Explore every episode of the podcast Nonprofit Launch Plan Podcast for Startup, Small, and Growing Nonprofits
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Nonprofit Launch Plan: Essential Frameworks for Starting & Growing Your Nonprofit Organization | 08 Apr 2025 | 00:13:40 | |
Welcome to the Nonprofit Launch Plan Podcast for Startup, Small, and Growing Nonprofits! In this inaugural episode, host Matt Stockman, a seasoned nonprofit growth coach, unveils the 6 crucial frameworks for launching and scaling a successful nonprofit. Whether you're just starting out or struggling to manage your existing organization, this episode provides a roadmap to sustainable growth. Matt shares his decades of experience and actionable tips on: 1) Building strong nonprofit leadership and teams, 2) Mastering the Fearless Fundraising Framework, 3) Crafting compelling nonprofit marketing strategies, 4) Developing impactful programs and services, 5) Streamlining nonprofit operations, and 6) Implementing wise financial management. Learn how to overcome common nonprofit challenges, like fundraising fears and operational overwhelm. Plus, discover a free mini-course on fundraising to help you connect with donors and grow your impact. Subscribe to the Nonprofit Launch Plan Podcast for weekly insights and practical advice to help your nonprofit thrive. #NonprofitStartup #NonprofitDevelopment #DonorDevelopment #NonprofitManagement #NonprofitFinance #SocialImpact | |||
| Nonprofit Launch Plan Podcast Trailer | 19 Feb 2025 | 00:01:36 | |
Since you are launching or leading a small nonprofit, you know the feeling of being overwhelmed by fundraising, marketing, operations, and everything in between. You’re not alone—and you’re in the right place! The Nonprofit Launch Plan Podcast is here to help you build a strong foundation and grow with confidence. Hosted by Matt Stockman, a nonprofit growth coach specializing in small and startup organizations, this show breaks down the six core frameworks every nonprofit needs to thrive: ✅ Leadership – Casting a clear vision and building the right team. Each episode will bring you practical strategies, expert insights, and real-world advice to help you launch, grow, and sustain your nonprofit. 🎧 Hit subscribe now so you never miss an episode! 📩 Let’s connect! matt@nonprofitlaunchplan.com #nonprofit #fundraising #nonprofitleadership #smallnonprofits #nonprofitstartup | |||
| Fearless Fundraising Step #3: Mastering The Ask for Nonprofit Success! | 14 May 2025 | 00:12:59 | |
Welcome to The Nonprofit Launch Plan Podcast for Startup, Small, and Growing Nonprofits! Are you ready to build your nonprofit on a rock-solid foundation and create lasting impact? Join your host, Matt Stockman, in each episode as we dive deep into the 6 key areas essential for nonprofit success: Leadership, Fundraising, Marketing, Programs and Services, Operations, and Finances. In today's episode, we're spotlighting a crucial element of nonprofit fundraising: Step 3 of the Fearless Fundraising Framework – The Ask. We'll explore how to effectively turn your compelling words about the problem your nonprofit solves and the impact you make into concrete action and financial partnership. Let's Review the Fearless Fundraising Framework:
Mastering The Ask: Turning Words into Action for Your Nonprofit Many passionate nonprofit leaders excel at describing the problems they address and the solutions they offer. However, the crucial step of asking for financial support can often feel challenging. Before we dive into specifics, I highly recommend "A Spirituality Of Fundraising" by Henri Nouwen. This insightful book provides a foundational understanding of the biblical principles behind people coming together to support meaningful work and helps build confidence in inviting others into your mission. As a nonprofit coach, I often emphasize the importance of shifting your mindset around fundraising. Remember from our previous episodes, the goal of outlining the problem and solution is to position your prospect as the hero, with your nonprofit serving as the guide. When it comes to The Ask, this dynamic remains. You are connecting the "hero" (the potential giver) with the impact their financial gift will have on someone's life. It's about partnership, not just a transaction. Key Differences: Relational Giving vs. Transactional Giving
By allowing this mindset to take root, you'll become clearer and more dynamic in inviting others into partnership with your nonprofit. For faith-based nonprofits, this perspective can also shift the responsibility for funding, reducing the personal sting of a "no." Key Points for Making a Clear and Effective Fundraising Ask:
Key Takeaways for Fearless Nonprofit Fundraising:
Need Help with Your Nonprofit's Fundraising Ask? If you have questions or need help articulating your fundraising ask, don't hesitate to reach out via email. I'm here to support your nonprofit's growth! Coming Up Next: Step 4 – Creating Urgency in Your Fundraising Efforts! Have a Specific Nonprofit Question? Book a FREE Call! Contact | Nonprofit Launch Plan Struggling with Nonprofit Fundraising? Grab Your FREE Mini-Course! Let's face it, fundraising is often the #1 pain point for startup nonprofits and even established ones. But it doesn't have to be! At Nonprofit Launch Plan, we believe fundraising should be a primary focus from the beginning. That's why I've created a FREE mini-course, complete with a PDF workbook and 5 short videos, to guide you through the 5 core steps of the Fearless Fundraising Framework. This free resource will help you:
Ready to remove the fear and see more people partner with your nonprofit? Get your FREE Fearless Fundraising Mini-Course now at Nonprofit Launch Plan | Consulting & Fundraising for Nonprofits! Email Matt: matt@nonprofitlaunchplan.com | |||
| Fearless Fundraising Step 2: Making Your Donor The HERO | 07 May 2025 | 00:11:46 | |
Episode Title: Fearless Fundraising Step 2: Making Your Donor The HERO Episode Description: Welcome back to The Nonprofit Launch Plan Podcast, your essential resource for startup, small, and growing nonprofits. Hosted by Matt Stockman, this podcast provides nonprofit leaders with the frameworks, tools, and guidance needed for lasting impact. We focus on the 6 key areas crucial for nonprofit success: Leadership, Development (Fundraising), Marketing, Programs, Operations, and Finances. In this episode, we dive deep into Step 2 of the "Fearless Fundraising Framework," a crucial element for effective nonprofit development. Following up on last week's discussion about defining the specific problem your nonprofit solves, we now tackle the solution. Discover a counterintuitive approach: your nonprofit isn't the hero, your donor is! Learn how to position the impact of a potential donor's contribution as the true solution, shifting your fundraising communication to make the giver the central figure in the story. This episode is packed with practical nonprofit fundraising strategies and nonprofit leadership advice to boost your confidence and results. Key Takeaways for Nonprofit Leaders:
Mentioned Resources:
Connect & Support:
Keywords: Nonprofit Leadership Podcast, Nonprofit Fundraising, Nonprofit Startup, Small Nonprofit, Growing Nonprofit, Nonprofit Management, Nonprofit Development, Fundraising Strategies, Donor Engagement, Nonprofit Communication, Nonprofit Storytelling, Fearless Fundraising, Nonprofit Advice, Nonprofit Success, Effective Nonprofit Leadership, Nonprofit Best Practices, Nonprofit Marketing, Donor Relations, Nonprofit Finance, Nonprofit Operations. | |||
| Fearless Fundraising Step 1: Nail Your Nonprofit's Problem Statement | 23 Apr 2025 | 00:07:52 | |
As a nonprofit leader, do you struggle to articulate your organization's core purpose in a way that inspires support and drives impact? Effective nonprofit leadership starts with absolute clarity on the problem you exist to solve. Many nonprofits falter because their core problem statement is too broad or just not clear. In this episode of The Nonprofit Launch Plan Podcast, host Matt Stockman guides nonprofit founders, executive directors, and emerging leaders through the critical first step of the Fearless Fundraising Framework: getting crystal clear and specific about the exact problem your nonprofit exists to solve. This is a cornerstone of effective nonprofit strategy and mission clarity. Discover why vague statements undermine your goals and learn how specificity is key for nonprofit leaders connecting with donors, volunteers, and partners. Matt shares actionable leadership insights and real-world examples to help your team refine this critical piece of your organizational development. Understand how mastering this step clarifies your nonprofit vision, strengthens all messaging – from website copy to grant proposals – and is essential for sustainable nonprofit success, particularly in fundraising.
