explains why, and what to do about it.

In this episode:

  • The name cover test, a five-minute check on whether your copy sounds like anyone at all
  • The four steps of Kind Persuasion: I care, I feel this, I trust you with this, I'm in
  • The one phrase to listen for in every supporter conversation
  • Why demographic personas miss what actually moves people
  • How to reframe the ask so it stops feeling like a favor you're begging for

A few ideas to apply at your nonprofit:

  • Cover your logo and read your last appeal cold. If a stranger couldn't name your cause, the words aren't working yet.
  • Start a spreadsheet. Every time a supporter tells you why they give, write down their exact words. In a few months you'll hold language more persuasive than anything you'd draft alone.
  • Listen for "I'm the kind of person who…" Everything that comes after it is usable.
  • Open donor interviews with easy yes-or-no questions, then follow with "tell me more." People warm up as they go.
  • Decide what feeling you're after before you write, whether that's warmth, outrage, or heartbreak, then build toward it on purpose.

Resources Mentioned

Connect with Madeleine

Connect with Sarah

Chapters

  • 00:00 Introduction
  • 06:03 Where Copywriting Actually Starts
  • 14:11 Tapping Into What People Care About
  • 21:14 The Name Cover Test
  • 28:01 Persuasion Without Pressure
Gold Mines of Stories - with Don Martelli, PR Bunker | Nonprofit411 Podcast28 Aug 202600:25:26
Gold Mines of Stories — with Don Martelli

Every nonprofit is sitting on a gold mine of stories. Most never mine them.

Don Martelli is a former Boston Globe reporter and longtime PR agency executive who now leads PR Bunker, working with mission-driven, impact-focused organizations. He helps nonprofits tell the stories their communities need to hear so they can engage the people who fuel the mission. He joins Sarah to explain how nonprofit PR actually works: how to find the one human story that carries your whole mission, how to place it with the right reporter at the right moment, and how to turn a single piece of coverage into a campaign that raises real money.

He walks through a real example. A woman named Lisa, once homeless, now helping others through the same organization that housed her. That one story, told well, raised nearly a quarter million dollars in a week.

If PR feels like a black box, this episode opens it.

In this episode:

  • The "micro that fits the macro" method for finding a story reporters actually want
  • Why the most positive stories are the hardest to place, and how to place them anyway
  • Paid, earned, shared, and owned media, explained simply
  • How to pitch a reporter in 250 words or fewer
  • Why a fractional expert often beats hiring in-house

A few ideas to steal:

  • The story is the headline. If you have to sell it, it isn't a story yet.
  • Keep the pitch to one paragraph, then follow up until you get a yes, a no, or silence. Silence is a no.
  • End or start each week by asking your team, "What happened this week that made you feel good?" Those are your stories. Someone has to own collecting them.
  • One good story, repurposed across your site, newsletter, socials, and a podcast, is a marketing campaign, not a one-and-done.

Connect with Don

Connect with Sarah

Chapters

  • 00:00 Introduction to Nonprofit 411
  • 02:57 The Power of Impactful Storytelling
  • 05:56 Telling Impactful Stories through PR
  • 09:06 Advice for Nonprofits on PR
  • 17:23 The Role of Consultants in Nonprofits
  • 24:09 Utilizing Impactful Stories in Nonprofits
Stop Chasing New Donors - Borrow a Crowd with Daryl Hatton | Nonprofit411 Podcast21 Aug 202600:33:01

The conversation covers the concept of social fundraising, the evolution of fundraising work, engaging donors and advocates, borrowing a crowd and corporate partnerships, media partnerships and retention strategies, the importance of consistent communication, and concludes with a call to action for the listeners. Key takeaways include the importance of social fundraising, understanding the donor journey, and the need for consistent communication with donors and supporters.

Connect with Daryl

Connect with Sarah

In this episode:

  • Why you should share results 80% of the time and only ask 20%
  • How to borrow a crowd from your board, volunteers, and corporate partners
  • Why your best advocate might be your smallest donor
  • The "forgettable zone," and the simple weekly habit that keeps you out of it

Chapters

  • 00:00 Introduction and Alignment
  • 02:05 The Concept of Social Fundraising
  • 03:37 The Evolution of Fundraising Work
  • 06:28 Engaging Donors and Advocates
  • 10:07 Borrowing a Crowd and Corporate Partnerships
  • 13:24 Media Partnerships and Retention Strategies
  • 26:01 The Importance of Consistent Communication
  • 32:13 Conclusion and Call to Action
Tim Sarrantonio on the Nonprofit411 Podcast | Trailer14 Aug 202600:00:50

Not because they don't care but because they think they're about to get blamed.

That’s why Tim Sarrantonio’s so excited about the Generosity Roundtable - a role-playing game for nonprofit professionals. It creates a safe space for nonprofit professionals to think through real problems, without the finger-pointing.

Listen to the full conversation on the Nonprofit411 Podcast

Stop Calling It Fundraising with Tim Sarrantonio | Nonprofit411 Podcast10 Aug 202600:35:57
STOP CALLING IT FUNDRAISING — with Tim Sarrantonio

What if fundraising isn't really about money at all, but about generosity, trust, and the ways people choose to participate?

Tim Sarrantonio joins Sarah to rethink what fundraising actually is. They get into why generosity and identity are tied to trust, why creative play matters for understanding it, and how a role-playing game might be one of the best professional development tools the sector has. Along the way: the state of nonprofit education, budgeting under pressure, using feedback and data to make better calls, and what AI is changing.

Tim Sarrantonio is the founder of The Generosity Spectrum and the creator of The Generosity Roundtable, the nonprofit sector's first role-playing game designed to help organizations practice decision-making together. He has spent nearly fifteen years working at the intersection of generosity, technology, and nonprofit practice, supporting organizations as they navigate participation, trust, and change.

