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John Roulac sold a billion dollars of organic food. Then he started testing what was in it.

Seventy percent of the imported organic lots his company tested came back hot with banned pesticides. He rejected them. Those same lots went straight to his competitors and onto shelves with a USDA Organic seal on the front. When he told retailers, they said it wasn't their job.

That's the guy I have on this week.

John founded Nutiva in 1999 with 500 hemp seed bars sold out of his car. He built it to nearly a billion in retail sales and 30,000 stores. He put the first thirty thousand dollars into Kiss the Ground, the Netflix film that made regenerative agriculture a household phrase. He's founded seven nonprofits. He now runs Coco Clean, a plastic free detergent company he spent 32 months formulating because nobody else would.

He got here because at 21 a radio DJ said a truck driver dumped nuclear waste nine miles from his house.

What we get into:

• The two tier organic system. US lots go untested. European lots get tested and pass. Guess which ones end up in your cart
• Why organic acreage is shrinking while organic sales climb, and why electing a different president won't fix it
• The real reason seed oils took over America. It wasn't health. It was a byproduct problem the industry needed to unload
• Fourth generation chemical exposure, and what happens when each generation passes the load to the next through the umbilical cord and breast milk
• Millennials have half the testosterone John had at the same age. Boron is part of that story and almost nobody talks about it
• Selenium, boron, copper. The three minerals missing from the conversation and the foods that actually contain them
• Ninety five percent of detergents sold today contain a synthetic dye that serves no function except marketing
• How he got GMOs pulled from Cheerios and Hershey with a comment campaign
• Food forests in Guatemala, Kenya, and Malawi, where a nitrogen fixing tree planted every two meters replaced the fertilizer that isn't coming anymore
• Why he hired a 20 year old from Taco Bell who couldn't afford college, and what she was running four years later
• The biggest lie in the food system, and the bigger lie inside the movement fighting it

John doesn't get invited to the cocktail parties anymore. He'll tell you why on air.

If you switched to organic and figured you were covered, this one's going to be slightly uncomfortable.

Good! That's the point.

Connect with John Roulac
Website: https://johnroulac.com
LinkedIn: https://www.linkedin.com/in/johnroulac
Instagram: https://www.instagram.com/johnroulac
Substack: https://substack.com/@johnroulac
Coco Clean: https://www.cococlean.com

Everything in your life started as a thought. When the world shows up toxic, that didn't start at the factory. It started upstream.

This is NO TOX. My first guest is Meghan Swidler. Cornell summa cum laude, tech startup life in San Francisco and New York, and a VC job offer in 2021 that looked like the dream on paper. Underneath it, she was disconnected, anxious, and dealing with cystic acne, gut issues, and a hormonal mess doctors kept dismissing. She quit that VC job the day after she started it.

Today Meghan is a Functional Health and Detox Practitioner based in Venice, California, specializing in deep cellular cleansing and detoxification: colon, liver, lymphatic, parasite, mold, and heavy metal detox. She works with founders, entrepreneurs, and high performers who've already tried conventional and functional medicine and still can't shake gut issues, hormone imbalances, thyroid dysfunction, or chronic inflammation. Meghan is all in on the root cause, not symptom management.

In this conversation, we talk about:

• The Mirena IUD that quietly destroyed her hormones for five years, and the doctor visit where she refused to leave until it came out
• Why healing is about outputs, not inputs
• The correct biological sequence for detox: colon, drainage, gut rebuild, liver, then advanced protocols like parasite and heavy metal detox
• Why skipping ahead before your drainage pathways are open makes you feel worse, not better
• Forty plus liver and gallbladder flushes, and what actually comes out of the body
• The one question she asks clients to spot their own misalignment: does this create expansion, or contraction
• Losing her dog Tommy, a breakup, and a move to LA, and why she now sees it as the universe clearing space for her
• EMFs as the next invisible toxin nobody's talking about
• What makes her walk away as an angel investor in health tech, including Function Health and BeSound Health

This is for the high achiever who did everything right on paper and still feels off. For anyone who's tried every protocol and still isn't better. For the guy who thinks detox is a woman's thing even though his sleep, drive, and energy tell him otherwise.

Meghan is the author of From Within and From Deep Within, both on Amazon, and creator of The Cleanses, her guided digital detox program.

Connect with Meghan Swidler

Linktree: https://linktr.ee/meghanswidler
Website: https://meghanswidler.com
Instagram: https://www.instagram.com/meghanswidler
LinkedIn: https://www.linkedin.com/in/meghanswidler
Substack: https://meghanswidler.substack.com
Free Detox Quiz: https://meghanswidler.typeform.com/detoxphasequiz
Books: https://www.amazon.com/stores/Meghan-Swidler/author/B0D66SYTWX