🎁 FREE RESOURCE MENTIONED: Struggling with fundraising? Grab the Fearless Fundraising Framework Mini-Course (5 short videos + workbook): https://www.nonprofitlaunchplan.com/#minicourse CONNECT WITH US:
ABOUT THE PODCAST: The Nonprofit Launch Plan Podcast helps startup, small, and growing nonprofits build on a strong foundation. Host Matt Stockman provides frameworks, tools, and guidance across 6 key areas (Leadership, Fundraising, Marketing, Programs, Operations, Finances) to help you create lasting community impact. . | |||
| Build Your Nonprofit Network: Practical Steps to Success | 16 Apr 2025 | 00:15:28 | |
Struggling to grow your nonprofit's support network beyond your initial circle of friends and family? 🤔 This episode of The Nonprofit Launch Plan Podcast is packed with practical strategies to help you build the robust connections your mission needs – without the awkwardness or a huge marketing budget! So you've shared your vision... but then what? Host Matt Stockman tackles this common challenge for startup, small, and growing nonprofits. Discover how to strategically expand your reach to find not just donors, but also volunteers, advocates, resources, and crucial moral support. Learn how to move beyond hoping people find you, and start actively building a network that fuels your impact. In this episode, you'll learn:
Listen now for tangible steps you can take this week to build authentic relationships and make it easy for people who believe in your mission to share it with others. 🎧 Listen to the full audio episode:
🎁 FREE RESOURCE MENTIONED: Struggling with fundraising? Grab the Fearless Fundraising Framework Mini-Course (5 short videos + workbook): https://www.nonprofitlaunchplan.com/#minicourse CONNECT WITH US:
ABOUT THE PODCAST: The Nonprofit Launch Plan Podcast helps startup, small, and growing nonprofits build on a strong foundation. Host Matt Stockman provides frameworks, tools, and guidance across 6 key areas (Leadership, Fundraising, Marketing, Programs, Operations, Finances) to help you create lasting community impact. 👍 Enjoyed this episode?
#Nonprofit #NonprofitNetworking #Fundraising #NonprofitLeadership #StartupNonprofit #SmallNonprofit #SupportNetwork #NonprofitGrowth #Podcast #MattStockman #NonprofitLaunchPlan | |||
| Is Your Mission Statement Sabotaging Your Nonprofit? Crafting A Mission for Maximum Impact | 12 Jun 2025 | 00:20:52 | |
Welcome to The Nonprofit Launch Plan Podcast! In this foundational episode, your host Matt Stockman tackles the single most important reason most nonprofits fail—and it isn't a lack of funding. It's a lack of clarity. Your organization's mission statement is the bedrock of your success, influencing everything from leadership and fundraising to daily operations and measuring impact. Before you skip ahead thinking you've "checked the box" on your mission statement, Matt challenges you to ask: Is it truly working for you? This episode dives deep into how to transform your mission statement from a forgotten line on your website into a powerful tool that functions as your organization's compass, magnifying glass, and yardstick. Learn the simple but powerful formula for crafting a mission statement that is clear, concise, and compelling. We'll break down real-world examples from successful nonprofits like St. Jude Children's Research Hospital and the American Red Cross, and expose the common pitfalls of vague, jargon-filled statements that hinder growth. If you want to ensure your nonprofit is built for lasting success, this episode is your essential first step. In This Episode, You'll Learn:
Free Resources & Links
Strong Mission Statements:
Connect & Subscribe Thanks for listening to The Nonprofit Launch Plan Podcast, for Startup, Small, and Growing Nonprofits.
Until next time, keep making a difference! RmGtLlF2MHZBngJAGN2x | |||
| Mastering Nonprofit Email: 10 Best Practices for Impactful Communication | 05 Jun 2025 | 00:20:32 | |
Are your nonprofit's emails getting opened, read, and acted upon? In this essential episode of "The Nonprofit Launch Plan Podcast," host Matt Stockman dives deep into the art and science of effective email communication for startups, small, and growing nonprofits. Discover why email is far from dead in 2025 and how to leverage it to build a strong foundation for your organization's success. Whether you're focused on fundraising, marketing, or storytelling, email touches every facet of your nonprofit's operations. Matt reveals the common mistakes that hinder your emails from reaching their full potential and shares 10 game-changing best practices to elevate your email marketing strategy. Learn how to craft compelling messages that engage donors, attract partners, and celebrate your impact. In this episode, you'll learn:
Don't let your valuable emails go unread! Tune in to gain actionable insights that will transform your nonprofit's email communication, boost engagement, and drive meaningful results. Special Offer for Listeners: Struggling with fundraising? Matt offers a free mini-course: "Fearless Fundraising Framework." This valuable resource includes a PDF workbook and 5 short videos designed to clarify your messaging and build confidence in inviting financial partnership. Get your free mini-course at Nonprofit Launch Plan | Consulting & Fundraising for Nonprofits website: Nonprofit Launch Plan | Consulting & Fundraising for Nonprofits | |||
| Fearless Fundraising Step #5: Mastering the Call To Action for Nonprofit Growth | 28 May 2025 | 00:16:16 | |
Welcome to "The Nonprofit Launch Plan Podcast," where host Matt Stockman helps startup, small, and growing nonprofits build a strong foundation. In this episode, we tackle the #1 pain point for many: fundraising. Specifically, we’re honing in on Step 5 of the Fearless Fundraising Framework: The Action Step, and how it empowers you to invite others to create lasting impact. Matt explains why a clear call to action is non-negotiable for turning informed supporters into active donors. You'll learn how to guide potential givers through an emotional journey, making them the hero of the story as their involvement solves critical problems. We'll revisit the first four steps – Problem, Solution, Ask, Urgency – to show how they build to this crucial final step, ensuring your ask resonates and drives results. Hear real-world examples from humanitarian relief and youth development organizations that effectively use this framework to secure financial partnerships. Plus, Matt offers valuable advice on handling rejections and building a strong email list for ongoing donor engagement. What You'll Learn:
Free Resource: Ready to transform your fundraising confidence? Grab your free mini-course on the 5 core steps of the Fearless Fundraising Framework! It includes a PDF workbook and 5 insightful videos. Access it now at Nonprofit Launch Plan | Consulting & Fundraising for Nonprofits Email: matt@nonprofitlaunchplan.com | |||
| Fearless Fundraising Step #4: Creating Urgency - Compelling Action Now! | 21 May 2025 | 00:12:46 | |
Podcast Show Notes: The Nonprofit Launch Plan Podcast for Startup, Small and Growing Nonprofits Episode Title: Fearless Fundraising Step #4: Creating Urgency - Compelling Action Now! Episode Summary: Welcome to another impactful episode of The Nonprofit Launch Plan Podcast! In this episode, host Matt Stockman dives deep into Step 4 of the Fearless Fundraising Framework: Creating Urgency. Learn how to inspire potential donors to make a financial gift now rather than later, maximizing your fundraising efforts and achieving greater nonprofit impact. This episode provides actionable strategies, real-world examples, and proven techniques to help your startup nonprofit or growing organization build a strong financial foundation. If you're struggling with donor engagement or want to improve your fundraising strategy, this episode is a must-listen for nonprofit founders, development directors, and anyone involved in nonprofit funding. Key Takeaways from this Episode:
Resources Mentioned in this Episode:
Don't forget to subscribe to "The Nonprofit Launch Plan Podcast" for more essential insights on building and growing a successful nonprofit! Share this episode with other nonprofit leaders and make a lasting impact in your community! | |||
| Crafting Your Nonprofit's North Star: The Vision Statement | 20 Jun 2025 | 00:22:26 | |
Are you building a nonprofit with lasting impact? Welcome back to "The Nonprofit Launch Plan Podcast, for Startup, Small, and Growing Nonprofits!" In this essential Part 2 episode, host Matt Stockman dives deep into the crucial, yet often misunderstood, nonprofit vision statement. Many people confuse mission and vision, but they serve distinct purposes for nonprofit leadership and strategic direction. While your mission statement defines "why your nonprofit exists," your vision statement paints a powerful picture of "where your organization is going" and "what long-term success looks like." Think of it as your organization's north star, guiding every decision from program development to fundraising strategies.