In this episode:

  • Fundraising, redefined as generosity
  • How role-playing sharpens nonprofit learning and decision-making

Connect with Tim

Connect with Sarah

Chapters

  • 00:00 — Redefining Fundraising as Generosity
  • 02:33 — Journey into the Nonprofit Sector
  • 04:07 — Challenges in Nonprofit Education
  • 06:10 — The Role of Generosity in Community Resilience
  • 07:08 — The Need for Practical Application in Nonprofit Education
  • 07:29 — The Importance of Professional Development
  • 08:59 — Budgeting Challenges in Nonprofits
  • 10:37 — The Role of Role-Playing in Nonprofit Learning
  • 16:27 — Feedback and Data in Nonprofit Decision-Making
  • 23:00 — The Impact of AI on Nonprofit Dynamics
  • 30:09 — The Generosity Roundtable Game
Michelle Riley on The Impact of Pictures | Nonprofit41102 Feb 202600:37:30
Harnessing the Power of Ethical Photography in Nonprofit Storytelling In this episode of Nonprofit 4 1 1, Sarah Barton hosts Michelle Riley, founder of Lens for Change, to discuss the importance of ethical photography in nonprofit organizations. Michelle explains how authentic and ethical images can significantly impact fundraising, expand an organization's reach, and maintain credibility. They delve into the principles of ethical photography, the pitfalls of using stock and staged photos, and the process of planning an effective photo shoot. The conversation highlights the value of visual storytelling in building trust and emotional connections with donors.   00:00 Welcome to Nonprofit 4-1-1 00:28 Meet Michelle Riley: Ethical Photography for Nonprofits 04:34 The Importance of Authentic Visual Storytelling 08:03 Ethical Photography: Principles and Practices 10:17 Challenges and Solutions in Ethical Photography 18:18 Building a Photo Library for Your Nonprofit 29:05 The Visual Truth Matters Campaign 34:31 Final Thoughts and Resources  

    • The importance of curiosity in donor relationships: Fundraising isn't about selling but building genuine connections with community members.

    • Phone calls as an effective tool for engaging mid-level donors: Personal connections and voicemails can foster trust and increase donor retention.

    • Systems and strategies that work: How having the right tools in place can make a huge difference in donor engagement and nonprofit growth.

Show Links:

Find more of Michelle's work at:

Find more about Nonprofit411 at:

Check out our partners:

Give Suite

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Revitalizing Nonprofits Through Broad-Based Community Support | Nonprofit41128 Jan 202600:21:19
  In this episode of Nonprofit 411, host Sarah Barton explores strategies to cultivate broad-based community support for nonprofits. Sarah highlights the shift from broad to narrow community support and offers practical steps to rebuild a wide-reaching support network. Key topics include engaging donors beyond monetary contributions, the importance of personal connections, and innovative ways to maintain donor relationships. The episode concludes with actionable challenges and organizational tips to enhance nonprofit outreach and donor engagement.   00:00 Welcome to Nonprofit 411 00:46 The Shift in Fundraising Trends 01:49 Defining Broad-Based Community Support 03:00 Engaging and Retaining Donors 04:50 Practical Steps for Community Engagement 08:30 Building Meaningful Relationships 10:07 Effective Communication Strategies 13:52 Managing Your Outreach Activities 18:46 The 10 Connections in 10 Days Challenge 20:11 Conclusion and Resources  

Find more about Nonprofit411 at:

Check out our partners:

Give Suite

AI For Anyone | Discount Code: NONPROFIT411

Hoot Host | Affiliate Code NONPROFIT411

Kel Haney on The Power of Curiosity in Fundraising | Nonprofit411 Podcast07 Jul 202500:34:26

In this episode, Sarah Barton is joined by Kel Haney, founder and CEO of Kel Haney Consulting. They dive into the power of curiosity in fundraising, the importance of personal connections with donors, and how to build relationships that go beyond transactions. Kel shares her methodology for mid-level donor engagement and explains why phone calls, though intimidating for some, can build stronger, more meaningful relationships.

Key Takeaways:

    • The importance of curiosity in donor relationships: Fundraising isn't about selling but building genuine connections with community members.

    • Phone calls as an effective tool for engaging mid-level donors: Personal connections and voicemails can foster trust and increase donor retention.

    • Systems and strategies that work: How having the right tools in place can make a huge difference in donor engagement and nonprofit growth.

Show Links:

Kel Haney Website: https://www.kelhaney.com/

Kel Haney on LInkedIn: https://www.linkedin.com/in/kel-haney/

Nonprofit411: www.nonprofit411.org

GiveSuite Affiliate Link: https://sales.givesuite.com/get-a-demo?am_id=sarah7593

Kelly McLaughlin on Building Individual Giving Programs | Nonprofit411 Podcast09 Jun 202500:37:36

In this episode of the Nonprofit411 Podcast, Sarah Barton is joined by Kelly McLaughlin, founder and CEO of From Scratch Fundraising. They discuss building individual giving programs from scratch, the importance of community-driven fundraising, and the unique approaches Kelly uses to help small organizations create sustainable funding strategies. Kelly also shares insights on engaging donors and making marketing an integral part of nonprofit success.

Kelly McLaughlin is the founder and CEO of From Scratch Fundraising, specializing in helping nonprofits build individual giving programs from the ground up. She brings years of experience in nonprofit fundraising and focuses on creating systems that enable smaller organizations to scale their donor engagement and fundraising efforts efficiently.

Key Takeaways:

Sean Littman on GiveSuite for Nonprofits | Nonprofit411 Podcast02 Jun 202500:30:46

In this episode, Sean Littman, founder and CEO of Give Suite, shares his insights on how nonprofits can streamline their fundraising and marketing efforts. Sean discusses the importance of integrating donor management with marketing systems and how nonprofits can leverage technology to simplify processes and improve outreach. He also emphasizes the need for nonprofits to run like businesses and the importance of a strong marketing strategy in achieving success.

  • Marketing and fundraising should work together as a unified strategy, where consistent outreach and genuine donor engagement are key to building sustainable growth for nonprofits.

  • Nonprofits should view marketing as an essential part of their operations, not just an afterthought. Effective marketing helps raise awareness, build relationships, and attract more support.

  • Technology and automation can significantly ease the workload for nonprofits by streamlining donor management, marketing, and communication efforts, allowing them to focus on their mission.