Special Free Resource for Nonprofit Fundraising! Are you struggling with nonprofit fundraising? It's the #1 challenge for many new nonprofits, but it's also where you should focus 80% of your initial energy. Matt has a free mini-course just for you! Learn the 5 core steps of the Fearless Fundraising Framework with a PDF workbook and 5 short videos. This course will help you clarify your messaging and grow your confidence to ask for financial support, leading to more partners and greater results for your nonprofit's mission. Get your FREE Fearless Fundraising mini-course at Nonprofit Launch Plan | Consulting & Fundraising for Nonprofits! Connect with Us:
Keywords: nonprofit vision statement, mission statement, nonprofit leadership, strategic planning, fundraising, nonprofit organization, startup nonprofit, growing nonprofit, charitable organizations, social impact, nonprofit development, organizational development, nonprofit resources, Fearless Fundraising Framework, nonprofit guidance, community impact, board development, program development. | |||
| From Impact To Influence: Telling Your Nonprofit's Stories Well | 26 Jun 2025 | 00:19:41 | |
Unlock the power of storytelling to transform your nonprofit's marketing! In this episode of The Nonprofit Launch Plan Podcast, host and nonprofit growth coach Matt Stockman dives deep into "From Impact to Influence: Telling Your Nonprofit's Stories Well". Discover why compelling stories create emotional connections, simplify complex ideas, and inspire action – from donations to volunteerism. Learn the crucial difference between a "story" and a mere "endorsement," and get practical examples of nonprofits effectively using narratives to drive their mission. Matt breaks down the "Key Elements of a Compelling Impact Story," providing you with a clear framework: Character, Challenge, Solution, Outcome, and Call to Action. Get essential tips on focusing on individuals, using vivid details, ensuring authenticity, and building a valuable story archive. Don't miss this episode if you're a startup, small, or growing nonprofit looking to boost engagement, secure more funding, and truly showcase your incredible impact. In This Episode, You'll Learn:
Connect with Us:
Hashtags: #Nonprofit #NonprofitMarketing #Storytelling #NonprofitImpact #Fundraising #NonprofitGrowth #SocialGood #MissionDriven #StartupNonprofit #SmallNonprofit #NonprofitSuccess #MarketingStrategy #NonprofitTips #Philanthropy #CommunityImpact #MarketingForNonprofits #NonprofitLaunchPlan #PodcastForNonprofits #Charity #SocialChange Keywords: nonprofit storytelling, nonprofit marketing, amplify mission, impact stories, nonprofit growth, startup nonprofit, small nonprofit, nonprofit fundraising, volunteer engagement, nonprofit strategy, social impact, donor relations, marketing channels, compelling stories, nonprofit launch plan, effective communication, charity marketing, social good campaigns, mission statement, authentic storytelling. | |||
| Beyond A Thank You Note: Building A Donor Communication Plan | 29 Aug 2025 | 00:21:18 | |
In this episode of the Nonprofit Launch Plan Podcast, host Matt Stockman addresses a common fear among nonprofit leaders: annoying their donors. He explains that most donors actually stop giving because they don't hear from the organization, not because they lose interest. Matt breaks down why donor communication isn't a transactional obligation, but a way to build a relationship based on trust and consistency. He shares a powerful story of a nonprofit leader who only communicated during a campaign and was essentially "ghosting" their donors. He argues that a donor's financial gift is an intimate act, a desire for a relationship with your organization. Matt provides a practical framework to build a systematic and sincere communication rhythm that will help you grow a donor base that is loyal and engaged for the long term. In this episode, you will learn:
Resources Mentioned in This Episode:
Book A Free Call with Matt: Contact | Nonprofit Launch Plan Email Matt: matt@nonprofitlaunchplan.com Find Matt on LinkedIn: (1) Matt Stockman | LinkedIn Get My Free Fearless Fundraising Mini Course: Nonprofit Launch Plan | Consulting & Fundraising for Nonprofits | |||
| Nonprofit Finances 101: Your First 3 Steps | 21 Aug 2025 | 00:16:50 | |
Are you a new or small nonprofit leader who gets a knot in your stomach at the mention of "finances"? You're not alone. Most of us get into this work to make an impact, not to stare at spreadsheets. But ignoring the numbers can put your mission at risk. In this episode of The Nonprofit Launch Plan Podcast for Startup, Small, and Growing Nonprofits, host Matt Stockman demystifies financial management and gives you a simple, non-intimidating guide to building a strong financial foundation. We'll move you past the messy shoebox of receipts and show you how to gain confidence, build accountability with your donors, and make smarter decisions for your organization. You don't need to be an accountant to be a great financial leader - you just need a clear plan. Episode Highlights & Key Takeaways:
Resources Mentioned in this Episode:
Book A Free Call with Matt: Contact | Nonprofit Launch Plan Email Matt: matt@nonprofitlaunchplan.com Find Matt on LinkedIn: (1) Matt Stockman | LinkedIn Get My Free Fearless Fundraising Mini Course: Nonprofit Launch Plan | Consulting & Fundraising for Nonprofits | |||
| Leading When It's Raining: 4 Principles To Be The Leader Your Team Needs When the Road Gets Tough | 13 Aug 2025 | 00:15:29 | |
In this episode of the Nonprofit Launch Plan Podcast, host Matt Stockman shares four essential principles for leading your team through difficult seasons. Every nonprofit faces storms—whether it's staff turnover, a shift in funding, or external political changes. How a leader responds during these times can define the future of the organization. Matt shares a story about a client who took over a small nonprofit after the founder's passing, only to find it in disarray. The new leader made difficult but necessary changes, leading to a period of uncertainty and fear among the team. He emphasizes that as a leader, you are the "thermostat" for your organization, and your team looks to you not just for direction, but for a sense of calm and reassurance. When your nonprofit is going through a tough season, your team is likely struggling with subconscious fears about job security and the organization's future. As a leader, you have a responsibility to guide them through this, and these four principles can help you do it effectively. The 4 Guiding Principles for Leading Through a Storm
Matt concludes by reinforcing that these principles will not only help you navigate tough seasons but also build a stronger, more resilient organization and a more cohesive team for the future. Resources Mentioned in the Episode:
Book A Free Call with Matt: Contact | Nonprofit Launch Plan Email Matt: matt@nonprofitlaunchplan.com Find Matt on LinkedIn: (1) Matt Stockman | LinkedIn Get My Free Fearless Fundraising Mini Course: Nonprofit Launch Plan | Consulting & Fundraising for Nonprofits | |||
| From Chaos to Clarity: 4 Common Self-Leadership Mistakes and How To Avoid Them | 08 Aug 2025 | 00:26:17 | |
In this episode of "The Nonprofit Launch Plan Podcast for Startup, Small and Growing Nonprofits", host Matt Stockman dives into the critical topic of self-leadership for nonprofit professionals. Drawing from recent coaching conversations, Matt explores four common mistakes that startup, small, and growing nonprofit leaders make. These aren't intentional errors but rather pitfalls that can lead to burnout, team frustration, and stalled organizational growth. Learn how to identify and overcome these self-leadership challenges with practical, actionable strategies. Whether you're just starting a nonprofit or leading an established small organization, this episode provides essential guidance on how to lead yourself effectively so you can lead your team to success. Listen to this episode to learn:
Matt's key takeaways from the episode:
Book A Free Call with Matt: Contact | Nonprofit Launch Plan Email Matt: matt@nonprofitlaunchplan.com Find Matt on LinkedIn: (1) Matt Stockman | LinkedIn Get My Free Fearless Fundraising Mini Course: Nonprofit Launch Plan | Consulting & Fundraising for Nonprofits | |||
| Demystifying Tech and AI for Nonprofits, a Conversation with David Watters | 31 Jul 2025 | 00:45:25 | |
Demystifying Tech & AI for Nonprofits with David Watters In this episode of the Nonprofit Launch Plan Podcast for Startup, Small, and Growing Nonprofits, host Matt Stockman dives into a topic that can feel overwhelming for new and small nonprofits: technology, automation, and AI. Matt's guest is David Watters, CEO of Simple and Engaging, a company dedicated to helping nonprofits use technology smarter to improve their impact. David shares invaluable insights for organizations just starting out or still relatively small, emphasizing that technology should always be purposeful and focused on solving clear, actual problems, rather than simply chasing the latest shiny new thing. Episode Highlights:
Don't miss this jam-packed conversation that will empower you to use smart, budget-conscious technology solutions to achieve greater efficiency and more reach in your nonprofit! Resources Mentioned:
Sites that David mentions in the podcast:
Special Offer from Matt Stockman:
Book A Free Call with Matt: Contact | Nonprofit Launch Plan Email Matt: matt@nonprofitlaunchplan.com Find Matt on LinkedIn: Matt Stockman | LinkedIn Get My Free Fearless Fundraising Mini Course:Nonprofit Launch Plan | Consulting & Fundraising for Nonprofits | |||
| The 100 Million Impact Initiative: A Personal Vision & Invitation | 23 Jul 2025 | 00:13:05 | |
Welcome to a special episode of "The Nonprofit Launch Plan Podcast for Startup, Small, and Growing Nonprofits" where Matt Stockman, your host, shares a deeply personal and inspiring vision for the future! We often talk about the 6 key areas of nonprofit success (Leadership, Development/Fundraising, Marketing, Programs & Services, Operations, and Finances). This week, we're diving into something foundational: vision. Building on a previous episode about crafting powerful vision statements, Matt reveals the audacious, deeply personal vision for his own endeavor, the Nonprofit Launch Plan coaching business, and this very podcast. His new vision is designed to be:
Introducing the 100 Million Impact Initiative! Matt's bold vision is to empower 10,000 nonprofits worldwide, each committing to impacting at least 10,000 people, so that together, we improve the lives of 100,000,000 people globally. This is the 100 Million Impact Initiative. Are you in? If you're a startup, small, or growing nonprofit driven by the desire to change lives, Matt invites you to join this incredible initiative. It's free to join – simply email him at matt@nonprofitlaunchplan.com with "I'm In" in the subject or body of your email, and become part of a growing community of Impact Makers and World Changers! Also in this episode: Matt shares details about his signature offer, the Nonprofit Launch Plan coaching. This intensive program includes three 90-minute virtual meetings to deep-dive into your nonprofit's performance across the 6 key areas, resulting in a customized, detailed Launch Plan to help you get off the ground or reach the next level. Podcast listeners receive a special discount! Next Episode Preview: Don't miss next week's episode where Matt will explore how AI and technology can be leveraged by small nonprofits with limited time and budget, featuring David Watters of Simple and Engaging! Book A Free Call with Matt: Contact | Nonprofit Launch Plan | |||
| Beyond the Big Gift: Building a Resilient Nonprofit with Consistent Support | 18 Jul 2025 | 00:18:50 | |
In this episode of "The Nonprofit Launch Plan Podcast," host Matt Stockman dives into two crucial, interconnected topics for your nonprofit's financial health: the incredible benefits of monthly giving programs and critical pitfalls to avoid with high-capacity donors. Discover how consistent support can provide peace of mind and predictability, and learn a simple formula to determine your ideal monthly ask. Plus, hear real-world case studies about the dangers of over-reliance on a few large donors and strategies to build a broad, diverse funding base for lasting impact. In This Episode, You'll Discover:
Resources Mentioned:
Connect with Us:
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| Your Nonprofit's Backbone: CEO and Board Essentials with Special Guest Bob Lonac | 11 Jul 2025 | 00:26:20 | |
Welcome to the Nonprofit Launch Plan Podcast, for Startup, Small, and Growing Nonprofits! In this episode, host Matt Stockman sits down with special guest Bob Lonac, a seasoned expert in nonprofit leadership with a remarkable career, including roles at Young Life, International Justice Mission, and CRISTA. Bob is also the author of "Live Large: Seven Lasting Lessons for Navigating Life's Twists and Turns" and a sought-after consultant specializing in the crucial relationship between a nonprofit CEO (or Executive Director) and their Board of Directors. This episode is a must-listen for startup nonprofits, small nonprofits, and anyone new to a leadership role, offering practical insights to establish a strong foundation. What You'll Learn in This Episode:
Key Takeaways for Nonprofit Leaders:
Resources Mentioned:
Connect with Nonprofit Launch Plan:
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| Turn Donor Questions Into Confidence: Lessons from Charity: Water | 10 Sep 2025 | 00:18:21 | |
How do you build lasting trust with donors when your nonprofit is small and your budget is limited? In this episode of the Nonprofit Launch Plan Podcast, Matt takes a deep dive into one of the most recognized nonprofits in the world—Charity: Water—and uncovers what every small or startup nonprofit can learn from their approach. You’ll discover:
Matt also shares free resources to help you strengthen your fundraising and nonprofit launch plan:
🎧 Listen in to learn how you can wow donors, build trust, and grow your nonprofit—even without a massive budget or tech team. 👉 Resources mentioned in this episode: Email Matt: matt@nonprofitlaunchplan.com Find Matt on LinkedIn: (1) Matt Stockman | LinkedIn | |||
| How to Make the Tough Calls Your Nonprofit Needs: Breaking Free from Decision Paralysis | 15 Oct 2025 | 00:15:28 | |
Leadership expert Max Dupree once said, “We cannot become what we want by remaining where we are.” In this episode of The Nonprofit Launch Plan Podcast, host Matt Stockman unpacks one of the biggest leadership hurdles nonprofit leaders face — decision paralysis.
Resources Mentioned:
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| Clarity Creates Impact: The Power of a Target Beneficiary Profile | 03 Oct 2025 | 00:14:42 | |
One of the biggest mistakes startup and small nonprofits make is trying to serve too many people with too broad of a mission. The result? Your message gets fuzzy, donors aren’t sure exactly who they’re helping, and your programs end up stretched thin. The truth is this: clarity creates impact. Donors don’t give to “programs” or “initiatives”—they give to change a life. They want to see a face, know a name, and understand exactly what difference their gift is making. That all starts with one essential step: identifying your beneficiary. In this episode of The Nonprofit Launch Plan Podcast for Startup, Small, and Growing Nonprofits, Matt Stockman walks you through a practical process to get crystal clear on exactly who your nonprofit exists to serve. With the help of three powerful questions and a simple framework, you’ll learn how to create a “target beneficiary profile” that will help you focus your compassion, sharpen your messaging, and design programs that meet real needs. Matt also shares why narrowing your focus doesn’t limit your reach—it strengthens your effectiveness. You’ll hear examples of how this kind of clarity transforms donor communication and see how it leads to stronger fundraising, better resource allocation, and more meaningful impact. Whether you’re dreaming of starting a nonprofit or leading one that’s already running, this episode will give you the tools to clarify your mission, communicate with confidence, and inspire donors to join your cause. What You’ll Learn in This Episode:
Resources & Links Mentioned in This Episode:
Take Action Challenge: When you know exactly who you’re helping, you don’t just build a nonprofit—you build trust, connection, and lasting impact. | |||
| From Ask to Confirmation: Optimizing the User Experience on Your Donation Page | 26 Sep 2025 | 00:24:22 | |
Making an emotional connection with your donors is key to fundraising success. But what happens when that emotional momentum hits a digital wall? So often, the moment a donor is ready to make a gift, the experience on your website feels different, broken, or disconnected—and that can cost you a donation and, more importantly, the trust you’ve worked so hard to build. In this episode, host Matt Stockman dives into the crucial user experience through the whole donor journey—from clicking a button to completing the gift. He's joined by Cari Kates, Director of Digital Content at Pillar Media, to walk us through how to make sure each step of the digital giving process is as powerful as your initial ask. This discussion falls under the Fundraising (Development) core area of a strong nonprofit. Key Takeaways & Topics Covered
Resources Mentioned in the Episode Free Resources to Launch and Fuel Your Nonprofit:
Book A Free Call with Matt: Contact | Nonprofit Launch Plan Email Matt: matt@nonprofitlaunchplan.com Find Matt on LinkedIn: (1) Matt Stockman | LinkedIn Get My Free Fearless Fundraising Mini Course: Nonprofit Launch Plan | Consulting & Fundraising for Nonprofits | |||
| 5 Fundraising Practices That Drain Your Energy (and What to Do Instead) | 18 Sep 2025 | 00:20:16 | |
Fundraising is the lifeblood of your nonprofit—but it doesn’t have to leave you and your team exhausted. In this episode, host Matt Stockman shares five common fundraising practices that drain small nonprofit leaders of their limited energy and capacity. More importantly, he offers practical alternatives that build sustainability, trust, and stronger donor relationships. What you’ll learn in this episode:
Resources mentioned in this episode:
If you’ve been feeling stretched thin or stuck in fundraising that doesn’t move the needle, this episode will help you refocus your energy on what truly works. Subscribe & Share: www.nonprofitlaunchplan.com | |||
| Simplicity Beats Complexity: How to Stop Overcomplicating Your Nonprofit | 28 Oct 2025 | 00:18:14 | |
Complexity quietly chokes far too many nonprofits—large and small. Spreadsheets multiply, meetings take over calendars, and software stacks pile up in the name of “getting organized.” But the truth is, the best-run nonprofits are not the ones that are more complicated—they’re the ones that are simpler. In this episode, Matt Stockman breaks down how unnecessary complexity creeps into nonprofit operations, planning, and technology—and how to fight back with clarity and focus. Whether you’re still in the dreaming phase or already running programs, you’ll learn practical steps to strip away the clutter and lead with simplicity. In This Episode, You’ll Learn:
Practical Takeaways:
Resources Mentioned:
Connect with Matt: 📧 matt@nonprofitlaunchplan.com Quote of the Episode: “Simplicity isn’t laziness—it’s excellent leadership.” | |||
| The Operations Flywheel: 5 Systems That Keep Your Nonprofit Running Smoothly | 04 Nov 2025 | 00:23:45 | |
If you’ve ever felt like every week starts from zero — or like every day is more reactive than proactive — this episode is for you. Matt Stockman breaks down how to escape the constant cycle of overwhelm by creating what he calls your Nonprofit Operations Flywheel: a simple set of systems that give your organization rhythm, predictability, and peace of mind. In this practical, step-by-step episode, Matt walks you through five systems (or “gears”) that keep your nonprofit running smoothly — even when you’re short on time, staff, or energy:
Matt also shares a powerful story of a small nonprofit that went from chaos to clarity in just six months by implementing these systems — proving that lasting change comes from consistent structure, not more effort. 🧭 Key Takeaways
📈 Free Resources Mentioned
Both are available at nonprofitlaunchplan.com 🎧 Listen If You’re Asking…
🔗 Call to Action Ready to design your own operations flywheel? | |||
| Building Major Donor Relationships from the Ground Up Pt. 2 (An Interview with Tom Atema) | 18 Nov 2025 | 00:26:54 | |
In this second part of his conversation with veteran nonprofit leader Tom Atema, host Matt Stockman dives deeper into the heart of leadership and fundraising. With over 50 years of experience leading organizations like Heart for Lebanon, John Maxwell’s Equip, and the Billy Graham Evangelistic Association, Tom shares timeless wisdom for nonprofit founders and fundraisers on how to build meaningful relationships, steward donors well, and lead from a place of value—not pressure. If you’ve ever struggled with donor burnout, awkward asks, or the tension between mission and money, this episode is for you. 💡 In This Episode You’ll Learn:
🧭 Key Quotes “You tell me how many people’s cell phone numbers you have in your phone, and I’ll tell you how good you are with relationships.” — Tom Atema"Don’t chase money. Add value to people, and let God handle the outcomes.” — Tom Atema 🔗 Resources Mentioned
👉 Get it at NonprofitLaunchPlan.com
🙌 About the Guest: Tom Atema Tom Atema is the co-founder and Chairman of Heart for Lebanon, a faith-based organization providing education, humanitarian relief, and the Gospel to Syrian refugees in Lebanon. He’s served in senior leadership roles at John Maxwell’s Equip, the Billy Graham Evangelistic Association, and Word of Life Fellowship. Tom brings five decades of experience in nonprofit leadership, development, and strategic partnerships—always centered around people, not transactions. 🧩 Episode Takeaways
🎧 Listen & Subscribe Be sure to subscribe to The Nonprofit Launch Plan Podcast so you don’t miss future episodes, and please leave a review to help other nonprofit leaders discover the show. ➡️ Share this episode with another nonprofit founder or development officer who needs encouragement to lead with purpose, not pressure. | |||
| Building Major Donor Relationships from the Ground Up (An Interview With Tom Atema pt 1) | 11 Nov 2025 | 00:33:55 | |
In this episode of The Nonprofit Launch Plan Podcast for Startup, Small, and Growing Nonprofits, host Matt Stockman sits down with veteran nonprofit leader Tom Atema, co-founder of Heart for Lebanon and former VP with John Maxwell’s Equip. With more than 50 years of experience in ministry and development work, Tom shares timeless, faith-driven wisdom on what it really means to build meaningful relationships with your donors—what he calls investors. You’ll discover how to approach every gift, no matter the size, as the start of a relationship… not a transaction. Tom unpacks practical habits that turn small gifts into long-term partnerships and shares powerful stories that will challenge how you think about stewardship, gratitude, and generosity. In This Episode, You’ll Learn:
Memorable Quote “Some of those $25 gifts are test gifts. They’re not about the money—they’re asking, ‘Do you see me? Do you care?’” — Tom AtemaFree Resource Mentioned 📘 From Dream to Action: Your Nonprofit Pre-Launch Checklist - 10 essential steps to move from nonprofit IDEA to IMPACT. Fearless Fundraising Mini Course - Get it here 👉 Nonprofit Launch Plan | Consulting & Fundraising for Nonprofits Next Episode Teaser Don’t miss Part 2 of this conversation with Tom Atema next week! Connect with Matt 📧 matt@nonprofitlaunchplan.com 🔗 Follow on LinkedIn | |||
| Nonprofit Marketing: The 3 Marketing Channels Every Small Nonprofit Actually Needs | 19 Dec 2025 | 00:13:23 | |
In this episode of the Nonprofit Launch Plan Podcast for Startup, Small, and Growing Nonprofits, Matt Stockman breaks down the three core marketing channels that most small and early-stage nonprofits actually need. Rather than chasing every new platform or trend, Matt explains how focusing on the right channels, in the right order, can reduce overwhelm, build trust, and create sustainable momentum for your organization. This episode is especially relevant for nonprofit founders and leaders who feel pressure to “be everywhere” while still trying to run their organization and advance their mission. What You’ll Learn in This Episode
The 3 Core Marketing Channels Covered 1. Your Email List (Your Most Important Asset) 2. One Social Media Platform (Not All of Them) 3. Direct Human-to-Human Relationships Key Takeaways
Free Resource Mentioned in This Episode If you (or someone you know) are still in the dreaming or early planning phase of launching a nonprofit, Matt offers a free PDF resource: From Dream to Action: Your Nonprofit Pre-Launch Checklist To receive the free checklist:
About the Podcast The Nonprofit Launch Plan Podcast is for startups, small, and growing nonprofits that want to build on a strong, sustainable foundation. Each episode focuses on one of six core areas: leadership, fundraising, marketing, programs and services, operations, and finances... providing clear frameworks, practical tools, and real-world guidance you can actually apply. | |||
| Nonprofit Fundraising: Your Year-End Email Blueprint (Don't get buried in their inbox) | 11 Dec 2025 | 00:19:17 | |
In this episode of The Nonprofit Launch Plan Podcast, Matt breaks down a simple, practical, and highly effective three-email year-end fundraising strategy designed specifically for startup, small, and growing nonprofits. Whether you’re behind on your December communications or trying to maximize year-end generosity, this episode gives you a proven roadmap to follow. Matt shows why email is still the #1 driver of online giving for small nonprofits and how even organizations with modest budgets can see strong results by sending the right messages at the right time. 🔑 What You’ll Learn in This Episode 1. Why Email Still Works for Year-End Giving
2. The 3 Emails You Must Send in December Email #1: The Story Setup (Early–Mid December) This email lays the groundwork. It includes:
Matt emphasizes keeping the story to 3–4 sentences and writing like a human: warm, relational, mission-centered.
People love progress. This email lets them feel part of something that’s moving forward. Email #3: Final Call to Action (December 31) Short. Direct. Clear. This message taps the shoulder of every well-meaning procrastinator who meant to give but didn’t get to it yet. Include:
No pressure. No guilt. Just clarity. 4 Principles That Strengthen Every Email No matter which of the three emails you're writing, keep these in mind:
Don’t Forget: Subject Lines & Preview Text If they never open the email, nothing else matters.
Preview text should support, not repeat the subject line.