Show Links

GiveSuite Affliate Link - https://sales.givesuite.com/get-a-demo?am_id=sarah7593

Sean Littman - https://www.linkedin.com/in/sean-littman-catch22nonprofit/

Nonprofit411 - www.nonprofit411.org

Nonprofit411 LinkedIn - https://www.linkedin.com/in/nonprofit411/

 

Building Thriving Nonprofit Teams with Rachel Platt | Nonprofit411 Podcast12 May 202500:30:25

In this episode of the Nonprofit411 Podcast, Sarah Barton sits down with Rachel Platt, CEO of Platinum Consulting. Rachel shares her insights into the world of human resources for nonprofits, focusing on creating strategies that allow organizations to build strong, thriving teams. From improving the employee experience to developing better people strategies, Rachel emphasizes the importance of balancing mission and the well-being of staff. She also introduces the simple yet powerful "Stop, Start, Continue" exercise that can improve communication and reduce misunderstandings in the workplace.

Rachel discusses the challenges that small and mid-sized nonprofits face in managing their human resources and explains how strategic HR planning can be the key to avoiding burnout and ensuring long-term success. This episode is a must-listen for nonprofit leaders looking to strengthen their team dynamics and create a more sustainable organizational culture.

Mastering the Grant Writing Process with DeaRonda Harrison | Nonprofit411 Podcast05 May 202500:29:42

In this episode of the Nonprofit411 Podcast, Sarah Barton is joined by DeaRonda Harrison, founder and president of June 1st Firm. DeaRonda shares her journey from working in higher education fundraising to launching her own consultancy focused on providing grant writing services for nonprofits. She explains how her expertise in federal grants, including HRSA, DOJ, and DOE, helps nonprofits secure funding to maximize their impact.

 

DeaRonda also shares her insights on the challenges nonprofits face when it comes to grants, from building partnerships to navigating the complexities of federal applications. She emphasizes the importance of having a sustainable revenue strategy, with grants being just one piece of the puzzle. In this episode, DeaRonda highlights how nonprofits can leverage grants while ensuring they have a robust and diversified funding strategy in place.

 

Episode Links:

 

Embracing AI to Enhance Nonprofit Operations with Anne Murphy | Nonprofit411 Podcast28 Apr 202500:40:48

In this episode of the Nonprofit411 Podcast, Sarah Barton is joined by Anne Murphy, founder of She Leads AI and CEO of Empowered Fundraiser. Anne shares her journey into fundraising and how she transitioned from higher education fundraising to launching a consultancy that helps nonprofits leverage AI to streamline operations and enhance impact.

Anne discusses the challenges nonprofits face, particularly with limited resources, and explains how AI can help nonprofits optimize their staff energy, enhance their operations, and improve donor engagement. Through AI, Anne has been able to help nonprofits increase efficiency without losing the human touch that is central to their mission.

From AI training and governance to implementation, Anne offers insights into how nonprofits can stay relevant in a rapidly changing landscape. This episode is filled with practical advice for nonprofit leaders looking to embrace new technologies and enhance their organization's capacity for success.

 

Episode LInks:

Special Episode: Nonprofits LEAD Capacity Building Conference | Shannan Tschopp21 Apr 202500:24:48

On this special episode of Nonprofit411, host Sarah is joined by Shannon Tschopp, Program Director of Nonprofits LEAD, to talk about why this conference is such a valuable opportunity for nonprofit professionals across West Virginia and southeast Ohio. Designed to strengthen organizations through practical, accessible training, the conference offers a full day of workshops, networking, and a brand-new vendor fair.

The conference features:

  • A dynamic keynote from Elise Woodworth, focused on turning supporters into long-term advocates

  • Three rounds of breakout sessions with six tracks each, covering everything from finance and HR to marketing and leadership

  • A highly collaborative atmosphere with local speakers and attendees, making follow-up support and connections easy and real

Shannon also shares how the event is structured around the unique needs of nonprofits in the region, offering real tools, peer support, and access to local experts. For those who may face financial barriers, limited registration assistance is available—making it even more accessible.

🗓️ Don’t wait—registration closes May 2nd! 🌐 Learn more: https://www.marietta.edu/nonprofits-lead

🖱️ Register: https://tinyurl.com/3suh4a86

📧 Questions? Contact: nonprofitslead@marietta.edu

Whether you're a grassroots group or a seasoned organization, this is an event that can transform your capacity, your connections, and your community impact.

Fractional Fundraising: A Strategic Solution for Nonprofits with Cindy Wagman | Nonprofit411 Podcast21 Apr 202500:37:42

In this episode of the Nonprofit411 Podcast, Sarah Barton is joined by Cindy Wagman, founder of the Fractional Fundraising Movement. Cindy discusses how fractional fundraising offers small and mid-sized nonprofits the opportunity to access C-suite level fundraising expertise without the cost of a full-time hire.

Cindy shares her journey from working with small nonprofits to launching her consulting business and how fractional fundraising grew from helping organizations do the work, to teaching fundraisers how to build their own fractional fundraising businesses. She emphasizes how this model is a game-changer for organizations with limited budgets, enabling them to get the high-level expertise they need without overextending their resources.

Throughout the episode, Cindy also talks about the challenges many nonprofits face with staffing, particularly in today’s economy, and how fractional fundraising helps address those challenges. She highlights the benefits of having both strategic oversight and day-to-day implementation, removing the emotional labor from executive directors, and enabling them to focus on other areas of their work. Cindy also touches on common misconceptions about donor fatigue and the reluctance to fundraise, reminding nonprofits that they must continue asking for donations, even during uncertain times.

Cindy’s insights offer practical advice for nonprofit leaders and fundraisers looking for effective, sustainable solutions to grow and improve their fundraising efforts. Episode Links

Building Meaningful Connections and Preventing Burnout with Beth Saunders | Nonprofit411 Podcast07 Apr 202500:33:11

In this episode of the Nonprofit411 podcast, Sarah Barton sits down with Beth Saunders, founder and chief strategist of Beth Saunders Associates. With over 20 years of experience in the nonprofit sector, Beth shares her unique perspective on building authentic relationships between nonprofit organizations and their supporters. She discusses how nonprofits can better invest in their people and technology, the importance of understanding capacity to avoid burnout, and the value of strategic decision-making. Beth also emphasizes the importance of pausing to remember your “why” as a way to stay motivated and focused.