⚙️ Practical Tips for the Overwhelmed Team
You don’t need to be big to communicate well. You just need to be clear, consistent, and human. Mentioned in This Episode Free Resource: From Dream to Action: Your Nonprofit Pre-Launch Checklist Final Thought If you write and schedule these three emails: one story, one update, one reminder - you’ll already be ahead of the majority of small nonprofits. And your donors will thank you with their generosity. | |||
| Nonprofit Leadership: The Power of Essentialism for Greater Impact | 26 Nov 2025 | 00:17:04 | |
In this episode of The Nonprofit Launch Plan Podcast for Startup, Small, and Growing Nonprofits, Matt digs into one of the biggest barriers to nonprofit effectiveness: clutter. Not the kind in your hall closet, but the kind that shows up in your donor messaging, your schedule, your internal processes, and even your website. Pulling inspiration from Greg McKeown’s book Essentialism, Matt explores the transformative question: “If I didn’t already have this, would I invest in it?” This conversation will challenge you to rethink what you’re holding onto, and what you need to let go. If you’re feeling overwhelmed, stretched too thin, or unsure how to communicate your mission clearly, this episode will help you simplify and refocus on what truly matters. What You’ll Learn
Key Takeaways
Mentioned in This Episode
If You’re New Here This podcast helps startup, small, and growing nonprofits build strong foundations across six key areas: leadership, fundraising, marketing, programs, operations, and finances. Each episode gives you practical tools and frameworks to help you launch confidently and grow strategically. Connect with Matt Website: nonprofitlaunchplan.com LinkedIn: Matt Stockman | LinkedIn | |||
| Nonprofit Operations and Finances: When Fundraising Success Is Actually Hurting Your Nonprofit - The Hidden Risk of Restricted Giving | 06 Jan 2026 | 00:18:11 | |
Many nonprofit leaders celebrate raising money, yet still find themselves unable to pay the bills. In this episode, Matt Stockman unpacks one of the most common and dangerous funding traps facing small and growing nonprofits: an overdependence on restricted giving. You will learn why restricted gifts are not the villain, how they can quietly undermine your organization’s stability, and how to shift donor conversations toward healthier, mission-aligned support. Matt walks through real examples, practical frameworks, and specific language you can use to educate donors, build trust, and protect your nonprofit’s long-term impact. If your programs are funded but your operations are constantly under pressure, this conversation will change how you think about fundraising and sustainability. Key Takeaways
Topics Covered
Action Steps for Listeners
Resources Mentioned Free PDF: | |||
| Nonprofit Programs: Why Good Ideas Struggle to Get Funded | 24 Dec 2025 | 00:15:29 | |
Many nonprofit leaders have a powerful vision, a meaningful mission, and a deep personal calling. Yet when it comes time to raise funds, they hit unexpected resistance. In this episode, Matt Stockman explains why passion alone does not create a fundable nonprofit program and how to transform a heartfelt idea into a clear, credible, and sustainable program that donors and foundations are willing to support. You will learn the critical distinction between passion and program, why donors evaluate outcomes rather than emotion, and how to apply a simple five-part framework to pressure-test any program idea before taking it to market. 🧩 Key Topics Covered
🛠️ The Five Core Elements of a Fundable Program A program becomes fundable when it clearly defines:
🧪 The Five Question Program Pressure Test Before launching or pitching any program idea, ask:
💡 Final Takeaway “Good program ideas deserve good design. Passion is the starting point. Programs are the vehicle.”When clarity increases, communication improves, donor confidence rises, and long-term sustainability follows. 📄 Free Resource Mentioned From Dream to Action: Your Nonprofit Pre-Launch Checklist | |||
| Nonprofit Fundraising: Zero Donors, Zero Dollars - How to Secure Your First Gifts | 23 Jan 2026 | 00:16:48 | |
What do you do when your nonprofit officially exists, the paperwork is approved, the vision is clear, and everything else is still at zero? Zero names in the database. In this episode of the Nonprofit Launch Plan Podcast, Matt Stockman kicks off Part 1 of a three-part series on how startup and early-stage nonprofits secure their very first dollars. If you are at what Matt calls “ground zero,” this conversation is more important than you might think. Rather than starting with grants, strangers, or complex fundraising systems, this episode explains why almost every healthy nonprofit begins in the same place: with people who already trust and believe in you. In this episode, you will learn:
Matt walks through a clear, practical process for identifying your inner circle and taking the pressure off early fundraising by focusing on practice, not pressure. Practical steps covered in this episode:
Free Resource Mentioned in This Episode Matt references his Fearless Fundraising Mini Course, a free PDF workbook with five short videos that walk through the five core steps of his fundraising framework:
You can access the free mini course at nonprofitlaunchplan.com by clicking the pink banner at the top of the homepage. What’s Next: This episode is Part 1 of a three-part series. In the next episode, Matt will break down the second critical source of early nonprofit funding: your board and your board’s network. If you are launching a nonprofit or helping one get off the ground, this series is designed to give you a clear, realistic fundraising path without unnecessary complexity. | |||
| Nonprofit Leadership: Getting Back to the Fundamentals That Create Stability and Momentum | 15 Jan 2026 | 00:18:18 | |
When a professional athlete hits a slump, the solution is rarely something flashy. Coaches bring players back to the fundamentals. Stance. Form. Focus. Repetition. In this episode of the Nonprofit Launch Plan Podcast, Matt Stockman applies that same principle to nonprofit leadership. When your organization feels harder to run than it should, when every solution seems to create two new problems, it is usually not a motivation issue or a creativity issue. It is a fundamentals issue. This episode walks nonprofit leaders through three leadership behaviors to stop in 2026 and three strategic shifts to start, all aimed at building healthier, more stable, and more effective organizations. What You Will Learn in This Episode Three leadership habits to stop:
Three strategic shifts to start:
A Simple Leadership Challenge Rather than trying to implement everything at once, Matt challenges leaders to choose just two actions:
Implement both within the next 30 days. One focused decision can significantly change the trajectory of a nonprofit.
Who This Episode Is For
If your nonprofit feels busy but not stable, active but not focused, this episode will help you reset around the fundamentals that actually create momentum. | |||
| Your Nonprofit's Flight Path: the 5 Growth Phases Every Nonprofit Goes Through (Pt 1) | 11 Feb 2026 | 00:20:08 | |
Every nonprofit begins the same way: with a problem that refuses to leave your mind. In this episode, Matt introduces the Nonprofit Flight Path, a five-phase framework that maps the predictable journey every nonprofit takes from early dreaming to long-term sustainability. Today’s focus is on the first two phases:
If you are in the early stages of launching your nonprofit, this episode will help you:
✈️ Phase One: The Dreaming Phase Every nonprofit starts with you seeing a problem up close. You feel a personal responsibility to do something about it. The idea grows quietly in your mind. Common thoughts in this phase:
What you’re feeling:
The biggest danger: What helps you move forward:
Dreaming is necessary. But clarity requires externalization. 🚀 Phase Two: The Building Consensus Phase This is where your idea leaves your head and enters the real world. You begin talking with family, mentors, and potential supporters. Affirmation builds. So does complexity. Common thoughts in this phase:
What you’re feeling:
This is often where:
The temptation is to build the fully formed organization in your imagination. Facilities. Staff. Multiple programs. But healthy nonprofits begin with an MVP: a Minimum Viable Program. Matt shares the story of a thriving multimillion dollar nonprofit that began with one college student, a camping stove, and grilled cheese sandwiches for the homeless. Big impact rarely starts big. What moves you forward from Phase Two:
Building consensus is not about convincing people to believe in you. Why This Matters Uncertainty in these early phases is not a red flag. It is predictable pressure. The leaders who move forward are not the ones who feel the most confident. They are the ones who understand what the pressure is revealing and what it is asking of them next. When you can name the phase you are in, you can name your next step. Coming Next In the next episode, Matt walks through Phases 3 - 5 And what it takes to move from intention to momentum without burning out. 🎯 Resource Mentioned Launchpad Workshop: Essentials for Moving from Nonprofit Idea to Impact If you are in the dreaming or early phases, this virtual workshop is designed specifically for you.
Visit: nonprofitlaunchplan.com and click Workshop. | |||
| Nonprofit Fundraising: Growing Your Early Fundraising The Right Way (E38) | 05 Feb 2026 | 00:16:44 | |
There is a critical moment in the early life of almost every nonprofit when leaders feel pressure to go bigger. More marketing. More emails. More social posts. A bigger event. A broader appeal. And when those efforts fall flat, it is easy to assume something is wrong with the mission. In this episode, I explain why the problem usually is not your mission at all. It is timing. This is part three of a three-part series on securing your first nonprofit dollars. In this final installment, we focus on why early fundraising does not grow through reach, but through depth and relationships. In This Episode, You Will Learn:
Key Takeaways: Early supporters are not strangers who click a donation link. Your nonprofit does not create that concern. That is why early believers are found through conversations, not campaigns. Introductions from board members, donors, and friends are not transactions. At this stage, your goal is not to walk away with a check.
Series Recap:
Together, these three groups form the foundation of healthy early nonprofit funding. Free Resource Mentioned: If fundraising still feels intimidating or unclear, download the Fearless Fundraising Mini Course. You can access it for free at NonprofitLaunchPlan.com by clicking the pink banner at the top of the homepage. Email: matt@nonprofitlaunchplan.com | |||
| Nonprofit Fundraising: Your Board as your First Fundraising Team (E37) | 30 Jan 2026 | 00:16:36 | |
What comes after your very first nonprofit gifts? For most startup and early-stage nonprofits, the next critical source of funding is not grants, events, or online campaigns. It is your board and your board’s network.
What You’ll Learn in This Episode
Key Takeaways
Practical Next Steps
Free Resource Mentioned Fearless Fundraising Mini Course About This Series This episode is Part 2 of a 3-part series on securing your first nonprofit dollars.
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| Nonprofit Leadership: What To Do When Someone On Your Team Isn’t Delivering (E. 42) | 06 Mar 2026 | 00:19:27 | |
Sooner or later, every nonprofit leader faces a difficult leadership moment. You bring someone onto your team because you believe in them. They care about the mission and want to help move the organization forward. But over time something starts to feel off. Deadlines slip. Details are missed. Results are not what they should be. Now you are left wondering what the real issue is.