This episode is packed with practical advice for nonprofit leaders looking to strengthen their organizations and prevent burnout.

 

Show Links:
Grant Writing Success: Insights from Casey Bryan | Nonprofit411 Podcast31 Mar 202500:42:50

In this episode of the Nonprofit411 podcast, Sarah Barton chats with Casey Bryan, founder of Summit Grant Consulting, about her journey in the nonprofit world and the art of grant writing. With over a decade of experience, Casey shares her passion for storytelling through grants and her unique approach to helping nonprofits access the funding they need. From building strong relationships with funders to creating robust systems for grant management, Casey offers practical insights for nonprofits looking to grow and sustain their funding streams. Plus, she discusses the importance of celebrating small victories and seeking feedback, even when things don’t go as planned.

Show Links:
Passion Isn’t Enough: Empowering Nonprofit Leadership with David Rhode | Nonprofit411 Podcast24 Mar 202500:29:48

In this episode of the Nonprofit411 podcast, Sarah Barton is joined by David Rhode, author of Passion Isn’t Enough, to discuss his new book and share his insights on nonprofit leadership. David brings over 20 years of experience in the nonprofit sector, having founded organizations, consulted, and taught at the University of Pennsylvania. He discusses key elements of nonprofit success, including capacity building boards, strategic partnerships, and how nonprofits can adapt to turbulent times. David’s passion for empowering nonprofit leaders shines through as he offers actionable advice for strengthening organizational impact, improving donor engagement, and refining leadership strategies.

 

Show Links:

Podcastathon Edition | Empowering Amputees: Building Community with Cat Bigley17 Mar 202500:28:01

In this special PODCASTATHON edition of the Nonprofit411 podcast, Sarah Barton is joined by Cat Bigley, Executive Director of The Amputee Center in Parkersburg, West Virginia. Cat discusses the unique work The Amputee Center does to support individuals facing limb loss and limb difference, offering a combination of mental, emotional, and physical support. From pre-amputation consultations to peer support networks, Cat shares how the center is transforming lives by creating community and connection. Cat also talks about how their approach fosters empowerment, especially through adaptive fitness and community involvement. This episode highlights the importance of community for individuals facing challenges and encourages nonprofits to break free from limiting beliefs.

 

Show Links:

Navigating the Shifting Fundraising Landscape with Spring Richardson-Perry | Nonprofit411 Podcast10 Mar 202500:30:26

In this episode of the Nonprofit 411 podcast, Sarah Barton welcomes Spring Richardson-Perry, founder of Time to Spring Forward, for an insightful conversation on the rapidly changing landscape of fundraising. They discuss the latest trends in grant writing, donor relations, and how nonprofits can adapt to shifting priorities. Spring shares her experiences and expertise in nonprofit operations, board governance, and strategic planning. They dive into practical advice on engaging with donors, utilizing donor-advised funds, and ensuring nonprofits maintain compliance. This episode is a must-listen for nonprofit leaders seeking to navigate the evolving fundraising environment in 2025.

Show Links:

The Fundraising System with Matt Bregman | Nonprofit41103 Mar 202500:32:45

In this episode of Nonprofit411, Sarah Barton welcomes Matt Bregman, founder of The Fundraising System, to explore the essential elements of building a sustainable and effective fundraising strategy. Matt shares his journey as an "accidental fundraiser" and how his experiences shaped his approach to helping nonprofits establish clear systems for donor cultivation and engagement.

Key highlights include practical tips for small to mid-sized nonprofits, how to align fundraising efforts with organizational goals, and why generosity and relationship-building are at the heart of successful development work. Matt also introduces The Fundraising System, a resource to guide organizations in creating structured, measurable, and impactful fundraising processes.

Resources:
Lessons from a Lifetime in Nonprofits with Steve Eckman | Nonprofit41124 Feb 202500:32:36

In this episode of Nonprofit411, Sarah Barton sits down with Steve Eckman, Chancellor of York University and Interim President of Bethany College, to discuss his decades-long career in nonprofit leadership and the evolution of fundraising strategies. Drawing from his experiences in higher education and foundation work, Steve shares invaluable insights into building sustainable nonprofits, navigating donor relationships, and adapting to changing donor expectations in a technology-driven world.

Key topics include the importance of aligning missions with donor priorities, leveraging technology for accountability, and fostering meaningful relationships with donors. Steve also reflects on the challenges and opportunities for new fundraisers, emphasizing the importance of people-centric approaches in a sector increasingly shaped by digital interactions.

Resources:
Strategic Planning for Nonprofits with Ricky Chilcott | Nonprofit41117 Feb 202500:36:55

In this episode of Nonprofit411, Sarah Barton is joined by Ricky Chilcott, co-founder of Mission Met, to discuss how nonprofits can transform their approach to strategic planning. Ricky shares insights into building effective strategies, setting measurable goals, and using innovative tools like Kazi to track progress and improve organizational impact.

Drawing from his experience in software development and nonprofit consulting, Ricky highlights the importance of aligning plans with mission and vision while leveraging data to inform decisions. Whether it’s creating process-driven goals or adapting to capacity challenges, this episode equips nonprofits with the tools and mindset to succeed.

 

Resources:
Fiscal Fitness for Nonprofits with Joseph Scarano | Nonprofit411 Podcast10 Feb 202500:31:46

In this episode of Nonprofit411, Sarah Barton sits down with Joseph Scarano, CEO of Araize, to discuss the often-overlooked but essential topic of fiscal management for nonprofits. With over 40 years of experience in nonprofit financial software and consulting, Joseph shares actionable insights on how nonprofits can achieve financial sustainability through sound fiscal practices.

Key topics include the importance of diversified funding streams, the need for proper tools and systems to ensure accurate financial reporting, and how to navigate nonprofit-specific accounting requirements. Joseph also explains how integrating accounting, payroll, and fundraising systems can save nonprofits time and resources while ensuring compliance with reporting standards. This episode is packed with valuable advice for nonprofit leaders looking to strengthen their financial foundation.

Resources:
  • Araize Software Solutions: www.araize.com
    • Explore nonprofit accounting, fundraising, and payroll solutions.
  • Nonprofit Financial Management YouTube Channel: Araize YouTube
    • Learn key concepts in nonprofit accounting and fiscal management.
  • Grant Writing Proposal Guide: Nonprofit411 Grant Guide
Insights from a Funder with Marian Clowes | Nonpofit411 Podcast03 Feb 202500:38:48

In this episode of Nonprofit411, host Sarah Barton speaks with Marian Clowes, Associate Director of the Sisters Health Foundation, to uncover the funder’s perspective on nonprofit grant-seeking and capacity building. With over two decades of experience in nonprofit and foundation work, Marian offers invaluable advice on how nonprofits can strengthen relationships with funders, avoid mission drift, and create impactful projects.

Key insights include the importance of trust-based philanthropy, how to plan projects that align with funders’ priorities, and why nonprofits should focus on capacity building to ensure long-term sustainability. Marian emphasizes the power of collaboration, communication, and intentionality to maximize nonprofit impact while staying true to their mission.

Resources:
  • Sisters Health Foundation: www.sistershealthfdn.org
    • Explore grant opportunities and research data on health and community needs in West Virginia and Ohio.
  • Candid’s Free Grant-Seeking Resources: www.candid.org
    • Access modules and materials for improving grant-seeking strategies.
  • Grant Writing Proposal Guide: Nonprofit411 Grant Guide
Evolve and Thrive at the Nonprofit Marketing Summit with Candace Cody | Nonprofit411 Podcast27 Jan 202500:28:07

In this episode of Nonprofit411, Sarah Barton welcomes back Candace Cody, Director of Events at Community Boost, to discuss the upcoming Nonprofit Marketing Summit, themed "Evolve." This marks the 10th summit in the series and promises to be one of the most impactful yet. Candace and Sarah explore how the summit provides nonprofit professionals with tools and strategies to adapt and thrive in the ever-changing landscape of 2025, emphasizing technology's role while respecting timeless nonprofit principles. The summit will feature diverse sessions, world-class speakers like Deepak Chopra and Neil Patel, and fun, themed stages inspired by decades like the 70s, 80s, and 2000s.

We discuss:

  • Evolving Nonprofits: Adapting to the digital-first world post-COVID while balancing foundational nonprofit principles.
  • The Summit's Impact: Offering free and accessible resources to nonprofit professionals and creating spaces for learning, connection, and growth.
  • Ripple Mapping: A unique session Sarah is hosting that captures and visualizes the ripple effects of nonprofits’ work.

Ready to join this transformative event?

Grab your free registration here to attend the live sessions

Upgrade to Experience Plus with $300 Discount for exclusive content, 80+ session recordings, and some fun swag! Don’t miss your chance to take your nonprofit to the next level.

The Nonprofit Marketing Summit is happening March 4-6, and you’ll want to be there! Visit the links to secure your spot today.

 

Fostering Donor-Centric Fundraising: Insights with Lynne Wester | Nonprofit41120 Jan 202500:27:53

In this engaging episode of Nonprofit411, host Sarah Barton sits down with Lynne Wester, founder of the Donor Relations Group and co-host of the podcast Fundraising is Funny. Lynne shares her unique approach to creating donor-focused fundraising strategies, inspired by her experience at Disney, to ensure donors feel valued and appreciated. Together, they discuss the importance of gratitude, intentionality, and finding joy in nonprofit work to build lasting donor relationships and sustainable fundraising practices.

Lynne highlights practical strategies, including being intentional about donor engagement, prioritizing gratitude to drive retention, and celebrating donors’ behavior beyond just the amount they give. Whether you’re a seasoned fundraiser or new to the field, this episode is packed with valuable takeaways to transform your approach to donor relations.

 

Resources:
Empowering Communities: Building Sustainable Change with A-Nya Badger | Nonprofit411 Podcast13 Jan 202500:27:29

Sarah Barton hosts A-Nya Badger, Community Democracy Coordinator at Fairshake Environmental Legal Services, to explore the power of community-driven nonprofit initiatives. A-Nya shares her experiences in fostering equitable change, emphasizing the importance of centering community voices, building genuine relationships, and creating sustainable projects. She provides practical insights for nonprofits on how to align their goals with the needs of the communities they serve while ensuring long-term impact and resilience.

Key Takeaways
  • Community-centered approaches are crucial for sustainable change. Listening to and following the lead of community members ensures projects address their true priorities.
  • Building trust and fostering genuine relationships with communities is essential to avoid being perceived as an outsider imposing solutions.
  • Sustainability requires planning for long-term impact, such as skill-building and creating enduring funding sources, rather than relying on short-term grants.
  • Reciprocity strengthens partnerships—nonprofits should find ways to give back to the community partners and stakeholders supporting their initiatives.
  • Strong administrative foundations are vital to ensure nonprofits stay organized and compliant, enabling them to focus on impactful work.
Resources

If you enjoyed this episode, please subscribe, leave a review, and share it with other nonprofit professionals. Visit www.nonprofit411.org for more resources to help your organization build a sustainable fundraising strategy.

From Passion to Full-Time Impact in Nonprofit Work with Laura Bonnell | Nonprofit 411 Podcast06 Jan 202500:28:44

In this episode of Nonprofit411, Sarah Barton sits down with Laura Bonnell, CEO of The Bonnell Foundation, to discuss her journey from journalist to full-time nonprofit founder. The Bonnell Foundation, dedicated to supporting families affected by cystic fibrosis, has grown from a volunteer-driven effort to an organization that now employs seven people and continues to expand its impact both locally and globally. Laura shares insights on building authentic relationships, the importance of financial transparency, and the power of perseverance and generosity in nonprofit work. For Laura, saying "yes" has led to profound connections, support, and opportunities, shaping the foundation’s mission in ways she never expected.