In this episode of the Nonprofit Launch Plan Podcast for Startup, Small, and Growing Nonprofits, nonprofit growth coach Matt Stockman walks through a practical leadership framework that helps nonprofit leaders diagnose performance issues on their team and respond in a way that actually helps people improve. Instead of reacting emotionally or avoiding the conversation, effective leaders step back and diagnose the real cause of the problem. Matt explains the Three Scenario Framework, a simple diagnostic tool he regularly uses when coaching nonprofit leaders through team performance challenges. What You’ll Learn in This Episode • Why ignoring performance issues creates long term culture problems inside a nonprofit The Three Scenarios Behind Team Performance Problems Matt explains that when a team member is struggling, one of three things is usually happening. 1. Execution Problems (A Skills Issue) The team member understands the role and expectations but struggles to execute consistently. This often means they need additional development such as: • Training Great leaders treat this the same way a coach treats an athlete who needs more practice. 2. Understanding Problems (A Clarity Issue) In this situation the team member believes they are doing their job correctly, but the leader sees a gap in performance. This usually means expectations were not clearly communicated. The solution is leadership clarity: • Clearly define success in the role Many nonprofit leaders assume clarity exists when it actually does not. 3. Strategic Alignment Problems (A Direction Issue) Here the team member understands the job and has the skills to do it, but they believe their approach is better than the organization’s strategy. When this happens leaders must explain the reasoning behind the strategy and how the work connects to the mission. Alignment improves dramatically when people understand why decisions are being made. Why This Matters for Nonprofit Leaders Avoiding performance conversations can create serious organizational consequences. When leaders ignore problems: • The issue continues Your team is one of the most important assets your nonprofit has. Great leaders address problems with clarity, coaching, and purpose rather than avoidance. Workshop Invitation If you are in the dreaming or early phases of launching a nonprofit, Matt invites you to join the upcoming virtual Launchpad Workshop: Essentials for Moving from Nonprofit IDEA to IMPACT. In this live workshop you will: • Clarify your mission and vision Workshop Details April 28–30 Register at Email: matt@nonprofitlaunchplan.com | |||
| Stop Wasting Time in Meetings: A Better Way to Brainstorm (Ep. 41) | 25 Feb 2026 | 00:14:26 | |
Brainstorming meetings are supposed to spark creativity, solve problems, and move your nonprofit forward. But for many leaders, they end up feeling like a waste of time, energy, and attention. In this episode, nonprofit growth coach Matt Stockman explains why most brainstorming sessions fail and shares a simple 7-step framework nonprofit leaders can use to design meetings that produce clear ideas, better decisions, and real progress. What You’ll Learn in This Episode
The 7 Steps to Better Brainstorming Matt walks through a practical framework leaders can use immediately:
Who This Episode Is For? This episode is especially helpful if you:
Mentioned in This Episode Matt invites early-stage nonprofit leaders to join the Launchpad Workshop: Essentials for Moving from Nonprofit Idea to Impact, happening April 28–30. Share This Episode If this episode helped you think differently about meetings or leadership, share it with another nonprofit leader who could benefit from it. | |||
| Your Nonprofit's Flight Path: The 5 Growth Phases Every Nonprofit Goes Through (Part 2) | 18 Feb 2026 | 00:21:18 | |
Each nonprofit grows through 5 distinct phases in its early years, and in this episode of the Nonprofit Launch Plan Podcast, Matt Stockman explains how nonprofit leaders move from early traction into long-term sustainability by understanding where their organization sits in the development cycle. If you’re trying to grow your donor base, stabilize funding, scale programs, or strengthen your leadership structure, this conversation will help you focus on the right priorities at the right time. This episode continues the Nonprofit Flight Path framework by walking through Phases 3–5, the stages where nonprofits move from initial traction into stability and long-term impact. Matt breaks down what leaders are thinking, feeling, and struggling with in each stage, along with the strategic moves that help organizations grow in a healthy, sustainable way instead of rushing growth too early or scaling without a foundation. If you’re feeling overwhelmed by competing priorities, unsure whether to expand programs, or trying to stabilize fundraising while growing your team, this episode will help you identify your current phase and clarify what actually matters most right now. What You’ll Learn in This Episode Phase 3: The First Steps Phase (Liftoff Stage)
Phase 4: The 1–3 Year Growth Phase
Phase 5: The Sustainability or “Orbit” Phase
Key Takeaway Progress in nonprofit leadership doesn’t come from doing everything at once. It comes from identifying your current phase, focusing on the few priorities that matter most in this season, and building a strong foundation before scaling. Resources Mentioned
Listen Next If you haven’t yet heard the previous episode covering Phases 1 and 2 of the Nonprofit Flight Path, go back and listen to that first for the full framework. Email: matt@nonprofitlaunchplan.com | |||
| Nonprofit Events Done Right: Purpose, People, and Planning (Ep 43) | 12 Mar 2026 | 00:19:13 | |
For many nonprofit leaders, hosting a large event feels like a natural step in growing awareness and raising funds. But before you jump into planning venues, catering, invitations, and programming, there is a more important question to ask: Is your nonprofit actually ready to host an event? In this episode, Matt Stockman breaks down how nonprofit leaders can pressure test whether an event is the right next step for their organization, and the two foundational questions that should guide every successful nonprofit event. Done well, an event can introduce new people to your mission, deepen relationships with supporters, and generate meaningful funding. Done poorly, it can drain time, money, and energy while delivering disappointing results. What You’ll Learn in This Episode Many organizations assume an event is the logical next step for growth. But in many cases, nonprofits attempt large events before their team, donor base, or systems are ready. Before planning an event, ask yourself: Could your nonprofit absorb the financial loss if the event had to be canceled? Events often require significant upfront investment. If the financial risk of cancellation or underperformance would damage your organization, it may not be the right time. Event planning requires far more manpower than most leaders initially expect. Your team and volunteers must have the bandwidth to handle the operational demands. The biggest reason nonprofit events struggle is not poor execution. It is poor strategic focus. The Two Questions That Make or Break a Nonprofit Event 1. What is the purpose of the event?
The purpose of this event is to raise or accomplish X, which will result in Y impact. Example:
When the purpose is clear:
2. Who is the target attendee? Another common mistake is trying to design an event “for everyone.” Instead, define your ideal attendee.
When you understand who you are designing the event for, everything becomes clearer:
A Smarter Strategy: Start Small One final recommendation for nonprofit leaders planning their first event: Start smaller than you think you should. A smaller first event allows you to:
A manageable proof-of-concept event is far better than launching something so large that it overwhelms your team. Key Takeaways Before planning a nonprofit event, pause and ask:
When you answer these questions first, your event planning becomes more focused, strategic, and successful. Workshop Mention If you're in the early stages of building your nonprofit, Matt invites you to join the upcoming: Launchpad Workshop: Essentials for Moving from Nonprofit Idea to Impact During this live virtual workshop you will:
Dates: April 28–30 Learn more and register at:
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| Google Ad Grants Explained: Free Advertising Dollars Your Nonprofit Isn't Using | 19 Mar 2026 | 00:33:10 | |
What if your nonprofit could reach people who are already searching for the exact problem you solve… without spending a dollar on ads? In this episode, Matt Stockman sits down with digital marketing strategist Matt Mundt to break down one of the most underutilized tools available to nonprofits today: the Google Ad Grant. Eligible nonprofits can access up to $10,000 per month in free Google search advertising. Yet most organizations either don’t know about it, don’t understand it, or never fully leverage it. This conversation provides a practical, strategic starting point to help you change that. What You’ll Learn
Key Takeaways The Google Ad Grant works best when you:
2. Content is the engine that makes this work Nonprofits with more website content perform significantly better. Strong examples include:
The goal is simple: Serve the visitor well enough that they stay, engage, and explore. 3. Relevance determines performance Google is constantly evaluating:
If your content doesn’t match the search, your ads will be shown less frequently. 4. Start simple, then optimize You don’t need to master everything upfront. A strong starting point:
Then improve over time as you learn what works. 5. Avoid these common mistakes
These limit effectiveness and can even get your account suspended. 6. Think like your audience, not your organization The most effective campaigns start with one question: What is someone typing into Google right before they need what we do? When you answer that well, you move from:
7. This is a long-term growth strategy Google Ads are not a quick win. They require:
But when done well, they create a steady stream of highly relevant traffic. Action Steps If you’re just getting started:
Resources
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| Nonprofit Leadership: Building a Strong Executive Director and Board Partnership (Ep 45) | 01 Apr 2026 | 00:26:50 | |
If your nonprofit feels stuck, the issue may not be your strategy or your effort. It may be the relationship at the core of your organization. In this episode, we revisit a foundational conversation with Bob Lonac on one of the most critical dynamics in any nonprofit: the relationship between the CEO or Executive Director and the board. When this relationship is healthy, aligned, and clearly defined, it becomes the backbone of a strong, growing organization. When it’s not, it creates confusion, friction, and ultimately limits your impact. Matt and Bob unpack what a healthy CEO and board partnership actually looks like, where things tend to break down, and how nonprofit leaders can build clarity, trust, and alignment moving forward. What You’ll Learn
Why This Matters Every nonprofit rises or falls on its leadership structure. You can have a compelling mission, strong programs, and passionate people. But if the CEO and board are not aligned, the organization will always feel like it’s working harder than it should. Getting this relationship right creates:
Listen If You Are:
Intro Context (Replay Note) This episode is a replay from earlier in the podcast, re-released due to its continued relevance for nonprofit leaders. Resources: | |||
| From Dream to Impact: Your Nonprofit MVP Blueprint - Pt. 2 (Ep. 48) | 29 Apr 2026 | 00:12:14 | |
Many startup nonprofits and growing organizations get stuck because they believe they need a building, full staff, major funding, or a polished infrastructure before they can begin serving people. In this episode of the Nonprofit Launch Plan Podcast, nonprofit growth coach Matt Stockman explains how to launch a Minimum Viable Program (MVP) so you can start small, create real impact, build momentum, and grow wisely. If you are starting a nonprofit, designing your first program, or trying to expand without chaos, this episode gives practical nonprofit startup strategies, nonprofit program development advice, and smart growth planning for mission-driven leaders. Most nonprofit founders have a version 10 dream but have never launched version 1.0. Matt breaks down why waiting for perfection delays impact and how serving a small number of people exceptionally well can become the foundation for long-term success. He also shares why evidence should drive growth, not emotion. In This Episode
Key Takeaways Start Small to Start Smart You do not need a building, full team, or large budget to begin helping people. Many successful nonprofits began with borrowed space, a folding table, and a few committed volunteers. Serve a Few People Exceptionally Well Trying to help everyone too early often lowers quality and creates confusion. Start with a manageable number, learn what works, and improve from there. Use a 90-Day Pilot Program Instead of launching something permanent, test your idea in a focused 90-day pilot. This lowers pressure, creates clarity, and gives you valuable data. Measure What Matters Track participation, outcomes, stories, costs, demand, and lessons learned. Evidence builds confidence with leaders, donors, and future supporters. Let Evidence Drive Growth Do not expand because emotions are high in the moment. Expand because results consistently prove the model works. Powerful Quote From This Episode “Your growth should follow the evidence, not the emotion of the moment.” Ask yourself this question today: What is the smallest version of my mission that could genuinely help somebody in the next 90 days? Get Matt's Nonprofit Launch Briefing (Weekly Email) A super-valuable weekly email that you will actually WANT to get in your inbox each week as you grow your nonprofit - no matter where you are in your nonprofit journey, there's something valuable in the Nonprofit Launch Briefing Weekly Email. Get on Matt's email list - just by sending a quick email to matt@nonprofitlaunchplan.com, with "Sign Me Up" in the subject line! website: www.nonprofitlaunchplan.com | |||
| From Dream to Impact: Your Nonprofit MVP Blueprint - Pt. 1 (Ep. 47) | 22 Apr 2026 | 00:16:40 | |
Many aspiring nonprofit leaders delay launching because they believe they need the finished version of the dream before they can begin. They think they need the building, the staff, the full budget, polished branding, and complete infrastructure before making impact. In this episode, Matt Stockman explains why that mindset keeps great missions stuck at the starting line. This is Part 1 of a two-part series focused on building what Matt calls your Minimum Viable Program (MVP), the smartest way to start small, help real people, create momentum, and learn what works before scaling. You’ll learn why successful nonprofits separate long-term vision from version one, how to focus on outcomes instead of structures, and how to start serving people now with the resources already available to you. If you have a big dream but feel overwhelmed by where to begin, this episode will help you take the next practical step. In This Episode:
Key Takeaway Starting small is not thinking small. Starting small is thinking wisely. Resources Mentioned Nonprofit Launch Plan Launchpad Workshop: Essentials for Moving from Nonprofit Idea to Impact, April 28 - 30, 2026. Sign Up Here - Launchpad Workshop for Nonprofits | Nonprofit Launch Plan Connect with Matt Stockman: Matt Stockman helps startup, small, and growing nonprofits build strong, sustainable foundations through leadership, fundraising, marketing, operations, programs, and finances. Email: matt@nonprofitlaunchplan.com | |||
| Nonprofit Fundraising: How To Respond When a Prospect Goes Silent (Ep. 46) | 15 Apr 2026 | 00:18:36 | |
Ever had a donor prospect seem fully engaged… only to go completely silent? No reply. No questions. No decision. In this episode, Matt breaks down exactly what to do next when a potential supporter “ghosts” you, without coming across as pushy, desperate, or unsure.
You’ll learn how to reframe what’s actually happening, avoid the most common follow-up mistakes, and step back into your role as a confident guide in the donor decision-making process.
The 4-Step Follow-Up Framework:
Key Takeaway: Your job is not to chase donors. Follow-up isn’t about pressure, it is about getting clarity for the prospect and for you. Workshop Invitation: If you're in the early stages of building your nonprofit and need clarity around your mission, board, fundraising, and first programs, join the Launchpad Workshop: Essentials for Moving from Nonprofit Idea to Impact. 📅 April 28–30 Learn more and sign up at: If You Found This Helpful: Be sure to follow the podcast, leave a review, and share this episode with another nonprofit leader who’s navigating donor conversations right now. | |||
| From Vision to Execution: How ShowerUp Grew into a Multi-City Nonprofit (Ep #49) | 06 May 2026 | 00:45:51 | |
What does it actually take to move a nonprofit from an idea to a sustainable, growing organization? In this episode of the Nonprofit Launch Plan Podcast for Startup, Small, and Growing Nonprofits, Matt Stockman sits down with Paul Schmitz, founder and executive director of ShowerUp, to talk about the real-world journey of building a nonprofit from the ground up. What started as a simple vision to provide mobile showers for people experiencing homelessness has grown into a multi-city nonprofit serving thousands through mobile shower and laundry services. But this conversation goes far beyond the story itself. Paul shares practical insight into:
If you're a nonprofit founder, executive director, ministry leader, or someone considering launching a nonprofit organization, this episode provides practical guidance and leadership insight you can apply immediately. One of the most powerful moments in the episode comes when Paul describes the emotional impact of ShowerUp’s first outreach event. After nearly 50 days without access to a shower, one guest walked out and simply said, “I feel human again.” That moment helped define the heart of the organization and reinforced the importance of building programs that restore dignity, not just meet technical needs. This episode is especially valuable for:
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Connect With Matt Stockman If you’re building a startup, small, or growing nonprofit and want practical coaching, fundraising strategy, or help building a sustainable growth plan, connect with Matt through Nonprofit Launch Plan. Sign up for the weekly “Launch Briefing” email for nonprofit leadership strategies, fundraising insight, and practical next steps for nonprofit growth. Send an email with "Sign Me Up" in the subject line to matt@nonprofitlaunchplan.com Website: Nonprofit Launch Plan | Consulting & Fundraising for Nonprofits | |||
| Nonprofit Fundraising: The Hidden Power of Monthly Donors for Small Nonprofits (Ep 50) | 13 May 2026 | 00:19:23 | |
Monthly giving is one of the most overlooked growth strategies for startup, small, and growing nonprofits. Too many nonprofit leaders spend their time chasing the next fundraising campaign, the next event, the next grant opportunity, or the next major donor conversation, while overlooking one of the most stabilizing and sustainable revenue streams they could build: recurring monthly donors. In this episode, nonprofit growth coach Matt Stockman breaks down some of the biggest misconceptions about monthly giving and explains why recurring donors are often far more valuable than nonprofit leaders realize. If your nonprofit constantly feels financial pressure, if fundraising always feels reactive, or if losing one donor or grant would create a major crisis for your organization, this conversation is designed to help you rethink how you build financial sustainability. Matt walks through several common myths nonprofit leaders believe about monthly donor programs, including:
Along the way, you’ll learn why monthly donors often stay connected to nonprofits significantly longer than one-time givers, why recurring giving creates healthier and more predictable cash flow, and why smaller nonprofits may actually have an advantage when it comes to building strong sustainer communities. This episode also explores the concept of “psychological distance” between a donor and the impact of their gift, and why smaller nonprofits are often uniquely positioned to help donors feel personally connected to the mission they’re supporting each month. You’ll also hear practical encouragement for how to get started building a recurring donor program, even if your nonprofit is still early-stage. You do not need thousands of donors to begin. A simple recurring giving page, clear communication, and a handful of committed supporters can begin creating real momentum and long-term stability. In this episode:
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