 

Key Takeaways:

  1. Building strong relationships and connections within the community is foundational to nonprofit growth.
  2. Perseverance in funding efforts can yield significant returns, even if they take time.
  3. Strategic financial planning and transparency are essential to sustainable growth and effective resource management.
  4. Saying “yes” opens doors to unforeseen opportunities that can drive your organization forward in ways you may not anticipate.

 

Resources:

 

#nonprofit411 #cysticfibrosis #fundraising #communityimpact #perseverance

Embracing Classic Fundraising Techniques with Tim Johnson | Nonprofit 411 Podcast16 Dec 202400:39:06

In this episode of Nonprofit411, host Sarah Barton sits down with Tim Johnson, Director of Development at World Venture and Senior Principal at Park Bench Fundraising Strategist, to explore how nonprofits can return to the basics of fundraising with genuine relationship-building. Tim, a seasoned fundraiser and member of the International Brotherhood of Real Bearded Santas, shares valuable insights from his decades-long career, emphasizing the power of sincere gratitude, understanding donors’ values, and creating authentic connections. His advice provides a refreshing look at how nonprofit professionals can engage supporters in ways that foster long-term commitment and trust.

Key Takeaways:

  • Donors give because of who they are, not who the organization is; building relationships rooted in genuine connection is key to sustainable funding.
  • A foundation of gratitude, through personalized gestures like handwritten notes, strengthens the bond between nonprofits and their supporters.
  • Nonprofits should revisit “old-school” basics to balance modern fundraising tools, creating a holistic approach that integrates both heart and strategy.

Resources:

 

If you enjoyed this episode, please subscribe, leave a review, and share it with fellow nonprofit professionals. Visit Nonprofit411 for more resources to help your organization build a sustainable fundraising and grant writing strategy.

#nonprofit411 #fundraising #donorrelations #sustainablegiving #nonprofitstrategy #communityimpact

A Conversation of Growth, Updates, and ChatGPT Mastery with Diana Lee from Waggle Ai | Nonprofit41112 Dec 202401:02:03

Join host Sarah Barton from Nonprofit 411 for the first-ever live podcast as she sits down with Diana Lee, the founder of Waggle AI. This dynamic episode delves into the journeys of entrepreneurship, personal growth, and mastering ChatGPT for business and personal development.

Diana shares her inspiring story of rebranding, embracing challenges, and leveraging AI tools to streamline processes, enhance creativity, and empower others. The discussion touches on:

  • Practical tips for using ChatGPT in personal and professional settings
  • The emotional journey of entrepreneurship and rebranding
  • The power of frameworks in organizing business and nonprofit strategies
  • Insights into leveraging AI for personal development and self-discovery

Whether you're an entrepreneur, nonprofit leader, or simply curious about how AI can elevate your daily life, this conversation is packed with inspiration and actionable advice.

Don't miss the opportunity to learn, grow, and be inspired! 

Leading Nonprofits with Care featuring Kishshana Palmer | Nonprofit 411 Podcast09 Dec 202400:33:48

In this episode of Nonprofit411, host Sarah Barton sits down with Kishshana Palmer, CEO of ManageMint, for an inspiring conversation about effective leadership in the nonprofit sector. Kishshana, a seasoned change management consultant, shares her insights on fostering healthy, human-centered workplace cultures and prioritizing self-care as a leader. Her approach is rooted in the philosophy that “if you don’t live well, you can’t lead well.”

 

Key Takeaways:

  • Wellness-Centric Leadership: Embrace self-care as foundational to effective leadership. Leaders who prioritize well-being can manage stress and make clearer, stronger decisions.
  • Ritualizing the Workday: Creating simple, intentional routines—like a capsule wardrobe or a dedicated morning ritual—can help reduce stress and decision fatigue during high-pressure times.
  • Collaboration Over Competition: Kishshana encourages nonprofits to work together and see each other as allies.
  • The Power of Saying “Yes”: Stay open to new opportunities that align with your mission. Meaningful partnerships often arise from embracing possibilities.

 

This Week's Resources:

 

#nonprofit411 #leadership #wellbeing #nonprofitmanagement #workplacewellness #socialimpact

Ethical Storytelling in Nonprofits: Insights with Chris Miano | Nonprofit 411 Podcast02 Dec 202400:29:07

In this episode of Nonprofit411, host Sarah Barton speaks with Chris Miano, founder of Memory Fox, about the transformative power of storytelling in nonprofit fundraising and community engagement. Chris shares his journey from military service to Memory Fox, a platform dedicated to helping nonprofits ethically capture and manage impactful stories. They discuss the essentials of ethical storytelling, including obtaining consent, managing sensitive content, and using stories to truly honor the experiences of those served. This episode highlights how storytelling, when done thoughtfully, becomes a sacred gift that builds lasting relationships and supports the mission of nonprofits everywhere.

 

Key Takeaways:

  • Collecting and sharing diverse “Springsteen stories” allows organizations to create inclusive narratives that resonate widely across different audiences.
  • Ethical storytelling hinges on a robust consent process; ensuring that consent is never assumed indefinitely and is carefully managed for ongoing respect and safety.
  • Stories, when ethically managed and thoughtfully shared, serve as powerful and sacred assets that deepen trust and community engagement.

 

Resources:

 

#nonprofits #storytelling #ethicalstorytelling #fundraising #communityengagement #sacredstories #nonprofit411

The Art and Science of Nonprofit Success with Tim Sarrantonio | Nonprofit 411 Podcast25 Nov 202400:37:58

In this episode of Nonprofit411, host Sarah Barton speaks with Tim Sarrantonio, Director of Corporate Brand at Neon One and Chair of the Fundraising Effectiveness Project. Tim brings his expertise in nonprofit data and donor retention to discuss how data can help nonprofits build deeper relationships and sustainable funding. From starting small with meaningful donor notes to leveraging community-driven stories, Tim shares how nonprofits of any size can use data thoughtfully to foster donor engagement, reduce burnout, and strengthen community bonds.

 

Key Takeaways:

  • Data-driven storytelling and recurring giving help create a sense of community that fosters lasting donor loyalty.
  • Technology should support nonprofit missions with an emphasis on personalization rather than financial metrics alone.
  • Mapping “ripple effects” of donor impact helps organizations recognize and celebrate broader community connections.

 

Resources:

If you enjoyed this episode, please subscribe, leave a review, and share it with other nonprofit professionals. For more resources, visit Nonprofit411 (www.nonprofit411.org) and join us in building a sustainable fundraising strategy together.

 

#nonprofits #fundraising #datadriven #donorengagement #fundraisingeffectiveness #sustainablegrowth #nonprofit411

Diversifying Nonprofit Strategies through Social Media with Julia Campbell | Nonprofit 411 Podcast18 Nov 202400:34:26

In this episode, Sarah Barton hosts Julia Campbell, nonprofit marketing expert and host of the Nonprofit Nation podcast, to explore effective digital fundraising strategies for nonprofits. Julia explains how organizations can build confidence and success in digital fundraising by focusing on community, ownership of data, and aligning digital strategies with long-term mission goals. She shares actionable steps on using email, CRMs, and social media to reach supporters authentically while reducing reliance on changing algorithms and platforms.

 

Key Takeaways:

  • Building a community of like-minded supporters is crucial; focusing on those already aligned with your mission strengthens engagement.
  • Diversifying communication channels and emphasizing email and CRM tools help nonprofits maintain control over donor relationships.
  • Being intentional with digital tools supports long-term goals and avoids burnout from overextending on multiple platforms.

 

Resources:

#nonprofits #digitalfundraising #digitalmarketing #communitybuilding #emailstrategy #CRMfornonprofits #donorengagement #nonprofitgrowth

A Conversation with Mallory Erickson on Aligning Purpose and Practice | Nonprofit411 Podcast11 Nov 202400:35:29

Mallory Erickson of What The Fundraising joins Nonprofit 411 to explore the mental and emotional tools that make fundraising feel authentic and sustainable. By focusing on alignment and addressing stress, Mallory offers nonprofit professionals practical ways to overcome resistance and embrace fundraising as a meaningful part of their mission. This episode is a must-listen for fundraisers looking to boost their confidence and impact.

Key Takeaways:

  • Awareness of personal resistance and fear in fundraising is the first step toward transformation.
  • Embracing alignment in partnerships leads to fulfilling and effective fundraising experiences.
  • Fundraising is about inviting people to be part of something meaningful, which can feel rewarding for both sides.

Resources:

If you enjoyed this episode, please subscribe, leave a review, and share it with others in the nonprofit world. For more resources and insights on sustainable fundraising, visit Nonprofit 411. Interested in improving your grant writing skills? Download our free Grant Writing Proposal Guide to start building a holistic fundraising strategy today.

Holistic Approaches to Thriving Nonprofits with Jason Lewis| Nonprofit 411 Podcast04 Nov 202400:37:14

Jason Lewis of Responsive Fundraising joins Nonprofit 411 to discuss the evolving nature of generosity in the nonprofit sector and the importance of building community-based donor relationships. Jason challenges traditional fundraising practices, advocating for conversations that connect donors more personally to nonprofit missions. His insights reveal how embracing a more relational approach can revitalize generosity and ensure long-term support.

Key Takeaways:

  • Nonprofits can improve donor engagement by prioritizing authentic, relationship-based fundraising over transactional interactions.
  • COVID-19’s impact highlighted the need for community-focused, conversational approaches to philanthropy.
  • Get out in the field: Meeting donors face-to-face or virtually fosters a deeper connection and opens doors to meaningful support.

Resources:

 

If you enjoyed this episode, please subscribe, leave a review, and share it with other nonprofit leaders. Visit Nonprofit 411 (www.nonprofit411.org) for more resources to support your organization’s growth and sustainability. For those looking to strengthen grant writing skills, download our free Grant Writing Proposal Guide and start building a diverse, impactful fundraising strategy today.

Don’t Say No For Your Donors, Explore Planned Giving with Chris McGown | Nonprofit411 Podcast28 Oct 202400:47:05

In this episode, Sarah Barton hosts Chris McGown, co-founder and principal at Peak 9860, to dive into the world of planned giving for nonprofits. Chris explains how planned giving, like gifts through wills and life insurance, can create lasting impact for nonprofits by fostering deeper donor relationships and providing sustainable funding. With practical tips, Chris discusses how nonprofits can introduce planned giving without complexity and shows how even smaller nonprofits can engage their loyal supporters in leaving legacies.

Key Takeaways:

  • Planned giving offers a unique way for donors to express loyalty, often increasing retention and annual giving.
  • Gifts through wills, life insurance, and retirement assets are accessible options for donors of all income levels.
  • Nonprofits don’t need special resources to start; simply adding mentions of legacy giving in newsletters or online can encourage interest.

Resources:

If you enjoyed this episode, please subscribe, leave a review, and share it with other nonprofit professionals. Visit www.nonprofit411.org for more resources to help your organization build a sustainable fundraising strategy.

Mastering Technology with Digital Driver's Ed: A Simple Approach for Nonprofits21 Oct 202400:36:12
 

In this episode, Sarah Barton welcomes back Tim Lockie, creator of "Digital Driver's Ed," to discuss how nonprofits can better manage their technology systems without the need for constant upgrades or costly changes. Tim shares how many nonprofits struggle with technology not because of the systems themselves, but due to a lack of proper training and management. With practical insights, he explains how "Digital Driver's Ed" can equip nonprofits to use their existing tools effectively, avoid tech burnout, and maintain sustainability. Tim's simple yet powerful advice can save nonprofits time, money, and frustration while helping them thrive.

Key Takeaways:

  • Nonprofits often struggle with tech not because of poor systems, but due to a lack of structured training.
  • Designating a staff member as an information systems manager (even part-time) can transform tech usage in small organizations.
  • Tim's "Digital Driver's Ed" offers nonprofits practical steps to manage and maintain their current technology effectively, saving them from constant upgrades.

Resources:

Digital Driver's Ed -https://thehumanstack.com/academy/digital-drivers-ed AI for Anyone- https://hubs.ly/Q02PD4__0

If you found this episode helpful, be sure to subscribe, leave a review, and share it with fellow nonprofit leaders. Visit Nonprofit411 for more resources to help your organization grow.

If you're ready to strengthen your grant writing skills, download our Grant Writing Proposal Guide and take the first step toward sustainable fundraising.

The Power of Strategic Planning in Nonprofit Leadership with Megan Speer | Nonprofit 411 Podcast14 Oct 202400:20:28

In this episode, Sarah Barton interviews Megan Speer, interim executive director and VP of Marketing at Nonprofit Hub, about the importance of strategic planning for nonprofit leaders. Megan discusses how to combat burnout, navigate sector changes, and stay focused on what matters most. She highlights the biggest challenges nonprofits face today and shares practical advice on effective year-end planning. Listen in for insights that can help your nonprofit start the new year with a strong, clear direction.

Key Takeaways:

  • Strategic planning helps nonprofit leaders avoid burnout by prioritizing mission-critical work.
  • The nonprofit sector is facing challenges with new trends, including AI and donor-advised funds, but staying focused on core goals is key.
  • Year-end is an ideal time for nonprofits to evaluate plans and prepare for the upcoming year with clear, actionable strategies.

About the Guest: Megan Speer is the interim executive director and VP of Marketing at Nonprofit Hub. With over 18 years of experience in nonprofit marketing, she focuses on helping organizations thrive through strategy and innovation.

Resources Mentioned in This Episode:

If you enjoyed this episode, make sure to subscribe, leave a review, and share it with fellow nonprofit leaders. Visit Nonprofit411 for more resources to help your organization thrive. If you're ready to get started with grant writing, download our Grant Writing Proposal Guide for step-by-step tips to craft proposals that align with your fundraising goals.

If you don’t currently receive our newsletter, we’d love to send you four free resources, one thoughtful quote, and a question to inspire your next step each week. 

Nonprofit 411 with Brian Ford - Founder of For Purpose07 Oct 202400:27:56

In this episode of Nonprofit 411, host Sarah Barton chats with Brian Ford, co-founder of For Purpose, about leveraging personal growth and community engagement to make a positive impact. Brian shares his journey from a privileged upbringing to discovering the diverse realities of others, sparking his passion for social impact. At For Purpose, the goal is to convert human intention into tangible action, meeting people where they are and providing them with accessible ways to contribute.

He discusses their fitness-based fundraising campaign "Burpees for Vets" and introduces a new initiative, "New Year, New You For Good," which merges self-improvement with purposeful giving. This unique approach allows nonprofits to raise funds while directly benefiting their supporters. Brian also emphasizes the importance of personal growth for nonprofit leaders, suggesting that self-care and fulfillment can positively impact their advocacy efforts. Tune in to learn how to create supportive communities and inspire action for your cause.

Listen now to explore innovative ways to engage supporters and promote change!

Learn more about For Purpose at www.forpurpose.com

Check out Brian's podcast at www.selfimprovementdailytips.com/podcast

Learn more about Nonprofit411 at www.nonprofit411.org

 

Nonprofit 411 with Andrew Cook – CEO of AHEAD Business Support30 Sep 202400:30:00

In this episode of Nonprofit 411, host Sarah Barton talks with Andrew Cook, CEO and founder of AHEAD Business Support, about the importance of effective HR management in nonprofits. Andrew shares insights into how AHEAD Business Support helps small businesses, including nonprofits, streamline their HR processes to better manage and staff their teams. With human resources often being the largest expense and sometimes the most neglected aspect of nonprofits, this episode dives into strategies for sustainable HR management that can benefit organizations of all sizes.

Tune in to discover practical tips on untangling HR knots and simplifying systems for a more effective nonprofit workforce! Learn more about Ahead Business Support at https://aheadsupport.com/

Mention Nonprofit411 to get 50% off an HR Audit Learn more about Nonprofit411 at www.nonprofit411.org

Demystifying AI for Nonprofits with Tim Lockie23 Sep 202400:26:00

In this episode of the Nonprofit 411 podcast, host Sarah Barton interviews Tim Lockie, founder of AI for Anyone. Tim shares his insights on the transformative potential of AI for nonprofit organizations. He explains why nonprofits have been slow to adopt AI, addresses common concerns, and offers practical advice for getting started with tools like ChatGPT. Tim's unique perspective, drawing from his extensive experience in the nonprofit sector, provides listeners with valuable guidance on how to leverage AI to enhance their organization's efficiency and impact.

Our Listeners can get a 5% discount on AI for ANYONE by using the link - https://hubs.ly/Q02PD4__0

Reference links for the notes:

  1. AI for Anyone: https://hubs.ly/Q02PD4__0
  2. The Human Stack: https://thehumanstack.com
  3. Tim Lockie on LinkedIn: https://www.linkedin.com/in/tlockie/ 
  4. Nonprofit 411 on Facebook: https://www.facebook.com/Nonprofit411org/

 

The Nonprofit Fixer: Strategies for Beating Burnout and Building Stronger Boards09 Sep 202400:27:42

In this must-listen episode of the Nonprofit411 Podcast, host Sarah Barton sits down with Sean Kosofsky, founder of The Nonprofit Fixer, to share expert advice on tackling burnout, enhancing board engagement, and building a sustainable nonprofit culture. Sean draws on his 30+ years of experience to discuss practical solutions like the four-day workweek, coaching for executive directors, and the importance of a strong board agreement. He also shares his insights on outsourcing tasks to boost efficiency and highlights the power of strategic fundraising. Whether you're a seasoned nonprofit leader or just starting out, this episode offers fresh perspectives and actionable tips for taking your organization to the next level.

Learn more about the Nonprofit Fixer at www.nonprofitfixer.com

Check out The Complete Guide to Implementing a Four-Day Workweek

Find all of Sean's best resources on his Everything Page

Learn more about Nonprofit411   Join our Write to Win: Grant Writing Workshop   Sign up for free resources in your inbox at Nonprofit411 Newsletter   

 

 

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